Speaker 1: Welcome to All the Smoke, a production of The Black
Speaker 1: Effect and our Heart Radio and partnership with Showtime. M
Speaker 1: m m h. Welcome back to All the Smoke, My
Speaker 1: brother back at it with the new merch as you see. Hey,
Speaker 1: I'm saying as good as I like. You really have
Speaker 1: to say that ship they be somebody in the comments
Speaker 1: with the merch at You know what I'm saying, Yeah,
Speaker 1: you know how they Yeah, you want to introduce your
Speaker 1: lot homie right there, This is Louis V. Louis V.
Speaker 1: You know, on ten day contract with All the Smoke,
Speaker 1: trying them out and you know what I'm saying, Yeah, man,
Speaker 1: we got an exciting show today. Uh. Two brothers, Man,
Speaker 1: I look up to I think a lot of people
Speaker 1: look up to in this space when it comes to
Speaker 1: just game and financial literacy and knowing what to do
Speaker 1: and how to stack. Welcome to the show to earn
Speaker 1: your leisure, brothers, appreciate it. Thank you for having us,
Speaker 1: Thank you for coming off from the East coast from
Speaker 1: way better wait, better weather, and in a lot of
Speaker 1: people in said in this couch right here, this is
Speaker 1: the pink the pink velvet, and enjoy. We're gonna have
Speaker 1: some fun a purple excuse me, we have some fun?
Speaker 1: Yeah yeah, you high. Congratulations man, three years in this space.
Speaker 1: Talk about how it started and how proud. Obviously you're
Speaker 1: not done and you continue to evolve, but how it
Speaker 1: started and how's it going? And I appreciate that, bro.
Speaker 1: How it started was, you know, Troy, we've been friends
Speaker 1: all of our lives. And when I graduated from It's crazy.
Speaker 1: I used to play basketball, so I knew that in
Speaker 1: New York right away. I used to play ball. Everybody
Speaker 1: I watched our show, No like every episode's gonna throw
Speaker 1: my job. He's dressed like a hooper. You Yeah, definitely.
Speaker 1: We were real, real real ballers. I'm a real ball
Speaker 1: it's a fact. Well, you know, growing up had who dreams.
Speaker 1: So you know, I was going to the league obviously,
Speaker 1: when that didn't work out, try to go overseas. That
Speaker 1: didn't work out, So coming back home, I always knew
Speaker 1: that I didn't want to work a regular job. I
Speaker 1: always wanted to be an entrepreneur, business owner, something like that.
Speaker 1: So I tried my hand at being a financial advisor
Speaker 1: and I studied, I got licensed, and um I started
Speaker 1: a career as a financial advisor working for an insurance
Speaker 1: company selling life insurance, retirement plans, investment and stuff like that.
Speaker 1: Your first client was Troy, my first ge. So as
Speaker 1: I was doing that, he started his career as a teacher.
Speaker 1: So I never understood that because I'm like, that's like
Speaker 1: an mmate breaking back into jail. Like what I'm saying,
Speaker 1: like I hated school. I hated school, and he goes
Speaker 1: to school his whole life to go back to school.
Speaker 1: So he was teaching, and he was in the Bronx
Speaker 1: and he was teaching, and you know, I was like
Speaker 1: the most anti our school person in the world. I
Speaker 1: never wanted to step foot in school after I was
Speaker 1: done with school. But it had a career day at
Speaker 1: his school and he asked me to come in and
Speaker 1: talk to the kids. So I came and I told
Speaker 1: him what I did, and surprisingly they was actually very
Speaker 1: into it. And it was an eye open experience for me, Like,
Speaker 1: you know, going to the school. Hadn't been in schooling
Speaker 1: so long, and going to the school was like, you know,
Speaker 1: they check your your I D. And all of that
Speaker 1: all right, and then you gotta go through the metal
Speaker 1: detective and you got to sign in and then all
Speaker 1: of the windows have bars on it and nobody can
Speaker 1: leave the building from seven o'clock to three o'clock and
Speaker 1: all the walls is blue. So I'm like this, this
Speaker 1: looks like a penitentiary. Like you know what I'm saying,
Speaker 1: Like this is in an environment to learn it. So
Speaker 1: it was like, this is crazy. How you expect kids
Speaker 1: to really become something if this is what they have
Speaker 1: to look forward to every day. So from there, you know,
Speaker 1: Troy had develop a program. He's working on a program
Speaker 1: with It was like fourteen year olds, the age that
Speaker 1: was too old to go to camp, but too young
Speaker 1: to work. That's a very dangerous age because it's like,
Speaker 1: you know, most of the time your parents is working,
Speaker 1: so you got home all summer and now you don't
Speaker 1: have anything to do and you fall into a bunch
Speaker 1: of negative influences. So it was a program where they
Speaker 1: had the kids from Monday to Friday and they would
Speaker 1: do job in termships two days a week, and then
Speaker 1: two days a week there was classroom visits. Classroom days
Speaker 1: where they will learn about etiquette. They will learn about
Speaker 1: a variety of different things, and one of the things
Speaker 1: that they learned was financial literacy. To I had to
Speaker 1: at the call them like, look, man, we got this
Speaker 1: this situation here, we're teaching a lot of things. I'm
Speaker 1: already working in school with middle school age kids, and
Speaker 1: I'm like, I know the things that we're learning right
Speaker 1: here is not going to be applied in the future
Speaker 1: in life. And so I said, all right, I need
Speaker 1: you to come back and help me. I need you
Speaker 1: to teach financial literacy, like he said. He was just
Speaker 1: starting his career, and he was like, I'm like, no,
Speaker 1: his hout is gonna work. I'll write the lesson plans
Speaker 1: because that's what I do. You'll come in and just
Speaker 1: execute the lessons plans. I'll show you how to teach.
Speaker 1: And we started getting a nice little formula that I
Speaker 1: wild show them how to write lessons and come up
Speaker 1: with lessons. He would teach me about business, and so
Speaker 1: we started teaching the two kids. It was like, all right,
Speaker 1: we got something here. And then he had like a
Speaker 1: brilliant idea, like, you know what, we should record this
Speaker 1: because one of our young ladies was working with us
Speaker 1: shout out since Valencia. She had come super popular for
Speaker 1: teaching in Baltimore, but she was recording their classrooms and
Speaker 1: we were like everybody was like, I need that type
Speaker 1: of teacher. I wish I had that type of teacher.
Speaker 1: And he was like, all right, I'm gonna record these
Speaker 1: lessons and I'm just sitting here like all right, whatever, man,
Speaker 1: let's just keep it going, you know what I'm saying,
Speaker 1: because there's so much they need to learn. And at
Speaker 1: the end, this is the key. They were going to
Speaker 1: get paid. So it's the first time these fourteen yearlds
Speaker 1: were gonna have money, and so the value of that
Speaker 1: was like we need to teach them about the value,
Speaker 1: like what money is, how to be responsible with it,
Speaker 1: how to save, how to invest, how to share it? Right,
Speaker 1: because the first thing they're gonna do once they get paid,
Speaker 1: like it's back to school, We're gonna blow this bread.
Speaker 1: But that's true at any age. Teenagers are gonna do that. Adults,
Speaker 1: everybody does that. Right. If we don't know what to
Speaker 1: do with it, we do what we know and that
Speaker 1: should spend right, And so he just started recording and
Speaker 1: then yeah, it's one crazy on social media and then
Speaker 1: that was like the start event and everybody was asking, like,
Speaker 1: you know, a content. They thought we had a podcast already,
Speaker 1: and then you know, I was like, all right, let's
Speaker 1: just do a podcast, and then three years later, here
Speaker 1: we are. Yeah, I think we got that. Like we
Speaker 1: had no idea what the podcast was, like they asked
Speaker 1: him doing it. I'm like, what do you do? What
Speaker 1: does that even mean? Like the same thing, like, how
Speaker 1: do you record? What does this goal? He definitely didn't know.
Speaker 1: He just said, just sign me up. Meant to be
Speaker 1: my dog going, I'm right behind it. That's exactly what
Speaker 1: it was. He was like, you want to do It
Speaker 1: was in my basement. He's like, you want to do
Speaker 1: a podcast? I was like, all right, what we do?
Speaker 1: And then we just took him from there. Like I meant,
Speaker 1: he wrote down everything and he wanted to do, and
Speaker 1: I was like, all right, it was coming. We gotta
Speaker 1: do a name. How many times we're gonna record, what
Speaker 1: we're gonna wear, what we're gonna talk about when we're
Speaker 1: gonna release it, How are we gonna release it? What
Speaker 1: are we gonna record? All these things that we had
Speaker 1: no house or like literally in house, we're gonna talk
Speaker 1: about this, but keep going. Yeah, so in house, like
Speaker 1: in my dining room and so literally literally in my
Speaker 1: dining room, like with my just kind a new ship
Speaker 1: to live. We had to make sure that that wasn't
Speaker 1: in each shop. We used our iPhones and had these
Speaker 1: shotgun mikes. Uh, we had to he put out a post.
Speaker 1: We do even know how to record. So he put
Speaker 1: out the post and like, yo, does anybody not to
Speaker 1: record a podcast? And somebody responded and I was like
Speaker 1: I know him, like he was my son's daycare teacher.
Speaker 1: And so he started coming and recording for us and
Speaker 1: be like, all right, so I'm watching that he's as
Speaker 1: he's doing it. But we were just like, all right,
Speaker 1: we kind of want to keep things in Like if
Speaker 1: he wanted to fix something, I'm like, I need to
Speaker 1: know right away so I could fix it rather than
Speaker 1: telling the third party. And it's like, we gotta wait
Speaker 1: for that. So I just started studying everything about how
Speaker 1: to record, Like I spent like ten to fifteen hours
Speaker 1: on learning the garage man. It's been on my computer,
Speaker 1: had no idea how to use it. I started watching
Speaker 1: shows very intently. I'm looking at the breakfast club, what
Speaker 1: mikes they're using? All right, we gotta get those mics.
Speaker 1: We gotta sound like them. We gotta be the best, right,
Speaker 1: And so like when I both remember going to uh
Speaker 1: Guitar Center and the box was like this mike was
Speaker 1: used by Michael Michael Jackson when he recorded Thrilling. I'm like, yeah,
Speaker 1: we need this right, what we need? And then I
Speaker 1: spent hours in Guitar Center teaching me about what xcel
Speaker 1: our chords or teaching me how to use the focus right.
Speaker 1: And I was like, all right, I think I got it.
Speaker 1: We can produce this. We just went crazy. Then I'll
Speaker 1: let him talk about the social media part, because that
Speaker 1: really propelled it even further. Yeah, social media changed everything
Speaker 1: for us. And I was like I had an idea.
Speaker 1: I always knew that the good thing with Instagram is
Speaker 1: that it made an opportunity for really anybody to become
Speaker 1: a celebrity to be heard. So it was like, you know,
Speaker 1: previously you have to be an athlete or entertainer to
Speaker 1: be a celebrity in our culture at least, but I
Speaker 1: started seeing like you could be a celebrity chef, you
Speaker 1: could be a celebrity trainer. So I'm like, you could
Speaker 1: even be a celebrity financial guy. So I was like,
Speaker 1: all right, if we just put out content and put
Speaker 1: it on social media and like swag it up Like
Speaker 1: what I mean, it's like the way we present content
Speaker 1: is completely different. So people really like it was the
Speaker 1: first time that they actually got to see financial literacy,
Speaker 1: business and investing. But it was like a conversation that
Speaker 1: you was having in a barbershop from my own culture exactly.
Speaker 1: It's only different, never been done before exactly exactly. And
Speaker 1: then it's it's just caught like wildfire. Everything just was
Speaker 1: gonna viral, people sharing stuff, information and it was just
Speaker 1: like where we are now, everything which is organic what
Speaker 1: social media Instagram was like really the the engine that
Speaker 1: propelled everything. I love it. Speak to we're kind of
Speaker 1: talking about an off camera and it really isn't even
Speaker 1: on script, but the way you were kind of breaking
Speaker 1: it down to me, like I think it needs to
Speaker 1: be heard, the importance of having your I P. And
Speaker 1: how you guys because you guys are correct me from
Speaker 1: wrong three different shows, right, yeah, yeah, yeah, I mean
Speaker 1: talk your ship real quickly. I mean we always you know,
Speaker 1: just coming in. Everything that we did was just independent.
Speaker 1: Like he said, we started, you know, in his dying
Speaker 1: in room, and we learned everything and we was real
Speaker 1: big on just maintaining our independence from an early point
Speaker 1: and just seeing how you know, people made mistakes in music,
Speaker 1: we understood like it's something that's very important to have
Speaker 1: control over what you create. So that was very important
Speaker 1: for us from the beginning. And the leverage is that,
Speaker 1: you know, we didn't necessarily need the money because at first,
Speaker 1: you know, I was I still have my job, He
Speaker 1: still had his job, So we was fine with just
Speaker 1: you know, reinvesting the money that we was getting. And
Speaker 1: then once we started to actually think about the podcast game.
Speaker 1: We can talk about this if you want as well,
Speaker 1: we found other ways to monetize other than like the
Speaker 1: regular podcast way. It's just only through corporate ads. So
Speaker 1: we was kind of cool with not having any corporate
Speaker 1: ads and we can still monetize the situation. So that
Speaker 1: gave us a lot of leverage when we was when
Speaker 1: we came in to start working with corporations where it's
Speaker 1: like I have no problem partnering with you, but this
Speaker 1: is still our situation. So like you said, as far
Speaker 1: as um, you know, we have like relationships with our
Speaker 1: heart um, shout out to them, shout out to Charlemagne.
Speaker 1: We have relationships with a lot of different companies, Allied,
Speaker 1: Bang Chase, things of that nature, but there are partners,
Speaker 1: you know, it's a difference from actually, you know, working
Speaker 1: with somebody, working for somebody. So that's something that you know,
Speaker 1: we was we was really big on early on. And
Speaker 1: the fortunate thing for us is that being in the
Speaker 1: business space, we were able to learn a lot too
Speaker 1: from like connecting with different people, different lawyers, different conversations
Speaker 1: that we were having. So every conversation that we was having,
Speaker 1: it was of like a free tutorial. Yeah. So so
Speaker 1: that's something that I encourage everybody to do, is you know,
Speaker 1: and even if you do sell it later on. It's
Speaker 1: something that Dame told me to shout out to Dane.
Speaker 1: You should have him as a guest by the way,
Speaker 1: he loves to smoke. Yeah, Dane told me, he was like,
Speaker 1: you know, even if you lease the content, it's nothing
Speaker 1: wrong with that. Like what I'm saying, like you can
Speaker 1: lease it for a couple of years and then getting
Speaker 1: back and then that way it's like you leverage the corporation,
Speaker 1: they put you on a bigger platform, you get a bag.
Speaker 1: But then after the two years, then you can get
Speaker 1: that like it's like an artist like you know, having
Speaker 1: their masters and then they can reverse it back to
Speaker 1: them after a couple of years. We talked like t
Speaker 1: I had spoke to us about that as well, so
Speaker 1: you know, just picking up a game from different people,
Speaker 1: and it's like, all right, this is the way to
Speaker 1: actually still leverage and keep our independence, keep the brand
Speaker 1: that we've built, but also use the corporations to just
Speaker 1: raise our platform. It's crazy because we act, like you said,
Speaker 1: like every time we had a guest, it was like
Speaker 1: we were learning. And now when we hear it, like,
Speaker 1: we got to apply it. And so when we had
Speaker 1: tax professional come on, she's telling this game, all right,
Speaker 1: we got apply. When we had our attorney come on,
Speaker 1: she's talking about trademark and it was like, wait, we
Speaker 1: can't keep saying the name without trademarket. So peoplen't even
Speaker 1: realize that's the step that we got a trade market,
Speaker 1: but trademarket in specific areas because there's different categories, right,
Speaker 1: So if I want to have this merchant and I
Speaker 1: have to trademarket for merch, I also have to trademarket
Speaker 1: if I'm using it for an educational platform, which it is.
Speaker 1: And so that was a process too. But even like
Speaker 1: that licensing piece, like we did an episode rest in
Speaker 1: Peace to Virgil, We're breaking down how he was leveraging
Speaker 1: off White's name to license. We saw that with Disney already, right,
Speaker 1: we see Mickey Mouse everywhere, Like, wow, that's not a
Speaker 1: Disney story. Oh, they're licensed in the character. Was like, oh,
Speaker 1: So as we kept listening and getting information, we kept
Speaker 1: executing on the information. Right. I always say, like people
Speaker 1: are watching and listening, they're not paying attention, right, they
Speaker 1: just want to be entertained. But it was like, now
Speaker 1: we're here to educate. This is different. So that was
Speaker 1: like the game changes. I think you guys make it
Speaker 1: understandable because I think for so often the people delivering
Speaker 1: the message can't relate to us period. So anything they say,
Speaker 1: you may pick up things here and there, but I
Speaker 1: feel like it's still a problem in the NBA that
Speaker 1: who's delivering them message doesn't get through. It doesn't break through.
Speaker 1: So you guys are being more relatable obviously, you know
Speaker 1: Jack touched on that earlier, but just being something from
Speaker 1: the culture for the culture, so if we could learn
Speaker 1: from each other man, that's the key. You know, you're
Speaker 1: making it fun. I was listening to Kendrick for while
Speaker 1: I was coming here, and he had this line he
Speaker 1: was like, how do I enlighten you without trying to
Speaker 1: frighten you? And I was like, Oh, that's it right,
Speaker 1: We're gonna speak the language because it's digestible. And this
Speaker 1: is how we wherever the music we listened to, this
Speaker 1: is what it sounds like, the conversation we have, whether
Speaker 1: being the barbershop, this is what it sounds like, and
Speaker 1: this is naturally what we do. So it's like they're
Speaker 1: going to be more receptive because it looks like someone
Speaker 1: that we did at this event with the NFL. Remember us.
Speaker 1: We came and they had like a bunch of people
Speaker 1: speaking and uh, you know, shirts and ties and everything,
Speaker 1: and they hit they sitting in the room, They're like
Speaker 1: who these guys coming? And then they put us up last,
Speaker 1: and so we you know, we talked about you know,
Speaker 1: different types of topics and saving and what they could
Speaker 1: do with their money. And after we finished, they were like, yo,
Speaker 1: damn bro, why do they put your last? Man? I
Speaker 1: was bored month like you know what I'm saying. They
Speaker 1: they're not trying to hear that, you know what I'm saying,
Speaker 1: So like yeah, it was like a breath of feuer
Speaker 1: for them for sure. Yeah, you grew your audience really quick.
Speaker 1: Why do you feel like I mean, I think we know,
Speaker 1: but why do you feel like you grew so fast?
Speaker 1: I feel like one of the best device that I
Speaker 1: got coming in social media is look what everybody else
Speaker 1: is doing, do the complete opposite. And I feel like
Speaker 1: that's true in anything in life, like the vast majority
Speaker 1: of people are gonna follow whatever it is successful at
Speaker 1: that point in time. Music fashion with most people just
Speaker 1: follow us. The problem with following is that you're always
Speaker 1: gonna be one step behind, and you've always gotta whenever
Speaker 1: the leader decides to change directions, you gotta change directions
Speaker 1: with the leader, as opposed to just doing your own things.
Speaker 1: So when we came in, everybody I was talking about
Speaker 1: was finance. Even black people talking about finance. They was
Speaker 1: all buttoned up, they wore suitors. Not wrong with that,
Speaker 1: but that's not how we were dressing on a regular basis.
Speaker 1: So we used music, sports culture, fashion, all of that,
Speaker 1: and then we tied it in with pop culture, like
Speaker 1: even breaking down different finance stories originally started Originally, the
Speaker 1: original tagline was the back Stories of Sports and Entertainment,
Speaker 1: So like the first couple episodes, we really focused on
Speaker 1: sports entertainment. We was breaking down the deals like fifty
Speaker 1: cents vitamin waterdal or Soldier Boy and stuff like that,
Speaker 1: and people really love that because it's like the trojan horse,
Speaker 1: like people, we know we love sports and entertainment, so
Speaker 1: we'll leave with a headline of story about sports entertainment,
Speaker 1: but we'll tie in the business on the back end.
Speaker 1: And then we didn't even have to do that anymore.
Speaker 1: We just started just talking about straight business. So I
Speaker 1: think the reason that we grew so fast was that
Speaker 1: a we was just true to ourselves. We didn't try
Speaker 1: to be anybody that we weren't, and there was a
Speaker 1: wide variety of people that was left out, Like there
Speaker 1: was people that thought that a business podcast from two
Speaker 1: young black men could never become as successful as it
Speaker 1: was because they thought that black people wasn't interested in business.
Speaker 1: Because now that there wasn't interested in business, and they
Speaker 1: just nobody was speaking to them, and for a long
Speaker 1: time just thought that it was over our head, like
Speaker 1: they try to complicate things and making them like Okay,
Speaker 1: that's not for you, let us do it, don't worry
Speaker 1: about it. But then once they realized like, no, this
Speaker 1: isn't that complicated. I could do this. I can understand
Speaker 1: it's just like anything else. And now it becomes fun.
Speaker 1: It's like, oh, I can make money in stocks, I
Speaker 1: can make money in crypto. I could do I could
Speaker 1: buy a real estate, I could do this, I could
Speaker 1: do that. And it's really generational changing because it's like,
Speaker 1: you know, we're taught to just go to school and
Speaker 1: get a job, right unless you you know, are fortunate
Speaker 1: enough to make it to the league or become a rapper.
Speaker 1: But that's a very small percentative population. So the vast
Speaker 1: majority of people is like, all right, if I can
Speaker 1: get a union job, or if I can become like
Speaker 1: when we're from like sanitation and something like, that's real
Speaker 1: big and there's no disrespect. That's a that's a tremendously
Speaker 1: important job. But it's like we never think bigger than
Speaker 1: that because we don't see bigger than that, you know,
Speaker 1: we don't we don't know a lot of CEOs, we
Speaker 1: don't know a lot of you know, people that's really
Speaker 1: running hedge funds and stuff like that, So you only
Speaker 1: really aspire to what you see. That's why we aspire
Speaker 1: to be athletes. Because that yeah, that's yeah, because we
Speaker 1: know at least one of those that successful. You know
Speaker 1: what I'm saying, it's like, oh, my man, just gotta
Speaker 1: a record, my man. So it's like but now they
Speaker 1: can say, Okay, well he actually doing this in real estate.
Speaker 1: He's actually doing this as an accountant, and he's still cool.
Speaker 1: He still listened to the same music, is still dressed
Speaker 1: the same way, and there's no problem. And then the
Speaker 1: music was like a part of the carrot. Right Like
Speaker 1: when we was in the classroom, it was like I
Speaker 1: remember writing rap lyrics and when the kids sat down,
Speaker 1: like they read the lyric and I was like, oh,
Speaker 1: we're gonna teach about business. So I would use like
Speaker 1: twenty one Savage, I would use jay Z. We used
Speaker 1: I remember we used the Beyonce drink when she was
Speaker 1: like my check, put some respect on my check, pay
Speaker 1: me the equity, watched me the vers of the Dead,
Speaker 1: like just that bar. Like now we got a whole
Speaker 1: financial literacy lesson based on what Beyonce said, like what's equity, Well,
Speaker 1: here's what it is. You see what I'm saying, And
Speaker 1: that was a carrot. Now we can have any discussion.
Speaker 1: Plus we dressed like you said, we dressed how we dressed.
Speaker 1: It was like that was the social equity. You walk
Speaker 1: into school and you got a fresh player of Jayson,
Speaker 1: They're like, all right, let me hear what he's saying.
Speaker 1: Rather if you know, I wouldn't in there with my
Speaker 1: shirt and time no respect about it. That does that.
Speaker 1: But it's like, hey, come another teacher. It's like, who
Speaker 1: are these us? You know what I'm saying. It gives
Speaker 1: the aspiration. Like you said, there's three things that we
Speaker 1: know we can be because that's all you ever watched.
Speaker 1: Like I remember watching Rap City, I remember watching I
Speaker 1: watched all nothing but sports, and I was like, all right,
Speaker 1: well if I don't do those things, what's my value?
Speaker 1: Like what value do I have? Like you know what
Speaker 1: I'm saying, the athlete, the ballplayer, or like you said,
Speaker 1: like a hustle. It's like that that same love, Like
Speaker 1: if you get that love as a hustle, like you
Speaker 1: you got a nice call, you've got a nice watch,
Speaker 1: you know, the girls whatever, and it's like that's something
Speaker 1: that you can aspire to. But now they see like
Speaker 1: you can have that just legally you don't have to,
Speaker 1: you know, sacrifice your life for your freedom to attain
Speaker 1: these things. So it's just open up I think a
Speaker 1: whole new generation's mind that there's so many limitless possibility.
Speaker 1: I talk, they talk, You're talking to the language that
Speaker 1: nobody was talking though, like in that space, you know
Speaker 1: what I'm saying makes it relatable to us, Like even
Speaker 1: even me, you know, I'm a real one. I wasn't
Speaker 1: interested in listening to it. I learned about it until
Speaker 1: I started watching y'all show, So you know what I'm saying,
Speaker 1: But I can understand it. Certain people I don't want
Speaker 1: to listen to. You know what I'm and I just
Speaker 1: convibe with. So to be able to bring that to
Speaker 1: our coach and talk to talk that we understand, that's
Speaker 1: big for us. We need that it's digestible to like,
Speaker 1: it's not overwhelming, yeah, and it's it's people that look
Speaker 1: like us, right, Like how many times do we have
Speaker 1: people that look like us that are being champion Like
Speaker 1: before like we started the platform, we didn't see it. It
Speaker 1: It was like the aspiration was like, all right, maybe
Speaker 1: they'll get to the breakfast club and then people be
Speaker 1: able to see him, and so we were like, well,
Speaker 1: everybody can't make it there slight some of the people
Speaker 1: who are doing amazing things and giving them a platform
Speaker 1: to speak. That's not the real estate broker, right, The
Speaker 1: guy who's training stocks, he's as popular, right that. The
Speaker 1: guy who has a vendor machine company, he becomes the
Speaker 1: fifth ingen rold who has his own cold in line
Speaker 1: of Philly, he becomes popular. The guy who who has
Speaker 1: a trucking business or the mobile people who are really
Speaker 1: doing doing stuff that you could actually do right, and
Speaker 1: they're telling you how to do it, which is different
Speaker 1: like Generation where we watched people in our community make
Speaker 1: it to heights that we never thought possible. They never
Speaker 1: told us how to do it. We just watched them
Speaker 1: do it. Uh, I want to be like that? But how?
Speaker 1: And and also it gives even celebrities a chance to
Speaker 1: show a different side of themselves. So it's like Jim John.
Speaker 1: You see Jim. Everybody knows I hardcore rapper, all of
Speaker 1: that stuff, but it's like, no, this dude is really
Speaker 1: really smart and the crypto n f T. So when
Speaker 1: you sit down with us, that's like his opportunity to
Speaker 1: talk about all these different things. Now you start to
Speaker 1: even look at him in a different light, Like I
Speaker 1: know he was into all of that to be surprised
Speaker 1: to who was earning a leisure for them. He told us,
Speaker 1: what you do, It's for everybody, bro, I feel like
Speaker 1: anybody that's interested in learning about business or investing. And
Speaker 1: that's the crazy part about it, where it's like, you know,
Speaker 1: I never thought that it would reach so many different
Speaker 1: people and it's from every single person. So we have
Speaker 1: even our guests. Some people just came out of jail
Speaker 1: and they are entrepreneurs. Some people went to Harvard so
Speaker 1: earni Alisia big. We're big in colleges, big and Ivy
Speaker 1: League schools. But you know what else, we're really really
Speaker 1: big in the jails, like jails love us, Like we
Speaker 1: big in jails. Overseas. We went to Nigeria, huge turnout.
Speaker 1: That's our number one market outside of American Nigeria, um
Speaker 1: all throughout the Caribbean, London, Toronto, So I feel like
Speaker 1: I feel like it's for Everybody's just the whole entire world.
Speaker 1: And you know, that's one of the good things about
Speaker 1: business is that it's so many different avenues of business,
Speaker 1: Like you got sports, you got music, you've got taxes,
Speaker 1: you got crypto, you've got stocks, there's so many different things.
Speaker 1: So even if you're not interested in one particular thing,
Speaker 1: there's something that you know you might be interested in.
Speaker 1: And there's so many different walks of life, different types
Speaker 1: of people. So I feel like it's for everybody that
Speaker 1: that changes the whole dynamic of a community. Right, Like
Speaker 1: now you can just throw a dart and say I
Speaker 1: could do that. Yeah, wait, this is the guy that
Speaker 1: does it. I could do that. I could be him. Like,
Speaker 1: it's gonna be tough. We always said all the time,
Speaker 1: it's going tough for me to be you. Like you
Speaker 1: have a god like gift, right, Like you have a
Speaker 1: gift that was given to you. Even if I try
Speaker 1: my heart, especially like if I talk about it, I'm
Speaker 1: not gonna be like I can't make it to the league, right,
Speaker 1: so what do I do? Oh wait, I can do
Speaker 1: these things right what I'm saying, And you can't too.
Speaker 1: That's what he said. It's giving people everybody can. Everybody can,
Speaker 1: everybody can be in business. Everybody in this room is
Speaker 1: in business. Everybody's in business. And that's the thing that
Speaker 1: we learned very early, was like there is no age
Speaker 1: limit to it. So when we were teaching fourteen year rows.
Speaker 1: It was cool, but their parents need to know this
Speaker 1: information too, right, And like I think I heard somebody
Speaker 1: say this the other day. It was like the only
Speaker 1: color that matters and business is green. Right, And so
Speaker 1: like when we teach people and we see them executing
Speaker 1: on it, it's like, all right, they're making money. That's
Speaker 1: why they keep coming back to it, because it's like, wait,
Speaker 1: this is different, right, This isn't isn't a transactional relationship.
Speaker 1: I always talk about transactional and transformational is two different things. Right,
Speaker 1: I pay you, I go see your game. You entertain me.
Speaker 1: If I can afford to pay to come back to
Speaker 1: watch you play, I'm good. If I can't, now what
Speaker 1: I watch you on TV, you can entertain me if
Speaker 1: I give you information that makes it transformational. I give
Speaker 1: you information, you execute on it, you make money. WHOA,
Speaker 1: I gotta go back. And when I go back, I'm
Speaker 1: bringing him with me, Like, Yo, look I just make
Speaker 1: some money. Come here, sist Like yeah, really, you come here?
Speaker 1: Sis like we made and now see that changes tratrector
Speaker 1: of her family. You see what I'm saying. Now, It's like, wait, Domino,
Speaker 1: you forgot about the game you used to watch this
Speaker 1: is the new game. When did you guys kind of
Speaker 1: realized you were making an impact in these communities? You know,
Speaker 1: so crazy being in l A. So shout to out Harrington.
Speaker 1: This was early so episode sixteen, we came. This is
Speaker 1: our first trip that we took. That's when I met
Speaker 1: you all right before. So episode six team came to
Speaker 1: l A to shoot out Harrington. He was like our
Speaker 1: first celebrity that we shot also, so being that we
Speaker 1: was in l A, we had the idea to just
Speaker 1: do a networking event, free networking event, and we had
Speaker 1: never been to LA to do an event before. We
Speaker 1: had never done an event before, so we didn't really
Speaker 1: know what to expect. Long story short, it was packed.
Speaker 1: People came from San Diego O see all and it
Speaker 1: was in Carson on a Monday. It was very random
Speaker 1: and people and I'm like, all right, people coming from
Speaker 1: two hours like it's something there, Like you know what
Speaker 1: I mean. That was like the first thing that really
Speaker 1: like gave us the confidence to be like, all right,
Speaker 1: this is gonna be big. I remember teaching. I was
Speaker 1: I was a physic teacher and him and the other
Speaker 1: part of Mike, you know, they've always been entrepreneurs and
Speaker 1: um that we were putting up post and putting up episodes,
Speaker 1: and somebody wrote under a post like, YO, you're not
Speaker 1: gonna believe this, but I'm in Nigeria right now and
Speaker 1: I'm listening to y'all and it's changing my life. And
Speaker 1: I'm been sitting here trying to teach kids like spatial
Speaker 1: awareness using hula hoo. I'm looking at my phone like, oh,
Speaker 1: this is different. Like this is different, Like there's an
Speaker 1: impact here, there's a greater impact outside of here. And
Speaker 1: I was like, Okay, we gotta keep going. They were like, yo,
Speaker 1: when you're gonna get your job, you get your job.
Speaker 1: I'm like, I can feel it coming. It's about what's
Speaker 1: one piece of financial of us you would give someone
Speaker 1: starting their business. I would say, hey, from a financial standpoint,
Speaker 1: make sure you have reserves. That kills a lot of businesses.
Speaker 1: As far as like, you start a business, you don't
Speaker 1: really what that means, all right, so money that saved up.
Speaker 1: So if you start a business right and you don't
Speaker 1: have any money, what happens is that usually in business
Speaker 1: you don't make money at least for like the first
Speaker 1: couple of years on average. Right, Some businesses you know
Speaker 1: are different, but you don't make money for the first
Speaker 1: couple of years. So now if you start a business
Speaker 1: and you don't have any income coming in or the
Speaker 1: money that you have coming in, you gotta you gotta
Speaker 1: put it back out to reinvest in the business. Now
Speaker 1: it puts you in a tremendous financial hardship, so you gotta,
Speaker 1: you know, try to borrow money from friends or you
Speaker 1: to pleach your retirement save and stuff like that. And
Speaker 1: that's why a lot of small businesses fail. Our problem
Speaker 1: in our community is that there's no mentorship. It's not
Speaker 1: that there's a lack of entrepreneurship, because you see a
Speaker 1: lot of entrepreneurs, but how many mom and pop businesses
Speaker 1: you see start and then three months later the closes.
Speaker 1: It's a it's a cycle. The reason being is that
Speaker 1: eight is no mentorship, lack of funding, and the not
Speaker 1: having a business plan in place. So having a plan
Speaker 1: in place and understanding that all right, this is gonna
Speaker 1: take some time, so I'm gonna have money saved up,
Speaker 1: or you can not actually leave your job yet, like
Speaker 1: you can still work your job knowing that you know,
Speaker 1: if this isn't gonna work out, for me right away,
Speaker 1: I still have some income that's coming in, right. I
Speaker 1: can't just rely just on being an entrepreneur, because there's
Speaker 1: ups and downs and an entrepreneurships you might make ten
Speaker 1: one month and you might not make any money for
Speaker 1: four months. And that's something that I learned early on,
Speaker 1: you know, working the job that I did, it was
Speaker 1: commission based, so I learned early on about you know,
Speaker 1: how to budget your money, how not to It's like sports,
Speaker 1: like you never get too how you never get too low? Exactly,
Speaker 1: it's ups and downs in this game. So it's like
Speaker 1: one minute you bowling, the next minute you down to
Speaker 1: your last dollar. But that's just real, that's just how
Speaker 1: preneurship works, right. But it's like, in order to try
Speaker 1: to avoid that, you want to have a strategy. You
Speaker 1: want to try to have as much money saved as possible.
Speaker 1: You always want to reinvest in the business, something that
Speaker 1: we did early on, like like the first eighteen months,
Speaker 1: we any money that came in, we just reinvested it
Speaker 1: because we knew that, you know, by taking money prematurely
Speaker 1: is gonna stifle to grow for the business. That's another
Speaker 1: thing too, don't try to just ball out the businesses
Speaker 1: and to ball out a businesses to grow. Yeah, So
Speaker 1: I mean that's it. That's a couple of tips. I
Speaker 1: think it's great. Like he was on the entrepreneurial side,
Speaker 1: I was a guy that was working at nine of five,
Speaker 1: and so I always tell people like, yeah, you can
Speaker 1: have your nine of five, but what you do from
Speaker 1: six to twelve with determinent how long you have the
Speaker 1: nine of five? And so like when we were doing this,
Speaker 1: I was teaching, but like on my lunch break, I'm reading,
Speaker 1: I'm looking at episodes, I'm teaching myself, I'm learning, I'm
Speaker 1: shooting ads. Were doing anchor. I'll be in the bathroom
Speaker 1: like everybody's quiet out there, like shooting an ad. Like
Speaker 1: whatever free time I had, I was spending on doing
Speaker 1: this because I'm like, all right, this will take me
Speaker 1: out of this nine of five. And so like again,
Speaker 1: you don't have to quit your nine of five to
Speaker 1: start a business. Wait until you've actually accumulated money inside
Speaker 1: that business. Like you said, we stayed down till we
Speaker 1: came up eighteen months, probably a little bit longer. We
Speaker 1: didn't take anything until we said you all right, we
Speaker 1: were at a point where we can actually have a
Speaker 1: distribution from what we've we've generated in and feeling. So
Speaker 1: stay down till you come up game talk about the
Speaker 1: y R universe and how that came about from the podcast.
Speaker 1: From the podcast. Yeah, so university was something that all right,
Speaker 1: we realized that there was millions of people that was
Speaker 1: checking out our content, right, and it's like, all right,
Speaker 1: how do we give a more in depth experience. So
Speaker 1: we kind of look at it's like public school and
Speaker 1: private school. So the public school is Instagram, YouTube, Spotify, Apple,
Speaker 1: that's free, free information anybody can learn all day. We
Speaker 1: put out content like all day. Some people meet more
Speaker 1: of a hands on experience. So we decided to actually
Speaker 1: create an online institution where it's like at this point
Speaker 1: almost daily daily classes. So it's everything about like how
Speaker 1: to trade stocks, how to buy real estate, how to credit,
Speaker 1: business credit, all that stuff and yeah, for sure, so
Speaker 1: we have teachers that actually teach right, and it's built
Speaker 1: out of a school model, because the thing about school
Speaker 1: is that the structure of school isn't bad. Is the
Speaker 1: way it's what they're teaching us that's bad. But there's
Speaker 1: there's actually some good benefits in school as far as
Speaker 1: the structure of it. So we took the structure of
Speaker 1: school as far as like we created infinity clubs inside.
Speaker 1: So there's twenty different affinity clubs. It's like a military club,
Speaker 1: earnest over fifty club, like he said, a cannabis club.
Speaker 1: These are things people like to do things in groups, right,
Speaker 1: So we have a book club, a movie club. This
Speaker 1: is all things that actually are built after the school model. Right.
Speaker 1: So we said, okay, we have an opportunity to completely
Speaker 1: change education. Because it's not that education is bad, like
Speaker 1: I said, it's just what they're teaching us is bad.
Speaker 1: So it's like, all right, if we can actually build
Speaker 1: like an online institution where people are actually learning not theory,
Speaker 1: but people are actually really really doing it right, and
Speaker 1: then they can come together in the community and then
Speaker 1: they can work with each other. How can we do
Speaker 1: this and skill it? So that's when they university came
Speaker 1: into play. And it's like out of fraction at the course.
Speaker 1: So as opposed to paying fifty thou dollars and going
Speaker 1: into debt a semester, you can pay a thousand dollars
Speaker 1: for the entire year. So that was something that we
Speaker 1: thought and we started out two years ago. Now it's
Speaker 1: like twelve tho members University. It was another way to
Speaker 1: expand the podcast and show the show. I don't think
Speaker 1: it's something the podcast, so the show. It was definitely
Speaker 1: bigger than that. Bigger than that. Yeah, So imagine if
Speaker 1: Steven Jackson and Matt Barnes did an episode on Earn
Speaker 1: Your Leisure and then three weeks later you have some
Speaker 1: questions about the episode and now they're teaching the class
Speaker 1: about how to start a podcast. Saw this up, Yeah,
Speaker 1: I'm saying and like, now I'm earn your Legion, I'm
Speaker 1: an earner, and now I get to ask you the
Speaker 1: question that I had after watching that episode. We never
Speaker 1: saw anything like that. You see somebody doing an interior over. Yeah,
Speaker 1: it was like, all right, well here here they are
Speaker 1: right in front of you. You can ask questions and
Speaker 1: you can hear them actually going to more detail. Because
Speaker 1: the show it's about the hour our take minutes for
Speaker 1: the most part, but they have more information to give.
Speaker 1: So they have that now open form for earners to
Speaker 1: actually hear in death conversation and then ask questions from it.
Speaker 1: To love it. Because you're teaching. You can apply to
Speaker 1: four years of business school or craft six weeks. It's
Speaker 1: like one thing that we learned early on my Manduk
Speaker 1: Falcon and people tay about multiple streams of income, right,
Speaker 1: and they say the average millionaire has like seven streams
Speaker 1: of income. So that discourages the average person because they're
Speaker 1: looking at it like I gotta get seven jobs, I
Speaker 1: gotta start seven businesses. No, not really, you gotta develop
Speaker 1: seven streams of income from one tree. So it's like,
Speaker 1: I if you, if you are a restaurant owner, now
Speaker 1: you should have a cookbook, you can do online tutorials,
Speaker 1: you can sell merch, you could do uber eats, you
Speaker 1: could cater events and your rest so now that's like
Speaker 1: seven different streams, but it's still under the umbrella of
Speaker 1: one restaurant. So we took that same approach as far as,
Speaker 1: like you know, with our touring with the merch with
Speaker 1: e Y University, with so many different things that we
Speaker 1: had Patreon, where it was like, all right, this is
Speaker 1: the original mothership as far as the content, and it's
Speaker 1: all based around education. But now we can branch out
Speaker 1: and to do different things. Now it's different businesses too,
Speaker 1: And now it's like so we employ probably fifteen people, right,
Speaker 1: so it's like each business has different people that now
Speaker 1: they're being employed, so now it's actually creating opportunities. So
Speaker 1: we talk about group economics. That's another play on it
Speaker 1: as well, where it's like, all right, we started trucking business.
Speaker 1: We gotta like eighteen wheel of truck, so we don't
Speaker 1: have time to run the trucking business. And now we've
Speaker 1: got to have somebody to actually one truck. Right now,
Speaker 1: what I tell you in Atlanta like last years that's
Speaker 1: based in it goes all over those over Yeah, we
Speaker 1: heard that on the episode. So that's what I'm saying.
Speaker 1: We had information that we get to execute on it.
Speaker 1: Now we started trucking business. Now we get to employee
Speaker 1: people that we know from the business. The same thing
Speaker 1: with Vendom Machines. We've been back hire somebody that has
Speaker 1: grown up with us, and now he's in charge of
Speaker 1: Vendom machine business inside of old high school. Now we
Speaker 1: get back to the high school with the profits that
Speaker 1: we make for the machine. And so like we get
Speaker 1: the information and now we execute on it. So it's
Speaker 1: like people are watching it. They're learning the information and
Speaker 1: they're like I could do it, and then they're seeing
Speaker 1: us actually doing it. I'm doing. That's another thing too,
Speaker 1: what's happening in real time. So it's like they seeing
Speaker 1: they're actually seeing our growth that they've see a lot
Speaker 1: of people have been with us in the beginning. So
Speaker 1: they saw us had the dining room table. Now they
Speaker 1: see us going in Egypt, doing a podcast in and
Speaker 1: now on a Now what I'm saying it sounds like now,
Speaker 1: but it's but it's also inspiring because it's all right,
Speaker 1: we had a trucking episode. Now they see we got
Speaker 1: a truck. We did a Vendom machine episode. Now they
Speaker 1: see we got Vendom machines. They see real estate. Now
Speaker 1: they see we buying homes in Cleveland, and now they
Speaker 1: see like, okay, merch. We started off with t shirts,
Speaker 1: now we got a whole clothing line. Like you know
Speaker 1: what I'm saying, thank you, I appreciate it. Shout to
Speaker 1: my man Mike V. So it's like, you know, showing
Speaker 1: and actually implement at the same time. So it's like, Okay,
Speaker 1: they're not just talking about it, they're actually doing it. Yeah,
Speaker 1: we're gonna come take it like a dummy crash course
Speaker 1: to something up. Speaking for him too, we just gonna
Speaker 1: come stay with y'all like for a week. Now, come on,
Speaker 1: let's do it. Let's do it. We'll come here. Yeah,
Speaker 1: let's do itever. Yeah. You just make me want to
Speaker 1: be smarter, so we definitely gotta make that happens cool.
Speaker 1: That was cool. I was like, you know what, what
Speaker 1: makes you a dope? Man, I'll make it cool to
Speaker 1: be smart? Come on, man, I'm and you're talking to
Speaker 1: my like, I'm I try to learn as much as
Speaker 1: I can, you know what I mean? So I just
Speaker 1: love people that are I ways try to fround myself
Speaker 1: when people are smarter than me. You mean to be
Speaker 1: able to take that next step. So you guys have
Speaker 1: a second podcast and TV show, market mondays and assets
Speaker 1: over liabilities on revolts. I mean, he keep dropping game. Man.
Speaker 1: I really feel like I want to take notes, no bullshit,
Speaker 1: because I had a meeting here earlier. I just want
Speaker 1: to sit here and take notes. But I'm gonna watch
Speaker 1: it later and take notes. I felt like we learned
Speaker 1: a lot from music use huge huge music fans, like
Speaker 1: still all huge music fans. So I'm like, I you know,
Speaker 1: being that we had a success and earning a llegion
Speaker 1: that took off, I'm like a it's cool to have,
Speaker 1: you know, one successful show, but how do we really
Speaker 1: scale it? And it's like we're scale it by a
Speaker 1: start producing content with other people. So I put on
Speaker 1: Instagram like, you know, I want to start producing content
Speaker 1: for other people. And then we just did a stock
Speaker 1: show with Ian Dune lapshot to end. He's a mass
Speaker 1: investor on Instagram and he put on the comments like
Speaker 1: I'm interested, I want to I want to do a show.
Speaker 1: So we collaborated and we came up with the idea
Speaker 1: of Market Monday's. Market Monday's is crazy because it came
Speaker 1: out like at this when the stock market was crashing
Speaker 1: at the beginning of Corona, the stock market crashed, so
Speaker 1: you probably wouldn't think would be a good idea to
Speaker 1: put out a stock show, but we put it out
Speaker 1: and it was. It's a live show on YouTube, so
Speaker 1: it's a love experience every Monday at eight o'clock and
Speaker 1: it just becomes a coachural phenomenon. So like last week
Speaker 1: we had ten thousand people on live, like this is crazy.
Speaker 1: Like yesterday we had nine thousand people on the same
Speaker 1: time as a national championship game, we competing with Monday
Speaker 1: Night Football every Yeah. So it's like, yo, who would
Speaker 1: have thought that people were talking about stocks for two
Speaker 1: hours on Monday night at eight o'clock Monday night football
Speaker 1: everything were compete in with ten thousand people watching that
Speaker 1: one time. That's crazy. So it's just becomes something that's
Speaker 1: just been really doping. Like I said, shout to end
Speaker 1: because he has really been a real gym as far
Speaker 1: as like helping people and giving them stock and vice
Speaker 1: stock tips. And the best thing is when people actually
Speaker 1: make money. That's the best form of marketing because it's
Speaker 1: like you tell somebody like this might be something that
Speaker 1: could actually potentially do something for you. They invest in it.
Speaker 1: The word of mouth, like you don't even gotta run
Speaker 1: ads to night in the best promotion. Yeah, people they
Speaker 1: walk up to us and they're like, yo, I got
Speaker 1: this my amount of money and my co've never seen
Speaker 1: this money. Like this dude, show me I had forty
Speaker 1: tho my portfolio. I'm from the street, but I've never
Speaker 1: seen this and it was clean, Like I was watching
Speaker 1: my bat like yo, this really first, It's like it
Speaker 1: was just real. Another dude, we was on We was
Speaker 1: actually things giving, We was doing things giving get back
Speaker 1: and UK in the in the city and just was like, yo,
Speaker 1: look my portfolio hunting. Like the fact that even felt
Speaker 1: comfortable showing it to me was one thing, but the
Speaker 1: fact that he did it and execute it was like
Speaker 1: another thing. That's that's what I said, Like, that's that
Speaker 1: transform transformational relationship. You made money, Now you come back,
Speaker 1: and now you gotta tell people that that amount of
Speaker 1: money can change somebody's situation, right, and then they get
Speaker 1: the skill once they have to skill. Now it's just
Speaker 1: to countdown, right, And I was not like, ya, I
Speaker 1: gotta wait to sixty five to retire, And I was like,
Speaker 1: how much money do I need to stop working? Right now?
Speaker 1: That's that's the shift too. And the crazy thing is
Speaker 1: like so many street dudes come up to me all
Speaker 1: the time and they're like, yo, am I in the
Speaker 1: d stocks. It's so it's so it's an amazing phenomenon man,
Speaker 1: Like they I don't know why, but they love stocks
Speaker 1: for anybody. They'd be like, yo, I just did Tesla.
Speaker 1: I'm like hi road Like, so it's so crazy that
Speaker 1: that show was like really helped a lot of people.
Speaker 1: And then so after that show became so successful, like
Speaker 1: all right, we need to expand it. So now we started,
Speaker 1: we started the E y O network, started network. Now
Speaker 1: we have five shows. You on a real estate show,
Speaker 1: we have a mental health show, we have another financial
Speaker 1: literacy show. I look at like Bill Simmons and the
Speaker 1: Ringer right like it's like, quietly he got two hundred million,
Speaker 1: quietly like nobody even knows about that, right, And then
Speaker 1: I'm looking at like, all it's one thing to be.
Speaker 1: They try to keep us when I say us like
Speaker 1: black creatives as one offs, because as long as you
Speaker 1: get one offs, you're not really getting no money. Like
Speaker 1: you get one million too, even if you get ten million, alright, cool.
Speaker 1: But it's like I compared to like an artist like
Speaker 1: Little Wayne is a big artist, but Cash Money got
Speaker 1: the hundred and twenty million dollars right because they have
Speaker 1: a whole label. You only see the labels getting that
Speaker 1: kind of money. So I'm like, all right, now if
Speaker 1: we create a label. Now, once we get the hundred
Speaker 1: two hundred million, now every show gets their part, and
Speaker 1: now we go a lot further together as opposed to individuals.
Speaker 1: So even like working with our heart, that was one
Speaker 1: of the strategic moves on our behalf is like all right, man,
Speaker 1: he's a good dude. We rock with him. So let's
Speaker 1: take earn Aalisia to our heart two years and now
Speaker 1: we get to leverage the relationship with them. We get
Speaker 1: to learn though that's the most important thing. Even we
Speaker 1: get to the revote situation too, but anything that we
Speaker 1: do with corporate is usually a too elevate our brand,
Speaker 1: but more importantly to learn. We like spies inside the building.
Speaker 1: So like that's what Dame told us as well, like
Speaker 1: learning the people that are selling the ads developed relationships
Speaker 1: with them, right because it's like, hey, you might be
Speaker 1: able to hire them, or at the very least you
Speaker 1: know the language that they're speaking, so now you can
Speaker 1: get your own ad team. When you win a corporation,
Speaker 1: whether it's the record label anything, the most important thing
Speaker 1: is to learn because they've built a billion dollar business already,
Speaker 1: so they know something that we don't know. So it's education,
Speaker 1: is real time education. So that's one of the things.
Speaker 1: So like even like the contracts is like all right,
Speaker 1: this is their contract, all right, cool, this is That
Speaker 1: was one of the best things Charlotte Main says out
Speaker 1: to them. He was like, use us. I want you
Speaker 1: to use us, and I was like, I bet, and
Speaker 1: so like when we have to drop contracts for our shows,
Speaker 1: all right, let's look what is that drop the contract?
Speaker 1: All right? Now we go to our shows when they
Speaker 1: have meetings or bi weekly, I don't know if what
Speaker 1: we got the bi weekly meanings. I listen how they
Speaker 1: ask questions. I see the type of advice. I see
Speaker 1: how they try to do analytics. All right, So now
Speaker 1: when I have my bi weekly meeting with YO Network,
Speaker 1: I'm just repeating I don't have to like reinvented. That's
Speaker 1: one of the things he said earlier. It was like
Speaker 1: in school, you were talking not to copy, right, but
Speaker 1: in business you should be copying because it's already working.
Speaker 1: You don't have to reinvent the wheel. You can tweak
Speaker 1: it to have like some changes for you, but you
Speaker 1: don't have to reinvented. And so if they have something
Speaker 1: that's successful, let me use that. All right, We're gonna
Speaker 1: tweak a little bit. We got this. They didn't do this,
Speaker 1: so I need to do it. But we don't have
Speaker 1: to reinvent anything, right, We're just learning every relationship were
Speaker 1: learned so that any corporation comes in All right, here's
Speaker 1: the notes that this is what we learned from. It's
Speaker 1: the same thing we do with the episodes. Here, tell
Speaker 1: me what's your business? All right, yeah we should do this.
Speaker 1: Let's let's go do this. I told you I want
Speaker 1: to be taking no someone. I keep whispering this motherfucker
Speaker 1: over here, but I'm with it. Assets over liability. I
Speaker 1: think that's very relatable to our culture because everyone wants
Speaker 1: to jewelry the cars, the houses without owning anything. That
Speaker 1: really makes sense. Yeah, it's so crazy because you know,
Speaker 1: we so merged was something that we we thought we
Speaker 1: had to do early on to like expand the brand.
Speaker 1: So I was thinking about different stuff and I'm like,
Speaker 1: all right, what really sums up earn your legion a
Speaker 1: few words? Assets or I didn't know that it was
Speaker 1: a really big accounting term. I didn't even know that
Speaker 1: at the song when I'm like assets over liabilities and
Speaker 1: I'm playing around with and then I'm like assets and
Speaker 1: then liabilities under and then aligne. So you get the
Speaker 1: point assets over liability and that just became like a
Speaker 1: coach for not everybody. Some Rick Ross to this day
Speaker 1: caused US assets over liability. I say, you guys have
Speaker 1: had some big names. Ross soldier boy t I that
Speaker 1: have crossed over in the space and there in the
Speaker 1: business space, better to learn and give advice to exactly.
Speaker 1: That's another thing too, the podcast, and I'm sure you
Speaker 1: got noticed, it's a great networking tool. So it's like
Speaker 1: a lot like t I and so Crazy. He's one
Speaker 1: of my favorite rappers of all time growing up. So
Speaker 1: we only established the relationship with him through the show.
Speaker 1: That's so a liabilities. Then once he came on the show,
Speaker 1: he was like, oh yeah, Now it's like every single
Speaker 1: week it's just calling like you, what's up? What's going on?
Speaker 1: What's up this metaverse? How do I get involved? Like
Speaker 1: know what I'm saying? So it's like it's a great
Speaker 1: networking tool to actually build relationships with people. And that's
Speaker 1: another that's another jim for anybody's out there looking to
Speaker 1: create a content or create podcast. If you actually want
Speaker 1: to establish a relationship with somebody, probably the best way
Speaker 1: to do that is to interview them because people love
Speaker 1: to talk about themselves. But then that's a door opener
Speaker 1: and now you got the number and you can just
Speaker 1: talk to him forever, and then a lot of times
Speaker 1: they never get to talk about this anytime rust come
Speaker 1: one on traditional platforms, they wan't hear about the music
Speaker 1: he playing out. Now we want to talk about all
Speaker 1: of this. We want to talk about the promise land
Speaker 1: and with the idea is like nobody's having those conversations.
Speaker 1: So it was like, all right, but this becomes more
Speaker 1: important because, like I said, most people are not going
Speaker 1: to be able to rhy like girls, so even to you.
Speaker 1: But they can have businesses. They can't real estate like him,
Speaker 1: So like, how did you do that? Thinking on the
Speaker 1: wings stop and they go on a few wing stops
Speaker 1: what I'm saying. Or they could have a trap music
Speaker 1: museum the ideal of the concept for it, So let's
Speaker 1: talk about that. Let's get to the real estate places
Speaker 1: behind that, because yeah, that's obtainable. That's a god giving
Speaker 1: gifts you that. And it's just so it's like Jim
Speaker 1: Jim Jones. So Jim Jones comes on our podcast, right,
Speaker 1: and then we have them back on the on the
Speaker 1: Market Mondays talk about crypto. Then we invite him. We
Speaker 1: had a festival in Atlanta called Investments. He actually invited himself,
Speaker 1: so he comes to talks about crypto. Then we had
Speaker 1: to show at the Apollo, so that so we paid
Speaker 1: him to perform at the Apollo. He has a podcast
Speaker 1: and now he invites us on his podcast. His managers
Speaker 1: just hit me, they got an opportunity in dr they
Speaker 1: want us to come out exactly. So that's like a
Speaker 1: lot of times people they on to network with somebody
Speaker 1: from a selfish standpoint, it's like what can you do
Speaker 1: for me? That's not really networking as charity, and it's
Speaker 1: only so much charity that you can do. But when
Speaker 1: you can actually give an opportunity to somebody, when you can,
Speaker 1: now it's the Lord Respirocity. They're going to actually look
Speaker 1: out for you because you've done something for them. Now
Speaker 1: that's a real relationship. That's one hand washed up even this,
Speaker 1: Like we emailed I think Gina and July because we're like, yeah,
Speaker 1: we want to get those guys to come to investments.
Speaker 1: When the opportunity came, she was like, wait, I got
Speaker 1: these guys. I'm thinking of your leaders. I still have
Speaker 1: the email she emailed us like, hey, you guys want
Speaker 1: to come to I'm like, we come to college. You
Speaker 1: know from from that email email from trying to get you, Yeah,
Speaker 1: were trying to get you to come to investments, the schedules, schedule,
Speaker 1: but she's ship. She remembered us, and that led to
Speaker 1: this what I'm saying just about relationships. Yeah, because I
Speaker 1: saw you had another like man with you guys for real,
Speaker 1: like my homeboy Red Young, who should have been here,
Speaker 1: but he's yeah, yeah, that virus and he's like, yeah,
Speaker 1: you gotta check these dudes in the country. At one point, right,
Speaker 1: it was nice they called them NBA, right yeah, yeah, yeah,
Speaker 1: shout out right. Anything you guys can share with us
Speaker 1: that you're working, I mean, you've already told us a
Speaker 1: lot of ships, you're doing. Anything you're working on big
Speaker 1: that you can share, Yeah, for sure. I feel like
Speaker 1: this year is gonna be God willing. COVID is so
Speaker 1: up and down. Hopefully we can get back and doing
Speaker 1: more lot of events. So that's something that's really big
Speaker 1: for us. So like invest Fest was the idea that
Speaker 1: we had where it was like, all we look at Coachella,
Speaker 1: we look at me in America and there's there's a
Speaker 1: bunch of different music festivals, but there was no financial
Speaker 1: literacy festival. So it's like, all right, what if we
Speaker 1: can buy all of the aspects that we already love,
Speaker 1: which is culture and music, fashion, sports, all of that
Speaker 1: stuff and make a festival. And then I look at
Speaker 1: like Essence Fests. I went to Essence Fests one year
Speaker 1: in New Orleans, and I loved how they had like
Speaker 1: the all of vendors and all of that. So last
Speaker 1: year we decided to do invest Fest. So we had
Speaker 1: two hundred small business vendors and then we had two
Speaker 1: days of just panel discussion everything from crypto to real
Speaker 1: estate to all that stuff. Then we had musical performances
Speaker 1: so we had like Fab performed, we had Jacket as,
Speaker 1: we had Neo. So it was like the first time
Speaker 1: where it was actually a vibe you know what I say,
Speaker 1: business business. Yeah, the food trucks outside, so that was
Speaker 1: that was key. It was like, look, we want to
Speaker 1: support black businesses. Let's have some food trucks come and
Speaker 1: pulls up outside, and now we don't have to go
Speaker 1: anywhere at a convention. Now we got business being generated.
Speaker 1: That's really good economics, right Yeah, So I got to
Speaker 1: say scaling that hopefully two times bigger this year. So
Speaker 1: we're getting ready for that. When you look in days,
Speaker 1: let us know we're coming out for sure. All right,
Speaker 1: we got it. August fifth, six and seven. We'll let
Speaker 1: you I'm gonna let you know that. Oh yeah, we're
Speaker 1: gonna land all the time. So that, um, the podcast
Speaker 1: network probably looked to add like two more shows to that.
Speaker 1: So we're working with U t A now. Shout out
Speaker 1: to U t A. So you know, definitely want to
Speaker 1: get more into TV Hollywood stuff like that. You know,
Speaker 1: so you know, probably work on a book. Yeah, but
Speaker 1: that that probably happened to do some content, not just
Speaker 1: on on the audio side, but on the visual side
Speaker 1: as well, because that's again something that we have to
Speaker 1: teach ourselves, Like when I walked in and said, what
Speaker 1: cameras you are using? Because I want to know what
Speaker 1: you're like, I want to see like oh kay, that's
Speaker 1: the lens alright, what we should that's the lighting they use.
Speaker 1: Okay again I'm walking in, I'm learning, I'm reserving. So
Speaker 1: that international traveling, like we said we went to Nigeria,
Speaker 1: well first said we went to Jamaica, so my whole
Speaker 1: family should making so that was huge. We went to Legos, Nigeria,
Speaker 1: um and we plan on going back to Legos, Nigeria
Speaker 1: for a huge episode. We went to Kyro, Egypt, Lux
Speaker 1: or Egypt. We plan on going to London in the
Speaker 1: very near future, just because a lot of times you
Speaker 1: hear people and you watch people, but you never actually
Speaker 1: get to see them in person, and so we don't
Speaker 1: see anybody doing that. And I said, like, if, like
Speaker 1: you said, a lot of times, people will follow the
Speaker 1: things that we're doing. And so my thing is like,
Speaker 1: if they're gonna follow something, let's follow this. Let's go
Speaker 1: into national let your presence be known, let your presence
Speaker 1: be seen and felt in places that nobody he's going,
Speaker 1: like how many people are going, and it's and it's untapped,
Speaker 1: Like you gotta realized this. I think there's like sixty
Speaker 1: or forty million black people in America, but there's two
Speaker 1: hundred million black people in Nigeria. So when we go
Speaker 1: to Nigeria, they love in the content even though it's
Speaker 1: not really directly related to what they have because they
Speaker 1: don't have anything. So now when we go out there,
Speaker 1: it's like we're speaking to a whole country, like two
Speaker 1: d million people, you know what I'm saying, And it's
Speaker 1: and it's the barriers of meeting people are are different,
Speaker 1: like we meet. We interviewed David Though, who his father
Speaker 1: is a billionaire and his uncle actually happens to be
Speaker 1: the richest black person in the world. At legal Dan
Speaker 1: Goaltis were fourteen billion dollars. You know, I didn't know
Speaker 1: his family's you know what I mean, Yeah, his father
Speaker 1: is a billionaire bro. So it's like and he's like,
Speaker 1: we're in an interview. He's like, oh, you wanta me
Speaker 1: my uncle I introduced you. He's just he's not in
Speaker 1: an you right now, but you'll come back. Wh can't
Speaker 1: you do? Think about that? My first financial literacy lesson
Speaker 1: was about his uncle and I'm like, wait, what you
Speaker 1: said we can meet him. He's like, yeah, I have
Speaker 1: to play sent for you. I'm like, what this is different? Man.
Speaker 1: Ten years prior to that moment, I had wrote a
Speaker 1: lesson about him. It was based on like a lot
Speaker 1: of people we see on this wall. Was like, here
Speaker 1: are entertainers and athletes, and like that was one side
Speaker 1: of the paper and the kids had to guess the
Speaker 1: names and they knew everybody. And then I flipped the
Speaker 1: paper on the other side and it was the wealthiest
Speaker 1: black people on the planet and they do none because
Speaker 1: they have nothing to do with entertainment. Like then, God
Speaker 1: he comes from sugar, he comes from cement, right, he
Speaker 1: comes like average cultural things. Right. Even David's pops comes
Speaker 1: from steal and power plants. Like these are actual businesses
Speaker 1: that they're running and have become billionaires. No clue right now?
Speaker 1: If I put his picture, half the room went no,
Speaker 1: he look, what do you look like? Wealthiest black man
Speaker 1: on the planet? Though? You what I'm saying like this
Speaker 1: is financial literacy. Can y'all have finally my question? Explain
Speaker 1: crypto on the boom? Crypto? Um, yeah, crypto. You know,
Speaker 1: Crypto something that we we've been invested in since I've
Speaker 1: been waiting, been sitting over here, just like, okay, where
Speaker 1: can we get to the Yeah we first got in crypto.
Speaker 1: Seen to see his growth since then two now is amazing,
Speaker 1: you know big. I'll start with bitcoin because that's the
Speaker 1: most popular one that people know the most. The word cryptocurrency,
Speaker 1: the currency parts a little misleading, I think, and that's
Speaker 1: what those people off because it's not really currency as
Speaker 1: we know it. Because currency is like, all right, I
Speaker 1: have a dollar, I'm gonna give you a dollar tomorrow
Speaker 1: is still gonna be worth a dollar, right, I can't
Speaker 1: give you a dollar and then tomorrow's worth a dollar
Speaker 1: fifty or fifty cents. I can't get my hair cut
Speaker 1: like that, like what I'm saying. Like it's not so
Speaker 1: they have like what's called stable coins, but we'll talk
Speaker 1: about that later on if you want. But bitcoin is
Speaker 1: more of a store value. It's more like digital goal
Speaker 1: like what I'm saying, where it's like people are hoarding
Speaker 1: bitcoin because they think that the value is going to
Speaker 1: go up, because the value has going up, right, So
Speaker 1: now it's a thing where it's like our inflation is
Speaker 1: out of all time high. So being that inflation is
Speaker 1: so high, physical currency actually gets devalued, right, So it's
Speaker 1: like the more money that we print the week of
Speaker 1: the dollar gets like they said, last year of all
Speaker 1: currency that was ever created was created last year. So
Speaker 1: the federal government is putting so much money in the
Speaker 1: market that is devaluing the currency all over the world. Though.
Speaker 1: So now it's like, all right, bitcoin is an opportunity
Speaker 1: to actually because there's a limited amount, right, So it's
Speaker 1: like anything, it's it's supply and demand. So there's only
Speaker 1: eighteen million eventually going to be it's called circulate and supply,
Speaker 1: so only this amount would be in existence, so I
Speaker 1: think it's like eighteen point nine millions. Yeah, so so
Speaker 1: now it's creates scarcity, so which has made the price
Speaker 1: go up over the course of time. And then there's
Speaker 1: a lot of other values as well as far as
Speaker 1: you know, being able to transfer it and all over
Speaker 1: the world to speed things that nature. But now what's
Speaker 1: happened is that from bitcoin is like thousands of different cryptocurrencies, right,
Speaker 1: so you have like ethereum, and they all move on
Speaker 1: the blockchain, so like there's records of everything, they move
Speaker 1: a lot quicker. Because we were saying a couple of
Speaker 1: years ago, it was like the quickest way, what's the
Speaker 1: fastest way to get a million dollars from New York
Speaker 1: to London? If I had to ask you right now,
Speaker 1: like what was to be the fastest way to get
Speaker 1: a million dollars from New York to London? With you exactly?
Speaker 1: That's crazy, right, that's crazy if you think about it.
Speaker 1: We're in two But then they won't let you take
Speaker 1: it on the plane. Like know what I'm saying. If
Speaker 1: you wire it, it's gonna take like at least a day,
Speaker 1: probably a couple of days, right Friday to three days
Speaker 1: can't get it to Monday exactly exactly on the bank
Speaker 1: at seven to ten exactly. So now it's like you got,
Speaker 1: you know, do with x RP or one of these
Speaker 1: these coins that's made for that, and you can do
Speaker 1: with them minutes. So the cryptocurrency space is something that
Speaker 1: I think is gonna just continue to go. And now
Speaker 1: it's being tied in with so many other different things.
Speaker 1: So now you've got the metaverse. Right now, you've got
Speaker 1: n f t S and it's created a whole ecosystem
Speaker 1: where it's like a n f t S is being
Speaker 1: built on block chains and most of them are being
Speaker 1: built on ethery and or Slana, which is another cryptocurrency.
Speaker 1: You have to buy n f t S with cryptocurrency, right,
Speaker 1: And I think that that's how it's gonna be in
Speaker 1: the metaverse also, where it's like if you want to
Speaker 1: buy something in the metaverse, you're probably gonna have to
Speaker 1: buy it with Like even if you buy a real estate,
Speaker 1: now in the metaverse, we're looking at real estate. In
Speaker 1: the metaverse, you buy a real estate in the metaverse,
Speaker 1: you have to buy a cryptocurrency. So it's it's don't yeah, yeah,
Speaker 1: you've been trained already. No, I haven't. Here's why, here's
Speaker 1: why you have. You got kids, Yeah, they play rodbucks. Yeah,
Speaker 1: you've been trained for the metaverse, for the metaverse, because
Speaker 1: when your kids ask you for money, it's not not sense. Right,
Speaker 1: were tearing my car down? Robucks? You already and trade right,
Speaker 1: roadblocks is the game, but Roadbucks is the currency, right,
Speaker 1: And so they're like, yo, dad, and what do they do?
Speaker 1: They change it once you buy it. It's eighty roadblocks, right,
Speaker 1: my car get run up to So you've already been strained.
Speaker 1: So like your kids are already living in the But
Speaker 1: but you know how I stay was trained already through Hollywood.
Speaker 1: That's why it's so crazy. Like, you know, I watched
Speaker 1: The Matrix and everybody disappointed with the Matrix. But you
Speaker 1: gotta understand. But you gotta understand the Matrix, the new
Speaker 1: Matrix that was already done fifteen years ago. They're just
Speaker 1: saying like they're showing us that, like this is all
Speaker 1: a video game metaverse. So that was the idea of
Speaker 1: fifteen years ago. So that was like it's just bringing
Speaker 1: in full circle where it's like now people are actually
Speaker 1: talking about the metaporth anything that's actually being talked about
Speaker 1: what was already thought about. So that's why it's like
Speaker 1: when you see these movies about going to Mars, it's
Speaker 1: fantasy is sci fi until Elon must decides he wants
Speaker 1: to colonize marks like like, don't look up you see
Speaker 1: it's kind of me based off a true story too.
Speaker 1: So that's the part. I'm like this real, But I'm like, yo,
Speaker 1: somebody's having this vision. Like we've been We grew up
Speaker 1: on video games, right, I probably played Grand Death Photo.
Speaker 1: What's the difference you were able to do things in
Speaker 1: real time? Right? You gotta call you drove you to
Speaker 1: the strip club if you want. I'm saying, go on
Speaker 1: a mission, if you want, go to the beach, if
Speaker 1: you want. All those things. You've been trained. So now
Speaker 1: when it's coming, and now there's actually corporations inside of it.
Speaker 1: So now when Gucci says we're putting our clothes inside
Speaker 1: of Roadbucks, your kids like, I need to it's it's
Speaker 1: only four non not. I gotta get that sweater because
Speaker 1: my avatar needs look better than his. Yeah, you're gonna
Speaker 1: do it, and I want to give my homegirl one
Speaker 1: to Yeah exactly. We gotta be fresh we're about to
Speaker 1: go to this party that they have in the in
Speaker 1: the world that but that's that's real estate, right So
Speaker 1: now somebody see stoop put landing there, they're like, what
Speaker 1: if Snoop got land I need to be next to
Speaker 1: because they people gonna come to his'n they're gonna see
Speaker 1: my creer right next to it by the fault. They
Speaker 1: all can't fit in there. They're gonna come in my
Speaker 1: house and they're gonna and when they come, they're gonna
Speaker 1: see that I got something I got like an art
Speaker 1: guy until they see my ship. That's what he's thinking.
Speaker 1: That's what you That's what I'm saying, Like that should
Speaker 1: be the thing, Like, Yo, he's there with right where
Speaker 1: we're gonna be. Yeah, but I didn't know nothing about
Speaker 1: An asked our team like three weeks ago, when could
Speaker 1: we do a show in the metaverse. I was just talking,
Speaker 1: but like that's where it's at. This could be happening
Speaker 1: right now and right you see what I'm saying, and
Speaker 1: instead of having twenty people in here, it could be
Speaker 1: talking about n f T. Like I just don't understand
Speaker 1: why people want to get like a monkey with the
Speaker 1: hat on. I just don't I think shout to my
Speaker 1: pro nineteen keys. He actually I just started pot him smart. No, no, no,
Speaker 1: but yeah, he gave the best explanation of n f
Speaker 1: T s that I've heard in a while. So I
Speaker 1: want to reference what he said. And he said, it's like,
Speaker 1: all right, n f T is not fungible talking right,
Speaker 1: So it's like fungibility is something that you can be,
Speaker 1: you can duplicate. It's not unique. So like a dollar
Speaker 1: bill is fungible. There's nothing special about it, right, It's
Speaker 1: like outside of the serial code, but you don't care.
Speaker 1: Like if I give you a dollar and I rip
Speaker 1: it up and then he gives you a dollar, you're
Speaker 1: not gonna be tripping. It's still a dollar, right. But
Speaker 1: if it's a dollar and it's signed by Muhammad Ali,
Speaker 1: I rip it up and he gives you a dollar,
Speaker 1: that's a difference. It's not the same, right because now
Speaker 1: it becomes nice non fungible. So now it's like if
Speaker 1: you take a picture that and you put it on
Speaker 1: the blockchain, right, and now you own that, but it's
Speaker 1: in a digital on a digital wallet, so now you
Speaker 1: can verify like this is authentic, this is Muhammed Ali's signature.
Speaker 1: Why because it has this address, the blockchain is perfect,
Speaker 1: it doesn't have any you know, corruption in it as
Speaker 1: of right now. So now it's like, okay, this is
Speaker 1: something that is unique. And now what they're doing is
Speaker 1: like all right, you talk about the art right where
Speaker 1: it's like you see these board apes selling for like
Speaker 1: four hundred thousand dollars, so it's like, all right. The
Speaker 1: number one question is like, all right, if I buy
Speaker 1: a board outside of putting it on my avatar on Instagram,
Speaker 1: where am I gonna this? Samsung? Just enough, they're coming
Speaker 1: out with the n f T TV, so now you're
Speaker 1: gonna actually be able to display by n f T s.
Speaker 1: So now it's like it's no difference when you go
Speaker 1: to somebody's house and they got a wall hole or
Speaker 1: they got you know, a dope painting that costs so
Speaker 1: much money yep. So now you can have a TV
Speaker 1: showing the n f T and it's like that. But
Speaker 1: then there's other uses of it like nas shout out
Speaker 1: to him he just did something that was really dope,
Speaker 1: where he has an n f T, but the owners
Speaker 1: of the n f T get royalty rights to two
Speaker 1: of his songs and like Meek Mills putting out a
Speaker 1: mixtape and it's gonna be an n f T, but
Speaker 1: you gotta have ethereum to buy it. So this son
Speaker 1: something like that too. Oh yeah, yeah. So there's so
Speaker 1: many different use cases for the n f T space.
Speaker 1: I think a lot of n f T projects are
Speaker 1: still going to probably fail, and there's still a lot
Speaker 1: that like just nonsense. But that's any new emerging industry, right.
Speaker 1: It's like cryptocurrency and cryptocurrency, Like a couple of years ago,
Speaker 1: a lot of the coins fell apart, but that doesn't
Speaker 1: mean that cryptocurrency isn't legitimate. It's is that whenever something hot,
Speaker 1: everybody just wants to rush to it, and whenever somebody
Speaker 1: everythingybody rushed to it, then they're gonna just doing a
Speaker 1: bunch of nonsense and stuff that doesn't make any sense.
Speaker 1: But in between the stuff that doesn't make any sense,
Speaker 1: it's just stupid, idiotic nonsense, there are actually legitimate use cases.
Speaker 1: Like Nike counterfeit shoes is huge, right, Like, so now
Speaker 1: Nike is saying that they're gonna put they're gonna attach
Speaker 1: n f T s to every single shoe. So now
Speaker 1: you can verify that your shoe is one authentic it's
Speaker 1: not a knock off. And y'all the people who have
Speaker 1: social equity, right, Like, so y'all would be a problem example, Right,
Speaker 1: you can attach an experience to it, right, And so
Speaker 1: if you to put out a piece of art and
Speaker 1: he said, like, here's what this art is, and here's
Speaker 1: a bid, right, so people get to bid on it,
Speaker 1: but you tell them the experience. It's like, yo, y'all
Speaker 1: got to be on all the smoke. Now, I was
Speaker 1: gonna ask, funny, I was gonna say, how can we
Speaker 1: make this experience for this wall or something? Just to
Speaker 1: make it break it down a little more like an
Speaker 1: n f T. Right, So, like imagine like you took
Speaker 1: the picture of this this this space right here, and
Speaker 1: people got to bid on it. Or this was an
Speaker 1: art piece, right and people got the bid. What the
Speaker 1: experience was? Get to be on the smoke once a year. Well,
Speaker 1: let's do it for just one year. We get to
Speaker 1: be on the smoke for all the smoke for a year.
Speaker 1: We get to teach you how to do an actual podcast. Right,
Speaker 1: you get to come to a lot of tapings for
Speaker 1: the year. Right that all that that would be the
Speaker 1: live table would be big. That would be big because
Speaker 1: it's like Gary fe did that and he made ninety
Speaker 1: million dollars and like he did different tiers, So he
Speaker 1: did different tiers, right, So like one of the tears
Speaker 1: is like he'll appear on your podcast for two years.
Speaker 1: So you guys are bringing on Allen Iverson only different.
Speaker 1: So that tier would be like a top level tier
Speaker 1: where like you could just be a fly in the room.
Speaker 1: People will pay a hundred thousand dollars just to just
Speaker 1: to be in the room with Allen Iverson. Can you
Speaker 1: do an n F T of a championship brain? Yeah,
Speaker 1: But imagine if you had like the guests was Labron
Speaker 1: and now that was what they wanted. How much you
Speaker 1: think that ticket is gonna be? And there's the thing
Speaker 1: like if somebody bought it at this price and you
Speaker 1: put an expiration date like this is the day of
Speaker 1: the taping, all the way up to that day, like
Speaker 1: maybe a week before, you could keep it there. But
Speaker 1: like somebody buys it, right and they decided, know what
Speaker 1: I'm gonna sell it, you get a commission on it
Speaker 1: because you put a commission on the actual price. So
Speaker 1: like if it's a temperate secret. Every time that experience
Speaker 1: gets sold, like you're getting paid. So after you do
Speaker 1: it for one year, all right, well let's do that
Speaker 1: for four episodes next year. You see what I'm saying,
Speaker 1: and then you just keep going with it. Or it's
Speaker 1: like then then inside of the metaverse, you create this studio, right,
Speaker 1: and then you have a bunch of people, but on
Speaker 1: the bottom floor you get some of the n F
Speaker 1: T s that you've had. Right, so now you've got
Speaker 1: artwork that you've bought, and people like when they walk in,
Speaker 1: they can been on your artwork, like you decide today,
Speaker 1: I'm just a bunch of dope, exact. Or it's like
Speaker 1: let's say trading cards, and it's like you do like
Speaker 1: our Harring. Everybody's coming to show our Harrington trading card,
Speaker 1: and then that trading card with that they get to
Speaker 1: play one on one without Harrington since somebody is gonna
Speaker 1: pay three just cause like you know what I'm saying.
Speaker 1: Then it's like, all right, you split it without and
Speaker 1: then you you both win, and then it's like you
Speaker 1: can transfer that to like, Okay, next year it's gonna
Speaker 1: be a three on three game, right, and now a
Speaker 1: three on three game can actually be even more money.
Speaker 1: And then, like he said, the beautiful thing about the
Speaker 1: n f T is that it lasts forever, but every
Speaker 1: time it is resold, you get a commission on it.
Speaker 1: So like with the sports, the opportunities is limitless with sports,
Speaker 1: Like what you guys could be doing with the n
Speaker 1: f T s And don't think about it like it's
Speaker 1: just a picture of something. I think the real value
Speaker 1: is like attaching it to something physical, whether it's in
Speaker 1: the show, experienced something like that, and you'd be surprised
Speaker 1: how much people will pay for that type of experience
Speaker 1: that like this shirt right here. So like imagine like
Speaker 1: you have the store inside of your real estate in
Speaker 1: the metaverse, right and you sell that for You're not
Speaker 1: saying it's the same thing that your kids just did
Speaker 1: with you. They got you for the roadbucks, but now
Speaker 1: now we get all the smoke on the merch And
Speaker 1: I was like, yo, I was just they got these
Speaker 1: one Now you're not sense right now, now you're not sense.
Speaker 1: It adds up when you got sixty people and you
Speaker 1: know what I'm saying, and what were you doing? You're
Speaker 1: probably just chilling or debate. So I'm giving out too
Speaker 1: many ideas. I love it. Like I said, we're coming
Speaker 1: to stay with y'all for a whole during the summer.
Speaker 1: This is dope, man, because like I said, you make
Speaker 1: it interesting and fun and relatable. You can relate it
Speaker 1: to ship and it makes That's why I have It's
Speaker 1: funny the guy that does my taxes starting this week
Speaker 1: actually Thursday, he's coming and start teaching my kids about taxes,
Speaker 1: n f T S, crypto investments, LLCs because I have
Speaker 1: this little popping little podcast so they don't start getting income.
Speaker 1: So I was even working with these guys like how
Speaker 1: can we start teaching them early? To me? Because it
Speaker 1: is so use my kids as posters to start teaching
Speaker 1: these thirteen fourteen year olds. And I think that ships real.
Speaker 1: We grew up thinking about taxes as you know, when
Speaker 1: am I getting my tax return? Like until you realize
Speaker 1: when you when you actually started humulating, like wait, we're
Speaker 1: just giving money back that they took so much Like
Speaker 1: this isn't we should be glorified. This us What what
Speaker 1: athletes y'all consider a good entrepreneur? And why well, I
Speaker 1: gotta get a shot to al because that's all bro,
Speaker 1: that's part of me too, because I was there with
Speaker 1: Al starting Bowler. Yeah yeah, yeah, there was a studio
Speaker 1: inside of Iola all this moment. Yeah oh yeah, I
Speaker 1: didn't even start yet. He was telling us about the
Speaker 1: show before it started. Was a test episode. We're first
Speaker 1: gonna sunk with Al, but then he just kept disappearing
Speaker 1: on It was in Oregon and he was in Michigan.
Speaker 1: But I mean Lebron, I was almost like, you know,
Speaker 1: that's just amazing to see what he's been able to
Speaker 1: do with his team, and it's like, you know, Lebron
Speaker 1: is just like I think he's my goat for a
Speaker 1: variety of different reasons, but like wait, basketball now not
Speaker 1: not business both but multigo, but what he's been able
Speaker 1: to do with his team while he's still playing, Like
Speaker 1: even like John Mike Jordan's you know, but he did
Speaker 1: a lot of stuff after even Magic. It was after
Speaker 1: Lebron is like actively doing this. That's not easy to do.
Speaker 1: Like you gotta think about it, though, the dudes they
Speaker 1: paid and the stuff they went through, they set it
Speaker 1: up for him to be able to do that, you
Speaker 1: know what I'm saying. They because actually actually know like
Speaker 1: the deals Jordan had and all that, Like if he
Speaker 1: wasn't doing what he did, they wouldn't got the hunting
Speaker 1: million dollar contracts and all that, you know what I'm saying,
Speaker 1: And and and the time and of everything at the time,
Speaker 1: it had a lot to do with it, you know
Speaker 1: what I'm saying, The way it was set up for
Speaker 1: Bron coming out of high school and then it was
Speaker 1: set up on perfect. But the biggest thing that I
Speaker 1: like to touch on every time we talked about Bron's
Speaker 1: what what he did for for his boys. Like it's
Speaker 1: a million people and I'm guilty of it, trying to
Speaker 1: bring your whole boys along and put him in position
Speaker 1: and they don't buy in. They want you to hand
Speaker 1: them stuff. But through his did he the only one
Speaker 1: I know did it right with his boys, brought him
Speaker 1: up and put him in position, and I think they
Speaker 1: was hungry as well. So I salute him for that too. Yeah,
Speaker 1: I think that's the difference, Like with Jordan and Magic,
Speaker 1: the incredible business man. You see that I don't know
Speaker 1: who his partner is, Like I hear Reggie's that had
Speaker 1: of Jordan, but I've never I didn't see him when
Speaker 1: he was playing with the bulls. We know who rich
Speaker 1: both Carter and they've become moguls on their own. You
Speaker 1: see what I'm saying, Like, that's completely different. So we're
Speaker 1: taking that out there, Blue brind Like we took a
Speaker 1: lot from sports and entertainment, right, but the rocket how
Speaker 1: Rockefeller was built, like there was three of us them,
Speaker 1: it's three of us, you know. Bron put his team
Speaker 1: on like shout out to have do a lot. He
Speaker 1: was a kid in my after school program. Now he's
Speaker 1: our manager. He didn't go to school earlier. Yeah, he
Speaker 1: didn't go to school for that. I remember I told
Speaker 1: him like, look, man, you want work for me? And
Speaker 1: he was like a straight up. He was on the
Speaker 1: bus ride one day. I'm like, you're gonna work for me?
Speaker 1: One day He's like, no, I don't go to school
Speaker 1: for that. Why would I work for you? I'm like,
Speaker 1: he was like, if you pat me a hundred thousand
Speaker 1: I worth for you. I'm like, but what says I can't?
Speaker 1: Right until now we brought that conversation up, he was like, yo, bro,
Speaker 1: he was right, Like I was too close minded, But
Speaker 1: like we're putting him or imagine what he does now
Speaker 1: when he's only twenty five years open and imagine when
Speaker 1: he's thirty, he's gonna look like right, Paul, we didn't
Speaker 1: think he would be there, Like Brian knew it. Map.
Speaker 1: They these guys have created their own businesses in the
Speaker 1: world and there are people are under them that are learning. Right.
Speaker 1: But he had to go, Like even Map when he
Speaker 1: told he's like, I had to go to Nike. I
Speaker 1: had to entern there for a year. I had to
Speaker 1: really study what was going on here to understand the
Speaker 1: Busina was under. He was under agent, he was under
Speaker 1: Leon Leon Rose, Leon Rose. Uh, and then Floyd. Of
Speaker 1: course we gotta get Floyd is his flowers too. I
Speaker 1: don't think Floyd gets enough credit because they because they
Speaker 1: hate him because he did put it in their face. Yeah,
Speaker 1: that's all that is revolutionized about to go box over
Speaker 1: check just to think at this point, Yeah, that's crazy,
Speaker 1: n out of let me what y'all what y'all have
Speaker 1: a fight. Yeah, that's big right now. I would that's
Speaker 1: big right now? All the all the athletes is boxing
Speaker 1: on the number. How come how come you are playing
Speaker 1: around good? Oh? I got like I knocked motherucker's out
Speaker 1: with TV. They just brought up I'm coold. You've seen
Speaker 1: my word you see my work. I ain't got Yes,
Speaker 1: Joe gave him on the show. Definitely not given. Yeah yeah,
Speaker 1: yeah but you but you wouldn't do it with the
Speaker 1: dumble is looking like, yeah, I ain't got it in
Speaker 1: me all right, man? This ship has been dope super
Speaker 1: education on the show. So you made a new friend
Speaker 1: on the show. Yeah, he came over. I was thinking
Speaker 1: about getting this type of dog. Somebody was on the
Speaker 1: plane with us. It didn't move the entire time. This too,
Speaker 1: might be a smoker. Definitely is now quick Hitters, Top
Speaker 1: five Businessmen and wrap hove next to number two. Puff
Speaker 1: puff it Yes, I say, I say, baby cash money. Yeah,
Speaker 1: that's that's a good fun. I love what Ross is
Speaker 1: doing though, Ross Shout definitely Ross masterp. It's a lot.
Speaker 1: It's a lot of stamped up to na ring and
Speaker 1: yeah now if you're listening, we need esc need we
Speaker 1: all have ye well have a panel all the smoke.
Speaker 1: Yeah that's hard. The biggest impulse purchase you made, made them,
Speaker 1: We've all made them. Hey, Jack was known for cars
Speaker 1: and jewelry. What still is I'll say the worst um decision.
Speaker 1: I mean I bought a bmw UM but that was
Speaker 1: like when you was like it was bad though, bro
Speaker 1: twenty years ago, not like fifteen. But I bought it.
Speaker 1: I couldn't afford it, but boyes I could afford, like
Speaker 1: I remember me, and we need to pick it up.
Speaker 1: And they gave him a number back and they were like, yeah,
Speaker 1: the painiment is going to be five eighty a month.
Speaker 1: And at the time, I was making like twelve every
Speaker 1: two weeks. I was like, I'm figuring out they don't
Speaker 1: like what that I can't afford to fix this thing?
Speaker 1: Teacher teacher salary. He was going crazy. I was fresh
Speaker 1: out there looking good. You know, he was my financial advisor,
Speaker 1: was there with me. I felt confident. He was just
Speaker 1: like that was the homie speaking. Yeah. I think the
Speaker 1: biggest impost purchase I've made um this brace that I
Speaker 1: have on now. This is a smaller version. I was
Speaker 1: in Atlanta and I was kind of pair pressure into
Speaker 1: to buying. It was like three times bigger than this.
Speaker 1: How much was it? If you don't much? When were you?
Speaker 1: What were you? I was in a Rolex store and yeah,
Speaker 1: but I think it was like seventy and I got it,
Speaker 1: and you know what it was. It was one of
Speaker 1: these things where I don't want to feel uncomfortable, and
Speaker 1: I'm like, I'm wearing is that I'm no, I'm a
Speaker 1: target just by wearing it, And I'm like, I'm not
Speaker 1: a wrapper. I don't really know if this really is
Speaker 1: the best decision. So I went back the next day
Speaker 1: and uh, yeah, hey that is coming talking that's closed, Like, yeah,
Speaker 1: so how much of it to get security? You started
Speaker 1: to calculate all these things like, it's not it's a
Speaker 1: new expense, security expense. It's not worth it, one dream
Speaker 1: purchase you hope to make. I want to build property
Speaker 1: in Jamaica. Like I said, my whole family is from there,
Speaker 1: and um, when I went back, I sold why they
Speaker 1: never wanted me to go back, if that makes sense,
Speaker 1: But that land me so much to my family and
Speaker 1: to me that I feel it's only right. I have
Speaker 1: to have land out there and property for us to
Speaker 1: go back as a family. Hell are you I'm thirty seven?
Speaker 1: The same bag we got man. I was watching you'll
Speaker 1: we grew up watching him appreciate that. Yeah, for me,
Speaker 1: he probably brought my parents at home. Yeah, something I
Speaker 1: haven't haven't done yet, but definitely, you know, I want
Speaker 1: to do best feeling in the world. I haven't had everything,
Speaker 1: but nothing tapped that going home, when I going home
Speaker 1: knowing the house paid for, knowing it's gonna be there,
Speaker 1: and no one. That's how she wanted, you know what
Speaker 1: I mean? Don't nothing feel better than that? Bro? Top
Speaker 1: three stocks to invest in at the moment. Come on,
Speaker 1: I'm just listening. Uh should we just name him? I'll
Speaker 1: say Facebook, Meta, Apple, Microsoft. Yeah, that's a good lesson.
Speaker 1: That's a good lesson. He could say businessmen in sports. Um, well,
Speaker 1: I don't have to be actually numbers, just who you feel, Yeah,
Speaker 1: business junior Bridgement. Yeah, that's people don't even know about
Speaker 1: your imprigement that he's he's he's a legend. Jamal Mashburn,
Speaker 1: I was just gonna say that. Uh Man, actually, Johnston,
Speaker 1: you got any you took much of my match? Bum
Speaker 1: Who else we got? I'm trying to anybody we didn't
Speaker 1: name already? I know, I know, I mean Chauncey was
Speaker 1: doing this thing, but now he's coaching in Portland. Is
Speaker 1: it Vinnie Johnson that has dealerships in the Yeah, we
Speaker 1: was on covering him, Yeah Johnson, Michael, Yeah, Yeah, he's
Speaker 1: doing he's doing his things. Johnson is doing this thing.
Speaker 1: But that's the thing, like so many these types of things,
Speaker 1: like yeah, they're doing things now, about to speak to them. Yeah,
Speaker 1: but that's what I'm saying, Like that's a prime example.
Speaker 1: Like after they finished playing highlight It, you know, next
Speaker 1: time you're gonna see him on on something with Brian Gumble,
Speaker 1: like Real Sports on HBO. It's like, look at what
Speaker 1: they're doing now, but like now they're doing it right now,
Speaker 1: let's talk to them right now. Let's not wait fifteen
Speaker 1: years until they like, all right, I'm done with the business.
Speaker 1: Guess what I did. Like now they're doing it right now,
Speaker 1: right now, exactly. Last question, man, who do y'all want
Speaker 1: to see on our show? But but like man say,
Speaker 1: but before you'll answer, I have to help us get
Speaker 1: your answer on this show. Okay, Okay, well I hope, hope.
Speaker 1: I think everybody's trying to get well, all right, I'm
Speaker 1: gonna get you two answers. One we can definitely help
Speaker 1: out on Rick Ross Okay, so that could definitely happen.
Speaker 1: And another one I don't know if I can help
Speaker 1: out on, but I would love to see Lebron on. Yeah,
Speaker 1: we're trying to get him. We're trying to get Tip. No,
Speaker 1: we need to that's that's a phone call that we talked.
Speaker 1: We didn't talk to Tip. Couple of times can happen
Speaker 1: Ross and Tip, Uh tipps in my top tip imagic.
Speaker 1: I want to imagine I know you a magic something dope.
Speaker 1: Um went and shout out to the blue. Yeah, and
Speaker 1: I haven't seen magic. The last interview we saw with
Speaker 1: him was with Madricarter. Yeah, I see what I'm saying. Yeah, Magic,
Speaker 1: I mean talk about Kings of l A the Magic Man.
Speaker 1: But yeah, so we're gonna work on Tipping and Ross
Speaker 1: for you. That shore. I appreciate that, man. Man, that's
Speaker 1: a rap. I love these type of shows. Man, with
Speaker 1: just you know, exceed your expectations. Again, we come in
Speaker 1: to crash with y'all this summer. I want to continue
Speaker 1: to learn, but again, you guys have made it fun
Speaker 1: and I think that's appreciate. That's that's why it's relatable. Man,
Speaker 1: So could continue success with you guys together. What we
Speaker 1: could do together, y'all just get us an n FT
Speaker 1: idea hope everyone you know well, you know we also
Speaker 1: be a good guest for y'all. We can help out
Speaker 1: with if you're interested. Who's definitely gonna be a good conversation.
Speaker 1: Soldier boy. Oh yeah, I like Soldier Boy. I'm just
Speaker 1: showing here, gonna are you gonna have me laughing too hard?
Speaker 1: I ain't keep it together over Here's smoke a lot
Speaker 1: all the time, Big Soldier, Big dra first, Yeah, respect
Speaker 1: on it anyway, that's a wrap all the smoke times.
Speaker 1: Earn your leisure. You can find us some Showtime basketball
Speaker 1: YouTube and the Heart platform. Black Effects did next week.
Speaker 1: This is All a Smoke, a production of The Black
Speaker 1: Effect and Our Heart Radio in partnership with Showtime