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Speaker 1: Earners. What's up.

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Speaker 2: You ever walk into a small business and everything just

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Speaker 2: works like The checkout is fast, the receipts are digital,

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Speaker 2: tipping is a breeze, and you're out the door before

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Speaker 2: the line even builds. Odds are they're using Square. We

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Speaker 2: love supporting businesses that run on Square because it just

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Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 2: at a pop up market, or even one of our

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Speaker 2: merch partners, Square makes it easy for them to take payments,

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Speaker 2: manage inventory, and run their business with confidence, all from

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Speaker 2: one simple system. If you're a business owner or even

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Speaker 2: just thinking about launching something soon, Square is hands down

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Speaker 2: one of the best tools out there to help you start, run,

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Speaker 2: and grow. It's not just about payments, it's about giving

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Speaker 2: you time back so you can focus.

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Speaker 1: On what matters most Ready.

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Speaker 2: To see how Square can transform your business, visit Square

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Speaker 2: dot com backslash go backslash eyl to learn more that

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Speaker 2: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

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Speaker 2: Let's Square handle the back end so you can keep

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Speaker 2: pushing your vision forward. This episode is brought to you

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Speaker 2: by P and C Bank, a lot of people think

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Speaker 2: podcasts about work are boring, and sure they definitely can be,

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Speaker 2: but understanding of professional's routine shows us how they achieve

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Speaker 2: their success little by little, day after day. It's like

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Speaker 2: banking with P and C Bank. It might seem boring

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Speaker 2: to save, plan and make calculated decisions with your bank,

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Speaker 2: but keeping your money boring is what helps you live

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Speaker 2: or more happily fulfilled life. P and C Bank Brilliantly

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Speaker 2: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

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Speaker 2: five is a service mark of the PNC Financial Service Group, Inc.

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Speaker 2: P and C Bank National Association Member FDIC.

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Speaker 3: Do celebrity brands have less credibility in the spirit world?

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Speaker 3: Like are they looked at as like, oh, this is

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Speaker 3: not credible because a celebrity owns it?

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Speaker 4: No?

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Speaker 5: But I think that's become the cookie cutter approach, Like

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Speaker 5: everybody now the who's your celebrity?

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Speaker 6: You're like, damn you could you.

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Speaker 1: Taste it first?

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Speaker 6: Ebody?

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Speaker 1: Yeah?

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Speaker 6: And then a lot of them don't work.

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Speaker 5: I think, you know, we all see the successes and

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Speaker 5: think like it's a recipe in a formula, and sometimes

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Speaker 5: it just isn't like that there's been a lot of

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Speaker 5: celebrity failures out there as well.

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Speaker 3: So let me ask you that it's a French name

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Speaker 3: that has well previously. I don't think it has it

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Speaker 3: on these bottles, but it has the locations of Frank

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Speaker 3: Central Pe went automatically expect it was owned by somebody black.

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Speaker 3: But you're doing interviews, so obviously you're you're in the forefront.

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Speaker 3: Do you ever think did you ever think about not

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Speaker 3: putting yourself out there, because a lot of times, unfortunately,

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Speaker 3: it's like once we realize something is black, it's too No. Well,

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Speaker 3: two things happen. The white people classified as black brand,

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Speaker 3: and even some black people might look at it different way.

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Speaker 6: Yeah.

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Speaker 3: So but then on the other side, you could put

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Speaker 3: you get supporting a black business, right like Carmelo, and

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Speaker 3: he probably did that because you're from Baltimore, you're black.

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Speaker 3: It's like, okay, he's black, he has a one, why

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Speaker 3: not show him love? So it's it can go either way.

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Speaker 3: But I can see how you know, being labeled as

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Speaker 3: like a black business a black brand can be harmful.

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Speaker 6: Yeah. So in the beginning, though I did not.

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Speaker 5: In my PR team, the PR team is like adamant

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Speaker 5: that I get out there and talk about myself being

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Speaker 5: the owner and founder because I had no interest. I

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Speaker 5: wanted the product to live on itself for that very reason,

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Speaker 5: I didn't want it to be stigmatized as like a

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Speaker 5: black on brand, and we deal with that to this day.

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Speaker 5: So I tell everybody, yes, it's owned by a black person,

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Speaker 5: but it's not only for black people.

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Speaker 6: And I have to say that because everyone's like black Rose.

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Speaker 5: I'm just like, come on, you know what I mean, Like, no,

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Speaker 5: it's a luxury rose from the south of France, from

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Speaker 5: Sanchol Pai that's owned by a black man.

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Speaker 6: So you totally get that.

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Speaker 5: I think the challenging part was to make sure that

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Speaker 5: it did look and feel luxury right, because you could

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Speaker 5: say your high end luxury wine and then the.

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Speaker 6: Ship be bootlegscuse my lag, We're sorry about that.

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Speaker 5: But so for us, it was it was important that

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Speaker 5: all everything about it felt like the competitive set. So

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Speaker 5: you can never say all but that's less than. There's

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Speaker 5: nothing less than about this product. We can go toe

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Speaker 5: to toe with the best of them. And I never

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Speaker 5: set my goals on being the number one black owned

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Speaker 5: rose brand in the world.

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Speaker 6: Now I want to be the number one rose brand

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Speaker 6: in the world period.

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Speaker 2: Yeah, I mean so the white one obviously, and you

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Speaker 2: said you're going into red.

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Speaker 1: I'm just trying to think now, like.

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Speaker 2: Your putting you have the PR team yep, right, we

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Speaker 2: obviously know you're the owner who's coming up with the

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Speaker 2: ideas for expansion. Who's a part of the team that

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Speaker 2: that has helped this grow so fast in such a

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Speaker 2: short time, right, because we're talking maybe three to four years.

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Speaker 2: So who's the people that are around you that have

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Speaker 2: helped you get here in a sense of did you,

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Speaker 2: you know, create relationships as you've grown from brand obviously,

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Speaker 2: from owed to a spade obviously, maybe with the people

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Speaker 2: that the are you looking at people like as you're grown,

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Speaker 2: Like I like this person when I start mine, I

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Speaker 2: want to come back and find this part.

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Speaker 1: How did you build a team? Who is the team?

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Speaker 6: Yes?

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Speaker 5: When I built so the team is still only four

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Speaker 5: of us, which is crazy. We do a lot of

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Speaker 5: and that's the internal sales.

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Speaker 1: The whole team is almost in.

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Speaker 6: Yeah for the most part.

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Speaker 5: First, but again I take a very like outsourced mentality

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Speaker 5: to a lot of things. Right, so there's certain projects

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Speaker 5: will tap into the network. I know this person was

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Speaker 5: good at X when I worked on this brand. This

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Speaker 5: person was good at X when I worked on that brand.

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Speaker 5: You tap into them for those specific areas. The last

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Speaker 5: thing we wanted to do was to be so heavy

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Speaker 5: on salaries that we didn't have cash flow to do

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Speaker 5: what we needed to do to move So for the reason,

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Speaker 5: we didn't hire a lot of people. But yeah, we

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Speaker 5: definitely tap into those networks, Like there's group chats of

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Speaker 5: everything that happens labeled design behind Instagram captions, Like it

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Speaker 5: just flows around and then you have to bounce stuff

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Speaker 5: off of other people to really get that real input.

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Speaker 5: Not too many people because there's too many too much

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Speaker 5: feedback is bad. But the trusted in the circle through

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Speaker 5: over the years. Yeah, so let.

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Speaker 3: Me ask you this as far as the Rose and

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Speaker 3: the Blanco is concerned, Dude, you have an idea long

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Speaker 3: term vision, like in your perfect world, would it be

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Speaker 3: fifty to fifty split? Well, now you got the red

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Speaker 3: wine too, Is it like a fifty to fifty or

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Speaker 3: thirty three thirty three or is the Rose always going

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Speaker 3: to be the flagship product and the other ones are

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Speaker 3: kind of like ancillarious.

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Speaker 5: That's a good question, you know, ideally, because we started

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Speaker 5: with the Rose is going to it should always be

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Speaker 5: out flagship. But based upon the share market that white

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Speaker 5: wine and red wine has, you would think that they

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Speaker 5: will overtake the Rose someday. But for me personally, it's

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Speaker 5: gonna always be the Rose is a champion.

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Speaker 6: Yeah.

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Speaker 1: How much of your data is this consumed? Right?

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Speaker 2: Because do you have other interests outside of doing one?

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Speaker 1: Or is this wine is?

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Speaker 2: Because I'm listening to you talk and I'm like, you

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Speaker 2: know all the statistics for pretty well versed in this.

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Speaker 2: Does this consume most of your day or do you

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Speaker 2: have other interests and investment or something else?

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Speaker 5: I mean, for now, this is this is day in,

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Speaker 5: day out, and that's because we're at this inflection point

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Speaker 5: where you gotta either you go now or the window

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Speaker 5: and it's gonna be closed.

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Speaker 6: Right, So we have to focus. I have to focus.

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Speaker 5: It's important to know what my competitors doing, what's happening

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Speaker 5: in the space. So I spend a good portion of

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Speaker 5: my day. My girl will probably say, way too much

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Speaker 5: of my day this on this business.

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Speaker 2: So the people that you used to work for now

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Speaker 2: you're the biggest competitors, Oh for sure.

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Speaker 5: Yeah, and they all watching like you look at LinkedIn

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Speaker 5: and your Instagram story's like, oh all of them.

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Speaker 1: You know what I'm saying, she's looking at my story.

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Speaker 6: Yeah, yeah, yeah.

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Speaker 3: Has there been any negative issues, feedback or anything, you.

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Speaker 6: Mean from previous Yeah?

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Speaker 1: For sure.

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Speaker 5: I mean, uh, you know, Jay's a big name. People

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Speaker 5: use his name for clickbait. I don't say it, but

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Speaker 5: people see aces spades and then it becomes like, oh

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Speaker 5: you work for jay Z. I never say that, you

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Speaker 5: know what I mean? So you deal with that. I

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Speaker 5: haven't heard that personally, but I know that's probably a

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Speaker 5: sore spot over there, right. And then for the previous company,

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Speaker 5: you know, they never think they never thought that I

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Speaker 5: could leave and do something like this. So and we're

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Speaker 5: growing and we and we're nipping at their heels and

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Speaker 5: we are the younger, cooler, great tasting rose.

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Speaker 2: Like you want to say something, Yeah.

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Speaker 4: An illegal alien from Guatemala charged with raping a child

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Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 4: accused of murdering a Texas man of Venezuelan charged with

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Speaker 4: filming and selling child pornography in Michigan. These are just

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Speaker 4: some of the heinous migrant criminals caught because of President

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Speaker 4: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 4: crossings are at the lowest levels ever recorded, and over

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Speaker 4: one hundred thousand illegal aliens have been arrested. If you

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Speaker 4: are here illegally, your next you will be fine nearly

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Speaker 4: one thousand dollars a day, imprisoned and deported, you will

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Speaker 4: never return. But if you register using our CBP home

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Speaker 4: app and leave now, you could be allowed to return legally.

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Speaker 4: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 4: border and families will be protected.

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Speaker 6: Sponsored by the United States Department of Homeland Security.