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Speaker 1: This is the Fread Show. We have your chance to

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Speaker 1: win a trip for two to see Kelly Clarkson's return

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Speaker 1: to Las Vegas for her brand new residency studio sessions

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Speaker 1: live in the Coliseum at Caesar's Palace on August first.

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Speaker 1: Text Live to three seven three three seven now for

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Speaker 1: a chance to win two tickets to the August first

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Speaker 1: show two nights hotels Day July thirty first to August

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Speaker 1: second at the Flamingo, Las Vegas and Round Trip Bear Fair.

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Speaker 1: A confirmation text will be sent standard message to data.

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Speaker 1: Rates apply. All thanks to the Live Nation. The Fread

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Speaker 1: Show is on Fread's Fun.

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Speaker 2: Fact Fred's funs so much.

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Speaker 1: Guys, did you know that in nineteen hundred this you

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Speaker 1: want to go in a little storytime? Here's a little

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Speaker 1: storytime for you. In nineteen hundred, a small French tire

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Speaker 1: company launched a marketing stunt so good that it created

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Speaker 1: a billion dollar industry that still thrives today. Then cars

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Speaker 1: were rare, roads were empty, and Michelin had one problem,

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Speaker 1: how do you sell tires when no one is driving?

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Speaker 1: Their answer was to make people want to drive, so

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Speaker 1: they gave away a free guide. It included maps, mechanics,

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Speaker 1: hotels and restaurants. The idea was simple, more road trips,

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Speaker 1: more warrn tires, more sales. But then something unexpected happened.

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Speaker 1: Drivers didn't care about the gas. They became obsessed with

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Speaker 1: the restaurant listings, and so Michelin leaned in and doubled down.

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Speaker 1: They introduced stars, and thus we now have the Michelin

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Speaker 1: Star system, like Michelin starred restaurants. You ever heard that before?

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Speaker 1: And so what do they have to do with it? Right, Well,

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Speaker 1: Michelin had to do with it, fluffy looking thing right.

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Speaker 1: But that's why because it was invented because they were like,

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Speaker 1: I got idea, We're gonna make it so you want

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Speaker 1: to drive? You are smart, bro, Yeah, I really I

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Speaker 1: can type in stuff in the Internet just like anybody else.

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Speaker 1: More Fred Show next