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Speaker 1: I'm Anya Alvarez and welcome to Serving Pancakes. We're here

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Speaker 1: at Love's First Serve in Atlanta, and I have two

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Speaker 1: very special guests with me today. Ari Chambers, post and

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Speaker 1: analysts on ESPN and also the founder of Highlight Her,

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Speaker 1: one of the first and fastest growing social platforms one

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Speaker 1: percent dedicated to covering women's sports. And I'm also joined

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Speaker 1: by Jenny When, co founder and CEO of the Sports Bra,

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Speaker 1: a bar dedicated to women's sports. Thank you guys for

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Speaker 1: being with me today and coming to Atlanta.

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Speaker 2: Oh my gosh, I'm totally stoked to be here.

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Speaker 3: When I got the when I got the invite out,

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Speaker 3: I was just like, yes, and.

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Speaker 4: And it's a party. I mean, hey, you know me

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Speaker 4: and I. You don't know this about us. The Atlanta

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Speaker 4: is our.

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Speaker 1: City, so it is our city. We've had we have

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Speaker 1: some memories now we do.

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Speaker 2: We have lots of movies.

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Speaker 1: You two know each other, oh dearly.

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Speaker 2: I mean, I feel like women's sports spaces is all

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Speaker 2: about this.

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Speaker 1: It is.

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Speaker 4: And I remember when you were founding your when you

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Speaker 4: when you're in the midst of founding and one thing

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Speaker 4: I love about you is you're so passionate about what

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Speaker 4: you do and you have the vision, but you also

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Speaker 4: have the execution. And just think of how rapidly it

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Speaker 4: has grown throughout like the past, what four or five years?

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Speaker 4: Has it been that long?

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Speaker 2: Two and a half?

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Speaker 4: Two and a half. That's crazy, and that's how like

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Speaker 4: that that's to say, like, look at it in two

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Speaker 4: and a half years. I'm thinking it's like five and

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Speaker 4: it's growing fast. Two and a half is nothing me.

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Speaker 2: I know, I hear, I hear you.

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Speaker 3: But the thing is is that, yes, great vision and

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Speaker 3: the execution part is a team effort, like from team

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Speaker 3: minus day one.

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Speaker 2: I've had incredible support.

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Speaker 3: From community, community members, other people who have a ton

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Speaker 3: more experience than me. But the thing is is women's

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Speaker 3: sports is a space where people want to see it thrive, absolutely,

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Speaker 3: and so they come and they join and you know,

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Speaker 3: nobody does it alone.

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Speaker 4: It's a community.

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Speaker 2: It is one thousand.

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Speaker 1: Percent sorry with you. When you founded Highlight Her, I

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Speaker 1: feel like that was so much about community, was about

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Speaker 1: what you were building within Highlight Her and showing that

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Speaker 1: there was a fan base that wanted to support women's sports.

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Speaker 1: So tell me a little bit about when you first

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Speaker 1: founded that and what was the inspiration behind that.

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Speaker 4: The entire point of highlight Her is to uplift and

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Speaker 4: empower women and girls in sport and culture, and so

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Speaker 4: that's the origin of it. I wanted a space where

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Speaker 4: we can not only be seen, but be safe as

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Speaker 4: we're being seen, so we can be empowered to be

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Speaker 4: great no matter.

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Speaker 1: What level or sport we play or do.

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Speaker 4: And so and I say we because when Highlighter first started,

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Speaker 4: it would feature everyday people along with the elite athletes.

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Speaker 4: It would feature youth as well as elderly. It was

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Speaker 4: a space for everybody. So when Geny made the sports Bra,

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Speaker 4: it's a space. It's a space for a community to

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Speaker 4: see each other, and I wanted that to be a

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Speaker 4: virtual space for people to see each other. It's all

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Speaker 4: about visibility, representation, and empowerment and even beyond that, being

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Speaker 4: able to like post embarrassing moments. I don't know if

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Speaker 4: you all remember the origins of Highlighter, but like it

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Speaker 4: wasn't just all the glory and the w's, but like

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Speaker 4: sometimes we got to post the losses, We got to

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Speaker 4: post the funny moments in between, because it's not all

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Speaker 4: like go, team Go. Sometimes sometimes like dang, you fail,

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Speaker 4: that's hilarious and you can just laugh at yourself, just

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Speaker 4: make it a lighter space.

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Speaker 3: And not just that, but that authenticity, yeah, draws people in.

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Speaker 3: And it's like we're not perfect athletes, you know that

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Speaker 3: we hold up on pedestals, are not perfect. And when

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Speaker 3: we create, when you kind of break that barrier between

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Speaker 3: like the people and the athlete, there is a community

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Speaker 3: that builds from that, and there's an authenticity that people

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Speaker 3: buy into and then they follow more because they see

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Speaker 3: themselves in them versus like just a reflection of great

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Speaker 3: statistics or just a reflection of elite athleticism. So I

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Speaker 3: think that what you did with highlight her and the BRA,

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Speaker 3: like there's so much.

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Speaker 1: Of the BRA.

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Speaker 2: I love that, Like the BRA. Cool kids call it

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Speaker 2: the BRA.

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Speaker 4: I'm going to call it the BRA.

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Speaker 3: Yeah, absolutely, cool kid. Yeah, But like that the alignment

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Speaker 3: is so there. And when you talk about safety, I

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Speaker 3: mean that's one of the main reasons I opened the

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Speaker 3: BRA too. It was just like, you know, I grew

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Speaker 3: up in Portland and those spaces sports bars just never

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Speaker 3: felt safe for people who look like me. So I

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Speaker 3: just I'm just thrilled to be here and like to

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Speaker 3: be a part of you know this inaugural game day, Like,

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Speaker 3: oh my gosh, so awesome.

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Speaker 4: I want to add to it. Sorry really quick. It's

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Speaker 4: before highlighter. I didn't know how many different sports were

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Speaker 4: so underserved, and so like, as you're airing the different

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Speaker 4: sports on the BRA, as we're posting about different sports,

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Speaker 4: like people didn't know about collegiate bowling. They didn't know

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Speaker 4: about how you know, exciting volleyball could be. Like they

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Speaker 4: didn't know about the origin of lacrosse. Like there are

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Speaker 4: things that were missing with coverage, and there are things

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Speaker 4: that are missing with airtime and just being able to

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Speaker 4: consume the sports. So like, let it be a learning

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Speaker 4: process between consuming the social media or being able to

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Speaker 4: be at a bar that can show you an array

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Speaker 4: of games and moments in sports. And so it opens

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Speaker 4: up a possibility for people out there that didn't know

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Speaker 4: that it existed.

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Speaker 1: For women in particular, well, I think there's also more

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Speaker 1: overlap in terms of your journeys and your stories because

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Speaker 1: you've received pushback in terms of wanting to start a

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Speaker 1: women's sports that is so understood you couldn't find investors

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Speaker 1: in the beginning, and now we see the immense growth

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Speaker 1: that women's sports has had over the last couple of years,

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Speaker 1: even I would just say the last two or three

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Speaker 1: years has really just seen an exponential growth, and now

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Speaker 1: people are like, oh, maybe there is something here, maybe

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Speaker 1: we should invest, Maybe there are fans.

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Speaker 2: Oh yeah, so left the state.

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Speaker 1: How did you both overcome the doubt that other people

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Speaker 1: had in what you knew needed to be covered.

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Speaker 3: I mean, honestly, for me, I am very risk averse.

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Speaker 3: So I went into it wondering if it would work.

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Speaker 3: I wasn't sure, and you know, like when I thought

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Speaker 3: about the sports BRA, when I first had the idea,

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Speaker 3: I was like, let's see how it's worked in other places,

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Speaker 3: because I didn't know it was the first of its kind.

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Speaker 3: And so I got you know, I went and searched

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Speaker 3: for it and searched. I put in words in different orders,

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Speaker 3: and I was like, oh, this has not happened yet.

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Speaker 3: And then I started to think, why hasn't this happened yet?

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Speaker 3: And then it made me real nervous. But it got

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Speaker 3: to the point where I felt like I had to

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Speaker 3: give it a shot, and if I gave it a shot,

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Speaker 3: I would try everything that I could to make it successful.

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Speaker 3: And if it wasn't, I could at least say that

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Speaker 3: I gave it a shot and that somebody out there tried.

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Speaker 3: But to be honest, at the beginning, I wasn't sure

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Speaker 3: if it would work. And I think, you know, sometimes

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Speaker 3: as an entrepreneur, I feel like you have to kind

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Speaker 3: of fool yourself a little bit to just take that

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Speaker 3: next step to just you have to say to yourself, like,

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Speaker 3: I can do this, this, this is gonna work, just

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Speaker 3: to like get up in the morning and take that

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Speaker 3: next step.

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Speaker 1: On the first eight months, you guys cleared over a

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Speaker 1: million dollars in revenue work. Yeah, it was insane.

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Speaker 2: It was insane.

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Speaker 3: I mean when we opened the doors, we opened to

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Speaker 3: three thousand people and the bar seats forty so.

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Speaker 4: The lines were up a door, honey around the blot.

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Speaker 1: It was.

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Speaker 3: It was insane, and that was something that I didn't

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Speaker 3: see coming clearly. My first hire was eight employees because

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Speaker 3: I was like, we're having a small bar launch. You know,

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Speaker 3: it's going to take some time to build a clientele.

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Speaker 3: And our very first day off, I hired eight more

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Speaker 3: people and so I grossly underestimated all of that. But

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Speaker 3: I think that we were also coming out of a pandemic,

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Speaker 3: so there was a lot of factors, and then I

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Speaker 3: wasn't on social media very much, so I also so

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Speaker 3: got like a bunch of trolls and haters that came

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Speaker 3: out of the woodworks like hardcore, and I didn't know

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Speaker 3: how to deal with it because I've never dealt with

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Speaker 3: it before, so of course I had very thin skin.

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Speaker 3: I took it very personally, and there was one comment

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Speaker 3: I can't remember what it was, and I wrote it

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Speaker 3: out like three times and I erased it and then.

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Speaker 2: I was like, you know what, I'm just going to

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Speaker 2: go for a walk.

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Speaker 3: I went for a walk, came back and about sixteen people,

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Speaker 3: people I didn't know, strangers, had like come in and

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Speaker 3: defended the BRA And that's when I kind of realized,

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Speaker 3: you know what, for every one hater out there, there's

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Speaker 3: probably ten thousand people who think that this is important

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Speaker 3: and necessary, and that you know, for the times that

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Speaker 3: I don't have the words, the community will speak up.

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Speaker 4: And you might not have had the words, but you

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Speaker 4: had the foresight to do it. And I think that's

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Speaker 4: what it it takes. It takes foresight. And then going

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Speaker 4: back to what you said with the why, I was like,

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Speaker 4: why can't these things happen, like, why does it not exist?

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Speaker 4: Why does it not exist? And in my case, Highlight

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Speaker 4: is not the first women's sports coverage. I think I

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Speaker 4: believe espnW was the first one dead to women's sports

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Speaker 4: shot out Carol Stiff. But so why don't people pour

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Speaker 4: more into it? And if I have the capacity to

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Speaker 4: dedicate concerted and intentional energy towards it, I know the

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Speaker 4: power that it can bring just by empowering people to

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Speaker 4: be open about their stories, empowering people to get on

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Speaker 4: a platform and share what hasn't been shared before, and

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Speaker 4: so just genuine curiosity, genuine intention and honestly genuine rebellion.

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Speaker 4: I'm the only child nobody's ever told me no, like

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Speaker 4: that's just not a thing for me, and just be

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Speaker 4: like honestly, truly and so period only children out here,

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Speaker 4: we out here. But no, it's just like, why don't

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Speaker 4: people want to talk about our friends? Why don't people

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Speaker 4: recognize the greatness that is women's sports in a scalable magnitude?

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Speaker 4: Why don't people want to have a return on investment

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Speaker 4: because it is there? And so asking these questions and

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Speaker 4: not being afraid to push back when people say they

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Speaker 4: can't do things. Why can't you and challenging that. It's

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Speaker 4: challenging the people in the room who say, oh, that's

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Speaker 4: not possible. Why is it not possible? We have all

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Speaker 4: this money, we have all these resources. Put several people

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Speaker 4: on this and anytime you are making change or disruptive,

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Speaker 4: and it takes people who aren't afraid to be disruptive

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Speaker 4: to really push the envelope. I had nothing to lose, right,

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Speaker 4: I started with nothing, So if I were to fail,

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Speaker 4: I would have rested on nothing. But I knew women's

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Speaker 4: sports was something the athletes knew. It was something Jenny knew,

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Speaker 4: it was something you knew, it was something on you.

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Speaker 4: And so that's something we owed it to ask the

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Speaker 4: powers that be.

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Speaker 1: Like why not now we're here to watch volleyball period night,

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Speaker 1: the best sport. I know a lot of people know

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Speaker 1: you for covering WNBA and women's college basketball, but at heart,

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Speaker 1: you are a volleyball.

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Speaker 4: Let's be very clear, your girl war number seven. I

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Speaker 4: was a middle blocker. I'm not much of a hitter.

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Speaker 4: I'm not like a standing hitter, but like I was

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Speaker 4: a very great defensive front row girly and I coached

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Speaker 4: varsity volleyball for a while and I did club growing up,

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Speaker 4: Like I literally, it was volleyball and cheerleading for me.

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Speaker 4: In college, I decided to cheer. It's the same support

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Speaker 4: when you go to NC State. So like I am, literally,

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Speaker 4: volleyball is my core and I try to tell everybody

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Speaker 4: who will listen, and nobody cares. They're like, get back

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Speaker 4: in basketball. I'm fine, that's fine too. Whatever, we're both tall.

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Speaker 4: We're all tall. Not joking, but no, volleyball has my heart,

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Speaker 4: and I'm glad that the attention it's getting is showing that, Like,

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Speaker 4: it has a lot of people's hearts, and you can

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Speaker 4: love both, you can love it all, but I my

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Speaker 4: heart is with volleyball.

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Speaker 2: What about you, I'm kind of opposite.

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Speaker 3: My heart is with basketball. But shout out to Athletes Unlimited.

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Speaker 3: They invited me out to Arizona to watch my very

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Speaker 3: first pro volleyball matches and it was I lost my voice.

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Speaker 3: So in basketball, when I cheer, you cheer for like

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Speaker 3: a great pass, a great three pointer or whatever. In volleyball,

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Speaker 3: every single thing is amazing. A pass, a safe, a block.

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Speaker 3: There's not a single thing that happens on the volleyball

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Speaker 3: court that doesn't deserve like full throated cheering, and so

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Speaker 3: I had never witnessed that and the athleticism live. I mean,

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Speaker 3: we watch it all the time at the BRA, but

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Speaker 3: oh my god.

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Speaker 1: Oh we had the NCLA Championship.

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Speaker 2: It has been bonkers.

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Speaker 3: And to see you know, we've been open, you know,

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Speaker 3: just almost three years.

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Speaker 2: In April, swear it was five. I hear you.

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Speaker 3: I mean I got grays like we've been open for

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Speaker 3: fifteen years, a decade, but like year over year, watching

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Speaker 3: the volleyball fandom that show up into the bar is magic.

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Speaker 3: And it is the power of you know, we're talking

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Speaker 3: about kind of a chicken and egg situation. How can

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Speaker 3: you create fandom if you don't give people access to

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Speaker 3: watch it? And so when the BRA opened, we started,

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Speaker 3: you know, we showed all the major stuff, but we

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Speaker 3: started to show things like bowling, We showed the national

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Speaker 3: cheerleading stuff, and when we promoted it, people showed up

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Speaker 3: in droves to watch it. And same with like random

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Speaker 3: things like pickleball or we did a CrossFit watch party,

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Speaker 3: and like just when people see it, they obviously they

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Speaker 3: feel like they can be it right or that the

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Speaker 3: possibility is out there. And so I mean, the more

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Speaker 3: volleyball we can see on TV, and we're an all

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Speaker 3: ages bar, so we welcome kids to come in and

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Speaker 3: watch these games because if we can normalize it for

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Speaker 3: these kids, they can be like, yeah, that could be

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Speaker 3: me and yeah. Just so access and fandom are just

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Speaker 3: like this continuous circle. But yeah, so my first foray

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Speaker 3: into witnessing pro volleyball was like game changer for me.

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Speaker 1: I took my mom to the V and L Championships

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Speaker 1: in Texas this past year, and she had never watched

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Speaker 1: pro volleyball live and she was just so enamored by

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Speaker 1: these women and she was like, this is hardcore. Like immediately,

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Speaker 1: my mom is not sports person. I played golf growing up.

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Speaker 1: She went to my golf tournaments and that was her

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Speaker 1: extent exactly that was, and so her seeing how dynamic

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Speaker 1: it is and how athletic it is. And I remember

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Speaker 1: at certain points we were watching and you would see

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Speaker 1: these women jump and their knees were going above the

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Speaker 1: bottom of the net. Oh yeah, I mean they're jumping

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Speaker 1: up this high and she was like, I did not

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Speaker 1: know they could do that.

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Speaker 4: I think volleyball is such a sport for somebody who's

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Speaker 4: new to sports because you get the excitement every single position,

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Speaker 4: every cycle time they gather, Like I still have ah

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Speaker 4: Kill Go Kill stuck in my head from like when

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Speaker 4: I used to play like it ignites a different energy

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Speaker 4: in you, and then you want to root for people

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Speaker 4: no matter which team it is. You want to see

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Speaker 4: how they're going to cover the you know, cover the block.

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Speaker 4: You want to see them diving on the floor to

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Speaker 4: save something. It just shows a different level of grit

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Speaker 4: in heart that you don't get in other sports.

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Speaker 3: And there's so much joy in between points, like every

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Speaker 3: time they come together, Like there's not very many sports

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Speaker 3: where they every every point there's this like huddle.

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Speaker 1: It's a very team oriented sport too. It's it's one

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Speaker 1: of I think one of the only sports that I

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Speaker 1: can really think of where you really see every person

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Speaker 1: on the court playing a role at any point of

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Speaker 1: the game. I agree, and I have to say that

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Speaker 1: we at Love have some of the best, if not

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Speaker 1: the best players in the world. We pretty much have.

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Speaker 1: I mean, listen, we've got Jordan Poulter, Kelsey Robinson, Jordan Larson,

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Speaker 1: Justin Wong, we you know, members of the US women's

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Speaker 1: national team, Olympic gold medalists. We have recently signed Lexi Rodriguez,

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Speaker 1: who is one of the best Leberos ever to play

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Speaker 1: the game from Nebraska, and it's just been really exciting

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Speaker 1: to see even in the last year, the last year alone,

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Speaker 1: how much fandom there is around the sport, and I'm

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Speaker 1: just really excited for people to continue to get that exposure.

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Speaker 1: Why do you think people are starting to pay more

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Speaker 1: attention outside of just having access. What do you think

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Speaker 1: is changing about people's attitudes around women's sports and why.

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Speaker 4: I think that now that there's pro leagues for women

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Speaker 4: in the United States, you have a state side, front

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Speaker 4: row view of what your potential can be. So there

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Speaker 4: are more girls growing up thinking that they can be athletes,

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Speaker 4: knowing that they can be athletes, and they can stay

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Speaker 4: at home or close to home, and so it just

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Speaker 4: keeps them in sports longer. Also, sports are now cool,

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Speaker 4: so it's a really big brand boost for you to

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Speaker 4: stay in it. And so as when we were growing up,

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Speaker 4: it was kind of like, oh, she's sweaty, Like oh

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Speaker 4: my gosh, she's not going to be popular this whole thing.

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Speaker 4: But there's a different level of again visibility. I know

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Speaker 4: you wanted me to deviate from that, but there's a

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Speaker 4: different level of visibility that doesn't include the on court play.

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Speaker 4: It's like a, oh, I can have teammates and we

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Speaker 4: can be like showcased, and I can turn this into

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Speaker 4: a brand, and I can play in front of my

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Speaker 4: family into the pros. I can make money now, And

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Speaker 4: so all these questions make the next generation like know

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Speaker 4: that girls and women belong in sports. And I hate

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Speaker 4: to bring up the WNBA, but there's a generation now

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Speaker 4: who hasn't had to grow up without seeing women in

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Speaker 4: a professional space in the United States, and so they

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Speaker 4: don't know the alternative. They don't know that women weren't

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Speaker 4: supposed to be pro They're like, oh, this is normal.

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Speaker 4: So it's normalizing women in sports and normalizing the fact

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Speaker 4: that it can be a career. It's not just a

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Speaker 4: side hustle anymore. Or we're still obviously working towards the

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Speaker 4: sustainability of professional women athletes, but as a whole, the

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Speaker 4: progress is exponentially going and it's way better than when

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Speaker 4: we were growing up.

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Speaker 2: Ditto.

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Speaker 3: I mean echo everything that Ari just said, like one

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Speaker 3: hundred and I also want to like pay homage to

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Speaker 3: the business side of it period, Like people are seeing

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Speaker 3: Rois on the major games from tennis, basketball, soccer. I

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Speaker 3: mean those are kind of have been like the gateway

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Speaker 3: to like normalization of female athletes, and so I think

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Speaker 3: that there's also this explosion of what's the next frontier,

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Speaker 3: what's the next biggest thing? And I mean it is

365
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Speaker 3: just about time for volleyball to get their glory. I mean,

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Speaker 3: for however long, it's been the most popular sport for

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Speaker 3: girls in America for like one hundred years or something

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Speaker 3: crazy like it's massive, and then internationally it's even bigger.

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Speaker 3: And so why hasn't it gained the attention of these

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Speaker 3: other sports TBD? Who knows, But the time is now right,

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Speaker 3: And so I think that on the business side, people

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Speaker 3: are starting to look for what is the next thing.

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Speaker 3: We saw the PWHL launch last year and it's just

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Speaker 3: been lights out. We see unrivaled coming up, and just

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00:19:04,840 --> 00:19:07,840
Speaker 3: marketing has been off the chain, so it's always like, Okay,

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Speaker 3: who's next, and the wl's coming. People are stoked about lacrosse,

377
00:19:12,640 --> 00:19:15,960
Speaker 3: which is also a very old sport. So I think

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Speaker 3: it's just folks like really propping it up. And what

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00:19:19,920 --> 00:19:22,280
Speaker 3: we needed was kind of that gateway, and once those

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Speaker 3: floodgates kind of started to open boom and so you know,

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Speaker 3: the rising tide lifts all ships and that's what's happening.

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Speaker 3: So I think that there's a part of that too.

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Speaker 1: The ships are left it. I mean, we saw Nebraska

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Speaker 1: Memorial Stadium have over ninety two thousand That was so

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Speaker 1: crazy go watch a woman's volleyball and that was one

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Speaker 1: of the coolest things that I had ever seen in

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Speaker 1: just terms of the atmosphere and the environment. And they

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Speaker 1: sold out within forty eight hours when tickets went on sale,

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Speaker 1: And I think that is just another like when those

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Speaker 1: moments happen, it reinfor forces. Hey, we're doing the right

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Speaker 1: thing in terms of continuing to invest in this space,

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Speaker 1: and I think it's very self gratifying. I guess for

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Speaker 1: me too, because I've been in the space for so

394
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Speaker 1: long of shouting from the rooftops invest in women's sports,

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Speaker 1: to be like, finally people are getting it and seeing

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Speaker 1: just how valuable this space is across the spectrum. And

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Speaker 1: I think the other thing too that I really love

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Speaker 1: about how things are changing in terms of the narrative

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Speaker 1: of how we're starting to flip things on its head

400
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Speaker 1: in the women's sports space. It's not just women's sports,

401
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Speaker 1: not just for little girls. To inspire little girls. It's

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Speaker 1: to inspire men, inspire young boys. It's to help really

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Speaker 1: change the overall perception. I think of how we view

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Speaker 1: women in society and the roles of what they're capable

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Speaker 1: of doing. And I think we're just really seeing the

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Speaker 1: tides turn in a way that I have been waiting for.

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Speaker 1: And it's just a really exciting moment for all of us.

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Speaker 4: For sure, pushing the boundary in the brows was insane

409
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Speaker 4: to witness, and it wasn't like I hear dang moment.

410
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Speaker 4: Like they had a drone show to show that the

411
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Speaker 4: Nebraska broke the world record, and it was a world record.

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Speaker 4: People want to be there for history. This is not

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Speaker 4: only history, it's set the standard.

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Speaker 1: Right.

415
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Speaker 4: You see little girls, little boys, everything in between. Like

416
00:21:17,920 --> 00:21:21,480
Speaker 4: literally everybody was at that stadium enthused to watch volleyball,

417
00:21:21,840 --> 00:21:24,119
Speaker 4: and it just showed like I can be on the

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Speaker 4: stage too. I can be on the biggest stage playing

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Speaker 4: a sport I love. And again going back to what

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Speaker 4: we were saying about the Fairweather fan being enthused about volleyball,

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00:21:33,119 --> 00:21:34,879
Speaker 4: you see that camaraderie and you're like, I want that

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Speaker 4: for myself.

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Speaker 1: And going back a little bit towards the social media

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Speaker 1: side though, and these young women and athletes having the

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Speaker 1: opportunity to really take ownership of themselves in terms of

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Speaker 1: how they brand and market themselves to the public. What

427
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Speaker 1: would you like to see change in terms of how

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Speaker 1: social media is being used to continue to promote women's sports.

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Speaker 4: I want to talk directly to the athletes when I

430
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Speaker 4: say this, don't be afraid to put yourself out there.

431
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Speaker 4: A lot of times I speak to people who aren't

432
00:22:05,280 --> 00:22:09,200
Speaker 4: in basketball and they are so afraid of like they

433
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Speaker 4: want to overstrategize it.

434
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Speaker 1: Just be yourself.

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00:22:11,720 --> 00:22:14,399
Speaker 4: People are gonna fall in love with you. Just be yourself.

436
00:22:14,440 --> 00:22:16,919
Speaker 4: Don't be afraid to share your story, Don't be afraid

437
00:22:16,960 --> 00:22:18,480
Speaker 4: to post what you want to post. Don't be afraid

438
00:22:18,520 --> 00:22:21,280
Speaker 4: to show your day. People are interested in it. And

439
00:22:21,880 --> 00:22:24,040
Speaker 4: if we can just empower everybody to be present on

440
00:22:24,040 --> 00:22:26,560
Speaker 4: social media, you would be shocked how much money there

441
00:22:26,600 --> 00:22:28,840
Speaker 4: is to be made for these women athletes, how much

442
00:22:28,920 --> 00:22:32,720
Speaker 4: visibility it gives them, how much increased interest it will have.

443
00:22:33,200 --> 00:22:35,520
Speaker 4: And so I would say take the strategy away when

444
00:22:35,520 --> 00:22:38,440
Speaker 4: you're first starting out and just be present, be present

445
00:22:38,640 --> 00:22:42,360
Speaker 4: and know with all the bad that you anticipate, there's

446
00:22:42,359 --> 00:22:43,480
Speaker 4: going to be so much more good.

447
00:22:43,840 --> 00:22:45,920
Speaker 1: There's so much more good. Are you getting a little

448
00:22:45,960 --> 00:22:48,040
Speaker 1: bit more social savvy now that you have?

449
00:22:48,400 --> 00:22:52,199
Speaker 3: I had to, but kind of like already, like I

450
00:22:52,200 --> 00:22:55,119
Speaker 3: started with nothing right, And so when I first opened

451
00:22:55,119 --> 00:22:57,840
Speaker 3: the BRA, I started a social media platform, and then

452
00:22:57,880 --> 00:23:00,199
Speaker 3: I was super authentic with it. I was like, we

453
00:23:00,240 --> 00:23:02,720
Speaker 3: don't know what we're doing, and you know, whatever challenges

454
00:23:02,760 --> 00:23:04,680
Speaker 3: we had, we kind of used it as a joke

455
00:23:04,720 --> 00:23:06,639
Speaker 3: and also kind of a learning tool and like a

456
00:23:06,640 --> 00:23:09,200
Speaker 3: way to connect with the people who are following us

457
00:23:09,840 --> 00:23:11,480
Speaker 3: and j D and all the time.

458
00:23:11,720 --> 00:23:12,840
Speaker 2: Yeah, I mean I was just like.

459
00:23:14,320 --> 00:23:16,439
Speaker 3: And And one thing, when I run into people at

460
00:23:16,600 --> 00:23:18,679
Speaker 3: in the early stages, they were like, I love who's

461
00:23:18,680 --> 00:23:20,600
Speaker 3: doing your social media? I love how authentic and it

462
00:23:20,640 --> 00:23:23,040
Speaker 3: tells the story and like I feel like I know you.

463
00:23:23,080 --> 00:23:25,159
Speaker 3: And I was just like, that's it. It's because I

464
00:23:25,160 --> 00:23:27,679
Speaker 3: didn't have a strategy. It was kind of like I

465
00:23:27,720 --> 00:23:29,720
Speaker 3: don't know how to do this, so everyone's going to

466
00:23:29,800 --> 00:23:31,920
Speaker 3: come along with me for the ride. But one thing,

467
00:23:32,080 --> 00:23:34,919
Speaker 3: you know, I actually overheard one of the volleyball players

468
00:23:34,920 --> 00:23:38,159
Speaker 3: one time talking to a media social media strategist and

469
00:23:38,320 --> 00:23:40,800
Speaker 3: He was just like, if you think about it, you

470
00:23:41,000 --> 00:23:44,720
Speaker 3: have your original content that no one else has exactly

471
00:23:44,720 --> 00:23:48,520
Speaker 3: do you, and you'll have the only content of that exactly.

472
00:23:48,560 --> 00:23:49,919
Speaker 3: And he was just like, what are you interested? And

473
00:23:49,920 --> 00:23:51,880
Speaker 3: she was like, I love puppies and I want to volunteer.

474
00:23:51,880 --> 00:23:53,919
Speaker 3: And he was like, bring your phone with you. And

475
00:23:53,960 --> 00:23:56,520
Speaker 3: people would be like, oh my god, puppies and you know,

476
00:23:57,040 --> 00:23:59,240
Speaker 3: and then work with you know, a nonprofit or something,

477
00:23:59,359 --> 00:24:02,199
Speaker 3: and it all times together and that original content is you.

478
00:24:03,280 --> 00:24:06,400
Speaker 4: And then the media, sorry, very quickly the media. If

479
00:24:06,400 --> 00:24:08,000
Speaker 4: you want to start your own brand, do it Like

480
00:24:08,400 --> 00:24:10,879
Speaker 4: I highlighter. We weren't on the market for two and

481
00:24:10,880 --> 00:24:13,120
Speaker 4: a half years, so I was DM and people like, hey,

482
00:24:13,440 --> 00:24:15,879
Speaker 4: this is all right behind this. Can you follow this patform?

483
00:24:15,920 --> 00:24:19,600
Speaker 4: And it's just the shamelessness of getting your following up

484
00:24:19,640 --> 00:24:22,639
Speaker 4: and being consistent and being humble enough to know that

485
00:24:22,760 --> 00:24:24,880
Speaker 4: you have to grow. You have to start from somewhere.

486
00:24:25,200 --> 00:24:28,640
Speaker 4: And I'm listening to your following what do they want

487
00:24:28,640 --> 00:24:30,919
Speaker 4: to see? Not say oh, I can't dedicate this to this,

488
00:24:31,040 --> 00:24:34,040
Speaker 4: because I think that this listen to people, listen to

489
00:24:34,080 --> 00:24:35,399
Speaker 4: what they want, and go where the.

490
00:24:35,400 --> 00:24:38,440
Speaker 2: People are and stay authentic and stay authentic.

491
00:24:39,000 --> 00:24:41,720
Speaker 1: Now you have to unfortunately wrap this, but I want

492
00:24:41,720 --> 00:24:42,119
Speaker 1: to het me.

493
00:24:42,200 --> 00:24:45,760
Speaker 3: I'm we're just gonna talk in you guys have to

494
00:24:45,800 --> 00:24:46,719
Speaker 3: clean up around us.

495
00:24:48,240 --> 00:24:50,119
Speaker 1: I want to know what's next for the two of you.

496
00:24:50,480 --> 00:24:51,440
Speaker 1: What's on the horizon.

497
00:24:51,640 --> 00:24:51,880
Speaker 2: Oof.

498
00:24:52,240 --> 00:24:53,960
Speaker 3: I mean, I feel like a lot of folks know this,

499
00:24:54,160 --> 00:24:58,920
Speaker 3: but the sports Bras franchising, we're going national period. So yeah,

500
00:24:59,000 --> 00:25:02,160
Speaker 3: it's a pros us. But we are full steam ahead.

501
00:25:02,200 --> 00:25:05,960
Speaker 3: Twenty twenty five is looking big for us, so I'm

502
00:25:06,040 --> 00:25:09,359
Speaker 3: really excited. Slash frightened, but that has been my mo

503
00:25:09,600 --> 00:25:12,280
Speaker 3: for about the last three years, so we're going to

504
00:25:12,359 --> 00:25:12,800
Speaker 3: keep doing that.

505
00:25:13,119 --> 00:25:13,560
Speaker 1: It's great.

506
00:25:13,640 --> 00:25:16,040
Speaker 4: Yeah, I'm gonna speak it into existence. I want analysts

507
00:25:16,080 --> 00:25:19,040
Speaker 4: work for volleyball and gymnastics and continue to do special

508
00:25:19,040 --> 00:25:21,359
Speaker 4: features in storytelling. I am walking on my purpose. So

509
00:25:21,520 --> 00:25:24,679
Speaker 4: there's nothing that I would say I would change outside

510
00:25:24,680 --> 00:25:27,639
Speaker 4: of adding volleyball analysis, but I want to continue to

511
00:25:27,800 --> 00:25:29,000
Speaker 4: storytell on women's sports.

512
00:25:29,840 --> 00:25:33,159
Speaker 1: Well, I'm excited to continue watching everything that you both do,

513
00:25:33,359 --> 00:25:35,760
Speaker 1: and thank you for joining us. And I'll see you

514
00:25:35,800 --> 00:25:36,520
Speaker 1: at tonight's game.

515
00:25:36,800 --> 00:25:38,320
Speaker 4: Yeah you will, hear me.

516
00:25:40,640 --> 00:25:43,320
Speaker 1: I hope you are the loudest person I want to

517
00:25:43,480 --> 00:25:46,479
Speaker 1: I want to hear it all like I almost want

518
00:25:46,520 --> 00:25:48,120
Speaker 1: to ask for a sample now, but for the sake

519
00:25:48,119 --> 00:25:50,199
Speaker 1: of our audio person, I'm just gonna spare them.

520
00:25:50,720 --> 00:25:54,200
Speaker 2: You'll see a lot of me. Okay, thank you, thank you,

521
00:25:54,400 --> 00:25:54,639
Speaker 2: thank you.

522
00:25:57,680 --> 00:26:01,160
Speaker 5: Serving Pancakes is an iHeart women's sports for and partnership

523
00:26:01,240 --> 00:26:04,199
Speaker 5: with Deep Blue Sports and Entertainment. You can find us

524
00:26:04,240 --> 00:26:07,280
Speaker 5: on the iHeartRadio app, Apple Podcasts, or wherever you get

525
00:26:07,280 --> 00:26:11,360
Speaker 5: your podcasts. Production by League one Volleyball. I'm your host,

526
00:26:11,440 --> 00:26:15,960
Speaker 5: tiany O'shinsky. Annya Alvarez is our senior producer. Our executive

527
00:26:16,000 --> 00:26:19,480
Speaker 5: producers are Carrie Stett, Tamarondike, and Lindsay Hoffman.

528
00:26:20,000 --> 00:26:21,040
Speaker 2: Our marketing lead.

529
00:26:21,040 --> 00:26:25,000
Speaker 5: Is Jora Partner. Sound editing and mixing by Daniel Gonzalez.

530
00:26:25,640 --> 00:26:29,280
Speaker 5: Our theme music is Pancakes by Eric W. Mast Junior

531
00:26:29,920 --> 00:26:33,800
Speaker 5: special thanks to Sarah Franklin and Chiako Bago. Stay tuned

532
00:26:33,840 --> 00:26:36,280
Speaker 5: for another episode of Serving Pancakes next week.

533
00:26:36,680 --> 00:26:37,520
Speaker 2: Thanks for listening.