Speaker 1: I became a cash millionaire at thirty years old and retired,
Speaker 1: but just four years later I had to start all over,
Speaker 1: and not just from zero this time, but digging myself
Speaker 1: out of a multi million dollar hole. So forget all
Speaker 1: the theoretical videos of if I had to start all
Speaker 1: over instead, this is exactly how I built it all
Speaker 1: back up in a fraction of the time. And better yet,
Speaker 1: you can use this to follow the exact same steps,
Speaker 1: the exact same roadmap to one million dollars in twelve months. Now,
Speaker 1: real quick, before we dig in. If you're new to
Speaker 1: the channel, my name is Mark Moss. I created this
Speaker 1: channel to help others avoid the exact same mistakes that
Speaker 1: I made along the way. Now, yes, I've learned some
Speaker 1: valuable lessons while starting seven different businesses that have hit
Speaker 1: seven to eight figures in less than twelve months. I've
Speaker 1: had two high big value exits. I've currently run three
Speaker 1: eight figure businesses, and I'm a partner in a tech
Speaker 1: VC hedge fund. Now, before I dive right in, I
Speaker 1: just want to give you a quick quote from Henry Ford,
Speaker 1: who said, whether you think you can or you can't,
Speaker 1: either way you're right. So if you think you can't
Speaker 1: do it, that's okay. This life is not for everyone.
Speaker 1: But if you're part of the select view who are
Speaker 1: willing to do the work and build the life that
Speaker 1: they want, then this video is for you. So let's go.
Speaker 1: All right, So we're going to just jump right into
Speaker 1: this and let's just start with step number one. I'm
Speaker 1: going to give you a step by step plan, a
Speaker 1: twelve month plan, one step per month, all right, and yes,
Speaker 1: this is the exact process that I followed and I
Speaker 1: continue to follow. So the first thing that you have
Speaker 1: to know before we get into the twelve steps is
Speaker 1: that the only reason anyone will ever give you money
Speaker 1: is because you've provided them some value, right, You've solved
Speaker 1: their problem. This means if you want money, then you
Speaker 1: have to have skills to solve problems. All right, understand
Speaker 1: that core framework. And then the more skills that you have,
Speaker 1: the bigger problems you can solve, and the more you're
Speaker 1: going to make, which leads us right into step number one,
Speaker 1: which is start with learning a high value skill. Now,
Speaker 1: the first step that you want to do is acquire
Speaker 1: a high value skill, skill that can be monetized very quickly,
Speaker 1: and it's in high demand. People always ask me what's
Speaker 1: a high value skill. Well, it's one that's in high demand.
Speaker 1: It's also one that can make a high amount of income.
Speaker 1: So these are ones that are the closest to the
Speaker 1: money supply. They affect income on a profit and loss.
Speaker 1: They're on the income side, not the expense side of
Speaker 1: the balance sheet. So these are typically things I would
Speaker 1: think about that would be sales marketing, high ticket sales. Right.
Speaker 1: I think of these as digital trades. If I wanted
Speaker 1: to hire someone to build a house, I would hire
Speaker 1: tradesmen a framer, roof for plumber. If I want to
Speaker 1: start a business, I hire digital trades, copywriters, Facebook advertisers,
Speaker 1: video editors, things like that. Now, when I had to
Speaker 1: start over, I had no money, right I had sold
Speaker 1: my businesses, so I no longer had an income coming
Speaker 1: from the business. I lost my assets and so I
Speaker 1: literally had to start over from zero. And so I
Speaker 1: didn't have any money to start a business. So I
Speaker 1: had to go provide a service right now. I had
Speaker 1: a friend who had a mortgage company, and he knew
Speaker 1: that I had started internet businesses and internet companies before that,
Speaker 1: and so he said, hey, you could help generate leads.
Speaker 1: If you could build like some websites, help me generate
Speaker 1: leads for my mortgage company, I'll split the commissions with you.
Speaker 1: So I did. I built up a landing page, I
Speaker 1: created Google paper click campaign. I started generating leads for him,
Speaker 1: and then I made a lot of money. And that's
Speaker 1: what I ended up doing for years. I think six
Speaker 1: or eight years I started doing that. All right, So
Speaker 1: here's the action to take number one. Read some books.
Speaker 1: Figure out what are these high value skills you think
Speaker 1: you're best suited for. I built a landing page, I
Speaker 1: had a Facebook average or that it was a Google
Speaker 1: paper click campaign at that time. But what skills are
Speaker 1: you best suited for? Do you like video editing, do
Speaker 1: you like copywriting, do you like whatever? Do you like sales?
Speaker 1: Do you want to do high ticket sales or the phone?
Speaker 1: So read some books and then watch some YouTube videos,
Speaker 1: and then you want to start practicing these skills. Just
Speaker 1: like any skill, you have to go do it practice
Speaker 1: outside of working hours. So probably you're working right now,
Speaker 1: so it's going to be night. Think of this as
Speaker 1: your night school. Write the copy, set up an ads account,
Speaker 1: rehearse the sales techniques. Right, you have to practice your craft.
Speaker 1: The goal here is to learn to increase your ability
Speaker 1: to increase the value in the marketplace. So in the beginning,
Speaker 1: you're going to learn one skill that you can take
Speaker 1: to the marketplace to make some money. Eventually you'll add skills,
Speaker 1: you'll stack those skills and provide more value to the marketplace.
Speaker 1: Right now, that's month number one, Step number one. Month
Speaker 1: number two. Step number two is to build a personal
Speaker 1: brand so you can build o a marketing pipeline. Now,
Speaker 1: the concept behind this isn't to be some Kim Kardashian influencer,
Speaker 1: right and this part is literally non negotiable. If you
Speaker 1: don't like this part, then don't watch the rest of
Speaker 1: these steps because it doesn't matter if you do or
Speaker 1: you don't want to be a social media influencer. Here's
Speaker 1: the bottom line. If you want to build a business,
Speaker 1: you need customers, right, and customers need to hear about you.
Speaker 1: So whether it's you personally or it's your business, you
Speaker 1: have to create content. You have to build a brand.
Speaker 1: But really, why would I say a personal brand over
Speaker 1: a business. Well, that's because people want to do business
Speaker 1: with people, really other businesses. Now, going back to my story, right,
Speaker 1: I started creating leads. That was the first thing I did,
Speaker 1: and I had been He asked me to do that
Speaker 1: because I'd been on the internet for a long time.
Speaker 1: So I'd been on the internet. I had the skills
Speaker 1: to build the landing pages, do the paid ads, and
Speaker 1: so I started doing marketing for him. Now I had
Speaker 1: been on the Internet for a decade at this point,
Speaker 1: but there was a big problem. I never built a list.
Speaker 1: So I was running paid ads that was pretty good,
Speaker 1: but I didn't build a list, and so I eventually
Speaker 1: got forced into it. I've told my story before, I'm
Speaker 1: not going to go into that. And I eventually started
Speaker 1: a YouTube channel, which of course you're watching now. And
Speaker 1: all of a sudden, as I started to build an
Speaker 1: audience and I started to build a list, something shifted
Speaker 1: into my mind, and something just shifted just in the
Speaker 1: way that I viewed the world, and I felt like
Speaker 1: I went from having like all these jobs where I
Speaker 1: set up an ad campaign for this guy, lead campaign
Speaker 1: for this guy, to now having a career, and that
Speaker 1: new career was now Mark Moss, and Mark Moss could
Speaker 1: do whatever he wants. Maybe Mark Moss wants to build
Speaker 1: a real estate development. Maybe Mark Moss wants to start
Speaker 1: a wine company. Maybe Mark Mosas wants to start a
Speaker 1: sneaker line. Whatever. Now the brand is Mark Moss. So
Speaker 1: here's the action to take in this month. Step number two.
Speaker 1: Start digging your well. I say dig your well before
Speaker 1: you're thirsty. It doesn't just come on overnight. It's going
Speaker 1: to be digging and digging and digging before there's water there.
Speaker 1: So start creating content around your expertise and your personal story.
Speaker 1: Right now, you're learning a high value skill. You're practicing it.
Speaker 1: You're learning it, and document that. Create the content around
Speaker 1: what you're learning. You read something about sales or copywriting,
Speaker 1: talk about it. You're focusing on documing what you're learning.
Speaker 1: What you're doing, all right, And then what you want
Speaker 1: to do is not tell others what they should be doing,
Speaker 1: but rather you're just documenting what you're doing. It's not
Speaker 1: you should do this to fix your problem. It's like,
Speaker 1: here's what I'm doing to fix the problem. Now. During
Speaker 1: this time, you want to focus on the platforms where
Speaker 1: you can express yourself. Best. For me, I chose YouTube,
Speaker 1: right it just seemed to work for me. But some
Speaker 1: people are afraid of video. Okay, so maybe you want
Speaker 1: to be on a blog. Maybe you want to be
Speaker 1: on social media TikTok. You like the TikTok, you like
Speaker 1: the Instagram, whatever it may be, maybe it's just a podcast.
Speaker 1: Find the medium that seems to express yourself the best,
Speaker 1: and then be consistent. It's the slow, steady, consistent things
Speaker 1: done over a long period of time. So be consistent
Speaker 1: with content production and then repurpose that content across all
Speaker 1: the other channels to maximize your reach. Okay, The goal
Speaker 1: here in this third month is to establish yourself as
Speaker 1: an authority in your niche. All right. So again, whether
Speaker 1: it's copywriter and Facebook ads, start to really dig in
Speaker 1: by putting out content on that specifically, you're gaining awareness
Speaker 1: during this timeframe, showing your authority, and then you want
Speaker 1: to be relating to people on a personal level with
Speaker 1: your audience to continue to grow your business. This is
Speaker 1: why a personal brand over I would say a business brand.
Speaker 1: All right. Now, then let's go into the next month.
Speaker 1: The next skill, and that is mastering this skill through practice. Okay,
Speaker 1: so we've been learning it, we've been testing it on
Speaker 1: our own, but now we want to master it through practice.
Speaker 1: So the concept is simple. We want to focus on
Speaker 1: mastering this skill rather than just making money with it
Speaker 1: right away. Right in the beginning, you're not going to
Speaker 1: be very good, and that's okay, but you can't expect
Speaker 1: someone to give you a lot of money when you're
Speaker 1: just learning this. So here the key is to just
Speaker 1: obsessively practice and then start offering those services. And this
Speaker 1: is a sticking point. This is, in my opinion, one
Speaker 1: of the main reasons why most people never make it
Speaker 1: to be a business owner and never have success is
Speaker 1: because this part is you have to offer your services
Speaker 1: for free. You have to offer services for free to
Speaker 1: gain experience and build that portfolio to prove that you
Speaker 1: can do it, to get that feedback. And most people
Speaker 1: have an employee mindset and they could never imagine working
Speaker 1: for free. But this is what it's going to take
Speaker 1: all right now. For me, I think about this in
Speaker 1: a sense where I've got all kinds of people that
Speaker 1: want me to pay them so they can learn how
Speaker 1: to do a skill. But think about it from like
Speaker 1: a pro athlete standpoint. Imagine someone going to the Lakers
Speaker 1: and saying, hey, sign me on a basketball contract and
Speaker 1: I'll go learn how to play basketball for you. It's like, no,
Speaker 1: you got to play basketball your whole life to get
Speaker 1: good at basketball, and then maybe someone will give you
Speaker 1: view a contract at the point. So that's exactly how
Speaker 1: it is in the business world as well. You need
Speaker 1: to learn these skills, you need to hone these skills,
Speaker 1: and you have to start providing them for free, just
Speaker 1: like playing basketball for free, and then you need to
Speaker 1: get somebody a result. Until you've gotten them so much
Speaker 1: results that well, it takes us to the next step,
Speaker 1: which is getting our first paying client. All right, So
Speaker 1: at some point, hopefully we've gotten good enough with that skill,
Speaker 1: we've delivered enough value that client should now really desire
Speaker 1: our services. And at that point you can say, okay,
Speaker 1: our trial is over and they should be wanting to
Speaker 1: pay you, or if you've done a good enough job,
Speaker 1: they're going to want to just you know, they're going
Speaker 1: to demand to pay you. And so you want to
Speaker 1: transition from this practicing for free to now getting paid
Speaker 1: for your work. Now, when I think of this, I
Speaker 1: think about again back to these coaching businesses that want
Speaker 1: to do this. I want to help people with their
Speaker 1: time management, or with their health, or with their diet.
Speaker 1: But again, they haven't built that up they haven't worked
Speaker 1: for free and so that's what's holding them back. Now.
Speaker 1: The action here is that we want to transition from practicing.
Speaker 1: So we've already found people who are more than happy
Speaker 1: to take our information for free. Right, we've demonstrated value upfront.
Speaker 1: Then we want to convert them to paid. So how
Speaker 1: do we do that. Well, again, we can say, hey,
Speaker 1: this contract is over, I can't offer anymore. You could
Speaker 1: make them an offer number two. You could continue to
Speaker 1: work for them for free and ask them for a referral. Hey,
Speaker 1: do you have a friend or an associate that might
Speaker 1: like my business? And then the best way that I
Speaker 1: would start to get that first paid client is what
Speaker 1: I call a one one thirty And really this is
Speaker 1: a one person. I'm looking for one person that I
Speaker 1: can help them with one thing over the next seven
Speaker 1: days or thirty days. Right, so I'm looking for one
Speaker 1: person that I can help lose ten pounds in the
Speaker 1: next thirty days. I'm looking for one person that I
Speaker 1: can get one paid account going in thirty day or
Speaker 1: whatever that is. That's the best way to do that.
Speaker 1: And so the goal in this section is to secure
Speaker 1: your first pain client by first showing them results ahead
Speaker 1: of time, and only asking on the back end to
Speaker 1: either be a paid client or refer you to somebody
Speaker 1: else who wants that. Okay, Then that takes us to
Speaker 1: the very next step, which is we should be documenting
Speaker 1: our processes. Okay. So the concept here is that I
Speaker 1: want to move more towards the creative work and away
Speaker 1: from the technical work. And the way that I define
Speaker 1: that is technical would be anything that I do more
Speaker 1: than one time I invoice a client, and every time
Speaker 1: I invoice the client, it's done the same way, right
Speaker 1: versus creative is like I design something for them, right.
Speaker 1: And what we want to do is we want to
Speaker 1: identify all the different things that we do in our
Speaker 1: business to get a customer, acquire the customer, to fulfill
Speaker 1: the customer, and make a list of those and which
Speaker 1: ones are technical and which ones are creative, sort those,
Speaker 1: and then what we want to do is we're going
Speaker 1: to create clearly defined I call them playbooks. You might
Speaker 1: have heard SOP standard operating procedures. And so then all
Speaker 1: these technical tasks I document step one, step two, step
Speaker 1: three so that we can have consistent output. Let me
Speaker 1: give it a story. I used to have a company.
Speaker 1: I had about sixty five people there working for me,
Speaker 1: and we had a really big breakroom and a cafeteria,
Speaker 1: and different days, different times of the day, like the
Speaker 1: coffee could be like really good or the coffee could
Speaker 1: be like really bad, and like you never knew what
Speaker 1: you were gonna get whenever you walked in there, and
Speaker 1: so I didn't like that. I wanted to know what
Speaker 1: the coffee was going to be like whenever I wanted,
Speaker 1: And so we had to create a system of playbook,
Speaker 1: a standard operative procedure for the coffee. So this many
Speaker 1: cups of grinds, this many cups of water, right this heat,
Speaker 1: and then it was written down. So no matter who
Speaker 1: made the coffee, if they followed the exact same playbo
Speaker 1: could he had written, then the coffee was good every
Speaker 1: single time. Okay, So the action to take here is
Speaker 1: to make a list of the most common things that
Speaker 1: you're doing, and I recommend starting with a with a
Speaker 1: time study. So what I would do is I would
Speaker 1: just get like a piece of paper, maybe an Excel spreadsheet,
Speaker 1: and write down like in fifteen minute increments. I set
Speaker 1: a timer on my phone, and every fifteen minutes, when
Speaker 1: the timer goes off, I write down what I'm doing.
Speaker 1: Fifteen minutes later, write down what I'm doing, and then
Speaker 1: I'll typically do it for two weeks and I'll look
Speaker 1: back of all the things I was doing and I
Speaker 1: could divide that out. Okay, Then once I've defined what
Speaker 1: are the things that are the technical ones that I
Speaker 1: could probably create these systems around, then i'd record myself
Speaker 1: doing these. I could do that by setting up a
Speaker 1: camera on a tripod. I could use something to record
Speaker 1: my screen. Loom video works really well for this. I
Speaker 1: could record myself on a Loom and then once I
Speaker 1: have those videos, I can create processes from them. Loom
Speaker 1: actually has an AI insert that helps you with this
Speaker 1: process is pretty cool. And then I want to create
Speaker 1: a folder to store all of these, so it's a
Speaker 1: database that has all the processes, and I use Notion
Speaker 1: for this, so everything's in Notion, and anybody that I
Speaker 1: ever hire in the future or on my team can
Speaker 1: go into a Notion and find these. So the goal
Speaker 1: that we're trying to achieve here is to be able
Speaker 1: to have consistent output, consistent results, but more importantly, someone
Speaker 1: else that could do the technical work, and even more importantly,
Speaker 1: when I bring on new people. I never have to
Speaker 1: train them because they have the playbooks to follow. I
Speaker 1: only have to coach them. And that brings me to
Speaker 1: the very next point, which is number six. What we
Speaker 1: want to do now at this point with getting on
Speaker 1: our road from zero to one million in less than
Speaker 1: twelve months, is we need to double down. We have
Speaker 1: to start speeding things up now at this point, okay,
Speaker 1: And what we want to do in order to double
Speaker 1: down is we need to bring on some help, maybe
Speaker 1: just an assistant, like a virtual assistant at this point.
Speaker 1: And the concept here is that we want to be
Speaker 1: able to do again more creative work because you are
Speaker 1: the genius. You're the genius in the business, which means
Speaker 1: we need to offload the technical tasks. That's what we're
Speaker 1: hiring an assistant for now. One way we can do
Speaker 1: this is think about offloading tasks that are you could
Speaker 1: pay someone ten dollars an hour to do, or fifteen
Speaker 1: dollars an hour, twenty five or fifty or one hundred
Speaker 1: dollars hour tasks. You start passing those often. Of course
Speaker 1: you're working your way up now. Everybody gets this wrong
Speaker 1: at first, So let me tell you how to do
Speaker 1: this and here's what everybody gets wrong. What they do
Speaker 1: is they say, hey, I started a graphic design business,
Speaker 1: and I spend so much time doing graphic design, so
Speaker 1: I want to go hire a graphic designer to take
Speaker 1: off some of this workload for me. That's the wrong
Speaker 1: way to do it. What you want to do instead
Speaker 1: is hire someone to do everything else that's not graphic design. Again,
Speaker 1: that's your zone of genius. So for me, I need
Speaker 1: to be on camera. I can't really hire someone to
Speaker 1: be on camera for me, but I can hire other
Speaker 1: people to support all the other things that I do
Speaker 1: that are not being on camera. So here's the action. Okay,
Speaker 1: one perform that time audit like we just talked about
Speaker 1: number two. Again, identify the creative versus technical tasks and
Speaker 1: identify which ones are my zone of genius, copywriting, whatever
Speaker 1: that may be, that's yours zone of genius, and then
Speaker 1: hire an assistant to do everything else. Now I hire
Speaker 1: assistants internationally. You can find great assistants in other parts
Speaker 1: of the world. If you're in the United States, the
Speaker 1: Philippines in South America are great for this. They're pretty
Speaker 1: much on the same time zone, they speak English, and
Speaker 1: you can pick them up for four or five, six
Speaker 1: seven bucks an hour, so really easy way to scale that.
Speaker 1: And the goal here in this module or in this
Speaker 1: month is to really focus on your high value tasks
Speaker 1: so that you can scale faster. A small business owner,
Speaker 1: are you buried in all types of work keeping you
Speaker 1: from the real thing that makes you money? Well, that's
Speaker 1: where just Works comes in. They're the all in one
Speaker 1: platform that supports small business growth. You can get all
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Speaker 1: and compliance with transparent pricing. Now they help you hire
Speaker 1: top talent internationally, internew markets, quickly scale international operations without
Speaker 1: the workload, and for every how do I do it? Question?
Speaker 1: You can reach out to their expert staff from sole
Speaker 1: proprietor or a team of twenty. Just Works empowers all
Speaker 1: kinds of small businesses with real human support. So visit
Speaker 1: justworks dot com slash podcast to join the thousands of
Speaker 1: small businesses that trust Just Works to take care of payroll, benefits,
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Speaker 1: All right, and now, in light of scaling faster, that
Speaker 1: takes us to the next month, number seven, the next
Speaker 1: step number seven, And now we need to really start
Speaker 1: to increase our marketing pipeline. So now we have our product,
Speaker 1: we have our systems are documented, we have other people
Speaker 1: helping us, and so now we're ready to start putting
Speaker 1: some gas on that fire. And putting gas on the
Speaker 1: fire is basically using marketing to increase that pipeline. So
Speaker 1: the concept here is like again, like who's going to
Speaker 1: buy your products? They don't hear about it. Now. I
Speaker 1: built businesses doing lead generation off of paid ads, but
Speaker 1: paid ads don't really work as good as they used
Speaker 1: to anymore. So I believe that organic marketing and organic
Speaker 1: content is the way to go, sort of like this
Speaker 1: YouTube video that you're watching, but paid ads can complement it,
Speaker 1: sort of like putting gas on an already lit fire. Okay,
Speaker 1: So the action here is that this is going to
Speaker 1: be a brand new skill set for you. So remember
Speaker 1: we have to start stacking skills. So it's a new
Speaker 1: skill set for you. And what I'd recommend is just
Speaker 1: go binge, watch a bunch of YouTube videos, right, set
Speaker 1: up a free account, whether it's on Google, pay per
Speaker 1: click ads or on Facebook. Turns out they have a
Speaker 1: ton of tutorials to help you because they want you
Speaker 1: to use their business. Then set up for your account,
Speaker 1: spend a few dollars there. I mean you can put fifteen,
Speaker 1: twenty bucks, one hundred bucks on there. Think of this
Speaker 1: as your tuition. You want to learn this just to
Speaker 1: so you can start to figure it out. You don't
Speaker 1: have to be the expert, but you want to know
Speaker 1: enough about it. Then once you've done that, you want
Speaker 1: to create the playbooks, the SOPs. Here's how you do it,
Speaker 1: the standard operative procedure, so you can hire someone else
Speaker 1: to do it. Now, you can also hire an agency
Speaker 1: in this step, but I wouldn't skip the step of
Speaker 1: learning it because even if you hire someone, you want
Speaker 1: to know enough to be able to manage them properly. Okay, Now,
Speaker 1: the goal in this section number seven is that again
Speaker 1: it's gas on already lit fire. This is not skipping
Speaker 1: over the need to build the organic content. I certainly
Speaker 1: would never recommend that you start with paid ads without
Speaker 1: doing the organic content first. You're basically making organic content
Speaker 1: and then putting ad dollars behind it. And then if
Speaker 1: we want to take it to the very next level,
Speaker 1: because we need to get to a million dollars and
Speaker 1: twelve months and we're almost there, we go to step
Speaker 1: number eight, maybe month number eight, depending on how fast
Speaker 1: you're moving, and that is to build a product. Okay,
Speaker 1: now we talked about before getting a skill and offering
Speaker 1: it as a service, but now we want to build
Speaker 1: a product. And here's the concept. I think of business
Speaker 1: in three different levels, all right. Level number one is
Speaker 1: I provide a service. I am a massage therapist. I'm
Speaker 1: a gardener. I paint curves. I have a pressure washer business.
Speaker 1: I write your copy, I run your ads. I'm providing
Speaker 1: a service. I'm a doctor. But at that point, I'm
Speaker 1: trading my time for money, and no matter how much
Speaker 1: a charge, I'm going to run out of time. Step
Speaker 1: number two, or the next level up, would be having
Speaker 1: a product. So I might sell a supplement, I might
Speaker 1: sell clothes, right, and that's better, right because those products
Speaker 1: can be sold while I'm sleeping. However, there's still inventory
Speaker 1: to manage and stuff to reorder and pack and ship
Speaker 1: and sell. And then the third level, my favorite, is
Speaker 1: selling knowledge, selling information, and there's an infinite return because
Speaker 1: I'm literally giving my information. I don't have to buy
Speaker 1: a product to sell it. It's infinitely scalable. Now, the
Speaker 1: concept behind This is that there's only two ways to
Speaker 1: grow your business. Right, we're trying to rapidly scale this
Speaker 1: business twelve in twelve months to one million dollars. There's
Speaker 1: only two ways to do it. Number one is to
Speaker 1: get more customers, and that's where everybody focuses. But that's
Speaker 1: the hardest part. The second way we can grow our
Speaker 1: business is to make those customers more valuable. How do
Speaker 1: we do that, Well, we get them to buy more
Speaker 1: things from us, or increase the frequency in which they buy.
Speaker 1: So when you sell them more products and put them
Speaker 1: on a subscription. So the action here is you need
Speaker 1: to launch a product. Now you've been offering a service,
Speaker 1: launch a product. Now, I think of it as either
Speaker 1: a lower end product or a higher end product. So
Speaker 1: if I'm offering you bookkeeping, that's the service I'm providing,
Speaker 1: Or massage therapy or copywriting or video editing that's the service.
Speaker 1: Then I want either a higher end or a lower
Speaker 1: end product. So I think about it like a do
Speaker 1: it yourself So here's like, here's a cheat sheet, a guide,
Speaker 1: a course to do it yourself. Here's how you can
Speaker 1: start your own massage business or your own copyright and
Speaker 1: business there's a done done with you, and this is
Speaker 1: maybe like through a group coaching program, and then there's
Speaker 1: a done for you, and so i'd break them down
Speaker 1: into these areas. Now, if you are able to do this,
Speaker 1: which you should be able to, then the goal should
Speaker 1: be able to easily increase yourselves by thirty to fifty
Speaker 1: percent just like that, because you already have the customers,
Speaker 1: you're just trying to get them to buy more things.
Speaker 1: When you go through my funnels and you buy my products,
Speaker 1: typically we'll offer you another product on the back end.
Speaker 1: We call it a one time offer, and typically we
Speaker 1: have about a thirty to forty percent take rate on those.
Speaker 1: So that means you're increasing your cells by thirty to
Speaker 1: forty percent just by adding that on and in order
Speaker 1: to use that in your funnels. That takes us to
Speaker 1: the very next step, which is number nine, and you
Speaker 1: need to master sales funnels. Now. Funnels are basically like
Speaker 1: a website. The difference is a website is a brick
Speaker 1: wall home about us, contact page, our services, and there's
Speaker 1: just way too much information. A funnel is basically like
Speaker 1: a sales rep where there's only one action. The only
Speaker 1: thing they can do is put their email. The only
Speaker 1: thing they can do is click buyer whatever it is. Now,
Speaker 1: we want the funnel in order to improve client acquisition.
Speaker 1: Like I said, it moves somebody down a sequence. And
Speaker 1: what we can do with these funnels is we can
Speaker 1: increase our upsells and down cells, just like I gave
Speaker 1: you a story about now. My first website when I
Speaker 1: started building websites was in two thousand and one, and
Speaker 1: there was no funnel builders. There was no shopify back then.
Speaker 1: I had to spend I think about twenty five thousand
Speaker 1: dollars to hire a coder to build me this e
Speaker 1: commerce store on a platform called Meva Merchant. I don't
Speaker 1: even know if it's out there anymore. Then, as things progressed,
Speaker 1: I started building more websites, more websites to generate leads
Speaker 1: and stuff like that. I started. Then I would do
Speaker 1: it on Photoshop, so I'd show, like on photosop, here's
Speaker 1: what I wanted to look like. I'd give it to
Speaker 1: a designer and they would build it for me. But
Speaker 1: then was it around somewhere. I think twenty seventeen, I
Speaker 1: started using click funnels. Click funel allows me just to
Speaker 1: easily just like drag and drop and create my own funnels.
Speaker 1: And that was a game change re form me because
Speaker 1: now all of a sudden, I could spin up a
Speaker 1: funnel in like an hour or two, and I could
Speaker 1: reiterate and optimize it over and over and over, and
Speaker 1: it allowed me to rapidly scale my growth. Okay, so
Speaker 1: the action here is you can get a free click
Speaker 1: Funnels account. And I don't have an affiliate link. I
Speaker 1: should probably put one here, but you can get it
Speaker 1: for thirty days. Okay. You can play around with it
Speaker 1: for free, you can watch all the videos, and you
Speaker 1: can literally start building these funnels in order to master this.
Speaker 1: And the goal in this period is to launch a
Speaker 1: new lead capture page and launch a new product funnel.
Speaker 1: If you do those things, I mean we're talking a
Speaker 1: thirty to fifty percent increase in sales right off the bat,
Speaker 1: and we're almost two that million dollars within twelve months.
Speaker 1: But we still got two more steps. So step number
Speaker 1: ten this is to build a promotion. Okay. Now, the
Speaker 1: concept behind this is simple. Products are cool, but what
Speaker 1: people really like is they love events. They love coming
Speaker 1: together around a theme, they love the energy around it,
Speaker 1: they love the amount of time they can spend with you,
Speaker 1: and they love the message, the deep, prolonged message that
Speaker 1: they can get from you. Now, my first promo was
Speaker 1: back in like twenty seventeen, and I went to Boise,
Speaker 1: Idaho to go study with Russell Brunson up at click
Speaker 1: Funnels and learned how to do what he calls the
Speaker 1: perfect webinar. Now, I had this idea to launch a
Speaker 1: program some of you might have heard of it. It's
Speaker 1: called the four Pillar Blueprint Masterclass. And I said, well,
Speaker 1: I guess I'll do a webinar to sell this product.
Speaker 1: I haven't built it yet, but let's just throw it
Speaker 1: on a webinar and see what happens. Well, I ran
Speaker 1: the webinar and I did about thirty or thirty five
Speaker 1: thousand dollars in sales in one single hour, which told me, well,
Speaker 1: I guess the market wants this. I should probably build it.
Speaker 1: But I wasn't really sure, and so I decided that
Speaker 1: maybe I should try one more of these webinars, and
Speaker 1: I did about another thirty grand on the second webinar,
Speaker 1: proved it wasn't a fluke, and I said, shoot, I
Speaker 1: guess I should build this product and deliver it. So
Speaker 1: the action here is pick which format of a promo
Speaker 1: you want to do. Is it a web binar like
Speaker 1: an hour long presentation, Is it like a launch where
Speaker 1: we do over a couple of days we launch a product.
Speaker 1: Is it a live event, either in person at a
Speaker 1: hotel room nearby or virtual live event or something like that.
Speaker 1: And how are you going to learn about those one?
Speaker 1: I recommend reading the book Expert Secrets or Google Perfect webinar,
Speaker 1: or you could also look at the book Jeff Walker's
Speaker 1: Product Launch Formula and just use them like a workbook
Speaker 1: and go from there. But the goal in this month
Speaker 1: is to choose one of those promos webinar, launch your
Speaker 1: live event, and launch it in thirty days and you
Speaker 1: should be able to make one years of income within
Speaker 1: thirty days. Okay, and we are almost two the million dollars,
Speaker 1: but we still have a couple more things to do.
Speaker 1: At this point. Business should be cranking. We have our
Speaker 1: content going, we got the paid ads going, we have
Speaker 1: our SOPs, we have assistants helping us do the work.
Speaker 1: Now we want to hire a fulfillment team. The acquisition,
Speaker 1: which is sales and marketing. We're still going to be
Speaker 1: managing most of that, but the fulfillment team. Is someone's
Speaker 1: going to help us deliver the service, right, that's going
Speaker 1: to help us scale our operations. Now, for me, it's
Speaker 1: always sort of been my productivity problem that I have
Speaker 1: trying to figure out how to manage that process. And
Speaker 1: so the key is so sort of wait until we've
Speaker 1: been doing it for a long a period of time
Speaker 1: that we can document those processes so somebody has something
Speaker 1: to follow. Right, we're making money. Now, what we want
Speaker 1: to do is figure out how much are we now
Speaker 1: making per hour? So now we're ten eleven months into this,
Speaker 1: how much have we made, divided by the hours that
Speaker 1: we've worked making one hundred dollars an hour five hundred
Speaker 1: dollars an hour. You can perform another time study here
Speaker 1: if you want, and then again move out of the
Speaker 1: technical tasks that are anything less than the amount of
Speaker 1: money that you're making. The goal here really is to
Speaker 1: buy back your time. Right in the beginning, you don't
Speaker 1: have any money, so you just have your time. But
Speaker 1: now you're making money, and you want to start buying
Speaker 1: back your time by outsourcing anything that's making less than
Speaker 1: you're making at this point. And then it takes to
Speaker 1: our final step here, step number twelve, Month number twelve
Speaker 1: maybe for some of you, and that is to join
Speaker 1: a coaching program. Now, the concept here is that you know,
Speaker 1: smart people pay to save times what we pay for speed,
Speaker 1: and we pay for certainty. That's what people pay you
Speaker 1: for to solve their problem fast and with certainty, and
Speaker 1: we should also be paying other people to solve our problems.
Speaker 1: I believe it's the greatest hack there is to accelerate
Speaker 1: learning and growth. And let me give you a story.
Speaker 1: The first time I went to maybe I don't know,
Speaker 1: maybe second time I went to funnel Hacking Live as
Speaker 1: their big marketing conference, I met one of my good friends,
Speaker 1: Keana Danielle in vest Diva. You might have seen her online.
Speaker 1: She's pretty well known and we got started right around
Speaker 1: the same time, and I was much more advanced than
Speaker 1: her at the time. And over the course of the
Speaker 1: next year or two, you know, we stayed in contact
Speaker 1: and then I remember she just couldn't get things figured out.
Speaker 1: She was falling behind, you couldn't figure out. I was helping, helping, helping,
Speaker 1: and eventually she signed up with click Funnels coaching program,
Speaker 1: which was like thirty thousand dollars and I was like,
Speaker 1: why would you spend that money. It's so much money,
Speaker 1: it's a waste. You don't need that all the informations
Speaker 1: for free. And I've tried to like kind of pooh
Speaker 1: pooh on her spend that much. Mone Well, a year
Speaker 1: goes by and she completely overtakes me. Another year goes
Speaker 1: by and she completely overtakes me, and she is just
Speaker 1: blowing up. And it's because of the information the coaching
Speaker 1: programs that she signed up for, but not just that one.
Speaker 1: She signed up for more and found value and signed
Speaker 1: up for more. And here I was with no coaching programs.
Speaker 1: Of course I caught on very quickly, and now I'm
Speaker 1: in multiple coaching programs at the same time. So action
Speaker 1: to take here is find your top niche competitors, buy
Speaker 1: their products, go to their events, make good relationships with
Speaker 1: them and the other people in their circle. And the
Speaker 1: goal here really you should be joining at least one
Speaker 1: high level mastermind or coaching program per year. So in closing,
Speaker 1: that's exactly what I did. All right, this is exactly
Speaker 1: what I did, and it's one hundred percent what you
Speaker 1: can do as well. It's one hundercent what I would
Speaker 1: do if I wanted to go from broke to millionaire
Speaker 1: business owner in twelve months or less. And I say
Speaker 1: less because if you work hard, then this shouldn't take
Speaker 1: you a year. You probably get all this done in
Speaker 1: a quarter. And the reason why success and money it
Speaker 1: loves speed. But I'd love to hear which one of
Speaker 1: these steps you would be uh want to be working on,
Speaker 1: maybe which one you're stuck on. And if you really
Speaker 1: want to accelerate your life fast, you might also want
Speaker 1: to learn my twenty cheat codes I've learned over the
Speaker 1: last twenty years. It's a roadmap to compress a decade
Speaker 1: into a year or two. So go watch that video
Speaker 1: right here by clicking here, and I'm going to see
Speaker 1: you over there.