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Speaker 2: Erness listen up.

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Speaker 3: When people all around the world first started going out

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Speaker 3: protesting this summer, you'd hear it over and over. This

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Speaker 3: time is different, But how and who are the people

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Speaker 3: trying to make it different? And Gimleu's new podcast, Resistance

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Speaker 3: Post Saie T John Thomas Jr. Brings us stories from

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Speaker 3: the front lines of the movement for Black lives, told

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Speaker 3: by the generation fighting for the change. It's a show

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Speaker 3: about people refusing to accept things as they are and

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Speaker 3: how we can make sure this time really is different.

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Speaker 3: Resistance is out now. Follow and listen for free on Spotify.

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Speaker 3: EYL Episode twenty four Listen, we got a special treat

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Speaker 3: for y'all. We recorded so much content for this episode

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Speaker 3: that we decided to put it out in two parts.

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Speaker 3: So Part one you're about to listen to. Part two

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Speaker 3: is gonna be released this Friday at five. That's right,

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Speaker 3: this Friday at five. Part two to this episode and

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Speaker 3: part one, we're gonna give you a step by step

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Speaker 3: guide on how to build, how to market, how to

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Speaker 3: monetize your social media. Mashad is a magician at that,

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Speaker 3: so he's gonna give you his playbook and how he

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Speaker 3: went from five hundred followers to eighty thousand, and how

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Speaker 3: that same strategy grew the Earnier Leisure page from zero

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Speaker 3: to seventy thousand in less than six months. And Part two,

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Speaker 3: we're gonna sit down with Cole mid Kiff, the co

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Speaker 3: founder of quick Track, a legal app that is tearing

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Speaker 3: up the game right now. How he developed his app,

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Speaker 3: how he's monetizing it and has a chance to have

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Speaker 3: a evaluation in the nine figures. So tune into Part

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Speaker 3: two of this episode this Friday at five.

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Speaker 2: Don't miss it, all.

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Speaker 4: Right, guys, welcome back, Welcome back, e y L number

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Speaker 4: twenty four one over Jordan the Kobe. Yeah yeah yeah yeah.

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Speaker 4: Last year last week was it was the Jordan week.

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Speaker 4: This this week is the Kobe week. Kobe. Yeah. So

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Speaker 4: this is this is this is a this is gonna

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Speaker 4: be a good one. This is a good episode, something

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Speaker 4: that people have been acting us for. Definitely something that's

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Speaker 4: very important. It's gonna be the technology episode, right, So

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Speaker 4: we're going to talk about a few different things as

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Speaker 4: far as tech is concerned. We're going to talk about

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Speaker 4: social media, right, how to go your social media presence,

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Speaker 4: how to monetize social media, you know, the whole one

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Speaker 4: on one on social media campaigns. And then we're also

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Speaker 4: going to go into the app.

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Speaker 2: World, right, something that we had some experiencing.

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Speaker 4: Yeah, yes, that's a fact. Fact. We're gonna talk about

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Speaker 4: the app world. We're going to talk about how to

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Speaker 4: build the app, how to monetize the app, about vcs funding,

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Speaker 4: all kinds of stuff right as far as apps are conserved,

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Speaker 4: and were also going to talk about pay the pair

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Speaker 4: of contracts and this is this is how to make

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Speaker 4: money in tech. Member, if you watch the social media

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Speaker 4: movie of Facebook. What was that movie called with the

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Speaker 4: social the social network? And they told them, they said, look,

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Speaker 4: a million dollars isn't cool? A billion dollars cool? That's

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Speaker 4: a fact. That's a billion dollars. That's what this episode

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Speaker 4: is about. This episode is about real quick.

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Speaker 3: We we actually try to put that in context, right

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Speaker 3: when we try to describe the difference between a million

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Speaker 3: and a billion, right, And I always tell people to

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Speaker 3: try to change it into time, right, Like I asked

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Speaker 3: people like, how.

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Speaker 2: Long do you think a million seconds is? Like, how

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Speaker 2: do you think?

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Speaker 5: Probably a couple of years?

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Speaker 2: Twelve days? Right, how many How long do you think

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Speaker 2: a billion seconds?

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Speaker 3: Is my first answer thirty six years, So like twelve days,

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Speaker 3: thirty six years, Like put that conceptually, that's a difference

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Speaker 3: between a.

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Speaker 2: Million and a billion.

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Speaker 4: Yeah, that's really cool. But we got a special guest today,

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Speaker 4: my man Cole mit Kiff. Thank you for joining us.

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Speaker 4: So Cole, Yeah, we got to tell the backstory of

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Speaker 4: how he met Cole. Right, so we were in la

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Speaker 4: and be one of our favorite interviews Romeo Brown. Right,

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Speaker 4: if anybody's not familiar, I think that was episode seventeen,

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Speaker 4: Episode seventeen, The Town Romeo at the Town shout out

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Speaker 4: to Oakland. So he was, he was, we did that

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Speaker 4: last minute, like all of our interviews, right, and we

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Speaker 4: were in LA and somebody said, like, this is a

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Speaker 4: good person for you to interview. His sister actually to

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Speaker 4: one of our comrades, Mike, and shout out to Mike.

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Speaker 5: Shout out to Mike.

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Speaker 4: So legend. So I spoke to Romeo on the phone

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Speaker 4: and I'm like, yo, you know, yeah, you know you're interested.

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Speaker 4: So we spoke and I got a good feel for him,

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Speaker 4: like I think he's bigger personal interview. So he's like,

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Speaker 4: all right, come to the to the spot at ten

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Speaker 4: o'clock in the morn on and on Sunday. Oh my god, col.

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Speaker 4: So when we get there ten o'clock in the morning

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Speaker 4: on Sunday, the first thing he tells us is got

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Speaker 4: a meeting. I got a meeting at eleventh busy. First

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Speaker 4: he said, I got meeting with this business man. She

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Speaker 4: had eleven thirty pretty much seeming like yo, this gotta

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Speaker 4: be quick, all right, cool, long story short, We left

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Speaker 4: Romeo at eleven thirty at night. Yeah, it was.

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Speaker 2: It was a crazy day.

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Speaker 4: We spent the whole day with him right time. Yeah,

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Speaker 4: so shout yeah, shout out to Glendale, California. So yeah,

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Speaker 4: so his his little brother, that's big bro. Yeah, his

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Speaker 4: little brother joined us after his coal and we just

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Speaker 4: kicked it off and just a super cool dude and

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Speaker 4: we was talking. He was telling us about this app

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Speaker 4: that he has and the app was amazing. So we

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Speaker 4: just stayed in communication and then you know, he was

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Speaker 4: on the East Coast and we reached out and he's like, yeah, look,

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Speaker 4: I want to come on the show. I'm like, yeah,

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Speaker 4: for sure.

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Speaker 3: When he was telling us about the app, it was

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Speaker 3: funny because I'm like, yo, coo, I think I heard

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Speaker 3: you on the radio. I just heard about this man,

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Speaker 3: Like I know, I just heard about this And I

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Speaker 3: was like, weren't you on the radio And.

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Speaker 5: No clue what he saw.

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Speaker 4: I was so flattered.

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Speaker 5: I was like, no, thank you.

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Speaker 3: It didn't hit me to two weeks later like oh

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Speaker 3: I saw him on social media and he made it

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Speaker 3: to the shave.

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Speaker 4: That's why shave. That's a fact. That's a fact. I

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Speaker 4: was in a shaved room too, twice twice twice. Yeah,

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Speaker 4: that's a fact. That's a fact. Shout out to the shave.

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Speaker 4: All right, So before we go into that, we're going

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Speaker 4: to talk about how to grow your social media platform. Right,

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Speaker 4: And as we said this, this show is fully transparent,

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Speaker 4: so I will be giving first.

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Speaker 2: Hand knowledge, step by step, book.

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Speaker 4: Step by stack for you to get g on track

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Speaker 4: from from yours truly. Yeah, man, right, So.

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Speaker 3: I mean it's one of the first things that people

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Speaker 3: have even like alumni. So now you officially hear that

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Speaker 3: you now, I'm not They always asked like, yo, I

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Speaker 3: seen y'all on I G how did y'all get this growth?

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Speaker 3: And there's some steps that they obviously don't know.

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Speaker 4: That's a fact. So we're gonna jump right into it.

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Speaker 4: I'm all right. So as far as all right, before

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Speaker 4: we even talk about growing social media, I want to

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Speaker 4: make this completely you know, just put it out there.

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Speaker 4: You don't have to go to your social media if

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Speaker 4: you don't want to. Right. It's not like something that

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Speaker 4: a lot of time people feel pressured by the numbers

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Speaker 4: of followers that they have. It doesn't matter, like everybody

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Speaker 4: doesn't have to have a million followers like you know,

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Speaker 4: I know plenty of millionaires that have one hundred followers.

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Speaker 4: I know, plenty of people that are dead broke that

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Speaker 4: have three million followers. Happens all the time. True, But

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Speaker 4: but social media can be used as a very powerful

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Speaker 4: marketing tool. So as an entrepreneur, as a small business person,

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Speaker 4: as anybody, a musician, whatever, if you you want to

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Speaker 4: you know, market yourself, social media is a great way

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Speaker 4: to actually do that. Right, So we'll talk about growing

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Speaker 4: a social media presence. I'll talk about Instagram because that's

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Speaker 4: what I know, right, That's that's my thing the world. Yeah,

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Speaker 4: so all right, so I'll tell the backstory on this.

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Speaker 4: So they started two years ago, right. I was in

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Speaker 4: California with Mike, my me and Mike. I was there. Yeah,

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Speaker 4: you were there, left left, he left. He left the

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Speaker 4: day he left, like two days early. So we were

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Speaker 4: there for my birthday and uh, like the last two days.

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Speaker 4: When Troy left, we sat in a hotel room for

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Speaker 4: like ten hours and we mapped out a strategy for

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Speaker 4: me to grow on Instagram, right, because I was saying, like,

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Speaker 4: you know, I want to I want to be like

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Speaker 4: a financial guy on Instagram, but I only know how

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Speaker 4: to go about it. But I feel like there was

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Speaker 4: a need for it in the marketplace. So at the time,

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Speaker 4: I had a private page. I have five hundred followers.

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Speaker 4: So we we talked about, okay, different strategies that you

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Speaker 4: can take, right. So first thing that we did was

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Speaker 4: figure out exactly like what my goals were, right. So

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Speaker 4: the first the first goal was to get five thousand followers, right,

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Speaker 4: But we had history in growing an Instagram page prior

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Speaker 4: to that. We talked about a little bit fashion. Yeah,

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Speaker 4: we never we never put that out though, So fashion

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Speaker 4: Wave it was a fashion blog that we started in

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Speaker 4: twenty twelve, right, because in twenty twelve I saw the

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Speaker 4: direction that Instagram was going in. I like to call

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Speaker 4: myself a visionary. I kind of saw it happened before

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Speaker 4: it happened. So what happened is that, humbly speaking.

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Speaker 5: I agreed, let's go for it.

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Speaker 4: I used to follow a page. I still do follow

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Speaker 4: the page called fashion What was the name of it?

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Speaker 2: Oh Man, I was gonna say fashion bomb, but it's not.

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Speaker 2: That's not her.

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Speaker 4: Yeah, it was a fashion page and mont story short,

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Speaker 4: it's like a look book, right. But what I realized

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Speaker 4: in twenty twelve was that they were putting like it

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Speaker 4: would be a woman when it dressed. But then in

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Speaker 4: the caption it would say where to get the dress from.

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Speaker 4: So it was an ad, but it was camouflaged as

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Speaker 4: a regular post. Most people didn't realize what was going on.

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Speaker 4: This is before it sponsored that, but I realized right away.

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Speaker 4: I'm like, oh, this is brilliant, Like this is a

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Speaker 4: way where you can reach millions of pe people online.

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Speaker 4: It's much cheaper. I was assuming for people to advertise

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Speaker 4: on her Instagram page as opposed to go to like

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Speaker 4: a magazine for TV, and it's much more effective.

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Speaker 6: Right, Well, the funny thing is is to not to

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Speaker 6: just hop in that real quick and we'll probably maybe

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Speaker 6: go into the genesis of all this. But I had

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Speaker 6: I had a clothing company for a long time before

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Speaker 6: any of this, And I remember during the Instagram you

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Speaker 6: know days of like the twenty twelves and up where yeah,

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Speaker 6: that was the lick, like that was you know, you

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Speaker 6: would go in there and you'd be like, oh, like

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Speaker 6: this is you know, that was what the algorithms kicked

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Speaker 6: in and all the money. But that was a period

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Speaker 6: of time where it was really like, oh, I can

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Speaker 6: just put this out here, and you know, even if

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Speaker 6: I only have three thousand people seeing all three thousand

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Speaker 6: of them are seeing and I put my link in

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Speaker 6: and we'll just go from there. I mean that, you

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Speaker 6: know that changed. That was the that was the way,

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Speaker 6: that was the method.

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Speaker 3: We sat here. It was in this house. We sat

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Speaker 3: here and we were downstairs and you're like, yo, this

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Speaker 3: is crazy, Like you can't. I never forget you, Like, yo,

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Speaker 3: print is dead, nobody anymore is dead.

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Speaker 2: I said, like, this is the new wave right here.

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Speaker 4: That's a fact that twenty two I said, prints over,

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Speaker 4: this is this is this is what it is, right.

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Speaker 4: I'm like, we gotta, we gotta do this. So we

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Speaker 4: started a fashion blog called fashion fashion Wave, fashion Way

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Speaker 4: fashion Wait two v's yeah. So we had the fashion

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Speaker 4: wave right, and we built fashion Wave to like ten

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Speaker 4: thousand followers and we got to thirteen. Yeah, it was

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Speaker 4: pretty sizeable. How we built fashion Wave was we did that.

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Speaker 4: We kind of cheated on that. So this, yeah, it's

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Speaker 4: full transparency. So there's the websites and his apps where

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Speaker 4: you can actually like other people's pictures. Yeah, and so

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Speaker 4: the theory is that you liked enough pictures, then people

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Speaker 4: see that you liked it, they'll look on your page,

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Speaker 4: and then if your page is decent, then they'll follow around.

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Speaker 4: It actually worked.

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Speaker 6: Oh no, Instagram, I can't reiterate this enough. Before the

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Speaker 6: algorithm kicked in, if you were any kind of like

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Speaker 6: you know, at any kind of savvy on Instagram, like

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Speaker 6: it was so much easier to grow following or so

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Speaker 6: much easier to monetize it. Like it was like mind

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Speaker 6: bendingly easy compared.

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Speaker 4: To that, it was so okay. So we were doing

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Speaker 4: that and it was growing at a pretty fast rate, right,

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Speaker 4: and then we actually even paid for a shout out

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Speaker 4: the shoutout page. The shoutout page is too so we

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Speaker 4: paid for a shoutout that helped us, Like we paid

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Speaker 4: for it was a shoutout page, like eight hundred thousand.

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Speaker 4: They shouted us out and they off that shot out.

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Speaker 4: We got like two thousand followers. Yeah yeah, and it's crazy,

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Speaker 4: Oh for sure, Yeah, it's crazy. So phone stopped working

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Speaker 4: turn off after like a couple of months. Like like

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Speaker 4: I said, we got up to around twelve thousand followers.

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Speaker 4: Now this is this is a cautionary tale though.

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Speaker 3: This episode of Earnier Liasua is brought to you by

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Speaker 3: First Republic Bank.

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Speaker 2: The world is changing and your needs are evolving.

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Speaker 3: As your focus turns to what matters most to you

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Speaker 3: and your community. First Republic remains committed to often personalized

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Speaker 3: financial journey. Your banker can offer solutions that support your

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Speaker 3: As your needs evolved, you can call or email your

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Speaker 3: Com member fdi C Equal Housing Lender.

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Speaker 4: So there's way. So that's this is the first experience

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Speaker 4: with meet growing a page US growing a page right.

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Speaker 4: The only thing that we didn't do. That's another thing

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Speaker 4: that you can do is you follow people and then

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Speaker 4: you unfollow this app apps for that also, Now all

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Speaker 4: of those ways work, pay for shoutouts, pay to like

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Speaker 4: other people's pig is paid to an app to follow

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Speaker 4: somebody then unfollow them all though they actually all work,

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Speaker 4: but they're not effective because what happens is that you

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Speaker 4: get followers, but they're ghost followers, right, So what happens

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Speaker 4: is that now they're not engaged. So you have ten

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Speaker 4: thousand followers, but you might be getting fifty lights on

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Speaker 4: your pictures.

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Speaker 3: Yeah, oh you get you have like fifty thousand followers

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Speaker 3: and there's like two comments.

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Speaker 5: Yeah, it's just crazy.

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Speaker 4: It's not it's not it's not effective. It's a fast

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Speaker 4: way to grow up page, but it's not effective. Right.

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Speaker 4: So learning from that experience, fast forward like five years

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Speaker 4: when I when I was starting my page, I said,

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Speaker 4: I didn't want to do it that way. I want

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Speaker 4: to do it organically. So I did it organically. And

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Speaker 4: so the first thing I did was I talked to Valencia.

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Speaker 4: She was a guest show. Yeah, so val she had

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Speaker 4: a page when she has one hundred and sixty thousand,

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Speaker 4: thousands followers something like that. She was she's mastered social media.

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Speaker 4: So the first thing that she told me was, look

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Speaker 4: what everybody else in your industry is doing, and do

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Speaker 4: the complete opposite. The other way, do the complete opposite. Right,

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Speaker 4: I didn't fully understand her. At first it took me

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Speaker 4: a while, but now I definitely understand it, so, right,

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Speaker 4: A lot of it for me was trial and error. Right,

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Speaker 4: So I was posting. The first thing you have to

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Speaker 4: do is post very consistently on Instagram. That's that's the

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Speaker 4: biggest That's the number one thing I do know. You

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Speaker 4: gotta have content. That's that's the first thing that will

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Speaker 4: knock out ninety percent of the people right away. They're

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Speaker 4: not consistent. It sounds like it's easy, but it's not.

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Speaker 4: It's not. It's not. So that's the first thing you

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Speaker 4: have to do is post content, right. The next thing

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Speaker 4: you have to do is actually figure out what kind

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Speaker 4: of content you're gonna post and how is it different

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Speaker 4: from everything else, and how is it going to be

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Speaker 4: intriguing to the to the audience. Right. So, like for

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Speaker 4: me personally, it took me a while to figure that

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Speaker 4: out because at first I was just making like random

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Speaker 4: selfie videos about finance and stuff like that. But even

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Speaker 4: for me, it was kind of boring and it got

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Speaker 4: some traction, but it was boring. But as I was

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Speaker 4: doing that, I was still growing the page. It wasn't

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Speaker 4: grown a lot, but it was growing, right, It would

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Speaker 4: go from like A thousand, two thousand three, cause I

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Speaker 4: was just putting out constant content.

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Speaker 2: You had clips of the classrooms.

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Speaker 4: Yeah, I was putting out classrooms when I was teaching

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Speaker 4: financial literacy and stuff like that, and you know, it

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Speaker 4: was it was starting to pick up. But when I

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Speaker 4: when my page really took off, is when I completely

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Speaker 4: rechanged it. So the first thing that Valves told me

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Speaker 4: to do was look on your page and eliminate anything

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Speaker 4: that is unrelated to what you're doing. So she told

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Speaker 4: me that, like your Instagram page, if somebody just looks

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Speaker 4: at it for the first time without reading your bio,

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Speaker 4: they should be able to tell what you actually do. Right,

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Speaker 4: a lot of times people have a lot of random,

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Speaker 4: different things on your Instagram page and you don't know

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Speaker 4: what person does right specialization exactly.

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Speaker 3: How to get like white white exactly.

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Speaker 4: So that's that's one of the first That's the first

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Speaker 4: thing that I did was I eliminated all of the

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Speaker 4: things on my Instagram page that wasn't really related to

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Speaker 4: what I wanted the public to see in that regards, right.

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Speaker 4: The next thing I did was I started to dig

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Speaker 4: deeper and offer are more value than almost anybody else

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Speaker 4: I would see it on Instagram. So I found my

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Speaker 4: niche in sports and entertainment, but the financial backstories on it, right.

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Speaker 4: So what I would do is I would research articles

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Speaker 4: about different you know, topics, trending topics, and I would write.

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Speaker 4: I became like kind of a journalist, right, Like I

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Speaker 4: would write like in depth, three paragraph write ups on it.

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Speaker 4: And people really found that intriguing.

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Speaker 3: Right, They're not to cut you off, but like that

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Speaker 3: was the part. I was like, wait, they didn't know

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Speaker 3: these stories. I'm like, you saw that post.

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Speaker 2: I'm like, yeah, they didn't know. And when we saw

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Speaker 2: the feedback, it was.

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Speaker 6: Like it was probably just your conversation and you're just like, oh,

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Speaker 6: this is what we know.

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Speaker 3: And and then some of them he posted, I'm like, wait,

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Speaker 3: I didn't know that right, right now you.

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Speaker 4: Got something yeah. So that and then I also fixed

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Speaker 4: so I'm learning as I'm going, right, So I said, okay,

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Speaker 4: I found a nice niche with this. Then I also

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Speaker 4: figured out that people like headlines, right, So I kind

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Speaker 4: of mastered the clickbait thing, right, So in all my

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Speaker 4: articles that I was writing, I use the app where

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Speaker 4: I actually put the caption on it. So the caption

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Speaker 4: is very important. Right this. I can't stress this enough.

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Speaker 4: The caption is extremely important because that's what's going to

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Speaker 4: get people's attention. Right, So I'll see an article. Now

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Speaker 4: you have to be creative with this. You can't. I

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Speaker 4: can't tell somebody how to actually make a caption that's

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Speaker 4: going to get people interested. But you have to think, right,

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Speaker 4: use your brain short, you don't. People don't like to read.

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Speaker 4: This is something that is extremely important. People don't like

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Speaker 4: to read. So the least amount of words that you

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Speaker 4: can use the better, even with write ups, right. This

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Speaker 4: is something that Valve taught me. Also, at first, I

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Speaker 4: was writing very long write ups. Anything more than three paragraphs,

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Speaker 4: in my opinion, is too long. Even three paragraphs might

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Speaker 4: be too long, but it might not be as long

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Speaker 4: as it's intriguing. The key is to make it very

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Speaker 4: detailed in a short amount of time. This is why

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Speaker 4: the Instagram sixty second videos are perfect, because they say

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Speaker 4: the average person's attention stand is like ten seconds or something.

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Speaker 4: You lose people's attention very quickly. Right. So as I'm

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Speaker 4: doing that, I figure I figured out how to capture

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Speaker 4: people's attention by writing about sports entertainment. I use sports

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Speaker 4: and entertainment because it's like a trojan horse, right. I

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Speaker 4: know that people are interested in sports and entertainment pop

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Speaker 4: culture more than anything else. So if I'm a regular

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Speaker 4: finance guy, I could talk about finance. I know that

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Speaker 4: ninety percent of people don't care about that. But if

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Speaker 4: I can talk about Alan Iverson and then talk about taxes,

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Speaker 4: or if I could talk about Lebron Jain is entire

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Speaker 4: and with entrepreneurship, nine times out at tend people are

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Speaker 4: more likely to click on that or watch that video

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Speaker 4: as opposed.

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Speaker 2: To something else built in, like the medicines in the

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Speaker 2: candy exactly, saying I mean that's.

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Speaker 5: Just the way any of it works.

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Speaker 6: You know, you gotta in order to give them what

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Speaker 6: they need, you kind to kind of give them what

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Speaker 6: they want.

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Speaker 4: It works, yeah, exactly. And sports entertainment come naturally for

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Speaker 4: me because those are two things that I like, we

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Speaker 4: argue about that that I love doing that. I'm doing

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Speaker 4: that my whole life, right, So that's why I use

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Speaker 4: sports entertainment. So I say that to say, as far

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Speaker 4: as somebody going to Instagram page, you have to think

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Speaker 4: outside the box. It's a finance page. But I use

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Speaker 4: sports and entertainment, which are directly related to finance, but.

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Speaker 3: It can be definitely is. I mean it's a sports business,

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Speaker 3: so exactly definitely is.

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Speaker 4: So another thing with that is now you have to

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Speaker 4: figure out timing to post. Timing of post is very important.

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Speaker 4: I see people posting at one o'clock in the morning.

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Speaker 4: You have to figure out the top times to post.

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Speaker 4: So me personally, my schedule usually on average is like

434
00:20:43,320 --> 00:20:45,320
Speaker 4: eleven o'clock in New York Easter. To stay in the time

435
00:20:45,359 --> 00:20:49,600
Speaker 4: eleven o'clock in the morning, I'll have a post, maybe

436
00:20:49,640 --> 00:20:54,119
Speaker 4: like a write up right or like a picture or

437
00:20:54,160 --> 00:20:57,120
Speaker 4: something like that. One I'll stretch it out three I'll

438
00:20:57,119 --> 00:21:00,159
Speaker 4: do three hours right, so maybe like around one two

439
00:21:00,200 --> 00:21:03,440
Speaker 4: o'clock midday, I'll post something else. I usually try to

440
00:21:03,480 --> 00:21:06,560
Speaker 4: post videos at like five six after people get off

441
00:21:06,560 --> 00:21:08,160
Speaker 4: of work, because what I find is that a lot

442
00:21:08,160 --> 00:21:10,520
Speaker 4: of times people work, it's hard for them to listen

443
00:21:10,520 --> 00:21:13,520
Speaker 4: to videos while they're actually working. So I don't usually

444
00:21:13,520 --> 00:21:15,560
Speaker 4: try to post videos. Sometimes I do, but most of

445
00:21:15,600 --> 00:21:17,840
Speaker 4: the times I don't post videos during the daytime. I

446
00:21:17,920 --> 00:21:20,920
Speaker 4: post videos at night. Not too late at night, though,

447
00:21:20,960 --> 00:21:23,200
Speaker 4: like right when people get off six o'clock is prime

448
00:21:23,240 --> 00:21:25,600
Speaker 4: time six seven o'clock Eastern Standard time's prime time and

449
00:21:25,640 --> 00:21:28,600
Speaker 4: post videos. That's just what works for me. Everybody's different,

450
00:21:28,640 --> 00:21:30,760
Speaker 4: that's what it works for me. Everything well calculated, No,

451
00:21:30,840 --> 00:21:33,360
Speaker 4: you have to be extremely calculated. Also as far as

452
00:21:33,359 --> 00:21:36,919
Speaker 4: the Instagram, you gotta treat Instagram like a job. So

453
00:21:38,640 --> 00:21:41,440
Speaker 4: my sleeping pattern has been off for the last two years.

454
00:21:41,640 --> 00:21:42,800
Speaker 2: Yeah, this is yeah.

455
00:21:43,240 --> 00:21:45,399
Speaker 4: No, yeah, it's a fact. No, it's a fact. I

456
00:21:45,480 --> 00:21:47,920
Speaker 4: haven't had normal sleeping in two years.

457
00:21:47,960 --> 00:21:50,359
Speaker 2: I told you that, man. Yeah, Like no, let me

458
00:21:50,400 --> 00:21:51,640
Speaker 2: tell you. I can't tell you.

459
00:21:51,640 --> 00:21:53,359
Speaker 3: So, like most people don't see this, man, but like

460
00:21:53,400 --> 00:21:56,199
Speaker 3: the earner leisure like really is a testament to what

461
00:21:56,240 --> 00:21:59,360
Speaker 3: you're doing. So like I know, like you're up till

462
00:21:59,400 --> 00:22:02,320
Speaker 3: three in the morning most nights. Like this guy doesn't sleep,

463
00:22:02,480 --> 00:22:04,639
Speaker 3: like legit does not sleep, is up all day works.

464
00:22:05,080 --> 00:22:06,800
Speaker 2: So sometimes like we'll be talking.

465
00:22:06,560 --> 00:22:10,120
Speaker 3: And I'm like, yo, like wake up, man, Like right,

466
00:22:10,160 --> 00:22:13,679
Speaker 3: he's either here like super dedicated here or he's like

467
00:22:13,880 --> 00:22:16,359
Speaker 3: typing up things like and we could be doing anything,

468
00:22:16,400 --> 00:22:17,880
Speaker 3: like we could be having a conversation or we could

469
00:22:17,880 --> 00:22:20,720
Speaker 3: be at dinner and he's constantly doing it. So like

470
00:22:21,320 --> 00:22:22,960
Speaker 3: my thing was like I'm watching him grow and this

471
00:22:23,000 --> 00:22:25,080
Speaker 3: is a testament too that people should learn. Like I

472
00:22:25,080 --> 00:22:27,360
Speaker 3: want to see my brother win. I want to see

473
00:22:27,400 --> 00:22:29,880
Speaker 3: him win one hundred percent. So it's like, how can

474
00:22:29,920 --> 00:22:31,800
Speaker 3: I make this a little bit easier for him? So

475
00:22:31,880 --> 00:22:34,359
Speaker 3: I was like, you know what, you don't have to

476
00:22:34,400 --> 00:22:38,160
Speaker 3: search anymore, right anything I find I'm sitting, We're gonna

477
00:22:38,200 --> 00:22:41,080
Speaker 3: get the page right right, know what I'm just saying,

478
00:22:41,080 --> 00:22:44,760
Speaker 3: like the testament to what he's doing. Like legit, Like

479
00:22:45,200 --> 00:22:47,680
Speaker 3: his mom came out to me and was like, yo, listen, Troy,

480
00:22:47,680 --> 00:22:49,119
Speaker 3: he got to get some sleep. I'm like, yeah, I

481
00:22:49,119 --> 00:22:50,640
Speaker 3: don't know if he knows how to anymore.

482
00:22:50,680 --> 00:22:53,440
Speaker 5: If someone isn't concerned a little bit, I.

483
00:22:53,359 --> 00:22:55,520
Speaker 2: Don't know, said, I don't know if he knows anymore,

484
00:22:55,640 --> 00:22:56,639
Speaker 2: right right, legit?

485
00:22:56,720 --> 00:23:00,320
Speaker 4: Like because like I always say, when you really scrambling, no,

486
00:23:00,359 --> 00:23:03,480
Speaker 4: there's no work hours. That's the difference. See people talk

487
00:23:03,520 --> 00:23:06,000
Speaker 4: about being an entrepreneur and having their own business and really,

488
00:23:06,320 --> 00:23:08,679
Speaker 4: but you got to understand the average person. We're trained

489
00:23:08,720 --> 00:23:10,720
Speaker 4: for a schedule. As she means, we go to we

490
00:23:10,760 --> 00:23:16,439
Speaker 4: start school, and from kindergarten to college, we have a schedule, uh,

491
00:23:16,920 --> 00:23:19,080
Speaker 4: like eight o'clock in the morning to like three o'clock

492
00:23:19,080 --> 00:23:20,920
Speaker 4: in the afternoon. Even if you're in college, it's still

493
00:23:21,000 --> 00:23:22,720
Speaker 4: kind of some schedule that you have to go through

494
00:23:22,720 --> 00:23:25,160
Speaker 4: for classes, and then when you get a job, it's

495
00:23:25,160 --> 00:23:27,000
Speaker 4: either nine to five, ten to six. Those are like

496
00:23:27,080 --> 00:23:30,000
Speaker 4: usual hours jobs. So that's what we're trained to think.

497
00:23:32,080 --> 00:23:34,320
Speaker 3: This episode is brought to you by P and C Bank.

498
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Speaker 3: A lot of people think podcasts about work are boring,

499
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Speaker 3: and sure they definitely can be, but understanding of professionals

500
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Speaker 3: routine shows us how they achieve their success little by little,

501
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Speaker 3: day after day. It's like banking with P and C Bank.

502
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505
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506
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Speaker 3: the PNC Financial Service Group, Inc. P and C Bank

508
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Speaker 3: National Association member fdic.

509
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Speaker 2: Erners. What's up?

510
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511
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Speaker 3: works like the checkout is fast, the receipts are digital,

512
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Speaker 3: tipping is a breeze, and you're out the door before

513
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Speaker 3: the line even builds odds are they're using Square. We

514
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Speaker 3: love supporting businesses that run on Square because it just

515
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516
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Speaker 3: at a pop up market, or even one of our

517
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Speaker 3: merch partners, Square makes it easy for them to take payments,

518
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519
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Speaker 3: one simple system. If you're a business owner or even

520
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Speaker 3: just thinking about launching something soon, Square is hands down

521
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Speaker 3: one of the best tools out there to help you start,

522
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Speaker 3: run and grow. It's not just about payments, it's about

523
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Speaker 3: giving you time back so you can focus on what.

524
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Speaker 2: Matters most ready.

525
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526
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528
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529
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530
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Speaker 7: An illegal alien from Guatemala charged with raping a child

531
00:25:26,040 --> 00:25:29,840
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

532
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Speaker 7: accused of murdering a Texas. Man of Venezuelan charged with

533
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Speaker 7: filming and selling child pornography in Michigan. These are just

534
00:25:38,280 --> 00:25:42,040
Speaker 7: some of the heinous migrant criminals caught because of President

535
00:25:42,040 --> 00:25:45,600
Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the United States

536
00:25:45,640 --> 00:25:50,439
Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

537
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Speaker 7: crossings are at the lowest levels ever recorded, and over

538
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Speaker 7: one hundred thousand illegal aliens have been arrested. If you

539
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Speaker 7: were here illegally, your next you will be fine nearly

540
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Speaker 7: one thousand dollars a day. Imprisoned and deported, you will

541
00:26:05,400 --> 00:26:09,040
Speaker 7: never return. But if you register using our CBP home

542
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543
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544
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545
00:26:15,359 --> 00:26:20,160
Speaker 7: Under President Trump, America's laws, border and families will be protected.

546
00:26:20,280 --> 00:26:22,359
Speaker 2: Sponsored by the United States Department of Homeland Security.

547
00:26:22,520 --> 00:26:25,520
Speaker 4: It's very different when you wake up at any time

548
00:26:25,560 --> 00:26:27,439
Speaker 4: you want, you go to sleep anytime you want, and

549
00:26:27,440 --> 00:26:29,040
Speaker 4: then you figure out the day as you go right.

550
00:26:30,359 --> 00:26:31,800
Speaker 4: You have to have a different type of mind to

551
00:26:31,840 --> 00:26:34,919
Speaker 4: do that right. But if you an entrepreneur, that's what

552
00:26:34,960 --> 00:26:37,560
Speaker 4: it really is. So for me, there's no workouts. So

553
00:26:38,080 --> 00:26:40,280
Speaker 4: I have the financial planning business I do during the day,

554
00:26:41,119 --> 00:26:44,439
Speaker 4: the Instagram social media I do during the day, but

555
00:26:44,640 --> 00:26:47,160
Speaker 4: also I do a lot of that at night, so

556
00:26:47,320 --> 00:26:48,800
Speaker 4: I work bad at night. So what I do is

557
00:26:48,840 --> 00:26:52,240
Speaker 4: that from like eleven o'clock, From like eleven o'clock to

558
00:26:52,280 --> 00:26:55,120
Speaker 4: like three o'clock in the morning, that's when I'll work,

559
00:26:55,200 --> 00:26:57,239
Speaker 4: you know what I mean. So I'll research stuff. Then

560
00:26:57,280 --> 00:26:59,240
Speaker 4: I'll have all my posts ready for the next day.

561
00:27:00,040 --> 00:27:02,560
Speaker 4: It's like mail prep right to have it ready. So

562
00:27:02,600 --> 00:27:05,159
Speaker 4: now okay, I have three posts already planned for the

563
00:27:05,200 --> 00:27:07,800
Speaker 4: next day, So now we have two pages. Now I

564
00:27:07,840 --> 00:27:10,159
Speaker 4: gotta have six posts planned for the next day that

565
00:27:10,240 --> 00:27:13,120
Speaker 4: I know. I'm a post eleven, three and six right right.

566
00:27:13,400 --> 00:27:16,119
Speaker 4: But then also with that you have to learn. So

567
00:27:16,359 --> 00:27:18,399
Speaker 4: I've seen a video with Nipsey Hustle before when he

568
00:27:18,440 --> 00:27:21,040
Speaker 4: talked about in the early stages, he was his own engineer.

569
00:27:21,080 --> 00:27:22,800
Speaker 4: He learned every part of the process. That's that's the

570
00:27:22,800 --> 00:27:25,360
Speaker 4: same thing with me. I learned every part of the process.

571
00:27:25,400 --> 00:27:27,679
Speaker 4: As far as how to make a post, it's not

572
00:27:27,760 --> 00:27:29,879
Speaker 4: that easy. So there's different apps that I learned how

573
00:27:29,880 --> 00:27:31,399
Speaker 4: to use. So the first thing I learned how to

574
00:27:31,400 --> 00:27:34,919
Speaker 4: do was edit videos. So there's app called Splice. So

575
00:27:34,960 --> 00:27:36,480
Speaker 4: when you see a video, it's like if you watch

576
00:27:36,520 --> 00:27:39,440
Speaker 4: a movie right in sixty seconds for like the podcast,

577
00:27:39,440 --> 00:27:42,840
Speaker 4: and we put clips on Instagram. That sixty second clip

578
00:27:42,920 --> 00:27:45,240
Speaker 4: might be from a three minute video. I got to

579
00:27:45,280 --> 00:27:47,359
Speaker 4: cut out the dead spaces. So a dead space is

580
00:27:47,400 --> 00:27:49,879
Speaker 4: like this, like if I'm talking and then it's like

581
00:27:50,600 --> 00:27:55,800
Speaker 4: five seconds of that that that five seconds means a

582
00:27:55,800 --> 00:27:58,120
Speaker 4: lot for Instagram posts, right, so you got to cut

583
00:27:58,160 --> 00:28:00,840
Speaker 4: that out. Or if I'm making a good point and

584
00:28:00,840 --> 00:28:02,560
Speaker 4: then I just talked about some nonsense for a minute,

585
00:28:02,560 --> 00:28:05,240
Speaker 4: but then I make another good point. Now I got

586
00:28:05,240 --> 00:28:06,240
Speaker 4: to cut out that one minute.

587
00:28:06,359 --> 00:28:06,479
Speaker 6: Right.

588
00:28:06,800 --> 00:28:09,200
Speaker 4: So and I learned how to do just buy myself.

589
00:28:09,400 --> 00:28:11,640
Speaker 4: I just it's not hard. But that's the app Swice.

590
00:28:12,040 --> 00:28:14,960
Speaker 4: Also another app that I use is vint Viant is

591
00:28:14,960 --> 00:28:19,160
Speaker 4: the app that I put the captions on the videos. Yeah,

592
00:28:19,640 --> 00:28:22,640
Speaker 4: so that's that's the app called Vaught. Sometimes you want

593
00:28:22,640 --> 00:28:26,159
Speaker 4: to speed up a video, so video Speeder is a

594
00:28:26,359 --> 00:28:29,040
Speaker 4: is an app that I use to speed up videos. Right,

595
00:28:29,080 --> 00:28:32,360
Speaker 4: It's like you can have like a a video might

596
00:28:32,400 --> 00:28:34,040
Speaker 4: be a minute in ten seconds, but you want to

597
00:28:34,040 --> 00:28:36,800
Speaker 4: make it a minute. You speed it up so it

598
00:28:36,800 --> 00:28:40,040
Speaker 4: actually fits in a minute. That's another that's another useful

599
00:28:40,040 --> 00:28:43,920
Speaker 4: app as well. Then there's another app called Perfect Video.

600
00:28:43,920 --> 00:28:46,040
Speaker 4: Perfect Video allows you to add music and then it

601
00:28:46,040 --> 00:28:47,880
Speaker 4: does some other stuff, right, So I say that to

602
00:28:47,920 --> 00:28:50,360
Speaker 4: say that learning about apps, and this is why this

603
00:28:50,680 --> 00:28:55,280
Speaker 4: conversation is valuable. Leading into apps is extremely important because

604
00:28:56,440 --> 00:28:58,600
Speaker 4: you literally when we're in the day and age now

605
00:28:58,640 --> 00:29:00,960
Speaker 4: where you can make you can teach yourself how to

606
00:29:01,000 --> 00:29:03,680
Speaker 4: make a movie if you really, if you really are

607
00:29:03,720 --> 00:29:07,120
Speaker 4: dedicated facts, dedicated enough facts, you don't have to pay

608
00:29:07,160 --> 00:29:07,840
Speaker 4: anybody do anything.

609
00:29:08,000 --> 00:29:10,520
Speaker 5: University of YouTube is just what it is.

610
00:29:10,600 --> 00:29:13,240
Speaker 6: I'm like, I'll tell you flat out, you know, because

611
00:29:13,240 --> 00:29:17,520
Speaker 6: everything I'm gonna need about all of those because everything

612
00:29:17,520 --> 00:29:19,160
Speaker 6: I do, I mean, I handle all the social media

613
00:29:19,240 --> 00:29:22,000
Speaker 6: and everything and all the content for quick Track, and

614
00:29:22,080 --> 00:29:24,080
Speaker 6: I mean I just I'm Premiere Pro and I just

615
00:29:24,120 --> 00:29:25,080
Speaker 6: do everything through there.

616
00:29:25,360 --> 00:29:27,120
Speaker 5: But like I mean, I have.

617
00:29:27,120 --> 00:29:30,840
Speaker 6: People who have gone to you know, l a Academy

618
00:29:30,840 --> 00:29:32,880
Speaker 6: of Film and have been like how do you do that?

619
00:29:32,920 --> 00:29:34,840
Speaker 5: And I'm like, I just YouTube this and.

620
00:29:34,760 --> 00:29:35,800
Speaker 4: Like what you're talking about?

621
00:29:35,960 --> 00:29:39,120
Speaker 2: Like everything that everything that the like there.

622
00:29:39,040 --> 00:29:39,720
Speaker 5: Is you know.

623
00:29:41,120 --> 00:29:43,400
Speaker 6: To My thing is, especially with creating any content, you

624
00:29:43,520 --> 00:29:46,400
Speaker 6: just have to be able to formulate the question you

625
00:29:46,440 --> 00:29:49,880
Speaker 6: want answered, because there's an app for that.

626
00:29:49,880 --> 00:29:52,360
Speaker 4: When I say there's a that there really isn't. Yeah, yeah, yeah,

627
00:29:52,400 --> 00:30:02,000
Speaker 4: that's a fact. All right, guys, So a lot of

628
00:30:02,000 --> 00:30:04,080
Speaker 4: people asks us how do they make a podcast? So

629
00:30:04,080 --> 00:30:07,760
Speaker 4: I'm let you on a secret on the easiest, most

630
00:30:07,760 --> 00:30:10,719
Speaker 4: productive way to start a podcast and get it up

631
00:30:10,760 --> 00:30:14,360
Speaker 4: and running, and that is the app called Anchor is free.

632
00:30:14,600 --> 00:30:16,920
Speaker 4: They have all kind of cool creation tools that allow

633
00:30:16,920 --> 00:30:19,320
Speaker 4: you to record and edit your podcast right from your

634
00:30:19,320 --> 00:30:22,280
Speaker 4: phone or computer. They will distribute your podcast for you

635
00:30:22,440 --> 00:30:25,360
Speaker 4: to all of the major outlets including Spotify, Apple, Google,

636
00:30:25,520 --> 00:30:28,600
Speaker 4: many more, and you can make money from your podcast

637
00:30:28,680 --> 00:30:31,680
Speaker 4: with no minimum listenership. It's everything you need to make

638
00:30:31,680 --> 00:30:35,520
Speaker 4: a podcast in one simple, easy place. So if you're

639
00:30:35,560 --> 00:30:39,480
Speaker 4: interested in starting a podcast, go download the free Anchor

640
00:30:39,560 --> 00:30:43,560
Speaker 4: app or go to anchor dot fm to get started.

641
00:30:43,640 --> 00:30:49,480
Speaker 4: Let's do it. Now we got to the content. Content.

642
00:30:49,560 --> 00:30:52,959
Speaker 4: I can't stress this enough. One of the big mistakes

643
00:30:52,960 --> 00:30:55,280
Speaker 4: that people make on social media is that they think

644
00:30:55,360 --> 00:30:57,840
Speaker 4: quality is more important than content. It's not true. Content

645
00:30:57,920 --> 00:31:00,200
Speaker 4: is more important in quality right. What I mean mean

646
00:31:00,280 --> 00:31:01,840
Speaker 4: by that is that you see a lot of people

647
00:31:01,920 --> 00:31:06,600
Speaker 4: in their videos is it looks like Steven Spielberg music

648
00:31:06,640 --> 00:31:11,800
Speaker 4: behind it and don't but they're not talking about anything right.

649
00:31:12,240 --> 00:31:16,640
Speaker 4: Our videos shot on the iPhone with a five ninety

650
00:31:16,720 --> 00:31:19,200
Speaker 4: nine app that I used to write the caption on it.

651
00:31:19,200 --> 00:31:21,840
Speaker 4: It's not the best quality. Hopefully we will, we will

652
00:31:21,840 --> 00:31:22,720
Speaker 4: improve our quality.

653
00:31:22,800 --> 00:31:25,280
Speaker 2: That's good too, though, because like the our audience gets

654
00:31:25,320 --> 00:31:25,920
Speaker 2: to see us grow.

655
00:31:26,360 --> 00:31:28,600
Speaker 6: The thing about that is as well as you know,

656
00:31:28,640 --> 00:31:30,800
Speaker 6: some wise people once told me this, but once you

657
00:31:30,920 --> 00:31:35,400
Speaker 6: invest in upping your quality, you can never reverse. You know,

658
00:31:35,640 --> 00:31:37,360
Speaker 6: you can never go back to just getting off the

659
00:31:37,360 --> 00:31:38,440
Speaker 6: iPhone and going to work.

660
00:31:38,520 --> 00:31:40,040
Speaker 5: So you want to stay in there as long as

661
00:31:40,080 --> 00:31:41,000
Speaker 5: you possibly can.

662
00:31:41,280 --> 00:31:44,640
Speaker 4: But yeah, yeah, that's true. And then also people care

663
00:31:44,800 --> 00:31:47,760
Speaker 4: more about content that The example I always use is

664
00:31:47,800 --> 00:31:53,080
Speaker 4: Bobby's murder. Right, that video was shot on an iPhone. Right,

665
00:31:53,800 --> 00:31:56,320
Speaker 4: It was a catchy dance. He threw his hat in

666
00:31:56,320 --> 00:31:58,000
Speaker 4: the air and that it came back down.

667
00:31:58,240 --> 00:32:00,959
Speaker 5: I literally landed working looked up.

668
00:32:02,160 --> 00:32:04,600
Speaker 4: It never came back down. It was a good beat

669
00:32:04,880 --> 00:32:06,920
Speaker 4: and just a good song, and it caught wildfire.

670
00:32:07,120 --> 00:32:09,200
Speaker 5: It wasn't even his, by the way, fun fact.

671
00:32:08,960 --> 00:32:14,560
Speaker 4: It was, But I say that to say he didn't

672
00:32:14,560 --> 00:32:20,520
Speaker 4: spend a million dollars on his video fire exactly. The

673
00:32:20,600 --> 00:32:23,040
Speaker 4: people want what's authentic, they want what's real, and they

674
00:32:23,080 --> 00:32:26,160
Speaker 4: want content. Content is more important. That's why I want

675
00:32:26,160 --> 00:32:29,000
Speaker 4: to tell people all the time, like content content, It

676
00:32:29,040 --> 00:32:31,600
Speaker 4: doesn't cost anything to pull your iPhone out and just

677
00:32:31,640 --> 00:32:34,440
Speaker 4: start recording, right, You're gonna figure it out as you go.

678
00:32:35,760 --> 00:32:38,920
Speaker 4: But if you if you're waiting to like have the

679
00:32:38,960 --> 00:32:42,560
Speaker 4: perfect lighting, have the perfect budget, you're always gonna be

680
00:32:42,560 --> 00:32:45,360
Speaker 4: waiting because it's never nothing is ever going to be perfect.

681
00:32:45,680 --> 00:32:48,800
Speaker 2: Right, we find it, I mean, we know that it's

682
00:32:48,880 --> 00:32:49,920
Speaker 2: part of the game, it's.

683
00:32:49,800 --> 00:32:53,320
Speaker 4: Part of the content. Content is king, and you have

684
00:32:53,400 --> 00:32:56,200
Speaker 4: to figure out content for yourself because nobody can tell

685
00:32:56,200 --> 00:32:58,320
Speaker 4: you what kind of content you're gonna make, right, It

686
00:32:58,360 --> 00:33:02,280
Speaker 4: got to be something that is unique and solely you.

687
00:33:02,720 --> 00:33:04,800
Speaker 4: Right because even with me, Like so when I started

688
00:33:04,800 --> 00:33:08,760
Speaker 4: doing videos and then I started doing Here's how like,

689
00:33:08,960 --> 00:33:11,720
Speaker 4: I didn't see anybody else doing Here's how. Nobody Here's

690
00:33:11,720 --> 00:33:13,520
Speaker 4: how like? It would be like how to make a

691
00:33:13,520 --> 00:33:16,480
Speaker 4: million dollars Here's how. You're on Instagram right now you

692
00:33:16,520 --> 00:33:18,600
Speaker 4: see a bunch of here's how video. But that's that's

693
00:33:18,640 --> 00:33:23,560
Speaker 4: dope though, because that's saying that people find value in it.

694
00:33:23,680 --> 00:33:27,920
Speaker 2: Right at first, it was like yo, but I was

695
00:33:27,960 --> 00:33:29,200
Speaker 2: like yo, it's cool.

696
00:33:29,200 --> 00:33:29,360
Speaker 4: Though.

697
00:33:30,120 --> 00:33:32,600
Speaker 6: The impact with with how connected we all are, you

698
00:33:32,640 --> 00:33:34,280
Speaker 6: haven't done anything until something on copy.

699
00:33:34,440 --> 00:33:34,720
Speaker 8: Yeah.

700
00:33:34,760 --> 00:33:36,800
Speaker 4: But the thing about it is that because I even

701
00:33:36,840 --> 00:33:38,920
Speaker 4: see seeing in doing it, I saw seeing.

702
00:33:39,720 --> 00:33:42,200
Speaker 5: That, Yeah, that that would make me know, I'll be

703
00:33:42,200 --> 00:33:42,680
Speaker 5: a little tight.

704
00:33:43,920 --> 00:33:46,560
Speaker 4: But the thing about it is that they can never

705
00:33:46,640 --> 00:33:48,640
Speaker 4: duplicate your brain, so it's nothing for me to come

706
00:33:48,720 --> 00:33:50,440
Speaker 4: up with a new idea at all. So that's why

707
00:33:50,480 --> 00:33:52,800
Speaker 4: it's like it's not even because things move so quick

708
00:33:52,840 --> 00:33:55,200
Speaker 4: on the internet anyway, right, So that's another thing too.

709
00:33:55,440 --> 00:33:58,280
Speaker 4: You have to be you can never stay stagnant, and

710
00:33:58,320 --> 00:34:00,719
Speaker 4: you have to stay up up to speak. So like

711
00:34:00,800 --> 00:34:05,440
Speaker 4: now I'm noticing that Instagram TV is getting more views

712
00:34:05,520 --> 00:34:08,120
Speaker 4: than Instagram videos. I think Instagram is doing that on purpose.

713
00:34:08,160 --> 00:34:10,920
Speaker 4: So Instagram, this is something. This, This is not a

714
00:34:10,920 --> 00:34:16,040
Speaker 4: conspiracy theory. Instagram has an algorithm, right, and they change

715
00:34:16,040 --> 00:34:21,160
Speaker 4: their algorithm regularly. They change their algorithm regularly. And they

716
00:34:21,239 --> 00:34:25,560
Speaker 4: also they they have all kinds of tricks in place

717
00:34:26,080 --> 00:34:30,719
Speaker 4: to monitor and to restrict your growth if they feel.

718
00:34:31,400 --> 00:34:35,319
Speaker 5: They want, you have to pay Zuckerberg. It's the way

719
00:34:35,360 --> 00:34:36,919
Speaker 5: it is. That's how they that's how they want.

720
00:34:37,000 --> 00:34:38,319
Speaker 6: I mean, if you're not hip to it, if you

721
00:34:38,320 --> 00:34:40,840
Speaker 6: don't actually strategize and go through it and kind of

722
00:34:40,920 --> 00:34:42,759
Speaker 6: jump through the hoop. If you try to play the

723
00:34:42,800 --> 00:34:44,680
Speaker 6: same game too long, they'll be like, all right, sick.

724
00:34:44,840 --> 00:34:46,440
Speaker 5: You know, Mark Zuckerberg.

725
00:34:46,040 --> 00:34:50,239
Speaker 4: Says, happened to me. They shadow band me twice. So

726
00:34:50,360 --> 00:34:52,960
Speaker 4: if anybody is not familiar with shadow band, shadow band

727
00:34:53,000 --> 00:34:55,760
Speaker 4: is when they limit the reach of your post without

728
00:34:55,760 --> 00:34:58,080
Speaker 4: you actually knowing that they limit the reach of your post.

729
00:34:58,400 --> 00:35:01,720
Speaker 4: So what happens is that hashtags. Hashtags is also another

730
00:35:01,760 --> 00:35:06,200
Speaker 4: great way to grow your following. Hashtags does work. They

731
00:35:06,239 --> 00:35:08,840
Speaker 4: do work, but you have to be careful with hashtags,

732
00:35:08,920 --> 00:35:11,440
Speaker 4: right because with hashtags, So what I was doing before

733
00:35:12,320 --> 00:35:14,120
Speaker 4: is that it was like copy and paste, Like I

734
00:35:14,120 --> 00:35:16,440
Speaker 4: think you're allowed to put thirty hashtags on a post, right,

735
00:35:16,680 --> 00:35:18,719
Speaker 4: but I will copy and paste and put it in

736
00:35:18,760 --> 00:35:21,879
Speaker 4: the caption because that way nobody can see it. It's

737
00:35:21,960 --> 00:35:24,279
Speaker 4: kind of tacky to me to put it in your post, right,

738
00:35:24,520 --> 00:35:26,520
Speaker 4: But it works. You can see the analytics on it

739
00:35:26,560 --> 00:35:29,160
Speaker 4: and be like half of the people reached was reached

740
00:35:29,160 --> 00:35:32,400
Speaker 4: through hashtags, right. But what happened is that if you

741
00:35:32,920 --> 00:35:35,319
Speaker 4: use the same group of hashtags like copy and past,

742
00:35:35,640 --> 00:35:38,040
Speaker 4: copy and paste, what happens is that now it alerts

743
00:35:38,120 --> 00:35:42,160
Speaker 4: Instagram and they look at your account they flag your account, right,

744
00:35:42,760 --> 00:35:44,840
Speaker 4: so now they look at it like it might be spam.

745
00:35:45,080 --> 00:35:47,640
Speaker 4: They shadow band. The first time I got shadow band,

746
00:35:47,640 --> 00:35:49,320
Speaker 4: I didn't know what was going on. I just my

747
00:35:50,480 --> 00:35:54,200
Speaker 4: post just dropped dramatically as far as engagement. How I

748
00:35:54,280 --> 00:35:56,560
Speaker 4: learned I got shadowed. How I knew I got shadow

749
00:35:56,600 --> 00:35:59,840
Speaker 4: band is that so I put a hashtag like one ha,

750
00:36:00,000 --> 00:36:02,640
Speaker 4: hashtag like earn a Lesia on a post and then

751
00:36:02,640 --> 00:36:05,239
Speaker 4: I searched that hashtag and my post wasn't on there.

752
00:36:05,560 --> 00:36:09,520
Speaker 4: So that means that they like they took the hashtag

753
00:36:09,560 --> 00:36:11,680
Speaker 4: is on there, but it's not showing public right right.

754
00:36:12,200 --> 00:36:14,880
Speaker 4: And then I googled what that meant, and then I

755
00:36:15,040 --> 00:36:19,000
Speaker 4: found out that that shadow band shadow band works. It's

756
00:36:19,040 --> 00:36:23,480
Speaker 4: fourteen days to the exact moment. This is true because

757
00:36:23,480 --> 00:36:26,200
Speaker 4: I tested it twice. It can't happened to me twice.

758
00:36:26,239 --> 00:36:28,080
Speaker 4: Fourteen days to the exact moments. And now I don't

759
00:36:28,080 --> 00:36:31,479
Speaker 4: even use at all. Yeah, hashtags are.

760
00:36:31,360 --> 00:36:33,839
Speaker 6: Dead and that like that's a huge component. They're not dead,

761
00:36:33,840 --> 00:36:35,759
Speaker 6: but it's it's you gotta mind your you know, you

762
00:36:35,800 --> 00:36:37,239
Speaker 6: gotta kind of be mindful of.

763
00:36:37,239 --> 00:36:39,160
Speaker 4: You gotta gotta you gotta be very careful with hashtag

764
00:36:39,239 --> 00:36:41,200
Speaker 4: that's extremely important. Like I said, it's a great way

765
00:36:41,239 --> 00:36:45,040
Speaker 4: to grow, but if you're using the same hashtags, you

766
00:36:45,080 --> 00:36:47,879
Speaker 4: will get shadow. So another thing I want to talk

767
00:36:47,880 --> 00:36:50,799
Speaker 4: about is that a lot of times people are right,

768
00:36:50,840 --> 00:36:53,600
Speaker 4: you're going into Instagram to monetize, Right, It's important to

769
00:36:53,680 --> 00:36:57,399
Speaker 4: know the numbers of monetization and what you're looking to do.

770
00:36:57,719 --> 00:37:00,200
Speaker 4: So what I mean by that is that sometimes a

771
00:37:00,280 --> 00:37:03,960
Speaker 4: page can have I'll give you an example. So I

772
00:37:04,040 --> 00:37:09,080
Speaker 4: know a Instagram model bartender type she has like, let's

773
00:37:09,080 --> 00:37:11,880
Speaker 4: say millions of followers, right, Like, let's say three million followers.

774
00:37:12,440 --> 00:37:16,000
Speaker 4: I know somebody else who is just the regular person

775
00:37:16,360 --> 00:37:19,680
Speaker 4: who has one hundred and fifty thousand followers, right, the

776
00:37:19,680 --> 00:37:21,760
Speaker 4: one hundred The person who has one hundred and fifty

777
00:37:21,760 --> 00:37:24,080
Speaker 4: thousand followers I know for a fact, is making more

778
00:37:24,120 --> 00:37:26,759
Speaker 4: money on Instagram than the three million dollar bartender. The

779
00:37:26,840 --> 00:37:30,840
Speaker 4: reason why is that the three million follower bartender is

780
00:37:30,920 --> 00:37:35,120
Speaker 4: limited in the post that she can monetize. Right. It's like,

781
00:37:35,360 --> 00:37:38,400
Speaker 4: how many companies are going to pay a bartender the

782
00:37:38,520 --> 00:37:46,080
Speaker 4: post You're limited to lingerie, tummy t's waistbands. Yeah, maybe

783
00:37:46,120 --> 00:37:48,120
Speaker 4: fashion over if you're lucky, right.

784
00:37:48,120 --> 00:37:50,000
Speaker 2: A very high get to it, get to it.

785
00:37:50,360 --> 00:37:53,239
Speaker 4: So now you have you have three million followers, but

786
00:37:53,280 --> 00:37:55,920
Speaker 4: it's hard to monetize that, where the person with one

787
00:37:56,000 --> 00:37:58,760
Speaker 4: hundred and twenty followers is a clean page. So now

788
00:37:59,160 --> 00:38:04,279
Speaker 4: they have major corporations, Macy's, Calvin Klein, all kinds of

789
00:38:04,320 --> 00:38:08,000
Speaker 4: stuff like that that are paying. Their budget is way higher.

790
00:38:08,320 --> 00:38:10,880
Speaker 4: Oh for thousands of dollars yea thousand dollars for one

791
00:38:10,920 --> 00:38:13,879
Speaker 4: Instagram post, right, So that's something to keep in mind

792
00:38:13,920 --> 00:38:18,120
Speaker 4: too because also on YouTube, a YouTube channel, a financial

793
00:38:18,200 --> 00:38:21,040
Speaker 4: YouTube channel like ours, make sure you subscribe to our YouTube.

794
00:38:21,280 --> 00:38:23,640
Speaker 4: A financial YouTube channel could have let's say ten thousand

795
00:38:23,680 --> 00:38:28,080
Speaker 4: follow ten thousand subscribers. That's more valuable than maybe even

796
00:38:28,080 --> 00:38:32,000
Speaker 4: one hundred thousand followers to a page that's cursing, that

797
00:38:32,040 --> 00:38:33,840
Speaker 4: has all kinds of stuff, right, because they're not going

798
00:38:33,920 --> 00:38:37,960
Speaker 4: to get ads. YouTube is very restrictive of who they

799
00:38:37,960 --> 00:38:40,800
Speaker 4: give ads to they watch it. Even with our posts.

800
00:38:40,800 --> 00:38:42,920
Speaker 4: We had we had one video with Al Harrington when

801
00:38:42,920 --> 00:38:45,080
Speaker 4: we talked about the cannabis industry. We didn't get ads

802
00:38:45,120 --> 00:38:47,160
Speaker 4: on that video because of this cannabis the.

803
00:38:47,120 --> 00:38:50,080
Speaker 2: Fact that the title had marijuana and it was enough they.

804
00:38:51,719 --> 00:38:52,200
Speaker 4: Know for sure.

805
00:38:52,560 --> 00:38:54,440
Speaker 2: I mean, I mean, that's one of those examples where

806
00:38:54,480 --> 00:38:55,319
Speaker 2: we're learning as we.

807
00:38:55,320 --> 00:38:58,959
Speaker 6: Got it, so let's move fast and break things.

808
00:38:59,160 --> 00:39:02,520
Speaker 4: Yeah, so when you look at monetizing, so when I

809
00:39:02,680 --> 00:39:04,480
Speaker 4: what I mean by that is that when you look

810
00:39:04,520 --> 00:39:07,000
Speaker 4: to grow a page to monetize it, it's not always

811
00:39:07,080 --> 00:39:10,080
Speaker 4: all about followers. It's about the content that you're putting

812
00:39:10,120 --> 00:39:13,480
Speaker 4: out and the quality of you know, your post and

813
00:39:13,480 --> 00:39:15,680
Speaker 4: what you're doing. And also engagement is very important as well.

814
00:39:16,000 --> 00:39:18,279
Speaker 4: So don't always get caught up in numbers because your

815
00:39:18,360 --> 00:39:21,600
Speaker 4: smaller amount of numbers can actually be very valuable if

816
00:39:21,640 --> 00:39:24,760
Speaker 4: a you have strong engagement and b you have clean

817
00:39:24,840 --> 00:39:28,440
Speaker 4: content or content that can be valuable to people that

818
00:39:28,520 --> 00:39:32,000
Speaker 4: want to use your page as a for advertisement. And

819
00:39:32,560 --> 00:39:36,680
Speaker 4: also also I will stress the fact that you have

820
00:39:36,800 --> 00:39:40,000
Speaker 4: to you have to think about long term game. Right.

821
00:39:40,200 --> 00:39:42,000
Speaker 4: So what I mean by that is that people get

822
00:39:42,040 --> 00:39:43,920
Speaker 4: in and that they want to make money in Instagram

823
00:39:43,960 --> 00:39:48,560
Speaker 4: right away, It's obvious they get like three hundred followers

824
00:39:48,600 --> 00:39:51,480
Speaker 4: and they start trying to promote a seminar or come

825
00:39:51,520 --> 00:39:55,000
Speaker 4: to my you know online course. It's like, no, you

826
00:39:55,000 --> 00:39:57,280
Speaker 4: don't have you don't even have a big enough platform, right,

827
00:39:57,320 --> 00:39:59,719
Speaker 4: you gotta give out samples first, you gotta give out

828
00:39:59,719 --> 00:40:03,520
Speaker 4: sample first, right, So it might take a year or

829
00:40:03,520 --> 00:40:07,439
Speaker 4: two years of giving out free information, free tost. You're

830
00:40:07,480 --> 00:40:11,880
Speaker 4: growing your following, now you can offer a paid product.

831
00:40:12,360 --> 00:40:14,400
Speaker 4: It doesn't make sense to try to offer a paid

832
00:40:14,400 --> 00:40:17,520
Speaker 4: product before you you've even established credibility. I see that

833
00:40:17,560 --> 00:40:20,520
Speaker 4: all the time, though. People are so thirsty for business.

834
00:40:20,760 --> 00:40:22,640
Speaker 4: As soon as they get on Instagram. Two weeks later,

835
00:40:22,920 --> 00:40:28,600
Speaker 4: I see them promoting paid events. Those are never gonna work.

836
00:40:28,640 --> 00:40:30,880
Speaker 4: It's never gonna work. You have to grow your following

837
00:40:31,239 --> 00:40:33,239
Speaker 4: and then you get money on the back end. The

838
00:40:33,360 --> 00:40:35,279
Speaker 4: back end is always more lucrative than the front. And

839
00:40:35,320 --> 00:40:37,960
Speaker 4: I can't stress that enough. People need patience. It doesn't

840
00:40:37,960 --> 00:40:43,200
Speaker 4: happen overnight. Patience is very key, extremely key. And the

841
00:40:43,320 --> 00:40:45,759
Speaker 4: last thing, the last thing that I'll talk about with

842
00:40:46,480 --> 00:40:52,080
Speaker 4: the Instagram growth is that we talked about the long game.

843
00:40:52,640 --> 00:40:57,080
Speaker 4: But also I cannot stress this enough either. You have

844
00:40:57,719 --> 00:41:02,440
Speaker 4: to put in work. It sounds very sounds very easy,

845
00:41:02,520 --> 00:41:06,960
Speaker 4: it's not. Social media is like any other job campaign

846
00:41:06,960 --> 00:41:10,759
Speaker 4: that you're running. It takes time. It doesn't happen overnight.

847
00:41:11,320 --> 00:41:14,880
Speaker 4: You have to sit down, figure out a strategy, figure

848
00:41:14,880 --> 00:41:17,880
Speaker 4: out what works for you. Because everybody's different, right, you

849
00:41:18,000 --> 00:41:21,239
Speaker 4: have to commit time into doing that. If you're not

850
00:41:21,360 --> 00:41:23,520
Speaker 4: willing to commit time, maybe it's not for you. And

851
00:41:23,560 --> 00:41:26,000
Speaker 4: that's fine, Like I said, you don't. Everybody doesn't have

852
00:41:26,040 --> 00:41:27,239
Speaker 4: to grow a social media paine.

853
00:41:27,280 --> 00:41:29,040
Speaker 3: Yeah, we got that was like a comment like somebody

854
00:41:29,040 --> 00:41:31,200
Speaker 3: put in the comments when we was shouting out Mike,

855
00:41:31,239 --> 00:41:32,920
Speaker 3: we shout out mic and it was like, well, if

856
00:41:32,920 --> 00:41:35,560
Speaker 3: he has fifteen hundred, you have eight thousand, why then

857
00:41:35,680 --> 00:41:36,600
Speaker 3: he do it for himself.

858
00:41:37,000 --> 00:41:38,480
Speaker 2: And that was one of the things. It's just like,

859
00:41:39,400 --> 00:41:39,920
Speaker 2: we don't.

860
00:41:39,719 --> 00:41:41,600
Speaker 3: He doesn't want to grow as past, right, We'd rather

861
00:41:41,800 --> 00:41:43,920
Speaker 3: like if and our team is just like, yo, if

862
00:41:44,000 --> 00:41:46,120
Speaker 3: the shot has this thing going, like, let's.

863
00:41:45,880 --> 00:41:46,640
Speaker 4: Just support them.

864
00:41:46,840 --> 00:41:48,880
Speaker 6: Yeah, So what you know, the funny thing is, And

865
00:41:48,920 --> 00:41:51,239
Speaker 6: to piggyback off that point that I always think it's

866
00:41:51,280 --> 00:41:54,759
Speaker 6: interesting because I've always really thought about like the disconnect

867
00:41:54,760 --> 00:41:57,960
Speaker 6: between people who want to grow their social media following

868
00:41:58,360 --> 00:42:01,920
Speaker 6: and actually doing it. And I think it's funny because

869
00:42:02,040 --> 00:42:04,840
Speaker 6: just because it's in an app they're looking for, you know,

870
00:42:04,880 --> 00:42:07,799
Speaker 6: apps are mostly here to you know, automate to make

871
00:42:07,840 --> 00:42:10,239
Speaker 6: things go faster in your life. So they think like, oh,

872
00:42:10,280 --> 00:42:11,600
Speaker 6: if I want to do this, there should be a

873
00:42:11,640 --> 00:42:15,040
Speaker 6: way to also automate that process. But that's not the case,

874
00:42:15,080 --> 00:42:17,319
Speaker 6: you know, it's it's not they don't really don't give

875
00:42:17,320 --> 00:42:19,440
Speaker 6: it the proper respect of like, yeah, that dude, who

876
00:42:19,480 --> 00:42:22,520
Speaker 6: got you know, even a fifty thousand you know, sweat

877
00:42:22,520 --> 00:42:23,520
Speaker 6: equity when into that.

878
00:42:24,960 --> 00:42:27,279
Speaker 4: And also too, it's so a lot of times so

879
00:42:27,360 --> 00:42:29,879
Speaker 4: like earn a Lesia, Right, So it took me two

880
00:42:29,960 --> 00:42:33,480
Speaker 4: years to grow my personal page from five hundred thousand

881
00:42:33,520 --> 00:42:37,000
Speaker 4: followers to right now I'm at eighty. But like let's say,

882
00:42:37,000 --> 00:42:40,560
Speaker 4: in January, I was at fifty thousand, So it took

883
00:42:40,640 --> 00:42:44,200
Speaker 4: me two years to grow my personal page from zero

884
00:42:44,280 --> 00:42:48,000
Speaker 4: pretty much to fifty. Earn Alesia I started because I

885
00:42:48,040 --> 00:42:51,040
Speaker 4: run the early Leisia page. I started earning Lesion in January.

886
00:42:51,320 --> 00:42:54,320
Speaker 4: It took me six months to scale earn a Lesia

887
00:42:54,680 --> 00:42:59,080
Speaker 4: from zero to seventy thousand. The reason being it's a

888
00:42:59,120 --> 00:43:01,600
Speaker 4: lot easier to scale a page when you already have

889
00:43:01,640 --> 00:43:04,360
Speaker 4: another page. Right. That's something that people don't realize enough either.

890
00:43:04,560 --> 00:43:07,040
Speaker 4: Even with starting a podcast. People try to start a

891
00:43:07,080 --> 00:43:10,760
Speaker 4: podcast with one hundred followers, you don't have an audience.

892
00:43:10,760 --> 00:43:12,920
Speaker 4: What are you who's gonna list all leverage? It's all

893
00:43:12,920 --> 00:43:16,400
Speaker 4: about it's easier to scale. It's easy to scale a

894
00:43:16,440 --> 00:43:21,040
Speaker 4: page from another page. It's also easier to scale a

895
00:43:21,080 --> 00:43:25,760
Speaker 4: brand as opposed to a person. People are more likely

896
00:43:26,040 --> 00:43:29,839
Speaker 4: to follow a brand page than they are a personal page.

897
00:43:29,840 --> 00:43:32,319
Speaker 4: And your leasure is growing faster at a faster rate

898
00:43:32,360 --> 00:43:35,120
Speaker 4: than my own personal page. People are more likely. It's

899
00:43:35,120 --> 00:43:37,319
Speaker 4: just human nature. I don't know why. People are more

900
00:43:37,440 --> 00:43:41,799
Speaker 4: likely to follow something that doesn't directly attached to one

901
00:43:41,840 --> 00:43:45,960
Speaker 4: person as they are to a one person's personal page.

902
00:43:47,200 --> 00:43:48,520
Speaker 2: And that of the point.

903
00:43:48,520 --> 00:43:52,399
Speaker 3: It's like, your leader has seventy thousand, right, I think

904
00:43:52,400 --> 00:43:53,720
Speaker 3: I might have just cracked a thousand.

905
00:43:54,000 --> 00:43:56,400
Speaker 2: But I'm like that's fine, right, Like I'm still fine.

906
00:43:56,440 --> 00:43:58,880
Speaker 2: Like there's there's no social equity that comes with that.

907
00:43:59,080 --> 00:44:01,239
Speaker 2: For me, it's like, rather build.

908
00:44:00,920 --> 00:44:04,200
Speaker 3: The brand, let shot build his personal brand and just

909
00:44:04,320 --> 00:44:06,600
Speaker 3: add value to what we're doing already.

910
00:44:06,680 --> 00:44:08,640
Speaker 6: Well, people want to be a part of something, right

911
00:44:08,719 --> 00:44:10,840
Speaker 6: right right, you know, you know, like you're you're buying

912
00:44:10,840 --> 00:44:13,640
Speaker 6: into it, Like I said to piggyback off you if yours,

913
00:44:13,920 --> 00:44:16,120
Speaker 6: If it's one person, they might like that one person,

914
00:44:16,160 --> 00:44:18,400
Speaker 6: but they're trying to buy into something bigger than that.

915
00:44:18,400 --> 00:44:21,120
Speaker 5: Earn your leisure is so much bigger. It's called the

916
00:44:21,120 --> 00:44:23,680
Speaker 5: t shirts. It's so much bigger than just like, oh

917
00:44:23,719 --> 00:44:24,319
Speaker 5: that's a good post.

918
00:44:24,360 --> 00:44:27,000
Speaker 4: You just exactly that and that, and that's fine. Yeah,

919
00:44:27,080 --> 00:44:31,880
Speaker 4: because your lesia grows, I grow also he grows. And

920
00:44:32,040 --> 00:44:34,040
Speaker 4: also that The last comment I'm gonna make on that

921
00:44:34,120 --> 00:44:36,160
Speaker 4: is the TeamWorks. As I said, I run the Early

922
00:44:36,320 --> 00:44:38,759
Speaker 4: Leasia page as far as putting a post, but I

923
00:44:38,840 --> 00:44:41,239
Speaker 4: have help so Troy. How the formerly that we have

924
00:44:41,320 --> 00:44:43,640
Speaker 4: for early Legia is that Troy sends twenty four hours

925
00:44:43,880 --> 00:44:47,800
Speaker 4: the Troy sends me articles in the morning, different financial articles.

926
00:44:47,840 --> 00:44:50,640
Speaker 4: Then I review the list of articles that he sends

927
00:44:50,719 --> 00:44:53,960
Speaker 4: me and I kind of pick which ones would be

928
00:44:54,000 --> 00:44:56,080
Speaker 4: good for earn lesion. I post it and then I

929
00:44:56,120 --> 00:44:58,279
Speaker 4: do like a short write up of it, so now

930
00:44:58,360 --> 00:45:01,239
Speaker 4: I don't have to look for articles. Troy does that,

931
00:45:01,880 --> 00:45:04,480
Speaker 4: he sends it to me, and then I do what

932
00:45:04,520 --> 00:45:06,960
Speaker 4: I do. So he's doing what he does best. I'm

933
00:45:06,960 --> 00:45:08,640
Speaker 4: doing what I do best, and we work together as

934
00:45:08,640 --> 00:45:10,680
Speaker 4: a team. It's as opposed to him trying to post.

935
00:45:10,840 --> 00:45:11,920
Speaker 4: That's true thing, you know.

936
00:45:12,000 --> 00:45:14,760
Speaker 3: No, I'm gonna tell you, like the first two weeks,

937
00:45:14,800 --> 00:45:17,160
Speaker 3: like I was like finding posts and i'd be up

938
00:45:17,160 --> 00:45:18,719
Speaker 3: at like five thirty, Like I told people, like I'm

939
00:45:18,760 --> 00:45:19,960
Speaker 3: up at five thirty. I know he's going to sleep

940
00:45:20,000 --> 00:45:21,800
Speaker 3: ft three, I'm making up at five thirty. And I

941
00:45:21,800 --> 00:45:23,440
Speaker 3: would try to write these things, and I'm like, you

942
00:45:23,480 --> 00:45:27,120
Speaker 3: know what, he's massive this, Like why I don't have

943
00:45:27,160 --> 00:45:29,520
Speaker 3: to reinvent this, Like I'm gonna let him be great.

944
00:45:29,800 --> 00:45:31,480
Speaker 3: I'm gonna take some of the load over him. Like

945
00:45:31,560 --> 00:45:33,120
Speaker 3: I'll just send him everything I find.

946
00:45:33,239 --> 00:45:34,680
Speaker 5: That's just a team.

947
00:45:34,719 --> 00:45:36,839
Speaker 6: Where a good team is it's not hey, I need

948
00:45:36,880 --> 00:45:39,279
Speaker 6: you to learn this, it's you're really good at this,

949
00:45:39,320 --> 00:45:42,040
Speaker 6: So we're gonna exactly down on what you do.

950
00:45:42,160 --> 00:45:43,840
Speaker 3: A lot of people are in trouble doing this. Like

951
00:45:43,880 --> 00:45:45,680
Speaker 3: way he's getting all the shinne he's getting all the shine.

952
00:45:45,680 --> 00:45:46,239
Speaker 4: He's eighty that.

953
00:45:46,360 --> 00:45:49,640
Speaker 3: I'm like, looking, that's my real brother. Like if you

954
00:45:49,760 --> 00:45:51,839
Speaker 3: see him, then you see me. That's what's how I'm feeling.

955
00:45:51,880 --> 00:45:54,359
Speaker 3: And it takes a lot of maturity and it takes

956
00:45:54,440 --> 00:45:56,440
Speaker 3: humility to like get to that point where it's like,

957
00:45:56,440 --> 00:45:57,960
Speaker 3: you know what, we're all winning.

958
00:45:57,960 --> 00:45:59,600
Speaker 2: If he wins, we're all winning, you know what I mean.

959
00:45:59,600 --> 00:46:01,239
Speaker 3: But like a lot of times in our community, we

960
00:46:01,280 --> 00:46:03,399
Speaker 3: don't work together and we can't do that it's like, wait,

961
00:46:03,640 --> 00:46:04,240
Speaker 3: he's shining.

962
00:46:04,640 --> 00:46:07,240
Speaker 2: Nah, I gotta shine too, Like, nah, he shines all shining.

963
00:46:08,880 --> 00:46:13,960
Speaker 4: Yeah. So that is my Instagram Growth to Tories step

964
00:46:14,000 --> 00:46:16,359
Speaker 4: by step booklet for you to get I G on tech.

965
00:46:16,440 --> 00:46:20,160
Speaker 4: And also one last thing, engagement is extremely important and everything.

966
00:46:20,280 --> 00:46:22,839
Speaker 4: Try to try to engage with your followers as much

967
00:46:22,840 --> 00:46:26,759
Speaker 4: as possible. Instagram lives is extremely valuable. That's a good

968
00:46:26,760 --> 00:46:31,440
Speaker 4: way to establish engagement. And then also comments. Just reply

969
00:46:31,520 --> 00:46:33,279
Speaker 4: to as many comments as you possibly can't reply to

970
00:46:33,400 --> 00:46:34,920
Speaker 4: me and dms as you possibly can't, especially in the

971
00:46:34,920 --> 00:46:37,279
Speaker 4: early stages because now like for us it's hard to

972
00:46:37,560 --> 00:46:39,480
Speaker 4: respond dms because we get so many. But in the

973
00:46:39,520 --> 00:46:42,280
Speaker 4: early stages when you don't have a lot, take your time,

974
00:46:42,440 --> 00:46:46,320
Speaker 4: respond to dms every single respond to comments because a

975
00:46:46,600 --> 00:46:49,200
Speaker 4: it helps your engagement, especially the comments, and then also

976
00:46:49,400 --> 00:46:52,960
Speaker 4: it's just it shows the people that you're actually.

977
00:46:52,960 --> 00:46:55,400
Speaker 2: Your care Yeah, and there's a face to it.

978
00:46:55,680 --> 00:46:59,160
Speaker 4: I cannot I cannot understate that, overstate that enough. Like

979
00:46:59,200 --> 00:47:02,960
Speaker 4: you have to have to engage and build a community.

980
00:47:03,280 --> 00:47:05,440
Speaker 4: It's not it's not just like you. It has to

981
00:47:05,480 --> 00:47:10,200
Speaker 4: be a community. So yeah, can we do one thing?

982
00:47:10,480 --> 00:47:14,160
Speaker 4: Can we do it? Like when you started your page

983
00:47:14,200 --> 00:47:15,160
Speaker 4: right like after the.

984
00:47:15,200 --> 00:47:15,680
Speaker 2: L A trip.

985
00:47:15,800 --> 00:47:18,280
Speaker 3: Like I don't know if you we spoke about this before,

986
00:47:18,320 --> 00:47:21,160
Speaker 3: but there was a there was like a movie that

987
00:47:21,200 --> 00:47:22,160
Speaker 3: we put together for you.

988
00:47:23,160 --> 00:47:27,200
Speaker 2: Yeah right. It was the original hashtag and aalsia. Can

989
00:47:27,200 --> 00:47:28,520
Speaker 2: we can we put that out this week?

990
00:47:29,800 --> 00:47:30,320
Speaker 4: Possibly?

991
00:47:31,160 --> 00:47:32,160
Speaker 2: Y'all gonna thank me later.

992
00:47:32,640 --> 00:47:34,560
Speaker 5: Yeah, it should come out.

993
00:47:35,360 --> 00:47:36,839
Speaker 2: It's great, that's great.

994
00:47:37,239 --> 00:47:39,239
Speaker 4: What he's referring to is dad. So yeah, we had,

995
00:47:39,520 --> 00:47:42,000
Speaker 4: like I said, I tried everything. So when I first

996
00:47:42,040 --> 00:47:46,040
Speaker 4: started the social media campaign, I have Mike. We filmed

997
00:47:46,440 --> 00:47:50,759
Speaker 4: like a mini movie and we had like too two

998
00:47:50,800 --> 00:47:54,240
Speaker 4: models and it was like a day in the life.

999
00:47:54,640 --> 00:47:57,560
Speaker 4: And I was like waking up my first screenplay, like

1000
00:47:57,600 --> 00:48:00,080
Speaker 4: reading The Wall Street Journey working out. It's like it

1001
00:48:00,400 --> 00:48:02,320
Speaker 4: was like traveling like through me throughout the course.

1002
00:48:02,160 --> 00:48:02,440
Speaker 2: Of the day.

1003
00:48:02,480 --> 00:48:03,560
Speaker 5: It's my favorite thing already.

1004
00:48:03,719 --> 00:48:06,359
Speaker 3: Know I'm trying to tell you this idea we were

1005
00:48:06,480 --> 00:48:07,040
Speaker 3: like working out.

1006
00:48:07,080 --> 00:48:09,960
Speaker 2: He was like, we like literally wrote this. It was

1007
00:48:10,000 --> 00:48:12,359
Speaker 2: great and we wrote it out screen see it.

1008
00:48:12,440 --> 00:48:15,319
Speaker 4: And you know what, And I realized that we're gonna

1009
00:48:15,320 --> 00:48:17,440
Speaker 4: promote it on Instagram. And I realized before I never

1010
00:48:17,480 --> 00:48:19,279
Speaker 4: put it out, and I'm like, this is corny.

1011
00:48:19,040 --> 00:48:22,520
Speaker 6: Like it didn't pass your test.

1012
00:48:22,640 --> 00:48:24,719
Speaker 4: This is a little weird. This isn't Yeah, this isn't

1013
00:48:24,719 --> 00:48:26,480
Speaker 4: what I want to do, right. I want it to

1014
00:48:26,520 --> 00:48:30,080
Speaker 4: be more substance than just me paying models to just

1015
00:48:30,120 --> 00:48:31,759
Speaker 4: run around with me. And you know what I'm saying, like,

1016
00:48:31,840 --> 00:48:37,000
Speaker 4: it's not right. That's important, but no, that's important. But

1017
00:48:37,040 --> 00:48:40,840
Speaker 4: I'm just saying that's important as far as substance. You

1018
00:48:40,840 --> 00:48:43,239
Speaker 4: don't have restance. You don't have substance. Yeah, you gotta

1019
00:48:43,280 --> 00:48:43,640
Speaker 4: have something.

1020
00:48:43,680 --> 00:48:44,560
Speaker 2: So they're not gonna get it.

1021
00:48:45,719 --> 00:48:49,400
Speaker 5: Uh, it's it's out there now. I don't know. I

1022
00:48:49,400 --> 00:48:53,080
Speaker 5: mean people maybe string it out for as long as you.

1023
00:48:53,040 --> 00:48:56,280
Speaker 4: Can drop it. One day, shout.

1024
00:48:56,080 --> 00:48:57,919
Speaker 5: Out by the merch they're gonna do a packet.

1025
00:48:57,960 --> 00:49:01,560
Speaker 8: You're gonna get a DVD with this. Yeah, shout shout

1026
00:49:01,560 --> 00:49:03,160
Speaker 8: out to the crew. And I put that to the

1027
00:49:03,239 --> 00:49:06,080
Speaker 8: other boy. All right, so now we're going to go

1028
00:49:06,120 --> 00:49:08,960
Speaker 8: into into the app world. We're going to give some money.

1029
00:49:09,160 --> 00:49:10,040
Speaker 8: Let's do it.

1030
00:49:10,120 --> 00:49:11,160
Speaker 4: Talk about it in.

1031
00:49:22,960 --> 00:49:26,640
Speaker 7: An illegal alien from Guatemala charged with raping a child

1032
00:49:26,640 --> 00:49:30,440
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

1033
00:49:30,680 --> 00:49:34,840
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

1034
00:49:34,880 --> 00:49:38,799
Speaker 7: filming and selling child pornography in Michigan. These are just

1035
00:49:38,880 --> 00:49:42,600
Speaker 7: some of the heinous migrant criminals caught because of President

1036
00:49:42,680 --> 00:49:46,280
Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the United States

1037
00:49:46,280 --> 00:49:51,080
Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

1038
00:49:51,120 --> 00:49:54,680
Speaker 7: crossings are at the lowest levels ever recorded, and over

1039
00:49:54,719 --> 00:49:57,960
Speaker 7: one hundred thousand illegal aliens have been arrested. If you

1040
00:49:58,000 --> 00:50:02,160
Speaker 7: were here illegally your you will be fine nearly one

1041
00:50:02,200 --> 00:50:06,760
Speaker 7: thousand dollars a day, imprisoned, and deported. You will never return.

1042
00:50:07,080 --> 00:50:10,080
Speaker 7: But if you register using our CBP home app and

1043
00:50:10,200 --> 00:50:13,520
Speaker 7: leave now, you could be allowed to return legally. Do

1044
00:50:13,640 --> 00:50:18,760
Speaker 7: what's right. Leave now. Under President Trump, America's laws, border

1045
00:50:18,960 --> 00:50:20,800
Speaker 7: and families will be protected.

1046
00:50:20,880 --> 00:50:23,040
Speaker 2: Sponsored by the United States Department of Homeland Security.