WEBVTT - Using AI to Build Cyber Resilience 

0:00:02.520 --> 0:00:09.760
<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News. You're listening to Bloomberg

0:00:09.840 --> 0:00:14.400
<v Speaker 1>Business Week with Carol Masser and Tim Steneveek on Bloomberg Radio.

0:00:14.800 --> 0:00:16.840
<v Speaker 2>The CEO of rubrig, of course we know. This is

0:00:16.840 --> 0:00:21.200
<v Speaker 2>a cybersecurity and data management company that helps organizations protect,

0:00:21.320 --> 0:00:25.079
<v Speaker 2>back up and recover their data, especially after attacks like

0:00:25.200 --> 0:00:29.600
<v Speaker 2>ransomware people Sinha, of course, the CEO here want to

0:00:29.680 --> 0:00:31.840
<v Speaker 2>chat a little bit about what your company is doing

0:00:31.920 --> 0:00:34.400
<v Speaker 2>right now in this space. How are you using AI,

0:00:34.600 --> 0:00:37.920
<v Speaker 2>automation or data analytics to really stay ahead here?

0:00:39.600 --> 0:00:42.280
<v Speaker 3>Thank you so much for the opportunity. Rubric is the

0:00:42.360 --> 0:00:47.760
<v Speaker 3>security and AI operations company. We help our customers recover from,

0:00:47.920 --> 0:00:51.160
<v Speaker 3>as you said, ransomware attack so that they can get

0:00:51.200 --> 0:00:51.760
<v Speaker 3>back into.

0:00:51.680 --> 0:00:53.040
<v Speaker 4>The business without disruption.

0:00:53.600 --> 0:00:58.320
<v Speaker 3>Our fundamental thesis is cyber attacks are inevitable and every

0:00:58.360 --> 0:01:02.440
<v Speaker 3>business has to have assumed reach, assume attack pressure, and

0:01:02.560 --> 0:01:05.600
<v Speaker 3>Rubrik helps them understand the risk of an attack and

0:01:05.680 --> 0:01:07.560
<v Speaker 3>how do you recover from an attack so that your

0:01:07.600 --> 0:01:11.000
<v Speaker 3>business is uninterrupted. And on the AI side, we are

0:01:11.040 --> 0:01:15.520
<v Speaker 3>also helping our customers accelerate their AI journey adopt more

0:01:15.560 --> 0:01:18.679
<v Speaker 3>of their agentic systems. One of the big concerns around

0:01:18.680 --> 0:01:22.000
<v Speaker 3>agents is. Agents can misbehave, they can hallucinate, or they

0:01:22.040 --> 0:01:25.840
<v Speaker 3>can get compromised by cyber actors. So we are giving

0:01:25.880 --> 0:01:29.319
<v Speaker 3>them a rewind button so that if agents take actions

0:01:29.360 --> 0:01:32.080
<v Speaker 3>that are not desirable, they can just press the rewind

0:01:32.120 --> 0:01:35.080
<v Speaker 3>button and undo the action of misbehaving agents.

0:01:36.080 --> 0:01:40.360
<v Speaker 1>Beyond misbehaving agents, As more companies adopt or implement AI,

0:01:40.560 --> 0:01:45.600
<v Speaker 1>does that make them more vulnerable to attacks like ransomware?

0:01:45.800 --> 0:01:47.520
<v Speaker 1>Does that open up any vulnerabilities?

0:01:49.000 --> 0:01:53.120
<v Speaker 3>Obviously, more AI adoption, more agentic adoption, actually creates a

0:01:53.200 --> 0:01:57.080
<v Speaker 3>larger surface area of cyber attack because you have more software.

0:01:57.440 --> 0:02:00.440
<v Speaker 3>But at the end of the day, AI is times

0:02:00.480 --> 0:02:03.520
<v Speaker 3>more opportunities and one hundred times more risk. On the

0:02:03.600 --> 0:02:06.800
<v Speaker 3>risk side, now, AI agents can do ten x more

0:02:06.880 --> 0:02:10.120
<v Speaker 3>damage in one tenth of the time. So business have

0:02:10.200 --> 0:02:13.679
<v Speaker 3>to have to have the confidence that they can deploy agents,

0:02:14.040 --> 0:02:18.120
<v Speaker 3>they can do AI transformation, create an AI enterprise, deploy

0:02:18.480 --> 0:02:21.320
<v Speaker 3>AI worker without the risk of AI.

0:02:21.360 --> 0:02:22.720
<v Speaker 4>And that's what we are focused on.

0:02:22.760 --> 0:02:25.440
<v Speaker 3>How do we reduce the risk and give our customers

0:02:25.440 --> 0:02:27.720
<v Speaker 3>more confidence to do the AI transformation.

0:02:28.440 --> 0:02:31.160
<v Speaker 2>Well, you really underscored the idea that AI can be

0:02:31.240 --> 0:02:34.079
<v Speaker 2>an asset here or it can really cause some real damage.

0:02:34.160 --> 0:02:38.320
<v Speaker 2>So how are you thinking about balancing innovation with cybersecurity

0:02:38.360 --> 0:02:39.400
<v Speaker 2>and data privacy?

0:02:41.320 --> 0:02:46.160
<v Speaker 3>Definitely, the AIS aim is to increase productivity, but on

0:02:46.200 --> 0:02:48.560
<v Speaker 3>the risk side, only the right data can go to

0:02:48.600 --> 0:02:50.480
<v Speaker 3>the right person on the right platform at the.

0:02:50.520 --> 0:02:52.880
<v Speaker 4>Right time, and that is the organization's core.

0:02:53.360 --> 0:02:56.560
<v Speaker 3>We are helping our customers understand the sensitivity of the data,

0:02:56.960 --> 0:02:59.840
<v Speaker 3>have integrity and availability of the data and the services,

0:03:00.440 --> 0:03:03.520
<v Speaker 3>and at the same time, if anything goes wrong, giving

0:03:03.560 --> 0:03:07.080
<v Speaker 3>them a rewind button so they are confident about deploying

0:03:07.520 --> 0:03:11.440
<v Speaker 3>AI in production, deploying agents to actually do real work.

0:03:13.240 --> 0:03:16.480
<v Speaker 1>When you offer them a rewind button, does it rewind everything?

0:03:17.040 --> 0:03:20.360
<v Speaker 1>I mean, it raises all the issues that they want

0:03:20.400 --> 0:03:23.800
<v Speaker 1>to clean up or is there some residue that simply

0:03:23.840 --> 0:03:24.840
<v Speaker 1>can't be done away.

0:03:27.200 --> 0:03:29.680
<v Speaker 3>We give them a rewind button to completely undo the

0:03:29.760 --> 0:03:31.840
<v Speaker 3>action of an agent, but it has to be done

0:03:31.840 --> 0:03:35.680
<v Speaker 3>surgically because you don't want to take good actions out.

0:03:35.800 --> 0:03:36.760
<v Speaker 4>And that's what we do.

0:03:36.800 --> 0:03:39.640
<v Speaker 3>We give them full visibility on what has happened and

0:03:39.720 --> 0:03:43.480
<v Speaker 3>the ability to surgically undo only undesirable changes.

0:03:43.920 --> 0:03:46.120
<v Speaker 2>Interesting, how exactly does that work?

0:03:48.240 --> 0:03:50.520
<v Speaker 3>What we do is we give them a platform where

0:03:50.560 --> 0:03:53.840
<v Speaker 3>we actually monitor all the changes by an agent and

0:03:53.960 --> 0:03:56.960
<v Speaker 3>connect that back into the cyber resiliency platform.

0:03:57.040 --> 0:03:59.720
<v Speaker 4>The rubric has developed over the last ten twelve.

0:03:59.560 --> 0:04:02.320
<v Speaker 3>Years so that you can connect the action to the

0:04:02.800 --> 0:04:05.680
<v Speaker 3>effect and then ability to undo the effects.

0:04:06.600 --> 0:04:09.240
<v Speaker 1>I want to ask you about consolidation in your space.

0:04:09.280 --> 0:04:12.120
<v Speaker 1>In cybersecurity space, there's been a lot of talk that

0:04:12.680 --> 0:04:14.240
<v Speaker 1>this is a crowded space. There are a lot of

0:04:14.480 --> 0:04:17.240
<v Speaker 1>small companies, a lot of startups, and people have been

0:04:17.279 --> 0:04:19.880
<v Speaker 1>waiting for waves of consolidation for a while now. But

0:04:19.960 --> 0:04:24.600
<v Speaker 1>we have an administration that is much more open to

0:04:25.000 --> 0:04:28.359
<v Speaker 1>mergers and acquisitions than the previous administration. How do you

0:04:28.400 --> 0:04:31.080
<v Speaker 1>look at the landscape right now, the competitive landscape? Are

0:04:31.080 --> 0:04:32.440
<v Speaker 1>there too many players right now?

0:04:34.200 --> 0:04:38.200
<v Speaker 3>Traditionally cybersecurity the way it evolved was it is focused

0:04:38.240 --> 0:04:42.280
<v Speaker 3>on prevention and detection of attacks, and there are hundreds

0:04:42.320 --> 0:04:45.400
<v Speaker 3>of vendors and tens of tools that average enterprise eighty

0:04:45.440 --> 0:04:48.680
<v Speaker 3>two hundred tools they buy to prevent and detect attacks.

0:04:48.880 --> 0:04:52.520
<v Speaker 3>That space is super crowded, too many vendors, too much fragmentation.

0:04:52.960 --> 0:04:55.880
<v Speaker 3>Is still a number of successful cyber attacks. We are

0:04:55.920 --> 0:04:58.280
<v Speaker 3>focused on the resiliency part of it, where we are

0:04:58.320 --> 0:05:01.720
<v Speaker 3>saying attacks will have Are you ready to withstand an

0:05:01.720 --> 0:05:04.440
<v Speaker 3>attack and keep your services up and running. So our

0:05:04.600 --> 0:05:07.719
<v Speaker 3>space is a new market, new segment in cybersecurity which

0:05:07.760 --> 0:05:11.880
<v Speaker 3>is rapidly growing, but the older cybersecurity segment around prevention

0:05:12.000 --> 0:05:14.719
<v Speaker 3>and detection has a lot of vendor. There has to

0:05:14.760 --> 0:05:17.760
<v Speaker 3>be consolidation because businesses can't deal with eighty tools from

0:05:17.839 --> 0:05:24.480
<v Speaker 3>hundreds of vendors and constantly juggling and having these disconnected systems.

0:05:24.839 --> 0:05:27.679
<v Speaker 3>So you see Pollow, Alternate Work, crowd Strike and others

0:05:27.960 --> 0:05:31.560
<v Speaker 3>are making big headways and creating platforms that can connect

0:05:31.880 --> 0:05:33.440
<v Speaker 3>all aspects of the infrastructure.

0:05:33.480 --> 0:05:36.760
<v Speaker 4>Security around prevention and detection understood.

0:05:36.920 --> 0:05:40.360
<v Speaker 1>So people I need to ask you, are you looking

0:05:40.440 --> 0:05:44.080
<v Speaker 1>to you? Are you are you canvassing the market and

0:05:44.120 --> 0:05:47.120
<v Speaker 1>looking to maybe add on to what your current capabilities offer.

0:05:47.160 --> 0:05:50.080
<v Speaker 1>Are you in the marketplace to are you a buyer potentially?

0:05:51.200 --> 0:05:56.840
<v Speaker 3>Always we always look at our current roadmap and how

0:05:56.839 --> 0:05:59.760
<v Speaker 3>do we accelate this roadmap for our customers. Were always

0:05:59.800 --> 0:06:03.400
<v Speaker 3>looking for great team, great technology, great products to acquire

0:06:03.760 --> 0:06:06.760
<v Speaker 3>and accelate our roadmap. We have taken this approach of

0:06:06.920 --> 0:06:10.640
<v Speaker 3>organic and organic development and we want to holistically help

0:06:10.680 --> 0:06:15.040
<v Speaker 3>our customers do the AI transformation, create AI enterprise with confidence.

0:06:15.560 --> 0:06:18.840
<v Speaker 1>All Right. I bring that up because Rubric did announce

0:06:18.920 --> 0:06:22.480
<v Speaker 1>a deal to buy Predabase back on June twenty fifth

0:06:22.520 --> 0:06:26.200
<v Speaker 1>for about half a billion dollars. All right, Biple Sinha,

0:06:26.240 --> 0:06:28.000
<v Speaker 1>thank you so much for joining us. Say Bipple is

0:06:28.120 --> 0:06:32.680
<v Speaker 1>CEO of Rubric, a cybersecurity firm and data management firm

0:06:32.760 --> 0:06:33.640
<v Speaker 1>as well.