WEBVTT - Wine Fraud and Wine Scams

0:00:01.360 --> 0:00:04.720
<v Speaker 1>Really now really.

0:00:06.760 --> 0:00:11.479
<v Speaker 2>Really now really Hello, and welcome to Really Know Really

0:00:11.520 --> 0:00:15.160
<v Speaker 2>with Jason Alexander and Peter Tilden, the number one podcast

0:00:15.200 --> 0:00:18.239
<v Speaker 2>in America thinks it would be just great if you

0:00:18.280 --> 0:00:21.440
<v Speaker 2>subscribe to this one. In this episode, you'll learn.

0:00:21.280 --> 0:00:25.320
<v Speaker 3>About one of the world's biggest wine frauds who sold

0:00:25.360 --> 0:00:29.880
<v Speaker 3>twelve thousand bottles of fake wine. Really no, really, You'll

0:00:29.960 --> 0:00:33.879
<v Speaker 3>learn about the secretive black market for wine, the correct

0:00:33.880 --> 0:00:37.400
<v Speaker 3>way to taste and authenticate wine, at how wine and

0:00:37.680 --> 0:00:41.520
<v Speaker 3>organized crime goes together, like Shabilee and Brie, and now

0:00:41.520 --> 0:00:44.200
<v Speaker 3>here are two guys who go together like Vanilla and Kale.

0:00:44.440 --> 0:00:49.839
<v Speaker 3>Jason Alexander and Peter Tilden Now Really, really.

0:00:49.840 --> 0:00:52.560
<v Speaker 1>Stu, I why do I always start? You start this one?

0:00:52.640 --> 0:00:54.360
<v Speaker 4>By the way, you should leave that in if he's

0:00:54.360 --> 0:00:55.760
<v Speaker 4>saying you start, what I always start?

0:00:56.640 --> 0:00:58.520
<v Speaker 1>I always do. I always start because you always say

0:00:58.560 --> 0:01:00.800
<v Speaker 1>to me, come out of the show on the start

0:01:00.840 --> 0:01:03.760
<v Speaker 1>of the show. I've never said that. I've never said that.

0:01:03.800 --> 0:01:06.760
<v Speaker 1>Do you feel it? Yes, but I would saying that's

0:01:06.880 --> 0:01:09.600
<v Speaker 1>weird exactly. So here we go. I'll do you, I'll

0:01:09.640 --> 0:01:10.959
<v Speaker 1>do you. Here go, ready, Laurie.

0:01:11.040 --> 0:01:13.640
<v Speaker 4>Here's how Jason starts every episode. We have a very

0:01:13.680 --> 0:01:17.600
<v Speaker 4>special episode today. This is special And I go why,

0:01:17.920 --> 0:01:20.000
<v Speaker 4>and you go, I don't know, but I like calling

0:01:20.040 --> 0:01:20.280
<v Speaker 4>it that.

0:01:20.440 --> 0:01:22.800
<v Speaker 5>You know, you make up crap about me all the time,

0:01:22.880 --> 0:01:26.240
<v Speaker 5>A I've never said that. I'm still reeling because you

0:01:26.360 --> 0:01:29.960
<v Speaker 5>put out to America that I'm an underwhelming driver and and.

0:01:30.560 --> 0:01:32.760
<v Speaker 1>Wow, that was some episode.

0:01:33.440 --> 0:01:39.440
<v Speaker 5>I'm still hurt by that. I'm still all right, all right, fantasies.

0:01:38.880 --> 0:01:42.039
<v Speaker 1>Around, Wow like a person.

0:01:45.840 --> 0:01:48.960
<v Speaker 4>So this episode, you know, really there was another incident

0:01:49.040 --> 0:01:50.040
<v Speaker 4>of wine fraud.

0:01:50.400 --> 0:01:51.440
<v Speaker 1>And I have been.

0:01:51.400 --> 0:01:54.120
<v Speaker 4>Fascinated with wine frauds since I saw the movie Sara

0:01:54.240 --> 0:01:57.280
<v Speaker 4>Grapes Yes, which was about the huge wine fraud that

0:01:57.400 --> 0:01:58.080
<v Speaker 4>was exposed.

0:01:58.160 --> 0:02:00.320
<v Speaker 1>Not to be confused, by the way, not the Larry

0:02:00.360 --> 0:02:01.960
<v Speaker 1>Davis right.

0:02:02.080 --> 0:02:04.240
<v Speaker 4>This was one where there's a wine fraud and that

0:02:04.440 --> 0:02:07.040
<v Speaker 4>one of the Koch brothers was scammed and he hired

0:02:07.080 --> 0:02:10.480
<v Speaker 4>a private investigator and they found out that this guy

0:02:10.639 --> 0:02:13.920
<v Speaker 4>was doing his own wines and I think was twenty million,

0:02:13.960 --> 0:02:17.440
<v Speaker 4>thirty million dollars. Auction houses didn't catch it. It was amazing.

0:02:17.480 --> 0:02:19.959
<v Speaker 4>So with it yet another wine fraud, we wanted to

0:02:20.000 --> 0:02:24.079
<v Speaker 4>have on somebody who could kind of tell us what

0:02:24.120 --> 0:02:26.919
<v Speaker 4>that world is about and why this fraud happened so often,

0:02:27.000 --> 0:02:30.919
<v Speaker 4>and when you look up this person, they're it Marine

0:02:30.919 --> 0:02:34.120
<v Speaker 4>Downey over is it over twenty years experience at this point, yes,

0:02:34.200 --> 0:02:37.480
<v Speaker 4>over twenty years experience stands out as an independent expert

0:02:37.760 --> 0:02:41.320
<v Speaker 4>on finding real wine, the foremost authority on counterfeit. And

0:02:41.320 --> 0:02:43.680
<v Speaker 4>your name does come. It's like you're it. You're You're

0:02:43.720 --> 0:02:45.960
<v Speaker 4>the big Kohona and this thing they call you the

0:02:46.000 --> 0:02:49.280
<v Speaker 4>Sherlock Loans of Wine. One of the fifty most powerful

0:02:49.320 --> 0:02:53.399
<v Speaker 4>women and wine. She specializes in on authentication and valuation.

0:02:54.280 --> 0:02:57.720
<v Speaker 4>You have inspected hundreds of millions of dollars worth of

0:02:57.760 --> 0:03:01.840
<v Speaker 4>wine and you advise the top collectors that sat among.

0:03:01.360 --> 0:03:07.200
<v Speaker 5>A graduate of Boston University that you know, we're many

0:03:07.200 --> 0:03:08.000
<v Speaker 5>people in my arms.

0:03:08.080 --> 0:03:10.360
<v Speaker 1>I got nothing, I got no trials, know nothing, Grand Sea.

0:03:10.440 --> 0:03:11.119
<v Speaker 1>Welcome to the show.

0:03:11.480 --> 0:03:12.359
<v Speaker 6>Thanks so much for having me.

0:03:12.400 --> 0:03:14.120
<v Speaker 4>All right, so we got to ask about the wine

0:03:14.120 --> 0:03:15.959
<v Speaker 4>for it. So what Tower Grapes was about? What's the

0:03:15.960 --> 0:03:16.960
<v Speaker 4>guy's named Karna.

0:03:17.040 --> 0:03:18.440
<v Speaker 6>Rudy Curnea one, Okay.

0:03:18.560 --> 0:03:21.160
<v Speaker 4>So my question about that and other things that we'll

0:03:21.160 --> 0:03:25.200
<v Speaker 4>get to that that are baffling about the credibility of

0:03:25.240 --> 0:03:29.480
<v Speaker 4>wine and the pricing of wine. That was a giant fraud,

0:03:29.919 --> 0:03:32.200
<v Speaker 4>like twenty million dollars worth or more more?

0:03:32.240 --> 0:03:33.000
<v Speaker 1>No much, how much?

0:03:33.320 --> 0:03:36.280
<v Speaker 6>So the restitution and I did the reports for the

0:03:36.320 --> 0:03:39.880
<v Speaker 6>DOJ that set most of the restitution. But he owns

0:03:39.920 --> 0:03:43.200
<v Speaker 6>over twenty eight million dollars in restitution. But he sold

0:03:43.760 --> 0:03:45.880
<v Speaker 6>at least one hundred million dollars worth of counterfeit wine.

0:03:46.080 --> 0:03:48.680
<v Speaker 6>So my question is at the time, say that's worth

0:03:48.840 --> 0:03:50.600
<v Speaker 6>like you know, ten times that today.

0:03:51.760 --> 0:03:55.080
<v Speaker 4>So here's my question underlying that, with all the experts

0:03:55.120 --> 0:03:57.560
<v Speaker 4>and the somalier's and the people who can describe wine,

0:03:58.200 --> 0:03:59.440
<v Speaker 4>no expert picked us up.

0:03:59.520 --> 0:04:00.360
<v Speaker 6>That's not true.

0:04:00.480 --> 0:04:01.080
<v Speaker 1>Oh it's not true.

0:04:01.120 --> 0:04:04.760
<v Speaker 5>I thought that it was starting research, go to researching.

0:04:04.040 --> 0:04:04.960
<v Speaker 1>Starting and shut up.

0:04:06.800 --> 0:04:08.600
<v Speaker 6>I was a friend of Rudy and the guys at

0:04:08.600 --> 0:04:11.160
<v Speaker 6>Acker and you know, there was a small group of

0:04:11.240 --> 0:04:13.640
<v Speaker 6>us in our twenties. But by two thousand and two

0:04:13.800 --> 0:04:17.520
<v Speaker 6>I was running the wine auction new auction house at Zaki's,

0:04:18.000 --> 0:04:20.480
<v Speaker 6>and Rudy decided that he wanted to be a player

0:04:21.360 --> 0:04:24.320
<v Speaker 6>and he tried to sell some wine with me. Now,

0:04:24.400 --> 0:04:28.360
<v Speaker 6>one of the things that always baffled me was that

0:04:28.839 --> 0:04:31.159
<v Speaker 6>if if a kid were to walk into an auction

0:04:31.240 --> 0:04:34.160
<v Speaker 6>house with millions of dollars worth of jewelry. The auction

0:04:34.200 --> 0:04:36.320
<v Speaker 6>house would be like, all right, prove to us that

0:04:36.360 --> 0:04:38.400
<v Speaker 6>you want it. Where'd you buy it? And he never

0:04:38.560 --> 0:04:41.640
<v Speaker 6>claimed that. Like, his parents were major collectors and this

0:04:41.800 --> 0:04:45.440
<v Speaker 6>was their collection, so he had to have bought the wine, right,

0:04:45.560 --> 0:04:47.840
<v Speaker 6>So when he tried to sell this wine with us

0:04:47.839 --> 0:04:50.360
<v Speaker 6>at Zakis, I said, okay, show many receipts, and he

0:04:50.360 --> 0:04:52.520
<v Speaker 6>couldn't come up with a receipt. So a couple of

0:04:52.560 --> 0:04:55.480
<v Speaker 6>years later, you know, he's selling thirty four million dollars

0:04:55.279 --> 0:05:00.120
<v Speaker 6>in one two pre piece auction and I'm like, I

0:05:00.240 --> 0:05:04.800
<v Speaker 6>is nobody in the world asking questions. The somoliers in

0:05:04.880 --> 0:05:07.680
<v Speaker 6>New York, some of them who one of whom is

0:05:07.720 --> 0:05:11.120
<v Speaker 6>a huge part of this story, worked with me at Zaki's.

0:05:11.400 --> 0:05:14.039
<v Speaker 6>He knew Rudy was a crook, and for some reason

0:05:14.080 --> 0:05:16.440
<v Speaker 6>all these guys went from like doing the right thing

0:05:16.520 --> 0:05:19.359
<v Speaker 6>to wanting to be part of the party. There was

0:05:19.400 --> 0:05:22.840
<v Speaker 6>way too much money and way too little education, and

0:05:22.880 --> 0:05:25.520
<v Speaker 6>these guys all wanted to believe and it was Peter

0:05:25.640 --> 0:05:30.039
<v Speaker 6>Pan in a bottle. It was also it was lots

0:05:30.080 --> 0:05:32.360
<v Speaker 6>of drugs, It was lots of hookers, like.

0:05:32.279 --> 0:05:34.760
<v Speaker 1>It is this is the Wolf of wine Street.

0:05:34.880 --> 0:05:36.960
<v Speaker 6>It is one hundred percent.

0:05:37.160 --> 0:05:37.600
<v Speaker 1>Wow.

0:05:37.680 --> 0:05:39.640
<v Speaker 4>Yeah, yeah, So they were all a lot of people

0:05:39.640 --> 0:05:42.160
<v Speaker 4>were all in because they were benefiting in a big way.

0:05:42.400 --> 0:05:44.359
<v Speaker 6>I said that Rudy was doing this. In two thousand

0:05:44.360 --> 0:05:47.320
<v Speaker 6>and two, Bill Koch had had a suit, so I

0:05:47.360 --> 0:05:50.120
<v Speaker 6>started working with Bill's investigators at OA and with the

0:05:50.160 --> 0:05:54.039
<v Speaker 6>FBI and OA. Did nobody know. Of course they knew.

0:05:54.360 --> 0:05:57.039
<v Speaker 6>We knew in two thousand and two. We knew that

0:05:56.839 --> 0:05:58.839
<v Speaker 6>the guys at the auction house where he sold the

0:05:58.880 --> 0:06:03.920
<v Speaker 6>wine were chandelier bidding and putting fake underbids in their book.

0:06:03.960 --> 0:06:06.760
<v Speaker 6>It was an open secret. So and you know, don't

0:06:06.760 --> 0:06:10.200
<v Speaker 6>talk to me about some lia's like really, some lias

0:06:10.520 --> 0:06:13.719
<v Speaker 6>do not. Because you study wine does not mean that

0:06:13.800 --> 0:06:17.640
<v Speaker 6>you know how to authenticate old and rare bottles. And

0:06:17.720 --> 0:06:20.000
<v Speaker 6>even if you do know about old and rare wine,

0:06:20.520 --> 0:06:23.120
<v Speaker 6>if you were to take a case of bottles and

0:06:23.240 --> 0:06:26.360
<v Speaker 6>put them in a cellar in perfect condition, twelve bottles,

0:06:26.880 --> 0:06:28.880
<v Speaker 6>and come back to them fifty years later, they're all

0:06:28.880 --> 0:06:32.080
<v Speaker 6>going to be totally different. Think of triplets, Separate triplets

0:06:32.120 --> 0:06:35.320
<v Speaker 6>at birth, right, bring them back when they're sixty years old.

0:06:35.920 --> 0:06:38.640
<v Speaker 6>They're not gonna all a lot in common, right, So

0:06:38.839 --> 0:06:40.800
<v Speaker 6>anybody that's like, oh, well, I can tell that that's

0:06:40.880 --> 0:06:42.160
<v Speaker 6>counterfeit because I tasted it.

0:06:43.480 --> 0:06:47.280
<v Speaker 1>There's no way. Yeah, yeah, well I love you. I'm

0:06:47.400 --> 0:06:49.720
<v Speaker 1>like you, I'm laughing because there was I'm praying. You

0:06:50.000 --> 0:06:52.440
<v Speaker 1>know all these stories, but I wanted to prepare. So

0:06:52.600 --> 0:06:53.640
<v Speaker 1>Boss is our restaurant.

0:06:53.640 --> 0:06:56.000
<v Speaker 4>I read that there was an incident in two thousand

0:06:56.000 --> 0:06:59.640
<v Speaker 4>and whatever and two I think we're a table full

0:06:59.680 --> 0:07:03.280
<v Speaker 4>of ex executives wine connoisseurs ordered a bottle, and at

0:07:03.279 --> 0:07:05.880
<v Speaker 4>another table was a couple of celebrating like the first anniversary,

0:07:05.880 --> 0:07:07.720
<v Speaker 4>and they ordered the cheapest bottle, which is called those

0:07:08.040 --> 0:07:11.560
<v Speaker 4>twelve dollars a bottle, and the restaurant accidentally mixed them up.

0:07:12.320 --> 0:07:15.280
<v Speaker 4>And the table of course that got the twelve dollar bottle,

0:07:15.440 --> 0:07:19.560
<v Speaker 4>which was expecting this two thousand dollars I don't remember

0:07:19.560 --> 0:07:22.400
<v Speaker 4>what it was. Well they you know, it has this,

0:07:22.480 --> 0:07:24.160
<v Speaker 4>and it has a mouthfeel and it has a do

0:07:25.440 --> 0:07:27.840
<v Speaker 4>And then when they pointed it out to the table,

0:07:27.960 --> 0:07:29.600
<v Speaker 4>to the table, we've made a harble mistake.

0:07:30.200 --> 0:07:32.360
<v Speaker 1>The head of the party went, you know, I knew,

0:07:32.560 --> 0:07:33.440
<v Speaker 1>I knew something.

0:07:33.960 --> 0:07:37.120
<v Speaker 5>Understand the story to begin with, if I've ordered a

0:07:37.200 --> 0:07:40.160
<v Speaker 5>two thousand dollars bottle of wine. They don't bring the

0:07:40.200 --> 0:07:43.600
<v Speaker 5>wine to the table, so I know Fleischmann's wine right

0:07:43.680 --> 0:07:47.280
<v Speaker 5>from what they just what the guy pouring go. I

0:07:47.320 --> 0:07:49.280
<v Speaker 5>assume this is from the two thousand dollars bottle. I

0:07:49.280 --> 0:07:50.000
<v Speaker 5>don't understand that.

0:07:50.000 --> 0:07:53.280
<v Speaker 6>I don't know hould that doesn't make any sense to me.

0:07:53.320 --> 0:07:54.920
<v Speaker 6>I mean, if I'm going to order an expensive bottle,

0:07:54.920 --> 0:07:56.760
<v Speaker 6>bring it over to the table, open it at the table,

0:07:56.800 --> 0:07:58.720
<v Speaker 6>pour it at the table. Yeah, I don't want any

0:07:58.840 --> 0:08:01.440
<v Speaker 6>because I know the Shenanigans can happen right like that.

0:08:01.760 --> 0:08:04.720
<v Speaker 6>You know, hey, but God blessed the twelve dollars bottle people.

0:08:07.040 --> 0:08:10.200
<v Speaker 5>A big fancy some shape and go over to the

0:08:10.200 --> 0:08:13.480
<v Speaker 5>couple that knows he can see they're ordering you know,

0:08:13.560 --> 0:08:16.679
<v Speaker 5>a la cards and he's opening two thousand dollars bottle

0:08:16.760 --> 0:08:19.680
<v Speaker 5>of wine with and not questioning this whole thing, This

0:08:19.760 --> 0:08:22.320
<v Speaker 5>whole story is me just so we're.

0:08:22.200 --> 0:08:24.560
<v Speaker 4>About to test when they do, like the one test

0:08:24.560 --> 0:08:27.440
<v Speaker 4>where they send three the same bottles of wine to

0:08:27.520 --> 0:08:30.920
<v Speaker 4>be graded and one was not acceptable and one was great,

0:08:30.960 --> 0:08:32.760
<v Speaker 4>and one was and it was the same wine.

0:08:33.320 --> 0:08:36.520
<v Speaker 6>So I'm a wine judge. I do like the International

0:08:36.559 --> 0:08:39.240
<v Speaker 6>Wine Challenge in London and text them and a couple

0:08:39.280 --> 0:08:43.240
<v Speaker 6>other ones, and that can happen where one panel will

0:08:43.280 --> 0:08:45.160
<v Speaker 6>throw a wine out and say it's no good, and

0:08:45.200 --> 0:08:47.920
<v Speaker 6>another panel will give it a gold. So a lot

0:08:47.920 --> 0:08:50.120
<v Speaker 6>of it has to do with the mood you're in,

0:08:50.320 --> 0:08:52.520
<v Speaker 6>who you're with. You know, if you're tasting with a

0:08:52.520 --> 0:08:55.000
<v Speaker 6>bunch of people that are duds or you can't stand them,

0:08:55.080 --> 0:08:58.160
<v Speaker 6>or one of them is you know, annoying you or whatever,

0:08:58.600 --> 0:09:01.600
<v Speaker 6>you can decide that that wine isn't good and another

0:09:01.920 --> 0:09:04.800
<v Speaker 6>team who's getting along great is great. Like if they're

0:09:04.800 --> 0:09:08.520
<v Speaker 6>playing jazz, my scores go down. You know, if they're

0:09:08.520 --> 0:09:11.679
<v Speaker 6>playing like nineteen eighties alternative, my scores go way.

0:09:12.360 --> 0:09:15.280
<v Speaker 1>Can I just say, okay, you know what. I'm so happy?

0:09:15.840 --> 0:09:18.520
<v Speaker 5>I mean too, because I went from I'm gonna have

0:09:18.559 --> 0:09:21.679
<v Speaker 5>nothing to talk to this woman about because I'm one

0:09:21.679 --> 0:09:22.280
<v Speaker 5>of those people.

0:09:22.360 --> 0:09:22.920
<v Speaker 1>I A.

0:09:23.040 --> 0:09:27.040
<v Speaker 5>I'm not a drinker. B. I can taste nothing. You

0:09:27.080 --> 0:09:29.600
<v Speaker 5>give me a glass of wine, I'll go either it

0:09:29.640 --> 0:09:32.400
<v Speaker 5>has a fruity quality or a dry quality. And people

0:09:32.400 --> 0:09:34.120
<v Speaker 5>are talking about I taste this, I taste that.

0:09:34.160 --> 0:09:34.360
<v Speaker 1>I go.

0:09:34.520 --> 0:09:36.920
<v Speaker 5>I taste maybe a grape and a lot of alcohol.

0:09:37.679 --> 0:09:43.240
<v Speaker 5>To me, this is all a fesso. This whole the tasting,

0:09:43.280 --> 0:09:45.320
<v Speaker 5>and these people that go, yes, I taste the oak,

0:09:45.360 --> 0:09:48.200
<v Speaker 5>I taste the thing. I was in a I was

0:09:48.200 --> 0:09:49.600
<v Speaker 5>in Israel. I know, we're going to talk a little

0:09:49.640 --> 0:09:52.400
<v Speaker 5>bit about the Israeli wineries, but years ago, and I

0:09:52.480 --> 0:09:54.920
<v Speaker 5>was with a gentleman, an actor who was in the

0:09:54.960 --> 0:09:57.840
<v Speaker 5>wine business as well. And we're in this wonderful in

0:09:57.880 --> 0:09:59.800
<v Speaker 5>the middle of the desert, this winery, and he's got

0:10:00.240 --> 0:10:02.679
<v Speaker 5>glasses and we're all tasting, and I can't taste of God.

0:10:03.200 --> 0:10:05.440
<v Speaker 5>And he's tasting. How I tell oh, I taste the Uh.

0:10:05.800 --> 0:10:08.240
<v Speaker 5>There's a hint of cherry in this, And I think

0:10:08.320 --> 0:10:11.560
<v Speaker 5>this must have been in a an oak cast because

0:10:11.559 --> 0:10:14.040
<v Speaker 5>I'm getting some oak and he's going from glass to glass.

0:10:14.160 --> 0:10:16.000
<v Speaker 5>And on the fourth one, I go, can I take

0:10:16.000 --> 0:10:20.800
<v Speaker 5>this one? I'm getting a rattlesnake. And I think Shlomo

0:10:20.920 --> 0:10:24.160
<v Speaker 5>may have urinated on this vine a week or cer.

0:10:24.600 --> 0:10:25.800
<v Speaker 1>Yeah, And they're.

0:10:25.600 --> 0:10:28.000
<v Speaker 5>All laughing, and I'm going, but that's I might as

0:10:28.040 --> 0:10:29.359
<v Speaker 5>well be talking the truth.

0:10:29.240 --> 0:10:32.280
<v Speaker 6>Realistically, so you can study it. It is a language.

0:10:32.480 --> 0:10:34.760
<v Speaker 6>I've been studying wine since I was eighteen, you know,

0:10:34.800 --> 0:10:36.640
<v Speaker 6>I studied for the Master of Wine, and in the

0:10:36.679 --> 0:10:38.560
<v Speaker 6>Master of Wine You need to be able to taste

0:10:38.960 --> 0:10:42.160
<v Speaker 6>not only what great variety or blend where it's from,

0:10:42.760 --> 0:10:44.560
<v Speaker 6>you know, the vintage, the soil that it's grown in,

0:10:44.600 --> 0:10:47.960
<v Speaker 6>but you need to say at what temperature it was fermented? No, yeah,

0:10:48.080 --> 0:10:50.000
<v Speaker 6>in what kind of vessel it was fermented? And for

0:10:50.040 --> 0:10:52.840
<v Speaker 6>how long? You can do it? It takes a long time,

0:10:52.840 --> 0:10:54.920
<v Speaker 6>but you can do it. No, but dudes on Wall

0:10:54.960 --> 0:10:56.920
<v Speaker 6>Street can't do that. When they're roice.

0:10:57.160 --> 0:11:02.640
<v Speaker 4>You can say this dry ariage soil, it was it

0:11:02.679 --> 0:11:05.520
<v Speaker 4>was it was.

0:11:06.000 --> 0:11:09.320
<v Speaker 1>It just it was fermented in the bobo. Yeah.

0:11:09.320 --> 0:11:11.040
<v Speaker 6>I mean so like a lot of so many blancs

0:11:11.040 --> 0:11:13.839
<v Speaker 6>that are really have like really high acid and really

0:11:14.320 --> 0:11:18.760
<v Speaker 6>primary flavors, those have been fermented in a neutral vessel,

0:11:19.000 --> 0:11:22.640
<v Speaker 6>so concrete or steel at a cold temperature with highly

0:11:22.640 --> 0:11:27.160
<v Speaker 6>rectified yeast strains. It does it actually pretty good?

0:11:27.160 --> 0:11:28.080
<v Speaker 1>At Wow?

0:11:28.240 --> 0:11:32.640
<v Speaker 5>Can I just say something. I'm guessing it takes a

0:11:32.640 --> 0:11:35.480
<v Speaker 5>hell of a lot to get this woman drunk. Well,

0:11:36.800 --> 0:11:38.600
<v Speaker 5>I'm thinking she can hold a couple of.

0:11:40.720 --> 0:11:45.520
<v Speaker 6>Spit, right, I am irish. No, you do have to

0:11:45.520 --> 0:11:47.800
<v Speaker 6>spit and and and and you got to drink a

0:11:47.800 --> 0:11:50.679
<v Speaker 6>lot of water. And but you know, I want to

0:11:50.679 --> 0:11:52.520
<v Speaker 6>go back to something you can tell the difference even

0:11:52.559 --> 0:11:54.679
<v Speaker 6>if you're not a drinker. Somebody who is a Coca

0:11:54.679 --> 0:11:56.280
<v Speaker 6>Cola drinker, if you give them a pepsi, they're going

0:11:56.320 --> 0:12:00.480
<v Speaker 6>to be like w T right. So even if you think, oh,

0:12:00.520 --> 0:12:03.319
<v Speaker 6>I can't taste you know, like my father used to

0:12:03.320 --> 0:12:05.520
<v Speaker 6>always say, oh I can't taste wine. I put two

0:12:05.520 --> 0:12:07.000
<v Speaker 6>glasses of wine in front of him every time he

0:12:07.040 --> 0:12:10.120
<v Speaker 6>would go to the best one. Really really, so even

0:12:10.160 --> 0:12:12.400
<v Speaker 6>though you don't think you can, I think it's more

0:12:12.440 --> 0:12:16.320
<v Speaker 6>about learning the language of being able to wine taste palate.

0:12:16.440 --> 0:12:19.400
<v Speaker 4>But then again again one after the other, where you say,

0:12:19.520 --> 0:12:22.959
<v Speaker 4>when they show price tags, the price tag affects how

0:12:22.960 --> 0:12:24.840
<v Speaker 4>they taste the wine, that this is a better wine

0:12:24.840 --> 0:12:26.959
<v Speaker 4>because it's got a higher price tag. So the assumption

0:12:27.040 --> 0:12:29.760
<v Speaker 4>is that, because I read in preparing for this, that

0:12:29.800 --> 0:12:32.319
<v Speaker 4>there's so many things people say they taste, but even

0:12:32.400 --> 0:12:35.520
<v Speaker 4>the best palate cannot taste more than three or four

0:12:35.679 --> 0:12:36.840
<v Speaker 4>things that don't wind, that.

0:12:37.800 --> 0:12:40.640
<v Speaker 6>That's impossible because well, so I have allergy. I'm actually

0:12:40.679 --> 0:12:43.560
<v Speaker 6>allergic to alcohol. I learned this during the MW War.

0:12:43.800 --> 0:12:45.760
<v Speaker 6>I know, so I have to blow my nose like crazy.

0:12:45.760 --> 0:12:49.840
<v Speaker 6>I'm like, sorry, everyone, but I taste tactilely. So a

0:12:49.880 --> 0:12:53.559
<v Speaker 6>lot of my perception comes from tactile So like when

0:12:53.559 --> 0:12:56.800
<v Speaker 6>you think of the difference between milk, thig of cream,

0:12:57.440 --> 0:13:01.719
<v Speaker 6>milk and water, right, you can automatically know exactly what

0:13:01.720 --> 0:13:05.120
<v Speaker 6>I'm talking about that there's just different feelings. And then

0:13:05.160 --> 0:13:07.240
<v Speaker 6>you just think of different textures. It's difference between silk

0:13:07.280 --> 0:13:10.080
<v Speaker 6>and burlap, and those are ways that I would describe tannin.

0:13:10.200 --> 0:13:13.040
<v Speaker 6>So you know, the the way that you that you

0:13:13.120 --> 0:13:16.760
<v Speaker 6>approach tasting wine isn't just about the roses and the

0:13:16.760 --> 0:13:20.760
<v Speaker 6>flowers and you know, oh, I fawn ran through the

0:13:20.800 --> 0:13:24.079
<v Speaker 6>field after the dew. You know, it's not really that

0:13:24.120 --> 0:13:27.000
<v Speaker 6>it is actually finding different things. But there have to

0:13:27.040 --> 0:13:29.480
<v Speaker 6>be more than three or four because you've got aromas

0:13:29.679 --> 0:13:34.240
<v Speaker 6>which exist, these arresters you have. You know, acid makes

0:13:34.280 --> 0:13:39.520
<v Speaker 6>you salivate. Tannin pulls the saliva literally from your gums

0:13:39.520 --> 0:13:43.360
<v Speaker 6>and dries your mouth out. Alcohol burns your mucous membranes,

0:13:44.000 --> 0:13:48.400
<v Speaker 6>and you can perceive salty, bitter, sweet, sugar weighs heavier

0:13:48.840 --> 0:13:51.840
<v Speaker 6>on your palate. So I mean, right there, just tactilely,

0:13:51.880 --> 0:13:53.040
<v Speaker 6>you've got more than three or four.

0:13:54.400 --> 0:13:57.800
<v Speaker 1>So God, if you bs, you're so good, you're so good.

0:13:59.360 --> 0:14:01.000
<v Speaker 1>I mean it is. It's fascinating to hear.

0:14:01.200 --> 0:14:02.840
<v Speaker 4>Do you go to a restaurant and watch people do

0:14:02.840 --> 0:14:05.000
<v Speaker 4>stuff and go this is such a bull Look at

0:14:05.040 --> 0:14:07.200
<v Speaker 4>table light, I mean where they're doing their whole deal.

0:14:07.360 --> 0:14:10.040
<v Speaker 6>When people smell corks, I always laugh, like, why are

0:14:10.040 --> 0:14:12.560
<v Speaker 6>they gonna smell the cork? Smell of wine? What's the cork?

0:14:13.040 --> 0:14:15.679
<v Speaker 1>Smell the cork? You don't.

0:14:17.280 --> 0:14:17.920
<v Speaker 6>Because you don't know what?

0:14:18.040 --> 0:14:19.920
<v Speaker 4>Okay, what else? Give me other things? People do that

0:14:20.040 --> 0:14:24.320
<v Speaker 4>to show off. That's all nonsense. God, I love that.

0:14:24.440 --> 0:14:27.080
<v Speaker 1>And the next time somebody with a cork, I'm gonna

0:14:27.080 --> 0:14:31.920
<v Speaker 1>go smell the wine. You don't get phot or spinks exactly.

0:14:32.000 --> 0:14:33.800
<v Speaker 6>You can feel the cork and see, you know, if

0:14:33.840 --> 0:14:36.880
<v Speaker 6>it's too hard or too soft, But don't smell the cork.

0:14:37.000 --> 0:14:37.920
<v Speaker 1>What are you gonna eat the cork?

0:14:38.040 --> 0:14:39.960
<v Speaker 6>Right? Thummest thing I ever saw.

0:14:42.000 --> 0:14:42.920
<v Speaker 1>Oh. I just think that.

0:14:42.880 --> 0:14:46.080
<v Speaker 6>People who wax and wane too poetic or sit there

0:14:46.120 --> 0:14:48.040
<v Speaker 6>and spend too much time like, yeah, enjoy your wine,

0:14:48.040 --> 0:14:49.200
<v Speaker 6>but shut up.

0:14:49.360 --> 0:14:51.760
<v Speaker 1>Just drink it the beverage. Yeah, so I know.

0:14:51.880 --> 0:14:53.720
<v Speaker 4>I looked up terms, Jason, to these real terms, and

0:14:53.760 --> 0:14:56.080
<v Speaker 4>you say, if they're real terms, are not youthful.

0:14:56.160 --> 0:15:01.760
<v Speaker 5>A youthful warm, yes, yes, Oh mommy, oh mommy is

0:15:02.040 --> 0:15:05.000
<v Speaker 5>when it applies to wine. Who mommy is supposed to

0:15:05.000 --> 0:15:08.200
<v Speaker 5>be about like a sort of a meaty flavor, exactly.

0:15:08.480 --> 0:15:11.000
<v Speaker 5>I can't imagine it applies to wine.

0:15:11.120 --> 0:15:17.720
<v Speaker 1>You want a meaty flavor, you do. You're a little

0:15:17.760 --> 0:15:22.200
<v Speaker 1>bit of a freak. I can see drinks a lot

0:15:22.200 --> 0:15:24.360
<v Speaker 1>and never gets drunk and likes leather and a wine.

0:15:24.560 --> 0:15:30.320
<v Speaker 1>You know, I don't know. Salmon, salmon, it's a color. Oh,

0:15:30.480 --> 0:15:32.480
<v Speaker 1>I feel like this is all. Don't touch me, don't

0:15:32.520 --> 0:15:37.360
<v Speaker 1>hit me, don't hit me. Velvety, velvety. I've heard yes, nutty.

0:15:37.880 --> 0:15:40.080
<v Speaker 1>Now do you have all intense? Sure?

0:15:40.320 --> 0:15:43.520
<v Speaker 5>Jammy, Jammy, jammy. That's what I put on one night

0:15:43.560 --> 0:15:44.120
<v Speaker 5>taste Moto.

0:15:46.720 --> 0:15:48.800
<v Speaker 6>Yeah. A lot of New World wine is jammy and

0:15:49.640 --> 0:15:51.320
<v Speaker 6>fruit fruit Uh huh.

0:15:51.600 --> 0:15:56.160
<v Speaker 4>Tempting is a descriptor tempting, I guess cerebral.

0:15:56.760 --> 0:15:59.080
<v Speaker 1>Cerebral they call wine if.

0:15:58.960 --> 0:16:01.960
<v Speaker 6>You call wine cell that's like, this really sucks. But

0:16:01.960 --> 0:16:04.360
<v Speaker 6>I have to think about it a lot, trying to

0:16:04.400 --> 0:16:05.360
<v Speaker 6>find something nice to say.

0:16:05.400 --> 0:16:07.400
<v Speaker 1>Yeah, contemplate same thing.

0:16:10.520 --> 0:16:12.520
<v Speaker 6>Well, and you're a winemaker and somebody's like your wine

0:16:12.560 --> 0:16:14.200
<v Speaker 6>is very cerebral like I don't want you to be

0:16:14.320 --> 0:16:16.280
<v Speaker 6>I want you to see it's a delicious.

0:16:15.840 --> 0:16:17.840
<v Speaker 5>I ask you a question, how much time could you

0:16:17.840 --> 0:16:18.840
<v Speaker 5>spend on this computient?

0:16:18.880 --> 0:16:21.120
<v Speaker 1>No, I just wanted because these were one on one

0:16:21.160 --> 0:16:23.680
<v Speaker 1>site and you pull it off. This is this is ridiculous.

0:16:23.720 --> 0:16:36.080
<v Speaker 1>You know, were you drunk and you know? So? I

0:16:36.160 --> 0:16:37.360
<v Speaker 1>was watching a little bit of.

0:16:39.600 --> 0:16:41.680
<v Speaker 5>Bill Koch was being interviewed by this and that was

0:16:41.680 --> 0:16:44.280
<v Speaker 5>about the Thomas Jefferson bottles of the Foe.

0:16:44.720 --> 0:16:48.040
<v Speaker 6>Yeah, but if I had, they're all faux. By the way,

0:16:48.040 --> 0:16:49.360
<v Speaker 6>there's no real Thomas Jefferson.

0:16:50.160 --> 0:16:56.200
<v Speaker 5>Okay, is there a bottle of wine from that year

0:16:56.400 --> 0:17:01.120
<v Speaker 5>that if I opened it today would taste the way

0:17:01.160 --> 0:17:04.800
<v Speaker 5>you wanted? I mean, I mean gross. You would never

0:17:04.920 --> 0:17:07.560
<v Speaker 5>drink a bottle of wine that what's like? So the

0:17:07.760 --> 0:17:10.040
<v Speaker 5>cut off more than x years.

0:17:10.119 --> 0:17:12.040
<v Speaker 1>Don't drink it. Just look at it as a piece

0:17:12.040 --> 0:17:12.520
<v Speaker 1>of history.

0:17:12.560 --> 0:17:14.680
<v Speaker 6>So if there happened to be somebody who was working

0:17:14.760 --> 0:17:17.080
<v Speaker 6>on the show who could google things, maybe they might

0:17:17.119 --> 0:17:19.560
<v Speaker 6>be able to lock this up. But there was a

0:17:20.480 --> 0:17:23.359
<v Speaker 6>there was some ancient wine that was found in the

0:17:23.359 --> 0:17:26.320
<v Speaker 6>Middle East and it had been topped with olive oil,

0:17:27.040 --> 0:17:29.080
<v Speaker 6>because that's what they used to use right before corks

0:17:29.119 --> 0:17:32.040
<v Speaker 6>because olive oil keeps the oxygen out. And then they

0:17:32.080 --> 0:17:36.479
<v Speaker 6>tested the liquid and it was still safe to consume, right,

0:17:36.800 --> 0:17:37.960
<v Speaker 6>but it was nasty.

0:17:38.359 --> 0:17:40.680
<v Speaker 1>Oh that But so is that basically with the Bill

0:17:40.840 --> 0:17:43.280
<v Speaker 1>with a Coke brother? Is that? Is that? Is that

0:17:43.320 --> 0:17:44.000
<v Speaker 1>because there.

0:17:44.000 --> 0:17:48.120
<v Speaker 6>Are Bill's brothers, So Bill has the when you talk

0:17:48.160 --> 0:17:50.520
<v Speaker 6>about the Coke brothers, yeah, those are his two brothers,

0:17:50.840 --> 0:17:51.439
<v Speaker 6>Bills separate.

0:17:51.600 --> 0:17:54.240
<v Speaker 4>So when you talk about, okay, the coke from the

0:17:54.240 --> 0:17:57.680
<v Speaker 4>movie Coke, is that basically just so you can say

0:17:57.720 --> 0:18:00.560
<v Speaker 4>I have this bottle that It's not about asumption, it's

0:18:00.560 --> 0:18:01.879
<v Speaker 4>about historical history.

0:18:01.960 --> 0:18:04.720
<v Speaker 6>Right. So here's a really interesting thing about counterfeit. So

0:18:05.080 --> 0:18:07.520
<v Speaker 6>prior to Rudy Creneawan, there was a very famous counterfeiter

0:18:07.720 --> 0:18:10.920
<v Speaker 6>named Hardy Rodenstock. And Hardy Rodenstock was big in the

0:18:10.960 --> 0:18:13.960
<v Speaker 6>eighties and the nineties. So he's where I learned about counterfeits.

0:18:14.440 --> 0:18:18.879
<v Speaker 6>Pardy Rodenstock made counterfeits that were not only to counterfeit wine,

0:18:19.280 --> 0:18:23.600
<v Speaker 6>but they were all important years, you know, like eighteen

0:18:23.680 --> 0:18:27.480
<v Speaker 6>sixty four, eighteen sixty five, and the Revolutionary War, the

0:18:27.520 --> 0:18:30.240
<v Speaker 6>year that Abraham Lincoln. So somebody like a Bill Coch

0:18:30.920 --> 0:18:34.720
<v Speaker 6>who collected wine and Americana is going to go for

0:18:34.800 --> 0:18:39.879
<v Speaker 6>those kinds of years. So when I teach people about

0:18:39.920 --> 0:18:43.880
<v Speaker 6>how to authenticate, these important years for the world are

0:18:44.240 --> 0:18:47.960
<v Speaker 6>something that you look for. Somebody Sotherby's or Christie's did

0:18:47.960 --> 0:18:51.480
<v Speaker 6>a big spent a lot of money and established the

0:18:51.520 --> 0:18:54.960
<v Speaker 6>people who collect wine are the most likely to collect

0:18:54.960 --> 0:18:58.320
<v Speaker 6>something else, at least something else. So people who collect

0:18:58.320 --> 0:19:00.720
<v Speaker 6>wine rarely only electric.

0:19:00.760 --> 0:19:02.919
<v Speaker 1>Artur're doing historical, historical stuff. Wow.

0:19:03.160 --> 0:19:07.840
<v Speaker 6>Right, So Bill Cooke is collecting Americana. So for him

0:19:08.000 --> 0:19:11.280
<v Speaker 6>that was part of Americana and it was realized because

0:19:11.359 --> 0:19:14.679
<v Speaker 6>his Americana was going to the Elizabeth Gardner Museum in

0:19:14.680 --> 0:19:18.399
<v Speaker 6>Boston and they're the ones that fact checked it. But

0:19:18.440 --> 0:19:19.920
<v Speaker 6>it was interesting. I'd been trying to get a hold

0:19:19.920 --> 0:19:23.359
<v Speaker 6>of him since two thousand and six for Rudy crniha

0:19:23.400 --> 0:19:25.200
<v Speaker 6>wand bottles that he bought that I that I knew

0:19:25.200 --> 0:19:28.320
<v Speaker 6>were just fake as could be so and he never

0:19:28.400 --> 0:19:32.280
<v Speaker 6>responted no, but I ended up testifying about them in

0:19:32.280 --> 0:19:33.080
<v Speaker 6>court for him.

0:19:33.280 --> 0:19:35.920
<v Speaker 4>So when you're looking at the bottle of wine, whether

0:19:35.960 --> 0:19:38.880
<v Speaker 4>it's historic bs or whether it's a real date from

0:19:39.000 --> 0:19:43.439
<v Speaker 4>way back, did you do authentication of the label the bottle,

0:19:43.480 --> 0:19:45.400
<v Speaker 4>how bottles were made at that point, where they were

0:19:45.400 --> 0:19:46.160
<v Speaker 4>made at that point.

0:19:46.359 --> 0:19:48.879
<v Speaker 6>That's exactly what I do. So and people are always like, well,

0:19:48.920 --> 0:19:50.679
<v Speaker 6>do you toest the liquid? I'm like, no, because if

0:19:50.680 --> 0:19:53.560
<v Speaker 6>you test the liquid, it's a twenty thousand dollars bottle

0:19:53.560 --> 0:19:57.080
<v Speaker 6>and I'm testing the liquid now, now what you know?

0:19:57.280 --> 0:19:59.359
<v Speaker 5>And or oh they haven't think called the rabbit and

0:19:59.480 --> 0:20:01.159
<v Speaker 5>you can own it. You even have to open the

0:20:01.200 --> 0:20:04.280
<v Speaker 5>court I know about wine a minute.

0:20:04.320 --> 0:20:07.639
<v Speaker 1>Listen. Thanks for your contribution. Yeah, the carry on with

0:20:07.680 --> 0:20:09.520
<v Speaker 1>your thought. I just thought you might not be aware

0:20:09.960 --> 0:20:12.760
<v Speaker 1>you might have been a resur Thank you for that. Well,

0:20:12.840 --> 0:20:15.040
<v Speaker 1>it's my pleason fit. I like the contribute.

0:20:16.359 --> 0:20:18.760
<v Speaker 6>Yeah, you know, but nobody can. How do you test that?

0:20:18.840 --> 0:20:21.520
<v Speaker 6>I mean you've got to have a control. So how

0:20:21.560 --> 0:20:24.040
<v Speaker 6>many controls of nineteen forty five mouton are there? You know,

0:20:24.560 --> 0:20:27.560
<v Speaker 6>there's a lot of counterfeit bottles out there. And allegedly

0:20:27.600 --> 0:20:32.080
<v Speaker 6>somebody pete in the bat of the real wine. Wow, yeah,

0:20:32.119 --> 0:20:32.879
<v Speaker 6>pissed off worker.

0:20:33.280 --> 0:20:35.359
<v Speaker 5>I wonder if that guy in Israel would have tasted

0:20:35.440 --> 0:20:38.560
<v Speaker 5>Does that make it more valume or less less of it?

0:20:38.640 --> 0:20:40.560
<v Speaker 1>How much fraud is that? What do you think in

0:20:40.600 --> 0:20:41.320
<v Speaker 1>the wine world.

0:20:41.480 --> 0:20:44.680
<v Speaker 6>So according to the WHO, more than twenty five percent

0:20:44.680 --> 0:20:48.679
<v Speaker 6>of all alcohol consumed in the world is illicit. So

0:20:49.119 --> 0:20:52.280
<v Speaker 6>about twenty percent of wine is counterfeit in the fine

0:20:52.320 --> 0:20:55.639
<v Speaker 6>and rare sector and the upper you know, echelon, we're

0:20:55.680 --> 0:20:59.880
<v Speaker 6>looking at ten about ten percent. And what's interesting is that, So, yeah,

0:21:00.040 --> 0:21:02.399
<v Speaker 6>I when when we authenticate a bottle, we look at

0:21:02.880 --> 0:21:05.760
<v Speaker 6>the glass and the paper and the glue. You know,

0:21:06.240 --> 0:21:08.600
<v Speaker 6>does the paper react to u V like because if so,

0:21:08.760 --> 0:21:12.720
<v Speaker 6>you can date it to a particular time. But in

0:21:12.800 --> 0:21:15.720
<v Speaker 6>the wake of the Rudy Crenea on fraud, most producers

0:21:15.720 --> 0:21:18.920
<v Speaker 6>in the world went away from plate pressed labels to

0:21:19.080 --> 0:21:24.639
<v Speaker 6>digital labels, and unfortunately, organized crime can buy a digital

0:21:24.640 --> 0:21:28.119
<v Speaker 6>printer fairly cheaply. So now we've just got and and

0:21:28.560 --> 0:21:31.679
<v Speaker 6>you know, if they get caught making counterfeit wine, nobody

0:21:31.680 --> 0:21:34.760
<v Speaker 6>really cares. If they get caught human trafficking, they're going

0:21:34.800 --> 0:21:37.600
<v Speaker 6>to go to jail. So organized crime has gotten into

0:21:37.640 --> 0:21:41.119
<v Speaker 6>the game. And so the world of counterfeits has actually

0:21:41.119 --> 0:21:42.080
<v Speaker 6>gotten worse, not better.

0:21:42.200 --> 0:21:46.240
<v Speaker 5>So there's there's a screaming eagle wine. It now has

0:21:46.240 --> 0:21:50.240
<v Speaker 5>an interactive authentication code that you type in or the

0:21:50.240 --> 0:21:52.560
<v Speaker 5>phone number to call and it's you're gonna be saying,

0:21:52.600 --> 0:21:55.920
<v Speaker 5>I mean, what does it does that work?

0:21:55.960 --> 0:21:58.439
<v Speaker 6>I mean, if I'm this close to the bottle, I

0:21:58.480 --> 0:22:01.160
<v Speaker 6>already own it, right, I have a problem in my hand,

0:22:01.480 --> 0:22:06.000
<v Speaker 6>not an investment. So I've been working on a web

0:22:06.040 --> 0:22:09.119
<v Speaker 6>three blockchain solution that where people can actually get the

0:22:09.160 --> 0:22:13.960
<v Speaker 6>information online prior to sale, whether it's a primary sale

0:22:14.040 --> 0:22:17.159
<v Speaker 6>or a secondary market sale, and the producers can actually

0:22:17.240 --> 0:22:21.000
<v Speaker 6>track through the supply chain. The wine supply chain is

0:22:21.000 --> 0:22:23.040
<v Speaker 6>one of the most opaque in the world. In the

0:22:23.040 --> 0:22:26.760
<v Speaker 6>world because everybody's secretive. The supply is so limited and

0:22:26.800 --> 0:22:29.239
<v Speaker 6>the demand is so great, and they are never going

0:22:29.280 --> 0:22:31.480
<v Speaker 6>to make more bottles of the wine that they can.

0:22:31.960 --> 0:22:33.840
<v Speaker 6>If a vineyard is as big as this room, it's

0:22:33.840 --> 0:22:37.480
<v Speaker 6>never going to get bigger that by law, they can't

0:22:37.520 --> 0:22:41.920
<v Speaker 6>grow it, especially in the old world. So supply is

0:22:42.280 --> 0:22:46.439
<v Speaker 6>static and demand is growing, so the supply chains have

0:22:46.440 --> 0:22:49.720
<v Speaker 6>gotten totally opaque. The gray market is huge, so producers

0:22:49.720 --> 0:22:53.359
<v Speaker 6>can't even control where their bottles go. And anything that

0:22:53.400 --> 0:22:55.879
<v Speaker 6>you can scan on a label just substantiate. It's a

0:22:55.880 --> 0:23:01.159
<v Speaker 6>counterfeit refill, so you know, people are collecting empty bottles

0:23:01.160 --> 0:23:03.919
<v Speaker 6>and refilling them and reselling them. So we got We

0:23:03.960 --> 0:23:08.000
<v Speaker 6>got to address the solution before people actually buy. Nobody

0:23:08.040 --> 0:23:10.120
<v Speaker 6>goes to the wine store and says, Okay, I'm gonna

0:23:10.160 --> 0:23:12.879
<v Speaker 6>spend fifty thousand dollars. Today they do it from behind

0:23:12.880 --> 0:23:15.200
<v Speaker 6>a desk. You know, they do it on the phone.

0:23:16.080 --> 0:23:18.720
<v Speaker 4>So with organized crime involved now in a bigger way,

0:23:18.800 --> 0:23:21.840
<v Speaker 4>does it make your job tougher or scarier or more

0:23:21.880 --> 0:23:23.119
<v Speaker 4>fraught with problems?

0:23:24.840 --> 0:23:25.000
<v Speaker 1>You know?

0:23:25.040 --> 0:23:27.200
<v Speaker 6>It is interesting. We found a rattlesnake in our house

0:23:27.200 --> 0:23:30.040
<v Speaker 6>in Sonoma the other week, two weeks ago, and it

0:23:30.080 --> 0:23:32.320
<v Speaker 6>was right after I made a post about Rudy's back

0:23:33.160 --> 0:23:37.840
<v Speaker 6>in your house in the pantry on a high shelf. Crazy, right,

0:23:38.119 --> 0:23:40.719
<v Speaker 6>Apparently we back up.

0:23:40.760 --> 0:23:41.960
<v Speaker 1>You were going in for some Chris gets.

0:23:42.040 --> 0:23:45.080
<v Speaker 6>You opened the thing, and then my niece was and

0:23:45.160 --> 0:23:48.080
<v Speaker 6>heard the rattling. And my boyfriend's a bit of a prankster.

0:23:48.200 --> 0:23:51.200
<v Speaker 6>He's a Boston guy, huh. And you know, they immediately

0:23:51.240 --> 0:23:53.400
<v Speaker 6>started calling it, tell us that rattlesnake is a prank,

0:23:53.880 --> 0:23:58.080
<v Speaker 6>and I'm like, not a prank. Closed the door, you

0:23:58.119 --> 0:24:00.800
<v Speaker 6>know it. We're on a big piece the land. So

0:24:00.920 --> 0:24:03.160
<v Speaker 6>but in twenty five years we've never seen a snake there.

0:24:03.400 --> 0:24:05.159
<v Speaker 6>So things like that make me wonder I have been

0:24:05.160 --> 0:24:09.960
<v Speaker 6>physically assaulted, so yeah, and you know, if I had

0:24:10.000 --> 0:24:12.720
<v Speaker 6>to just put my shoulder down, I ked taking the

0:24:12.760 --> 0:24:13.160
<v Speaker 6>guy out.

0:24:13.200 --> 0:24:16.159
<v Speaker 1>But does it concern does it you?

0:24:16.359 --> 0:24:19.880
<v Speaker 6>I take bodyguards to some big, big tastings. But you know, hey,

0:24:19.960 --> 0:24:21.960
<v Speaker 6>when it when my time's up, my time's up. You know,

0:24:21.960 --> 0:24:23.119
<v Speaker 6>I'm just gonna keep doing what you do.

0:24:24.359 --> 0:24:30.080
<v Speaker 1>Wow, that's pretty cavalier cover me. I'm interviewing work. Yeah, Wow, Marine,

0:24:30.600 --> 0:24:34.600
<v Speaker 1>that's that's frank. You know, anecdotally, you and I may

0:24:34.640 --> 0:24:37.160
<v Speaker 1>be now on the list. Is I'm not still doing wine?

0:24:37.359 --> 0:24:38.639
<v Speaker 1>I have an open forum.

0:24:39.560 --> 0:24:44.320
<v Speaker 5>Some other people here to point counterpoint kind of thing.

0:24:47.040 --> 0:24:50.360
<v Speaker 1>Marine. Wow, Is there a difference I should.

0:24:50.040 --> 0:24:53.520
<v Speaker 5>Care about between a thirty dollars bottle of wine and

0:24:53.560 --> 0:24:56.560
<v Speaker 5>a two hundred dollars bottle of wine? But is there

0:24:56.880 --> 0:25:02.600
<v Speaker 5>a value difference, an experiential difference that justifies that change

0:25:02.600 --> 0:25:05.720
<v Speaker 5>in price, or do you get just as much joy

0:25:05.760 --> 0:25:08.159
<v Speaker 5>for you know, is everything you're going to get from

0:25:08.160 --> 0:25:12.080
<v Speaker 5>the two hundred dollars bottle available in a thirty dollars ride?

0:25:12.200 --> 0:25:14.879
<v Speaker 6>So a car will get you from point A to

0:25:14.880 --> 0:25:18.080
<v Speaker 6>point B, whether you're going to spend more money and

0:25:18.080 --> 0:25:20.639
<v Speaker 6>get an audi or more money and get a Bugatti.

0:25:21.359 --> 0:25:25.320
<v Speaker 6>Is really the question, like, what are your priorities? I

0:25:25.359 --> 0:25:27.600
<v Speaker 6>don't drink a whole lot of twenty dollars bottles of wine.

0:25:27.680 --> 0:25:29.840
<v Speaker 6>Actually that's what I do so many on blanc. But

0:25:29.920 --> 0:25:33.639
<v Speaker 6>for the most part, I would prefer to have a

0:25:33.680 --> 0:25:37.280
<v Speaker 6>gin and soda and wait for good wine. For people

0:25:37.280 --> 0:25:40.040
<v Speaker 6>who don't, who are not looking for the difference, if

0:25:40.080 --> 0:25:41.720
<v Speaker 6>I put a twenty dollar bottle in a two hundred

0:25:41.720 --> 0:25:43.720
<v Speaker 6>dollars bottle in front of you, you would be able

0:25:43.760 --> 0:25:47.560
<v Speaker 6>to tell you would you would? You would even Yeah?

0:25:47.119 --> 0:25:50.600
<v Speaker 5>And so for someone who's looking for that experience, the

0:25:50.720 --> 0:25:54.880
<v Speaker 5>price is absolutely justified, hundred percent make such.

0:25:55.160 --> 0:25:56.680
<v Speaker 1>I have to say I have.

0:25:57.160 --> 0:25:59.679
<v Speaker 5>I don't know if you know this, Peter, we have

0:25:59.720 --> 0:26:02.960
<v Speaker 5>a healthy crop of grapes in my backyard.

0:26:04.920 --> 0:26:06.560
<v Speaker 1>What am I doing? I don't know. What do I

0:26:06.560 --> 0:26:08.760
<v Speaker 1>have to do? Are you really pitching your own?

0:26:09.400 --> 0:26:10.360
<v Speaker 6>Start squashing?

0:26:10.760 --> 0:26:13.560
<v Speaker 1>I probably got enough to make a dozen bottles. Can

0:26:13.600 --> 0:26:14.960
<v Speaker 1>we make some money on his backyard?

0:26:14.960 --> 0:26:17.040
<v Speaker 5>What I mean is that you can't just take any

0:26:17.440 --> 0:26:20.240
<v Speaker 5>jam I mean, can anybody just take their backyard crape

0:26:20.280 --> 0:26:21.480
<v Speaker 5>and cross them and go whoopee?

0:26:21.600 --> 0:26:22.320
<v Speaker 1>I mean a wine?

0:26:23.119 --> 0:26:24.560
<v Speaker 6>Yeah, I mean they do it in prison.

0:26:24.600 --> 0:26:31.239
<v Speaker 1>They but yeah, well I've got a leg out. How

0:26:31.240 --> 0:26:33.000
<v Speaker 1>many bottles? So, how many bottles?

0:26:33.080 --> 0:26:35.280
<v Speaker 4>I always look at vineyards, like when I go to

0:26:35.359 --> 0:26:37.119
<v Speaker 4>another country my wife and I'll see a vineyard and

0:26:37.160 --> 0:26:39.320
<v Speaker 4>it looks like a hillside with the stuff on there.

0:26:39.840 --> 0:26:42.840
<v Speaker 4>How many bottles of wine can you grow there to

0:26:42.880 --> 0:26:44.879
<v Speaker 4>make it worthwhile? How much land do you have to

0:26:44.920 --> 0:26:47.680
<v Speaker 4>have to produce enough bottles that you're making money and

0:26:47.720 --> 0:26:48.480
<v Speaker 4>it's profitable.

0:26:48.760 --> 0:26:51.760
<v Speaker 6>Well, I mean it depends where there is. I mean,

0:26:52.000 --> 0:26:54.159
<v Speaker 6>you know, Roman e Kanti is a tiny vineyard, and

0:26:54.840 --> 0:26:59.040
<v Speaker 6>but those bottles hit and they sell wholesale for eighty

0:26:59.119 --> 0:27:01.280
<v Speaker 6>five hundred each and as soon as they hit the

0:27:01.280 --> 0:27:04.560
<v Speaker 6>market their twenty eight thousand. So you can make Yeah.

0:27:04.640 --> 0:27:08.400
<v Speaker 6>So I mean I don't know you could you could

0:27:08.440 --> 0:27:10.240
<v Speaker 6>have some you know, some ja estate.

0:27:11.160 --> 0:27:15.399
<v Speaker 1>Yes, yeah, yeah, that's right. It's really fascinating.

0:27:15.680 --> 0:27:18.439
<v Speaker 5>This is going to take us into like the you know,

0:27:19.320 --> 0:27:21.760
<v Speaker 5>bigger thoughts about our subject today.

0:27:21.840 --> 0:27:24.160
<v Speaker 1>But the people.

0:27:23.960 --> 0:27:25.720
<v Speaker 5>Who are getting ripped off for the most part in

0:27:25.800 --> 0:27:30.560
<v Speaker 5>this are getting ripped off because they're able to buy

0:27:30.920 --> 0:27:34.800
<v Speaker 5>extremely luxurious They're in a luxury market for the most part,

0:27:34.800 --> 0:27:35.280
<v Speaker 5>are they not.

0:27:36.680 --> 0:27:39.600
<v Speaker 6>A lot of people say no, So the people that

0:27:39.960 --> 0:27:43.240
<v Speaker 6>really that make me really sad are like this guy

0:27:43.280 --> 0:27:45.480
<v Speaker 6>in Copenhagen and I went out and he'd been collecting

0:27:45.480 --> 0:27:48.200
<v Speaker 6>for like twenty years, and he had collected all of

0:27:48.240 --> 0:27:51.240
<v Speaker 6>the major vintages of his father's life, the year he

0:27:51.280 --> 0:27:53.359
<v Speaker 6>graduated from college, the year he met his mother, the

0:27:53.440 --> 0:27:58.120
<v Speaker 6>year he got married, each one of his siblings' birth years,

0:27:58.520 --> 0:28:00.320
<v Speaker 6>and they were going to take those bottles back to

0:28:00.359 --> 0:28:03.080
<v Speaker 6>the producer and enjoy them with the producer. And most

0:28:03.080 --> 0:28:06.920
<v Speaker 6>of them were counterfeit, And so he was not robbed

0:28:07.000 --> 0:28:10.119
<v Speaker 6>of money, that's not the important part. He was robbed

0:28:10.600 --> 0:28:13.000
<v Speaker 6>of that authentic of that experience.

0:28:23.880 --> 0:28:26.240
<v Speaker 5>I feel like, and I felt a little of this

0:28:26.359 --> 0:28:29.960
<v Speaker 5>watching some of the documentaries or I went listen. I'm

0:28:30.000 --> 0:28:32.520
<v Speaker 5>not happy that these people are being ripped off. I

0:28:32.520 --> 0:28:35.399
<v Speaker 5>don't condone that at all. But I'm also kind of

0:28:35.400 --> 0:28:37.960
<v Speaker 5>like caviat Em there, man, I mean, you know, you're

0:28:40.120 --> 0:28:43.000
<v Speaker 5>when I hear somebody is out forty eight million from

0:28:43.040 --> 0:28:45.840
<v Speaker 5>their bogus wine purchases, I go, well, you know what,

0:28:45.920 --> 0:28:48.040
<v Speaker 5>maybe that forty eight million could have gone to some

0:28:48.120 --> 0:28:48.720
<v Speaker 5>other things.

0:28:48.760 --> 0:28:50.520
<v Speaker 6>Well, and also you know, at the time, at the

0:28:50.560 --> 0:28:54.240
<v Speaker 6>point that you're getting ripped off, for twenty million bucks, Like, dude,

0:28:54.840 --> 0:28:59.080
<v Speaker 6>get an expert. Would you really buy that much art?

0:28:59.680 --> 0:28:59.960
<v Speaker 6>Come on?

0:29:00.160 --> 0:29:02.480
<v Speaker 4>Usually what we do after yes is expand the topic

0:29:02.520 --> 0:29:03.960
<v Speaker 4>of it. We're going to go to fashion and luxury,

0:29:04.000 --> 0:29:06.160
<v Speaker 4>but we'll do it with you here. So are same

0:29:06.200 --> 0:29:09.240
<v Speaker 4>thing as far as authenticity. But what's really interesting is

0:29:09.280 --> 0:29:10.640
<v Speaker 4>I started, I was going to compare it to the

0:29:10.680 --> 0:29:14.560
<v Speaker 4>fashion industry, and I started wondering why people buy luxury,

0:29:14.640 --> 0:29:18.600
<v Speaker 4>and the luxury market has exploded. Almost thirty percent of

0:29:18.640 --> 0:29:21.680
<v Speaker 4>people who buy luxury make under fifty thousand dollars a

0:29:21.720 --> 0:29:24.360
<v Speaker 4>year and can't afford it, and they want it because

0:29:24.400 --> 0:29:26.760
<v Speaker 4>of the authenticity and how it makes them feel. There's

0:29:26.800 --> 0:29:29.440
<v Speaker 4>that endorphrom connection which is really amazing.

0:29:29.160 --> 0:29:31.200
<v Speaker 6>And that's certain people. And you know what's interesting is

0:29:31.200 --> 0:29:33.520
<v Speaker 6>that there was a very interesting study done in Australia

0:29:34.400 --> 0:29:39.920
<v Speaker 6>and women who wear fake bags and fake watches tend

0:29:40.000 --> 0:29:41.160
<v Speaker 6>to cheat more.

0:29:41.000 --> 0:29:45.520
<v Speaker 4>Often because there it's not about authenticity, yes, correct, And

0:29:45.560 --> 0:29:47.480
<v Speaker 4>the weird thing about that then you look at the

0:29:47.560 --> 0:29:51.480
<v Speaker 4>role models that these people look at, Zuckerberg, Steve Jobs,

0:29:52.280 --> 0:29:55.479
<v Speaker 4>all these guys wear T shirts, jeans, and hoodies.

0:29:55.520 --> 0:29:56.840
<v Speaker 1>So the wealthy are about access.

0:29:57.000 --> 0:30:02.320
<v Speaker 5>Ye, an interesting vantage point because my wife used to

0:30:02.360 --> 0:30:06.520
<v Speaker 5>work for a very high end fashion design company and

0:30:07.600 --> 0:30:09.720
<v Speaker 5>in fact, part of her job was, you know, colors

0:30:09.760 --> 0:30:12.680
<v Speaker 5>would come in and they'd have to name the color.

0:30:12.800 --> 0:30:14.760
<v Speaker 5>Can't be a blue, you can't be a blue sweater.

0:30:14.800 --> 0:30:17.240
<v Speaker 5>It has to be a you know, a coral dream

0:30:17.360 --> 0:30:18.280
<v Speaker 5>or it has to be a whatever.

0:30:18.320 --> 0:30:20.600
<v Speaker 6>Well, you have somebody who can look up new terms, right.

0:30:21.480 --> 0:30:24.920
<v Speaker 5>But you know, I know from from her experience in

0:30:25.000 --> 0:30:28.360
<v Speaker 5>that that you know, a sweater would it would cost

0:30:28.400 --> 0:30:31.000
<v Speaker 5>them eighty dollars to bring it into the into the

0:30:31.040 --> 0:30:35.400
<v Speaker 5>studio and it would go out to retail at three

0:30:35.440 --> 0:30:41.120
<v Speaker 5>thousand dollars. And who buys a three things now as

0:30:41.120 --> 0:30:43.760
<v Speaker 5>a sweater? I go, maybe there's a sweater that is,

0:30:44.360 --> 0:30:46.440
<v Speaker 5>you know, if it's really a great looking sweater and

0:30:46.440 --> 0:30:47.240
<v Speaker 5>you need a sweat.

0:30:47.560 --> 0:30:49.640
<v Speaker 1>But there are fashion I see high end.

0:30:49.800 --> 0:30:52.840
<v Speaker 5>We all see the fashion shows where every out on

0:30:52.840 --> 0:30:56.440
<v Speaker 5>that unway is like thousands and thousands of dollars and

0:30:56.480 --> 0:30:58.520
<v Speaker 5>there are nine people in the world that can wear it.

0:30:58.600 --> 0:31:01.000
<v Speaker 4>But those are the statements and the really interesting thing

0:31:01.040 --> 0:31:02.960
<v Speaker 4>I want to say before we go on this topic, though,

0:31:03.160 --> 0:31:05.240
<v Speaker 4>the really interesting is young people into thirty though with

0:31:05.320 --> 0:31:08.160
<v Speaker 4>fashion now and brands there's a secondary market, there's a

0:31:08.200 --> 0:31:11.160
<v Speaker 4>resale market, so there's another there's a whole other element

0:31:11.240 --> 0:31:13.760
<v Speaker 4>to that that we never had before, where you can

0:31:13.800 --> 0:31:16.520
<v Speaker 4>get something by it and then flip it and make

0:31:16.720 --> 0:31:17.440
<v Speaker 4>make money on it.

0:31:17.480 --> 0:31:17.720
<v Speaker 1>Whatever.

0:31:17.800 --> 0:31:19.600
<v Speaker 4>Let's go to GOOGLEHNM though, and see if google Heim

0:31:19.680 --> 0:31:22.600
<v Speaker 4>looked up your the stuff that you kind of threw

0:31:22.640 --> 0:31:24.720
<v Speaker 4>out there and said, maybe you'd have a guy who.

0:31:24.520 --> 0:31:27.400
<v Speaker 1>God Google is. Yeah, google Heim, we got a lot

0:31:27.440 --> 0:31:30.520
<v Speaker 1>to talk about. Extra be as quick as I can't.

0:31:30.840 --> 0:31:33.720
<v Speaker 7>As you said, there is a one thousand, seven hundred

0:31:33.800 --> 0:31:37.880
<v Speaker 7>year old wine bottle sealed, still drinkable and actually not

0:31:38.080 --> 0:31:38.960
<v Speaker 7>from Israel.

0:31:39.360 --> 0:31:40.520
<v Speaker 1>It was discovered in.

0:31:40.520 --> 0:31:45.040
<v Speaker 7>A tomb of a Roman noble in Sayer, German in

0:31:45.400 --> 0:31:50.040
<v Speaker 7>eighteen sixty seven. There was the wine, the olive oil,

0:31:50.080 --> 0:31:53.240
<v Speaker 7>as we said, and then there was wax in above.

0:31:53.160 --> 0:31:55.320
<v Speaker 1>And they said, I got it. Hap they expected to

0:31:55.360 --> 0:31:58.080
<v Speaker 1>be nutting and it's still drinkable. How do they know

0:31:58.840 --> 0:31:59.640
<v Speaker 1>you're gonna prove me wrong.

0:32:00.040 --> 0:32:03.040
<v Speaker 7>There's actually a debate going on whether they should open

0:32:03.080 --> 0:32:06.280
<v Speaker 7>it up and and and try it or just you know,

0:32:06.400 --> 0:32:07.200
<v Speaker 7>deal with it whatever.

0:32:07.280 --> 0:32:12.840
<v Speaker 5>But they you know, again, I say, the rabbit then

0:32:12.880 --> 0:32:15.000
<v Speaker 5>go right through the oil, right through the corn going

0:32:15.040 --> 0:32:15.760
<v Speaker 5>through the Jason.

0:32:15.800 --> 0:32:19.360
<v Speaker 1>She already said that'stically. Oh what does she know?

0:32:20.360 --> 0:32:21.840
<v Speaker 4>All of a sudden, you're vi there you got your

0:32:21.840 --> 0:32:24.200
<v Speaker 4>backyard rabbit, all right, all right, yeah go ahead.

0:32:24.280 --> 0:32:26.760
<v Speaker 1>Damn I'm saying, bar be it for me to back

0:32:26.840 --> 0:32:27.200
<v Speaker 1>up Peter.

0:32:27.280 --> 0:32:31.200
<v Speaker 7>But Peter is one hundred percent right with the Balthazar story,

0:32:31.560 --> 0:32:34.200
<v Speaker 7>according to the New York Post. And I think at

0:32:34.200 --> 0:32:37.560
<v Speaker 7>decanter dot com, I'm hoping that's more reliable than.

0:32:37.400 --> 0:32:39.640
<v Speaker 1>That the cancer dot com than New York.

0:32:39.760 --> 0:32:42.120
<v Speaker 5>I thought that was a totally different site. I really

0:32:42.120 --> 0:32:43.800
<v Speaker 5>thought that was where you go when you have a

0:32:43.840 --> 0:32:45.480
<v Speaker 5>bar mitztray holiday services.

0:32:45.560 --> 0:32:50.160
<v Speaker 8>So yeah, so apparently the rest legit wine wine is

0:32:50.440 --> 0:32:53.720
<v Speaker 8>I misread it was a It was a two thousand

0:32:53.880 --> 0:32:58.680
<v Speaker 8>dollars moot on nineteen eighty nine.

0:32:58.600 --> 0:33:01.560
<v Speaker 7>Yeah, yeah, and they had put that in the eighteen

0:33:01.600 --> 0:33:05.040
<v Speaker 7>dollars wine and identical to Cantors, so they didn't have

0:33:05.120 --> 0:33:10.360
<v Speaker 7>the bottles to compare. And of course it was nobody.

0:33:10.840 --> 0:33:13.520
<v Speaker 7>Nobody noticed and tell you know, but.

0:33:13.520 --> 0:33:15.600
<v Speaker 1>That couple of the young pem tell you whatever.

0:33:17.200 --> 0:33:19.000
<v Speaker 5>Bottle of wine and except it at the table and

0:33:19.040 --> 0:33:19.840
<v Speaker 5>at the canter.

0:33:21.640 --> 0:33:23.600
<v Speaker 1>Because you would never get your you would never get

0:33:23.640 --> 0:33:25.800
<v Speaker 1>your two the canter.

0:33:26.160 --> 0:33:28.920
<v Speaker 6>No, the deal is you don't can't like anything unless

0:33:28.920 --> 0:33:29.320
<v Speaker 6>it's brand.

0:33:29.400 --> 0:33:32.200
<v Speaker 1>Now, oh look at that. So how did so?

0:33:32.240 --> 0:33:34.320
<v Speaker 4>How did bosses are one of the top restaurants not

0:33:34.440 --> 0:33:35.680
<v Speaker 4>know that? Was that their stick?

0:33:35.920 --> 0:33:39.440
<v Speaker 6>And you're not to what the eye roll is saying?

0:33:39.600 --> 0:33:42.600
<v Speaker 4>No, no, no, she said, it's saying she said, I

0:33:42.640 --> 0:33:44.760
<v Speaker 4>don't know more rattlesnakes on shelves.

0:33:44.840 --> 0:33:47.160
<v Speaker 1>I don't need it yet. I don't need Yeah, I

0:33:47.160 --> 0:33:48.200
<v Speaker 1>got it, I got it, I got it.

0:33:48.240 --> 0:33:52.720
<v Speaker 7>I got bark Zuckoper hoodies actually cost about two thousand pop.

0:33:53.560 --> 0:33:54.239
<v Speaker 1>Logos on it.

0:33:54.680 --> 0:33:57.000
<v Speaker 7>Yes, but there's still two thousand pop.

0:33:57.160 --> 0:34:00.320
<v Speaker 4>I understand. But other people who are buying Lucky Feet

0:34:00.880 --> 0:34:01.240
<v Speaker 4>when I.

0:34:01.200 --> 0:34:03.520
<v Speaker 5>Put a logo on, it's you're paying for the labor.

0:34:04.240 --> 0:34:04.920
<v Speaker 1>It's one more thing.

0:34:04.920 --> 0:34:06.680
<v Speaker 7>And I'll get out of get out of the way

0:34:07.120 --> 0:34:08.279
<v Speaker 7>the first.

0:34:08.160 --> 0:34:10.040
<v Speaker 1>And wait, I love that he's part of the show.

0:34:10.200 --> 0:34:14.680
<v Speaker 1>And then I'll get out of your way. Like you're like, okay, thanks,

0:34:15.640 --> 0:34:17.320
<v Speaker 1>you know what can I can I just say something?

0:34:17.480 --> 0:34:19.560
<v Speaker 1>I just say something. You always wrong. Oh, I don't

0:34:19.560 --> 0:34:21.640
<v Speaker 1>want to say why we were noticed. I never do that.

0:34:22.320 --> 0:34:23.719
<v Speaker 1>Tell me that you were my advocate.

0:34:23.920 --> 0:34:26.120
<v Speaker 4>Thank you and that's because Laurie is making a face

0:34:26.160 --> 0:34:27.920
<v Speaker 4>at me like I'm gonna I'm going to wrestle you

0:34:28.000 --> 0:34:28.960
<v Speaker 4>to the ground if you keep talking.

0:34:29.040 --> 0:34:31.239
<v Speaker 1>Yes, yes she does that, she texts me. But and

0:34:31.280 --> 0:34:33.640
<v Speaker 1>this is a happy show behind the scenes. Let the

0:34:33.719 --> 0:34:37.680
<v Speaker 1>man talk. Companies are don't showing who we really are. No,

0:34:37.800 --> 0:34:38.719
<v Speaker 1>I beg I beg her.

0:34:39.400 --> 0:34:44.520
<v Speaker 7>One of the first no wine was made over nine

0:34:44.640 --> 0:34:45.600
<v Speaker 7>thousand years ago.

0:34:45.640 --> 0:34:52.480
<v Speaker 1>And guess where it was? Uh center the orange everything,

0:34:52.480 --> 0:34:53.800
<v Speaker 1>I'll just do again China.

0:34:54.320 --> 0:34:57.600
<v Speaker 7>Now, of course there are no bottles or anything like

0:34:57.640 --> 0:34:59.320
<v Speaker 7>that of drinkable.

0:34:59.239 --> 0:35:00.000
<v Speaker 1>Of wine level.

0:35:00.160 --> 0:35:04.279
<v Speaker 7>There was odd you know, vessels or whatnot, and they.

0:35:04.239 --> 0:35:06.120
<v Speaker 1>Could Yeah, it was a cookie.

0:35:07.719 --> 0:35:12.040
<v Speaker 7>It was a mixture fermented drink of rice, honey and

0:35:12.200 --> 0:35:14.920
<v Speaker 7>hawthorn fruit or break So was it?

0:35:15.080 --> 0:35:18.920
<v Speaker 5>That actually sounds very that sounds quite nice. Here's all

0:35:18.960 --> 0:35:21.680
<v Speaker 5>I want to say. Do you do you collect any luxuriums?

0:35:21.680 --> 0:35:25.160
<v Speaker 5>Are you a luxury purchasing No? Neither am I.

0:35:25.200 --> 0:35:25.960
<v Speaker 1>And we're the logan.

0:35:28.640 --> 0:35:32.200
<v Speaker 5>Here's how I here's why I think all all this stuff.

0:35:32.239 --> 0:35:34.800
<v Speaker 5>I think it's never the value of the thing. It's

0:35:34.840 --> 0:35:37.200
<v Speaker 5>only what we attached to the thing. Of course, it

0:35:37.239 --> 0:35:39.480
<v Speaker 5>is that sounds all about I just I just had

0:35:39.520 --> 0:35:43.960
<v Speaker 5>an epiphany. Don't say if that was Excuse me, pretend

0:35:44.000 --> 0:35:45.520
<v Speaker 5>I didn't edit that out.

0:35:45.600 --> 0:35:46.600
<v Speaker 1>Not really, but yeah.

0:35:47.160 --> 0:35:53.560
<v Speaker 5>So my parents, when I was a young man, had

0:35:53.600 --> 0:35:58.719
<v Speaker 5>a painting in our home that absolutely everybody was fascinated

0:35:58.719 --> 0:36:02.600
<v Speaker 5>by drawn to It was about a two foot by

0:36:02.640 --> 0:36:04.480
<v Speaker 5>three foot painting on paper.

0:36:05.000 --> 0:36:06.520
<v Speaker 1>It was an abstract piece.

0:36:06.640 --> 0:36:11.239
<v Speaker 5>It had a kind of an oriental feel to it

0:36:11.320 --> 0:36:15.800
<v Speaker 5>in that it almost looked like letters of some Asian language.

0:36:16.320 --> 0:36:19.200
<v Speaker 5>It was a beautiful sort of electric cobalt blue that

0:36:19.239 --> 0:36:22.479
<v Speaker 5>it looked like the artist had drawn a palette knife

0:36:22.560 --> 0:36:25.719
<v Speaker 5>or some sort of implement into and people would ask

0:36:25.760 --> 0:36:26.080
<v Speaker 5>who was.

0:36:26.080 --> 0:36:28.320
<v Speaker 1>The artist, Where did you get this? What was the value?

0:36:28.360 --> 0:36:30.640
<v Speaker 5>And my parents would talk about that they had this

0:36:30.719 --> 0:36:32.520
<v Speaker 5>in an auction house, it was actually one of the

0:36:32.560 --> 0:36:36.279
<v Speaker 5>most expensive items they'd ever bought, that it was a

0:36:36.320 --> 0:36:39.400
<v Speaker 5>young and unknown artist, and they would go on and

0:36:39.440 --> 0:36:41.920
<v Speaker 5>on and on, and people would not only be interested,

0:36:41.960 --> 0:36:44.040
<v Speaker 5>but on some occasions would say, if.

0:36:43.880 --> 0:36:45.720
<v Speaker 1>You're ever willing to part with that, I'd be willing

0:36:45.760 --> 0:36:46.960
<v Speaker 1>to buy that. You know.

0:36:48.560 --> 0:36:50.799
<v Speaker 5>This was a finger painting I did in kindergarten of

0:36:50.920 --> 0:36:53.920
<v Speaker 5>my house, and the tree in the backyard that my

0:36:54.000 --> 0:36:59.080
<v Speaker 5>parents would spin this horseship, and nobody didn't think that

0:36:59.160 --> 0:37:01.600
<v Speaker 5>it had the value that they say.

0:37:01.880 --> 0:37:05.320
<v Speaker 4>So people project, Look, we feel like we need expertise.

0:37:05.360 --> 0:37:08.840
<v Speaker 4>There's chaos in the world. We need experts because experts

0:37:08.880 --> 0:37:12.160
<v Speaker 4>make us feel better about the chaos. They assign all

0:37:12.280 --> 0:37:15.720
<v Speaker 4>kinds of stuff and rules, et cetera to make it

0:37:15.760 --> 0:37:16.520
<v Speaker 4>make more sense.

0:37:16.840 --> 0:37:18.000
<v Speaker 1>I was read like I said.

0:37:18.160 --> 0:37:19.719
<v Speaker 6>We can also save you a lot of money, though,

0:37:19.800 --> 0:37:20.280
<v Speaker 6>and you can.

0:37:20.120 --> 0:37:22.160
<v Speaker 4>Say, and you were really I got to tell you, Maureene,

0:37:22.200 --> 0:37:25.400
<v Speaker 4>you were really impressive, amazingly impressive about that world and

0:37:25.440 --> 0:37:27.359
<v Speaker 4>knowing the world. There's so much more to it than

0:37:27.440 --> 0:37:31.279
<v Speaker 4>just assigning value and and the bs that.

0:37:31.280 --> 0:37:33.040
<v Speaker 1>Goes along with So thank you, thank you.

0:37:33.239 --> 0:37:34.120
<v Speaker 6>Thank you for having me.

0:37:34.160 --> 0:37:36.360
<v Speaker 5>Thank you everybody, and uh, let's give it over to

0:37:36.400 --> 0:37:38.560
<v Speaker 5>ours certainly drunk announcer.

0:37:38.080 --> 0:37:47.880
<v Speaker 6>Noah now really, really, now really.

0:37:47.719 --> 0:37:50.520
<v Speaker 3>That's another episode of really, no really comes to a close.

0:37:50.640 --> 0:37:54.919
<v Speaker 3>I know you're wondering, who are the largest consumers of wine? Well,

0:37:55.000 --> 0:37:57.000
<v Speaker 3>I'll give you the answer in just a moment, but

0:37:57.080 --> 0:38:01.920
<v Speaker 3>first let's thank our guest, Maureen Downey Sherlock Holmes of Wine.

0:38:02.239 --> 0:38:06.160
<v Speaker 3>Follow Marine Downey on Instagram, at exite veno and on

0:38:06.200 --> 0:38:09.600
<v Speaker 3>the web at Chi Consulting dot com and Winefraud dot com.

0:38:09.760 --> 0:38:12.600
<v Speaker 3>You can find us online at really No Really dot com.

0:38:12.680 --> 0:38:16.280
<v Speaker 3>We're also on Instagram, YouTube, TikTok, and threads, and Really

0:38:16.280 --> 0:38:20.000
<v Speaker 3>No Really podcast. Please check out our full episodes on YouTube.

0:38:20.080 --> 0:38:22.640
<v Speaker 3>Hit that subscribe button and tick that bell so you're

0:38:22.719 --> 0:38:26.839
<v Speaker 3>updated when we release new videos, and thank you for listening, subscribing,

0:38:26.920 --> 0:38:30.200
<v Speaker 3>and sharing the show. We released new episodes every Tuesday,

0:38:30.360 --> 0:38:32.800
<v Speaker 3>so make sure to follow us on the iHeartRadio app,

0:38:32.960 --> 0:38:36.919
<v Speaker 3>Apple Podcasts, or wherever you get your podcasts. And now

0:38:37.200 --> 0:38:41.400
<v Speaker 3>the world's largest wine consumers per person are reportedly the

0:38:41.520 --> 0:38:45.720
<v Speaker 3>residents of Vatican City, with each person drinking around nineteen

0:38:45.760 --> 0:38:48.480
<v Speaker 3>and a half gallons per year. Didn't know that the

0:38:48.520 --> 0:38:50.919
<v Speaker 3>College of Cardinals was big on ragers, but you'll learn

0:38:50.960 --> 0:38:58.040
<v Speaker 3>something new every day. Really No Really is a production

0:38:58.120 --> 0:39:03.040
<v Speaker 3>of iHeartRadio and Blase Entertained flock a