WEBVTT - Transitioning From the Music Industry to NBA Media

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<v Speaker 1>You're tuned into Heat Check with trust a quick.

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<v Speaker 2>On this episode of the Heat Check, we have a

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<v Speaker 2>very special guest here to break down all things La Lakers.

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<v Speaker 2>Let's welcome Claire to Lone, musician and writer. One of

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<v Speaker 2>the best follows on NBA Twitter at Claire Mpls, give

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<v Speaker 2>or follow. Check out her band Tiny Death on Spotify.

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<v Speaker 2>She also writes for The Guardian. She's here to tell

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<v Speaker 2>us whether the Lakers' recent form is going to continue,

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<v Speaker 2>whether to the fall back to Earth, and whether Anthony

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<v Speaker 2>Davis might just be the twenty three MVP. Let's get

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<v Speaker 2>into this, Nick, So do me a favor and drop

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<v Speaker 2>that beat. How did you get into music?

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<v Speaker 1>Well, some music I've been doing since I was a

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<v Speaker 1>little kid. I've been writing songs since I was like

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<v Speaker 1>in kindergarten, and I started playing music professionally in high school.

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<v Speaker 1>So that is that is, like, you know, been the

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<v Speaker 1>kind of through line in my life. I always knew

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<v Speaker 1>that's what I wanted to do from the time I

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<v Speaker 1>was really young, and and yeah, it just sort of

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<v Speaker 1>is like I've said this before, but I feel like

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<v Speaker 1>writing songs is sort of just the way.

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<v Speaker 3>I like synthesize the human experience.

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<v Speaker 1>Like it's just the way I deal with my feelings

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<v Speaker 1>and like, you know, deal with existential dread and all

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<v Speaker 1>of it. So I yeah, I don't really remember a

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<v Speaker 1>time before I wrote songs.

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<v Speaker 2>You know, it's funny you don't know this about me,

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<v Speaker 2>and I didn't know this about you until I was

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<v Speaker 2>doing some prep about you. But me and you both

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<v Speaker 2>were in a.

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<v Speaker 3>Hip hop group.

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<v Speaker 2>No way, no white girls in hip hop groups.

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<v Speaker 1>Everybody needs that, right, That's like there's a real shortage.

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<v Speaker 3>That's what everyone is clamoring for.

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<v Speaker 1>They're like, you know what, I wish there was more

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<v Speaker 1>white girls in hip hop groups.

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<v Speaker 3>From white real earth of that.

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<v Speaker 2>Right. You were in Minneapolis, I was in Portland.

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<v Speaker 3>Yeah, those are the hip hop capitals.

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<v Speaker 1>Although honestly, there's an amazing hip hop scene in Minneapolis

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<v Speaker 1>because there's like rhyme sayers and like you know, I

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<v Speaker 1>mean they are kind of known for it a little bit.

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<v Speaker 3>But we got a oh yeah, yeah.

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<v Speaker 1>I saw him shopping at a grocery store in Malibu

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<v Speaker 1>once and I was like, oh, hey, I mean he

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<v Speaker 1>had like a cart full of junk food.

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<v Speaker 3>It was really funny.

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<v Speaker 2>So that's really interesting to me because that's not really

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<v Speaker 2>your genre now, not at all, And I don't even know.

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<v Speaker 2>And if you don't want to talk about this, we

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<v Speaker 2>don't have to because it's not really I couldn't really

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<v Speaker 2>find anything about it on your profile, like so like

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<v Speaker 2>in the like micro print, right, it was like Claire

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<v Speaker 2>Daloon in a hip hop group called The Chalice yep,

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<v Speaker 2>the Chalice with Lizzle.

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<v Speaker 1>Yeah, yeah, yeah, No, I mean I absolutely will talk

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<v Speaker 1>about it, I just like, don't.

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<v Speaker 3>I don't know, I feel like it.

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<v Speaker 1>First of all, it kind of feels like another lifetime

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<v Speaker 1>because we stopped being a group in twenty thirteen, so

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<v Speaker 1>it's like almost ten years ago, and I feel like

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<v Speaker 1>I've done a lot since then, and I feel like

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<v Speaker 1>I've honestly been like several people since then in some ways,

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<v Speaker 1>like I was in my early twenties. It's just like

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<v Speaker 1>such a different time in my life. But yeah, I

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<v Speaker 1>mean it was I loved it. It was a really

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<v Speaker 1>fun group. I mean obviously, like any band, I'm sure

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<v Speaker 1>I could tell you, like, there were for sure ups

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<v Speaker 1>and downs, and like especially in you know, like a

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<v Speaker 1>group of twenty something women, there's like plenty of dramas.

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<v Speaker 3>As I would imagine.

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<v Speaker 1>It's pretty obvious, but besides that, it was a blast,

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<v Speaker 1>Like we had so much fun, and you know, we

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<v Speaker 1>it was all of our first taste of sort of

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<v Speaker 1>like any level of six us, Like we had like

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<v Speaker 1>national management and we went on tour and like that

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<v Speaker 1>sort of stuff, and none of us had ever done

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<v Speaker 1>that before. So I have super fond memories, like it

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<v Speaker 1>was great. I was never super into the music, to

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<v Speaker 1>be honest, it wasn't really my vibe. It didn't feel

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<v Speaker 1>I felt sort of like I was like playing a

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<v Speaker 1>part or something acting almost because it was very I

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<v Speaker 1>would say it's kind of similar to like what Lozo's

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<v Speaker 1>music is now. It's very like bombastic, sort of like

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<v Speaker 1>like I'm gonna go out in the town with my

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<v Speaker 1>girls like kind of music, and my music, if you've

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<v Speaker 1>ever heard what I do now, is like basically the

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<v Speaker 1>exact opposite of that. It's like very like moody and

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<v Speaker 1>contemplative and like just not that at all. And I

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<v Speaker 1>had a lot of fun kind of like trying on

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<v Speaker 1>that like role, but it just never really felt like

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<v Speaker 1>true to me. So it wasn't rewarding in the same

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<v Speaker 1>way that releasing music is for me now because I

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<v Speaker 1>didn't really feel like me.

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<v Speaker 3>I felt like I was like acting.

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<v Speaker 2>Kind of Yeah, that's a really interesting space because you

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<v Speaker 2>know what what I had to do, Uh, well, what

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<v Speaker 2>I did. I was with a guy and we were

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<v Speaker 2>in a group, and like I wasn't dating like guys

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<v Speaker 2>that were drug dealers, but I.

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<v Speaker 3>Was talking about it.

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<v Speaker 2>You know, like there's like, you know, we're taking first

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<v Speaker 2>class trips and like, you know, I'll hold your chain

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<v Speaker 2>while you're in jail. And I was like sixteen, I

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<v Speaker 2>was like sixteen year also, I knew it. I was

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<v Speaker 2>like sixteen seventeen years old right at this point.

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<v Speaker 3>But that was the thing.

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<v Speaker 2>You're just kind of trying to make music and trying

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<v Speaker 2>to be popular and trying to be seen, and then yeah,

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<v Speaker 2>you sort of realize I think as a as an

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<v Speaker 2>evolution to you as a maybe this is how you feel.

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<v Speaker 2>Maybe don't evolution as a person, as an artist, as

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<v Speaker 2>a creative, Like it doesn't. It's not really fun if

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<v Speaker 2>you're not doing it how you want to do it

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<v Speaker 2>and how and who you are and what resonates with

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<v Speaker 2>the things that you actually do.

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<v Speaker 1>Yeah, I mean, I think for me at the time,

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<v Speaker 1>it was a really good lesson because I ended up

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<v Speaker 1>in that group because I was sort of when I

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<v Speaker 1>moved back to Minneapolis. Originally it was supposed to be

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<v Speaker 1>for like six months, it was not supposed to be

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<v Speaker 1>for a long time, and it ended up being seven years.

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<v Speaker 2>And I.

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<v Speaker 1>Knew people in the hip hop scene just like through

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<v Speaker 1>social life, and so I sort of got my foot

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<v Speaker 1>in the scene, like dip my toe in of music

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<v Speaker 1>in that scene by just like singing hooks on like

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<v Speaker 1>rappers songs and stuff like. That's just sort of like

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<v Speaker 1>was my calling card. And then I met Lizzo and

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<v Speaker 1>Lauren who's heard now DJ because we were like three

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<v Speaker 1>of the only women I would see around at like

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<v Speaker 1>you know, rap shows and stuff, and we they asked

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<v Speaker 1>me to sing on one song they were working on,

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<v Speaker 1>and that one song ended up getting played on the

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<v Speaker 1>radio locally in like heavy rotation, and so we just

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<v Speaker 1>kind of like got offered shows to play based off

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<v Speaker 1>of that, and based off of that, we started writing

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<v Speaker 1>more songs so that we would have things to play

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<v Speaker 1>at the shows. And everything about my career up until

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<v Speaker 1>that point from like how I ended up in hip hop,

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<v Speaker 1>so how I ended up in that group, it all

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<v Speaker 1>felt very like passive in a way. Like I was

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<v Speaker 1>busting my ass, but I didn't feel like any of it.

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<v Speaker 1>Was like I had no vision for my career. I

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<v Speaker 1>had no vision for the music I was making. I

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<v Speaker 1>was sort of just like, oh, I guess I'll just

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<v Speaker 1>do this thing because it just like this is where

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<v Speaker 1>my path is leading me, and like this is falling

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<v Speaker 1>in my lap and tininess, which is the music I'm

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<v Speaker 1>doing now, was sort of my first time ever really

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<v Speaker 1>being like I want to make really intentional music that

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<v Speaker 1>sounds exactly like the kind of music I want to

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<v Speaker 1>listen to. And I honestly didn't ever even occur to

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<v Speaker 1>me until I started doing what I do now that

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<v Speaker 1>I could do that, Like, I really didn't feel empowered

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<v Speaker 1>in that way, and I kind of just felt like

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<v Speaker 1>that's how careers go. It's just like opportunities come to

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<v Speaker 1>you and you mold yourself into something that fits them.

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<v Speaker 3>And then you go onto the next thing.

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<v Speaker 1>So I think I had to like grow up, you know,

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<v Speaker 1>and I had to like learn that you can and

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<v Speaker 1>should be intentional about your career.

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<v Speaker 2>How did you get from Okay, I'm making the music

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<v Speaker 2>that I want to make, but also you grew up

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<v Speaker 2>in New York, right, yeah, but you became a Laker fan.

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<v Speaker 2>So how do you get in from music to you know,

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<v Speaker 2>becoming this sort of an important part of I think

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<v Speaker 2>if somebody told me that you work for the Ringer,

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<v Speaker 2>I wouldn't be surprised, right, Like you're kind of a

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<v Speaker 2>part of the sort of stratosphere of it. How how

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<v Speaker 2>did that those opportunities come to be and how did

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<v Speaker 2>your fandom come to be.

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<v Speaker 1>It's so weird, honestly that I work in NBA media now,

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<v Speaker 1>because if you had told me that, even like ten

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<v Speaker 1>years ago, I would have been like, you're insane, Like

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<v Speaker 1>I was absolutely first of all, I want to be

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<v Speaker 1>completely clear about this. The obnoxious artsy kid that's like,

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<v Speaker 1>what's a sport? Like sports ball? Like I was like that,

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<v Speaker 1>Like I hate those people. And I was totally that

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<v Speaker 1>I was such a little dickhead. And I was just

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<v Speaker 1>on tour with Titus and my drummer was really into basketball,

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<v Speaker 1>mind you, way less into it than I am. Now

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<v Speaker 1>I've far surpassed him in knowledge at this point, but

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<v Speaker 1>like he had the Playoffs on in the background and

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<v Speaker 1>in our green room on tour, and I just started

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<v Speaker 1>watching with him and I got totally obsessed and just

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<v Speaker 1>my personality type as a crazy person. I guess is

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<v Speaker 1>that like when I get into something, I get really

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<v Speaker 1>into it and I like want to know everything about it,

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<v Speaker 1>and I get, you know, like super invested. And so

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<v Speaker 1>I just went from zero to one hundred and just

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<v Speaker 1>started consuming so much NBA.

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<v Speaker 3>And just got like really into it.

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<v Speaker 1>And obviously very quickly I surpassed interest in as far

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<v Speaker 1>as all my friends, Like all my friends were like,

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<v Speaker 1>shut up, I don't want to hear you talk about basketball.

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<v Speaker 1>So I kind of just like ended up on Twitter

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<v Speaker 1>like to just tweet into the void about basketball because

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<v Speaker 1>I was boring all my.

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<v Speaker 3>Like artsy friends to tears.

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<v Speaker 1>And that's how I kind of got in the NBA

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<v Speaker 1>Twitter like community, I guess. And then when I moved

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<v Speaker 1>to LA in twenty seventeen, a lot of my NBA

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<v Speaker 1>Twitter friends became like in real life friends because a

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<v Speaker 1>lot of and live here, and for a long time,

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<v Speaker 1>I was like the only one of my friends without

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<v Speaker 1>a podcast and without who wasn't working in media like

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<v Speaker 1>I got. So I can't overstate this, Like I got

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<v Speaker 1>so into basketball that the only people who could like

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<v Speaker 1>stand to like hang out with me and talk about

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<v Speaker 1>basketball were people who were professionally working in.

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<v Speaker 3>The industry, Like it's just so ridiculous.

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<v Speaker 1>But yeah, and then it just sort of like opportunities

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<v Speaker 1>kind of started coming to me just from like like

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<v Speaker 1>my Twitter following growing and stuff, and I think also

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<v Speaker 1>just because all my friends worked in the space and

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<v Speaker 1>I just I was just genuinely there for a good time.

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<v Speaker 1>Like I had no agenda, I had no career ambitions.

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<v Speaker 1>I had a whole other career as a musician that

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<v Speaker 1>I had been working on my whole It was like

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<v Speaker 1>my life's work.

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<v Speaker 3>So I was like I.

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<v Speaker 1>Was definitely not trying to like schmooze people and like

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<v Speaker 1>like climb any sort of social ladder because I was

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<v Speaker 1>just like stoked to have friends that were down to

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<v Speaker 1>talk to me about basketball, honestly, and then it just

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<v Speaker 1>sort of organically turned into a job, which is still

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<v Speaker 1>so weird to me and very cool. But I also

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<v Speaker 1>am still a full time musician too, like I do both.

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<v Speaker 1>So but yeah, I feel like I was I was

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<v Speaker 1>laughing about this with my mom because I'm like, I

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<v Speaker 1>don't think I could give career advice in the NBA,

0:11:17.280 --> 0:11:20.120
<v Speaker 1>because I don't think it'd be possible to recreate my

0:11:20.320 --> 0:11:22.640
<v Speaker 1>path because I think the only reason I even got

0:11:22.640 --> 0:11:26.040
<v Speaker 1>the opportunities I did was because I had no agenda

0:11:26.120 --> 0:11:26.480
<v Speaker 1>at all.

0:11:26.920 --> 0:11:28.400
<v Speaker 3>And I feel like if I had tried to.

0:11:28.360 --> 0:11:30.360
<v Speaker 1>Reverse engineer it and if I was like, oh, I

0:11:30.400 --> 0:11:33.280
<v Speaker 1>really want a job in this industry, I don't know

0:11:33.320 --> 0:11:35.640
<v Speaker 1>if if I would have just had like the joy

0:11:35.720 --> 0:11:38.240
<v Speaker 1>de vive of like what I was doing enough to

0:11:39.000 --> 0:11:41.040
<v Speaker 1>get any opportunities to do it, you know.

0:11:41.480 --> 0:11:45.240
<v Speaker 2>Yeah, and like maybe would be pressing maybe exactly be

0:11:45.360 --> 0:11:47.920
<v Speaker 2>trying to manipulate in some way, and you know how

0:11:47.920 --> 0:11:50.640
<v Speaker 2>it is in LA It's like, yeah, there's a desperation

0:11:50.960 --> 0:11:53.880
<v Speaker 2>that you can smell, and you can smell it when

0:11:54.440 --> 0:11:58.880
<v Speaker 2>they're they see something from you right exactly less and

0:11:58.920 --> 0:12:02.760
<v Speaker 2>that they're using that relationship to maybe expand So do

0:12:02.800 --> 0:12:04.280
<v Speaker 2>you think if you wanted to be in the NBA

0:12:04.360 --> 0:12:06.880
<v Speaker 2>media space you would have ever ended up in the

0:12:06.920 --> 0:12:08.440
<v Speaker 2>media space. Yeah.

0:12:08.559 --> 0:12:10.240
<v Speaker 3>No, that's the thing is I think it.

0:12:10.559 --> 0:12:13.320
<v Speaker 1>I feel like it only happened because I was just

0:12:13.440 --> 0:12:15.600
<v Speaker 1>doing I think it's a good life lesson in some ways,

0:12:15.600 --> 0:12:18.960
<v Speaker 1>because I think I just genuinely was like doing getting

0:12:19.040 --> 0:12:22.360
<v Speaker 1>like very passionate about something, very into it, and like

0:12:22.480 --> 0:12:26.200
<v Speaker 1>genuinely enjoyed it so much and just developed real meaningful

0:12:26.240 --> 0:12:29.480
<v Speaker 1>relationships with people that were just based on enjoying their

0:12:29.520 --> 0:12:33.120
<v Speaker 1>company and having a mutual interest. And then those relationships

0:12:33.160 --> 0:12:37.720
<v Speaker 1>just like organically ended up turning into like career opportunities.

0:12:37.760 --> 0:12:40.880
<v Speaker 1>But I think that you kind of like it's convinced

0:12:40.920 --> 0:12:45.120
<v Speaker 1>me honestly that the only way to achieve real success

0:12:45.600 --> 0:12:48.480
<v Speaker 1>in any arena in life is to just like follow

0:12:48.520 --> 0:12:51.080
<v Speaker 1>your bliss and like spend time doing the things that

0:12:51.120 --> 0:12:53.160
<v Speaker 1>make you happy. Spend time doing the things that you're

0:12:53.200 --> 0:12:56.720
<v Speaker 1>passionate about. Don't worry about like having an agenda or

0:12:56.720 --> 0:12:59.120
<v Speaker 1>like scheming or plotting or like, oh, I have to

0:12:59.160 --> 0:13:01.080
<v Speaker 1>talk to this person because they know this person, Like

0:13:01.480 --> 0:13:04.160
<v Speaker 1>just lead with like it sounds so corny, but like

0:13:04.200 --> 0:13:07.720
<v Speaker 1>your heart and your joy and like the opportunities will come,

0:13:07.800 --> 0:13:11.520
<v Speaker 1>because I think joy is contagious and people want to

0:13:11.520 --> 0:13:14.160
<v Speaker 1>be around people who are like enjoying their lives and

0:13:14.280 --> 0:13:17.559
<v Speaker 1>like genuine So that would be like my best advice

0:13:17.600 --> 0:13:20.000
<v Speaker 1>to anyone, honestly in any career is just like do

0:13:20.080 --> 0:13:22.800
<v Speaker 1>the things that make you happy and like like follow

0:13:22.880 --> 0:13:25.480
<v Speaker 1>your happiness and the other stuff will kind of maybe

0:13:25.480 --> 0:13:26.120
<v Speaker 1>fall into place.

0:13:26.160 --> 0:13:26.520
<v Speaker 3>I don't know