1 00:00:00,400 --> 00:00:03,400 Speaker 1: Hi everyone, I'm Rachel Zoe and you're listening to Climbing 2 00:00:03,440 --> 00:00:08,760 Speaker 1: in Heels for your weekly dose of glamour, inspiration and fun. Okay, 3 00:00:08,920 --> 00:00:12,479 Speaker 1: today I'm joined by the incredible friend duo and talented 4 00:00:12,480 --> 00:00:16,880 Speaker 1: women behind the haircare and hair wellness brand Highbrow Hippie. 5 00:00:17,040 --> 00:00:21,280 Speaker 1: After working with some of Hollywood's biggest stars, Katie Lee 6 00:00:21,400 --> 00:00:24,680 Speaker 1: and Micah Harris launched Hibro Hippie as a blog sharing 7 00:00:24,680 --> 00:00:27,760 Speaker 1: beauty and wellness tips, which evolved into an attilie salon 8 00:00:28,160 --> 00:00:31,400 Speaker 1: and now incredible products that support hair loss and hair health. 9 00:00:31,680 --> 00:00:35,159 Speaker 1: These incredible women have such a clear vision for their 10 00:00:35,200 --> 00:00:40,120 Speaker 1: brand and their method of working quietly is fascinating and inspiring. 11 00:00:40,320 --> 00:00:42,520 Speaker 2: So let's get right into it. 12 00:00:43,440 --> 00:00:46,360 Speaker 1: I'm very excited to talk to you. I've known of 13 00:00:46,479 --> 00:00:50,320 Speaker 1: you for many many years. I know many of the 14 00:00:50,400 --> 00:00:54,600 Speaker 1: extraordinary women that you work with. But I first want 15 00:00:54,640 --> 00:00:57,480 Speaker 1: to go back because Climbing in Heels is really about 16 00:00:57,600 --> 00:01:02,840 Speaker 1: celebrating and talking about the journey and also similar to 17 00:01:03,520 --> 00:01:06,240 Speaker 1: a seat at the table dinners, it's about talking about 18 00:01:06,240 --> 00:01:09,800 Speaker 1: how hard it is for us as women in general 19 00:01:09,959 --> 00:01:15,160 Speaker 1: to make it in anything. Let alone have a dream. 20 00:01:15,600 --> 00:01:18,320 Speaker 1: I want to go back a little bit too, like, 21 00:01:18,959 --> 00:01:20,240 Speaker 1: how did you even find each other? 22 00:01:20,280 --> 00:01:22,720 Speaker 2: How are you? How does this even happen? 23 00:01:23,120 --> 00:01:25,600 Speaker 1: Because you know, I think you've probably lived and worked 24 00:01:25,600 --> 00:01:30,160 Speaker 1: long enough to know that, you know, partnerships, especially with friends, 25 00:01:30,560 --> 00:01:33,560 Speaker 1: it doesn't always work right, and this is clearly working. 26 00:01:33,800 --> 00:01:37,720 Speaker 1: So I want to talk a little bit about how 27 00:01:37,760 --> 00:01:40,080 Speaker 1: it started and what happened. 28 00:01:40,120 --> 00:01:46,240 Speaker 3: So we met almost thirty years ago in college, and 29 00:01:46,440 --> 00:01:52,920 Speaker 3: we were both working in fashion at BCBG really and 30 00:01:53,040 --> 00:01:56,600 Speaker 3: where Atlanta, Georgia. We are both students at Spelman College. 31 00:01:57,280 --> 00:02:01,080 Speaker 3: Micah was getting ready to leave for Paris to go 32 00:02:01,240 --> 00:02:04,400 Speaker 3: to Parsons for her grad degree, and I was a freshman, 33 00:02:05,000 --> 00:02:10,760 Speaker 3: and yeah, it was our after school job and it 34 00:02:10,840 --> 00:02:13,800 Speaker 3: was a good one, and I don't know, we just 35 00:02:13,960 --> 00:02:18,160 Speaker 3: kind of fell into lockstep pretty quickly. That was the 36 00:02:18,200 --> 00:02:20,600 Speaker 3: first meeting, and then there were a few years in 37 00:02:20,680 --> 00:02:25,800 Speaker 3: between where I was still in school, Micah was in 38 00:02:25,840 --> 00:02:30,120 Speaker 3: school but at Parses in Paris, and then we both 39 00:02:30,960 --> 00:02:34,480 Speaker 3: ended up in New York City and I was working 40 00:02:34,600 --> 00:02:39,600 Speaker 3: at Frederick FACAI and at that point Micah ironically was 41 00:02:39,680 --> 00:02:43,000 Speaker 3: working for DVF of all people, who was now a 42 00:02:43,080 --> 00:02:47,200 Speaker 3: client wow, and then working for her the world's first 43 00:02:47,320 --> 00:02:49,079 Speaker 3: like trend forecasters. 44 00:02:49,360 --> 00:02:52,440 Speaker 4: Yeah, a beauty futurologist. So I was working with her 45 00:02:52,919 --> 00:02:55,359 Speaker 4: trend forecasting on the beauty front. 46 00:02:55,560 --> 00:02:56,320 Speaker 2: Wow. 47 00:02:56,600 --> 00:03:02,600 Speaker 3: Yeah. So then one day, like two thousand and one, and. 48 00:03:02,639 --> 00:03:04,560 Speaker 4: It would have been two thousand and one because it 49 00:03:04,639 --> 00:03:06,000 Speaker 4: was yeah for nine eleven. 50 00:03:06,080 --> 00:03:08,919 Speaker 1: That's how we'll always know two thousand and one. Yeah, Aaron, 51 00:03:09,000 --> 00:03:11,600 Speaker 1: I was going to Diane's studio And is. 52 00:03:11,600 --> 00:03:15,600 Speaker 3: Not funny like such, you know, passing ships, but it 53 00:03:15,720 --> 00:03:18,520 Speaker 3: was a true New York story where we were both 54 00:03:18,680 --> 00:03:21,160 Speaker 3: on Madison Avenue. We walked right into each other, like 55 00:03:21,240 --> 00:03:25,000 Speaker 3: actually bumped into each other. Yeah. Yeah, actually. 56 00:03:26,440 --> 00:03:29,799 Speaker 4: Looked right into each other, and then discovered that we 57 00:03:29,840 --> 00:03:34,400 Speaker 4: lived around the corner from one another in Brooklyn, and 58 00:03:34,480 --> 00:03:37,560 Speaker 4: we went to like have dinner at our little local 59 00:03:37,760 --> 00:03:39,880 Speaker 4: neighborhood spot, and then that was it. We were just 60 00:03:39,960 --> 00:03:41,600 Speaker 4: kind of off to the races, like in. 61 00:03:41,560 --> 00:03:45,200 Speaker 1: Your twenties, and you were like just happen to be 62 00:03:45,360 --> 00:03:46,839 Speaker 1: really bumped into each other. 63 00:03:48,120 --> 00:03:50,839 Speaker 3: That's so wide And I never walked by the way. 64 00:03:50,920 --> 00:03:54,240 Speaker 3: I was one of those like Uji, like twenty one 65 00:03:54,320 --> 00:03:57,080 Speaker 3: year olds who spent every dime that I made at 66 00:03:57,080 --> 00:03:59,920 Speaker 3: the salon on like car services back to Brooklyn. 67 00:04:00,360 --> 00:04:02,360 Speaker 5: Yeah, of course, yeah, by the way, I love that 68 00:04:02,480 --> 00:04:04,880 Speaker 5: about you. I see you by the way, and I 69 00:04:05,000 --> 00:04:07,760 Speaker 5: was a complete opposite. I'm like on the subway, you know, 70 00:04:07,920 --> 00:04:11,400 Speaker 5: going back to Brooklyn. But it's like our highbrow hippie 71 00:04:11,600 --> 00:04:12,040 Speaker 5: Don't you. 72 00:04:12,040 --> 00:04:15,040 Speaker 2: Feel like Venice is brooklyn Ish? 73 00:04:16,800 --> 00:04:20,800 Speaker 1: Not literally, but just like I feel like people who 74 00:04:20,800 --> 00:04:22,840 Speaker 1: live in Venice, if they moved to New York might 75 00:04:22,880 --> 00:04:24,440 Speaker 1: live in Brooklyn and vice versa. 76 00:04:24,600 --> 00:04:27,000 Speaker 3: I mean, listen, there's definitely through lines, and there's a 77 00:04:27,000 --> 00:04:29,960 Speaker 3: reason why we've both lived here for sure. Yeah, you know, 78 00:04:30,160 --> 00:04:33,360 Speaker 3: it has a bit more of just the freedom to it, 79 00:04:33,440 --> 00:04:35,679 Speaker 3: and even though it's changed a lot in the past 80 00:04:35,720 --> 00:04:40,320 Speaker 3: few years, it still has a very neighborly quality. Venice 81 00:04:40,360 --> 00:04:44,200 Speaker 3: is cool. So you're in Brooklyn, what you come out here? 82 00:04:44,360 --> 00:04:46,159 Speaker 3: When do you come here? Well? 83 00:04:46,240 --> 00:04:47,960 Speaker 2: Probably what happened. 84 00:04:47,560 --> 00:04:52,119 Speaker 3: Between Brooklyn and here, I mean a lot happened. Mica 85 00:04:52,200 --> 00:04:58,160 Speaker 3: got married and moved to Europe. Yeah, got it in 86 00:04:58,240 --> 00:05:03,200 Speaker 3: the system. Yeah, I moved to la about three years 87 00:05:03,480 --> 00:05:05,320 Speaker 3: during the time that you were in Europe. Because I 88 00:05:05,360 --> 00:05:10,640 Speaker 3: will go back and forth. And then once Micah was 89 00:05:10,680 --> 00:05:16,600 Speaker 3: separated and back in Atlanta, we I don't know, we 90 00:05:16,680 --> 00:05:20,359 Speaker 3: just would like talk about what what if we just 91 00:05:20,520 --> 00:05:25,960 Speaker 3: started this like blog and one of Micah's boyfriends used 92 00:05:25,960 --> 00:05:29,880 Speaker 3: to call her a bourgeois bohemian and we were like, well, 93 00:05:29,880 --> 00:05:32,560 Speaker 3: we can't call it that because like Americans will butcher 94 00:05:32,640 --> 00:05:35,520 Speaker 3: the name. Yeah, I love the word highbrow. And then 95 00:05:35,640 --> 00:05:39,000 Speaker 3: Michah just said the word hippie and the alliteration was working, 96 00:05:39,160 --> 00:05:42,679 Speaker 3: and we yeah, that's it, and that's her blog ready 97 00:05:42,680 --> 00:05:43,839 Speaker 3: to go. I love it. 98 00:05:43,880 --> 00:05:45,760 Speaker 1: So you just started blogging and that was what like 99 00:05:45,800 --> 00:05:50,760 Speaker 1: two thousand and h twelve, eleven twelve where it was 100 00:05:50,839 --> 00:05:52,000 Speaker 1: where it was called a blog. 101 00:05:52,160 --> 00:05:55,000 Speaker 3: Yeah, right, we have blog. We have this list that 102 00:05:55,080 --> 00:05:57,279 Speaker 3: we made and I looked at it the other day, 103 00:05:57,640 --> 00:06:00,960 Speaker 3: a manifesting list and what hybrow hippie could be, and 104 00:06:01,400 --> 00:06:03,640 Speaker 3: it was like, one day we're going to have a 105 00:06:03,680 --> 00:06:06,000 Speaker 3: brick and mortar. Then we're going to have a coffee 106 00:06:06,040 --> 00:06:08,600 Speaker 3: table book, then we're going to have a product line. 107 00:06:08,720 --> 00:06:11,919 Speaker 3: I mean, we literally wrote every single thing down before 108 00:06:11,960 --> 00:06:14,440 Speaker 3: we even launch the blog, and a lot of those 109 00:06:14,440 --> 00:06:15,680 Speaker 3: things today are true. 110 00:06:16,120 --> 00:06:16,360 Speaker 4: Yep. 111 00:06:17,000 --> 00:06:21,279 Speaker 1: Wow, isn't not wild, like because you don't even remember 112 00:06:21,360 --> 00:06:25,680 Speaker 1: doing that sometimes, you know. And two other female founders 113 00:06:25,680 --> 00:06:29,479 Speaker 1: that have a clothing line told me when I met 114 00:06:29,520 --> 00:06:32,480 Speaker 1: her in COVID because we were both in Malibu and 115 00:06:32,520 --> 00:06:35,280 Speaker 1: she said, I manifested you, and I said, what do 116 00:06:35,320 --> 00:06:37,640 Speaker 1: you mean? She's like fashion obsessed and she used to 117 00:06:37,640 --> 00:06:40,240 Speaker 1: write this list of people that she knew were going 118 00:06:40,279 --> 00:06:42,000 Speaker 1: to be in her life at some point. 119 00:06:42,839 --> 00:06:44,440 Speaker 2: And I never believed in that. 120 00:06:44,960 --> 00:06:47,240 Speaker 1: And I not that I didn't believe in it, but 121 00:06:47,320 --> 00:06:51,679 Speaker 1: like I'm a little I'm scared to put those things 122 00:06:51,720 --> 00:06:54,120 Speaker 1: down because if you don't achieve them, then I feel 123 00:06:54,120 --> 00:06:58,120 Speaker 1: like a failure. Right So so, but it's interesting with 124 00:06:58,160 --> 00:07:02,840 Speaker 1: you guys, because it's almost like everything kept bringing you 125 00:07:02,920 --> 00:07:06,240 Speaker 1: back right together. And then I feel like the fact 126 00:07:06,279 --> 00:07:09,480 Speaker 1: that you had the same shared dreams, the fact that 127 00:07:09,520 --> 00:07:12,320 Speaker 1: you kind of lived your separate lives and then together 128 00:07:12,440 --> 00:07:15,160 Speaker 1: lives right Because you guys, don't seem the type to 129 00:07:15,280 --> 00:07:19,480 Speaker 1: me from the little I know you to put yourselves 130 00:07:19,520 --> 00:07:24,160 Speaker 1: out there in a very public manner, a very loud manner, 131 00:07:24,360 --> 00:07:26,880 Speaker 1: or a very soliciting manner. 132 00:07:27,360 --> 00:07:29,400 Speaker 3: I find you to be quite the opposite. 133 00:07:29,800 --> 00:07:34,520 Speaker 1: So clearly it's your talent that actually got you where 134 00:07:34,560 --> 00:07:39,200 Speaker 1: you are because you do touch and style obviously hundreds 135 00:07:39,200 --> 00:07:43,320 Speaker 1: and maybe thousands of peads and hair and people, but 136 00:07:43,560 --> 00:07:45,800 Speaker 1: like you and arguably do some of the biggest names 137 00:07:45,840 --> 00:07:52,880 Speaker 1: in the world and who have access to anyone in 138 00:07:52,920 --> 00:07:57,560 Speaker 1: the business. So despite how nice, despite how professional, despite 139 00:07:57,560 --> 00:08:02,400 Speaker 1: how whatever, you're clearly both extremely talent, and so I 140 00:08:02,520 --> 00:08:05,800 Speaker 1: want to sort of talk about that, because it's very 141 00:08:05,840 --> 00:08:11,360 Speaker 1: hard to launch a brand and product and brick and 142 00:08:11,400 --> 00:08:15,200 Speaker 1: mortar and all the things while still maintaining the integrity 143 00:08:15,240 --> 00:08:15,760 Speaker 1: of the brand. 144 00:08:16,240 --> 00:08:18,320 Speaker 2: Right, So I talk about that. 145 00:08:18,440 --> 00:08:22,600 Speaker 1: The talent is obviously what's speaking over over everything else. 146 00:08:22,760 --> 00:08:24,760 Speaker 1: So I want to talk like how you sort of 147 00:08:24,800 --> 00:08:31,160 Speaker 1: balance the still touching the peop and doing what you 148 00:08:31,240 --> 00:08:35,520 Speaker 1: do to still keep the other parts of it going strong, 149 00:08:35,559 --> 00:08:38,240 Speaker 1: because it's the other parts of it that is the 150 00:08:38,360 --> 00:08:46,079 Speaker 1: actual tangible business, right And coming up as a stylist. 151 00:08:45,600 --> 00:08:47,800 Speaker 2: And then launching a brand and product. 152 00:08:48,080 --> 00:08:50,280 Speaker 1: I know how hard it is, I know how scary 153 00:08:50,320 --> 00:08:52,480 Speaker 1: it is, but I do know you get to that 154 00:08:52,640 --> 00:08:56,160 Speaker 1: inflection point where you're like, what I do is providing 155 00:08:56,160 --> 00:09:00,400 Speaker 1: a service. What I do is dictated by how hard 156 00:09:00,400 --> 00:09:03,000 Speaker 1: I work, Right, Like every minute I work. 157 00:09:02,880 --> 00:09:04,760 Speaker 2: Is how much I make more or less. 158 00:09:05,160 --> 00:09:09,600 Speaker 1: And at some point you say, what happens if you 159 00:09:09,720 --> 00:09:14,559 Speaker 1: need to have something that can live on beyond. 160 00:09:14,240 --> 00:09:15,400 Speaker 2: You or outside of you? 161 00:09:15,600 --> 00:09:21,000 Speaker 1: Right, So at what point did you guys decide to say, Okay, 162 00:09:21,080 --> 00:09:24,400 Speaker 1: let's do some of these things that we've dreamed about, 163 00:09:24,520 --> 00:09:26,560 Speaker 1: talked about because it's scary. 164 00:09:26,760 --> 00:09:30,080 Speaker 3: It is. I'm going to say something really quickly, Micah. 165 00:09:30,160 --> 00:09:32,480 Speaker 3: Then I want you to build on it because you 166 00:09:32,520 --> 00:09:36,240 Speaker 3: asked a few questions. One point that you made is 167 00:09:36,280 --> 00:09:39,640 Speaker 3: that we do work really hard, and we work in 168 00:09:39,720 --> 00:09:43,800 Speaker 3: silence and we've never felt which is rare. 169 00:09:44,679 --> 00:09:49,160 Speaker 4: Yeah, it's like we laugh because we feel as though, 170 00:09:49,320 --> 00:09:52,960 Speaker 4: you know, people are like, whoa surprise sometimes when we 171 00:09:53,040 --> 00:09:54,520 Speaker 4: do things and it's like. 172 00:09:55,920 --> 00:09:58,600 Speaker 3: We've been here, We've been here here, We've. 173 00:09:58,480 --> 00:10:02,160 Speaker 1: Been doing this and keep going overnight success of twenty 174 00:10:02,240 --> 00:10:03,160 Speaker 1: years of work. 175 00:10:03,200 --> 00:10:06,440 Speaker 3: Exactly, you know, like we are two very grown women. 176 00:10:06,640 --> 00:10:10,800 Speaker 3: But so so you first touch on the service point 177 00:10:11,240 --> 00:10:14,400 Speaker 3: and as you know, like you cannot maintain a career 178 00:10:14,600 --> 00:10:18,480 Speaker 3: of twenty five years in this industry with the clients 179 00:10:18,720 --> 00:10:23,600 Speaker 3: that I've a mass being a colorist by not being excellent. 180 00:10:24,240 --> 00:10:27,720 Speaker 3: And there are a few things that always drive that, 181 00:10:27,920 --> 00:10:31,360 Speaker 3: Like you know, Mike and I have never been one 182 00:10:31,480 --> 00:10:34,840 Speaker 3: to kind of bat around a subject. And the bottom 183 00:10:34,880 --> 00:10:38,160 Speaker 3: line is, as a black woman in the beauty industry, 184 00:10:38,440 --> 00:10:40,600 Speaker 3: I did not have a choice but to be excellent 185 00:10:41,040 --> 00:10:44,160 Speaker 3: did I couldn't fall back on anything. It wasn't about 186 00:10:44,200 --> 00:10:47,800 Speaker 3: my like winning personality, although you know, catch me on 187 00:10:47,840 --> 00:10:50,320 Speaker 3: the right day, I could be pretty funny. But like 188 00:10:50,520 --> 00:10:53,720 Speaker 3: usually it's it all comes down to am I doing 189 00:10:53,720 --> 00:10:57,839 Speaker 3: good work? So while I was focused on really just 190 00:10:58,120 --> 00:11:02,280 Speaker 3: being really excellent at my and I'm always known as 191 00:11:02,280 --> 00:11:06,480 Speaker 3: the hardest worker. I will outwork anyone. I love it. 192 00:11:06,600 --> 00:11:09,200 Speaker 3: You know, I'm a Leo and I'm a Jamaican immigrant, 193 00:11:09,320 --> 00:11:12,520 Speaker 3: so like it's like put any stereotype on me with 194 00:11:12,600 --> 00:11:14,800 Speaker 3: that and like I'm going to do it. What you 195 00:11:14,880 --> 00:11:19,240 Speaker 3: sound like, Oh, we both have virgo tendencies. Actually you 196 00:11:19,280 --> 00:11:23,800 Speaker 3: should see the level of attention. I feel it like 197 00:11:23,880 --> 00:11:26,839 Speaker 3: Mark's paper is not in the stack. Were very meticulous. 198 00:11:27,800 --> 00:11:30,520 Speaker 3: They don't see what we see, you know. I mean 199 00:11:30,600 --> 00:11:35,440 Speaker 3: we serve every single beverage at Hybrid Hippie with a press, linen, napkin. 200 00:11:35,600 --> 00:11:38,080 Speaker 3: It's it's to the next level. It's it's kind of 201 00:11:38,120 --> 00:11:42,880 Speaker 3: disturbing sometimes. But going back to how it happened, you know, 202 00:11:43,280 --> 00:11:48,440 Speaker 3: while I was busy building very slowly, you know, Micah 203 00:11:48,600 --> 00:11:52,640 Speaker 3: was also in Atlanta owning a company in the beauty space. 204 00:11:52,679 --> 00:11:55,600 Speaker 3: She owned like Atlanta's first natural waxing and nail studio, 205 00:11:56,080 --> 00:11:59,720 Speaker 3: so she had some experience on the back end of 206 00:11:59,760 --> 00:12:04,000 Speaker 3: back running a business and running it well. I knew 207 00:12:04,559 --> 00:12:08,720 Speaker 3: a obviously, everything changed when Julia Roberts became my client. 208 00:12:08,920 --> 00:12:12,000 Speaker 3: It she put a level of trust in me that 209 00:12:12,600 --> 00:12:17,080 Speaker 3: really took my confidence to the next level. And once 210 00:12:17,360 --> 00:12:21,440 Speaker 3: that happened, and we knew that we could create a 211 00:12:21,520 --> 00:12:27,320 Speaker 3: space where women who were discerning and who really craved 212 00:12:27,480 --> 00:12:31,280 Speaker 3: peace and privacy could go, we knew that we could 213 00:12:31,320 --> 00:12:34,920 Speaker 3: put our heads together not only create a physical space 214 00:12:35,000 --> 00:12:38,120 Speaker 3: that was like everything we ever dreamed of, but we 215 00:12:38,160 --> 00:12:41,079 Speaker 3: could also translate that into a product that people could 216 00:12:41,120 --> 00:12:42,280 Speaker 3: take home as well. It's hard. 217 00:12:42,360 --> 00:12:46,679 Speaker 1: By the way, Julia's unbeliever. I think it's like she's magic. 218 00:12:46,840 --> 00:12:51,400 Speaker 3: She's actual magic and starting human beings. Ever, you know, 219 00:12:51,559 --> 00:12:55,600 Speaker 3: both her and Serge Vermont, who's my mentor. I love him, 220 00:12:55,679 --> 00:12:58,520 Speaker 3: I mean, I mean I love that man. I love him. 221 00:12:59,800 --> 00:13:02,600 Speaker 2: I love him like when I see him, it is. 222 00:13:02,640 --> 00:13:07,600 Speaker 3: Like it's love of a love, a warmth. 223 00:13:09,720 --> 00:13:13,000 Speaker 1: He is one of the greatest of all time as 224 00:13:13,480 --> 00:13:16,920 Speaker 1: not just talent, but just as a life, yeah, a 225 00:13:17,040 --> 00:13:21,480 Speaker 1: human And it makes sense all of it that Julia chooses. 226 00:13:22,240 --> 00:13:22,640 Speaker 2: All of you. 227 00:13:23,160 --> 00:13:25,960 Speaker 3: Yeah. I mean, I'm like the most junior person kind 228 00:13:25,960 --> 00:13:29,760 Speaker 3: of in the long term squad, and I've been around 229 00:13:29,840 --> 00:13:33,440 Speaker 3: for over fifteen years with her, so she really she 230 00:13:33,559 --> 00:13:37,199 Speaker 3: chooses her family. We choose her right back. Serge and 231 00:13:37,280 --> 00:13:40,800 Speaker 3: Julia have been such big supporters of Micah and I. 232 00:13:40,840 --> 00:13:43,240 Speaker 3: She was the very first person to ever step into 233 00:13:43,320 --> 00:13:45,640 Speaker 3: hybrid hybie the physical space. Yeah. 234 00:13:45,720 --> 00:13:47,559 Speaker 1: By the way, if you're going to dream a dream 235 00:13:47,600 --> 00:13:51,160 Speaker 1: of who's ever going to walk into your space, I'm 236 00:13:51,160 --> 00:13:53,080 Speaker 1: pretty sure Julia Roberts is number one. 237 00:13:53,200 --> 00:13:56,079 Speaker 3: Yeah. And is there any more iconic hair that exists 238 00:13:56,080 --> 00:13:57,000 Speaker 3: her style? 239 00:13:57,480 --> 00:14:00,319 Speaker 2: By the way, I was going to say, it's the hair, it's. 240 00:14:00,120 --> 00:14:03,000 Speaker 3: Smile, it's her, it's all the things. 241 00:14:02,720 --> 00:14:03,680 Speaker 2: And she chose you. 242 00:14:03,880 --> 00:14:07,800 Speaker 1: That's the thing. That's my point. It's like your success 243 00:14:07,960 --> 00:14:10,760 Speaker 1: is for a reason. And I always say the people 244 00:14:10,760 --> 00:14:14,080 Speaker 1: that stand out you can get somewhere. You can have 245 00:14:14,120 --> 00:14:17,559 Speaker 1: an introduction, you can have help, you can have all 246 00:14:17,600 --> 00:14:21,840 Speaker 1: the things, but the talent ultimately is the only thing that. 247 00:14:22,120 --> 00:14:22,840 Speaker 2: Will keep you there. 248 00:14:23,080 --> 00:14:23,640 Speaker 3: Yeah. 249 00:14:23,920 --> 00:14:25,880 Speaker 2: Yeah, you get there, you can get there. 250 00:14:26,280 --> 00:14:26,920 Speaker 3: Yeah. 251 00:14:27,200 --> 00:14:30,000 Speaker 4: One thing I wanted to add in terms of building 252 00:14:30,040 --> 00:14:35,280 Speaker 4: this sustainable brand, I think that one thing that has 253 00:14:35,360 --> 00:14:38,280 Speaker 4: always worked for us, and it's kind of overused, but 254 00:14:38,400 --> 00:14:42,280 Speaker 4: this idea of being authentic, like everything that we're doing, 255 00:14:42,320 --> 00:14:45,240 Speaker 4: that we're putting out, that we're discussing, that we are 256 00:14:45,440 --> 00:14:48,160 Speaker 4: trying to share with our clients and our community is 257 00:14:48,240 --> 00:14:52,000 Speaker 4: authentically what we would want for ourselves, you know, and 258 00:14:52,040 --> 00:14:56,000 Speaker 4: so we're viewing it through that lens often, like, you know, 259 00:14:56,040 --> 00:14:58,000 Speaker 4: if we were on the other side of this, what 260 00:14:58,160 --> 00:15:03,160 Speaker 4: would work for us? And sometimes, you know, we're doing 261 00:15:03,240 --> 00:15:05,320 Speaker 4: things and people are like, oh, I don't really know 262 00:15:05,360 --> 00:15:08,600 Speaker 4: about that, but eventually it catches up, you know, like 263 00:15:08,640 --> 00:15:11,800 Speaker 4: what we might be seen is doing something that's slightly. 264 00:15:11,400 --> 00:15:14,600 Speaker 3: Against the grain. You know. Katie kind of touched on 265 00:15:14,680 --> 00:15:17,000 Speaker 3: this earlier. It's like she didn't really have a choice. 266 00:15:17,120 --> 00:15:19,440 Speaker 4: You know. It's like you're this black woman, You're showing 267 00:15:19,520 --> 00:15:21,640 Speaker 4: up in this way, and so you have to have 268 00:15:21,720 --> 00:15:25,560 Speaker 4: the hard conversation. You have to acknowledge certain things. So 269 00:15:25,680 --> 00:15:29,680 Speaker 4: we've always been like very outspoken around politics and things 270 00:15:29,680 --> 00:15:33,920 Speaker 4: that were happening in our world as a startup brand, 271 00:15:34,160 --> 00:15:36,320 Speaker 4: you know, because it was very authentic to us. And 272 00:15:36,360 --> 00:15:39,240 Speaker 4: now of course everyone's you know, discusses this idea of 273 00:15:39,320 --> 00:15:41,720 Speaker 4: you know, who are you as a brand, like authentically, 274 00:15:41,760 --> 00:15:44,640 Speaker 4: are you expressing yourself? And you know we've always done 275 00:15:44,640 --> 00:15:47,600 Speaker 4: that and we'll continue to be that way. 276 00:15:47,040 --> 00:15:53,000 Speaker 1: I think that the consumer or client, I think they 277 00:15:53,040 --> 00:15:56,160 Speaker 1: see authenticity, they know it that I think they're given 278 00:15:56,200 --> 00:15:56,720 Speaker 1: credit for. 279 00:15:57,080 --> 00:15:57,280 Speaker 3: You know. 280 00:15:57,800 --> 00:16:03,600 Speaker 1: Yeah, love for you to talk about sort of what 281 00:16:04,000 --> 00:16:07,360 Speaker 1: is most exciting to you, like in terms of what 282 00:16:07,400 --> 00:16:09,840 Speaker 1: you're doing now, like in terms of product, in terms 283 00:16:09,840 --> 00:16:12,360 Speaker 1: of the space, are you planning on opening more? 284 00:16:12,840 --> 00:16:19,480 Speaker 3: Oh god? So all right? So the best thing and 285 00:16:19,600 --> 00:16:23,720 Speaker 3: the hardest and always like where we are. We love 286 00:16:23,760 --> 00:16:27,720 Speaker 3: a small team, We love a small space. About who 287 00:16:27,800 --> 00:16:29,960 Speaker 3: is their right mind would take on more real estate 288 00:16:30,040 --> 00:16:33,880 Speaker 3: right now? You know it's not worth it. But I 289 00:16:33,920 --> 00:16:38,960 Speaker 3: will say what sometimes brands that launch a product, what 290 00:16:39,000 --> 00:16:41,400 Speaker 3: they do is they launched a product and then they 291 00:16:41,760 --> 00:16:45,440 Speaker 3: try to find the community afterwards around that product. I 292 00:16:45,440 --> 00:16:48,360 Speaker 3: think what really is working for us and has always worked, 293 00:16:48,400 --> 00:16:51,800 Speaker 3: is that we had the community first, and then we 294 00:16:51,960 --> 00:16:55,560 Speaker 3: leaned on them before we launched one product, before we 295 00:16:55,840 --> 00:17:00,360 Speaker 3: designed any packaging. Mica had this idea, We did this 296 00:17:00,480 --> 00:17:04,760 Speaker 3: huge survey, and we really took the downtime that we 297 00:17:04,880 --> 00:17:10,040 Speaker 3: had during COVID like seriously and while we were scrambling 298 00:17:10,080 --> 00:17:12,760 Speaker 3: to make sure that the attiliate could even stay open. 299 00:17:13,280 --> 00:17:15,720 Speaker 3: We got this survey up and running, and we asked 300 00:17:15,760 --> 00:17:19,639 Speaker 3: our clients everything about their beauty closet. What are you 301 00:17:19,840 --> 00:17:22,720 Speaker 3: buying right now? Commus are you spending? What are your 302 00:17:22,720 --> 00:17:24,919 Speaker 3: top three items, what are your top five items, what 303 00:17:24,960 --> 00:17:28,360 Speaker 3: are your top ten items? And we took that information 304 00:17:28,840 --> 00:17:32,520 Speaker 3: and took their concerns and that was our starting point 305 00:17:32,600 --> 00:17:36,920 Speaker 3: for developing our product line. So we have this community 306 00:17:37,000 --> 00:17:40,320 Speaker 3: of women that it's like the best secret, you know 307 00:17:40,480 --> 00:17:44,720 Speaker 3: that they are the most discerning. They want us to succeed, 308 00:17:45,000 --> 00:17:46,919 Speaker 3: but they also want us to make things that they 309 00:17:46,920 --> 00:17:47,480 Speaker 3: can use. 310 00:17:48,040 --> 00:17:52,240 Speaker 2: Sure, and how big is the range now of products. 311 00:17:52,359 --> 00:17:54,920 Speaker 3: We just launched with two two more coming out in 312 00:17:54,960 --> 00:17:55,679 Speaker 3: a few months. 313 00:17:56,160 --> 00:17:58,400 Speaker 2: I think you roll out son, study. 314 00:17:58,040 --> 00:18:00,320 Speaker 3: Slow and study, but we by the end end of 315 00:18:00,400 --> 00:18:02,520 Speaker 3: next year will have about eight in. 316 00:18:02,600 --> 00:18:05,880 Speaker 1: The art I love and it's and it's always neat 317 00:18:06,320 --> 00:18:09,560 Speaker 1: what kind of affects you and what doesn't like? What 318 00:18:09,720 --> 00:18:12,440 Speaker 1: gives you? What makes it hard to go to sleep? 319 00:18:12,560 --> 00:18:15,760 Speaker 1: Are you do you have fears about doing this? It's 320 00:18:15,800 --> 00:18:18,200 Speaker 1: because just being an entrepreneur is very different than being 321 00:18:18,200 --> 00:18:18,720 Speaker 1: an artist. 322 00:18:19,520 --> 00:18:22,920 Speaker 3: Yeah, I mean everybody has fears I certainly do. And 323 00:18:23,040 --> 00:18:27,159 Speaker 3: you know, I'm in the throes of perimenopause. 324 00:18:26,880 --> 00:18:28,520 Speaker 2: Mike is, so it's so fun. 325 00:18:28,600 --> 00:18:31,880 Speaker 3: Yeah. So anxiety and lack of sleep and worry at 326 00:18:31,960 --> 00:18:34,120 Speaker 3: night is just part of the game. But I mean, 327 00:18:34,160 --> 00:18:38,640 Speaker 3: of course you have fears that listen, I worry, are 328 00:18:38,680 --> 00:18:42,159 Speaker 3: we late? You know? But then if we're late, just 329 00:18:42,240 --> 00:18:45,920 Speaker 3: do it better. Yeah, I don't know. Maybe I don't 330 00:18:45,920 --> 00:18:48,879 Speaker 3: have fears. I feel like we have this army of 331 00:18:49,000 --> 00:18:52,360 Speaker 3: women behind us that, like always, I look to them 332 00:18:52,440 --> 00:18:55,000 Speaker 3: and I just know it's going to be okay. I 333 00:18:55,080 --> 00:18:58,080 Speaker 3: know that one thing that Mike and I and I 334 00:18:58,119 --> 00:19:00,439 Speaker 3: feel like I'm talking too much. I'm gonna shut up 335 00:19:00,480 --> 00:19:01,200 Speaker 3: real soon, Mica. 336 00:19:01,520 --> 00:19:03,879 Speaker 1: But one thing that her and I something tells me, 337 00:19:03,920 --> 00:19:05,720 Speaker 1: you guys would cut each other off if you needed to. 338 00:19:05,960 --> 00:19:06,480 Speaker 2: Yeah, we would. 339 00:19:06,640 --> 00:19:11,000 Speaker 3: Yeah. But one thing that I think is important that 340 00:19:11,040 --> 00:19:14,080 Speaker 3: a lot of people don't talk about as entrepreneurs is 341 00:19:14,119 --> 00:19:17,879 Speaker 3: that we've always had the same endgame, and we always 342 00:19:17,920 --> 00:19:21,159 Speaker 3: knew that in a few years. You know, we do 343 00:19:21,240 --> 00:19:23,760 Speaker 3: want to sell the company, we want to exit, We 344 00:19:23,800 --> 00:19:25,800 Speaker 3: want to do different things with our lives. We want 345 00:19:25,840 --> 00:19:29,080 Speaker 3: to have different chapters in our lives. And I think 346 00:19:29,160 --> 00:19:31,760 Speaker 3: once you know where you're going. It's easy to just 347 00:19:31,840 --> 00:19:33,880 Speaker 3: be in the present because then you know what you're 348 00:19:33,880 --> 00:19:38,160 Speaker 3: working towards. Like one person said to us, like, I mean, 349 00:19:38,440 --> 00:19:40,760 Speaker 3: how could you be thinking ahead? Like don't you want 350 00:19:40,760 --> 00:19:42,760 Speaker 3: to hold on to it forever? And we're both like, no, 351 00:19:44,359 --> 00:19:45,200 Speaker 3: we sure don't. 352 00:19:47,440 --> 00:19:50,080 Speaker 4: It's like we want to build something great, you know, 353 00:19:50,160 --> 00:19:52,720 Speaker 4: and pass it off to someone else, because I think 354 00:19:52,760 --> 00:19:55,560 Speaker 4: that's the fun. I mean, for me, the fun is 355 00:19:55,560 --> 00:19:58,480 Speaker 4: in the building, right, Like having this thing that. 356 00:19:58,520 --> 00:20:02,960 Speaker 3: You build, you create, and then you iterate and you. 357 00:20:02,880 --> 00:20:05,119 Speaker 4: Build something else, you create that and at some point, 358 00:20:05,160 --> 00:20:07,200 Speaker 4: you know, you hand it off to somebody else. 359 00:20:07,000 --> 00:20:09,760 Speaker 3: To continue continue doing that. Are they going to do 360 00:20:09,800 --> 00:20:11,800 Speaker 3: it the way that you would do it? No, But 361 00:20:11,880 --> 00:20:15,800 Speaker 3: at that point who cares? Who cares? That's okay because 362 00:20:15,800 --> 00:20:16,440 Speaker 3: it's different. 363 00:20:16,720 --> 00:20:19,760 Speaker 1: I'm a huge believer in eight Not for everybody, but 364 00:20:20,080 --> 00:20:22,760 Speaker 1: I'm a huge believer in building something to the point 365 00:20:22,760 --> 00:20:26,440 Speaker 1: where you have maxed out what you can do for it, 366 00:20:26,960 --> 00:20:30,520 Speaker 1: and then it's time for it to fly with somebody else, 367 00:20:30,760 --> 00:20:33,439 Speaker 1: you know, spread the way, move and move on, you know. 368 00:20:33,880 --> 00:20:36,080 Speaker 1: And I think that's you know, at least for me, 369 00:20:36,200 --> 00:20:39,320 Speaker 1: I think that's just a great It's like it's kind of. 370 00:20:39,280 --> 00:20:41,920 Speaker 3: Making peace with like exactly what you said. 371 00:20:41,960 --> 00:20:45,280 Speaker 1: It's like creating something and growing it and then at 372 00:20:45,280 --> 00:20:48,040 Speaker 1: some point you wake up and go, it's like time to. 373 00:20:48,000 --> 00:20:49,560 Speaker 2: Fly with somebody else now, you know. 374 00:20:49,640 --> 00:20:52,679 Speaker 1: And it doesn't always happen, and it's not necessarily the 375 00:20:52,760 --> 00:20:54,000 Speaker 1: dream for it for everybody. 376 00:20:54,119 --> 00:20:54,359 Speaker 3: You know. 377 00:20:54,600 --> 00:20:59,040 Speaker 1: I've had amazing founders on the pod that are just like, no, no, no, 378 00:20:59,280 --> 00:21:01,560 Speaker 1: I have no egxit plan. That's never my thing. And 379 00:21:01,600 --> 00:21:03,639 Speaker 1: then people are like, I'm exiting it in two years 380 00:21:03,640 --> 00:21:07,520 Speaker 1: from now. I'm like, Jesus, yeah, you guys, I'm so 381 00:21:07,560 --> 00:21:11,280 Speaker 1: impressed with you. I think surrounding yourself with people like 382 00:21:11,359 --> 00:21:13,840 Speaker 1: the Emigreeds of the world, even though there's only one 383 00:21:13,880 --> 00:21:17,640 Speaker 1: Emmigreed by the way, and like Diane from First and Burn, 384 00:21:18,160 --> 00:21:21,160 Speaker 1: I think these are women that I think we need 385 00:21:21,200 --> 00:21:26,560 Speaker 1: to get inspired by women like this regularly and surround 386 00:21:26,600 --> 00:21:29,520 Speaker 1: ourselves with women like who do quite frankly. 387 00:21:29,240 --> 00:21:30,639 Speaker 2: Give you a you know, have you. 388 00:21:30,520 --> 00:21:35,280 Speaker 1: Guys ever had any challenges like working together? Because as 389 00:21:35,320 --> 00:21:38,200 Speaker 1: I said of the best friend thing, the partner thing, 390 00:21:38,240 --> 00:21:41,560 Speaker 1: it doesn't always work, but when it does, it's like 391 00:21:41,680 --> 00:21:45,040 Speaker 1: the perfect magic, right, And so what do you think 392 00:21:45,200 --> 00:21:48,399 Speaker 1: makes it work so well with you guys. And have 393 00:21:48,520 --> 00:21:52,080 Speaker 1: you ever had a moment where you felt like you 394 00:21:52,160 --> 00:21:54,840 Speaker 1: couldn't agree on where you wanted to take something? 395 00:21:54,960 --> 00:21:56,560 Speaker 2: Or are you always so InSync? 396 00:21:56,840 --> 00:22:02,320 Speaker 3: Oh? No, no, no, we're human, of course we're too. 397 00:22:02,560 --> 00:22:04,359 Speaker 2: Very I think it's great. I think it's healthy. 398 00:22:04,520 --> 00:22:08,639 Speaker 3: Yeah, very different individuals, you know, And I think because 399 00:22:08,640 --> 00:22:11,760 Speaker 3: we have the same end goal, we're always going to 400 00:22:11,840 --> 00:22:14,439 Speaker 3: be on the same page. And you know, like that 401 00:22:14,600 --> 00:22:18,840 Speaker 3: thing where someone if someone else talks about your family, 402 00:22:18,840 --> 00:22:21,520 Speaker 3: you're fighting them, but like you know, you all could 403 00:22:21,560 --> 00:22:25,159 Speaker 3: fight like internally, like nobody can come for Mica, nobody 404 00:22:25,160 --> 00:22:28,720 Speaker 3: can come for Katie. But when it comes two of us, 405 00:22:28,760 --> 00:22:34,280 Speaker 3: we're both LEO women. It is gnarly sometimes, I don't know, 406 00:22:34,440 --> 00:22:37,080 Speaker 3: even when you know, I'm sure I drive her nuts 407 00:22:37,080 --> 00:22:39,360 Speaker 3: and even when she's driving me nuts, it's just kind 408 00:22:39,359 --> 00:22:42,280 Speaker 3: of like we retreat to our corners and you just 409 00:22:42,359 --> 00:22:46,760 Speaker 3: keep it moving, you know, because the world is against 410 00:22:46,920 --> 00:22:49,240 Speaker 3: black women enough. At the end of the day, we're 411 00:22:49,280 --> 00:22:51,600 Speaker 3: never going to throw each other under the bus. Like 412 00:22:52,160 --> 00:22:55,119 Speaker 3: we have different strengths, we try to go back to 413 00:22:55,200 --> 00:22:58,359 Speaker 3: highlight those strengths. But you know, we're not as close 414 00:22:58,400 --> 00:23:03,120 Speaker 3: as friends anymore. But I don't think that is necessarily 415 00:23:03,119 --> 00:23:05,600 Speaker 3: a bad thing. I think it makes us better like 416 00:23:05,720 --> 00:23:10,000 Speaker 3: business partners. I think she needs different things out of friendships. 417 00:23:10,160 --> 00:23:13,879 Speaker 3: You know, she's a mom and I'm not, and I 418 00:23:13,960 --> 00:23:16,679 Speaker 3: need different things out of friendships like that support like 419 00:23:16,960 --> 00:23:19,040 Speaker 3: my phase in life. I don't know. I think like 420 00:23:19,160 --> 00:23:24,119 Speaker 3: having the shared history helps because there's trust there, like 421 00:23:24,160 --> 00:23:26,200 Speaker 3: I'm not going to let somebody else come in and 422 00:23:26,359 --> 00:23:29,119 Speaker 3: you know, know half the things about my life that 423 00:23:29,200 --> 00:23:32,399 Speaker 3: Mica does and vice versa, but just very different people 424 00:23:33,680 --> 00:23:33,840 Speaker 3: to go. 425 00:23:34,000 --> 00:23:38,080 Speaker 1: One thing I want to touch on is you mentioned perimenopause, 426 00:23:38,160 --> 00:23:40,239 Speaker 1: and I feel like menopause is this thing where like 427 00:23:41,080 --> 00:23:42,960 Speaker 1: it's the weirdest thing because no one talked about it 428 00:23:43,000 --> 00:23:45,639 Speaker 1: for like one hundred years, and now I feel like 429 00:23:45,760 --> 00:23:48,320 Speaker 1: there isn't like a room you walk into where women 430 00:23:48,359 --> 00:23:51,520 Speaker 1: aren't talking about it. And thankfully, I think, you know, 431 00:23:52,480 --> 00:23:56,719 Speaker 1: very big public women are talking about it, writing books 432 00:23:56,720 --> 00:24:00,560 Speaker 1: about it, and from Halle Berry, Naomi Watts goes on 433 00:24:00,680 --> 00:24:04,240 Speaker 1: Gwyneth like you know everyone, And I think I want 434 00:24:04,280 --> 00:24:08,400 Speaker 1: to talk about that because I think something that I 435 00:24:08,400 --> 00:24:12,960 Speaker 1: imagine is a huge conversation in your in your salon 436 00:24:13,280 --> 00:24:16,720 Speaker 1: is hair loss because I feel like that's I mean, 437 00:24:16,840 --> 00:24:21,560 Speaker 1: I must hear a friend or a dinner or an 438 00:24:21,640 --> 00:24:26,680 Speaker 1: event or literally anything there's someone I know or don't 439 00:24:26,680 --> 00:24:28,480 Speaker 1: know that's, oh my god, my hair's flying out from 440 00:24:28,520 --> 00:24:30,360 Speaker 1: the age of thirty. 441 00:24:30,080 --> 00:24:32,240 Speaker 2: Eight to fifty five. 442 00:24:32,760 --> 00:24:34,320 Speaker 1: Like it's just like, oh my god, my hair used 443 00:24:34,320 --> 00:24:36,480 Speaker 1: to be this or I know that that's some of 444 00:24:36,520 --> 00:24:39,520 Speaker 1: the focus of the product, But like, tell me how 445 00:24:39,600 --> 00:24:42,479 Speaker 1: that impacts you and how often you hear this in 446 00:24:42,520 --> 00:24:44,359 Speaker 1: the room, because I imagine it's daily. 447 00:24:45,160 --> 00:24:50,399 Speaker 3: I mean it's it's hourly, hourly. Yeah, So what interest 448 00:24:50,440 --> 00:24:52,200 Speaker 3: come being is that you know, I'm in my twenty 449 00:24:52,280 --> 00:24:54,640 Speaker 3: fifth year of being a hair colorist, and a lot 450 00:24:54,680 --> 00:24:57,600 Speaker 3: of the clients that I started with when I was 451 00:24:57,600 --> 00:25:01,160 Speaker 3: in my twenties are now going through the same phase 452 00:25:01,200 --> 00:25:04,119 Speaker 3: of life that Mike and I are. If they're not 453 00:25:04,200 --> 00:25:08,080 Speaker 3: going through perimenopause, they're going through postpartum, and if going 454 00:25:08,119 --> 00:25:11,600 Speaker 3: through that, then they're dealing with maybe an illness or 455 00:25:11,680 --> 00:25:15,600 Speaker 3: some sort of chronic condition. And again, going back to 456 00:25:15,640 --> 00:25:18,639 Speaker 3: that survey that we took, there was not one person 457 00:25:18,720 --> 00:25:21,480 Speaker 3: that did not want help with their hair health and 458 00:25:21,520 --> 00:25:24,399 Speaker 3: their hair loss, and so we knew that there was 459 00:25:24,520 --> 00:25:27,960 Speaker 3: absolutely no freaking way we were going to launch with 460 00:25:28,000 --> 00:25:31,840 Speaker 3: a shampoo and conditioner R. Nobody talk about saturated, nobody 461 00:25:31,880 --> 00:25:35,800 Speaker 3: wants it, nobody needs it, and nobody cares. Nobody cares lass. 462 00:25:35,840 --> 00:25:38,200 Speaker 1: It's literally putting liquid gold on your head to grow 463 00:25:38,200 --> 00:25:38,600 Speaker 1: your hair. 464 00:25:38,880 --> 00:25:41,080 Speaker 2: Yeah, that's the only way it's going to stand out 465 00:25:41,080 --> 00:25:41,360 Speaker 2: at there. 466 00:25:41,440 --> 00:25:45,640 Speaker 3: Yeah. So our poor kevist and formulators, I mean we 467 00:25:45,640 --> 00:25:48,480 Speaker 3: were like, Okay, that's great, what else? What else? And 468 00:25:48,640 --> 00:25:52,080 Speaker 3: we would just push it and like listen, before it 469 00:25:52,200 --> 00:25:56,160 Speaker 3: also became trendy, Micah was taking all sorts of herbs 470 00:25:56,200 --> 00:25:59,960 Speaker 3: and things. I mean, it became clear that, like a supplement, 471 00:26:00,080 --> 00:26:02,840 Speaker 3: it was going to be one of the first go tos, 472 00:26:03,160 --> 00:26:06,280 Speaker 3: but we had to It also was clear that we 473 00:26:06,359 --> 00:26:08,280 Speaker 3: had to have some sort of through line with the 474 00:26:08,280 --> 00:26:11,800 Speaker 3: internal and the external because they both were affecting hair 475 00:26:11,840 --> 00:26:15,159 Speaker 3: health and hair loss. That's where our strength also came in. 476 00:26:15,640 --> 00:26:18,240 Speaker 3: Micah really took the lead with the supplement. I took 477 00:26:18,280 --> 00:26:20,760 Speaker 3: the lead with the serum. We got to both kind 478 00:26:20,760 --> 00:26:23,920 Speaker 3: of put it together, and that's where our next two 479 00:26:23,960 --> 00:26:29,360 Speaker 3: releases are both both topical and internal as well. Tea 480 00:26:29,480 --> 00:26:31,760 Speaker 3: that has some of the same properties as the supplement 481 00:26:32,240 --> 00:26:36,480 Speaker 3: out with one of probably the best hair mask I've 482 00:26:36,520 --> 00:26:38,600 Speaker 3: ever used in my whole career. And that is saying 483 00:26:38,680 --> 00:26:42,920 Speaker 3: a lot. So again, having our clients lead the charge 484 00:26:42,960 --> 00:26:45,119 Speaker 3: and what are the most important things that they're needing 485 00:26:45,200 --> 00:26:49,560 Speaker 3: right now. So yeah, I just think no one's really 486 00:26:49,640 --> 00:26:52,199 Speaker 3: approaching it the way that we are, Like we're not, 487 00:26:53,000 --> 00:26:56,720 Speaker 3: you know, pick a brand like you know where it's 488 00:26:56,760 --> 00:27:01,840 Speaker 3: not shampoo, conditioner, hair spray, like sure, Like that doesn't 489 00:27:01,840 --> 00:27:03,560 Speaker 3: even make sense to us. It's not how we run 490 00:27:03,600 --> 00:27:06,200 Speaker 3: the business on a day to day basis. People come 491 00:27:06,240 --> 00:27:10,359 Speaker 3: in there really a obviously for excellent color and styling, 492 00:27:10,480 --> 00:27:14,639 Speaker 3: but really to have like we're kind of known to 493 00:27:14,800 --> 00:27:19,200 Speaker 3: like be the fixers, and you know that's how God, 494 00:27:19,320 --> 00:27:23,520 Speaker 3: that's how I got Emma and going off and DVF 495 00:27:23,720 --> 00:27:26,320 Speaker 3: and all of these women. And we look at these 496 00:27:26,320 --> 00:27:29,600 Speaker 3: women walking through our doors who cannot be any more 497 00:27:29,600 --> 00:27:32,080 Speaker 3: picky and there that's my point. 498 00:27:32,160 --> 00:27:36,080 Speaker 1: Yeah, trust you guys are doing something very right over there. 499 00:27:36,280 --> 00:27:38,000 Speaker 2: Taking hormones out of it. 500 00:27:38,080 --> 00:27:40,520 Speaker 1: I know that's a bold statement because you can't really 501 00:27:40,520 --> 00:27:41,880 Speaker 1: take hormones out of anything. 502 00:27:42,280 --> 00:27:43,560 Speaker 2: So I don't really mean it that way. 503 00:27:43,640 --> 00:27:49,240 Speaker 1: I just mean hair one oh one, you know, as 504 00:27:49,240 --> 00:27:53,040 Speaker 1: someone who is not adventurous with hair. I mean I 505 00:27:53,160 --> 00:27:56,040 Speaker 1: literally am like sharing the seventies right now, like my hair. 506 00:27:56,160 --> 00:27:57,119 Speaker 2: I don't cut it. 507 00:27:57,200 --> 00:28:00,960 Speaker 1: I don't like it's my secure bank, it right, So 508 00:28:02,040 --> 00:28:04,160 Speaker 1: and I think for many women it is and had 509 00:28:04,200 --> 00:28:07,040 Speaker 1: I've had Unfortunately many friends go through cancer, and it's 510 00:28:07,080 --> 00:28:10,840 Speaker 1: obviously I would say the thing that hurts most is 511 00:28:10,880 --> 00:28:14,119 Speaker 1: when they lose hair, and because they don't feel like 512 00:28:14,160 --> 00:28:16,919 Speaker 1: women anymore, they feel that they look in the mirror 513 00:28:17,000 --> 00:28:19,400 Speaker 1: at that point and go, now, I have cancer, right, 514 00:28:19,480 --> 00:28:21,120 Speaker 1: And I went through this with one of my very 515 00:28:21,119 --> 00:28:22,120 Speaker 1: best friends. 516 00:28:22,440 --> 00:28:25,680 Speaker 2: And it's like hard. I get emotional, and I say. 517 00:28:25,760 --> 00:28:28,040 Speaker 1: I think hair is one of the most important things 518 00:28:28,119 --> 00:28:31,199 Speaker 1: to us as women, and I think that when we 519 00:28:31,280 --> 00:28:35,280 Speaker 1: talk about how do we preserve that, how do we 520 00:28:35,760 --> 00:28:38,160 Speaker 1: why is everyone losing their hair? 521 00:28:38,680 --> 00:28:40,880 Speaker 2: Like meaning, I know it's hormonal. 522 00:28:41,040 --> 00:28:43,520 Speaker 1: I know it's all the shifts and all the things, right, 523 00:28:43,960 --> 00:28:47,360 Speaker 1: but I also know one of my best friend's moms 524 00:28:47,480 --> 00:28:49,800 Speaker 1: is seventy five with the most gorgeous, full head of 525 00:28:49,800 --> 00:28:53,520 Speaker 1: hair you've ever seen, and it's like Rapunzel. I mean, 526 00:28:53,600 --> 00:28:58,040 Speaker 1: it's gorgeous. So I do want to understand. I guess 527 00:28:58,040 --> 00:29:00,440 Speaker 1: from where you are, is it the color? 528 00:29:00,480 --> 00:29:01,640 Speaker 2: Is it bad? Colorists. 529 00:29:01,760 --> 00:29:05,400 Speaker 1: Is it just like, what is it that is killing 530 00:29:05,400 --> 00:29:07,600 Speaker 1: the hair or is it all of it? I know 531 00:29:07,640 --> 00:29:10,960 Speaker 1: that's a very loaded question, but I think for my listeners, 532 00:29:11,120 --> 00:29:15,280 Speaker 1: I want to share what young people and then just 533 00:29:15,320 --> 00:29:17,120 Speaker 1: going all the way up can do to sort of 534 00:29:17,160 --> 00:29:18,600 Speaker 1: preserve the health of their hair. 535 00:29:18,760 --> 00:29:20,680 Speaker 3: Start with the external stuff that I'm going to have 536 00:29:20,760 --> 00:29:23,400 Speaker 3: Mica takeover on one some of the other factors that 537 00:29:23,560 --> 00:29:27,840 Speaker 3: are contributing listen from the beginning. I've never been the 538 00:29:27,880 --> 00:29:31,560 Speaker 3: colorists that wanted to like fry anybody's hair, like you 539 00:29:31,640 --> 00:29:36,719 Speaker 3: cannot reverse some of that. And my kind of signature 540 00:29:36,920 --> 00:29:39,880 Speaker 3: is like, how can we make this color the best 541 00:29:40,000 --> 00:29:42,600 Speaker 3: version of what your hair really wants to do. And 542 00:29:42,800 --> 00:29:45,360 Speaker 3: obviously there are some exceptions to the rule, like I 543 00:29:45,400 --> 00:29:48,240 Speaker 3: have to take Julia from blonde to red to you know, 544 00:29:48,360 --> 00:29:51,520 Speaker 3: all the things for her different roles. But for the 545 00:29:51,600 --> 00:29:55,719 Speaker 3: most part, people have always come to us to correct 546 00:29:55,800 --> 00:29:59,920 Speaker 3: bad color, to get them on like a healthy tre 547 00:30:00,720 --> 00:30:04,920 Speaker 3: with a good relationship with hair color. And it seems 548 00:30:05,000 --> 00:30:08,160 Speaker 3: counter you know, productive, because you know, you want people 549 00:30:08,200 --> 00:30:10,760 Speaker 3: coming back often so you can have their money, but like, 550 00:30:11,160 --> 00:30:14,560 Speaker 3: really do you because if your hair is healthy and 551 00:30:14,600 --> 00:30:17,680 Speaker 3: then they're stuck with you for like decades instead of 552 00:30:17,720 --> 00:30:19,920 Speaker 3: then leaving you after a couple of years because you've 553 00:30:20,000 --> 00:30:23,880 Speaker 3: damaged it. You're making more return that way. So I've 554 00:30:23,920 --> 00:30:27,480 Speaker 3: always put my I've always banked my career on that 555 00:30:27,920 --> 00:30:31,040 Speaker 3: and been very happy with it. It may kind of 556 00:30:31,080 --> 00:30:33,640 Speaker 3: pigeonhole me as maybe the boring one, but I can 557 00:30:33,680 --> 00:30:36,120 Speaker 3: tell you I can fix anything because and then once 558 00:30:36,160 --> 00:30:38,240 Speaker 3: it's fixed, they never want to leave, you know. 559 00:30:38,480 --> 00:30:42,000 Speaker 1: Will you say no if someone says I'm I want 560 00:30:42,000 --> 00:30:45,280 Speaker 1: to go platinum, right and you look at their hair 561 00:30:45,320 --> 00:30:45,960 Speaker 1: and you go. 562 00:30:47,880 --> 00:30:51,200 Speaker 3: That's a bad idea. That's a bad idea. Your hair 563 00:30:51,280 --> 00:30:54,400 Speaker 3: is also a very different animal when you're in your twenties, thirties, 564 00:30:54,600 --> 00:30:59,240 Speaker 3: forties on nons and everything. Yeah, exactly. So I'll tell 565 00:30:59,280 --> 00:31:01,720 Speaker 3: them like, Okay, you really want to try it. The 566 00:31:01,760 --> 00:31:04,840 Speaker 3: hair age is just like we do. So if you 567 00:31:04,920 --> 00:31:06,200 Speaker 3: really want to try it, and I think the hair 568 00:31:06,240 --> 00:31:08,280 Speaker 3: can handle it, and they're good with doing a good 569 00:31:08,280 --> 00:31:11,280 Speaker 3: shop afterwards. As far as the other factors of hair loss, 570 00:31:11,280 --> 00:31:13,840 Speaker 3: I'll have Micah speak to that. Well. 571 00:31:14,080 --> 00:31:16,479 Speaker 4: When you were talking about it, I was thinking about 572 00:31:16,680 --> 00:31:20,400 Speaker 4: one of the major contributors to this is stress too. 573 00:31:20,600 --> 00:31:24,360 Speaker 4: Like I mean, think about the society and the culture 574 00:31:24,440 --> 00:31:29,160 Speaker 4: that we're living in, Like we're constantly engaged, We're constantly 575 00:31:29,280 --> 00:31:33,800 Speaker 4: being fed horrific news of things that are happening not 576 00:31:33,840 --> 00:31:38,160 Speaker 4: only in our backyard but around the world, and social media, 577 00:31:38,480 --> 00:31:41,600 Speaker 4: we're ingesting all of these things and comparing ourselves to 578 00:31:41,640 --> 00:31:42,800 Speaker 4: other people all the time. 579 00:31:42,840 --> 00:31:44,800 Speaker 2: So I think a big part. 580 00:31:44,560 --> 00:31:47,560 Speaker 4: Of it is the stress, you know, and what that 581 00:31:47,680 --> 00:31:51,120 Speaker 4: stress does throughout our body. You know, it creates inflammation. 582 00:31:51,240 --> 00:31:54,720 Speaker 4: It throws your adrenals into overdrive, and that has a 583 00:31:54,800 --> 00:31:57,120 Speaker 4: compounding effect on the rest of your body, and it 584 00:31:57,120 --> 00:31:59,640 Speaker 4: shows up in your hair, primarily hair. 585 00:31:59,680 --> 00:32:03,040 Speaker 2: And again, so it's a big contributor. 586 00:32:03,280 --> 00:32:05,719 Speaker 3: And when we started our research, we found out that 587 00:32:05,760 --> 00:32:08,800 Speaker 3: over seventy five percent of women will experience hair loss 588 00:32:09,000 --> 00:32:09,800 Speaker 3: in their lifetime. 589 00:32:10,080 --> 00:32:11,360 Speaker 2: Yeah, that is mental. 590 00:32:11,560 --> 00:32:12,520 Speaker 3: It's so mental. 591 00:32:12,720 --> 00:32:15,480 Speaker 2: It's mental, and that needs to be said louder. 592 00:32:15,640 --> 00:32:19,680 Speaker 1: Yeah, because my first experience was after my first son, 593 00:32:19,720 --> 00:32:22,240 Speaker 1: and then it got really, really thick, and then after 594 00:32:22,320 --> 00:32:23,400 Speaker 1: my second son. 595 00:32:23,920 --> 00:32:27,200 Speaker 3: It just was different. Yeah, it just was different. Yeah, 596 00:32:27,240 --> 00:32:30,440 Speaker 3: And I just I'm like, God, you guys really take everything, 597 00:32:30,560 --> 00:32:35,680 Speaker 3: don't you. But our hearts, our hair. They don't talk 598 00:32:35,720 --> 00:32:38,480 Speaker 3: about us loud enough. And one thing that we've never 599 00:32:38,520 --> 00:32:41,479 Speaker 3: had a problem with is talking. You know, we'll talk 600 00:32:41,520 --> 00:32:45,040 Speaker 3: about anything and everything. We'll chat about it. If it's taboo, 601 00:32:45,120 --> 00:32:47,600 Speaker 3: even better, we're like, let's talk about it more, you know. 602 00:32:47,840 --> 00:32:50,120 Speaker 3: And hair loss is one of those things. And our 603 00:32:50,160 --> 00:32:54,960 Speaker 3: clients seeing that we actually were really working towards the solution, 604 00:32:55,600 --> 00:32:57,680 Speaker 3: they were like, we'll trust you guys. You know, you 605 00:32:58,040 --> 00:33:01,440 Speaker 3: haven't led us wrong so far. So, like Micah was saying, 606 00:33:01,680 --> 00:33:07,800 Speaker 3: this constant bombardment of connection with so much technology as well, 607 00:33:08,200 --> 00:33:11,640 Speaker 3: I mean he I haven't seen a person that is 608 00:33:11,640 --> 00:33:14,760 Speaker 3: as technology challenge is like she will use her phone 609 00:33:14,800 --> 00:33:15,320 Speaker 3: on purpose. 610 00:33:15,600 --> 00:33:18,200 Speaker 4: I lost my phone on Saturday. I still don't have 611 00:33:18,240 --> 00:33:20,240 Speaker 4: a new phone yet. I lost it at the Ballue 612 00:33:20,320 --> 00:33:23,400 Speaker 4: Museum downtown and somebody's like, aren't you freaking out? And 613 00:33:23,400 --> 00:33:26,360 Speaker 4: I'm like, well, not really, because I can text from 614 00:33:26,360 --> 00:33:28,840 Speaker 4: my computer and I've been working in front of my computer. 615 00:33:28,960 --> 00:33:31,200 Speaker 2: So I think this afternoon I'll go get a new one. 616 00:33:31,520 --> 00:33:34,920 Speaker 3: Yeah, And then like social media's wild. I'm on the 617 00:33:35,000 --> 00:33:37,720 Speaker 3: Hybro hippie account, but I don't have a personal one 618 00:33:38,040 --> 00:33:41,280 Speaker 3: because like I don't need anymore, you know. 619 00:33:42,360 --> 00:33:44,000 Speaker 2: I didn't have to have it for my brand. I 620 00:33:44,000 --> 00:33:44,960 Speaker 2: don't think I would. 621 00:33:44,720 --> 00:33:47,120 Speaker 3: Have it at all. Yeah, you know much. 622 00:33:47,400 --> 00:33:49,880 Speaker 1: There's there's a way that your brain can relax when 623 00:33:50,800 --> 00:33:52,000 Speaker 1: you don't feel that you. 624 00:33:52,000 --> 00:33:52,600 Speaker 3: Have to be. 625 00:33:54,000 --> 00:33:58,000 Speaker 1: Something out in responsive or if they know, but in 626 00:33:58,120 --> 00:34:00,720 Speaker 1: business with a brand, as you know, you have to 627 00:34:00,760 --> 00:34:03,000 Speaker 1: be right. You have to just figure out how you 628 00:34:03,040 --> 00:34:04,520 Speaker 1: want to play the game. You don't have to play 629 00:34:04,520 --> 00:34:06,320 Speaker 1: it the same as everyone else, but you do have 630 00:34:06,360 --> 00:34:06,880 Speaker 1: to be in it. 631 00:34:08,520 --> 00:34:12,480 Speaker 4: I think we've worked recently and over the years, we've 632 00:34:12,480 --> 00:34:15,560 Speaker 4: had a lot of ups and downs with our business. 633 00:34:15,600 --> 00:34:18,520 Speaker 4: And we opened eight months to the day before COVID 634 00:34:18,600 --> 00:34:20,680 Speaker 4: and had to shut down. We were one of the 635 00:34:20,719 --> 00:34:23,600 Speaker 4: first ones that had to close and the last businesses 636 00:34:23,640 --> 00:34:26,600 Speaker 4: that were allowed to open. So we've done a lot 637 00:34:26,640 --> 00:34:28,920 Speaker 4: of this and we didn't even touch on prior to this, 638 00:34:29,080 --> 00:34:32,120 Speaker 4: things like our relationship with an old investor that went south. 639 00:34:32,160 --> 00:34:33,960 Speaker 2: I mean, that's a whole nother episode. 640 00:34:34,280 --> 00:34:35,799 Speaker 3: But I've been there. 641 00:34:36,520 --> 00:34:38,399 Speaker 1: We've all been there, and I can tell you right 642 00:34:38,440 --> 00:34:41,759 Speaker 1: now every single woman at that table at Emma's house 643 00:34:42,160 --> 00:34:42,759 Speaker 1: has been there. 644 00:34:42,880 --> 00:34:45,960 Speaker 3: Yeah, at least months. It was devastating, and we wasted 645 00:34:46,640 --> 00:34:49,880 Speaker 3: about seven years trying to get like hiro hippie. The 646 00:34:49,920 --> 00:34:52,080 Speaker 3: first iteration of it off the ground and we had 647 00:34:52,120 --> 00:34:54,000 Speaker 3: to start over from scratch. 648 00:34:54,840 --> 00:34:56,800 Speaker 1: Okay, I want to talk about that for a second. 649 00:34:57,160 --> 00:34:58,840 Speaker 1: I'm not going to let you stay. I'm not going 650 00:34:58,920 --> 00:35:02,280 Speaker 1: to let you pass over that, because the whole intention 651 00:35:02,400 --> 00:35:04,960 Speaker 1: of Climbing and Heels is talking about that. And every 652 00:35:05,000 --> 00:35:09,600 Speaker 1: woman that I've had on here, every single one has 653 00:35:09,640 --> 00:35:12,520 Speaker 1: said the same thing. It's like, you know this brand 654 00:35:12,560 --> 00:35:14,719 Speaker 1: because this is the brand that's winning. But there was 655 00:35:14,840 --> 00:35:18,280 Speaker 1: so many fails before this that you never heard about. 656 00:35:18,680 --> 00:35:21,200 Speaker 1: That I cried in my kitchen, that I cried in 657 00:35:21,239 --> 00:35:24,960 Speaker 1: my closet, that I lost everything that I you know, 658 00:35:25,239 --> 00:35:29,680 Speaker 1: and the stories are endless and they're always going to 659 00:35:29,680 --> 00:35:31,719 Speaker 1: be and I think at the end of the day, 660 00:35:32,920 --> 00:35:36,640 Speaker 1: what goes public typically is the win, right. You know, 661 00:35:36,719 --> 00:35:39,359 Speaker 1: some people fall harder than others, some people that hurts 662 00:35:39,400 --> 00:35:40,080 Speaker 1: more than others. 663 00:35:41,880 --> 00:35:44,120 Speaker 2: Seven years is a lot is a lot. 664 00:35:44,239 --> 00:35:45,880 Speaker 1: I mean, it's a lot, and you're never going to 665 00:35:45,920 --> 00:35:47,680 Speaker 1: forget it, and you learned from it. But it's also 666 00:35:47,719 --> 00:35:50,000 Speaker 1: why you are where you are now. And so I 667 00:35:50,000 --> 00:35:52,960 Speaker 1: think it's sort of like in those moments, you just 668 00:35:53,400 --> 00:35:57,840 Speaker 1: have to I think trust the universe has some plan 669 00:35:58,880 --> 00:36:01,600 Speaker 1: that you just may not know about yet. 670 00:36:01,960 --> 00:36:04,719 Speaker 3: And the way things worked out is that we were 671 00:36:04,760 --> 00:36:07,440 Speaker 3: able to gain one hundred percent control of the company. 672 00:36:08,280 --> 00:36:11,719 Speaker 3: So that means for a much more handsome exit when 673 00:36:11,719 --> 00:36:14,400 Speaker 3: we're ready to do so, and when it was time 674 00:36:14,480 --> 00:36:18,000 Speaker 3: to rebuild, the fact that we still had our same 675 00:36:18,080 --> 00:36:21,920 Speaker 3: mission and we just kept at it, that's when I 676 00:36:22,000 --> 00:36:24,839 Speaker 3: knew we were going to be okay. You know, we 677 00:36:24,880 --> 00:36:27,839 Speaker 3: both didn't falter. We were like, okay, we have to 678 00:36:27,840 --> 00:36:29,480 Speaker 3: do it in a different way. We did it in 679 00:36:29,480 --> 00:36:34,960 Speaker 3: a smaller footprint. It ended up being better, less overhead, Like, 680 00:36:35,360 --> 00:36:37,840 Speaker 3: we did it in a smaller space, but it was 681 00:36:37,920 --> 00:36:40,120 Speaker 3: one that we could really control. And then if we 682 00:36:40,280 --> 00:36:43,439 Speaker 3: had opened up the original footprint that we planned on 683 00:36:44,040 --> 00:36:46,799 Speaker 3: then getting shut down with COVID, we would have been 684 00:36:46,840 --> 00:36:49,239 Speaker 3: dead in the water, Yeah, because our overhead would have 685 00:36:49,320 --> 00:36:52,560 Speaker 3: been so high. I still think of the day we 686 00:36:52,680 --> 00:36:56,640 Speaker 3: found out that that deal went south, and I get 687 00:36:56,640 --> 00:36:59,200 Speaker 3: a feeling, a pit in my stomach that to this 688 00:36:59,280 --> 00:37:02,080 Speaker 3: day stops me in my tracks. I do know that feeling, 689 00:37:02,160 --> 00:37:05,720 Speaker 3: and more people know that feeling than you know. Yeah, 690 00:37:06,000 --> 00:37:08,880 Speaker 3: And I did want to say, because we've you know, 691 00:37:09,000 --> 00:37:12,480 Speaker 3: touched on the Emma's and the Julia's and Gwynnis and 692 00:37:12,520 --> 00:37:15,279 Speaker 3: all the people that you know are well known that 693 00:37:15,400 --> 00:37:18,800 Speaker 3: are in our corner. You know, my very first client 694 00:37:19,239 --> 00:37:23,080 Speaker 3: was this woman named Suzanne Nora Johnson and she's still 695 00:37:23,120 --> 00:37:28,280 Speaker 3: my client today. And Suzanne Nora was the first female 696 00:37:28,280 --> 00:37:31,640 Speaker 3: managing director of Goldman Sachs. And I used to shampoo 697 00:37:31,680 --> 00:37:36,400 Speaker 3: her hair as an assistant at Frederick Fakai. And she said, 698 00:37:36,520 --> 00:37:39,840 Speaker 3: when you get promoted, I'm going to become your client. 699 00:37:39,920 --> 00:37:42,560 Speaker 3: She said, I just like your hustle, I like the 700 00:37:42,600 --> 00:37:46,480 Speaker 3: way you work. Suzanne Nora Johnson has been there for 701 00:37:46,600 --> 00:37:49,600 Speaker 3: Mike and I in ways that are just it could 702 00:37:49,719 --> 00:37:54,680 Speaker 3: literally make me cry. She was just always there for us. 703 00:37:54,719 --> 00:37:58,080 Speaker 3: She's a woman that you know, few people may know 704 00:37:58,200 --> 00:38:01,359 Speaker 3: her name, but like she she's now the current chair 705 00:38:01,360 --> 00:38:03,120 Speaker 3: of the board at USC. She took over for Rick 706 00:38:03,200 --> 00:38:09,920 Speaker 3: Ruso Cash's but she's just this legend who she's always 707 00:38:10,000 --> 00:38:13,319 Speaker 3: treated us. It didn't matter if we were twenty two 708 00:38:13,680 --> 00:38:17,560 Speaker 3: or now in our late forties. Suzanne has always treated 709 00:38:17,640 --> 00:38:23,839 Speaker 3: us as smart, capable women. Whenever we really needed like 710 00:38:24,280 --> 00:38:27,040 Speaker 3: just the real deal, she would give it to us. 711 00:38:27,120 --> 00:38:30,440 Speaker 3: And she is now, you know, one of our investors, 712 00:38:30,920 --> 00:38:34,640 Speaker 3: as are many of our longtime clients. Those women and 713 00:38:34,680 --> 00:38:37,840 Speaker 3: there are many women like Suzanne. Our lead investor is 714 00:38:37,880 --> 00:38:40,360 Speaker 3: a client of mine who have had for twenty three years, 715 00:38:40,440 --> 00:38:44,880 Speaker 3: who nobody would know, and she is not rich or famous, 716 00:38:44,960 --> 00:38:47,760 Speaker 3: but she gave us a quarter of a million dollars 717 00:38:48,200 --> 00:38:49,040 Speaker 3: on the spot. 718 00:38:49,200 --> 00:38:52,319 Speaker 1: You have to think about that because as someone who 719 00:38:52,400 --> 00:38:55,440 Speaker 1: is an investor, you know, there are moments where I 720 00:38:55,520 --> 00:38:58,239 Speaker 1: meet women that are so impressive in these moments and 721 00:38:58,280 --> 00:39:02,279 Speaker 1: I'm like, are you doo race, Like, are you because 722 00:39:02,320 --> 00:39:06,760 Speaker 1: you want to be part of yeah? 723 00:39:06,840 --> 00:39:07,480 Speaker 2: Their orbit? 724 00:39:07,840 --> 00:39:13,120 Speaker 3: Yeah, because you are a believer. And to me, I. 725 00:39:13,000 --> 00:39:15,759 Speaker 1: Think especially I do think that's a little bit how 726 00:39:15,880 --> 00:39:19,640 Speaker 1: women invest. It's kind of like the same way we 727 00:39:19,760 --> 00:39:22,759 Speaker 1: approach anything in life right with our heart. 728 00:39:23,000 --> 00:39:23,160 Speaker 3: Right. 729 00:39:23,280 --> 00:39:25,839 Speaker 1: It's sort of like you feel it, you're connected to it, 730 00:39:26,320 --> 00:39:29,040 Speaker 1: you believe in it, because otherwise you can't do it. 731 00:39:29,400 --> 00:39:29,560 Speaker 2: Yeah. 732 00:39:29,640 --> 00:39:32,480 Speaker 3: Right. One of your biggest fans are a mutual friend, 733 00:39:32,560 --> 00:39:37,799 Speaker 3: Cleo Wade. She love you know, Cleo. I've only been 734 00:39:37,800 --> 00:39:41,759 Speaker 3: friends with her for a few years. Cleo blog multiple 735 00:39:41,800 --> 00:39:45,160 Speaker 3: investors to the table that ended up accounting for a 736 00:39:45,239 --> 00:39:48,960 Speaker 3: huge part of our raise herself. We've just had these 737 00:39:49,000 --> 00:39:51,440 Speaker 3: people show up for us in big ways, and not 738 00:39:51,520 --> 00:39:53,160 Speaker 3: all of them are big names, and I think it's 739 00:39:53,200 --> 00:39:55,000 Speaker 3: important for they don't need to make it, they don't 740 00:39:55,000 --> 00:39:56,640 Speaker 3: need to be they don't. 741 00:39:56,400 --> 00:40:02,360 Speaker 1: Need to you know, anonymous. Yeah, it's just having that support. 742 00:40:02,520 --> 00:40:05,600 Speaker 1: It's just having that support. And I'll tell you this, 743 00:40:06,280 --> 00:40:08,360 Speaker 1: you know. And I think it's part of why Emma 744 00:40:09,160 --> 00:40:12,640 Speaker 1: started fifteen percent with a roar and started doing a 745 00:40:12,640 --> 00:40:15,640 Speaker 1: Seat at the Table dinners with Stephanie from Google, because 746 00:40:16,080 --> 00:40:18,879 Speaker 1: these are champions of women. But what I will say 747 00:40:18,960 --> 00:40:24,880 Speaker 1: is women don't just support and write checks to be cool. 748 00:40:25,320 --> 00:40:27,480 Speaker 1: And it doesn't matter how much money they have or 749 00:40:27,520 --> 00:40:32,279 Speaker 1: don't have. They invest. If they're believers, they invest if 750 00:40:32,320 --> 00:40:35,560 Speaker 1: they connect with it. And I've seen that over and 751 00:40:35,600 --> 00:40:38,239 Speaker 1: over because I've seen I've also seen women not be 752 00:40:38,320 --> 00:40:40,520 Speaker 1: able to get a check from a woman, you know. 753 00:40:40,760 --> 00:40:42,080 Speaker 2: So I see that a lot. 754 00:40:42,480 --> 00:40:45,239 Speaker 1: So it's not because you're a woman, it's not you know, 755 00:40:45,280 --> 00:40:47,360 Speaker 1: it's not for any of those reasons. It's because the 756 00:40:47,440 --> 00:40:50,920 Speaker 1: talent is there, because they're experiencing it, because they're living it, 757 00:40:50,960 --> 00:40:52,040 Speaker 1: and because they believe in it. 758 00:40:52,640 --> 00:40:55,720 Speaker 2: And I am so excited to watch you guys grow. 759 00:40:55,920 --> 00:40:59,680 Speaker 1: And timing is everything, guys, and everything happens for a reason. 760 00:41:00,239 --> 00:41:03,319 Speaker 3: I believe that I've lived it, trust me, lived it. 761 00:41:03,360 --> 00:41:06,680 Speaker 1: And there are those moments where you like sit in 762 00:41:06,719 --> 00:41:12,279 Speaker 1: your closet just crying by yourself and you're like, I can't, 763 00:41:12,400 --> 00:41:13,439 Speaker 1: I can't, I can't. 764 00:41:13,440 --> 00:41:16,600 Speaker 2: I'm done. Like this is like I'm I'm exiting stage left. 765 00:41:16,640 --> 00:41:18,000 Speaker 3: I can do. 766 00:41:18,920 --> 00:41:20,680 Speaker 2: And then you know, and then you. 767 00:41:20,560 --> 00:41:22,759 Speaker 1: Get that light and you get that client, and you 768 00:41:22,880 --> 00:41:26,400 Speaker 1: get that woman who's like, yeah, you're doing this and 769 00:41:26,400 --> 00:41:29,880 Speaker 1: this is how and this is why and these are 770 00:41:29,880 --> 00:41:31,640 Speaker 1: the people that are going to come join the room 771 00:41:31,920 --> 00:41:34,200 Speaker 1: and you know, and you get that and you don't 772 00:41:34,239 --> 00:41:37,560 Speaker 1: forget that, and you don't forget that, you know. So 773 00:41:38,360 --> 00:41:40,680 Speaker 1: I'm here for the ride. I'm here to watch you guys. 774 00:41:41,239 --> 00:41:43,040 Speaker 1: I'm going to come in and have you guys, you know, 775 00:41:44,000 --> 00:41:44,719 Speaker 1: transform me. 776 00:41:45,400 --> 00:41:47,560 Speaker 2: I adore you both. You're so impressive. 777 00:41:47,800 --> 00:41:50,520 Speaker 1: I'm so obsessed with Hybro Hippy and so is everybody, 778 00:41:51,080 --> 00:41:55,560 Speaker 1: and you know, I think we're really excited to for 779 00:41:55,640 --> 00:41:57,920 Speaker 1: everyone to be able to get a piece of Hybro Hippy. 780 00:41:58,000 --> 00:41:59,279 Speaker 2: Now, thanks for being on. 781 00:42:00,000 --> 00:42:00,960 Speaker 3: Thanks for having us. 782 00:42:01,040 --> 00:42:03,760 Speaker 1: Thank you so much to Katie and Micah for coming 783 00:42:03,760 --> 00:42:07,160 Speaker 1: on the pod today. I have mad respect and admiration 784 00:42:07,239 --> 00:42:09,400 Speaker 1: for what they've built and what they have planned for 785 00:42:09,480 --> 00:42:15,520 Speaker 1: the future. The women famous and not known, just brilliant 786 00:42:15,600 --> 00:42:19,680 Speaker 1: women that continue to support them and help them grow 787 00:42:20,160 --> 00:42:23,920 Speaker 1: and live their brand just is a testament to the 788 00:42:23,960 --> 00:42:28,320 Speaker 1: talent and the authenticity of their brand. I mean you, guys, 789 00:42:28,400 --> 00:42:31,720 Speaker 1: Julia Roberts. It's like, I don't even there's another fifty 790 00:42:31,840 --> 00:42:34,680 Speaker 1: names that are the most famous in the world. But 791 00:42:34,800 --> 00:42:39,560 Speaker 1: let's just start and end with Julia and I just 792 00:42:39,600 --> 00:42:41,239 Speaker 1: want to say I learned a lot today. I got 793 00:42:41,320 --> 00:42:44,920 Speaker 1: very inspired today. I also love keeping it real. I 794 00:42:44,920 --> 00:42:49,160 Speaker 1: also love talking about the what feels like a failure 795 00:42:49,200 --> 00:42:53,279 Speaker 1: in the moment in order to move forward and be 796 00:42:53,360 --> 00:42:56,040 Speaker 1: exactly where you're meant to be. So thank you so 797 00:42:56,120 --> 00:42:58,719 Speaker 1: much for listening to Climbing and Heels. If you haven't already, 798 00:42:59,000 --> 00:43:02,560 Speaker 1: please subscribe to the show on Apple Podcasts, Spotify, the iheartapp, 799 00:43:02,840 --> 00:43:05,200 Speaker 1: or wherever you get your podcasts. You don't miss a 800 00:43:05,280 --> 00:43:08,520 Speaker 1: single episode this season, and be sure to follow me 801 00:43:08,560 --> 00:43:11,520 Speaker 1: on Instagram at at Rachel Zoe and the show at 802 00:43:11,680 --> 00:43:14,680 Speaker 1: Climbing Inhales pod for the latest episodes and updates. 803 00:43:14,719 --> 00:43:15,919 Speaker 2: I will talk to you soon.