WEBVTT - Celebrity Influence and Black-Owned Luxury Brands

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<v Speaker 1>Earners. What's up.

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<v Speaker 2>by P and C Bank, a lot of people think

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<v Speaker 3>Do celebrity brands have less credibility in the spirit world?

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<v Speaker 3>Like are they looked at as like, oh, this is

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<v Speaker 3>not credible because a celebrity owns it?

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<v Speaker 4>No?

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<v Speaker 5>But I think that's become the cookie cutter approach, Like

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<v Speaker 5>everybody now the who's your celebrity?

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<v Speaker 6>You're like, damn you could you.

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<v Speaker 1>Taste it first?

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<v Speaker 6>Ebody?

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<v Speaker 1>Yeah?

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<v Speaker 6>And then a lot of them don't work.

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<v Speaker 5>I think, you know, we all see the successes and

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<v Speaker 5>think like it's a recipe in a formula, and sometimes

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<v Speaker 5>it just isn't like that there's been a lot of

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<v Speaker 5>celebrity failures out there as well.

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<v Speaker 3>So let me ask you that it's a French name

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<v Speaker 3>that has well previously. I don't think it has it

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<v Speaker 3>on these bottles, but it has the locations of Frank

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<v Speaker 3>Central Pe went automatically expect it was owned by somebody black.

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<v Speaker 3>But you're doing interviews, so obviously you're you're in the forefront.

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<v Speaker 3>Do you ever think did you ever think about not

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<v Speaker 3>putting yourself out there, because a lot of times, unfortunately,

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<v Speaker 3>it's like once we realize something is black, it's too No. Well,

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<v Speaker 3>two things happen. The white people classified as black brand,

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<v Speaker 3>and even some black people might look at it different way.

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<v Speaker 6>Yeah.

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<v Speaker 3>So but then on the other side, you could put

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<v Speaker 3>you get supporting a black business, right like Carmelo, and

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<v Speaker 3>he probably did that because you're from Baltimore, you're black.

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<v Speaker 3>It's like, okay, he's black, he has a one, why

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<v Speaker 3>not show him love? So it's it can go either way.

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<v Speaker 3>But I can see how you know, being labeled as

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<v Speaker 3>like a black business a black brand can be harmful.

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<v Speaker 6>Yeah. So in the beginning, though I did not.

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<v Speaker 5>In my PR team, the PR team is like adamant

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<v Speaker 5>that I get out there and talk about myself being

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<v Speaker 5>the owner and founder because I had no interest. I

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<v Speaker 5>wanted the product to live on itself for that very reason,

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<v Speaker 5>I didn't want it to be stigmatized as like a

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<v Speaker 5>black on brand, and we deal with that to this day.

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<v Speaker 5>So I tell everybody, yes, it's owned by a black person,

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<v Speaker 5>but it's not only for black people.

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<v Speaker 6>And I have to say that because everyone's like black Rose.

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<v Speaker 5>I'm just like, come on, you know what I mean, Like, no,

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<v Speaker 5>it's a luxury rose from the south of France, from

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<v Speaker 5>Sanchol Pai that's owned by a black man.

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<v Speaker 6>So you totally get that.

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<v Speaker 5>I think the challenging part was to make sure that

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<v Speaker 5>it did look and feel luxury right, because you could

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<v Speaker 5>say your high end luxury wine and then the.

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<v Speaker 6>Ship be bootlegscuse my lag, We're sorry about that.

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<v Speaker 5>But so for us, it was it was important that

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<v Speaker 5>all everything about it felt like the competitive set. So

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<v Speaker 5>you can never say all but that's less than. There's

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<v Speaker 5>nothing less than about this product. We can go toe

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<v Speaker 5>to toe with the best of them. And I never

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<v Speaker 5>set my goals on being the number one black owned

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<v Speaker 5>rose brand in the world.

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<v Speaker 6>Now I want to be the number one rose brand

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<v Speaker 6>in the world period.

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<v Speaker 2>Yeah, I mean so the white one obviously, and you

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<v Speaker 2>said you're going into red.

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<v Speaker 1>I'm just trying to think now, like.

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<v Speaker 2>Your putting you have the PR team yep, right, we

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<v Speaker 2>obviously know you're the owner who's coming up with the

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<v Speaker 2>ideas for expansion. Who's a part of the team that

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<v Speaker 2>that has helped this grow so fast in such a

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<v Speaker 2>short time, right, because we're talking maybe three to four years.

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<v Speaker 2>So who's the people that are around you that have

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<v Speaker 2>helped you get here in a sense of did you,

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<v Speaker 2>you know, create relationships as you've grown from brand obviously,

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<v Speaker 2>from owed to a spade obviously, maybe with the people

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<v Speaker 2>that the are you looking at people like as you're grown,

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<v Speaker 2>Like I like this person when I start mine, I

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<v Speaker 2>want to come back and find this part.

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<v Speaker 1>How did you build a team? Who is the team?

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<v Speaker 6>Yes?

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<v Speaker 5>When I built so the team is still only four

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<v Speaker 5>of us, which is crazy. We do a lot of

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<v Speaker 5>and that's the internal sales.

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<v Speaker 1>The whole team is almost in.

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<v Speaker 6>Yeah for the most part.

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<v Speaker 5>First, but again I take a very like outsourced mentality

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<v Speaker 5>to a lot of things. Right, so there's certain projects

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<v Speaker 5>will tap into the network. I know this person was

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<v Speaker 5>good at X when I worked on this brand. This

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<v Speaker 5>person was good at X when I worked on that brand.

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<v Speaker 5>You tap into them for those specific areas. The last

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<v Speaker 5>thing we wanted to do was to be so heavy

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<v Speaker 5>on salaries that we didn't have cash flow to do

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<v Speaker 5>what we needed to do to move So for the reason,

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<v Speaker 5>we didn't hire a lot of people. But yeah, we

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<v Speaker 5>definitely tap into those networks, Like there's group chats of

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<v Speaker 5>everything that happens labeled design behind Instagram captions, Like it

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<v Speaker 5>just flows around and then you have to bounce stuff

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<v Speaker 5>off of other people to really get that real input.

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<v Speaker 5>Not too many people because there's too many too much

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<v Speaker 5>feedback is bad. But the trusted in the circle through

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<v Speaker 5>over the years. Yeah, so let.

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<v Speaker 3>Me ask you this as far as the Rose and

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<v Speaker 3>the Blanco is concerned, Dude, you have an idea long

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<v Speaker 3>term vision, like in your perfect world, would it be

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<v Speaker 3>fifty to fifty split? Well, now you got the red

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<v Speaker 3>wine too, Is it like a fifty to fifty or

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<v Speaker 3>thirty three thirty three or is the Rose always going

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<v Speaker 3>to be the flagship product and the other ones are

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<v Speaker 3>kind of like ancillarious.

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<v Speaker 5>That's a good question, you know, ideally, because we started

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<v Speaker 5>with the Rose is going to it should always be

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<v Speaker 5>out flagship. But based upon the share market that white

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<v Speaker 5>wine and red wine has, you would think that they

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<v Speaker 5>will overtake the Rose someday. But for me personally, it's

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<v Speaker 5>gonna always be the Rose is a champion.

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<v Speaker 6>Yeah.

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<v Speaker 1>How much of your data is this consumed? Right?

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<v Speaker 2>Because do you have other interests outside of doing one?

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<v Speaker 1>Or is this wine is?

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<v Speaker 2>Because I'm listening to you talk and I'm like, you

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<v Speaker 2>know all the statistics for pretty well versed in this.

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<v Speaker 2>Does this consume most of your day or do you

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<v Speaker 2>have other interests and investment or something else?

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<v Speaker 5>I mean, for now, this is this is day in,

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<v Speaker 5>day out, and that's because we're at this inflection point

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<v Speaker 5>where you gotta either you go now or the window

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<v Speaker 5>and it's gonna be closed.

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<v Speaker 6>Right, So we have to focus. I have to focus.

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<v Speaker 5>It's important to know what my competitors doing, what's happening

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<v Speaker 5>in the space. So I spend a good portion of

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<v Speaker 5>my day. My girl will probably say, way too much

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<v Speaker 5>of my day this on this business.

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<v Speaker 2>So the people that you used to work for now

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<v Speaker 2>you're the biggest competitors, Oh for sure.

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<v Speaker 5>Yeah, and they all watching like you look at LinkedIn

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<v Speaker 5>and your Instagram story's like, oh all of them.

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<v Speaker 1>You know what I'm saying, she's looking at my story.

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<v Speaker 6>Yeah, yeah, yeah.

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<v Speaker 3>Has there been any negative issues, feedback or anything, you.

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<v Speaker 6>Mean from previous Yeah?

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<v Speaker 1>For sure.

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<v Speaker 5>I mean, uh, you know, Jay's a big name. People

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<v Speaker 5>use his name for clickbait. I don't say it, but

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<v Speaker 5>people see aces spades and then it becomes like, oh

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<v Speaker 5>you work for jay Z. I never say that, you

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<v Speaker 5>know what I mean? So you deal with that. I

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<v Speaker 5>haven't heard that personally, but I know that's probably a

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<v Speaker 5>sore spot over there, right. And then for the previous company,

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<v Speaker 5>you know, they never think they never thought that I

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<v Speaker 5>could leave and do something like this. So and we're

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<v Speaker 5>growing and we and we're nipping at their heels and

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<v Speaker 5>we are the younger, cooler, great tasting rose.

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<v Speaker 2>Like you want to say something, Yeah.

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<v Speaker 4>An illegal alien from Guatemala charged with raping a child

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