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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security Earners.

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Speaker 4: What's going on?

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Speaker 5: Listen, eylu is relaunching, revamping, retooing.

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Speaker 6: That's why we're creating a new educational experience that's more expensive.

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Speaker 7: Shot. Tell what we got, Yes, twenty twenty three. We

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Speaker 7: got a lot in still a lot playing for you guys.

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Speaker 7: So you know that EYLU already includes monthly financial planning

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Speaker 7: calls with Me, book club calls with Troy, real estate

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Speaker 7: calls with MG the Mortgage Guy, access to the Home

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Speaker 7: Buying Blueprint Volume one and Volume two. Part of the

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Speaker 7: revamp will include twenty seven local chapters from across the

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Speaker 7: United States, live interactive teaching hands on not just pre

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Speaker 7: recorded videos, plus fifteen brand new curriculums.

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Speaker 4: The biggest just got bigger.

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Speaker 8: Head over to e y L university dot com. That's

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Speaker 8: EYL you n I V E R s I T

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Speaker 8: Y dot com.

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Speaker 7: See you there, all right, guys, welcome back. We are

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Speaker 7: backold and got a special episode. Mag Rodriguez dope entrepreneur,

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Speaker 7: innovator and he has a company called Even and it's

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Speaker 7: revolutionized in the music space where it's connecting artists to

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Speaker 7: their fans in a in a revolutionary way. As far

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Speaker 7: as direct sales, when we talk about streaming, we're talking

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Speaker 7: about you know, pennies on the dollar with your platform,

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Speaker 7: I understand you know it's about dollars, right and as

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Speaker 7: far as you know, data collection actually giving it to

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Speaker 7: the artists as well, sharing with artists as far as

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Speaker 7: you know, emails and numbers and different things in that NHA.

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Speaker 7: These are conversations that we've had with Ryan Leslie and

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Speaker 7: the Russell even the pay what you want model, knowing

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Speaker 7: that that's something that L Russell is champion. That's a

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Speaker 7: feature on your platform as well, right, so all of

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Speaker 7: the L Russell has his own platform as well, I believe,

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Speaker 7: but your create you've created an ecosystem where it's not

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Speaker 7: just for one particular artist's for anybody, right like a Spotify,

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Speaker 7: but for the artists to actually benefit, but also for

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Speaker 7: the user to benefit as well, because there's other benefits

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Speaker 7: that have the use it gets as well. So as

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Speaker 7: far as the business, Marne, I think you actually are.

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Speaker 4: On him on the platform. When I walked in, I said,

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Speaker 4: you know, I'm.

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Speaker 5: On the platform, right, He's like, yeah, I know you,

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Speaker 5: which is pretty pretty dope that you actually know your customer.

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Speaker 4: Yeah.

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Speaker 7: So yeah, first and full thank you for coming. Appreciate it.

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Speaker 9: No, thank you guys for having me a huge fan

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Speaker 9: of the show, and I you know, honored honestly to

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Speaker 9: just tell you guys more about what we're doing. And

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Speaker 9: some of the artists that we're working with.

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Speaker 7: For sure, Well why don't you start, why don't you

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Speaker 7: talk about your experience and on thee.

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Speaker 5: I mean, it's very interesting that we brought up the

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Speaker 5: Russell and obviously it is alumni of the show, but

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Speaker 5: we just loved everything it was about when it comes

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Speaker 5: to independence.

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Speaker 4: We talked about nipping his influence. And when he told

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Speaker 4: me that he wanted us to purchase the next album,

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Speaker 4: I'm like, all right, cool, well send me the lick.

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Speaker 5: And when he said it to me, I'm like, all right,

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Speaker 5: I'm not even sure what to do with this. I've

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Speaker 5: never heard of this, and it was even and so

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Speaker 5: I signed up for it. And then you have to

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Speaker 5: go through a process and then it was like this.

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Speaker 5: The birthday picture popped up and I was like, there's

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Speaker 5: the album. I was like, all right, this is cool.

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Speaker 4: And I was like, I'm trying to figure out why

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Speaker 4: did he go this route.

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Speaker 5: I obviously knew the the prout to pay or pay

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Speaker 5: what you want. Then I realized that he was releasing

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Speaker 5: it exclusively two weeks before, and then I realized, oh wait,

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Speaker 5: so this is what the fans get. And then you're

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Speaker 5: getting emails about special releases, and then there's special videos

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Speaker 5: that he said, and I'm like, oh, I get this process.

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Speaker 5: And so now every time he drops the album, I

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Speaker 5: get updated prior to it going to streaming platforms, and

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Speaker 5: so it becomes I would equate it to like an

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Speaker 5: the Stinking World, like copping the Jordan's two weeks before

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Speaker 5: they came out. This is like copying the music and

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Speaker 5: having access to it two weeks before it came out

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Speaker 5: before it goes to.

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Speaker 4: Payings on a dollar.

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Speaker 5: Artists get it dollars for the dollar, but fans always

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Speaker 5: get an exclusive to the artists that they want to patroin.

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Speaker 4: So I mean the experience has been great.

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Speaker 5: I know there was like another component in the world

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Speaker 5: of crypto that we'll get into, which I thought was like,

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Speaker 5: all right, this is this is different, this is revolutionary.

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Speaker 4: So yeah, I'll pass some patiental on the platform for sure.

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Speaker 9: No, I appreciate it. I remember seeing it come through

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Speaker 9: and La Russell actually sent me a text and he

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Speaker 9: was just like, Yo, check out, bro, just drop some money,

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Speaker 9: and I was like, oh man, this is dope. This

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Speaker 9: is dope to see. And you know, I think I

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Speaker 9: think that's the beautiful part, right, Like if you didn't

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Speaker 9: already have a relationship with l Russell, he can see,

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Speaker 9: oh wow, this person's actually a fan of me, and

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Speaker 9: I can reach out to him. And we've seen this

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Speaker 9: happen now where like athletes, other celebrities are buying albums

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Speaker 9: from an artist on the platform and they don't even

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Speaker 9: have like a relationship, and for them to actually be

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Speaker 9: able to reach out and be like, yo, thank you

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Speaker 9: for buying my album because they have their phone number,

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Speaker 9: they have their email creates. I mean, it's created brand

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Speaker 9: partnerships for artists. It's created you know, bookings for artists

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Speaker 9: beyond just like the personal relationship that they cannot build

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Speaker 9: with these people. And it doesn't always have to be celebrity.

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Speaker 9: They could also speak everyday people, right Yea, but yeah.

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Speaker 5: Yeah, I kind of want I mean, the conversation we had,

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Speaker 5: it was just still the crowd to pay or pay

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Speaker 5: what you want, and so I wanted to set the

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Speaker 5: bar right because I know some people wanted to experience

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Speaker 5: the music for free, but I wanted to show the

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Speaker 5: appreciation for the craft and the brilliance that it took

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Speaker 5: in the independence that it took to actually put out

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Speaker 5: the project.

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Speaker 4: So anytime he puts one out. I know, he just

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Speaker 4: dropped the.

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Speaker 5: Joy with hit Boy, which is crazy, ridiculous, and then

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Speaker 5: he actually released another exclusive just for the people. So yeah, man,

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Speaker 5: it was support comes in many different ways, So I

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Speaker 5: just wanted to make sure I led by example.

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Speaker 9: It wasn't just an episode.

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Speaker 4: No no, no, no.

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Speaker 9: That's amazing, And I think that that's part of the

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Speaker 9: ethos right with Even, We're not just targeting the everyday fan, right,

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Speaker 9: We're targeting anyone who whether you want to just support

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Speaker 9: the artists, you want to support the mission, right. I

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Speaker 9: think the Russell, I think a lot of his releases

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Speaker 9: are always around like I want to do. You know,

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Speaker 9: he buys out the cafe, my almost cafe once a year,

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Speaker 9: and you know that when you're buying an album, you're

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Speaker 9: supporting a bigger cause. But it's not always at it

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Speaker 9: sometimes is just an artist like for example, we did

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Speaker 9: our release with Kyle recently, who has like a pretty

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Speaker 9: massive super you know fan base, and his fans just

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Speaker 9: wanted to listen to the music today, Right, So there's

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Speaker 9: we found the data show and that we have different

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Speaker 9: motives of why people are coming to Even. Sometimes it's

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Speaker 9: you know, just supporting a friend. Sometimes it's I love

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Speaker 9: this artist and I want it now.

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Speaker 4: Yep.

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Speaker 7: So all right, so how did this start? Like, what's

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Speaker 7: the bad story of how you actually got started?

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Speaker 4: The daughter.

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Speaker 9: I've been working in music for twelve years, so I

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Speaker 9: came up as an engineer, producer turned manager. Two of

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Speaker 9: my classmates in high school were incredible artists. One of

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Speaker 9: them went on to sign to Yogati during our junior

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Speaker 9: year of high school, which was really like my first

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Speaker 9: exposure to the music industry at that level beyond just

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Speaker 9: like us making music in a basement. And then my

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Speaker 9: senior year of high school, I started managing another one

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Speaker 9: of my classmates, his name was Ishtar, and then that

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Speaker 9: took me on the road for six years. I graduated

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Speaker 9: in May of twenty well from high school, and then

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Speaker 9: we were on the road till twenty eighteen. Didn't go

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Speaker 9: to college. It was just kind of on the run

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Speaker 9: managing this artist, built a roster of producer songwriters, and

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Speaker 9: really got a chance to experience streaming from its earliest days.

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Speaker 9: Right I was Spotify was reaching out to us and saying, hey,

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Speaker 9: get on the platform, this is how it works, and

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Speaker 9: we're just like, no, we just want to release on SoundCloud.

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Speaker 9: And you know, I just did a panel with Ghazi

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Speaker 9: last week from Empire and I was that was actually

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Speaker 9: Nima and Ghazi puwled us aside. This was like twenty thirteen,

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Speaker 9: and they're like, you guys should upload to streaming. You

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Speaker 9: guys can make some money. And sure enough, we did

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Speaker 9: make money, right, but the numbers didn't make sense. But

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Speaker 9: that was like a completely separate story. But yeah, I

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Speaker 9: did that until twenty eighteen, and then I started working

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Speaker 9: in the venture space. So I moved back to my

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Speaker 9: hometown of Milwaukee and met these two guys, Joe and Troy,

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Speaker 9: who had a venture fund and they wanted to work

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Speaker 9: in music. They wanted to build a music program. So

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Speaker 9: I started building an accelerator for artists and managers, taking

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Speaker 9: the y combinator model but introducing it to artists and managers,

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Speaker 9: helping them really incubate and build a business around them.

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Speaker 9: And that's really where the roadblock started when we started.

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Speaker 9: You know, it was hard to educate artists and managers

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Speaker 9: to run like a business when there was just roadblock

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Speaker 9: after roadblock when it comes to actually building a sustainable business.

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Speaker 9: And then that led me to run a music tech

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Speaker 9: program for Universal. So I helped Lee led this music

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Speaker 9: program for Universal called g Beta through the Venture Fund,

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Speaker 9: and that was really my first exposure to music tech.

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Speaker 9: So I got to interface with different startups that wanted

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Speaker 9: to revolutionize the music industry. But I found the common

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Speaker 9: threat in those conversations. These were people who had never

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Speaker 9: worked with artists and managers before, so they were trying

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Speaker 9: to build something that artists didn't want and in returned

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Speaker 9: something that fans didn't want. And then yeah, I just

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Speaker 9: got tired of it one day and I was just like, look, guys,

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Speaker 9: I got this idea, and I pitched the Venture Fund

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Speaker 9: and they loved it and they wrote me a check

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Speaker 9: to start building. Even so this was February of twenty two.

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Speaker 9: That's kind of how we got started.

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Speaker 7: Cool and when you first saw us can get the check.

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Speaker 7: But I mean even the idea, like the inner workings,

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Speaker 7: the mechanics of like actually getting the app off the ground,

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Speaker 7: and you know, how what do you have to do?

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Speaker 7: You have to contact record labels, you have to get

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Speaker 7: the artists because you're putting artists music on your platform, right, so,

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Speaker 7: like you created your own streaming platform pretty essentially.

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Speaker 9: I mean in many ways. We're not a stream I mean,

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Speaker 9: we're really not a streaming platform. We are really an

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Speaker 9: infrastructure for artists to be their own streaming platform, whether

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Speaker 9: it's video, audio, content, chat features. It's really about making

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Speaker 9: the artists have the tools or really a lot on

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Speaker 9: the artists with the tools to become there on DSP

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Speaker 9: So what.

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Speaker 7: Is it talk? So what is that you have to

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Speaker 7: reach out every artist independently? You reach out to the managers,

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Speaker 7: like how do you market yourself to even get the

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Speaker 7: artists that sign up to your platform?

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Speaker 4: And how many artists you have on the platform now?

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Speaker 9: So right now we have ten thousand onboarded, we have

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Speaker 9: forty thousand on the wait lists, and then we have

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Speaker 9: a network of about five million artists across our distribution

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Speaker 9: and label partners. We just launched officially. Over the course

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Speaker 9: of the next six months, we'll have about a million

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Speaker 9: artists on the platform. Yeah. But the answer your question though,

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Speaker 9: the way that we started, I just started calling everyone

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Speaker 9: in the network just like yo, I have this idea.

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Speaker 9: I want to sell music again in this new format,

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Speaker 9: really preaching direct to consumer. I got a chance to

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Speaker 9: interface with consumer based companies, startups, and I got to see,

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Speaker 9: for example, one company go from one hundred K to

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Speaker 9: exiting for hundreds of millions of dollars in the consumer

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Speaker 9: space with only a couple hundred thousand consumers actually buying

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Speaker 9: the product. Any I was working with artists that had

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Speaker 9: millions of monthly listeners on Spotify that couldn't even pay

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Speaker 9: their rent, and really just focusing on that data and

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Speaker 9: going to people at labels management teams and saying, Yo,

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Speaker 9: why don't you try selling music before you uploaded the

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Speaker 9: streaming platforms? And at first a lot of people looked

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Speaker 9: at me like I was crazy. I did thousands of

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Speaker 9: calls and meetings and people were like, now, I'm at

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Speaker 9: people aren't going to buy music again. And then I

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Speaker 9: met l Russell in August of twenty two, after the

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Speaker 9: product was already built. I was just trying to shop

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Speaker 9: it around, like, see who wanted to be the first person.

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Speaker 9: So I met Larrussell through JR. JR is now an

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Speaker 9: advisor and a mentor, but he was working with Larrussell

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Speaker 9: on that album and JR called me one day He's like, yo,

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Speaker 9: I got your first artist. And I'm like, bro, you've

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Speaker 9: said this before, but sure enough you introduced me to

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Speaker 9: Larrussell and immediately, I mean, I remember my first conversation

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Speaker 9: with Larrussell. He was like, everything you're describing I'm already doing.

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Speaker 9: Why should I come do it with you? And I

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Speaker 9: was like, well, give me an opportunity to just show

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Speaker 9: you the power of the tool. And Larussell didn't want

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Speaker 9: to do it. Like the day we were supposed to launch,

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Speaker 9: he pulled out and it's like, now I'm good. And

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Speaker 9: I called l Russell and I was like, look, l Russell,

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Speaker 9: if I can get two hundred bee to buy your album,

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Speaker 9: just give me the clearance to let people actually buy

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Speaker 9: it and then you can make up your mind. And

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Speaker 9: he's like, if you get two hundred people to buy

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Speaker 9: my album, I'll announce this on my social media. And

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Speaker 9: in twenty four hours, I did one hundred and thirty

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Speaker 9: four sales, and I called him disappointed. I was like, man, Lawrens,

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Speaker 9: I only did one hundred and thirty four sales. He's like,

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Speaker 9: you got one hundred and thirty people to buy my album.

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Speaker 9: I was like, yeah, on your platform.

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Speaker 4: Yeah.

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Speaker 9: Showed them the revenue and he's like, all right, bet,

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Speaker 9: I'm going live on Instagram and then he made twenty

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Speaker 9: seven thousand in the first twenty four hours on the platform.

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Speaker 7: So how did you get people to buy his album?

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Speaker 9: I just called everyone on my network, everyone to independence, family, everyone,

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Speaker 9: everybody I knew on my I was literally texting everyone's like, yo,

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Speaker 9: buy this album, Yo, yo, buy this album.

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Speaker 7: How much was he sorry for?

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Speaker 9: It was a dollar minimum, yeah, but it was pay

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Speaker 9: what you want, so fans could literally pay whatever they want.

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Speaker 7: So the people that's on platform, now, is it all

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Speaker 7: paid what you want? Or is it like a set

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Speaker 7: five dollars ten dollars for an album.

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Speaker 9: It's up to the artists now, I will say ninety

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Speaker 9: nine percent of other releases or pay what you want.

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Speaker 9: We encourage our partners to do. Pay what you want

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Speaker 9: was interesting. We didn't call it pay what you want

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Speaker 9: at first. We called it name your price. So the

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Speaker 9: idea of pay what you want is it was originally

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Speaker 9: name your price. I mean, companies like band camp have

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Speaker 9: done it for a long time. We just changed the

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Speaker 9: narrative after working with l Russell. It just made sense,

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Speaker 9: like pay what you want, right, like pay what it's

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Speaker 9: worth to you, instead of this idea of like name

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Speaker 9: your price felt a little it didn't give any power

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Speaker 9: to the creator, which and then we just stuck with

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Speaker 9: it and it's been that way. We've only done maybe

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Speaker 9: I don't know, ten releases where like they have a

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Speaker 9: fixed rate, but the pay what you want always outweighs

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Speaker 9: any of those releases.

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Speaker 4: So how does that work for the infrastructure?

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Speaker 5: So if the artist makes the pay what you want

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Speaker 5: and it goes from I know it's skilled, right, so

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Speaker 5: you can set it at a dollar, but you can

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Speaker 5: go up to is a cap at a thousand?

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Speaker 9: No, ten thousand, ten thousand, so that's the maxim fan

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Speaker 9: can pay current, so ten thousand.

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Speaker 5: Then it goes from product to customer. Right, how does

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Speaker 5: the platform actually is it? The fees associated inside that purchase?

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Speaker 5: How does it work for you guys business sailboards?

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Speaker 9: So on the business side, we take a percent twenty

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Speaker 9: percent REP share on every transaction on the platform, but

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Speaker 9: that's inclusive of transaction fees, pro fees, currency conversions. So

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Speaker 9: we have one hundred and thirty five currencies on the

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Speaker 9: platform and then twenty two global payment methods. All of

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Speaker 9: that comes out of evenside. So to break it down

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Speaker 9: a little bit more of that twenty percent our margin

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Speaker 9: is really any between thirteen to fifteen percent, depending on

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Speaker 9: the transaction, have a food user.

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Speaker 7: So what is the average, like, what's the mean as

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Speaker 7: far as that people are actually paying?

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Speaker 9: The average right now fans are paying is twenty five

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Speaker 9: dollars for an album and nine dollars for a single

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Speaker 9: on the platform.

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Speaker 7: That's the average across all artists.

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Speaker 4: All artists beats noting us elves.

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Speaker 9: I mean, it beats a third of a penny, right.

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Speaker 4: I think that's why it's so innovative. Right.

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Speaker 5: If the person, let's say I pay one thousand dollars

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Speaker 5: for the album just as a fan and wanted.

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Speaker 4: To support the cause, somebody pays one dollar. Now, your

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Speaker 4: averages five hundred dollars.

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Speaker 5: Right, If you figure at that level, you can scale

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Speaker 5: that all the way down to twenty five dollars. That's

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Speaker 5: way more than they're gonna get for putting an album

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Speaker 5: out on the streaming platform and giving three tenths of

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Speaker 5: a set per.

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Speaker 9: Se YEP per stream, right, and that's assuming that they

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Speaker 9: listen to it at least for thirty seconds. Right, that

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Speaker 9: counts is a stream, That cous is a stream. And

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Speaker 9: then with the new guidelines that went into effect last week,

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Speaker 9: artists on platforms like Spotify won't get paid for streams

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Speaker 9: if that song didn't cross over a thousand strings in

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Speaker 9: a calendar year. So if you do nine hundred and

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Speaker 9: ninety nine streams in the calendar year, you won't get

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Speaker 9: paid for any of those strings.

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Speaker 4: So when you look at the last gape I'm sure

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Speaker 4: to Spotify is the soundclouds, the titles Amazon YouTube music, I'm.

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Speaker 5: Sure are you making headway that you make it dead?

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Speaker 5: Are they coming after you in a sense where it's like, no, wait,

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Speaker 5: we maybe need to.

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Speaker 4: Adopt some of these practices, or how's it?

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Speaker 9: I think for us, our mission for even and it's

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Speaker 9: really it is true to his name. We want to

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Speaker 9: grow the pie. Right, we saw a gap. Right, this

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Speaker 9: is money that everyone's leaving on the table. Right, every

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Speaker 9: other industry has adopted it. Right. Let's let's take a

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Speaker 9: company like Nike. Right, Nike had fourteen percent of their

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Speaker 9: sales were directed consumer five years ago. Last year they

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Speaker 9: did fifty percent of their sales direct to consumer. That

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Speaker 9: doesn't mean people are no longer buying Nike as a

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Speaker 9: foot locker, champs wherever they go. They just now know

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Speaker 9: that they can own their customer and the relationship with

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Speaker 9: the customer they want those shoes. The company is doubled

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Speaker 9: in size, their stock prices doubled in price in the

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Speaker 9: last five years for that exact same reason. Right, Because

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Speaker 9: the introduction and the adoption of, for example, the sneakers

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Speaker 9: at which is Nike's like main D two C platform,

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Speaker 9: has allowed them to actually get more revenue from their

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Speaker 9: users or in this case, their customers. But the music

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Speaker 9: industry has never had that opportunity the same way that

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Speaker 9: Hollywood can release Barbie and they can recoup on a

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Speaker 9: weekend in theaters and then release it in streaming platforms

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Speaker 9: thirty days later. Right, that's really the ethos. It's not

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Speaker 9: even or streaming, it's even and streaming. How can an

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Speaker 9: artists maximize revenue but also engage with the fan base

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Speaker 9: where less is really more? An artists can make one

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Speaker 9: hundred k on even with four thousand fans, right, to

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Speaker 9: make one hundred k off of streaming, you need about

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Speaker 9: I don't know, eight hundred to one point two million

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Speaker 9: fans to listen to your music every day for a

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Speaker 9: full calendar year.

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Speaker 7: So let me ask you this as far as as

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Speaker 7: far as like people paying, right, Obviously, if you're a

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Speaker 7: diehard fan, you really support somebody you know. But most

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Speaker 7: people are a diehard fans, they're casual listeners. So what

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Speaker 7: is what is the benefit or what's the marketing for

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Speaker 7: consumers to want to spend more money than they have

402
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Speaker 7: to for us?

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Speaker 9: Yeah, I would say it really varies on the consumer

404
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Speaker 9: and the artists. Right on one side, we all have

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Speaker 9: maybe two or three artists that we would actually pay

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Speaker 9: for an album for right in this format.

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Speaker 7: And it's not a physical album.

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Speaker 9: It's not a physical album. It's just a digital access

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Speaker 9: proximity to the release. And also fans come to even

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Speaker 9: for the music, but they stay for everything else. Right,

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Speaker 9: So let's say I'm an artist and I'm releasing an album.

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Speaker 9: You can buy my album, you can listen to the album,

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Speaker 9: but you also get to interact in the chat feature,

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Speaker 9: which is a community chat think of like discord, but

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Speaker 9: it lives on platform where fans can talk to other fans,

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Speaker 9: the artists can talk to the fan. But then you

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Speaker 9: also get the music videos, you get early access to merch,

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Speaker 9: you get early access to tour tickets. Maybe there's a

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Speaker 9: virtual release party with the artists.

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Speaker 4: Right.

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Speaker 9: Every campaign is different. For example, the Russell's campaigns. He

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Speaker 9: always does a documentary with an album where you buy

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Speaker 9: the album and then you get access to the documentary,

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Speaker 9: but you can only watch the documentary if you buy

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Speaker 9: the album using Even. So, the idea is fans are

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Speaker 9: actually paying for proximity than they are just paying for

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Speaker 9: the music. And I think on the other side, our

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Speaker 9: number one consumer on even is the frivolous spender. These

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Speaker 9: are people who are just used to paying for stuff

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Speaker 9: on the internet. You've got Apple Pay, Google Pay, you

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Speaker 9: have cash app. We you know, cash up is one

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Speaker 9: of our number one transactions on the platform because it

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Speaker 9: almost feels like you're not spending any money, right, since

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Speaker 9: people just buying something because it's quick and easy. My

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Speaker 9: argument always with people it's try it. Have you ever

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Speaker 9: pre saved the song?

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Speaker 4: Right?

438
00:20:32,680 --> 00:20:34,879
Speaker 9: Have you ever clicked on someone's bio and pre saved

439
00:20:34,880 --> 00:20:38,400
Speaker 9: the song on Spotify? Have you guys ever done I'm

440
00:20:38,400 --> 00:20:40,520
Speaker 9: not a Spotify guy or Apple Music? Have you ever

441
00:20:40,560 --> 00:20:41,720
Speaker 9: pre saved the song? In general?

442
00:20:42,359 --> 00:20:44,919
Speaker 4: Yeah? I think maybe once.

443
00:20:45,600 --> 00:20:48,679
Speaker 9: And give Did it bring you any benefit in that moment?

444
00:20:49,280 --> 00:20:49,800
Speaker 4: Not really?

445
00:20:50,480 --> 00:20:53,520
Speaker 9: And that's how the music industry operates. Got wait, you

446
00:20:53,640 --> 00:20:57,320
Speaker 9: just gotta wait, right, the conversion. The ROI doesn't make

447
00:20:57,359 --> 00:20:59,080
Speaker 9: sense for anyone. It doesn't make sense for the artists,

448
00:20:59,080 --> 00:21:01,680
Speaker 9: It doesn't make sense for the fans and labels, distribution

449
00:21:01,800 --> 00:21:04,959
Speaker 9: companies and independent artists are spending all this money just

450
00:21:05,000 --> 00:21:08,680
Speaker 9: to get presaves. That doesn't reward anyone just to have

451
00:21:08,760 --> 00:21:11,280
Speaker 9: the song when he gets released, when it gets released,

452
00:21:11,280 --> 00:21:15,560
Speaker 9: gets uploaded. The ROI should be just like any other consumer, right,

453
00:21:15,600 --> 00:21:19,080
Speaker 9: we need actual transaction to happen, and the transaction should

454
00:21:19,080 --> 00:21:24,080
Speaker 9: be in dollars and not just clicks. Right, So that's

455
00:21:24,119 --> 00:21:25,720
Speaker 9: kind of the ethos, and that's how we work with

456
00:21:25,880 --> 00:21:28,159
Speaker 9: you know, all of we work with distribution companies on

457
00:21:28,200 --> 00:21:32,120
Speaker 9: record labels. Now, the at first reskeptable, like no one's

458
00:21:32,119 --> 00:21:34,600
Speaker 9: going to pay for a release. Well, one fan pays

459
00:21:34,640 --> 00:21:37,720
Speaker 9: twenty five dollars, right, you're talking about the equivalent to

460
00:21:37,960 --> 00:21:42,200
Speaker 9: fifty sixty thousand streams in a matter of seconds. Right,

461
00:21:42,960 --> 00:21:45,840
Speaker 9: That revenue can really make on an artist who just

462
00:21:45,920 --> 00:21:48,679
Speaker 9: got a fifty thousand dollars advance. And we're seeing artists

463
00:21:48,680 --> 00:21:51,560
Speaker 9: recoup on their advances before it goes to streaming, which

464
00:21:51,680 --> 00:21:55,080
Speaker 9: never happened because it was impossible to recoup before you

465
00:21:55,160 --> 00:21:56,080
Speaker 9: release the DSPs.

466
00:21:56,320 --> 00:21:59,560
Speaker 4: Yeah, so this is this is just so twenty twenty two.

467
00:22:00,160 --> 00:22:00,840
Speaker 4: You get the check.

468
00:22:01,080 --> 00:22:01,399
Speaker 9: Yep.

469
00:22:01,960 --> 00:22:03,199
Speaker 4: A couple questions here around that.

470
00:22:03,240 --> 00:22:06,320
Speaker 5: It's number one, how did you figure out the pricing

471
00:22:06,840 --> 00:22:09,000
Speaker 5: needed or funding needed to get this off the ground.

472
00:22:09,040 --> 00:22:13,000
Speaker 4: But you've been in base for two years? So what

473
00:22:13,119 --> 00:22:16,440
Speaker 4: have you learned throughout that process about the funding? About

474
00:22:16,480 --> 00:22:18,680
Speaker 4: the funding that you know? Now?

475
00:22:19,520 --> 00:22:22,240
Speaker 9: Well, I mean I had a you know, I didn't

476
00:22:22,240 --> 00:22:24,719
Speaker 9: go to college, right, so like I barely graduated from

477
00:22:24,760 --> 00:22:28,160
Speaker 9: high school. And honestly, like I always make the joke

478
00:22:28,240 --> 00:22:31,720
Speaker 9: that I have no formal training and anything, I don't

479
00:22:31,720 --> 00:22:35,240
Speaker 9: really know how to do anything. But I did have

480
00:22:35,320 --> 00:22:37,480
Speaker 9: an upper hand because I had an opportunity to work

481
00:22:37,480 --> 00:22:39,920
Speaker 9: for a venture fund for five years, so I had

482
00:22:40,040 --> 00:22:42,600
Speaker 9: enough of the inner workings of what it looks like.

483
00:22:42,640 --> 00:22:45,200
Speaker 9: But it's different when you are the person writing checks

484
00:22:45,600 --> 00:22:49,119
Speaker 9: than the person receiving checks, because the control is always

485
00:22:49,119 --> 00:22:51,560
Speaker 9: on the person writing the check. So, for context, I

486
00:22:51,560 --> 00:22:53,880
Speaker 9: built even with one hundred thousand dollars that was my check,

487
00:22:53,960 --> 00:22:56,159
Speaker 9: that was my first My pre seed round was one

488
00:22:56,240 --> 00:22:59,760
Speaker 9: hundred k, and I was able to build a functional MVP,

489
00:23:00,400 --> 00:23:03,880
Speaker 9: which is really just a prototype of the platform. They

490
00:23:03,880 --> 00:23:06,320
Speaker 9: did two things. You can buy and you can listen.

491
00:23:06,440 --> 00:23:09,360
Speaker 9: That's all I was intended to do. And then from

492
00:23:09,400 --> 00:23:11,200
Speaker 9: there we were able to prove the model. We did

493
00:23:11,200 --> 00:23:13,399
Speaker 9: one hundred K and revenue in the first thirty days.

494
00:23:13,760 --> 00:23:15,880
Speaker 9: We were able to then go raise our seed round.

495
00:23:15,920 --> 00:23:17,640
Speaker 9: So I ended up raising a two point two million

496
00:23:17,640 --> 00:23:22,320
Speaker 9: dollars seed round in December of twenty twenty two. To date,

497
00:23:22,359 --> 00:23:24,880
Speaker 9: we've only raised four point three million as a company,

498
00:23:25,400 --> 00:23:27,760
Speaker 9: and we're about to go after our Series A this summer.

499
00:23:28,440 --> 00:23:30,680
Speaker 7: So let me ask you this as far as what

500
00:23:30,800 --> 00:23:32,960
Speaker 7: is the significance of you guys partner should put a

501
00:23:33,560 --> 00:23:37,640
Speaker 7: illuminate Luminate which allows artists to actually chart on Billboard?

502
00:23:37,640 --> 00:23:38,359
Speaker 4: How does that work?

503
00:23:38,440 --> 00:23:43,280
Speaker 9: Yeah, so Illuminate is interesting for context, right. Illuminated is

504
00:23:43,320 --> 00:23:45,879
Speaker 9: the agency that does all of the reporting for the

505
00:23:45,960 --> 00:23:49,480
Speaker 9: recorded music industry, not just within the United States, but

506
00:23:49,480 --> 00:23:51,560
Speaker 9: from around the world. They put out a report every

507
00:23:51,600 --> 00:23:55,400
Speaker 9: single year. They used to be called Needs and Sound Scan,

508
00:23:55,600 --> 00:23:57,560
Speaker 9: and they've gone through a lot of names over the years,

509
00:23:57,600 --> 00:24:01,840
Speaker 9: but they are the agency that to Billboard. So when

510
00:24:02,000 --> 00:24:04,600
Speaker 9: you see number one on Billboard or charted on Billboard,

511
00:24:04,640 --> 00:24:07,399
Speaker 9: Illuminated is the actual company that's doing the auditing on

512
00:24:07,440 --> 00:24:11,080
Speaker 9: those sales. We've been talking to Illuminate for eighteen months

513
00:24:11,200 --> 00:24:13,680
Speaker 9: trying to get you know, their stamp of approval, and

514
00:24:15,320 --> 00:24:18,200
Speaker 9: just eight weeks ago they basically gave us the thumbs

515
00:24:18,280 --> 00:24:20,680
Speaker 9: up to be able to report to them. So we've

516
00:24:20,680 --> 00:24:24,480
Speaker 9: been an official reporter to them for four weeks and yeah,

517
00:24:24,520 --> 00:24:26,560
Speaker 9: we just finally made the announcement. It's something that the

518
00:24:26,600 --> 00:24:29,119
Speaker 9: industry I think is really excited. I got way too

519
00:24:29,160 --> 00:24:31,320
Speaker 9: many costs today when we made the announcement. I just

520
00:24:31,800 --> 00:24:34,200
Speaker 9: I think a lot of people were skeptical. Right, there's

521
00:24:34,280 --> 00:24:39,600
Speaker 9: only twenty two total US digital reporters to Illuminate, and

522
00:24:39,640 --> 00:24:43,320
Speaker 9: we're one of twenty two. And this includes like Apple, Spotify,

523
00:24:43,680 --> 00:24:46,560
Speaker 9: all the major DSPs and then the major labels. So

524
00:24:46,680 --> 00:24:50,439
Speaker 9: to be the first super fan app quote unquote to

525
00:24:50,560 --> 00:24:56,360
Speaker 9: be Illuminate eligible towards Billboard, I think it definitely raised

526
00:24:56,359 --> 00:24:58,720
Speaker 9: a lot of eyebrows, right, because it's really bringing the

527
00:24:58,760 --> 00:25:01,840
Speaker 9: control and the power to an artist where the only

528
00:25:01,880 --> 00:25:04,720
Speaker 9: way you can chart the Billboard is by using iTunes

529
00:25:05,160 --> 00:25:07,720
Speaker 9: or using a DSP, and now they can do it.

530
00:25:07,880 --> 00:25:11,000
Speaker 9: You know, La Russell will probably chart on Billboard this year.

531
00:25:11,040 --> 00:25:12,720
Speaker 7: So is it is it a one? Is it one?

532
00:25:12,720 --> 00:25:15,919
Speaker 9: Album for one, one for one. Yeah, So the for

533
00:25:16,040 --> 00:25:18,760
Speaker 9: context a strict for an album to be considered one

534
00:25:18,800 --> 00:25:21,760
Speaker 9: album sale on streaming, you need one thousand, two hundred

535
00:25:21,800 --> 00:25:25,080
Speaker 9: and fifty streams to equal one album sell. So you

536
00:25:25,119 --> 00:25:27,920
Speaker 9: would have to listen to that album four times a

537
00:25:28,000 --> 00:25:29,840
Speaker 9: day for a full year just to give that artist

538
00:25:30,119 --> 00:25:33,000
Speaker 9: one album sale. Well, one fan can buy one album

539
00:25:33,080 --> 00:25:36,280
Speaker 9: and it equals an album seal on Illuminate.

540
00:25:36,560 --> 00:25:40,359
Speaker 7: So all right, So okay, question that I have is

541
00:25:42,280 --> 00:25:45,359
Speaker 7: you have this platform where it's a one for one,

542
00:25:45,560 --> 00:25:49,000
Speaker 7: one for one, you can pay whatever you want, right correct,

543
00:25:49,200 --> 00:25:52,760
Speaker 7: You guys are the only platform that is credited on

544
00:25:52,760 --> 00:25:55,639
Speaker 7: the billboard from this company on.

545
00:25:56,040 --> 00:25:58,119
Speaker 9: The super fan side. Yeah, so, like you know, the

546
00:25:58,200 --> 00:26:01,760
Speaker 9: term superman is uh, it's a hot word right now.

547
00:26:01,880 --> 00:26:04,840
Speaker 7: How did you how did you become the only platform?

548
00:26:05,359 --> 00:26:07,000
Speaker 9: I kept bugging them to let us in.

549
00:26:07,240 --> 00:26:10,240
Speaker 7: What's the like they had to vet you guys go

550
00:26:10,400 --> 00:26:12,840
Speaker 7: through like a So there's a process where they know

551
00:26:12,880 --> 00:26:13,960
Speaker 7: your numbers are correct.

552
00:26:14,520 --> 00:26:16,440
Speaker 9: So there's a couple of integrations, right. So the way

553
00:26:16,440 --> 00:26:21,359
Speaker 9: that they're reporting works essentially they measure our sales from

554
00:26:22,160 --> 00:26:25,480
Speaker 9: an accredited data processor. So in this case, Stripe all

555
00:26:25,480 --> 00:26:27,879
Speaker 9: of our sales happened through Stripe. We hand over all

556
00:26:27,920 --> 00:26:31,840
Speaker 9: of our Stripe data from IP address basically where the

557
00:26:31,920 --> 00:26:35,720
Speaker 9: user lives, how much they paid, transaction time, transaction date,

558
00:26:36,080 --> 00:26:38,640
Speaker 9: and then from there they vet those transactions directly through

559
00:26:38,640 --> 00:26:39,399
Speaker 9: our Stripe report.

560
00:26:39,800 --> 00:26:42,880
Speaker 5: Is there a metric of how many users or how

561
00:26:42,880 --> 00:26:45,520
Speaker 5: many doubloads a week or a month that are needed

562
00:26:45,800 --> 00:26:46,480
Speaker 5: to qualify?

563
00:26:46,760 --> 00:26:50,199
Speaker 9: No, we just have to report every single week. So

564
00:26:50,240 --> 00:26:53,360
Speaker 9: you have to report every single week for to stay eligible.

565
00:26:53,359 --> 00:26:56,280
Speaker 9: The moment you don't report one week, you can't report

566
00:26:56,359 --> 00:26:58,240
Speaker 9: for four weeks, and then you have to try it

567
00:26:58,280 --> 00:26:58,880
Speaker 9: all over again.

568
00:26:58,960 --> 00:27:02,400
Speaker 4: Yeah. So, like, let's just take French was on the platform.

569
00:27:02,840 --> 00:27:07,439
Speaker 5: So let's say Fresh, if he sends ten thousand, I

570
00:27:07,480 --> 00:27:09,480
Speaker 5: think that puts him in a top hundred to.

571
00:27:09,440 --> 00:27:11,359
Speaker 4: Album undreds for Bilable for sure.

572
00:27:11,600 --> 00:27:14,040
Speaker 9: But French was actually our second artist on the platform.

573
00:27:14,160 --> 00:27:15,440
Speaker 4: Yeah, talk about that.

574
00:27:15,480 --> 00:27:17,720
Speaker 5: I mean, because this is a guy who obviously we

575
00:27:17,760 --> 00:27:20,440
Speaker 5: know as a mainstream artist that saw with major labels,

576
00:27:21,600 --> 00:27:25,080
Speaker 5: but chose your platform to put out.

577
00:27:24,920 --> 00:27:26,639
Speaker 4: The one of the latest projects.

578
00:27:26,720 --> 00:27:29,080
Speaker 5: What was that process of convincing him or didn't even

579
00:27:29,119 --> 00:27:31,119
Speaker 5: take convincing to get him on the platform.

580
00:27:31,119 --> 00:27:35,160
Speaker 9: You know, French is I think normally. I mean, when

581
00:27:35,160 --> 00:27:38,400
Speaker 9: we think of artists, right, we don't think of them

582
00:27:38,400 --> 00:27:40,960
Speaker 9: as like thought leaders for some reason, right, But artists

583
00:27:41,000 --> 00:27:43,120
Speaker 9: are some of the most innovative people and they see

584
00:27:43,119 --> 00:27:46,280
Speaker 9: the full landscape every single day, and they really influence

585
00:27:46,359 --> 00:27:49,920
Speaker 9: culture in so many ways. French has been not only

586
00:27:49,960 --> 00:27:52,119
Speaker 9: I mean talking about the crypto space, Like French was

587
00:27:52,119 --> 00:27:53,840
Speaker 9: in the D two C space for a while, right.

588
00:27:53,880 --> 00:27:56,760
Speaker 9: He would dove into the crypto space very early. And

589
00:27:56,840 --> 00:27:59,119
Speaker 9: when I literally did like a fifteen minute call with

590
00:27:59,200 --> 00:28:01,760
Speaker 9: him right before I met L. Russell, and he was like, yo,

591
00:28:01,840 --> 00:28:03,840
Speaker 9: I'm down. Once I got an album ready, let's do it.

592
00:28:04,400 --> 00:28:06,600
Speaker 9: And we did L Russell on October first, and we

593
00:28:06,600 --> 00:28:11,760
Speaker 9: did French Montana October twelve, and probably the easiest release

594
00:28:11,800 --> 00:28:14,320
Speaker 9: we've ever done in the sense of like no hassles.

595
00:28:14,320 --> 00:28:16,199
Speaker 9: He sent me files, he sent me the artwork, all

596
00:28:16,280 --> 00:28:19,320
Speaker 9: of the metadata. We plugged it in. I usually have

597
00:28:19,359 --> 00:28:21,800
Speaker 9: to chase artists to get them paid. Like he set

598
00:28:21,840 --> 00:28:24,800
Speaker 9: up everything in advance, and he already understood the format,

599
00:28:24,800 --> 00:28:27,400
Speaker 9: he understood the messaging, what he had to tell the fans,

600
00:28:27,840 --> 00:28:31,520
Speaker 9: how to tell the fans, you know, the message. And yeah,

601
00:28:31,520 --> 00:28:34,800
Speaker 9: it was exciting, It was really interesting. He also helped

602
00:28:34,840 --> 00:28:38,880
Speaker 9: us really with our conversation around the importance of Luminate

603
00:28:38,960 --> 00:28:41,440
Speaker 9: and being able to report to Luminate. He was like, man,

604
00:28:41,480 --> 00:28:43,520
Speaker 9: I wish the sail will count towards Billboard, and that's

605
00:28:43,520 --> 00:28:44,959
Speaker 9: why we didn't do his last album.

606
00:28:45,080 --> 00:28:45,560
Speaker 4: Well, he just.

607
00:28:45,600 --> 00:28:48,320
Speaker 9: Dropped us here just because it's at his level. He

608
00:28:48,400 --> 00:28:51,360
Speaker 9: wants to report and we weren't reporting yet. It was

609
00:28:51,400 --> 00:28:54,120
Speaker 9: like a two week difference between could have did the

610
00:28:54,160 --> 00:28:55,160
Speaker 9: most latest project.

611
00:28:55,200 --> 00:28:58,920
Speaker 5: But has there been conversations with other artists I guess

612
00:28:59,040 --> 00:29:03,200
Speaker 5: from mainstream that have gone your way or are are

613
00:29:03,200 --> 00:29:04,200
Speaker 5: about to go your way.

614
00:29:04,080 --> 00:29:05,840
Speaker 4: Now that this has now been a change where you

615
00:29:05,840 --> 00:29:07,000
Speaker 4: can report one hundred percent.

616
00:29:07,120 --> 00:29:10,320
Speaker 9: Yeah, I mean we've talked to maybe every every major

617
00:29:10,440 --> 00:29:13,080
Speaker 9: artist that you can think of, probably reached out in

618
00:29:13,080 --> 00:29:15,160
Speaker 9: our first six months, and then we've been able to

619
00:29:15,200 --> 00:29:17,280
Speaker 9: maintain a relationship and this honestly was a big deal

620
00:29:17,320 --> 00:29:20,120
Speaker 9: breaker for them, so not being able to report to Billboard,

621
00:29:21,040 --> 00:29:23,560
Speaker 9: where now that we report to Billboard, you're probably going

622
00:29:23,600 --> 00:29:25,200
Speaker 9: to see some of the biggest albums of the year

623
00:29:25,760 --> 00:29:28,280
Speaker 9: this quarter and the next quarter dropping on the platform,

624
00:29:28,360 --> 00:29:33,000
Speaker 9: because you know, an artists sells one hundred thousand copies

625
00:29:33,360 --> 00:29:36,520
Speaker 9: you're number one on Billboard and even allows you to

626
00:29:36,560 --> 00:29:39,640
Speaker 9: do that, right, instead of requiring millions of people to

627
00:29:39,680 --> 00:29:41,120
Speaker 9: actually go listen to your music.

628
00:29:41,320 --> 00:29:43,520
Speaker 5: Yeah, I'm just wondering, like in the day age of

629
00:29:44,360 --> 00:29:47,239
Speaker 5: number one albums report, there's reporting to Billboard even mean

630
00:29:47,280 --> 00:29:49,600
Speaker 5: as much, Right, if I can sell eight other nolvels

631
00:29:50,000 --> 00:29:52,360
Speaker 5: and make way more money than having the number one

632
00:29:52,400 --> 00:29:54,760
Speaker 5: album for you, I mean, I like.

633
00:29:54,760 --> 00:29:56,400
Speaker 7: The big artists, they still do they so they still

634
00:29:56,440 --> 00:30:00,080
Speaker 7: track the numbers. But Kanye well he took it. He

635
00:30:00,120 --> 00:30:03,480
Speaker 7: was selling directly on his website, right, that ain't track

636
00:30:03,520 --> 00:30:07,080
Speaker 7: on Billboard now. So all right, So the thing is

637
00:30:09,760 --> 00:30:14,640
Speaker 7: it's gonna it's gonna go crazy in my opinion when

638
00:30:15,040 --> 00:30:22,720
Speaker 7: a major artist exclusively puts an album on like your

639
00:30:22,760 --> 00:30:27,000
Speaker 7: platform or platform like that, because if they put it

640
00:30:27,040 --> 00:30:29,440
Speaker 7: on the platform like the diehard fan, that is a

641
00:30:29,440 --> 00:30:31,880
Speaker 7: couple of weeks early. But how I'm looking at it's like, okay,

642
00:30:32,000 --> 00:30:33,320
Speaker 7: if you could put it on it is to say

643
00:30:33,320 --> 00:30:34,920
Speaker 7: like this is the only place you can get it from. Right,

644
00:30:35,840 --> 00:30:39,479
Speaker 7: it's a dollar. It's an album for album count as

645
00:30:39,520 --> 00:30:42,000
Speaker 7: far as on Billboard. So even if you sell less albums,

646
00:30:42,520 --> 00:30:44,480
Speaker 7: you still have a chance of charting on Billboard in

647
00:30:44,520 --> 00:30:46,680
Speaker 7: a respectable manner as opposed to like you said during

648
00:30:46,880 --> 00:30:50,880
Speaker 7: because it's one thousand, eleven hundred streams equal one album.

649
00:30:50,680 --> 00:30:52,880
Speaker 9: One thousand and fifty strings.

650
00:30:52,560 --> 00:30:54,480
Speaker 4: Equal one album one album.

651
00:30:54,600 --> 00:31:00,680
Speaker 7: So just mathematically, you could sell tremendously less records and

652
00:31:01,040 --> 00:31:04,160
Speaker 7: still have a respectable show on Billboard one hundreds with

653
00:31:04,480 --> 00:31:06,960
Speaker 7: making a lot more money, because how much money do

654
00:31:06,960 --> 00:31:08,640
Speaker 7: you get per stream from.

655
00:31:08,400 --> 00:31:09,600
Speaker 9: Like a third of a penny.

656
00:31:10,240 --> 00:31:12,760
Speaker 7: So yeah, so that's why, like let's say your future

657
00:31:13,320 --> 00:31:16,560
Speaker 7: right and Metro women like the next hour they came

658
00:31:16,600 --> 00:31:22,040
Speaker 7: out on your platform and they say, okay, it's ten dollars,

659
00:31:22,120 --> 00:31:25,080
Speaker 7: don't say even charge amount, it's ten dollars album, which

660
00:31:25,160 --> 00:31:28,560
Speaker 7: was that's how much albums usually cost previously. It costs

661
00:31:28,600 --> 00:31:33,680
Speaker 7: ten dollars right now, if they sell one hundred thousand,

662
00:31:34,040 --> 00:31:36,440
Speaker 7: that's very reasonable, right.

663
00:31:36,360 --> 00:31:38,000
Speaker 9: Then you can I could see them doing that.

664
00:31:38,240 --> 00:31:40,880
Speaker 7: First week sales, right, so it's like, okay, that's going

665
00:31:40,960 --> 00:31:41,680
Speaker 7: to chart them.

666
00:31:41,520 --> 00:31:43,960
Speaker 9: On Billboard somewhere and they made a million.

667
00:31:43,720 --> 00:31:46,000
Speaker 7: But they could probably even sell more. I could see

668
00:31:46,360 --> 00:31:49,200
Speaker 7: them selling like a quarter million, right because they just

669
00:31:49,360 --> 00:31:51,880
Speaker 7: charged I think they're like two hundred thousand. Well for

670
00:31:51,920 --> 00:31:52,400
Speaker 7: the streaming.

671
00:31:52,400 --> 00:31:53,480
Speaker 9: It's yourself of streaming a lot.

672
00:31:53,640 --> 00:31:57,920
Speaker 7: So if they charged that two hundred thousand times eleven hundred,

673
00:31:58,000 --> 00:32:00,800
Speaker 7: so that's two hundred and twenty million streams that they

674
00:32:00,800 --> 00:32:03,560
Speaker 7: got already, right, So if they get two hundred and

675
00:32:03,600 --> 00:32:08,160
Speaker 7: twenty million streams first week, you can assume that they

676
00:32:08,200 --> 00:32:12,000
Speaker 7: could probably get a quarter million just buys like physical buys, right,

677
00:32:12,640 --> 00:32:15,840
Speaker 7: and now that will be two point five million for

678
00:32:15,880 --> 00:32:16,600
Speaker 7: the first week.

679
00:32:17,680 --> 00:32:20,080
Speaker 9: Then get paid. Also, keep in mind we pay daily

680
00:32:20,080 --> 00:32:21,960
Speaker 9: for daily revenue. You make a million today, you have

681
00:32:22,000 --> 00:32:25,040
Speaker 9: a million in your bank account today. The streaming pays

682
00:32:25,080 --> 00:32:27,840
Speaker 9: you three months after. So if you make the two

683
00:32:28,000 --> 00:32:31,240
Speaker 9: one hundred million streams today, you won't get that money

684
00:32:31,280 --> 00:32:32,400
Speaker 9: until the next quarter.

685
00:32:33,040 --> 00:32:33,400
Speaker 4: Does it.

686
00:32:33,520 --> 00:32:35,320
Speaker 7: Do you take any shout to the publishing as well?

687
00:32:36,200 --> 00:32:37,080
Speaker 4: How is that tracked?

688
00:32:37,320 --> 00:32:40,760
Speaker 9: So my listing is tracked per stream, so it's not

689
00:32:40,800 --> 00:32:43,400
Speaker 9: on the actual transaction. So we track stream because the

690
00:32:43,400 --> 00:32:46,160
Speaker 9: streams have been in platform behind the paywall, So we

691
00:32:46,240 --> 00:32:48,560
Speaker 9: track the streams. We then report those to the pros,

692
00:32:49,240 --> 00:32:51,800
Speaker 9: So then we have a license with the pros in

693
00:32:51,840 --> 00:32:55,000
Speaker 9: this instance, and that's how the produce. But then also

694
00:32:55,000 --> 00:32:58,920
Speaker 9: if the producers have points on the master which most producers.

695
00:32:58,920 --> 00:33:01,720
Speaker 9: Do they get daily as well on the master side,

696
00:33:01,760 --> 00:33:03,840
Speaker 9: So you can add as many people on the split

697
00:33:03,920 --> 00:33:05,520
Speaker 9: side and everyone gets paid daily.

698
00:33:06,080 --> 00:33:09,000
Speaker 7: But then most importantly the two point five million that

699
00:33:09,040 --> 00:33:11,000
Speaker 7: they would get, but they would get the information in the.

700
00:33:11,000 --> 00:33:12,800
Speaker 9: Data, the data, email's, phone numbers.

701
00:33:12,800 --> 00:33:15,959
Speaker 7: Now you got two hundred and fifty thousand people that

702
00:33:16,040 --> 00:33:19,440
Speaker 7: you have, you could what data do you get?

703
00:33:19,880 --> 00:33:23,320
Speaker 9: All of it? So consumption, all the consumption data of

704
00:33:23,360 --> 00:33:25,200
Speaker 9: like where it came from? Right, well, who was the

705
00:33:25,280 --> 00:33:27,880
Speaker 9: refer Like did they come from Instagram? Did they come

706
00:33:27,880 --> 00:33:30,920
Speaker 9: from Twitter, TikTok et, cetera. So teams can also double

707
00:33:30,960 --> 00:33:33,440
Speaker 9: down on the conversion. If something is converting more sales

708
00:33:33,480 --> 00:33:36,720
Speaker 9: on Instagram, they can double down on the Instagram instead

709
00:33:36,760 --> 00:33:40,840
Speaker 9: of you know, Twitter TikTok uh and then cut you know,

710
00:33:40,960 --> 00:33:43,440
Speaker 9: all of like the first party data, so emails, phone numbers,

711
00:33:43,560 --> 00:33:48,360
Speaker 9: zip code, how much they paid, what payment method they used?

712
00:33:49,840 --> 00:33:52,280
Speaker 9: Trying to think I think at a high level that space.

713
00:33:52,360 --> 00:33:56,920
Speaker 9: And then of course like demographics like h group female male.

714
00:33:59,200 --> 00:34:02,240
Speaker 5: So you because that's own distribution pretty much right, like

715
00:34:02,280 --> 00:34:04,280
Speaker 5: you know, and from a standpoint.

716
00:34:03,880 --> 00:34:07,040
Speaker 6: Up erness what's up? You ever walk into a small

717
00:34:07,080 --> 00:34:10,520
Speaker 6: business and everything just works like the checkout is fast,

718
00:34:10,560 --> 00:34:14,319
Speaker 6: the receipts are digital, tipping is a breeze, and you're

719
00:34:14,360 --> 00:34:17,120
Speaker 6: out the door before the line even builds odds are

720
00:34:17,560 --> 00:34:21,160
Speaker 6: they're using Square. We love supporting businesses that run on

721
00:34:21,200 --> 00:34:23,920
Speaker 6: Square because it just feels seamless. Whether it's a local

722
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Speaker 6: coffee shop, a vendor at a pop up market, or

723
00:34:26,880 --> 00:34:30,080
Speaker 6: even one of our merch partners, Square makes it easy

724
00:34:30,120 --> 00:34:33,319
Speaker 6: for them to take payments, manage inventory, and run their

725
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Speaker 6: business with confidence, all from one simple system. If you're

726
00:34:37,360 --> 00:34:40,640
Speaker 6: a business owner or even just thinking about launching something soon,

727
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Speaker 6: Square is hands down one of the best tools out

728
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729
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Speaker 6: just about payments, it's about giving you time back so

730
00:34:50,200 --> 00:34:52,879
Speaker 6: you can focus on what matters most ready. To see

731
00:34:52,880 --> 00:34:56,680
Speaker 6: how Square can transform your business, visit Square dot com

732
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733
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734
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Speaker 6: Square handle the back end so you can keep pushing

735
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Speaker 6: your vision forward. This episode is brought to you by

736
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Speaker 6: P and C Bank. A lot of people think podcasts

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746
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747
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Speaker 1: An illegal alien from Guatemala charged with raping a child

748
00:35:59,120 --> 00:36:02,920
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

749
00:36:03,160 --> 00:36:07,319
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

750
00:36:07,360 --> 00:36:11,279
Speaker 1: filming and selling child pornography in Michigan. These are just

751
00:36:11,360 --> 00:36:15,120
Speaker 1: some of the heinous migrant criminals caught because of President

752
00:36:15,160 --> 00:36:15,600
Speaker 1: Donald J.

753
00:36:15,680 --> 00:36:16,640
Speaker 2: Trump's leadership.

754
00:36:16,920 --> 00:36:20,520
Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

755
00:36:20,880 --> 00:36:24,640
Speaker 1: Under President Trump, attempted illegal border crossings are at the

756
00:36:24,680 --> 00:36:28,520
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

757
00:36:28,560 --> 00:36:32,840
Speaker 1: aliens have been arrested. If you are here illegally, your next,

758
00:36:33,239 --> 00:36:36,640
Speaker 1: you will be fined nearly one thousand dollars a day, imprisoned,

759
00:36:36,920 --> 00:36:37,600
Speaker 1: and deported.

760
00:36:38,040 --> 00:36:39,240
Speaker 2: You will never return.

761
00:36:39,560 --> 00:36:42,560
Speaker 1: But if you register using our CBP home app and

762
00:36:42,680 --> 00:36:45,560
Speaker 1: leave now, you could be allowed to return legally.

763
00:36:45,920 --> 00:36:48,120
Speaker 2: Do what's right. Leave now.

764
00:36:48,480 --> 00:36:53,280
Speaker 1: Under President Trump America's laws, border and families will be protected.

765
00:36:53,360 --> 00:36:55,520
Speaker 3: Sponsored by the United States Department of Homeland Security.

766
00:36:55,680 --> 00:36:56,080
Speaker 4: Marketing.

767
00:36:56,560 --> 00:36:59,120
Speaker 5: Rather than having a budget for it, I could send

768
00:36:59,120 --> 00:37:02,480
Speaker 5: it directly to the exactly at any point I want. Right,

769
00:37:02,840 --> 00:37:05,200
Speaker 5: two hundred and twenty five thousand people buy it. I

770
00:37:05,200 --> 00:37:07,160
Speaker 5: can literally send out a text or an email because

771
00:37:07,160 --> 00:37:10,000
Speaker 5: I have the data to say exclusive a new album

772
00:37:10,040 --> 00:37:10,319
Speaker 5: just for you.

773
00:37:11,040 --> 00:37:13,000
Speaker 9: And I know it's crazy when we talk about it

774
00:37:13,160 --> 00:37:16,080
Speaker 9: out loud, because you would think this should already happen, right,

775
00:37:16,880 --> 00:37:19,759
Speaker 9: But the truth is artists don't get emails and phone

776
00:37:19,800 --> 00:37:23,080
Speaker 9: numbers like the basic first party data from ticketing platforms,

777
00:37:23,080 --> 00:37:26,480
Speaker 9: streaming platforms, social media platforms. Most artists don't even have

778
00:37:26,520 --> 00:37:28,200
Speaker 9: a mailing list, Like did you receive.

779
00:37:27,920 --> 00:37:30,359
Speaker 7: Any venues don't a lot of time. Venues won't give

780
00:37:30,360 --> 00:37:30,680
Speaker 7: you it either.

781
00:37:30,719 --> 00:37:31,600
Speaker 9: They won't even they want to.

782
00:37:31,640 --> 00:37:33,920
Speaker 7: They get master won't give you that information.

783
00:37:34,400 --> 00:37:37,520
Speaker 9: So think about what the deals will look like if

784
00:37:37,600 --> 00:37:40,760
Speaker 9: Metro and Future show up to Live Nation and say, look,

785
00:37:40,880 --> 00:37:42,920
Speaker 9: we got a quarter million people who bought our album.

786
00:37:42,960 --> 00:37:45,440
Speaker 9: We know where they live. We know where they are.

787
00:37:45,560 --> 00:37:47,719
Speaker 9: And that's why the Russell can go to any city

788
00:37:47,760 --> 00:37:49,480
Speaker 9: in the United States and sell out a show in

789
00:37:49,520 --> 00:37:51,960
Speaker 9: a matter of minutes because he knows where they live

790
00:37:52,040 --> 00:37:54,560
Speaker 9: and he knows how much they spent. You know, I've

791
00:37:54,600 --> 00:37:57,720
Speaker 9: seen it firsthand handful of time. We were in Atlanta

792
00:37:58,760 --> 00:38:00,920
Speaker 9: for the conference and he was like, I want to

793
00:38:00,920 --> 00:38:03,520
Speaker 9: do a show today. He pulled his data, he sent

794
00:38:03,560 --> 00:38:06,160
Speaker 9: out a text to everyone in Atlanta, sold out. The

795
00:38:06,160 --> 00:38:09,839
Speaker 9: show made you know, five figures in revenue without even

796
00:38:09,880 --> 00:38:11,799
Speaker 9: having to promote a show at like three pm when

797
00:38:11,840 --> 00:38:13,239
Speaker 9: we after that. If you've been to a LRUSSO show,

798
00:38:13,239 --> 00:38:15,880
Speaker 9: you know they're always like early in the day. But

799
00:38:15,920 --> 00:38:18,280
Speaker 9: it was amazing, right because he can manage his data

800
00:38:18,360 --> 00:38:22,239
Speaker 9: at that level, which you know, again it makes so

801
00:38:22,320 --> 00:38:24,960
Speaker 9: much sense, right, But that's really the leverage point. If

802
00:38:24,960 --> 00:38:27,280
Speaker 9: I'm talking to an emerging artist, it's about the revenue.

803
00:38:27,680 --> 00:38:31,000
Speaker 9: If I'm talking to an established artist, it's really about

804
00:38:31,000 --> 00:38:33,000
Speaker 9: the data and showing them the power of what it

805
00:38:33,040 --> 00:38:35,239
Speaker 9: means to have data.

806
00:38:35,560 --> 00:38:39,000
Speaker 5: Is there a component, because I'm thinking about just the

807
00:38:39,080 --> 00:38:41,640
Speaker 5: innovation to say, hey, I'm going to do a show today.

808
00:38:42,680 --> 00:38:46,640
Speaker 4: Is there a live streaming component from Evening? Right?

809
00:38:46,680 --> 00:38:49,239
Speaker 5: So now not only can I get the album, but

810
00:38:49,320 --> 00:38:51,640
Speaker 5: if they do do a show, I get the emailed

811
00:38:51,640 --> 00:38:54,120
Speaker 5: about it, I get notice notified about it, but I.

812
00:38:54,040 --> 00:38:56,160
Speaker 9: Can also watch it. One hundred percent, Yeah, we do.

813
00:38:56,280 --> 00:38:56,520
Speaker 4: We did.

814
00:38:56,800 --> 00:38:59,840
Speaker 9: Lauren Jereggi, she was in f Harmony. She's one of

815
00:38:59,840 --> 00:39:03,280
Speaker 9: the bigger pop star artists platform. We've done two singles

816
00:39:03,280 --> 00:39:06,440
Speaker 9: with her and both singles included a virtual Q and

817
00:39:06,480 --> 00:39:09,480
Speaker 9: A and a virtual performance. One was for the virtual

818
00:39:09,560 --> 00:39:11,279
Speaker 9: Q and A was fifteen dollars if you paid over

819
00:39:11,320 --> 00:39:14,839
Speaker 9: fifteen dollars and the concert was thirty dollars. So fans

820
00:39:14,880 --> 00:39:17,680
Speaker 9: have paid over thirty and it had been all on platform. Right.

821
00:39:17,719 --> 00:39:20,080
Speaker 9: Think of like a zoom where she just performed in

822
00:39:20,120 --> 00:39:22,000
Speaker 9: her living room and there was these thousands of fans

823
00:39:22,040 --> 00:39:24,800
Speaker 9: who paid over thirty dollars just to watch her perform.

824
00:39:25,280 --> 00:39:26,760
Speaker 9: And these are fans from around the world.

825
00:39:26,840 --> 00:39:27,000
Speaker 4: Right.

826
00:39:27,120 --> 00:39:29,560
Speaker 9: The true impact of even is the global aspect. We

827
00:39:29,560 --> 00:39:32,719
Speaker 9: have users in one hundred and ninety countries and we

828
00:39:32,760 --> 00:39:35,200
Speaker 9: support one hundred and thirty five currencies. That's double the

829
00:39:35,239 --> 00:39:39,680
Speaker 9: amount of even like a shopify fans. We think about

830
00:39:39,719 --> 00:39:42,160
Speaker 9: global fans, only ten percent of the population will ever

831
00:39:42,200 --> 00:39:45,960
Speaker 9: have the opportunity to see their favorite artists live, right,

832
00:39:46,040 --> 00:39:48,839
Speaker 9: So we're talking about ninety percent seven billion people who

833
00:39:48,880 --> 00:39:52,000
Speaker 9: will never have the opportunity to see future for Metro.

834
00:39:52,640 --> 00:39:52,799
Speaker 4: Right.

835
00:39:52,840 --> 00:39:56,640
Speaker 9: But they have a credit card in Malaysia or Brazil

836
00:39:56,880 --> 00:39:58,600
Speaker 9: and they want to listen to the album. But now

837
00:39:58,600 --> 00:40:00,719
Speaker 9: they want the proximity to the artists. And that's really

838
00:40:00,760 --> 00:40:03,360
Speaker 9: what fans are paying for through those virtual components that

839
00:40:03,400 --> 00:40:05,240
Speaker 9: you're describing. They all happen on platform.

840
00:40:05,680 --> 00:40:08,279
Speaker 7: So what's the difference between the mobile app and the

841
00:40:08,680 --> 00:40:10,000
Speaker 7: web based version.

842
00:40:10,480 --> 00:40:12,919
Speaker 9: That exact same thing, right We I think we take

843
00:40:12,960 --> 00:40:16,799
Speaker 9: for granted our data services in the US and Europe, right,

844
00:40:16,840 --> 00:40:20,040
Speaker 9: Like we can have unlimited data on our phone, right,

845
00:40:20,080 --> 00:40:22,600
Speaker 9: but when we think about users and other regions around

846
00:40:22,600 --> 00:40:26,200
Speaker 9: the world where data caps are more strict, we never

847
00:40:26,239 --> 00:40:28,600
Speaker 9: want to We never hand over files, right, So fans

848
00:40:28,600 --> 00:40:30,480
Speaker 9: will never get the MP three files of an album.

849
00:40:30,840 --> 00:40:33,040
Speaker 9: But with the app now they can do offline streaming,

850
00:40:33,080 --> 00:40:35,160
Speaker 9: so they can download the music into the app and

851
00:40:35,280 --> 00:40:37,480
Speaker 9: listen to it on the app without having to be fettered,

852
00:40:37,640 --> 00:40:40,480
Speaker 9: you know, tethered to the internet primarily for like our

853
00:40:40,520 --> 00:40:44,200
Speaker 9: global users, and honestly, like, we didn't launch an app

854
00:40:44,200 --> 00:40:46,560
Speaker 9: because we wanted to ship quickly right and get it

855
00:40:46,600 --> 00:40:49,719
Speaker 9: in front of everyone, and we wanted the fans and

856
00:40:49,760 --> 00:40:52,040
Speaker 9: the users of the platform to really determine when it's

857
00:40:52,080 --> 00:40:54,320
Speaker 9: time for an app. In the last three months, they were.

858
00:40:54,200 --> 00:40:56,440
Speaker 7: Like, drop the app, drop the app, drop the app.

859
00:40:56,719 --> 00:40:58,439
Speaker 9: And then that's when it's time to build an app.

860
00:40:58,440 --> 00:41:00,640
Speaker 9: A lot of times people build an app and no

861
00:41:00,680 --> 00:41:03,040
Speaker 9: one wants to have to force people to download an app.

862
00:41:03,640 --> 00:41:07,040
Speaker 9: We haven't even officially publicly announced the app beyond like

863
00:41:07,080 --> 00:41:09,400
Speaker 9: the press release, and we have thousands of downloads because

864
00:41:09,400 --> 00:41:12,480
Speaker 9: people just go looking for it or I think Will

865
00:41:12,520 --> 00:41:15,920
Speaker 9: Russell actually posted a screenshot of the app and le

866
00:41:16,600 --> 00:41:18,839
Speaker 9: Lion Babe is too on their Instagram and people went

867
00:41:18,920 --> 00:41:21,640
Speaker 9: looking for it. But I think that's that's what shows

868
00:41:21,640 --> 00:41:24,080
Speaker 9: the demand of like how do people want to actually

869
00:41:24,120 --> 00:41:25,520
Speaker 9: consume content now as well?

870
00:41:25,800 --> 00:41:28,080
Speaker 5: Yeah, I think one of the biggest ways that people

871
00:41:28,120 --> 00:41:30,880
Speaker 5: are consuming content that we may know a thing or

872
00:41:30,920 --> 00:41:36,680
Speaker 5: two about is podcasting. So obviously you have music, but

873
00:41:37,040 --> 00:41:39,840
Speaker 5: there are plenty of careers that in this space and

874
00:41:40,440 --> 00:41:42,880
Speaker 5: are dealing with some of the same issues that people

875
00:41:42,920 --> 00:41:45,480
Speaker 5: dealt with in the music industry, where it's you don't

876
00:41:45,640 --> 00:41:48,399
Speaker 5: know how much a download is for you don't really

877
00:41:48,680 --> 00:41:49,600
Speaker 5: control your CPM.

878
00:41:50,520 --> 00:41:52,560
Speaker 4: Are you guys looking to innovate in that space as well?

879
00:41:52,640 --> 00:41:55,120
Speaker 9: Yeah, so, I mean we're already working with podcasts, We're

880
00:41:55,160 --> 00:41:59,799
Speaker 9: working with filmmakers, comedians. A lot of what you'll see

881
00:42:00,040 --> 00:42:01,920
Speaker 9: Q three and Q four this year is going to

882
00:42:01,920 --> 00:42:05,319
Speaker 9: be what that infrastructure looks like for those creators, and

883
00:42:05,480 --> 00:42:07,440
Speaker 9: you're right, you know. I think the other piece to

884
00:42:07,520 --> 00:42:11,480
Speaker 9: highlight is platforms. The subscription based platforms don't always make

885
00:42:11,520 --> 00:42:14,200
Speaker 9: sense for consumers, but the one time purchase will get

886
00:42:14,200 --> 00:42:17,000
Speaker 9: people through the door, right, So the way that it

887
00:42:17,000 --> 00:42:20,480
Speaker 9: would work essentially, thinking of like a podcast, fans can

888
00:42:20,880 --> 00:42:24,719
Speaker 9: pay to opt in to watch the podcast, and as

889
00:42:24,760 --> 00:42:27,640
Speaker 9: you release more episodes, people continue to buy in to

890
00:42:27,800 --> 00:42:31,600
Speaker 9: that one community instead of like a monthly subscription. And

891
00:42:31,640 --> 00:42:34,680
Speaker 9: then we have added on perks, right, Like where our

892
00:42:34,680 --> 00:42:36,680
Speaker 9: creators are really making most of their money's on the

893
00:42:36,880 --> 00:42:42,280
Speaker 9: extra access points, right, the virtual Q and as the ebooks,

894
00:42:42,400 --> 00:42:44,000
Speaker 9: the I mean, we've seen it all. We have. I

895
00:42:44,040 --> 00:42:45,680
Speaker 9: think we did a release where fans will pay over

896
00:42:45,680 --> 00:42:49,080
Speaker 9: one hundred dollars get like a FaceTime call, and for

897
00:42:49,160 --> 00:42:52,359
Speaker 9: that release, this artist had like thirteen hundred people pay

898
00:42:52,560 --> 00:42:55,360
Speaker 9: this one hundred dollars for a FaceTime call, which was crazy.

899
00:42:56,200 --> 00:42:58,279
Speaker 9: Now I was a headache for the artists just because

900
00:42:58,280 --> 00:43:00,200
Speaker 9: now they have to sit through these the team.

901
00:43:00,600 --> 00:43:03,200
Speaker 4: How good that they create the group based off well, you.

902
00:43:03,160 --> 00:43:05,160
Speaker 9: Know, it gives you that idea of like how much

903
00:43:05,160 --> 00:43:07,359
Speaker 9: are we people willing to spend for proximity?

904
00:43:07,600 --> 00:43:07,880
Speaker 4: Right?

905
00:43:07,920 --> 00:43:10,640
Speaker 9: And other industries have shown us right, Like you take

906
00:43:11,200 --> 00:43:14,640
Speaker 9: the adult entertainment world right, like when only fans came up,

907
00:43:15,120 --> 00:43:17,040
Speaker 9: people are like, why would people pay for adult entertainment?

908
00:43:17,040 --> 00:43:19,640
Speaker 9: It's pretty on the internet. And then not only fans,

909
00:43:19,680 --> 00:43:22,440
Speaker 9: it's what making nine ten billion dollars a year because

910
00:43:22,440 --> 00:43:26,160
Speaker 9: people are willing to pay for in that sense intimacy.

911
00:43:26,680 --> 00:43:28,839
Speaker 9: But with even it's people are paying for proximity.

912
00:43:29,880 --> 00:43:32,480
Speaker 7: So what's the global expansion? Like what are you looking

913
00:43:32,520 --> 00:43:35,800
Speaker 7: at as far as different regions? And you know, obviously

914
00:43:35,840 --> 00:43:38,160
Speaker 7: Afro Beach is going crazy right now. Technology is real

915
00:43:38,200 --> 00:43:41,640
Speaker 7: big in Africa. We just came back from Gaula. Is

916
00:43:41,680 --> 00:43:44,720
Speaker 7: that like on your radar? That's what's on your radars?

917
00:43:44,880 --> 00:43:45,680
Speaker 7: Was global experience.

918
00:43:45,960 --> 00:43:47,960
Speaker 9: You know, we've been thinking about global since day one,

919
00:43:48,040 --> 00:43:51,240
Speaker 9: mostly because our team right now is spread across twelve countries.

920
00:43:51,440 --> 00:43:54,600
Speaker 9: So I'm originally from Mexico. My co founder and CTO

921
00:43:54,920 --> 00:43:58,279
Speaker 9: is based in Peru. Most of our staff right now

922
00:43:58,320 --> 00:44:01,040
Speaker 9: is based across Latin America and after And one of

923
00:44:01,080 --> 00:44:03,959
Speaker 9: the most interesting things that we identified is there's fans

924
00:44:03,960 --> 00:44:06,080
Speaker 9: around the world that will never have access to their

925
00:44:06,120 --> 00:44:10,200
Speaker 9: favorite artists. So that's where we prioritize, like getting these

926
00:44:10,360 --> 00:44:13,000
Speaker 9: not only currencies from around the world on the platform,

927
00:44:13,400 --> 00:44:15,560
Speaker 9: talking to a lot of governments right like, hey, we

928
00:44:15,600 --> 00:44:18,880
Speaker 9: want to carry your currency on our platform. But during

929
00:44:18,920 --> 00:44:22,920
Speaker 9: those conversations, we found out that DSPs were never going

930
00:44:23,120 --> 00:44:25,520
Speaker 9: to governments and letting them know that they were operating

931
00:44:25,800 --> 00:44:31,440
Speaker 9: in their ecosystem. Right in Nigeria in particular, we've been

932
00:44:31,440 --> 00:44:35,880
Speaker 9: working really closely with the government, mostly to incentivize the

933
00:44:36,000 --> 00:44:39,719
Speaker 9: artists to use the platform in Nigeria. What we found

934
00:44:39,840 --> 00:44:42,040
Speaker 9: is that afrobeats made one hundred million dollars in twenty

935
00:44:42,080 --> 00:44:45,440
Speaker 9: twenty three globally for the music industry, only two percent

936
00:44:45,480 --> 00:44:48,239
Speaker 9: of that revenue ended up in Nigeria, right, And it's

937
00:44:48,239 --> 00:44:51,000
Speaker 9: the same thing that we've seen with reggaeton in Puerto

938
00:44:51,080 --> 00:44:55,760
Speaker 9: Rico and Dominican Republic and Mexican regional music in Mexico

939
00:44:55,840 --> 00:44:58,600
Speaker 9: and so on. Any country that has a massive cultural export,

940
00:44:58,600 --> 00:45:01,600
Speaker 9: the money very rarely ends up in those countries. And

941
00:45:01,800 --> 00:45:04,040
Speaker 9: we have a system where we can pay artists right

942
00:45:04,080 --> 00:45:07,400
Speaker 9: now in one hundred and thirty five countries in their

943
00:45:07,480 --> 00:45:10,440
Speaker 9: native currency without them ever having to get paid in

944
00:45:10,440 --> 00:45:12,880
Speaker 9: the United States. Right, so we do the conversion for

945
00:45:13,000 --> 00:45:16,280
Speaker 9: them on platform and they're paid in their country, allowing

946
00:45:16,320 --> 00:45:20,200
Speaker 9: them to keep their money in their country. For context,

947
00:45:20,239 --> 00:45:23,160
Speaker 9: most artists global artists are getting paid in the US

948
00:45:23,280 --> 00:45:26,719
Speaker 9: or the UK since most distribution companies are based there,

949
00:45:27,160 --> 00:45:29,600
Speaker 9: and they get paid in the US, they get taxed

950
00:45:29,640 --> 00:45:31,640
Speaker 9: thirty to forty percent, and then they send it home

951
00:45:31,680 --> 00:45:34,880
Speaker 9: and they get taxed fifteen to thirty percent, which shouldn't happen,

952
00:45:34,920 --> 00:45:38,280
Speaker 9: right if they made their money in Nigeria, they should

953
00:45:38,280 --> 00:45:41,719
Speaker 9: be getting paid in Nigeria. So that's been one of

954
00:45:41,760 --> 00:45:44,000
Speaker 9: the conversations that we've been having primarily with like some

955
00:45:44,040 --> 00:45:46,760
Speaker 9: of these global partnerships, and all of this honestly started

956
00:45:46,800 --> 00:45:50,800
Speaker 9: with Ghana. Our first release was with kWAC Arthur and

957
00:45:50,840 --> 00:45:55,040
Speaker 9: the Continent. He's a pretty big artist out of Ghana,

958
00:45:55,640 --> 00:45:58,120
Speaker 9: and he made five thousand dollars in the first twenty

959
00:45:58,160 --> 00:46:01,160
Speaker 9: four hours on the platform, with eighty percent of the

960
00:46:01,160 --> 00:46:05,080
Speaker 9: fans buying his album in Ghana. Now, we weren't even

961
00:46:05,160 --> 00:46:07,920
Speaker 9: we weren't even set up in January to accept payments

962
00:46:07,960 --> 00:46:10,600
Speaker 9: in Ghana. So these fans were like figuring out how

963
00:46:10,600 --> 00:46:14,239
Speaker 9: to buy the album. They needed US cards and it's

964
00:46:14,360 --> 00:46:16,920
Speaker 9: very complicated to buy something in the US. But it

965
00:46:17,000 --> 00:46:20,480
Speaker 9: allowed us to basically build the infrastructure where now fans

966
00:46:20,480 --> 00:46:24,080
Speaker 9: in Ghana can actually buy releases on even every major

967
00:46:24,120 --> 00:46:27,319
Speaker 9: insights company reached out in the music industry. Why are

968
00:46:27,320 --> 00:46:30,879
Speaker 9: you selling music in Ghana? iTunes ever launched in ghan Right?

969
00:46:31,080 --> 00:46:32,720
Speaker 9: No one's ever sold music in Ghana.

970
00:46:33,000 --> 00:46:33,200
Speaker 7: Wow.

971
00:46:35,560 --> 00:46:39,399
Speaker 9: I mean you think of the Western world, right, they don't.

972
00:46:40,320 --> 00:46:42,600
Speaker 9: I mean, I think the honest answer is they didn't

973
00:46:42,640 --> 00:46:44,960
Speaker 9: think that people had the money for it, right. I

974
00:46:44,960 --> 00:46:48,040
Speaker 9: think when we think of traditionally Africa and Latin America,

975
00:46:48,600 --> 00:46:53,600
Speaker 9: there is this idea that there isn't any money in

976
00:46:53,640 --> 00:46:57,800
Speaker 9: these communities for people to actually spend money on the internet.

977
00:46:58,280 --> 00:47:01,439
Speaker 9: But you think of night for example, there's two hundred

978
00:47:01,480 --> 00:47:03,880
Speaker 9: and twenty five million people, sixty percent of the population

979
00:47:03,920 --> 00:47:07,719
Speaker 9: has a smartphone. Right, These are consumers that no one's

980
00:47:07,840 --> 00:47:12,440
Speaker 9: necessarily even allowing to enter a marketplace. But then you

981
00:47:12,480 --> 00:47:14,799
Speaker 9: think about how many creators are in that ecosystem that

982
00:47:14,840 --> 00:47:19,360
Speaker 9: can benefit from selling directly to that community of people.

983
00:47:19,520 --> 00:47:21,960
Speaker 9: So not I don't want to get too technical, but

984
00:47:22,000 --> 00:47:23,040
Speaker 9: hopefully that will make.

985
00:47:23,280 --> 00:47:29,120
Speaker 5: Information in terms of even as the infrastructure. Because it

986
00:47:29,160 --> 00:47:31,880
Speaker 5: feels and maybe I've read this, it feels like is

987
00:47:31,920 --> 00:47:34,160
Speaker 5: there a label component too, or is that something that

988
00:47:34,200 --> 00:47:37,680
Speaker 5: you guys are looking to or even give mentorship or

989
00:47:37,680 --> 00:47:38,880
Speaker 5: guides inside that space.

990
00:47:40,160 --> 00:47:41,920
Speaker 9: So we're not we partner with labels. I think the

991
00:47:41,960 --> 00:47:44,200
Speaker 9: biggest misconception is that we don't work with labels and

992
00:47:44,200 --> 00:47:48,680
Speaker 9: distribution companies. But about ninety percent of our releases have

993
00:47:48,800 --> 00:47:53,040
Speaker 9: been with distribution companies and record labels. And for us,

994
00:47:53,080 --> 00:47:55,239
Speaker 9: the idea is we want to grow the pie, right,

995
00:47:55,440 --> 00:47:59,160
Speaker 9: we don't want to x anyone out, especially in the ecosystem.

996
00:47:59,200 --> 00:48:00,799
Speaker 9: I think that's where a lot of companies have gone

997
00:48:00,840 --> 00:48:03,520
Speaker 9: to fail in this space, is they say after label,

998
00:48:03,640 --> 00:48:07,120
Speaker 9: after distribution company, befo us. It's like, we know that

999
00:48:07,760 --> 00:48:10,359
Speaker 9: artists have to grow, and the best way to grow

1000
00:48:10,480 --> 00:48:12,239
Speaker 9: is to work with the people who are finance in

1001
00:48:12,280 --> 00:48:14,759
Speaker 9: the industry, but do it in a way where they

1002
00:48:14,800 --> 00:48:17,120
Speaker 9: can get their part and the artists can make their part,

1003
00:48:17,440 --> 00:48:19,680
Speaker 9: and everyone walks away with the data to actually be

1004
00:48:19,680 --> 00:48:23,359
Speaker 9: able to incubate and build sustainable careers. And that's what's

1005
00:48:23,360 --> 00:48:26,320
Speaker 9: allowed us to work with these distributions and label partners.

1006
00:48:26,320 --> 00:48:29,520
Speaker 9: But this is now extended to us working with the DSPs.

1007
00:48:29,760 --> 00:48:29,960
Speaker 4: Right.

1008
00:48:30,080 --> 00:48:33,320
Speaker 9: We didn't want to make enemies in the space because

1009
00:48:33,320 --> 00:48:34,520
Speaker 9: streaming isn't going anywhere.

1010
00:48:34,680 --> 00:48:34,879
Speaker 4: Right.

1011
00:48:35,000 --> 00:48:38,239
Speaker 9: I listened to music on Spotify and Apple Music. Right,

1012
00:48:38,400 --> 00:48:41,640
Speaker 9: That's the same way that I watch Netflix. But I

1013
00:48:41,719 --> 00:48:45,120
Speaker 9: still went to go watch Dooontube right and pay twenty dollars.

1014
00:48:45,200 --> 00:48:45,399
Speaker 4: Right.

1015
00:48:45,480 --> 00:48:48,120
Speaker 9: I could have waited until it hit a Netflix, but

1016
00:48:48,160 --> 00:48:49,640
Speaker 9: I really wanted to watch the film, but I wanted

1017
00:48:49,640 --> 00:48:50,520
Speaker 9: to pay twenty dollars.

1018
00:48:50,600 --> 00:48:50,799
Speaker 4: Right.

1019
00:48:50,880 --> 00:48:54,120
Speaker 9: No one is canceling their Spotify account when they buy

1020
00:48:54,120 --> 00:48:56,840
Speaker 9: an album money even, right, They're doing it to support

1021
00:48:56,840 --> 00:48:59,200
Speaker 9: the artists, get it early because they want it now,

1022
00:48:59,640 --> 00:49:01,359
Speaker 9: and then and it hits streaming, they're going to listen

1023
00:49:01,360 --> 00:49:04,400
Speaker 9: to it on their preferred streaming platform, and it's a

1024
00:49:04,400 --> 00:49:07,719
Speaker 9: new data point, right, and artists sales take l Russell, right,

1025
00:49:08,600 --> 00:49:11,160
Speaker 9: he has what three hundred thousand monthly listeners on Spotify.

1026
00:49:11,480 --> 00:49:14,479
Speaker 9: If that was your everyday artist, you wouldn't even think

1027
00:49:14,520 --> 00:49:18,640
Speaker 9: twice to think that that's a superstar, right, But his

1028
00:49:18,760 --> 00:49:22,279
Speaker 9: community is so strong because he actually sells units, where

1029
00:49:22,280 --> 00:49:24,840
Speaker 9: those three hundred thousand monthly listeners don't even mean anything

1030
00:49:24,920 --> 00:49:27,200
Speaker 9: because you know, he has a community of people which

1031
00:49:27,239 --> 00:49:32,359
Speaker 9: is now a new metric that didn't exist prior to this. Unfortunately,

1032
00:49:32,440 --> 00:49:35,759
Speaker 9: since like the CD era, but CDs and streaming never

1033
00:49:35,800 --> 00:49:37,160
Speaker 9: really collided. Unfortunately.

1034
00:49:37,840 --> 00:49:40,359
Speaker 5: This is I mean, I feel like four years ago

1035
00:49:40,360 --> 00:49:42,800
Speaker 5: we had a conversation with Ryan Leslie. It was the

1036
00:49:42,840 --> 00:49:46,960
Speaker 5: same concept about invest being more. I know he released

1037
00:49:47,000 --> 00:49:49,560
Speaker 5: an album on the platform. Talk about your relationship with

1038
00:49:49,680 --> 00:49:51,240
Speaker 5: him and how that came together.

1039
00:49:51,800 --> 00:49:55,399
Speaker 9: Man, it's interesting. I was on Ryan Leslie's super falling

1040
00:49:55,440 --> 00:49:57,680
Speaker 9: in high school. Man. I thought I was texting Ryan

1041
00:49:57,800 --> 00:50:01,399
Speaker 9: Leslie and it turns out that I was tech ry.

1042
00:50:01,640 --> 00:50:06,280
Speaker 9: And what's crazy is I got a call October second,

1043
00:50:06,320 --> 00:50:08,400
Speaker 9: the day after the launch when we did with l

1044
00:50:08,520 --> 00:50:12,040
Speaker 9: Russell or the MVP launch, and it was a call

1045
00:50:12,080 --> 00:50:14,840
Speaker 9: and it was I pick up and I was like hello.

1046
00:50:15,040 --> 00:50:18,000
Speaker 9: He was like yo, it's Ryan. I'm like Ryan, Oh,

1047
00:50:18,080 --> 00:50:20,080
Speaker 9: Ryan Leslie, and I was like, all right, and I

1048
00:50:20,120 --> 00:50:23,319
Speaker 9: hang up. Calls began since He's like, I'm gonna send

1049
00:50:23,320 --> 00:50:25,040
Speaker 9: you zoom link and we jump on zoom and he's

1050
00:50:25,040 --> 00:50:29,560
Speaker 9: sharing his screen of his superphone dashboard superphone dashboard, and

1051
00:50:29,560 --> 00:50:33,080
Speaker 9: he's showing me text messages of me texting Ryan Leslie

1052
00:50:33,080 --> 00:50:37,719
Speaker 9: happy birthday and like from like ten years ago, and

1053
00:50:37,760 --> 00:50:40,000
Speaker 9: he was I was like, this is crazy. You've had

1054
00:50:40,080 --> 00:50:42,640
Speaker 9: my information this whole time that he saw even on

1055
00:50:42,680 --> 00:50:45,520
Speaker 9: his you know, on his feed, and he looked me

1056
00:50:45,600 --> 00:50:47,080
Speaker 9: up and then he looked me up on his super

1057
00:50:47,120 --> 00:50:49,920
Speaker 9: phone and sure enough, I was already there. But I

1058
00:50:50,040 --> 00:50:53,520
Speaker 9: credit Ryan Leslie and Nipsey you know for a lot

1059
00:50:53,560 --> 00:50:55,960
Speaker 9: of what we're doing with even right. They really laid

1060
00:50:55,960 --> 00:51:00,000
Speaker 9: out the blueprint of direct to consumer, owning your relationship

1061
00:51:00,080 --> 00:51:03,200
Speaker 9: with your fans, building community because they've been doing it.

1062
00:51:03,239 --> 00:51:06,840
Speaker 9: And we released Ryan Leslie's new album you Know My

1063
00:51:06,960 --> 00:51:09,920
Speaker 9: Speed in January if this year, on the platform, two

1064
00:51:09,960 --> 00:51:14,200
Speaker 9: weeks before DSPs, and it was crazy one to do

1065
00:51:14,239 --> 00:51:16,200
Speaker 9: that with someone that I've admired for a long time,

1066
00:51:16,400 --> 00:51:19,279
Speaker 9: right as an innovator that he is into space, but

1067
00:51:19,400 --> 00:51:24,719
Speaker 9: also to see his fan base from ten years ago, right,

1068
00:51:24,880 --> 00:51:27,880
Speaker 9: still buying his new album today and engage with the

1069
00:51:27,920 --> 00:51:31,520
Speaker 9: platform in this way. It just spoke volumes, right because

1070
00:51:31,760 --> 00:51:34,960
Speaker 9: it worked back then and it works now, but now

1071
00:51:35,000 --> 00:51:37,160
Speaker 9: every artist can do it. Right Back then, you know,

1072
00:51:37,480 --> 00:51:40,160
Speaker 9: there was more loopholes that Ryan had. The technology wasn't

1073
00:51:40,160 --> 00:51:43,000
Speaker 9: where it was at now. So now every artist can

1074
00:51:43,040 --> 00:51:46,560
Speaker 9: go and build in this model that you know, And

1075
00:51:46,600 --> 00:51:48,960
Speaker 9: it was interesting to also learn that Ryan was one

1076
00:51:49,000 --> 00:51:52,680
Speaker 9: of the people behind right Nipsey Hustle and working really

1077
00:51:52,680 --> 00:51:56,480
Speaker 9: closely with Ntsey as well. So yeah, and then you know,

1078
00:51:56,520 --> 00:51:59,960
Speaker 9: I think beyond that, just like the personal component of him,

1079
00:52:00,080 --> 00:52:02,359
Speaker 9: like giving us the stambover appooval and being like I'm

1080
00:52:02,360 --> 00:52:04,160
Speaker 9: gonna drop He could have dropped this olbum on his website.

1081
00:52:04,200 --> 00:52:05,960
Speaker 9: He literally could have, and he decided to come to

1082
00:52:06,040 --> 00:52:10,160
Speaker 9: even which you know still doesn't feel real personally for me.

1083
00:52:10,800 --> 00:52:14,879
Speaker 7: Right, So you said that French has he knows how

1084
00:52:14,880 --> 00:52:17,799
Speaker 7: to market it? What how do you market it?

1085
00:52:18,520 --> 00:52:20,520
Speaker 9: I think knowing how to talk to your audience I

1086
00:52:20,520 --> 00:52:25,760
Speaker 9: think is important. Right, This isn't There's nothing passive about

1087
00:52:25,800 --> 00:52:30,120
Speaker 9: selling products, right, Music has been very passive, both on

1088
00:52:30,440 --> 00:52:33,960
Speaker 9: the creator side and on the consumer side, and this

1089
00:52:34,040 --> 00:52:36,480
Speaker 9: breaks that barrier, right, this isn't I'm gonna just put

1090
00:52:36,480 --> 00:52:39,160
Speaker 9: a link in my bio or a little story of

1091
00:52:39,800 --> 00:52:42,319
Speaker 9: This requires the artist to go and say, look, I

1092
00:52:42,360 --> 00:52:44,879
Speaker 9: have this body of work, and I know you're gonna

1093
00:52:44,920 --> 00:52:46,920
Speaker 9: go look for it, but you got to come get

1094
00:52:46,920 --> 00:52:49,000
Speaker 9: it from me. You can get it everywhere else later,

1095
00:52:49,040 --> 00:52:50,480
Speaker 9: but if you want it today, you got to come

1096
00:52:50,520 --> 00:52:55,520
Speaker 9: get it from me. And that message just gravitates for people.

1097
00:52:55,680 --> 00:52:55,879
Speaker 4: Right.

1098
00:52:56,000 --> 00:52:59,680
Speaker 9: It makes when we think about the word like conscious consumer, right,

1099
00:53:00,080 --> 00:53:02,600
Speaker 9: care about where our food comes from. We'd rather go

1100
00:53:02,640 --> 00:53:04,440
Speaker 9: to a local coffee shop than Starbucks.

1101
00:53:04,480 --> 00:53:04,640
Speaker 4: Right.

1102
00:53:04,680 --> 00:53:07,160
Speaker 9: That makes up about eighty percent of the US population,

1103
00:53:07,280 --> 00:53:10,480
Speaker 9: and it's growing beyond just the US. It allows people

1104
00:53:10,520 --> 00:53:14,360
Speaker 9: to feel good about how they consume something, and I

1105
00:53:14,360 --> 00:53:15,960
Speaker 9: think beyond that too, Right, I think one of the

1106
00:53:15,960 --> 00:53:18,880
Speaker 9: big questions that comes up is what stops people from

1107
00:53:18,960 --> 00:53:23,600
Speaker 9: leaking the music? Right, Like I pay for it? We

1108
00:53:23,680 --> 00:53:26,399
Speaker 9: also people bring up that question. I could talk about

1109
00:53:26,400 --> 00:53:28,880
Speaker 9: all the like logistical things that we do and all

1110
00:53:28,920 --> 00:53:31,320
Speaker 9: the you know, security that we have on the platform,

1111
00:53:31,960 --> 00:53:35,759
Speaker 9: but I start leading with anyone who actually ever used

1112
00:53:35,760 --> 00:53:38,680
Speaker 9: the LimeWire, Right, I'm sure did you guys ever use.

1113
00:53:39,520 --> 00:53:41,279
Speaker 4: Naps before that? Right?

1114
00:53:41,320 --> 00:53:44,160
Speaker 9: Like would you trust linewire in your computer today.

1115
00:53:45,920 --> 00:53:46,360
Speaker 7: I don't know.

1116
00:53:46,400 --> 00:53:48,480
Speaker 9: I don't think so, you know, I think that's that's

1117
00:53:48,480 --> 00:53:52,040
Speaker 9: the argument that I start with, right, Like, pirrating music

1118
00:53:52,800 --> 00:53:56,520
Speaker 9: was a thing that happened because the Internet felt like

1119
00:53:56,560 --> 00:54:00,239
Speaker 9: this big world. But it's so it was inconvenient to do, right,

1120
00:54:00,239 --> 00:54:02,319
Speaker 9: You have to download the music, find the song if

1121
00:54:02,320 --> 00:54:03,200
Speaker 9: it wasn't soldiable.

1122
00:54:05,960 --> 00:54:10,880
Speaker 4: Everybody know that Soldier Man and the Club turned into soldiable.

1123
00:54:10,840 --> 00:54:13,200
Speaker 9: You know, and then you have to upload it, right,

1124
00:54:13,320 --> 00:54:17,600
Speaker 9: Like people are willing to pay for convenience and that

1125
00:54:17,600 --> 00:54:21,359
Speaker 9: that just doesn't people forget how small the piracy industry is.

1126
00:54:22,440 --> 00:54:24,680
Speaker 9: And I think that's one side, But the other side,

1127
00:54:24,800 --> 00:54:27,040
Speaker 9: we of course have every security tool that you can

1128
00:54:27,080 --> 00:54:30,759
Speaker 9: think of, from audible Magic to pegs. When you check

1129
00:54:30,800 --> 00:54:34,040
Speaker 9: out the app, you can't take screenshots or screen recordings

1130
00:54:34,080 --> 00:54:36,440
Speaker 9: on the platform, and we monitor them. So when you

1131
00:54:36,480 --> 00:54:38,799
Speaker 9: take a screenshot, we will monitor that on the back end.

1132
00:54:39,320 --> 00:54:41,600
Speaker 9: We've never had a leak on the platform, right, including

1133
00:54:41,600 --> 00:54:46,120
Speaker 9: our high profile releases like French The Lorens of the Worlds.

1134
00:54:46,200 --> 00:54:48,600
Speaker 9: And you know that's something that I think our partners

1135
00:54:48,600 --> 00:54:50,440
Speaker 9: with me look at and it required time. Right, We've

1136
00:54:50,440 --> 00:54:52,680
Speaker 9: been doing this, not for two years and people have

1137
00:54:52,760 --> 00:54:53,239
Speaker 9: to see it.

1138
00:54:53,320 --> 00:54:53,480
Speaker 4: Right.

1139
00:54:53,560 --> 00:54:55,279
Speaker 9: It's one thing to say we have never had leaks

1140
00:54:55,280 --> 00:54:57,400
Speaker 9: on the platform. It's another thing to actually.

1141
00:54:57,320 --> 00:54:59,319
Speaker 7: How does the label, Like, does the label have to

1142
00:54:59,360 --> 00:55:02,200
Speaker 7: approve the artist one hundred percent? Yeah, how does that work?

1143
00:55:02,680 --> 00:55:04,799
Speaker 9: So the way that the revenue split on even it's

1144
00:55:04,800 --> 00:55:08,239
Speaker 9: fifty percent is considered music, fifty percent is considered access.

1145
00:55:08,400 --> 00:55:13,080
Speaker 9: So what that means is the actual transaction for the

1146
00:55:13,200 --> 00:55:17,640
Speaker 9: music is only fifty percent. So we can argue that

1147
00:55:19,080 --> 00:55:21,080
Speaker 9: fans are actually coming for the artists, so maybe it's

1148
00:55:21,160 --> 00:55:23,040
Speaker 9: less on the music side, but the truth is the

1149
00:55:23,080 --> 00:55:26,040
Speaker 9: fans wouldn't go if the music wasn't there. So fifty

1150
00:55:26,040 --> 00:55:28,799
Speaker 9: percent gets paid directly to the artists, and then the

1151
00:55:28,840 --> 00:55:31,200
Speaker 9: fifty goes to the label. If a fan pays twenty

1152
00:55:31,200 --> 00:55:34,480
Speaker 9: five dollars right after Evan's cut, ten goes to the artists,

1153
00:55:34,520 --> 00:55:36,200
Speaker 9: ten goes to the label. That's more than they were

1154
00:55:36,200 --> 00:55:37,160
Speaker 9: profiting on seasons.

1155
00:55:37,200 --> 00:55:40,279
Speaker 7: So like so they haven't they've never had an issue

1156
00:55:40,280 --> 00:55:42,440
Speaker 7: where they they told the artists you can't do this,

1157
00:55:42,600 --> 00:55:43,680
Speaker 7: or they discourage the artists.

1158
00:55:43,680 --> 00:55:44,080
Speaker 4: I'm doing it.

1159
00:55:45,000 --> 00:55:47,279
Speaker 9: Oh, one hundred percent. People have said all the time, Yeah,

1160
00:55:47,360 --> 00:55:49,320
Speaker 9: the label, the label one hundred percent.

1161
00:55:49,760 --> 00:55:52,160
Speaker 7: Okay, they have wiships with Apple or Spotify.

1162
00:55:51,840 --> 00:55:55,400
Speaker 9: Or no, they sit idea. It's never on the DSP side. Honestly,

1163
00:55:55,440 --> 00:55:58,080
Speaker 9: a lot of it is always accounting. You have to

1164
00:55:58,120 --> 00:56:02,520
Speaker 9: understand that labels are built on a system where payouts

1165
00:56:02,520 --> 00:56:04,719
Speaker 9: are on a three month basis, right. Artists aren't just

1166
00:56:04,719 --> 00:56:08,120
Speaker 9: paid to the three months after every streaming period. Labels

1167
00:56:08,120 --> 00:56:09,480
Speaker 9: are also paid to the three months.

1168
00:56:09,600 --> 00:56:09,759
Speaker 4: Right.

1169
00:56:09,840 --> 00:56:12,640
Speaker 9: Some of my biggest conversations with labels and distributors has

1170
00:56:12,640 --> 00:56:15,480
Speaker 9: been what are you You're going to pay us daily?

1171
00:56:15,760 --> 00:56:15,840
Speaker 5: Like?

1172
00:56:16,040 --> 00:56:17,959
Speaker 9: Can you pay us once a month?

1173
00:56:18,600 --> 00:56:19,440
Speaker 4: They don't want to get paid.

1174
00:56:19,480 --> 00:56:21,399
Speaker 9: They don't want to get paid day because they don't

1175
00:56:21,440 --> 00:56:23,399
Speaker 9: know how to they don't have the infrastructure for it,

1176
00:56:23,920 --> 00:56:25,879
Speaker 9: which is a part of the problem. And I think

1177
00:56:25,880 --> 00:56:28,440
Speaker 9: that's where the education side for us where I'm always

1178
00:56:28,520 --> 00:56:30,279
Speaker 9: very transparent, you know. I think I have one of

1179
00:56:30,320 --> 00:56:33,160
Speaker 9: the conversations that I had with a distributor, I was like,

1180
00:56:33,239 --> 00:56:35,400
Speaker 9: you sure you want to get paid daily? And they're like, no,

1181
00:56:35,440 --> 00:56:36,560
Speaker 9: we want to check at the end of the month.

1182
00:56:36,600 --> 00:56:38,280
Speaker 9: And I'm like, you don't know about a treasury account,

1183
00:56:38,400 --> 00:56:41,440
Speaker 9: like and they looked at the room and they're just like,

1184
00:56:41,480 --> 00:56:43,719
Speaker 9: can we even do that, and I was just like, well,

1185
00:56:43,760 --> 00:56:46,120
Speaker 9: if you don't, I will, right, Like I could escrow

1186
00:56:46,200 --> 00:56:50,440
Speaker 9: this money and fold it and build interest, but you

1187
00:56:50,480 --> 00:56:53,359
Speaker 9: should be doing that, right like we shouldn't. And now

1188
00:56:53,360 --> 00:56:55,399
Speaker 9: we have partners that actually did that, right. They this

1189
00:56:55,440 --> 00:56:58,000
Speaker 9: is a whole new revenue model as a platform. But

1190
00:56:58,040 --> 00:57:01,160
Speaker 9: since we're paying them daily, they can actually crow interest

1191
00:57:01,239 --> 00:57:05,319
Speaker 9: on their revenue. Because when fans pay for subscriptions every

1192
00:57:05,360 --> 00:57:10,239
Speaker 9: single month, right, ten dollars or twelve thirteen, whatever it is,

1193
00:57:10,719 --> 00:57:13,080
Speaker 9: and they don't pay the labels until three months later,

1194
00:57:13,120 --> 00:57:16,000
Speaker 9: how much interest did that platform already make on that

1195
00:57:16,080 --> 00:57:17,560
Speaker 9: money before they pay out?

1196
00:57:18,320 --> 00:57:18,560
Speaker 4: Right?

1197
00:57:18,760 --> 00:57:21,480
Speaker 9: And again it depends on what I'm talking to. Something

1198
00:57:21,520 --> 00:57:22,680
Speaker 9: that I talk to people and they're just look at

1199
00:57:22,720 --> 00:57:26,240
Speaker 9: me like I'm crazy, But I think that's the value.

1200
00:57:26,280 --> 00:57:28,360
Speaker 9: And I say the same thing to artists, right like

1201
00:57:29,280 --> 00:57:31,400
Speaker 9: every I mean, I try to educate as much as

1202
00:57:31,440 --> 00:57:34,960
Speaker 9: I can of like, you know, different tools. Me and

1203
00:57:35,040 --> 00:57:37,080
Speaker 9: La Russell always talks about differential whether it's like a

1204
00:57:37,080 --> 00:57:42,240
Speaker 9: new bike he should check out managing his expenses. I

1205
00:57:42,280 --> 00:57:44,520
Speaker 9: think that's been probably something that we want to dive

1206
00:57:44,560 --> 00:57:45,920
Speaker 9: into a little bit more. And we have some other

1207
00:57:45,920 --> 00:57:47,520
Speaker 9: stuff that we're going to be announcing this year on

1208
00:57:47,800 --> 00:57:50,080
Speaker 9: just financial literacy for our partners, because it's one thing

1209
00:57:50,120 --> 00:57:52,480
Speaker 9: to help people make their first dollar, the first one

1210
00:57:52,480 --> 00:57:56,320
Speaker 9: thousand in music, which is happening every day on the platform.

1211
00:57:56,640 --> 00:57:58,640
Speaker 9: It's another thing of like what should you do with

1212
00:57:58,680 --> 00:58:02,520
Speaker 9: that money now? A business because in many, in many ways,

1213
00:58:02,560 --> 00:58:05,600
Speaker 9: we are transitioning in artists from a hobbyist to an

1214
00:58:05,680 --> 00:58:08,160
Speaker 9: actual business the moment they make their first one thousand,

1215
00:58:08,280 --> 00:58:09,920
Speaker 9: ten thousand from music.

1216
00:58:11,360 --> 00:58:15,480
Speaker 5: But yeah, you brought up security, and is this s

1217
00:58:15,600 --> 00:58:17,400
Speaker 5: because I'm thinking I remember those days.

1218
00:58:17,800 --> 00:58:21,200
Speaker 4: It was the reason I think that the piracy is

1219
00:58:21,200 --> 00:58:22,680
Speaker 4: going to tell because like where would you put it?

1220
00:58:22,760 --> 00:58:23,200
Speaker 4: Right before?

1221
00:58:23,240 --> 00:58:24,720
Speaker 5: We would burn it and put it on a CD?

1222
00:58:25,120 --> 00:58:26,840
Speaker 5: Put that your car, those things to play it on.

1223
00:58:27,200 --> 00:58:29,360
Speaker 5: Then you had the MP three players. Those things are

1224
00:58:29,400 --> 00:58:32,240
Speaker 5: kind of going away now. So what are the childs

1225
00:58:32,280 --> 00:58:35,720
Speaker 5: of security now? Because most of I think the number

1226
00:58:35,760 --> 00:58:39,320
Speaker 5: one asset now is the data, right, Like that's the

1227
00:58:39,360 --> 00:58:41,880
Speaker 5: goal of the generation. So what measures are you putting

1228
00:58:41,880 --> 00:58:44,280
Speaker 5: in place? How much time in your team spending on

1229
00:58:45,000 --> 00:58:47,680
Speaker 5: always updating security and making sure that that data protection

1230
00:58:47,760 --> 00:58:48,200
Speaker 5: is in place?

1231
00:58:48,280 --> 00:58:50,600
Speaker 9: Oh man, it's I mean that's probably been the most

1232
00:58:50,640 --> 00:58:53,680
Speaker 9: expensive thing that we've spent on in the last since

1233
00:58:53,840 --> 00:58:58,560
Speaker 9: our beta launched last March to now. It's primarily around

1234
00:58:58,600 --> 00:59:01,560
Speaker 9: the infrastructure, and we have these incredible tools that.

1235
00:59:01,520 --> 00:59:02,040
Speaker 4: We work with.

1236
00:59:02,160 --> 00:59:05,760
Speaker 9: Right Stripe is our back end infrastructure for all payments,

1237
00:59:06,160 --> 00:59:08,320
Speaker 9: so we never actually have to hold any of that

1238
00:59:08,400 --> 00:59:12,400
Speaker 9: information that's held by Stripe, and the same thing on

1239
00:59:12,440 --> 00:59:16,400
Speaker 9: the data side with AWS. So AWS is basically our

1240
00:59:16,440 --> 00:59:19,760
Speaker 9: back end and maybe everyone's back end right now, so

1241
00:59:19,840 --> 00:59:22,360
Speaker 9: we never want to take on any of that liability

1242
00:59:22,360 --> 00:59:24,960
Speaker 9: and hold any of that data. We work with our partners.

1243
00:59:25,040 --> 00:59:27,080
Speaker 9: And now even for our CRM tool where you get

1244
00:59:27,080 --> 00:59:29,800
Speaker 9: the emails to phone numbers, we work with Superphone, So

1245
00:59:29,840 --> 00:59:32,440
Speaker 9: all of that is powered by Superphone and they actually

1246
00:59:32,480 --> 00:59:35,520
Speaker 9: hold all of the data on their servers and they

1247
00:59:35,560 --> 00:59:38,320
Speaker 9: have all of the tools already built out. And I think,

1248
00:59:38,440 --> 00:59:41,560
Speaker 9: you know, anytime you're building a new product, instead of

1249
00:59:41,560 --> 00:59:44,440
Speaker 9: trying to rebuild you know, the wheel, just work with

1250
00:59:44,480 --> 00:59:46,920
Speaker 9: the service providers that are already in space. So we're

1251
00:59:46,920 --> 00:59:51,360
Speaker 9: fully compliant across not just the US, but also Europe,

1252
00:59:51,520 --> 00:59:54,520
Speaker 9: Asia and anywhere where our partners.

1253
00:59:54,120 --> 00:59:57,000
Speaker 4: Are six So super Phone has always been a CRM

1254
00:59:57,040 --> 00:59:57,720
Speaker 4: that you guys use.

1255
00:59:58,320 --> 01:00:00,600
Speaker 9: We get that there are first CRM, so we don't

1256
01:00:00,640 --> 01:00:03,400
Speaker 9: have a CRM tool before that, before all of the

1257
01:00:03,480 --> 01:00:06,000
Speaker 9: data would just live on Strike. That's good on the transaction.

1258
01:00:06,200 --> 01:00:08,360
Speaker 7: So you say you have ten thousand people on the platform,

1259
01:00:08,360 --> 01:00:10,280
Speaker 7: ten thousand artists, all people have applied.

1260
01:00:10,840 --> 01:00:12,800
Speaker 9: We have a little bit over forty thousand on the

1261
01:00:12,840 --> 01:00:15,080
Speaker 9: wait lists, So how do you decide who gets are

1262
01:00:15,200 --> 01:00:18,160
Speaker 9: and who doesn't. So the best way to get artists

1263
01:00:18,200 --> 01:00:20,520
Speaker 9: on the platform is to work with a distribution partner.

1264
01:00:20,640 --> 01:00:23,720
Speaker 9: So we use our distribution partners as like a KYC process.

1265
01:00:23,760 --> 01:00:26,440
Speaker 9: Since we are dealing with payments, there's a lot of

1266
01:00:26,760 --> 01:00:30,760
Speaker 9: logistical paperwork that goes into actually paying people daily. So

1267
01:00:31,200 --> 01:00:33,600
Speaker 9: assuming that they don't have a distribution partner, then it's

1268
01:00:33,640 --> 01:00:36,160
Speaker 9: like a four to six week process of getting them

1269
01:00:36,160 --> 01:00:37,600
Speaker 9: onboarded directly through Strike.

1270
01:00:37,960 --> 01:00:40,240
Speaker 7: It's a distribution like Distro Kids something like that.

1271
01:00:40,640 --> 01:00:43,680
Speaker 9: I can announci any of the district partners yet, but yes,

1272
01:00:43,760 --> 01:00:46,720
Speaker 9: it's like the DIY distribution partners up to like your

1273
01:00:46,720 --> 01:00:50,400
Speaker 9: more premium distributors as well, and then labels as well,

1274
01:00:50,400 --> 01:00:51,800
Speaker 9: and like their subsidiaries as well.

1275
01:00:53,280 --> 01:00:55,520
Speaker 5: Is there a max number or an ideal number that

1276
01:00:55,560 --> 01:00:57,880
Speaker 5: we're looking for as a benchmark within the first year.

1277
01:00:58,800 --> 01:01:03,520
Speaker 9: Honestly, first artists users, My number was fifty thousand this year, right,

1278
01:01:03,600 --> 01:01:05,600
Speaker 9: I was like, I want to help fifty thousand artists

1279
01:01:05,600 --> 01:01:08,280
Speaker 9: make their first one thousand dollars go in direct to consumer.

1280
01:01:09,480 --> 01:01:12,560
Speaker 9: I think it's been a snowball effect in the last

1281
01:01:12,560 --> 01:01:16,800
Speaker 9: three months where now we're on track to probably on

1282
01:01:16,880 --> 01:01:19,560
Speaker 9: board over a million artists by Q three of this year,

1283
01:01:20,160 --> 01:01:22,520
Speaker 9: and really just making sure that we have the infrastructure

1284
01:01:22,800 --> 01:01:25,160
Speaker 9: in place to really serve those artists. I think it's

1285
01:01:25,160 --> 01:01:26,800
Speaker 9: one thing to offer a tool, but if you don't

1286
01:01:26,800 --> 01:01:30,720
Speaker 9: have the tools to make sure that they're successful, it's

1287
01:01:30,720 --> 01:01:33,280
Speaker 9: not You know, we have partners that have millions of

1288
01:01:33,360 --> 01:01:35,280
Speaker 9: artists on their distribution channels that are like, we want

1289
01:01:35,280 --> 01:01:37,680
Speaker 9: to make everyone and even artists, and we're just like,

1290
01:01:37,720 --> 01:01:39,960
Speaker 9: now let's start. We'd like the crawl walk run model.

1291
01:01:40,040 --> 01:01:43,720
Speaker 9: As a company, we understand that, you know, the relationship

1292
01:01:43,760 --> 01:01:46,680
Speaker 9: that we have with our artists partners is our priority.

1293
01:01:46,760 --> 01:01:48,440
Speaker 9: Number one. We have to do right by our artists

1294
01:01:48,440 --> 01:01:50,880
Speaker 9: before just trying to you know, push volume.

1295
01:01:51,200 --> 01:01:52,040
Speaker 4: Do artists join?

1296
01:01:52,640 --> 01:01:52,920
Speaker 7: Free?

1297
01:01:53,280 --> 01:01:55,960
Speaker 9: Is one hundred percent free, So the platform is free,

1298
01:01:56,200 --> 01:01:59,240
Speaker 9: no subscription on the artist side or on the fan side.

1299
01:02:00,080 --> 01:02:02,720
Speaker 7: A plan for the company going forward? Is it to

1300
01:02:02,760 --> 01:02:03,800
Speaker 7: sell them a few years?

1301
01:02:03,960 --> 01:02:04,280
Speaker 4: Is it?

1302
01:02:04,400 --> 01:02:04,960
Speaker 7: What's to do?

1303
01:02:05,600 --> 01:02:08,919
Speaker 9: I think I think we're ways away before we think

1304
01:02:08,960 --> 01:02:11,120
Speaker 9: of like what the next stage of the platform. I

1305
01:02:11,160 --> 01:02:13,320
Speaker 9: think for me right now, the biggest priority has been

1306
01:02:13,480 --> 01:02:15,200
Speaker 9: how do we build something sustainable?

1307
01:02:15,840 --> 01:02:16,080
Speaker 4: Right?

1308
01:02:16,120 --> 01:02:19,520
Speaker 9: I think building anything for a quick flip is never

1309
01:02:19,560 --> 01:02:22,880
Speaker 9: going to be worthed for anyone, you know. I think

1310
01:02:22,960 --> 01:02:27,320
Speaker 9: we've had numerous conversations around acquisition with every partner that

1311
01:02:27,360 --> 01:02:29,520
Speaker 9: you the first person that comes to mind, We've talked

1312
01:02:29,560 --> 01:02:32,600
Speaker 9: to them and I told them the same thing. I

1313
01:02:32,600 --> 01:02:36,680
Speaker 9: think it makes more sense for us to build what

1314
01:02:36,680 --> 01:02:40,160
Speaker 9: we're building right now in an intentionable way, an intentional way. Sorry,

1315
01:02:41,200 --> 01:02:43,840
Speaker 9: before we even get to that point. I mean I

1316
01:02:43,920 --> 01:02:46,520
Speaker 9: talk about it every quarter with our board. Right it's like,

1317
01:02:47,520 --> 01:02:49,120
Speaker 9: are we going for an IPO? Are we going for

1318
01:02:49,160 --> 01:02:51,880
Speaker 9: an exit? I think, let's help. If we do right

1319
01:02:51,960 --> 01:02:54,480
Speaker 9: by the artists on the platform, will everything else will

1320
01:02:54,480 --> 01:02:59,400
Speaker 9: come right? How do we help fifty one hundred thousand

1321
01:02:59,480 --> 01:03:02,400
Speaker 9: artists became the next lit Russell right that can incubate

1322
01:03:02,440 --> 01:03:05,800
Speaker 9: and build sustainable careers without having to deal with the

1323
01:03:05,880 --> 01:03:09,360
Speaker 9: vanity metrics that the music industry is kind of fueled

1324
01:03:09,440 --> 01:03:10,680
Speaker 9: everyone to think that they need.

1325
01:03:11,520 --> 01:03:13,240
Speaker 4: So do you vision as a unicorn?

1326
01:03:13,280 --> 01:03:16,320
Speaker 5: Because I'm thinking from a suspicious standpoint, is like, all right,

1327
01:03:16,360 --> 01:03:18,440
Speaker 5: I know how many customers I have on a yearly basis,

1328
01:03:18,520 --> 01:03:22,240
Speaker 5: multi basis, I can calculate that to get evaluation or

1329
01:03:22,360 --> 01:03:23,000
Speaker 5: is it just.

1330
01:03:23,000 --> 01:03:25,600
Speaker 4: Shall be basing on the amount of revenue that we're

1331
01:03:25,600 --> 01:03:29,040
Speaker 4: bringing in, right, billion dollar evaluator? Like what are we

1332
01:03:29,120 --> 01:03:29,440
Speaker 4: looking at?

1333
01:03:29,560 --> 01:03:33,440
Speaker 9: I think I personally believe in the data is showing

1334
01:03:33,520 --> 01:03:37,120
Speaker 9: that we can grow the music industry's global revenue by

1335
01:03:37,160 --> 01:03:41,160
Speaker 9: fifteen to twenty percent in the next two years based

1336
01:03:41,200 --> 01:03:43,600
Speaker 9: on the amount of consumer trends that we're seeing on

1337
01:03:43,760 --> 01:03:46,760
Speaker 9: platform and the amount of interest that we're getting from fans.

1338
01:03:47,080 --> 01:03:49,880
Speaker 9: But also artists that have the amount of artists who've

1339
01:03:49,880 --> 01:03:53,040
Speaker 9: been releasing music on streaming platforms for the past ten years,

1340
01:03:53,520 --> 01:03:56,440
Speaker 9: who can't even make fifteen dollars a month from streaming,

1341
01:03:56,480 --> 01:03:58,480
Speaker 9: but are coming to the platform and making tens and

1342
01:03:58,560 --> 01:04:03,880
Speaker 9: thousands of dollars. The whole market of artists that streaming

1343
01:04:03,960 --> 01:04:08,160
Speaker 9: doesn't really benefit, but now they can use their revenue

1344
01:04:08,160 --> 01:04:11,560
Speaker 9: and the community from even to help fuel their streaming, right,

1345
01:04:11,640 --> 01:04:15,320
Speaker 9: so they can build on two businesses. So I mean

1346
01:04:15,600 --> 01:04:17,840
Speaker 9: thinking of that in mind, fifteen to twenty percent one

1347
01:04:17,920 --> 01:04:20,560
Speaker 9: hundred percent believe even will be a unit porn.

1348
01:04:20,640 --> 01:04:21,880
Speaker 4: Yeah, I think it makes a lot of sense.

1349
01:04:21,920 --> 01:04:24,680
Speaker 5: Like you see legacy artists and they'll put out an

1350
01:04:24,680 --> 01:04:27,560
Speaker 5: album as oh they only sold eight thousand units. Oh

1351
01:04:27,600 --> 01:04:30,600
Speaker 5: they only know I mean on Billboard, and it's likes

1352
01:04:30,640 --> 01:04:33,880
Speaker 5: that really indication of their fan base, whereas now if

1353
01:04:33,920 --> 01:04:36,840
Speaker 5: they go direct eight thousand, it's a different look.

1354
01:04:37,280 --> 01:04:39,480
Speaker 9: And we do releases with legacy artists all the time, right,

1355
01:04:39,560 --> 01:04:41,920
Speaker 9: like those are It's always incredible for me to work

1356
01:04:41,960 --> 01:04:44,200
Speaker 9: with an artist that, like I was a huge fan

1357
01:04:44,280 --> 01:04:46,120
Speaker 9: of maybe ten years ago, and they released on the

1358
01:04:46,120 --> 01:04:50,280
Speaker 9: platform and the DSPs don't really care for anymore, Right,

1359
01:04:50,280 --> 01:04:52,920
Speaker 9: they're not gonna end up on a rap cavia not playing.

1360
01:04:53,640 --> 01:04:55,840
Speaker 9: But for us, we know that there's an audience, there's

1361
01:04:55,880 --> 01:04:58,200
Speaker 9: a couple thousand people who are willing to pay. Because

1362
01:04:58,320 --> 01:05:00,680
Speaker 9: those a thousand or so people have around for the

1363
01:05:00,760 --> 01:05:03,280
Speaker 9: last ten to fifteen years of their career and end

1364
01:05:03,360 --> 01:05:05,880
Speaker 9: up making more money than they were going to generate

1365
01:05:05,920 --> 01:05:06,880
Speaker 9: off of streaming alone.

1366
01:05:07,040 --> 01:05:09,200
Speaker 5: And we can see if you look at ticket sales

1367
01:05:09,240 --> 01:05:12,360
Speaker 5: from shows, a lot of shows they're still performing, so

1368
01:05:12,840 --> 01:05:15,840
Speaker 5: there's still a play there where people are still engage

1369
01:05:15,880 --> 01:05:16,960
Speaker 5: with the concept that they're career.

1370
01:05:17,400 --> 01:05:19,080
Speaker 9: And you've seen that now, I mean you've seen legacy.

1371
01:05:19,240 --> 01:05:22,200
Speaker 9: Like think about hip hop in general. There's artists that

1372
01:05:22,240 --> 01:05:24,520
Speaker 9: can tour in the States and sell two hundred tickets,

1373
01:05:24,560 --> 01:05:26,640
Speaker 9: but they go to Europe and they're selling a thousand

1374
01:05:26,720 --> 01:05:32,000
Speaker 9: plus venues because the proximity isn't there, right, And there's

1375
01:05:32,040 --> 01:05:35,040
Speaker 9: these you know, people who have never seen ex artists

1376
01:05:35,040 --> 01:05:38,000
Speaker 9: before in Germany and all of a sudden they want

1377
01:05:38,000 --> 01:05:40,400
Speaker 9: to go and see that artist that they've maybe listened

1378
01:05:40,400 --> 01:05:43,000
Speaker 9: to ten years ago. That doesn't happen just in the States.

1379
01:05:43,000 --> 01:05:45,400
Speaker 9: And then you open up the world. Right, there's only

1380
01:05:45,480 --> 01:05:48,600
Speaker 9: thirty two global touring markets and the planet only ten

1381
01:05:48,640 --> 01:05:50,760
Speaker 9: percent that're going back to that number of like ten

1382
01:05:50,800 --> 01:05:53,480
Speaker 9: percent of the global population will only ever have proximity

1383
01:05:53,480 --> 01:05:56,720
Speaker 9: to their favorite artists. You open it up digitally and

1384
01:05:56,840 --> 01:06:00,120
Speaker 9: it opens up a new without having to exert too

1385
01:06:00,200 --> 01:06:01,000
Speaker 9: much on the artists.

1386
01:06:01,040 --> 01:06:01,280
Speaker 7: Right.

1387
01:06:01,320 --> 01:06:04,240
Speaker 9: I think the artists love even because it's it's not

1388
01:06:04,280 --> 01:06:06,400
Speaker 9: something else that they have to do. It's something that

1389
01:06:06,400 --> 01:06:08,440
Speaker 9: they were already going to do. They're just replacing their

1390
01:06:08,480 --> 01:06:11,680
Speaker 9: pre safe campaign with their by my album campaign.

1391
01:06:13,760 --> 01:06:15,920
Speaker 7: I appreciate you, my brother. So the last quesson I

1392
01:06:15,960 --> 01:06:18,080
Speaker 7: have is like the bundle pack, right, Like, how does

1393
01:06:18,080 --> 01:06:19,560
Speaker 7: that work? Like even when Yupsei when he sold his

1394
01:06:19,600 --> 01:06:23,000
Speaker 7: album one hundred dollars, he had like merch involved, he

1395
01:06:23,040 --> 01:06:25,439
Speaker 7: had tickets to a show. So does your platform allow

1396
01:06:25,480 --> 01:06:26,760
Speaker 7: that or is it just straight music?

1397
01:06:26,920 --> 01:06:29,480
Speaker 9: Yeah, so we call them tears on the platform. So

1398
01:06:30,280 --> 01:06:34,480
Speaker 9: the only most releases have anywhere between four to five

1399
01:06:34,560 --> 01:06:38,520
Speaker 9: access tiers. Sometimes it's pay whatever you want and you

1400
01:06:38,560 --> 01:06:41,960
Speaker 9: get album. We recommend that you price it out right,

1401
01:06:42,040 --> 01:06:44,560
Speaker 9: so maybe it's ten dollars just to listen to the album, right,

1402
01:06:44,560 --> 01:06:48,360
Speaker 9: that's the minimum. Twenty five and you get a virtual

1403
01:06:48,400 --> 01:06:50,800
Speaker 9: at lease party fifty dollars, you get a free t shirt,

1404
01:06:50,840 --> 01:06:54,320
Speaker 9: one hundred dollars, you get a FaceTime call one thousand dollars.

1405
01:06:54,320 --> 01:06:56,360
Speaker 9: I'll come perform the album in your living room, which

1406
01:06:56,360 --> 01:06:58,720
Speaker 9: we've done with this. Like this artist went through the

1407
01:06:58,720 --> 01:07:03,120
Speaker 9: platform and he sold a couple thousand dollars tiers where

1408
01:07:03,160 --> 01:07:05,200
Speaker 9: he would go to people's houses and perform the album,

1409
01:07:05,680 --> 01:07:08,160
Speaker 9: which was crazy that we sell that on the back end.

1410
01:07:08,760 --> 01:07:11,440
Speaker 9: But yeah, you can do tears, we don't necessarily call

1411
01:07:11,480 --> 01:07:16,480
Speaker 9: them bundles because it's not you can't. For example, if

1412
01:07:16,480 --> 01:07:18,480
Speaker 9: you pay a thousand dollars, you would get everything from

1413
01:07:18,480 --> 01:07:21,520
Speaker 9: a thousand under not just the one pack.

1414
01:07:21,720 --> 01:07:23,640
Speaker 7: How do you track that? As far as the response,

1415
01:07:23,680 --> 01:07:26,120
Speaker 7: So the music somebody pays for you, you're going to

1416
01:07:26,160 --> 01:07:28,600
Speaker 7: give them the music or like that. You can't control that,

1417
01:07:28,840 --> 01:07:32,280
Speaker 7: So how do you nab it? Because like soy, somebody's

1418
01:07:32,360 --> 01:07:34,160
Speaker 7: problem for them, they never do anything right and then

1419
01:07:34,480 --> 01:07:36,640
Speaker 7: they look back and they blame you as a blackform.

1420
01:07:36,960 --> 01:07:39,800
Speaker 9: So all of that pieces is really we connect the

1421
01:07:39,920 --> 01:07:43,480
Speaker 9: artists in the fan right post transaction, so there is

1422
01:07:43,520 --> 01:07:47,320
Speaker 9: an open line of communication. The customer support email is

1423
01:07:48,080 --> 01:07:51,560
Speaker 9: the artist support email. Thinking like a Shopify right, we

1424
01:07:51,560 --> 01:07:54,080
Speaker 9: could start a Shopify store today and start selling you know,

1425
01:07:54,120 --> 01:07:57,720
Speaker 9: whatever we want to sell on there. We have to

1426
01:07:57,840 --> 01:08:00,480
Speaker 9: abide and buy that transaction. And then of course that's

1427
01:08:00,480 --> 01:08:02,920
Speaker 9: really where the KYC process comes in with stripe, where

1428
01:08:03,400 --> 01:08:06,560
Speaker 9: if an artist doesn't any refund gets refunded to the

1429
01:08:06,680 --> 01:08:09,200
Speaker 9: artists on their account, even if they already cashed out,

1430
01:08:09,240 --> 01:08:12,160
Speaker 9: that account is associated to their bank account and to

1431
01:08:12,280 --> 01:08:14,600
Speaker 9: that user. And that's where the STRIPE protection comes in

1432
01:08:14,800 --> 01:08:18,000
Speaker 9: as an infrastructure since they fuel you know sixty to

1433
01:08:18,040 --> 01:08:20,120
Speaker 9: seventy percent of the global transactions right now.

1434
01:08:20,240 --> 01:08:24,200
Speaker 7: God it. Well, appreciate it, my brother. Thank you. Tell

1435
01:08:24,240 --> 01:08:26,040
Speaker 7: people the social website and everything to have.

1436
01:08:26,080 --> 01:08:28,800
Speaker 9: Of course, of course download the app, follow us on

1437
01:08:28,800 --> 01:08:33,120
Speaker 9: social media, even dot biz on all social media platforms,

1438
01:08:33,240 --> 01:08:36,800
Speaker 9: or our website, even do biz across the board. But

1439
01:08:36,840 --> 01:08:39,200
Speaker 9: it is just even. I think people think we're called

1440
01:08:39,280 --> 01:08:41,360
Speaker 9: even do biz, but it's really just even. There's just

1441
01:08:41,360 --> 01:08:44,280
Speaker 9: the domain. Maybe one day we can afford the dot com.

1442
01:08:46,360 --> 01:08:48,040
Speaker 7: Thank you, got rocking once to see you next week.

1443
01:08:48,080 --> 01:08:49,400
Speaker 9: Peace pase appreciated.

1444
01:08:49,560 --> 01:08:51,680
Speaker 4: That's sir, all right, bro, appreciate it.

1445
01:08:51,720 --> 01:08:54,400
Speaker 9: Thanks, Thank you. Rats, the rats of a lot of

1446
01:08:54,439 --> 01:08:57,160
Speaker 9: you make thank you great questions.

1447
01:08:57,200 --> 01:08:57,880
Speaker 7: Do let's dog.

1448
01:09:00,040 --> 01:09:01,040
Speaker 4: Which pretty luck.

1449
01:09:02,640 --> 01:09:03,479
Speaker 9: Stake a quick picture?

1450
01:09:04,200 --> 01:09:07,320
Speaker 1: Let me see if an illegal alien from Guatemala charged

1451
01:09:07,479 --> 01:09:11,040
Speaker 1: with raping a child in Massachusetts. An MS thirteen gang

1452
01:09:11,080 --> 01:09:14,920
Speaker 1: member from Al Salvador accused of murdering a Texas man

1453
01:09:15,120 --> 01:09:19,719
Speaker 1: of Venezuelan charged with filming and selling child pornography in Michigan.

1454
01:09:20,120 --> 01:09:23,360
Speaker 1: These are just some of the heinous migrant criminals caught

1455
01:09:23,720 --> 01:09:25,040
Speaker 1: because of President Donald J.

1456
01:09:25,120 --> 01:09:26,080
Speaker 2: Trump's leadership.

1457
01:09:26,360 --> 01:09:29,960
Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

1458
01:09:30,320 --> 01:09:34,080
Speaker 1: Under President Trump, attempted illegal border crossings are at the

1459
01:09:34,120 --> 01:09:37,960
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

1460
01:09:38,000 --> 01:09:41,800
Speaker 1: aliens have been arrested. If you are here illegally, your

1461
01:09:41,920 --> 01:09:46,040
Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

1462
01:09:46,360 --> 01:09:47,040
Speaker 1: and deported.

1463
01:09:47,479 --> 01:09:48,679
Speaker 2: You will never return.

1464
01:09:49,000 --> 01:09:52,000
Speaker 1: But if you register using our CBP home app and

1465
01:09:52,120 --> 01:09:55,000
Speaker 1: leave now, you could be allowed to return legally.

1466
01:09:55,360 --> 01:09:57,559
Speaker 2: Do what's right, leave now.

1467
01:09:57,920 --> 01:10:02,719
Speaker 1: Under President Trump, America's law border and families will be protected.

1468
01:10:02,800 --> 01:10:04,920
Speaker 3: Sponsored by the United States Department of Homeland Security,