WEBVTT - EYL #24 Part 1: The Social Network 0:00:00.160 --> 0:00:03.560 With Robinhood, not only can you trade individual stocks and ETFs, 0:00:03.720 --> 0:00:07.560 you can also seamlessly buy and sell crypto at low costs, 0:00:07.800 --> 0:00:11.200 trade all in one place. Get started now on robin 0:00:11.200 --> 0:00:13.920 Hood Trading Crypto invalve significant risk. Crypto trading is offered 0:00:13.920 --> 0:00:16.000 through an account with the Robinhood Crypto LC. Robin Hunt 0:00:16.000 --> 0:00:18.360 Crypto is licensed to engage in virtual currency business activity 0:00:18.360 --> 0:00:20.320 by the New York State Department of Financial Services. Crypto 0:00:20.320 --> 0:00:23.040 helth thro robin HUID cryptos not FDFC insured or SIPC protected. 0:00:23.160 --> 0:00:26.000 Confesting involves risk, including loss of principle Securities. Trading is 0:00:26.000 --> 0:00:28.720 offered through an account with robin Hood Financial LLC member SIPC, 0:00:28.960 --> 0:00:30.040 a registered broker dealer. 0:00:37.440 --> 0:00:38.239 Erness listen up. 0:00:38.479 --> 0:00:40.800 When people all around the world first started going out 0:00:40.840 --> 0:00:44.080 protesting this summer, you'd hear it over and over. This 0:00:44.280 --> 0:00:47.480 time is different, But how and who are the people 0:00:47.520 --> 0:00:50.880 trying to make it different? And Gimleu's new podcast, Resistance 0:00:51.159 --> 0:00:54.400 Post Saie T John Thomas Jr. Brings us stories from 0:00:54.400 --> 0:00:56.880 the front lines of the movement for Black lives, told 0:00:56.880 --> 0:00:59.480 by the generation fighting for the change. It's a show 0:00:59.480 --> 0:01:02.240 about people refusing to accept things as they are and 0:01:02.280 --> 0:01:05.040 how we can make sure this time really is different. 0:01:05.400 --> 0:01:09.119 Resistance is out now. Follow and listen for free on Spotify. 0:01:12.959 --> 0:01:15.760 EYL Episode twenty four Listen, we got a special treat 0:01:15.800 --> 0:01:18.479 for y'all. We recorded so much content for this episode 0:01:18.480 --> 0:01:20.520 that we decided to put it out in two parts. 0:01:20.720 --> 0:01:23.600 So Part one you're about to listen to. Part two 0:01:23.760 --> 0:01:26.560 is gonna be released this Friday at five. That's right, 0:01:26.920 --> 0:01:30.319 this Friday at five. Part two to this episode and 0:01:30.400 --> 0:01:32.520 part one, we're gonna give you a step by step 0:01:32.560 --> 0:01:35.040 guide on how to build, how to market, how to 0:01:35.080 --> 0:01:38.200 monetize your social media. Mashad is a magician at that, 0:01:38.440 --> 0:01:40.040 so he's gonna give you his playbook and how he 0:01:40.120 --> 0:01:42.920 went from five hundred followers to eighty thousand, and how 0:01:42.920 --> 0:01:46.160 that same strategy grew the Earnier Leisure page from zero 0:01:46.240 --> 0:01:50.040 to seventy thousand in less than six months. And Part two, 0:01:50.400 --> 0:01:52.240 we're gonna sit down with Cole mid Kiff, the co 0:01:52.360 --> 0:01:54.640 founder of quick Track, a legal app that is tearing 0:01:54.720 --> 0:01:57.240 up the game right now. How he developed his app, 0:01:57.400 --> 0:01:59.840 how he's monetizing it and has a chance to have 0:01:59.880 --> 0:02:03.640 a evaluation in the nine figures. So tune into Part 0:02:03.720 --> 0:02:06.640 two of this episode this Friday at five. 0:02:06.720 --> 0:02:19.160 Don't miss it, all. 0:02:19.160 --> 0:02:22.960 Right, guys, welcome back, Welcome back, e y L number 0:02:23.000 --> 0:02:26.880 twenty four one over Jordan the Kobe. Yeah yeah yeah yeah. 0:02:26.919 --> 0:02:30.160 Last year last week was it was the Jordan week. 0:02:30.200 --> 0:02:32.919 This this week is the Kobe week. Kobe. Yeah. So 0:02:33.000 --> 0:02:34.520 this is this is this is a this is gonna 0:02:34.520 --> 0:02:36.800 be a good one. This is a good episode, something 0:02:36.800 --> 0:02:40.480 that people have been acting us for. Definitely something that's 0:02:40.560 --> 0:02:43.600 very important. It's gonna be the technology episode, right, So 0:02:43.600 --> 0:02:45.080 we're going to talk about a few different things as 0:02:45.080 --> 0:02:46.800 far as tech is concerned. We're going to talk about 0:02:47.639 --> 0:02:50.200 social media, right, how to go your social media presence, 0:02:50.240 --> 0:02:53.240 how to monetize social media, you know, the whole one 0:02:53.280 --> 0:02:56.120 on one on social media campaigns. And then we're also 0:02:56.200 --> 0:02:57.399 going to go into the app. 0:02:57.160 --> 0:03:00.760 World, right, something that we had some experiencing. 0:03:00.919 --> 0:03:03.600 Yeah, yes, that's a fact. Fact. We're gonna talk about 0:03:03.639 --> 0:03:05.480 the app world. We're going to talk about how to 0:03:05.520 --> 0:03:09.520 build the app, how to monetize the app, about vcs funding, 0:03:09.560 --> 0:03:12.760 all kinds of stuff right as far as apps are conserved, 0:03:12.720 --> 0:03:14.320 and were also going to talk about pay the pair 0:03:14.360 --> 0:03:17.520 of contracts and this is this is how to make 0:03:17.560 --> 0:03:22.160 money in tech. Member, if you watch the social media 0:03:22.320 --> 0:03:25.040 movie of Facebook. What was that movie called with the 0:03:25.080 --> 0:03:29.160 social the social network? And they told them, they said, look, 0:03:29.240 --> 0:03:33.320 a million dollars isn't cool? A billion dollars cool? That's 0:03:33.360 --> 0:03:36.080 a fact. That's a billion dollars. That's what this episode 0:03:36.120 --> 0:03:38.000 is about. This episode is about real quick. 0:03:38.080 --> 0:03:41.120 We we actually try to put that in context, right 0:03:41.120 --> 0:03:43.440 when we try to describe the difference between a million 0:03:43.800 --> 0:03:46.240 and a billion, right, And I always tell people to 0:03:46.480 --> 0:03:48.920 try to change it into time, right, Like I asked 0:03:48.960 --> 0:03:50.080 people like, how. 0:03:49.880 --> 0:03:52.440 Long do you think a million seconds is? Like, how 0:03:52.520 --> 0:03:52.920 do you think? 0:03:54.360 --> 0:03:56.080 Probably a couple of years? 0:03:56.160 --> 0:03:58.720 Twelve days? Right, how many How long do you think 0:03:58.760 --> 0:03:59.440 a billion seconds? 0:03:59.520 --> 0:04:04.520 Is my first answer thirty six years, So like twelve days, 0:04:04.520 --> 0:04:07.320 thirty six years, Like put that conceptually, that's a difference 0:04:07.320 --> 0:04:07.640 between a. 0:04:07.600 --> 0:04:08.280 Million and a billion. 0:04:08.360 --> 0:04:12.320 Yeah, that's really cool. But we got a special guest today, 0:04:12.360 --> 0:04:16.360 my man Cole mit Kiff. Thank you for joining us. 0:04:16.640 --> 0:04:18.600 So Cole, Yeah, we got to tell the backstory of 0:04:18.600 --> 0:04:20.440 how he met Cole. Right, so we were in la 0:04:20.880 --> 0:04:24.440 and be one of our favorite interviews Romeo Brown. Right, 0:04:24.440 --> 0:04:26.720 if anybody's not familiar, I think that was episode seventeen, 0:04:26.800 --> 0:04:29.360 Episode seventeen, The Town Romeo at the Town shout out 0:04:29.400 --> 0:04:32.600 to Oakland. So he was, he was, we did that 0:04:32.920 --> 0:04:35.840 last minute, like all of our interviews, right, and we 0:04:35.839 --> 0:04:39.039 were in LA and somebody said, like, this is a 0:04:39.040 --> 0:04:40.960 good person for you to interview. His sister actually to 0:04:41.600 --> 0:04:46.279 one of our comrades, Mike, and shout out to Mike. 0:04:46.320 --> 0:04:47.039 Shout out to Mike. 0:04:47.200 --> 0:04:49.800 So legend. So I spoke to Romeo on the phone 0:04:49.880 --> 0:04:52.839 and I'm like, yo, you know, yeah, you know you're interested. 0:04:52.920 --> 0:04:54.800 So we spoke and I got a good feel for him, 0:04:54.800 --> 0:04:57.200 like I think he's bigger personal interview. So he's like, 0:04:57.200 --> 0:04:59.360 all right, come to the to the spot at ten 0:04:59.400 --> 0:05:02.680 o'clock in the morn on and on Sunday. Oh my god, col. 0:05:02.720 --> 0:05:04.320 So when we get there ten o'clock in the morning 0:05:04.320 --> 0:05:07.360 on Sunday, the first thing he tells us is got 0:05:07.360 --> 0:05:11.600 a meeting. I got a meeting at eleventh busy. First 0:05:11.680 --> 0:05:13.960 he said, I got meeting with this business man. She 0:05:14.040 --> 0:05:16.640 had eleven thirty pretty much seeming like yo, this gotta 0:05:16.640 --> 0:05:23.000 be quick, all right, cool, long story short, We left 0:05:23.279 --> 0:05:25.920 Romeo at eleven thirty at night. Yeah, it was. 0:05:26.200 --> 0:05:26.880 It was a crazy day. 0:05:26.880 --> 0:05:29.920 We spent the whole day with him right time. Yeah, 0:05:30.279 --> 0:05:36.599 so shout yeah, shout out to Glendale, California. So yeah, 0:05:36.640 --> 0:05:41.200 so his his little brother, that's big bro. Yeah, his 0:05:41.240 --> 0:05:44.080 little brother joined us after his coal and we just 0:05:44.160 --> 0:05:46.560 kicked it off and just a super cool dude and 0:05:46.600 --> 0:05:48.480 we was talking. He was telling us about this app 0:05:48.520 --> 0:05:51.560 that he has and the app was amazing. So we 0:05:51.640 --> 0:05:53.400 just stayed in communication and then you know, he was 0:05:53.440 --> 0:05:56.560 on the East Coast and we reached out and he's like, yeah, look, 0:05:56.640 --> 0:05:57.760 I want to come on the show. I'm like, yeah, 0:05:57.760 --> 0:05:58.039 for sure. 0:05:58.720 --> 0:06:00.240 When he was telling us about the app, it was 0:06:00.279 --> 0:06:02.960 funny because I'm like, yo, coo, I think I heard 0:06:02.960 --> 0:06:04.640 you on the radio. I just heard about this man, 0:06:04.640 --> 0:06:06.600 Like I know, I just heard about this And I 0:06:06.640 --> 0:06:08.360 was like, weren't you on the radio And. 0:06:08.360 --> 0:06:09.320 No clue what he saw. 0:06:09.440 --> 0:06:10.440 I was so flattered. 0:06:10.480 --> 0:06:12.039 I was like, no, thank you. 0:06:13.160 --> 0:06:15.080 It didn't hit me to two weeks later like oh 0:06:15.200 --> 0:06:17.279 I saw him on social media and he made it 0:06:17.279 --> 0:06:17.719 to the shave. 0:06:17.880 --> 0:06:22.000 That's why shave. That's a fact. That's a fact. I 0:06:22.000 --> 0:06:25.360 was in a shaved room too, twice twice twice. Yeah, 0:06:25.440 --> 0:06:26.920 that's a fact. That's a fact. Shout out to the shave. 0:06:27.080 --> 0:06:29.080 All right, So before we go into that, we're going 0:06:29.160 --> 0:06:31.920 to talk about how to grow your social media platform. Right, 0:06:32.040 --> 0:06:34.760 And as we said this, this show is fully transparent, 0:06:35.279 --> 0:06:37.760 so I will be giving first. 0:06:37.440 --> 0:06:39.839 Hand knowledge, step by step, book. 0:06:39.680 --> 0:06:42.359 Step by stack for you to get g on track 0:06:43.520 --> 0:06:46.720 from from yours truly. Yeah, man, right, So. 0:06:46.520 --> 0:06:49.040 I mean it's one of the first things that people 0:06:49.080 --> 0:06:51.200 have even like alumni. So now you officially hear that 0:06:51.279 --> 0:06:53.760 you now, I'm not They always asked like, yo, I 0:06:53.839 --> 0:06:56.560 seen y'all on I G how did y'all get this growth? 0:06:56.720 --> 0:06:59.160 And there's some steps that they obviously don't know. 0:06:59.279 --> 0:07:00.920 That's a fact. So we're gonna jump right into it. 0:07:01.120 --> 0:07:04.599 I'm all right. So as far as all right, before 0:07:04.600 --> 0:07:06.240 we even talk about growing social media, I want to 0:07:06.240 --> 0:07:08.400 make this completely you know, just put it out there. 0:07:08.440 --> 0:07:09.760 You don't have to go to your social media if 0:07:09.800 --> 0:07:11.560 you don't want to. Right. It's not like something that 0:07:11.600 --> 0:07:13.600 a lot of time people feel pressured by the numbers 0:07:13.640 --> 0:07:16.960 of followers that they have. It doesn't matter, like everybody 0:07:17.520 --> 0:07:19.600 doesn't have to have a million followers like you know, 0:07:19.720 --> 0:07:23.480 I know plenty of millionaires that have one hundred followers. 0:07:24.160 --> 0:07:25.920 I know, plenty of people that are dead broke that 0:07:26.000 --> 0:07:29.760 have three million followers. Happens all the time. True, But 0:07:29.760 --> 0:07:33.680 but social media can be used as a very powerful 0:07:33.920 --> 0:07:37.960 marketing tool. So as an entrepreneur, as a small business person, 0:07:38.000 --> 0:07:40.800 as anybody, a musician, whatever, if you you want to 0:07:40.920 --> 0:07:45.880 you know, market yourself, social media is a great way 0:07:45.920 --> 0:07:50.520 to actually do that. Right, So we'll talk about growing 0:07:50.560 --> 0:07:52.760 a social media presence. I'll talk about Instagram because that's 0:07:52.760 --> 0:07:56.360 what I know, right, That's that's my thing the world. Yeah, 0:07:56.520 --> 0:07:58.200 so all right, so I'll tell the backstory on this. 0:07:58.360 --> 0:08:01.040 So they started two years ago, right. I was in 0:08:01.080 --> 0:08:04.680 California with Mike, my me and Mike. I was there. Yeah, 0:08:04.680 --> 0:08:11.000 you were there, left left, he left. He left the 0:08:11.040 --> 0:08:14.080 day he left, like two days early. So we were 0:08:14.120 --> 0:08:17.280 there for my birthday and uh, like the last two days. 0:08:17.320 --> 0:08:20.200 When Troy left, we sat in a hotel room for 0:08:20.240 --> 0:08:22.600 like ten hours and we mapped out a strategy for 0:08:22.640 --> 0:08:25.120 me to grow on Instagram, right, because I was saying, like, 0:08:25.160 --> 0:08:26.520 you know, I want to I want to be like 0:08:26.560 --> 0:08:29.360 a financial guy on Instagram, but I only know how 0:08:29.360 --> 0:08:30.520 to go about it. But I feel like there was 0:08:30.560 --> 0:08:33.560 a need for it in the marketplace. So at the time, 0:08:33.640 --> 0:08:35.720 I had a private page. I have five hundred followers. 0:08:35.800 --> 0:08:40.520 So we we talked about, okay, different strategies that you 0:08:40.559 --> 0:08:44.800 can take, right. So first thing that we did was 0:08:45.120 --> 0:08:48.840 figure out exactly like what my goals were, right. So 0:08:48.880 --> 0:08:51.960 the first the first goal was to get five thousand followers, right, 0:08:52.280 --> 0:08:57.000 But we had history in growing an Instagram page prior 0:08:57.040 --> 0:08:59.439 to that. We talked about a little bit fashion. Yeah, 0:08:59.440 --> 0:09:01.880 we never we never put that out though, So fashion 0:09:01.880 --> 0:09:07.280 Wave it was a fashion blog that we started in 0:09:07.280 --> 0:09:11.280 twenty twelve, right, because in twenty twelve I saw the 0:09:11.320 --> 0:09:13.559 direction that Instagram was going in. I like to call 0:09:13.600 --> 0:09:16.200 myself a visionary. I kind of saw it happened before 0:09:16.200 --> 0:09:20.680 it happened. So what happened is that, humbly speaking. 0:09:20.720 --> 0:09:22.200 I agreed, let's go for it. 0:09:22.360 --> 0:09:24.320 I used to follow a page. I still do follow 0:09:24.320 --> 0:09:26.480 the page called fashion What was the name of it? 0:09:27.120 --> 0:09:31.520 Oh Man, I was gonna say fashion bomb, but it's not. 0:09:31.600 --> 0:09:32.080 That's not her. 0:09:32.240 --> 0:09:35.560 Yeah, it was a fashion page and mont story short, 0:09:35.640 --> 0:09:38.040 it's like a look book, right. But what I realized 0:09:38.080 --> 0:09:41.839 in twenty twelve was that they were putting like it 0:09:41.880 --> 0:09:44.520 would be a woman when it dressed. But then in 0:09:44.600 --> 0:09:46.880 the caption it would say where to get the dress from. 0:09:47.280 --> 0:09:50.200 So it was an ad, but it was camouflaged as 0:09:50.200 --> 0:09:53.520 a regular post. Most people didn't realize what was going on. 0:09:53.600 --> 0:09:56.600 This is before it sponsored that, but I realized right away. 0:09:56.600 --> 0:09:58.200 I'm like, oh, this is brilliant, Like this is a 0:09:58.240 --> 0:10:00.800 way where you can reach millions of pe people online. 0:10:00.960 --> 0:10:04.840 It's much cheaper. I was assuming for people to advertise 0:10:04.840 --> 0:10:06.960 on her Instagram page as opposed to go to like 0:10:07.320 --> 0:10:10.920 a magazine for TV, and it's much more effective. 0:10:11.000 --> 0:10:13.199 Right, Well, the funny thing is is to not to 0:10:13.240 --> 0:10:15.240 just hop in that real quick and we'll probably maybe 0:10:15.280 --> 0:10:16.920 go into the genesis of all this. But I had 0:10:17.080 --> 0:10:19.280 I had a clothing company for a long time before 0:10:19.280 --> 0:10:22.160 any of this, And I remember during the Instagram you 0:10:22.160 --> 0:10:25.160 know days of like the twenty twelves and up where yeah, 0:10:25.160 --> 0:10:26.640 that was the lick, like that was you know, you 0:10:26.640 --> 0:10:28.760 would go in there and you'd be like, oh, like 0:10:28.800 --> 0:10:30.760 this is you know, that was what the algorithms kicked 0:10:30.800 --> 0:10:33.120 in and all the money. But that was a period 0:10:33.160 --> 0:10:35.160 of time where it was really like, oh, I can 0:10:35.400 --> 0:10:37.760 just put this out here, and you know, even if 0:10:37.760 --> 0:10:40.480 I only have three thousand people seeing all three thousand 0:10:40.520 --> 0:10:43.440 of them are seeing and I put my link in 0:10:43.480 --> 0:10:45.200 and we'll just go from there. I mean that, you 0:10:45.240 --> 0:10:47.200 know that changed. That was the that was the way, 0:10:47.280 --> 0:10:48.080 that was the method. 0:10:48.720 --> 0:10:50.920 We sat here. It was in this house. We sat 0:10:50.960 --> 0:10:53.760 here and we were downstairs and you're like, yo, this 0:10:53.920 --> 0:10:56.080 is crazy, Like you can't. I never forget you, Like, yo, 0:10:56.160 --> 0:10:59.520 print is dead, nobody anymore is dead. 0:11:00.080 --> 0:11:01.840 I said, like, this is the new wave right here. 0:11:01.880 --> 0:11:03.960 That's a fact that twenty two I said, prints over, 0:11:04.440 --> 0:11:05.839 this is this is this is what it is, right. 0:11:06.559 --> 0:11:08.080 I'm like, we gotta, we gotta do this. So we 0:11:08.120 --> 0:11:12.240 started a fashion blog called fashion fashion Wave, fashion Way 0:11:12.360 --> 0:11:16.080 fashion Wait two v's yeah. So we had the fashion 0:11:16.120 --> 0:11:19.079 wave right, and we built fashion Wave to like ten 0:11:19.120 --> 0:11:21.839 thousand followers and we got to thirteen. Yeah, it was 0:11:21.880 --> 0:11:25.360 pretty sizeable. How we built fashion Wave was we did that. 0:11:25.520 --> 0:11:29.560 We kind of cheated on that. So this, yeah, it's 0:11:30.240 --> 0:11:33.160 full transparency. So there's the websites and his apps where 0:11:33.160 --> 0:11:36.080 you can actually like other people's pictures. Yeah, and so 0:11:37.080 --> 0:11:40.760 the theory is that you liked enough pictures, then people 0:11:40.840 --> 0:11:43.040 see that you liked it, they'll look on your page, 0:11:43.040 --> 0:11:45.480 and then if your page is decent, then they'll follow around. 0:11:45.920 --> 0:11:46.760 It actually worked. 0:11:47.000 --> 0:11:50.360 Oh no, Instagram, I can't reiterate this enough. Before the 0:11:50.440 --> 0:11:53.400 algorithm kicked in, if you were any kind of like 0:11:53.880 --> 0:11:56.640 you know, at any kind of savvy on Instagram, like 0:11:56.920 --> 0:11:59.560 it was so much easier to grow following or so 0:11:59.720 --> 0:12:02.480 much easier to monetize it. Like it was like mind 0:12:02.520 --> 0:12:04.000 bendingly easy compared. 0:12:03.640 --> 0:12:07.000 To that, it was so okay. So we were doing 0:12:07.000 --> 0:12:10.360 that and it was growing at a pretty fast rate, right, 0:12:10.600 --> 0:12:12.800 and then we actually even paid for a shout out 0:12:14.000 --> 0:12:16.240 the shoutout page. The shoutout page is too so we 0:12:16.320 --> 0:12:19.600 paid for a shoutout that helped us, Like we paid 0:12:19.600 --> 0:12:21.600 for it was a shoutout page, like eight hundred thousand. 0:12:22.080 --> 0:12:24.559 They shouted us out and they off that shot out. 0:12:24.559 --> 0:12:27.800 We got like two thousand followers. Yeah yeah, and it's crazy, 0:12:27.880 --> 0:12:30.439 Oh for sure, Yeah, it's crazy. So phone stopped working 0:12:31.040 --> 0:12:33.200 turn off after like a couple of months. Like like 0:12:33.200 --> 0:12:36.240 I said, we got up to around twelve thousand followers. 0:12:36.280 --> 0:12:39.520 Now this is this is a cautionary tale though. 0:12:47.480 --> 0:12:49.280 This episode of Earnier Liasua is brought to you by 0:12:49.320 --> 0:12:50.240 First Republic Bank. 0:12:50.600 --> 0:12:52.559 The world is changing and your needs are evolving. 0:12:52.679 --> 0:12:54.880 As your focus turns to what matters most to you 0:12:54.920 --> 0:12:58.280 and your community. First Republic remains committed to often personalized 0:12:58.320 --> 0:12:59.720 financial solutions that fit. 0:12:59.559 --> 0:13:00.520 Your daily needs. 0:13:00.840 --> 0:13:03.280 From day one, you'll be connected with a dedicated banker 0:13:03.320 --> 0:13:05.880 who will serve as your primary point of contact throughout 0:13:05.920 --> 0:13:08.360 your relationship with the bank. They'll be there to listen 0:13:08.400 --> 0:13:10.520 to you, understand your values, and meet you on your 0:13:10.559 --> 0:13:13.880 financial journey. Your banker can offer solutions that support your 0:13:13.920 --> 0:13:16.360 goals at any stage, from setting up a personal checking 0:13:16.400 --> 0:13:20.040 account to refinancing household debt to buying a first home. 0:13:20.480 --> 0:13:22.960 As your needs evolved, you can call or email your 0:13:22.960 --> 0:13:25.920 banker at any time for support you need. Because First 0:13:25.960 --> 0:13:30.240 Republic believes that what matters to you matters most. Learn 0:13:30.280 --> 0:13:33.680 more at first republic dot com. That's First Republic dot 0:13:33.720 --> 0:13:36.240 Com member fdi C Equal Housing Lender. 0:13:40.080 --> 0:13:42.800 So there's way. So that's this is the first experience 0:13:42.840 --> 0:13:44.839 with meet growing a page US growing a page right. 0:13:45.960 --> 0:13:47.960 The only thing that we didn't do. That's another thing 0:13:47.960 --> 0:13:51.240 that you can do is you follow people and then 0:13:51.280 --> 0:13:54.520 you unfollow this app apps for that also, Now all 0:13:54.559 --> 0:13:59.199 of those ways work, pay for shoutouts, pay to like 0:13:59.280 --> 0:14:02.560 other people's pig is paid to an app to follow 0:14:02.640 --> 0:14:05.520 somebody then unfollow them all though they actually all work, 0:14:06.040 --> 0:14:08.960 but they're not effective because what happens is that you 0:14:09.040 --> 0:14:11.800 get followers, but they're ghost followers, right, So what happens 0:14:11.840 --> 0:14:14.840 is that now they're not engaged. So you have ten 0:14:14.880 --> 0:14:17.199 thousand followers, but you might be getting fifty lights on 0:14:17.240 --> 0:14:17.680 your pictures. 0:14:17.760 --> 0:14:20.280 Yeah, oh you get you have like fifty thousand followers 0:14:20.280 --> 0:14:22.120 and there's like two comments. 0:14:22.200 --> 0:14:24.600 Yeah, it's just crazy. 0:14:24.680 --> 0:14:27.160 It's not it's not it's not effective. It's a fast 0:14:27.160 --> 0:14:29.120 way to grow up page, but it's not effective. Right. 0:14:29.760 --> 0:14:34.800 So learning from that experience, fast forward like five years 0:14:34.800 --> 0:14:36.320 when I when I was starting my page, I said, 0:14:36.320 --> 0:14:37.360 I didn't want to do it that way. I want 0:14:37.360 --> 0:14:40.720 to do it organically. So I did it organically. And 0:14:40.800 --> 0:14:43.680 so the first thing I did was I talked to Valencia. 0:14:43.760 --> 0:14:46.040 She was a guest show. Yeah, so val she had 0:14:46.080 --> 0:14:47.760 a page when she has one hundred and sixty thousand, 0:14:47.960 --> 0:14:51.560 thousands followers something like that. She was she's mastered social media. 0:14:51.680 --> 0:14:54.000 So the first thing that she told me was, look 0:14:54.080 --> 0:14:56.120 what everybody else in your industry is doing, and do 0:14:56.200 --> 0:14:58.840 the complete opposite. The other way, do the complete opposite. Right, 0:14:58.880 --> 0:15:01.440 I didn't fully understand her. At first it took me 0:15:01.480 --> 0:15:04.920 a while, but now I definitely understand it, so, right, 0:15:05.120 --> 0:15:07.040 A lot of it for me was trial and error. Right, 0:15:07.400 --> 0:15:10.120 So I was posting. The first thing you have to 0:15:10.160 --> 0:15:12.320 do is post very consistently on Instagram. That's that's the 0:15:12.320 --> 0:15:16.320 biggest That's the number one thing I do know. You 0:15:16.320 --> 0:15:20.280 gotta have content. That's that's the first thing that will 0:15:20.360 --> 0:15:22.360 knock out ninety percent of the people right away. They're 0:15:22.400 --> 0:15:25.800 not consistent. It sounds like it's easy, but it's not. 0:15:25.440 --> 0:15:29.480 It's not. It's not. So that's the first thing you 0:15:29.520 --> 0:15:31.760 have to do is post content, right. The next thing 0:15:31.800 --> 0:15:33.680 you have to do is actually figure out what kind 0:15:33.720 --> 0:15:35.600 of content you're gonna post and how is it different 0:15:35.640 --> 0:15:37.320 from everything else, and how is it going to be 0:15:37.360 --> 0:15:40.040 intriguing to the to the audience. Right. So, like for 0:15:40.120 --> 0:15:42.920 me personally, it took me a while to figure that 0:15:42.960 --> 0:15:45.720 out because at first I was just making like random 0:15:45.760 --> 0:15:48.680 selfie videos about finance and stuff like that. But even 0:15:48.720 --> 0:15:51.240 for me, it was kind of boring and it got 0:15:51.240 --> 0:15:53.560 some traction, but it was boring. But as I was 0:15:53.600 --> 0:15:55.400 doing that, I was still growing the page. It wasn't 0:15:55.440 --> 0:15:57.200 grown a lot, but it was growing, right, It would 0:15:57.200 --> 0:16:00.240 go from like A thousand, two thousand three, cause I 0:16:00.280 --> 0:16:02.520 was just putting out constant content. 0:16:02.680 --> 0:16:04.080 You had clips of the classrooms. 0:16:04.440 --> 0:16:06.560 Yeah, I was putting out classrooms when I was teaching 0:16:06.920 --> 0:16:08.680 financial literacy and stuff like that, and you know, it 0:16:08.720 --> 0:16:11.760 was it was starting to pick up. But when I 0:16:11.800 --> 0:16:15.359 when my page really took off, is when I completely 0:16:15.440 --> 0:16:18.120 rechanged it. So the first thing that Valves told me 0:16:18.160 --> 0:16:21.120 to do was look on your page and eliminate anything 0:16:21.680 --> 0:16:24.360 that is unrelated to what you're doing. So she told 0:16:24.440 --> 0:16:27.240 me that, like your Instagram page, if somebody just looks 0:16:27.280 --> 0:16:29.800 at it for the first time without reading your bio, 0:16:30.080 --> 0:16:33.360 they should be able to tell what you actually do. Right, 0:16:33.560 --> 0:16:35.720 a lot of times people have a lot of random, 0:16:35.840 --> 0:16:38.000 different things on your Instagram page and you don't know 0:16:38.000 --> 0:16:41.760 what person does right specialization exactly. 0:16:41.360 --> 0:16:46.400 How to get like white white exactly. 0:16:46.440 --> 0:16:47.840 So that's that's one of the first That's the first 0:16:47.840 --> 0:16:49.680 thing that I did was I eliminated all of the 0:16:49.720 --> 0:16:52.800 things on my Instagram page that wasn't really related to 0:16:52.960 --> 0:16:55.960 what I wanted the public to see in that regards, right. 0:16:56.280 --> 0:16:58.600 The next thing I did was I started to dig 0:16:58.640 --> 0:17:03.600 deeper and offer are more value than almost anybody else 0:17:03.640 --> 0:17:05.960 I would see it on Instagram. So I found my 0:17:06.560 --> 0:17:09.920 niche in sports and entertainment, but the financial backstories on it, right. 0:17:10.119 --> 0:17:12.359 So what I would do is I would research articles 0:17:13.040 --> 0:17:18.160 about different you know, topics, trending topics, and I would write. 0:17:18.320 --> 0:17:20.280 I became like kind of a journalist, right, Like I 0:17:20.280 --> 0:17:26.440 would write like in depth, three paragraph write ups on it. 0:17:26.560 --> 0:17:28.760 And people really found that intriguing. 0:17:28.880 --> 0:17:31.359 Right, They're not to cut you off, but like that 0:17:31.600 --> 0:17:33.560 was the part. I was like, wait, they didn't know 0:17:33.600 --> 0:17:35.960 these stories. I'm like, you saw that post. 0:17:36.000 --> 0:17:37.840 I'm like, yeah, they didn't know. And when we saw 0:17:37.880 --> 0:17:38.560 the feedback, it was. 0:17:38.480 --> 0:17:41.280 Like it was probably just your conversation and you're just like, oh, 0:17:41.280 --> 0:17:41.879 this is what we know. 0:17:41.920 --> 0:17:44.000 And and then some of them he posted, I'm like, wait, 0:17:44.040 --> 0:17:45.960 I didn't know that right, right now you. 0:17:46.720 --> 0:17:50.359 Got something yeah. So that and then I also fixed 0:17:50.400 --> 0:17:53.240 so I'm learning as I'm going, right, So I said, okay, 0:17:53.320 --> 0:17:56.720 I found a nice niche with this. Then I also 0:17:56.800 --> 0:18:02.600 figured out that people like headlines, right, So I kind 0:18:02.600 --> 0:18:05.480 of mastered the clickbait thing, right, So in all my 0:18:06.560 --> 0:18:10.960 articles that I was writing, I use the app where 0:18:11.080 --> 0:18:14.480 I actually put the caption on it. So the caption 0:18:14.640 --> 0:18:16.760 is very important. Right this. I can't stress this enough. 0:18:16.800 --> 0:18:18.639 The caption is extremely important because that's what's going to 0:18:18.680 --> 0:18:23.520 get people's attention. Right, So I'll see an article. Now 0:18:23.560 --> 0:18:25.200 you have to be creative with this. You can't. I 0:18:25.240 --> 0:18:29.120 can't tell somebody how to actually make a caption that's 0:18:29.119 --> 0:18:31.120 going to get people interested. But you have to think, right, 0:18:31.240 --> 0:18:34.920 use your brain short, you don't. People don't like to read. 0:18:35.040 --> 0:18:37.320 This is something that is extremely important. People don't like 0:18:37.359 --> 0:18:42.080 to read. So the least amount of words that you 0:18:42.119 --> 0:18:45.520 can use the better, even with write ups, right. This 0:18:45.600 --> 0:18:47.520 is something that Valve taught me. Also, at first, I 0:18:47.560 --> 0:18:52.720 was writing very long write ups. Anything more than three paragraphs, 0:18:52.720 --> 0:18:55.159 in my opinion, is too long. Even three paragraphs might 0:18:55.160 --> 0:18:56.679 be too long, but it might not be as long 0:18:56.720 --> 0:19:01.880 as it's intriguing. The key is to make it very 0:19:02.720 --> 0:19:05.960 detailed in a short amount of time. This is why 0:19:06.000 --> 0:19:09.160 the Instagram sixty second videos are perfect, because they say 0:19:09.200 --> 0:19:11.600 the average person's attention stand is like ten seconds or something. 0:19:12.119 --> 0:19:16.280 You lose people's attention very quickly. Right. So as I'm 0:19:16.280 --> 0:19:20.440