1 00:00:00,080 --> 00:00:04,280 Speaker 1: It's time to get inside the Giants Huttle on Giants 2 00:00:04,320 --> 00:00:09,479 Speaker 1: dot Com on the Giants part of the Giants Podcast Network. 3 00:00:09,840 --> 00:00:12,280 Speaker 1: Welcome to the newest edition of the Giant Shuttle Podcast. 4 00:00:12,400 --> 00:00:15,600 Speaker 1: My name is John Schmilk. Today a very special announced 5 00:00:15,640 --> 00:00:17,919 Speaker 1: by the New York Football Giants, and to join us 6 00:00:17,960 --> 00:00:21,240 Speaker 1: to talk about it is our chief commercial officer Pete. Welly, Pete, 7 00:00:21,239 --> 00:00:24,319 Speaker 1: how are you. I'm doing great, John, I'm excited. Camps rolling. 8 00:00:24,360 --> 00:00:25,840 Speaker 1: I mean, we're getting ready to start the season. It's 9 00:00:26,160 --> 00:00:28,720 Speaker 1: it's a great day if you're in football, it absolutely is, 10 00:00:28,840 --> 00:00:31,560 Speaker 1: and a very exciting day for Big Blue. I'm sure 11 00:00:31,560 --> 00:00:33,479 Speaker 1: the fans have seen on social media by now if 12 00:00:33,520 --> 00:00:35,680 Speaker 1: they're listening to this podcast. But why do you give 13 00:00:35,680 --> 00:00:38,040 Speaker 1: a little summary of the big announcement the Giants made 14 00:00:38,080 --> 00:00:40,920 Speaker 1: today in terms of what they might look like in 15 00:00:40,960 --> 00:00:42,840 Speaker 1: a couple of games on the field this year. Yeah, 16 00:00:42,840 --> 00:00:44,919 Speaker 1: I mean, obviously, it's always exciting when you bring back 17 00:00:44,920 --> 00:00:46,680 Speaker 1: a piece of history, and and that's what we did. 18 00:00:46,760 --> 00:00:48,879 Speaker 1: I think from day one, we're looking for ways to 19 00:00:48,920 --> 00:00:52,680 Speaker 1: celebrate the amazing heritage of this organization, and there's no 20 00:00:52,720 --> 00:00:55,279 Speaker 1: better way to do that than through the uniforms and 21 00:00:55,320 --> 00:00:56,960 Speaker 1: so we knew we were going to be releasing some 22 00:00:57,000 --> 00:01:00,000 Speaker 1: new uniforms coming up. You know, obviously, I'm sure we'll 23 00:01:00,000 --> 00:01:02,279 Speaker 1: it into It's a lengthy process, but we had so 24 00:01:02,360 --> 00:01:05,240 Speaker 1: much kind of feedback that people love those uniforms from 25 00:01:05,240 --> 00:01:09,280 Speaker 1: the eighties through that, so many of our great players 26 00:01:09,280 --> 00:01:11,920 Speaker 1: war We thought this was a perfect place to start. Yeah, 27 00:01:12,000 --> 00:01:14,319 Speaker 1: it's it's it's the blue jerseys from the eight six 28 00:01:14,360 --> 00:01:18,160 Speaker 1: Super Bowl, the nineties super Bowl. Uh, a lot of nostalgia. 29 00:01:19,040 --> 00:01:22,120 Speaker 1: Why did you think it was important for ownership for 30 00:01:22,200 --> 00:01:26,880 Speaker 1: the organization to come together to bring these classic legacy 31 00:01:26,959 --> 00:01:29,040 Speaker 1: uniforms back. Well, well, I think it's the only way 32 00:01:29,080 --> 00:01:32,480 Speaker 1: to do it. There's so much experience in this building 33 00:01:32,480 --> 00:01:36,280 Speaker 1: and there's been so many memorable seasons pulling that group together, 34 00:01:36,319 --> 00:01:39,319 Speaker 1: being collaborative and trying to understand, you know, what should 35 00:01:39,319 --> 00:01:41,360 Speaker 1: we do, what should we release, when we should we 36 00:01:41,400 --> 00:01:43,840 Speaker 1: release it, what should it look like? Making sure we're 37 00:01:43,840 --> 00:01:45,840 Speaker 1: getting all those perspectives, And I think, probably more than 38 00:01:45,840 --> 00:01:48,400 Speaker 1: anything else down this is so important to our fans. 39 00:01:48,440 --> 00:01:51,560 Speaker 1: I get so much feedback from fans on uniforms, even 40 00:01:51,680 --> 00:01:53,640 Speaker 1: minor tweaks that we make. We knew there would be 41 00:01:53,680 --> 00:01:56,440 Speaker 1: a keen interest in this Yes, the the presence of 42 00:01:56,480 --> 00:01:59,800 Speaker 1: a thin stripe on the pants, that's a lot of attention. 43 00:01:59,840 --> 00:02:02,720 Speaker 1: I great, when did this process start? Like, when did 44 00:02:02,720 --> 00:02:04,680 Speaker 1: you guys start trying to work on this? Yeah, you know, 45 00:02:04,680 --> 00:02:06,400 Speaker 1: you don't wake up in the morning and decided to 46 00:02:06,480 --> 00:02:08,600 Speaker 1: change uniforms. It takes time. I've been involved with a 47 00:02:08,639 --> 00:02:11,720 Speaker 1: number of these processes and they're all pretty lengthy. We 48 00:02:11,760 --> 00:02:14,320 Speaker 1: started this one about two years ago, and we worked 49 00:02:14,400 --> 00:02:16,640 Speaker 1: very closely with the league. There's a number of standards 50 00:02:16,720 --> 00:02:18,600 Speaker 1: that needs to be met, There's a number of timelines 51 00:02:18,639 --> 00:02:20,640 Speaker 1: that need to be met, so it is a pretty 52 00:02:20,639 --> 00:02:23,720 Speaker 1: involved process. But this one in particular started about two 53 00:02:23,800 --> 00:02:26,240 Speaker 1: years ago, so it's nice to see it come to fruition. Now, 54 00:02:26,280 --> 00:02:28,480 Speaker 1: how did the cup together right? Because you want to 55 00:02:28,520 --> 00:02:31,560 Speaker 1: match the colors exactly, it has to you know, the 56 00:02:31,600 --> 00:02:34,240 Speaker 1: fabrics using the eighties are different than what the fabrics 57 00:02:34,280 --> 00:02:36,880 Speaker 1: are now, so the colors might look different. How did 58 00:02:36,919 --> 00:02:39,280 Speaker 1: you work with the league? I'm sure with Nike right 59 00:02:39,360 --> 00:02:42,840 Speaker 1: with Jackie are equipment director and everybody else to kind 60 00:02:42,840 --> 00:02:45,480 Speaker 1: of make sure this was exactly what you wanted to Yeah. 61 00:02:45,480 --> 00:02:47,920 Speaker 1: I mean we put an internal team together that has 62 00:02:47,960 --> 00:02:50,799 Speaker 1: a lot of experience with the original uniforms, and then 63 00:02:50,800 --> 00:02:52,560 Speaker 1: to your point, we leverage the league to make sure 64 00:02:52,600 --> 00:02:55,480 Speaker 1: we're getting that level of expertise as well. But it 65 00:02:55,600 --> 00:02:58,920 Speaker 1: is critical. You know, all these uniforms, they're never exact right. 66 00:02:58,919 --> 00:03:01,920 Speaker 1: They are always evolve in some way, shape or form, 67 00:03:01,960 --> 00:03:03,880 Speaker 1: but you need to get the colors right. There's certain 68 00:03:03,919 --> 00:03:06,440 Speaker 1: attributes that you need to get right. So we're very 69 00:03:06,560 --> 00:03:08,800 Speaker 1: very careful, very deliberate to make sure that that happened 70 00:03:08,840 --> 00:03:10,440 Speaker 1: in this case. I know you had a very big 71 00:03:10,440 --> 00:03:13,400 Speaker 1: team upstairs to right, neely Shaw, Doug Murphy, who obviously 72 00:03:13,520 --> 00:03:15,400 Speaker 1: is is great in terms of the graphics on our 73 00:03:15,600 --> 00:03:17,920 Speaker 1: history and that sort of stuff. Everyone in our department 74 00:03:17,960 --> 00:03:19,840 Speaker 1: backed in that Swins and all the guys have kind 75 00:03:19,840 --> 00:03:21,880 Speaker 1: of come together here to kind of put it all together. 76 00:03:21,880 --> 00:03:24,440 Speaker 1: And you mentioned Jackie Miles, so you know, this is 77 00:03:24,440 --> 00:03:25,919 Speaker 1: one of the great things about working for the Giants. 78 00:03:25,919 --> 00:03:28,600 Speaker 1: There's a really great connection between business and football sides. 79 00:03:29,200 --> 00:03:32,160 Speaker 1: So from day one, you know, we we've worked with 80 00:03:32,160 --> 00:03:33,720 Speaker 1: football to make sure everybody on that side of the 81 00:03:33,760 --> 00:03:35,720 Speaker 1: house understood exactly what we're gonna do. And because you know, 82 00:03:35,720 --> 00:03:37,640 Speaker 1: when you wear these things and they finally culminates on 83 00:03:37,680 --> 00:03:39,880 Speaker 1: the field, it's a big deal. Guys will be excited 84 00:03:39,880 --> 00:03:42,000 Speaker 1: to wear them, it will be a motivational moment, and 85 00:03:42,040 --> 00:03:43,960 Speaker 1: it can impact things like performance. So we're excited to 86 00:03:43,960 --> 00:03:45,840 Speaker 1: see what happens when we roll them out. I want 87 00:03:45,840 --> 00:03:49,680 Speaker 1: to get to that. We saw the launch video with 88 00:03:49,760 --> 00:03:53,440 Speaker 1: s qwan right. What's been the reaction from the players 89 00:03:53,520 --> 00:03:55,040 Speaker 1: now that they've had some of them had a chance 90 00:03:55,080 --> 00:03:58,120 Speaker 1: to put these on, really see them. What's been the reaction? 91 00:03:58,600 --> 00:04:01,240 Speaker 1: Very good? You know, we and these guys have been 92 00:04:01,240 --> 00:04:03,440 Speaker 1: great because obviously we did not want anything to get 93 00:04:03,440 --> 00:04:05,560 Speaker 1: out early. I think if we can build some momentum, 94 00:04:05,560 --> 00:04:09,080 Speaker 1: excitement and launch it all at one time, you you know, 95 00:04:09,240 --> 00:04:12,560 Speaker 1: the impressions are bigger, the excitement level is bigger. But 96 00:04:12,680 --> 00:04:14,200 Speaker 1: we had to sit with these guys early in the 97 00:04:14,200 --> 00:04:16,120 Speaker 1: process and you go to football and say, hey, who 98 00:04:16,120 --> 00:04:18,200 Speaker 1: should we use for this? Who you think would be 99 00:04:18,200 --> 00:04:20,920 Speaker 1: interested in this. So we obviously shot a lot of 100 00:04:20,920 --> 00:04:24,320 Speaker 1: this on the graphics quite some time ago, and the 101 00:04:24,360 --> 00:04:26,760 Speaker 1: guys were great. They loved him from the minute they 102 00:04:26,760 --> 00:04:28,640 Speaker 1: put him on. I think in a lot of in 103 00:04:28,680 --> 00:04:31,560 Speaker 1: the video and a lot of the other um pieces 104 00:04:31,600 --> 00:04:33,320 Speaker 1: that we use it from a marketing standpoint, you could 105 00:04:33,360 --> 00:04:36,080 Speaker 1: see the level of excitement that they had. But the 106 00:04:36,080 --> 00:04:37,640 Speaker 1: thing that was best about it is knowing that you 107 00:04:37,640 --> 00:04:39,560 Speaker 1: can collaborate with that group. And these guys are all 108 00:04:39,640 --> 00:04:42,080 Speaker 1: high profile guys, and they understood that we wanted to 109 00:04:42,120 --> 00:04:44,039 Speaker 1: keep this quiet until we had a chance to share 110 00:04:44,080 --> 00:04:46,200 Speaker 1: it with the fans. And for that launch video, you 111 00:04:46,200 --> 00:04:48,080 Speaker 1: had a chance to bring back Lawrence Tell or have 112 00:04:48,160 --> 00:04:49,919 Speaker 1: him do that video with say Qualm. What was it 113 00:04:49,960 --> 00:04:51,680 Speaker 1: like bringing LT back into the folding work with her? 114 00:04:51,920 --> 00:04:53,680 Speaker 1: You know, from the day I got here, John, you 115 00:04:53,760 --> 00:04:57,120 Speaker 1: realize pretty quickly that we have this amazing history and 116 00:04:57,160 --> 00:05:00,960 Speaker 1: an incredible base of alumni. The are all very active, 117 00:05:01,040 --> 00:05:03,280 Speaker 1: they're all very well known, and some of these guys 118 00:05:03,320 --> 00:05:06,479 Speaker 1: are incredibly iconic. I have been looking for a way 119 00:05:06,520 --> 00:05:08,839 Speaker 1: to work with LT probably since I got here, and 120 00:05:08,880 --> 00:05:11,919 Speaker 1: we thought this is the perfect moment. I mean, nobody 121 00:05:12,000 --> 00:05:14,479 Speaker 1: really personifies what the Giants were about in that era 122 00:05:14,760 --> 00:05:17,960 Speaker 1: better than him, And needless to say, when we reached out, 123 00:05:18,120 --> 00:05:20,960 Speaker 1: he was excited. He came up. And when he came up, 124 00:05:21,040 --> 00:05:22,760 Speaker 1: not only did we bring him here because we were, 125 00:05:23,480 --> 00:05:25,440 Speaker 1: you know, shooting a lot of the content, he came 126 00:05:25,480 --> 00:05:27,120 Speaker 1: up when he spoke to the team, and it was a. 127 00:05:27,240 --> 00:05:29,760 Speaker 1: It was a really integrated process of getting him into 128 00:05:29,760 --> 00:05:32,920 Speaker 1: the building and bringing back into the family and using 129 00:05:32,920 --> 00:05:34,760 Speaker 1: it for this project. I got to imagine it was 130 00:05:34,760 --> 00:05:37,000 Speaker 1: fun for Sae Kwon to to work with him in 131 00:05:37,120 --> 00:05:39,600 Speaker 1: that capacity to right, Yeah, anythink you know when you 132 00:05:39,640 --> 00:05:41,880 Speaker 1: think about it too, it's a great matchup. LT is 133 00:05:41,880 --> 00:05:44,000 Speaker 1: so well known and obviously Sakan this is an incredibly 134 00:05:44,040 --> 00:05:46,800 Speaker 1: dynamic player, you know, with a huge following and a 135 00:05:46,839 --> 00:05:50,440 Speaker 1: big personality. So bringing those two guys together was a 136 00:05:50,480 --> 00:05:53,000 Speaker 1: lot of fun, and I think you can see how 137 00:05:53,080 --> 00:05:55,880 Speaker 1: much they both enjoyed it in that video production. No. Absolutely, 138 00:05:55,920 --> 00:05:59,839 Speaker 1: And you talk about the alumni, well convenient fellow line 139 00:06:00,040 --> 00:06:02,160 Speaker 1: could have Lawrence Dale or Carl Banks happens to run 140 00:06:02,200 --> 00:06:04,359 Speaker 1: a clothing company now and you guys are working with 141 00:06:04,400 --> 00:06:06,200 Speaker 1: him and tell us about it. Yeah, you know Carl 142 00:06:06,440 --> 00:06:10,240 Speaker 1: talking about assets, there's and resources incredible with his background, 143 00:06:10,279 --> 00:06:13,360 Speaker 1: what he did here, how revered he is as a player, 144 00:06:13,480 --> 00:06:16,120 Speaker 1: and then how accomplished he is in the apparel space. 145 00:06:16,480 --> 00:06:18,480 Speaker 1: And obviously he's still a giant or he works on 146 00:06:18,480 --> 00:06:21,320 Speaker 1: a number of productions and broadcast for us. So there 147 00:06:21,360 --> 00:06:23,400 Speaker 1: really isn't a better person to get involved in something 148 00:06:23,440 --> 00:06:27,440 Speaker 1: like this and Carl's done some really cool retro pieces 149 00:06:27,480 --> 00:06:30,080 Speaker 1: before and now we had a chance to kind of 150 00:06:30,120 --> 00:06:31,600 Speaker 1: dive in and find out what are the things we 151 00:06:31,640 --> 00:06:34,599 Speaker 1: want to roll out in conjunction with this uniform release, 152 00:06:34,640 --> 00:06:37,080 Speaker 1: and we worked closely with Carl. He recommended a number 153 00:06:37,080 --> 00:06:40,880 Speaker 1: of things. Obviously his brand is producing some product. But yeah, 154 00:06:40,920 --> 00:06:42,720 Speaker 1: that's really cool because a lot of us associated with 155 00:06:42,720 --> 00:06:44,000 Speaker 1: what we wore on the sidelines or some of the 156 00:06:44,000 --> 00:06:47,840 Speaker 1: players war You look at the eighties videos like there 157 00:06:47,880 --> 00:06:49,720 Speaker 1: were in Starter Jack, it's like, on the side, that's 158 00:06:49,720 --> 00:06:51,760 Speaker 1: what they wore back then. Yeah, so it's definitely it's 159 00:06:51,760 --> 00:06:54,760 Speaker 1: definitely a retro play so far. The feedback we've gotten 160 00:06:54,760 --> 00:06:56,720 Speaker 1: in this great. It'll be fun to see people break 161 00:06:56,760 --> 00:06:59,440 Speaker 1: these out during the season, especially when we're wearing the uniforms. 162 00:06:59,560 --> 00:07:01,520 Speaker 1: So when I'm lin folks that Giant season tickets are 163 00:07:01,560 --> 00:07:04,400 Speaker 1: on sale now for the season. In addition to ticket savings, 164 00:07:04,400 --> 00:07:07,800 Speaker 1: membership benefits include access to exclusive events, experiences, pre sales, 165 00:07:07,800 --> 00:07:10,000 Speaker 1: and more. You can lock in your seat starting at 166 00:07:10,040 --> 00:07:13,440 Speaker 1: just one dollars called eight eight eight n YG. Visit 167 00:07:13,520 --> 00:07:17,119 Speaker 1: giants dot com slash tickets for more information. You mentioned 168 00:07:17,120 --> 00:07:19,720 Speaker 1: the apparel, Well, it's gonna come out kind of in waves, right, 169 00:07:19,960 --> 00:07:22,640 Speaker 1: So you have the two games, you have Chicago and Washington. 170 00:07:22,720 --> 00:07:24,360 Speaker 1: Those are the games that the Giants will be wearing 171 00:07:24,400 --> 00:07:27,400 Speaker 1: these uniforms, and you have half the line coming out 172 00:07:27,440 --> 00:07:29,240 Speaker 1: for the first and then the heavier stuff for the second. 173 00:07:29,560 --> 00:07:31,760 Speaker 1: And the thing that jumped out to me because my dad, 174 00:07:31,840 --> 00:07:33,560 Speaker 1: he attended the eighty six Super Bowl, was a huge 175 00:07:33,560 --> 00:07:36,080 Speaker 1: Giant fan growing up. He had that blue sweater with 176 00:07:36,240 --> 00:07:39,240 Speaker 1: like the red stripes. So just talk about the timing 177 00:07:39,320 --> 00:07:42,160 Speaker 1: when those are coming out and just kind of why 178 00:07:42,240 --> 00:07:44,200 Speaker 1: that was so important to make sure you time those 179 00:07:44,200 --> 00:07:45,840 Speaker 1: out the way you did. Yeah, I mean we wanted 180 00:07:45,880 --> 00:07:47,440 Speaker 1: to come out when right about the same time we're 181 00:07:47,480 --> 00:07:49,480 Speaker 1: gonna actually where the jerseys on the field. But I 182 00:07:49,480 --> 00:07:51,360 Speaker 1: think you know, weren't ending John you And when you 183 00:07:51,440 --> 00:07:53,480 Speaker 1: do something like this, you have an obligation to do 184 00:07:53,520 --> 00:07:55,640 Speaker 1: a lot of research and be really deliberate and strategic 185 00:07:55,680 --> 00:07:58,239 Speaker 1: and look back and see what what was that era 186 00:07:58,800 --> 00:08:01,200 Speaker 1: all about? So obviously, you know, the way we designed 187 00:08:01,200 --> 00:08:03,720 Speaker 1: the uniform we think reflects that, But how we decided 188 00:08:03,760 --> 00:08:05,760 Speaker 1: on those pieces we think reflects that as well. If 189 00:08:05,760 --> 00:08:07,920 Speaker 1: people go out and just you know, they're searching the Internet, 190 00:08:07,920 --> 00:08:10,200 Speaker 1: they can see a lot of photos of some pretty 191 00:08:10,240 --> 00:08:13,560 Speaker 1: prominent giants and on the fielding off the field, wearing 192 00:08:13,600 --> 00:08:16,040 Speaker 1: those pieces. So we thought that was important to connect 193 00:08:16,040 --> 00:08:17,880 Speaker 1: it to and then roll the products out and make 194 00:08:17,920 --> 00:08:20,360 Speaker 1: them available about the same time that the jersey comes out. 195 00:08:20,440 --> 00:08:22,640 Speaker 1: I mean Bill Parcels wearing the giant sweater. I mean 196 00:08:22,680 --> 00:08:24,960 Speaker 1: that's as iconic as it gets, right, I mean that 197 00:08:25,080 --> 00:08:27,480 Speaker 1: that that's what he did. And I mentioned the two games, right, 198 00:08:27,480 --> 00:08:29,680 Speaker 1: you have the Bears on October two, then you have 199 00:08:29,760 --> 00:08:32,440 Speaker 1: Washington the other home game on December fourth? Why did 200 00:08:32,440 --> 00:08:34,199 Speaker 1: you pick those two games that? You know, we call 201 00:08:34,240 --> 00:08:35,720 Speaker 1: him the schedule as soon as we get it every 202 00:08:35,800 --> 00:08:37,800 Speaker 1: year and try to decide, you know, what themes do 203 00:08:37,800 --> 00:08:39,800 Speaker 1: we want to drop on certain days. And as part 204 00:08:39,800 --> 00:08:41,600 Speaker 1: of this process, we went back and look at those 205 00:08:41,600 --> 00:08:43,760 Speaker 1: Super Bowl seasons and you know, quickly realize that we 206 00:08:43,760 --> 00:08:46,880 Speaker 1: were We played Chicago and Washington UM during a couple 207 00:08:46,920 --> 00:08:50,280 Speaker 1: of those runs, and there's such historic franchises as well 208 00:08:50,320 --> 00:08:51,760 Speaker 1: in the days that they fall, and we thought that 209 00:08:51,800 --> 00:08:54,040 Speaker 1: would be the perfect fit to roll these out and 210 00:08:54,040 --> 00:08:56,160 Speaker 1: that the fans could really get excited and kind of 211 00:08:56,160 --> 00:08:59,160 Speaker 1: connect back to the history because we're playing franchises that 212 00:08:59,240 --> 00:09:01,320 Speaker 1: have strong histories of their own. Now, for fans that 213 00:09:01,360 --> 00:09:03,080 Speaker 1: are trying to decide, well, what games am I going 214 00:09:03,160 --> 00:09:05,400 Speaker 1: to attend this year? Besides the uniforms, what are their 215 00:09:05,440 --> 00:09:07,320 Speaker 1: special things will be happening at those two games, Well, 216 00:09:07,360 --> 00:09:08,880 Speaker 1: first of all, you want to be at those games 217 00:09:08,960 --> 00:09:11,400 Speaker 1: because if you're going to truly celebrate the history of 218 00:09:11,400 --> 00:09:13,160 Speaker 1: the team, we're going to try to take you back 219 00:09:13,200 --> 00:09:16,520 Speaker 1: in time. Everything that's done around those games are going 220 00:09:16,600 --> 00:09:19,640 Speaker 1: to be thematically tied to that history. So when you 221 00:09:19,720 --> 00:09:21,560 Speaker 1: walk in the building and you see the end zones, 222 00:09:22,000 --> 00:09:23,559 Speaker 1: you'll remember them. When you walk in and see the 223 00:09:23,600 --> 00:09:25,720 Speaker 1: graphics on the walls, you'll understand what we're doing when 224 00:09:25,760 --> 00:09:28,000 Speaker 1: you hear the music that's being played, when you see 225 00:09:28,040 --> 00:09:30,080 Speaker 1: some of the video graphics that go up, and you 226 00:09:30,080 --> 00:09:32,280 Speaker 1: see how we integrate alumni and the merchandise that we 227 00:09:32,320 --> 00:09:34,160 Speaker 1: tie in, the giveaway that we're doing at the game, 228 00:09:34,600 --> 00:09:37,240 Speaker 1: which is a retro pennant, all that stuff is connected 229 00:09:37,280 --> 00:09:39,200 Speaker 1: to that part of our history. So you know, if 230 00:09:39,240 --> 00:09:41,280 Speaker 1: you're a Giants fan, a longtime Giants fan, and you 231 00:09:41,320 --> 00:09:44,760 Speaker 1: have fond memories of that window and those two Super Bowls, 232 00:09:44,840 --> 00:09:47,079 Speaker 1: you're gonna want to be here old school redhead zones 233 00:09:47,120 --> 00:09:50,400 Speaker 1: with the blue lettering and the helmet. Check it out. Yeah, 234 00:09:50,440 --> 00:09:51,960 Speaker 1: it's just fun to able to do that. You know, 235 00:09:51,960 --> 00:09:53,640 Speaker 1: they go back and look at what was done before 236 00:09:53,679 --> 00:09:55,240 Speaker 1: and then put a little bit of a modern twist 237 00:09:55,280 --> 00:09:59,080 Speaker 1: on it. But you know, these fans, um, they're just 238 00:09:59,120 --> 00:10:02,000 Speaker 1: so focused on the Giants brand and it means so 239 00:10:02,080 --> 00:10:04,360 Speaker 1: much to them. That's why any little change, you know, 240 00:10:04,440 --> 00:10:07,080 Speaker 1: we'll create an uproar in some ways, typically positive, but 241 00:10:07,120 --> 00:10:09,080 Speaker 1: you're gonna hear from your fans when you do anything. 242 00:10:09,360 --> 00:10:10,920 Speaker 1: So we really want to do it right and make 243 00:10:10,960 --> 00:10:14,880 Speaker 1: this bigger than just a uniform launch and LT also contributing. 244 00:10:14,920 --> 00:10:16,319 Speaker 1: You guys are gonna have a bit of a sweepstakes 245 00:10:16,320 --> 00:10:18,240 Speaker 1: to win some ulty memorability, a lot of a lot 246 00:10:18,240 --> 00:10:19,840 Speaker 1: of fun stuff coming on, so we'll be doing some 247 00:10:19,840 --> 00:10:21,960 Speaker 1: sweepstakes along with it. So basically, we'll have a week 248 00:10:21,960 --> 00:10:24,800 Speaker 1: long celebration leading up to the games, and then when 249 00:10:24,840 --> 00:10:26,600 Speaker 1: you get to the games, you're gonna understand that thematic 250 00:10:26,640 --> 00:10:28,040 Speaker 1: as well. But there will be a lot of opportunities 251 00:10:28,120 --> 00:10:30,520 Speaker 1: for people to engage during the weeks leading up to 252 00:10:30,559 --> 00:10:32,880 Speaker 1: those legacy games. Hey, Giant fans, don't miss on your 253 00:10:32,920 --> 00:10:35,959 Speaker 1: chance to experience a premier hospitality experience watching Giant games, 254 00:10:36,040 --> 00:10:38,840 Speaker 1: world class concerts in two is a Giant Sweet partner. 255 00:10:39,040 --> 00:10:41,559 Speaker 1: Limited full season locations are available or places of depositive 256 00:10:41,559 --> 00:10:45,000 Speaker 1: for individual games called e n Y give is a 257 00:10:45,040 --> 00:10:48,480 Speaker 1: Giants dot com slash suites for more information. All right, 258 00:10:48,559 --> 00:10:51,200 Speaker 1: let's get into the nitty gritty on the uniforms themselves, Pete, 259 00:10:51,360 --> 00:10:54,280 Speaker 1: because you can look at the Giants Twitter account social 260 00:10:54,280 --> 00:10:58,199 Speaker 1: media feeds see what they look like. You mentioned this before. 261 00:10:58,640 --> 00:11:01,000 Speaker 1: What are some of the rules and requirements you guys 262 00:11:01,040 --> 00:11:04,120 Speaker 1: had to work with the NFL to get this to 263 00:11:04,200 --> 00:11:07,400 Speaker 1: happen and get it in there for two games? Yeah, 264 00:11:07,480 --> 00:11:10,040 Speaker 1: it was. It's pretty specific, you know. Like I said, 265 00:11:10,040 --> 00:11:14,319 Speaker 1: it definitely represents the previous uniform, but jerseys, as you know, 266 00:11:14,360 --> 00:11:17,439 Speaker 1: have changed considerably since then. A little bit tighter, just 267 00:11:17,480 --> 00:11:19,240 Speaker 1: a little bit, yeah, a little bit. I mean, they're 268 00:11:19,280 --> 00:11:21,800 Speaker 1: definitely more fitted than they were before. So, you know, 269 00:11:21,840 --> 00:11:26,360 Speaker 1: every aspect of it is modernized or evolved. It definitely 270 00:11:26,400 --> 00:11:28,400 Speaker 1: reflects the jerseys that you're used to seeing on those 271 00:11:28,400 --> 00:11:30,640 Speaker 1: guys from that era, but when they put them on, 272 00:11:30,840 --> 00:11:33,640 Speaker 1: it's gonna look like a modern day jersey. But we 273 00:11:33,720 --> 00:11:36,240 Speaker 1: do have a few things that are discoverable. Is the 274 00:11:36,240 --> 00:11:38,439 Speaker 1: way that I would put it, so, for instance, inside 275 00:11:38,480 --> 00:11:41,000 Speaker 1: the neckline. There's not many teams have done this, you know, 276 00:11:41,040 --> 00:11:43,319 Speaker 1: we put a heritage slogan on there. Once a Giant, 277 00:11:43,360 --> 00:11:46,200 Speaker 1: Always a Giant. So every single player when they put 278 00:11:46,200 --> 00:11:48,640 Speaker 1: that uniform on, that's going to be inside the neckline 279 00:11:48,640 --> 00:11:50,880 Speaker 1: of their jersey, which I think, you know, one it's 280 00:11:50,880 --> 00:11:52,439 Speaker 1: gonna be great when we sell the jerseys, and that's 281 00:11:52,480 --> 00:11:53,800 Speaker 1: a part of it, and you can get your own 282 00:11:54,240 --> 00:11:57,040 Speaker 1: a powerful message, you know, to deliver to your players 283 00:11:57,400 --> 00:11:59,520 Speaker 1: when they step up on game day. And there's so many, 284 00:11:59,600 --> 00:12:01,720 Speaker 1: so much to the Giants history. We thought that that 285 00:12:01,800 --> 00:12:03,640 Speaker 1: was probably one of the more iconic aspects and we 286 00:12:03,679 --> 00:12:05,960 Speaker 1: wanted to make sure it was included. Yeah, But otherwise, 287 00:12:06,000 --> 00:12:08,480 Speaker 1: these uniforms are pretty much identical right to what they 288 00:12:08,520 --> 00:12:10,280 Speaker 1: had in the in the eighties and nineties. Yeah, I mean, 289 00:12:10,280 --> 00:12:12,920 Speaker 1: the pianist colors are there, the way the numbers are outlined, 290 00:12:12,960 --> 00:12:16,640 Speaker 1: the block letters on the name plates all very similar. 291 00:12:16,800 --> 00:12:18,240 Speaker 1: And you know, the one thing we certainly don't want 292 00:12:18,240 --> 00:12:20,199 Speaker 1: to leave out as the helmet. I was gonna go 293 00:12:20,280 --> 00:12:21,720 Speaker 1: there next, go ahead, Yeah, I mean, one of the 294 00:12:21,760 --> 00:12:23,760 Speaker 1: things that made this possible is the League is allowing 295 00:12:23,840 --> 00:12:26,040 Speaker 1: us to wear a couple of different helmet designs this year, 296 00:12:26,160 --> 00:12:28,720 Speaker 1: so we could go back to that Navy helmet with 297 00:12:28,760 --> 00:12:31,440 Speaker 1: the giant script on it that is so incredibly popular. 298 00:12:32,200 --> 00:12:34,840 Speaker 1: So that to me ties the entire thing together. So 299 00:12:34,920 --> 00:12:36,839 Speaker 1: to see it all, you know, we did a lot 300 00:12:36,880 --> 00:12:39,920 Speaker 1: of shots of the guys just in uniforms when they 301 00:12:40,040 --> 00:12:42,319 Speaker 1: run out on the field and they're wearing it all 302 00:12:42,320 --> 00:12:45,160 Speaker 1: tied together with that iconic helmet. That's gonna be a 303 00:12:45,160 --> 00:12:47,560 Speaker 1: real special moment. And it's funny. You wouldn't think it, 304 00:12:47,800 --> 00:12:50,959 Speaker 1: but the white face mask makes a difference, like the 305 00:12:51,000 --> 00:12:53,360 Speaker 1: way it's just different than the gray and the way 306 00:12:53,360 --> 00:12:55,880 Speaker 1: it pops every every piece of it. I'm looking at 307 00:12:55,920 --> 00:12:57,400 Speaker 1: it now, and there was a picture of Phil Simms 308 00:12:57,480 --> 00:12:59,960 Speaker 1: on your wall and he obviously wore that uniform. Well, 309 00:13:00,040 --> 00:13:01,440 Speaker 1: what one of the things that we also tried to 310 00:13:01,440 --> 00:13:04,560 Speaker 1: do during this entire kind of marketing exercises, We wanted 311 00:13:04,600 --> 00:13:08,600 Speaker 1: to really juxtapose old versus new, so all those memories 312 00:13:08,600 --> 00:13:11,800 Speaker 1: came flooding back. If you're gonna see Phil Simpson that uniform, 313 00:13:11,800 --> 00:13:13,880 Speaker 1: we want to show jan Daniel Jones in that uniform right, 314 00:13:13,880 --> 00:13:15,920 Speaker 1: if you see Rodney happen the uniform. We want to 315 00:13:16,400 --> 00:13:18,880 Speaker 1: Quan in that uniform. If you're gonna see lt in it. 316 00:13:19,840 --> 00:13:22,840 Speaker 1: We wanted to show Leonard or as Ease in that uniform. 317 00:13:22,840 --> 00:13:24,440 Speaker 1: We think it's just really cool way for people to 318 00:13:24,480 --> 00:13:25,640 Speaker 1: kind of look and go, oh my god, this is 319 00:13:25,679 --> 00:13:28,200 Speaker 1: what they wore then, this is how it's evolved, this 320 00:13:28,240 --> 00:13:30,000 Speaker 1: is what it is now. This is the players that 321 00:13:30,040 --> 00:13:31,640 Speaker 1: wore it back then. These are the players that are 322 00:13:31,640 --> 00:13:33,160 Speaker 1: wearing and now. We thought that it would be a 323 00:13:33,200 --> 00:13:35,520 Speaker 1: fun way to bring it back. Absolutely, how does this 324 00:13:35,600 --> 00:13:37,640 Speaker 1: work in conjunction then with the Color Rush with the 325 00:13:37,640 --> 00:13:40,480 Speaker 1: white with with the kind of the retro white uniforms 326 00:13:40,480 --> 00:13:43,960 Speaker 1: they've won the last few years with the same type 327 00:13:43,960 --> 00:13:45,840 Speaker 1: of Giant's helmet, but it was a different color. So 328 00:13:46,080 --> 00:13:48,160 Speaker 1: side of those two works still a different color. We're 329 00:13:48,200 --> 00:13:51,000 Speaker 1: gonna be wearing the white Color Rush once this year. 330 00:13:51,040 --> 00:13:52,599 Speaker 1: I'm not sure we're in the time frame where I 331 00:13:52,600 --> 00:13:54,320 Speaker 1: can disclose that or not, but we'll be wearing it 332 00:13:54,360 --> 00:13:58,160 Speaker 1: again this year. Again, great feedback on that last year, 333 00:13:58,600 --> 00:14:00,599 Speaker 1: so we're excited to keep it than our pal And 334 00:14:00,640 --> 00:14:02,840 Speaker 1: that's the other thing about these jerseys, Like these jerseys 335 00:14:02,920 --> 00:14:05,840 Speaker 1: in this uniform can stay a part of what we're doing, 336 00:14:05,920 --> 00:14:08,280 Speaker 1: So I would anticipate seeing it again next year. Yeah, 337 00:14:08,280 --> 00:14:11,319 Speaker 1: I would imagine. And obviously merchandise sales has something to 338 00:14:11,320 --> 00:14:13,320 Speaker 1: do with it when the league makes these decisions, right, 339 00:14:13,520 --> 00:14:15,480 Speaker 1: But I got to imagine that if if teams want 340 00:14:15,480 --> 00:14:17,160 Speaker 1: to get more creative with this sort of stuff, that 341 00:14:17,160 --> 00:14:18,960 Speaker 1: the lead is probably going to become more permissive as 342 00:14:19,000 --> 00:14:20,800 Speaker 1: they move forward, as long as it remains in the 343 00:14:20,840 --> 00:14:23,040 Speaker 1: safety standards. Yeah. Well, you know, I spent ten years 344 00:14:23,040 --> 00:14:25,240 Speaker 1: in the NBA, and um we had a number of 345 00:14:25,240 --> 00:14:28,680 Speaker 1: different variations for uniforms and they're all they're all popular. 346 00:14:28,720 --> 00:14:30,880 Speaker 1: You know, some would move more than others. But it 347 00:14:30,880 --> 00:14:32,880 Speaker 1: was fun to be able to experiment and be a 348 00:14:32,880 --> 00:14:35,760 Speaker 1: little entrepreneurial with what you were doing. It's nice now 349 00:14:35,760 --> 00:14:38,880 Speaker 1: that we have that a little bit more optionality in 350 00:14:38,920 --> 00:14:40,920 Speaker 1: the NFL to do these kind of things. It's it's 351 00:14:41,000 --> 00:14:42,920 Speaker 1: it's a fun exercise. And again, especially when you have 352 00:14:42,960 --> 00:14:46,120 Speaker 1: this kind of history to draw from, you're really you're 353 00:14:46,160 --> 00:14:48,680 Speaker 1: only limited by your creativity. So these are really fun 354 00:14:48,680 --> 00:14:50,400 Speaker 1: projects to work on, and I'm excited that we can 355 00:14:50,400 --> 00:14:52,120 Speaker 1: bring it for the fans. And we talked about the 356 00:14:52,120 --> 00:14:53,720 Speaker 1: people in house that made that happen. But I know 357 00:14:53,880 --> 00:14:56,000 Speaker 1: Quest is also one of the presenting sponsors this and 358 00:14:56,040 --> 00:14:57,800 Speaker 1: they've played a big role in this as well. Yeah, 359 00:14:57,880 --> 00:14:59,800 Speaker 1: you know, they've been a long time sponsor of the Giants, 360 00:14:59,800 --> 00:15:01,880 Speaker 1: and we brought this to them and they immediately jumped 361 00:15:01,920 --> 00:15:04,560 Speaker 1: on board and understood, you know, the legacy position and 362 00:15:04,560 --> 00:15:06,840 Speaker 1: being connected to it. And Quest has been a big player, 363 00:15:07,480 --> 00:15:09,480 Speaker 1: uh in this market for quite some time and obviously 364 00:15:09,560 --> 00:15:11,840 Speaker 1: was a big player recently within the pandemic, and so 365 00:15:12,000 --> 00:15:14,320 Speaker 1: we thought they'd be the perfect partner and we collaborate 366 00:15:14,400 --> 00:15:15,800 Speaker 1: with with them on this. A lot of the things 367 00:15:15,800 --> 00:15:17,560 Speaker 1: you're gonna see on game day or the result of 368 00:15:17,600 --> 00:15:20,560 Speaker 1: those discussions, fans are gonna say, why can't you wear 369 00:15:20,600 --> 00:15:22,720 Speaker 1: these more than twice? Why can't you wear the colors 370 00:15:22,760 --> 00:15:25,440 Speaker 1: more than once? Yeah? I hear that a lot. Yeah, 371 00:15:25,640 --> 00:15:27,400 Speaker 1: and that would be fun, I think. But you know, 372 00:15:27,600 --> 00:15:29,280 Speaker 1: I think one of the things that make this unique 373 00:15:29,280 --> 00:15:31,440 Speaker 1: is if you wear it too much, then it's not different, 374 00:15:31,600 --> 00:15:33,360 Speaker 1: not specially. Yeah. So I think, you know, I think 375 00:15:33,360 --> 00:15:35,440 Speaker 1: we picked the right games. I think we built the 376 00:15:35,480 --> 00:15:37,840 Speaker 1: platforms out the right way. I'm really looking forward to 377 00:15:37,840 --> 00:15:40,200 Speaker 1: the response from those I'm looking forward to the guys 378 00:15:40,480 --> 00:15:43,840 Speaker 1: officially wearing them, you know, for the first time, um, 379 00:15:43,920 --> 00:15:46,000 Speaker 1: on a game day. So this is gonna be a 380 00:15:46,040 --> 00:15:48,480 Speaker 1: lot of fun. I think, Um, to your point, this 381 00:15:48,520 --> 00:15:49,840 Speaker 1: is what makes it really special is the fact that 382 00:15:49,880 --> 00:15:51,400 Speaker 1: you can't do this every day since they have you 383 00:15:51,440 --> 00:15:54,080 Speaker 1: in front of me. One question I get surprisingly often 384 00:15:54,120 --> 00:15:57,000 Speaker 1: on Twitter fans love the right jerseys from like the 385 00:15:57,040 --> 00:16:00,920 Speaker 1: early two thousands, any shot, Uh, you know, I never 386 00:16:00,920 --> 00:16:02,880 Speaker 1: want to rule anything out, John, but what I will 387 00:16:02,920 --> 00:16:05,320 Speaker 1: say is, you know, we put a five year plan 388 00:16:05,440 --> 00:16:09,520 Speaker 1: together that started, uh a couple of years ago, and 389 00:16:09,840 --> 00:16:12,040 Speaker 1: I don't think it's a secret that will be celebrating 390 00:16:12,120 --> 00:16:14,240 Speaker 1: our Hunter anniversary here in the near future. So there's 391 00:16:14,240 --> 00:16:16,400 Speaker 1: a lot of exciting things on the horizon. Can you 392 00:16:16,440 --> 00:16:18,520 Speaker 1: give it? Can you hint at anything for fans? Can 393 00:16:18,560 --> 00:16:21,080 Speaker 1: you give them a little taste? You know, I'm really 394 00:16:21,120 --> 00:16:23,520 Speaker 1: lucant to do that. A lot of stuff still kind 395 00:16:23,520 --> 00:16:25,760 Speaker 1: of in the planning phase, but I think, UM, a 396 00:16:25,800 --> 00:16:28,240 Speaker 1: lot of stuff that our fans will be excited about. Well, 397 00:16:28,240 --> 00:16:29,760 Speaker 1: we can't wait to say it, Pete. Anything else you 398 00:16:29,800 --> 00:16:31,160 Speaker 1: want to say to the fans out there as we 399 00:16:31,240 --> 00:16:33,200 Speaker 1: head the training camp. No, just it's great to have 400 00:16:33,240 --> 00:16:34,880 Speaker 1: you back. I mean, it's exciting that we're open for 401 00:16:34,920 --> 00:16:37,960 Speaker 1: camp again. It's been two years since we've had fans here. Um, 402 00:16:38,000 --> 00:16:41,000 Speaker 1: we did, you know, have the fan fests last year 403 00:16:41,080 --> 00:16:42,680 Speaker 1: and we're keeping it so, you know, we've got a 404 00:16:42,680 --> 00:16:44,640 Speaker 1: bunch of moments where people want to come out and 405 00:16:44,680 --> 00:16:47,400 Speaker 1: experience this new generation of Giants football, which it is 406 00:16:47,480 --> 00:16:49,560 Speaker 1: right with a new gym and a new coach, a 407 00:16:49,600 --> 00:16:51,800 Speaker 1: lot of young players, this is the perfect time to 408 00:16:51,840 --> 00:16:53,480 Speaker 1: do it. So we would love to see a camp 409 00:16:53,480 --> 00:16:54,920 Speaker 1: and we'd love to see people at our fan fests 410 00:16:54,920 --> 00:16:56,520 Speaker 1: on August five. And by the way, you mentioned the 411 00:16:56,560 --> 00:16:58,440 Speaker 1: coaching GM so I'll a see this TOOA fans always 412 00:16:58,440 --> 00:17:00,320 Speaker 1: ask this to me, what has it been like and 413 00:17:00,400 --> 00:17:03,680 Speaker 1: what is the building like With Joe Shane kind of 414 00:17:03,720 --> 00:17:05,600 Speaker 1: at the top of the pyramid and obviously Brian Dable 415 00:17:05,680 --> 00:17:06,960 Speaker 1: right next to him as the head coach, how is 416 00:17:06,960 --> 00:17:08,679 Speaker 1: it different and and what does it like work with him? 417 00:17:08,720 --> 00:17:10,800 Speaker 1: I mean, like I've been in professional sports for twenty 418 00:17:10,800 --> 00:17:15,080 Speaker 1: three years, I've never seen it better. These guys understand culture, 419 00:17:15,800 --> 00:17:19,960 Speaker 1: they understand collaboration and alignment, and from the minute they've 420 00:17:20,000 --> 00:17:25,000 Speaker 1: got here, they have not stopped working. So even by asmosis, right, 421 00:17:25,040 --> 00:17:28,000 Speaker 1: it's brought up, I think the level in every aspect 422 00:17:28,000 --> 00:17:29,840 Speaker 1: of what we do, even projects like this, right, we 423 00:17:29,840 --> 00:17:31,760 Speaker 1: don't let those guys down. So we're making sure we're 424 00:17:31,800 --> 00:17:34,119 Speaker 1: trying to cover off and every single aspect to make 425 00:17:34,119 --> 00:17:37,560 Speaker 1: it as good as possible. But these guys are incredible 426 00:17:37,880 --> 00:17:40,359 Speaker 1: teammates and I'm looking forward to being part of what 427 00:17:40,400 --> 00:17:42,360 Speaker 1: they build and we all look forward to seeing that. Pete, 428 00:17:42,359 --> 00:17:43,879 Speaker 1: thank you so much of the time. We appreciate it. 429 00:17:43,880 --> 00:17:46,480 Speaker 1: You're welcome, Pete Well with the Giants Chief Commercial Officers, 430 00:17:46,480 --> 00:17:48,119 Speaker 1: we thank you for joining us on today's episode of 431 00:17:48,119 --> 00:17:51,000 Speaker 1: the Giant Subtle Podcast. My name is John Schmilk. Has 432 00:17:51,000 --> 00:17:53,560 Speaker 1: been a long slot folk with the season is finally 433 00:17:53,600 --> 00:17:55,399 Speaker 1: upon us with training camp. Can wait to see you 434 00:17:55,440 --> 00:17:57,639 Speaker 1: out to hope we see your practice in the coming weeks. 435 00:17:58,119 --> 00:17:59,639 Speaker 1: Enjoy it and we'll see you next time on the 436 00:17:59,640 --> 00:17:59,960 Speaker 1: Giants