WEBVTT - HAILEE CHAPMAN - Peanut Butter, Banana Rice Cakes 0:00:00.080 --> 0:00:03.360 Hey guys, welcome to another episode of Eating While Broke. 0:00:03.640 --> 0:00:06.480 I'm your host, Colleen Witt, and today we have special 0:00:06.519 --> 0:00:11.920 guests entrepreneur Haley Chapman in the building, owner of Winnie Benny, 0:00:12.400 --> 0:00:15.280 CO of Winnie Benny, and I just want to point 0:00:15.280 --> 0:00:16.720 out that Winnie Benny. 0:00:16.600 --> 0:00:19.120 Is CEO is a three year old. 0:00:19.560 --> 0:00:19.720 Yes. 0:00:20.160 --> 0:00:21.360 So I got the phone call. 0:00:21.200 --> 0:00:24.079 And was like, hey, you know, I'm Haley, I'm the 0:00:24.160 --> 0:00:27.160 chief operating officer of Winnie Benny. The CEO is three 0:00:27.240 --> 0:00:33.639 years old. And I said, come again, my two year 0:00:33.640 --> 0:00:36.440 old can't even count past five, but your three year 0:00:36.479 --> 0:01:02.080 old is an executive. I was about to send my 0:01:02.200 --> 0:01:06.240 daughter out to a job or something. Senator Harvard like, 0:01:06.280 --> 0:01:08.760 what you know, I see some of these kids reading 0:01:09.360 --> 0:01:12.320 at like one and two, and I'm like, you know, 0:01:12.480 --> 0:01:15.399 my DNA wasn't strong or you know, I didn't get 0:01:15.400 --> 0:01:17.440 the mom manual that the other moms got. 0:01:17.959 --> 0:01:23.240 But this is interesting. So Haley calls me up and 0:01:23.319 --> 0:01:23.920 she's just. 0:01:24.000 --> 0:01:27.959 You know, she's telling me about Winnie Benny. You know, 0:01:28.080 --> 0:01:31.399 the products and the hair care line and the accessories, 0:01:31.880 --> 0:01:33.520 and you know, of course, like I hung up on 0:01:33.560 --> 0:01:35.920 the three year old because my two year old is 0:01:35.959 --> 0:01:39.880 just not executive material yet, you know, maybe when she's 0:01:39.959 --> 0:01:43.360 like twelve. But I said, you know what, let's not 0:01:43.480 --> 0:01:46.040 have Winnie Bennie on the show. Let's talk to you 0:01:46.120 --> 0:01:48.960 because I have a feeling that if Winnie Benny is 0:01:49.000 --> 0:01:53.120 anything like Zariah, this whole set will get destroyed in 0:01:53.160 --> 0:01:54.080 a matter of minutes. 0:01:54.840 --> 0:01:56.880 So I'm excited to have you on the show. Winnie 0:01:56.880 --> 0:02:02.480 Bennie is hair products, hair accessories, hair care line. Am 0:02:02.520 --> 0:02:07.480 I missing anything? Nop bose, haircare bows, haircare purses. 0:02:07.760 --> 0:02:10.840 I was excited about purses because my daughter, uh, she 0:02:11.000 --> 0:02:14.160 wears hats because my husband wears hats, and so she. 0:02:15.639 --> 0:02:16.400 Rocks hats. 0:02:16.440 --> 0:02:19.000 And now I now own a purse, and so if 0:02:19.000 --> 0:02:21.120 she gets like a little paper bag, she walks around 0:02:21.120 --> 0:02:23.959 like it's a purse all day. Okay, so she actually 0:02:24.000 --> 0:02:27.000 doesn't own purses. So here can we see the purses. 0:02:27.960 --> 0:02:30.360 These are the purses, guys. They're like queue and then 0:02:30.360 --> 0:02:32.799 they have a little strap. And you can get these 0:02:32.840 --> 0:02:35.440 all online at Winnie Binny dot dot com. 0:02:35.560 --> 0:02:39.400 And it's for all our listeners. It's w y n 0:02:39.560 --> 0:02:42.639 n i E b y n i E. 0:02:44.320 --> 0:02:47.040 And do you also have hair accessory kits and the 0:02:47.160 --> 0:02:52.160 cool thing about Winnie Bennie's Milestones is that Winnie Binny 0:02:52.240 --> 0:02:55.040 you can actually buy some of the products in Walmart, 0:02:55.760 --> 0:03:01.280 like conditioner, shampoo and this hair brush set. 0:03:01.480 --> 0:03:02.680 Yes, can I see it? 0:03:02.760 --> 0:03:03.120 Yes? 0:03:03.800 --> 0:03:06.200 Going through all this, I'm doing it things differently usually 0:03:06.200 --> 0:03:07.919 I let you do a little bit of talking. 0:03:08.800 --> 0:03:10.480 I just wanted to show you, guys. 0:03:10.800 --> 0:03:13.840 It even has all the edge control brushes in this 0:03:13.960 --> 0:03:15.840 hairkit brush. 0:03:15.360 --> 0:03:17.080 Not trying to make all these plastic sounds. 0:03:17.120 --> 0:03:20.079 And it also has I know you guys have seen 0:03:20.120 --> 0:03:24.320 this brush before. It's like a Detangler type brush. I've 0:03:24.320 --> 0:03:27.000 seen commercials. Okay, and this is the back that goes 0:03:27.000 --> 0:03:28.680 on it. Okay, that's what you were talking about. So 0:03:28.720 --> 0:03:30.200 it has all these cool things and now you can 0:03:30.200 --> 0:03:33.920 get it in Walmart. And this is another black owned business. 0:03:34.600 --> 0:03:37.120 So all right. So before we. 0:03:37.000 --> 0:03:41.640 Get into the mayhem that it took to build this brand, 0:03:42.960 --> 0:03:45.440 I want to know what you were eating while you 0:03:45.480 --> 0:03:45.920 were broke. 0:03:47.640 --> 0:03:51.600 While I was broke, I was eating banana rice cakes. 0:03:52.160 --> 0:03:57.160 Banana's rice cake covered with peanut butter with bananas on top. 0:03:57.480 --> 0:04:01.200 Okay, so I can assure you I think I've bitten 0:04:01.240 --> 0:04:03.560 into a rice cake maybe once in my life. So 0:04:04.200 --> 0:04:09.160 on today's episode. All right, well, it's three ingredients. It's bananas, 0:04:09.160 --> 0:04:13.160 peanut butter, and rice cupcakes. It's definitely a cheap, affordable 0:04:13.200 --> 0:04:17.000 dish because most of us have peanut butter in our cabinets. 0:04:18.400 --> 0:04:21.799 I'm personally a chunky person, but I'm guessing on rice. 0:04:21.640 --> 0:04:24.159 Cupcakes it has to be creamy, okay, because of the 0:04:24.200 --> 0:04:25.760 consistency of the texture of the rice. 0:04:26.440 --> 0:04:29.839 So we're gonna do this together. So, okay, you you 0:04:29.880 --> 0:04:32.960 grab your rice cake. I'm gonna grab mine, and any 0:04:33.000 --> 0:04:38.400 flavor will do. Yes, okay, awesome, And then I grab one. 0:04:39.560 --> 0:04:42.400 This feels like it feels like toy food. Okay, So 0:04:42.440 --> 0:04:43.599 then we put the peanut butter on. 0:04:43.760 --> 0:04:45.840 Yes, okay, you get your car. 0:04:49.000 --> 0:04:51.560 I'm sure for all the fitness people, they're like rolling 0:04:51.600 --> 0:04:54.000 their eyes. They're like, this is what I eat for breakfast, lunch, 0:04:54.040 --> 0:04:57.919 and dinner when I'm trying to build muscle. I was 0:04:57.960 --> 0:05:00.840 in Walmart and that's what the guy said. He said, 0:05:00.839 --> 0:05:04.080 this is a great protein snack. I slid these to 0:05:04.240 --> 0:05:07.240 Jared and Jared. Everyone, you guys kind of know Jared 0:05:07.360 --> 0:05:12.120 is the invisible man behind this the screen. Jared asked 0:05:12.160 --> 0:05:14.200 me how many calories are in a rice cake, and 0:05:14.240 --> 0:05:18.400 I said, boy, how would you come on? Man, come on, 0:05:18.520 --> 0:05:20.560 just eat it. Okay, I'm eating it, we're all eating. 0:05:20.640 --> 0:05:24.839 And then you take the banana. Yes, there we go. 0:05:25.200 --> 0:05:29.920 I've had people make I had someone make a peanut 0:05:30.000 --> 0:05:32.279 butter and banana. 0:05:33.680 --> 0:05:36.400 Yeah, oh okay, and then I just usually like cut 0:05:36.400 --> 0:05:37.760 it into little pieces and then it. 0:05:37.720 --> 0:05:40.200 Goes on top of the rice cake like that. 0:05:41.000 --> 0:05:43.680 I think that this show is fascinated with peanut butter 0:05:43.760 --> 0:05:47.000 and bananas for some strange reason. Like nobody on this 0:05:47.080 --> 0:05:51.320 show likes jelly. Oh drives me crazy. What is this 0:05:51.360 --> 0:05:54.440 peanut butter and banana obsession of. 0:05:54.560 --> 0:06:00.320 Sproke people have? I'm telling you, what is banana's protein? Like? 0:06:00.360 --> 0:06:04.240 Why banana? Why you're not a fan of banana? I 0:06:04.320 --> 0:06:07.200 just don't get the peanut butter in banana mix. Yeah, 0:06:07.279 --> 0:06:07.720 I don't know. 0:06:07.800 --> 0:06:10.480 It's just a It's just been something I've had around 0:06:10.480 --> 0:06:14.719 for years growing up. Put peanut butter on almost anything, waffles, 0:06:15.279 --> 0:06:17.599 peanut butter, uffles, peanut butter. 0:06:18.040 --> 0:06:22.839 Yeah, gosh, I'm so glad I'm not Lenny Bennie the Mini. Okay, 0:06:23.279 --> 0:06:33.359 here we go, cheers, cheers, here we go. It's actually 0:06:33.440 --> 0:06:37.359 not bad. I like the consistency way better than bread. 0:06:38.680 --> 0:06:39.720 It's a consistency. 0:06:40.720 --> 0:06:50.240 Oh my god, that hit. Yeah, presently surprised. 0:06:51.080 --> 0:06:53.800 I wish Jared's a dry ass rice cake. I want 0:06:53.800 --> 0:07:02.960 to know what it tastes like, Wow, that's really good. 0:07:03.640 --> 0:07:07.360 And some people even put like honey on top if 0:07:07.400 --> 0:07:09.080 you want to like a little extra sweet. 0:07:09.120 --> 0:07:10.720 But I was always eating it like this. 0:07:11.600 --> 0:07:18.320 I think it's the texture that makes it good. Well, 0:07:18.360 --> 0:07:21.800 now I look at rice cakes differently. Take me back 0:07:21.840 --> 0:07:25.080 to what was going on at this time in your life. 0:07:26.440 --> 0:07:29.920 When I was eating while broke and just getting getting 0:07:30.160 --> 0:07:34.160 started and everything. I was just really trying to hustle, 0:07:34.560 --> 0:07:38.080 make it, find a way to make some extra income 0:07:39.680 --> 0:07:41.680 I had just you know, I was in school, I 0:07:41.720 --> 0:07:45.320 was in college, super super broke, and you know, just 0:07:45.360 --> 0:07:48.200 trying to make it through like graduate, start a business, 0:07:48.240 --> 0:07:50.760 kind of find what I wanted to do, and kind 0:07:50.760 --> 0:07:52.520 of just kind of like find my purpose. 0:07:52.920 --> 0:07:54.080 That's what I was going through. 0:07:54.920 --> 0:07:57.320 It seems like you have been an entrepreneur for a while, 0:07:58.360 --> 0:08:00.240 just based on the call that I received. So a 0:08:00.280 --> 0:08:03.160 little backstory, Guys, we do get a lot of pitches 0:08:03.200 --> 0:08:06.320 from entrepreneurs, you know, ask you to be on our show. 0:08:06.680 --> 0:08:09.080 And usually what I'm looking for is certain milestones. I 0:08:09.080 --> 0:08:12.360 don't like the blind leading the blind. So it's very 0:08:12.360 --> 0:08:14.720 important for entrepreneurs that come on this show to have 0:08:14.800 --> 0:08:17.960 hit certain milestones. Usually I'm looking for a millionaire status 0:08:18.080 --> 0:08:21.400 right and above, and if it's not millionaire status, it's 0:08:21.440 --> 0:08:25.680 like an almost unattainable milestone, like you know, getting distribution 0:08:25.800 --> 0:08:30.559 in Walmart's that's a high milestone, especially for black brown people. 0:08:31.640 --> 0:08:33.679 I remember a couple of years ago when Target was 0:08:33.720 --> 0:08:35.920 one of the first people to put like black owned 0:08:37.240 --> 0:08:39.439 feminine products in Target. 0:08:39.480 --> 0:08:41.920 There was like a huge upper Yeah. 0:08:42.120 --> 0:08:45.120 And I respect Target because they definitely take they take 0:08:45.160 --> 0:08:49.800 one for us, yeah, pretty consistently, even though I mean 0:08:49.840 --> 0:08:55.080 we're in twenty twenty three, you know. But when I 0:08:55.120 --> 0:08:58.880 got the call from you, it was direct, which was different, 0:08:59.480 --> 0:09:01.280 and I even asked, where did you get my number? 0:09:01.320 --> 0:09:06.320 You're like on the website, straight straight, Yeah, And then 0:09:06.360 --> 0:09:08.440 you called and you did your elevator pitch. 0:09:09.360 --> 0:09:11.320 You led with the three year old CEO. 0:09:11.240 --> 0:09:15.280 Which was fantastic because it was like, come on, girl, 0:09:15.480 --> 0:09:16.600 what you're talking about my. 0:09:16.520 --> 0:09:17.040 Two year old? 0:09:17.120 --> 0:09:19.679 Just learn how to walk, you know, working. 0:09:20.520 --> 0:09:22.160 But at the end of the day, I think that 0:09:22.240 --> 0:09:25.880 A huge component of entrepreneurship is sales, and you did 0:09:25.920 --> 0:09:27.719 such a remarkable job on the sales call. 0:09:28.120 --> 0:09:30.160 I was like googling while you were talking and all 0:09:30.160 --> 0:09:30.439 of that. 0:09:31.000 --> 0:09:34.000 Of course, now, when I hear stuff like hair products 0:09:34.040 --> 0:09:37.320 as a mixed girl and a girl that has had 0:09:37.360 --> 0:09:44.359 curlier her whole life and has struggled with, how do you. 0:09:42.960 --> 0:09:45.520 You know hair products that work? You know, we've had 0:09:45.520 --> 0:09:46.120 mixed chicks. 0:09:46.160 --> 0:09:48.960 I'm not trying to shame them, but definitely I don't 0:09:49.000 --> 0:09:51.760 really know a real mix chick that uses their products. 0:09:52.080 --> 0:09:55.200 I know I know some black girls. 0:09:56.400 --> 0:09:59.120 That claim to be mixed that rave about their product, 0:09:59.120 --> 0:10:02.080 which is even worse because I know it definitely. If 0:10:02.080 --> 0:10:03.839 it ain't working on me, it's not working on you. 0:10:04.240 --> 0:10:05.920 So one of the things that we did talk about 0:10:05.960 --> 0:10:09.400 offline was, and guys, I'm gonna keep it fully real, 0:10:09.960 --> 0:10:12.720 is that when you have curly hair, you know, after 0:10:12.760 --> 0:10:14.320 a certain amount of time, you start to know the 0:10:14.320 --> 0:10:17.439 difference between conditioner that's gonna work, conditioner that's. 0:10:17.320 --> 0:10:18.160 Not going to work. 0:10:18.920 --> 0:10:21.040 Conditioner that's gonna work for curly hair has to be 0:10:21.120 --> 0:10:26.400 an obscenely thick conditioner. I have fine curly hair, okay, 0:10:26.440 --> 0:10:29.280 and I'm saying it needs to be thick fine, meaning 0:10:29.400 --> 0:10:31.840 like you know, I'm gonna take off this hat and 0:10:32.520 --> 0:10:34.680 the top half of my hair is gonna be straight. 0:10:34.720 --> 0:10:38.320 That's how fine my curly hair is. So I asked 0:10:38.360 --> 0:10:41.560 you off camera, I said, you know, okay, girl, but 0:10:41.600 --> 0:10:42.560 we're gonna keep it real. 0:10:43.040 --> 0:10:47.000 How thick is this conditioner barely coming off the pump? 0:10:47.400 --> 0:10:49.400 And one of the things you pointed out, can you 0:10:49.400 --> 0:10:51.720 pass me the conditioner in the new bottle? 0:10:51.800 --> 0:10:52.079 Yes? 0:10:52.160 --> 0:10:54.400 One of the things you had pointed out was, you know, 0:10:54.600 --> 0:10:57.079 you for Walmart's distribution, you had to change to the 0:10:57.120 --> 0:11:01.520 bigger bottle and for but the original bottle came like this. 0:11:01.840 --> 0:11:02.160 Yes. 0:11:02.200 --> 0:11:05.439 And I was like, well that's a big difference. Would 0:11:05.440 --> 0:11:07.720 it have to change a little bit? And you said yes, 0:11:08.280 --> 0:11:13.720 And I was more concerned about the thickness of the conditioner. So, 0:11:13.800 --> 0:11:17.560 guys who are listening, I literally took a pump and 0:11:17.720 --> 0:11:20.640 just pumped a little bit into my hand to do 0:11:20.760 --> 0:11:24.080 the test for all y'all that are thinking about getting 0:11:24.080 --> 0:11:25.200 Winnie Bennie products. 0:11:26.160 --> 0:11:29.480 And I will say, yeah, you definitely passed the test. 0:11:29.840 --> 0:11:33.240 This is this is the type of conditioner you want. 0:11:33.880 --> 0:11:36.160 And I go through a lot even I'd say the 0:11:36.240 --> 0:11:38.840 closest I can get to thick conditioner is Froue tost Garnier, 0:11:38.960 --> 0:11:41.400 which is still a little watered down a little bit, 0:11:41.440 --> 0:11:46.240 but that's the thickest I've ever gotten. So this bottle, definitely, 0:11:46.320 --> 0:11:49.240 I could see it lasting a lot longer because it's 0:11:49.280 --> 0:11:49.800 so thick. 0:11:50.600 --> 0:11:51.079 And I liked. 0:11:51.080 --> 0:11:53.960 Her response was like, it's so thick sometimes you gotta 0:11:54.000 --> 0:11:56.079 you know, really which really you may have to get 0:11:56.080 --> 0:11:57.680 a butter knife and get it out of the bottle. 0:11:57.760 --> 0:12:01.920 So Winnie Bennie products are being sold at Walmart, Yes, 0:12:02.559 --> 0:12:05.760 and which is the conditioner of the shampoo and the 0:12:05.800 --> 0:12:07.240 brush kits some of. 0:12:07.160 --> 0:12:08.160 The other products. 0:12:08.160 --> 0:12:10.520 Currently you will have to go to winnibinny dot com. 0:12:10.760 --> 0:12:16.280 But walk me through that journey of marketing where you 0:12:16.400 --> 0:12:20.520 thought about making your daughter CEO for marketing pitch and 0:12:20.559 --> 0:12:23.360 then to like getting your distribution, what those calls look like? 0:12:23.520 --> 0:12:25.200 Start me from matter. 0:12:25.000 --> 0:12:27.319 Fact, start me from the beginning, jump. 0:12:27.200 --> 0:12:30.400 When you were like this, these conditioners are driving me crazy. 0:12:30.480 --> 0:12:31.640 Take me all the way back. 0:12:31.760 --> 0:12:36.680 Okay, So my background, I went to school for business, 0:12:37.080 --> 0:12:38.920 so I have a that's kind of my background. 0:12:38.920 --> 0:12:40.480 I have a master's degree in business, so. 0:12:40.480 --> 0:12:43.720 I was always kind of like into business and into marketing, 0:12:43.720 --> 0:12:46.120 but I never knew how to fit it for myself. 0:12:46.160 --> 0:12:48.280 I was like, Okay, I'm learning this, and you can 0:12:48.320 --> 0:12:50.600 only learn so much in school. But I really always 0:12:50.600 --> 0:12:55.360 had that like entrepreneurial spirit. So you know, fast forward, 0:12:55.480 --> 0:13:00.000 My daughter came February twelveth of twenty twenty, right before 0:13:00.080 --> 0:13:04.120 for literally like two weeks before COVID came, right she 0:13:04.240 --> 0:13:06.440 came out with a full head of hair just like me. 0:13:06.640 --> 0:13:07.200 She is. 0:13:07.840 --> 0:13:11.880 She's black, white and Jamaican and you know, being this biracial, 0:13:11.920 --> 0:13:15.080 she had just like really like beautiful, thick, curly hair. 0:13:15.160 --> 0:13:15.319 Right. 0:13:15.520 --> 0:13:18.599 So I'm trying to do her hair as she's progressing, 0:13:18.880 --> 0:13:21.720 she's getting older, and I'm like these none of these. 0:13:21.480 --> 0:13:23.400 Like hair products are really working. 0:13:23.520 --> 0:13:26.360 Like it's just it's either like changing her curl texture 0:13:26.480 --> 0:13:28.880 or it's not leaving it soft. Like. I just was 0:13:29.000 --> 0:13:32.880 so kind of like irritated with that with the hair care, 0:13:33.000 --> 0:13:37.240 and you know, substantially I was dressing her up, like 0:13:37.280 --> 0:13:40.160 putting like just like little head bambos on her hair 0:13:40.200 --> 0:13:42.520 because all of the moms were like in the house, 0:13:42.559 --> 0:13:45.120 they were bored. It's COVID working from home, and so 0:13:45.160 --> 0:13:47.600 that was kind of like my thing to pass the time. 0:13:47.640 --> 0:13:49.960 When you know, COVID was just starting. It was new, 0:13:50.040 --> 0:13:52.880 nobody knew about it. And what were you doing for work? 0:13:53.480 --> 0:13:55.360 Her work? I was off because I had just. 0:13:55.320 --> 0:13:58.000 Had my daughter. So but what were you doing before? Oh? 0:13:58.040 --> 0:13:59.760 Before, I used to work in insurance. I used to 0:13:59.760 --> 0:14:01.040 do like insurance claims. 0:14:01.200 --> 0:14:02.920 Okay, were you a salesperson? 0:14:03.000 --> 0:14:05.600 I was an injury adjuster, So if someone got hurt 0:14:05.640 --> 0:14:07.360 in an accident, I would be the person who would 0:14:07.360 --> 0:14:11.240 like walk them through it, help them basically the payments 0:14:11.240 --> 0:14:12.080 from the insurance coming. 0:14:12.160 --> 0:14:15.480 So being a mom wasn't hard enough. You had to 0:14:15.600 --> 0:14:19.800 go and try to do something superhero MoMA. Okay cool, 0:14:19.840 --> 0:14:22.600 because I'm the runaway mom. I am an avid runner. 0:14:23.080 --> 0:14:26.960 So that is impressive because if something wasn't working on 0:14:27.080 --> 0:14:28.800 my daughter, I'd be like, well. 0:14:30.240 --> 0:14:33.440 That's that, Like, that's that. I mean, luckily my daughter 0:14:33.520 --> 0:14:33.760 is here. 0:14:33.880 --> 0:14:36.120 Is definitely like I said, more on the fine side, 0:14:36.200 --> 0:14:39.120 so you know, and it hasn't changed yet. 0:14:39.160 --> 0:14:41.680 You know, I'd be looking like, what is this going? Yeah? 0:14:41.800 --> 0:14:43.720 Catch me, yeah, because. 0:14:43.840 --> 0:14:45.600 You know, I don't have that much hair care experience, 0:14:45.720 --> 0:14:48.640 but you was like, there's a problem and I'm gonna solve. 0:14:48.360 --> 0:14:51.640 It because she has a lot thicker hair than me. 0:14:51.840 --> 0:14:53.640 It's just I don't know if it's just like from 0:14:53.680 --> 0:14:55.920 my black side and then her dad being drinking, but 0:14:56.280 --> 0:14:59.680 it's just really really kinky early hair. It's soft, but 0:14:59.800 --> 0:15:03.040 it thick. And so the kind of like the finer 0:15:03.120 --> 0:15:06.440 products just weren't really working. So like you were like 0:15:06.480 --> 0:15:11.080 that work, I wasn't working. And so, you know, fast forward, 0:15:11.120 --> 0:15:12.960 I was taking the pictures of her just wearing like 0:15:13.000 --> 0:15:15.800 little headband bows, you know, just to pass the time. 0:15:15.840 --> 0:15:18.280 I was posting it online and people were like, Oh 0:15:18.320 --> 0:15:21.000 my gosh, she's so cute. Where did you get those bows? 0:15:21.400 --> 0:15:23.040 And I was like, oh my gosh, all these people 0:15:23.120 --> 0:15:26.120 keep asking me. She's blowing up on Facebook, getting like 0:15:26.360 --> 0:15:28.640 ten thousand likes on her photos on a little photo 0:15:28.680 --> 0:15:29.200 that I just. 0:15:29.280 --> 0:15:29.960 Would have wowed. 0:15:30.400 --> 0:15:33.400 Yeah, Like it just blew up on social media, and 0:15:34.400 --> 0:15:36.160 I was like, oh, I should sell these bows. I'm 0:15:36.160 --> 0:15:39.280 getting literally like a hundred messages like, oh where did you. 0:15:39.240 --> 0:15:41.120 Get those bows? Do you sell them? 0:15:41.600 --> 0:15:44.040 Is there outsourcing them? 0:15:44.160 --> 0:15:46.160 I was outsourcing them at first. 0:15:45.880 --> 0:15:47.640 And I was like, oh my gosh, like I should 0:15:47.640 --> 0:15:51.040 sell some of these like little headband bows. So That's 0:15:51.040 --> 0:15:54.280 how Winnie Winnie Benny started as just boats, like strictly 0:15:54.360 --> 0:15:57.160 bows like bows, the headband bows. 0:15:57.640 --> 0:16:00.960 The bow clips came later, but it was just so. 0:16:01.000 --> 0:16:03.160 Then after the bows, you know, I was having the 0:16:03.200 --> 0:16:05.760 problems with her hair care and I was like, we 0:16:05.800 --> 0:16:07.280 need to come up with something. I was like, this 0:16:07.360 --> 0:16:10.280 shampho was not working, this conditioner is not working, Like 0:16:10.560 --> 0:16:12.680 I'm not even able to like brush it through. You know, 0:16:12.680 --> 0:16:14.400 when you condition your hair, it should be soft and 0:16:14.400 --> 0:16:15.720 you should be able to brush it through. 0:16:16.040 --> 0:16:17.760 So you're thinking next steps. 0:16:17.800 --> 0:16:20.800 But before we get to the next step of hair care, 0:16:21.240 --> 0:16:24.760 I'm curious what were your sales looking like on the 0:16:24.760 --> 0:16:27.480 bow side where you was it taking off to at 0:16:27.560 --> 0:16:30.560 least pay your rent or your mortgage or what have you? 0:16:30.680 --> 0:16:30.800 Like? 0:16:30.920 --> 0:16:34.560 What made you like was it fully off the ground 0:16:34.680 --> 0:16:36.960 enough where you could be semi addicted to going what 0:16:37.120 --> 0:16:38.240 to post delivery? 0:16:38.520 --> 0:16:40.040 I want to know what a day in the life 0:16:40.080 --> 0:16:41.560 of that bow experience was like. 0:16:41.960 --> 0:16:46.440 At the time, I was staying with When's father, so 0:16:46.480 --> 0:16:49.000 we his parents kind of had like a backhouse a 0:16:49.080 --> 0:16:52.000 casita that we were saying, and so I wasn't paying rent. 0:16:52.040 --> 0:16:54.120 I had just had a baby COVID it happened just 0:16:54.160 --> 0:16:56.440 you know, to be fully transparent, I didn't have that 0:16:56.520 --> 0:16:59.440 burden of like a mortgage or rents or whatever. So 0:16:59.800 --> 0:17:03.520 that staying there for sixteen months and being able to 0:17:03.560 --> 0:17:06.120 save my money is how I was able to invest 0:17:06.400 --> 0:17:09.280 in Whinny Binny. Because I wasn't paying two thousand to 0:17:09.359 --> 0:17:11.680 thirty five hundred dollars a month on rent, I was 0:17:11.720 --> 0:17:15.560 able to save that money. So, yes, the bows were selling, 0:17:15.640 --> 0:17:18.520 but I you know, it wasn't making like thousands of dollars, 0:17:18.680 --> 0:17:19.080 but you were. 0:17:19.240 --> 0:17:21.679 You were using it to reinvest right now, weren't You 0:17:21.680 --> 0:17:24.280 weren't spending right? No? No, okay, got it. 0:17:24.359 --> 0:17:26.920 No, everything was like put back into the business. 0:17:26.920 --> 0:17:29.600 And you know, once I saw like one product would sell, 0:17:29.640 --> 0:17:32.040 I was like, okay, like let me do another product. 0:17:32.040 --> 0:17:34.920 And so we had like I think I started off 0:17:34.960 --> 0:17:38.119 with something like just ten different colored bows. Literally it 0:17:38.160 --> 0:17:40.720 was just ten, and it was just like a solid red, 0:17:40.720 --> 0:17:43.439 a solid white, a solid green, just like solid colors 0:17:43.480 --> 0:17:46.040 that I could put on my daughter and like market 0:17:46.080 --> 0:17:48.159 and have her like take those pictures. And then we 0:17:48.200 --> 0:17:50.760 went to like little prints and I actually had like 0:17:50.800 --> 0:17:53.640 a ring light set up in her room. So when 0:17:53.640 --> 0:17:56.120 she was finally able to like sit up. I would 0:17:56.160 --> 0:17:58.800 just like sit her up on her crib, take pictures 0:17:58.880 --> 0:18:01.560 with the ring light in her and then posted and 0:18:02.160 --> 0:18:04.720 just the I don't know if it was because you 0:18:04.880 --> 0:18:07.080 like more moms were in the house because of COVID 0:18:07.080 --> 0:18:10.040 they weren't working, But that's when the social media aspect of. 0:18:10.080 --> 0:18:11.159 It really grew up. 0:18:11.200 --> 0:18:13.560 I mean we now have when if any on Instagram 0:18:13.560 --> 0:18:15.680 has two hundred and ten thousand followers. 0:18:15.240 --> 0:18:18.120 In just three years, and that was all just organic. 0:18:18.200 --> 0:18:21.320 And how often were you posting to that type of traction? 0:18:21.400 --> 0:18:23.200 Were you doing like once twice, three times a day. 0:18:23.320 --> 0:18:25.040 I was doing three times a day, and I came 0:18:25.080 --> 0:18:27.200 that was kind of like my marketing side. I came 0:18:27.280 --> 0:18:30.399 up with the times that I knew that everybody was 0:18:30.440 --> 0:18:32.880 on there because I was like, okay, like I'm obviously 0:18:32.960 --> 0:18:35.360 raising this infant, let me figure out what times would work. 0:18:35.400 --> 0:18:38.159 So it was usually like breakfast time around nine, and 0:18:38.200 --> 0:18:40.880 then it was twelve, which was lunchtime, and then. 0:18:40.800 --> 0:18:43.159 It was three o'clock and six o'clock. 0:18:43.200 --> 0:18:44.919 If I didn't get the three, I would do the 0:18:44.960 --> 0:18:47.360 six because six it's like people are off work, it's 0:18:47.400 --> 0:18:49.600 dinner time. They're scrolling on their phone they're looking. So 0:18:49.640 --> 0:18:52.920 I was very strategic in the times that I would post, 0:18:53.000 --> 0:18:56.399 and then I saw like the analytics on Instagram, and 0:18:56.400 --> 0:18:58.720 I saw like, oh that those were the right times, 0:18:58.720 --> 0:19:01.280 like the times that I guess actually like you know, 0:19:01.359 --> 0:19:04.400 corresponding with what Instagram said. And that's when I could 0:19:04.400 --> 0:19:07.800 see like the followers and I could see the shares 0:19:07.840 --> 0:19:11.639 and that these like little pictures were just going like crazy, 0:19:11.640 --> 0:19:14.199 and I didn't expect that. I mean, some of her 0:19:14.240 --> 0:19:16.960 picks on Instagram, I mean Facebook, We're getting like twelve 0:19:17.040 --> 0:19:17.720 thousand likes. 0:19:17.760 --> 0:19:20.119 It was just crazy. Yeah, so you're doing so. 0:19:20.480 --> 0:19:23.480 I'm so glad you are transparent about that because there's 0:19:23.480 --> 0:19:25.640 a lot of entrepreneurs that are like literally going through 0:19:25.680 --> 0:19:28.000 that right now. Yeah, and I love the fact that 0:19:28.920 --> 0:19:31.159 you were like a hound dog on it. Okay, so 0:19:31.359 --> 0:19:34.159 now I hate to slow you down, bus speed you up, 0:19:34.320 --> 0:19:36.639 but now you can take me into the conditionery line. 0:19:36.760 --> 0:19:37.440 Okay, Okay. 0:19:37.720 --> 0:19:40.320 So then, you know, after the bows were taken off, 0:19:40.359 --> 0:19:43.760 I started, you know, trying to formulate the haircare. I'm like, 0:19:43.880 --> 0:19:46.800 it's not working. What can I do? So, you know, 0:19:46.840 --> 0:19:50.080 I went online and it was just a long process 0:19:50.119 --> 0:19:53.239 of trying to find a manufacturer that could do it, 0:19:53.400 --> 0:19:56.440 that could make the shampoo, could make the conditioner, could 0:19:56.480 --> 0:19:59.000 make the entangler spray, because really it only. 0:19:58.760 --> 0:20:00.439 Started all with it. 0:20:00.600 --> 0:20:04.280 For products, it was shampoo, conditioner, detangler's braid, and hair 0:20:04.320 --> 0:20:07.320 oil because those were the four products that I needed 0:20:07.320 --> 0:20:09.959