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Speaker 1: Spitable advice nice. Hello, Hello, Hello, It's Ms D Delana

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Speaker 1: Dixon here and I'm doing a very special edition of

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Speaker 1: Naughty but Nice with Rob Shooter. Today I'm speaking with

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Speaker 1: the outspoken, hilarious Jeremy Murphy. Now, Jeremy is a veteran

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Speaker 1: of print journalism, network television, and public relations, and now

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Speaker 1: he's a first time author with his outrageous new book

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Speaker 1: which is going to reveal everything about this industry we

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Speaker 1: both jumped head first into known as the entertainment business. Welcome, Jeremy.

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Speaker 1: How are you doing today? I am fine. It's a

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Speaker 1: pleasure to be here. Okay, So let's jump right. And

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Speaker 1: you've written a book called f Off Chloe. I mean,

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Speaker 1: I love the title. Can you give us a brief

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Speaker 1: overview of what the book is about. So, the book

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Speaker 1: is about modern media, and it's a humor book, and

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Speaker 1: it's about dealing with millennials as as it they've infiltrated

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Speaker 1: media and the Excel, Google, Dropbox, Share doc and stufface

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Speaker 1: of of the industry which I can't stand, and just

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Speaker 1: the absurdity of media and pr and what it's become.

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Speaker 1: So it's a humor book. Oh my goodness. But there

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Speaker 1: are pictures just in case we can't actually read words.

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Speaker 1: You've given us drawing so we can follow along. Absolutely.

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Speaker 1: I have the illustrator. His name is Darren Greenblatt, and

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Speaker 1: he is a fashion designer artist and I knew he

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Speaker 1: could capture that millennial perfectly. So he is drawn Chloe

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Speaker 1: and all the different incarnations of Chloe as we know

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Speaker 1: her to go along with the text, and it's perfect.

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Speaker 1: I'm so happy with her. I have to say, I'm

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Speaker 1: a little jealous of summer her outfits. They look so cute.

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Speaker 1: Can I get the name of all the designers? Yeah?

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Speaker 1: I mean he You know, Darren's gift is he looks

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Speaker 1: at the runway and he draws what he sees. So

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Speaker 1: Chloe is wealthy because you know, she's a superstar and

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Speaker 1: her parents told her so. And she's very fashionable because

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Speaker 1: that's the only thing she cares about. And so Chloe

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Speaker 1: dresses better than any of us. She has a black card,

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Speaker 1: she never has to pay the bill, and you know,

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Speaker 1: she's fabulous and we're not. Yeah, so she thinks like

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Speaker 1: maybe an apple costs like maybe ten dollars. She has

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Speaker 1: no clue. She's never looked at her seat, so Okay,

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Speaker 1: I have to know why did you pick the name Chloe?

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Speaker 1: Does the letters stand for something? What exactly is it

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Speaker 1: about that name? The name is because every millennial seems

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Speaker 1: to be named Chloe, And if I looked at my mailbox,

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Speaker 1: that's all I saw. And one day I had done

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Speaker 1: a whole strategy for a client and I sent it

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Speaker 1: to them, and Chloe, who I think is all of

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Speaker 1: like ten years old or whatever, replied back t L

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Speaker 1: d R l O L. And I didn't know what

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Speaker 1: that meant. I had to go on Google. T L

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Speaker 1: d R means too long didn't read. And I was

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Speaker 1: like so offended because I put all this time to

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Speaker 1: the strategy and she's like, ha hau, too long didn't read.

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Speaker 1: And then I thought, this is the funniest thing I've

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Speaker 1: ever seen. And her name was Chloe. Wait a second,

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Speaker 1: are you serious? Was this? This was where a client

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Speaker 1: and they actually wrote back, you did the work that

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Speaker 1: they asked you to do, that they were paying you for,

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Speaker 1: and then they said too long didn't read. Chloe did?

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Speaker 1: I'm sure you know she was one of many people

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Speaker 1: on the email. But Chloe did not think it was

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Speaker 1: it rose to her level to to to read Oh

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Speaker 1: my goodness, that always stuck with me, and her name

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Speaker 1: was Chloe. So I'm like, okay, I'm going to use this.

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Speaker 1: Well great, I wonder if it's one of the Chloe's

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Speaker 1: I now anyway, many of them. There's so many of them.

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Speaker 1: It's so interesting because in the book you do have

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Speaker 1: this entire section about using these acronyms that these Chloes use,

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Speaker 1: because I would have had to look it up to

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Speaker 1: and I'm a journalist. I write for a living. So

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Speaker 1: what are some of your favorite acronyms from the book

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Speaker 1: other than that one, which is pretty hilarious. Oh, there's

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Speaker 1: FML for f my life. There's SUS for suspect, Oh god,

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Speaker 1: there is. We all know what l O L is,

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Speaker 1: you know, and it's funny. L O L. For a

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Speaker 1: while I thought was lots of love. And once I

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Speaker 1: had somebody who going who was going through a bad time.

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Speaker 1: I replied l O L, thinking it was lots of love.

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Speaker 1: I think you're l O L is better than the

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Speaker 1: one we use it for, So maybe we need to

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Speaker 1: make a switch of some sort. I'm thinking, yeah, but

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Speaker 1: I do have a whole list of what they mean

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Speaker 1: because I'm constantly oh, r O f L rolling on

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Speaker 1: floor laughing, I DK, I don't know. Yeah, I have

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Speaker 1: no problem with these. What I'm having a hard time

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Speaker 1: grasping is that these are used when you're working professionally. Personally,

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Speaker 1: they're fabulous, there's so much fun. But you saw these

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Speaker 1: in professional work emails and emails. I'm seeing it in

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Speaker 1: client presentations now, and you know, people are actually talking.

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Speaker 1: They're like, hru. I'm like what you're you're saying it now?

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Speaker 1: Oh lord, these young people, it's so challenging with their phones.

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Speaker 1: They haven't quite figured out how to talk not through

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Speaker 1: the phone. It's kind of become their language. I love

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Speaker 1: that you've given us some of the ways to identify Chloe.

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Speaker 1: I've already told you I want her wardrobe. We know

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Speaker 1: she has a black card. Are there some other ways

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Speaker 1: that we can figure out exactly who she is in

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Speaker 1: the crowd? Oh? Yeah, you know. She she's put more

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Speaker 1: time on her tender profile than her success plan. She

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Speaker 1: does not answer her voicemail. She doesn't even have voice mail.

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Speaker 1: Well she does, she just doesn't know it. You know,

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Speaker 1: everything is very exaggerary. Everything's the best ever. She can't deal.

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Speaker 1: She can't deal many things have changed her life. She's

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Speaker 1: over everything. You know, everything is exaggerated by a thousand percent. Yeah,

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Speaker 1: and you know everybody knows a Chloe. Chloe isn't There's

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Speaker 1: a Chloe in every office. Oh my goodness, there's a

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Speaker 1: Chloe in every office, every restaurant, every shopping experience. I've

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Speaker 1: never gone on abbreviates words now, like baby is a bit.

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Speaker 1: We can't say baby now, Like if she has the

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Speaker 1: word cat, does she go it's cop? Yeah, that's that's next. So, Jeremy,

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Speaker 1: you've been in this business for quite some time, you've

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Speaker 1: been in PR, so I have to ask what has

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Speaker 1: been one of the worst Chloe's You've ever encountered? Now,

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Speaker 1: the girl who wrote those acronyms and an email back

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Speaker 1: to a presentation, that's pretty bad, But I'm sure you've

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Speaker 1: had worse. Oh my god. Yeah. I had somebody who

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Speaker 1: who worked with me who wanted we had sent an

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Speaker 1: email congratulating people on a project. And she was very

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Speaker 1: offended that she wasn't listed in this email. And I said,

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Speaker 1: but you weren't part of the project. She didn't have email,

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Speaker 1: she didn't have voicemail. She timed her crying to when

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Speaker 1: my boss passed by. Schedules were completely random. You know,

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Speaker 1: start time was negotiable. But I've seen these, you know,

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Speaker 1: like and the other thing is they love their admin.

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Speaker 1: They love their instat trackers and their Excel and that

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Speaker 1: they love all these you know, Slack and zoom and

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Speaker 1: pow and bang and this and that. Wait that sounds naughty, Yeah,

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Speaker 1: it's they're they're all over. Every time I talk, someone

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Speaker 1: has a new platform that I have to sign into.

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Speaker 1: I can't. I know, we spent so much time mastering

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Speaker 1: Facebook and Instagram and then all of a sudden, it's

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Speaker 1: now things are like two words. It's like TikTok. I

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Speaker 1: don't have time. I don't have time for two words. Yeah,

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Speaker 1: and you know, I have people like calling me on

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Speaker 1: What's App and they're like, I can't hear you because

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Speaker 1: you're calling from a toy. Okay, what's buzz lightyeared in work? Oh?

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Speaker 1: Isn't it so weird? When Okay, I have to tell

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Speaker 1: a story yesterday, I'm doing my work, I'm preparing to

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Speaker 1: talk to Jeremy, and I get a message on What's

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Speaker 1: App like, hey, all spelled incorrectly? Are you a journalist? Like?

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Speaker 1: I saw your picture and I'm interested. Come on, how

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Speaker 1: are these people getting my number? Where is it? OK?

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Speaker 1: You know what, Chloe put it on somewhere. She put

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Speaker 1: up my number. You know what, she's very vindictive. She canny.

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Speaker 1: You've broken up this book. F off, Chloe. I want

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Speaker 1: to get the name right into helpful sections. So if

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Speaker 1: anybody wants to go into PR just like you have,

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Speaker 1: they know how to handle the entertainment world. So we're

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Speaker 1: going to talk about some things. You talk about basic

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Speaker 1: truth that are going to happen when you're in the

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Speaker 1: entertainment industry. What are like the three top You always

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Speaker 1: have to remember celebrities are horrible people. Publicists will always

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Speaker 1: lie to you. No one in Los Angeles eats. Yes,

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Speaker 1: that is true. In l A. It takes four hours

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Speaker 1: to get anywhere that oh my goodness. L A is

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Speaker 1: the worst trying to get around the makeup and hair

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Speaker 1: people talk to each other so and a makeup artist

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Speaker 1: will ruin any shoot because they talk smack into the

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Speaker 1: talent's ear. So literally, when you're doing a photo shoot,

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Speaker 1: the most important casting is the makeup artist really, because

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Speaker 1: they're in the talent's here the whole day. They get

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Speaker 1: the most and you know who you're shooting is the

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Speaker 1: most important person because you know you need them to deliver. Well,

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Speaker 1: they're in that chair for hours at a time, and

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Speaker 1: the makeup artist is always like I wouldn't wear that,

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Speaker 1: you know, or I don't like that hair, and they

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Speaker 1: can ruin a shoot. So that is the most important cast.

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Speaker 1: You have to have a good makeup artist. She has

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Speaker 1: to like, you know, Rob and I have heard stories

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Speaker 1: behind the scenes with certain celebrities and how much they

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Speaker 1: were detested by the makeup artists. And this is the

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Speaker 1: person in charge of how you're going to look on camera.

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Speaker 1: This is the person. I want to be the nicest too.

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Speaker 1: I always Yeah, when I was on a TV show,

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Speaker 1: I was basically always bringing gifts to the makeup artist

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Speaker 1: because I was like, please make me look pretty. I

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Speaker 1: don't want to get notes from my mama later. Well,

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Speaker 1: you know, I was once Um, when I was in

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Speaker 1: my PR career at CBS, I took to actresses from

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Speaker 1: a show to Milan for a photo shoot. And one

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Speaker 1: of the things that publicists managers do is they lie

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Speaker 1: to the celebrities or what they're what size they are, okay,

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Speaker 1: And so we got sizes that were much smaller than

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Speaker 1: a certain person and nothing fit because and I had

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Speaker 1: to take them shopping, Oh my goodness, because we had

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Speaker 1: no clothes. Nothing fits. So celebrities, their their team will

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Speaker 1: always lie to them because you know, they don't buy

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Speaker 1: anything themselves. They'll always lie to them on on other size. Yeah,

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Speaker 1: but isn't it. Isn't it the case where so you

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Speaker 1: get the clothes and you cut out the size tag

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Speaker 1: so they don't know what size they really are. Oh yeah,

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Speaker 1: that that happens. And you know a lot of like

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Speaker 1: designer samples, they don't have the size. But you know,

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Speaker 1: if you're pulling from a showroom, you only have sample sizes,

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Speaker 1: which is like for a woman it's zero to like

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Speaker 1: a four, maybe a six, And these a lot of

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Speaker 1: celebrities think they're in that range, which they're not, and

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Speaker 1: the stylists has to tell them, well, baby, it's fun

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Speaker 1: to eat. It's fun to eat, So I I don't

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Speaker 1: fault my my my female celebrities who want to have

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Speaker 1: a sandwich now and then it's starts. It's hard to

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Speaker 1: say a size for I trust me, I try so.

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Speaker 1: I say, you know what, we need a revolution where

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Speaker 1: it is okay to be a size six in Hollywood.

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Speaker 1: This is what I want to start today. Well, it

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Speaker 1: sounds like you do a lot of other things than

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Speaker 1: just kind of publicizing your clients. If you have to

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Speaker 1: buy them clothes, What are some of the other jobs

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Speaker 1: you have to do when you're a PR person. It's

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Speaker 1: not just about signing those press releases. Oh no, I

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Speaker 1: mean a lot of it is, you know, protecting them,

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Speaker 1: damage control. If someone does something that maybe they shouldn't,

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Speaker 1: you have to clean that up, getting them affiliate with brands, sponsorships.

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Speaker 1: You know, I've had I've booked cars. In my previous life,

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Speaker 1: I actually traveled the world with celebrities and you know,

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Speaker 1: making sure their hotel room is nice. I had one

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Speaker 1: celebrity that I had arrived early in Paris and I

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Speaker 1: had to go to every room and I was literally

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Speaker 1: on video with him inspecting rooms until he would agree

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Speaker 1: to get on the plane. Oh my goodness. Yeah. So

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Speaker 1: you know, I don't really do celebrities now because that

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Speaker 1: kind of jaded me. But yeah, pre's everything. You know,

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Speaker 1: people think it's so glamorous, it's not. Run don't go

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Speaker 1: into this field. It sounds like there's a little bit

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Speaker 1: of baby sitting involved. But since you do know, since

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Speaker 1: you do know the PR world, what do you think

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Speaker 1: is the worst mistake a celebrity has made recently in

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Speaker 1: terms of their PR Who do you think has just

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Speaker 1: really mucked it up out there? I mean Matt Damon.

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Speaker 1: Did you know he did that interview where he made

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Speaker 1: a very insensitive joke and his publicist, I don't know

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Speaker 1: if his publicist was on the line or not. He

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Speaker 1: didn't mean it. It was very innocuous, but it kind

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Speaker 1: of took over the story. And he's one of the

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Speaker 1: good guys, and that was kind of sad. You know

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Speaker 1: what the thing is, Hollywood publicists get get a bad rap,

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Speaker 1: but you know, if the plane is going down, that's

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Speaker 1: who you want on the plane because they get stuff

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Speaker 1: done and the plane won't go down. Like, I have

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Speaker 1: a lot of admiration for them, even though they're horrible people.

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Speaker 1: They get stuff done, so you don't see as many

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Speaker 1: slip ups as you used to. Well that's good. Well

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Speaker 1: here here at Naughty but Nice, we love celebrities. So

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Speaker 1: what has been one of your favorite celebrities to work

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Speaker 1: with in the past. You know, I was so spoiled,

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Speaker 1: you know, Alison Janny as a Sweetheart and Farris was amazing.

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Speaker 1: Michael Weatherly from n c I s Cody to Pablo,

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Speaker 1: Oh good lord. The cast a Big Bang Theory just

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Speaker 1: fantast And what was funny is before that show was

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Speaker 1: a hit, I flew them from l A to New

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Speaker 1: York to do a big photo shoot and I forgot

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Speaker 1: the air and the spare rule. And someone raced to

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Speaker 1: my office and said, you put them all on the

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Speaker 1: same plane. I'm like, yeah, Like, what if that plane

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Speaker 1: goes down, you killed a billion dollar franchise. This is

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Speaker 1: something you have to think about and important for us

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Speaker 1: to point out. The reason why you were with the

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Speaker 1: Big Bang Theory cast is because you were the publicist

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Speaker 1: at CBS. Tell me everything. I was in corporate and entertainment,

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Speaker 1: and yeah, I was in corporate and then we published

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Speaker 1: a glossy magazine that I used to oversee. So we

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Speaker 1: would do photo shoots with all the actors, and I

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Speaker 1: traveled with them and I set it up and I

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Speaker 1: hired the photographer, so I really got to see them

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Speaker 1: up close, you know, in the morning before makeup and hair,

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Speaker 1: so I really got to see who they really are.

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Speaker 1: Most of them were pretty cool. I had a few nightmares,

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Speaker 1: but most of the people I saw. But you know,

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Speaker 1: the advantage was we got to choose who we wanted

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Speaker 1: to photograph and travel with, and so we knew not

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Speaker 1: to bring certain people. Charlie Sheen was never in a

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Speaker 1: photo shoot rightfully. So now now now I'm sure, I'm sure.

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Speaker 1: I'm sure Charlie is a lovely man when he's not

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Speaker 1: in front of the camera. So you have an interesting

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Speaker 1: You talk a little bit about working with journalists, which,

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Speaker 1: of course Rob and I both are working gossip journalists,

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Speaker 1: So just tell me what do we really like. Well,

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Speaker 1: journalists are are are a special breed. I started as

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Speaker 1: a journalist. My first job was in an as a

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Speaker 1: newspaper reporter, so I understand journalists more than most PR

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Speaker 1: people because I was one. You know, the thing that

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Speaker 1: journalists now is, especially like the mainstream newspapers, is they're

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Speaker 1: all being asked to do so much more for so

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Speaker 1: much less. So it's not just writing your story. Now

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Speaker 1: you have to be your own publicist. You have to

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Speaker 1: tweet it, you have to promote, you have to go

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Speaker 1: on radio, you have to go on TV. All the

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Speaker 1: while people are cutting costs and journals are losing their jobs.

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Speaker 1: And so it's a very challenging climate. You know, magazines

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Speaker 1: are closing and being sold. So I was told clients,

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Speaker 1: journalists are not your friends, but they're not the enemy.

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Speaker 1: They don't work for you, They work for their readers,

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Speaker 1: and they want a good story. They're not rewriting your

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Speaker 1: press release. So if you don't have a good story,

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Speaker 1: don't come to them. I like that. That makes so

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Speaker 1: much sense. I'm gonna when people send me a story

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Speaker 1: that's not a story, I'm gonna say, well, Jeremy says,

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Speaker 1: all right, So we all need to know this because

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Speaker 1: I'm certain it's going to happen to all our Natis

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Speaker 1: out there at least once in their life that they'll

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Speaker 1: be sitting in front of Anna Wintour. What's the utter

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Speaker 1: in chief of Vogue. What's one thing we should or

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Speaker 1: should not do if we meet her? Well, the thing

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Speaker 1: with Anna is is she is incredibly efficient. Her office

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Speaker 1: works like a Swiss watch. You show up early or

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Speaker 1: on time, you're not going to have more than fifteen

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Speaker 1: minutes with her. If that, she can read you like

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Speaker 1: a hawk. She is incredibly perceptive, and so you know

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Speaker 1: you go in there prepared to answer questions don't babble,

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Speaker 1: don't don't lie. You know, she asks you know, what

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Speaker 1: do you like to do, and you say tennis, Well

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Speaker 1: make sure you play tennis because she will read it.

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Speaker 1: So you know, there's this whole notion of her as

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Speaker 1: this Glamazon and and and Miranda Priestley. But you know

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Speaker 1: she's a businesswoman and that magazine were works like a

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Speaker 1: Swiss watch, alright, And I think that's a lot of

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Speaker 1: people don't know that about her, but it really is

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Speaker 1: remarkably efficient. There's a lot going on behind those sunglasses.

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Speaker 1: Oh yes, okay, Well, maybe the most important question that

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Speaker 1: I have today is when and where can we get

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Speaker 1: your book? So it comes out March one. It's on

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Speaker 1: Amazon now, it's on Barnes and Noble, It's Simon and

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Speaker 1: Schuster and sky Horse Publishing, so it's plenty of places.

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Speaker 1: I actually saw it on a site in Germany, so

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Speaker 1: I've done global. I'm international. Baby, very good, pond there,

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Speaker 1: very good, Harry, Megan and me. We're running up the charts. Well, Nats,

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Speaker 1: of course you heard it here. You can get f

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Speaker 1: Off Chloe by Jeremy Murphy pretty much anywhere Amazon, Barnes

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Speaker 1: and Noble, so of course go and get your pre order. Jeremy,

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Speaker 1: thank you so much. We can't wait to hear what's

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Speaker 1: coming when you put out part two. Thank you. This

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Speaker 1: has been all right, take care, but by everybody. It's

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Speaker 1: not even nice with ro