WEBVTT - SHONTAY LUNDY – Franks & Beans with Sugar

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<v Speaker 1>Welcome you all to another episode of Eating While Broke.

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<v Speaker 1>I'm your host, Colleen Wit and today we have special

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<v Speaker 1>guests Dante Lundie in the building, founder and owner of

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<v Speaker 1>Black Girl's Sunscreen. What do you have us eating today? Well? Hello,

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<v Speaker 1>thank you for having thank you for joining us. All Right,

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<v Speaker 1>so I'm gonna prepare for you all, or you my

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<v Speaker 1>favorite dish of all time, favorite dish, favorite dish of

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<v Speaker 1>all time. Um, hot dogs and beans or to some

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<v Speaker 1>beanies and wheenies and to others franks and beans. Franks

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<v Speaker 1>and beans. So it could be called three things, one

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<v Speaker 1>of three things to me different people, and it's your

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<v Speaker 1>favorite dish, like to date, all the foods you've had. Yeah,

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<v Speaker 1>because I'm not a cooker, and this is something that

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<v Speaker 1>I can easily prepare, it's affordable, and so I'm curious,

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<v Speaker 1>when was the last time you ate this? About a

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<v Speaker 1>month and a half ago? Okay, okay, was it like

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<v Speaker 1>the middle of the night or you were like, I'm

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<v Speaker 1>craving it? No, straight up dinner? Yeah, straight up dinner. Um.

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<v Speaker 1>I work a lot long hours, and um, I didn't

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<v Speaker 1>feel like, you know, spending money on delivery, and it

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<v Speaker 1>was something that I had in the fridge, and you

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<v Speaker 1>can't go wrong with beans not perishable in the in

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<v Speaker 1>the cabinet. You know, I used to live in South Florida, so, um,

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<v Speaker 1>we would have to prepare for hurricane season, so like

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<v Speaker 1>beans isn't essential, So I always have beans in the house.

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<v Speaker 1>But you're originally from New York and then you lived

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<v Speaker 1>in Florida and now you live in l A. That's right.

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<v Speaker 1>Quite a journey, right, Yeah. You you're a mover and

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<v Speaker 1>a shaker, a risk taker, a risk that's how I

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<v Speaker 1>see those moves. Yeah, yeah, you're a visionary too. I

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<v Speaker 1>like to consider myself as Yeah, that's amazing. So while

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<v Speaker 1>you prepare this dish, I gotta know how you go

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<v Speaker 1>from how you get to building black girls on the screen.

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<v Speaker 1>This wasn't a first venture, was it? As an entrepreneur?

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<v Speaker 1>It was? It was it was leaving upstate New York

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<v Speaker 1>right after college to South Florida, pursuing my graduate degree

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<v Speaker 1>in business, and um, being in the corporate space for

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<v Speaker 1>twelve or thirteen years, transitioning out and then saying, you

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<v Speaker 1>know what, I must continue on my life journey and

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<v Speaker 1>that meant coming to Los Angeles because that's always been

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<v Speaker 1>part of the plan. Um. While I got here, it

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<v Speaker 1>was it was interesting because you can drive down the

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<v Speaker 1>street whatever to three o'clock and see people having coffee, tea,

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<v Speaker 1>eating and just kind of like, what do they do?

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<v Speaker 1>Why are they not at work? How do they do

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<v Speaker 1>what they do and live in these houses? Right? There's

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<v Speaker 1>many different reasons, many different things. So it's kind of like,

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<v Speaker 1>all right, So while I transitioned out of the corporate space,

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<v Speaker 1>I had time on my hands because I moved here

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<v Speaker 1>with no job, no place to live. I just literally

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<v Speaker 1>got into my Twodor infinity with my my English bulldog,

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<v Speaker 1>and I drove to Los Angeles and I said, I'm

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<v Speaker 1>gonna find whatever I'm gonna do when I get there.

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<v Speaker 1>And I got here to stay with a friend for

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<v Speaker 1>legit two weeks, because that's the timeline I gave myself,

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<v Speaker 1>found an apartment and started hiking and doing lots of yoga,

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<v Speaker 1>and um, really appreciating the time that I had to

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<v Speaker 1>myself because I'm coming from like a really structured you know,

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<v Speaker 1>just time, right, Like most people are starting school at

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<v Speaker 1>the age of five, then you go to twelfth grade.

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<v Speaker 1>Some people go to college and some people don't. I

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<v Speaker 1>choose to go to college, right, another four years. Then

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<v Speaker 1>I did my graduate program two years. Right, so we're

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<v Speaker 1>on like whatever, eighteen years of school right. Then I

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<v Speaker 1>worked in corporate for twelve years, so waking up at

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<v Speaker 1>six o'clock in the morning and going till four or five.

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<v Speaker 1>I was also in extracurriculum activities such as whatever cheerlating track.

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<v Speaker 1>I played the violin. My first job was, um, I was.

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<v Speaker 1>I did a paper out. I was at fifteen years

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<v Speaker 1>old and I had to get a paper out because

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<v Speaker 1>I wanted my own things. So in the eighties and

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<v Speaker 1>the nineties, I'm aging myself here. Um. One of the

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<v Speaker 1>cool things was to have your own phone right in

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<v Speaker 1>your bedroom, in your bedroom that is not a cell phone,

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<v Speaker 1>like a phone that was like connected to the wall

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<v Speaker 1>right with the caller I d But in order for

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<v Speaker 1>me to get that that phone, I had to work

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<v Speaker 1>for it. Right. It wasn't attached to my my family's

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<v Speaker 1>phone line, like I had my own phone number as

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<v Speaker 1>a teenage girl. Oh that's a big deal, A huge deal.

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<v Speaker 1>So what are they like answering? You know, back in

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<v Speaker 1>the day, they would just you know, everyone would answer

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<v Speaker 1>phone hello, Hello, Hello, and you'll be like mom, my

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<v Speaker 1>got it like one of those and you're like, I'm

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<v Speaker 1>done with this. I'm dealing with it. And then your

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<v Speaker 1>parents were like, get you know, if you want a phone,

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<v Speaker 1>you better you gotta get a job, whether it's babysitting. Yeah,

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<v Speaker 1>but I was always um wanted to be like independent,

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<v Speaker 1>if you will. So first job, age of fifteen, And

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<v Speaker 1>I'm gonna circle back to how we got to Black

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<v Speaker 1>Girl's Sunsteen because all of these things that I'm sharing

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<v Speaker 1>with you is part of the journey, right, So, first

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<v Speaker 1>of all, having a job at the age of fifteen

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<v Speaker 1>is huge sacrifice, especially as as a teenager. And if

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<v Speaker 1>your job started at three o'clock in the morning, that

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<v Speaker 1>means you can't have sleepovers like that's important for teenagers,

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<v Speaker 1>especially teenage girls. But it also sounds like you're very

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<v Speaker 1>popular because you you needed this phone, so you're popular

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<v Speaker 1>giving up your right. I don't know how do you

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<v Speaker 1>define popular? Well, did you have a bunch of friends? No,

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<v Speaker 1>I like a few friends, but I was on cheer leading.

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<v Speaker 1>I don't know. Popular weird, that's weird. That term popular

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<v Speaker 1>was weird. But you did sacrifice, Yes, I did sacrifice.

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<v Speaker 1>I did sacrifice, like not being able to go to

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<v Speaker 1>those parties, not being able to sleep over and um

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<v Speaker 1>having to roll up papers in the rain and deliver them.

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<v Speaker 1>And then also like how do you get subscriptions to

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<v Speaker 1>how do you get new customers? So that's where the

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<v Speaker 1>salesmanship came in and that's how I learned. So anyway,

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<v Speaker 1>fast forward to being in Los Angeles. UM, I said,

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<v Speaker 1>you know what, I'm gonna take this time because I

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<v Speaker 1>didn't have a job, I didn't have anything I wanted

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<v Speaker 1>to do. But at this point, you quit Corporate America.

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<v Speaker 1>I'm just curious, what is your thought process when you're

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<v Speaker 1>deciding to quit, because it sounds like you're a clean slate.

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<v Speaker 1>You moved to l a clean slate, So what is

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<v Speaker 1>the triggering moment where you're like, I want to break.

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<v Speaker 1>I felt like I've done everything I needed to do

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<v Speaker 1>in Miami. I wanted to change the pace, different scenery.

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<v Speaker 1>It was time to go. I finished what I was doing,

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<v Speaker 1>And maybe I shouldn't even have stayed that long, right

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<v Speaker 1>because I went to Miami to do my masters and

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<v Speaker 1>I found a job, So it was just like okay,

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<v Speaker 1>like continue on the path. Like I still don't think

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<v Speaker 1>that Los Angeles is a final stop for me. Oh okay, okay,

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<v Speaker 1>the story is gonna get I'm just open and I'm

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<v Speaker 1>just open to to always expanding and building and trying

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<v Speaker 1>new things. But now, when you're moving to l A,

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<v Speaker 1>you're leaving stability at this point, so too, well, I'm

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<v Speaker 1>curious you're leaving stability, right, I don't if I'll be

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<v Speaker 1>leaving it. It was just like a piece, like a

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<v Speaker 1>like a like a stopping point. Um, so I can

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<v Speaker 1>always come back. Yeah. I go to New York very often.

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<v Speaker 1>I go to South Florida, Miami very often. M Yeah,

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<v Speaker 1>so I don't think I'm leaving anything behind. It was

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<v Speaker 1>just kind of like a touch point. Yeah. Yeah, I

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<v Speaker 1>made my mark, penetrated the market, you know, cultivated great relationships,

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<v Speaker 1>and built black Girl's suncreen here. So now what if

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<v Speaker 1>we have a team in Texas or a team anywhere

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<v Speaker 1>in the country. That's how I see that. Well, let's

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<v Speaker 1>start trying to whip up some of this dish. And

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<v Speaker 1>I'm imagining this dish only takes like five minutes. You're

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<v Speaker 1>just heating it or what how do you do this? All? Right,

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<v Speaker 1>so we have our boiling water. It's not boiling, So

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<v Speaker 1>let's turn this on. So I'm a non cooker, and

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<v Speaker 1>that's why this is one of my favorite dishes a

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<v Speaker 1>because I don't cook right, and it's just something really easy. Yes,

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<v Speaker 1>all right, so and watch how because it gets hot?

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<v Speaker 1>Yeah yeah. So we got um two pots, one of

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<v Speaker 1>them that will be boiling water and then the other

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<v Speaker 1>one where we're gonna put the beans. So um, early

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<v Speaker 1>eighties nineties dated we did not have like to flip, right,

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<v Speaker 1>So that's good that it's just kind of like a

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<v Speaker 1>regular like can just pop that open. There a lot

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<v Speaker 1>of juice, but will make you someone's gonna pour the

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<v Speaker 1>beans you Okay, I think this dish was less than

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<v Speaker 1>ten dollars. It was definitely less and I don't want

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<v Speaker 1>to say it was less than four dollars, uh, depending

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<v Speaker 1>on exactly I was gonna say, depending on my hot dogs,

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<v Speaker 1>Like I could have really came up. If I wanted

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<v Speaker 1>a dollar store, this would have been a two dollar mail.

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<v Speaker 1>So while those heat up, um, and I'll i'll help

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<v Speaker 1>keep a close eye. And the water has to boil

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<v Speaker 1>before you put the hot dogs in. Some people put

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<v Speaker 1>that dog in the water while boils. I would literally

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<v Speaker 1>watched my husband boil spaghetti and he put the spaghetti

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<v Speaker 1>in the water before the water boiled. And I've never

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<v Speaker 1>seen that done. Needless to say, it came out as spaghetti.

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<v Speaker 1>But I would never authorize that. So now I ask.

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<v Speaker 1>So I've been eating this meal since. UM. I can

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<v Speaker 1>remember as a little girl being from upstate New York. Newburgh.

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<v Speaker 1>UM is a place where you must leave if you

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<v Speaker 1>have any aspiration of being anything. You know. I grew

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<v Speaker 1>up in the early eighties, um, and that was like

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<v Speaker 1>the crack academic um. And um. There wasn't much happening

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<v Speaker 1>in Newburgh, so if you had like a decent job,

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<v Speaker 1>you would have to travel down to Manhattan, UM, take

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<v Speaker 1>the train and you know, find work. Um. So this

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<v Speaker 1>meal was very affordable for my family. I am the

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<v Speaker 1>oldest of six. Yep. That's also why you want another

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<v Speaker 1>phone line. Four. There were four of us in one

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<v Speaker 1>household and then the other two in another household. So

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<v Speaker 1>my parents, Um, we're both in the military. So I

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<v Speaker 1>was born in Fort Knox, Kentucky. My parents were only

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<v Speaker 1>married for one year and got divorce, but at we

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<v Speaker 1>stay they were married, and UM, I grew up on

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<v Speaker 1>my mom's side. But there are six of us, so anyway,

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<v Speaker 1>my mother had to feed you know, four of us

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<v Speaker 1>with not much means honestly, um, not that she was

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<v Speaker 1>a young mom. It was just kind of like she

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<v Speaker 1>had to do what she do what she could. Um,

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<v Speaker 1>and this was just our go to meal. Um. Hamburger

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<v Speaker 1>helper was another go to meal. UM. We also love

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<v Speaker 1>like grits and eggs, um and bacon for for breakfast.

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<v Speaker 1>I can't say that word. It's really bizarre, but I can't.

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<v Speaker 1>So um. You know, the thing is like I took

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<v Speaker 1>this meal all the way through college because it was

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<v Speaker 1>just something that reminded me of like being home and

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<v Speaker 1>like feeling safe and just affordable and good. Yeah, and

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<v Speaker 1>it didn't. It never gave you the instinct so like

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<v Speaker 1>you know, I know, on eating well broke, we call

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<v Speaker 1>these dishes like broke dishes, but you didn't ever feel like, oh,

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<v Speaker 1>I'm eating this broke dish. She felt like this was

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<v Speaker 1>like a homely this was your comfort meal per se. Yeah,

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<v Speaker 1>you know, broke is a perspective because um, although um,

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<v Speaker 1>we didn't have much when we were coming up, it

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<v Speaker 1>didn't feel like we didn't not have much compared to

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<v Speaker 1>you know, are my peers like people in my class, like,

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<v Speaker 1>you know, they might have new sneakers, you know whatever,

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<v Speaker 1>three or four times a year. My new sneakers might

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<v Speaker 1>just come like in the beginning of the year for

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<v Speaker 1>for school. So um. But my grandparents they taught us

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<v Speaker 1>to have pride, you know, to keep our things nice

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<v Speaker 1>and clean. Um. So it didn't feel like we were

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<v Speaker 1>you know, broke if you will. It just felt like

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<v Speaker 1>like this is what we have for the time being.

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<v Speaker 1>And broke is a mindset. Um. So if you're feeling like, hey,

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<v Speaker 1>I'm down and out, I don't I don't have any money, Um,

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<v Speaker 1>in my situation isn't going to change. I think that

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<v Speaker 1>that is that is the definition of broke. It's not

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<v Speaker 1>just monetary thing. So even today, like I choose to

0:11:53.360 --> 0:11:56.120
<v Speaker 1>eat this meal, but it is a choice. Yeah, it's

0:11:56.120 --> 0:11:58.280
<v Speaker 1>a choice. As it's definitely a choice because you have

0:11:58.360 --> 0:12:02.040
<v Speaker 1>black Girl sunscreen. And again this is all relative, right

0:12:02.080 --> 0:12:05.720
<v Speaker 1>because is I mean, are we the Muska of the world?

0:12:05.760 --> 0:12:09.560
<v Speaker 1>Are we the um what's this dude from Meta um

0:12:09.640 --> 0:12:13.160
<v Speaker 1>Zuckerberg's of the world, right, Like this is all relative

0:12:13.400 --> 0:12:18.599
<v Speaker 1>because that money and our money is we were broke. Yeah.

0:12:19.520 --> 0:12:21.240
<v Speaker 1>I was just on the phone call with someone today

0:12:21.280 --> 0:12:23.959
<v Speaker 1>and I no one judged me on this show, but

0:12:24.840 --> 0:12:27.040
<v Speaker 1>I've been going through my own personal But I said

0:12:27.040 --> 0:12:29.640
<v Speaker 1>something like, well, you know, a minimum in l A market,

0:12:29.679 --> 0:12:31.320
<v Speaker 1>I have to make like at least a hundred fifty

0:12:31.320 --> 0:12:32.520
<v Speaker 1>And the guys stopped me and he was like, a

0:12:32.640 --> 0:12:34.559
<v Speaker 1>hundred fifty thousand, and he started laughing. He was like,

0:12:34.600 --> 0:12:37.800
<v Speaker 1>you mean a hundred fifty million, and I said huh,

0:12:37.880 --> 0:12:40.440
<v Speaker 1>And then I said no, facts like you're right, Like,

0:12:40.520 --> 0:12:44.840
<v Speaker 1>why is my my parameter so low? Yo? Not even

0:12:44.840 --> 0:12:46.959
<v Speaker 1>one percent of the population of the United States makes

0:12:46.960 --> 0:12:50.600
<v Speaker 1>a hundred thousand dollars. But that's a real statue, that's

0:12:50.600 --> 0:12:54.520
<v Speaker 1>a real statu Yes, So again, it's all relative. It's

0:12:54.640 --> 0:12:57.079
<v Speaker 1>relative on where you live, you know, how you spend

0:12:57.080 --> 0:13:01.640
<v Speaker 1>your money. All of that six figures for a person

0:13:01.800 --> 0:13:04.960
<v Speaker 1>is is an accomplishment. Yeah, except for in l A.

0:13:05.080 --> 0:13:08.760
<v Speaker 1>It feels like because this is this is this is

0:13:08.840 --> 0:13:10.880
<v Speaker 1>La La ly and then you have to understand that,

0:13:11.440 --> 0:13:14.400
<v Speaker 1>and it's it's hard to remain ground it here because

0:13:14.440 --> 0:13:17.640
<v Speaker 1>when you drive around and you see t G wagons

0:13:18.320 --> 0:13:20.800
<v Speaker 1>and everyone has a test, You're like, oh shit, what

0:13:20.840 --> 0:13:22.719
<v Speaker 1>am I doing wrong? Am I doing something wrong? Or

0:13:22.720 --> 0:13:24.080
<v Speaker 1>what am I not doing right? And how do I

0:13:24.120 --> 0:13:27.640
<v Speaker 1>get that? It's all about your mindset. Though. Speaking of mindset,

0:13:27.640 --> 0:13:30.320
<v Speaker 1>I want to circle back to you at Corporate America. Yep,

0:13:30.880 --> 0:13:33.520
<v Speaker 1>you have a graduate degree. Clear, I'm gonna just assume

0:13:33.559 --> 0:13:37.040
<v Speaker 1>you're making great money, You're moving up the corporate ladder.

0:13:37.240 --> 0:13:40.640
<v Speaker 1>You decide you want to exit. What is the reason

0:13:40.679 --> 0:13:45.120
<v Speaker 1>you wanted to exit? Um? I felt like I learned

0:13:45.679 --> 0:13:49.679
<v Speaker 1>a lot from my corporate positions, and I felt like, um,

0:13:49.840 --> 0:13:52.079
<v Speaker 1>there was nothing more for me to do there. M

0:13:52.640 --> 0:13:56.520
<v Speaker 1>So she's adding sugar to the thing. I sure, I am.

0:13:56.559 --> 0:14:00.280
<v Speaker 1>We're gonna sweet it even more. A lot of then was.

0:14:00.440 --> 0:14:02.920
<v Speaker 1>And I used white sugar because that's what it was

0:14:03.000 --> 0:14:05.480
<v Speaker 1>in the eighties and not brown sugar. It wasn't brown.

0:14:05.679 --> 0:14:07.320
<v Speaker 1>It wasn't brown sugar. So now when you make it

0:14:07.360 --> 0:14:09.440
<v Speaker 1>to use brown sugar, do you still use white? Um?

0:14:09.480 --> 0:14:11.880
<v Speaker 1>I still use white. I use white sugar actually for everything,

0:14:11.920 --> 0:14:14.640
<v Speaker 1>and um, people on me like why are you using

0:14:14.720 --> 0:14:17.000
<v Speaker 1>And I did not have a wooden spoon. Also, I

0:14:17.000 --> 0:14:19.880
<v Speaker 1>would just probably shake it up or use a metal spoon.

0:14:20.320 --> 0:14:23.600
<v Speaker 1>It is what it is, right, Um. So you know,

0:14:24.280 --> 0:14:28.160
<v Speaker 1>transitioning out of corporate was a realization of Hey, like

0:14:28.320 --> 0:14:32.720
<v Speaker 1>I learned some valuable Um, I had some valuable takeaways

0:14:32.760 --> 0:14:35.520
<v Speaker 1>from from that position, and it helped me to where

0:14:35.520 --> 0:14:38.320
<v Speaker 1>I am today in terms of how to run my business,

0:14:38.320 --> 0:14:41.800
<v Speaker 1>how to establish different departments, how to hire, how to

0:14:41.840 --> 0:14:45.160
<v Speaker 1>build corporate culture. So it wasn't that, hey, I have

0:14:45.320 --> 0:14:48.200
<v Speaker 1>this awesome idea for a product, because that's that's just

0:14:48.280 --> 0:14:49.760
<v Speaker 1>one piece of it, but how do you run? How

0:14:49.760 --> 0:14:52.160
<v Speaker 1>do you run the business? So you were able to

0:14:52.200 --> 0:14:54.560
<v Speaker 1>get that experience. So it sounds like while you were there,

0:14:54.720 --> 0:14:57.840
<v Speaker 1>you looked at your job is more of almost like

0:14:57.880 --> 0:15:00.800
<v Speaker 1>another form of education. You are just trying to catch

0:15:00.840 --> 0:15:05.040
<v Speaker 1>a check. You were over there like observing absolutely and

0:15:05.200 --> 0:15:07.160
<v Speaker 1>um the space that I was in you had to

0:15:07.200 --> 0:15:09.840
<v Speaker 1>be a top performer. And what that meant was you

0:15:09.840 --> 0:15:12.360
<v Speaker 1>had to perform at a high level in all aspects.

0:15:12.360 --> 0:15:16.160
<v Speaker 1>So there was different like measurables, whether it's like customer

0:15:16.200 --> 0:15:20.480
<v Speaker 1>service or sales, or retaining employees, recruiting employees, you know,

0:15:20.520 --> 0:15:23.280
<v Speaker 1>gaining accounts. So if you were like in the top

0:15:23.320 --> 0:15:25.840
<v Speaker 1>of kind of like your class and like you would

0:15:25.880 --> 0:15:29.000
<v Speaker 1>always not advance, but you were doing well. But if

0:15:29.000 --> 0:15:30.600
<v Speaker 1>you were in the bottom of your job was in

0:15:30.680 --> 0:15:35.800
<v Speaker 1>jeopardy of getting termed. UM. So it taught me like

0:15:35.880 --> 0:15:38.520
<v Speaker 1>I was always competitive, but this is not a different

0:15:38.640 --> 0:15:41.600
<v Speaker 1>This is not a different level. Right. You're competing against whoever,

0:15:41.800 --> 0:15:46.040
<v Speaker 1>people you don't know, for money, for bragging, race, for promotability,

0:15:46.760 --> 0:15:49.560
<v Speaker 1>and um, I've just learned a lot from that space.

0:15:49.600 --> 0:15:52.560
<v Speaker 1>I have nothing bad to say about my corporate experience,

0:15:53.200 --> 0:15:56.120
<v Speaker 1>um at all. And again, like I wouldn't be here

0:15:56.560 --> 0:15:59.720
<v Speaker 1>if it wasn't for those things. Now, while it was

0:15:59.760 --> 0:16:05.240
<v Speaker 1>a corporate I also wasn't rolled into a pH d program. Um.

0:16:05.320 --> 0:16:08.000
<v Speaker 1>So one of my goals in life is to become

0:16:08.040 --> 0:16:13.360
<v Speaker 1>a doctor, a professor if you will. And I had

0:16:13.440 --> 0:16:17.200
<v Speaker 1>to transition out that as well because it was a

0:16:17.240 --> 0:16:21.280
<v Speaker 1>lot it was corporate PhD and then Black Girls sunscreen.

0:16:21.840 --> 0:16:24.520
<v Speaker 1>So you're working on a Black Girl sunscreen this whole time, Um,

0:16:24.600 --> 0:16:27.520
<v Speaker 1>not the whole time two thousands in fifteen SI. So

0:16:27.560 --> 0:16:31.240
<v Speaker 1>I transitioned out of the one job after like whatever

0:16:31.520 --> 0:16:34.320
<v Speaker 1>ten years, moved to Los Angeles and then I mean,

0:16:34.520 --> 0:16:37.240
<v Speaker 1>your money kind of runs out, of course. So I

0:16:37.440 --> 0:16:39.760
<v Speaker 1>didn't work for four months, best four months of my life.

0:16:39.800 --> 0:16:41.360
<v Speaker 1>And that's how I came up with the concept the

0:16:41.360 --> 0:16:44.400
<v Speaker 1>Black Girls Sunscreen because I had the freedom to let

0:16:44.440 --> 0:16:47.280
<v Speaker 1>my mind just run wild, right, So when people go

0:16:47.320 --> 0:16:49.600
<v Speaker 1>on vacation from their jobs, it's kind of like, oh,

0:16:49.680 --> 0:16:53.360
<v Speaker 1>all right, I have seven days off, great, like disconnect,

0:16:53.480 --> 0:16:56.160
<v Speaker 1>do whatever you want. But guess what on that if day,

0:16:56.480 --> 0:17:00.160
<v Speaker 1>you're back at work. So when you take time them

0:17:00.160 --> 0:17:03.040
<v Speaker 1>all four months, five months, there is no like, oh, shift,

0:17:03.040 --> 0:17:05.640
<v Speaker 1>I gotta go back. You're just doing whatever you do.

0:17:06.119 --> 0:17:08.439
<v Speaker 1>And I've never had that freedom before because I've been

0:17:08.480 --> 0:17:12.520
<v Speaker 1>so structured school, school work, you know what I mean.

0:17:12.600 --> 0:17:17.800
<v Speaker 1>Like up at six bed eleven twelve repeat, coming to

0:17:17.840 --> 0:17:19.919
<v Speaker 1>Los Angeles, who was like, la la la la la

0:17:20.320 --> 0:17:23.280
<v Speaker 1>la la la la la. Yeah, I don't have ship

0:17:23.320 --> 0:17:25.120
<v Speaker 1>to do today. I'm going to do yoga. I'm gonna

0:17:25.119 --> 0:17:29.320
<v Speaker 1>go to Balwa Hills and and take a hike. Um,

0:17:29.480 --> 0:17:34.320
<v Speaker 1>I'm gonna walk my dog. I'm gonna just be aimlessly like, oh,

0:17:34.520 --> 0:17:37.359
<v Speaker 1>buildings are pretty. And that's when I was able to

0:17:37.480 --> 0:17:39.480
<v Speaker 1>like just think of different ideas. I have a lot

0:17:39.520 --> 0:17:43.679
<v Speaker 1>of ideas always, and my friends would ask me like, hey,

0:17:43.920 --> 0:17:46.280
<v Speaker 1>we see here out in the sun pretty often, like

0:17:46.320 --> 0:17:49.320
<v Speaker 1>are you protecting your skin? And my my response was

0:17:49.359 --> 0:17:52.480
<v Speaker 1>like do you see the sun screens that on the market,

0:17:52.480 --> 0:17:55.480
<v Speaker 1>and do you see my complexion? And they're like, yeah,

0:17:55.880 --> 0:17:59.640
<v Speaker 1>but you should probably do something about that because you're

0:17:59.640 --> 0:18:02.320
<v Speaker 1>gonna be And they would say like, oh, let's go

0:18:02.320 --> 0:18:04.680
<v Speaker 1>to this rooftop party or let's go to the beach,

0:18:04.680 --> 0:18:08.320
<v Speaker 1>and I'm like, okay, so we need an umbrella or

0:18:08.440 --> 0:18:11.560
<v Speaker 1>I need it any because I'm not getting darker and

0:18:11.600 --> 0:18:13.760
<v Speaker 1>I don't want to burn. And that's what your friends

0:18:13.760 --> 0:18:16.879
<v Speaker 1>were saying. They would ask me put on sunscreen because

0:18:16.880 --> 0:18:19.919
<v Speaker 1>I have a very day, verst group of friends that

0:18:20.040 --> 0:18:23.119
<v Speaker 1>do wear sunscreen, right, and they're not all my complexion,

0:18:23.520 --> 0:18:27.200
<v Speaker 1>and I would be very hesitant, but Legit paid twenty

0:18:27.200 --> 0:18:29.399
<v Speaker 1>five dollars for an umbrella because I didn't want to

0:18:29.400 --> 0:18:33.080
<v Speaker 1>get darker, and that was my own security, Like I'm

0:18:33.119 --> 0:18:36.879
<v Speaker 1>a dark skinned woman, what does that mean to get darker?

0:18:37.160 --> 0:18:39.520
<v Speaker 1>And why don't I want to get darker? And that

0:18:39.520 --> 0:18:42.960
<v Speaker 1>that wasn't beautiful in society in two thousand and fifteen. No,

0:18:43.080 --> 0:18:45.919
<v Speaker 1>it wasn't, not, not at all. I don't know if

0:18:45.920 --> 0:18:49.159
<v Speaker 1>one hund dogar was enough for you. But you got

0:18:49.240 --> 0:18:52.320
<v Speaker 1>to cut this up in there, okay, And then we're

0:18:52.320 --> 0:18:54.680
<v Speaker 1>gonna add more sugar because I'm a sugar fanatic kind

0:18:54.680 --> 0:18:58.360
<v Speaker 1>of sugar. I'm a sugar person too. So you're you're

0:18:58.400 --> 0:19:01.240
<v Speaker 1>out there, your friends are like, hey, you know you

0:19:01.280 --> 0:19:05.160
<v Speaker 1>should be wearing sunscreen, and then you're doing all these

0:19:05.160 --> 0:19:07.680
<v Speaker 1>things to protect your skin, but you're not wearing sunscreen,

0:19:07.800 --> 0:19:11.360
<v Speaker 1>essentially negative. We didn't. So first, first off, black people

0:19:11.400 --> 0:19:15.399
<v Speaker 1>don't grow up with the words suntreen in their house. Um,

0:19:15.440 --> 0:19:19.320
<v Speaker 1>with the notion of wearing sunscreen. Most don't anyway, And um,

0:19:19.359 --> 0:19:24.320
<v Speaker 1>we have been taught that melanin is built into our skin. Yeah,

0:19:24.560 --> 0:19:28.920
<v Speaker 1>that melanine is our protector. It's our superpower. So why

0:19:28.920 --> 0:19:31.680
<v Speaker 1>are we taking away our superpower? Right? Like that's the

0:19:31.760 --> 0:19:35.639
<v Speaker 1>feedback today that we would get as a corporation, like

0:19:35.680 --> 0:19:38.040
<v Speaker 1>why are you doing this? Not so much anymore, they

0:19:38.119 --> 0:19:40.760
<v Speaker 1>still say it today. Of course, there's always gonna be

0:19:41.080 --> 0:19:42.800
<v Speaker 1>I'm not gonna lie. I was that girl that would

0:19:42.800 --> 0:19:44.600
<v Speaker 1>be like people be like, do you wear sunscreen? But

0:19:44.680 --> 0:19:49.040
<v Speaker 1>like I'm black? What what? But every once in a while,

0:19:50.160 --> 0:19:52.159
<v Speaker 1>like my nose would burn, you know, it would be

0:19:52.200 --> 0:19:54.800
<v Speaker 1>like every other year hit or miss I would get

0:19:54.800 --> 0:20:00.280
<v Speaker 1>a burn, but burn when my skin started appealing off.

0:20:01.040 --> 0:20:03.520
<v Speaker 1>So that means it was too late, right. So so

0:20:03.520 --> 0:20:06.720
<v Speaker 1>if that's another thing you got, you got sunburned, you

0:20:06.760 --> 0:20:08.639
<v Speaker 1>didn't know what was sunburn had on and then you know,

0:20:08.800 --> 0:20:10.800
<v Speaker 1>started to peel or whatever part of your body started

0:20:10.800 --> 0:20:13.480
<v Speaker 1>to peel, and you're like, oh, crap, I have to burn.

0:20:14.960 --> 0:20:16.879
<v Speaker 1>I had no idea it was possible. And that's the

0:20:16.960 --> 0:20:22.440
<v Speaker 1>disconnect between you know, professionals, industry, health care professionals, and

0:20:22.600 --> 0:20:26.000
<v Speaker 1>our population is that it's not caught until it's too late.

0:20:26.640 --> 0:20:30.280
<v Speaker 1>So that's why there hasn't been marketing or communication to

0:20:30.680 --> 0:20:34.640
<v Speaker 1>people of color because it's detected at later stages. Yes,

0:20:35.240 --> 0:20:38.040
<v Speaker 1>and then I did realize for the first time ever

0:20:38.080 --> 0:20:41.919
<v Speaker 1>in my life. Shout outs to Kidding's wife Asia, she

0:20:42.040 --> 0:20:44.280
<v Speaker 1>owns a uh smooth skin lounge, And I want to

0:20:44.280 --> 0:20:46.480
<v Speaker 1>get my first facial, and you know, I asked what

0:20:46.560 --> 0:20:49.560
<v Speaker 1>was your age? It was like a couple of weeks ago.

0:20:52.720 --> 0:20:55.359
<v Speaker 1>Seven seven. There's no judgment, but listen to that, and

0:20:55.400 --> 0:20:59.439
<v Speaker 1>you got your first facial at have you been to

0:20:59.480 --> 0:21:03.399
<v Speaker 1>the dermot oologist before? No? Okay, So this is an

0:21:03.400 --> 0:21:06.800
<v Speaker 1>issue within our community that people of color are not

0:21:06.880 --> 0:21:09.920
<v Speaker 1>going to the dermatologists. They're not having annual check ins

0:21:09.960 --> 0:21:12.679
<v Speaker 1>in terms of like full body skin. Right, We're not

0:21:12.720 --> 0:21:15.879
<v Speaker 1>taking care of our skin the same way of our lighters.

0:21:15.960 --> 0:21:18.560
<v Speaker 1>Can counterparts. And this is why Black Girls sun Screen

0:21:18.640 --> 0:21:21.159
<v Speaker 1>exists because we're here to talk about the y y

0:21:21.200 --> 0:21:24.720
<v Speaker 1>wise instead of the bye bye byes. So like, set

0:21:24.760 --> 0:21:30.680
<v Speaker 1>aside suncare, right, think about your skin, exfoliating, moisturizing, toning.

0:21:31.080 --> 0:21:32.680
<v Speaker 1>There's so many things that you need to take care of.

0:21:32.760 --> 0:21:36.000
<v Speaker 1>You look fantastic. Right, We're not gonna give you thirty seven.

0:21:36.000 --> 0:21:38.840
<v Speaker 1>We're gonna we're gonna we're gonna backwards aids you to

0:21:38.960 --> 0:21:42.920
<v Speaker 1>twenty seven. Right, because you do have melonated skin. Typically

0:21:42.960 --> 0:21:45.880
<v Speaker 1>our skin doesn't wrinkle, it will start to drop before anything.

0:21:46.359 --> 0:21:50.880
<v Speaker 1>But let's say you catch that pre and you're like, hey,

0:21:50.880 --> 0:21:53.400
<v Speaker 1>I got my skin care regiment, and then you're adding SPF,

0:21:53.640 --> 0:21:56.960
<v Speaker 1>you're gonna be fifty looking like your third five. Yeah. Well,

0:21:57.000 --> 0:21:59.480
<v Speaker 1>one of the things I realized at the when I

0:21:59.520 --> 0:22:02.600
<v Speaker 1>got the face so was the number one recommendation was

0:22:02.920 --> 0:22:05.600
<v Speaker 1>where sunscreen every day? And I was like every day,

0:22:05.760 --> 0:22:09.040
<v Speaker 1>they were like every day where sunscreen? And I was sure,

0:22:10.200 --> 0:22:11.919
<v Speaker 1>I'll do a little bit more sugar a little bit

0:22:12.000 --> 0:22:14.840
<v Speaker 1>so I can be like I can experience you. All right, Well,

0:22:14.880 --> 0:22:20.240
<v Speaker 1>here's my dish, here's what it looks like. Sugar topped delicious,

0:22:22.280 --> 0:22:25.520
<v Speaker 1>got it got it. Now, let's try it. It's gonna

0:22:25.520 --> 0:22:29.639
<v Speaker 1>taste like hot dog and beans, beanies and whenies. You

0:22:29.680 --> 0:22:31.960
<v Speaker 1>know what. I like it. I didn't even mix the sugar,

0:22:32.040 --> 0:22:35.360
<v Speaker 1>and I like the little pasty sugar frosting. I mean,

0:22:35.400 --> 0:22:37.320
<v Speaker 1>I don't know if you just would have fourk course boom,

0:22:37.320 --> 0:22:39.160
<v Speaker 1>but I'm gonna do it a four. Yeah, I'm doing

0:22:39.200 --> 0:22:42.760
<v Speaker 1>my work. It's delicious. M I love this dish. This

0:22:42.800 --> 0:22:46.000
<v Speaker 1>dish can't grow old. So that is a turkey hot

0:22:46.000 --> 0:22:48.800
<v Speaker 1>dog and I've never had a turkey hot dog ever. Um.

0:22:49.000 --> 0:22:54.600
<v Speaker 1>And also, turkey was not available in the eighties, so

0:22:54.600 --> 0:22:57.040
<v Speaker 1>it wasn't like turkey bacon, turkey hot dogs. It was

0:22:57.080 --> 0:23:00.199
<v Speaker 1>not turkey burgers. It was none of those things. Like so,

0:23:00.320 --> 0:23:12.080
<v Speaker 1>food has evolved, just like everything else. At thirty eight,

0:23:12.080 --> 0:23:15.199
<v Speaker 1>I'm just now realizing how important sunscreen is, which as

0:23:15.200 --> 0:23:20.000
<v Speaker 1>a testament, and I still occasionally make the joke that, hey,

0:23:20.040 --> 0:23:23.480
<v Speaker 1>I'm black, what do I need sunscreen for? So you

0:23:23.680 --> 0:23:27.520
<v Speaker 1>are facing this celemma, and I'm trying to corner you

0:23:27.560 --> 0:23:31.040
<v Speaker 1>into figuring out you face the cellamma, you realize that

0:23:31.280 --> 0:23:34.200
<v Speaker 1>when do you realize that there's a space that needs

0:23:34.240 --> 0:23:38.760
<v Speaker 1>filling or a problem that needs addressing. When does this

0:23:38.840 --> 0:23:44.640
<v Speaker 1>epiphany head? After hiking every single day and being beat

0:23:44.640 --> 0:23:48.040
<v Speaker 1>in the head of hey where sunscreen were? Sunscreen? Just

0:23:48.160 --> 0:23:51.760
<v Speaker 1>jumped on onto onto Google and putting keywords such as,

0:23:52.200 --> 0:23:54.879
<v Speaker 1>you know, sunscreen for Melania skin and sunscreen for black girl,

0:23:54.920 --> 0:23:58.320
<v Speaker 1>sunscreen for brown girls, sunscreen for dark complexions, and came

0:23:58.400 --> 0:24:01.480
<v Speaker 1>up just underwhelmed. Um. So there was nothing on the

0:24:01.520 --> 0:24:04.400
<v Speaker 1>market that spoke to me. Of course there are products

0:24:04.400 --> 0:24:09.080
<v Speaker 1>that say, hey, sunscreen for all, but like, it wouldn't

0:24:09.119 --> 0:24:12.479
<v Speaker 1>have worked. So then I had to decide if there

0:24:12.560 --> 0:24:16.080
<v Speaker 1>was something I can do about this white space there,

0:24:16.119 --> 0:24:18.639
<v Speaker 1>if there's something I can do about the information that

0:24:18.720 --> 0:24:21.240
<v Speaker 1>I just found that there's lack of information and a

0:24:21.320 --> 0:24:23.920
<v Speaker 1>lack of product. So I had to determine if I

0:24:23.960 --> 0:24:31.520
<v Speaker 1>had the resources, if I had the confidence. Now confidence

0:24:31.560 --> 0:24:36.480
<v Speaker 1>is a big one. You have an idea, you might

0:24:36.520 --> 0:24:39.560
<v Speaker 1>even have the resources, but like, are you bold enough

0:24:39.600 --> 0:24:44.280
<v Speaker 1>to do this and to name it black girl sunscreen? Um? So,

0:24:44.400 --> 0:24:48.280
<v Speaker 1>once I was able to decide and muster up the courage,

0:24:48.960 --> 0:24:50.920
<v Speaker 1>and I talked to a few people like like, hey,

0:24:51.040 --> 0:24:52.760
<v Speaker 1>what do you think about this? What do you think

0:24:52.800 --> 0:24:56.520
<v Speaker 1>about that? And everyone that just had good spirits and

0:24:56.520 --> 0:24:59.080
<v Speaker 1>good energy. Was like, yes, we had a few naysators,

0:24:59.160 --> 0:25:01.800
<v Speaker 1>even within my s goal. Um, I was like Okay,

0:25:01.840 --> 0:25:05.359
<v Speaker 1>I'm gonna do this and it was like lightning in

0:25:05.400 --> 0:25:09.320
<v Speaker 1>the bottle. So you decide. And then at this point,

0:25:09.320 --> 0:25:13.200
<v Speaker 1>had you gone to a dermatologist, had you get god facials?

0:25:13.200 --> 0:25:15.560
<v Speaker 1>I just want to know, like, okay, okay, So you

0:25:15.560 --> 0:25:19.320
<v Speaker 1>were doing this consistently and being asked all the time

0:25:19.560 --> 0:25:22.720
<v Speaker 1>whether you wear sunscreen. No, I wasn't asked to wear sunscreen.

0:25:23.000 --> 0:25:27.359
<v Speaker 1>Um in my first dermatologist appointment. So I am older

0:25:27.400 --> 0:25:32.600
<v Speaker 1>than you, right, Um, but you would never know, yeah,

0:25:32.680 --> 0:25:38.040
<v Speaker 1>you would not. You look amazing, Thank you. So my

0:25:38.119 --> 0:25:41.800
<v Speaker 1>first dermatologist visit was at the age of twenty five,

0:25:42.920 --> 0:25:45.680
<v Speaker 1>and um, it was just more of like, hey, here's

0:25:45.680 --> 0:25:48.240
<v Speaker 1>how to take care of your skin. SPF was never

0:25:48.280 --> 0:25:52.960
<v Speaker 1>recommended to me. Wow, it's the lack of education. And

0:25:53.000 --> 0:25:56.280
<v Speaker 1>I think studying of a brown skin skin dark skin.

0:25:57.760 --> 0:26:01.120
<v Speaker 1>That's interesting because especially coming from where I just had

0:26:01.480 --> 0:26:06.359
<v Speaker 1>a facial and they're like sps. But but this was yeah,

0:26:06.400 --> 0:26:09.439
<v Speaker 1>this was fifteen years ago. So I just used myself. Right,

0:26:09.840 --> 0:26:13.879
<v Speaker 1>that's amazing. So the conversation has transitioned right now, people

0:26:13.920 --> 0:26:18.200
<v Speaker 1>have started to incorporate it, uh, incorporate SPF into their language.

0:26:19.320 --> 0:26:24.120
<v Speaker 1>And it's also being received from the community. It's not like, no,

0:26:24.240 --> 0:26:27.920
<v Speaker 1>I'm not using this, women are asking about it now.

0:26:28.400 --> 0:26:31.760
<v Speaker 1>I'm I didn't do a lot of research into this,

0:26:31.800 --> 0:26:33.639
<v Speaker 1>but I would imagine you're the first to market when

0:26:33.680 --> 0:26:37.040
<v Speaker 1>it comes to black girls on screen targeted right. So

0:26:37.359 --> 0:26:40.480
<v Speaker 1>you're the first to market, which can be very scary

0:26:40.800 --> 0:26:45.920
<v Speaker 1>because you know, the question is is their market for this? Right?

0:26:46.000 --> 0:26:49.240
<v Speaker 1>That's the immediate question you met with. So how did

0:26:49.280 --> 0:26:52.920
<v Speaker 1>you discover whether the market was there? I mean quick

0:26:52.960 --> 0:26:58.479
<v Speaker 1>math um, So deciding who your total addressable market it's

0:26:58.520 --> 0:27:02.399
<v Speaker 1>called tam um. And you can do by you know,

0:27:02.440 --> 0:27:06.080
<v Speaker 1>figuring out the population of the United States, which is

0:27:06.240 --> 0:27:11.639
<v Speaker 1>fo million people, A lot of people, right, Um of

0:27:11.720 --> 0:27:13.720
<v Speaker 1>us are black. Fourteen percent of us are black, Right,

0:27:14.240 --> 0:27:17.439
<v Speaker 1>So that brings us down to about four million people. Okay,

0:27:17.520 --> 0:27:20.560
<v Speaker 1>black people. Then you say, all right, half of those

0:27:20.600 --> 0:27:25.400
<v Speaker 1>people are women. So now we're at twenty million potential customers.

0:27:25.760 --> 0:27:28.679
<v Speaker 1>How many of those customers do we need to be successful?

0:27:29.600 --> 0:27:32.680
<v Speaker 1>That's how I determined if this made sense or not

0:27:32.800 --> 0:27:37.359
<v Speaker 1>to go to marketing. But now you're also faced with

0:27:37.480 --> 0:27:40.800
<v Speaker 1>one other question, because yes, you have the market, but

0:27:40.920 --> 0:27:43.240
<v Speaker 1>the market has been sold a bad bill of goods,

0:27:43.359 --> 0:27:47.760
<v Speaker 1>right because through culturally we're taught oh we're melani. So

0:27:47.800 --> 0:27:52.000
<v Speaker 1>now you have this obstacle, right you have to overcome.

0:27:52.400 --> 0:27:54.680
<v Speaker 1>So what is your thought You're like, well, we're gonna

0:27:55.520 --> 0:27:59.040
<v Speaker 1>obviously the name was brilliant, but what was your thought

0:27:59.080 --> 0:28:03.880
<v Speaker 1>were not or not that was? Yeah? What was your

0:28:03.920 --> 0:28:07.280
<v Speaker 1>thought process though? Going Okay, we have this huge demo,

0:28:07.320 --> 0:28:10.200
<v Speaker 1>but this demo has been lied to four years, even

0:28:10.280 --> 0:28:12.600
<v Speaker 1>me myself. You know, you said you went to the

0:28:12.640 --> 0:28:17.160
<v Speaker 1>German college. They basically they didn't have the education to support.

0:28:17.640 --> 0:28:21.520
<v Speaker 1>So what was your like thought process going in like okay,

0:28:21.560 --> 0:28:23.800
<v Speaker 1>not not only do we have a product that's viable,

0:28:23.840 --> 0:28:26.400
<v Speaker 1>that has a market, but the market has now been

0:28:28.400 --> 0:28:32.240
<v Speaker 1>they have been misinformed. So how do you go? How

0:28:32.280 --> 0:28:35.199
<v Speaker 1>do you do you get what I'm trying to write, like,

0:28:35.400 --> 0:28:37.479
<v Speaker 1>how do we get over that? That obstacle? Um, it's

0:28:37.560 --> 0:28:40.000
<v Speaker 1>just something that we think about today, and you know,

0:28:40.040 --> 0:28:41.880
<v Speaker 1>it's all about the y y y not to buy

0:28:41.960 --> 0:28:44.080
<v Speaker 1>bye By and to educate and to get to the

0:28:44.440 --> 0:28:47.800
<v Speaker 1>to the folks that are at least open minded. That's

0:28:47.800 --> 0:28:50.240
<v Speaker 1>who we want to speak to. Not necessarily people that

0:28:50.240 --> 0:28:53.240
<v Speaker 1>are like f sunscreen, I don't need it. Our ancestors

0:28:53.320 --> 0:28:57.160
<v Speaker 1>never board. That's literally our biggest competitor. Literally, our biggest

0:28:57.160 --> 0:28:59.280
<v Speaker 1>competitor are people that like, hey, I don't want to

0:28:59.280 --> 0:29:02.640
<v Speaker 1>wear it. Not other sunscreen brands. Think about that, right,

0:29:04.080 --> 0:29:07.200
<v Speaker 1>I think that, um. Like, So, the number one obstacle

0:29:07.480 --> 0:29:11.960
<v Speaker 1>is the education of sun safety within black and brown

0:29:12.000 --> 0:29:19.520
<v Speaker 1>people period. So we are slowly chipping away. However, it's

0:29:19.600 --> 0:29:24.640
<v Speaker 1>taken more than just Black Girl Sunscreen too continue on

0:29:24.720 --> 0:29:28.680
<v Speaker 1>with the mission and mission and vision. We need other brands,

0:29:28.800 --> 0:29:32.920
<v Speaker 1>we need other advocates to hold hands on Hey, not

0:29:33.120 --> 0:29:37.320
<v Speaker 1>just black people and brown people, all people, because literally

0:29:37.400 --> 0:29:40.959
<v Speaker 1>this is a universal problem. It's not just within our community.

0:29:41.240 --> 0:29:45.320
<v Speaker 1>A lot of people don't wear sunscreen. Yeah, because because

0:29:45.360 --> 0:29:49.040
<v Speaker 1>we're well, it's because we forget. Yeah, we forget, and

0:29:49.120 --> 0:29:52.120
<v Speaker 1>we're also very miss informed. I would imagine why people

0:29:53.280 --> 0:29:57.200
<v Speaker 1>don't forget because they, like I said, the appealing and

0:29:57.240 --> 0:30:00.760
<v Speaker 1>the burns and the red or whatever. But with us,

0:30:00.800 --> 0:30:04.040
<v Speaker 1>because there's no there's not as much I would assume,

0:30:04.080 --> 0:30:11.080
<v Speaker 1>not as much burn the actual but they're also we're

0:30:11.120 --> 0:30:15.280
<v Speaker 1>also overlooking the huge thing of skin cancer. Right, Okay,

0:30:15.320 --> 0:30:19.640
<v Speaker 1>So I think the resounding message here is understanding the

0:30:19.720 --> 0:30:23.800
<v Speaker 1>journey that you're on, not taking nose as final answers.

0:30:23.920 --> 0:30:25.960
<v Speaker 1>And we are about five and a half years old,

0:30:26.440 --> 0:30:29.680
<v Speaker 1>and we've made a lot of traction because we are bold.

0:30:30.800 --> 0:30:34.080
<v Speaker 1>Our name is writing your face, and that was intentional.

0:30:34.520 --> 0:30:36.720
<v Speaker 1>I am proud to be a black woman. I am

0:30:36.760 --> 0:30:40.120
<v Speaker 1>proud UM to be who I am and to represent

0:30:40.840 --> 0:30:43.840
<v Speaker 1>UM a group of people. I don't speak for all,

0:30:43.880 --> 0:30:47.240
<v Speaker 1>but by by no means, but at least I understand

0:30:47.320 --> 0:30:51.040
<v Speaker 1>from the consumer perspective of what we could be looking

0:30:51.080 --> 0:30:54.720
<v Speaker 1>for in a sun screen product. So with that being said,

0:30:54.920 --> 0:30:59.360
<v Speaker 1>UM we secured our first major partnership in two thousand

0:30:59.440 --> 0:31:03.520
<v Speaker 1>and nineteen. UM we are the number one selling sunscreen

0:31:03.600 --> 0:31:09.720
<v Speaker 1>in that retailer. UM UM. I didn't say the name

0:31:09.880 --> 0:31:14.600
<v Speaker 1>until I'll leave it, but what I can say is that, UM.

0:31:14.600 --> 0:31:17.800
<v Speaker 1>You know, our distribution stems across the United States and

0:31:17.880 --> 0:31:24.640
<v Speaker 1>we're in about ten thousand stores and that's accumulation of Target, ALTA, UM, Walgreens,

0:31:24.680 --> 0:31:29.640
<v Speaker 1>and CBS. That's major distribution. Yeah. Yeah, and and scaling

0:31:29.840 --> 0:31:33.320
<v Speaker 1>and scaling meaning you know, just starting from a certain

0:31:33.440 --> 0:31:36.960
<v Speaker 1>number and continuing to climb UM, which means you need

0:31:37.000 --> 0:31:39.680
<v Speaker 1>the capital, which means you need the manpower, which means

0:31:39.720 --> 0:31:42.760
<v Speaker 1>that you need to be organized and um fulfill your

0:31:42.760 --> 0:31:46.000
<v Speaker 1>commitments to whoever it is that you know you're partnering with.

0:31:46.360 --> 0:31:50.240
<v Speaker 1>So there's a lot that I learned very quickly now

0:31:51.600 --> 0:31:53.720
<v Speaker 1>to grow your business from you know what we're talking

0:31:53.720 --> 0:31:58.760
<v Speaker 1>about capital. Um, So the capital piece of it is, uh,

0:31:59.200 --> 0:32:01.800
<v Speaker 1>it's interesting. I hate to use the race card in

0:32:01.840 --> 0:32:04.640
<v Speaker 1>the gender card, but but it's a real thing. Um.

0:32:04.680 --> 0:32:08.600
<v Speaker 1>You know, I could never have walked into a meeting

0:32:08.880 --> 0:32:13.080
<v Speaker 1>with an angel and Lester or a VC fund um

0:32:13.080 --> 0:32:16.720
<v Speaker 1>based off of like concept in a power point whereas

0:32:17.080 --> 0:32:20.240
<v Speaker 1>you know, tech and other folks can say like, hey,

0:32:20.280 --> 0:32:22.920
<v Speaker 1>this is my idea. You know this is a seed round,

0:32:23.000 --> 0:32:26.280
<v Speaker 1>meaning like you know, pre market and get millions of

0:32:26.320 --> 0:32:28.760
<v Speaker 1>dollars black Girls Sunscreen. We had to go in with

0:32:28.920 --> 0:32:34.120
<v Speaker 1>traction um sales numbers, but now you had to get

0:32:34.160 --> 0:32:36.479
<v Speaker 1>distribution to So did you get your distribution and your

0:32:36.480 --> 0:32:40.120
<v Speaker 1>sales numbers first before you actually raised capital? That's crazy?

0:32:40.360 --> 0:32:43.120
<v Speaker 1>So UM, I started Black Girl Sunscreen with like thirty

0:32:43.200 --> 0:32:46.920
<v Speaker 1>three thousand dollars fifty dollars something like that, and that

0:32:47.080 --> 0:32:50.560
<v Speaker 1>was your savings. That was my savings from working in corporate.

0:32:51.800 --> 0:32:55.280
<v Speaker 1>That was a hard journey now, which like because you

0:32:55.320 --> 0:32:59.120
<v Speaker 1>had to use your own capital. Then you built the business,

0:32:59.240 --> 0:33:01.840
<v Speaker 1>you sold, you got your distribution, you got your sales numbers,

0:33:01.880 --> 0:33:04.720
<v Speaker 1>then you went and you've got the capital. Then there's

0:33:05.080 --> 0:33:09.880
<v Speaker 1>plenty of businesses where it's the opposite, and we're still raised.

0:33:09.920 --> 0:33:12.640
<v Speaker 1>So we're going on our second round now to raise

0:33:12.680 --> 0:33:17.000
<v Speaker 1>double digit capital and it's still really hard lessons even

0:33:17.000 --> 0:33:18.920
<v Speaker 1>when all the distribution in sale. Let me tell you,

0:33:18.960 --> 0:33:21.239
<v Speaker 1>let me let me tell you something right now, So

0:33:21.280 --> 0:33:24.400
<v Speaker 1>the top sunscreen brands are like the generic market brands

0:33:24.520 --> 0:33:27.720
<v Speaker 1>right like we all know them that are in every store.

0:33:28.080 --> 0:33:32.680
<v Speaker 1>Black Girls Sunscreen has done an insane job of changing

0:33:32.680 --> 0:33:36.760
<v Speaker 1>the mindset on sun safety and how it's feud and

0:33:36.840 --> 0:33:40.320
<v Speaker 1>even wearing it on a day to day basis. So

0:33:40.400 --> 0:33:44.320
<v Speaker 1>we're coming in with velocity, meaning our cells through numbers

0:33:44.680 --> 0:33:47.240
<v Speaker 1>are like, wait, wait, how much do you sell in

0:33:47.280 --> 0:33:54.680
<v Speaker 1>these stores? And yes, people are they don't believe And

0:33:54.760 --> 0:33:57.680
<v Speaker 1>for me, if you don't believe in that's okay. We

0:33:57.840 --> 0:34:00.800
<v Speaker 1>don't need to be partners, right Like it's like you're

0:34:00.840 --> 0:34:03.480
<v Speaker 1>going out with with a person and they just kind

0:34:03.480 --> 0:34:07.840
<v Speaker 1>of like you, now, we're cool. That's insane out of

0:34:08.200 --> 0:34:10.799
<v Speaker 1>your entire journey with Black Girl Soundscame for the last

0:34:10.800 --> 0:34:12.360
<v Speaker 1>five and a half years, what would you say was

0:34:12.360 --> 0:34:16.080
<v Speaker 1>the hardest feet of your of your entire company. What

0:34:16.200 --> 0:34:18.319
<v Speaker 1>was like the hardest thing where you were like I

0:34:18.400 --> 0:34:21.040
<v Speaker 1>kind of want to quit, or I'm crazy, I'm crazy

0:34:21.040 --> 0:34:24.480
<v Speaker 1>and delusional. No, I don't think I'm crazy or delusional.

0:34:25.320 --> 0:34:29.400
<v Speaker 1>Um I canswer that out loud anyway, right, Well, no,

0:34:29.480 --> 0:34:31.560
<v Speaker 1>because I know as a business owner, like I always

0:34:31.600 --> 0:34:35.319
<v Speaker 1>feel like, oh Colleen, you're tripping, like you're you know,

0:34:35.320 --> 0:34:37.719
<v Speaker 1>maybe you're just crazy, you know, or you're delusional if

0:34:37.719 --> 0:34:40.279
<v Speaker 1>you think you can accomplish this. You've accomplished so many

0:34:40.280 --> 0:34:47.279
<v Speaker 1>amazing milestones that either you're Kanye West or you had

0:34:47.360 --> 0:34:54.680
<v Speaker 1>to have that point of maybe this is um. No,

0:34:55.120 --> 0:34:57.880
<v Speaker 1>I think that I was literally put on this planet

0:34:58.400 --> 0:35:02.600
<v Speaker 1>to make this impact, so um it is all worth

0:35:02.640 --> 0:35:05.279
<v Speaker 1>it to me. But there was never a moment that

0:35:05.360 --> 0:35:09.359
<v Speaker 1>was a little too challenging because you're scaling. No, there

0:35:09.400 --> 0:35:13.160
<v Speaker 1>was no part of the scaling part that was like no, um,

0:35:13.480 --> 0:35:17.440
<v Speaker 1>I think that I think that one of my really

0:35:17.640 --> 0:35:21.319
<v Speaker 1>um my best attributes are keeping composure. There have been

0:35:21.360 --> 0:35:22.799
<v Speaker 1>times where I just kind of want to throw a

0:35:22.800 --> 0:35:25.520
<v Speaker 1>candle against the wall, whether it's deciding on what partner

0:35:25.560 --> 0:35:27.960
<v Speaker 1>to bring on. UM. I mean there are there are

0:35:28.000 --> 0:35:31.160
<v Speaker 1>bad days. There are really bad, bad sheety days. When

0:35:31.160 --> 0:35:34.279
<v Speaker 1>I look at it in from a holistic approach, if

0:35:34.320 --> 0:35:36.279
<v Speaker 1>there's three d and sixty five days in the year,

0:35:36.800 --> 0:35:39.520
<v Speaker 1>and um, only five of them the bad are bad,

0:35:39.840 --> 0:35:42.960
<v Speaker 1>then this is totally worth it. So when when you

0:35:43.040 --> 0:35:45.640
<v Speaker 1>asked me like, hey, what's challenging, I would say currently

0:35:45.680 --> 0:35:49.440
<v Speaker 1>today is really like retaining talent within the company, because

0:35:49.440 --> 0:35:53.239
<v Speaker 1>there's like great resignation of just people just finding out

0:35:53.239 --> 0:35:55.520
<v Speaker 1>like hey, this is truly my passion and not being

0:35:55.560 --> 0:35:59.399
<v Speaker 1>here helping you grow the business or people pretending they

0:35:59.400 --> 0:36:02.200
<v Speaker 1>can do something really well and they can't, and it's

0:36:02.239 --> 0:36:03.960
<v Speaker 1>just kind of like, oh you don't find out until

0:36:04.320 --> 0:36:08.759
<v Speaker 1>you know a days in UM. But that's really the

0:36:09.080 --> 0:36:12.480
<v Speaker 1>challenges now. I think everything else is just really fun,

0:36:12.800 --> 0:36:15.960
<v Speaker 1>really fun. We celebrate, you know, um, all the small

0:36:15.960 --> 0:36:18.760
<v Speaker 1>winds to the big winds, but the small ones equal

0:36:19.239 --> 0:36:22.440
<v Speaker 1>the big ones. UM. I would say that, you know,

0:36:22.640 --> 0:36:26.480
<v Speaker 1>work life balance for me is non existent, um, because

0:36:27.560 --> 0:36:29.960
<v Speaker 1>Black Girls Sunscreen is is who I am and what

0:36:30.000 --> 0:36:36.920
<v Speaker 1>I'm doing. So I'm always thinking about different ideas, product innovation, um, marketing, Like,

0:36:37.000 --> 0:36:39.560
<v Speaker 1>I don't look at anything without a marketing hat. I

0:36:39.640 --> 0:36:42.879
<v Speaker 1>just can't. So when I'm driving, like looking at billboards,

0:36:43.000 --> 0:36:46.480
<v Speaker 1>bus stops, you know, car wraps, I'm just I look

0:36:46.480 --> 0:36:49.520
<v Speaker 1>at what people wear in terms of trends, like you

0:36:49.560 --> 0:36:52.120
<v Speaker 1>know what storeship black Girls sunscreen being it's it's black

0:36:52.200 --> 0:36:56.120
<v Speaker 1>where my mind is? So this is all fun? Yeah?

0:36:56.280 --> 0:36:59.480
<v Speaker 1>So you you're is it safe to say that your

0:36:59.600 --> 0:37:06.080
<v Speaker 1>last vacation was the four months before Black Girls on screen? Uh?

0:37:06.239 --> 0:37:08.680
<v Speaker 1>So I like to do work trips and then a

0:37:08.680 --> 0:37:11.120
<v Speaker 1>little bit of play on the back end of a

0:37:11.160 --> 0:37:15.879
<v Speaker 1>work trip. Okay, but I will have my laptop. I'm accessible,

0:37:16.520 --> 0:37:20.040
<v Speaker 1>So there is no just like disconnect. No, we're we're

0:37:20.040 --> 0:37:24.400
<v Speaker 1>too popping to like just be like I'm out of here. Yeah,

0:37:25.360 --> 0:37:28.520
<v Speaker 1>I love it. I love it. So where do you

0:37:28.560 --> 0:37:33.120
<v Speaker 1>see yourself five years from now? And I feel like

0:37:33.120 --> 0:37:35.759
<v Speaker 1>you've shifted the culture, You've shifted the discussion. So you've

0:37:35.800 --> 0:37:38.920
<v Speaker 1>already done like an amazing job because people are talking

0:37:38.960 --> 0:37:45.080
<v Speaker 1>about screen. Um, just just continuing to play on all

0:37:45.120 --> 0:37:49.760
<v Speaker 1>the piece press podcasts people, Right, but within black Coat, Sunscreen,

0:37:49.800 --> 0:37:52.200
<v Speaker 1>not necessarily in the gritty the nitty gritty of it all,

0:37:52.560 --> 0:37:54.600
<v Speaker 1>in the weeds of it all, but more of like

0:37:54.680 --> 0:37:58.480
<v Speaker 1>you know, higher higher, higher level if you will, okay,

0:37:59.000 --> 0:38:01.560
<v Speaker 1>and then what if vice would you give to an

0:38:01.680 --> 0:38:06.719
<v Speaker 1>entrepreneur that has a similar background from you? What is

0:38:06.760 --> 0:38:11.880
<v Speaker 1>similar meaning I like what I like about you, and

0:38:12.200 --> 0:38:14.520
<v Speaker 1>not knocking any of our other guests, but I like

0:38:14.680 --> 0:38:18.279
<v Speaker 1>that you come here. You are very educated, and you

0:38:18.280 --> 0:38:20.279
<v Speaker 1>know you went to school for a lot a lot

0:38:20.640 --> 0:38:25.640
<v Speaker 1>a long, long long time, and so you have you're

0:38:25.680 --> 0:38:28.520
<v Speaker 1>not dropping out of school and selling stuff out the

0:38:28.520 --> 0:38:31.680
<v Speaker 1>trunk of your car. You have a very diverse But

0:38:31.760 --> 0:38:35.440
<v Speaker 1>I would have if if I couldn't sell sunscreen on

0:38:35.600 --> 0:38:38.279
<v Speaker 1>Black Girl Sunscreen dot Com, I would have totally put

0:38:38.280 --> 0:38:39.920
<v Speaker 1>the sunscreen in my book bag and gone down to

0:38:40.000 --> 0:38:41.960
<v Speaker 1>South Beach and sold the ship out of my book bag.

0:38:43.120 --> 0:38:44.719
<v Speaker 1>You have to do what you need to do in

0:38:44.840 --> 0:38:48.359
<v Speaker 1>order for it to work, right. It just so happened that,

0:38:48.719 --> 0:38:51.279
<v Speaker 1>you know, our s c o ing on on on

0:38:51.360 --> 0:38:54.360
<v Speaker 1>the web was strong. You know, people were writing articles,

0:38:54.400 --> 0:38:56.840
<v Speaker 1>people were writing reviews, and that's how we got discovered.

0:38:57.239 --> 0:39:01.160
<v Speaker 1>So currently like it's from it's it is fantastic that

0:39:01.440 --> 0:39:03.520
<v Speaker 1>we don't actually have to ask a retailer to be

0:39:03.600 --> 0:39:06.520
<v Speaker 1>in their store. They're coming to us, but that's because

0:39:06.560 --> 0:39:09.400
<v Speaker 1>we make so much joys that you you can't avoid us.

0:39:09.840 --> 0:39:15.080
<v Speaker 1>We're also like revitalizing the suncare um departments in a

0:39:15.080 --> 0:39:16.879
<v Speaker 1>couple of these stories because they're just kind of old

0:39:16.880 --> 0:39:19.520
<v Speaker 1>and crusty. Like it's the same brands. So we're bringing

0:39:19.560 --> 0:39:23.759
<v Speaker 1>a different five as well as a different consumer. Right

0:39:23.760 --> 0:39:26.120
<v Speaker 1>because black people did not go down the sun aisle

0:39:26.239 --> 0:39:30.480
<v Speaker 1>of any store before ever, So when you say, like, hey,

0:39:30.560 --> 0:39:34.200
<v Speaker 1>you didn't start with selling um, you know, the product

0:39:34.200 --> 0:39:36.719
<v Speaker 1>out of your trunk, how I did start with with

0:39:36.880 --> 0:39:40.680
<v Speaker 1>just Shante alone picking up her first palette of sunscreen,

0:39:40.840 --> 0:39:44.200
<v Speaker 1>which is five thousand units, packing it into an suv.

0:39:44.640 --> 0:39:46.959
<v Speaker 1>At this time, I lived in Miami in a high rise.

0:39:47.280 --> 0:39:52.200
<v Speaker 1>I unloaded it. It took forty bell card trips up

0:39:52.200 --> 0:39:55.319
<v Speaker 1>and down to my loft apartment. I unloaded it into

0:39:55.400 --> 0:39:59.800
<v Speaker 1>my second bathroom, into the bathtub, impacked every damn order myself.

0:40:00.280 --> 0:40:02.840
<v Speaker 1>So you you had your website, you built it, or

0:40:02.920 --> 0:40:04.880
<v Speaker 1>you I didn't build it. That was one thing that

0:40:04.960 --> 0:40:08.680
<v Speaker 1>I do encourage any person that is starting this is

0:40:08.800 --> 0:40:11.440
<v Speaker 1>to probably bring in somebody for web deb That was

0:40:11.600 --> 0:40:15.360
<v Speaker 1>my forte and wis dot com was not around, right. So,

0:40:15.640 --> 0:40:18.400
<v Speaker 1>um so in terms of like the hustle, the greediness,

0:40:18.440 --> 0:40:21.879
<v Speaker 1>the scrappiness, that I had to have all of that

0:40:22.239 --> 0:40:24.520
<v Speaker 1>before I where I am today. I do have a

0:40:24.520 --> 0:40:28.520
<v Speaker 1>team of fifty, right, but in two thousand in sixteen,

0:40:28.760 --> 0:40:31.120
<v Speaker 1>I didn't have the resources. So I had to do

0:40:31.200 --> 0:40:33.200
<v Speaker 1>everything that I possibly could. I was Black Girls sn

0:40:33.239 --> 0:40:35.480
<v Speaker 1>screens first model. Did I want to be the model? No?

0:40:35.640 --> 0:40:39.919
<v Speaker 1>I didn't, but but I had to. Yeah, but that's

0:40:39.960 --> 0:40:42.279
<v Speaker 1>not I'm not the face of the brand. Right. So

0:40:42.320 --> 0:40:44.080
<v Speaker 1>when it came to email marketing, like I had to

0:40:44.120 --> 0:40:46.760
<v Speaker 1>make the emails like I had to, I was writing

0:40:46.800 --> 0:40:49.440
<v Speaker 1>handwritting notes to all the consumers. We had to go

0:40:49.480 --> 0:40:53.240
<v Speaker 1>away from that because it's just it's it's high volume. Um.

0:40:53.280 --> 0:40:56.560
<v Speaker 1>But yeah, like my hustle maybe a little bit different

0:40:56.560 --> 0:40:59.600
<v Speaker 1>than selling CDs out of a trunk, but my hustle

0:40:59.760 --> 0:41:03.600
<v Speaker 1>is it's still a hustle. And I did not start

0:41:03.640 --> 0:41:07.000
<v Speaker 1>off with being able and fortunate to hire a team

0:41:07.040 --> 0:41:10.200
<v Speaker 1>to go, hey, you know what, here's a turn case,

0:41:10.320 --> 0:41:15.080
<v Speaker 1>turnkey solution. I designed the logo, I did market research

0:41:15.120 --> 0:41:23.319
<v Speaker 1>on what colors UM were highly desirable, what symbolized luxury UM.

0:41:23.360 --> 0:41:26.759
<v Speaker 1>I did the research on hey, like, this is how

0:41:26.760 --> 0:41:30.040
<v Speaker 1>many people we need to make to make money. I

0:41:30.080 --> 0:41:33.759
<v Speaker 1>did the research on Okay, so price points, right, what

0:41:33.960 --> 0:41:36.600
<v Speaker 1>is a comfortable price point for this type of product

0:41:36.680 --> 0:41:39.279
<v Speaker 1>where people feel like, okay, like I'm cool with it,

0:41:39.280 --> 0:41:42.600
<v Speaker 1>doesn't feel like I'm overspilding. Black Girl sent Screen is

0:41:42.920 --> 0:41:45.719
<v Speaker 1>a brand for the for the people, right, like it's

0:41:46.360 --> 0:41:49.000
<v Speaker 1>it's relative, but the price is relative in terms of

0:41:49.120 --> 0:41:51.680
<v Speaker 1>affordable now, but we feel like it's affordable. So there

0:41:51.680 --> 0:41:53.560
<v Speaker 1>were a lot of things that Shanta and I'm speaking

0:41:53.600 --> 0:41:56.120
<v Speaker 1>in third person because sometimes I don't believe it's me,

0:41:56.400 --> 0:42:01.120
<v Speaker 1>but yes, Shanta had to do so much to get

0:42:01.160 --> 0:42:03.960
<v Speaker 1>where I am. I love it today when the black

0:42:04.000 --> 0:42:09.399
<v Speaker 1>lives matter, when that whole during the pandemic happened, what

0:42:09.440 --> 0:42:12.759
<v Speaker 1>did that do for your sales? Okay, So in the

0:42:12.800 --> 0:42:15.960
<v Speaker 1>beginning of the pandemic, I was in South Africa and

0:42:16.440 --> 0:42:20.520
<v Speaker 1>we were pitching to um department stores in an s

0:42:20.600 --> 0:42:23.920
<v Speaker 1>A and every single meeting got canceled. And also like

0:42:24.000 --> 0:42:26.680
<v Speaker 1>ship um do I come back to the States because

0:42:26.840 --> 0:42:30.280
<v Speaker 1>I heard it was just like pandemonium in South Africa.

0:42:30.320 --> 0:42:32.880
<v Speaker 1>I hadn't hit the same way yet, and so I

0:42:32.880 --> 0:42:34.759
<v Speaker 1>stayed a few days and then I caught a flight

0:42:34.800 --> 0:42:36.680
<v Speaker 1>back and it was only seven people on my flight

0:42:36.719 --> 0:42:39.919
<v Speaker 1>from South Africa to the States. Yeah, because you could

0:42:39.920 --> 0:42:42.920
<v Speaker 1>only why you can only fly if you were an

0:42:42.920 --> 0:42:48.000
<v Speaker 1>American citizen. And anyway, I got back and um, the

0:42:48.320 --> 0:42:52.640
<v Speaker 1>tone from our partner, our retail partner, was hey, you know, UM,

0:42:52.640 --> 0:42:55.040
<v Speaker 1>we're probably not going to be ordering too much more

0:42:55.120 --> 0:42:59.759
<v Speaker 1>from you because, um, right now we're essentials or at

0:42:59.760 --> 0:43:02.600
<v Speaker 1>the four front. So essentials were you know, toilet paper, dish,

0:43:02.640 --> 0:43:06.520
<v Speaker 1>so whatever, they were like, okay, like totally get it. Um.

0:43:06.600 --> 0:43:09.239
<v Speaker 1>And then we just had to re strategize, Um, how

0:43:09.280 --> 0:43:12.400
<v Speaker 1>do we become an essential? And because folks were working

0:43:12.440 --> 0:43:19.160
<v Speaker 1>from home, um, parents were schooling UM from home, we said, hey,

0:43:20.000 --> 0:43:23.000
<v Speaker 1>what about when you go for a walk, you gotta

0:43:23.040 --> 0:43:26.120
<v Speaker 1>lader up and you're standing bout your window. You know

0:43:26.239 --> 0:43:30.480
<v Speaker 1>mom's dads that are um having their kids do recess

0:43:30.920 --> 0:43:33.080
<v Speaker 1>in the front yard or the backyard, you gotta you

0:43:33.120 --> 0:43:36.200
<v Speaker 1>gotta put on your sunscreen. So we were able to

0:43:36.400 --> 0:43:39.799
<v Speaker 1>SUFFI to SUFFI from from that messaging, right, So that's

0:43:39.880 --> 0:43:42.520
<v Speaker 1>one aspect of it. And then of course Bill m

0:43:42.640 --> 0:43:46.640
<v Speaker 1>brought attention and awareness not just from black people but

0:43:46.800 --> 0:43:50.839
<v Speaker 1>from our lighter skin partners right now. For for them,

0:43:50.920 --> 0:43:53.440
<v Speaker 1>it was more about like retaining them, like how do

0:43:53.440 --> 0:43:57.279
<v Speaker 1>you keep them focused on your brand because it's kinda wait,

0:43:57.320 --> 0:44:00.800
<v Speaker 1>it's dissolved, right, And and that's why even so Covid,

0:44:00.840 --> 0:44:03.680
<v Speaker 1>I don't think you know was the was part of

0:44:03.719 --> 0:44:06.200
<v Speaker 1>the demise of some brands. But even if you got

0:44:06.200 --> 0:44:08.480
<v Speaker 1>that attention, how do you keep up with those sales?

0:44:08.840 --> 0:44:12.040
<v Speaker 1>So like you can't even really include that in your

0:44:12.040 --> 0:44:17.759
<v Speaker 1>balance sheet. It's false. The numbers are false because it's inflated. Yeah, right,

0:44:18.360 --> 0:44:20.000
<v Speaker 1>all of a sudden, people want to be your ally,

0:44:20.040 --> 0:44:22.240
<v Speaker 1>they want to be your friends, so they're going to support,

0:44:22.360 --> 0:44:24.799
<v Speaker 1>but they don't come back, got it, right, So you

0:44:24.840 --> 0:44:28.440
<v Speaker 1>can't really compare your numbers to one. You gotta do

0:44:28.480 --> 0:44:32.479
<v Speaker 1>like one to like nineteen yeah. Yeah, So so Black

0:44:32.520 --> 0:44:36.359
<v Speaker 1>Lives Matter the movement really really catapulted um Black Girls

0:44:36.400 --> 0:44:38.040
<v Speaker 1>sunscreen in terms of what waren is. But we were

0:44:38.080 --> 0:44:42.279
<v Speaker 1>able to keep it up, thankfully, Yeah, thankfully, And well

0:44:42.480 --> 0:44:44.720
<v Speaker 1>you have a great product, and it was just about

0:44:44.800 --> 0:44:48.799
<v Speaker 1>letting people know about it. I love your background, I

0:44:48.880 --> 0:44:52.560
<v Speaker 1>love everything you stand for. You worked your butt off

0:44:52.600 --> 0:44:55.919
<v Speaker 1>to be really and still do right and they'll still

0:44:55.960 --> 0:44:57.799
<v Speaker 1>do I love that. And I don't know if the

0:44:57.840 --> 0:45:00.879
<v Speaker 1>listeners actually heard that pivot they're like and they said, okay,

0:45:00.880 --> 0:45:02.960
<v Speaker 1>we're looking for essential. You were like, okay, well how

0:45:03.000 --> 0:45:06.080
<v Speaker 1>can we be essential? Like it wasn't like, oh, well

0:45:06.200 --> 0:45:08.080
<v Speaker 1>that's I guess that's it, you know. I was like, no,

0:45:08.200 --> 0:45:11.720
<v Speaker 1>we're gonna pivot. We're gonna change our marketing approach and

0:45:11.719 --> 0:45:15.560
<v Speaker 1>and resell. And that that probably comes from also you

0:45:15.760 --> 0:45:18.640
<v Speaker 1>learning sales from a very young age. So sunscreen is

0:45:18.760 --> 0:45:22.000
<v Speaker 1>over the counter drug. So um, don't know if you know,

0:45:22.080 --> 0:45:25.239
<v Speaker 1>but you can bring a six out sunscreen and t

0:45:25.440 --> 0:45:28.920
<v Speaker 1>s a. I'm a I'm an avid traveler, so um,

0:45:28.960 --> 0:45:31.279
<v Speaker 1>you know, with our formulations and stuff, you can't just

0:45:31.320 --> 0:45:33.360
<v Speaker 1>like make it at home and put it on the

0:45:33.400 --> 0:45:36.920
<v Speaker 1>shelves like it has to go through rigors testing. Wow.

0:45:37.960 --> 0:45:41.600
<v Speaker 1>So we're sold on like hospital websites right because it's

0:45:42.239 --> 0:45:45.480
<v Speaker 1>a preventive measure for for for cancer. Right. And I'm

0:45:45.480 --> 0:45:48.359
<v Speaker 1>not talking about that because it's a scary thing. We're

0:45:48.400 --> 0:45:52.000
<v Speaker 1>not here, too scary to wear sunscreen at hall. And

0:45:52.120 --> 0:45:55.239
<v Speaker 1>also melanoma cases are very low within you know, the

0:45:55.280 --> 0:45:57.960
<v Speaker 1>black and brown community. We talked about, hey where so

0:45:58.040 --> 0:46:00.879
<v Speaker 1>you don't get somewhere and and then on because excite, Hey,

0:46:01.080 --> 0:46:03.800
<v Speaker 1>we want to prevent premature aging. Women want to maintain

0:46:03.840 --> 0:46:07.759
<v Speaker 1>their youth. That's how I got a facial right, premature

0:46:07.800 --> 0:46:11.440
<v Speaker 1>aging filines and then hyper pigmentation, and that's what we're

0:46:11.440 --> 0:46:13.799
<v Speaker 1>really running with. We try to stay away from, Hey,

0:46:14.120 --> 0:46:16.399
<v Speaker 1>you're gonna get melanoma died like we don't. We don't

0:46:16.400 --> 0:46:20.120
<v Speaker 1>want to talk about that. Of course, Well, I'm so

0:46:20.200 --> 0:46:23.480
<v Speaker 1>excited for you to come and feed me. You ate

0:46:23.520 --> 0:46:25.000
<v Speaker 1>it all? I ate it all, of course I did.

0:46:25.040 --> 0:46:28.240
<v Speaker 1>I loved it. I loved it, okay, and I loved

0:46:28.400 --> 0:46:32.239
<v Speaker 1>What would you have made? I think about this all

0:46:32.280 --> 0:46:34.680
<v Speaker 1>the time. I'm saving it for an episode, but I

0:46:34.719 --> 0:46:36.879
<v Speaker 1>have been thinking all week. I think my dish would

0:46:36.920 --> 0:46:43.360
<v Speaker 1>be in cornmeal porridge. That sounds complicated, you know what.

0:46:43.440 --> 0:46:44.759
<v Speaker 1>I don't know how to make it. I'd have to

0:46:44.760 --> 0:46:46.759
<v Speaker 1>call my mom. But my mom used to make it.

0:46:46.800 --> 0:46:48.160
<v Speaker 1>I used to love it when I was a kid,

0:46:48.920 --> 0:46:51.600
<v Speaker 1>and I'm pretty sure it was broke dish. I don't

0:46:51.640 --> 0:46:55.799
<v Speaker 1>think i've had pordge. It's like it reminds it's like

0:46:55.840 --> 0:47:01.360
<v Speaker 1>a Grits but not Brits. It's it's like Grit's cousin smoother.

0:47:02.719 --> 0:47:05.000
<v Speaker 1>You know, I'm not a real big fan of Gress.

0:47:05.040 --> 0:47:07.600
<v Speaker 1>I didn't know about this yellow right it's yellow, yeah,

0:47:07.960 --> 0:47:10.120
<v Speaker 1>And you could add sugar and then the sugar has

0:47:10.160 --> 0:47:13.480
<v Speaker 1>like a little syrupy look on the top. It's bomb okay,

0:47:13.560 --> 0:47:15.560
<v Speaker 1>and then you just get that first layer so it

0:47:15.600 --> 0:47:19.040
<v Speaker 1>on burn yourself. But UM, thank you so much for

0:47:19.040 --> 0:47:23.920
<v Speaker 1>coming out, Sante, and for all our listeners. If you

0:47:24.000 --> 0:47:28.319
<v Speaker 1>are trying to get black girls sunscreen, where can they

0:47:28.400 --> 0:47:30.839
<v Speaker 1>get it? How can they reach out? And if you're

0:47:30.840 --> 0:47:36.200
<v Speaker 1>an investor, you may wanna halla, Um, how can they

0:47:36.239 --> 0:47:38.160
<v Speaker 1>all get it? How can people get ahold of you

0:47:38.320 --> 0:47:42.160
<v Speaker 1>and get ahold of the product hold of me? So

0:47:42.840 --> 0:47:48.319
<v Speaker 1>Seante does do mentoring sessions, UM complimentary and you would

0:47:48.320 --> 0:47:52.040
<v Speaker 1>send a note to contact that black Girl Sunscreen dot com.

0:47:52.120 --> 0:47:54.239
<v Speaker 1>And the reason why I'm sharing that is because UM,

0:47:54.320 --> 0:47:58.000
<v Speaker 1>coming up on this journey or in this journey, UM,

0:47:58.040 --> 0:48:00.560
<v Speaker 1>I didn't have anyone to talk to ask questions, to

0:48:01.520 --> 0:48:05.319
<v Speaker 1>bounce ideas off of. And UM I allocate you know,

0:48:05.360 --> 0:48:08.640
<v Speaker 1>twenty to thirty minutes every Tuesday and Thursday to someone

0:48:08.719 --> 0:48:11.799
<v Speaker 1>that jumped in the inboxes, like, hey, I just want

0:48:11.800 --> 0:48:15.120
<v Speaker 1>to talk to Shante about whatever. And my assistant does

0:48:15.160 --> 0:48:18.800
<v Speaker 1>oversee that that scheduling process. UM, but so many folks

0:48:18.960 --> 0:48:22.480
<v Speaker 1>UM take advantage of it. And sometimes it's just more

0:48:22.480 --> 0:48:26.200
<v Speaker 1>about like validation if they're on the right track and UM,

0:48:26.280 --> 0:48:28.880
<v Speaker 1>you know, do they are their ideas good? What? What

0:48:28.960 --> 0:48:31.520
<v Speaker 1>do they if they're what they're doing is good? UM.

0:48:31.560 --> 0:48:34.520
<v Speaker 1>So that's how you can actually reach me personally. I'm

0:48:34.560 --> 0:48:39.239
<v Speaker 1>pretty accessible, UM assensible excuse me. And then in terms

0:48:39.239 --> 0:48:41.200
<v Speaker 1>of the product, I mean, we're nationwide, so you can

0:48:41.239 --> 0:48:44.440
<v Speaker 1>find us in you know, one of four stores which

0:48:44.560 --> 0:48:50.360
<v Speaker 1>is UM Target Autumn, UH, Walgreens and CBS UM. And

0:48:50.400 --> 0:48:53.280
<v Speaker 1>then of course, UM black girl sent to being dot com.

0:48:53.360 --> 0:48:56.000
<v Speaker 1>And then UM, what we really really value is our

0:48:56.040 --> 0:48:59.520
<v Speaker 1>special TV tail partners, and those UM folks consist of

0:48:59.680 --> 0:49:04.280
<v Speaker 1>you're like local Astetian salons and other UM dot coms

0:49:04.320 --> 0:49:08.360
<v Speaker 1>that speak to UM, brown and black women. Awesome. I

0:49:08.360 --> 0:49:13.560
<v Speaker 1>can't believe you. Mentor that's amazing. I won't be in

0:49:13.600 --> 0:49:20.120
<v Speaker 1>the inbox real quickly. UM, that's amazing. You know. I

0:49:20.160 --> 0:49:23.600
<v Speaker 1>think people say things too and they're not like about

0:49:23.719 --> 0:49:26.840
<v Speaker 1>the action and we're about the action. Have black girls

0:49:26.880 --> 0:49:30.480
<v Speaker 1>on screen? I like that. I like that? All right, Well,

0:49:30.520 --> 0:49:33.000
<v Speaker 1>thank you so much for coming on Eating wall Broke

0:49:33.080 --> 0:49:38.760
<v Speaker 1>and sharing your franks and beans and wig and beans

0:49:38.800 --> 0:49:44.880
<v Speaker 1>with sugar. All right, he said by For more Eating

0:49:44.880 --> 0:49:47.440
<v Speaker 1>wall Broke from I Heart Radio and The Black Effect,

0:49:47.600 --> 0:49:50.760
<v Speaker 1>visit the I Heart Radio app, Apple podcast, or wherever

0:49:50.800 --> 0:49:54.160
<v Speaker 1>you listen to your favorite shows,