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Speaker 1: If knowledge is a brick wall, you're building a wall

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Speaker 1: where you have to be perfectly comfortable that there are

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Speaker 1: bricks missing all over the place and you're just going

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Speaker 1: to come in and fill them in later. And so

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Speaker 1: this idea of like you have this big, daunting task,

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Speaker 1: but you're like, I'll just chip away at it. That's

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Speaker 1: just the way I've kind of been trained my whole life,

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Speaker 1: and the idea of business never never scared me, and

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Speaker 1: so I think I was just wired for it.

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Speaker 2: Hey, Hurdler's Emily Abadi here coming to you from the

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Speaker 2: AG studio. You are listening to episode one seventy seven

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Speaker 2: of Hurdle, a wellness focused podcast where I connect with

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Speaker 2: everyone from your favorite athletes to top experts and industry

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Speaker 2: CEOs about their highest highs, toughest moments, and everything in between.

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Speaker 2: We all go through hurdles in life, and my goal

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Speaker 2: through these discussions is to empower you to better navigate

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Speaker 2: yours and move with intention so that you can stride

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Speaker 2: towards your own big potential and of course have some

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Speaker 2: fun along the way. Today I am talking with Ali Already.

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Speaker 2: He is the CEO and founder of Tonal to say

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Speaker 2: that this.

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Speaker 3: Man is brilliant.

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Speaker 2: It kind of feels like a little bit of an understatement.

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Speaker 2: I mean a Lee graduated high school at fifteen, college

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Speaker 2: at nineteen, and then started working at a series of

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Speaker 2: tech companies, including Hewlett Packard and computer startup Panelogic, and

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Speaker 2: at this time physical fitness was the last thing on

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Speaker 2: his priority list. On the morning after Christmas in twenty thirteen,

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Speaker 2: it hit him like a ton of bricks. I need

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Speaker 2: to make a change. I need to get healthier. And

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Speaker 2: so in today's episode, he details that hurdle moment which

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Speaker 2: led him to losing seventy pounds and creating Tonal.

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Speaker 3: Of course, we get.

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Speaker 2: Into all of the Tonal specifics today, from what it is,

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Speaker 2: how it's evolved, and how it works. Plus we talk

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Speaker 2: about what's to come for the company in the future.

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Speaker 2: Tonal recently announced that they would be debuting live classes

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Speaker 2: in the coming months. Let me tell you the day

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Speaker 2: before Alee and I sat down to record this IRL

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Speaker 2: in the studio, which was a joy. I stopped into

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Speaker 2: their new showroom on Fifth Avenue here in New York and.

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Speaker 3: I was absolutely blown away.

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Speaker 2: My dad recently got Tonal himself. I am so amped

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Speaker 2: to get in on this and basically, long story.

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Speaker 3: Short, I am the team Tonal.

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Speaker 2: Before we get to it, I do want to give

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Speaker 2: some love to those of you that have already signed

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Speaker 2: up for the Hurdle membership.

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Speaker 3: I am so stoked on it.

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Speaker 2: And programming is kicking off October first. To get in

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Speaker 2: to learn more about what the membership has to offer you,

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Speaker 2: including exclusive member forums, member events, unreleased episodes of the show,

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Speaker 2: journal prompts, and so much more. Text the word membership

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Speaker 2: to seven three to Hurdler. Again, that is, text the

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Speaker 2: word membership to seven three two Hurdler to hear more

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Speaker 2: about all of the goodies that you can get if

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Speaker 2: you get in on the Hurdle membership today.

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Speaker 3: Other than that, make sure you're following along with Hurdle

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Speaker 3: over on socials. It's at Hurdle Podcast.

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Speaker 2: I am over at Emily a baddie And with that,

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Speaker 2: let's get to hurdling.

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Speaker 3: Today.

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Speaker 2: I'm sitting down with Ali Alradi. He is the founder

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Speaker 2: of Tonal. Welcome to the Hurdle Studio. So excited to

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Speaker 2: have you.

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Speaker 1: Here, Thanks for having me and in person.

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Speaker 2: In person, I feel like a part of my soul

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Speaker 2: ignites with excitement at this opportunity to look at you.

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Speaker 3: Irl while we record.

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Speaker 1: I love it.

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Speaker 3: I love it. I love it too.

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Speaker 2: So, like I said, founder of Tonal, before we get

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Speaker 2: into your backstory, which we have a lot of things

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Speaker 2: in common to rap about, why don't you give the

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Speaker 2: hurdler some insight into what Tonal is well.

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Speaker 1: Tonal has been described as the world's smartest home gym,

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Speaker 1: and those aren't our words. That's what Men's Health magazine

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Speaker 1: said about us. We've won tons and tons of product awards,

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Speaker 1: but basically what it is is it's a digital weight

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Speaker 1: machine for your home, like one machine that replaces every

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Speaker 1: machine in the gym, and a personal trainer built in,

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Speaker 1: so we use AI and personalization and coaches on screen

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Speaker 1: to guide you through strength training workouts in a compact

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Speaker 1: digital weight machine that can do everybody group everything from

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Speaker 1: like legs the upper body to back to core. And

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Speaker 1: it's just like having a personal trainer and an entire

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Speaker 1: weight room. But in something about the size of a

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Speaker 1: TV with a cable system built into it.

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Speaker 2: I love that you said something about the size of

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Speaker 2: a TV, because I wouldn't think to compare the Tonal

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Speaker 2: size to the TV because it is quite slender. But

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Speaker 2: the exception would be obviously when you adjust and move

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Speaker 2: around the weights, the machine itself could take up a

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Speaker 2: little bit more spacer.

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Speaker 3: You would need a little bit more space to use it.

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Speaker 1: Yeah, when it's folded up, it looks about the size

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Speaker 1: of a forty two inch TV like mounted sideways side.

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Speaker 1: But then when you're ready to work out, these like

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Speaker 1: arms pop out with cables that produce up to two

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Speaker 1: hundred pounds of digital resistance. And as long as you

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Speaker 1: have a little bit of floor space in front of

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Speaker 1: the tunnel to work out, you can you can do

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Speaker 1: like almost two hundred different moves on the tunnel and

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Speaker 1: coaches who guide you through it, and it will kick

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Speaker 1: your butt. Professional athletes who use Toneal to train I.

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Speaker 3: Love to hear it.

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Speaker 2: The thing that is so different about Tonal, what you

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Speaker 2: touched on, is the fact that there's weight within the machine.

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Speaker 2: I mean, over the last you know, sixteen eighteen, twenty

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Speaker 2: months now, in this pandemic, we have all been forced,

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Speaker 2: so to speak, to take our fitness inside. And what

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Speaker 2: Tonal offers that a lot of alternatives do not is

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Speaker 2: the fact that it's both training and a product to

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Speaker 2: actually use.

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Speaker 1: Yeah, I mean it's it's the coaching, and I mean

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Speaker 1: one thing, one really important thing to realize about the

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Speaker 1: way we did this relative to everyone else in the

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Speaker 1: connective fitness sector is everyone else kind of went into

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Speaker 1: it trying to bring some sort of a group fitness

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Speaker 1: experience into the home, and that was never our goal.

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Speaker 1: Our goal was to try and replicate it personal trainer,

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Speaker 1: and so what we do is very very personalized. So

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Speaker 1: you're running through a strength training routine, but the pacing

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Speaker 1: adapts to you. In fact, our videos aren't pre edited

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Speaker 1: like the videos with our coaches, they're not pre edited.

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Speaker 1: They're actually being edited for you as you work out.

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Speaker 1: The pacing is adapting to you. You're getting personalized instruction.

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Speaker 1: We're choosing how much weight you should do for every exercise,

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Speaker 1: We're deciding when that weight should go up or down.

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Speaker 1: And so it's it's much different than I think what

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Speaker 1: a lot of people are used to when they think

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Speaker 1: of like, oh, I'm going to do an exercise routine

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Speaker 1: off of YouTube or off one of these mobile apps,

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Speaker 1: or this is you know, it's just another level.

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Speaker 2: Yeah, And I stopped by the new showroom yesterday on

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Speaker 2: Fifth Avenue to check out the machine, and what I

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Speaker 2: found to be so interesting about this is what you're

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Speaker 2: touching on here, the adjustments that it made for me.

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Speaker 2: Like I think the original test that I did the

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Speaker 2: Tonal was like a ten rep of a bicep curl,

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Speaker 2: and it like counted my reps as I went, and

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Speaker 2: it adjusted the weight to like match what my struggle

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Speaker 2: was at the moment. And that's just not something you

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Speaker 2: get when you're standing in the middle of a gym

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Speaker 2: by yourself trying to lift a couple of dumbells.

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Speaker 1: Yeah, and that was I mean, what you're really hitting

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Speaker 1: on was was the core the core invention of this

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Speaker 1: digital weight just digital resistance engine that we created. So

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Speaker 1: you know, normally when you're lifting weights, you know you're

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Speaker 1: fighting gravity, and Tonal doesn't run on gravity. It runs

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Speaker 1: on electricity and that resistance that you feel. It's responsive,

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Speaker 1: it's it's dynamic, it's intelligent. So it's the first time

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Speaker 1: you had any sort of a weight machine that was

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Speaker 1: digital that can like literally measure what you were doing.

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Speaker 1: Up until this point, most of the data we have

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Speaker 1: on strength training was collected using clipboards, and that's the

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Speaker 1: first time you can really measure it with this like

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Speaker 1: level of fidelity and you know how someone is doing

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Speaker 1: through the range of motion, give them feedback on their forum,

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Speaker 1: decide if they're struggling too much, spot them in real time,

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Speaker 1: and that resistance is responsive you. So we literally like

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Speaker 1: everything you do on Tonal other like you start out

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Speaker 1: with the strength test and we know how strong you are.

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Speaker 1: But from that point forward, everything you do is a

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Speaker 1: little mini test. Yeah, and we're financed, Like, you know,

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Speaker 1: is only getting stronger? Did she not sleep enough yesterday?

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Speaker 1: And Jeanie's a little bit extra help today with the

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Speaker 1: spot or all of this stuff. It's responding to you

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Speaker 1: just like a personal trainer would, and it drives real results.

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Speaker 2: Yeah, I'm sure if I used to Tonal today, it

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Speaker 2: would tell me or it would sense the three old

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Speaker 2: fashions that I decided that I decided to drink last night.

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Speaker 2: My woop recovery score wasn't exactly pleased with me today.

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Speaker 2: But what I'm really excited to talk to you about today,

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Speaker 2: aside from you know, the innovation that's coming with Tonal,

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Speaker 2: is to get to know a little bit more about you.

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Speaker 2: You and I have something in common that we both

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Speaker 2: went through a dramatic weight loss period. But talk to

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Speaker 2: me about where your story really originated and when you

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Speaker 2: decided that you needed to make a change in your life.

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Speaker 1: Well, i'd I'd say the story originated right after I

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Speaker 1: graduated college and went into the technology sector. So and

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Speaker 1: by the way, like I was a techie my entire life.

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Speaker 1: I was like the seven. I was a chubby, seven

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Speaker 1: year old kid with glasses, a good coat, like that stereotype,

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Speaker 1: whatever stereotype you're thinking of, that was literally literally me.

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Speaker 1: You know, it was very very academic. I graduated from

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Speaker 1: high school when I was fifteen, college when I was nineteen.

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Speaker 1: I moved to Silicon Valley start my career in supercomputing,

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Speaker 1: designing supercomputers and telecom gear like what's called big heavy

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Speaker 1: iron in the sector, basically things you move around with forkliffs.

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Speaker 1: Before total I never designed anything I could lift myself,

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Speaker 1: or anything that ran on just one power cord like

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Speaker 1: that was like typical. And so you know, I'm doing

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Speaker 1: that for like fifteen years, and at some point I

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Speaker 1: wake up and like my health is a total disaster.

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Speaker 1: I have Type two diabetes, I have sleep apnea, I'm overweight,

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Speaker 1: and I kind of had this like moment where I

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Speaker 1: woke up one morning and I'm just like, this is

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Speaker 1: headed to a point of no return and if I

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Speaker 1: don't do something about it, I'm never going to fix it.

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Speaker 1: And I also realized that I'm successful. I've always been

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Speaker 1: successful at my full time job, whatever that means, and

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Speaker 1: so I'm just going to make this my full time job.

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Speaker 1: And I quit my job and I focused on my

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Speaker 1: health and lost seventy pounds and nine months, and that

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Speaker 1: that ultimately led me to Tonal, which is like a

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Speaker 1: passion project for me to be able to like do

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Speaker 1: technology and fitness and strength training all at the same

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Speaker 1: time and change people's lives. It's just it's been, it's

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Speaker 1: been amazing.

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Speaker 3: So many things to double click on.

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Speaker 2: The first thing that we definitely need to double click

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Speaker 2: on is you being a child prodigy, which is just

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Speaker 2: insane in that experience for you, What was it like

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Speaker 2: to be younger than most of your peers as you

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Speaker 2: were kind of walking around and going through your education process.

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Speaker 1: I've never talked about this, honestly, it was a little bit.

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Speaker 1: It was a little bit scary. Yeah, I mean I

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Speaker 1: think in high school that really like I didn't really

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Speaker 1: care much because I never really fit in anyways. And

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Speaker 1: so like it was like whatever. But I think by

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Speaker 1: the time I got to college, I literally just kept

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Speaker 1: the fact that I was younger or secret. I just

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Speaker 1: didn't tell anyone For four years, I just didn't tell

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Speaker 1: anyone how old I was.

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Speaker 3: You had to look younger than everybody else.

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Speaker 1: Yeah, I know that was me being naive. So I

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Speaker 1: literally I remember I remember, like, you know, sitting down

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Speaker 1: with my best friend, like maybe in like our senior

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Speaker 1: year we're about to graduate, and I'm like, dude, you

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Speaker 1: don't know this about me, but like I'm like way

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Speaker 1: younger than you. Uh, And He's like, Alli, we kind

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Speaker 1: of figured because you like grew two inches over the

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Speaker 1: summer after your freshman year. And I'm like, but they

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Speaker 1: never said anything. And it's like it was it was uncomfortable.

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Speaker 1: I thought, like I thought for all sorts of reasons,

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Speaker 1: I figured that that they would they wouldn't love it.

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Speaker 1: But it turned out not to matter. And it's just

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Speaker 1: not mattered my whole life. Like I got to I

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Speaker 1: got to heal Att Packard, my first job out of college,

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Speaker 1: you know, supercomputing lab, and like I'm nineteen years old

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Speaker 1: and like I'm like the interns around me are drinking

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Speaker 1: and I'm like, not legal drinking age yet.

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Speaker 2: Oh wait, not that I was going to call you

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Speaker 2: out for your social situation in college, but like what

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Speaker 2: were you doing when all of your.

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Speaker 3: Friends were like, let's go to the bar and you

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Speaker 3: were like, I'm going to study.

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Speaker 1: Uh, I'm just like I don't drink.

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Speaker 2: Oh, fair, fair, Okay, okay, since that makes sense. Wow, okay,

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Speaker 2: So then you get to all these big jobs. It's

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Speaker 2: so did you think when you were growing up, did

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Speaker 2: you know that you wanted to have these types of

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Speaker 2: roles when you were going through college and everything.

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Speaker 1: Well, I always like, I've always loved technology and computing,

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Speaker 1: and like the idea of being in a supercomputing lab

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Speaker 1: was like a dream job for me. Like imagine, like

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Speaker 1: you're nineteen years old, You're standing in like the premier

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Speaker 1: supercomputing lab in the world, Like these are like these

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Speaker 1: are the types of supercomputers who like stealth to the

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Speaker 1: irs kind of a deal. Like these are big, massive systems,

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Speaker 1: like the size of like eight refrigerators strung together with cables.

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Speaker 1: Like I think that one had like sixteen or twenty

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Speaker 1: four power cords. I don't remember, but like just massive,

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Speaker 1: massive computers. That's like a dream job standing on a

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Speaker 1: I don't know, a quarter million dollar lab full of

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Speaker 1: all of this equipment. And if at that moment in

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Speaker 1: time you're like, hey, Ali, one day you're going to

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Speaker 1: be the CEO of the fastest growing fitness company in

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Speaker 1: the world, I probably would have fallen out of my

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Speaker 1: chair laughing.

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Speaker 3: But ah, here we are, here, we are, here, we are.

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Speaker 2: And then I mean, obviously you totally glazed over the

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Speaker 2: weight loss situation because as someone who also lost seventy

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Speaker 2: pounds in college myself, I know that it's not something

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Speaker 2: that happens overnight. And so the next natural question is

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Speaker 2: how did that play out for you?

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Speaker 3: Where did it start? What changed?

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Speaker 1: Well, I mean, I think there's there's the losing seventy

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Speaker 1: pounds and nine months apart. But I think it's also

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Speaker 1: important to realize that for like, if you've been over

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Speaker 1: if like when I was overweight, and I'm sure everyone

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Speaker 1: who's you struggle this your whole life, Like this wasn't

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Speaker 1: the first attempt to lose to lose weight, and I

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Speaker 1: kind of had tried things along the way and I

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Speaker 1: had like little little successes. And then of course, like

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Speaker 1: there's a lot of the yoyoing and the bouncing back.

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Speaker 1: And so for me, the first thing was realized, I

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Speaker 1: already knew some things that weren't going to work, and

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Speaker 1: already knew some things that were going to work a

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Speaker 1: little bit, but trying to, you know, but making it

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Speaker 1: my full time job and basically saying like, I'm going

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Speaker 1: to just be super super dedicated, super committed, super consistent.

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Speaker 1: And that's that's what really I think unlocked it for

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Speaker 1: me In the beginning.

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Speaker 2: Was there a certain hurdle moment or tipping point that

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Speaker 2: you were just like, I can't be like this anymore.

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Speaker 1: Yeah, I still I still remember the moment. It was.

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Speaker 1: I woke up the morning after Christmas and I don't

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Speaker 1: know why, but I was just laying in bed and

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Speaker 1: I'd built a startup and sold it the Samsung, and

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Speaker 1: I'd just goten off of your really really heavy travel.

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Speaker 1: I think like it's always around that part part of

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Speaker 1: like part of the year that you're reflecting on the

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Speaker 1: year ahead and the idea of like spending one week

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Speaker 1: in Korea every single month for another year, and just

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Speaker 1: what that was doing to my health and my body

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Speaker 1: and just the way I was feeling. I'm just like

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Speaker 1: I can't do this anymore. And then I also realized, like, yeah,

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Speaker 1: I've struggled a lot with my weight, but full time jobs,

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Speaker 1: I've succeeded at part time jobs not so much. So

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Speaker 1: I'm just gonna make.

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Speaker 3: It my full time job interesting.

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Speaker 2: And you had the means to do this because you

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Speaker 2: had saved up a lot of money from selling this company,

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Speaker 2: and you knew that you could comfortably take off this

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Speaker 2: amount of time to give back to yourself so that

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Speaker 2: you could then give back to your career and get

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Speaker 2: back involved.

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Speaker 1: And at the time, I was also single, and I

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Speaker 1: didn't have children, and like, I think a lot of

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Speaker 1: a lot of the things in life that like keep people,

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Speaker 1: you know, super tied to their jobs and their income streams.

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Speaker 1: Like you know, at that point I was, I was single,

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Speaker 1: I didn't have very many responsibilities. I could pair it

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Speaker 1: down my costs, like it wasn't it wasn't a big deal.

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Speaker 1: Right today I have, you know, I have, you know,

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Speaker 1: a kid and another one on the way, and like kids

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Speaker 1: cost money, and like can I quit my job? Probably not,

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Speaker 1: Probably shouldn't be responsible. So so I think, like there's

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Speaker 1: that phase of phase of life thing. But when I

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Speaker 1: when I did it. I also I also just like

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Speaker 1: set up pertain like I made like I'm going to

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Speaker 1: eat healthy. I like made a list of ingredients. I

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Speaker 1: made it a challenge for myself to like only eat

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Speaker 1: these things, but like use my creativity to do whatever

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Speaker 1: whatever I would love. So I focused on what I

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Speaker 1: would eat, and then I focus on basically being active

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Speaker 1: twice a day.

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Speaker 3: So wait, what talk to us about the foods?

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Speaker 1: So basically really really light on meat, medium on like

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Speaker 1: things like fish. I love yogurt, I love eggs. Those

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Speaker 1: are those are things that have true recently worked for

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Speaker 1: me yoga at the probiotics eggs, Like eggs are like

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Speaker 1: a miracle, right, and like to think about this, an

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Speaker 1: entire chicken comes out of an egg. The egg literally

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Speaker 1: has all the ingredients of life, like it has to.

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Speaker 1: An entire chicken comes out of it. So I'm like, okay,

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Speaker 1: I love eggs. I love you know, so like I had,

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Speaker 1: I had, you know, generally speaking, like I basically said,

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Speaker 1: I'm gonna avoid all refined foods. So I'm gonna avoid sugar,

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Speaker 1: I'm gonna avoid flour. I couldn't say I'm never eating

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Speaker 1: sugar a flour because the second, I say never. Then

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Speaker 1: like two weeks later you've fallen off the wagon, but

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Speaker 1: you say, I'm just gonna avoid them, and you know

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Speaker 1: that you always have the option of doing it, and

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Speaker 1: for some reason, you can go twelve months without touching

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Speaker 1: sugar flowers. Like so a lot of those understanding my

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Speaker 1: psychology and like and figuring this out. And then there

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Speaker 1: was the whole fitness piece right about that I would

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Speaker 1: go to the gym and I would, like in the

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Speaker 1: early days, I'd hop on an ellipsical or a bike

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Speaker 1: or I would just try to do something like twice

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Speaker 1: a day, usually once at the gym, usually once outside

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Speaker 1: the gym. And that worked for like three weeks, and

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Speaker 1: then I plaateaued and this is like the really frustrating

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Speaker 1: thing for people on this journey. And I plaateaued and

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Speaker 1: I remember I remember being like I think it was

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Speaker 1: on a bikero and elyptical or something, but being in

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Speaker 1: the cardio section, I was looking over and like all

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Speaker 1: the personal trainers are over in the weight room, and

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Speaker 1: I'm like, why are all the experts over there? And

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Speaker 1: why am I over here? Like that was like the

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Speaker 1: first like you know, moment of like, Okay, there's something

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Speaker 1: wrong here. And strength training is hard, Like it's intimidated.

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Speaker 1: The first time you walk into a weight room, you

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Speaker 1: don't really know what you're doing. Like maybe you've been

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Speaker 1: in there to do the obligatory bicep curl or bench

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Speaker 1: press from time to time, but you don't really know

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Speaker 1: what you're doing. There's all these big dudes around you,

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Speaker 1: you know, And and you got to you got to

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Speaker 1: figure it out on your own. And and I and

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Speaker 1: I had to as I like, I did a lot

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Speaker 1: of reading, I watched a lot of YouTube, and I

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Speaker 1: like figured out how strength trained. But it wasn't it

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Speaker 1: wasn't exactly obvious. Uh, and it took many, many months,

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Speaker 1: but I eventually like figured out how to do it

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Speaker 1: and lost weight and stuck with it, and you became

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Speaker 1: like the pillar of my routine. And so I think

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Speaker 1: of like strength training as the main thing that I

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Speaker 1: do and then everything else supports it. So interesting exactly

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Speaker 1: how personal trainers train people. Yeah, right, and that's the

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Speaker 1: beauty of it. But for the average person who doesn't

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Speaker 1: know that or doesn't know what to do in there,

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Speaker 1: it's just intimidating, and they don't do it.

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Speaker 2: At the time, did you think about hiring a coach?

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Speaker 1: Well, remember that whole thing about being unemployed.

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Speaker 3: Oh no, yeah, I mean I'm thinking about this.

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Speaker 2: That question isn't did you have the me insire coach?

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Speaker 3: Was?

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Speaker 2: But did you get to a point in all of

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Speaker 2: your research and everything where you just started to feel

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Speaker 2: really frustrated about trying to navigate this space alone?

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Speaker 1: No, I think I'm I'm an engineer, and I think

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Speaker 1: I love learning how things work. Yeah, And so for me,

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Speaker 1: it was actually like it wasn't the learning process wasn't frustrating. Love.

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Speaker 1: I love learning. It's probably my greatest strength is my

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Speaker 1: ability to learn independently and unstructured environments. It's how I

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Speaker 1: graduated at age fifteen in high school. I was actually

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Speaker 1: homeschooled for a few years. I've done like public schools,

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Speaker 1: private schools, homeschooling, and so, like, I'm a really flexible

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Speaker 1: learner and I just genuinely enjoy learning. And so for me,

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Speaker 1: like it was almost like I got drawn in and

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Speaker 1: just like started geeking out. And I'm reading about like

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Speaker 1: muscle fibers and eccentric overload and like on all these things,

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Speaker 1: and the more I'm learning about it, the more I'm

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Speaker 1: realizing how like, well, there's all the science that says

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Speaker 1: you can do all these things, but then you go

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Speaker 1: into a weight room and you just have dumb ways

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Speaker 1: so can't do the things that like the research says.

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Speaker 1: And so by the time I started tonal, I basically

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Speaker 1: knew like how much opportunity was missing already, and I

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Speaker 1: got to That's one of the things that got me

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Speaker 1: real excited about total. It's like, we get to close

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Speaker 1: the gap. But people who exercise on tonal, they get

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Speaker 1: twenty five percent stronger in the first ninety days. Right

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Speaker 1: we're running some research studies right now. We're like the

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Speaker 1: data isn't out right now, but we actually can show

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Speaker 1: that people who work out on tonal gain muscle faster

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Speaker 1: than people who work out the traditional way. Why making

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Speaker 1: better decisions, doing more advanced things based on actual science

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Speaker 1: and research? And you know, and that's like who has time?

434
00:19:50,400 --> 00:19:52,080
Speaker 1: Why waste time? Why waste the minute in the gym?

435
00:19:52,080 --> 00:19:53,159
Speaker 1: Why waste a rep.

436
00:19:53,080 --> 00:19:55,639
Speaker 2: Yeah, oh, why waste to wrap such a profound question.

437
00:19:55,760 --> 00:19:58,440
Speaker 2: I Mean, the thing that's interesting here is I would

438
00:19:58,440 --> 00:20:01,200
Speaker 2: take a step back and ask myse self and again,

439
00:20:01,240 --> 00:20:03,680
Speaker 2: like we're talking about means right, So someone could buy

440
00:20:03,680 --> 00:20:06,840
Speaker 2: a tonal, or you could decide like, okay, I am

441
00:20:06,880 --> 00:20:09,880
Speaker 2: going to work with this one specific trainer. But if

442
00:20:09,880 --> 00:20:12,000
Speaker 2: you're going to pay one hundred and fifty two hundred

443
00:20:12,040 --> 00:20:14,600
Speaker 2: dollars a session with this one trainer, the question is

444
00:20:14,720 --> 00:20:16,399
Speaker 2: are you going to want to meet with them as

445
00:20:16,440 --> 00:20:19,120
Speaker 2: regularly as you would be using a tonal that's already

446
00:20:19,119 --> 00:20:19,840
Speaker 2: in your living room.

447
00:20:20,000 --> 00:20:23,720
Speaker 1: Does the per session cost created this incentive to working

448
00:20:23,720 --> 00:20:27,560
Speaker 1: out more? That's one question. The other question is like

449
00:20:27,880 --> 00:20:29,959
Speaker 1: is it is it actually affordable? Like I did the

450
00:20:29,960 --> 00:20:32,919
Speaker 1: math once, and if we took every personal trainer in

451
00:20:32,920 --> 00:20:36,240
Speaker 1: the country and said you're working full time, we'd have

452
00:20:36,359 --> 00:20:39,440
Speaker 1: enough capacity to train zero point three percent of the

453
00:20:39,520 --> 00:20:42,399
Speaker 1: US population. Whoa and so so there aren't very So

454
00:20:42,760 --> 00:20:44,760
Speaker 1: you start with something that's already not accessible. You ask

455
00:20:44,800 --> 00:20:46,600
Speaker 1: people today like do you want to strength Do you

456
00:20:46,600 --> 00:20:48,280
Speaker 1: think strength training is important? Yes? Do you want a

457
00:20:48,280 --> 00:20:53,240
Speaker 1: personal trainer? I mean in theorious, but they're expensive, it's inconvenient,

458
00:20:53,960 --> 00:20:57,359
Speaker 1: it's intimidating, Like surprising how people are too intimidated to

459
00:20:57,359 --> 00:20:59,480
Speaker 1: get a personal trainer, and like we solve all those

460
00:20:59,520 --> 00:21:02,480
Speaker 1: problems and you know, it's a fixed monthly you know

461
00:21:02,480 --> 00:21:04,880
Speaker 1: what the monthly cost is. You know, for our firm

462
00:21:04,920 --> 00:21:07,600
Speaker 1: financing program, it's sixty three dollars a month for the hardware,

463
00:21:07,680 --> 00:21:10,280
Speaker 1: forty nine dollars a month for the membership, which you

464
00:21:10,320 --> 00:21:11,880
Speaker 1: add those up and it's kind of like the cost

465
00:21:11,920 --> 00:21:14,160
Speaker 1: of a gym membership for your entire family or one

466
00:21:14,200 --> 00:21:17,280
Speaker 1: personal training session and you and your family can work

467
00:21:17,359 --> 00:21:21,040
Speaker 1: up it's unlimited, right, and all of that. I think

468
00:21:21,040 --> 00:21:23,120
Speaker 1: it just like it's about getting people to build those

469
00:21:23,160 --> 00:21:25,600
Speaker 1: habits and see those results and get that like that

470
00:21:25,640 --> 00:21:29,680
Speaker 1: habit flywheel spinning, and and the more friction you add,

471
00:21:29,680 --> 00:21:31,920
Speaker 1: whether it's finding a personal train or having to pay

472
00:21:31,960 --> 00:21:35,040
Speaker 1: per session, having to like if it's a good personal trainer,

473
00:21:35,040 --> 00:21:36,280
Speaker 1: they want to meet you at three pm in the

474
00:21:36,280 --> 00:21:38,640
Speaker 1: middle of the day, and like, I have a job, right,

475
00:21:39,320 --> 00:21:42,159
Speaker 1: And and the more you can make it easier, the

476
00:21:42,160 --> 00:21:43,120
Speaker 1: more people succeed.

477
00:21:43,280 --> 00:21:46,480
Speaker 2: Definitely, I want to rewind again for just a minute

478
00:21:46,480 --> 00:21:49,679
Speaker 2: to talk about that waste, that weight loss phase of

479
00:21:49,720 --> 00:21:52,640
Speaker 2: your life. Something that I struggled with in the years

480
00:21:52,760 --> 00:21:57,719
Speaker 2: after losing weight was seeing myself as the new version

481
00:21:58,040 --> 00:22:01,600
Speaker 2: of myself so to speak, like the emotional progression that

482
00:22:01,680 --> 00:22:04,480
Speaker 2: had to happen and I would definitely say that took

483
00:22:04,560 --> 00:22:07,360
Speaker 2: much longer than the physical progression, And to this day,

484
00:22:07,440 --> 00:22:10,040
Speaker 2: I'm still struggling with some of the issues that I

485
00:22:10,119 --> 00:22:13,000
Speaker 2: have outstanding from when I was overweight. But I'm curious

486
00:22:13,040 --> 00:22:15,199
Speaker 2: to know a little bit about your experience and that

487
00:22:15,400 --> 00:22:19,480
Speaker 2: and how you felt like you also worked maybe on

488
00:22:19,520 --> 00:22:22,320
Speaker 2: the inside to match what was happening on the outside.

489
00:22:22,560 --> 00:22:26,840
Speaker 1: So do you ever have you ever done visualization? Like yeah, yeah,

490
00:22:27,080 --> 00:22:29,159
Speaker 1: So for me, like the first ten minutes of your

491
00:22:29,200 --> 00:22:32,439
Speaker 1: day are by far the most the most valuable. And

492
00:22:32,600 --> 00:22:34,639
Speaker 1: one of the things that eventually dawned on me was

493
00:22:34,640 --> 00:22:36,159
Speaker 1: like when you're working, when you're kind of like in

494
00:22:36,200 --> 00:22:38,760
Speaker 1: the rat race, you give your best hours to work.

495
00:22:38,800 --> 00:22:40,680
Speaker 1: You get up, you rush to work, you're like fighting

496
00:22:40,680 --> 00:22:42,760
Speaker 1: through traffic. You rush to work, and by the time

497
00:22:42,800 --> 00:22:44,560
Speaker 1: you like get home and you're beginning to think about

498
00:22:44,560 --> 00:22:47,360
Speaker 1: anything about yourself, whether it's your health or what you're

499
00:22:47,359 --> 00:22:49,720
Speaker 1: going to eat or like, you're already tired, your decision fatigued,

500
00:22:49,720 --> 00:22:51,920
Speaker 1: you're exhausted, and you're almost ready to go to bed.

501
00:22:52,240 --> 00:22:54,320
Speaker 1: And if you wake up in those first ten minutes

502
00:22:54,320 --> 00:22:56,359
Speaker 1: are where you're going to you know you're gonna meditate

503
00:22:56,359 --> 00:22:58,880
Speaker 1: you're gonna be thoughtful, You're going to visualize. It basically

504
00:22:58,920 --> 00:23:00,640
Speaker 1: sets up the rest of the day, of the rest

505
00:23:00,680 --> 00:23:03,600
Speaker 1: of your week. And for me, like that mental self

506
00:23:03,640 --> 00:23:06,240
Speaker 1: image of like what I look like, I literally had

507
00:23:06,280 --> 00:23:08,760
Speaker 1: to like reprogram the way I saw my own reflection

508
00:23:08,840 --> 00:23:12,840
Speaker 1: in the nerd, right, And it was an intentional thing, right,

509
00:23:13,600 --> 00:23:16,760
Speaker 1: and I had to do it. I mean I've done

510
00:23:16,760 --> 00:23:18,920
Speaker 1: it for weight loss. I've also done it as as

511
00:23:18,960 --> 00:23:21,240
Speaker 1: a leader, Like I have to walk into a business

512
00:23:21,240 --> 00:23:24,520
Speaker 1: and like lead four hundred people, right And I started

513
00:23:24,560 --> 00:23:27,480
Speaker 1: out as like this child nerd who like you know,

514
00:23:27,640 --> 00:23:29,800
Speaker 1: high school, Like this guy's a total nerd. I can't

515
00:23:29,800 --> 00:23:32,800
Speaker 1: be seen anywhere around him until like leading four hundred

516
00:23:32,840 --> 00:23:35,119
Speaker 1: people right now on a company that's like doubling year,

517
00:23:35,200 --> 00:23:37,480
Speaker 1: you're gonna be like eight hundred and like another ten months.

518
00:23:38,640 --> 00:23:41,240
Speaker 1: And yeah, its it takes that practice of being of

519
00:23:41,280 --> 00:23:42,240
Speaker 1: seeing yourself that way.

520
00:23:42,359 --> 00:23:44,520
Speaker 3: Wow, what a powerful visualization.

521
00:23:44,800 --> 00:23:47,280
Speaker 2: Literally, I mean I think of how it's got to

522
00:23:47,320 --> 00:23:48,840
Speaker 2: feel for you to stand up in front of all

523
00:23:48,840 --> 00:23:51,280
Speaker 2: of these people, and at first you're literally feeling like

524
00:23:51,320 --> 00:23:54,520
Speaker 2: the kid that's like walking onto college campus and being like, yes,

525
00:23:54,680 --> 00:23:57,360
Speaker 2: I'm actually eighteen. But in theory I am. I am

526
00:23:57,359 --> 00:24:00,800
Speaker 2: not at all, And that's like, you know, we all

527
00:24:00,800 --> 00:24:04,040
Speaker 2: struggle with that. I think it's that classic imposter syndrome moment.

528
00:24:04,119 --> 00:24:06,399
Speaker 2: It's like should I be here? What's going on? But

529
00:24:06,480 --> 00:24:09,800
Speaker 2: the reality is like in this moment now leaving this company,

530
00:24:09,840 --> 00:24:12,440
Speaker 2: obviously you've worked your butt off to be where you are,

531
00:24:12,480 --> 00:24:14,040
Speaker 2: and just like with the weight loss, it's like you

532
00:24:14,080 --> 00:24:16,840
Speaker 2: worked really hard putting in all those hours in the

533
00:24:16,880 --> 00:24:20,520
Speaker 2: gym and making smart diet decisions that now are back

534
00:24:20,520 --> 00:24:23,240
Speaker 2: then anyway, you owed it to yourself, and I felt

535
00:24:23,280 --> 00:24:25,520
Speaker 2: like I have owed it to myself to like get

536
00:24:25,560 --> 00:24:27,199
Speaker 2: the rest of me to catch up to all of

537
00:24:27,200 --> 00:24:27,920
Speaker 2: that hard work.

538
00:24:28,560 --> 00:24:31,199
Speaker 1: Yeah, it's worked every day or just working on your yourself,

539
00:24:31,200 --> 00:24:34,080
Speaker 1: working on your psychology. At the executive level, I'm like,

540
00:24:34,119 --> 00:24:36,760
Speaker 1: i'man an executive coaching program for CEOs and I have

541
00:24:36,920 --> 00:24:39,320
Speaker 1: a one on one executive coach who I work with,

542
00:24:40,320 --> 00:24:43,280
Speaker 1: and I think in real life, like ideally, yeah, if

543
00:24:43,280 --> 00:24:45,840
Speaker 1: everyone could have a personal trainer for everyone have a coach,

544
00:24:46,240 --> 00:24:48,879
Speaker 1: it'd be incredible. Just turns out that's not scalable, it's

545
00:24:48,920 --> 00:24:51,840
Speaker 1: not practical, it's not pragmatic. And so when we a

546
00:24:51,880 --> 00:24:55,600
Speaker 1: tonal set off to build a personal trainer for the home. Like,

547
00:24:55,680 --> 00:24:57,240
Speaker 1: that's why we did it, because we knew that this

548
00:24:57,359 --> 00:24:58,880
Speaker 1: was this could be potentially be unlocked.

549
00:24:59,200 --> 00:25:02,160
Speaker 2: So you you start working out twice a day, you

550
00:25:02,200 --> 00:25:05,520
Speaker 2: make really smart eating decisions over nine months, which is

551
00:25:05,560 --> 00:25:07,280
Speaker 2: so impressive. And I think, again, we need to make

552
00:25:07,359 --> 00:25:09,400
Speaker 2: note that you decide to make this like your full

553
00:25:09,440 --> 00:25:12,760
Speaker 2: time thing. So for someone else, this might not be

554
00:25:12,840 --> 00:25:14,840
Speaker 2: something that's in your wheelhouse, and that's totally okay. I

555
00:25:14,840 --> 00:25:17,320
Speaker 2: would also make sure that we advise anyone who's interested

556
00:25:17,680 --> 00:25:20,080
Speaker 2: in losing weight on their own, they definitely seek out

557
00:25:20,119 --> 00:25:24,040
Speaker 2: council from a registered dietitian or perhaps your physician to

558
00:25:24,119 --> 00:25:27,400
Speaker 2: get a program or a concepted plan that works best

559
00:25:27,400 --> 00:25:29,720
Speaker 2: for you. Now that all those things are kind of

560
00:25:29,760 --> 00:25:31,600
Speaker 2: in the air here for you, that was a nine

561
00:25:31,600 --> 00:25:35,840
Speaker 2: month period, and then when in that period do you

562
00:25:35,880 --> 00:25:37,520
Speaker 2: start to really.

563
00:25:37,720 --> 00:25:40,440
Speaker 3: Think about what will become tonal?

564
00:25:41,119 --> 00:25:45,680
Speaker 1: So I started out doing a pretty broad set of activities, right,

565
00:25:45,680 --> 00:25:47,240
Speaker 1: and I just like, I just need to do something

566
00:25:47,320 --> 00:25:50,000
Speaker 1: active twice a day. To start out on a bike

567
00:25:50,119 --> 00:25:52,000
Speaker 1: or an elliptical, and then in the afternoon I'd pick

568
00:25:52,040 --> 00:25:54,600
Speaker 1: up Big Hill in San Francisco and walk up it, right,

569
00:25:55,000 --> 00:25:58,439
Speaker 1: and As I progressed, my routine became more and more

570
00:25:58,480 --> 00:26:00,960
Speaker 1: structured and more and more centered around around strength training.

571
00:26:01,240 --> 00:26:03,680
Speaker 1: So towards the end of this period, now now I'm

572
00:26:03,680 --> 00:26:05,920
Speaker 1: in a period where like strength training is the majority

573
00:26:05,960 --> 00:26:08,399
Speaker 1: of what I'm doing because I recognize the benefits of

574
00:26:08,400 --> 00:26:11,280
Speaker 1: strength training. You're building muscle, it's raising your basilin metabolic ray.

575
00:26:11,560 --> 00:26:13,679
Speaker 1: And you know, the more you work out, the more

576
00:26:13,760 --> 00:26:15,359
Speaker 1: muscle you have, the more your BMR goes up, as

577
00:26:15,400 --> 00:26:17,800
Speaker 1: opposed to working at doing a lot of cardio under

578
00:26:17,800 --> 00:26:21,240
Speaker 1: Clark constriction actually losing muscle and having lowering your BMR rights.

579
00:26:21,280 --> 00:26:24,080
Speaker 1: It's so it's becoming this this core pillar of mine,

580
00:26:25,359 --> 00:26:28,119
Speaker 1: and I'm actually starting to think about, well, I can't

581
00:26:28,160 --> 00:26:30,840
Speaker 1: like be on this like hiatus of like fitness is

582
00:26:30,880 --> 00:26:32,840
Speaker 1: my full time job forever, Like at some point I

583
00:26:32,880 --> 00:26:35,359
Speaker 1: got to go back into the workforce, and I'm going

584
00:26:35,440 --> 00:26:37,119
Speaker 1: to have a family at some point, like I do now,

585
00:26:37,119 --> 00:26:39,000
Speaker 1: I'm gonna have a fan. Like I can't do all

586
00:26:39,040 --> 00:26:41,280
Speaker 1: that and keep coming to the gym every morning at

587
00:26:41,480 --> 00:26:44,480
Speaker 1: five or six am, Like that's just not not a

588
00:26:44,520 --> 00:26:47,160
Speaker 1: practical way to live your life. And and I could

589
00:26:47,200 --> 00:26:49,560
Speaker 1: almost like have this fear of like everything just sliding

590
00:26:49,600 --> 00:26:52,840
Speaker 1: back to where I was. Yeah. And so one morning,

591
00:26:52,880 --> 00:26:55,080
Speaker 1: I'm sitting on a bench of the gym sharing this

592
00:26:55,280 --> 00:26:58,680
Speaker 1: giant strength training machine. It's big cable crossover, and I'm

593
00:26:58,680 --> 00:27:01,359
Speaker 1: thinking to myself, if I could just fit this in

594
00:27:01,359 --> 00:27:03,639
Speaker 1: my one betterm apartment in San Francisco, I could just

595
00:27:03,680 --> 00:27:06,080
Speaker 1: work out every day in the morning for like, literally

596
00:27:06,640 --> 00:27:09,000
Speaker 1: thirty minute routine is almost all you need. Is I

597
00:27:09,040 --> 00:27:11,000
Speaker 1: can just like do a thirty minute routine every single

598
00:27:11,000 --> 00:27:14,320
Speaker 1: morning and then hop in the shower and head to work,

599
00:27:14,359 --> 00:27:17,800
Speaker 1: Like that would be amazing. And I realized in that

600
00:27:17,840 --> 00:27:19,959
Speaker 1: moment the reason this machine was so big and I

601
00:27:20,000 --> 00:27:21,640
Speaker 1: was never able to fit into my apartment is because

602
00:27:21,680 --> 00:27:23,600
Speaker 1: it runs on these big metal plates and gravity and

603
00:27:23,640 --> 00:27:25,920
Speaker 1: takes up all the space and it's loud and it's clanky.

604
00:27:26,720 --> 00:27:29,040
Speaker 1: And if I could just generate force a different way,

605
00:27:29,359 --> 00:27:31,359
Speaker 1: and I thought about it, and I'm like, electricity, Like

606
00:27:31,400 --> 00:27:34,080
Speaker 1: we propel cars and trains with electricity, Like it's a

607
00:27:34,080 --> 00:27:36,879
Speaker 1: powerful force. If I could generate force of electricity, I

608
00:27:36,880 --> 00:27:38,800
Speaker 1: could shrink this thing down and get it into my

609
00:27:38,800 --> 00:27:42,359
Speaker 1: one better apartment. And once it's running on electricity and

610
00:27:42,400 --> 00:27:45,639
Speaker 1: it's kind of by definition computerized and you can make

611
00:27:45,680 --> 00:27:48,280
Speaker 1: it smart and responsive and you actually have data. And

612
00:27:48,760 --> 00:27:51,080
Speaker 1: going back to all that research I'd been reading about

613
00:27:51,119 --> 00:27:54,240
Speaker 1: for like the last many months, and I, oh, wow,

614
00:27:54,280 --> 00:27:56,200
Speaker 1: you could do eccentric overlall. You could build a spot

615
00:27:56,240 --> 00:27:58,600
Speaker 1: R into this. You could like make better decisions, you

616
00:27:58,600 --> 00:28:00,919
Speaker 1: could and it just like I can almost see all

617
00:28:00,920 --> 00:28:03,359
Speaker 1: the dominoes in my head falling in terms of like

618
00:28:03,400 --> 00:28:05,960
Speaker 1: what this could be. And I was so excited. I

619
00:28:06,000 --> 00:28:09,840
Speaker 1: went home and ordered parts and just started building prototypes

620
00:28:09,880 --> 00:28:12,560
Speaker 1: like literally strapped to my kitchen counter, Oh my god,

621
00:28:13,080 --> 00:28:14,520
Speaker 1: and off to the races.

622
00:28:14,720 --> 00:28:16,960
Speaker 2: Literally, Like there are just so few humans in the

623
00:28:17,000 --> 00:28:21,480
Speaker 2: world that operate the way that you operate. Just it's

624
00:28:21,880 --> 00:28:25,920
Speaker 2: it's really special because someone or many would have an

625
00:28:25,960 --> 00:28:28,879
Speaker 2: idea like that without even like anywhere near the kind

626
00:28:28,880 --> 00:28:30,800
Speaker 2: of knowledge that you had to actually execute on this.

627
00:28:30,920 --> 00:28:33,399
Speaker 3: But I think so many of us we have these.

628
00:28:33,280 --> 00:28:35,960
Speaker 2: Big ideas and we get intimidated or scared or we

629
00:28:36,040 --> 00:28:38,200
Speaker 2: think like but like that's just kind of silly, or

630
00:28:38,680 --> 00:28:40,840
Speaker 2: don't know how to kind of get out of our

631
00:28:40,880 --> 00:28:43,600
Speaker 2: own way, right, So what do you think or where

632
00:28:43,600 --> 00:28:45,800
Speaker 2: do you think that you learned how to get out

633
00:28:45,840 --> 00:28:48,240
Speaker 2: of your own way? Where do you think that initiative

634
00:28:48,320 --> 00:28:50,280
Speaker 2: came from. Was that self taught or was that something

635
00:28:50,320 --> 00:28:52,440
Speaker 2: that you were shown over time as you were growing up?

636
00:28:52,560 --> 00:28:54,360
Speaker 1: Well, I think it was. It was partially the way

637
00:28:54,360 --> 00:28:57,479
Speaker 1: I was raised. So my parents always had businesses. Like

638
00:28:57,520 --> 00:28:59,840
Speaker 1: my dad was a professor at University of Michigan. My

639
00:29:00,080 --> 00:29:02,880
Speaker 1: mom had a PhD. She like invented color radar and

640
00:29:02,960 --> 00:29:06,440
Speaker 1: like some of the fundamental equations behind like global positioning,

641
00:29:06,520 --> 00:29:11,160
Speaker 1: so like like they're really so they're like they're like

642
00:29:11,360 --> 00:29:13,520
Speaker 1: really really and so it's really smart. And they always

643
00:29:13,520 --> 00:29:16,040
Speaker 1: had like side business. I've been around business like my

644
00:29:16,200 --> 00:29:18,320
Speaker 1: entire life, like never anything the size of tonal, Like

645
00:29:18,360 --> 00:29:21,280
Speaker 1: always like businesses that you could squarely say were like

646
00:29:21,320 --> 00:29:24,960
Speaker 1: side hustles. My parents were selling PCs out of their basement,

647
00:29:25,560 --> 00:29:27,240
Speaker 1: so like their chief technician. Like they'd tell a PC

648
00:29:27,360 --> 00:29:29,840
Speaker 1: and I'd have to like assemble it right. Don't tell

649
00:29:29,840 --> 00:29:31,040
Speaker 1: people about the child labor.

650
00:29:31,080 --> 00:29:32,200
Speaker 3: I was like ten.

651
00:29:32,280 --> 00:29:35,160
Speaker 1: A time when I was thirteen, we had sold a

652
00:29:35,160 --> 00:29:38,280
Speaker 1: PC to a local bookstore and they wanted an inventory

653
00:29:38,280 --> 00:29:40,640
Speaker 1: management system for the books, and I, like, I volunteered

654
00:29:40,680 --> 00:29:42,680
Speaker 1: to write it for them. So I wrote them an

655
00:29:42,800 --> 00:29:46,360
Speaker 1: inventory management system, and I learned a lot about products,

656
00:29:46,400 --> 00:29:48,480
Speaker 1: because I remember like we like I went and installed

657
00:29:48,520 --> 00:29:50,440
Speaker 1: this thing and I was all proud, and next day

658
00:29:50,480 --> 00:29:52,520
Speaker 1: called me up and they're like, hey, Ali, how'd you

659
00:29:52,520 --> 00:29:54,640
Speaker 1: do a book return? And I'm like, you never said

660
00:29:54,680 --> 00:29:56,480
Speaker 1: anything about returns, and like, what do you mean you

661
00:29:56,480 --> 00:30:01,200
Speaker 1: can't do returns? And so like, yeah, you learn, So

662
00:30:01,240 --> 00:30:02,600
Speaker 1: you make mistakes and you learn along the way. And

663
00:30:02,640 --> 00:30:05,240
Speaker 1: then and then I'm homeschooled, and like when you're homeschooled,

664
00:30:05,280 --> 00:30:08,280
Speaker 1: like my mom hands me a Calculus textbook and you know,

665
00:30:08,320 --> 00:30:09,640
Speaker 1: and you just kind of got to figure out on

666
00:30:09,680 --> 00:30:11,520
Speaker 1: your own and maybe once in a while you can

667
00:30:11,560 --> 00:30:14,560
Speaker 1: ask a question, but you learn to like if knowledge

668
00:30:14,600 --> 00:30:17,360
Speaker 1: is a brick wall, you're building a wall where you

669
00:30:17,360 --> 00:30:19,560
Speaker 1: have to be perfectly comfortable that there are bricks missing

670
00:30:19,600 --> 00:30:20,880
Speaker 1: all over the place and you're just going to come

671
00:30:20,920 --> 00:30:22,680
Speaker 1: in and fill them in later. And so this idea

672
00:30:22,720 --> 00:30:25,240
Speaker 1: of like you have this big, daunting task, but you're like,

673
00:30:25,480 --> 00:30:27,480
Speaker 1: I'll just chip away at it. That's just the way

674
00:30:27,520 --> 00:30:29,640
Speaker 1: I've kind of been trained my whole life, and the

675
00:30:29,680 --> 00:30:33,280
Speaker 1: idea of business never never scared me, and so I

676
00:30:33,320 --> 00:30:35,160
Speaker 1: think I was just like wired for it.

677
00:30:36,440 --> 00:30:38,560
Speaker 3: I mean, it sounds like you were definitely wired for it.

678
00:30:38,640 --> 00:30:41,760
Speaker 2: I also would love if you have any advice for

679
00:30:41,840 --> 00:30:44,680
Speaker 2: individuals who have problems getting out of their own way.

680
00:30:44,760 --> 00:30:48,040
Speaker 2: For someone who maybe is thinking about the next big thing,

681
00:30:48,400 --> 00:30:50,920
Speaker 2: or they maybe just on a day to day level,

682
00:30:51,280 --> 00:30:54,560
Speaker 2: have some trouble executing, so to speak, what do you

683
00:30:54,600 --> 00:30:55,040
Speaker 2: tell them?

684
00:30:55,200 --> 00:30:57,680
Speaker 1: I think it really differs from person to person, but

685
00:30:57,760 --> 00:30:59,280
Speaker 1: I think one example I can think of is I

686
00:30:59,280 --> 00:31:02,160
Speaker 1: remember I had someone who is a senior in college

687
00:31:02,240 --> 00:31:04,640
Speaker 1: come to me and wants to ask me a question like, helly,

688
00:31:04,680 --> 00:31:07,160
Speaker 1: how did you get over the risk of, you know,

689
00:31:07,200 --> 00:31:11,160
Speaker 1: starting a company? And I looked at them and I'm like, like, look,

690
00:31:11,240 --> 00:31:14,640
Speaker 1: you're you're pretty blessed. Like you you have a college

691
00:31:14,640 --> 00:31:18,240
Speaker 1: degree from a good school. You have like no cost structure, right,

692
00:31:18,400 --> 00:31:20,720
Speaker 1: Like what are you scared of? Like what's going to happen?

693
00:31:20,760 --> 00:31:22,800
Speaker 1: Like you're probably not going to end up homeless, You're

694
00:31:22,840 --> 00:31:24,880
Speaker 1: not going to die, Like what's the worst thing that

695
00:31:24,520 --> 00:31:27,320
Speaker 1: could actually happen to you? And I think when you

696
00:31:27,440 --> 00:31:30,440
Speaker 1: face that fear of like what could go wrong here

697
00:31:31,200 --> 00:31:34,080
Speaker 1: and realize that, like the worst case scenario actually isn't

698
00:31:34,120 --> 00:31:37,000
Speaker 1: that bad, and then you start thinking about, well, the

699
00:31:37,040 --> 00:31:39,360
Speaker 1: best case scenario looks like and how amazing that could be.

700
00:31:39,560 --> 00:31:42,560
Speaker 1: Then you're like, I'd be crazy not to do this, right,

701
00:31:42,600 --> 00:31:46,239
Speaker 1: And I've had this conversation with like entrepreneurs or like

702
00:31:46,320 --> 00:31:48,560
Speaker 1: trying to make the decision to take the leap. I've

703
00:31:48,600 --> 00:31:51,840
Speaker 1: had this conversation with executives where like they're like this

704
00:31:52,080 --> 00:31:55,360
Speaker 1: really comfortable, high paying job, and you're talking to them

705
00:31:55,360 --> 00:31:58,120
Speaker 1: about like, hey, you want to come to a company

706
00:31:58,160 --> 00:31:59,640
Speaker 1: that we're going to have to work you're bought off.

707
00:31:59,680 --> 00:32:02,160
Speaker 1: It's way faster, it's not going to be as comfortable,

708
00:32:02,840 --> 00:32:04,760
Speaker 1: but you get to change the world and you're probably

709
00:32:04,760 --> 00:32:06,440
Speaker 1: going to make a bunch of bunch of money along

710
00:32:06,480 --> 00:32:09,080
Speaker 1: the way too. And convincing them to take that leap,

711
00:32:09,080 --> 00:32:11,240
Speaker 1: and it's the old like Steve Jobs sugar water speech.

712
00:32:11,240 --> 00:32:12,400
Speaker 1: I don't know if you know what I'm talking about,

713
00:32:12,360 --> 00:32:14,680
Speaker 1: but yeah, it's that speech right for a lot of people.

714
00:32:20,480 --> 00:32:23,360
Speaker 2: Taking a break from today's episode to give some love

715
00:32:23,560 --> 00:32:27,880
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716
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717
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718
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719
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720
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721
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733
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736
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738
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739
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758
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Speaker 2: and get your free sample path today. I literally was

760
00:34:55,600 --> 00:34:58,000
Speaker 2: just having a conversation with a friend yesterday who said,

761
00:34:58,040 --> 00:35:00,200
Speaker 2: I don't know if I'm ready for ex opportunity, and

762
00:35:00,239 --> 00:35:03,200
Speaker 2: I said, are you ever ready? Are you ever truly

763
00:35:03,320 --> 00:35:06,680
Speaker 2: ready to make a massive change. Sometimes you may feel

764
00:35:06,680 --> 00:35:09,120
Speaker 2: as though you need a change, but I don't necessarily

765
00:35:09,120 --> 00:35:12,440
Speaker 2: think that means that this individual is ready to one

766
00:35:12,520 --> 00:35:14,520
Speaker 2: hundred percent dive in face first.

767
00:35:15,080 --> 00:35:17,400
Speaker 1: You're you're never ready. You're never ready to have kids.

768
00:35:17,800 --> 00:35:19,520
Speaker 1: You're never ready. I mean I still remember, like we

769
00:35:19,520 --> 00:35:21,359
Speaker 1: were like on our way to the hospital and like,

770
00:35:21,680 --> 00:35:22,960
Speaker 1: you know, I'm I was like, I don't think we're ready.

771
00:35:23,000 --> 00:35:24,360
Speaker 1: I'm like, I'm like, no one's ever ready.

772
00:35:25,600 --> 00:35:28,840
Speaker 3: It's a little late for that, but I know exactly.

773
00:35:28,600 --> 00:35:30,839
Speaker 1: Except but that's the point. You're like, for all the

774
00:35:30,840 --> 00:35:33,759
Speaker 1: big things we do in our lives, we're never ready.

775
00:35:33,800 --> 00:35:35,600
Speaker 1: And you know what, you just figured it out along

776
00:35:35,640 --> 00:35:35,919
Speaker 1: the way.

777
00:35:36,080 --> 00:35:37,200
Speaker 3: You figured it out along the way.

778
00:35:37,440 --> 00:35:38,480
Speaker 1: Like that's a human condition.

779
00:35:38,920 --> 00:35:40,680
Speaker 3: Yes, yes, it is the human condition.

780
00:35:40,840 --> 00:35:44,520
Speaker 2: And then the next step to kind of understanding that

781
00:35:44,600 --> 00:35:48,320
Speaker 2: human condition is understanding that these hurdles or quote unquote,

782
00:35:48,320 --> 00:35:52,120
Speaker 2: as some may perceive them, failures, they have opportunities to

783
00:35:52,160 --> 00:35:54,760
Speaker 2: teach us something. So rather than getting down on yourself,

784
00:35:54,800 --> 00:35:56,480
Speaker 2: I mean, no one works really hard for something not

785
00:35:56,520 --> 00:35:58,240
Speaker 2: to go as they had hoped or as they planned.

786
00:35:58,560 --> 00:36:00,520
Speaker 2: But rather than getting down in yourself off, taking a

787
00:36:00,600 --> 00:36:03,840
Speaker 2: second to step back experience those emotions.

788
00:36:03,360 --> 00:36:05,080
Speaker 3: And then do something with that.

789
00:36:05,239 --> 00:36:08,160
Speaker 2: Learning is what makes you be able to show up

790
00:36:08,200 --> 00:36:11,080
Speaker 2: to the next hurdle and actually get over it with

791
00:36:11,120 --> 00:36:12,080
Speaker 2: some more confidence.

792
00:36:12,520 --> 00:36:15,040
Speaker 1: You know. That actually reminds me of a moment I had.

793
00:36:15,120 --> 00:36:17,600
Speaker 1: So Tonal wasn't actually my first startup. I actually co

794
00:36:17,680 --> 00:36:20,759
Speaker 1: founded another company called Panel Logic, like back in two

795
00:36:20,760 --> 00:36:23,760
Speaker 1: thousand and six, so but call it nine years before Tonal.

796
00:36:23,960 --> 00:36:26,839
Speaker 1: I started this other company with a friend and I

797
00:36:27,360 --> 00:36:29,879
Speaker 1: in that company, like it got a lot of wars,

798
00:36:29,880 --> 00:36:31,520
Speaker 1: and we did some good stuff for a few years,

799
00:36:31,520 --> 00:36:33,720
Speaker 1: but it ultimately didn't go anywhere. We sold it to Samsung,

800
00:36:34,000 --> 00:36:35,680
Speaker 1: and that's how I ended up ended up at Samsung.

801
00:36:35,719 --> 00:36:38,600
Speaker 1: But the day I quit my job to go do

802
00:36:38,719 --> 00:36:41,120
Speaker 1: that startup, there's this friend I had who was like

803
00:36:41,120 --> 00:36:44,279
Speaker 1: this kind of like wise, like you know, godfather type

804
00:36:44,280 --> 00:36:46,959
Speaker 1: figure in my life. And he looked at me and said, Ali,

805
00:36:47,080 --> 00:36:48,520
Speaker 1: I know this is an odd thing to say to

806
00:36:48,560 --> 00:36:52,120
Speaker 1: someone who just became unemployed, but I promise you that

807
00:36:52,400 --> 00:36:55,279
Speaker 1: the net present value of your lifetime networth just went up.

808
00:36:55,960 --> 00:36:59,160
Speaker 1: And I'm like my sentence, I know, I know, I'm

809
00:36:59,200 --> 00:37:01,719
Speaker 1: like Mike, that's an odd thing to say. And He's

810
00:37:01,760 --> 00:37:03,919
Speaker 1: like he's like, Ali, I don't know what's gonna happen,

811
00:37:03,920 --> 00:37:05,880
Speaker 1: but I know you're gonna learn a lot. And that

812
00:37:06,000 --> 00:37:06,640
Speaker 1: was his whole point.

813
00:37:06,760 --> 00:37:08,680
Speaker 3: That was the whole point. That was the whole point. Okay,

814
00:37:08,800 --> 00:37:10,640
Speaker 3: So back to the town at all.

815
00:37:10,840 --> 00:37:14,319
Speaker 2: Yeah, you fathom and start building things in your home

816
00:37:14,360 --> 00:37:17,239
Speaker 2: with the pieces that you ordered off the internet. Talk

817
00:37:17,280 --> 00:37:19,760
Speaker 2: to me about how that experience started to play out.

818
00:37:19,960 --> 00:37:23,600
Speaker 1: Well when you're building a company, and going back to

819
00:37:23,600 --> 00:37:26,200
Speaker 1: your question about like what you say entrepreneurs, you got

820
00:37:26,200 --> 00:37:27,960
Speaker 1: to realize a startup is a big ball of risk.

821
00:37:28,160 --> 00:37:30,280
Speaker 1: Like it's this massive ball of like all the things

822
00:37:30,280 --> 00:37:32,560
Speaker 1: that could go wrong. Yeah, and what you want to

823
00:37:32,560 --> 00:37:34,920
Speaker 1: do is basically like cleave off the biggest piece of

824
00:37:35,000 --> 00:37:38,040
Speaker 1: risk that you can and with total like the first

825
00:37:38,080 --> 00:37:40,319
Speaker 1: biggest piece of risk is like, can you really use

826
00:37:40,360 --> 00:37:42,399
Speaker 1: electricity to generate something that feels just like a real

827
00:37:42,400 --> 00:37:46,080
Speaker 1: weight machine. And even today, like people like with all

828
00:37:46,120 --> 00:37:49,000
Speaker 1: the success we've had, people still walk into our short

829
00:37:49,080 --> 00:37:51,280
Speaker 1: rooms and they do a bicep curl and they're like, Wow,

830
00:37:51,280 --> 00:37:53,399
Speaker 1: this thing feels amazing. Feels just like a real weight

831
00:37:53,480 --> 00:37:56,880
Speaker 1: machine but better. And it's like it's hard to comprehend.

832
00:37:56,960 --> 00:37:59,000
Speaker 1: It's like magical, Like it's like there's an element of

833
00:37:59,000 --> 00:38:01,640
Speaker 1: disbelief of like I can't was working, yeah, And I

834
00:38:01,680 --> 00:38:03,160
Speaker 1: had to prove that to myself. I had to prove

835
00:38:03,160 --> 00:38:05,200
Speaker 1: that you could actually do this. And so that's what

836
00:38:05,239 --> 00:38:08,200
Speaker 1: I was trying to prototype, something that could generate resistance

837
00:38:08,280 --> 00:38:11,279
Speaker 1: using electricity but felt like a real weight machine. And

838
00:38:11,320 --> 00:38:14,640
Speaker 1: that took several iterations, of course. But the first one

839
00:38:15,000 --> 00:38:16,960
Speaker 1: that I built, which took took a few months, and

840
00:38:17,000 --> 00:38:19,279
Speaker 1: I showed to those very first investors who like gave

841
00:38:19,280 --> 00:38:21,319
Speaker 1: me the very first dollars to like go pursue the

842
00:38:21,320 --> 00:38:24,760
Speaker 1: next prototype, and the prototype after that that one worked

843
00:38:24,800 --> 00:38:27,600
Speaker 1: just well enough that you could believe that it was possible.

844
00:38:27,800 --> 00:38:30,120
Speaker 1: It didn't work great, but it worked just well enough

845
00:38:30,440 --> 00:38:33,160
Speaker 1: that you could believe that it was possible. And then

846
00:38:33,360 --> 00:38:35,200
Speaker 1: built that, and then I built an even better one,

847
00:38:35,239 --> 00:38:37,879
Speaker 1: and then I built a machine that could actually well.

848
00:38:38,200 --> 00:38:40,120
Speaker 1: By this point, I actually added a team and so

849
00:38:40,160 --> 00:38:42,680
Speaker 1: that they built a machine that you could actually do

850
00:38:42,719 --> 00:38:44,960
Speaker 1: a full body workout on. And I remember at the

851
00:38:45,000 --> 00:38:47,560
Speaker 1: time that the challenge was was called the birthday challenge,

852
00:38:47,560 --> 00:38:49,560
Speaker 1: like for all these birthday he wants to never go

853
00:38:49,600 --> 00:38:51,880
Speaker 1: to the gym ever again. So let's build the version

854
00:38:51,920 --> 00:38:54,239
Speaker 1: of Tonal with movable arms and all this stuff that

855
00:38:54,320 --> 00:38:57,000
Speaker 1: replaces every machine at the gym. And we worked on

856
00:38:57,040 --> 00:38:59,640
Speaker 1: this for months, like like it was me and a

857
00:38:59,640 --> 00:39:02,760
Speaker 1: few or other folks and we stood in machine shops

858
00:39:02,760 --> 00:39:06,080
Speaker 1: for months just building prototypes and making things. And uh,

859
00:39:06,320 --> 00:39:08,920
Speaker 1: it was I missed those days. I missed I like those.

860
00:39:08,719 --> 00:39:12,160
Speaker 2: Early days, the early like super communal days. Also, I

861
00:39:12,160 --> 00:39:13,719
Speaker 2: mean you said something here that I think is really

862
00:39:13,760 --> 00:39:16,319
Speaker 2: important is that it starts with you, right, Like you

863
00:39:16,360 --> 00:39:20,360
Speaker 2: just said in carving Away at the Ball of Risk,

864
00:39:20,520 --> 00:39:22,560
Speaker 2: that you had to get to a point where you

865
00:39:22,680 --> 00:39:26,200
Speaker 2: believed that what you thought about was actually possible. And

866
00:39:26,239 --> 00:39:29,080
Speaker 2: I think oftentimes we get these big ideas and we

867
00:39:29,120 --> 00:39:31,839
Speaker 2: almost try to like skip ahead from that step, right,

868
00:39:31,880 --> 00:39:34,520
Speaker 2: Like we go ahead of ourselves and are immediately like

869
00:39:34,840 --> 00:39:37,360
Speaker 2: trying to prove this thing that we thought about to

870
00:39:37,640 --> 00:39:40,160
Speaker 2: so many other people before really taking the time to

871
00:39:40,719 --> 00:39:44,120
Speaker 2: do that self inquiry. It's kind of like setting boundaries

872
00:39:44,280 --> 00:39:46,440
Speaker 2: in that when you set boundaries, you need to practice

873
00:39:46,440 --> 00:39:49,200
Speaker 2: like setting boundaries with yourself and executing like on your

874
00:39:49,239 --> 00:39:52,319
Speaker 2: own time before you can really execute them and set

875
00:39:52,360 --> 00:39:54,960
Speaker 2: them with other people. Like I need to set a

876
00:39:55,040 --> 00:39:57,040
Speaker 2: boundary for myself that like, I'm not going to come

877
00:39:57,120 --> 00:39:59,959
Speaker 2: into the office after seven thirty at night during the week.

878
00:40:00,400 --> 00:40:03,160
Speaker 2: If I'm not good at keeping that boundary for myself,

879
00:40:03,239 --> 00:40:05,520
Speaker 2: then how am I going to start executing with everybody else?

880
00:40:05,800 --> 00:40:08,160
Speaker 2: So for you here, it sounded like you were like,

881
00:40:08,160 --> 00:40:10,520
Speaker 2: all right, I'm really going to show myself that I

882
00:40:10,560 --> 00:40:13,000
Speaker 2: can make this thing, and I'm going to believe this thing,

883
00:40:13,280 --> 00:40:15,080
Speaker 2: and I'm going to play with this thing, and then

884
00:40:15,800 --> 00:40:17,160
Speaker 2: I'll introduce it to other people.

885
00:40:17,920 --> 00:40:19,680
Speaker 1: So there's this thing I often say, which is like,

886
00:40:19,719 --> 00:40:21,919
Speaker 1: there's a difference between having thick skin and a thick head.

887
00:40:22,080 --> 00:40:24,080
Speaker 1: And what I mean by that is how many people

888
00:40:24,520 --> 00:40:26,960
Speaker 1: have worked on a really terrible startup idea for far

889
00:40:27,040 --> 00:40:29,799
Speaker 1: too long, right, And so in some ways, like if

890
00:40:29,840 --> 00:40:32,440
Speaker 1: you really believe your time is the most valuable thing

891
00:40:32,440 --> 00:40:34,440
Speaker 1: in the world, you need to prove to yourself that

892
00:40:34,520 --> 00:40:36,520
Speaker 1: this is worth your time, and you have to be

893
00:40:36,560 --> 00:40:39,480
Speaker 1: willing to kill your own startup in the early days

894
00:40:39,520 --> 00:40:41,239
Speaker 1: so that you don't go waste years of your life

895
00:40:41,239 --> 00:40:44,240
Speaker 1: pursuing something that is ultimately not going to go anywhere.

896
00:40:44,600 --> 00:40:46,120
Speaker 1: And by the way, not just your life, but like

897
00:40:46,200 --> 00:40:48,520
Speaker 1: the people you hire and your investors' money, and so

898
00:40:48,920 --> 00:40:50,719
Speaker 1: like in some ways, like you have to be your

899
00:40:50,719 --> 00:40:53,960
Speaker 1: own harshest critic, and that takes like a lot of

900
00:40:54,000 --> 00:40:57,640
Speaker 1: intellectual honesty and self reflection. And that's where I think, like,

901
00:40:57,800 --> 00:41:00,520
Speaker 1: if you have a thick head and just keep charging

902
00:41:00,520 --> 00:41:03,280
Speaker 1: forward and ignoring all the signs, ignoring all the feedback,

903
00:41:04,320 --> 00:41:06,080
Speaker 1: you know that that's not good. The other thing that's

904
00:41:06,120 --> 00:41:08,600
Speaker 1: not good is not having thick skin. We're like, it

905
00:41:08,680 --> 00:41:10,680
Speaker 1: is hard, and you will hear a lot of negative

906
00:41:10,680 --> 00:41:13,760
Speaker 1: things that aren't true, and being able to distinguish between

907
00:41:13,760 --> 00:41:15,880
Speaker 1: those two things and like having the conviction and the

908
00:41:15,960 --> 00:41:18,399
Speaker 1: vision to know where you can go with this, but

909
00:41:18,440 --> 00:41:21,160
Speaker 1: also not like drinking your own kool aid and just

910
00:41:21,239 --> 00:41:24,200
Speaker 1: wasting everyone's time and money doing something just not worth it.

911
00:41:24,320 --> 00:41:26,600
Speaker 1: And so you're you're, you're, you're looking for that balance

912
00:41:26,680 --> 00:41:28,120
Speaker 1: always in the in the early.

913
00:41:27,960 --> 00:41:31,680
Speaker 2: Days, I think it's hard sometimes because in almost everything

914
00:41:31,680 --> 00:41:36,479
Speaker 2: in life, there are more naysayers than there are hype men, Right,

915
00:41:36,719 --> 00:41:39,960
Speaker 2: So how do you know when you're being one of

916
00:41:40,000 --> 00:41:42,000
Speaker 2: the others? Sometimes, like how do you know if you're

917
00:41:42,120 --> 00:41:45,680
Speaker 2: just being thick, like thick skinned, or if you're like

918
00:41:45,840 --> 00:41:47,279
Speaker 2: you need to be a realist and kind of let

919
00:41:47,360 --> 00:41:47,600
Speaker 2: it go.

920
00:41:48,040 --> 00:41:50,600
Speaker 1: Well. I think you're always asking yourself the question, like

921
00:41:50,840 --> 00:41:52,839
Speaker 1: for me, like a question myself like is this thick

922
00:41:52,840 --> 00:41:54,759
Speaker 1: skin or is just a thick head? Right? And that

923
00:41:54,880 --> 00:41:56,600
Speaker 1: was my latest test. Maybe that's not going to work

924
00:41:56,719 --> 00:41:59,920
Speaker 1: work for everyone, but a lot of times, you know,

925
00:42:00,080 --> 00:42:01,640
Speaker 1: you know, like the way we do it with our

926
00:42:01,640 --> 00:42:05,359
Speaker 1: teams today is like we set milestones and objectives ahead

927
00:42:05,400 --> 00:42:07,160
Speaker 1: of time, So you're not going to get to the

928
00:42:07,200 --> 00:42:11,120
Speaker 1: finish line and be like, let's decide now if that worked. Right,

929
00:42:11,120 --> 00:42:13,279
Speaker 1: you start off from the beginning and saying, like, when

930
00:42:13,320 --> 00:42:15,520
Speaker 1: we get to the finish line, how are we going

931
00:42:15,560 --> 00:42:18,120
Speaker 1: to decide whether or not this worked? And you you

932
00:42:18,120 --> 00:42:20,520
Speaker 1: almost start from that place in the very beginning, so

933
00:42:20,640 --> 00:42:22,800
Speaker 1: when you get there, you already know whether or not

934
00:42:22,840 --> 00:42:24,560
Speaker 1: you fail or succeed, as opposed to getting there and

935
00:42:24,560 --> 00:42:27,759
Speaker 1: you're always talking yourself into like, yeah, that was good,

936
00:42:27,800 --> 00:42:30,200
Speaker 1: and it's like, no, that is totally not what you're

937
00:42:30,320 --> 00:42:32,920
Speaker 1: what you're aiming for, and you miss the market. You

938
00:42:32,960 --> 00:42:35,560
Speaker 1: either need to like rethink it and course correct or

939
00:42:35,600 --> 00:42:38,439
Speaker 1: you need to go in a different direction. And being

940
00:42:38,480 --> 00:42:40,279
Speaker 1: clear of yourself every step of the way I think

941
00:42:40,560 --> 00:42:41,960
Speaker 1: is super super important.

942
00:42:42,080 --> 00:42:43,760
Speaker 2: I also would say that, I think it's about sending

943
00:42:43,800 --> 00:42:47,400
Speaker 2: multiple finish lines, right, Like it's not just like you didn't,

944
00:42:47,600 --> 00:42:51,200
Speaker 2: you know, when you started creating this machine think about

945
00:42:51,400 --> 00:42:53,880
Speaker 2: or maybe you did, but I'm assuming you weren't thinking

946
00:42:53,920 --> 00:42:56,280
Speaker 2: of what it is now. There were so many finish

947
00:42:56,320 --> 00:42:58,239
Speaker 2: lines you had to get to to get to this

948
00:42:58,360 --> 00:43:01,719
Speaker 2: current finish line, which is really just you know, the.

949
00:43:02,800 --> 00:43:05,160
Speaker 3: I don't know, the five k of the marathon at

950
00:43:05,160 --> 00:43:05,720
Speaker 3: this point.

951
00:43:06,040 --> 00:43:08,040
Speaker 1: Yeah, you have. I mean, look, you can always have.

952
00:43:08,280 --> 00:43:09,920
Speaker 1: You have to have this long term vision of this,

953
00:43:10,000 --> 00:43:12,239
Speaker 1: what this could be one day. You have to have that,

954
00:43:13,000 --> 00:43:14,920
Speaker 1: but you have to have milestones along the way, and

955
00:43:14,960 --> 00:43:17,200
Speaker 1: you have to have a mission that's much narrower than

956
00:43:17,760 --> 00:43:21,719
Speaker 1: your vision. So here's a classic example. So Microsoft, right

957
00:43:21,960 --> 00:43:24,120
Speaker 1: their vision was a PC on every desk, Like we're literally,

958
00:43:24,120 --> 00:43:25,920
Speaker 1: this thing is going to replace everything you do in

959
00:43:25,920 --> 00:43:28,040
Speaker 1: the office. Right, But what have they started with? They

960
00:43:28,040 --> 00:43:30,600
Speaker 1: started with word processing. We're just going to replace the typewriter.

961
00:43:31,000 --> 00:43:33,320
Speaker 1: They weren't talking about email, they weren't talking about PowerPoint,

962
00:43:33,320 --> 00:43:35,399
Speaker 1: they weren't talking about Excel. And if on day one

963
00:43:35,400 --> 00:43:37,760
Speaker 1: they're like, we're going to go build email and Excel

964
00:43:37,800 --> 00:43:40,200
Speaker 1: and like they wouldn't have accomplished anything, and so you

965
00:43:40,320 --> 00:43:42,400
Speaker 1: got to start with like to your point, like these

966
00:43:42,440 --> 00:43:44,560
Speaker 1: bite sized pieces and things you know you can accomplish

967
00:43:44,560 --> 00:43:47,480
Speaker 1: in a reasonable amount of time, and your mission will

968
00:43:47,480 --> 00:43:50,879
Speaker 1: expand over time. But that vision on day one, it

969
00:43:50,880 --> 00:43:53,000
Speaker 1: never has to change. Dream big, go ahead, Like that's

970
00:43:53,000 --> 00:43:54,600
Speaker 1: what's going to get you out of bed every day,

971
00:43:54,680 --> 00:43:56,840
Speaker 1: That's what's going to bring investors to the table. You

972
00:43:56,920 --> 00:44:00,320
Speaker 1: need that because it motivates you and motivates people, reminds

973
00:44:00,360 --> 00:44:03,480
Speaker 1: you like why we're all here. But yeah, those milestones

974
00:44:03,520 --> 00:44:04,520
Speaker 1: are so so important.

975
00:44:05,239 --> 00:44:09,040
Speaker 2: Side tangent, side note, side question, deviating a little bit.

976
00:44:09,640 --> 00:44:12,719
Speaker 2: Who inspires you? Where do you find your motivation from?

977
00:44:12,719 --> 00:44:15,000
Speaker 2: Because I'm sure aside from the people at your company,

978
00:44:15,160 --> 00:44:18,640
Speaker 2: like your knowledge the insights that you have are super

979
00:44:18,680 --> 00:44:20,799
Speaker 2: inspiring to a lot of people that connect with you.

980
00:44:21,400 --> 00:44:23,799
Speaker 1: I read a lot, right, And so for me, like

981
00:44:24,040 --> 00:44:26,600
Speaker 1: I'm not going to say there's like one specific person

982
00:44:26,640 --> 00:44:29,640
Speaker 1: that I get inspiration from, but I'm kind of a

983
00:44:29,760 --> 00:44:32,759
Speaker 1: student of Like I'm just so curious about how the

984
00:44:32,760 --> 00:44:36,359
Speaker 1: world works and how others have succeeded. And like we

985
00:44:36,400 --> 00:44:39,760
Speaker 1: watched Steve Jobs's like you know, speeches and his keynotes,

986
00:44:39,760 --> 00:44:43,120
Speaker 1: and you read Bezos's annual letter to the shareholders every year.

987
00:44:43,120 --> 00:44:46,200
Speaker 1: It's like mandatory reading material, and you read books like

988
00:44:46,200 --> 00:44:48,200
Speaker 1: some of the early books that I was reading around

989
00:44:48,200 --> 00:44:50,280
Speaker 1: the time I started Total was like the Jim Collins

990
00:44:50,280 --> 00:44:53,439
Speaker 1: series of books like Great by Choice. For example, Guy

991
00:44:53,480 --> 00:44:55,680
Speaker 1: Kawasaki wrote a book called The Art of the Start

992
00:44:55,719 --> 00:44:57,720
Speaker 1: about like what it's like to really start a startup,

993
00:44:57,719 --> 00:45:01,120
Speaker 1: and it's it's a super pragmatic advice of like what

994
00:45:01,200 --> 00:45:03,680
Speaker 1: it's what it's really like. But when you start seeing

995
00:45:04,239 --> 00:45:07,000
Speaker 1: the world through the eyes of people who who don't

996
00:45:07,040 --> 00:45:11,200
Speaker 1: think through limits and boundaries, you begin to slowly rewire

997
00:45:11,239 --> 00:45:13,480
Speaker 1: the way you see the world. And I think that's

998
00:45:13,480 --> 00:45:15,640
Speaker 1: where my you know, my inspiration comes from. It's just

999
00:45:15,719 --> 00:45:20,040
Speaker 1: from watching watching other people, and it's it's oftentimes from

1000
00:45:20,320 --> 00:45:24,239
Speaker 1: from my peers. So like, I was at a conference

1001
00:45:24,560 --> 00:45:27,880
Speaker 1: last week for the CEOs of startups and like this

1002
00:45:27,920 --> 00:45:30,239
Speaker 1: is I think there's like about ninety CEOs in the room.

1003
00:45:30,680 --> 00:45:32,920
Speaker 1: Twenty of them were unicorn so companies valued it over

1004
00:45:32,960 --> 00:45:35,680
Speaker 1: a billion dollars. Five of them were CEOs who'd recently

1005
00:45:35,680 --> 00:45:39,120
Speaker 1: IPO their businesses. And again, like, these weren't all consumer businesses.

1006
00:45:39,520 --> 00:45:41,040
Speaker 1: They were all a lot of them are very very

1007
00:45:41,040 --> 00:45:43,480
Speaker 1: different types of businesses. But we're sitting in a room

1008
00:45:43,520 --> 00:45:45,520
Speaker 1: and we're all talking about like we're like going through

1009
00:45:45,560 --> 00:45:49,400
Speaker 1: these workshops on the exact same like challenges that we're facing.

1010
00:45:49,520 --> 00:45:50,920
Speaker 1: What is it like to scale a team? How do

1011
00:45:50,960 --> 00:45:54,520
Speaker 1: you manage cultures through a global pandemic? What happens with

1012
00:45:54,520 --> 00:45:56,960
Speaker 1: with remote work? How how did you keep how'd you

1013
00:45:57,000 --> 00:46:00,239
Speaker 1: inspire your leaders to lead? Because they're like the little

1014
00:46:00,280 --> 00:46:02,960
Speaker 1: secret of being a CEOs you actually do nothing, but

1015
00:46:03,000 --> 00:46:05,879
Speaker 1: you're responsible to everything. So if we're doing nothing, well,

1016
00:46:05,920 --> 00:46:08,560
Speaker 1: how are we constantly like challenging our leadership team to

1017
00:46:08,600 --> 00:46:13,480
Speaker 1: go push harder and upgrade themselves and their own abilities?

1018
00:46:13,480 --> 00:46:16,120
Speaker 1: And so you look around you and like you're surrounded

1019
00:46:16,200 --> 00:46:18,759
Speaker 1: or you have access to be surrounded by people who

1020
00:46:18,840 --> 00:46:21,160
Speaker 1: are facing the same challenges that you are, and they

1021
00:46:21,200 --> 00:46:23,560
Speaker 1: inspire you like, well, if he can do that, and

1022
00:46:23,680 --> 00:46:26,120
Speaker 1: he can do that, I need to go do those

1023
00:46:26,120 --> 00:46:30,200
Speaker 1: things too, yeah, right, And you know you just oftentimes

1024
00:46:30,239 --> 00:46:31,720
Speaker 1: it's maybe it's your peers more than anything.

1025
00:46:31,800 --> 00:46:35,240
Speaker 2: Right, I'm making mental notes for after we're done recording

1026
00:46:35,280 --> 00:46:37,080
Speaker 2: to ask you more about maybe who was in that

1027
00:46:37,200 --> 00:46:39,279
Speaker 2: room and if there's anyone that I should push oh

1028
00:46:39,680 --> 00:46:42,360
Speaker 2: if I should be talking to I think that question

1029
00:46:42,640 --> 00:46:45,040
Speaker 2: who inspires you is actually a really important question, and

1030
00:46:45,080 --> 00:46:48,439
Speaker 2: if I'm being totally candid, about three or four years ago,

1031
00:46:48,520 --> 00:46:51,160
Speaker 2: someone asked me that and I felt as though I

1032
00:46:51,160 --> 00:46:54,000
Speaker 2: didn't really have and obviously good is interpreted, but I

1033
00:46:54,040 --> 00:46:56,279
Speaker 2: didn't have a good answer, and it made me do

1034
00:46:56,480 --> 00:47:00,279
Speaker 2: some personal inquiry for myself, asking myself, where what was

1035
00:47:00,320 --> 00:47:01,200
Speaker 2: I exposing myself to?

1036
00:47:01,280 --> 00:47:04,160
Speaker 3: Who was I talking to? Who could I learn from?

1037
00:47:04,360 --> 00:47:06,600
Speaker 2: Why wasn't I being fully present in a lot of

1038
00:47:06,640 --> 00:47:09,600
Speaker 2: these situations, and where was my mind when I had

1039
00:47:09,600 --> 00:47:12,880
Speaker 2: the opportunity to learn and connect with these individuals and

1040
00:47:12,880 --> 00:47:15,680
Speaker 2: pull this inspiration. So for anyone listening, I would definitely

1041
00:47:15,680 --> 00:47:18,040
Speaker 2: say to ask yourself that question as well, because I

1042
00:47:18,040 --> 00:47:19,800
Speaker 2: think it's really it's really really valuable.

1043
00:47:20,040 --> 00:47:22,120
Speaker 1: Wait wait, okay, I'm going to ask you the question

1044
00:47:22,200 --> 00:47:23,000
Speaker 1: who inspires you?

1045
00:47:23,360 --> 00:47:26,000
Speaker 2: So I mean, thank you. I kind of teed this

1046
00:47:26,120 --> 00:47:28,320
Speaker 2: up for myself. I would be remiss if I didn't

1047
00:47:28,360 --> 00:47:31,880
Speaker 2: say that. Beyond my family, which is probably my immediate

1048
00:47:31,920 --> 00:47:35,440
Speaker 2: source of inspiration, and the Hurdle community, which they I

1049
00:47:35,480 --> 00:47:37,439
Speaker 2: get so many dms and I'm so grateful for them.

1050
00:47:37,840 --> 00:47:40,680
Speaker 2: From all the community members and the Hurdlers that say

1051
00:47:40,680 --> 00:47:42,440
Speaker 2: thank you to me, but really being able to show

1052
00:47:42,520 --> 00:47:44,239
Speaker 2: up for them and create this content and do what

1053
00:47:44,280 --> 00:47:47,040
Speaker 2: I love and give back. And I think that's something

1054
00:47:47,040 --> 00:47:49,000
Speaker 2: that you can relate to as well. Is a really

1055
00:47:49,000 --> 00:47:52,080
Speaker 2: special opportunity. I'm actually speaking to someone this Friday who

1056
00:47:52,520 --> 00:47:56,880
Speaker 2: really inspires me, and that is Gretchen Ruben. So I

1057
00:47:56,920 --> 00:48:00,560
Speaker 2: am just so motivated by her perseverance and her outlook.

1058
00:48:00,560 --> 00:48:03,320
Speaker 2: And I think that that certainly is the through line

1059
00:48:03,320 --> 00:48:06,759
Speaker 2: for me and the people that inspire me. It's what

1060
00:48:07,200 --> 00:48:10,160
Speaker 2: is it that they are bringing to the table in

1061
00:48:10,200 --> 00:48:13,120
Speaker 2: terms of their resiliency. I think stories of resiliency and

1062
00:48:13,160 --> 00:48:15,960
Speaker 2: like persistence just I mean, as one would expect that

1063
00:48:16,040 --> 00:48:19,520
Speaker 2: someone who has a podcast called Hurdle certainly really resonate

1064
00:48:19,600 --> 00:48:23,800
Speaker 2: with me. And so individuals who just use both their

1065
00:48:24,239 --> 00:48:27,680
Speaker 2: perseverance and their talents to do good in this world

1066
00:48:27,920 --> 00:48:31,240
Speaker 2: like super resonant with me. So someone like Angela Duckworth,

1067
00:48:31,320 --> 00:48:34,560
Speaker 2: Like I'm sure you've read Grit. What an amazing book.

1068
00:48:34,600 --> 00:48:36,399
Speaker 2: I go to that back to that time and time again.

1069
00:48:36,480 --> 00:48:38,440
Speaker 2: So again, like I mean, we're sitting next to a

1070
00:48:38,440 --> 00:48:41,439
Speaker 2: bookshelf that has a scene amounts of literature that I

1071
00:48:41,480 --> 00:48:43,080
Speaker 2: literally pick up almost.

1072
00:48:42,719 --> 00:48:45,560
Speaker 3: On the regular. But for me, again, what am I

1073
00:48:45,600 --> 00:48:48,400
Speaker 3: exposing myself to? Who am I looking to for advice?

1074
00:48:48,560 --> 00:48:51,080
Speaker 2: And in that advice am I feeling like I'm present

1075
00:48:51,200 --> 00:48:53,440
Speaker 2: in learning it and then applying it?

1076
00:48:53,520 --> 00:48:54,960
Speaker 3: Is kind of what I think about when I look

1077
00:48:54,960 --> 00:48:55,840
Speaker 3: to who inspires me?

1078
00:48:56,200 --> 00:48:59,479
Speaker 1: Amazing? I mean, I actually I want to revise my answer,

1079
00:48:59,520 --> 00:49:00,160
Speaker 1: maybe just add.

1080
00:49:00,160 --> 00:49:01,960
Speaker 3: Something or allow it at.

1081
00:49:02,080 --> 00:49:05,240
Speaker 1: A challenge for for the listeners here. Yeah, my assertion

1082
00:49:05,520 --> 00:49:10,320
Speaker 1: is if you if you're looking for there's literally inspiration everywhere.

1083
00:49:11,320 --> 00:49:14,279
Speaker 1: Everywhere you look. Every person you meet can inspire you

1084
00:49:14,320 --> 00:49:15,640
Speaker 1: if you're if you're looking for it.

1085
00:49:15,960 --> 00:49:18,719
Speaker 3: I love that great, great, great amendment.

1086
00:49:18,840 --> 00:49:19,160
Speaker 1: Thank you.

1087
00:49:19,680 --> 00:49:25,040
Speaker 2: A little asterisk, A little asterisk. Okay, so let's rewind again.

1088
00:49:25,320 --> 00:49:27,239
Speaker 2: We're like going in some circles, but I feel like

1089
00:49:27,280 --> 00:49:28,759
Speaker 2: they all kind of go together. I really like the

1090
00:49:28,760 --> 00:49:32,000
Speaker 2: way that this is going. So you are working with

1091
00:49:32,040 --> 00:49:34,600
Speaker 2: a team, and the team has the Ali's Birthday mission

1092
00:49:34,880 --> 00:49:38,919
Speaker 2: and they succeed on the mission totally. And when would

1093
00:49:38,920 --> 00:49:42,680
Speaker 2: you say, timeline wise, you had the first iteration of

1094
00:49:42,760 --> 00:49:45,760
Speaker 2: tonal that you really felt was great to bring to market.

1095
00:49:46,880 --> 00:49:50,200
Speaker 1: So first iteration of tonal that that one that I

1096
00:49:50,200 --> 00:49:53,440
Speaker 1: step was improved, it wasn't great. That raises a quarter

1097
00:49:53,480 --> 00:49:57,680
Speaker 1: million dollars of investment of investor money. Second iteration built

1098
00:49:57,880 --> 00:50:01,960
Speaker 1: raises another million birth a challenge. You know that one

1099
00:50:02,040 --> 00:50:03,840
Speaker 1: is is incredible. We show it to a bunch of

1100
00:50:03,880 --> 00:50:07,200
Speaker 1: like personal trainers in town. They're like losing their minds, right.

1101
00:50:07,440 --> 00:50:10,320
Speaker 1: We build two more, rent an apartment south of market

1102
00:50:10,320 --> 00:50:13,120
Speaker 1: in San Francisco, hand keys out to a dozen people

1103
00:50:13,480 --> 00:50:15,279
Speaker 1: and basically tell them you can go work out whenever

1104
00:50:15,320 --> 00:50:17,640
Speaker 1: you want, but we're gonna film it and we're gonna

1105
00:50:17,640 --> 00:50:20,040
Speaker 1: interview you once a week. And they do this for

1106
00:50:20,040 --> 00:50:23,000
Speaker 1: about three months, and like we have this first cohort

1107
00:50:23,080 --> 00:50:27,840
Speaker 1: of people of users using the product. We start raising

1108
00:50:27,840 --> 00:50:30,799
Speaker 1: a Series A, and you know, by the end of

1109
00:50:30,800 --> 00:50:33,719
Speaker 1: that year, we've raised them eleven million dollars Series A.

1110
00:50:33,840 --> 00:50:35,680
Speaker 1: And I would say that was like that one was

1111
00:50:35,760 --> 00:50:38,520
Speaker 1: not something you could take to market because it looked

1112
00:50:38,560 --> 00:50:41,240
Speaker 1: like it was built in a machine shop. It didn't

1113
00:50:41,280 --> 00:50:43,600
Speaker 1: look like a like a consumer product. But that was

1114
00:50:43,640 --> 00:50:45,680
Speaker 1: when we were really off to the races. And from

1115
00:50:45,719 --> 00:50:47,920
Speaker 1: there we started working on like one hundred percent of

1116
00:50:47,920 --> 00:50:51,680
Speaker 1: our focus was on productization, and it was like beginning

1117
00:50:51,680 --> 00:50:53,480
Speaker 1: to hire more of the team, like using them, like

1118
00:50:53,600 --> 00:50:57,479
Speaker 1: hire more of the team, you know, productize it, find

1119
00:50:57,480 --> 00:51:01,200
Speaker 1: a contract manufacturer, spin up the manufacturing line, and all

1120
00:51:01,239 --> 00:51:03,440
Speaker 1: in all, from the very moment I went home and

1121
00:51:03,520 --> 00:51:05,799
Speaker 1: ordered those first parts to when the product went out

1122
00:51:05,840 --> 00:51:08,560
Speaker 1: to market was three and a half years of product

1123
00:51:08,560 --> 00:51:11,839
Speaker 1: and technology development, over two years of beta trials, over

1124
00:51:11,880 --> 00:51:14,080
Speaker 1: one year of in home beta trials, twenty five homes,

1125
00:51:14,080 --> 00:51:16,879
Speaker 1: fifty users with Tonals in their homes for an entire year,

1126
00:51:17,600 --> 00:51:20,800
Speaker 1: like all that feedback, iterating and refining the product experience.

1127
00:51:21,760 --> 00:51:24,360
Speaker 1: Over forty five patents file today RW some of the

1128
00:51:24,440 --> 00:51:27,440
Speaker 1: most fundational patents in the industry when it comes to

1129
00:51:27,840 --> 00:51:28,879
Speaker 1: things like digitaloids.

1130
00:51:29,040 --> 00:51:31,799
Speaker 2: I feel like a question that people wonder but no

1131
00:51:31,800 --> 00:51:34,479
Speaker 2: one ever asks, is when you say that you raised

1132
00:51:34,520 --> 00:51:38,359
Speaker 2: you raise eleven million in your Series A. So when

1133
00:51:38,400 --> 00:51:40,880
Speaker 2: someone says, we raise eleven million dollars in our Series

1134
00:51:40,920 --> 00:51:45,799
Speaker 2: A besides more research and building and playing employees, Like,

1135
00:51:46,120 --> 00:51:47,920
Speaker 2: what does that kind of money go to?

1136
00:51:48,440 --> 00:51:50,280
Speaker 1: Well? One hundred percent of it goes into the company,

1137
00:51:50,440 --> 00:51:54,160
Speaker 1: right for starters, right, Yeah, So, like the first thing

1138
00:51:54,200 --> 00:51:57,319
Speaker 1: it goes to is up until that point, like you

1139
00:51:57,360 --> 00:51:59,799
Speaker 1: and all the employees around you are largely being paid

1140
00:51:59,800 --> 00:52:02,239
Speaker 1: in equity, like you're ere. You can have stocking wall

1141
00:52:02,280 --> 00:52:05,080
Speaker 1: paper your room with it, but but you're not. No

1142
00:52:05,080 --> 00:52:07,480
Speaker 1: one's getting a real salary. And so when you actually

1143
00:52:07,560 --> 00:52:09,560
Speaker 1: raise a real round like that, that's when you start

1144
00:52:09,560 --> 00:52:12,239
Speaker 1: paying people market rate salaries. I mean, that's when you

1145
00:52:12,280 --> 00:52:15,120
Speaker 1: really start building a team. So like I think I

1146
00:52:15,120 --> 00:52:18,680
Speaker 1: would say of that eleven million dollars, i'd say a

1147
00:52:18,719 --> 00:52:21,040
Speaker 1: good like seventy five percent of it went to payroll.

1148
00:52:21,160 --> 00:52:23,839
Speaker 2: It's so interesting to hear that, right, because someone's next

1149
00:52:23,920 --> 00:52:26,360
Speaker 2: question would be like, wow, Like you really had to

1150
00:52:26,400 --> 00:52:29,160
Speaker 2: be a great sales guide to convince people that this

1151
00:52:29,239 --> 00:52:31,480
Speaker 2: thing that you were so firm was going to be

1152
00:52:31,719 --> 00:52:33,920
Speaker 2: the thing is the thing that they should dedicate their

1153
00:52:33,960 --> 00:52:36,239
Speaker 2: time to without being able to. I mean, we talked

1154
00:52:36,280 --> 00:52:39,319
Speaker 2: about before being a father, providing for your family, and

1155
00:52:39,360 --> 00:52:41,279
Speaker 2: these people are just like comeing in on blind faith

1156
00:52:41,320 --> 00:52:44,160
Speaker 2: and equity that they're going to be so good in

1157
00:52:44,320 --> 00:52:45,120
Speaker 2: just a matter of time.

1158
00:52:45,520 --> 00:52:47,000
Speaker 1: Well, I mean it goes back to the point we

1159
00:52:47,000 --> 00:52:48,919
Speaker 1: were talking about earlier that you you pointed out, which

1160
00:52:48,960 --> 00:52:51,320
Speaker 1: is like, if I can't even sell it to myself,

1161
00:52:51,360 --> 00:52:52,840
Speaker 1: how am I going to sell it to anyone else?

1162
00:52:53,400 --> 00:52:55,839
Speaker 1: And so you got like you got to just scrutinize

1163
00:52:55,840 --> 00:52:58,840
Speaker 1: it and make sure it's it's it's bulletproof. And even

1164
00:52:58,920 --> 00:53:01,279
Speaker 1: before even before the million dollars, like that first two

1165
00:53:01,320 --> 00:53:03,680
Speaker 1: hundred and fifty thousand dollars check, that first million dollar check,

1166
00:53:04,280 --> 00:53:06,279
Speaker 1: Like other entrepreneurs have asked me, like, Ali, how'd you

1167
00:53:06,360 --> 00:53:08,879
Speaker 1: raise that first money? Like the first person, how'd you raise?

1168
00:53:09,239 --> 00:53:11,359
Speaker 1: And I'm like, you have to realize that it is

1169
00:53:11,440 --> 00:53:15,839
Speaker 1: an irrational decision to give an entrepreneur two hundred fifty

1170
00:53:15,840 --> 00:53:20,000
Speaker 1: thousand dollars That is one hundred percent and irrational emotional decision.

1171
00:53:20,400 --> 00:53:23,720
Speaker 1: And those first investors are investing on passion. Those first

1172
00:53:23,719 --> 00:53:26,920
Speaker 1: employees are joining on passion. They're passionate about what you're

1173
00:53:26,960 --> 00:53:30,040
Speaker 1: working on, and they're fully comfortable signing up for the

1174
00:53:30,080 --> 00:53:33,439
Speaker 1: idea that you know, I might walk away a year

1175
00:53:33,520 --> 00:53:36,440
Speaker 1: later with maybe just enough money to have like made

1176
00:53:36,440 --> 00:53:38,960
Speaker 1: most of my rent and a ton of experience. Yeah,

1177
00:53:39,040 --> 00:53:40,120
Speaker 1: and that's what they're looking for.

1178
00:53:40,200 --> 00:53:40,640
Speaker 3: I love that.

1179
00:53:41,239 --> 00:53:43,080
Speaker 2: And I do want to talk just a second about

1180
00:53:43,239 --> 00:53:46,920
Speaker 2: strength training specifically, because I think for some as you mentioned,

1181
00:53:46,960 --> 00:53:48,799
Speaker 2: you looked over at that area at the gym and

1182
00:53:48,840 --> 00:53:50,600
Speaker 2: you saw all the trainers by the strength equipment and

1183
00:53:50,680 --> 00:53:52,840
Speaker 2: many of us have been in that scenario, but because

1184
00:53:52,840 --> 00:53:56,640
Speaker 2: it feels so foreign, it's hard to get into. I

1185
00:53:56,719 --> 00:53:59,640
Speaker 2: know you have so much research on why incorporating strength

1186
00:53:59,640 --> 00:54:02,640
Speaker 2: training can important. Getting on board with strength training can

1187
00:54:02,680 --> 00:54:04,920
Speaker 2: really be life changing. Why don't we just talk a

1188
00:54:05,000 --> 00:54:06,000
Speaker 2: little bit about that.

1189
00:54:06,840 --> 00:54:08,920
Speaker 1: Well, there's a lot to say, but let me just

1190
00:54:08,960 --> 00:54:12,359
Speaker 1: ask you one question. Okay, if you are forty years

1191
00:54:12,360 --> 00:54:14,520
Speaker 1: old and you're going to do one thing for the

1192
00:54:14,520 --> 00:54:16,040
Speaker 1: rest of your life into old age, and you have

1193
00:54:16,080 --> 00:54:19,480
Speaker 1: to choose between strength training and cardio, which one would

1194
00:54:19,480 --> 00:54:19,680
Speaker 1: you do?

1195
00:54:19,960 --> 00:54:21,640
Speaker 3: I mean, I hate to say this, but like I'm

1196
00:54:21,719 --> 00:54:22,759
Speaker 3: going to choose.

1197
00:54:22,560 --> 00:54:28,560
Speaker 1: Cardio physiologically wrong answer. So like in reality, right, So

1198
00:54:28,719 --> 00:54:31,640
Speaker 1: you strength train, you build muscle instead of losing muscle

1199
00:54:31,719 --> 00:54:35,600
Speaker 1: as you age. It strengthens your bones, it strengthens your

1200
00:54:36,000 --> 00:54:39,440
Speaker 1: connective tissue. And if you're doing strength training properly, you're

1201
00:54:39,480 --> 00:54:41,960
Speaker 1: pairing it with mobility work. So you're building muscle, but

1202
00:54:41,960 --> 00:54:47,080
Speaker 1: you're also maintaining flexibility. Having muscle is important to moving properly.

1203
00:54:47,400 --> 00:54:51,080
Speaker 1: Moving properly is important into preventing injury. If you think

1204
00:54:51,120 --> 00:54:54,239
Speaker 1: about like the leading cause of death and elderly women,

1205
00:54:54,440 --> 00:54:57,720
Speaker 1: just as an example is hip fracture. Right, it's actually

1206
00:54:57,719 --> 00:55:00,719
Speaker 1: the complications from the hip surgery. But like you know,

1207
00:55:00,920 --> 00:55:04,200
Speaker 1: as you get older, right, you want to keep strong bones,

1208
00:55:04,400 --> 00:55:06,759
Speaker 1: you want to keep your strength up. You want strong

1209
00:55:06,800 --> 00:55:10,040
Speaker 1: connected isssue, you want flexibility, and you want to maintain

1210
00:55:10,120 --> 00:55:13,960
Speaker 1: muscle mass so that you can move properly. And if

1211
00:55:14,000 --> 00:55:16,080
Speaker 1: what you do is a lot of cardio, what you're

1212
00:55:16,160 --> 00:55:21,040
Speaker 1: actually doing is, in many cases you're metabolizing muscle, especially

1213
00:55:21,080 --> 00:55:23,720
Speaker 1: if you're not if you're in some sort of coloric restriction,

1214
00:55:24,960 --> 00:55:26,480
Speaker 1: and too is you're putting a lot of mileage and

1215
00:55:26,480 --> 00:55:30,040
Speaker 1: wear and tear on your body. So, look, cardio is important.

1216
00:55:30,239 --> 00:55:32,040
Speaker 1: I do cardio. I do a little bit of cardio,

1217
00:55:32,120 --> 00:55:34,600
Speaker 1: But strength training is my pillar, and it is the

1218
00:55:34,600 --> 00:55:36,399
Speaker 1: thing I'm going to do until the day I die.

1219
00:55:36,880 --> 00:55:39,440
Speaker 1: Why it's probably the best way to add yours to

1220
00:55:39,480 --> 00:55:39,960
Speaker 1: my life.

1221
00:55:40,120 --> 00:55:42,719
Speaker 2: What's the timeline from Okay, we have this thing that

1222
00:55:42,719 --> 00:55:44,600
Speaker 2: looks like it was built in a computer lab, till

1223
00:55:44,880 --> 00:55:46,759
Speaker 2: when we have something that looks like I want to

1224
00:55:46,760 --> 00:55:48,160
Speaker 2: hang out in my wall my living room.

1225
00:55:48,640 --> 00:55:51,279
Speaker 1: It was about six months before you had something that

1226
00:55:51,400 --> 00:55:54,440
Speaker 1: could go in the home. Six months later we started

1227
00:55:54,480 --> 00:55:56,680
Speaker 1: putting them in people's homes. A year later, we started

1228
00:55:56,800 --> 00:56:00,759
Speaker 1: like actually selling the product on the and open up

1229
00:56:00,800 --> 00:56:01,320
Speaker 1: for showroom.

1230
00:56:01,880 --> 00:56:03,160
Speaker 3: Give me what year is this?

1231
00:56:03,560 --> 00:56:08,279
Speaker 1: So we launched, like we launched everything, big press announcement.

1232
00:56:08,560 --> 00:56:11,080
Speaker 1: You know, website is live. We're no longer like we

1233
00:56:11,080 --> 00:56:13,080
Speaker 1: were like in this wind like this building with like

1234
00:56:13,120 --> 00:56:15,879
Speaker 1: fogged that windows, and like in this alley in San Francisco,

1235
00:56:16,320 --> 00:56:19,880
Speaker 1: and like we invited like professional app like Tony Gonzalez

1236
00:56:20,000 --> 00:56:21,680
Speaker 1: or like, hey Tony, when you get to San Francisco,

1237
00:56:21,800 --> 00:56:24,080
Speaker 1: walk down this aisle to Ali like that you're gonna

1238
00:56:24,080 --> 00:56:26,160
Speaker 1: find a green building with fogged that windows and a

1239
00:56:26,200 --> 00:56:28,319
Speaker 1: purple door. Knock on the door and we'll let you

1240
00:56:28,360 --> 00:56:30,920
Speaker 1: end right say the past word super super shady and

1241
00:56:30,960 --> 00:56:32,719
Speaker 1: so like. So this was like the big reveal, like

1242
00:56:32,840 --> 00:56:38,360
Speaker 1: was August twenty eighteen. We started delivering product nationwide March

1243
00:56:38,400 --> 00:56:39,240
Speaker 1: of twenty nineteen.

1244
00:56:39,440 --> 00:56:41,120
Speaker 3: Got it? Got it? Wow? Okay?

1245
00:56:41,200 --> 00:56:43,799
Speaker 2: And I mean now we're here in twenty twenty one,

1246
00:56:43,920 --> 00:56:46,640
Speaker 2: and so much has even happened since then. How do

1247
00:56:46,719 --> 00:56:49,719
Speaker 2: you feel now? I mean I mentioned going into the

1248
00:56:49,760 --> 00:56:53,480
Speaker 2: Fifth Avenue showroom. I know you know you probably weren't

1249
00:56:53,480 --> 00:56:55,480
Speaker 2: thinking about that back in twenty nineteen.

1250
00:56:56,040 --> 00:57:00,560
Speaker 1: I mean, it's it's surreal, Like that showroom is beautiful, stunning,

1251
00:57:00,600 --> 00:57:03,560
Speaker 1: it is it is, it is beautiful, beautiful, short, it's

1252
00:57:03,600 --> 00:57:05,680
Speaker 1: surreal to walk into that. Now. I was walking talking

1253
00:57:05,719 --> 00:57:07,960
Speaker 1: to my wife after like walking seeing it for the

1254
00:57:07,960 --> 00:57:10,000
Speaker 1: first time, and she said, how is it. I'm like,

1255
00:57:10,080 --> 00:57:12,920
Speaker 1: it's it's amazing, it's beautiful, it's surreal, and she's like,

1256
00:57:13,239 --> 00:57:15,759
Speaker 1: how's it surreal for you? Didn't you do this? I'm like, no,

1257
00:57:15,880 --> 00:57:18,320
Speaker 1: I like knocked over the first domino and then like

1258
00:57:18,480 --> 00:57:21,080
Speaker 1: we now have hundreds of people who could go do

1259
00:57:21,120 --> 00:57:23,480
Speaker 1: this stuff, and it's just it's amazing to watch what

1260
00:57:23,480 --> 00:57:26,560
Speaker 1: what what these teams are you know, are doing. It's

1261
00:57:26,640 --> 00:57:28,040
Speaker 1: it's inspirational. It's inspiring.

1262
00:57:28,240 --> 00:57:29,440
Speaker 3: Yeah, no, it's inspiring.

1263
00:57:29,640 --> 00:57:32,960
Speaker 2: I mean it's interesting, right because it's that first step

1264
00:57:33,480 --> 00:57:36,439
Speaker 2: that you think about, whether it was in your weight

1265
00:57:36,480 --> 00:57:40,880
Speaker 2: loss journey or in building this company, that almost takes

1266
00:57:40,960 --> 00:57:44,360
Speaker 2: the most courage, right, Like you needed to take that

1267
00:57:44,400 --> 00:57:47,320
Speaker 2: first step or knock over that first domino so that

1268
00:57:47,400 --> 00:57:49,360
Speaker 2: you could get to this place that you didn't even

1269
00:57:49,440 --> 00:57:51,160
Speaker 2: dream of now, yeah.

1270
00:57:51,040 --> 00:57:55,360
Speaker 1: And it it the courage never never stops. Right. In

1271
00:57:55,440 --> 00:57:58,080
Speaker 1: some ways, CEO is the easiest job in the company

1272
00:57:58,120 --> 00:58:01,160
Speaker 1: because you literally have to do nothing right. In some ways,

1273
00:58:01,160 --> 00:58:04,920
Speaker 1: it's the hardest job because all the hardest problems come

1274
00:58:04,960 --> 00:58:07,240
Speaker 1: to you, like like by the time you're looking at

1275
00:58:07,240 --> 00:58:09,560
Speaker 1: something like there's like twelve other people who've been like,

1276
00:58:09,600 --> 00:58:12,960
Speaker 1: I don't know, ask ask someone else, and and it

1277
00:58:13,040 --> 00:58:15,000
Speaker 1: ends up on your on your desk, on your plate

1278
00:58:15,160 --> 00:58:17,760
Speaker 1: right to go solve these like really really big, big challenges.

1279
00:58:17,760 --> 00:58:20,720
Speaker 1: And so it takes courage to every single day know

1280
00:58:20,960 --> 00:58:25,040
Speaker 1: that you know, this thing we're working on is so

1281
00:58:25,040 --> 00:58:27,520
Speaker 1: so worth every challenge we're going to face, and to

1282
00:58:27,560 --> 00:58:30,760
Speaker 1: turn around and like take all the inspiration that you're like,

1283
00:58:31,120 --> 00:58:33,160
Speaker 1: we're getting inspired from our teams, we're getting inspired from

1284
00:58:33,160 --> 00:58:35,920
Speaker 1: our members, we're getting inspired from everywhere. But then to

1285
00:58:35,960 --> 00:58:39,040
Speaker 1: turn around and constantly reinspire your teams to like push

1286
00:58:39,080 --> 00:58:42,560
Speaker 1: through these really really hard challenging things like opening up

1287
00:58:42,600 --> 00:58:45,959
Speaker 1: shotrooms during a global pandemic, shipping product across the world

1288
00:58:46,040 --> 00:58:49,440
Speaker 1: when like like literally we have a global semiiconductor shortage,

1289
00:58:49,440 --> 00:58:52,680
Speaker 1: we have global logistic smeltdowns, Like we've charted full aircraft

1290
00:58:52,840 --> 00:58:54,880
Speaker 1: just full of tunnels just to get tunnals here faster.

1291
00:58:55,200 --> 00:58:58,680
Speaker 1: These aren't easy things to you know, to do, uh,

1292
00:58:58,760 --> 00:59:02,040
Speaker 1: And it's a it takes so much courage.

1293
00:59:02,400 --> 00:59:05,320
Speaker 2: Takes a lot of courage. You have a lot of

1294
00:59:06,280 --> 00:59:08,360
Speaker 2: big name athletes that are using your product. You also

1295
00:59:08,400 --> 00:59:10,920
Speaker 2: have some really awesome big names when it comes to

1296
00:59:11,000 --> 00:59:16,160
Speaker 2: your investors. For any of those individuals, do you remember

1297
00:59:16,440 --> 00:59:19,040
Speaker 2: someone in particular that made you feel like really a

1298
00:59:19,040 --> 00:59:21,120
Speaker 2: little bit starstruck the first time that you came into

1299
00:59:21,120 --> 00:59:21,760
Speaker 2: contact with them.

1300
00:59:21,960 --> 00:59:24,040
Speaker 1: I met I've met a lot of a lot of athletes.

1301
00:59:24,080 --> 00:59:26,760
Speaker 1: I think you know. When you said the question, two

1302
00:59:26,800 --> 00:59:30,840
Speaker 1: moments popped into my head. The first one is Tony Gonzalez. Yeah.

1303
00:59:30,960 --> 00:59:33,400
Speaker 1: So he like he's in our office. I demo this

1304
00:59:33,480 --> 00:59:37,040
Speaker 1: product and he like he's using it for like ten minutes,

1305
00:59:37,040 --> 00:59:39,560
Speaker 1: and he's like, this is amazing. I'm in and he's like, Ali,

1306
00:59:39,680 --> 00:59:42,800
Speaker 1: let's chat right. And we walk into a conference room

1307
00:59:42,840 --> 00:59:45,880
Speaker 1: and he looks at me and he's like, Ali, are

1308
00:59:45,960 --> 00:59:48,400
Speaker 1: you are you going to Are you going to succeed

1309
00:59:48,440 --> 00:59:51,720
Speaker 1: at this? And I looked at him and I gave

1310
00:59:51,800 --> 00:59:54,320
Speaker 1: him the typical engineer answer. I'm like, well, you know,

1311
00:59:54,400 --> 00:59:56,200
Speaker 1: it's a startup. There's a bunch of rest blah blah blah,

1312
00:59:56,200 --> 00:59:57,560
Speaker 1: but these are all the reasons why I believe it's

1313
00:59:57,600 --> 01:00:00,640
Speaker 1: going to be successful. And he looked at me and

1314
01:00:00,680 --> 01:00:02,320
Speaker 1: he said, oh, are you going to succeed at this?

1315
01:00:03,080 --> 01:00:06,320
Speaker 1: And I realized that he wasn't testing my ability to

1316
01:00:06,360 --> 01:00:09,240
Speaker 1: assess risk. He was testing my conviction. And I'm like,

1317
01:00:09,320 --> 01:00:13,760
Speaker 1: hell yeah. And I think that, like, I never forget

1318
01:00:13,760 --> 01:00:18,520
Speaker 1: that moment, because I think there's a difference between being

1319
01:00:18,560 --> 01:00:21,520
Speaker 1: an operator, right where you're running a business and you

1320
01:00:21,600 --> 01:00:23,480
Speaker 1: can't be naive and you can't ignore risk and you

1321
01:00:23,520 --> 01:00:25,880
Speaker 1: have to make sure everything's can go well, and being

1322
01:00:26,360 --> 01:00:29,520
Speaker 1: being a leader where sometimes people just need to be

1323
01:00:29,600 --> 01:00:32,720
Speaker 1: reassured that everything's gonna be okay, right, because again, the

1324
01:00:32,720 --> 01:00:35,120
Speaker 1: hardest things they end up on your desk, right. So

1325
01:00:35,520 --> 01:00:38,080
Speaker 1: that was one one moment that really really stuck with me.

1326
01:00:38,360 --> 01:00:41,120
Speaker 1: Another one was just the moment we realized Steph Curry

1327
01:00:41,160 --> 01:00:44,320
Speaker 1: was using our product and he bought the product under

1328
01:00:44,320 --> 01:00:46,360
Speaker 1: a pseudon and we delivered to him. We had no

1329
01:00:46,440 --> 01:00:49,680
Speaker 1: idea it was him. And then the pandemic starts, and

1330
01:00:49,680 --> 01:00:53,200
Speaker 1: then Aisha posts on Instagram a little video clip of

1331
01:00:53,240 --> 01:00:56,280
Speaker 1: her doing a work doing a workout with Steph and

1332
01:00:56,360 --> 01:00:58,800
Speaker 1: it's on the tone and she like she just like

1333
01:00:59,080 --> 01:01:01,760
Speaker 1: it's this quick pan She's like panning around her gym,

1334
01:01:02,040 --> 01:01:04,680
Speaker 1: and like they're standing in front of the tonal like

1335
01:01:04,680 --> 01:01:07,200
Speaker 1: with the tonal bench and the tonal machine there and

1336
01:01:07,240 --> 01:01:09,320
Speaker 1: they're doing their workout together because we have this partner

1337
01:01:09,360 --> 01:01:11,320
Speaker 1: mode you can do workouts together. Yeah, and we're like,

1338
01:01:12,120 --> 01:01:15,440
Speaker 1: you know, oh my god, oh my god. And that

1339
01:01:15,520 --> 01:01:18,800
Speaker 1: was that was another another moment. And like we have

1340
01:01:19,160 --> 01:01:22,240
Speaker 1: dozens of athletes. Every time you meet them, it's just

1341
01:01:22,280 --> 01:01:26,600
Speaker 1: they're they're inspiring because I think we take for granted,

1342
01:01:26,600 --> 01:01:28,320
Speaker 1: like we think they're famous, but I think we take

1343
01:01:28,360 --> 01:01:31,560
Speaker 1: for granted how much hard work it actually takes to

1344
01:01:31,640 --> 01:01:32,920
Speaker 1: achieve what they have achieved.

1345
01:01:33,040 --> 01:01:33,280
Speaker 3: Yeah.

1346
01:01:33,640 --> 01:01:35,480
Speaker 1: Right. Another person who's inspired me a lot is like

1347
01:01:35,560 --> 01:01:38,520
Speaker 1: Ryan Nice. He runs next Play Capital but also former

1348
01:01:38,640 --> 01:01:41,520
Speaker 1: NFL player, but he's transitioned into like business and finance

1349
01:01:41,600 --> 01:01:45,800
Speaker 1: and helping helping athletes invest their money. But he's really

1350
01:01:45,800 --> 01:01:48,440
Speaker 1: connected the dots from me for why so many professional

1351
01:01:48,520 --> 01:01:52,040
Speaker 1: athletes then become business leaders, Because it turns out it's

1352
01:01:52,200 --> 01:01:54,440
Speaker 1: the mental strength that allows you to succeed as a

1353
01:01:54,480 --> 01:01:58,080
Speaker 1: professional athlete. It's not always purely physical. A lot of

1354
01:01:58,080 --> 01:02:01,400
Speaker 1: it's mental. It's focused under press sure that then helps

1355
01:02:01,440 --> 01:02:04,280
Speaker 1: you transition into business. And how many have made that transition.

1356
01:02:04,520 --> 01:02:06,680
Speaker 3: Yeah yeah, ye, yeah, no, I mean definitely.

1357
01:02:06,760 --> 01:02:09,200
Speaker 2: I can't even imagine, like how giddy I feel giddy

1358
01:02:09,240 --> 01:02:11,560
Speaker 2: when I like see a repost from someone that I

1359
01:02:11,600 --> 01:02:14,800
Speaker 2: admire of the show on Instagram. So nevertheless, having a

1360
01:02:14,800 --> 01:02:17,080
Speaker 2: product in their home, it's really it's really an awesome,

1361
01:02:17,280 --> 01:02:19,360
Speaker 2: an awesome thing to see. I'm sure we talked about

1362
01:02:19,400 --> 01:02:21,240
Speaker 2: being in the head of a company that's, you know,

1363
01:02:21,320 --> 01:02:24,480
Speaker 2: four hundred employees now soon to be eight hundred employees

1364
01:02:24,520 --> 01:02:27,640
Speaker 2: within just a matter of months. They look to you

1365
01:02:27,760 --> 01:02:31,360
Speaker 2: and they see, you know, a leader, someone who motivates them.

1366
01:02:31,480 --> 01:02:33,120
Speaker 2: When you look in the mirror, what is it that

1367
01:02:33,160 --> 01:02:34,280
Speaker 2: you see looking back at you?

1368
01:02:34,680 --> 01:02:36,480
Speaker 1: I do, I do see. I see the same thing.

1369
01:02:36,480 --> 01:02:38,800
Speaker 1: I see a CEO, I see a leader, I see

1370
01:02:38,800 --> 01:02:41,440
Speaker 1: someone who's trying to build something great without limits. And

1371
01:02:41,480 --> 01:02:44,360
Speaker 1: I also see I also see a dad. Like I've been.

1372
01:02:44,880 --> 01:02:47,640
Speaker 1: I have a twenty two month old child at home,

1373
01:02:47,760 --> 01:02:50,280
Speaker 1: and I, believe it or not, with even with everything

1374
01:02:50,280 --> 01:02:52,920
Speaker 1: that total is, it's still one to like be. Becoming

1375
01:02:52,960 --> 01:02:55,000
Speaker 1: a father is one of the most rewarding things I've

1376
01:02:55,040 --> 01:02:58,280
Speaker 1: experienced in my life. It's just it's incredible to like

1377
01:02:58,320 --> 01:03:02,240
Speaker 1: watch a human being grow up and I can't explain

1378
01:03:02,280 --> 01:03:06,040
Speaker 1: it until you experience it for yourself, and parents won't

1379
01:03:06,240 --> 01:03:08,920
Speaker 1: tell you. Parents are like, You're like if you're single

1380
01:03:08,960 --> 01:03:10,360
Speaker 1: and you don't have kids, and you ask a parent

1381
01:03:10,360 --> 01:03:11,960
Speaker 1: of like, oh my god, we're not sleeping. It's so

1382
01:03:12,040 --> 01:03:14,520
Speaker 1: much work. It's so different than I expected. And then

1383
01:03:14,600 --> 01:03:16,160
Speaker 1: you have a kid and those same parents come up

1384
01:03:16,200 --> 01:03:17,760
Speaker 1: to you and like how is it. I'm like, it's amazing,

1385
01:03:17,760 --> 01:03:19,600
Speaker 1: and like, see, we told you. I'm like, no, you didn't.

1386
01:03:20,360 --> 01:03:22,880
Speaker 1: You told me how heart it would be. And the

1387
01:03:22,920 --> 01:03:24,560
Speaker 1: best thing I've been told about being a father is

1388
01:03:24,600 --> 01:03:26,480
Speaker 1: your life's about to get ten times harder and one

1389
01:03:26,520 --> 01:03:29,800
Speaker 1: hundred times better. Yeah, And I definitely I definitely see that.

1390
01:03:29,920 --> 01:03:32,240
Speaker 1: When I look in the meter, I think the third

1391
01:03:32,280 --> 01:03:35,240
Speaker 1: thing that I see is a community builder and a

1392
01:03:35,240 --> 01:03:38,400
Speaker 1: community leader. And in many ways, like that's a thread

1393
01:03:38,480 --> 01:03:42,960
Speaker 1: that's run through my entire my entire life. I've built

1394
01:03:42,960 --> 01:03:46,480
Speaker 1: communities over and over again, and it's just something that's

1395
01:03:46,640 --> 01:03:48,160
Speaker 1: ingrained in like who I am and what I like

1396
01:03:48,200 --> 01:03:48,400
Speaker 1: to do.

1397
01:03:48,560 --> 01:03:51,760
Speaker 2: I can totally relate to that. I also really think

1398
01:03:51,760 --> 01:03:54,400
Speaker 2: of myself as a connector and a community builder. But

1399
01:03:54,880 --> 01:03:58,080
Speaker 2: I also reflect back on the times in my life

1400
01:03:58,120 --> 01:04:01,160
Speaker 2: where I felt without right when I was going through

1401
01:04:01,160 --> 01:04:03,480
Speaker 2: my weight loss journey, I felt without community.

1402
01:04:03,520 --> 01:04:05,040
Speaker 3: I mean, so many of the amazing.

1403
01:04:04,720 --> 01:04:07,880
Speaker 2: Tools that we have today Tonal included these things weren't

1404
01:04:07,880 --> 01:04:11,480
Speaker 2: available to us when we were going through these times.

1405
01:04:11,520 --> 01:04:14,320
Speaker 2: And so it's interesting to me to have such a

1406
01:04:14,360 --> 01:04:17,840
Speaker 2: deep rooted desire and hope to build community to others

1407
01:04:17,840 --> 01:04:19,880
Speaker 2: as a reflection of times when I didn't have.

1408
01:04:19,880 --> 01:04:20,320
Speaker 3: It at all.

1409
01:04:21,160 --> 01:04:24,360
Speaker 1: Yeah, it's you know, I think the first first community

1410
01:04:24,480 --> 01:04:28,120
Speaker 1: I really kind of I stumbled into into building was

1411
01:04:28,280 --> 01:04:31,280
Speaker 1: San Francisco is a place where it's a very transient

1412
01:04:31,320 --> 01:04:34,320
Speaker 1: type of place and when you come there, you almost

1413
01:04:34,360 --> 01:04:37,360
Speaker 1: like need a place to land and like a network

1414
01:04:37,360 --> 01:04:39,560
Speaker 1: to build. And that's where I started, like in the

1415
01:04:39,600 --> 01:04:42,600
Speaker 1: early days, kind of building a community around that. And

1416
01:04:42,640 --> 01:04:44,560
Speaker 1: it got to the point where like I get random

1417
01:04:44,600 --> 01:04:47,000
Speaker 1: emails from like people like hey, Alli, this person's moving

1418
01:04:47,000 --> 01:04:48,680
Speaker 1: to San Francisco and that like that was a little email,

1419
01:04:49,280 --> 01:04:51,080
Speaker 1: and like the rest was like, you know, you know

1420
01:04:51,120 --> 01:04:51,560
Speaker 1: what to do?

1421
01:04:51,600 --> 01:04:52,200
Speaker 3: You know what to do?

1422
01:04:52,320 --> 01:04:52,600
Speaker 1: Yeah?

1423
01:04:52,680 --> 01:04:55,320
Speaker 3: Yeah, no, I totally yeah, I get it. I get it.

1424
01:04:55,400 --> 01:04:57,840
Speaker 3: Tell us tell us about what excites you right now?

1425
01:04:58,320 --> 01:05:03,480
Speaker 1: Got so many things. Tonal is growing at an unprecedented rate.

1426
01:05:03,760 --> 01:05:07,000
Speaker 1: Like hardber companies don't normally grow eight x year over year.

1427
01:05:07,040 --> 01:05:09,560
Speaker 1: Your typical harder coomaning grows thirty percent year over year.

1428
01:05:09,600 --> 01:05:12,280
Speaker 1: And so, like, I think one of the things that's

1429
01:05:12,360 --> 01:05:14,880
Speaker 1: really really exciting me is is just like how fast

1430
01:05:14,920 --> 01:05:17,240
Speaker 1: our community is growing and how we're changing people's lives,

1431
01:05:17,280 --> 01:05:20,120
Speaker 1: and like you can see our member communities on Facebook,

1432
01:05:20,880 --> 01:05:23,760
Speaker 1: but also the community of employees that we've built and

1433
01:05:23,840 --> 01:05:25,720
Speaker 1: the leaders we've been able to bring in. When you

1434
01:05:25,800 --> 01:05:28,840
Speaker 1: hire someone who is capable of scaling manufacturing ten x

1435
01:05:28,840 --> 01:05:32,240
Speaker 1: in one year, those are very special people, right, and

1436
01:05:32,240 --> 01:05:34,080
Speaker 1: when you get to meet those people, it's like a

1437
01:05:34,080 --> 01:05:36,200
Speaker 1: lot of times, like we're looking around at our team

1438
01:05:36,240 --> 01:05:39,120
Speaker 1: and I'm talking about every level, like just people who

1439
01:05:39,160 --> 01:05:43,720
Speaker 1: are just brilliant and inspired and and I'm it's almost

1440
01:05:43,720 --> 01:05:46,200
Speaker 1: like I looked at someone someone on a team that

1441
01:05:46,240 --> 01:05:48,320
Speaker 1: I feel like we're just like collecting the most amazing

1442
01:05:48,360 --> 01:05:50,840
Speaker 1: talent in the world and bringing it here. And I

1443
01:05:50,840 --> 01:05:54,160
Speaker 1: think someone you met yesterday, So Matt the former editor

1444
01:05:54,200 --> 01:05:57,520
Speaker 1: in chief of Men's Health magazine you knowin joined Tonal

1445
01:05:57,560 --> 01:05:59,400
Speaker 1: in the past year and he's running a lot of

1446
01:05:59,400 --> 01:06:03,480
Speaker 1: our like physiology, science and editorial and curriculum stuff. And

1447
01:06:04,120 --> 01:06:06,560
Speaker 1: you know, a lot of the executives we've recently joined

1448
01:06:06,600 --> 01:06:07,960
Speaker 1: and kind of you look at their backgrounds and some

1449
01:06:07,960 --> 01:06:10,200
Speaker 1: of the things that they've accomplished and what they could

1450
01:06:10,200 --> 01:06:12,200
Speaker 1: do for Tonal and and when you start thinking about

1451
01:06:12,200 --> 01:06:14,160
Speaker 1: not only like where we are and the trajectory we're

1452
01:06:14,200 --> 01:06:17,800
Speaker 1: heading on, but the team that we've we've built and

1453
01:06:17,880 --> 01:06:20,640
Speaker 1: what those people are capable of adding to the vision

1454
01:06:20,720 --> 01:06:24,640
Speaker 1: and adding to our execution, it's like this could go anywhere.

1455
01:06:24,840 --> 01:06:28,040
Speaker 2: Yeah, yeah, And I think something that's really great about

1456
01:06:28,080 --> 01:06:30,200
Speaker 2: the team that you're building. Again touching on going to

1457
01:06:30,240 --> 01:06:33,160
Speaker 2: the store the other day or the showroom the other day.

1458
01:06:33,200 --> 01:06:35,880
Speaker 2: And a girlfriend of mine recently joined the Tonal team,

1459
01:06:36,040 --> 01:06:36,800
Speaker 2: Molly ridder Back.

1460
01:06:36,880 --> 01:06:39,240
Speaker 1: Oh yeah, again.

1461
01:06:40,200 --> 01:06:41,280
Speaker 3: Another amazing human.

1462
01:06:41,360 --> 01:06:43,760
Speaker 2: But what I was going to say is that their

1463
01:06:43,880 --> 01:06:46,640
Speaker 2: like passion for what you're building is so apparent the

1464
01:06:46,680 --> 01:06:48,760
Speaker 2: moment they start talking about your company. Like I hadn't

1465
01:06:48,760 --> 01:06:50,680
Speaker 2: caught up with Molly in forever, and we went to

1466
01:06:50,720 --> 01:06:55,400
Speaker 2: go ride bikes last Friday in Prospect Park and she

1467
01:06:55,640 --> 01:06:57,920
Speaker 2: was like just talking about what's going on and how

1468
01:06:57,920 --> 01:07:00,360
Speaker 2: they're so exciting when the team is growing, And I

1469
01:07:00,360 --> 01:07:02,200
Speaker 2: was like, wait, we haven't caught up on like where

1470
01:07:02,320 --> 01:07:03,160
Speaker 2: you started working.

1471
01:07:03,200 --> 01:07:04,919
Speaker 3: She's like, Oh my god, I'm a tonal. I can't

1472
01:07:04,920 --> 01:07:07,200
Speaker 3: believe I didn't. I didn't tell you this. It's so great,

1473
01:07:07,240 --> 01:07:07,960
Speaker 3: like so many things.

1474
01:07:08,040 --> 01:07:10,640
Speaker 2: So the through line from you know, writing backs with

1475
01:07:10,680 --> 01:07:12,920
Speaker 2: her to showing up the showroom yesterday was just like,

1476
01:07:13,160 --> 01:07:15,400
Speaker 2: these people are so excited at what you were building.

1477
01:07:15,400 --> 01:07:17,040
Speaker 2: And it goes back to the idea of like, how

1478
01:07:17,080 --> 01:07:18,760
Speaker 2: did you convince people to get on board with you

1479
01:07:18,840 --> 01:07:20,960
Speaker 2: before you had this amazing thing that's now in the showroom.

1480
01:07:21,120 --> 01:07:22,480
Speaker 3: It's like, it's the passion.

1481
01:07:22,920 --> 01:07:25,600
Speaker 1: It's it's the passion, and it's just it's it's it's

1482
01:07:25,680 --> 01:07:28,440
Speaker 1: a lot of times it takes brilliant people like Molly

1483
01:07:28,560 --> 01:07:31,160
Speaker 1: is brilliant, Yeah, she's And it takes brilliant people to

1484
01:07:31,160 --> 01:07:32,920
Speaker 1: be able to see not just what this is, but

1485
01:07:32,960 --> 01:07:36,160
Speaker 1: what this could be. And I think when when she

1486
01:07:36,400 --> 01:07:39,600
Speaker 1: joined and she was thinking about like what you could

1487
01:07:39,600 --> 01:07:43,280
Speaker 1: do with an editorial budget larger than the editorial budget

1488
01:07:43,280 --> 01:07:48,760
Speaker 1: of your typical publication, A lot lot different. It's just

1489
01:07:48,800 --> 01:07:52,000
Speaker 1: like this, this guy's the limit. And you give people

1490
01:07:52,080 --> 01:07:55,360
Speaker 1: the opportunity to to dream, and you're getting people who

1491
01:07:55,400 --> 01:07:58,439
Speaker 1: have vision and dream but also can do you need?

1492
01:07:58,480 --> 01:08:01,560
Speaker 1: You need both and and you just you know, you

1493
01:08:01,680 --> 01:08:04,480
Speaker 1: point like like we're replacing every like in our world,

1494
01:08:04,480 --> 01:08:06,360
Speaker 1: Like we envision a world where everyone can be their

1495
01:08:06,400 --> 01:08:08,960
Speaker 1: strongest and we're building a personal trainer, right and you

1496
01:08:09,040 --> 01:08:11,280
Speaker 1: say that to them and you just let them run, right.

1497
01:08:11,440 --> 01:08:12,680
Speaker 3: I love that. I love that.

1498
01:08:12,800 --> 01:08:15,680
Speaker 2: All Right, we're homing in on the final question here.

1499
01:08:16,880 --> 01:08:21,240
Speaker 2: Right now, you have an opportunity to give yourself a

1500
01:08:21,280 --> 01:08:25,040
Speaker 2: piece of advice looking back on your biggest hurdle moment,

1501
01:08:25,080 --> 01:08:27,000
Speaker 2: which I think we can both agree is the one

1502
01:08:27,040 --> 01:08:29,400
Speaker 2: that changed your life and inspired you to create Tonal

1503
01:08:30,080 --> 01:08:32,479
Speaker 2: during that weight loss journey. You have an opportunity right

1504
01:08:32,520 --> 01:08:34,679
Speaker 2: now to give that guy a piece of advice.

1505
01:08:34,920 --> 01:08:36,559
Speaker 3: What do you tell him?

1506
01:08:36,800 --> 01:08:41,160
Speaker 1: You know, when people buy totals, they often say, my

1507
01:08:41,200 --> 01:08:44,920
Speaker 1: biggest regret wasn't doing it sooner. And I almost want

1508
01:08:44,960 --> 01:08:47,120
Speaker 1: to look at that that person and not at the

1509
01:08:47,200 --> 01:08:52,360
Speaker 1: moment that I faced that that big hurdle, but that

1510
01:08:52,439 --> 01:08:55,960
Speaker 1: guy five years earlier, ten years earlier, and say, what

1511
01:08:55,960 --> 01:08:56,559
Speaker 1: are you waiting for?

1512
01:08:57,280 --> 01:08:57,479
Speaker 2: You have?

1513
01:08:57,760 --> 01:09:00,000
Speaker 1: You have the rest of your life ahead of you,

1514
01:09:00,800 --> 01:09:03,040
Speaker 1: and you're going to be You're amazing at all these

1515
01:09:03,080 --> 01:09:05,639
Speaker 1: other things. But like go work on your biggest weakness.

1516
01:09:06,160 --> 01:09:08,799
Speaker 1: You're not healthy. What are you waiting for? Your biggest

1517
01:09:08,800 --> 01:09:10,840
Speaker 1: regret is going to be not doing it sooner, so start.

1518
01:09:10,920 --> 01:09:12,639
Speaker 3: I'm so excited that we got to sit down today.

1519
01:09:12,760 --> 01:09:13,439
Speaker 1: This was awesome.

1520
01:09:13,520 --> 01:09:15,920
Speaker 2: Thank you so much, Allie. How do the hurdlers keep

1521
01:09:16,000 --> 01:09:17,920
Speaker 2: up with you? How do they keep up with Tonal?

1522
01:09:18,200 --> 01:09:19,920
Speaker 2: Give us all of the info?

1523
01:09:20,040 --> 01:09:23,160
Speaker 1: So at tonal on Instagram, that's that's our handle, at

1524
01:09:23,160 --> 01:09:26,400
Speaker 1: tonal on Twitter, tonal dot com is our website. Those

1525
01:09:26,439 --> 01:09:29,120
Speaker 1: are by far the best ways to follow follow a Tonal.

1526
01:09:29,720 --> 01:09:33,160
Speaker 1: I'm also at a radi on Instagram and and Twitter.

1527
01:09:33,280 --> 01:09:35,599
Speaker 1: I'm not very active on social media yet. I probably

1528
01:09:35,640 --> 01:09:38,280
Speaker 1: will be at some point, but right now I'm like,

1529
01:09:38,640 --> 01:09:40,000
Speaker 1: really busy running this business.

1530
01:09:40,520 --> 01:09:42,240
Speaker 3: You can I have a chat with your executive coach

1531
01:09:42,280 --> 01:09:42,640
Speaker 3: about that.

1532
01:09:44,280 --> 01:09:47,200
Speaker 2: I'm over at Emily a Body and at Hurdle Podcast

1533
01:09:47,400 --> 01:09:49,040
Speaker 2: Another Hurdle Conquered.

1534
01:09:49,360 --> 01:09:50,360
Speaker 3: Catch you guys next time