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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland.

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Speaker 3: Security e commerce tomorrow. So where are we going to

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Speaker 3: go with this? Where is this heading?

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Speaker 4: Well?

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Speaker 3: As I said, the forecast for twenty twenty three is

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Speaker 3: one point a one trillion twenty twenty four to one

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Speaker 3: point one in twenty twenty five one point three trillion now,

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Speaker 3: believe it or not, By twenty forty, it is estimated

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Speaker 3: that ninety five percent of all purchases will be through

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Speaker 3: e commerce. And I know that it's hard to believe.

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Speaker 3: It's like, what, that's impossible, But if you look at

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Speaker 3: where we were just ten years ago in terms of

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Speaker 3: our shopping habits to where we are today, you can

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Speaker 3: definitely see that, especially given the fact that right now

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Speaker 3: people are focused on millennials, but our Gen zs and

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Speaker 3: the children who are growing up who've only ever known

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Speaker 3: the Internet, They've never lived without the Internet, they've never

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Speaker 3: lived without that convenience. Those are going to be your

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Speaker 3: primary shoppers. So it's very easy to see how that's

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Speaker 3: already going to be a natural part of their behavior.

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Speaker 3: So what does that mean. That means you have to

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Speaker 3: stand out. So the basic websites that were used to

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Speaker 3: they're not gonna fly anymore, the two D flat sort

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Speaker 3: of situations. That's not going to gain your customer's attention.

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Speaker 3: Three trends that are going to become normalized for e

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Speaker 3: commerce are artificial intelligence, augmented reality, and virtual reality. These

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Speaker 3: are going to become standard in your e commerce and

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Speaker 3: retail stores.

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Speaker 4: And they'll look like things like AI enable chat bots.

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Speaker 3: So you guys are probably all going to a store

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Speaker 3: and then in the bottom corner there's a little chatbot

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Speaker 3: that comes up and you talk to it, and it

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Speaker 3: just has automated responses, so it don't really talk to you.

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Speaker 3: You're gonna have to have more sophisticated chat bots that

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Speaker 3: are actually using artificial intelligence. People are gonna be looking

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Speaker 3: for virtual assistance to help guide them, so not just

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Speaker 3: the automatic responses, but hey, I'm looking for this, can

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Speaker 3: you recommend something? And they're gonna want a live person

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Speaker 3: or an artificial intelligence to actually guide them through that,

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Speaker 3: and then that takes form also in the shape of

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Speaker 3: AI enabled personal browsing shopping. So some of the challenges

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Speaker 3: like we discussed are sky rocketing at costs, and that

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Speaker 3: of course takes up your customer acquisition costs. Your customer

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Speaker 3: acquisition costs. If you don't know, that's how much it cost.

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Speaker 4: You to gain a customer.

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Speaker 3: So if you run an AD and you spend one

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Speaker 3: thousand dollars and you gain five hundred customers, then each

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Speaker 3: one of those customers costs you two dollars that would

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Speaker 3: be an optimal set of circumstances, but that's your customer

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Speaker 3: acquisition costs. So as the market becomes saturated, you're going

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Speaker 3: to have to spend more on your inter you're gonna

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Speaker 3: have to spend more on the back end house things.

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Speaker 3: You're gonna have to spend more on your advertising to

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Speaker 3: gain a customer.

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Speaker 4: And now that's all bad.

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Speaker 3: And so it's kind of like, oh my god, I

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Speaker 3: don't know anything about augmented reality. I don't know anything

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Speaker 3: about virtual reality, and jeez, I don't have the money.

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Speaker 3: So one place that you actually can i say, participate

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Speaker 3: and kind of levels the playing field is in social commerce.

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Speaker 3: So this is a new term that you'll start to

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Speaker 3: hear more of, and social commerce is what you're already

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Speaker 3: used to. So when you're on Instagram and you notice

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Speaker 3: there's an Instagram shop or there's a Facebook marketplace.

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Speaker 4: That's social commerce.

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Speaker 3: So it's the social media sites that were largely built

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Speaker 3: to be social media sites and they've integrated commerce and

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Speaker 3: shopping into that space.

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Speaker 4: Now that's on the rise.

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Speaker 3: As you can tell all of your social media platforms.

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Speaker 3: That works really well for smaller brands because if you've

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Speaker 3: noticed the trend where when we were on social media

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Speaker 3: kind of doing our thing and you you know, your

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Speaker 3: personality may have lend you gaining a large audience.

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Speaker 4: I know it did for me. You started to gain followers.

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Speaker 3: Right, and then you learned how to sort of provide

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Speaker 3: a product or service and monetize that, and in doing

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Speaker 3: that you built what is the most valuable thing, You

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Speaker 3: built community. Okay, So in that community and in your tribe,

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Speaker 3: now you are able to connect with your customers in

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Speaker 3: a way that a lot of the larger brands just

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Speaker 3: have not. They've heavily relied on TV and radio and

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Speaker 3: commercial and news and print. So when social media came along,

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Speaker 3: the larger brands really didn't take it serious.

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Speaker 4: So we have a headstart on that. We're used to.

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Speaker 3: You know, how social media works, how to interface with

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Speaker 3: it and everything.

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Speaker 4: So this this is one of the places that you

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Speaker 4: can excel erners.

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Speaker 2: What's up? You ever walk into a small business and

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Speaker 2: everything just works like, the checkout is fast, the receipts

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Speaker 2: are digital, tipping is a breeze, and you're out the

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Speaker 2: We love supporting businesses that run on Square because it

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Speaker 2: just feels seamless. Whether it's a local coffee shop, a

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Speaker 2: vendor at a pop up market, or even one of

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Speaker 2: our merch partners, Square makes it easy for them to

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Speaker 2: all from one simple system. If you're a business owner

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Speaker 3: And fact is estimated by by twenty twenty five, the

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Speaker 3: social media channels are going to grow triple okay. And

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Speaker 3: so to give you an example, there's a social media

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Speaker 3: platform in China called Tabo and it's kind of like

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Speaker 3: if you mix Facebook, PayPal, and WhatsApp.

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Speaker 4: All in one.

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Speaker 3: Well, they account for seventy eight percent of all of

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Speaker 3: China's e commerce sells.

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Speaker 4: So just to let you know, there is a little

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Speaker 4: bit of hope.

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Speaker 3: So you really want to now ramp up and focus

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Speaker 3: on your social media presence with your business.

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Speaker 4: Okay. So now and everything that I've said, it's like, okay,

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Speaker 4: what is this going to look like?

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Speaker 3: Right? What is this new face of e commerce going

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Speaker 3: to look like? How does this apply in terms of

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Speaker 3: real war application? So I'm gonna show you what it

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Speaker 3: looks like in for me stepping up because I know

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Speaker 3: that we're talking about the metaverse and a lot of

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Speaker 3: people are excited about it. The metaverse is some time

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Speaker 3: out in the way that is being presented by mister Zuckerberg,

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Speaker 3: So the way that it's actually been demoed by him,

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Speaker 3: we have some time for that. Right, the dot com

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Speaker 3: bubble that I talked about earlier, the reason.

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Speaker 4: Why I didn't take off when all of those.

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Speaker 3: People invested was largely because the vast majority of Americans

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Speaker 3: or just people worldwide, they didn't have a personal computer.

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Speaker 3: So that's where the issue comes sometimes where tech is

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Speaker 3: so far ahead of the people. You know how the

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Speaker 3: law always lags behind tech. Well, tech sometimes is so

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Speaker 3: much ahead of the people. So when you have an

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Speaker 3: interface or an invention that requires the people to have

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Speaker 3: a product in order to use it, albeit a laptop,

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Speaker 3: a smartphone, or a pair of Oculus glasses, you have

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Speaker 3: to kind of that has to become the norm, right,

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Speaker 3: And so until everyone, or at least the large majority

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Speaker 3: of people get oculus glasses or you know, things like

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Speaker 3: that into their hands, it'll be a little while. So

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Speaker 3: what I like to focus on is how can I

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Speaker 3: segue into this environment in a real and practical way.

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Speaker 3: And so what I've done is, oh, I wanted to

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Speaker 3: talk about the advantages, of course, so I'll run through

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Speaker 3: this first and then I'll give you what I've done

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Speaker 3: is my solution the advantages, and I think most of

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Speaker 3: these are kind of common sensical. Why do you need

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Speaker 3: to focus on a virtual store front presence versus a

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Speaker 3: physical one. You can expand your audience and your inclusivity.

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Speaker 3: So of course you know you have greater reach. If

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Speaker 3: you have a store in LA, your store is in LA.

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Speaker 3: If you're online, you're everywhere, right, You save time and

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Speaker 3: money with the logistics. Of course, it's ninety five percent

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Speaker 3: less to create an online successful store than it is

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Speaker 3: at brick and mortar. Then of course you have flexibility.

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Speaker 3: Your customers can shop twenty four seven all year long.

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Speaker 3: So right now, I'm in New York. It's super cold,

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Speaker 3: it's knowing I don't feel like going anywhere. I don't

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Speaker 3: feel like going out shopping, So of course what am

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Speaker 3: I doing.

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Speaker 4: I'm utilizing every delivery.

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Speaker 3: System and anybody who has e commerce, So then you

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Speaker 3: can collect powerful data. That's a difference too. If someone

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Speaker 3: comes into your store, they'll shop, and sometimes it'll just

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Speaker 3: simply be transactional. If you're not collecting an email to

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Speaker 3: follow up with that customer or some sort of a

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Speaker 3: survey or something, you really don't get any data. You

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Speaker 3: know what they bought, but that's it. You don't know

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Speaker 3: what they're interested in. There's actually software that you can

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Speaker 3: implement into your website that you can watch your customer

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Speaker 3: actually traffic through your site. You can see where they're landing,

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Speaker 3: what their interest sit in, you can see where they

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Speaker 3: spend their time. There is some software, believe it or not,

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Speaker 3: that it's so sophisticated, it actually tracks the eyeballs of

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Speaker 3: the user to see what they're actually really interested in.

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Speaker 3: And some of that software it even records their emotional response,

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Speaker 3: so it can indicate joy or interest on the user's face.

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Speaker 3: And that's giving people cutting edge advantages in terms of

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Speaker 3: knowing what products the place, what to focus on, So

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Speaker 3: that data is going to be key. And then of

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Speaker 3: course it works in conjunction. So if you do have

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Speaker 3: a brick and mortar store. One of the great things

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Speaker 3: about having the online stores for things like say you

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Speaker 3: were gonna have a pop up or something in person

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Speaker 3: in your store, Well, if you can't do that for

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Speaker 3: whether issues or lockdown issues, and you have a virtual presence,

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Speaker 3: you could still do that without missing out.

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Speaker 4: Of course, on that