WEBVTT - Episode 85: G440 K Driver 0:00:00.320 --> 0:00:02.320 The guys from paying They've kind of showed me how 0:00:02.400 --> 0:00:03.840 much the equipment matters. 0:00:04.080 --> 0:00:05.920 I just love that I can hit any shot I 0:00:06.000 --> 0:00:06.560 kind of want. 0:00:06.680 --> 0:00:08.440 We're gonna be able to tell some fun stories about 0:00:08.440 --> 0:00:10.600 what goes on here to help golfers play better golf. 0:00:11.240 --> 0:00:13.880 Hey, everybody, welcome to the Ping Proven Gralds Podcast. Shane 0:00:13.880 --> 0:00:18.320 Bacon alongside Marty Jerts and Marty. We're talking about I'm 0:00:18.320 --> 0:00:20.200 gonna say it, the most important club in the bag. 0:00:20.239 --> 0:00:22.360 You can talk about putters if you want, that's fine. 0:00:22.800 --> 0:00:26.200 We got Ryan here to talk about drivers, and obviously 0:00:26.200 --> 0:00:28.160 we're gonna talk about a new driver, but I wanted 0:00:28.160 --> 0:00:30.240 to start with just philosophy and designing the new driver 0:00:30.320 --> 0:00:32.800 because people are obsessive distance. Went at the ball further, 0:00:32.800 --> 0:00:34.640 we went, hit the ball longer. We want to hit 0:00:34.640 --> 0:00:37.280 it straighter. But distance has become kind of king of golf. 0:00:37.560 --> 0:00:40.560 When you think about designing a new driver, what goes 0:00:40.560 --> 0:00:42.479 into kind of like to say, the bullet points of 0:00:42.600 --> 0:00:43.880 bullet bullet points on the board. 0:00:44.240 --> 0:00:46.479 Yeah, I think our big most important element is we 0:00:46.520 --> 0:00:48.239 recognize it's the club you're hitting off the tee. You're 0:00:48.240 --> 0:00:51.159 trying to hit it the furthest we want to maximize distance, 0:00:51.240 --> 0:00:54.840 but we also want to really exhibit confidence and consistency, 0:00:54.880 --> 0:00:56.680 and so there's a lot of elements that play into that. 0:00:57.040 --> 0:00:59.520 For us, it's been a long standing tradition of focusing 0:00:59.560 --> 0:01:03.560 on lower CG raising MLI, but also building out different 0:01:03.640 --> 0:01:06.920 driver designs that ultimately help somebody win on the golf course, 0:01:07.040 --> 0:01:10.320 find more fareaways, maximize distance, and help with their next shot. 0:01:10.360 --> 0:01:13.880 In Marty, we talk about distance so much, and then 0:01:13.880 --> 0:01:16.280 of course you've got to get it in play as well. Yeah, 0:01:16.400 --> 0:01:18.280 so when you're i mean, you've worked on so many 0:01:18.319 --> 0:01:21.800 drivers in your career paying, Yeah, when you think about distance, 0:01:22.400 --> 0:01:24.480 I'm assuming you could make a driver go longer if 0:01:24.480 --> 0:01:26.200 you want it. But you've also got to think about 0:01:26.240 --> 0:01:27.839 fun and fairways every now to get as well. 0:01:28.040 --> 0:01:30.880 Yeah, I mean, I like to think about driver fitting 0:01:31.040 --> 0:01:33.560 is like you want to maximize distance while being mindful 0:01:33.600 --> 0:01:34.280 of dispersion. 0:01:34.400 --> 0:01:35.360 Okay, And it's very. 0:01:35.319 --> 0:01:37.640 Easy to kind of, you know, kind of to say, oh, 0:01:37.959 --> 0:01:40.679 distance is more important than accuracy. We've actually done some 0:01:40.800 --> 0:01:44.640 very fun statistical analysis to give an actual ratio that 0:01:44.720 --> 0:01:47.919 you should be trying to, you know, gain three yards 0:01:47.920 --> 0:01:49.800 for every one more yard offline. So we put some 0:01:49.840 --> 0:01:54.120 actual sensitivities to it using strokes gained. I think what's 0:01:54.160 --> 0:01:57.040 fun about the compound interest of our driver designs is 0:01:57.040 --> 0:01:59.840 that we've started with the base. I think the marketplace 0:02:00.200 --> 0:02:03.880 of noseping is the most forgiving drivers, right, But there's 0:02:03.880 --> 0:02:05.800 this little stigma out there that hey, if you make 0:02:05.800 --> 0:02:08.560 a driver forgiving, you can't make it fast. I'd love 0:02:08.680 --> 0:02:10.360 Ryan for you to talk about some of the elements 0:02:10.360 --> 0:02:14.079 of the driver design, driver design in general, maybe specifically 0:02:14.320 --> 0:02:16.600 the K that we're looking at here, that can make 0:02:16.600 --> 0:02:19.679 a very forgiving driver also fast and ball speed in 0:02:19.760 --> 0:02:20.480 foreign distance. 0:02:20.600 --> 0:02:22.919 Absolutely, and I fully agree. I think people used to 0:02:22.960 --> 0:02:24.519 look at ping and go, well, I'm gonna hit a 0:02:24.520 --> 0:02:26.320 lot of faaraways, but I'm giving up a little bit 0:02:26.360 --> 0:02:28.960 of the peak ball speed the pick distance. And what 0:02:29.000 --> 0:02:31.880 we've really focused on is materials. We focused on VFT 0:02:32.040 --> 0:02:36.120 design or variable face thickness, maximizing the ball speed around 0:02:36.120 --> 0:02:39.799 the face, getting the best optimization of CG positions so 0:02:39.840 --> 0:02:42.200 you get the right launch, the right spin, and then 0:02:42.320 --> 0:02:44.600 ultimately what we're doing here with the K driver is 0:02:44.639 --> 0:02:47.040 really giving that great balance of ball speed with the 0:02:47.240 --> 0:02:50.080 highest MOI that we've ever delivered, and all those things 0:02:50.120 --> 0:02:52.640 really pull together until you can get fast and forgiving 0:02:52.680 --> 0:02:54.240 and really start to break that trend. 0:02:54.440 --> 0:02:55.799 What is with the K name? 0:02:55.840 --> 0:02:56.959 Tell us about the K name? 0:02:57.040 --> 0:02:58.840 How Yeah? Yeah, so the K name. 0:02:58.880 --> 0:03:01.360 It's building off a ten We launched G four thirty 0:03:01.400 --> 0:03:04.360 ten K and really I think really changed the market 0:03:04.360 --> 0:03:08.080 in that space. Very high MLI ten thousand speaking too, 0:03:08.160 --> 0:03:11.560 we had passed that barrier for measured combined MI the 0:03:11.639 --> 0:03:15.560 heel toe plus the high low element of the combined MI. 0:03:15.960 --> 0:03:18.240 And for this driver we've just kept with K. It 0:03:18.280 --> 0:03:21.880 still speaks to extremely high inertia. It's even more forgiving 0:03:21.919 --> 0:03:25.200 than the original ten K driver. But ultimately it's this 0:03:25.320 --> 0:03:28.360 high MI platform that has all the elements that boost 0:03:28.360 --> 0:03:31.119 distance and ultimately lead to a great experience on the golf. 0:03:30.880 --> 0:03:34.040 Course, Marty, before we got going, and I know Ryan 0:03:34.120 --> 0:03:35.360 was spalling when you were doing this, but we were 0:03:35.400 --> 0:03:39.200 talking about you know K, and you go, sounds unbelievable. Yeah, 0:03:39.440 --> 0:03:41.560 I love a big driver. This thing is awesome. I 0:03:41.560 --> 0:03:43.760 mean you're glowing about it, and you've been a guy 0:03:43.800 --> 0:03:45.440 again and it's been involved in a lot of driver 0:03:45.520 --> 0:03:48.320 design in your days at ping. Why did you fall 0:03:48.320 --> 0:03:49.760 in love with this thing right out? The right out 0:03:49.760 --> 0:03:50.360 of the bat. 0:03:50.600 --> 0:03:54.040 I love the larger head size for the confidence and 0:03:54.120 --> 0:03:56.240 I like that it pairs well. Shane. You know, I'm 0:03:56.240 --> 0:03:57.920 a little bit of a proponent playing your driver a 0:03:57.960 --> 0:04:00.760 little longer standard length if you can, if you have 0:04:00.840 --> 0:04:03.720 the inertia to do it, in the total system, build 0:04:03.800 --> 0:04:05.160 to do it. So that's why I like playing my 0:04:05.280 --> 0:04:08.120 driver at forty five and three quarters or forty five 0:04:08.160 --> 0:04:10.400 and seven eighths and sneaking out a little more clubets 0:04:10.440 --> 0:04:13.800 be a little bit more distance. That larger headsize gives 0:04:13.840 --> 0:04:17.039 me a massive amount of confidence, and I think the 0:04:17.080 --> 0:04:18.920 design challenge has been Okay, how do you make a 0:04:19.000 --> 0:04:21.960 driver big and still sound good? And that's where Ryan, 0:04:21.960 --> 0:04:23.640 I'd love to have you talk a little bit about 0:04:23.640 --> 0:04:25.520 what we're seeing here on the inside of the driver, 0:04:25.920 --> 0:04:30.920 both in the titanium chassis as well as the carbon 0:04:30.960 --> 0:04:31.479 fly wrap. 0:04:31.680 --> 0:04:31.880 Yeah. 0:04:31.920 --> 0:04:34.320 So first I'll just validate and confirm it is our 0:04:34.400 --> 0:04:37.080 largest driver. It is our biggest heel toe as far 0:04:37.440 --> 0:04:40.000 as well as front to back. Now it's an amazing 0:04:40.160 --> 0:04:42.640 pleasing shape, very well balanced. It has a little bit 0:04:42.720 --> 0:04:45.279 more heel and toe to The shaping builds off of 0:04:45.279 --> 0:04:47.320 what we did with the G four forty max. That 0:04:47.440 --> 0:04:50.200 kind of profile, and so typically you think about your 0:04:50.279 --> 0:04:54.080 larger drivers being elongated. This is really a great balance shape. 0:04:54.160 --> 0:04:56.320 It also has more curvature to the crown and a 0:04:56.320 --> 0:04:59.400 little bit shallower face just elements that better player. 0:04:59.480 --> 0:05:00.240 Look at go. 0:05:00.400 --> 0:05:02.120 It is a bigger driver, but it has a very 0:05:02.160 --> 0:05:03.359 pleasing shape overall. 0:05:03.760 --> 0:05:05.640 Shane, I see you setting it down over there. I mean, 0:05:05.800 --> 0:05:08.240 some of our bigger drivers, the crowns have been like 0:05:08.320 --> 0:05:10.919 a little flatter. It look a little pancake type of 0:05:10.960 --> 0:05:13.280 we get that kind of profile to him. You can 0:05:13.279 --> 0:05:16.000 see how much more bulbous or domed kind of the 0:05:16.000 --> 0:05:16.600 crown is on. 0:05:16.640 --> 0:05:19.039 I mean, to Ryan's point, okay, totally see it with 0:05:19.040 --> 0:05:20.760 what he's talking about. I mean, I haven't got a 0:05:20.800 --> 0:05:21.880 chance to hit it. I think were gonna spend a 0:05:21.880 --> 0:05:23.120 little bit of time tomorrow. You're gonna have to give 0:05:23.160 --> 0:05:25.839 me my track by numbers there, Marty. But you know, 0:05:25.880 --> 0:05:28.240 I mean, it's as you said, there's less of that 0:05:28.920 --> 0:05:31.560 kind of the the it feels like expanded out. Yeah, 0:05:31.560 --> 0:05:33.920 it almost feels like it's it almost looks a little 0:05:33.960 --> 0:05:35.599 smaller even though it's massive. 0:05:35.800 --> 0:05:38.160 Exactly. So it is a four hundred and sixty see 0:05:38.600 --> 0:05:40.960 four hundred and sixty c s head lives right in 0:05:41.000 --> 0:05:43.080 the same space as our MAX and SFT. It just 0:05:43.160 --> 0:05:45.800 accomplishes that a little bit different way, so it is 0:05:45.839 --> 0:05:48.840 a little bigger front to back, heel toe shaped in 0:05:48.880 --> 0:05:51.760 a little bit different way. It is an amazing product. 0:05:51.760 --> 0:05:54.000 You hold up kind of the chassis of the design 0:05:54.279 --> 0:05:56.800 and you see the titanium elements and what was once 0:05:56.839 --> 0:05:59.280 a really critical material for us are tie eight one 0:05:59.279 --> 0:06:03.440 to one. Very low density but great castable. Titanium is 0:06:03.440 --> 0:06:06.240 becoming less and less prevalent in the design and we're 0:06:06.279 --> 0:06:08.919 replacing that more and more with composite. So we actually 0:06:08.960 --> 0:06:12.000 have two panels on this design. It's the dual panel 0:06:12.040 --> 0:06:15.360 carbfly wrap, and it really plays into our ability to 0:06:15.360 --> 0:06:18.400 get great discretionary mass but a big part of our 0:06:18.440 --> 0:06:21.719 overall acoustics and so our sound profile with the design, 0:06:21.960 --> 0:06:25.760 it's quieter, a little bit deeper, more muted. Ultimately, the 0:06:25.800 --> 0:06:28.440 overall duration of the sound is shorter, so our higher 0:06:28.480 --> 0:06:31.280 swing speed players are finding the bigger driver but a 0:06:31.400 --> 0:06:34.960 quicker sound, and it just is really pleasing from that standpoint. 0:06:35.080 --> 0:06:38.400 You talk about MOI so much, Obviously tour players are 0:06:38.400 --> 0:06:40.560 going to think about it. Why do high handicappers think 0:06:40.560 --> 0:06:43.760 about it maybe in the same vein as a tour player. Yeah, 0:06:43.800 --> 0:06:45.000 so it's just as critical. 0:06:45.040 --> 0:06:48.000 So the high handicap golfer misses all around the face 0:06:48.000 --> 0:06:51.960 and so they really utilize MOI the forgiveness around the face, 0:06:52.160 --> 0:06:56.680 maximizing and preserving ball speed. But our higher swing speed player, 0:06:57.000 --> 0:07:00.440 their slight mishits now even more so need the MLI 0:07:00.680 --> 0:07:03.520 to keep it online, especially for the swing speeds that 0:07:03.560 --> 0:07:05.840 they're swinging at. And so both players really do get 0:07:05.839 --> 0:07:06.520 a great benefit. 0:07:06.760 --> 0:07:08.679 It is a little bit of a I don't know, Shane, 0:07:08.960 --> 0:07:11.560 a hot take, so to speak. From our analysis, we 0:07:11.680 --> 0:07:15.240 showed that the that the higher swing speed player, uh, 0:07:15.400 --> 0:07:17.920 the inertia matters more to them, and I think your 0:07:17.960 --> 0:07:20.000 instinct would be, boy, they always hit the center of 0:07:20.040 --> 0:07:23.040 the face, inertia is not that important. They'll play a 0:07:23.120 --> 0:07:26.840 smaller volume head, a lower you know, a more forward 0:07:26.960 --> 0:07:30.880 CG head because that's what they need. It's the opposite. 0:07:30.960 --> 0:07:34.200 They actually need the inertia more. Both players need the inertia, 0:07:34.640 --> 0:07:37.400 but it's because the consequence is that much bigger at 0:07:37.440 --> 0:07:37.960 that ball speed. 0:07:38.040 --> 0:07:40.080 Yeah, I mean, if you're going at it like Crystal Lamprick, 0:07:40.120 --> 0:07:41.520 then the I mean you just hit it off the face. 0:07:41.560 --> 0:07:42.920 I mean, it's going to go off the planet if 0:07:42.920 --> 0:07:45.720 you don't have a dials correctly. Yeah, it's it's interesting. 0:07:45.760 --> 0:07:49.040 I mean I also think about the weapon that is 0:07:49.040 --> 0:07:51.400 a driver you're confident with these days in modern golf, 0:07:51.560 --> 0:07:53.400 I mean, when you're confident with the golfer. I mean 0:07:53.440 --> 0:07:55.680 I remember people Steven Yeager a few years ago was 0:07:55.680 --> 0:07:58.480 talking about struggling with the driver and he started swinging 0:07:58.520 --> 0:08:01.280 it faster and then he started to hit more fairways. 0:08:01.360 --> 0:08:03.040 And if you're confident with a driver and you could 0:08:03.080 --> 0:08:05.520 lean into the technology, then all of a sudden, it's 0:08:05.520 --> 0:08:08.000 become a weapon versus what it used to be when 0:08:08.040 --> 0:08:10.840 you weren't confident with the driver and the dispersions were wide. Yeah. 0:08:10.880 --> 0:08:13.960 Freedom to me, why, I like, the big driver gives 0:08:13.960 --> 0:08:17.000 me freedom and that freedom to swing faster. Now another 0:08:17.040 --> 0:08:19.200 piece that gives me freedom with the K driver, Ryan, 0:08:19.200 --> 0:08:21.680 I want to hear you talk about is bringing in 0:08:22.240 --> 0:08:26.080 the CG shifter. So with the four thirty ten K, 0:08:26.880 --> 0:08:30.160 we had a fixed weight because we're really just chasing 0:08:30.160 --> 0:08:32.440 to get the inertia as high as possible. Now we 0:08:32.520 --> 0:08:36.240 have a higher inertia most builds and the ability to 0:08:36.320 --> 0:08:38.760 unlock the custom fitting which gives me. I played the 0:08:38.760 --> 0:08:41.720 CG shifter in the fade position, gives me the freedom 0:08:41.720 --> 0:08:44.240 to swing hard and release it. Like I went to Ryan, 0:08:44.280 --> 0:08:45.320 how did we get this done? 0:08:45.600 --> 0:08:45.800 Yeah? 0:08:45.840 --> 0:08:47.720 So it was a really big design decision for us, 0:08:47.800 --> 0:08:50.480 as we knew we had a great high MLI platform, 0:08:50.800 --> 0:08:53.120 but we wanted to look at could we unlock the 0:08:53.240 --> 0:08:56.120 flexibility of having the CG shifter and so really for 0:08:56.200 --> 0:08:58.360 us it was could we get enough discretionary mass that 0:08:58.400 --> 0:09:02.200 we could both better optim CG and MLI but also 0:09:02.400 --> 0:09:05.120 unlock the ability to put that new weight structure into 0:09:05.160 --> 0:09:08.559 the design and the important answers. We were able to 0:09:08.559 --> 0:09:12.120 accomplish that, so freehuzzle design something we brought in from 0:09:12.160 --> 0:09:15.200 the initial launch of G four forty. The internal structure 0:09:15.240 --> 0:09:18.120 removal as well as the way that we're utilizing the 0:09:18.240 --> 0:09:21.800 dual carb fly wrap gives us ample discretionary mass that 0:09:21.840 --> 0:09:24.120 we can then utilize to get the CG shifter into 0:09:24.120 --> 0:09:24.560 the design. 0:09:25.000 --> 0:09:27.160 Right. Since our first launch of the CG shifter, I 0:09:27.160 --> 0:09:29.760 mean it was on the four to ten yeah, right, driver, 0:09:29.880 --> 0:09:32.960 I did a bunch of the design work on the 0:09:33.000 --> 0:09:37.360 weight was not as massive, so as lighter weight and 0:09:37.440 --> 0:09:39.600 it had to move very far to get the CG 0:09:39.720 --> 0:09:43.040 to move. Now you see these different positions are very 0:09:43.080 --> 0:09:47.920 closely packed together. Tell the audience out there just how 0:09:48.000 --> 0:09:50.440 much is that move in the CG and how can 0:09:50.520 --> 0:09:53.320 we have these space so much tighter and what is 0:09:53.320 --> 0:09:55.360 the performance in those different positions. 0:09:55.440 --> 0:09:57.960 Yeah, so G four ten was a really big milestone 0:09:57.960 --> 0:10:01.520 product for us bringing in CG stability. It was twelve 0:10:01.640 --> 0:10:04.040 or fourteen grams and we had to have a lot 0:10:04.080 --> 0:10:06.680 of travel distance in order to get the CG movement 0:10:06.760 --> 0:10:09.040 for the amount of shot bend and offline correction that 0:10:09.040 --> 0:10:11.840 we wanted to see. And then over time we've continued 0:10:11.880 --> 0:10:14.680 to optimize and refine that design. Today in the K 0:10:14.920 --> 0:10:18.160 driver it's thirty two grams high density tungsten backlight, So 0:10:18.200 --> 0:10:20.960 it's a substantial jump from those early days of the 0:10:20.960 --> 0:10:23.760 CG shifter and because of that, we can actually have 0:10:23.920 --> 0:10:26.720 less travel for the amount of CG movement heal and 0:10:26.800 --> 0:10:30.720 tow that ultimately produces the outcome for shot bend or offline. 0:10:30.880 --> 0:10:33.600 What's really important with that is because it's not traveling 0:10:33.640 --> 0:10:37.520 as far, we get the CG movement but maintain very 0:10:37.600 --> 0:10:41.480 high MI so you actually have a more efficient forgiveness profile. 0:10:41.760 --> 0:10:44.840 You're not making any trade offs between a draw standard 0:10:44.920 --> 0:10:48.680 or fade setting while getting the shot correction, but preserving 0:10:48.720 --> 0:10:50.640 the highmi element of the design. 0:10:51.160 --> 0:10:53.920 Ryan you think about the G four to forty K, so, 0:10:54.120 --> 0:10:57.560 I mean it's basically a new driver within the same family. 0:10:58.040 --> 0:10:59.760 When you come out with something like this, why isn't 0:10:59.760 --> 0:11:02.680 an it's whole new name, new number, new everything. Why 0:11:02.679 --> 0:11:04.320 do you keep it within the four to forty family? 0:11:04.559 --> 0:11:06.959 I think what's important is we recognize the family as 0:11:06.960 --> 0:11:10.000 a whole, compliments each other, and we really have had 0:11:10.040 --> 0:11:12.480 the position of the different archetype design. So four to 0:11:12.559 --> 0:11:15.520 forty is our important platform. Has all the technologies, our 0:11:15.600 --> 0:11:19.000 latest technologies from ping that help every golfer out there. 0:11:19.200 --> 0:11:21.160 Now we have the LST and the MAX and the 0:11:21.200 --> 0:11:23.600 SFT and now the K. They each serve a little 0:11:23.600 --> 0:11:26.240 bit different space in the market. The K is really 0:11:26.240 --> 0:11:28.400 going to be that broad center part of the market, 0:11:28.440 --> 0:11:31.280 similar to the MAX, just in different size and kind 0:11:31.280 --> 0:11:35.360 of trajectory outcomes. But really it's about having different models 0:11:35.360 --> 0:11:37.880 of a family that lead to great fitting opportunities for 0:11:37.920 --> 0:11:38.640 different golfers. 0:11:38.800 --> 0:11:42.280 Is there a certain four to forty driver that players 0:11:42.320 --> 0:11:44.760 were playing before that they would maybe lend themselves more 0:11:44.840 --> 0:11:45.560 likely to play the K. 0:11:45.679 --> 0:11:47.720 Now, I think the K is now going to transcend 0:11:47.800 --> 0:11:50.680 a little bit further across different types of archetype players 0:11:50.720 --> 0:11:53.840 because of the CG shifter. So the SFT player that 0:11:53.960 --> 0:11:57.600 typically wants the most movement, most correction can actually now 0:11:57.640 --> 0:12:01.240 have a maximized MOI plus the off setting to achieve that. 0:12:01.600 --> 0:12:04.760 And similarly, that better player, the higher swing speed player 0:12:05.000 --> 0:12:06.560 that may be looking for a little bit of the 0:12:06.559 --> 0:12:09.360 faith ability and be able to build that in played 0:12:09.360 --> 0:12:12.160 our previous ten K and it just was neutral at a 0:12:12.200 --> 0:12:14.800 little bit draw bias, can now achieve that with the 0:12:14.840 --> 0:12:15.400 faith setting. 0:12:15.480 --> 0:12:19.760 Interesting, right, tell us how how the driver is going 0:12:19.800 --> 0:12:24.520 to perform just from a launch spin? What loft offerings 0:12:24.559 --> 0:12:27.680 are there? Any little tips kind of to jumpstart from 0:12:28.000 --> 0:12:31.280 which skew, which loft combination someone might want to get into. 0:12:31.440 --> 0:12:33.160 Yeah, so our standard offering is gonna be the nine, 0:12:33.200 --> 0:12:35.760 ten and a half and twelve degree lofts. And really 0:12:35.760 --> 0:12:37.959 we've done testing against our current G four to thirty 0:12:38.160 --> 0:12:40.440 ten K as well as the four to forty max. 0:12:40.800 --> 0:12:44.439 Relative to both drivers, it's faster, so about seven tenths 0:12:44.800 --> 0:12:48.560 to a full mile an hour, more ball speed, launching 0:12:49.000 --> 0:12:53.520 relatively similar overall to the ten K with a little 0:12:53.559 --> 0:12:56.640 bit more overall spent about one hundred RPMs now relative 0:12:56.679 --> 0:12:59.520 to the four to forty max, it is launching slightly lower, 0:12:59.520 --> 0:13:02.360 little bit f ladder with similar spin. One of the 0:13:02.400 --> 0:13:04.560 things that we did, we recognize this with the four 0:13:04.640 --> 0:13:08.400 forty is just very high launching product, and so bringing 0:13:08.400 --> 0:13:11.240 it into the K driver, which is our lowest and 0:13:11.400 --> 0:13:14.560 deepest CG, We've actually statically made the losts half a 0:13:14.600 --> 0:13:17.360 degree stronger to offset a little bit of that difference, 0:13:17.360 --> 0:13:19.120 so that players picking it up are going to see 0:13:19.120 --> 0:13:21.920 it launch in the right window, see that ball speed increase, 0:13:21.960 --> 0:13:23.520 and really see the maximized trajectory. 0:13:24.160 --> 0:13:25.640 Marty, you picking up numbers on this thing. 0:13:25.880 --> 0:13:28.400 Me. You're going a little longer with it? Yeah, yeah, 0:13:28.480 --> 0:13:30.839 I am a little faster. Yeah, no, it is faster. 0:13:30.960 --> 0:13:33.920 Ball speeds faster, Uh probably you know a little bit 0:13:33.920 --> 0:13:37.080 from the face design, the great aerodynamics. I'm playing it 0:13:37.280 --> 0:13:39.640 nice and long, which I like, and I have that 0:13:39.679 --> 0:13:43.120 freedom to swing it harder. What I love about it 0:13:43.160 --> 0:13:47.120 is the spin in the ball flight is very very stable. 0:13:47.280 --> 0:13:49.920 I mean both from my left right. But I'm also 0:13:50.120 --> 0:13:53.880 seeing this vertical stability that I think is coming from 0:13:53.920 --> 0:13:56.360 that a lot of it from the top bottom inertia. 0:13:56.880 --> 0:13:58.920 And then Ryan, I want to hear a little bit 0:13:58.920 --> 0:14:01.240 about the face curve. I mean, we've talked about that 0:14:01.280 --> 0:14:04.800 concept of spin sistency. It's not brand new in this product, 0:14:04.840 --> 0:14:06.920 but tell us how we marry that inertia level to 0:14:06.960 --> 0:14:07.680 the face shaping. 0:14:08.040 --> 0:14:10.120 Sure, so the face as a whole has a lot 0:14:10.120 --> 0:14:13.040 of stacking technologies that lead to the great outcomes. 0:14:12.679 --> 0:14:13.280 That we see. 0:14:13.880 --> 0:14:17.240 So overall we've introduced spin sistency that's been a standard 0:14:17.240 --> 0:14:19.760 in our driver, which really is looking at when we 0:14:19.760 --> 0:14:22.960 look at the face curvature top to bottom, can we 0:14:23.000 --> 0:14:25.960 really influence spin and have it be consistent whether you 0:14:26.040 --> 0:14:28.560 hit center high or low on the face. What we've 0:14:28.600 --> 0:14:31.240 identified over time is we really want to align or 0:14:31.280 --> 0:14:34.360 marry that curvature to the depth of CG and the 0:14:34.360 --> 0:14:38.000 overall MOI of the profile, and so the higher IXX 0:14:38.200 --> 0:14:40.440 as well as the depth of CG is playing into 0:14:40.480 --> 0:14:43.920 how we've shaped that curvature to match perfectly to this design, 0:14:44.360 --> 0:14:47.120 as well as identifying as we brought in Freehauzle design, 0:14:47.200 --> 0:14:49.440 the face is flexing in a little bit different capacity 0:14:49.480 --> 0:14:53.320 than our previous design. We did seventeen simulations just to 0:14:53.360 --> 0:14:55.440 focus on how do we want the face to flex 0:14:55.840 --> 0:14:59.560 to get the optimal ball speed and ultimately leverage that 0:14:59.640 --> 0:15:02.240 space pacific to this driver different than the rest of 0:15:02.240 --> 0:15:03.760 the drivers in the four to forty family. 0:15:03.960 --> 0:15:07.880 I mean, seventeen is amazing. Like every time people talk 0:15:07.920 --> 0:15:10.040 about building these golf clubs, it sounds like it's something 0:15:10.120 --> 0:15:12.720 that's like foreign to people that don't live in the space, 0:15:12.800 --> 0:15:14.280 Like I can't believe you can do it. I mean, 0:15:14.320 --> 0:15:18.000 even the Ping branding almost looks built, you know, inside 0:15:18.000 --> 0:15:18.640 the golf club. 0:15:18.840 --> 0:15:20.800 The Ping branding was one of the biggest challenges on 0:15:20.840 --> 0:15:23.200 this product, and so as you can imagine, we brought 0:15:23.200 --> 0:15:26.000 the composite panel into the soul, we had to figure 0:15:26.000 --> 0:15:28.360 out actually how to put ping back onto the product. 0:15:28.760 --> 0:15:31.240 So the name it looks cool, yeah, I mean it 0:15:31.240 --> 0:15:33.720 looks like, yeah, it looks very cool, looks futuristic. 0:15:33.160 --> 0:15:35.080 And so we actually were inspired for a very high 0:15:35.200 --> 0:15:37.960 end automotive technique in order in order to put that in. 0:15:38.000 --> 0:15:41.920 We actually put it underneath the outer layer of the composite, 0:15:41.960 --> 0:15:45.200 so it's embedded and cured into the composite. Gives it 0:15:45.240 --> 0:15:48.480 a very high durability standard. The pink's not going anywhere, 0:15:48.760 --> 0:15:50.880 we'll stand out and it has a great high polished 0:15:50.880 --> 0:15:51.680 metallic look to it. 0:15:51.760 --> 0:15:53.880 So cars you do this? Is that? What that is that? 0:15:53.880 --> 0:15:54.480 How they? Yeah? 0:15:54.520 --> 0:15:57.320 We actually they were inspired by a particular car brand. 0:15:57.360 --> 0:15:59.680 We noticed that they use this technique. They actually put 0:15:59.680 --> 0:16:01.760 it back on a lot of them, but their highest 0:16:01.840 --> 0:16:05.000 end they put this metal tensure, and we saw that 0:16:05.040 --> 0:16:07.040 pathway is a great way to incorporate that into our 0:16:07.080 --> 0:16:07.520 pink driver. 0:16:07.720 --> 0:16:10.640 It's it's funny. I mean, I'm assuming a lot of 0:16:10.640 --> 0:16:13.160 companies do this. Not not golf club companies. I'm saying 0:16:13.160 --> 0:16:15.040 just a lot of companies in general. But it's so funny. 0:16:15.120 --> 0:16:16.880 I mean, hearing you talk about it. Marty does this 0:16:16.920 --> 0:16:18.960 all the time, he's done it. I mean, think about 0:16:18.960 --> 0:16:21.440 turbulators when you're talking about that off the bat, Marty. 0:16:21.800 --> 0:16:25.360 How much you guys lean into other industry yep, to 0:16:25.800 --> 0:16:26.880 make product better. 0:16:26.920 --> 0:16:29.320 It's just wild to me and John sol I'm our chairman. 0:16:29.560 --> 0:16:32.240 He's a big car guy, and so he's always sending 0:16:32.320 --> 0:16:34.640 us a little inspiration from the automotive industry. 0:16:34.840 --> 0:16:36.960 But I mean it, it is wild, like like that 0:16:37.040 --> 0:16:39.480 makes sense there? Yeah, how Can we not build that 0:16:39.520 --> 0:16:40.320 into our golf clubs? 0:16:40.400 --> 0:16:43.040 Yeah? Yeah, I think there's a lot of dot connecting, 0:16:43.280 --> 0:16:45.040 you know, But I think what's important is how do 0:16:45.080 --> 0:16:48.080 we how do we pass along real solutions, you know, 0:16:48.200 --> 0:16:50.600 like turbulays. Yes they look cool, but they really do 0:16:50.680 --> 0:16:52.760 give it do something. Yeah, you know, they make the 0:16:52.840 --> 0:16:55.280 driver that's four sixty. I think that's ryan. That's the 0:16:55.360 --> 0:16:58.200 interesting way to think about the the CAD model here 0:16:58.800 --> 0:17:01.640 is has the aero dynamics as if it were three 0:17:01.720 --> 0:17:06.160 hundred and eighty ccs or something, but now with spinsistency 0:17:06.240 --> 0:17:09.600 and the inertia, it's making the driver act like it's 0:17:09.800 --> 0:17:11.760 maybe twelve thousand or something like that. 0:17:11.840 --> 0:17:14.320 Right, Yeah, I think we're getting to a more competitive space. 0:17:14.359 --> 0:17:18.119 A lot of drivers are measured at a particular MOI value, 0:17:18.240 --> 0:17:19.760 and yet time and time again we see is our 0:17:19.800 --> 0:17:22.879 test even higher and above that overall number and just 0:17:22.920 --> 0:17:25.679 against the competitive space? And that's what we know is 0:17:25.720 --> 0:17:28.960 that there's so many different advantages from how we shape 0:17:29.000 --> 0:17:32.200 our face, the decisions we make in different technologies that 0:17:32.280 --> 0:17:35.679 stack and really lead to that outcome of seeing performance 0:17:35.760 --> 0:17:37.919 above just a measured number for MLI. 0:17:38.720 --> 0:17:40.760 Ran Where does this fit in terms of products you've 0:17:40.800 --> 0:17:42.200 worked on in your career at Paying. 0:17:42.480 --> 0:17:46.800 Yeah, so this product in particular, I started seventeen years 0:17:46.800 --> 0:17:50.280