WEBVTT - 0 to 1M in 12 months 0:00:00.200 --> 0:00:03.320 I became a cash millionaire at thirty years old and retired, 0:00:03.400 --> 0:00:06.520 but just four years later I had to start all over, 0:00:06.680 --> 0:00:09.440 and not just from zero this time, but digging myself 0:00:09.440 --> 0:00:12.480 out of a multi million dollar hole. So forget all 0:00:12.480 --> 0:00:15.480 the theoretical videos of if I had to start all 0:00:15.520 --> 0:00:18.320 over instead, this is exactly how I built it all 0:00:18.360 --> 0:00:20.759 back up in a fraction of the time. And better yet, 0:00:21.280 --> 0:00:24.320 you can use this to follow the exact same steps, 0:00:24.320 --> 0:00:28.000 the exact same roadmap to one million dollars in twelve months. Now, 0:00:28.040 --> 0:00:29.600 real quick, before we dig in. If you're new to 0:00:29.640 --> 0:00:31.920 the channel, my name is Mark Moss. I created this 0:00:32.040 --> 0:00:34.760 channel to help others avoid the exact same mistakes that 0:00:34.840 --> 0:00:37.640 I made along the way. Now, yes, I've learned some 0:00:37.720 --> 0:00:40.680 valuable lessons while starting seven different businesses that have hit 0:00:40.720 --> 0:00:43.159 seven to eight figures in less than twelve months. I've 0:00:43.200 --> 0:00:46.880 had two high big value exits. I've currently run three 0:00:47.040 --> 0:00:49.600 eight figure businesses, and I'm a partner in a tech 0:00:49.720 --> 0:00:52.320 VC hedge fund. Now, before I dive right in, I 0:00:52.360 --> 0:00:55.120 just want to give you a quick quote from Henry Ford, 0:00:55.200 --> 0:00:58.160 who said, whether you think you can or you can't, 0:00:58.640 --> 0:01:01.200 either way you're right. So if you think you can't 0:01:01.200 --> 0:01:04.160 do it, that's okay. This life is not for everyone. 0:01:04.280 --> 0:01:06.600 But if you're part of the select view who are 0:01:06.640 --> 0:01:08.720 willing to do the work and build the life that 0:01:08.800 --> 0:01:11.399 they want, then this video is for you. So let's go. 0:01:13.160 --> 0:01:14.720 All right, So we're going to just jump right into 0:01:14.720 --> 0:01:17.200 this and let's just start with step number one. I'm 0:01:17.200 --> 0:01:19.960 going to give you a step by step plan, a 0:01:20.000 --> 0:01:23.200 twelve month plan, one step per month, all right, and yes, 0:01:23.280 --> 0:01:26.039 this is the exact process that I followed and I 0:01:26.080 --> 0:01:28.160 continue to follow. So the first thing that you have 0:01:28.240 --> 0:01:30.480 to know before we get into the twelve steps is 0:01:30.480 --> 0:01:33.319 that the only reason anyone will ever give you money 0:01:33.760 --> 0:01:36.360 is because you've provided them some value, right, You've solved 0:01:36.440 --> 0:01:39.560 their problem. This means if you want money, then you 0:01:39.640 --> 0:01:43.160 have to have skills to solve problems. All right, understand 0:01:43.200 --> 0:01:45.880 that core framework. And then the more skills that you have, 0:01:46.200 --> 0:01:48.720 the bigger problems you can solve, and the more you're 0:01:48.760 --> 0:01:51.240 going to make, which leads us right into step number one, 0:01:51.440 --> 0:01:55.520 which is start with learning a high value skill. Now, 0:01:55.640 --> 0:01:57.160 the first step that you want to do is acquire 0:01:57.200 --> 0:02:00.240 a high value skill, skill that can be monetized very quickly, 0:02:00.440 --> 0:02:02.800 and it's in high demand. People always ask me what's 0:02:02.800 --> 0:02:05.360 a high value skill. Well, it's one that's in high demand. 0:02:05.520 --> 0:02:08.400 It's also one that can make a high amount of income. 0:02:08.560 --> 0:02:10.480 So these are ones that are the closest to the 0:02:10.560 --> 0:02:13.840 money supply. They affect income on a profit and loss. 0:02:13.919 --> 0:02:17.000 They're on the income side, not the expense side of 0:02:17.040 --> 0:02:19.440 the balance sheet. So these are typically things I would 0:02:19.440 --> 0:02:24.000 think about that would be sales marketing, high ticket sales. Right. 0:02:24.160 --> 0:02:26.560 I think of these as digital trades. If I wanted 0:02:26.560 --> 0:02:28.079 to hire someone to build a house, I would hire 0:02:28.160 --> 0:02:30.639 tradesmen a framer, roof for plumber. If I want to 0:02:30.639 --> 0:02:35.359 start a business, I hire digital trades, copywriters, Facebook advertisers, 0:02:36.000 --> 0:02:38.320 video editors, things like that. Now, when I had to 0:02:38.360 --> 0:02:40.600 start over, I had no money, right I had sold 0:02:40.639 --> 0:02:43.359 my businesses, so I no longer had an income coming 0:02:43.360 --> 0:02:45.800 from the business. I lost my assets and so I 0:02:45.840 --> 0:02:48.400 literally had to start over from zero. And so I 0:02:48.440 --> 0:02:50.120 didn't have any money to start a business. So I 0:02:50.160 --> 0:02:52.760 had to go provide a service right now. I had 0:02:52.800 --> 0:02:55.119 a friend who had a mortgage company, and he knew 0:02:55.160 --> 0:02:58.000 that I had started internet businesses and internet companies before that, 0:02:58.200 --> 0:03:01.280 and so he said, hey, you could help generate leads. 0:03:01.280 --> 0:03:03.080 If you could build like some websites, help me generate 0:03:03.160 --> 0:03:06.080 leads for my mortgage company, I'll split the commissions with you. 0:03:06.280 --> 0:03:08.480 So I did. I built up a landing page, I 0:03:08.480 --> 0:03:11.639 created Google paper click campaign. I started generating leads for him, 0:03:11.919 --> 0:03:14.000 and then I made a lot of money. And that's 0:03:14.000 --> 0:03:15.640 what I ended up doing for years. I think six 0:03:15.760 --> 0:03:17.800 or eight years I started doing that. All right, So 0:03:18.000 --> 0:03:21.720 here's the action to take number one. Read some books. 0:03:22.120 --> 0:03:24.480 Figure out what are these high value skills you think 0:03:24.520 --> 0:03:27.440 you're best suited for. I built a landing page, I 0:03:27.480 --> 0:03:29.320 had a Facebook average or that it was a Google 0:03:29.320 --> 0:03:32.240 paper click campaign at that time. But what skills are 0:03:32.280 --> 0:03:34.800 you best suited for? Do you like video editing, do 0:03:34.880 --> 0:03:37.800 you like copywriting, do you like whatever? Do you like sales? 0:03:37.800 --> 0:03:39.280 Do you want to do high ticket sales or the phone? 0:03:39.520 --> 0:03:43.200 So read some books and then watch some YouTube videos, 0:03:43.200 --> 0:03:45.880 and then you want to start practicing these skills. Just 0:03:45.920 --> 0:03:47.880 like any skill, you have to go do it practice 0:03:47.920 --> 0:03:50.640 outside of working hours. So probably you're working right now, 0:03:50.680 --> 0:03:52.280 so it's going to be night. Think of this as 0:03:52.280 --> 0:03:56.160 your night school. Write the copy, set up an ads account, 0:03:56.440 --> 0:03:59.880 rehearse the sales techniques. Right, you have to practice your craft. 0:04:00.240 --> 0:04:03.480 The goal here is to learn to increase your ability 0:04:03.840 --> 0:04:07.640 to increase the value in the marketplace. So in the beginning, 0:04:07.680 --> 0:04:09.640 you're going to learn one skill that you can take 0:04:09.760 --> 0:04:13.200 to the marketplace to make some money. Eventually you'll add skills, 0:04:13.240 --> 0:04:16.400 you'll stack those skills and provide more value to the marketplace. 0:04:16.600 --> 0:04:19.280 Right now, that's month number one, Step number one. Month 0:04:19.320 --> 0:04:22.080 number two. Step number two is to build a personal 0:04:22.160 --> 0:04:24.960 brand so you can build o a marketing pipeline. Now, 0:04:25.080 --> 0:04:29.200 the concept behind this isn't to be some Kim Kardashian influencer, 0:04:29.360 --> 0:04:32.640 right and this part is literally non negotiable. If you 0:04:32.640 --> 0:04:34.520 don't like this part, then don't watch the rest of 0:04:34.560 --> 0:04:37.200 these steps because it doesn't matter if you do or 0:04:37.240 --> 0:04:39.720 you don't want to be a social media influencer. Here's 0:04:39.720 --> 0:04:42.039 the bottom line. If you want to build a business, 0:04:42.440 --> 0:04:46.080 you need customers, right, and customers need to hear about you. 0:04:46.360 --> 0:04:49.840 So whether it's you personally or it's your business, you 0:04:49.880 --> 0:04:52.240 have to create content. You have to build a brand. 0:04:52.440 --> 0:04:55.599 But really, why would I say a personal brand over 0:04:55.600 --> 0:04:58.640 a business. Well, that's because people want to do business 0:04:58.760 --> 0:05:04.000 with people, really other businesses. Now, going back to my story, right, 0:05:04.040 --> 0:05:06.440 I started creating leads. That was the first thing I did, 0:05:06.440 --> 0:05:08.000 and I had been He asked me to do that 0:05:08.040 --> 0:05:09.719 because I'd been on the internet for a long time. 0:05:10.160 --> 0:05:12.039 So I'd been on the internet. I had the skills 0:05:12.040 --> 0:05:14.400 to build the landing pages, do the paid ads, and 0:05:14.440 --> 0:05:16.640 so I started doing marketing for him. Now I had 0:05:16.680 --> 0:05:18.719 been on the Internet for a decade at this point, 0:05:18.839 --> 0:05:21.839 but there was a big problem. I never built a list. 0:05:22.160 --> 0:05:24.640 So I was running paid ads that was pretty good, 0:05:24.640 --> 0:05:27.680 but I didn't build a list, and so I eventually 0:05:27.720 --> 0:05:29.480 got forced into it. I've told my story before, I'm 0:05:29.480 --> 0:05:31.440 not going to go into that. And I eventually started 0:05:31.480 --> 0:05:34.280 a YouTube channel, which of course you're watching now. And 0:05:34.440 --> 0:05:36.320 all of a sudden, as I started to build an 0:05:36.360 --> 0:05:39.640 audience and I started to build a list, something shifted 0:05:39.640 --> 0:05:42.080 into my mind, and something just shifted just in the 0:05:42.080 --> 0:05:43.839 way that I viewed the world, and I felt like 0:05:43.880 --> 0:05:46.080 I went from having like all these jobs where I 0:05:46.080 --> 0:05:48.360 set up an ad campaign for this guy, lead campaign 0:05:48.400 --> 0:05:50.960 for this guy, to now having a career, and that 0:05:51.040 --> 0:05:54.039 new career was now Mark Moss, and Mark Moss could 0:05:54.040 --> 0:05:57.000 do whatever he wants. Maybe Mark Moss wants to build 0:05:57.000 --> 0:05:58.800 a real estate development. Maybe Mark Moss wants to start 0:05:58.800 --> 0:06:00.800 a wine company. Maybe Mark Mosas wants to start a 0:06:00.839 --> 0:06:04.080 sneaker line. Whatever. Now the brand is Mark Moss. So 0:06:04.080 --> 0:06:06.640 here's the action to take in this month. Step number two. 0:06:07.360 --> 0:06:09.919 Start digging your well. I say dig your well before 0:06:09.960 --> 0:06:13.000 you're thirsty. It doesn't just come on overnight. It's going 0:06:13.080 --> 0:06:15.320 to be digging and digging and digging before there's water there. 0:06:15.360 --> 0:06:19.880 So start creating content around your expertise and your personal story. 0:06:19.960 --> 0:06:23.080 Right now, you're learning a high value skill. You're practicing it. 0:06:23.120 --> 0:06:26.080 You're learning it, and document that. Create the content around 0:06:26.080 --> 0:06:29.280 what you're learning. You read something about sales or copywriting, 0:06:30.040 --> 0:06:33.320 talk about it. You're focusing on documing what you're learning. 0:06:33.360 --> 0:06:35.680 What you're doing, all right, And then what you want 0:06:35.720 --> 0:06:39.039 to do is not tell others what they should be doing, 0:06:39.200 --> 0:06:41.960 but rather you're just documenting what you're doing. It's not 0:06:42.120 --> 0:06:43.680 you should do this to fix your problem. It's like, 0:06:43.760 --> 0:06:46.039 here's what I'm doing to fix the problem. Now. During 0:06:46.040 --> 0:06:47.839 this time, you want to focus on the platforms where 0:06:47.880 --> 0:06:50.839 you can express yourself. Best. For me, I chose YouTube, 0:06:50.880 --> 0:06:52.520 right it just seemed to work for me. But some 0:06:52.560 --> 0:06:54.560 people are afraid of video. Okay, so maybe you want 0:06:54.560 --> 0:06:56.039 to be on a blog. Maybe you want to be 0:06:56.040 --> 0:06:58.479 on social media TikTok. You like the TikTok, you like 0:06:58.520 --> 0:07:01.040 the Instagram, whatever it may be, maybe it's just a podcast. 0:07:01.279 --> 0:07:03.880 Find the medium that seems to express yourself the best, 0:07:03.920 --> 0:07:07.839 and then be consistent. It's the slow, steady, consistent things 0:07:07.880 --> 0:07:10.400 done over a long period of time. So be consistent 0:07:10.480 --> 0:07:14.080 with content production and then repurpose that content across all 0:07:14.120 --> 0:07:16.600 the other channels to maximize your reach. Okay, The goal 0:07:16.680 --> 0:07:19.880 here in this third month is to establish yourself as 0:07:19.880 --> 0:07:22.720 an authority in your niche. All right. So again, whether 0:07:22.760 --> 0:07:26.400 it's copywriter and Facebook ads, start to really dig in 0:07:26.480 --> 0:07:29.960 by putting out content on that specifically, you're gaining awareness 0:07:30.040 --> 0:07:33.560 during this timeframe, showing your authority, and then you want 0:07:33.600 --> 0:07:35.800 to be relating to people on a personal level with 0:07:35.880 --> 0:07:38.560 your audience to continue to grow your business. This is 0:07:38.560 --> 0:07:41.760 why a personal brand over I would say a business brand. 0:07:41.760 --> 0:07:44.080 All right. Now, then let's go into the next month. 0:07:44.120 --> 0:07:48.360 The next skill, and that is mastering this skill through practice. Okay, 0:07:48.360 --> 0:07:51.080 so we've been learning it, we've been testing it on 0:07:51.080 --> 0:07:54.240 our own, but now we want to master it through practice. 0:07:54.240 --> 0:07:56.640 So the concept is simple. We want to focus on 0:07:56.800 --> 0:07:59.920 mastering this skill rather than just making money with it 0:08:00.080 --> 0:08:02.320 right away. Right in the beginning, you're not going to 0:08:02.360 --> 0:08:04.840 be very good, and that's okay, but you can't expect 0:08:04.840 --> 0:08:06.600 someone to give you a lot of money when you're 0:08:06.640 --> 0:08:08.680 just learning this. So here the key is to just 0:08:08.760 --> 0:08:12.880 obsessively practice and then start offering those services. And this 0:08:13.000 --> 0:08:15.840 is a sticking point. This is, in my opinion, one 0:08:15.880 --> 0:08:18.600 of the main reasons why most people never make it 0:08:18.640 --> 0:08:21.000 to be a business owner and never have success is 0:08:21.040 --> 0:08:24.160 because this part is you have to offer your services 0:08:24.320 --> 0:08:26.920 for free. You have to offer services for free to 0:08:26.960 --> 0:08:29.840 gain experience and build that portfolio to prove that you 0:08:29.840 --> 0:08:32.520 can do it, to get that feedback. And most people 0:08:32.760 --> 0:08:36.319 have an employee mindset and they could never imagine working 0:08:36.360 --> 0:08:38.080 for free. But this is what it's going to take 0:08:38.280 --> 0:08:40.880 all right now. For me, I think about this in 0:08:40.920 --> 0:08:42.520 a sense where I've got all kinds of people that 0:08:42.600 --> 0:08:44.880 want me to pay them so they can learn how 0:08:44.880 --> 0:08:46.480 to do a skill. But think about it from like 0:08:46.520 --> 0:08:49.520 a pro athlete standpoint. Imagine someone going to the Lakers 0:08:49.520 --> 0:08:52.240 and saying, hey, sign me on a basketball contract and 0:08:52.280 --> 0:08:54.640 I'll go learn how to play basketball for you. It's like, no, 0:08:54.960 --> 0:08:57.480 you got to play basketball your whole life to get 0:08:57.520 --> 0:09:00.000 good at basketball, and then maybe someone will give you 0:09:00.120 --> 0:09:02.520 view a contract at the point. So that's exactly how 0:09:02.520 --> 0:09:04.319 it is in the business world as well. You need 0:09:04.360 --> 0:09:06.160 to learn these skills, you need to hone these skills, 0:09:06.160 --> 0:09:08.000 and you have to start providing them for free, just 0:09:08.000 --> 0:09:10.960 like playing basketball for free, and then you need to 0:09:11.000 --> 0:09:14.440 get somebody a result. Until you've gotten them so much 0:09:14.520 --> 0:09:17.560 results that well, it takes us to the next step, 0:09:17.760 --> 0:09:21.439 which is getting our first paying client. All right, So 0:09:21.760 --> 0:09:25.280 at some point, hopefully we've gotten good enough with that skill, 0:09:25.559 --> 0:09:29.400 we've delivered enough value that client should now really desire 0:09:29.440 --> 0:09:31.400 our services. And at that point you can say, okay, 0:09:31.400 --> 0:09:33.160 our trial is over and they should be wanting to 0:09:33.160 --> 0:09:34.720 pay you, or if you've done a good enough job, 0:09:34.920 --> 0:09:37.040 they're going to want to just you know, they're going 0:09:37.080 --> 0:09:38.480 to demand to pay you. And so you want to 0:09:38.480 --> 0:09:42.079 transition from this practicing for free to now getting paid 0:09:42.160 --> 0:09:45.360 for your work. Now, when I think of this, I 0:09:45.400 --> 0:09:48.480 think about again back to these coaching businesses that want 0:09:48.520 --> 0:09:50.720 to do this. I want to help people with their 0:09:51.080 --> 0:09:54.640 time management, or with their health, or with their diet. 0:09:54.880 --> 0:09:57.679 But again, they haven't built that up they haven't worked 0:09:57.679 --> 0:10:00.240 for free and so that's what's holding them back. Now. 0:10:00.240 --> 0:10:03.199 The action here is that we want to transition from practicing. 0:10:03.240 --> 0:10:05.600 So we've already found people who are more than happy 0:10:05.600 --> 0:10:09.640 to take our information for free. Right, we've demonstrated value upfront. 0:10:09.920 --> 0:10:11.839 Then we want to convert them to paid. So how 0:10:11.840 --> 0:10:13.800 do we do that. Well, again, we can say, hey, 0:10:13.840 --> 0:10:16.720 this contract is over, I can't offer anymore. You could 0:10:16.760 --> 0:10:19.000 make them an offer number two. You could continue to 0:10:19.040 --> 0:10:21.160 work for them for free and ask them for a referral. Hey, 0:10:21.200 --> 0:10:22.880 do you have a friend or an associate that might 0:10:23.120 --> 0:10:25.160 like my business? And then the best way that I 0:10:25.160 --> 0:10:27.160 would start to get that first paid client is what 0:10:27.200 --> 0:10:30.080 I call a one one thirty And really this is 0:10:30.160 --> 0:10:33.080 a one person. I'm looking for one person that I 0:10:33.080 --> 0:10:36.319 can help them with one thing over the next seven 0:10:36.440 --> 0:10:39.160 days or thirty days. Right, so I'm looking for one 0:10:39.200 --> 0:10:41.640 person that I can help lose ten pounds in the 0:10:41.640 --> 0:10:44.280 next thirty days. I'm looking for one person that I 0:10:44.280 --> 0:10:46.800 can get one paid account going in thirty day or 0:10:46.840 --> 0:10:48.520 whatever that is. That's the best way to do that. 0:10:48.559 --> 0:10:50.760 And so the goal in this section is to secure 0:10:50.800 --> 0:10:55.120 your first pain client by first showing them results ahead 0:10:55.160 --> 0:10:59.160 of time, and only asking on the back end to 0:10:59.320 --> 0:11:01.920 either be a paid client or refer you to somebody 0:11:01.960 --> 0:11:04.200 else who wants that. Okay, Then that takes us to 0:11:04.240 --> 0:11:07.800 the very next step, which is we should be documenting 0:11:07.920 --> 0:11:11.280 our processes. Okay. So the concept here is that I 0:11:11.360 --> 0:11:15.080 want to move more towards the creative work and away 0:11:15.120 --> 0:11:17.200 from the technical work. And the way that I define 0:11:17.200 --> 0:11:19.760 that is technical would be anything that I do more 0:11:19.840 --> 0:11:22.840 than one time I invoice a client, and every time 0:11:22.840 --> 0:11:25.400 I invoice the client, it's done the same way, right 0:11:25.880 --> 0:11:28.800 versus creative is like I design something for them, right. 0:11:29.040 --> 0:11:30.080 And what we want to do is we want to 0:11:30.120 --> 0:11:32.760 identify all the different things that we do in our 0:11:32.800 --> 0:11:36.760 business to get a customer, acquire the customer, to fulfill 0:11:36.800 --> 0:11:39.280 the customer, and make a list of those and which 0:11:39.280 --> 0:11:41.800 ones are technical and which ones are creative, sort those, 0:11:42.280 --> 0:11:43.440 and then what we want to do is we're going 0:11:43.480 --> 0:11:46.480 to create clearly defined I call them playbooks. You might 0:11:46.520 --> 0:11:49.880 have heard SOP standard operating procedures. And so then all 0:11:49.920 --> 0:11:53.360 these technical tasks I document step one, step two, step 0:11:53.440 --> 0:11:56.640 three so that we can have consistent output. Let me 0:11:56.640 --> 0:11:59.280 give it a story. I used to have a company. 0:11:59.559 --> 0:12:01.760 I had about sixty five people there working for me, 0:12:02.040 --> 0:12:05.079 and we had a really big breakroom and a cafeteria, 0:12:05.440 --> 0:12:08.520 and different days, different times of the day, like the 0:12:08.559 --> 0:12:10.920 coffee could be like really good or the coffee could 0:12:10.920 --> 0:12:12.600 be like really bad, and like you never knew what 0:12:12.600 --> 0:12:14.600 you were gonna get whenever you walked in there, and 0:12:14.679 --> 0:12:17.120 so I didn't like that. I wanted to know what 0:12:17.160 --> 0:12:18.839 the coffee was going to be like whenever I wanted, 0:12:18.880 --> 0:12:21.200 And so we had to create a system of playbook, 0:12:21.240 --> 0:12:24.360 a standard operative procedure for the coffee. So this many 0:12:24.840 --> 0:12:28.280 cups of grinds, this many cups of water, right this heat, 0:12:28.640 --> 0:12:30.800 and then it was written down. So no matter who 0:12:30.880 --> 0:12:33.960 made the coffee, if they followed the exact same playbo 0:12:34.000 --> 0:12:36.400 could he had written, then the coffee was good every 0:12:36.400 --> 0:12:38.800 single time. Okay, So the action to take here is 0:12:38.840 --> 0:12:40.640 to make a list of the most common things that 0:12:40.679 --> 0:12:44.000 you're doing, and I recommend starting with a with a 0:12:44.080 --> 0:12:46.000 time study. So what I would do is I would 0:12:46.000 --> 0:12:48.520 just get like a piece of paper, maybe an Excel spreadsheet, 0:12:48.679 --> 0:12:50.960 and write down like in fifteen minute increments. I set 0:12:51.000 --> 0:12:53.360 a timer on my phone, and every fifteen minutes, when 0:12:53.360 --> 0:12:54.920 the timer goes off, I write down what I'm doing. 0:12:55.200 --> 0:12:57.160 Fifteen minutes later, write down what I'm doing, and then 0:12:57.360 --> 0:12:59.280 I'll typically do it for two weeks and I'll look 0:12:59.280 --> 0:13:01.199 back of all the things I was doing and I 0:13:01.240 --> 0:13:04.600 could divide that out. Okay, Then once I've defined what 0:13:04.640 --> 0:13:06.360 are the things that are the technical ones that I 0:13:06.360 --> 0:13:10.240 could probably create these systems around, then i'd record myself 0:13:10.280 --> 0:13:11.920 doing these. I could do that by setting up a 0:13:11.920 --> 0:13:14.320 camera on a tripod. I could use something to record 0:13:14.400 --> 0:13:17.199 my screen. Loom video works really well for this. I 0:13:17.200 --> 0:13:19.200 could record myself on a Loom and then once I 0:13:19.280 --> 0:13:22.760 have those videos, I can create processes from them. Loom 0:13:22.800 --> 0:13:25.080 actually has an AI insert that helps you with this 0:13:25.160 --> 0:13:27.640 process is pretty cool. And then I want to create 0:13:27.640 --> 0:13:30.240 a folder to store all of these, so it's a 0:13:30.320 --> 0:13:34.040 database that has all the processes, and I use Notion 0:13:34.240 --> 0:13:37.319 for this, so everything's in Notion, and anybody that I 0:13:37.360 --> 0:13:39.160 ever hire in the future or on my team can 0:13:39.160 --> 0:13:41.200 go into a Notion and find these. So the goal 0:13:41.280 --> 0:13:43.400 that we're trying to achieve here is to be able 0:13:43.440 --> 0:13:47.480 to have consistent output, consistent results, but more importantly, someone 0:13:47.559 --> 0:13:50.679 else that could do the technical work, and even more importantly, 0:13:50.679 --> 0:13:52.920 when I bring on new people. I never have to 0:13:53.000 --> 0:13:56.200 train them because they have the playbooks to follow. I 0:13:56.240 --> 0:13:59.080 only have to coach them. And that brings me to 0:13:59.120 --> 0:14:01.600 the very next point, which is number six. What we 0:14:01.640 --> 0:14:03.679 want to do now at this point with getting on 0:14:03.720 --> 0:14:06.560 our road from zero to one million in less than 0:14:06.559 --> 0:14:08.200 twelve months, is we need to double down. We have 0:14:08.240 --> 0:14:10.720 to start speeding things up now at this point, okay, 0:14:11.000 --> 0:14:12.400 And what we want to do in order to double 0:14:12.400 --> 0:14:14.319 down is we need to bring on some help, maybe 0:14:14.360 --> 0:14:16.680 just an assistant, like a virtual assistant at this point. 0:14:17.080 --> 0:14:18.640 And the concept here is that we want to be 0:14:18.640 --> 0:14:21.960 able to do again more creative work because you are 0:14:22.080 --> 0:14:24.640 the genius. You're the genius in the business, which means 0:14:24.640 --> 0:14:27.440 we need to offload the technical tasks. That's what we're 0:14:27.480 --> 0:14:29.920 hiring an assistant for now. One way we can do 0:14:29.960 --> 0:14:34.160 this is think about offloading tasks that are you could 0:14:34.160 --> 0:14:36.560 pay someone ten dollars an hour to do, or fifteen 0:14:36.600 --> 0:14:38.920 dollars an hour, twenty five or fifty or one hundred 0:14:38.960 --> 0:14:41.680 dollars hour tasks. You start passing those often. Of course 0:14:41.720 --> 0:14:44.640 you're working your way up now. Everybody gets this wrong 0:14:44.680 --> 0:14:46.280 at first, So let me tell you how to do 0:14:46.360 --> 0:14:49.120 this and here's what everybody gets wrong. What they do 0:14:49.200 --> 0:14:51.560 is they say, hey, I started a graphic design business, 0:14:51.800 --> 0:14:55.080 and I spend so much time doing graphic design, so 0:14:55.200 --> 0:14:58.240 I want to go hire a graphic designer to take 0:14:58.240 --> 0:15:00.440 off some of this workload for me. That's the wrong 0:15:00.480 --> 0:15:02.200 way to do it. What you want to do instead 0:15:02.320 --> 0:15:06.560 is hire someone to do everything else that's not graphic design. Again, 0:15:06.600 --> 0:15:09.800 that's your zone of genius. So for me, I need 0:15:09.800 --> 0:15:11.600 to be on camera. I can't really hire someone to 0:15:11.600 --> 0:15:14.240 be on camera for me, but I can hire other 0:15:14.280 --> 0:15:16.280 people to support all the other things that I do 0:15:16.480 --> 0:15:19.600 that are not being on camera. So here's the action. Okay, 0:15:19.600 --> 0:15:22.040 one perform that time audit like we just talked about 0:15:22.280 --> 0:15:25.760 number two. Again, identify the creative versus technical tasks and 0:15:25.840 --> 0:15:31.240 identify which ones are my zone of genius, copywriting, whatever 0:15:31.280 --> 0:15:33.840 that may be, that's yours zone of genius, and then 0:15:33.920 --> 0:15:36.760 hire an assistant to do everything else. Now I hire 0:15:36.760 --> 0:15:40.360 assistants internationally. You can find great assistants in other parts 0:15:40.400 --> 0:15:42.800 of the world. If you're in the United States, the 0:15:42.840 --> 0:15:46.840 Philippines in South America are great for this. They're pretty 0:15:46.880 --> 0:15:49.160 much on the same time zone, they speak English, and 0:15:49.200 --> 0:15:51.520 you can pick them up for four or five, six 0:15:51.600 --> 0:15:54.960 seven bucks an hour, so really easy way to scale that. 0:15:55.400 --> 0:15:57.480 And the goal here in this module or in this 0:15:58.080 --> 0:16:01.400 month is to really focus on your high value tasks 0:16:01.560 --> 0:16:04.200 so that you can scale faster. A small business owner, 0:16:04.280 --> 0:16:07.080 are you buried in all types of work keeping you 0:16:07.120 --> 0:16:09.720 from the real thing that makes you money? Well, that's 0:16:09.720 --> 0:16:11.720 where just Works comes in. They're the all in one 0:16:11.720 --> 0:16:15.080 platform that supports small business growth. You can get all 0:16:15.160 --> 0:16:18.360 their tools that help with benefits like payroll and HR 0:16:18.480 --> 0:16:22.520 and compliance with transparent pricing. Now they help you hire 0:16:22.560 --> 0:16:27.240 top talent internationally, internew markets, quickly scale international operations without 0:16:27.240 --> 0:16:30.320 the workload, and for every how do I do it? Question? 0:16:30.480 --> 0:16:32.840 You can reach out to their expert staff from sole 0:16:32.920 --> 0:16:36.760 proprietor or a team of twenty. Just Works empowers all 0:16:36.880 --> 0:16:40.640 kinds of small businesses with real human support. So visit 0:16:40.800 --> 0:16:44.360 justworks dot com slash podcast to join the thousands of 0:16:44.400 --> 0:16:48.320 small businesses that trust Just Works to take care of payroll, benefits, 0:16:48.480 --> 0:16:53.240 compliance and more. Again that's Justworks dot com slash podcast. 0:16:53.800 --> 0:16:56.320 All right, and now, in light of scaling faster, that 0:16:56.360 --> 0:16:58.560 takes us to the next month, number seven, the next 0:16:58.560 --> 0:17:01.400 step number seven, And now we need to really start 0:17:01.400 --> 0:17:05.160 to increase our marketing pipeline. So now we have our product, 0:17:05.400 --> 0:17:08.760 we have our systems are documented, we have other people 0:17:08.840 --> 0:17:11.320 helping us, and so now we're ready to start putting 0:17:11.320 --> 0:17:13.399 some gas on that fire. And putting gas on the 0:17:13.440 --> 0:17:18.280 fire is basically using marketing to increase that pipeline. So 0:17:18.440 --> 0:17:20.520 the concept here is like again, like who's going to 0:17:20.560 --> 0:17:22.840 buy your products? They don't hear about it. Now. I 0:17:23.320 --> 0:17:26.239 built businesses doing lead generation off of paid ads, but 0:17:26.280 --> 0:17:28.280 paid ads don't really work as good as they used 0:17:28.320 --> 0:17:31.800 to anymore. So I believe that organic marketing and organic 0:17:31.840 --> 0:17:33.600 content is the way to go, sort of like this 0:17:33.680 --> 0:17:37.280 YouTube video that you're watching, but paid ads can complement it, 0:17:37.359 --> 0:17:40.879 sort of like putting gas on an already lit fire. Okay, 0:17:41.680 --> 0:17:43.600 So the action here is that this is going to 0:17:43.600 --> 0:17:45.520 be a brand new skill set for you. So remember 0:17:45.560 --> 0:17:48.240 we have to start stacking skills. So it's a new 0:17:48.280 --> 0:17:50.520 skill set for you. And what I'd recommend is just 0:17:50.520 --> 0:17:54.359 go binge, watch a bunch of YouTube videos, right, set 0:17:54.400 --> 0:17:56.159 up a free account, whether it's on Google, pay per 0:17:56.200 --> 0:17:58.600 click ads or on Facebook. Turns out they have a 0:17:58.640 --> 0:18:00.560 ton of tutorials to help you because they want you 0:18:00.640 --> 0:18:03.920 to use their business. Then set up for your account, 0:18:03.960 --> 0:18:06.400 spend a few dollars there. I mean you can put fifteen, 0:18:06.480 --> 0:18:08.840 twenty bucks, one hundred bucks on there. Think of this 0:18:08.880 --> 0:18:11.760 as your tuition. You want to learn this just to 0:18:11.840 --> 0:18:13.360 so you can start to figure it out. You don't 0:18:13.359 --> 0:18:15.000 have to be the expert, but you want to know 0:18:15.119 --> 0:18:18.280 enough about it. Then once you've done that, you want 0:18:18.320 --> 0:18:21.879 to create the playbooks, the SOPs. Here's how you do it, 0:18:21.920 --> 0:18:24.960 the standard operative procedure, so you can hire someone else 0:18:25.000 --> 0:18:26.920 to do it. Now, you can also hire an agency 0:18:26.920 --> 0:18:29.679 in this step, but I wouldn't skip the step of 0:18:29.760 --> 0:18:32.360 learning it because even if you hire someone, you want 0:18:32.400 --> 0:18:35.080