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Speaker 1: Hello Sunshine, Hey, fam Today, on the bright Side, entrepreneur,

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Speaker 1: business strategist and author Kathleen Griffith is here to share

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Speaker 1: her blueprint for creating a business and a life that

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Speaker 1: you love. It's Wednesday, June fifth. I'm Simone Voice.

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Speaker 2: I'm Danielle Robe and this is the bright Side from

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Speaker 2: Hello Sunshine.

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Speaker 1: Okay, Danielle, grab your bougie bookmark, grab your coffee or

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Speaker 1: drink of choice, and get comfy. Okay, because the June

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Speaker 1: Reese's Book Club pick has just been announced, so we

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Speaker 1: are going to share it with y'all. Right now, Okay,

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Speaker 1: this month's pick is The Unwedding by Ali Condy. Okay.

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Speaker 2: If you like thrillers, if you like suspense and murder

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Speaker 2: mysteries like I do, please check.

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Speaker 1: Look check check check is right.

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Speaker 2: Please look no further, because I'm telling you this book

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Speaker 2: is for you. It follows Ellery Wainwright, a recently divorced

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Speaker 2: woman who finds herself alone at a luxurious resort at

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Speaker 2: Broken Point in Big Sur, California.

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Speaker 1: I'm there, I'm already there in my mind.

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Speaker 2: It's giving big little lies. I'm not gonna lie. So

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Speaker 2: she should have been celebrating her twentieth wedding anniversary.

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Speaker 1: But that's not happening.

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Speaker 2: And to add insult to injury, the resort is hosting

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Speaker 2: a wedding and Ellery gets the surprise of her life

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Speaker 2: when she discovers the groom's body floating in the resorts pool.

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Speaker 1: I just love a wedding thriller, a wedding murder mystery.

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Speaker 1: There's something about the inherent chaos of a wedding, bridal parties,

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Speaker 1: warring factions, because we all know that under the surface

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Speaker 1: of a wedding is a whole lot of drama. So

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Speaker 1: it makes sense that somebody has to die.

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Speaker 2: I don't know that yet, have not been married, but

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Speaker 2: we'll see TBD.

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Speaker 1: This sounds so juicy. Ali's written a ton of books.

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Speaker 1: You may know her as the author of the number

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Speaker 1: one New York Times best selling Matched series. So good. Yeah,

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Speaker 1: so maybe that was ringing a bell. She also started

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Speaker 1: a nonprofit called the Write Out Foundation, and they run

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Speaker 1: writing camps for rural teens. How cool is that? That

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Speaker 1: is so cool and so important.

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Speaker 2: I'm not trying to get like all intents here, but

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Speaker 2: I was just listening to a podcast about how important

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Speaker 2: it is for kids, in particular to learn how to

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Speaker 2: write because it allows them to express themselves and their

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Speaker 2: emotions later, especially in relationships and at work.

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Speaker 1: Yes, that's so true. I'm not a rural teen, but hey,

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Speaker 1: maybe there's a chance for me at one of these

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Speaker 1: writing camps. It sounds amazing.

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Speaker 2: Well, you know, I love a thriller. I cannot wait

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Speaker 2: to read this one. I'm also super interested in how

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Speaker 2: authors craft a mystery. So stay tuned because we get

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Speaker 2: Ali here with us. We're going to ask her all

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Speaker 2: the questions, all the questions about our process. I'm picturing

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Speaker 2: a Homeland style map that she has at home, with

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Speaker 2: strings connecting the different characters and plot points, m index cards,

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Speaker 2: a lot of post it notes.

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Speaker 1: You love post it notes. It's part of the lifestyle.

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Speaker 1: It just it is what it is, all right, y'all.

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Speaker 1: So up next, Kathleen Griffith shares her biggest piece of

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Speaker 1: advice for people thinking about starting a business. This one's

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Speaker 1: really good. Plus she tells us what it means to

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Speaker 1: build like a woman. Build like a woman.

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Speaker 2: It's right after the break.

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Speaker 1: We are back talking about one of our favorite topics

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Speaker 1: here on the bright side, entrepreneurship and how to build

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Speaker 1: a business doing something that you truly love. But in

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Speaker 1: order to do that, you've got to take that first step. Danielle,

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Speaker 1: maybe you can relate to this, maybe you can't. But

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Speaker 1: I've often felt like, man, I have all these great ideas,

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Speaker 1: but I just get stuck, or we've been in a

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Speaker 1: job sometimes, or we're not excited about it, and then

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Speaker 1: we don't know how to go about creating something more meaningful.

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Speaker 2: Everything you said could not be more true. And our

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Speaker 2: guest today is an expert in building, in building a life,

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Speaker 2: and in building a business. Kathleen Griffith is an award

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Speaker 2: winning entrepreneur, business strategist, and the author of the newly

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Speaker 2: released book Build Like a Woman, The Blueprint for creating

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Speaker 2: a business and a life you love. Kathleen, Welcome to

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Speaker 2: the bright Side.

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Speaker 3: I'm so glad to be here because you know, I

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Speaker 3: love building a bright life and i love building a

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Speaker 3: big life.

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Speaker 2: So I've come to the right place. That's what we're

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Speaker 2: going to talk about today. Big and bright.

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Speaker 1: Yes, let's get into your big and bright origin story

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Speaker 1: because I think a lot of women can relate to

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Speaker 1: what you were doing before you started your first company.

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Speaker 1: You were working in marketing as a director for a

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Speaker 1: big agency. So can you take us into your life

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Speaker 1: before you broke off and founded your own marketing consultancy

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Speaker 1: called Grace and Company.

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Speaker 3: The story doesn't feel particularly special in that I did

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Speaker 3: all the right things or that I thought that I

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Speaker 3: should do. I went and got the right job, I

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Speaker 3: got the right home, and I was doing everything that

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Speaker 3: I just felt like I was expected to do. You know,

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Speaker 3: you work eighty hour weeks, you work nights and weekends,

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Speaker 3: You walk into meetings where you know, you kind of

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Speaker 3: pass your work off to someone else who invariably takes

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Speaker 3: the credit for that work. And the more and more

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Speaker 3: I kind of marched into that life, the more burned

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Speaker 3: out I felt. You know, I knew I was underpaid

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Speaker 3: for what I was contributing. And I remember I went

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Speaker 3: to grab pizza with a friend one night in New

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Speaker 3: York City. It was one of those rainy nights, and

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Speaker 3: I was eating what's called the Shroomtown pizza, So it

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Speaker 3: was four different types of mushrooms, and I had treffle

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Speaker 3: sauce shmeared all of my face and they looked at

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Speaker 3: me deadpan and said, like, you look kind of like

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Speaker 3: a ghost. You just look so washed out. There's not

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Speaker 3: a whole lot of life in you. I was kind

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Speaker 3: of drowning myself in the pizza, which there's nothing wrong

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Speaker 3: with the pizza, but for all the wrong reasons. And

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Speaker 3: I decided, you know, instead of taking a cab to

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Speaker 3: walk home that night, and the lights were just reflecting

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Speaker 3: off the pavement and I walked I think it was

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Speaker 3: something like forty blocks home, and I had this quote

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Speaker 3: that just kept reverberating in my head, which was from

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Speaker 3: Tamra Keeves.

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Speaker 1: She was a Harvard professor.

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Speaker 3: I'd just been to one of her workshops, and it was,

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Speaker 3: if you are this successful doing what you don't love,

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Speaker 3: imagine how successful you'd be doing what you do love.

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Speaker 3: And that haunted me in the best possible way and

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Speaker 3: did not leave my mind until I left that job,

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Speaker 3: that relationship, those friends. I honestly left it all like

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Speaker 3: I burned my whole life to the ground to start again,

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Speaker 3: destruction as a means for creation. So it was painful.

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Speaker 3: But here we are, Simone.

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Speaker 1: She did a bless We talk about blowing up your

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Speaker 1: life on this show. It's just it's what the doctor

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Speaker 1: orders every few months years. The actual time frame is

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Speaker 1: up to you.

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Speaker 3: That's so right, and I think there are people who

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Speaker 3: actually that is their creative process. There are those who

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Speaker 3: it's not. But for those who it is, like, yep,

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Speaker 3: you're going to keep destroying and creating and on and on.

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Speaker 3: I call it breakdowns and breakthroughs. Like you break down,

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Speaker 3: you break through, you break ground, You break down, you

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Speaker 3: break through, you break downd Oh.

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Speaker 1: I like that, you break down, you break through, you

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Speaker 1: break ground. So what gave you the confidence to know

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Speaker 1: that there was a space for your ideas after you

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Speaker 1: had that breakthrough?

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Speaker 3: The revelation I really had was if I was feeling

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Speaker 3: this way and I happened to work in marketing, if

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Speaker 3: I was feeling this invisible and unseen and burned out

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Speaker 3: and like no one really spoke to me or saw me,

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Speaker 3: that there had to be other women who felt the

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Speaker 3: same way. And so initially my consultancy was focused on

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Speaker 3: doing just that. We were going to help brands talk

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Speaker 3: to women like they were actually people, not like a

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Speaker 3: target that needed to be served, and not like a

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Speaker 3: group that needed to be sold something. Because I just

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Speaker 3: did not want to engineer more kind of insecurity. I

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Speaker 3: wanted to be part of something that would ideally inspire

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Speaker 3: women to take the reins of their own lives.

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Speaker 2: So you've helped fortune five hundred companies authentically market to women.

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Speaker 2: Some of those brands were Nike, Correct any other brands

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Speaker 2: that stick out to you.

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Speaker 3: We've worked across a lot of categories of Verizon, NBC Sports, Bacardi, Gray, Goose, Maserati, Google, Yeah,

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Speaker 3: a lot of the big guys huge so gals.

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Speaker 2: Well, when you think about marketing to women authentically for

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Speaker 2: people listening who are starting a business or have started

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Speaker 2: a business, what do you say.

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Speaker 3: I would say the most important thing is to find

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Speaker 3: an enemy. So, no matter how small you are as

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Speaker 3: a brand, there needs to be something that you want

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Speaker 3: to push up against in the world, something that you

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Speaker 3: want to take on. So that could be, for example,

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Speaker 3: you don't believe in toxic household products and you want

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Speaker 3: to rid the world of that, or you believe that

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Speaker 3: families should be able to connect more over conversation, whatever

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Speaker 3: it might be. Finding really finding an enemy and then

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Speaker 3: bravely calling that out in the world and pushing up

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Speaker 3: against that is I think what takes you from a

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Speaker 3: generic place to a wildly specific and intentional place.

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Speaker 2: I'm always kind of amazed by your vulnerability when it

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Speaker 2: comes to talking about work because a lot of people

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Speaker 2: in general, but particularly women, I think, have a hard

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Speaker 2: time admitting a failure or they did something wrong because

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Speaker 2: it's so much harder for us to fail and continue

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Speaker 2: in society. You're big on failure. You say it loud,

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Speaker 2: you say it proud. So in the spirit of failing

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Speaker 2: big and proudly, is there something that you feel like

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Speaker 2: you failed at that made you better, something you're grateful

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Speaker 2: you experienced.

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Speaker 3: Yeah, I still think of myself as a novice in business,

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Speaker 3: like who comes out of the womb and knows what

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Speaker 3: to do and how to do it?

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Speaker 2: I was.

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Speaker 3: I don't have family who've done this before. I don't

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Speaker 3: have a lot of friends or didn't at least when

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Speaker 3: I started, who'd done it before. So I almost think

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Speaker 3: of myself as like a baby who's driving a car,

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Speaker 3: and like you wouldn't expect a baby to know what

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Speaker 3: they're you know, I'm hitting fire hydrants, I'm like jumping

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Speaker 3: the curb. The car is all dinged up. But like

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Speaker 3: to expect perfectionism is which I did initially, is just

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Speaker 3: it's so impossible. You're setting yourself up for this like

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Speaker 3: impossible thing that's way too stressful on top of what

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Speaker 3: is already a stressful situation. The biggest failure that I

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Speaker 3: had was when I had to lay off my whole team.

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Speaker 3: I was going through actually something in my personal life

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Speaker 3: and I just couldn't hack it. I just had to

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Speaker 3: shutter my doors for a minute because it was so

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Speaker 3: consuming at the time. And that was a really low

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Speaker 3: moment to look in their eyes and tell them I

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Speaker 3: actually didn't have what it took to lead them in

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Speaker 3: that moment.

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Speaker 1: What do you think was the learning from that?

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Speaker 3: The learning was that I am an incredibly resilient human

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Speaker 3: and I during that time, Yeah, I discovered a lot

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Speaker 3: of interesting things about yourself.

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Speaker 1: Yeah, Yeah, mostly that you could keep going.

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Speaker 3: Yeah, but I took a long pause that was longer

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Speaker 3: than a sixty second clauset.

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Speaker 2: So there's a big piece of advice that you have

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Speaker 2: for people considering starting a business, and it's to start

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Speaker 2: with the heart test.

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Speaker 1: I've never heard of this. I think you made it up.

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Speaker 3: I sure did, and you certainly won't find it in

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Speaker 3: business school. It is not something that you know. That

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Speaker 3: is how we tend to create in our society, which

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Speaker 3: is all about the head, right, everything's very rational very

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Speaker 3: left brain, very cerebral. What's the white space and what's

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Speaker 3: the potential? ROI but I love this because it is

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Speaker 3: a way for you kind of put something in your heart.

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Speaker 3: You've got an idea for a business. Right So for

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Speaker 3: anyone who's listening right now, just imagine an idea, something

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Speaker 3: that's just been sitting on your heart, and I want

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Speaker 3: you to run it through your heart and it should

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Speaker 3: do one of two things. It should either break your

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Speaker 3: heart or it should light your heart on fire. Break

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Speaker 3: your heart meaning it makes you just feel angry, frustrated, disappointed,

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Speaker 3: your blood is kind of boiling over this particular idea.

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Speaker 3: Or light your heart on fire in that you're so

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Speaker 3: passionate about this idea, You're so excited, You've got heart palpitations,

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Speaker 3: your heart is fluttering, you can't wait to drive after it.

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Speaker 3: What is not a good idea and is not worth

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Speaker 3: something or at least is something that you should then

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Speaker 3: go back to the drawing board on is if you

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Speaker 3: feel neutral or kind of ambivalent because you're just ultimately

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Speaker 3: not going to be able to go the distance in

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Speaker 3: your business. This requires heart above head.

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Speaker 2: Does what did your heart test tell you when you

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Speaker 2: started Gracing company.

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Speaker 3: I was broken at that point, having worked in corporate.

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Speaker 3: Now I'm this kind of broken shell of a person.

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Speaker 3: Humpty dumpty on her back. How do I put myself

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Speaker 3: together again? And so starting that business, my first business

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Speaker 3: was really again just a desire for me to feel better,

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Speaker 3: for more women to feel better. And I was really

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Speaker 3: angry also at the time. You know the number one

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Speaker 3: regret on people's desk beds.

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Speaker 1: Guess what it is.

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Speaker 3: I lived a life that others wanted for me instead

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Speaker 3: of the one that I wanted for myself. And so

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Speaker 3: here you are.

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Speaker 1: This.

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Speaker 3: How did I construct all of this with so much

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Speaker 3: effort and energy? And it is absolutely not the suit

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Speaker 3: I want to be wearing, not the life I want

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Speaker 3: to lead.

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Speaker 1: Well, I love your hard tests. I think it's brilliant.

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Speaker 1: And when I hear you say heart, I also hear purpose,

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Speaker 1: I hear calling, and I think that that's something that

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Speaker 1: comes from your soul as opposed to a cerebral place.

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Speaker 1: So I couldn't agree more. All right, we've got to

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Speaker 1: take a quick break, but we'll be right back with

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Speaker 1: the entrepreneur and strategist Kathleen Griffith.

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Speaker 2: And we're back with Kathleen Griffith. So, Kathleen, your book

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Speaker 2: is called Build Like a Woman. I'm going to ask

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Speaker 2: the most obvious question, what does that mean?

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Speaker 1: What does it mean to build like a woman? So

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Speaker 1: to be a.

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Speaker 3: Builder, in my view, is to be a woman who

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Speaker 3: has a vision, has a really distinct, clear vision for

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Speaker 3: what you want to create, and it is someone who

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Speaker 3: intentionally deliberately steps into realizing that vision as best they

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Speaker 3: can every day.

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Speaker 1: You lay out what you call golden tools for entrepreneurs

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Speaker 1: in your book. You've got the bacon take tests, you've

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Speaker 1: got nailed it, risk and reward, hard hat hair, and

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Speaker 1: the outrageous ask. I mean, first of all, names are incredible,

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Speaker 1: love it so good? But can you break down one

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Speaker 1: or two that most entrepreneurs tend to overlook?

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Speaker 3: Yeah, I mean we're grown women, we're having fun. Why

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Speaker 3: not have some fun with us too? So the book

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Speaker 3: is really broken into two pieces. It's half mindset and

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Speaker 3: half skill set. So how do you get your mind

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Speaker 3: right when you're going to construct a business? And then

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Speaker 3: what are those tangible skills that you need to be

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Speaker 3: really good at building a successful company? Sprinkled throughout or

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Speaker 3: what you're talking about are golden tools, which are my

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Speaker 3: favorite tried and true techniques kind of hacks to supercharge success.

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Speaker 3: And I discovered them as I was building. I was

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Speaker 3: kind of playing around and then you'd stumble upon something

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Speaker 3: and be like, wow, this thing.

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Speaker 1: Really really works.

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Speaker 3: I should share this with more people, I'd start. Let's

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Speaker 3: start with risk and reward. We can do two kind

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Speaker 3: of fun light ones. So risk and reward is based

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Speaker 3: on the idea that we are hard wired to work

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Speaker 3: for reward, so our brains release the feel good neurotransmitter

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Speaker 3: dopamine when we get a reward. We are pleasure seeking

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Speaker 3: people and we want things that we can touch, taste, feel, smell,

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Speaker 3: besides something that's intangible like money, which just goes into

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Speaker 3: your bank account. And so what I like to do

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Speaker 3: here is you tether a goal. So everyone right now

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Speaker 3: can just think about a goal that they have something

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Speaker 3: that's really important to youkay, and then you put something

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Speaker 3: else on the line. This is you reward that you

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Speaker 3: really want, and I'm talking really want, really really really want,

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Speaker 3: like in your bones. It's going to motivate you. So

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Speaker 3: for me, you know, one of one of my first

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Speaker 3: goals just to share when I was starting my business

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Speaker 3: was I wanted to land a seven figure client that

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Speaker 3: was really important to me when I was just starting out,

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Speaker 3: and I finally did, and the reward I told myself

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Speaker 3: I would treat myself too at the time was this

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Speaker 3: love bracelet, which I really wanted but I would never

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Speaker 3: get for myself. I'd never splurge on it. And so

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Speaker 3: when I landed this business, I was out in California

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Speaker 3: doing some consulting. I flew my mom out spontaneously. I

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Speaker 3: was like, Mom, get on a plane. We're going to Napa.

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Speaker 3: And we drove around. We had bathrobes on. We were

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Speaker 3: in this convertible just having the time of our lives

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Speaker 3: rippen around. We ran into there was a cardier there

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Speaker 3: got the bracelet. I told all the women in the

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Speaker 3: store this story, and they were then sharing their dreams

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Speaker 3: and what goals they were going to chase down. And

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Speaker 3: it was the most electrifying experience because there's something that

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Speaker 3: happens also when you're in the midst of celebrating your win.

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Speaker 3: You kind of breathe these magical crystals of possibility into

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Speaker 3: someone else's lungs, like you watch them light up through it.

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Speaker 1: And you said, there was one more that you wanted

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Speaker 1: to do.

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Speaker 3: Yeah, this is my favorite you guys, this is so good.

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Speaker 2: Okay, I'm wondering where you're going. Is it hard hat hair? No,

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Speaker 2: it's hard to say fast. I know you really can't

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Speaker 2: write hard hat hair. Did a good job, but gun

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Speaker 2: tripped up on that a few times. So this is

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Speaker 2: called dundunta the outrageous ask.

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Speaker 3: So the outrageous ask is a basic ask, something that

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Speaker 3: you want, ramped up to the tenth exponent. So you

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Speaker 3: basically imagine something some ask that you want to make

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Speaker 3: to someone and you Now, what makes it so interest

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Speaker 3: indifferent is that you take it to this very extreme place,

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Speaker 3: like you have to demonstrate to the person that you

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Speaker 3: are willing to humiliate yourself, embarrass yourself, go to extreme

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Speaker 3: efforts and time, you are willing to do whatever it

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Speaker 3: takes to make this thing you want come true. You

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Speaker 3: just need their participation. So it's an enrollment and it

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Speaker 3: should do one of two things. When someone gets one,

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Speaker 3: they should think to themselves, who does she think she is?

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Speaker 3: Or is she crazy? Like you need to seem certifiably

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Speaker 3: crazy when you send this thing out. So for me,

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Speaker 3: just to give one example, I was watching I was

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Speaker 3: on the plane coming home and I was watching Becoming

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Speaker 3: Warren Buffett. Have you seen that movie?

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Speaker 1: Oh?

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Speaker 3: It's a must watch everyone, And so I sent his office.

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Speaker 3: I just spontaneously send his office a message, and I

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Speaker 3: asked if I could take Warren on his daily drive through.

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Speaker 3: He gets an egg McMuffin every morning. I said, can

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Speaker 3: I fly to Omaha, Nebraska and go with Warren through

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Speaker 3: the drive through? And I got a respond and his

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Speaker 3: assistant said, I shared this with mister Buffett and he

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Speaker 3: got such a kick out of your hutzpah. And it's

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Speaker 3: not a no, but it's just a not now. So

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Speaker 3: I'm still following up on that one.

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Speaker 2: That's a great one has need a moment to appreciate that.

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Speaker 1: How fun? Right, So what's the purpose of the outrageous ask? Like,

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Speaker 1: what do you think is the growth that comes from that?

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Speaker 3: This is based on the idea that one ask can

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Speaker 3: change the trajectory of your business and life. Like getting

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Speaker 3: one person to come on board or one brand to

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Speaker 3: come on board and do whatever it is. It has

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Speaker 3: the possibility to change your entire life. And that's the

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Speaker 3: magic of it. Like when I started my interview series,

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Speaker 3: no one wanted to do it at first, and I

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Speaker 3: went out to Jessica Alba I asked her to do it,

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Speaker 3: and she did, and then once she did it, everyone

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Speaker 3: else wanted to do it. She kind of opened the door.

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Speaker 3: And again that came from me just being willing to

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Speaker 3: take outrageous action and make this request to the world's.

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Speaker 1: I love the spirit of this. It's just about getting

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Speaker 1: outside of your comfort zone and being willing to take

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Speaker 1: big swings and big risks. Yeah, the hope.

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Speaker 3: And intention for this book is something that I'm loving

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Speaker 3: right now, which is watching more women ask themselves like

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Speaker 3: what do I want? What do I want? Not what

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Speaker 3: does Aunt Sally want? Not does what does my dad want?

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Speaker 3: Or my husband or my kids? Like what do I want?

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Speaker 1: What is true to me?

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Speaker 3: And that then means this often kind of unconventional, unusual

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Speaker 3: life because it's unique to them. Like, I really believe

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Speaker 3: that we all have within ourselves the ability to create

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Speaker 3: something powerful while we're here. And I just I love

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Speaker 3: and I'm so excited by the fact that more and

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Speaker 3: more women have stopped building other people's dreams and have

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Speaker 3: started building their own.

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Speaker 1: I mean, that's a very bright side. Kathleen and cheers

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Speaker 1: to nonlinear living Kathleen, thank you for sharing your time

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Speaker 1: with us and teaching us that it's all possible to

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Speaker 1: build and build like a woman.

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Speaker 3: Thank you and thanks for being such inspiring builders. I'm

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Speaker 3: inspired by both of you and what you're building.

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Speaker 2: Kathleen Griffith is an award winning entrepreneur, business strategists, founder

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Speaker 2: of the marketing consultancy Grayson Coe, and now the author

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Speaker 2: of Build Like a Woman, The Blueprint for creating a

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Speaker 2: business and a life you love. It's in bookstores now.

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Speaker 1: We'll be back tomorrow with Olympic hurdler and sprinter Queen

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Speaker 1: Harrison Clay to talk all about this summer's Olympics, empowering

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Speaker 1: young girls through sports, and we'll find out how Airbnb

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Speaker 1: literally changed her life.

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Speaker 2: Listen and follow the bright Side on the iHeartRadio app,

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Speaker 2: Apple podcast Us, or wherever you get your podcasts.

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Speaker 1: I'm Simone Boye. You can find me at Simone Boice

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Speaker 1: on Instagram and TikTok.

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Speaker 2: I'm Danielle Robe on Instagram and TikTok.

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Speaker 1: That's r O b A. Y See you tomorrow, folks.

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Speaker 1: Keep looking on the bright side.