Speaker 1: This is Bloomberg Business Week with Carol Masser and Bloomberg
Speaker 1: Quick Takes Tim Stinovic from Bloomberg Radio. A company that
Speaker 1: works with many partners. You know them Nordstrom, Neven Marcus, Target,
Speaker 1: the Disney Company, Walt Disney Company. Of course, they are
Speaker 1: direct consumer sellers of all things jewelry and accessories. They're
Speaker 1: announcing a new partnership with Well wait to let them
Speaker 1: talk about it. Amy Jane and Daniella Fiala are the
Speaker 1: co founders of bubble Bar, and Danielle joins us on
Speaker 1: the phone in New York City. Daniella been looking forward
Speaker 1: to this. Thanks for joining, Shannali and myself. Tell us
Speaker 1: about your company. Thanks so much for having me. Really
Speaker 1: appreciate it. Um So, I am one of the co
Speaker 1: founders of bubble Bar, and we like to say that
Speaker 1: we're here to embellish your every day. We do that
Speaker 1: through a collection of in house designed jewelry, both fashion
Speaker 1: and find jewelry, blankets and throws, uh tech accessories and
Speaker 1: phone cases and other accessories with a wink if you will.
Speaker 1: Um We sell direct to a large community of fans
Speaker 1: through bobble bar dot com and then also through a
Speaker 1: variety of partners UM, some of which you mentioned at
Speaker 1: the beginning of the call. Yeah, we can see if
Speaker 1: you go to the website. There's the Hula Minimul Disney earrings,
Speaker 1: which are really just kind of adorable. But then you've
Speaker 1: got more serious like eighteen Carrig Gold you know, hoops
Speaker 1: um that are much more classic. It really is quite arranged.
Speaker 1: Tell us about the growth that you've seen. And I
Speaker 1: know you can't pull open all of the financial books,
Speaker 1: but always curious about retail because it is evolving and
Speaker 1: is evolving even more um, much more quickly because of COVID.
Speaker 1: Tell us about the kind of growth rates that you're seeing. Sure, um,
Speaker 1: we're seeing. You know. I think that one of the
Speaker 1: things that we really benefited from as a company is
Speaker 1: we always aimed to bring a wide variety of products
Speaker 1: through a wide variety of distribution channel. You know, when
Speaker 1: we launched, we were only direct to consumer UM, largely
Speaker 1: just because it was hard to kind of build out
Speaker 1: the kind of reach that we envisioned for the company
Speaker 1: on day one. But from the beginning, we really said
Speaker 1: that we want to be where the customer is, and
Speaker 1: and the customer doesn't always want to shop online, the
Speaker 1: customers sometimes wants to go to their local Nordstrum and
Speaker 1: pick something up for an event that they have that
Speaker 1: evening UM. And I think you really see that in
Speaker 1: our distribution strategy, not only on Bobo bar dot com,
Speaker 1: but also UM selling through folks like Nordstroum, like Target,
Speaker 1: like Disney. UM. So one of the things that we
Speaker 1: really benefited from, as you know Covid took hold was
Speaker 1: because we had such a range of distribution channels, we
Speaker 1: were really able to sort of respond to changing consumer
Speaker 1: patterns pretty quickly UM, which which really helped us as
Speaker 1: a business. I think the other thing that we had
Speaker 1: been working on in the background, UM that that really
Speaker 1: helped us, you know, in thinking about the past, you
Speaker 1: know twelve to eighteen months, was we had been working
Speaker 1: on launching our licensing strategy. That we actually launched our
Speaker 1: Disney partnership kind of in the summer of two thousand
Speaker 1: and twenty, and since then we've launched partnerships with the NBA,
Speaker 1: which we launched earlier this year, w n b A,
Speaker 1: as well as Warner Brothers UM and then the big
Speaker 1: partnership that we're we're going to be launching soon um
Speaker 1: is with the NFL. So I want to talk to
Speaker 1: you about that because it's a really shocking statistic that
Speaker 1: I didn't hear before that almost half of NFL fans
Speaker 1: are women. So how is it? And you know, it's
Speaker 1: football season. I know I'm looking forward to watching my
Speaker 1: you know, dare I say at the Jaguars on Sunday?
Speaker 1: I mean, what is the what is a partnership with
Speaker 1: the NFL do for a jewelry brand? Yeah, I think
Speaker 1: we're seeing it across a lot of our our our
Speaker 1: licensing partnerships, which is these are um you know, this
Speaker 1: is antellectual property that people are extremely passionate about, and
Speaker 1: whether you are a Disney fan or a Jaguars fan,
Speaker 1: that's something that's extremely meaningful to you and extremely special
Speaker 1: to you, and you usually want to represent that in
Speaker 1: your clothing and accessories. And that's something that we've really
Speaker 1: found can withstand something like a covid um, which is,
Speaker 1: if you're a fan of one of those two things,
Speaker 1: you want to continue to participate in that in some
Speaker 1: small way, and we give you a way to do that,
Speaker 1: whether you are going to a game at the stadium
Speaker 1: and you actually want to be decked out in products
Speaker 1: that shows you're rooting for or you're watching the game
Speaker 1: from home and you still want to wear something just
Speaker 1: sort of show your team spirit. I think that's something
Speaker 1: that stands across the world really respond to. I grew
Speaker 1: up in a New York Giants family, and I think
Speaker 1: somewhere in my jewelry boxes some Giants earrings or something exactly. Hey,
Speaker 1: one thing though, um Daniel, I want to ask you
Speaker 1: supply chains. It's something we talk about with all kinds
Speaker 1: of leaders. What's your supply chain? Are you having problems
Speaker 1: at all? Yeah? You know, I think that the team
Speaker 1: has done a great job making sure that we have, um,
Speaker 1: you know, different options depending on the different products that
Speaker 1: we're looking to source and develop, so that to know then,
Speaker 1: I mean, we've been able to work around it. I
Speaker 1: think a lot of folks at this point have been
Speaker 1: able to find ways to work around it. Obviously, folks
Speaker 1: I think across the world are seeing disruption in different
Speaker 1: parts of their business. We've fortunately been been able to
Speaker 1: um find partners who are able to help us avoid that.
Speaker 1: So we've been very fortunate in that way. Hey, one
Speaker 1: thing I do want to ask you, and this has
Speaker 1: come up a lot too. Around this table in our
Speaker 1: in our studio is fast fashion, and you are considered
Speaker 1: a fast fashion company. It's something that's on our radar
Speaker 1: in terms of impact on the environment. Uh. And so
Speaker 1: I'm curious how you are addressing that because it's something
Speaker 1: increasingly consumers. You probably know this better than I do.
Speaker 1: Consumers are looking at this when they go to make
Speaker 1: a purchase. You know, we actually really don't consider ourselves
Speaker 1: fast fashion. I think that that's definitely sort of legacy,
Speaker 1: you know, misnomer as people think about how they define
Speaker 1: our brand. UM. You know, about pretty percent of our
Speaker 1: sales are actually coming from custom made to order products,
Speaker 1: So there's no waste created whatsoever in the creation of
Speaker 1: that product. We don't actually put it together until you
Speaker 1: tell us what it is that you want, the size,
Speaker 1: the color, the name, the customization. UM. Again, it's all
Speaker 1: really custom made just for you. In terms of the
Speaker 1: rest of our products, I think we really benefit from
Speaker 1: the facts that we are UM in a category and
Speaker 1: produced product where are minimum quantities to order are extremely
Speaker 1: low UM. And everything that we do is very, very
Speaker 1: very data driven, So we are really focused on making
Speaker 1: sure that we're creating as little waste as possible. It's
Speaker 1: not zero waste, which is always our focus. Um, and
Speaker 1: I think that we're quite you know, unique in that
Speaker 1: we're a company that really you know, doesn't right off
Speaker 1: inventory really finds a way to sort of move it
Speaker 1: through our core channel because we are really only writing
Speaker 1: to what we believe that our fans and customers are
Speaker 1: ultimately going to want to purchase. And and that's one
Speaker 1: of the benefits of our data driven model. Well, really
Speaker 1: cool to check in with you, and I hope you'll
Speaker 1: come back, because, UM, we love looking at these kind
Speaker 1: of businesses. Two women starting it. I know you guys
Speaker 1: go back to your days at Harvard Business School with
Speaker 1: your with your co founder, So um, I hope you'll
Speaker 1: come back and let us know how things are doing.
Speaker 1: Daniella Fiala, she's one of the co founders of babble Bar,
Speaker 1: joining us on the phone in New York City,