WEBVTT - BaubleBar Teams Up With NFL

0:00:00.160 --> 0:00:04.200
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Bloomberg

0:00:04.280 --> 0:00:07.960
<v Speaker 1>Quick Takes Tim Stinovic from Bloomberg Radio. A company that

0:00:07.960 --> 0:00:11.240
<v Speaker 1>works with many partners. You know them Nordstrom, Neven Marcus, Target,

0:00:11.440 --> 0:00:14.440
<v Speaker 1>the Disney Company, Walt Disney Company. Of course, they are

0:00:14.440 --> 0:00:17.680
<v Speaker 1>direct consumer sellers of all things jewelry and accessories. They're

0:00:17.680 --> 0:00:20.759
<v Speaker 1>announcing a new partnership with Well wait to let them

0:00:20.760 --> 0:00:24.239
<v Speaker 1>talk about it. Amy Jane and Daniella Fiala are the

0:00:24.239 --> 0:00:27.280
<v Speaker 1>co founders of bubble Bar, and Danielle joins us on

0:00:27.320 --> 0:00:30.320
<v Speaker 1>the phone in New York City. Daniella been looking forward

0:00:30.320 --> 0:00:33.080
<v Speaker 1>to this. Thanks for joining, Shannali and myself. Tell us

0:00:33.080 --> 0:00:37.200
<v Speaker 1>about your company. Thanks so much for having me. Really

0:00:37.240 --> 0:00:39.559
<v Speaker 1>appreciate it. Um So, I am one of the co

0:00:39.720 --> 0:00:42.280
<v Speaker 1>founders of bubble Bar, and we like to say that

0:00:42.320 --> 0:00:45.559
<v Speaker 1>we're here to embellish your every day. We do that

0:00:45.720 --> 0:00:50.000
<v Speaker 1>through a collection of in house designed jewelry, both fashion

0:00:50.080 --> 0:00:54.680
<v Speaker 1>and find jewelry, blankets and throws, uh tech accessories and

0:00:54.720 --> 0:00:58.680
<v Speaker 1>phone cases and other accessories with a wink if you will.

0:00:59.000 --> 0:01:02.960
<v Speaker 1>Um We sell direct to a large community of fans

0:01:02.960 --> 0:01:04.880
<v Speaker 1>through bobble bar dot com and then also through a

0:01:04.920 --> 0:01:08.120
<v Speaker 1>variety of partners UM, some of which you mentioned at

0:01:08.160 --> 0:01:10.000
<v Speaker 1>the beginning of the call. Yeah, we can see if

0:01:10.040 --> 0:01:13.040
<v Speaker 1>you go to the website. There's the Hula Minimul Disney earrings,

0:01:13.040 --> 0:01:16.560
<v Speaker 1>which are really just kind of adorable. But then you've

0:01:16.560 --> 0:01:19.400
<v Speaker 1>got more serious like eighteen Carrig Gold you know, hoops

0:01:19.920 --> 0:01:22.760
<v Speaker 1>um that are much more classic. It really is quite arranged.

0:01:22.880 --> 0:01:25.319
<v Speaker 1>Tell us about the growth that you've seen. And I

0:01:25.319 --> 0:01:27.960
<v Speaker 1>know you can't pull open all of the financial books,

0:01:27.959 --> 0:01:32.240
<v Speaker 1>but always curious about retail because it is evolving and

0:01:32.360 --> 0:01:36.119
<v Speaker 1>is evolving even more um, much more quickly because of COVID.

0:01:36.200 --> 0:01:39.720
<v Speaker 1>Tell us about the kind of growth rates that you're seeing. Sure, um,

0:01:39.800 --> 0:01:41.760
<v Speaker 1>we're seeing. You know. I think that one of the

0:01:41.840 --> 0:01:44.160
<v Speaker 1>things that we really benefited from as a company is

0:01:44.200 --> 0:01:47.000
<v Speaker 1>we always aimed to bring a wide variety of products

0:01:47.000 --> 0:01:49.720
<v Speaker 1>through a wide variety of distribution channel. You know, when

0:01:49.720 --> 0:01:53.400
<v Speaker 1>we launched, we were only direct to consumer UM, largely

0:01:53.440 --> 0:01:56.040
<v Speaker 1>just because it was hard to kind of build out

0:01:56.080 --> 0:01:57.920
<v Speaker 1>the kind of reach that we envisioned for the company

0:01:58.000 --> 0:02:00.640
<v Speaker 1>on day one. But from the beginning, we really said

0:02:00.720 --> 0:02:02.680
<v Speaker 1>that we want to be where the customer is, and

0:02:02.680 --> 0:02:05.600
<v Speaker 1>and the customer doesn't always want to shop online, the

0:02:05.640 --> 0:02:08.120
<v Speaker 1>customers sometimes wants to go to their local Nordstrum and

0:02:08.120 --> 0:02:10.680
<v Speaker 1>pick something up for an event that they have that

0:02:10.760 --> 0:02:13.320
<v Speaker 1>evening UM. And I think you really see that in

0:02:13.360 --> 0:02:16.400
<v Speaker 1>our distribution strategy, not only on Bobo bar dot com,

0:02:16.440 --> 0:02:20.600
<v Speaker 1>but also UM selling through folks like Nordstroum, like Target,

0:02:20.760 --> 0:02:23.040
<v Speaker 1>like Disney. UM. So one of the things that we

0:02:23.080 --> 0:02:26.960
<v Speaker 1>really benefited from, as you know Covid took hold was

0:02:27.040 --> 0:02:30.760
<v Speaker 1>because we had such a range of distribution channels, we

0:02:30.760 --> 0:02:33.639
<v Speaker 1>were really able to sort of respond to changing consumer

0:02:33.639 --> 0:02:37.760
<v Speaker 1>patterns pretty quickly UM, which which really helped us as

0:02:37.760 --> 0:02:40.720
<v Speaker 1>a business. I think the other thing that we had

0:02:40.880 --> 0:02:44.720
<v Speaker 1>been working on in the background, UM that that really

0:02:44.760 --> 0:02:47.720
<v Speaker 1>helped us, you know, in thinking about the past, you

0:02:47.720 --> 0:02:50.160
<v Speaker 1>know twelve to eighteen months, was we had been working

0:02:50.280 --> 0:02:55.119
<v Speaker 1>on launching our licensing strategy. That we actually launched our

0:02:55.200 --> 0:02:59.080
<v Speaker 1>Disney partnership kind of in the summer of two thousand

0:02:59.120 --> 0:03:04.720
<v Speaker 1>and twenty, and since then we've launched partnerships with the NBA,

0:03:04.840 --> 0:03:07.680
<v Speaker 1>which we launched earlier this year, w n b A,

0:03:07.680 --> 0:03:10.079
<v Speaker 1>as well as Warner Brothers UM and then the big

0:03:10.080 --> 0:03:12.800
<v Speaker 1>partnership that we're we're going to be launching soon um

0:03:12.919 --> 0:03:16.280
<v Speaker 1>is with the NFL. So I want to talk to

0:03:16.320 --> 0:03:19.880
<v Speaker 1>you about that because it's a really shocking statistic that

0:03:20.560 --> 0:03:24.360
<v Speaker 1>I didn't hear before that almost half of NFL fans

0:03:24.520 --> 0:03:27.200
<v Speaker 1>are women. So how is it? And you know, it's

0:03:27.200 --> 0:03:30.040
<v Speaker 1>football season. I know I'm looking forward to watching my

0:03:30.520 --> 0:03:32.880
<v Speaker 1>you know, dare I say at the Jaguars on Sunday?

0:03:35.760 --> 0:03:38.440
<v Speaker 1>I mean, what is the what is a partnership with

0:03:38.520 --> 0:03:42.760
<v Speaker 1>the NFL do for a jewelry brand? Yeah, I think

0:03:42.760 --> 0:03:44.960
<v Speaker 1>we're seeing it across a lot of our our our

0:03:45.000 --> 0:03:48.960
<v Speaker 1>licensing partnerships, which is these are um you know, this

0:03:49.040 --> 0:03:52.280
<v Speaker 1>is antellectual property that people are extremely passionate about, and

0:03:52.320 --> 0:03:55.120
<v Speaker 1>whether you are a Disney fan or a Jaguars fan,

0:03:55.560 --> 0:03:58.680
<v Speaker 1>that's something that's extremely meaningful to you and extremely special

0:03:58.720 --> 0:04:01.000
<v Speaker 1>to you, and you usually want to represent that in

0:04:01.040 --> 0:04:04.600
<v Speaker 1>your clothing and accessories. And that's something that we've really

0:04:04.640 --> 0:04:08.520
<v Speaker 1>found can withstand something like a covid um, which is,

0:04:08.680 --> 0:04:11.040
<v Speaker 1>if you're a fan of one of those two things,

0:04:11.400 --> 0:04:13.880
<v Speaker 1>you want to continue to participate in that in some

0:04:14.000 --> 0:04:16.680
<v Speaker 1>small way, and we give you a way to do that,

0:04:17.040 --> 0:04:19.680
<v Speaker 1>whether you are going to a game at the stadium

0:04:19.680 --> 0:04:22.159
<v Speaker 1>and you actually want to be decked out in products

0:04:22.160 --> 0:04:24.760
<v Speaker 1>that shows you're rooting for or you're watching the game

0:04:24.760 --> 0:04:26.600
<v Speaker 1>from home and you still want to wear something just

0:04:26.680 --> 0:04:29.359
<v Speaker 1>sort of show your team spirit. I think that's something

0:04:29.360 --> 0:04:32.040
<v Speaker 1>that stands across the world really respond to. I grew

0:04:32.080 --> 0:04:33.680
<v Speaker 1>up in a New York Giants family, and I think

0:04:33.680 --> 0:04:42.039
<v Speaker 1>somewhere in my jewelry boxes some Giants earrings or something exactly. Hey,

0:04:42.040 --> 0:04:44.400
<v Speaker 1>one thing though, um Daniel, I want to ask you

0:04:44.440 --> 0:04:46.680
<v Speaker 1>supply chains. It's something we talk about with all kinds

0:04:46.720 --> 0:04:49.600
<v Speaker 1>of leaders. What's your supply chain? Are you having problems

0:04:49.640 --> 0:04:52.680
<v Speaker 1>at all? Yeah? You know, I think that the team

0:04:52.680 --> 0:04:57.120
<v Speaker 1>has done a great job making sure that we have, um,

0:04:57.160 --> 0:04:59.720
<v Speaker 1>you know, different options depending on the different products that

0:04:59.760 --> 0:05:03.440
<v Speaker 1>we're looking to source and develop, so that to know then,

0:05:04.680 --> 0:05:06.960
<v Speaker 1>I mean, we've been able to work around it. I

0:05:06.960 --> 0:05:08.600
<v Speaker 1>think a lot of folks at this point have been

0:05:08.600 --> 0:05:11.960
<v Speaker 1>able to find ways to work around it. Obviously, folks

0:05:12.040 --> 0:05:15.400
<v Speaker 1>I think across the world are seeing disruption in different

0:05:15.440 --> 0:05:19.359
<v Speaker 1>parts of their business. We've fortunately been been able to

0:05:19.839 --> 0:05:22.200
<v Speaker 1>um find partners who are able to help us avoid that.

0:05:22.320 --> 0:05:24.520
<v Speaker 1>So we've been very fortunate in that way. Hey, one

0:05:24.560 --> 0:05:25.720
<v Speaker 1>thing I do want to ask you, and this has

0:05:25.720 --> 0:05:28.160
<v Speaker 1>come up a lot too. Around this table in our

0:05:28.200 --> 0:05:31.680
<v Speaker 1>in our studio is fast fashion, and you are considered

0:05:31.680 --> 0:05:34.560
<v Speaker 1>a fast fashion company. It's something that's on our radar

0:05:34.680 --> 0:05:38.840
<v Speaker 1>in terms of impact on the environment. Uh. And so

0:05:39.000 --> 0:05:42.159
<v Speaker 1>I'm curious how you are addressing that because it's something

0:05:42.160 --> 0:05:44.720
<v Speaker 1>increasingly consumers. You probably know this better than I do.

0:05:45.000 --> 0:05:47.120
<v Speaker 1>Consumers are looking at this when they go to make

0:05:47.160 --> 0:05:51.680
<v Speaker 1>a purchase. You know, we actually really don't consider ourselves

0:05:51.680 --> 0:05:55.039
<v Speaker 1>fast fashion. I think that that's definitely sort of legacy,

0:05:55.520 --> 0:05:58.239
<v Speaker 1>you know, misnomer as people think about how they define

0:05:58.240 --> 0:06:00.840
<v Speaker 1>our brand. UM. You know, about pretty percent of our

0:06:00.880 --> 0:06:03.920
<v Speaker 1>sales are actually coming from custom made to order products,

0:06:04.000 --> 0:06:07.359
<v Speaker 1>So there's no waste created whatsoever in the creation of

0:06:07.360 --> 0:06:09.560
<v Speaker 1>that product. We don't actually put it together until you

0:06:09.600 --> 0:06:11.800
<v Speaker 1>tell us what it is that you want, the size,

0:06:11.880 --> 0:06:15.440
<v Speaker 1>the color, the name, the customization. UM. Again, it's all

0:06:15.520 --> 0:06:18.479
<v Speaker 1>really custom made just for you. In terms of the

0:06:18.520 --> 0:06:20.840
<v Speaker 1>rest of our products, I think we really benefit from

0:06:20.839 --> 0:06:23.560
<v Speaker 1>the facts that we are UM in a category and

0:06:23.640 --> 0:06:27.280
<v Speaker 1>produced product where are minimum quantities to order are extremely

0:06:27.400 --> 0:06:29.840
<v Speaker 1>low UM. And everything that we do is very, very

0:06:29.920 --> 0:06:33.760
<v Speaker 1>very data driven, So we are really focused on making

0:06:33.800 --> 0:06:37.000
<v Speaker 1>sure that we're creating as little waste as possible. It's

0:06:37.040 --> 0:06:39.920
<v Speaker 1>not zero waste, which is always our focus. Um, and

0:06:39.960 --> 0:06:42.520
<v Speaker 1>I think that we're quite you know, unique in that

0:06:42.520 --> 0:06:45.040
<v Speaker 1>we're a company that really you know, doesn't right off

0:06:45.120 --> 0:06:47.880
<v Speaker 1>inventory really finds a way to sort of move it

0:06:47.920 --> 0:06:50.760
<v Speaker 1>through our core channel because we are really only writing

0:06:50.800 --> 0:06:53.640
<v Speaker 1>to what we believe that our fans and customers are

0:06:53.680 --> 0:06:55.880
<v Speaker 1>ultimately going to want to purchase. And and that's one

0:06:55.920 --> 0:06:58.799
<v Speaker 1>of the benefits of our data driven model. Well, really

0:06:58.800 --> 0:07:00.400
<v Speaker 1>cool to check in with you, and I hope you'll

0:07:00.440 --> 0:07:03.080
<v Speaker 1>come back, because, UM, we love looking at these kind

0:07:03.080 --> 0:07:05.480
<v Speaker 1>of businesses. Two women starting it. I know you guys

0:07:06.080 --> 0:07:08.760
<v Speaker 1>go back to your days at Harvard Business School with

0:07:08.839 --> 0:07:10.960
<v Speaker 1>your with your co founder, So um, I hope you'll

0:07:11.000 --> 0:07:13.120
<v Speaker 1>come back and let us know how things are doing.

0:07:13.400 --> 0:07:15.920
<v Speaker 1>Daniella Fiala, she's one of the co founders of babble Bar,

0:07:16.040 --> 0:07:18.520
<v Speaker 1>joining us on the phone in New York City,