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Speaker 1: I'm Katie Couric, I'm Boss St. John. I'm hosted the

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Speaker 1: Hip podcast Next Question with me Katie Curik. And of

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Speaker 1: course I'm a longtime journalist. Um, sister, you are an

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Speaker 1: award winning journalist. That's true. Bows Yeah, And I'm the

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Speaker 1: chief marketing officer at Endeavor and someone who is so

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Speaker 1: impressive her career was actually the subject of a Harvard

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Speaker 1: Business School class. Those are factual facts, and we wanted

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Speaker 1: to combine bows Is business and branding expertise with Katie's

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Speaker 1: natural curiosity to create a podcast responding to this moment

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Speaker 1: in time. Welcome to Back to Bid with Katie and Bows.

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Speaker 1: Get it Biz, Bows, Yeah, it's cute. We get it.

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Speaker 1: Back to Biz is looking towards the future to understand

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Speaker 1: how this unprecedented moment will forever change the business of

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Speaker 1: tech and media, travel and leisure, education and sports, and

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Speaker 1: fashion and pop culture. Each week, we'll talk to the

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Speaker 1: big thinkers, leaders and innovators in those industries and we'll

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Speaker 1: some how they're responding to these big societal shifts that

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Speaker 1: the pandemic has brought about, and how they're adjusting to

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Speaker 1: this new way of life, often not just through adaptation,

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Speaker 1: but through innovation too right because in many ways this

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Speaker 1: has been a really dark time, but it's also a

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Speaker 1: time for recalibrating and finding the light. So come and

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Speaker 1: join us. It's going to be fun and enlightening and

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Speaker 1: maybe even hopeful. Back to Biz with Katie and Bows

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Speaker 1: it's out now, but like all good things, it's limited, y'all,

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Speaker 1: just ten episodes, So get it while it's hot. Wait,

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Speaker 1: what's it? You drop it like? It's what what you like?

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Speaker 1: It is not Katie? What can you say? It was

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Speaker 1: hot to start with, It remains hot, it will always be.

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Speaker 1: Listen to Back to Biz with Katie and Bows on

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Speaker 1: the I Heart Radio app, Apple Podcasts, or wherever you

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Speaker 1: get your favorite podcast se