1 00:00:00,520 --> 00:00:03,080 Speaker 1: Man, when the people tell you they like it, put 2 00:00:03,320 --> 00:00:06,200 Speaker 1: gasoline on it all right, Now, what does that mean? 3 00:00:06,360 --> 00:00:08,680 Speaker 1: Like continuously put it out like if that's if you 4 00:00:08,680 --> 00:00:10,840 Speaker 1: don't have any money and you just have your phone 5 00:00:10,880 --> 00:00:13,280 Speaker 1: and or you have a homie that that has a camera. 6 00:00:13,560 --> 00:00:17,239 Speaker 1: Then shorts every day like you're changing your outfit, you 7 00:00:17,239 --> 00:00:19,200 Speaker 1: know what I mean, You're changing the scenery and you're 8 00:00:19,480 --> 00:00:20,040 Speaker 1: doing a short. 9 00:00:20,079 --> 00:00:22,119 Speaker 2: And what a short is is just a portion of 10 00:00:22,120 --> 00:00:22,520 Speaker 2: the song. 11 00:00:22,680 --> 00:00:25,160 Speaker 1: So the whole name of the game is to continuously 12 00:00:25,160 --> 00:00:27,200 Speaker 1: put it in front of as many people as possible, 13 00:00:27,360 --> 00:00:32,320 Speaker 1: as many times as possible, you know what I mean. 14 00:00:34,120 --> 00:00:36,279 Speaker 3: Everybody, Welcome to another episode of butteron No. I'm your host, 15 00:00:36,320 --> 00:00:38,680 Speaker 3: Brandon Butler found to CEO of Butter atl And today 16 00:00:39,920 --> 00:00:42,400 Speaker 3: that's somebody special in the building, man, somebody out here 17 00:00:43,240 --> 00:00:45,720 Speaker 3: building things, making things happen in real time too, man, 18 00:00:45,720 --> 00:00:48,360 Speaker 3: Like I've watched his brother's journey. You know, we got 19 00:00:48,360 --> 00:00:52,080 Speaker 3: connected and all of a sudden, Man, he's everywhere, Man, 20 00:00:52,200 --> 00:00:56,320 Speaker 3: He's everywhere, because everybody, man the one only mister Jbiz Jay. 21 00:00:56,360 --> 00:00:58,520 Speaker 2: How you doing, man, Man, I'm feeling well. I'm feeling well. 22 00:00:58,560 --> 00:00:59,200 Speaker 2: How you doing, bro? 23 00:00:59,440 --> 00:01:01,280 Speaker 3: I was any ah? 24 00:01:01,520 --> 00:01:03,720 Speaker 2: No, look Man, you're doing it. You just gotta avoid 25 00:01:03,840 --> 00:01:06,119 Speaker 2: the other day, you know what I mean? Playing with him? 26 00:01:06,120 --> 00:01:08,560 Speaker 1: Man, I love the humbleness, but this guy is doing 27 00:01:08,600 --> 00:01:10,800 Speaker 1: a lot of great things as well. I always love 28 00:01:10,840 --> 00:01:13,479 Speaker 1: connecting with people that are are just as moving. 29 00:01:13,520 --> 00:01:13,959 Speaker 2: You know what I mean? 30 00:01:13,959 --> 00:01:16,120 Speaker 1: We all moving, you feel me? So it's it's always 31 00:01:16,160 --> 00:01:17,919 Speaker 1: an inspiration watching people like yourself. 32 00:01:17,920 --> 00:01:20,240 Speaker 3: Bro, Hey, appreciate you. Man. So for those who don't know, Man, 33 00:01:20,240 --> 00:01:21,600 Speaker 3: who is Jabiz Man? 34 00:01:21,760 --> 00:01:24,080 Speaker 2: Oh Man, I'm gonna just sum it up. 35 00:01:24,080 --> 00:01:29,240 Speaker 1: Man, I'm a creative, a philanthropist, an artist, an entrepreneur, 36 00:01:29,400 --> 00:01:32,360 Speaker 1: you know what I mean. A brother, a son, a friend, 37 00:01:32,560 --> 00:01:34,399 Speaker 1: you know what I mean, Just all these different hats, 38 00:01:34,480 --> 00:01:37,520 Speaker 1: but all in all, just someone that is passionate about 39 00:01:38,040 --> 00:01:39,160 Speaker 1: what they do. 40 00:01:39,400 --> 00:01:41,160 Speaker 2: And that's like connected to people. 41 00:01:41,160 --> 00:01:44,959 Speaker 1: That's connected to creativity and just being being a light 42 00:01:45,040 --> 00:01:47,600 Speaker 1: man and being a light man and and inspiring and 43 00:01:48,400 --> 00:01:50,520 Speaker 1: impacting you know whoever I come across. 44 00:01:50,640 --> 00:01:53,720 Speaker 3: Yeah, Man, Now, look, man, people gonna hear your voice 45 00:01:53,720 --> 00:01:55,000 Speaker 3: on here and the first thing to go say, he 46 00:01:55,040 --> 00:01:58,800 Speaker 3: ain't from it, and I'm not. Looky' I don't know. 47 00:01:58,880 --> 00:02:01,400 Speaker 3: I don't know where y'all got this. The butter nomine 48 00:02:01,440 --> 00:02:03,279 Speaker 3: only talk to people. We talk to people in Atlanta 49 00:02:03,320 --> 00:02:05,320 Speaker 3: that are making stuff happen. There's not a requirement. I 50 00:02:05,320 --> 00:02:07,640 Speaker 3: don't look at nobody's birth certificate. Yeah, I look at 51 00:02:07,680 --> 00:02:09,800 Speaker 3: their impact and the stuff they do. And so just 52 00:02:09,919 --> 00:02:11,120 Speaker 3: for the folks is going to be like, ah, he 53 00:02:11,120 --> 00:02:13,880 Speaker 3: ain't from Atlanta. No, you're not from Atlanta. I'm not 54 00:02:13,960 --> 00:02:14,480 Speaker 3: where are you from? 55 00:02:14,760 --> 00:02:15,480 Speaker 2: And let me say this. 56 00:02:15,639 --> 00:02:19,600 Speaker 1: I love Atlanta. I love Atlanta, but I'm from Richmond, Virginia, coach. 57 00:02:19,639 --> 00:02:21,720 Speaker 1: I also love too, and I was just there the 58 00:02:21,720 --> 00:02:23,680 Speaker 1: other day, had a show out there. But yeah, I 59 00:02:23,680 --> 00:02:25,880 Speaker 1: love Richmond, man, and that's where I'm from. I've been 60 00:02:25,880 --> 00:02:28,399 Speaker 1: out here for almost five years. Used to come here 61 00:02:28,440 --> 00:02:31,480 Speaker 1: back and forth. I'm working on different movie sets and 62 00:02:31,680 --> 00:02:33,880 Speaker 1: doing different things like that before moving out here. So 63 00:02:34,800 --> 00:02:37,640 Speaker 1: it's always been an extended home. Like it feels like 64 00:02:37,639 --> 00:02:40,000 Speaker 1: a big like Richmond in me. Like so I always 65 00:02:40,040 --> 00:02:42,880 Speaker 1: felt comfortable out here and I always felt the love. 66 00:02:43,200 --> 00:02:44,840 Speaker 3: Yeah man. And you know, like I said, I think 67 00:02:44,840 --> 00:02:47,240 Speaker 3: a lot of times people come out here they see 68 00:02:47,240 --> 00:02:49,640 Speaker 3: opportunities that some of us might kind of overlook or 69 00:02:49,639 --> 00:02:51,960 Speaker 3: don't recognize as a person that you know is not 70 00:02:52,000 --> 00:02:54,000 Speaker 3: from Atlanta. But you've moved to Atlanta, You've made it 71 00:02:54,000 --> 00:02:55,960 Speaker 3: your home. You know what do you kind of notice 72 00:02:55,960 --> 00:02:57,720 Speaker 3: and recognize about the city that made you say, you know, 73 00:02:57,800 --> 00:02:58,840 Speaker 3: this is a place I want to be. 74 00:02:58,800 --> 00:03:03,000 Speaker 1: At the blackness man in the black excellence, you know 75 00:03:03,040 --> 00:03:07,639 Speaker 1: what I mean, And just being able to and let 76 00:03:07,639 --> 00:03:09,760 Speaker 1: me say this, I'm saying this in the mind frame 77 00:03:09,800 --> 00:03:13,320 Speaker 1: of someone that is in entertainment, in the hair industry, 78 00:03:14,000 --> 00:03:17,440 Speaker 1: a creative, you know what I mean. Like, so this space, Atlanta, 79 00:03:17,520 --> 00:03:20,440 Speaker 1: Georgia is just great for that. It's great for connectivity. 80 00:03:21,160 --> 00:03:24,320 Speaker 1: So for me, like I'm just like when I came here, 81 00:03:24,520 --> 00:03:27,160 Speaker 1: like in two it was twenty nineteen. Bro, the first 82 00:03:27,160 --> 00:03:29,640 Speaker 1: time I came here like as like a semi adult, 83 00:03:29,720 --> 00:03:30,520 Speaker 1: I was in college. 84 00:03:30,800 --> 00:03:31,799 Speaker 2: Came with a couple of friends. 85 00:03:31,800 --> 00:03:34,760 Speaker 1: We came for a music event and literally, man, as 86 00:03:34,760 --> 00:03:37,760 Speaker 1: soon as we touched down, we met Walker's mom is 87 00:03:37,840 --> 00:03:41,040 Speaker 1: dev We met Troy Taylor. We met so many people 88 00:03:41,400 --> 00:03:43,960 Speaker 1: on the touchdown because we went straight to the event obviously, 89 00:03:44,040 --> 00:03:46,120 Speaker 1: but the event had all these people just there and 90 00:03:46,160 --> 00:03:48,600 Speaker 1: they were reachable, they were touchable, you know. 91 00:03:48,560 --> 00:03:48,840 Speaker 2: What I mean. 92 00:03:48,880 --> 00:03:52,160 Speaker 1: And then by the end of the whole WEEKND my 93 00:03:52,200 --> 00:03:55,240 Speaker 1: sister ended up getting a deal a slight deal. 94 00:03:55,240 --> 00:03:56,800 Speaker 2: It was like a writing deal or something like that. 95 00:03:57,240 --> 00:04:00,320 Speaker 1: Didn't really pan out too long, but the opportunity was there, 96 00:04:00,600 --> 00:04:03,320 Speaker 1: you know, right like that. And we've been in Richmond 97 00:04:03,400 --> 00:04:06,680 Speaker 1: for years and hadn't had anything happen like that in 98 00:04:06,720 --> 00:04:09,760 Speaker 1: a matter of moments. So that alone had me like, 99 00:04:10,040 --> 00:04:12,120 Speaker 1: I'm ready to go back. But I had just started 100 00:04:12,160 --> 00:04:14,840 Speaker 1: college so and I like to see things through, so 101 00:04:15,000 --> 00:04:17,159 Speaker 1: I didn't just up and leave. It took me some 102 00:04:17,240 --> 00:04:20,320 Speaker 1: years to get back, but like that, that alone, just 103 00:04:20,360 --> 00:04:25,080 Speaker 1: the opportunity, the people, the blackness, the excellence, and just 104 00:04:25,120 --> 00:04:27,640 Speaker 1: being able to create whatever you want to create out here. 105 00:04:27,680 --> 00:04:29,960 Speaker 1: I see how people are able to really make their 106 00:04:30,040 --> 00:04:32,040 Speaker 1: dreams come to reality, man, and I. 107 00:04:32,000 --> 00:04:33,760 Speaker 2: Wanted to be a part of that. I wanted a 108 00:04:33,800 --> 00:04:34,800 Speaker 2: piece of that, you know what I mean. 109 00:04:34,960 --> 00:04:37,200 Speaker 3: Yeah, Man, you've been building them in lots of different spaces. 110 00:04:37,240 --> 00:04:40,040 Speaker 3: You say you're entrepreneur, you know, creative, philanthropists, do all 111 00:04:40,080 --> 00:04:42,000 Speaker 3: kind of stuff. I think the thing that a lot 112 00:04:42,040 --> 00:04:44,159 Speaker 3: of people probably know you from it is the music 113 00:04:44,200 --> 00:04:46,320 Speaker 3: out here, especially man, right like you've been building that 114 00:04:46,360 --> 00:04:48,479 Speaker 3: since you know, even before then exactly. 115 00:04:48,560 --> 00:04:51,240 Speaker 1: But also man, me as a barber too, bro like 116 00:04:51,839 --> 00:04:54,880 Speaker 1: being a mobile personal barber. A lot of people know 117 00:04:54,960 --> 00:04:56,919 Speaker 1: me in that space too. It's crazy because like they'll 118 00:04:56,920 --> 00:04:58,680 Speaker 1: meet me there or they might meet me in the 119 00:04:58,680 --> 00:05:02,520 Speaker 1: community space. So it's like, however they discovered me, it's 120 00:05:02,560 --> 00:05:05,839 Speaker 1: always love for them to also discover other other areas 121 00:05:06,000 --> 00:05:07,680 Speaker 1: that I'm within, you know what I mean. 122 00:05:07,720 --> 00:05:08,760 Speaker 2: So that's always great too. 123 00:05:08,839 --> 00:05:11,119 Speaker 1: But yeah, it depends on who you talking to actually, 124 00:05:11,400 --> 00:05:13,840 Speaker 1: you know, is where they met me at is you know, 125 00:05:14,040 --> 00:05:15,120 Speaker 1: depending on what they say. 126 00:05:15,320 --> 00:05:16,680 Speaker 3: How did you start that business? How do you start 127 00:05:16,680 --> 00:05:17,520 Speaker 3: the mobile barber business? 128 00:05:18,040 --> 00:05:21,360 Speaker 1: So, man, I've been cutting hair since fifteen, right, so 129 00:05:22,360 --> 00:05:25,320 Speaker 1: the timeline is fifteen, started cutting hair eighteen, got into 130 00:05:25,360 --> 00:05:30,280 Speaker 1: a barbershop about twenty three, got my license, like finished school, 131 00:05:31,000 --> 00:05:33,800 Speaker 1: got a shop at twenty three as well, had two shops. 132 00:05:34,080 --> 00:05:36,760 Speaker 1: And while doing that, like I always did like mobile, 133 00:05:36,800 --> 00:05:38,080 Speaker 1: you know what I mean. That was always a thing 134 00:05:38,200 --> 00:05:40,120 Speaker 1: for the people that will pay for it, you know, 135 00:05:40,120 --> 00:05:42,320 Speaker 1: I would pull up. So then when I started to 136 00:05:42,360 --> 00:05:45,400 Speaker 1: come to Atlanta, Georgia, like that was more so of 137 00:05:46,040 --> 00:05:48,120 Speaker 1: the only thing I could do because I didn't have 138 00:05:48,320 --> 00:05:50,560 Speaker 1: a barbershop to go within, so like I had to 139 00:05:50,600 --> 00:05:51,040 Speaker 1: be mobile. 140 00:05:51,080 --> 00:05:51,880 Speaker 2: I was on the sets. 141 00:05:52,120 --> 00:05:54,920 Speaker 1: I'll go to someone's crib or the office, like without 142 00:05:54,920 --> 00:05:57,400 Speaker 1: the truck. This was before the truck, and then once 143 00:05:57,800 --> 00:05:59,600 Speaker 1: you know, I built that up, it was just a 144 00:05:59,600 --> 00:06:01,800 Speaker 1: matter of like, Yo, this is the time, it's the 145 00:06:01,800 --> 00:06:03,560 Speaker 1: time to do it. Let me get the truck. Let 146 00:06:03,600 --> 00:06:06,080 Speaker 1: me let me make it more so of a thing 147 00:06:06,160 --> 00:06:08,960 Speaker 1: rather than just on foot. And yeah, and that's been 148 00:06:09,000 --> 00:06:11,560 Speaker 1: like for the last five years actually here doing that, 149 00:06:11,640 --> 00:06:13,520 Speaker 1: you know what I mean, like really here playing it 150 00:06:14,080 --> 00:06:15,400 Speaker 1: and doing the mobiles. 151 00:06:15,440 --> 00:06:16,920 Speaker 3: What's one of the biggest lessons. What are some of 152 00:06:16,960 --> 00:06:18,720 Speaker 3: the lessons you just learned, Like you've been building that 153 00:06:18,760 --> 00:06:21,280 Speaker 3: business space. Were you doing that out in Virginia too, 154 00:06:21,360 --> 00:06:23,080 Speaker 3: or did you start doing specifically when you came here. 155 00:06:23,120 --> 00:06:25,919 Speaker 1: I had two barbershops back in like brick and mortar, 156 00:06:26,000 --> 00:06:29,599 Speaker 1: So no, I wasn't doing like the mobile actually in 157 00:06:29,680 --> 00:06:32,760 Speaker 1: the truck, but I would you know, go to people's 158 00:06:32,839 --> 00:06:34,720 Speaker 1: like homes if they needed it here and there. But 159 00:06:34,880 --> 00:06:37,279 Speaker 1: it wasn't like something I was focused on. So once 160 00:06:37,320 --> 00:06:39,719 Speaker 1: I got here, it was like a focus because I 161 00:06:39,720 --> 00:06:41,719 Speaker 1: didn't want to get another brick and mortar and have 162 00:06:41,800 --> 00:06:45,080 Speaker 1: to get people to come to this space wherever this space. 163 00:06:44,880 --> 00:06:45,559 Speaker 2: Was going to be at. 164 00:06:45,800 --> 00:06:48,200 Speaker 1: It just was a lot easier to build a brand 165 00:06:48,240 --> 00:06:50,440 Speaker 1: by being able to be convenient enough to come to 166 00:06:50,520 --> 00:06:51,960 Speaker 1: the person, you know what I mean. So it's like 167 00:06:52,040 --> 00:06:53,920 Speaker 1: it's you just kind of cut through a lot of 168 00:06:54,320 --> 00:06:56,599 Speaker 1: barriers that way, like being able to be like, hey, 169 00:06:56,640 --> 00:06:58,400 Speaker 1: I could come to you, like you don't have to 170 00:06:58,440 --> 00:06:59,760 Speaker 1: like you know, like I'm trying to. 171 00:07:00,480 --> 00:07:01,000 Speaker 3: You have to. 172 00:07:01,000 --> 00:07:04,760 Speaker 1: Basically market and brand yourself for these people to even 173 00:07:04,760 --> 00:07:06,760 Speaker 1: trust you to be on their head, you know what 174 00:07:06,760 --> 00:07:09,800 Speaker 1: i mean. So you want to take all the barriers 175 00:07:09,800 --> 00:07:11,400 Speaker 1: out the way that you can, you know what I mean. 176 00:07:11,400 --> 00:07:13,080 Speaker 2: So travel was one of them. 177 00:07:13,320 --> 00:07:15,320 Speaker 1: So yeah, it's been It's been something I've been doing 178 00:07:15,320 --> 00:07:16,880 Speaker 1: for the last five years and it's been smooth. 179 00:07:16,920 --> 00:07:18,280 Speaker 2: Man, it's been real good. 180 00:07:18,520 --> 00:07:20,320 Speaker 3: And did you did you literally like design the truck 181 00:07:20,360 --> 00:07:21,840 Speaker 3: from the inside out, because I mean, I don't know, 182 00:07:21,880 --> 00:07:23,920 Speaker 3: like there's a place you can go and get like 183 00:07:23,960 --> 00:07:26,560 Speaker 3: barbershop vans. You have to build this thing from scratch. Wow, 184 00:07:27,200 --> 00:07:29,320 Speaker 3: because because I've been in it before. Just again like 185 00:07:29,480 --> 00:07:31,240 Speaker 3: it's not it's not just it's set up. Yeah, it's 186 00:07:31,240 --> 00:07:32,480 Speaker 3: a sprinter, it's cleaning there. 187 00:07:32,600 --> 00:07:33,080 Speaker 2: Yeah. 188 00:07:33,120 --> 00:07:36,640 Speaker 1: So so to answer that question, I definitely did like 189 00:07:37,080 --> 00:07:39,720 Speaker 1: draw it out and you know, architect everything, you know 190 00:07:39,760 --> 00:07:41,520 Speaker 1: what I mean. But I did not, like with my 191 00:07:41,600 --> 00:07:43,920 Speaker 1: hands build I had like three or four different teams 192 00:07:43,920 --> 00:07:46,200 Speaker 1: back in Richmond, Virginia build it out, and we built 193 00:07:46,240 --> 00:07:50,440 Speaker 1: it from scratch. It isn't a space as of yet. 194 00:07:50,760 --> 00:07:52,800 Speaker 1: But uh, we're working on some things I don't want 195 00:07:52,840 --> 00:07:54,239 Speaker 1: you know what I mean. We work on other things, 196 00:07:54,280 --> 00:07:56,960 Speaker 1: but it isn't a space as yet. I do offer 197 00:07:57,040 --> 00:08:00,720 Speaker 1: consulting for people that are interested, and you could be 198 00:08:00,760 --> 00:08:02,560 Speaker 1: in any state wherever you at. 199 00:08:02,760 --> 00:08:03,720 Speaker 2: We can make it happen. 200 00:08:04,200 --> 00:08:06,240 Speaker 1: And then I could also like help them like all 201 00:08:06,280 --> 00:08:09,520 Speaker 1: the way from getting funding on down to you know, 202 00:08:09,600 --> 00:08:12,160 Speaker 1: outfitting and getting the truck together and being on the 203 00:08:12,240 --> 00:08:14,000 Speaker 1: road like and all the things in between. 204 00:08:14,360 --> 00:08:17,080 Speaker 2: So you know, people could definitely get with me on that. 205 00:08:17,200 --> 00:08:19,880 Speaker 1: But actually like having a space like like you said, 206 00:08:19,880 --> 00:08:22,840 Speaker 1: where we just popping them out and they're already kind of. 207 00:08:22,800 --> 00:08:26,760 Speaker 2: Already preloaded or whatever the case may be. Working on it, Okay, yeah. 208 00:08:26,640 --> 00:08:28,680 Speaker 3: All right, so you have your own assembly line, so. 209 00:08:29,080 --> 00:08:31,560 Speaker 2: Working on it. We got some good people in the mix. 210 00:08:31,600 --> 00:08:34,120 Speaker 1: And if you're listening right now and this is something 211 00:08:34,160 --> 00:08:36,520 Speaker 1: that that piques your interest, I would definitely look for 212 00:08:36,559 --> 00:08:39,280 Speaker 1: more people on the team from different you know, different 213 00:08:39,320 --> 00:08:40,240 Speaker 1: areas of the team. 214 00:08:40,320 --> 00:08:41,480 Speaker 2: So tap in with me. 215 00:08:41,760 --> 00:08:44,040 Speaker 3: Sure, man, Now when did the music start coming into play? 216 00:08:44,520 --> 00:08:46,880 Speaker 2: Man? So music since I was nine, bro. 217 00:08:47,040 --> 00:08:51,439 Speaker 1: So, my grandparents on my mother's side, my grandfather, him 218 00:08:51,480 --> 00:08:54,840 Speaker 1: and his brothers were always into music on the gospel side. 219 00:08:55,679 --> 00:08:58,320 Speaker 1: They were torn, you know, going to church at church, 220 00:08:58,360 --> 00:09:00,800 Speaker 1: making their money, doing their thing, and they CDs and 221 00:09:00,840 --> 00:09:01,559 Speaker 1: things of that nature. 222 00:09:01,600 --> 00:09:03,440 Speaker 2: So we saw that at a young age. 223 00:09:03,520 --> 00:09:05,600 Speaker 1: And then also, man, I'm a product of hip hop, 224 00:09:05,640 --> 00:09:08,320 Speaker 1: bro Like I remember like early days of like criss 225 00:09:08,320 --> 00:09:10,520 Speaker 1: Cross and things of that nature when I was like 226 00:09:10,800 --> 00:09:13,760 Speaker 1: real young. But then like for me like Wow Wow 227 00:09:13,960 --> 00:09:17,800 Speaker 1: and bust the rhymes and different people like that definitely 228 00:09:17,880 --> 00:09:20,360 Speaker 1: like the DMX's and all them type of guys, jay 229 00:09:20,440 --> 00:09:24,120 Speaker 1: Z's and all that that timeframe and Missy just so 230 00:09:24,120 --> 00:09:27,960 Speaker 1: many people that timeframe really like energized me as a kid. 231 00:09:28,080 --> 00:09:30,000 Speaker 2: It made me really really like fall. 232 00:09:29,840 --> 00:09:31,800 Speaker 1: In love with the culture, fall in love with the music, 233 00:09:32,160 --> 00:09:34,800 Speaker 1: and you know, I started to actually put things down, 234 00:09:34,880 --> 00:09:37,880 Speaker 1: me and my sister she says, and things of that nature. 235 00:09:37,880 --> 00:09:40,400 Speaker 2: So we used to like record on the computer. 236 00:09:40,440 --> 00:09:42,080 Speaker 1: We figured out how to do that before, like we 237 00:09:42,160 --> 00:09:44,160 Speaker 1: had like a pro tools and stuff like that and 238 00:09:44,640 --> 00:09:46,199 Speaker 1: just you know kept it going, like and then did 239 00:09:46,200 --> 00:09:48,920 Speaker 1: the talent shows at school, and you know, started to 240 00:09:49,000 --> 00:09:52,280 Speaker 1: go from here to there doing like showcases, coming to 241 00:09:52,320 --> 00:09:54,319 Speaker 1: Atlanta a couple of times doing showcases. 242 00:09:54,640 --> 00:09:56,440 Speaker 2: So it's always been a thing, you know what I mean. 243 00:09:56,480 --> 00:09:57,560 Speaker 2: And then I finally. 244 00:09:57,360 --> 00:10:00,839 Speaker 1: Got like a record that people really like, like around 245 00:10:00,920 --> 00:10:03,720 Speaker 1: two thousand and eight, two thousand and nine, and I 246 00:10:03,840 --> 00:10:05,920 Speaker 1: pushed that and that was making some airway, got some 247 00:10:05,960 --> 00:10:10,199 Speaker 1: different things, accomplished different features and different connections from that. 248 00:10:10,240 --> 00:10:12,959 Speaker 1: But it's been on, man, as long as I you 249 00:10:13,000 --> 00:10:14,840 Speaker 1: know can remember for real with the music. 250 00:10:15,040 --> 00:10:17,520 Speaker 3: Yeah, yeah, And again, like like I said before, man, 251 00:10:17,520 --> 00:10:18,760 Speaker 3: like I know a lot of people might know your 252 00:10:18,760 --> 00:10:20,680 Speaker 3: song everybody and we'll get into that, but like that's 253 00:10:20,720 --> 00:10:23,360 Speaker 3: not your first like viral hit, right, No, no, no. 254 00:10:23,440 --> 00:10:25,040 Speaker 2: It was this song called Rico Swabe. 255 00:10:25,160 --> 00:10:25,360 Speaker 3: Man. 256 00:10:25,880 --> 00:10:30,040 Speaker 1: Yeah, so a lot of people in the Richmond, Virginia DMV, 257 00:10:31,280 --> 00:10:33,600 Speaker 1: North Carolina. It was like a regional type of thing, 258 00:10:33,720 --> 00:10:36,240 Speaker 1: like we didn't really get to the point of really 259 00:10:36,280 --> 00:10:39,440 Speaker 1: making it in the national hit, but you know, it 260 00:10:39,559 --> 00:10:43,720 Speaker 1: did give us the blueprint for to do everybody and 261 00:10:43,760 --> 00:10:47,959 Speaker 1: to do everything else, everything else that came after. But yeah, yeah, Man, 262 00:10:48,000 --> 00:10:50,560 Speaker 1: people loved it. Man, I was performing it at different 263 00:10:50,600 --> 00:10:55,720 Speaker 1: college concerts and stuff. I didn't open up for Nicki Minaj, clips, 264 00:10:55,760 --> 00:10:57,480 Speaker 1: all types of people, you know what I mean with 265 00:10:57,600 --> 00:11:00,960 Speaker 1: that record, Travis Porter, all them, just a lot. 266 00:11:00,800 --> 00:11:03,640 Speaker 2: Of different people. And you know it was good. 267 00:11:03,679 --> 00:11:06,599 Speaker 1: It was good, man, But we didn't capitalize like I 268 00:11:06,600 --> 00:11:07,240 Speaker 1: would have liked to. 269 00:11:07,320 --> 00:11:08,840 Speaker 2: But you know, you live and you learn. 270 00:11:09,120 --> 00:11:11,400 Speaker 3: Yeah, no, no, you said that kind of gave a blueprint, 271 00:11:11,400 --> 00:11:13,040 Speaker 3: Like what did you learn from that experience that you 272 00:11:13,160 --> 00:11:14,680 Speaker 3: rolled in to what you do with this new one? 273 00:11:14,720 --> 00:11:14,840 Speaker 2: Man? 274 00:11:14,880 --> 00:11:18,280 Speaker 1: When the people tell you they like it, put gasoline 275 00:11:18,440 --> 00:11:19,160 Speaker 1: on it all? 276 00:11:19,240 --> 00:11:20,360 Speaker 2: Right? Now, what does that mean? 277 00:11:20,520 --> 00:11:22,840 Speaker 1: Like continuously put it out like if that's if you 278 00:11:22,840 --> 00:11:25,000 Speaker 1: don't have any money and you just have your phone 279 00:11:25,040 --> 00:11:27,440 Speaker 1: and or you have a homie that that has a camera. 280 00:11:27,720 --> 00:11:31,360 Speaker 1: Then shorts every day like you changing your outfit, you 281 00:11:31,400 --> 00:11:33,319 Speaker 1: know what I mean, You're changing the scenery and you're 282 00:11:33,400 --> 00:11:35,200 Speaker 1: you're doing a short. And what the short is is 283 00:11:35,280 --> 00:11:38,160 Speaker 1: just a portion of the song, so preferably the hook, 284 00:11:38,240 --> 00:11:40,560 Speaker 1: because that's something that's gonna keep people hooked in and 285 00:11:40,679 --> 00:11:43,439 Speaker 1: real them in and you just keep like it's just 286 00:11:43,640 --> 00:11:47,199 Speaker 1: marketing is continuously saying the same thing in a different light, 287 00:11:47,280 --> 00:11:50,160 Speaker 1: you know what I mean. So yeah, or if you 288 00:11:50,200 --> 00:11:52,480 Speaker 1: have a little money, pour it on ads. If you 289 00:11:52,520 --> 00:11:55,600 Speaker 1: have a little bit more money, holler as some people 290 00:11:55,600 --> 00:11:57,599 Speaker 1: on radio, you know what I mean. Radio reps, you 291 00:11:57,640 --> 00:11:59,120 Speaker 1: know what I mean, and people of that nature and 292 00:11:59,160 --> 00:12:02,040 Speaker 1: people that can connect you prs and things of that nature. 293 00:12:02,080 --> 00:12:03,360 Speaker 2: It just all depends on your budget. 294 00:12:03,400 --> 00:12:05,960 Speaker 1: But the whole name of the game is to continuously 295 00:12:05,960 --> 00:12:08,000 Speaker 1: put it in front of as many people as possible, 296 00:12:08,120 --> 00:12:10,319 Speaker 1: as many times as possible, you know what I mean. 297 00:12:10,559 --> 00:12:12,240 Speaker 3: Yeah, I think I think I saw something. I can't 298 00:12:12,240 --> 00:12:14,240 Speaker 3: remember who it was, if it was Toyle the Creator 299 00:12:14,320 --> 00:12:16,080 Speaker 3: or somebody else, but it was like, yeah, like y'all, 300 00:12:16,160 --> 00:12:17,880 Speaker 3: y'all make a song, or y'all make a video, y'all 301 00:12:17,880 --> 00:12:18,680 Speaker 3: posted one time. 302 00:12:18,880 --> 00:12:20,520 Speaker 2: I saw that till like inspire me. 303 00:12:21,080 --> 00:12:22,959 Speaker 3: Every single day as many times as I can. 304 00:12:23,280 --> 00:12:26,560 Speaker 2: Yeah, Cause you know, Tyler said that too. 305 00:12:27,640 --> 00:12:29,920 Speaker 1: He's been on for a long time, all right, So 306 00:12:30,480 --> 00:12:34,000 Speaker 1: he's had the validation for a long time of being 307 00:12:34,120 --> 00:12:36,160 Speaker 1: like even though I know he probably already knew before 308 00:12:36,200 --> 00:12:38,760 Speaker 1: he people told him, but I'm just saying like he 309 00:12:38,760 --> 00:12:40,800 Speaker 1: had the validation, so he dropped something he gonna keep. 310 00:12:40,920 --> 00:12:42,040 Speaker 2: He gonna keep putting it out. 311 00:12:42,200 --> 00:12:44,520 Speaker 1: Somebody else is like kind of building up, Like I 312 00:12:44,520 --> 00:12:47,480 Speaker 1: guess if you're building up your confidence in the space 313 00:12:47,520 --> 00:12:50,440 Speaker 1: of putting our music right, if you drop something and 314 00:12:50,520 --> 00:12:53,319 Speaker 1: you don't get the feedback on that record, you might 315 00:12:53,360 --> 00:12:54,840 Speaker 1: be like, Yo, that record ain't it you know. 316 00:12:54,800 --> 00:12:55,200 Speaker 2: What I mean? 317 00:12:55,280 --> 00:12:57,880 Speaker 1: Like you're not thinking like nah, like I'm confident in 318 00:12:57,920 --> 00:13:00,720 Speaker 1: it already, know, like it happens like this and they'll 319 00:13:00,760 --> 00:13:02,040 Speaker 1: come at some point in time. 320 00:13:02,080 --> 00:13:02,560 Speaker 2: You don't know that. 321 00:13:02,600 --> 00:13:03,920 Speaker 1: You're like, all right, I'm going to the next thing, 322 00:13:04,040 --> 00:13:05,880 Speaker 1: you know what I mean, that's what you're thinking. I 323 00:13:05,920 --> 00:13:07,520 Speaker 1: want people to like it because I'm trying to make 324 00:13:07,559 --> 00:13:09,640 Speaker 1: money and I'm trying to make a career off of it. 325 00:13:09,720 --> 00:13:13,080 Speaker 1: So if I don't get the response, which don't make sense, 326 00:13:13,080 --> 00:13:14,600 Speaker 1: but I'm just giving the other side of it. If 327 00:13:14,600 --> 00:13:16,559 Speaker 1: I don't get the response in the first and the 328 00:13:16,640 --> 00:13:20,559 Speaker 1: first go round, then I'm off of it. When you 329 00:13:20,640 --> 00:13:23,320 Speaker 1: can't sow accede and didn't expect for the harvest to 330 00:13:23,400 --> 00:13:25,520 Speaker 1: you know, happen tomorrow, you know what I mean, So 331 00:13:25,760 --> 00:13:27,679 Speaker 1: you have to keep putting it out. Like it's a 332 00:13:27,720 --> 00:13:31,520 Speaker 1: lot of videos on for everybody that didn't reach a 333 00:13:31,600 --> 00:13:35,080 Speaker 1: thousand views, and then it took one to go to hundreds, 334 00:13:35,080 --> 00:13:36,880 Speaker 1: you know what I mean, like out of nowhere, like 335 00:13:37,160 --> 00:13:37,960 Speaker 1: and it's still going. 336 00:13:38,040 --> 00:13:40,480 Speaker 2: So it's like, man, you just got to keep going. 337 00:13:40,600 --> 00:13:43,240 Speaker 1: And that Tyler clip actually inspired me, like with it, 338 00:13:43,320 --> 00:13:46,160 Speaker 1: I saw that before this everybody push, you know what 339 00:13:46,160 --> 00:13:46,439 Speaker 1: I mean. 340 00:13:46,520 --> 00:13:49,040 Speaker 2: So in those times where I was like, damn. 341 00:13:48,880 --> 00:13:51,120 Speaker 1: Like this, I knew this one was gonna connect it 342 00:13:51,240 --> 00:13:53,959 Speaker 1: only got five hundred view was like I'm like all right, nah, 343 00:13:54,120 --> 00:13:55,520 Speaker 1: Like all right, were gonna put another one up? We 344 00:13:55,559 --> 00:13:57,280 Speaker 1: might drop this one again, you know what I mean, 345 00:13:57,440 --> 00:14:00,559 Speaker 1: Like whatever, Like you just gotta just you can't. 346 00:14:00,800 --> 00:14:01,800 Speaker 2: You got to leave it on the floor. 347 00:14:01,840 --> 00:14:04,320 Speaker 1: You gotta leave Like in basketball terms, if you do 348 00:14:04,440 --> 00:14:06,760 Speaker 1: something like throw the ball away on the last play, 349 00:14:06,760 --> 00:14:08,680 Speaker 1: you gotta lead that in the last play so that 350 00:14:08,720 --> 00:14:12,160 Speaker 1: you could continue to you know, impact the game and 351 00:14:12,200 --> 00:14:13,880 Speaker 1: not be stuck on that play, you know what I mean. 352 00:14:14,240 --> 00:14:16,360 Speaker 3: Yeah, man, Like you know, I always kind of talk 353 00:14:16,400 --> 00:14:19,120 Speaker 3: about the example of when I use it many times, 354 00:14:19,200 --> 00:14:21,000 Speaker 3: it's like it's like when you look at somebody who 355 00:14:21,040 --> 00:14:23,800 Speaker 3: knows how to juggle, right, Like the trick with juggling 356 00:14:24,120 --> 00:14:25,880 Speaker 3: is to watch the hand they catch the ball with 357 00:14:26,240 --> 00:14:28,000 Speaker 3: because the hand they catched the ball with is like 358 00:14:28,040 --> 00:14:29,920 Speaker 3: if they moving it and like all over here, that 359 00:14:30,000 --> 00:14:33,400 Speaker 3: means their throws are inconsistent. It's like the real trick 360 00:14:33,400 --> 00:14:36,040 Speaker 3: about juggling is to have consistent throws, because if you're 361 00:14:36,040 --> 00:14:38,680 Speaker 3: throwing the ball consistent, your hand's not going to move 362 00:14:38,720 --> 00:14:40,400 Speaker 3: when you catch it. And I think I've always when 363 00:14:40,440 --> 00:14:43,480 Speaker 3: I heard that example, I've always kind of applied it 364 00:14:43,520 --> 00:14:45,680 Speaker 3: to content creation myself. A lot of stuff we do 365 00:14:45,720 --> 00:14:47,520 Speaker 3: with butter, Like you know, I always tell people like 366 00:14:47,640 --> 00:14:50,120 Speaker 3: I don't consider myself to be a creative as much 367 00:14:50,160 --> 00:14:52,720 Speaker 3: as like I'm in the business of creativity. But one 368 00:14:52,720 --> 00:14:55,520 Speaker 3: thing I again I never try to let it get 369 00:14:55,520 --> 00:14:58,360 Speaker 3: in the way, is I tell people just just do it, 370 00:14:58,360 --> 00:15:00,920 Speaker 3: even if it's not perfect. Exact I'm sure gets on 371 00:15:01,000 --> 00:15:03,240 Speaker 3: my team's nerves all the time. I'm like, bro, I 372 00:15:03,280 --> 00:15:05,720 Speaker 3: don't care. And to your point, right, like you just 373 00:15:05,720 --> 00:15:07,240 Speaker 3: got to kind of push your stuff out there, Like 374 00:15:07,240 --> 00:15:09,560 Speaker 3: I'm in this mode right now. It's like, man, flip 375 00:15:09,560 --> 00:15:11,560 Speaker 3: the streets. Yeah, Like you know what, I don't care 376 00:15:11,560 --> 00:15:13,760 Speaker 3: if it's perfect. I don't like, just go. 377 00:15:13,640 --> 00:15:15,200 Speaker 2: Bro, you gotta shoot, you gotta shoot. 378 00:15:15,240 --> 00:15:16,840 Speaker 1: And I got a record on my new project call 379 00:15:16,960 --> 00:15:20,600 Speaker 1: Now for Everybody called Shoot featuring Phoenix, produced by Mark 380 00:15:20,640 --> 00:15:24,200 Speaker 1: Brooke Shameless Plug. But that's what I'm talking about in there, bro, 381 00:15:24,280 --> 00:15:26,400 Speaker 1: Like you just gotta shoot, bro, Like you don't know 382 00:15:26,440 --> 00:15:28,000 Speaker 1: what's gonna land, but like you. 383 00:15:28,000 --> 00:15:28,640 Speaker 2: Have to shoot. 384 00:15:28,680 --> 00:15:31,360 Speaker 1: Like again, like if we just talking about content, like 385 00:15:31,480 --> 00:15:35,400 Speaker 1: I was shooting since October September with Everybody Content, it 386 00:15:35,440 --> 00:15:37,280 Speaker 1: didn't take to like I think this was like last 387 00:15:37,320 --> 00:15:40,000 Speaker 1: month when there's one video just took off like and 388 00:15:40,400 --> 00:15:44,120 Speaker 1: like it drastically impacted the single from streams and all 389 00:15:44,160 --> 00:15:45,400 Speaker 1: types of things, you know what I mean. 390 00:15:45,800 --> 00:15:47,800 Speaker 2: So it's like if I just get you know what 391 00:15:47,800 --> 00:15:47,960 Speaker 2: I mean. 392 00:15:47,960 --> 00:15:49,920 Speaker 1: If you if you don't shoot, then you're not gonna 393 00:15:49,960 --> 00:15:51,280 Speaker 1: know if it's gonna go in or not, you know 394 00:15:51,320 --> 00:15:52,600 Speaker 1: what I mean. And the more you shoot, the more 395 00:15:52,640 --> 00:16:03,840 Speaker 1: it's gonna go in, you know what I mean. 396 00:16:05,720 --> 00:16:08,400 Speaker 3: Even if you think about like actual sports, whether it's 397 00:16:08,440 --> 00:16:12,800 Speaker 3: baseball or basketball, the reality is you don't even get 398 00:16:12,840 --> 00:16:14,800 Speaker 3: a chance. You know, I played baseball growing up. You 399 00:16:14,840 --> 00:16:17,400 Speaker 3: don't get maybe two three at bats of the game, 400 00:16:17,960 --> 00:16:20,320 Speaker 3: you know what I mean. Well, when it comes to content, bro, 401 00:16:20,360 --> 00:16:22,120 Speaker 3: you get to choose how many at bats you get. 402 00:16:22,120 --> 00:16:23,760 Speaker 1: How many times you want to post in a day, 403 00:16:23,800 --> 00:16:25,320 Speaker 1: you could post every minute on the men. 404 00:16:25,440 --> 00:16:26,880 Speaker 3: Bro. Let me tell you something, man. I was literally 405 00:16:26,960 --> 00:16:29,080 Speaker 3: just listening to something yesterday and again I was talking 406 00:16:29,120 --> 00:16:30,560 Speaker 3: to my team about this and I was like it 407 00:16:30,800 --> 00:16:32,080 Speaker 3: right now. I'm like, yeah, we know, we need to 408 00:16:32,120 --> 00:16:35,440 Speaker 3: be posting. Like even when I launched Butter, I was 409 00:16:35,480 --> 00:16:37,880 Speaker 3: big on being like, yo, we're three times a day, yeah, 410 00:16:37,920 --> 00:16:39,520 Speaker 3: you know, five or six days a week, like I 411 00:16:39,520 --> 00:16:41,320 Speaker 3: don't care, you know, And that's what got us, That's 412 00:16:41,360 --> 00:16:42,640 Speaker 3: what got us where we're at, you know, and we 413 00:16:42,800 --> 00:16:44,480 Speaker 3: kind of like pulled back, but like now I'm getting 414 00:16:44,880 --> 00:16:46,680 Speaker 3: getting hungry again, you know, I mean getting back in 415 00:16:46,720 --> 00:16:49,000 Speaker 3: that mode again. So I'd be like, all right, five 416 00:16:49,040 --> 00:16:51,160 Speaker 3: posts a day. But like I was something just the 417 00:16:51,240 --> 00:16:53,240 Speaker 3: other day, this girl was like, yeah, I posted twenty 418 00:16:53,280 --> 00:16:56,560 Speaker 3: times a day for three months, and I was like, yeah, 419 00:16:56,560 --> 00:16:59,600 Speaker 3: we should be doing that. That's literally my mindset. It's 420 00:16:59,600 --> 00:17:02,480 Speaker 3: like we because she literally grew her followers from like 421 00:17:02,560 --> 00:17:03,440 Speaker 3: zero to over a million. 422 00:17:03,480 --> 00:17:06,159 Speaker 1: And look and whoever's listening that, here's these numbers and 423 00:17:06,200 --> 00:17:08,640 Speaker 1: things like this is a lot. It's ways to cheat 424 00:17:08,680 --> 00:17:11,520 Speaker 1: the system and systematically do it. You stockpile, you know 425 00:17:11,520 --> 00:17:14,159 Speaker 1: what I mean, like, stockpile all of this stuff for 426 00:17:14,359 --> 00:17:18,040 Speaker 1: like however many long it takes to stockpower the amount 427 00:17:18,080 --> 00:17:20,159 Speaker 1: that you want to do, let's say twenty a day, Like, 428 00:17:20,240 --> 00:17:22,959 Speaker 1: so you stockpile as many as you need for the 429 00:17:23,000 --> 00:17:25,439 Speaker 1: next month or whatever, and then you load it up, 430 00:17:25,520 --> 00:17:27,240 Speaker 1: you know what I mean. So you're not trying to 431 00:17:27,560 --> 00:17:30,040 Speaker 1: keep up with this thing. It's already kept up. And 432 00:17:30,080 --> 00:17:32,800 Speaker 1: then now when you already three weeks ahead of the game, 433 00:17:32,840 --> 00:17:35,639 Speaker 1: you can start stockpiling the rest. So it's like, you know, 434 00:17:36,920 --> 00:17:39,240 Speaker 1: it's all in what you feel is consistent enough for 435 00:17:39,320 --> 00:17:41,840 Speaker 1: you and what you can handle for you and your team, 436 00:17:41,920 --> 00:17:42,440 Speaker 1: you know what I mean. 437 00:17:42,520 --> 00:17:44,280 Speaker 2: Or whoever, if it's just you, you know what I mean. 438 00:17:44,359 --> 00:17:46,600 Speaker 1: Like, so, yeah, man, I just wanted to clear that 439 00:17:46,600 --> 00:17:48,160 Speaker 1: because some people be like, oh twenty Like. 440 00:17:48,280 --> 00:17:50,239 Speaker 3: Well there's I mean, to your point, there's a lot 441 00:17:50,240 --> 00:17:52,040 Speaker 3: of ways to do it. I mean, you know, one, 442 00:17:52,119 --> 00:17:54,159 Speaker 3: you got to remember, bro, like everything you post on 443 00:17:54,240 --> 00:17:56,359 Speaker 3: everybody's going to see. This is a fact, you know, 444 00:17:56,440 --> 00:17:58,760 Speaker 3: and so you know, like how boy Matty says, who's 445 00:17:58,760 --> 00:18:00,800 Speaker 3: grown an amazing following. He's like, yo, bro, if you 446 00:18:00,840 --> 00:18:03,400 Speaker 3: got a piece of content that works, post it again. 447 00:18:03,560 --> 00:18:04,679 Speaker 2: Yeah, like post it. 448 00:18:04,680 --> 00:18:06,439 Speaker 3: I mean, there's been many things that we've done on 449 00:18:06,520 --> 00:18:09,000 Speaker 3: butter that're like, yo, that thing went viral three years ago. 450 00:18:09,040 --> 00:18:11,520 Speaker 3: You know what, post it again? Like people forget, they 451 00:18:11,520 --> 00:18:14,000 Speaker 3: don't see it everybody. You have new followers, you know 452 00:18:14,040 --> 00:18:16,080 Speaker 3: what I'm saying, see the content for the first time 453 00:18:16,119 --> 00:18:18,520 Speaker 3: and again, like you never know what's going to be 454 00:18:18,560 --> 00:18:21,480 Speaker 3: the thing. I remember, you know, we created this piece 455 00:18:21,480 --> 00:18:23,280 Speaker 3: of content one time and it was just something simple 456 00:18:23,280 --> 00:18:27,040 Speaker 3: about chicken wings, and like literally, you know, we had 457 00:18:27,080 --> 00:18:29,800 Speaker 3: a team I had like designers and artists. They were 458 00:18:29,840 --> 00:18:31,560 Speaker 3: from the artistitute, and they were like, oh, we got 459 00:18:31,560 --> 00:18:33,840 Speaker 3: to be it's got to look like this way. I'm like, man, 460 00:18:33,920 --> 00:18:36,240 Speaker 3: just post a damn picture. And I remember we posted 461 00:18:36,280 --> 00:18:37,960 Speaker 3: this picture. It was literally some chicken wings on the 462 00:18:37,960 --> 00:18:40,960 Speaker 3: plate with like a fun little caption. That one post 463 00:18:41,960 --> 00:18:43,600 Speaker 3: I could I can remember. There are different things that 464 00:18:43,640 --> 00:18:45,159 Speaker 3: kind of change the trajector of that we're doing that 465 00:18:45,240 --> 00:18:49,000 Speaker 3: one post. All of a sudden, Chrissy Tagan is retweeting 466 00:18:49,040 --> 00:18:50,919 Speaker 3: it and arguing with folks in the comments about it, 467 00:18:50,960 --> 00:18:52,320 Speaker 3: you know what I'm saying. Then all of a sudden, 468 00:18:52,640 --> 00:18:54,960 Speaker 3: complex picks it up. Then all of a sudden, first 469 00:18:55,000 --> 00:18:57,320 Speaker 3: we feast picks it up. Then like a couple of 470 00:18:57,400 --> 00:19:01,240 Speaker 3: days later, Bro, I'm watching TV. Today's show did like 471 00:19:01,280 --> 00:19:04,080 Speaker 3: a whole segment on how do. 472 00:19:04,080 --> 00:19:06,280 Speaker 2: You know what's gonna go? 473 00:19:06,359 --> 00:19:09,160 Speaker 3: Based on this like five dollars post that we made. 474 00:19:09,200 --> 00:19:11,000 Speaker 3: You know what I'm saying, So you never know what's 475 00:19:11,000 --> 00:19:13,080 Speaker 3: gonna be the thing. So that's my point, right. It's 476 00:19:13,119 --> 00:19:15,280 Speaker 3: like when you have the ability to put up it's 477 00:19:15,280 --> 00:19:17,199 Speaker 3: made shots or as me at bats you want, Like 478 00:19:17,280 --> 00:19:19,800 Speaker 3: I'm like, yo, like just play the numbers, bro, Like, 479 00:19:19,880 --> 00:19:21,280 Speaker 3: let's just be aggressive. 480 00:19:21,359 --> 00:19:23,080 Speaker 1: Let me ask you this question. And I don't know 481 00:19:23,119 --> 00:19:24,960 Speaker 1: what you're gonna say because you say you don't really care. 482 00:19:25,040 --> 00:19:26,840 Speaker 1: You just you know, like you care what you don't 483 00:19:26,880 --> 00:19:29,240 Speaker 1: really care? Has you have you ever had a piece 484 00:19:29,240 --> 00:19:31,200 Speaker 1: of content that you really was like, Yo, we went 485 00:19:31,280 --> 00:19:33,119 Speaker 1: in on this, this was great and it didn't do 486 00:19:33,400 --> 00:19:36,440 Speaker 1: like what you thought. Yeah, that don't be the worst, y'all. 487 00:19:36,720 --> 00:19:38,560 Speaker 1: I mean like, yo, I love this piece, this is 488 00:19:38,560 --> 00:19:39,040 Speaker 1: gonna go. 489 00:19:39,240 --> 00:19:40,600 Speaker 2: Yeah, don't go. You'd be like. 490 00:19:41,840 --> 00:19:43,960 Speaker 3: Because what ends up happening too is you get caught 491 00:19:44,040 --> 00:19:46,439 Speaker 3: up in what you want and what you like. And 492 00:19:46,480 --> 00:19:49,280 Speaker 3: I think where I've always been is I don't have 493 00:19:49,359 --> 00:19:51,920 Speaker 3: a lot of ego when it comes the content, I'm 494 00:19:51,960 --> 00:19:53,840 Speaker 3: really focused on, all right, what do people what are people? 495 00:19:53,880 --> 00:19:55,399 Speaker 3: What are people telling me? What do they want to see? 496 00:19:56,160 --> 00:19:58,199 Speaker 3: And I get I've just learned that, you know, a 497 00:19:58,240 --> 00:20:02,280 Speaker 3: lot of effort on the production side doesn't always equal results. 498 00:20:02,480 --> 00:20:04,960 Speaker 3: And so I'm just good at like disconnecting myself from that, 499 00:20:05,200 --> 00:20:07,240 Speaker 3: I think because I'm not like a traditional artist or 500 00:20:07,280 --> 00:20:09,520 Speaker 3: creative as much. And yeah, I'm just I'm in a 501 00:20:09,520 --> 00:20:11,360 Speaker 3: space where you know, I not care, like I don't 502 00:20:11,359 --> 00:20:13,960 Speaker 3: want to just post anything fact, but I'm like a 503 00:20:13,960 --> 00:20:16,359 Speaker 3: lot of times I always say like people aren't even 504 00:20:16,359 --> 00:20:17,840 Speaker 3: gonna notice it the way you think they're gonna notice it. 505 00:20:17,880 --> 00:20:19,200 Speaker 3: I alway kind of talk about it. It's kind of 506 00:20:19,240 --> 00:20:21,480 Speaker 3: like when you think about if you're if you're doing 507 00:20:21,520 --> 00:20:23,840 Speaker 3: a speech right, Like if you mess up, you're the 508 00:20:23,880 --> 00:20:25,879 Speaker 3: only person that knows you've messed up, you know what 509 00:20:25,920 --> 00:20:27,360 Speaker 3: I mean, Like these people they don't have a copy 510 00:20:27,359 --> 00:20:28,960 Speaker 3: of your speech, they don't know you missed it. Or 511 00:20:28,960 --> 00:20:30,920 Speaker 3: I always kind of give the example like with kids. 512 00:20:30,960 --> 00:20:32,760 Speaker 3: As I got kids, and you know, you'll be around 513 00:20:32,800 --> 00:20:34,920 Speaker 3: your friends sometimes somebody might say a curse word. They're like, 514 00:20:35,520 --> 00:20:38,040 Speaker 3: it's like, well, the child isn't even paying attention. But 515 00:20:38,080 --> 00:20:40,520 Speaker 3: it's the way that you react into the situation that 516 00:20:40,600 --> 00:20:42,439 Speaker 3: all of a sudden, now you're drawing attention to it, 517 00:20:42,440 --> 00:20:44,360 Speaker 3: you know what I mean. And so it's like yeah, 518 00:20:44,400 --> 00:20:45,840 Speaker 3: like yeah, you just got to kind of work through it. 519 00:20:45,840 --> 00:20:47,800 Speaker 3: And again, like man, if people don't see stuff like 520 00:20:48,119 --> 00:20:50,320 Speaker 3: that's just the way social media works. Like if literally, 521 00:20:50,720 --> 00:20:52,680 Speaker 3: you know, my boy Isaac Caye shot to him isai. 522 00:20:52,720 --> 00:20:54,120 Speaker 3: He's a third man with fan base. He talks about 523 00:20:54,160 --> 00:20:56,640 Speaker 3: this all the time. He's like bro like. But Beyonce 524 00:20:56,760 --> 00:21:00,679 Speaker 3: has what like three hundred million followers on Instagram, Like 525 00:21:01,359 --> 00:21:04,240 Speaker 3: the super Bowl has what thirty million people that watch 526 00:21:04,280 --> 00:21:08,520 Speaker 3: the Super Bowl every year, So and they're charging you know, five, ten, 527 00:21:08,600 --> 00:21:11,159 Speaker 3: fifteen million dollars for thirty second commercial spot. So if 528 00:21:11,200 --> 00:21:14,520 Speaker 3: that's the case every post Beyonce makes it, if three 529 00:21:14,560 --> 00:21:16,600 Speaker 3: hundred million people saw it, she should be making more 530 00:21:16,680 --> 00:21:19,040 Speaker 3: purposed that you should get for a super Bowl at 531 00:21:19,160 --> 00:21:21,480 Speaker 3: no fact. But the reality is everybody doesn't see the. 532 00:21:21,480 --> 00:21:24,520 Speaker 2: Content, everybody because you know what I mean. 533 00:21:24,680 --> 00:21:26,400 Speaker 3: So, like I said, so again, you never know when 534 00:21:26,480 --> 00:21:28,320 Speaker 3: that moment's gonna happen. And that's what I'm just I'm 535 00:21:28,320 --> 00:21:29,959 Speaker 3: just in the space right now, man, like to what 536 00:21:30,000 --> 00:21:31,959 Speaker 3: you've been doing with the whole with the whole single, man, 537 00:21:31,960 --> 00:21:33,760 Speaker 3: you got to get shots up. You gotta get shot up. 538 00:21:33,800 --> 00:21:35,359 Speaker 3: Like how did you kind of come up with this 539 00:21:35,400 --> 00:21:36,919 Speaker 3: whole concept to just I've seen you do it in 540 00:21:36,920 --> 00:21:39,120 Speaker 3: a lot of different spaces too, Like is that intentional? 541 00:21:39,119 --> 00:21:40,359 Speaker 3: Like how did you come back back back? 542 00:21:40,520 --> 00:21:44,160 Speaker 2: So before this single even became a thing. 543 00:21:45,000 --> 00:21:47,320 Speaker 1: I was already outside, like I was at a lot 544 00:21:47,320 --> 00:21:49,680 Speaker 1: of events, so and that was just just me being 545 00:21:49,680 --> 00:21:50,160 Speaker 1: in the mix. 546 00:21:50,560 --> 00:21:53,119 Speaker 2: So when I did do this single, it was just me. 547 00:21:53,200 --> 00:21:56,760 Speaker 1: I'm resourceful, So I'm like, all right, how can I 548 00:21:56,840 --> 00:21:59,920 Speaker 1: like benefit from being in all these spaces with this thing? 549 00:22:00,400 --> 00:22:02,159 Speaker 1: It was just a no brainer for me, like to 550 00:22:02,200 --> 00:22:04,159 Speaker 1: shoot them there, you know what I mean, Like it 551 00:22:04,320 --> 00:22:07,200 Speaker 1: just gave a different scenery every time, and you never 552 00:22:07,240 --> 00:22:09,399 Speaker 1: knew who gonna be there for the cameos, you know 553 00:22:09,440 --> 00:22:11,479 Speaker 1: what I mean. And it was also something that like 554 00:22:11,960 --> 00:22:14,320 Speaker 1: the year before, I had been working with Transli and 555 00:22:14,359 --> 00:22:16,639 Speaker 1: Gray a lot. I don't know if you'll familiar with 556 00:22:16,680 --> 00:22:20,560 Speaker 1: them dope artists, but we done it. We did a 557 00:22:20,600 --> 00:22:22,639 Speaker 1: lot of that too, Like we did a lot of 558 00:22:22,720 --> 00:22:24,680 Speaker 1: like running gun, running gun, you know, what I mean. 559 00:22:25,160 --> 00:22:26,920 Speaker 1: Uh So it was a lot of that, a lot 560 00:22:26,920 --> 00:22:30,119 Speaker 1: of other content creators that I'm around to I'm a 561 00:22:30,160 --> 00:22:32,520 Speaker 1: lot of I'm around a lot of dope, like high 562 00:22:32,600 --> 00:22:36,200 Speaker 1: level content creators that like, shoot, like at your birthday party, 563 00:22:36,240 --> 00:22:37,920 Speaker 1: if they come to your birthday party, like, but it's 564 00:22:37,960 --> 00:22:40,520 Speaker 1: like you gotta understand, because they got to keep this 565 00:22:40,600 --> 00:22:43,360 Speaker 1: thing flowing. So me seeing all this, I'm just taking 566 00:22:43,640 --> 00:22:47,199 Speaker 1: you know, taking it in, Pauls taking it in and 567 00:22:47,359 --> 00:22:49,719 Speaker 1: just you know, applying it, you know what I mean. 568 00:22:49,760 --> 00:22:52,199 Speaker 2: I apply Like That's how I learned, you know. 569 00:22:52,600 --> 00:22:55,880 Speaker 1: And I'm an executor, So like I'm gonna see what's 570 00:22:55,920 --> 00:22:57,800 Speaker 1: going on and playing field and I'm gonna see how 571 00:22:57,800 --> 00:22:59,639 Speaker 1: I could put it to what I'm doing. And so 572 00:22:59,720 --> 00:23:02,640 Speaker 1: when everybody came about it was just the proper alignment. 573 00:23:02,680 --> 00:23:03,840 Speaker 1: I had already been through. 574 00:23:03,640 --> 00:23:04,280 Speaker 3: School, you know. 575 00:23:04,359 --> 00:23:05,960 Speaker 1: I mean, I had already been through all of these 576 00:23:06,000 --> 00:23:11,399 Speaker 1: different these different scenarios, these different experiences to be able 577 00:23:11,440 --> 00:23:13,399 Speaker 1: to know what to do, you know. And for me, 578 00:23:13,680 --> 00:23:15,800 Speaker 1: when I made the record, I already knew it was 579 00:23:15,800 --> 00:23:19,000 Speaker 1: gonna connect, like because how it connected to me and 580 00:23:19,280 --> 00:23:22,480 Speaker 1: my thought behind even creating craft. In the hook, I 581 00:23:22,520 --> 00:23:24,840 Speaker 1: had the first line the first line was just an 582 00:23:25,000 --> 00:23:28,360 Speaker 1: organic it just came, it just flowed, but the other 583 00:23:28,440 --> 00:23:30,800 Speaker 1: lines were very like intentional. I was like, I want 584 00:23:30,840 --> 00:23:34,240 Speaker 1: to stay with this, not for everybody thing, but also 585 00:23:34,400 --> 00:23:37,040 Speaker 1: say some things that people are going to relate to 586 00:23:37,119 --> 00:23:40,120 Speaker 1: off top, like whose mother hasn't said you can't mess 587 00:23:40,160 --> 00:23:40,680 Speaker 1: with everybody? 588 00:23:40,680 --> 00:23:41,200 Speaker 2: You know what I mean? 589 00:23:41,240 --> 00:23:44,320 Speaker 1: Like who felt like they pick up the phone and 590 00:23:44,320 --> 00:23:45,919 Speaker 1: don't want to pick up the phone for everybody? Like 591 00:23:46,160 --> 00:23:49,639 Speaker 1: it's just all these different things. It's like across the board. Like. 592 00:23:49,920 --> 00:23:52,040 Speaker 1: So after I did that, like in knowing that this 593 00:23:52,200 --> 00:23:55,320 Speaker 1: was one of those records that can be received from 594 00:23:55,840 --> 00:23:59,680 Speaker 1: like a large amount of people in different groups, like, 595 00:23:59,720 --> 00:24:01,879 Speaker 1: it was like, all right, so we gotta we gotta 596 00:24:02,000 --> 00:24:04,280 Speaker 1: like film shorts for it, like you know, we have 597 00:24:04,400 --> 00:24:06,399 Speaker 1: to like and it has to be continuous like it 598 00:24:06,440 --> 00:24:08,159 Speaker 1: has to and I'm not gonna put it out on 599 00:24:08,200 --> 00:24:10,440 Speaker 1: streaming yet. What I want to do is I want 600 00:24:10,440 --> 00:24:13,679 Speaker 1: to film these shorts and get people like engaged and 601 00:24:13,880 --> 00:24:16,080 Speaker 1: excited and like hey, yo, what is that? 602 00:24:16,119 --> 00:24:16,800 Speaker 3: What is that like? 603 00:24:17,080 --> 00:24:19,200 Speaker 2: So then when they do drop, they run it up. 604 00:24:19,520 --> 00:24:20,560 Speaker 2: So that's what we did. 605 00:24:20,600 --> 00:24:22,720 Speaker 1: I put it on my website, you know, so for 606 00:24:22,760 --> 00:24:25,000 Speaker 1: the people that wanted to actually spend like I think 607 00:24:25,000 --> 00:24:26,520 Speaker 1: I put it up there for like five dollars or 608 00:24:26,520 --> 00:24:29,080 Speaker 1: something like that, and so, like, you know, it was 609 00:24:29,080 --> 00:24:29,760 Speaker 1: one of those things. 610 00:24:29,800 --> 00:24:31,560 Speaker 2: It was like it's it's available here, but if. 611 00:24:31,400 --> 00:24:34,359 Speaker 1: You you know, if you you got a way to stream, 612 00:24:34,359 --> 00:24:36,480 Speaker 1: and it's not on streaming yet, so like you gotta 613 00:24:36,520 --> 00:24:38,960 Speaker 1: go here. You just listen to the little shorts on 614 00:24:38,960 --> 00:24:41,879 Speaker 1: on Instagram and and we just did that, bro, Like 615 00:24:41,920 --> 00:24:44,040 Speaker 1: I was just doing that every time. So I started 616 00:24:44,080 --> 00:24:47,399 Speaker 1: to see impact when people when I see people and 617 00:24:47,440 --> 00:24:49,280 Speaker 1: they wrapping it, they wrapping the hook, you know what 618 00:24:49,280 --> 00:24:51,520 Speaker 1: I mean, and they like telling me, hey, yo, bro, 619 00:24:51,600 --> 00:24:54,240 Speaker 1: you killing it or consistent you know whatever, they you know, 620 00:24:54,280 --> 00:24:56,240 Speaker 1: giving me you know, my my flowers on it. So 621 00:24:56,560 --> 00:24:58,160 Speaker 1: that's how I knew it was connected. I was like, alright, 622 00:24:58,160 --> 00:25:00,600 Speaker 1: I'm gonna keep going. So I did it get to 623 00:25:00,640 --> 00:25:02,840 Speaker 1: the space where a couple of people did say, all right, bro, 624 00:25:03,480 --> 00:25:05,640 Speaker 1: you about to do another song, like whatever the case 625 00:25:05,640 --> 00:25:07,919 Speaker 1: may be. And in those split seconds, this was before 626 00:25:07,960 --> 00:25:10,160 Speaker 1: the Jonont went viral, This was before I even put 627 00:25:10,200 --> 00:25:13,560 Speaker 1: it up on TikTok you know, drop that viral video. 628 00:25:13,640 --> 00:25:16,480 Speaker 1: I'm like, damn, maybe I should start dropping some other stuff. 629 00:25:16,520 --> 00:25:20,119 Speaker 1: I'm questioning the jont and I'm like, nah, I gotta 630 00:25:20,200 --> 00:25:23,080 Speaker 1: I gotta like it isn't there yet, Like the song is, 631 00:25:23,320 --> 00:25:26,600 Speaker 1: it's dope, people know it, but it ain't like where 632 00:25:26,640 --> 00:25:28,399 Speaker 1: it need to be at, Like it's on the radio 633 00:25:28,480 --> 00:25:31,480 Speaker 1: here and there, but it ain't like still connected and 634 00:25:31,520 --> 00:25:33,720 Speaker 1: it still hasn't connected to where I know it's gonna connect. 635 00:25:33,960 --> 00:25:36,080 Speaker 1: But I kept putting out and then I put out 636 00:25:36,080 --> 00:25:38,160 Speaker 1: that one video and that went crazy, and that kind 637 00:25:38,160 --> 00:25:40,760 Speaker 1: of that took it to another space, like I ain't 638 00:25:40,800 --> 00:25:43,479 Speaker 1: gonna lie just from the streams and the and like 639 00:25:43,560 --> 00:25:45,679 Speaker 1: the comments, you like, you just gotta see like what 640 00:25:45,720 --> 00:25:47,640 Speaker 1: the people saying, like and they don't know me from 641 00:25:47,640 --> 00:25:49,560 Speaker 1: a can of paint. You feel me Like it's like 642 00:25:49,640 --> 00:25:51,879 Speaker 1: they just connected to the music and it was still 643 00:25:52,000 --> 00:25:54,000 Speaker 1: just the hook and like it's not even a full song. 644 00:25:54,480 --> 00:25:57,320 Speaker 1: So from there, we did that and then we did 645 00:25:57,320 --> 00:25:59,560 Speaker 1: the remix with the kim Ali. Then that took it 646 00:25:59,640 --> 00:26:01,639 Speaker 1: up a little bit more. You feel me got it 647 00:26:01,680 --> 00:26:04,480 Speaker 1: on a couple of different radio stations and different things 648 00:26:04,520 --> 00:26:07,879 Speaker 1: like that, like from that move So yeah, man, like 649 00:26:09,119 --> 00:26:11,360 Speaker 1: that's that's how do you I mean, that's just all 650 00:26:11,400 --> 00:26:13,080 Speaker 1: of the things I've been putting into it just kind 651 00:26:13,080 --> 00:26:15,160 Speaker 1: of like trying to think about it on how can 652 00:26:15,200 --> 00:26:17,400 Speaker 1: we get this in front of the most people as 653 00:26:17,440 --> 00:26:20,440 Speaker 1: many times as possible, you know what I mean, and 654 00:26:20,440 --> 00:26:23,160 Speaker 1: and stand out and leave people with some memorable type 655 00:26:23,160 --> 00:26:26,159 Speaker 1: of things like if it's the aesthetic in which you're 656 00:26:26,400 --> 00:26:29,040 Speaker 1: seeing it, if it's where it's at, or you know 657 00:26:29,119 --> 00:26:31,399 Speaker 1: people like or even the shock value like now you 658 00:26:31,400 --> 00:26:33,399 Speaker 1: shot that in there, Bro, I even see you shooting that, Joe, 659 00:26:33,560 --> 00:26:36,760 Speaker 1: like or like I did so many of them. People 660 00:26:36,800 --> 00:26:38,480 Speaker 1: see you out and then they peep you doing it 661 00:26:38,480 --> 00:26:40,639 Speaker 1: and they're like, yo, I'm so hip. I'm hyped to 662 00:26:40,680 --> 00:26:42,920 Speaker 1: see you do it in person, bro, Like I didn't 663 00:26:42,920 --> 00:26:45,800 Speaker 1: know how you was getting them Jonts like so yeah, man, 664 00:26:45,840 --> 00:26:49,080 Speaker 1: we had some real good strong Jonts that went crazy too, 665 00:26:49,280 --> 00:26:51,760 Speaker 1: just like over time before that last one kind of 666 00:26:51,760 --> 00:26:54,200 Speaker 1: took off. We did something that to put that shit 667 00:26:54,280 --> 00:26:57,399 Speaker 1: on joke. Oh yeah, put that shit on t I 668 00:26:57,480 --> 00:26:59,960 Speaker 1: jont And that one went crazy, like because we had 669 00:27:00,040 --> 00:27:01,120 Speaker 1: so many dope people in there. 670 00:27:01,119 --> 00:27:02,360 Speaker 2: We had like KP in there. 671 00:27:03,119 --> 00:27:04,959 Speaker 1: I did I put Tip in it, like just it 672 00:27:05,000 --> 00:27:08,760 Speaker 1: was a recap of the party, but like I was 673 00:27:08,920 --> 00:27:11,240 Speaker 1: still doing my bad. I was still doing everybody jonts, 674 00:27:11,240 --> 00:27:12,920 Speaker 1: you know what I mean. So that one good and 675 00:27:12,920 --> 00:27:14,880 Speaker 1: it's a couple of joints that did like pretty good, 676 00:27:14,920 --> 00:27:17,160 Speaker 1: you know what I mean. But that one on TikTok 677 00:27:17,320 --> 00:27:20,080 Speaker 1: is still going up, you know what I mean. And yeah, 678 00:27:20,480 --> 00:27:24,200 Speaker 1: I'm still trying to study that to see like with all, 679 00:27:24,359 --> 00:27:26,840 Speaker 1: Like I know, the simplicity of it was great. I know, 680 00:27:26,920 --> 00:27:29,479 Speaker 1: the aesthetic of it was great, like you know, but 681 00:27:29,640 --> 00:27:32,320 Speaker 1: you just like I just like to look at things 682 00:27:32,400 --> 00:27:34,359 Speaker 1: and kind of like analyze it, you know what I mean, 683 00:27:34,400 --> 00:27:36,760 Speaker 1: So we could keep like you said, like keep doing 684 00:27:36,760 --> 00:27:38,600 Speaker 1: with the people are gravitating to. 685 00:27:38,880 --> 00:27:41,800 Speaker 3: Yeah, what social platform? It has been more helpful, Like again, 686 00:27:41,920 --> 00:27:43,679 Speaker 3: like I see it's going on TikTok and especially as 687 00:27:43,680 --> 00:27:45,520 Speaker 3: a artists and the creative, like, yeah, how do you 688 00:27:45,600 --> 00:27:47,439 Speaker 3: kind of look at these different platforms like a TikTok 689 00:27:47,560 --> 00:27:49,560 Speaker 3: versus IG? Is there anything else did you kind of use? 690 00:27:50,280 --> 00:27:54,520 Speaker 1: So IG is just like the popping spot everybody yet, 691 00:27:54,600 --> 00:27:56,720 Speaker 1: you know what I mean, Like everybody at on IG. 692 00:27:56,840 --> 00:27:58,959 Speaker 1: So it's like you want to be on IG still 693 00:27:59,359 --> 00:28:03,120 Speaker 1: being active, but TikTok is a lot easier to connect, 694 00:28:03,200 --> 00:28:05,840 Speaker 1: Like it's crazy, like the algorithm is kind of less 695 00:28:06,440 --> 00:28:08,520 Speaker 1: like strenuous, you know what I mean, It's a little 696 00:28:08,520 --> 00:28:09,000 Speaker 1: more open. 697 00:28:09,200 --> 00:28:11,800 Speaker 2: So as long as you just be consistent on there 698 00:28:11,800 --> 00:28:12,440 Speaker 2: and keep driving. 699 00:28:12,520 --> 00:28:14,919 Speaker 1: I'm still trying to figure out the platform, but just 700 00:28:14,960 --> 00:28:17,040 Speaker 1: from having it, like I had a couple videos that 701 00:28:17,359 --> 00:28:20,080 Speaker 1: one everybody video on there wasn't the only. 702 00:28:19,960 --> 00:28:22,560 Speaker 2: Video that did great. Like I had like a. 703 00:28:22,520 --> 00:28:25,280 Speaker 1: Barber video that do some numbers on TikTok. So it's 704 00:28:25,280 --> 00:28:28,720 Speaker 1: like you just never know what the people like, I'm 705 00:28:28,720 --> 00:28:30,880 Speaker 1: still trying to figure it out, Like I ain't gonna 706 00:28:30,880 --> 00:28:32,600 Speaker 1: lie to you, I'm still figuring it out. Like but 707 00:28:32,840 --> 00:28:36,960 Speaker 1: it's like I just when you're when you're putting out, 708 00:28:37,000 --> 00:28:39,040 Speaker 1: like whoever's listening when you're putting out, just make sure 709 00:28:39,040 --> 00:28:41,080 Speaker 1: that you're looking back at the analytics, like make sure 710 00:28:41,080 --> 00:28:43,560 Speaker 1: you have your page set is a business page or 711 00:28:43,680 --> 00:28:46,240 Speaker 1: a creator page. I think they also give you analytics 712 00:28:46,240 --> 00:28:49,000 Speaker 1: on there, and look at your analytics and just see 713 00:28:49,040 --> 00:28:51,800 Speaker 1: what's working and what was shaking, so that you could 714 00:28:51,840 --> 00:28:54,200 Speaker 1: kind of, you know, learn each platform or learn what 715 00:28:54,320 --> 00:28:58,840 Speaker 1: your viewers are wanting from you and yearning from you. 716 00:28:58,960 --> 00:29:01,400 Speaker 1: Cause it's different, it's differ from from for everybody, you know, 717 00:29:02,040 --> 00:29:04,160 Speaker 1: I think the thing that is across the board is 718 00:29:04,200 --> 00:29:08,400 Speaker 1: the consistency. I think another thing is creativity, you know 719 00:29:08,480 --> 00:29:11,880 Speaker 1: that never dies. That that's across the board, and just 720 00:29:12,120 --> 00:29:14,720 Speaker 1: you know, trying to be as genuine as possible. When 721 00:29:14,720 --> 00:29:18,000 Speaker 1: I say that, just as organic and where people could 722 00:29:19,000 --> 00:29:21,120 Speaker 1: really absorb. 723 00:29:20,720 --> 00:29:21,960 Speaker 2: Who you are through the screen. 724 00:29:22,080 --> 00:29:25,440 Speaker 1: If we're talking about videos and music and you know, 725 00:29:25,680 --> 00:29:28,800 Speaker 1: and and and however, you take those things, those ingredients. 726 00:29:28,880 --> 00:29:30,360 Speaker 1: It might be a couple of other ingredients too, but 727 00:29:30,600 --> 00:29:32,400 Speaker 1: you take those and you just apply it to whatever 728 00:29:32,440 --> 00:29:35,120 Speaker 1: you're doing, because it's not really right or wrong, like 729 00:29:35,240 --> 00:29:37,360 Speaker 1: you know, I mean like and I hate when people 730 00:29:37,440 --> 00:29:38,840 Speaker 1: be making it seem like it's one route. 731 00:29:38,880 --> 00:29:41,880 Speaker 2: Like it's no, it's no one route. It's just consistency. 732 00:29:41,920 --> 00:29:44,959 Speaker 1: Don't give up and be as creative as possible so 733 00:29:45,000 --> 00:29:46,840 Speaker 1: that you could kind of stand out and cut through 734 00:29:47,000 --> 00:29:47,479 Speaker 1: you know what I mean. 735 00:29:59,480 --> 00:30:01,880 Speaker 3: Let's all build now. I've seen the collapse obviously the 736 00:30:04,120 --> 00:30:08,920 Speaker 3: east Side golf Joy you know, catilect chronicles, Atta's tiny 737 00:30:08,920 --> 00:30:10,000 Speaker 3: disk man, how did that come about? 738 00:30:10,160 --> 00:30:11,880 Speaker 1: So I'm glad you brought that up. That's the other 739 00:30:12,000 --> 00:30:16,200 Speaker 1: ingredient network in your resources. So again, if you don't 740 00:30:16,200 --> 00:30:18,560 Speaker 1: have the money, you need to know the people. And 741 00:30:18,600 --> 00:30:21,920 Speaker 1: for me, I'm a mobile personal barber. Outside of just 742 00:30:21,920 --> 00:30:25,760 Speaker 1: being a dope individual and being valuable. One of the 743 00:30:25,800 --> 00:30:28,840 Speaker 1: things I've always said since college is I want to 744 00:30:28,880 --> 00:30:31,880 Speaker 1: be a value to each person encounter. And that looks 745 00:30:31,920 --> 00:30:36,160 Speaker 1: differently with each person encounters whatever they may need. So 746 00:30:36,240 --> 00:30:39,920 Speaker 1: for me, all those connections was me connecting with these 747 00:30:39,960 --> 00:30:42,560 Speaker 1: people and being of value, you know what I mean, 748 00:30:42,640 --> 00:30:45,640 Speaker 1: and or or just connecting on just a genuine tip. So, 749 00:30:45,680 --> 00:30:49,600 Speaker 1: like with with Cadillact Chronicles, with Brian, we are both 750 00:30:49,600 --> 00:30:52,960 Speaker 1: a part of this men's group called SO And I 751 00:30:53,000 --> 00:30:54,880 Speaker 1: think you already know about that because you you know, 752 00:30:54,960 --> 00:30:56,240 Speaker 1: popped out at a couple of events. 753 00:30:56,280 --> 00:30:56,880 Speaker 2: You're in there, right. 754 00:31:00,520 --> 00:31:03,560 Speaker 1: So So basically I met Brian here and the guy 755 00:31:03,600 --> 00:31:05,320 Speaker 1: that connected us connected us on some. 756 00:31:05,400 --> 00:31:07,840 Speaker 2: Like hey, this guy does music. You do music. 757 00:31:07,960 --> 00:31:10,320 Speaker 1: Y'all need to be like conversing, like you know what 758 00:31:10,320 --> 00:31:12,160 Speaker 1: I mean, And we took it from there. He was like, hey, 759 00:31:12,160 --> 00:31:15,240 Speaker 1: I got this platform I'm building. He told me the idea, 760 00:31:15,280 --> 00:31:16,440 Speaker 1: and when he told it to me, I was like, 761 00:31:16,440 --> 00:31:18,880 Speaker 1: oh that's crazy. Heck yeah, I didn't even hesitate. So 762 00:31:18,920 --> 00:31:21,760 Speaker 1: then he quick Brian, don't man, Brian is one of 763 00:31:21,760 --> 00:31:27,080 Speaker 1: the hardest working guys people in the show, in this business, 764 00:31:27,080 --> 00:31:29,080 Speaker 1: you know what I mean, Like, he's going stupid and 765 00:31:29,080 --> 00:31:32,880 Speaker 1: he's humble, but hit me in a couple of days. Basically, 766 00:31:32,920 --> 00:31:34,360 Speaker 1: it was a quick turn around. I won't look, we 767 00:31:34,400 --> 00:31:35,680 Speaker 1: won't just cap it, you know what I mean. It 768 00:31:35,720 --> 00:31:38,040 Speaker 1: was like, hey, I want you on there. I was 769 00:31:38,080 --> 00:31:39,520 Speaker 1: on there in a couple of days, and then when 770 00:31:39,560 --> 00:31:41,680 Speaker 1: I pulled up and saw it, I'm like, oh man, 771 00:31:41,760 --> 00:31:44,320 Speaker 1: this is about to be crazy. I'm excited because I 772 00:31:44,440 --> 00:31:45,880 Speaker 1: was one of the first you know what I mean, 773 00:31:45,920 --> 00:31:48,520 Speaker 1: to be on there. You know, after I was on there, 774 00:31:48,760 --> 00:31:50,840 Speaker 1: it really was stupid, but I already knew it was 775 00:31:50,840 --> 00:31:53,080 Speaker 1: gonna go stupid because it was an amazing idea. It 776 00:31:53,120 --> 00:31:56,080 Speaker 1: was like, bro, this is dope. So that's how that happened. 777 00:31:56,120 --> 00:32:00,400 Speaker 1: East Side Golf. I got booked for commercial through one 778 00:32:00,400 --> 00:32:02,280 Speaker 1: of my homies I met a couple of years ago 779 00:32:02,440 --> 00:32:04,200 Speaker 1: at this spot called Kinship Works. 780 00:32:04,680 --> 00:32:08,080 Speaker 2: Shout out T Max, shout out JB. This is my guy. 781 00:32:08,600 --> 00:32:11,120 Speaker 2: He booked me for that. I was a barber. 782 00:32:11,600 --> 00:32:14,760 Speaker 1: I connected with the owners from East Side Golf because 783 00:32:14,800 --> 00:32:19,240 Speaker 1: I cut both of them for the shoot, and Elijah Wan. 784 00:32:19,320 --> 00:32:20,080 Speaker 2: Yeap yep, yep. 785 00:32:20,440 --> 00:32:24,720 Speaker 1: So Elijah Wan is in Atlanta whenever he's not touring 786 00:32:24,760 --> 00:32:27,440 Speaker 1: the world. Uh so when he's home, he hitting me 787 00:32:27,520 --> 00:32:30,080 Speaker 1: up like hey, I need haircut, haircut. So at first 788 00:32:30,120 --> 00:32:31,680 Speaker 1: it was just, you know, I was just his barber 789 00:32:31,720 --> 00:32:34,240 Speaker 1: type thing. And then I was like hey, one day 790 00:32:35,080 --> 00:32:36,719 Speaker 1: I just asked him like, yo, do you have a 791 00:32:36,920 --> 00:32:39,240 Speaker 1: jingle or a song for your for y'all brand like? 792 00:32:39,280 --> 00:32:41,560 Speaker 1: And he was like yo, nah, like a couple of 793 00:32:41,600 --> 00:32:44,240 Speaker 1: people didn't put it in like music, like any lyrics. 794 00:32:44,240 --> 00:32:46,840 Speaker 1: They might have like shotted us out, but no song. 795 00:32:47,160 --> 00:32:48,720 Speaker 1: I was like, can I put something together? And he 796 00:32:48,840 --> 00:32:51,240 Speaker 1: was like, all right cool, But it was like it 797 00:32:51,320 --> 00:32:53,560 Speaker 1: was still like all right cool, Like I don't think 798 00:32:53,600 --> 00:32:56,040 Speaker 1: he really knew I was going, liked to Joe, you know, 799 00:32:56,120 --> 00:32:57,960 Speaker 1: I all right cool, you know what I mean. So 800 00:32:58,000 --> 00:32:59,880 Speaker 1: it took like like probably like a couple of weeks 801 00:33:00,040 --> 00:33:02,200 Speaker 1: a month, and that one day like I'm cutting him. 802 00:33:02,240 --> 00:33:04,000 Speaker 1: I was like, yo, I put I put something together, 803 00:33:04,080 --> 00:33:06,040 Speaker 1: like can I play it? And I played it and 804 00:33:06,160 --> 00:33:07,720 Speaker 1: he ran he ran it back a couple of times. 805 00:33:07,760 --> 00:33:09,600 Speaker 1: He was like, nah, this is hard, he was like. 806 00:33:09,640 --> 00:33:11,080 Speaker 1: And then it was a couple of weeks and then 807 00:33:11,120 --> 00:33:12,600 Speaker 1: he was like, yo, I talked to the to the 808 00:33:12,960 --> 00:33:14,280 Speaker 1: staff or I talked. 809 00:33:14,040 --> 00:33:14,520 Speaker 2: To the team. 810 00:33:14,960 --> 00:33:18,520 Speaker 1: We're gonna use it for for this content piece were 811 00:33:18,520 --> 00:33:19,080 Speaker 1: about to put out. 812 00:33:19,120 --> 00:33:20,240 Speaker 2: I was like, word, you know what I mean? 813 00:33:20,560 --> 00:33:22,680 Speaker 1: Then we we had some talks about putting it on 814 00:33:22,720 --> 00:33:25,320 Speaker 1: some video games and different things like that, which should 815 00:33:25,400 --> 00:33:28,680 Speaker 1: still come about. So yeah, man, so that that came 816 00:33:28,720 --> 00:33:32,320 Speaker 1: about like that. And then a keem Ali that was 817 00:33:32,440 --> 00:33:35,840 Speaker 1: like man, I had got booked to cut at a 818 00:33:35,880 --> 00:33:40,960 Speaker 1: community event and that was through I'm trying to think 819 00:33:41,000 --> 00:33:43,480 Speaker 1: who was that through. I can't think of the organization. 820 00:33:43,600 --> 00:33:46,920 Speaker 1: But a Keen was actually Portia. That's a Porsche book 821 00:33:46,960 --> 00:33:49,280 Speaker 1: that but she she got with my boy Keys. So 822 00:33:49,360 --> 00:33:52,720 Speaker 1: Keys is a producer, he produced WOP. I'm his barber 823 00:33:52,720 --> 00:33:54,840 Speaker 1: as well. He hit me and was like, hey, bro, 824 00:33:54,920 --> 00:33:56,680 Speaker 1: we need somebody for this community event. 825 00:33:56,680 --> 00:33:57,520 Speaker 2: I was like, got you cool? 826 00:33:57,520 --> 00:33:59,200 Speaker 1: He knew I do a lot of community stuff, so 827 00:33:59,240 --> 00:34:01,920 Speaker 1: that he connected me to Porsche and then Porsche you know, 828 00:34:02,120 --> 00:34:02,880 Speaker 1: she was running it. 829 00:34:03,520 --> 00:34:04,720 Speaker 2: King was one of the barbers. 830 00:34:05,000 --> 00:34:08,160 Speaker 1: So I'm cutting on my truck outside and then they 831 00:34:08,160 --> 00:34:11,040 Speaker 1: were cutting like inside of like where they had everybody 832 00:34:11,040 --> 00:34:12,600 Speaker 1: else set up, and so I went in there and 833 00:34:12,640 --> 00:34:15,480 Speaker 1: I was talking to everybody. Was like, look, come outside 834 00:34:15,520 --> 00:34:17,719 Speaker 1: and you know, see the truck and come hollering me. 835 00:34:17,719 --> 00:34:19,600 Speaker 1: I'm out here cutting. So A King came out there. 836 00:34:19,640 --> 00:34:21,480 Speaker 1: Already had knew who he was, but this was our 837 00:34:21,480 --> 00:34:23,400 Speaker 1: first time meeting. So he came out there, came on 838 00:34:23,440 --> 00:34:25,920 Speaker 1: the truck and we chopping. I played him some music, 839 00:34:25,960 --> 00:34:28,560 Speaker 1: he played me some music. We got each other's number 840 00:34:28,600 --> 00:34:31,000 Speaker 1: and then we just stayed locked in. A year or 841 00:34:31,000 --> 00:34:34,080 Speaker 1: two later, I built this program called Sponsored Service for 842 00:34:34,120 --> 00:34:36,759 Speaker 1: a Kid where we're over at Ficket Elementary. We're in 843 00:34:36,800 --> 00:34:40,240 Speaker 1: our second season. It's about cutting the hair of the kids, 844 00:34:40,560 --> 00:34:42,239 Speaker 1: braiding the hair of the kids, and about looking good, 845 00:34:42,280 --> 00:34:44,520 Speaker 1: feeling good and boosts some self esteem. So A King 846 00:34:44,640 --> 00:34:46,640 Speaker 1: was one of the first barbers I called because I 847 00:34:46,640 --> 00:34:48,480 Speaker 1: met him in the community. I already know he cut, 848 00:34:48,520 --> 00:34:51,640 Speaker 1: already know he's passionate about it. Called him no hesitation 849 00:34:51,880 --> 00:34:54,879 Speaker 1: got you. So he did the whole first season, which 850 00:34:54,920 --> 00:34:57,160 Speaker 1: was last year. He did every day. It's a ten 851 00:34:57,200 --> 00:35:00,200 Speaker 1: month program. Then you know, things started bubbling for him 852 00:35:00,400 --> 00:35:02,480 Speaker 1: closer to the end. So that's when you know he 853 00:35:02,600 --> 00:35:04,480 Speaker 1: was there. And that's why we have so many people too, 854 00:35:04,520 --> 00:35:06,640 Speaker 1: because we don't rely on a person to be there 855 00:35:06,640 --> 00:35:09,120 Speaker 1: every day, I mean every month, but as much as 856 00:35:09,160 --> 00:35:11,920 Speaker 1: you can, we appreciate it. So he's been like as 857 00:35:12,000 --> 00:35:13,880 Speaker 1: much as he can, you know, since things been bubbling 858 00:35:13,960 --> 00:35:16,440 Speaker 1: still with him being super busy, So just wanted to 859 00:35:16,480 --> 00:35:20,480 Speaker 1: like put that out there. The guy's amazing, community driven, 860 00:35:20,680 --> 00:35:24,000 Speaker 1: like just personable, down the earth individual man, great dude. 861 00:35:24,160 --> 00:35:26,400 Speaker 2: So boom. From there, we locked in on community. 862 00:35:26,719 --> 00:35:29,279 Speaker 1: So when everybody came about, he was trying to figure 863 00:35:29,320 --> 00:35:30,359 Speaker 1: out who we could get on it. 864 00:35:31,000 --> 00:35:31,359 Speaker 2: A king. 865 00:35:31,480 --> 00:35:32,799 Speaker 1: I brought a keen name and I was like, yo, 866 00:35:32,880 --> 00:35:34,879 Speaker 1: what try to think about King, like talking to the team, 867 00:35:34,920 --> 00:35:37,080 Speaker 1: and it was like, yo, it makes sense, you. 868 00:35:37,080 --> 00:35:39,000 Speaker 2: Know what I mean. Like he to Homie like he 869 00:35:39,320 --> 00:35:42,279 Speaker 2: bubbling too, like see what's up? You know what I mean? 870 00:35:42,360 --> 00:35:44,080 Speaker 2: So he was with it, you know what I mean. 871 00:35:44,120 --> 00:35:47,080 Speaker 1: And then the tour came about, just like me really 872 00:35:47,120 --> 00:35:49,080 Speaker 1: just like a king, like can I get a couple 873 00:35:49,120 --> 00:35:51,120 Speaker 1: of dates on the tour? Like you know you on 874 00:35:51,200 --> 00:35:54,279 Speaker 1: a single whoop? And it was like yeah, let's get it, 875 00:35:54,320 --> 00:35:55,279 Speaker 1: you know what I mean. So he gave me a 876 00:35:55,320 --> 00:35:57,960 Speaker 1: couple of dates. So we did Charlotte, we did Atlanta, 877 00:35:58,520 --> 00:36:02,120 Speaker 1: and then we're doing Seattle, you know as well yeah, man. 878 00:36:02,040 --> 00:36:04,439 Speaker 3: So is this thing is jumped off? Man, I'm sure 879 00:36:04,880 --> 00:36:07,400 Speaker 3: new opportunities come up, people are reaching out. You probably 880 00:36:07,400 --> 00:36:10,000 Speaker 3: getting more asks, ye know. I know I deal with 881 00:36:10,040 --> 00:36:11,359 Speaker 3: a lot on my side, Like how do you deal 882 00:36:11,440 --> 00:36:13,360 Speaker 3: with like all those asks and requests and kind of 883 00:36:13,400 --> 00:36:15,839 Speaker 3: make sure they feel right and authentic to what you're 884 00:36:15,840 --> 00:36:16,480 Speaker 3: actually building. 885 00:36:16,760 --> 00:36:19,960 Speaker 1: Man, I guess it really starts with just me knowing 886 00:36:20,040 --> 00:36:21,600 Speaker 1: where I'm going with it, you know what I mean. 887 00:36:21,640 --> 00:36:25,040 Speaker 2: I already know the pillars in which I operate within. 888 00:36:25,480 --> 00:36:29,640 Speaker 1: So it gotta be something community, it gotta be something 889 00:36:29,719 --> 00:36:32,719 Speaker 1: creative or something like in a space where it's like 890 00:36:33,719 --> 00:36:35,600 Speaker 1: with shows and stuff. It just got to make sense, 891 00:36:35,640 --> 00:36:38,359 Speaker 1: like like where this show about to be at? Who's 892 00:36:38,400 --> 00:36:40,640 Speaker 1: all on the bill too? Like to make sure that 893 00:36:40,680 --> 00:36:43,000 Speaker 1: it just fits within what I'm doing, you know what 894 00:36:43,000 --> 00:36:45,920 Speaker 1: I mean, and who I am as an artist. So 895 00:36:46,120 --> 00:36:48,319 Speaker 1: we do our different screening and stuff like that. A 896 00:36:48,320 --> 00:36:50,520 Speaker 1: lot of people that do reach out we kind of 897 00:36:50,560 --> 00:36:53,759 Speaker 1: already kind of know a little bit, So I know 898 00:36:53,800 --> 00:36:55,640 Speaker 1: it's gonna get to the point where it is people 899 00:36:55,680 --> 00:36:58,160 Speaker 1: we don't really know that reaching out. So we'll have 900 00:36:58,239 --> 00:37:00,640 Speaker 1: our way of going about screening and kind of like 901 00:37:00,680 --> 00:37:03,040 Speaker 1: seeing like we got to see the motion, you know 902 00:37:03,080 --> 00:37:05,879 Speaker 1: what I mean. That's a good thing about Instagram and stuff. 903 00:37:05,880 --> 00:37:09,600 Speaker 1: I mean, hopefully they don't ai it, but look like 904 00:37:09,640 --> 00:37:11,640 Speaker 1: they got voltionhit and they be jaking for voted. But 905 00:37:12,239 --> 00:37:13,880 Speaker 1: you know, we look at the motion. We're gonna do 906 00:37:14,080 --> 00:37:16,960 Speaker 1: like our due diligence, see see what's popping in and 907 00:37:17,000 --> 00:37:18,640 Speaker 1: then kind of go from there like you know, but 908 00:37:19,120 --> 00:37:20,239 Speaker 1: you know, all money and good money. 909 00:37:20,280 --> 00:37:21,359 Speaker 2: I've been an. 910 00:37:21,120 --> 00:37:24,160 Speaker 1: Entrepreneur, entrepreneur for a long time, so you know, just 911 00:37:24,200 --> 00:37:27,000 Speaker 1: gonna keep those same type of qualities and skills and 912 00:37:27,480 --> 00:37:29,920 Speaker 1: you know things that I go about with other. 913 00:37:29,760 --> 00:37:31,400 Speaker 2: Business, because I gotta do the same thing with this 914 00:37:31,480 --> 00:37:32,080 Speaker 2: barbering thing. 915 00:37:32,120 --> 00:37:32,520 Speaker 3: Bro Like. 916 00:37:32,600 --> 00:37:36,040 Speaker 1: I get calls all the time, bro Like, so I gotta, 917 00:37:36,080 --> 00:37:37,880 Speaker 1: I gotta. I have to screen, I have to I 918 00:37:37,920 --> 00:37:39,880 Speaker 1: have different protocol. I have a you know, if you 919 00:37:39,880 --> 00:37:41,719 Speaker 1: want me for an event, I send you this link 920 00:37:41,800 --> 00:37:44,400 Speaker 1: so then I could get I ask the necessary questions 921 00:37:44,400 --> 00:37:46,320 Speaker 1: in the link on the form that you got to 922 00:37:46,320 --> 00:37:47,719 Speaker 1: fill out for me to even know if I'm gonna 923 00:37:47,719 --> 00:37:48,920 Speaker 1: be able to do it or not anyway, you know 924 00:37:48,960 --> 00:37:50,960 Speaker 1: what I mean. So those type of things, you know, 925 00:37:51,640 --> 00:37:53,040 Speaker 1: that's how we kind of go about. 926 00:37:52,800 --> 00:37:55,800 Speaker 3: It okay, all right, man. So for the next artist's 927 00:37:55,840 --> 00:37:57,200 Speaker 3: hearing this and they want to kind of run a 928 00:37:57,200 --> 00:37:59,360 Speaker 3: similar play to what you've been able to do and build, 929 00:37:59,440 --> 00:38:01,560 Speaker 3: Like what what advice would you give them? 930 00:38:01,920 --> 00:38:02,160 Speaker 2: Man? 931 00:38:02,239 --> 00:38:06,200 Speaker 1: I would say, make sure the music's dope, man, cause 932 00:38:06,640 --> 00:38:10,200 Speaker 1: I'm really an artist and a musician at heart. Man, 933 00:38:10,239 --> 00:38:13,239 Speaker 1: This ain't just like a business play or whatever the 934 00:38:13,239 --> 00:38:15,680 Speaker 1: came's going to be. I'm a businessman too, But make 935 00:38:15,719 --> 00:38:18,359 Speaker 1: sure the music's dope. Make sure that you're being as 936 00:38:18,400 --> 00:38:21,480 Speaker 1: sincere and as genuine as possible, you know what I mean? 937 00:38:21,560 --> 00:38:26,720 Speaker 1: With the music, make sure that you're collaborating with dope individuals. 938 00:38:26,760 --> 00:38:29,240 Speaker 1: If you don't do certain things, if you don't produce, 939 00:38:29,280 --> 00:38:31,240 Speaker 1: you know, get with a dope producer. If you don't 940 00:38:31,320 --> 00:38:33,440 Speaker 1: record yourself, like, get with a dope. 941 00:38:33,480 --> 00:38:34,399 Speaker 2: Engineer, you know what I mean. 942 00:38:34,760 --> 00:38:38,360 Speaker 1: Find your tribe by going into the spaces. There's so 943 00:38:38,400 --> 00:38:42,000 Speaker 1: many different spaces that bring these type of people together, 944 00:38:42,160 --> 00:38:44,000 Speaker 1: Like from like A three C. I don't know if 945 00:38:44,000 --> 00:38:45,640 Speaker 1: A three C is still popping, but I met a 946 00:38:45,640 --> 00:38:47,279 Speaker 1: lot of dope people a three C and all these 947 00:38:47,320 --> 00:38:48,720 Speaker 1: different other conferences and stuff. 948 00:38:48,760 --> 00:38:50,600 Speaker 2: So really start there first. 949 00:38:50,880 --> 00:38:52,440 Speaker 1: And then once you do that and you have a 950 00:38:52,480 --> 00:38:55,400 Speaker 1: product that you feel like is really dope, then figure 951 00:38:55,400 --> 00:38:58,879 Speaker 1: out creatively how can you utilize social media and all 952 00:38:58,920 --> 00:39:03,960 Speaker 1: the other free advertisement spaces to advertise your stuff and 953 00:39:04,040 --> 00:39:06,720 Speaker 1: market your your your your product and your music. 954 00:39:07,080 --> 00:39:08,600 Speaker 2: And I would say start with a single. 955 00:39:08,719 --> 00:39:11,680 Speaker 1: Start with singles so that you could test before doing 956 00:39:11,760 --> 00:39:12,640 Speaker 1: like a project. 957 00:39:12,840 --> 00:39:14,960 Speaker 2: But it's still all on you too, you know what 958 00:39:15,000 --> 00:39:15,239 Speaker 2: I mean. 959 00:39:15,280 --> 00:39:19,520 Speaker 1: If you feel like you have the bandwidth and that's mentally, 960 00:39:20,000 --> 00:39:24,360 Speaker 1: emotionally and financially to do an album, then do an album, 961 00:39:24,400 --> 00:39:26,240 Speaker 1: you know what I mean, and push that out, market 962 00:39:26,239 --> 00:39:28,480 Speaker 1: that and do that. But if you if you're trying 963 00:39:28,520 --> 00:39:30,680 Speaker 1: to test the market and see what's what, start with 964 00:39:30,719 --> 00:39:34,279 Speaker 1: a single. Start start, you know, little by little, set 965 00:39:34,320 --> 00:39:38,800 Speaker 1: your your goals, be consistent, and then also lean on 966 00:39:38,800 --> 00:39:41,080 Speaker 1: on people man that you that that tell you that 967 00:39:41,160 --> 00:39:43,279 Speaker 1: they want to help, and that are in your your 968 00:39:43,320 --> 00:39:46,600 Speaker 1: circle that really have expertise, and you know, just have 969 00:39:46,719 --> 00:39:49,400 Speaker 1: fun with it, man like, have fun and plan as 970 00:39:49,480 --> 00:39:51,920 Speaker 1: much as you can, but don't allow that plan to 971 00:39:51,960 --> 00:39:54,640 Speaker 1: have you stuck like and quick saying type thing. Man like, 972 00:39:54,719 --> 00:39:57,680 Speaker 1: really like, just play and then go and shoot. And 973 00:39:57,719 --> 00:39:59,520 Speaker 1: then also make sure you get that not for everybody, 974 00:39:59,520 --> 00:40:01,520 Speaker 1: because that be the music you know what I mean 975 00:40:01,600 --> 00:40:04,880 Speaker 1: that you can use for your motivation, you know. And 976 00:40:04,920 --> 00:40:08,879 Speaker 1: we don't even die biz. Check my ig man link 977 00:40:08,920 --> 00:40:11,040 Speaker 1: in the bio dope. 978 00:40:11,040 --> 00:40:12,520 Speaker 3: Man, I'll just getting ready to say, man before we 979 00:40:12,520 --> 00:40:15,279 Speaker 3: get out of here, bro like this, yeah, Man, give 980 00:40:15,320 --> 00:40:16,280 Speaker 3: them all the things, man. 981 00:40:16,160 --> 00:40:17,080 Speaker 2: All the things, all right. 982 00:40:17,120 --> 00:40:20,840 Speaker 1: Look, so look, whenever this airs, we might have already 983 00:40:20,880 --> 00:40:24,000 Speaker 1: did the June run of the tour. So if you 984 00:40:24,040 --> 00:40:26,880 Speaker 1: didn't catch that, we are working on some things for August. 985 00:40:27,080 --> 00:40:27,960 Speaker 2: So keep it locked. 986 00:40:27,960 --> 00:40:33,319 Speaker 1: But follow at jbiz a va follow at ten ten Entertainment. 987 00:40:33,480 --> 00:40:37,960 Speaker 1: That's the brand and label. Get the project, man. Not 988 00:40:38,080 --> 00:40:40,680 Speaker 1: for everybody, it's on even die biz if you don't 989 00:40:40,719 --> 00:40:41,400 Speaker 1: know what even. 990 00:40:41,239 --> 00:40:42,160 Speaker 2: Do biz is. 991 00:40:42,719 --> 00:40:45,880 Speaker 1: It's basically a platform for the artists to give you, 992 00:40:46,120 --> 00:40:48,840 Speaker 1: the fan, the fam whatever you want to be considered 993 00:40:48,920 --> 00:40:51,480 Speaker 1: because it's all love the product, and you could give 994 00:40:51,560 --> 00:40:53,160 Speaker 1: us the money directly so we don't have to go 995 00:40:53,200 --> 00:40:54,640 Speaker 1: through third parties like streaming. 996 00:40:54,800 --> 00:40:56,439 Speaker 2: It will still go to streaming, all right. 997 00:40:56,520 --> 00:40:59,120 Speaker 1: So for all the streamers where you're a customed to streaming, 998 00:40:59,200 --> 00:41:00,840 Speaker 1: it will be there in a couple of months. But 999 00:41:00,960 --> 00:41:02,800 Speaker 1: if you want the music right now, you want to support, 1000 00:41:02,840 --> 00:41:05,000 Speaker 1: so we could keep doing what we're doing and keep 1001 00:41:05,120 --> 00:41:06,960 Speaker 1: like this thing going because it is a business. 1002 00:41:06,960 --> 00:41:09,080 Speaker 2: At the end of the day, it costs. It costs. 1003 00:41:09,080 --> 00:41:12,839 Speaker 1: It costs for to do everything, all right, So make 1004 00:41:12,880 --> 00:41:14,759 Speaker 1: sure you tap into that even di biz and that's 1005 00:41:14,840 --> 00:41:18,080 Speaker 1: all in my bio at jbiz a v on Instagram. 1006 00:41:18,480 --> 00:41:21,160 Speaker 1: And then also man shot with me on the barber 1007 00:41:21,160 --> 00:41:23,759 Speaker 1: tipe too, and you need a mobile personal barber like 1008 00:41:23,800 --> 00:41:28,040 Speaker 1: get with me at bingw mobile at l Yeah, we're 1009 00:41:28,080 --> 00:41:31,880 Speaker 1: making everything shape, man, and we also need people to 1010 00:41:32,080 --> 00:41:35,560 Speaker 1: also donate to our nonprofit program also all right, so 1011 00:41:35,640 --> 00:41:38,880 Speaker 1: sponsored service for a kid that's being WKS with the 1012 00:41:39,040 --> 00:41:42,520 Speaker 1: s dot org. And look, I'll give you all those links. 1013 00:41:42,600 --> 00:41:44,319 Speaker 1: Just just follow me and I could get you right. 1014 00:41:44,360 --> 00:41:47,040 Speaker 1: If you heard anything that struck your interest, just hit 1015 00:41:47,080 --> 00:41:48,480 Speaker 1: me in the DM and we could talk about it. 1016 00:41:48,920 --> 00:41:52,520 Speaker 3: It's biz, hey man, you ran it down like a professional. 1017 00:41:52,520 --> 00:41:53,759 Speaker 2: Brother, hey man, you got to. 1018 00:41:55,200 --> 00:41:57,160 Speaker 3: No man, this is good man. Appreciate you pulling up 1019 00:41:57,200 --> 00:42:00,400 Speaker 3: against your all success. Can't wait to see what you 1020 00:42:00,440 --> 00:42:01,600 Speaker 3: got coming up next with brother. 1021 00:42:01,640 --> 00:42:02,760 Speaker 2: Thank you, bro. 1022 00:42:03,000 --> 00:42:05,000 Speaker 3: And with that said, well you out. That's the pot. 1023 00:42:06,880 --> 00:42:08,680 Speaker 3: You've been listening to button Nomics and im your host 1024 00:42:08,719 --> 00:42:11,960 Speaker 3: Brandon Butler, Got comments, feedback? Want to be on the show. 1025 00:42:12,120 --> 00:42:15,320 Speaker 3: Send us an email today at Hello at butternomics dot com. 1026 00:42:15,480 --> 00:42:19,640 Speaker 3: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia Byksey Pegram, 1027 00:42:19,680 --> 00:42:22,560 Speaker 3: with marketing support from Queen and Nikki. Music provided by 1028 00:42:22,560 --> 00:42:25,520 Speaker 3: mister Hanky. If you haven't already, hit that subscribe button 1029 00:42:25,520 --> 00:42:27,600 Speaker 3: and never missed an episode, and be sure to follow 1030 00:42:27,680 --> 00:42:30,400 Speaker 3: us on all our social platforms at butter dot at l. 1031 00:42:30,960 --> 00:42:33,920 Speaker 3: Listen to buttteron Nomics on the iHeartRadio app, Apple Podcasts, 1032 00:42:34,000 --> 00:42:35,640 Speaker 3: or wherever you get your podcasts.