WEBVTT - Will the internet kill television?

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<v Speaker 1>Brought to you by the reinvented two thousand twelve camera.

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<v Speaker 1>It's ready. Are you get in touch with technology? With

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<v Speaker 1>tech stuff from how stuff Works dot com. Hey there, everybody,

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<v Speaker 1>Welcome to the podcast. My name is Chris Polette. I'm

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<v Speaker 1>an editor How Stuff Works, and sitting next to me,

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<v Speaker 1>as usual, is senior writer Jonathan Strickland. How do folks?

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<v Speaker 1>And today we were going to talk about a couple

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<v Speaker 1>of things we've been keeping our eyes on. Yeah, actually

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<v Speaker 1>one thing, and that would be the Internet, not so

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<v Speaker 1>much television, right, Yeah, there's Um, it's interesting. I've always said,

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<v Speaker 1>or since we started these podcasts, I've said that the

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<v Speaker 1>internets were going to be the future of distribution for

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<v Speaker 1>entertainment and information and in all formats, not just you know,

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<v Speaker 1>text or music or whatever, but also video, and um,

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<v Speaker 1>we've seen that continue to escalate over the past year.

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<v Speaker 1>We've seen you know, of course, you know, YouTube has

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<v Speaker 1>been popular for years now. YouTube. I feel like I've

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<v Speaker 1>heard that somewhere before. Yeah, I don't think you edited

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<v Speaker 1>that one, did you. I don't know know that was

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<v Speaker 1>one of my articles too. That, but things like Hulu,

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<v Speaker 1>you know, Hulu being a service that does streaming deliver

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<v Speaker 1>streaming video, and it's commercial streaming video. It's not just

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<v Speaker 1>you know, it's not user generated, it's studio generated video

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<v Speaker 1>um ADS supported in most cases. And uh, you know

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<v Speaker 1>that that's become very popular over the last year as well.

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<v Speaker 1>So part of the conversation we wanted to have today

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<v Speaker 1>was sort of about is this an increasing popularity and

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<v Speaker 1>streaming video and online delivery, is that making an impact

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<v Speaker 1>on regular television viewing trends? So, in other words, should

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<v Speaker 1>should television executives be scared of the Internet? No? Al right, excellent, Well,

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<v Speaker 1>I'm glad we had this conversation. It's a little more

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<v Speaker 1>complicated than that, actually, um well, one of the things

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<v Speaker 1>about Hulu was it when it came out, it was

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<v Speaker 1>sort of rushed out the door and people people weren't

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<v Speaker 1>really sure of it. A lot of the critics I

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<v Speaker 1>remember reading a lot of the critics saying, you know,

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<v Speaker 1>what a dumb name, This thing is never going to

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<v Speaker 1>take off, very dismissive. Uh, you know, the the TV

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<v Speaker 1>executives at the time, we're really concerned about this because

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<v Speaker 1>they said, well, you know, this has taken eyes away

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<v Speaker 1>from our our TV screens, you know, but it won't

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<v Speaker 1>really matter because it's this little bitty screen and nobody's

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<v Speaker 1>really gonna care ha ha. Yeah, people cared a lot.

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<v Speaker 1>I mean, I use Hulu. Yeah, I viewed quite a

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<v Speaker 1>few shows on Hulu. UM. And I think part of

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<v Speaker 1>the uh, the reason why Hulu really got popular very quickly,

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<v Speaker 1>besides the fact that a couple of studios started to

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<v Speaker 1>actually support it, like NBC and Fox, UM, was that

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<v Speaker 1>you it gave users what they really wanted, which is

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<v Speaker 1>the the opportunity to consume entertainment on their own schedule.

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<v Speaker 1>So you weren't tied down to your TV at specific times.

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<v Speaker 1>You didn't have to sit down in front of your

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<v Speaker 1>television at eight pm on Thursday night to catch you

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<v Speaker 1>know whatever. You could catch it on Hulu at your

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<v Speaker 1>own convenience. And granted, yeah, you're watching it on a

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<v Speaker 1>computer screen. It's not in high definition. UM. If you

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<v Speaker 1>had a high definition television at home, you might be saying, well,

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<v Speaker 1>you know, this quality is much lower than what I'm

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<v Speaker 1>used to. But at the same time, you can watch

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<v Speaker 1>it whenever you want it. And it's the same sort

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<v Speaker 1>of philosophy as the DVR right where you can use

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<v Speaker 1>a DVR to record a show and then watch it

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<v Speaker 1>at your own convenience. You're not You're not a slave

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<v Speaker 1>to the programming schedule of a cable or broadcast television station. Yes,

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<v Speaker 1>I'm the proud owner of a DVR and have been

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<v Speaker 1>for many years. Yes that's a TiVo Series one, as

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<v Speaker 1>I do have a TVO Series one, and I also

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<v Speaker 1>have a Dish Network. Uh, Dish Player five twenty two. Um,

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<v Speaker 1>and my former co workers at Dish Network will probably

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<v Speaker 1>wrect me because I don't think I got the name right,

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<v Speaker 1>but it is a five two um, and uh, I

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<v Speaker 1>gotta say it completely changes the way you watch TV because,

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<v Speaker 1>as you were saying this, this frees you from the

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<v Speaker 1>broadcasters schedule. And I would think if I were a

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<v Speaker 1>TV executive, yes, this would be a little scary at first,

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<v Speaker 1>but when you realize that the schedule becomes a little

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<v Speaker 1>less important. Um, you can run things at different hours

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<v Speaker 1>and have people still tune in because their DBR is

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<v Speaker 1>going to automatically schedule it and record it for them.

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<v Speaker 1>Then you're still getting a lot of the uh the

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<v Speaker 1>advertising revenue. You're still getting the eyeballs, but you don't

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<v Speaker 1>have to have it in that you know, particular time

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<v Speaker 1>slot to to make that work. But that that does

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<v Speaker 1>raise another problem, and that traditionally it was easy to

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<v Speaker 1>designate which slots UH cost more money for advertisers to

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<v Speaker 1>purchase time on UM. You know, the the eight o'clock

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<v Speaker 1>and nine o'clock hours traditionally, I would say, would be

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<v Speaker 1>the most expensive, apart from special events like the Olympics

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<v Speaker 1>or Super Bowl or something like that. UM. But you know,

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<v Speaker 1>you would say, like, okay, well a thirty second slot

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<v Speaker 1>at eight pm costs you know, two dollars whatever, you

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<v Speaker 1>know on this major network. Well, if you have DVRs

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<v Speaker 1>in play, then suddenly people are going to say, well, now,

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<v Speaker 1>it's not so much the time slot that's important. It's

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<v Speaker 1>the specific programming that the advertisement is tied to. So

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<v Speaker 1>the programs that are the most popular would be the

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<v Speaker 1>ones that would UM, that would that advertisers would want

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<v Speaker 1>to get connected to. Also, the other problem is that

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<v Speaker 1>a lot of DVRs allow you to fast forward through

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<v Speaker 1>commercials UM, so that adds a new element to it.

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<v Speaker 1>And on top of all of this, we in the

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<v Speaker 1>United States and actually most of the world really we're

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<v Speaker 1>entering a recession and UH and so consumer UH confidence

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<v Speaker 1>is way down. Um purchases are way down. That means

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<v Speaker 1>that a lot of companies are looking very seriously at

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<v Speaker 1>their advertising budgets and tightening up. You know, they're saying, Okay,

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<v Speaker 1>we gotta be a lot smarter with how we spend

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<v Speaker 1>our advertising money. Uh. And so that's got television executives

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<v Speaker 1>worried too, because suddenly their business model isn't as as

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<v Speaker 1>tenable as it used to be. I mean, it was

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<v Speaker 1>before people were clamoring to get this time, and now

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<v Speaker 1>they're saying, well, if the Internet and DVRs are becoming

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<v Speaker 1>a big deal, you're becoming less relevant. And why should

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<v Speaker 1>I pay this much money for what you offer when

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<v Speaker 1>when people are consuming their entertainment in different ways, shouldn't

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<v Speaker 1>I really look at other ways to spend this advertising

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<v Speaker 1>money that will reach viewers instead of just be you know,

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<v Speaker 1>it just happens to be there product product placement, that's

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<v Speaker 1>one of them. It turns out consumers don't like that. Really,

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<v Speaker 1>I find it difficult to believe there was a I

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<v Speaker 1>looked at a lot of studies before we did this podcast,

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<v Speaker 1>and one of them specifically said that the the overwhelming

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<v Speaker 1>preference among viewers of of online content at lea East

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<v Speaker 1>was that you would have either a pre roll or

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<v Speaker 1>a post roll or both advertisement, but you wouldn't use

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<v Speaker 1>advertisement in the middle of your programming, so there will

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<v Speaker 1>be no interruptions and there wouldn't be like obvious product

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<v Speaker 1>placement throughout the entire show. So yeah, that uh well

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<v Speaker 1>a big surprise there, right. I mean, come on, who

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<v Speaker 1>wants to have their favorite show interrupted by commercials? If

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<v Speaker 1>you are given the choice of watching it all the

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<v Speaker 1>way through with no interruptions or with with interruptions, I'm

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<v Speaker 1>pretty sure you're gonna pick no interruption option. True, Drew

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<v Speaker 1>well like it sort of harkens back to the early

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<v Speaker 1>days of television when you had the you know so

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<v Speaker 1>and so are presented by sponsored name here you know, yes,

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<v Speaker 1>various hair creams, true, among other things. But um, yeah,

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<v Speaker 1>I mean this is this is one of those things.

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<v Speaker 1>I don't I don't think you're gonna be able to

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<v Speaker 1>to kill off the advertising. But you know, services like

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<v Speaker 1>Hulu are able to put ads at the beginning and

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<v Speaker 1>end and in the middle. And you can actually see

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<v Speaker 1>if you if you haven't watched a video on Hulu yet, um,

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<v Speaker 1>you'll be able to see a little dot in the

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<v Speaker 1>stream and that's exactly when the break up and you

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<v Speaker 1>can't skip over it, and uh, you know you have

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<v Speaker 1>to watch it if you're watching the Hulu video, as

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<v Speaker 1>I recall. But the question is, if you're getting access

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<v Speaker 1>to some of this programming for free, are you willing

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<v Speaker 1>to sit through three or four ads? And I have

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<v Speaker 1>the answered to that yes. Again, another survey says that

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<v Speaker 1>that that viewers of online content are more than willing

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<v Speaker 1>to sit through um ads supported content. They're not as

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<v Speaker 1>thrilled at purchase having to purchase content. So in other words,

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<v Speaker 1>we're looking at people favor Hulu the Hulu model where

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<v Speaker 1>you have these ads in the middle of some programs. Um.

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<v Speaker 1>For instance, I think I tend to every now and

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<v Speaker 1>then catch an episode of the Office on Hulu and

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<v Speaker 1>it has three ad breaks. It's one ad per break.

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<v Speaker 1>UM so it's you know, a fraction of what you

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<v Speaker 1>would see on televison. But then they prefer that model

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<v Speaker 1>to say, the iTunes model, where you would purchase a

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<v Speaker 1>television show and then poured it over to your iPod

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<v Speaker 1>or watch it on your computer. Either way, they prefer

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<v Speaker 1>they add supported one. Again, not a big surprise, because

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<v Speaker 1>in essence it's free to the consumer and free versus

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<v Speaker 1>having to pay for it. Again, not a not a

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<v Speaker 1>big puzzler there, So I have a question then, okay, shoot,

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<v Speaker 1>what well? Okay, with streaming services like Hulu, you have

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<v Speaker 1>your watching this once and you have two or three

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<v Speaker 1>ads to watch, versus something like the Apple Store and

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<v Speaker 1>other services like that, where you spend three or four

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<v Speaker 1>dollars to buy this particular episode and you can watch

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<v Speaker 1>you can watch it as many times as you want

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<v Speaker 1>with no commercials. Does that not make a difference. I

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<v Speaker 1>think it probably would normally make a difference. But because

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<v Speaker 1>again we're going into this recession period, people want to

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<v Speaker 1>spend less money on their entertainment budgets. They're trying to

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<v Speaker 1>find ways where they can they can still they still

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<v Speaker 1>want entertainment, especially in our recession. Actually, entertainment's very important

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<v Speaker 1>because it helps keep your mind of the fact that

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<v Speaker 1>you're in a recession. Um, otherwise you have, you know,

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<v Speaker 1>go from recession to depression. I guess. But uh, yeah,

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<v Speaker 1>the so people still want entertainment, but they still they

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<v Speaker 1>want to pay less for it. So they're looking at

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<v Speaker 1>the best opportunity to get entertainment without paying very much. Money. Um,

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<v Speaker 1>I've read a study. It was on the website Seeking

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<v Speaker 1>Alpha as Actually it was an article written by Diane Mermagas.

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<v Speaker 1>I hope I'm saying that name correctly. Um. She pointed

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<v Speaker 1>out that DVD sales are down four this year compared

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<v Speaker 1>to last year the third quarter when they that's when

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<v Speaker 1>the economy was really starting to tank. They were down

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<v Speaker 1>nine uh for the third quarter compared to the third

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<v Speaker 1>quarter last year. And the higher price titles, the stuff

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<v Speaker 1>like you know, the big DVD sets and the special editions,

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<v Speaker 1>they were down twenty. So we're talking about you know,

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<v Speaker 1>that's obviously a format that what you you buy it

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<v Speaker 1>and then you can watch as many times as you like,

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<v Speaker 1>and you know it's yours. People aren't buying that as much.

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<v Speaker 1>They're going into the streaming content stuff more because it's

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<v Speaker 1>it's free, and you know, of course again also the

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<v Speaker 1>DVR route as well, where they can record they then

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<v Speaker 1>they can record something and watch it as long as

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<v Speaker 1>you know, they want to keep it on the DVR,

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<v Speaker 1>or they could if they have the right equipment, they

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<v Speaker 1>can burn that to DVD or you know, transferred to VHS.

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<v Speaker 1>If anyone still does that, stop looking at me. Like that.

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<v Speaker 1>How many VHS machines do you have? One? Too many? Um? Yeah, okay,

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<v Speaker 1>But the question is this going to cause I mean,

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<v Speaker 1>the recession is something that could have a profound effect

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<v Speaker 1>on this whole thing, because it could actually make this

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<v Speaker 1>a permanent change. People get used to doing this. When

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<v Speaker 1>we go back to a normal or more normal economy.

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<v Speaker 1>You know, people might get hooked because I mean they've

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<v Speaker 1>got access to classic TV shows and in some cases movies,

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<v Speaker 1>music videos, music videos TV un of the MTV exactly. Yeah.

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<v Speaker 1>MTV found out that they can make more revenue and

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<v Speaker 1>keep audience members engaged longer by switching from music videos

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<v Speaker 1>to too longer format work. So that's kind of why

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<v Speaker 1>you saw all these shows pop up and MTV and

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<v Speaker 1>all the music video shows kind of disappeared because people

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<v Speaker 1>would watch a music video show for a while and

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<v Speaker 1>then they'd see one of their favorite videos and they're like, Okay,

0:12:34.400 --> 0:12:36.760
<v Speaker 1>let's watch something else, and uh, you know that only

0:12:36.880 --> 0:12:39.319
<v Speaker 1>keeps your attention for like ten to fifteen minutes, whereas

0:12:39.480 --> 0:12:40.959
<v Speaker 1>a full length show can keep you there for a

0:12:41.000 --> 0:12:44.360
<v Speaker 1>half hour or an hour or whatever. So um, they

0:12:44.480 --> 0:12:46.920
<v Speaker 1>launched the service online where you can actually go to

0:12:47.080 --> 0:12:51.640
<v Speaker 1>MTV's web page and watch hundreds of different music videos there,

0:12:52.200 --> 0:12:55.520
<v Speaker 1>and uh and MTV, you know that was that was

0:12:55.559 --> 0:12:58.560
<v Speaker 1>the right choice for them from a business standpoint. From

0:12:58.600 --> 0:13:01.679
<v Speaker 1>those of us, for those of us who remember and

0:13:01.720 --> 0:13:04.520
<v Speaker 1>loved MTV back when they showed music videos, it doesn't

0:13:04.520 --> 0:13:08.000
<v Speaker 1>seem like the right choice. But now, again convenience, we

0:13:08.080 --> 0:13:11.160
<v Speaker 1>have the opportunity to go on MTV's website and and

0:13:11.200 --> 0:13:14.120
<v Speaker 1>watch music videos and you can, you know, pretty much

0:13:14.120 --> 0:13:15.840
<v Speaker 1>any music video you can think of, you can type

0:13:15.840 --> 0:13:17.760
<v Speaker 1>it in there and there's a good chance it's going

0:13:17.800 --> 0:13:19.640
<v Speaker 1>to be there, So you can watch the ones you

0:13:19.679 --> 0:13:21.920
<v Speaker 1>want when you want. You don't have to sit there

0:13:21.920 --> 0:13:26.400
<v Speaker 1>and say, uh, and it's another Pink music video. I

0:13:27.080 --> 0:13:29.040
<v Speaker 1>was trying to get my grunge rock on and now

0:13:29.080 --> 0:13:32.080
<v Speaker 1>I'm watching Pink. I figured all of them were going

0:13:32.120 --> 0:13:36.240
<v Speaker 1>to go to Rick Athletes, never gonna Yeah, that's you know,

0:13:36.320 --> 0:13:39.440
<v Speaker 1>April one, totally. Yeah, except for the fact that that

0:13:39.440 --> 0:13:42.040
<v Speaker 1>that that meme has to be dead by now. I mean,

0:13:42.120 --> 0:13:45.400
<v Speaker 1>if nothing else, the Macy Thanksgiving Day Parade killed it

0:13:45.480 --> 0:13:48.400
<v Speaker 1>this year. Um, but you know what had died an

0:13:48.400 --> 0:13:51.440
<v Speaker 1>honorable death. But getting back to the idea of this,

0:13:51.440 --> 0:13:54.520
<v Speaker 1>this whole television issue. Um, you make a good point.

0:13:54.559 --> 0:14:00.000
<v Speaker 1>I mean, this recession could irrevocably change the the very

0:14:00.160 --> 0:14:03.240
<v Speaker 1>nature of entertainment. It's kind of crazy to think about that.

0:14:03.320 --> 0:14:08.000
<v Speaker 1>But according to uh, to Diane again, there was the

0:14:08.600 --> 0:14:12.960
<v Speaker 1>penetration for broadband is something like of the US households.

0:14:13.880 --> 0:14:17.240
<v Speaker 1>So is that of all Internet households or households you

0:14:17.280 --> 0:14:19.880
<v Speaker 1>know what? It doesn't say it just has of US Holmes.

0:14:19.960 --> 0:14:23.280
<v Speaker 1>I bet it's Internet, because I can't imagine that of

0:14:23.360 --> 0:14:27.400
<v Speaker 1>all homes have broadband. Maybe they have access, but not

0:14:27.440 --> 0:14:30.600
<v Speaker 1>necessarily have it installed. I mean maybe, I don't know,

0:14:30.640 --> 0:14:33.520
<v Speaker 1>because that that does seem rather high to me. But

0:14:33.720 --> 0:14:37.120
<v Speaker 1>at any rate, it does mean that there's increased access

0:14:37.160 --> 0:14:39.880
<v Speaker 1>to this kind of entertainment. And that's what really starts

0:14:39.920 --> 0:14:42.360
<v Speaker 1>to get people worried in the in the TV biz,

0:14:42.760 --> 0:14:45.440
<v Speaker 1>because once you reach that tipping point where you're no

0:14:45.480 --> 0:14:48.600
<v Speaker 1>longer in the majority, you're no longer catering to the majority.

0:14:49.120 --> 0:14:51.720
<v Speaker 1>Now you're playing you know, catch up or you're eventually

0:14:51.880 --> 0:14:56.280
<v Speaker 1>petering out in dying you know. Uh, since you mentioned

0:14:56.320 --> 0:14:59.560
<v Speaker 1>the tipping point on through a different tech business book

0:14:59.560 --> 0:15:03.360
<v Speaker 1>in there and ay, but the long tale as as

0:15:03.400 --> 0:15:05.680
<v Speaker 1>a really good aspect of this, because this is going

0:15:05.760 --> 0:15:09.680
<v Speaker 1>to enable companies to make money off of properties that

0:15:09.720 --> 0:15:13.320
<v Speaker 1>they've had in their vaults for so long and haven't

0:15:13.640 --> 0:15:17.440
<v Speaker 1>really been doing anything with them. Um, you know. And

0:15:17.480 --> 0:15:21.280
<v Speaker 1>I I think anything that allows time shifting or place

0:15:21.360 --> 0:15:25.880
<v Speaker 1>shifting you know where you can it gives um viewers

0:15:25.920 --> 0:15:30.560
<v Speaker 1>more opportunities to watch TV on their terms. I just

0:15:31.000 --> 0:15:33.600
<v Speaker 1>I can see where they might be a little concerned,

0:15:33.640 --> 0:15:37.640
<v Speaker 1>But ultimately, the copyright owners have the control over this,

0:15:37.720 --> 0:15:41.600
<v Speaker 1>and they set the standards for the most part, um,

0:15:41.640 --> 0:15:45.760
<v Speaker 1>you know, because they're broadcasting the original content uh for

0:15:45.880 --> 0:15:49.720
<v Speaker 1>people to watch, so you know, and and nobody I know,

0:15:49.720 --> 0:15:52.720
<v Speaker 1>people can take video cameras into the movie theater and

0:15:52.760 --> 0:15:55.200
<v Speaker 1>then put them up on YouTube for the you know,

0:15:55.440 --> 0:15:58.520
<v Speaker 1>don't do thirty minutes that they can get away with

0:15:58.520 --> 0:16:02.480
<v Speaker 1>it before getting caught. But it's just you know, awful video.

0:16:02.920 --> 0:16:05.960
<v Speaker 1>Nobody really wants to watch that. And having high quality

0:16:06.160 --> 0:16:08.640
<v Speaker 1>video from these companies you know, offered to them on

0:16:08.680 --> 0:16:11.480
<v Speaker 1>their own terms, I think that's a win from studios.

0:16:11.640 --> 0:16:16.040
<v Speaker 1>I think piracy is is much Yeah, it's a much

0:16:16.080 --> 0:16:20.120
<v Speaker 1>smaller issue than the studios would necessarily have you believe. Um,

0:16:20.160 --> 0:16:22.880
<v Speaker 1>the big issues are things like, well, just recently, back

0:16:22.920 --> 0:16:25.400
<v Speaker 1>in November of two thousand and eight, they had there

0:16:25.480 --> 0:16:30.320
<v Speaker 1>was a Future of Television conference and um, this conference

0:16:30.760 --> 0:16:33.560
<v Speaker 1>they had some real doom and gloom panel titles things

0:16:33.600 --> 0:16:36.520
<v Speaker 1>like is there a future for television? Which I think

0:16:36.680 --> 0:16:40.800
<v Speaker 1>might have been a little pessimistic, But um, there were

0:16:40.800 --> 0:16:42.520
<v Speaker 1>a couple of interesting surveys that came out of this.

0:16:42.560 --> 0:16:45.360
<v Speaker 1>IBM did one what that found that a lot of

0:16:45.480 --> 0:16:49.800
<v Speaker 1>younger viewers claimed they were using the internet uh more

0:16:49.880 --> 0:16:53.200
<v Speaker 1>often than they had in the past to get entertainment

0:16:53.200 --> 0:16:56.320
<v Speaker 1>and it had impacted their television doing so. They were

0:16:56.320 --> 0:16:59.880
<v Speaker 1>saying that we are consuming more entertainment online, not not

0:17:00.040 --> 0:17:02.520
<v Speaker 1>necessarily more than they were watching on TV, but then

0:17:02.600 --> 0:17:07.520
<v Speaker 1>TV watching had decreased as a result. Um, Whereas CBS

0:17:07.560 --> 0:17:11.160
<v Speaker 1>and NBC Universal came out and they said, that's kind

0:17:11.160 --> 0:17:14.639
<v Speaker 1>of silly because our figures show that television viewing is

0:17:14.720 --> 0:17:18.800
<v Speaker 1>up the among all age groups. So it's two surveys

0:17:18.840 --> 0:17:21.560
<v Speaker 1>that are contradicting one another. Now, Grant. The IBM survey was,

0:17:21.600 --> 0:17:26.080
<v Speaker 1>like I think, it's survey people in six different UM countries,

0:17:26.600 --> 0:17:28.920
<v Speaker 1>So it was slightly different than Nielsen, which was looking

0:17:28.920 --> 0:17:32.640
<v Speaker 1>at television ratings and that's what CBS, uh, NBC we're

0:17:32.680 --> 0:17:35.840
<v Speaker 1>kind of quoting. But and Nielsen says that the average

0:17:35.840 --> 0:17:39.440
<v Speaker 1>household still watching eight hours and eighteen minutes per day

0:17:39.480 --> 0:17:42.040
<v Speaker 1>of television. Yeah, it's a lot of TV. That's a

0:17:42.080 --> 0:17:44.639
<v Speaker 1>whole lot of TV. Four hours and forty five minutes

0:17:44.640 --> 0:17:47.480
<v Speaker 1>per person per day. I just like to add one

0:17:47.520 --> 0:17:49.600
<v Speaker 1>little thing that I thought about as we were preparing

0:17:49.640 --> 0:17:53.359
<v Speaker 1>for this podcast, and that's um, even if you believed

0:17:53.440 --> 0:17:56.359
<v Speaker 1>that people were turning to the internet to get away

0:17:56.400 --> 0:17:58.640
<v Speaker 1>from TV, or maybe not necessarily to get away from

0:17:58.680 --> 0:18:01.040
<v Speaker 1>and getting away from let's say, and then they turn

0:18:01.080 --> 0:18:04.359
<v Speaker 1>to the internet and are getting away from TV, uh,

0:18:04.400 --> 0:18:08.880
<v Speaker 1>they're not. Because you know, if you go to virtually

0:18:08.920 --> 0:18:14.080
<v Speaker 1>any content provider's website, for example ESPN, the first thing

0:18:14.080 --> 0:18:16.640
<v Speaker 1>that happens after the page loads is a little TV

0:18:16.680 --> 0:18:18.960
<v Speaker 1>window pops up and they start playing you know, a

0:18:19.000 --> 0:18:22.600
<v Speaker 1>Sports Center clip, or if you go to uh uh

0:18:23.119 --> 0:18:25.960
<v Speaker 1>you know, I went to a newspaper website just the

0:18:26.000 --> 0:18:28.240
<v Speaker 1>other day and you know, click on a story, it's

0:18:28.280 --> 0:18:32.119
<v Speaker 1>got video clips. Uh. They're partnering with TV stations, local news.

0:18:32.520 --> 0:18:35.600
<v Speaker 1>I mean, there's there's TV on almost any website or

0:18:35.600 --> 0:18:40.399
<v Speaker 1>at least some kind of moving video. Um. So you know,

0:18:40.520 --> 0:18:42.879
<v Speaker 1>I think there is a future for TV, it's just

0:18:43.240 --> 0:18:46.600
<v Speaker 1>not necessarily going to be long form and coming from

0:18:46.800 --> 0:18:50.760
<v Speaker 1>that box. And also, I mean, again you know my

0:18:50.840 --> 0:18:55.399
<v Speaker 1>favorite little little theory of convergence. I do think that

0:18:55.400 --> 0:18:59.399
<v Speaker 1>that computers and televisions are getting closer and closer together

0:18:59.440 --> 0:19:02.439
<v Speaker 1>to the point where or before too long, you know,

0:19:02.560 --> 0:19:05.760
<v Speaker 1>Internet will be delivering our television to our TV sets,

0:19:05.760 --> 0:19:08.320
<v Speaker 1>which essentially will be a computer monitor. Well, actually it

0:19:09.760 --> 0:19:11.960
<v Speaker 1>really is depending on who your provider, right, And I

0:19:12.040 --> 0:19:14.040
<v Speaker 1>mean you know, just look at all the TVs that

0:19:14.080 --> 0:19:17.880
<v Speaker 1>have HDMI inputs now. I mean there's if you buy

0:19:17.880 --> 0:19:20.600
<v Speaker 1>a television now, Um, I bought one recently and it

0:19:20.720 --> 0:19:25.200
<v Speaker 1>had I think three h d m I inputs. Um.

0:19:25.240 --> 0:19:27.800
<v Speaker 1>And you know the television I I bought four years

0:19:27.800 --> 0:19:32.119
<v Speaker 1>ago didn't have any at all. So it's definitely you know,

0:19:32.480 --> 0:19:36.080
<v Speaker 1>it's it's it's getting there. And I think the main

0:19:36.320 --> 0:19:39.040
<v Speaker 1>thing television executives need to keep in mind is that

0:19:39.920 --> 0:19:45.480
<v Speaker 1>Internet isn't going away, that that video delivery system is there.

0:19:45.520 --> 0:19:48.720
<v Speaker 1>People have become used to being able to to consume

0:19:48.920 --> 0:19:52.880
<v Speaker 1>entertainment when they want, where they want, and the important

0:19:52.880 --> 0:19:55.560
<v Speaker 1>thing is not to try and hold onto an old

0:19:55.640 --> 0:19:58.399
<v Speaker 1>business model that used to work in an old environment

0:19:58.760 --> 0:20:01.240
<v Speaker 1>and hope that it's still in the new one. But

0:20:01.359 --> 0:20:05.240
<v Speaker 1>to develop new business models that specifically take these things

0:20:05.240 --> 0:20:09.720
<v Speaker 1>into account and uh, you know, adapt and and then

0:20:09.720 --> 0:20:13.480
<v Speaker 1>you'll thrive. If you don't adapt, you will eventually find

0:20:13.520 --> 0:20:19.639
<v Speaker 1>yourself without any customers. Change is a good thing. Yes. Wow,

0:20:20.480 --> 0:20:23.360
<v Speaker 1>that was a heck of a conversation. Yeah, alright, well,

0:20:23.400 --> 0:20:26.720
<v Speaker 1>I guess we can wrap this up. I would like

0:20:26.800 --> 0:20:29.080
<v Speaker 1>to to do something new though, that we haven't really

0:20:29.080 --> 0:20:31.639
<v Speaker 1>done before. I'd like to give a shout out to

0:20:31.720 --> 0:20:35.600
<v Speaker 1>some of our fellow podcasters here at How Stuff Works. Yeah,

0:20:36.440 --> 0:20:38.639
<v Speaker 1>so I'm giving a shout out to our buddies Josh

0:20:38.680 --> 0:20:43.800
<v Speaker 1>Clark and Chuck Bryant. It's so, it's not Brian and Chuck.

0:20:44.840 --> 0:20:47.920
<v Speaker 1>I hear that that's a big problem. That's Chuck Bryant

0:20:48.240 --> 0:20:51.640
<v Speaker 1>and Josh Clark. It's true. It's problematic because their names

0:20:51.680 --> 0:20:55.959
<v Speaker 1>all sound like first names. I blamed them anyway. They

0:20:56.359 --> 0:20:59.440
<v Speaker 1>host a show called Stuff you Should Know, and it's

0:20:59.440 --> 0:21:02.440
<v Speaker 1>an excellent podcast. Uh, it's so good that they kicked

0:21:02.440 --> 0:21:05.800
<v Speaker 1>me off. Chris used to be a host on Stuff

0:21:05.800 --> 0:21:08.240
<v Speaker 1>you Should Know. Um, and now he's been relegated to

0:21:08.280 --> 0:21:12.159
<v Speaker 1>tech stuff with Me. One might ask, what did he

0:21:12.200 --> 0:21:15.000
<v Speaker 1>do wrong? But uh, no, Stuff you should Know is

0:21:15.000 --> 0:21:17.720
<v Speaker 1>an excellent show, and uh, there are tons of episodes

0:21:17.760 --> 0:21:21.280
<v Speaker 1>already live on iTunes if you want to start with

0:21:21.359 --> 0:21:23.560
<v Speaker 1>one that kind of ties into what we've been talking

0:21:23.600 --> 0:21:26.280
<v Speaker 1>about today. There's this great episode called is the free

0:21:26.320 --> 0:21:29.719
<v Speaker 1>market free if it's regulated? And they answered that question

0:21:30.119 --> 0:21:32.679
<v Speaker 1>and uh, and very well, I might add, so definitely

0:21:32.720 --> 0:21:35.919
<v Speaker 1>go check that out. And remember there's we have tons

0:21:35.920 --> 0:21:38.680
<v Speaker 1>of content on how stuff works dot Com that that

0:21:38.760 --> 0:21:41.200
<v Speaker 1>ties into what we've been talking here today, including things

0:21:41.240 --> 0:21:44.480
<v Speaker 1>like DVRs and streaming video, and you can read all

0:21:44.480 --> 0:21:47.160
<v Speaker 1>of those articles live on our site how stuff Works

0:21:47.240 --> 0:21:49.919
<v Speaker 1>dot Com right now, and we'll talk to you again

0:21:49.960 --> 0:21:54.280
<v Speaker 1>really soon for more on this and thousands of other topics.

0:21:54.520 --> 0:21:57.359
<v Speaker 1>Is it how stuff works dot com? Let us know

0:21:57.400 --> 0:22:00.400
<v Speaker 1>what you think, Send an email to podcast and house

0:22:00.480 --> 0:22:06.720
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