WEBVTT - What's the Science of Changing Someone's Mind?

0:00:00.200 --> 0:00:03.000
<v Speaker 1>Guess what, mango? What's that? Will all right, I've got

0:00:03.000 --> 0:00:06.239
<v Speaker 1>a name for you. Have you ever heard of William Playfair?

0:00:07.680 --> 0:00:10.559
<v Speaker 1>I don't think so, but I do like that name. Playfair. Yeah,

0:00:10.560 --> 0:00:11.760
<v Speaker 1>it is a good name. That's all I had to

0:00:11.800 --> 0:00:14.160
<v Speaker 1>say about it. Just was a fun name. But actually

0:00:14.800 --> 0:00:18.119
<v Speaker 1>it's an interesting name because in this case, playing Fair

0:00:18.280 --> 0:00:20.720
<v Speaker 1>is not exactly what the world did for this guy.

0:00:21.120 --> 0:00:24.200
<v Speaker 1>So William was a Scottish man who pretty much invented

0:00:24.239 --> 0:00:27.400
<v Speaker 1>modern day infographics. You think about things like pie charts,

0:00:27.480 --> 0:00:30.640
<v Speaker 1>the bar graph, the line graph, all of those things.

0:00:31.160 --> 0:00:32.800
<v Speaker 1>I mean, it's pretty crazy to think that we actually

0:00:32.880 --> 0:00:36.519
<v Speaker 1>know who invented the bar graph for the pineff. It's

0:00:36.560 --> 0:00:41.040
<v Speaker 1>like knowing who invented the parallelogram or something. Well, why

0:00:41.040 --> 0:00:44.000
<v Speaker 1>didn't the world treat him well? Well, because they were

0:00:44.080 --> 0:00:47.479
<v Speaker 1>so stubborn. You see, prior to William coming along, you

0:00:47.560 --> 0:00:51.200
<v Speaker 1>had intellectuals who felt that information should always be presented

0:00:51.280 --> 0:00:54.600
<v Speaker 1>in writing and that trying to present information as pictures

0:00:54.760 --> 0:00:58.800
<v Speaker 1>was just dumbing it down and maybe even useless. So,

0:00:58.960 --> 0:01:01.080
<v Speaker 1>you know, just going back and and think about what

0:01:01.120 --> 0:01:03.480
<v Speaker 1>this guy's life was like. When when William was young,

0:01:03.520 --> 0:01:05.920
<v Speaker 1>he did a lot of work for his mathematician brother.

0:01:06.319 --> 0:01:09.360
<v Speaker 1>He'd help him record data, and over time he started

0:01:09.400 --> 0:01:13.440
<v Speaker 1>playing with this idea of putting data into a graphical format.

0:01:14.080 --> 0:01:16.280
<v Speaker 1>And William credits his brother with teaching him how to

0:01:16.319 --> 0:01:18.319
<v Speaker 1>do this, so he says of him, John taught me

0:01:18.360 --> 0:01:20.959
<v Speaker 1>to know that whatever can be expressed in numbers may

0:01:20.959 --> 0:01:24.480
<v Speaker 1>be represented in lines. And so you fast forward a

0:01:24.520 --> 0:01:27.839
<v Speaker 1>decade or so and he ends up apprenticing with James Watt,

0:01:27.920 --> 0:01:30.640
<v Speaker 1>And yes, it's that James Watt who's steam engine disastin

0:01:30.760 --> 0:01:35.480
<v Speaker 1>really changed the world. Yeah, and underwat supervision, William continued

0:01:35.520 --> 0:01:39.120
<v Speaker 1>to hone this craft of data representation, so he parts

0:01:39.120 --> 0:01:42.160
<v Speaker 1>ways with what floats around from odd job to odd job,

0:01:42.240 --> 0:01:45.840
<v Speaker 1>and finally, in the late seventeen hundreds, he publishes something

0:01:45.880 --> 0:01:49.240
<v Speaker 1>called the Commercial and Political Atlas, And what he does

0:01:49.240 --> 0:01:52.040
<v Speaker 1>in this is he basically has this giant collection of

0:01:52.160 --> 0:01:56.440
<v Speaker 1>bar and line charts that are illustrating pretty complex financial

0:01:56.480 --> 0:02:00.520
<v Speaker 1>information about European countries. So you think people would give

0:02:00.560 --> 0:02:02.880
<v Speaker 1>him some sort of credit for this, but it largely

0:02:02.920 --> 0:02:05.800
<v Speaker 1>gets ignored. So he follows it a few years later

0:02:05.880 --> 0:02:09.560
<v Speaker 1>with something called the Statistical Breviary, and he pretty much

0:02:09.639 --> 0:02:12.480
<v Speaker 1>introduces the world to the pie chart. And I'm like you,

0:02:12.560 --> 0:02:15.520
<v Speaker 1>I'm like, how did somebody actually invent this? But he

0:02:15.680 --> 0:02:17.720
<v Speaker 1>is the one that came up with this. And again,

0:02:17.880 --> 0:02:21.320
<v Speaker 1>you think people would realize how helpful these devices could be,

0:02:21.840 --> 0:02:25.519
<v Speaker 1>but instead he was mocked. I mean even his old boss,

0:02:25.639 --> 0:02:28.000
<v Speaker 1>James Watt. Here's how he described me. He first of all,

0:02:28.000 --> 0:02:31.600
<v Speaker 1>he described the book as quote mere plummery and described

0:02:31.680 --> 0:02:35.680
<v Speaker 1>William as a rascal. Yeah, and so you know, others

0:02:35.720 --> 0:02:39.240
<v Speaker 1>dismissed his work and they said geometrical measurement has not

0:02:39.320 --> 0:02:42.960
<v Speaker 1>any relation to money or to time, which is just absurd.

0:02:42.960 --> 0:02:45.799
<v Speaker 1>But this is how people were responding to this. So

0:02:46.200 --> 0:02:49.360
<v Speaker 1>you know, despite these contributions to the way we represent

0:02:49.560 --> 0:02:53.680
<v Speaker 1>all this complex data today, William Playfair was pretty much

0:02:53.680 --> 0:02:57.120
<v Speaker 1>ignored and died in poverty. That's sad. So why do

0:02:57.120 --> 0:02:59.079
<v Speaker 1>you think he was just like dismissed like that. Why

0:02:59.080 --> 0:03:01.240
<v Speaker 1>why couldn't they see how helpful these graphs and charts

0:03:01.240 --> 0:03:04.919
<v Speaker 1>could be. Well, because people are stubborn, and once a mind,

0:03:04.960 --> 0:03:08.240
<v Speaker 1>and especially a group's mind is made up, it's really

0:03:08.320 --> 0:03:11.440
<v Speaker 1>difficult to change that way of thinking. So it took

0:03:11.520 --> 0:03:14.560
<v Speaker 1>decades before people started to warm up to this idea

0:03:14.600 --> 0:03:18.160
<v Speaker 1>of you know, information being represented in these ways, and

0:03:18.639 --> 0:03:21.080
<v Speaker 1>now it's impossible to look at a magazine or a

0:03:21.120 --> 0:03:25.640
<v Speaker 1>newspaper article without seeing infographics all over them. And you know,

0:03:25.680 --> 0:03:28.880
<v Speaker 1>the story reminded us of just how difficult it can

0:03:28.919 --> 0:03:32.600
<v Speaker 1>be to change someone's mind. So today that's what we're

0:03:32.600 --> 0:03:36.040
<v Speaker 1>talking about, the science behind us, the science behind changing

0:03:36.120 --> 0:04:00.400
<v Speaker 1>people's minds. So let's dive in. Hey, their podcast listeners,

0:04:00.440 --> 0:04:02.760
<v Speaker 1>welcome to Part Time Genius. I'm Will Pearson and as

0:04:02.800 --> 0:04:05.800
<v Speaker 1>always I'm joined by my good friend Manges Ticketer and

0:04:05.800 --> 0:04:07.960
<v Speaker 1>on the other side of the soundproof glass, the only

0:04:08.000 --> 0:04:11.360
<v Speaker 1>guy who still can't decide if he hears laurel or

0:04:11.520 --> 0:04:14.720
<v Speaker 1>Yung and Mango. I don't want to say Tristan's ever

0:04:14.840 --> 0:04:17.320
<v Speaker 1>done anything to annoy me, because he never has, but

0:04:17.360 --> 0:04:20.360
<v Speaker 1>this has been the closest to it. I mean, seriously,

0:04:20.400 --> 0:04:23.640
<v Speaker 1>he's probably listened to that clip a thousand times by now.

0:04:23.960 --> 0:04:26.680
<v Speaker 1>But that's our friend and producer, Tristan McNeil. I know,

0:04:26.720 --> 0:04:28.800
<v Speaker 1>I feel like the Internet moved on from this ages

0:04:28.839 --> 0:04:31.320
<v Speaker 1>ago now Tristan, it's time for you to do the same.

0:04:31.920 --> 0:04:34.440
<v Speaker 1>It definitely is. But we we've got a show to do.

0:04:34.480 --> 0:04:37.240
<v Speaker 1>And so while Tristan changes his mind over there probably

0:04:37.400 --> 0:04:40.800
<v Speaker 1>a dozen more times during this episode. Most of us

0:04:40.880 --> 0:04:44.880
<v Speaker 1>actually have the exact opposite problem. I mean, our minds

0:04:44.920 --> 0:04:47.560
<v Speaker 1>are made up about things and we won't change them

0:04:47.600 --> 0:04:51.520
<v Speaker 1>for anything or anyone. And this is something we've experience

0:04:51.600 --> 0:04:54.600
<v Speaker 1>all the time now, because, in case you haven't noticed,

0:04:54.680 --> 0:04:58.560
<v Speaker 1>we live in this increasingly polarized world. Whether it's an

0:04:58.640 --> 0:05:03.200
<v Speaker 1>unwillingness to compromise on political positions or even just these

0:05:03.200 --> 0:05:06.920
<v Speaker 1>silly debates about whether the newest Star Wars movie retroactively

0:05:07.080 --> 0:05:10.479
<v Speaker 1>ruined our childhoods, it seems like no one is willing

0:05:10.520 --> 0:05:13.159
<v Speaker 1>to give an inch on their opinions, and that's no

0:05:13.200 --> 0:05:16.800
<v Speaker 1>matter how many facts or reasoned arguments you throw at them.

0:05:16.880 --> 0:05:19.080
<v Speaker 1>So with all this discord in mind, we actually thought

0:05:19.120 --> 0:05:21.200
<v Speaker 1>it might be helpful to look into the science and

0:05:21.240 --> 0:05:25.240
<v Speaker 1>the psychology of how people change their minds, as well

0:05:25.279 --> 0:05:28.200
<v Speaker 1>as why we form such stubborn opinions in the first place.

0:05:28.360 --> 0:05:30.000
<v Speaker 1>That's right, and I actually thought we could start with

0:05:30.000 --> 0:05:32.719
<v Speaker 1>a bit of neuroscience, because as tough as it is

0:05:32.760 --> 0:05:35.200
<v Speaker 1>to change someone else's mind, it turns out that it's

0:05:35.279 --> 0:05:37.719
<v Speaker 1>just as hard to change your own, even about the

0:05:37.760 --> 0:05:41.000
<v Speaker 1>little things. And that's because even a simple last minute

0:05:41.000 --> 0:05:44.359
<v Speaker 1>decision like stepping left to avoid a puddle, that involves

0:05:44.360 --> 0:05:48.360
<v Speaker 1>a complex system of communication between several brain regions, and

0:05:48.680 --> 0:05:51.520
<v Speaker 1>that means that these split second decisions often come too

0:05:51.560 --> 0:05:54.040
<v Speaker 1>late for our bodies to act on. Okay, So then

0:05:54.120 --> 0:05:57.080
<v Speaker 1>in your example, someone decides to move left a second

0:05:57.120 --> 0:06:00.680
<v Speaker 1>too late, so they end up walking through the puddle anyway, right,

0:06:00.880 --> 0:06:03.760
<v Speaker 1>Except the time window is even shorter than that. So uh,

0:06:03.920 --> 0:06:07.160
<v Speaker 1>this team of researchers at Johns Hopkins, they recently concluded

0:06:07.200 --> 0:06:09.839
<v Speaker 1>that we have to change our minds within about a

0:06:09.920 --> 0:06:12.720
<v Speaker 1>hundred milliseconds and making a decision, and that's in order

0:06:12.760 --> 0:06:15.800
<v Speaker 1>for that new plan to be successful. So, as one

0:06:15.800 --> 0:06:18.400
<v Speaker 1>of the researchers put it, if we change our mind

0:06:18.400 --> 0:06:21.400
<v Speaker 1>about pressing the gas pedal even a few milliseconds after

0:06:21.440 --> 0:06:23.719
<v Speaker 1>the original go message has been sent to our muscles,

0:06:24.000 --> 0:06:27.520
<v Speaker 1>we simply can't stop. And this problem only worsens as

0:06:27.520 --> 0:06:30.279
<v Speaker 1>we age because our neural communication tends to get slower

0:06:30.320 --> 0:06:32.600
<v Speaker 1>and slower, which is one reason why it falls are

0:06:32.640 --> 0:06:35.679
<v Speaker 1>so common among the elderly, like their decisions to alter

0:06:35.800 --> 0:06:38.839
<v Speaker 1>course or even to cash themselves are simply made too

0:06:38.839 --> 0:06:42.240
<v Speaker 1>slowly to be carried out, And so does this time

0:06:42.320 --> 0:06:45.760
<v Speaker 1>limit apply strictly the decisions about physical movements like where

0:06:45.760 --> 0:06:48.400
<v Speaker 1>to walk or the pedal to press or or is

0:06:48.440 --> 0:06:51.520
<v Speaker 1>this also related to behavioral actions too, I mean, it

0:06:51.560 --> 0:06:53.919
<v Speaker 1>definitely applies to both. In fact, one aim of the

0:06:53.960 --> 0:06:56.279
<v Speaker 1>research I mentioned is to find ways to help people

0:06:56.279 --> 0:06:59.080
<v Speaker 1>with drug addictions make a faster decision, and this is

0:06:59.080 --> 0:07:01.880
<v Speaker 1>to ignore their pulses to use. So the idea is

0:07:01.920 --> 0:07:03.880
<v Speaker 1>that the sooner a person can change their mind about

0:07:03.920 --> 0:07:06.560
<v Speaker 1>a plan to use a drug, less likely they'll actually

0:07:06.560 --> 0:07:09.720
<v Speaker 1>be to act upon that plan. That's interesting, and I

0:07:09.760 --> 0:07:11.800
<v Speaker 1>guess it makes sense that time is such a big

0:07:11.840 --> 0:07:15.520
<v Speaker 1>factor in whether these last minute decisions are successful. I mean,

0:07:15.560 --> 0:07:17.400
<v Speaker 1>it's sort of how it goes with changing your mind

0:07:17.520 --> 0:07:20.000
<v Speaker 1>in general, right, Like, it seems like the longer the

0:07:20.040 --> 0:07:23.400
<v Speaker 1>person has held a certain opinion, the harder it is

0:07:23.440 --> 0:07:25.920
<v Speaker 1>for them to reverse that position. And that's, of course,

0:07:25.960 --> 0:07:27.600
<v Speaker 1>even if there's a lot of evidence that their view

0:07:27.640 --> 0:07:29.840
<v Speaker 1>may be wrong. Yeah, that sounds right to me, because

0:07:29.880 --> 0:07:32.480
<v Speaker 1>I mean, we do have facts and we have beliefs,

0:07:32.640 --> 0:07:36.000
<v Speaker 1>and ideally everyone would recognize and readily admit the difference

0:07:36.000 --> 0:07:39.560
<v Speaker 1>between those two things. But in practice, humans sent to

0:07:39.680 --> 0:07:42.200
<v Speaker 1>argue on behalf of a third category which are the

0:07:42.240 --> 0:07:44.160
<v Speaker 1>things we want to believe so badly that we treat

0:07:44.200 --> 0:07:46.640
<v Speaker 1>them as if they were facts even though they're not.

0:07:46.920 --> 0:07:49.920
<v Speaker 1>And that's where this confirmation bias comes in, and we

0:07:49.960 --> 0:07:52.920
<v Speaker 1>start to trust sources that just support our own viewpoints,

0:07:53.080 --> 0:07:57.320
<v Speaker 1>and that's over things that actually challenge our perceptions. Well,

0:07:57.360 --> 0:07:59.480
<v Speaker 1>and this is really something that we're all guilty of

0:07:59.600 --> 0:08:01.880
<v Speaker 1>and in some fashion, because as much as we like

0:08:01.960 --> 0:08:05.679
<v Speaker 1>to pretend that we're always rational and fair, the truth

0:08:05.760 --> 0:08:07.440
<v Speaker 1>is that each and every one of us has our

0:08:07.480 --> 0:08:11.360
<v Speaker 1>own biases. So and obviously it's just part of human nature.

0:08:11.680 --> 0:08:13.840
<v Speaker 1>There was actually this study about a decade ago that

0:08:13.920 --> 0:08:17.280
<v Speaker 1>found that as young as three months old, humans already

0:08:17.320 --> 0:08:20.239
<v Speaker 1>prefer the faces of those who share their skin color

0:08:20.280 --> 0:08:22.960
<v Speaker 1>to the faces of those who don't. And then by

0:08:22.960 --> 0:08:26.040
<v Speaker 1>the age of five, we're already conscious of the status

0:08:26.040 --> 0:08:29.400
<v Speaker 1>of our families and our friends circles, including how they're

0:08:29.480 --> 0:08:32.920
<v Speaker 1>viewed and treated in relation to other groups. So it

0:08:32.960 --> 0:08:35.679
<v Speaker 1>really isn't a question of whether or not people have biases.

0:08:36.120 --> 0:08:37.920
<v Speaker 1>It's more about the degree to which we let those

0:08:37.920 --> 0:08:41.440
<v Speaker 1>biases influence the way we view and interact with the world.

0:08:41.520 --> 0:08:44.000
<v Speaker 1>And studies have shown that if you can recognize your

0:08:44.000 --> 0:08:47.000
<v Speaker 1>bias on certain issues, you'll likely be more open to

0:08:47.120 --> 0:08:49.760
<v Speaker 1>changing your mind in light of any new evidence that

0:08:49.800 --> 0:08:52.720
<v Speaker 1>may be presented. That's really interesting. So well, what do

0:08:52.760 --> 0:08:56.520
<v Speaker 1>you think determine someone's willingness to change their minds? Then, well,

0:08:56.800 --> 0:08:59.959
<v Speaker 1>I think it comes down largely to what we're changing

0:09:00.040 --> 0:09:02.480
<v Speaker 1>our minds about, because if you think about it, we

0:09:02.559 --> 0:09:05.200
<v Speaker 1>change our minds based on new information all the time,

0:09:05.320 --> 0:09:08.000
<v Speaker 1>just in everyday life. I mean, you pick out something

0:09:08.040 --> 0:09:09.559
<v Speaker 1>to wear one day, you think it's going to be

0:09:09.600 --> 0:09:12.120
<v Speaker 1>a sunny day, you find that it's going to be raining,

0:09:12.200 --> 0:09:14.360
<v Speaker 1>so you change your mind and your clothes, and it's

0:09:14.400 --> 0:09:16.760
<v Speaker 1>no big deal. But you know, things aren't as easy

0:09:16.800 --> 0:09:20.439
<v Speaker 1>when it comes to something much heavier, like something people

0:09:20.480 --> 0:09:24.000
<v Speaker 1>consider deeply important or that may define them in some way.

0:09:24.160 --> 0:09:27.480
<v Speaker 1>So with issues like that, it's almost like no news

0:09:27.520 --> 0:09:30.800
<v Speaker 1>report or research study is going to change someone's mind

0:09:31.120 --> 0:09:32.800
<v Speaker 1>because at the end of the day, I mean, people's

0:09:32.840 --> 0:09:36.720
<v Speaker 1>misperceptions and false beliefs, they have less to do with

0:09:36.800 --> 0:09:40.120
<v Speaker 1>political affiliation or I don't know, maybe like a lack

0:09:40.160 --> 0:09:43.880
<v Speaker 1>of education, and much more to do with self identity,

0:09:43.880 --> 0:09:46.360
<v Speaker 1>and you know, with how they view themselves through the

0:09:46.440 --> 0:09:49.120
<v Speaker 1>lens of an issue that they care about. So I

0:09:49.440 --> 0:09:52.120
<v Speaker 1>think a great example of that is with evolution and

0:09:52.240 --> 0:09:54.800
<v Speaker 1>the Big Bang. Like a whole slew of studies have

0:09:54.880 --> 0:09:58.040
<v Speaker 1>shown that belief or disbelief in those theories typically aligns

0:09:58.040 --> 0:10:01.559
<v Speaker 1>with the person's religious and culturally. So if someone refuses

0:10:01.600 --> 0:10:03.640
<v Speaker 1>to change their mind about evolution, it doesn't mean they're

0:10:03.679 --> 0:10:06.760
<v Speaker 1>unfamiliar with the science. It's more that they see evolution

0:10:06.760 --> 0:10:09.920
<v Speaker 1>as a threat to their ideology and, by extension, their identity,

0:10:10.120 --> 0:10:13.920
<v Speaker 1>so changing their mind doesn't seem like a legitimate option. Well,

0:10:14.000 --> 0:10:16.880
<v Speaker 1>of course, that makes it extremely tricky to change someone's

0:10:16.880 --> 0:10:19.400
<v Speaker 1>mind about an issue like this, because I mean, how

0:10:19.400 --> 0:10:22.560
<v Speaker 1>do you make a case for something like evolution to

0:10:22.640 --> 0:10:25.880
<v Speaker 1>folks without making them feel like they're even their core

0:10:25.960 --> 0:10:29.160
<v Speaker 1>beliefs are under attack. Yeah, I mean, tearing down someone's

0:10:29.160 --> 0:10:31.560
<v Speaker 1>self identity definitely isn't the way to win them over.

0:10:31.720 --> 0:10:34.960
<v Speaker 1>But I was reading about this biology professor. He's named

0:10:35.160 --> 0:10:38.559
<v Speaker 1>Kenneth Miller, and he's made headway by highlighting the compatibility

0:10:38.559 --> 0:10:41.079
<v Speaker 1>of science and religion. And this is compared to the alternate,

0:10:41.160 --> 0:10:43.920
<v Speaker 1>which is, you know, harping on their apparent differences. So

0:10:44.040 --> 0:10:47.040
<v Speaker 1>whenever he comes up against someone who's anti evolution. He

0:10:47.120 --> 0:10:49.760
<v Speaker 1>points out connections between science and religion as a way

0:10:49.800 --> 0:10:52.520
<v Speaker 1>of showing that both can co exist. For example, this

0:10:52.559 --> 0:10:54.960
<v Speaker 1>is something I hadn't even heard before, but the Belgian

0:10:55.000 --> 0:10:57.320
<v Speaker 1>scientist who laid out the math behind the Big Bang,

0:10:57.720 --> 0:11:01.480
<v Speaker 1>he was actually a Catholic priest. Oh really, I've never

0:11:01.520 --> 0:11:04.320
<v Speaker 1>heard that somehow, But I'm actually glad you're bringing up

0:11:04.320 --> 0:11:09.040
<v Speaker 1>people's beliefs about science, because, aside from politics, that's probably

0:11:09.080 --> 0:11:11.480
<v Speaker 1>the area where we push the hardest to change each

0:11:11.520 --> 0:11:15.439
<v Speaker 1>other's minds. And that's whether it's about evolution, or climate change,

0:11:15.640 --> 0:11:18.840
<v Speaker 1>or genetically modified foods or I mean, there are so

0:11:18.880 --> 0:11:21.600
<v Speaker 1>many of these topics. And that's why I was surprised

0:11:21.640 --> 0:11:24.760
<v Speaker 1>to learn that when it comes to policy issues, Americans

0:11:24.800 --> 0:11:28.000
<v Speaker 1>actually trust science leaders more than they do leaders in

0:11:28.080 --> 0:11:32.120
<v Speaker 1>other sectors, and of course that includes business and even government.

0:11:32.559 --> 0:11:34.679
<v Speaker 1>Well I'm not so sure about that, because, like the

0:11:34.760 --> 0:11:36.760
<v Speaker 1>last time I checked, there's still this chunk of the

0:11:36.800 --> 0:11:40.160
<v Speaker 1>population who sware the Earth is flat. Well, this is

0:11:40.200 --> 0:11:42.800
<v Speaker 1>according to a two thousand and sixteen study by the

0:11:42.880 --> 0:11:46.760
<v Speaker 1>National Science Foundation, and apparently more respondents said they have

0:11:46.920 --> 0:11:50.000
<v Speaker 1>quote a great deal of confidence in the knowledge and

0:11:50.040 --> 0:11:53.760
<v Speaker 1>impartiality of scientists than they do in any other institution.

0:11:53.840 --> 0:11:56.720
<v Speaker 1>That's with the exception of the military. That's really interesting.

0:11:56.840 --> 0:11:59.760
<v Speaker 1>But if if people trust scientists so much, like, why

0:11:59.760 --> 0:12:02.680
<v Speaker 1>are there so many flat earthers out there? Well, I

0:12:02.720 --> 0:12:05.760
<v Speaker 1>think in general is the key phrase here, because most

0:12:05.760 --> 0:12:09.360
<v Speaker 1>people likely do recognize that science is a pretty rigorous

0:12:09.400 --> 0:12:12.199
<v Speaker 1>field and you know, has this long history of trying

0:12:12.200 --> 0:12:15.080
<v Speaker 1>to deliver accurate results. But you know, I think the

0:12:15.160 --> 0:12:19.080
<v Speaker 1>problem really starts when specific issues bump up against those

0:12:19.120 --> 0:12:22.480
<v Speaker 1>ideological beliefs that we were talking about before. And actually,

0:12:22.480 --> 0:12:24.760
<v Speaker 1>here's a quote from Scientific American that that gives a

0:12:24.800 --> 0:12:28.160
<v Speaker 1>good example of this. And here's what it says. Our

0:12:28.200 --> 0:12:31.400
<v Speaker 1>innate desire to be accurate conflicts with other motives, some

0:12:31.520 --> 0:12:35.440
<v Speaker 1>of them unconscious. People hold beliefs to protect important values.

0:12:35.480 --> 0:12:38.800
<v Speaker 1>For example, individuals who think of nature as sacred may

0:12:38.840 --> 0:12:43.400
<v Speaker 1>perceive genetic modification as morally wrong, regardless of its safety

0:12:43.480 --> 0:12:46.520
<v Speaker 1>or utility. People also whole beliefs that are rooted in

0:12:46.559 --> 0:12:50.320
<v Speaker 1>their emotions. A flu pandemic that can cause widespread death

0:12:50.360 --> 0:12:54.200
<v Speaker 1>among the innocent may cause feelings of fear and helplessness.

0:12:54.200 --> 0:12:56.160
<v Speaker 1>The one way to cope with those emotions is to

0:12:56.280 --> 0:13:00.680
<v Speaker 1>belittle warnings of a pandemic as impossible, which makes sense,

0:13:00.679 --> 0:13:02.840
<v Speaker 1>but it's also kind of scary to think about because

0:13:02.920 --> 0:13:05.080
<v Speaker 1>it shows just how bad we are at judging whether

0:13:05.120 --> 0:13:08.320
<v Speaker 1>our views are rational or irrational. Like, even if our

0:13:08.400 --> 0:13:10.959
<v Speaker 1>views are only based on bias or emotion, we can

0:13:10.960 --> 0:13:13.400
<v Speaker 1>still find ways to dupe ourselves into thinking those beliefs

0:13:13.400 --> 0:13:16.199
<v Speaker 1>are truly based on facts or reason. I mean, if

0:13:16.200 --> 0:13:19.400
<v Speaker 1>you think about global warming, one or two descending scientists

0:13:19.400 --> 0:13:21.400
<v Speaker 1>is all it really took to perpetuate the idea that

0:13:21.440 --> 0:13:24.480
<v Speaker 1>climate science is controversial or still a matter of debate

0:13:24.520 --> 0:13:27.560
<v Speaker 1>in the scientific community, and that kernel of doubt was

0:13:27.679 --> 0:13:30.080
<v Speaker 1>enough to validate the belief that it's all a hoax

0:13:30.080 --> 0:13:32.680
<v Speaker 1>and some other people's minds, even if they consider themselves

0:13:32.720 --> 0:13:36.000
<v Speaker 1>science supporters in general, Yeah, you're right, And it's it's

0:13:36.000 --> 0:13:38.200
<v Speaker 1>also kind of ironic when you think about it, because

0:13:38.520 --> 0:13:41.240
<v Speaker 1>scientists are probably the most adept when it comes to

0:13:41.360 --> 0:13:44.160
<v Speaker 1>changing their beliefs in light of new information that they

0:13:44.160 --> 0:13:46.920
<v Speaker 1>may have, and I mean revising theories to match the

0:13:47.000 --> 0:13:49.680
<v Speaker 1>current evidence. Is it's kind of their whole m o.

0:13:49.920 --> 0:13:52.520
<v Speaker 1>So it's it's it's pretty sad when you have issues

0:13:52.640 --> 0:13:56.679
<v Speaker 1>where there's near consensus among the scientific community, and yet

0:13:56.720 --> 0:14:00.120
<v Speaker 1>they're still so easily dismissed by some people. Yeah, and

0:14:00.240 --> 0:14:02.560
<v Speaker 1>to play devil's advocate, I do think some people just

0:14:02.600 --> 0:14:05.480
<v Speaker 1>aren't aware of what scientists actually think about certain issues.

0:14:05.720 --> 0:14:08.640
<v Speaker 1>Like a few years back, the Pew Research Center released

0:14:08.679 --> 0:14:12.120
<v Speaker 1>this report where thirty seven percent of respondents said that

0:14:12.160 --> 0:14:15.080
<v Speaker 1>they didn't think scientists agreed on climate change, while in

0:14:15.160 --> 0:14:19.560
<v Speaker 1>reality of scientists say climate change is a serious problem.

0:14:19.600 --> 0:14:22.680
<v Speaker 1>So in this case, the misinformation campaigned about how quote

0:14:22.800 --> 0:14:25.800
<v Speaker 1>unsettled the issue is really seems to have worked, like

0:14:26.120 --> 0:14:29.120
<v Speaker 1>people were convinced that the science was still uncertain and

0:14:29.160 --> 0:14:32.680
<v Speaker 1>they didn't take the time to double check that claim themselves. Well, see,

0:14:32.720 --> 0:14:34.960
<v Speaker 1>and to me that that says that although climate change

0:14:35.000 --> 0:14:38.120
<v Speaker 1>is a scientific issue at its core, it's really become

0:14:38.120 --> 0:14:40.880
<v Speaker 1>more of an ideological one for most of us. I mean,

0:14:40.880 --> 0:14:43.960
<v Speaker 1>nowadays our belief for disbelief in global warming is really

0:14:44.000 --> 0:14:47.440
<v Speaker 1>an expression of identity more than anything else, and it's

0:14:47.440 --> 0:14:50.720
<v Speaker 1>a way of showing which groups we belong to. Alright, Well,

0:14:50.760 --> 0:14:52.640
<v Speaker 1>I I do sense that we're heading into the realm

0:14:52.640 --> 0:14:55.480
<v Speaker 1>of politics here. So before we open that particularly kind

0:14:55.520 --> 0:15:12.560
<v Speaker 1>of worms, why don't we take a quick break. You're

0:15:12.560 --> 0:15:14.360
<v Speaker 1>listening to part time genius and we're talking about the

0:15:14.400 --> 0:15:17.480
<v Speaker 1>messy science of how to change another person's mind. Okay, Well,

0:15:17.480 --> 0:15:19.560
<v Speaker 1>so we mentioned how people tend to dig in their

0:15:19.600 --> 0:15:22.560
<v Speaker 1>heels on issues they connect to their own identities, and

0:15:22.880 --> 0:15:25.560
<v Speaker 1>as a result, they'll do any sort of mental gymnastics

0:15:25.560 --> 0:15:28.520
<v Speaker 1>necessary to avoid changing their minds on the subject. But

0:15:28.880 --> 0:15:32.080
<v Speaker 1>that makes a lot of sense with moral or religious considerations.

0:15:32.120 --> 0:15:34.800
<v Speaker 1>But you said global warming is a matter of identity

0:15:34.880 --> 0:15:38.760
<v Speaker 1>now too, So how does that work exactly? All right? Well,

0:15:38.960 --> 0:15:41.720
<v Speaker 1>think about how so much of human identity is tied

0:15:41.840 --> 0:15:44.240
<v Speaker 1>up with the groups that we form, whether that's family

0:15:44.480 --> 0:15:48.320
<v Speaker 1>or friends, or you know, colleagues or even political parties.

0:15:48.800 --> 0:15:51.520
<v Speaker 1>So the downside of having your individual identity wrapped up

0:15:51.520 --> 0:15:54.080
<v Speaker 1>in groups is is that we do run that risk

0:15:54.120 --> 0:15:57.040
<v Speaker 1>of giving into tribalism, you know, when those beliefs or

0:15:57.160 --> 0:16:00.720
<v Speaker 1>values of those groups are under question. And actually, this

0:16:00.800 --> 0:16:03.320
<v Speaker 1>is the same thing you'll see even with something as

0:16:03.320 --> 0:16:07.000
<v Speaker 1>extreme as like cults, because that sense of belonging becomes

0:16:07.040 --> 0:16:10.640
<v Speaker 1>so important that members will will actually ignore any information

0:16:10.680 --> 0:16:13.920
<v Speaker 1>that threatens that feeling. And in the same way, you know,

0:16:13.960 --> 0:16:16.040
<v Speaker 1>we don't want to lose membership, and the groups that

0:16:16.120 --> 0:16:19.280
<v Speaker 1>are important to us. And so today, you know, you

0:16:19.400 --> 0:16:22.880
<v Speaker 1>think about how important political parties are to a lot

0:16:22.920 --> 0:16:25.200
<v Speaker 1>of people, and it's a stronger part of our identity

0:16:25.240 --> 0:16:28.440
<v Speaker 1>than ever before. And for example, recent polls show that

0:16:28.480 --> 0:16:31.120
<v Speaker 1>not only do die hard liberals and conservatives try to

0:16:31.160 --> 0:16:35.360
<v Speaker 1>avoid spending time together whenever possible, they even feel unhappy

0:16:35.400 --> 0:16:38.080
<v Speaker 1>if a family member is married to somebody else from

0:16:38.080 --> 0:16:40.920
<v Speaker 1>across the aisle. So what you're saying is that the

0:16:40.960 --> 0:16:43.560
<v Speaker 1>issue of climate change isn't strictly a scientific one anymore.

0:16:43.680 --> 0:16:46.880
<v Speaker 1>It's become so politicized that it's basically a way to

0:16:46.920 --> 0:16:50.320
<v Speaker 1>signal which political and social groups you belong to. Yeah,

0:16:50.360 --> 0:16:51.920
<v Speaker 1>it is, and you know, and people aren't likely to

0:16:52.000 --> 0:16:53.960
<v Speaker 1>change their minds on something like that, and that's no

0:16:54.000 --> 0:16:57.040
<v Speaker 1>matter what the science says, because you know, on some level,

0:16:57.080 --> 0:16:59.880
<v Speaker 1>they don't want to jeopardize their standing with their group.

0:17:00.040 --> 0:17:04.080
<v Speaker 1>And it's actually pretty fascinating how much group mentalities factor

0:17:04.240 --> 0:17:07.720
<v Speaker 1>into all of our decision making. Well, that connection actually

0:17:07.760 --> 0:17:10.840
<v Speaker 1>goes even deeper, because some scientists now believe that humans

0:17:10.840 --> 0:17:13.639
<v Speaker 1>developed reason in the first place as this way to

0:17:13.720 --> 0:17:16.880
<v Speaker 1>deal with the problems associated with living in groups, which

0:17:16.920 --> 0:17:20.280
<v Speaker 1>is really interesting because we always assume that humans of all,

0:17:20.359 --> 0:17:22.919
<v Speaker 1>reason is a way to solve these abstract puzzles or

0:17:22.960 --> 0:17:26.359
<v Speaker 1>to like draw conclusions from evidence. But according to this

0:17:26.400 --> 0:17:30.120
<v Speaker 1>pair of cognitive scientists named Hugo Mercy and Dance Berber,

0:17:30.640 --> 0:17:34.639
<v Speaker 1>reason is really an adaptation to the hypersocial niche humans

0:17:34.640 --> 0:17:38.160
<v Speaker 1>have evolved for themselves, all right, So just to try

0:17:38.200 --> 0:17:40.320
<v Speaker 1>to break that down, I mean, what what what kind

0:17:40.400 --> 0:17:43.480
<v Speaker 1>of hyper social problems was reason actually meant to help

0:17:43.520 --> 0:17:46.200
<v Speaker 1>with the main one is making sure you don't get

0:17:46.200 --> 0:17:49.000
<v Speaker 1>taken advantage of by members of the group. So this

0:17:49.080 --> 0:17:51.040
<v Speaker 1>makes sense if you think about it, because humans first

0:17:51.119 --> 0:17:53.919
<v Speaker 1>lived together in small groups of hunter gatherers, where social

0:17:53.920 --> 0:17:56.720
<v Speaker 1>standing was everything and each member of the group needed

0:17:56.760 --> 0:17:59.600
<v Speaker 1>to pull their own weight. But inevitably you'd have some

0:17:59.680 --> 0:18:01.679
<v Speaker 1>lazy people in the group, you know, the type. They

0:18:02.080 --> 0:18:04.600
<v Speaker 1>always have an excuse for why they want to remain

0:18:04.640 --> 0:18:06.880
<v Speaker 1>warm or safe in the cave while everyone else risks

0:18:06.920 --> 0:18:09.760
<v Speaker 1>their neck to bring home dinner. I mean, those guys

0:18:09.760 --> 0:18:12.199
<v Speaker 1>are the worst. But actually, hang on, So, if I

0:18:12.280 --> 0:18:15.520
<v Speaker 1>understand you correctly, you're saying we developed reason mostly as

0:18:15.560 --> 0:18:18.440
<v Speaker 1>a way to sniff out hucksters and kind of maintain

0:18:18.520 --> 0:18:21.679
<v Speaker 1>our social standing exactly, And the reason was more a

0:18:21.680 --> 0:18:23.960
<v Speaker 1>tool for winning arguments than it was a means for

0:18:24.119 --> 0:18:27.919
<v Speaker 1>pursuing truth, and that's actually what gets us into trouble today.

0:18:28.240 --> 0:18:31.239
<v Speaker 1>We still argue primarily to win a battle rather than

0:18:31.280 --> 0:18:34.480
<v Speaker 1>to learn something new or changing another person's mind. I mean,

0:18:34.760 --> 0:18:36.520
<v Speaker 1>if you just think about all arguments people get into

0:18:36.600 --> 0:18:39.439
<v Speaker 1>on Twitter or Facebook and in the comment section of

0:18:39.480 --> 0:18:42.240
<v Speaker 1>news sites, like, people might back up their viewpoints with

0:18:42.320 --> 0:18:45.359
<v Speaker 1>stats or links, but no one is interested in learning

0:18:45.359 --> 0:18:48.760
<v Speaker 1>from the other people there, and instead the conversation becomes

0:18:48.760 --> 0:18:52.120
<v Speaker 1>this competition with like each side trying to score off

0:18:52.119 --> 0:18:54.719
<v Speaker 1>the other, and all these fans of both sides just

0:18:55.040 --> 0:18:57.280
<v Speaker 1>rallying to cheer them on in the form of likes,

0:18:58.320 --> 0:19:00.800
<v Speaker 1>well and and that kind of interaction. It also shows

0:19:00.800 --> 0:19:04.640
<v Speaker 1>how backwards our cultures approaches to facts and evidence. I mean,

0:19:05.080 --> 0:19:07.240
<v Speaker 1>we like to think we use facts and logic as

0:19:07.280 --> 0:19:10.840
<v Speaker 1>the basis for all of our beliefs, but in reality,

0:19:10.840 --> 0:19:14.119
<v Speaker 1>it's often the other way around, where the belief comes first,

0:19:14.200 --> 0:19:16.320
<v Speaker 1>and then we just pick and choose the facts and

0:19:16.359 --> 0:19:20.240
<v Speaker 1>evidence to really reinforce those beliefs, and then wield them

0:19:20.520 --> 0:19:23.359
<v Speaker 1>kind of like a sledgehammer, just to prove our points online.

0:19:23.400 --> 0:19:26.160
<v Speaker 1>And you know, given how vast the Internet is now

0:19:26.240 --> 0:19:29.240
<v Speaker 1>and how lousy it is with misinformation that seems credible

0:19:29.280 --> 0:19:32.680
<v Speaker 1>at first glance. Finding that evidence for just about anything

0:19:32.760 --> 0:19:36.600
<v Speaker 1>you believe is pretty easy these days. Yeah, and these

0:19:36.640 --> 0:19:39.919
<v Speaker 1>really are the glory days of confirmation bias. But you know,

0:19:40.080 --> 0:19:42.919
<v Speaker 1>the cheapening of facts isn't the only danger posed by

0:19:43.040 --> 0:19:46.880
<v Speaker 1>arguing to win. Another more insidious threat is the way

0:19:46.920 --> 0:19:49.000
<v Speaker 1>this mode of argument affects the way we view the

0:19:49.080 --> 0:19:52.159
<v Speaker 1>questions we're debating. All right, so what do you what

0:19:52.200 --> 0:19:54.800
<v Speaker 1>do you mean by that? Well, when people engage in

0:19:54.840 --> 0:19:58.199
<v Speaker 1>combative arguments, the expectation is that someone will win and

0:19:58.240 --> 0:20:00.520
<v Speaker 1>someone will lose. And like we've been saying, that's the

0:20:00.560 --> 0:20:03.800
<v Speaker 1>whole point. But the implication there is that every issue

0:20:03.840 --> 0:20:06.760
<v Speaker 1>will always have this clear cut, objective answer, like with

0:20:06.800 --> 0:20:09.399
<v Speaker 1>a math problem or something, so there's no accounting for

0:20:09.440 --> 0:20:13.439
<v Speaker 1>different views that still might be valid, and instead every issue,

0:20:13.560 --> 0:20:17.280
<v Speaker 1>no matter how nuanced, is produced to these absolutes. And

0:20:17.600 --> 0:20:20.320
<v Speaker 1>actually I came across the Salon article by a research

0:20:20.320 --> 0:20:23.600
<v Speaker 1>team who studied the psychology of this argue to win mentality,

0:20:23.680 --> 0:20:25.800
<v Speaker 1>and they had a nice summary of what's at stake here,

0:20:26.080 --> 0:20:29.440
<v Speaker 1>so they right quote. The more we argue to win,

0:20:29.680 --> 0:20:31.760
<v Speaker 1>the more we will feel that there is a single

0:20:31.800 --> 0:20:36.440
<v Speaker 1>objectively correct answer and that all other answers are mistaken. Conversely,

0:20:36.800 --> 0:20:39.120
<v Speaker 1>the more we argue to learn, the more we will

0:20:39.160 --> 0:20:42.119
<v Speaker 1>feel that there's no single objective truth. Then different answers

0:20:42.160 --> 0:20:44.840
<v Speaker 1>can be equally right. So the next time you're deciding

0:20:44.880 --> 0:20:47.399
<v Speaker 1>how to enter into an argument on Facebook about the

0:20:47.440 --> 0:20:50.640
<v Speaker 1>controversial question of the day, remember you're not just making

0:20:50.640 --> 0:20:52.399
<v Speaker 1>a choice about how to interact with the person who

0:20:52.480 --> 0:20:55.320
<v Speaker 1>holds the opposing view. You're also making a decision that

0:20:55.320 --> 0:20:58.120
<v Speaker 1>will shape the way you and others think about whether

0:20:58.160 --> 0:21:01.360
<v Speaker 1>the question itself has a correct answer. And I think

0:21:01.359 --> 0:21:03.400
<v Speaker 1>that's pretty good advice, But you know, for my own

0:21:03.480 --> 0:21:05.680
<v Speaker 1>peace of mind, I feel like I should point out

0:21:05.680 --> 0:21:08.200
<v Speaker 1>here that there are times when facts and evidence can

0:21:08.240 --> 0:21:11.080
<v Speaker 1>help change somebody's mind. And that's because there are plenty

0:21:11.119 --> 0:21:14.040
<v Speaker 1>of people out there who maybe they're misinformed or mistaken

0:21:14.080 --> 0:21:16.879
<v Speaker 1>about something, but but who don't cling to that false

0:21:16.880 --> 0:21:19.720
<v Speaker 1>belief and treat it like a cornerstone of their identity.

0:21:19.880 --> 0:21:23.200
<v Speaker 1>So in these cases, facts and reason can truly make

0:21:23.200 --> 0:21:26.040
<v Speaker 1>a difference. So for our listeners out there, don't give

0:21:26.119 --> 0:21:28.240
<v Speaker 1>up all hope on this kind of thing. I mean,

0:21:28.280 --> 0:21:30.560
<v Speaker 1>that's a good point, but what about all those other times,

0:21:30.600 --> 0:21:32.760
<v Speaker 1>like are really saying there's no way to change a

0:21:32.800 --> 0:21:36.320
<v Speaker 1>person's mind once they're personally invested in a certain view. Well,

0:21:36.359 --> 0:21:39.040
<v Speaker 1>I'm not ready to concede that just yet, because, as

0:21:39.080 --> 0:21:42.680
<v Speaker 1>it turns out, humanities hyper social nature that you've talked about,

0:21:42.720 --> 0:21:45.240
<v Speaker 1>it might just be the key to changing a person's

0:21:45.280 --> 0:21:48.120
<v Speaker 1>long held beliefs. But before we get into that, let's

0:21:48.119 --> 0:22:05.520
<v Speaker 1>take a quick break. All right. So this whole episode,

0:22:05.560 --> 0:22:07.919
<v Speaker 1>we've been talking about how difficult it is to change

0:22:07.960 --> 0:22:11.800
<v Speaker 1>people's minds on these deeply personal or emotionally charged issues.

0:22:12.400 --> 0:22:14.600
<v Speaker 1>And you know why, we mentioned how simply laying out

0:22:14.600 --> 0:22:17.520
<v Speaker 1>the facts doesn't work in these cases. There is new

0:22:17.560 --> 0:22:19.959
<v Speaker 1>research out of Penn State that suggests that doing so

0:22:20.200 --> 0:22:23.040
<v Speaker 1>can be effective so long as you deliver the facts

0:22:23.080 --> 0:22:26.520
<v Speaker 1>along with a heaping dose of peer pressure. So that's

0:22:26.560 --> 0:22:28.520
<v Speaker 1>when it's come to like using peer pressure to get

0:22:28.560 --> 0:22:31.920
<v Speaker 1>people to change their minds, which seems kind of shady

0:22:31.920 --> 0:22:34.119
<v Speaker 1>to me. Yeah, it feels like we're going back to

0:22:34.200 --> 0:22:36.399
<v Speaker 1>high school for this one. But but at least listen

0:22:36.440 --> 0:22:39.960
<v Speaker 1>to how the study went. It was It was pretty interesting. First,

0:22:40.000 --> 0:22:43.280
<v Speaker 1>the researchers gathered fifty eight volunteers from around the campus

0:22:43.359 --> 0:22:45.600
<v Speaker 1>and had them offer their opinions on the firing of

0:22:45.680 --> 0:22:49.320
<v Speaker 1>coach Joe Paterno. Of course, all remember that case, and

0:22:49.359 --> 0:22:51.080
<v Speaker 1>you know, he was the head of the football program

0:22:51.160 --> 0:22:53.480
<v Speaker 1>for years and then one of his long time assistance

0:22:53.880 --> 0:22:56.399
<v Speaker 1>I was accused of these you know, sexual abuses, and

0:22:57.000 --> 0:22:59.760
<v Speaker 1>you know, the thinking was that Paterno likely had knowledge

0:22:59.760 --> 0:23:04.159
<v Speaker 1>of the incidents and unfortunately kept quiet. So the college

0:23:04.200 --> 0:23:07.920
<v Speaker 1>covered its bass and decided to fire Paterno as well. Yeah,

0:23:07.920 --> 0:23:09.960
<v Speaker 1>I remember it was seen as a pretty controversial move

0:23:10.000 --> 0:23:13.000
<v Speaker 1>at the time, especially on campus. That's right. So what

0:23:13.119 --> 0:23:15.399
<v Speaker 1>they did in this study was that, you know, the

0:23:15.440 --> 0:23:19.160
<v Speaker 1>researchers pulled the participants on their opinions, and then they

0:23:19.200 --> 0:23:22.320
<v Speaker 1>split them up, and the first thirty four people took

0:23:22.320 --> 0:23:25.480
<v Speaker 1>part in these separate discussion sessions they called them, and

0:23:25.840 --> 0:23:28.920
<v Speaker 1>they were paired with two to four research assistants who

0:23:29.119 --> 0:23:32.960
<v Speaker 1>always took the opposing view of the volunteer. And before

0:23:33.000 --> 0:23:36.160
<v Speaker 1>these discussions commenced, everyone had been given this fact sheet

0:23:36.200 --> 0:23:39.160
<v Speaker 1>and a summary of the different arguments in Paterno's case.

0:23:39.800 --> 0:23:41.920
<v Speaker 1>Then things got underway and they'd go back and forth

0:23:41.960 --> 0:23:44.760
<v Speaker 1>about the case for something like thirty minutes, and these

0:23:44.760 --> 0:23:48.679
<v Speaker 1>research assistants would offer counter argument after counter argument. No

0:23:48.680 --> 0:23:52.080
<v Speaker 1>matter what the volunteer would say, they would always counter it.

0:23:52.480 --> 0:23:54.919
<v Speaker 1>And so after that, the participants each filled out a

0:23:54.960 --> 0:23:58.960
<v Speaker 1>ballot with their final opinion on Paternos firing, and the

0:23:59.000 --> 0:24:01.880
<v Speaker 1>researchers could then use that to track whose opinion had

0:24:01.920 --> 0:24:05.440
<v Speaker 1>shifted due to the discussion. Which is interesting, But what

0:24:05.680 --> 0:24:09.840
<v Speaker 1>happened to those other twenties something participants. Well, they also

0:24:09.880 --> 0:24:12.679
<v Speaker 1>read the same fact sheet and those case summaries, but

0:24:12.800 --> 0:24:16.760
<v Speaker 1>they didn't have those discussion sessions like the other group did. Instead,

0:24:16.800 --> 0:24:19.640
<v Speaker 1>they simply filled out the ballot with their final opinion.

0:24:20.080 --> 0:24:22.520
<v Speaker 1>Now for that second group, the ones who had only

0:24:22.560 --> 0:24:26.240
<v Speaker 1>read the materials, only eight percent of these people changed

0:24:26.280 --> 0:24:29.520
<v Speaker 1>their minds about Paternals firing based on what they had read.

0:24:30.000 --> 0:24:32.080
<v Speaker 1>But the people who took part in the discussions where

0:24:32.080 --> 0:24:35.720
<v Speaker 1>they were outnumbered, a shocking thirty eight percent of those

0:24:35.880 --> 0:24:39.440
<v Speaker 1>shifted their stance in response to that social pressure. I mean,

0:24:39.440 --> 0:24:41.800
<v Speaker 1>that's pretty wild. But who's to say the people who

0:24:41.920 --> 0:24:43.920
<v Speaker 1>changed their minds won't just change the back a few

0:24:43.920 --> 0:24:46.320
<v Speaker 1>months later. In fact, how do we even know they

0:24:46.440 --> 0:24:48.240
<v Speaker 1>really changed their minds in the first place, like they

0:24:48.280 --> 0:24:51.879
<v Speaker 1>could have been lying just to please the researchers. Right, Well,

0:24:51.920 --> 0:24:54.680
<v Speaker 1>those final ballots were anonymous, so I guess you could say,

0:24:54.720 --> 0:24:58.000
<v Speaker 1>in theory, the participants wouldn't have felt the need to lie.

0:24:58.119 --> 0:25:00.920
<v Speaker 1>But there's actually a similar study that dealt with his

0:25:01.040 --> 0:25:03.560
<v Speaker 1>concern more directly, and it was this experiment out of

0:25:03.600 --> 0:25:06.960
<v Speaker 1>Harvard back in two thousand eleven, and it basically found

0:25:06.960 --> 0:25:09.400
<v Speaker 1>that men judge a woman is more attractive when they

0:25:09.440 --> 0:25:13.200
<v Speaker 1>believe their peers also fine tore attractive. And so they

0:25:13.200 --> 0:25:16.639
<v Speaker 1>reached this conclusion by having fourteen men rate the attractiveness

0:25:16.720 --> 0:25:20.080
<v Speaker 1>of a hundred and eighty female faces on a scale

0:25:20.119 --> 0:25:22.800
<v Speaker 1>from one to ten. Then half an hour later, the

0:25:22.880 --> 0:25:26.480
<v Speaker 1>same men rated the faces again, but this time every

0:25:26.520 --> 0:25:30.120
<v Speaker 1>face that they looked at was paired with a numerical rating. Now,

0:25:30.160 --> 0:25:33.639
<v Speaker 1>these ratings displayed were completely random, but the participants were

0:25:33.680 --> 0:25:36.240
<v Speaker 1>told that these were the averages of the scores given

0:25:36.320 --> 0:25:39.320
<v Speaker 1>by their peers. And would you know at this bit

0:25:39.359 --> 0:25:42.800
<v Speaker 1>of suggested peer pressure actually worked, So all of the

0:25:42.800 --> 0:25:45.120
<v Speaker 1>men ended up rating the women that had higher rankings

0:25:45.119 --> 0:25:48.639
<v Speaker 1>as more attractive than they had the first time around. Okay,

0:25:48.640 --> 0:25:50.840
<v Speaker 1>so to tell me, how is that any more definitive

0:25:50.880 --> 0:25:53.560
<v Speaker 1>than the last study, Like they could have still been

0:25:53.680 --> 0:25:55.879
<v Speaker 1>lying just to seem like they had as good an

0:25:55.920 --> 0:25:58.640
<v Speaker 1>eye for beauty as the other guys or something. Well,

0:25:58.680 --> 0:26:01.119
<v Speaker 1>here's what's maybe the most interesting part of this. So

0:26:01.160 --> 0:26:05.119
<v Speaker 1>those participants underwent m r I scans that effectively proved

0:26:05.160 --> 0:26:08.720
<v Speaker 1>the men weren't lying. So the brain's pleasure centers lit

0:26:08.760 --> 0:26:11.960
<v Speaker 1>up more strongly during that second round of rankings, which

0:26:11.960 --> 0:26:15.719
<v Speaker 1>suggests that their opinions of the women's attractiveness actually did change.

0:26:16.119 --> 0:26:18.800
<v Speaker 1>That's fascinating, But you know, I still feel a little

0:26:18.800 --> 0:26:21.680
<v Speaker 1>conflicted about weaponizing peer pressure as a means of winning

0:26:21.720 --> 0:26:24.800
<v Speaker 1>people to your side. But there might be something to

0:26:24.840 --> 0:26:26.960
<v Speaker 1>the idea that people are more open minded in group

0:26:27.000 --> 0:26:31.160
<v Speaker 1>settings or during personal interactions. Like I remember reading how

0:26:31.240 --> 0:26:33.600
<v Speaker 1>back during World War Two, the US government tried to

0:26:33.600 --> 0:26:35.760
<v Speaker 1>sell the public on the idea of eating organ meat

0:26:36.119 --> 0:26:38.520
<v Speaker 1>because the thinking was that the choice or cuts of

0:26:38.560 --> 0:26:40.960
<v Speaker 1>meat could then be saved to feed the troops. So

0:26:41.040 --> 0:26:43.040
<v Speaker 1>they did research to find out the most effective ways

0:26:43.040 --> 0:26:44.880
<v Speaker 1>to get people to make the switch, and it turned

0:26:44.920 --> 0:26:47.879
<v Speaker 1>out that people who had a group discussion about the idea,

0:26:48.240 --> 0:26:50.679
<v Speaker 1>they were actually five times more likely to go along

0:26:50.720 --> 0:26:52.920
<v Speaker 1>with it than those who simply read about the merits

0:26:52.960 --> 0:26:55.800
<v Speaker 1>of organ meat from a nutritionist. Yeah, it's a pretty

0:26:55.840 --> 0:26:59.400
<v Speaker 1>significant difference. I mean, it's gross, but but it is interesting.

0:27:00.040 --> 0:27:02.200
<v Speaker 1>But to be honest, I'm not sure how far peer

0:27:02.200 --> 0:27:04.760
<v Speaker 1>pressure or personal interactions would get you when it comes

0:27:04.800 --> 0:27:08.440
<v Speaker 1>to changing minds on like stuff that really matters. I mean,

0:27:08.760 --> 0:27:12.480
<v Speaker 1>you're thinking in these scenarios, it's whether some person is

0:27:12.520 --> 0:27:15.359
<v Speaker 1>attractive or whether to cook up some organ meat for dinner.

0:27:15.440 --> 0:27:18.360
<v Speaker 1>But I think on heavier issues it feels like it'd

0:27:18.400 --> 0:27:21.120
<v Speaker 1>be a little bit different. Yeah, I know what you mean,

0:27:21.160 --> 0:27:23.520
<v Speaker 1>But I think the key might actually be to something

0:27:23.560 --> 0:27:25.800
<v Speaker 1>we talked about in the last segment, this idea that

0:27:25.840 --> 0:27:28.600
<v Speaker 1>people most readily accept facts that confirmed the beliefs they

0:27:28.640 --> 0:27:32.320
<v Speaker 1>already hold. Alright, so how are you seeing that as

0:27:32.320 --> 0:27:35.280
<v Speaker 1>a positive thing though? So one example of what I'm

0:27:35.280 --> 0:27:38.200
<v Speaker 1>thinking about is the legality of gay marriage, and that's

0:27:38.240 --> 0:27:40.280
<v Speaker 1>been the reality for years now, but the fight to

0:27:40.320 --> 0:27:43.119
<v Speaker 1>get it to that point was incredibly long and challenging

0:27:43.560 --> 0:27:45.480
<v Speaker 1>because in order to win the right to get married,

0:27:45.480 --> 0:27:48.040
<v Speaker 1>gay people needed to get straight voters and politicians on

0:27:48.080 --> 0:27:51.560
<v Speaker 1>their sides, and of course, historically speaking that's easier said

0:27:51.560 --> 0:27:54.760
<v Speaker 1>than done. In fact, all through the early two thousands,

0:27:54.840 --> 0:27:58.080
<v Speaker 1>same sex marriage activists lost one political battle after another

0:27:58.480 --> 0:28:01.440
<v Speaker 1>and things really weren't looking rate and a big reason

0:28:01.480 --> 0:28:04.399
<v Speaker 1>for this lack of success came down to messaging. Like

0:28:04.440 --> 0:28:06.800
<v Speaker 1>the common arguments from activists at the time centered on

0:28:06.840 --> 0:28:09.840
<v Speaker 1>the injustice of discrimination and how gay people should be

0:28:09.880 --> 0:28:12.280
<v Speaker 1>entitled to the same rights and benefits as you know,

0:28:12.480 --> 0:28:16.200
<v Speaker 1>straight people. But these kinds of legal and moral appeals

0:28:16.240 --> 0:28:19.040
<v Speaker 1>pretty much fell on deaf ears and it quickly became

0:28:19.080 --> 0:28:21.680
<v Speaker 1>apparent that the movement would need a new message, one

0:28:21.720 --> 0:28:25.640
<v Speaker 1>that was less political and more universal. So what sort

0:28:25.680 --> 0:28:28.480
<v Speaker 1>of strategy did they come up with? Well, there was

0:28:28.520 --> 0:28:31.800
<v Speaker 1>one advocate group, in particular, Freedom to Marry, that really

0:28:31.880 --> 0:28:34.879
<v Speaker 1>led the charge by analyzing data from hundreds of polls

0:28:34.880 --> 0:28:37.960
<v Speaker 1>and focus groups. Then, after a year of pouring over

0:28:37.960 --> 0:28:40.320
<v Speaker 1>this information, the team finally found the answers they were

0:28:40.360 --> 0:28:44.000
<v Speaker 1>looking for in a single public opinion poll. So, according

0:28:44.040 --> 0:28:46.960
<v Speaker 1>to the poll, when straight people were asked why they

0:28:46.960 --> 0:28:49.440
<v Speaker 1>had gotten married, they said it was for a quote,

0:28:49.440 --> 0:28:51.880
<v Speaker 1>love and commitment. But when these people were asked why

0:28:51.920 --> 0:28:53.960
<v Speaker 1>they think gay people wanted to get married, the number

0:28:53.960 --> 0:28:57.880
<v Speaker 1>one reason was for benefits. I mean, on the one hand,

0:28:58.280 --> 0:29:01.320
<v Speaker 1>it's obviously a pretty ugly assumption to make about complete

0:29:01.360 --> 0:29:04.920
<v Speaker 1>strangers that they're driven more by these selfish economic concerns

0:29:04.960 --> 0:29:08.400
<v Speaker 1>than by the same wholesome motives that that you might possess.

0:29:08.480 --> 0:29:10.600
<v Speaker 1>But I mean, it does sound like what you're saying

0:29:10.680 --> 0:29:13.320
<v Speaker 1>is the movement was able to somehow use this thinking

0:29:13.400 --> 0:29:15.960
<v Speaker 1>to their advantage anyway, that's right. So, in light of

0:29:16.000 --> 0:29:18.240
<v Speaker 1>this discovery of the team at Freedom to Marry quickly

0:29:18.320 --> 0:29:22.240
<v Speaker 1>launched this new nationwide campaign. It was called Why Marriage Matters,

0:29:22.280 --> 0:29:25.680
<v Speaker 1>and rather than selling the idea on political or economic rounds,

0:29:25.880 --> 0:29:28.840
<v Speaker 1>the campaign just focused on this universal idea that most

0:29:28.840 --> 0:29:32.720
<v Speaker 1>people already believed in, which is that love and commitment matter.

0:29:33.240 --> 0:29:35.880
<v Speaker 1>And little by little, this new message began to change

0:29:35.920 --> 0:29:38.480
<v Speaker 1>people's minds. Some of the work was done remotely through

0:29:38.520 --> 0:29:41.479
<v Speaker 1>TV or radio ads. There were even robocalls employed and

0:29:41.720 --> 0:29:45.040
<v Speaker 1>media appearances, but the most effective method by far was

0:29:45.080 --> 0:29:48.040
<v Speaker 1>these door to door visits from actual gain lesbian couples

0:29:48.320 --> 0:29:51.040
<v Speaker 1>who hoped one day to get married, and when faced

0:29:51.040 --> 0:29:54.680
<v Speaker 1>with real people expressing that same earnest desire they had,

0:29:54.960 --> 0:29:57.280
<v Speaker 1>voters finally began to see themselves in the issue as

0:29:57.280 --> 0:30:00.320
<v Speaker 1>well as the humanity of those that affected. And in time,

0:30:00.640 --> 0:30:03.880
<v Speaker 1>those changed minds translated to votes in local elections and

0:30:04.240 --> 0:30:06.959
<v Speaker 1>the state house victories helped build momentum for the eventual

0:30:07.080 --> 0:30:09.960
<v Speaker 1>Supreme Court ruling, and that's the one that made gay

0:30:10.000 --> 0:30:13.760
<v Speaker 1>marriage legal. I mean, it is pretty remarkable, how you know,

0:30:13.880 --> 0:30:17.400
<v Speaker 1>reframing this argument can make all the difference. And I

0:30:17.440 --> 0:30:20.320
<v Speaker 1>see what you mean now about people using confirmation bias

0:30:20.440 --> 0:30:23.000
<v Speaker 1>to their advantage. But you know, you think about it.

0:30:23.000 --> 0:30:26.120
<v Speaker 1>Winning this campaign you describe essentially used reason and facts

0:30:26.160 --> 0:30:29.320
<v Speaker 1>to confirm the core beliefs that these voters already held,

0:30:29.360 --> 0:30:31.960
<v Speaker 1>and that was instead of trying to change those beliefs.

0:30:32.520 --> 0:30:35.400
<v Speaker 1>It's it's pretty clever as a tactic, and it actually

0:30:35.440 --> 0:30:37.400
<v Speaker 1>reminds me of what we talked about earlier with that

0:30:37.480 --> 0:30:41.120
<v Speaker 1>biology professor who tries to build those bridges between religion

0:30:41.240 --> 0:30:44.000
<v Speaker 1>and science. I mean, if we can manage to strip

0:30:44.040 --> 0:30:47.680
<v Speaker 1>away the political and the social hang ups around an issue,

0:30:48.360 --> 0:30:50.320
<v Speaker 1>we might find that we have more common ground than

0:30:50.360 --> 0:30:53.080
<v Speaker 1>we originally thought. I mean, that's the hope. And the

0:30:53.120 --> 0:30:56.160
<v Speaker 1>other thing to remember is that personal identity isn't static.

0:30:56.560 --> 0:30:58.840
<v Speaker 1>All of us change and grow as we go through life,

0:30:58.880 --> 0:31:02.840
<v Speaker 1>and as we accume life experiences, those inevitably altered the

0:31:02.840 --> 0:31:06.160
<v Speaker 1>people we are, and as our self identity shifts, there's

0:31:06.160 --> 0:31:09.040
<v Speaker 1>always the chance our beliefs and opinions will too, even

0:31:09.040 --> 0:31:12.479
<v Speaker 1>the more deep seated ones that used to define us. Well,

0:31:12.480 --> 0:31:14.760
<v Speaker 1>that's a great point. And actually I read this article

0:31:14.800 --> 0:31:17.600
<v Speaker 1>by a writer named Jennifer Hulette, and she wrote about

0:31:17.600 --> 0:31:20.960
<v Speaker 1>the potential of that kind of personal growth, and she

0:31:21.000 --> 0:31:23.720
<v Speaker 1>has some pretty good advice on managing our mind changing

0:31:23.760 --> 0:31:26.040
<v Speaker 1>expectations too, so I'll just go ahead and read it.

0:31:26.120 --> 0:31:29.320
<v Speaker 1>So she writes, of course, you can't precisely control how

0:31:29.360 --> 0:31:33.080
<v Speaker 1>people respond and evolve over time. It's a complex system,

0:31:33.120 --> 0:31:35.920
<v Speaker 1>and your input is just one variable among many working

0:31:35.960 --> 0:31:38.960
<v Speaker 1>to shape said system. All you can do is sow

0:31:39.000 --> 0:31:42.560
<v Speaker 1>the seeds and hope some fine fallow ground. And since

0:31:42.600 --> 0:31:45.240
<v Speaker 1>most of us can't see into a person's innermost thoughts,

0:31:45.280 --> 0:31:48.120
<v Speaker 1>there's no way of knowing where that fallow ground may lie.

0:31:48.720 --> 0:31:51.920
<v Speaker 1>Those seeds might not flourish for months or years. You

0:31:52.000 --> 0:31:54.040
<v Speaker 1>might not see any outward change at all for a

0:31:54.040 --> 0:31:57.560
<v Speaker 1>good long while. That doesn't mean your efforts are useless.

0:31:57.920 --> 0:32:00.600
<v Speaker 1>People can change their minds and progress be made on

0:32:00.640 --> 0:32:04.840
<v Speaker 1>a broad social scale don't despair just yet. Yeah, that

0:32:04.960 --> 0:32:07.680
<v Speaker 1>is good advice, right, And you know, because I'm not

0:32:08.480 --> 0:32:10.160
<v Speaker 1>sure we can top it, what do you say we

0:32:10.240 --> 0:32:13.360
<v Speaker 1>leave it at that and just start the fact off? Well,

0:32:13.480 --> 0:32:15.800
<v Speaker 1>I did have three or four points I wanted to make,

0:32:15.840 --> 0:32:17.640
<v Speaker 1>but I sort of feel like you already made up

0:32:17.640 --> 0:32:19.880
<v Speaker 1>your mind on this, so I can already hear the

0:32:19.920 --> 0:32:22.360
<v Speaker 1>factor off using, so we might as well start. So, yeah,

0:32:22.360 --> 0:32:33.120
<v Speaker 1>I told you peer pressure work. Okay, So I'm gonna

0:32:33.120 --> 0:32:34.800
<v Speaker 1>start us off on a slightly different note and talk

0:32:34.800 --> 0:32:38.400
<v Speaker 1>about not just changing our minds, but changing our brains. So,

0:32:38.720 --> 0:32:41.680
<v Speaker 1>first of all, do you meditate? You know, I've always

0:32:41.760 --> 0:32:44.080
<v Speaker 1>said I was going to start meditating, and I just

0:32:44.240 --> 0:32:46.360
<v Speaker 1>haven't gotten around to it. So I think I'll start

0:32:46.480 --> 0:32:48.480
<v Speaker 1>next week. I know I talked about it all the

0:32:48.520 --> 0:32:51.200
<v Speaker 1>time too, but I was reading a couple of articles

0:32:51.240 --> 0:32:55.200
<v Speaker 1>about the power of meditation, and specifically the serious compassion

0:32:55.280 --> 0:32:58.360
<v Speaker 1>meditation that to bed and monks do and nor scientists

0:32:58.400 --> 0:33:00.440
<v Speaker 1>have been studying them for years and have been prized

0:33:00.480 --> 0:33:03.000
<v Speaker 1>by just how dramatic and effect this kind of meditation

0:33:03.040 --> 0:33:06.000
<v Speaker 1>can have on their brains, and the studies have shown

0:33:06.040 --> 0:33:09.800
<v Speaker 1>that monks experienced these huge increases in gamma wave activity

0:33:10.080 --> 0:33:12.920
<v Speaker 1>at level they've never seen in other studies, And when

0:33:12.960 --> 0:33:15.120
<v Speaker 1>their brains were scanned, they found that the region most

0:33:15.160 --> 0:33:19.440
<v Speaker 1>affected during meditation was the left prefrontal cortex, which is

0:33:19.480 --> 0:33:22.080
<v Speaker 1>where a positive emotion comes from, and then it was

0:33:22.320 --> 0:33:25.400
<v Speaker 1>much much more active than the right prefrontal which is

0:33:25.440 --> 0:33:28.440
<v Speaker 1>actually where more negative emotions like anxiety come from. So

0:33:29.280 --> 0:33:31.000
<v Speaker 1>I think it's time for us to sign up for

0:33:31.000 --> 0:33:33.480
<v Speaker 1>the meditation class. All right, let's do it. But but

0:33:33.600 --> 0:33:36.360
<v Speaker 1>next week we we've got things to work on first.

0:33:36.360 --> 0:33:38.720
<v Speaker 1>So but before we start meditating, I'm going to bring

0:33:38.800 --> 0:33:42.040
<v Speaker 1>us back to changing people's minds, and this one in

0:33:42.080 --> 0:33:44.720
<v Speaker 1>particular is about food. So have you ever heard people

0:33:44.760 --> 0:33:48.800
<v Speaker 1>say that seafood and cheese should never be paired? Yeah? Definitely.

0:33:49.520 --> 0:33:52.160
<v Speaker 1>Well there's this great Las Obscure article and it's looking

0:33:52.160 --> 0:33:54.920
<v Speaker 1>at this topic and trying to find the origins of this.

0:33:55.640 --> 0:33:57.560
<v Speaker 1>And the article starts off I talk about how even

0:33:57.600 --> 0:34:00.600
<v Speaker 1>on things like the show Top Chef, you'll hear experts

0:34:00.640 --> 0:34:03.320
<v Speaker 1>say all the time things like, you know, even though

0:34:03.320 --> 0:34:06.760
<v Speaker 1>I don't like cheese and seafood together, this wasn't that bad.

0:34:06.920 --> 0:34:09.720
<v Speaker 1>And it's like that's the ultimate compliment you can give

0:34:09.800 --> 0:34:12.839
<v Speaker 1>that sort of pairing, which is just strange. And it

0:34:12.840 --> 0:34:15.840
<v Speaker 1>turns out we have Italy to blame for this thinking.

0:34:15.880 --> 0:34:18.640
<v Speaker 1>And it's actually kind of amazing how global events and

0:34:18.760 --> 0:34:22.560
<v Speaker 1>national identities can play into something like this. So it

0:34:22.600 --> 0:34:25.520
<v Speaker 1>had been the thinking among certain groups and Italy that

0:34:25.600 --> 0:34:28.319
<v Speaker 1>these two food types should not be served together. And

0:34:28.760 --> 0:34:31.080
<v Speaker 1>coming out of World War Two, you had a nation

0:34:31.080 --> 0:34:34.319
<v Speaker 1>in Italy that was feeling the threat of globalization. They

0:34:34.400 --> 0:34:37.960
<v Speaker 1>need to really cling to those national traditions and it's

0:34:38.040 --> 0:34:41.080
<v Speaker 1>natural that you'd find certain things to dig in on.

0:34:41.239 --> 0:34:45.160
<v Speaker 1>And food is obviously one of Italy's greatest exports because

0:34:45.280 --> 0:34:48.880
<v Speaker 1>it feels like everybody loves Italian food, and this was

0:34:48.920 --> 0:34:51.279
<v Speaker 1>the thing that they really stuck to and convinced much

0:34:51.320 --> 0:34:54.680
<v Speaker 1>of American culture, especially that seafood and cheese should not

0:34:54.760 --> 0:34:58.160
<v Speaker 1>be paired. So I've got a food related one as well.

0:34:58.560 --> 0:35:00.960
<v Speaker 1>It's emasy to read about the high ends companies attempts

0:35:00.960 --> 0:35:03.640
<v Speaker 1>to get Ketchup to catch on in Australia, like the

0:35:03.640 --> 0:35:06.239
<v Speaker 1>company had been successful and Sony plays around the world,

0:35:06.320 --> 0:35:10.239
<v Speaker 1>but in Australia American style, Ketchup only represents about three

0:35:10.280 --> 0:35:13.160
<v Speaker 1>to four percent of the tomato sauce market. In fact,

0:35:13.239 --> 0:35:15.640
<v Speaker 1>Hines even introduced this cookbook in the market there a

0:35:15.640 --> 0:35:17.640
<v Speaker 1>couple of decades ago, just to try to get the

0:35:17.640 --> 0:35:20.319
<v Speaker 1>public to understand how different ketchup is from like these

0:35:20.320 --> 0:35:23.560
<v Speaker 1>other tomato sauces. But I think what I found most

0:35:23.560 --> 0:35:26.600
<v Speaker 1>interesting is just how passionately some Australians are about this

0:35:26.640 --> 0:35:29.120
<v Speaker 1>topic and how they almost see it as an invasion

0:35:29.239 --> 0:35:31.600
<v Speaker 1>of their culture. And here are just a couple of quotes.

0:35:31.840 --> 0:35:34.920
<v Speaker 1>A famous Australian entrepreneur named Dick Smith, whose company makes

0:35:34.920 --> 0:35:37.839
<v Speaker 1>a competitive ketchup, said quote, they don't give us stuff

0:35:37.880 --> 0:35:41.040
<v Speaker 1>about Australian culture or a way of life. They basically said,

0:35:41.080 --> 0:35:43.200
<v Speaker 1>if we have one common label and call it ketchup

0:35:43.200 --> 0:35:46.160
<v Speaker 1>around the world, that's the best way we can make money.

0:35:46.320 --> 0:35:49.760
<v Speaker 1>And Scott cam who's a TV personality there, expressed concern

0:35:49.840 --> 0:35:53.080
<v Speaker 1>that the word ketchup might be replacing tomato sauce. So

0:35:53.200 --> 0:35:55.479
<v Speaker 1>here's what he said, what are we going to start

0:35:55.520 --> 0:35:59.040
<v Speaker 1>walking down the sidewalk instead of a footpath? As Australian say,

0:35:59.160 --> 0:36:02.200
<v Speaker 1>they're infiltrated to us. It's not our way of life.

0:36:02.480 --> 0:36:06.120
<v Speaker 1>So it turns out the passionate response was pretty effective

0:36:06.160 --> 0:36:09.480
<v Speaker 1>because just a few years ago Hines actually closed their

0:36:09.520 --> 0:36:13.120
<v Speaker 1>Australian catchup factory, and this is seventy years after opening it.

0:36:13.360 --> 0:36:15.680
<v Speaker 1>They finally just gave up and moved it to New Zealand.

0:36:16.320 --> 0:36:18.960
<v Speaker 1>That is impressive. I'm also going to start using the

0:36:19.000 --> 0:36:21.600
<v Speaker 1>phrase don't give us stuff about something. I kind of

0:36:21.640 --> 0:36:24.920
<v Speaker 1>like that alright. Well, in a different direction. During their

0:36:24.960 --> 0:36:28.440
<v Speaker 1>twenty three years working for Columbia Pictures, the three Stooges

0:36:28.719 --> 0:36:32.759
<v Speaker 1>never once got a raise. In fact, they were severely underpaid.

0:36:33.120 --> 0:36:35.319
<v Speaker 1>Apparently the head of the studio convinced them that they

0:36:35.360 --> 0:36:37.560
<v Speaker 1>weren't very popular. I don't know how he managed to

0:36:37.560 --> 0:36:39.960
<v Speaker 1>pull this off, and he almost made it seem like

0:36:40.000 --> 0:36:42.319
<v Speaker 1>he was doing them a favor just to renew their

0:36:42.360 --> 0:36:45.360
<v Speaker 1>contracts at the very last moment for the same price

0:36:45.440 --> 0:36:48.640
<v Speaker 1>each year, which is obviously a horrible to do, but

0:36:49.080 --> 0:36:51.040
<v Speaker 1>kind of remarkable that he pulled this off for twenty

0:36:51.080 --> 0:36:55.719
<v Speaker 1>three years in a row. Wow. So this gentleman named

0:36:55.719 --> 0:36:59.400
<v Speaker 1>Matthias Blow from Chicago actually convinced his wife to have

0:36:59.400 --> 0:37:02.240
<v Speaker 1>her teeth pull because of our dental issues. And then

0:37:02.320 --> 0:37:06.359
<v Speaker 1>he decided, without really asking her, not to get her dentures.

0:37:06.400 --> 0:37:08.360
<v Speaker 1>He just thought it was cheaper for them to serve

0:37:08.360 --> 0:37:11.760
<v Speaker 1>her soup every day rather than any food she could choose.

0:37:12.880 --> 0:37:14.759
<v Speaker 1>I guess he was trying to save money or something.

0:37:14.760 --> 0:37:17.839
<v Speaker 1>I don't get it. So she smartly took him to court,

0:37:17.880 --> 0:37:20.640
<v Speaker 1>where the judge called it quote the meanest trick he'd

0:37:20.640 --> 0:37:23.480
<v Speaker 1>ever heard, and he promptly ordered Mr Bloud to buy

0:37:23.520 --> 0:37:26.640
<v Speaker 1>her two sets of teeth and a beefsteak every week.

0:37:29.840 --> 0:37:31.920
<v Speaker 1>All right, well, I feel like we should try to

0:37:32.120 --> 0:37:35.240
<v Speaker 1>end on a happier note. So in the nineteen fifties,

0:37:35.239 --> 0:37:37.760
<v Speaker 1>fans used to go up to George Reeves, who played

0:37:37.800 --> 0:37:40.640
<v Speaker 1>Superman at the time, and try to test his strength,

0:37:41.080 --> 0:37:43.840
<v Speaker 1>and in fact, one time a young fan actually pulled

0:37:43.880 --> 0:37:46.680
<v Speaker 1>a gun on him, but the quick thinking Reeves convinced

0:37:46.680 --> 0:37:48.600
<v Speaker 1>the guy to hand it over to him on account

0:37:48.600 --> 0:37:51.080
<v Speaker 1>that if he shot at Superman, the bullet would bounce

0:37:51.120 --> 0:37:54.359
<v Speaker 1>off and likely hit and then a sent bystander. That's

0:37:54.360 --> 0:37:57.919
<v Speaker 1>really interesting, And uh, I do like in a week

0:37:57.960 --> 0:38:01.560
<v Speaker 1>that Batman and Catwoman are all the attention for getting married.

0:38:01.719 --> 0:38:05.200
<v Speaker 1>You decided to end on a Superman fact, so I

0:38:05.239 --> 0:38:07.799
<v Speaker 1>think you should get the prize this week. I'm gonna

0:38:07.800 --> 0:38:11.600
<v Speaker 1>act like that was intentional, but I'll take it either way.

0:38:12.000 --> 0:38:14.760
<v Speaker 1>I'm sure we've forgotten some great facts about the science

0:38:14.800 --> 0:38:18.120
<v Speaker 1>behind changing someone's mind, or even just fun stories about

0:38:18.120 --> 0:38:20.759
<v Speaker 1>the efforts to change people's mind. So we always love

0:38:20.800 --> 0:38:23.120
<v Speaker 1>hearing those stories and those facts from you. I have

0:38:23.160 --> 0:38:25.040
<v Speaker 1>to say, Mango, I was a little bit jealous hearing

0:38:25.120 --> 0:38:28.200
<v Speaker 1>from a listener earlier this week that she was trying

0:38:28.200 --> 0:38:31.800
<v Speaker 1>to convince a family member to name their child Mango,

0:38:31.960 --> 0:38:35.560
<v Speaker 1>which just seemed crazy to me. But anyway, I think

0:38:35.600 --> 0:38:37.880
<v Speaker 1>Will is a pretty good name too. But congratulations to

0:38:37.960 --> 0:38:40.839
<v Speaker 1>you on that, and we'd love to hear from you. Guys.

0:38:40.880 --> 0:38:42.759
<v Speaker 1>You can always email us part Time Genius at how

0:38:42.800 --> 0:38:45.360
<v Speaker 1>stuff Works dot com or hit us up on Facebook

0:38:45.440 --> 0:39:01.600
<v Speaker 1>or Twitter. But thanks so much for listening. Thanks again

0:39:01.600 --> 0:39:03.799
<v Speaker 1>for listening. Part Time Genius is a production of How

0:39:03.840 --> 0:39:06.680
<v Speaker 1>Stuff Works and wouldn't be possible without several brilliant people

0:39:06.680 --> 0:39:09.640
<v Speaker 1>who do the important things we couldn't even begin to understand.

0:39:09.840 --> 0:39:12.520
<v Speaker 1>CHRISTA McNeil does the editing thing. Noel Brown made the

0:39:12.520 --> 0:39:15.360
<v Speaker 1>theme song and does the mixy MIXI sound thing. Jerry

0:39:15.440 --> 0:39:18.120
<v Speaker 1>Rowland does the exact producer thing. Gay blues Yer is

0:39:18.160 --> 0:39:20.880
<v Speaker 1>our lead researcher, with support from the Research Army, including

0:39:20.880 --> 0:39:23.799
<v Speaker 1>Austin Thompson, Nolan Brown and Lucas Adams and Eve Jeff

0:39:23.840 --> 0:39:26.040
<v Speaker 1>Cook gets the show to your ears. Good job, Eves.

0:39:26.160 --> 0:39:28.080
<v Speaker 1>If you like what you heard, we hope you'll subscribe,

0:39:28.080 --> 0:39:29.960
<v Speaker 1>And if you really really like what you've heard, maybe

0:39:30.000 --> 0:39:31.880
<v Speaker 1>you could leave a good review for us. Do we

0:39:32.000 --> 0:39:33.800
<v Speaker 1>do we forget Jason? Jason who