WEBVTT - Surveillance: NATO Summit With Adm. Stavridis & Vinjamuri

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<v Speaker 1>Welcome to the Bloomberg Surveillance Podcast. I'm Tom Keene Jay Ley.

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<v Speaker 1>We bring you insight from the best in economics, finance, investment,

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<v Speaker 1>and international relations. Find Bloomberg Surveillance on Apple Podcasts, SoundCloud,

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<v Speaker 1>Bloomberg dot Com, and of course on the Bloomberg with

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<v Speaker 1>us here in New York and Police to say Savena Subramanium.

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<v Speaker 1>Bank of America, Merrill Lynch, head of US Equity Strategy,

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<v Speaker 1>Good morning to Savita, Good morning. What are you talent

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<v Speaker 1>clients at the moment about December? That line in the

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<v Speaker 1>sand when terrorists could go on? What is it? A

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<v Speaker 1>hundred and sixty billion dollars a Chinese impulse? What's the

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<v Speaker 1>message at the moment? And it's mostly consumer goods, which

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<v Speaker 1>is which is different from what we've seen in the past.

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<v Speaker 1>You know, I think the messages that if we get

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<v Speaker 1>some sort of a skinny deal, I think we could

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<v Speaker 1>see a really strong wrong rally in the more cyclical

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<v Speaker 1>areas of the market, because my sense is that the

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<v Speaker 1>market is actually pricing in a fairly dire scenario on trade.

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<v Speaker 1>I mean, if you look at what's expensive within the

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<v Speaker 1>SMP five hundred, it's utilities, it's consumer staples. These are

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<v Speaker 1>you know, the recession stocks of the SMP five hundred.

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<v Speaker 1>It's not machinery and and you know retailers. Those are

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<v Speaker 1>the stocks that are really cheap. So my sense is

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<v Speaker 1>that the market is actually pricing in not a great

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<v Speaker 1>outcome from from the tariff scenario. Now now here, I

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<v Speaker 1>think is where it gets interesting. I don't see the

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<v Speaker 1>trade war ending, even if we get some kind of

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<v Speaker 1>skinny deal. I think what it turns into is more

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<v Speaker 1>of a tech war. UM. So I think we're shifting

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<v Speaker 1>from this trade war tariffs on you know, soybeans, to

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<v Speaker 1>and to an environment where I think the real war

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<v Speaker 1>is around technology, UM, intellectual property, national security, and I

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<v Speaker 1>think that could could continue for a lot longer. You

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<v Speaker 1>actively talent claunch the need to position that fundio I

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<v Speaker 1>was the equity allocation with regards to those kind of

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<v Speaker 1>consents that you have. Absolutely, I mean, I think the

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<v Speaker 1>way to think about this is the tech which hasn't

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<v Speaker 1>been a market leader for you know, ten years running

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<v Speaker 1>now UM is one of the areas that could actually

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<v Speaker 1>take it on the chin in the near term. I mean,

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<v Speaker 1>not only do you have tariffs, not only do you

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<v Speaker 1>have the idea of you know, tech companies having to

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<v Speaker 1>dislocate their supply chain, but you also have bipartisan support

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<v Speaker 1>to regulate tech companies. So you know, what I worry

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<v Speaker 1>about within tech is the same thing that we saw

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<v Speaker 1>in financials back in two thousand five. So there's should

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<v Speaker 1>I sell my Amazon and Apple? That's all I want

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<v Speaker 1>to know. So I think if you're worried about the

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<v Speaker 1>next year or two, I don't see Amazon and Apple

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<v Speaker 1>or you know, just fang stocks in general. Are big

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<v Speaker 1>cap tech companies as retaining their leadership. I think there's

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<v Speaker 1>even when their regular growth if you look at the

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<v Speaker 1>nominal g D be called Ethan Harris has and and

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<v Speaker 1>your team, you're telling me to get out of revenue

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<v Speaker 1>growth stocks with that are double digit inn sure, and

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<v Speaker 1>go over to something with a much less revenue growth

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<v Speaker 1>stream scheme. Now here's the thing I think that the

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<v Speaker 1>I mean you you, we all kind of know this.

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<v Speaker 1>But the second derivative story for tech is less positive

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<v Speaker 1>than it has been fast. That's calculus talk on our

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<v Speaker 1>Wednesday folks. Just but but I think the second derivative

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<v Speaker 1>story for you know, potent to some of the more

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<v Speaker 1>cyclical areas of the market could actually recover nicely if

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<v Speaker 1>we see any sort of a you know, resolution on

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<v Speaker 1>trade in the near term. So so, I guess when

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<v Speaker 1>I look at it, I think, Okay, here's your tech

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<v Speaker 1>companies that have crushed it for ten years, but now

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<v Speaker 1>they're super crowded, they're arguably a little bit more expensive

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<v Speaker 1>than than they happened in the past, and we're seeing

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<v Speaker 1>a lot of different catalysts that could unseat that. I

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<v Speaker 1>love what you're saying, and I love your smart, smart

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<v Speaker 1>research deck about how we're gonna have this big shift

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<v Speaker 1>to international big shift a small and big cap. What

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<v Speaker 1>will be the pri some catalyst to make that occur?

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<v Speaker 1>Is it as simple as FED policy or do we

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<v Speaker 1>have to get more equity in nature or yield nature?

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<v Speaker 1>In our analysis, I don't know if it's has to

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<v Speaker 1>do with the FED. I mean, so, I think the

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<v Speaker 1>biggest driver for rotations in style are the contours of

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<v Speaker 1>the profit cycle. That's what we found in our quant work.

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<v Speaker 1>And you know, I think what's important here is we've

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<v Speaker 1>gone from an environment of very very slow decelerating growth

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<v Speaker 1>to what looks like a reasonable acceleration in growth in

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<v Speaker 1>two thousand twenty. And here's why I say that. So

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<v Speaker 1>if you look at two thousand nineteen, this year, it's

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<v Speaker 1>been flat earnings growth. We've had a flat year on

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<v Speaker 1>on SMP earnings. Next year, without a lot of great

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<v Speaker 1>economic delivery, we're likely to see a better year and

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<v Speaker 1>amidst that pickup. This has historically been the biggest driver

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<v Speaker 1>for value cycles, over growth cycles, for small, over large,

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<v Speaker 1>for rest of world over us is just the idea

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<v Speaker 1>that we get some kind of a pickup in profit cycle.

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<v Speaker 1>Let's get your rival White survey to financials, consumer discretionary industrials,

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<v Speaker 1>utilities that you rove a weights into. Those are overweighting

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<v Speaker 1>sight into the conversations you're having at the moment. Where's

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<v Speaker 1>the pushback coming from you? So the pushback is, why

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<v Speaker 1>the heck are you overweight utilities because it's really expensive

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<v Speaker 1>and it looks like a bond um. I guess utilities

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<v Speaker 1>is our hedge against you know, things not going well

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<v Speaker 1>over the next twelve months and utilities. What I like

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<v Speaker 1>about it is that it's got a dividend yield that's

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<v Speaker 1>a you know, a couple of percentage points higher than

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<v Speaker 1>bond yields and um and it's basically, you know, it

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<v Speaker 1>gives you what you think you're getting, regulated earnings growth

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<v Speaker 1>relatively smooth. The real pushback that we get is on financials,

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<v Speaker 1>because financials, everybody thinks we need the yield curve to

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<v Speaker 1>steep in in order for financials to work, And here

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<v Speaker 1>I totally disagree. I don't think you need the yield

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<v Speaker 1>curve to steep in. I think financials is going to

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<v Speaker 1>start to be acknowledged as a high quality dividend yield sector,

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<v Speaker 1>which is something that we haven't really seen it as

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<v Speaker 1>in a very long time. It was the less ever

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<v Speaker 1>toxic sector back in two thousand seven, and I think

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<v Speaker 1>that's how investors are painting it today. But the truth

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<v Speaker 1>is the leverage ray show has been. You know, it's

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<v Speaker 1>a shadow of its former self. These companies are arguably

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<v Speaker 1>over capitalized, and their shareholder yield, if you add up

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<v Speaker 1>share buy backs and dividend yield, shareholder yield for financials

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<v Speaker 1>is the highest of all eleven sectors. You and I've

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<v Speaker 1>talked about this many times. For this to work, you

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<v Speaker 1>need a perception shift. You need investors to sit there

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<v Speaker 1>and agree with you, not think that everything is just

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<v Speaker 1>about a ten year yield of a shape and yield curve.

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<v Speaker 1>You've seen evidence of that this year because actually some

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<v Speaker 1>of these big names are more straighted, performed really rather

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<v Speaker 1>well through. Is that already starting to happen. I think

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<v Speaker 1>you're starting to get that acknowledgement that these are different

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<v Speaker 1>companies than what what we saw in two thousand and eight.

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<v Speaker 1>And then you know also just the idea that they've

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<v Speaker 1>been so shunned for so many years that their underweight

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<v Speaker 1>positions are now arguably risky. If the stocks start to

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<v Speaker 1>move at all, I think that investors are going to

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<v Speaker 1>be forced to start adding exposure. I mean, financials is

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<v Speaker 1>a sect where the average institutional manager is two standard

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<v Speaker 1>deviations below his or her relative exposure to the sector.

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<v Speaker 1>So that means that they basically hate financials right now.

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<v Speaker 1>You're gonna have to leave it there, Thank you, Superman.

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<v Speaker 1>Really optimistic view in really stating that the shift will occur.

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<v Speaker 1>That's been a huge debate. John on the show. Let's

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<v Speaker 1>get to Lensley Vinja Murray, who joins US now Sheffield

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<v Speaker 1>United as two points had Leslie vin Ja Murray knew

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<v Speaker 1>that Chatham House head of US and America's program. Don't worry, Leslie,

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<v Speaker 1>We're not going to continue that conversation. We are awaiting.

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<v Speaker 1>We are awaiting a bilateral between Chancellor Angela Merkel and

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<v Speaker 1>a President of the United States, Donald Trump, taking place

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<v Speaker 1>just outside of London, England. We're going to bring that

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<v Speaker 1>to our listeners in just a moment when it begins.

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<v Speaker 1>But let's see, what are you looking for outside of

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<v Speaker 1>the body language in the spectacle, what are you listening

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<v Speaker 1>for when these two start talking. Well, I mean, I

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<v Speaker 1>think you know the big thing right now is are

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<v Speaker 1>we going to see a unity and cohesion? And of course,

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<v Speaker 1>you know, the relationship between angel and Donald Trump has

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<v Speaker 1>not been the easiest one. Of course, it's now being

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<v Speaker 1>sort of overtaken, at least optically by the relationship between

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<v Speaker 1>Trump and Macron. I think there's more to say about that,

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<v Speaker 1>but I think we will still be looking to say,

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<v Speaker 1>you know, are they on the same page? Will they

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<v Speaker 1>speak to internal issues in the alliance, the question of Turkey.

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<v Speaker 1>I think that's probably less likely, But I really do

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<v Speaker 1>think that this is this going to be, you know,

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<v Speaker 1>can they waive the flag as it were of NATO

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<v Speaker 1>and forward that come in front lessa you're such a

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<v Speaker 1>student of this, the US and then folding in the

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<v Speaker 1>European Prison. I look at it as a fossil of SPD.

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<v Speaker 1>The liberals being Billy, Bryant and Conrad added an hour's

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<v Speaker 1>in the mix. And of course Helmet Cole had changed

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<v Speaker 1>German politics. Does the President perceive Ms Miracle as a

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<v Speaker 1>conservative or is he have a greater affinity to those

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<v Speaker 1>in Germany even more servative? You know, I don't, to

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<v Speaker 1>be very honest, I don't think Donald Trump is is

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<v Speaker 1>thinking in quite this way. I think he hasn't a

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<v Speaker 1>view of Germany in general that's driven by his antagonismic

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<v Speaker 1>front right absolutely, and you know, in terms of sort

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<v Speaker 1>of drilling down and thinking where does she stand? Because

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<v Speaker 1>just not motivating this president because Johnny does it with

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<v Speaker 1>the Prime Minister Johnson, but he just can't translate that

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<v Speaker 1>over to some of these other nations were looking at Jeermany.

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<v Speaker 1>I thought it was fascinating yesterday here in the President

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<v Speaker 1>called out Germany by name Leslie, referring to the lack

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<v Speaker 1>or the failure of getting the military spending up to

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<v Speaker 1>two percent of GDP in the country and basically threatening

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<v Speaker 1>to use trade as a tool to push the Germans

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<v Speaker 1>to spend more on military. Leslie this is something new

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<v Speaker 1>that I don't think many people have been thinking about

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<v Speaker 1>at all in the last couple of years, as the

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<v Speaker 1>President has made this book push. How are you thinking

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<v Speaker 1>about that in the last twenty four hours. Yeah, I mean,

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<v Speaker 1>and remember it's not just the last twenty four hours.

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<v Speaker 1>Donald Trump has has linked sanctions to national security concerns

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<v Speaker 1>for a little while right now, and I think for

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<v Speaker 1>many of us this is very distressing because, of course,

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<v Speaker 1>especially when it comes to America's relationship with its most

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<v Speaker 1>important allies, the idea that you would link questions of

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<v Speaker 1>trade um to national security concerns is is contrary to

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<v Speaker 1>you know, what we've what we've witnessed over the last

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<v Speaker 1>seven decades. So it's it is a very significant shift.

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<v Speaker 1>It's one that's getting traction. He's taking it to the

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<v Speaker 1>next level. UM. But I don't think that it really plays.

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<v Speaker 1>It doesn't play. You know, this is not the U. S.

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<v Speaker 1>China relationship. I don't think it plays actually back home

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<v Speaker 1>in the same way. But and it and it alienates,

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<v Speaker 1>but it is um it's another thing driving a wedge

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<v Speaker 1>through America, and it's European partners. We welcome all of

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<v Speaker 1>you coast to coast and worldwide. A good conversation with Leslie,

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<v Speaker 1>Vinja Murray of Chatham House and expertise across the Atlantic

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<v Speaker 1>from London on the United States, Chan Fero and Tom

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<v Speaker 1>Keene futures of fifteen down futures. We await the symbolism,

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<v Speaker 1>a huge symbolism of the leader of Germany in the

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<v Speaker 1>United States of America at the Seventh Needle Meetings channel.

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<v Speaker 1>Let's least to continue this conversation, shall we. I think

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<v Speaker 1>the President quite rightly identifies a problem. He's identified a

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<v Speaker 1>problem with China that many people agree with him on.

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<v Speaker 1>They need to open up. They have been stealing i P.

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<v Speaker 1>There has been forced technology transfer. The disagreement has been

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<v Speaker 1>about the approach and as you say, is alienated allies.

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<v Speaker 1>We see the same thing with NATO. They've all pledged

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<v Speaker 1>to get military spending up to two percentage GDP, and

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<v Speaker 1>let's be quite honest, some people, even the Germans, haven't

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<v Speaker 1>done enough to get themselves there. But once again, the

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<v Speaker 1>President identifies a problem. Then he's criticized for his approach.

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<v Speaker 1>But letslie, I think many people are asking the following question. Okay,

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<v Speaker 1>criticize his approach, but what did previous administrations do, and

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<v Speaker 1>why should we continue at that very same approach if

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<v Speaker 1>we are just going to end up with the same results.

0:12:04.440 --> 0:12:07.480
<v Speaker 1>What do you say back to that, Leslie, Well, first

0:12:07.520 --> 0:12:09.760
<v Speaker 1>of all, you know, let's let's break that down. M

0:12:09.920 --> 0:12:14.440
<v Speaker 1>on the on the question of European contributions to defense

0:12:14.520 --> 0:12:16.719
<v Speaker 1>spending hitting that two percent target. This is something that

0:12:16.840 --> 0:12:22.760
<v Speaker 1>preceded Donald Trump. Um the increase in European spending. What proceeded,

0:12:23.000 --> 0:12:26.679
<v Speaker 1>you know, began really in fourteen. It's it's continued and

0:12:26.800 --> 0:12:28.880
<v Speaker 1>taken on more steam, and it's certainly gotten a lot

0:12:28.960 --> 0:12:32.920
<v Speaker 1>more visibility because of the rhetorical line taken by the president,

0:12:33.080 --> 0:12:36.480
<v Speaker 1>very aggressive rhetorical line. But that you know that push

0:12:37.440 --> 0:12:41.520
<v Speaker 1>dates pre dates the president on China absolutely. You know,

0:12:41.559 --> 0:12:43.920
<v Speaker 1>people have been wanting to level the playing field with

0:12:44.040 --> 0:12:47.480
<v Speaker 1>China for some time and Donald Trump has certainly been

0:12:47.679 --> 0:12:50.480
<v Speaker 1>the person that has taken us He's driven it forward,

0:12:50.559 --> 0:12:52.920
<v Speaker 1>and I think it's game changing regardless of what we

0:12:53.000 --> 0:12:56.959
<v Speaker 1>see who we see in the White House post does

0:12:57.040 --> 0:13:03.599
<v Speaker 1>the president change international American rather foreign relations? Is it

0:13:04.200 --> 0:13:08.839
<v Speaker 1>so seismic, this different approach by the gentleman from Manhattan

0:13:09.800 --> 0:13:13.600
<v Speaker 1>that it's a permanent change to how America addresses its

0:13:13.679 --> 0:13:19.040
<v Speaker 1>foreign policy. You know, this is the question that everybody

0:13:19.120 --> 0:13:21.880
<v Speaker 1>wants to an answer to. We've been certainly discussing it,

0:13:22.040 --> 0:13:26.360
<v Speaker 1>frankly all morning at Chatham House. Um uh, and it's

0:13:26.880 --> 0:13:31.240
<v Speaker 1>it's it's clearly the case that he's taken some things

0:13:31.320 --> 0:13:33.600
<v Speaker 1>that I think we're a long term, long time coming

0:13:33.679 --> 0:13:38.200
<v Speaker 1>America's relationship with China, reorienting it, taking a harder line

0:13:38.240 --> 0:13:41.839
<v Speaker 1>on trade, um and and driven them forward. And I

0:13:42.000 --> 0:13:46.679
<v Speaker 1>do think that the style and the attention that he's

0:13:46.720 --> 0:13:49.400
<v Speaker 1>given to those changes, you know, they predate the president,

0:13:49.480 --> 0:13:53.240
<v Speaker 1>but he's made them front and center. Will we see

0:13:53.600 --> 0:13:56.480
<v Speaker 1>the continued style of diplomacy that we've seen it under

0:13:56.520 --> 0:13:58.440
<v Speaker 1>this president? I don't think so. I think it's very

0:13:58.520 --> 0:14:02.480
<v Speaker 1>hard to imagine any anybody other than this President m

0:14:03.080 --> 0:14:06.600
<v Speaker 1>pursuing kind of diplomacy that he's pursued with America's allies.

0:14:07.400 --> 0:14:09.920
<v Speaker 1>But will America ask for more on the global stage, Yes,

0:14:09.960 --> 0:14:12.160
<v Speaker 1>I think it will. Of its allies as well as

0:14:12.320 --> 0:14:15.480
<v Speaker 1>of its adversaries going to continue to be put in

0:14:15.559 --> 0:14:19.320
<v Speaker 1>that second, that second bracket. Dr Vinjabinry absolutely nails us

0:14:19.520 --> 0:14:22.360
<v Speaker 1>about this idea of substance versus style, and so much

0:14:22.440 --> 0:14:26.240
<v Speaker 1>of the reporting, John ignores the substance that could be

0:14:26.400 --> 0:14:30.160
<v Speaker 1>permanent of this absolutely unique president and whether things are

0:14:30.160 --> 0:14:32.400
<v Speaker 1>going to change, Leslie, I think is an important point.

0:14:32.560 --> 0:14:34.760
<v Speaker 1>I just look at the situation and wonder what the

0:14:34.800 --> 0:14:38.240
<v Speaker 1>electorate actually wants, what the demands of the electorate will be.

0:14:38.720 --> 0:14:40.920
<v Speaker 1>Do they want to go back to the old way

0:14:40.960 --> 0:14:43.520
<v Speaker 1>of doing things, which is getting countries together in Europe,

0:14:43.520 --> 0:14:46.200
<v Speaker 1>playing nicely and saying to China please open up? Or

0:14:46.280 --> 0:14:49.920
<v Speaker 1>do they want this more confrontational approach from their leader

0:14:50.080 --> 0:14:52.320
<v Speaker 1>here in America. Is that what they want on the

0:14:52.400 --> 0:14:55.200
<v Speaker 1>international stage. What's your perception of what the electorate wants

0:14:55.240 --> 0:14:59.360
<v Speaker 1>to see, Leslie, I don't think that people are behind

0:14:59.680 --> 0:15:02.000
<v Speaker 1>I think, you know, there's there's a peeling off of

0:15:02.080 --> 0:15:05.080
<v Speaker 1>support for this style of trade wars because it's so

0:15:05.160 --> 0:15:08.560
<v Speaker 1>far not delivered any results. Um. It's you know, it's

0:15:08.560 --> 0:15:13.480
<v Speaker 1>a destabilized it's it's raised protectionism has gotten worse, the

0:15:14.640 --> 0:15:18.360
<v Speaker 1>numbers aren't getting better. Um. And so I think that

0:15:18.760 --> 0:15:21.200
<v Speaker 1>people are aware that now this is an issue, but

0:15:21.360 --> 0:15:24.760
<v Speaker 1>is it really changing the playing fields, really leveling the

0:15:24.840 --> 0:15:27.280
<v Speaker 1>playing field as Donald Trump taking on the bigger issues.

0:15:27.320 --> 0:15:29.720
<v Speaker 1>I think Americans are pretty aware that, you know, it's

0:15:29.760 --> 0:15:32.280
<v Speaker 1>the right issue, but it's the wrong approach. We thank you.

0:15:32.480 --> 0:15:34.840
<v Speaker 1>They're looking for a more strategic approach. We thank you

0:15:34.960 --> 0:15:37.880
<v Speaker 1>for listening. Dr Vinja Murray with us here from Chadow Mouse.

0:15:38.240 --> 0:15:41.800
<v Speaker 1>Jay John is a supporter of the President United States.

0:15:41.920 --> 0:15:44.560
<v Speaker 1>We're thrilled. I think he's I think he's taking advantage

0:15:44.600 --> 0:15:48.080
<v Speaker 1>of municipal bonds. Jay emails in and says the President

0:15:48.520 --> 0:15:51.920
<v Speaker 1>is more like Churchill and the US Founders. He considers

0:15:52.520 --> 0:15:57.680
<v Speaker 1>the European leaders smug and self righteous. I mean, leslie.

0:15:57.800 --> 0:16:03.119
<v Speaker 1>That is a perception of Republicans and Democrats in America.

0:16:03.720 --> 0:16:07.520
<v Speaker 1>Do did you buy the idea European leaders have a

0:16:07.760 --> 0:16:13.760
<v Speaker 1>smugness about America? Yeah? First of all, is it a

0:16:13.840 --> 0:16:17.440
<v Speaker 1>perception of Republicans? And I think that's a broad you know,

0:16:17.680 --> 0:16:20.680
<v Speaker 1>too far, too broad. ABRESHI data that's coming out of

0:16:20.800 --> 0:16:25.040
<v Speaker 1>serious places like the Chicago Council, like Pe. The vast

0:16:25.120 --> 0:16:27.840
<v Speaker 1>majority of Americans want to be a native, They want

0:16:27.880 --> 0:16:30.640
<v Speaker 1>to cooperate with Europe, they want to be internationally engaged.

0:16:30.640 --> 0:16:32.400
<v Speaker 1>There are certain things that they don't want to do

0:16:32.520 --> 0:16:37.040
<v Speaker 1>any more troop deployments. They'd like to see scaled back. Um.

0:16:37.360 --> 0:16:39.680
<v Speaker 1>But I you know, to sort of the Republican Party.

0:16:39.720 --> 0:16:42.920
<v Speaker 1>I don't think is in any way anti European um,

0:16:43.320 --> 0:16:46.400
<v Speaker 1>and the question of smugness is really again it's I'm

0:16:46.440 --> 0:16:48.400
<v Speaker 1>not so sure how helpful it is. I think there's

0:16:48.400 --> 0:16:54.600
<v Speaker 1>always been a admiration of European leaders. But in regardless

0:16:54.640 --> 0:16:57.040
<v Speaker 1>what Americans thing of the president, nobody likes to see,

0:16:57.040 --> 0:17:02.440
<v Speaker 1>you know, the president being talked about out um negatively

0:17:03.000 --> 0:17:05.760
<v Speaker 1>because it sort of reflects badly on the entire country.

0:17:05.840 --> 0:17:08.560
<v Speaker 1>So it's incredibly complicated. I want to explore this relationship

0:17:08.640 --> 0:17:10.800
<v Speaker 1>with China in the United States just a little bit further.

0:17:11.200 --> 0:17:13.000
<v Speaker 1>There are some people that might argue time is up.

0:17:13.119 --> 0:17:15.560
<v Speaker 1>The labor arbor trage has taken place, the plants have

0:17:15.680 --> 0:17:18.639
<v Speaker 1>been built on the mainland. Western multinationals will do anything

0:17:19.000 --> 0:17:21.080
<v Speaker 1>to keep a foothold in the country now, despite the

0:17:21.119 --> 0:17:24.040
<v Speaker 1>fact that seems to be serious allegations of human rights

0:17:24.160 --> 0:17:27.040
<v Speaker 1>violations in the mainland at the moment, with the exception

0:17:27.080 --> 0:17:29.439
<v Speaker 1>of big tech and perhaps finance as well, I think

0:17:29.480 --> 0:17:32.240
<v Speaker 1>at the moment, gaining entry to this market is perhaps

0:17:32.320 --> 0:17:34.680
<v Speaker 1>not the issue it once was. It's keeping access, and

0:17:34.760 --> 0:17:37.399
<v Speaker 1>I think keeping access may well be the issue in

0:17:37.480 --> 0:17:40.160
<v Speaker 1>the next few decades. China is not going to become

0:17:40.560 --> 0:17:42.479
<v Speaker 1>more like the United States. And a question I've been

0:17:42.520 --> 0:17:45.399
<v Speaker 1>thinking about, Leslie, is how does a multinational company succeed

0:17:45.560 --> 0:17:49.320
<v Speaker 1>navigating what the Economist and the last weekend called two

0:17:49.440 --> 0:17:52.639
<v Speaker 1>spheres of influence, the American sphere of influence and the

0:17:52.800 --> 0:17:54.720
<v Speaker 1>Chinese sphere of influence. And I think about it in

0:17:54.760 --> 0:17:58.560
<v Speaker 1>the following terms, how does a multinational company please a

0:17:58.640 --> 0:18:01.240
<v Speaker 1>progressive consumer in the way than a country like America

0:18:01.640 --> 0:18:05.280
<v Speaker 1>and a repressive state abroad in a country like China.

0:18:05.480 --> 0:18:07.600
<v Speaker 1>How does that kind of company succeed on the global

0:18:07.680 --> 0:18:10.240
<v Speaker 1>state in a coming ten years? How do they do that? Leslie?

0:18:11.440 --> 0:18:13.920
<v Speaker 1>I think it is difficult, because, of course, consumers in

0:18:14.000 --> 0:18:17.000
<v Speaker 1>the West are becoming much more tuned to issues of

0:18:17.160 --> 0:18:21.119
<v Speaker 1>labor standards, of environmental regulations, of you know, a number

0:18:21.240 --> 0:18:25.080
<v Speaker 1>of what we might consider progressive policies are really becoming

0:18:25.840 --> 0:18:28.520
<v Speaker 1>things that people individual certainly in the States in Europe,

0:18:28.520 --> 0:18:30.560
<v Speaker 1>are taking very very seriously, and they want to know

0:18:30.800 --> 0:18:34.680
<v Speaker 1>when they're buying from a multinational when they're engaging that

0:18:34.920 --> 0:18:37.840
<v Speaker 1>that China is hitting the same standard that they would

0:18:37.840 --> 0:18:42.280
<v Speaker 1>expect of an American company back home. So it's it's complicated,

0:18:42.320 --> 0:18:44.280
<v Speaker 1>but I think that the harder choices, you know, for

0:18:44.480 --> 0:18:47.800
<v Speaker 1>for multinationals are are balancing governments and not really not

0:18:47.960 --> 0:18:52.359
<v Speaker 1>necessarily balancing consumers. On the human rights question, very tricky. Right,

0:18:52.480 --> 0:18:57.040
<v Speaker 1>Clearly there's now more pressure coming out of Congress on

0:18:57.200 --> 0:19:01.160
<v Speaker 1>the human rights question. Uh know, human rights is something

0:19:01.200 --> 0:19:04.760
<v Speaker 1>that America had takes very seriously, American to take seriously,

0:19:05.000 --> 0:19:09.560
<v Speaker 1>but but selectively. It's always been selective. Um. And if

0:19:09.600 --> 0:19:12.479
<v Speaker 1>you look even at the most recent legislation, there are

0:19:12.600 --> 0:19:16.680
<v Speaker 1>exceptions written in saying that you know that the president

0:19:16.920 --> 0:19:21.360
<v Speaker 1>can and the weaker bill could could waive sanctions, um,

0:19:21.600 --> 0:19:23.720
<v Speaker 1>if he determined that this would be in the national

0:19:23.760 --> 0:19:26.399
<v Speaker 1>interest to do so. So. Even the legislation, which is

0:19:26.480 --> 0:19:29.800
<v Speaker 1>potentially very powerful if it if it becomes a part

0:19:29.840 --> 0:19:33.480
<v Speaker 1>of law, has exceptions written and that and that's pretty

0:19:33.560 --> 0:19:35.960
<v Speaker 1>much the story of America's human rights to point. Well, Leslie,

0:19:35.960 --> 0:19:37.000
<v Speaker 1>I don't mean to put you on the spot, but

0:19:37.040 --> 0:19:40.120
<v Speaker 1>I think this is an important question. If China wasn't

0:19:40.160 --> 0:19:43.000
<v Speaker 1>the world's second largest economy, if it didn't have the

0:19:43.080 --> 0:19:46.080
<v Speaker 1>consumer base that so many of these companies want access to,

0:19:46.760 --> 0:19:49.400
<v Speaker 1>if we had these kind of allegations of human rights

0:19:49.480 --> 0:19:52.479
<v Speaker 1>abuses in any other country would we be looking at

0:19:52.520 --> 0:19:58.480
<v Speaker 1>doing a trade deal with them. Um, it's it's clearly

0:19:58.680 --> 0:20:02.760
<v Speaker 1>a very difficult issue. And again China is not the

0:20:02.880 --> 0:20:05.480
<v Speaker 1>only country in which human rights are a very serious issue,

0:20:05.520 --> 0:20:08.800
<v Speaker 1>which is in no um way, shape or form to

0:20:08.880 --> 0:20:11.320
<v Speaker 1>diminish them. Think about North Korea right, Think about the

0:20:11.480 --> 0:20:17.120
<v Speaker 1>Commission of Inquiry that was released UH investigating the human

0:20:17.240 --> 0:20:21.480
<v Speaker 1>rights abuses in North Korea, and that at the moment

0:20:21.560 --> 0:20:24.120
<v Speaker 1>it's pretty much been set aside in order to try

0:20:24.240 --> 0:20:27.600
<v Speaker 1>and engage, you know, selectively again with talks on the

0:20:27.680 --> 0:20:32.280
<v Speaker 1>non proliferation issues. So America when engages abroad, has a

0:20:32.359 --> 0:20:34.960
<v Speaker 1>set of priorities and it tries to balance them, and

0:20:35.200 --> 0:20:37.159
<v Speaker 1>of course human rights is a through line, but it

0:20:37.240 --> 0:20:39.840
<v Speaker 1>has been selectively applied in China is not the only

0:20:39.920 --> 0:20:43.000
<v Speaker 1>country in which, you know, there's a sort of oscillation

0:20:43.200 --> 0:20:48.440
<v Speaker 1>based on a range of a range of interests. Lessie Benjaminy,

0:20:48.480 --> 0:20:50.399
<v Speaker 1>thank you so much. With Chad A mouse would greatly

0:20:50.440 --> 0:20:55.960
<v Speaker 1>appreciate it. This morning. Jane Farley jointing US now founding

0:20:56.000 --> 0:20:59.480
<v Speaker 1>in from London, the capital of global foreign exchange. Rabbit

0:20:59.520 --> 0:21:03.760
<v Speaker 1>bankhead of ex Strategy, Jane why sterling up here ahead

0:21:03.760 --> 0:21:06.840
<v Speaker 1>of some serious event risk next week. Well, I think

0:21:06.880 --> 0:21:09.440
<v Speaker 1>the market thinks that perhaps the event risk is is

0:21:09.520 --> 0:21:12.240
<v Speaker 1>relatively muted. Now. We've got to remember, of course, that

0:21:13.119 --> 0:21:14.960
<v Speaker 1>although there is still over a week, just over a

0:21:15.000 --> 0:21:16.920
<v Speaker 1>week to go until the election, there's been lots of

0:21:17.000 --> 0:21:21.600
<v Speaker 1>reports and in the UK suggesting that Boris Johnson's advisors

0:21:22.119 --> 0:21:24.480
<v Speaker 1>have really been tried to keep a lid on what

0:21:24.680 --> 0:21:26.080
<v Speaker 1>he can say. Now, if you go back to the

0:21:26.119 --> 0:21:30.000
<v Speaker 1>twenty seventeen election, at that point, certainly at the beginning

0:21:30.040 --> 0:21:34.439
<v Speaker 1>of that election campaign, PM May, the previous Tory Prime minister,

0:21:34.840 --> 0:21:37.159
<v Speaker 1>had at least a ten point lead, and then that

0:21:37.440 --> 0:21:40.240
<v Speaker 1>lead narrowed and of course, if you remember, we ended

0:21:40.320 --> 0:21:43.040
<v Speaker 1>up and she didn't manage to have a majority at

0:21:43.080 --> 0:21:46.879
<v Speaker 1>that election. So it seems that or list these are

0:21:46.880 --> 0:21:49.880
<v Speaker 1>the reports which have been circulated, it seems that Johnson's

0:21:49.880 --> 0:21:53.120
<v Speaker 1>advisors are taking note from that and are telling him

0:21:53.240 --> 0:21:57.640
<v Speaker 1>only to give one word short sort of popular responses,

0:21:57.680 --> 0:22:01.320
<v Speaker 1>and also to say very little. Now. The market seems

0:22:01.359 --> 0:22:04.520
<v Speaker 1>to be inferring that if that policy remains, then he

0:22:04.640 --> 0:22:07.160
<v Speaker 1>can hold on to this lead in the polls, meaning

0:22:07.240 --> 0:22:10.280
<v Speaker 1>that if he gets into power next week, he will

0:22:10.359 --> 0:22:15.280
<v Speaker 1>have sufficient votes to push his withdrawal agreement through Parliament. Now,

0:22:15.359 --> 0:22:18.680
<v Speaker 1>for now, the markets associating that withdrawal agreement to mean

0:22:18.880 --> 0:22:22.040
<v Speaker 1>that there will not be in no deal brexit. But

0:22:22.119 --> 0:22:24.760
<v Speaker 1>of course next year the trade talks have to start

0:22:25.240 --> 0:22:27.639
<v Speaker 1>and that might bring back the threat of a nodal

0:22:27.680 --> 0:22:30.440
<v Speaker 1>Brexit if they don't go well. So, Jane, let's talk

0:22:30.440 --> 0:22:33.560
<v Speaker 1>about the polls and how the polls translate into seats.

0:22:33.680 --> 0:22:35.159
<v Speaker 1>I think this is a big challenge for a lot

0:22:35.200 --> 0:22:37.600
<v Speaker 1>of people. The polls have been pretty consistent over the

0:22:37.680 --> 0:22:39.760
<v Speaker 1>last couple of weeks, maybe even the last couple of months.

0:22:39.800 --> 0:22:42.720
<v Speaker 1>The Conservatives in the low forties, the Labor Party in

0:22:42.800 --> 0:22:49.440
<v Speaker 1>the low thirties. How does that number translate into seats one, Well,

0:22:49.560 --> 0:22:51.720
<v Speaker 1>it's quite complicated. And the reason for that, as you know,

0:22:51.840 --> 0:22:53.760
<v Speaker 1>of course, is because in the UK it's it's the

0:22:53.840 --> 0:22:57.240
<v Speaker 1>first past the post system, meaning that really the election

0:22:57.359 --> 0:23:00.760
<v Speaker 1>has really been fought over just a finite number of

0:23:02.800 --> 0:23:06.000
<v Speaker 1>seats that could go either way. Now, from from that

0:23:06.119 --> 0:23:09.960
<v Speaker 1>point of view, it's difficult to extrapolate the percentage that

0:23:10.080 --> 0:23:12.080
<v Speaker 1>we see in many of the polls back to what

0:23:12.200 --> 0:23:14.080
<v Speaker 1>it means for seats. But last week there was a

0:23:14.160 --> 0:23:17.280
<v Speaker 1>pole that did extrapolate that and suggest that it meant

0:23:17.280 --> 0:23:21.560
<v Speaker 1>a very comfortable at working majority for for P M. Johnson.

0:23:21.600 --> 0:23:24.280
<v Speaker 1>That Since then, some other poles have suggested that maybe

0:23:24.359 --> 0:23:28.360
<v Speaker 1>that leads is not what it will be in reality

0:23:28.480 --> 0:23:32.320
<v Speaker 1>for Johnson, perhaps because the Labor Party manifesto had plenty

0:23:32.359 --> 0:23:37.080
<v Speaker 1>of popular content and perhaps that should give up additional

0:23:37.119 --> 0:23:41.840
<v Speaker 1>support for the Labor Party. But generally speaking, some pulses

0:23:41.920 --> 0:23:44.199
<v Speaker 1>are suggesting that as a rule of fum, as long

0:23:44.280 --> 0:23:47.680
<v Speaker 1>as the Tories are around about nine points percentage points

0:23:47.720 --> 0:23:50.040
<v Speaker 1>ahead of Labor in both the poles that were seen,

0:23:50.280 --> 0:23:52.920
<v Speaker 1>that will mean that he could have a majority. Jane Fold,

0:23:52.960 --> 0:23:55.560
<v Speaker 1>you talk about event risk. Me putting up the Christmas

0:23:55.600 --> 0:23:57.800
<v Speaker 1>tree is event risk. It's that ugly. I got to

0:23:57.840 --> 0:24:00.760
<v Speaker 1>pay for the thing. What's the trade right now? Is

0:24:00.800 --> 0:24:05.560
<v Speaker 1>there an opportunistic pair you can recommend into the end

0:24:05.640 --> 0:24:09.360
<v Speaker 1>of the year to play through January in February, Well,

0:24:09.440 --> 0:24:11.920
<v Speaker 1>I think it probably has to be sterling, and we

0:24:12.119 --> 0:24:15.439
<v Speaker 1>we a lot of good news in terms of Brexit

0:24:15.600 --> 0:24:17.960
<v Speaker 1>is already in the price of sterling. But I think

0:24:18.000 --> 0:24:20.480
<v Speaker 1>if if Johnson wins, I think would probably go higher

0:24:20.560 --> 0:24:24.119
<v Speaker 1>maybe two one thirty two. So very much obviously depends

0:24:24.160 --> 0:24:27.240
<v Speaker 1>on the election. Aside from that, um, you know, I'm

0:24:27.280 --> 0:24:29.399
<v Speaker 1>still quite bearish on currency sly alsin. You saw that

0:24:29.480 --> 0:24:33.159
<v Speaker 1>move again this week in the some better news and

0:24:33.200 --> 0:24:34.560
<v Speaker 1>what to missit him from the r b A and

0:24:34.600 --> 0:24:38.119
<v Speaker 1>then some worst news overnight in the form of their GDP.

0:24:38.480 --> 0:24:40.359
<v Speaker 1>I think that's going to be a very interesting story

0:24:40.440 --> 0:24:42.720
<v Speaker 1>next year, more cuts potentially from the r b A

0:24:43.000 --> 0:24:45.440
<v Speaker 1>and maybe contributing, So that's going to be very interesting

0:24:45.520 --> 0:24:47.399
<v Speaker 1>story into the new year. And then of course the

0:24:47.440 --> 0:24:50.920
<v Speaker 1>Swedish Krona and write heike potentially at this month's bump

0:24:50.960 --> 0:24:54.240
<v Speaker 1>from the ricks back just kinda go further up on

0:24:54.280 --> 0:24:56.440
<v Speaker 1>the back of that. So that's a very interesting story

0:24:56.520 --> 0:24:59.520
<v Speaker 1>as well. Do you play croner versus the euro or

0:24:59.640 --> 0:25:02.119
<v Speaker 1>versus the dollar or versus something else, I don't know.

0:25:03.119 --> 0:25:05.120
<v Speaker 1>I think it's generally versus the chrona, and that's because,

0:25:05.119 --> 0:25:07.560
<v Speaker 1>of course the trade links between Sweden and the Europe

0:25:07.600 --> 0:25:10.560
<v Speaker 1>are so strong, so and that's more meaningful really for

0:25:11.040 --> 0:25:17.080
<v Speaker 1>the Swedish economy abandon abandoning negative interest rates. We're starting

0:25:17.119 --> 0:25:19.120
<v Speaker 1>to see it, aren't we, Jane and I just wonder

0:25:19.160 --> 0:25:20.800
<v Speaker 1>whether we're going to see a whole lot more on

0:25:20.880 --> 0:25:23.560
<v Speaker 1>a bigger stage let's say the ECB, what is the

0:25:23.600 --> 0:25:26.359
<v Speaker 1>attitude on the continent at the moment towards negative interest

0:25:26.480 --> 0:25:27.960
<v Speaker 1>rates and a place like the Ricks Bank, at a

0:25:28.000 --> 0:25:30.440
<v Speaker 1>place like the u c B, well, the Rick Bank.

0:25:30.480 --> 0:25:32.879
<v Speaker 1>I think it's a really interesting example because you could say,

0:25:32.880 --> 0:25:35.000
<v Speaker 1>we'll look hold on a minute. Why why would they

0:25:35.040 --> 0:25:37.359
<v Speaker 1>possibly hike interest rates when you've got the biggest trading

0:25:37.440 --> 0:25:39.840
<v Speaker 1>partner in having cut interest rates to see the Arizona

0:25:39.920 --> 0:25:44.520
<v Speaker 1>course where we have growth arguably slipping in Sweden? Why

0:25:44.600 --> 0:25:46.520
<v Speaker 1>would they hike interest rates now? And one of their

0:25:46.560 --> 0:25:48.960
<v Speaker 1>big concerns, and they're quite candid about it, is that

0:25:49.080 --> 0:25:53.199
<v Speaker 1>they are concerned about the level of household debt now

0:25:53.600 --> 0:25:57.080
<v Speaker 1>asset pross inflation like in in In many countries, since

0:25:57.119 --> 0:25:59.600
<v Speaker 1>the global for natural crissis has been strong, house prices

0:25:59.800 --> 0:26:02.280
<v Speaker 1>have gone up quite a lot. And as as individuals

0:26:02.359 --> 0:26:05.600
<v Speaker 1>have to chase house prices better to get on that property,

0:26:05.720 --> 0:26:08.840
<v Speaker 1>or chase pause prices higher to get on that property ladder,

0:26:09.119 --> 0:26:12.520
<v Speaker 1>they've ended up with a large amount of disposable debt

0:26:12.640 --> 0:26:15.320
<v Speaker 1>as a percentage of disposable income. And that's the case

0:26:15.400 --> 0:26:19.879
<v Speaker 1>in many codes of failure at New Zealand, UM, various

0:26:19.920 --> 0:26:22.840
<v Speaker 1>countries around the globe. Canada another one. So that is

0:26:22.880 --> 0:26:25.560
<v Speaker 1>a big concern. And it seems that bit the pushback

0:26:25.960 --> 0:26:30.000
<v Speaker 1>against negative eels really is spreading. We see more conversation

0:26:30.520 --> 0:26:35.119
<v Speaker 1>UM in Japan, UM in the Eurozone, UM. And and

0:26:35.800 --> 0:26:38.960
<v Speaker 1>this is part of what what's informing the RBA's decision

0:26:39.200 --> 0:26:41.920
<v Speaker 1>and probably one of the reasons why the RBA have said, look,

0:26:42.040 --> 0:26:45.040
<v Speaker 1>we're not going to cut to interestrates to five, well,

0:26:45.080 --> 0:26:48.080
<v Speaker 1>do content divising instead. Very good, Jane Folly, where this

0:26:48.240 --> 0:26:51.680
<v Speaker 1>informing us with good conversation less Vinja Murray before this

0:26:51.840 --> 0:26:54.639
<v Speaker 1>special edition of Bloomberg Surveillance, as John Farrell and I

0:26:54.760 --> 0:26:58.880
<v Speaker 1>in New York awaited an important discussion of the Chancellor

0:26:58.920 --> 0:27:01.960
<v Speaker 1>of Germany the President of the United States, John, I

0:27:02.040 --> 0:27:05.040
<v Speaker 1>believe the President will of other bilaterals, and I believe

0:27:05.240 --> 0:27:08.520
<v Speaker 1>even with them being so far behind their schedule, he

0:27:08.720 --> 0:27:13.640
<v Speaker 1>has a separate press conference at this point scheduled later

0:27:13.800 --> 0:27:16.560
<v Speaker 1>in the New York afternoon. The day is already running

0:27:16.560 --> 0:27:18.680
<v Speaker 1>a little bit, like what do you think we're behind.

0:27:18.720 --> 0:27:20.879
<v Speaker 1>I think we're behind like a solid half hour on

0:27:21.000 --> 0:27:25.840
<v Speaker 1>the schedule. We welcome all of you. Jane Foley still

0:27:25.880 --> 0:27:28.600
<v Speaker 1>with us with Robbo Bank giving us wonderful perspective on

0:27:28.680 --> 0:27:31.320
<v Speaker 1>the litmus paper of the system. We thank her for

0:27:31.480 --> 0:27:34.760
<v Speaker 1>appearance here. UH Today as well, John and I are

0:27:34.840 --> 0:27:38.320
<v Speaker 1>looking at a set of newsflow. We haven't talked much

0:27:38.320 --> 0:27:41.760
<v Speaker 1>about impeachment as well. John, I would point out that

0:27:41.920 --> 0:27:46.480
<v Speaker 1>this impeachment committee hearing today is original. We actually have

0:27:46.600 --> 0:27:50.439
<v Speaker 1>people that know what they're talking about. For law professors

0:27:50.800 --> 0:27:54.440
<v Speaker 1>Jonathan Turley UH in the Washington Examiner writing up with

0:27:54.520 --> 0:27:59.520
<v Speaker 1>a really piercing essay about the narrowness of this impeachment

0:27:59.600 --> 0:28:04.000
<v Speaker 1>proceeding historically not he's not pro Trump, but he certainly

0:28:04.119 --> 0:28:07.479
<v Speaker 1>tilts towards a more Republican bands. And Noah Feldman, who

0:28:07.520 --> 0:28:10.600
<v Speaker 1>writes for Bloomberg Opinion, has been a huge value to

0:28:10.680 --> 0:28:14.000
<v Speaker 1>me with his history of the Supreme Court. Dr Feldman

0:28:14.040 --> 0:28:16.320
<v Speaker 1>will be I haven't heard a decent argument yet as

0:28:16.400 --> 0:28:19.280
<v Speaker 1>to why this is not a lose lose situation for

0:28:19.359 --> 0:28:22.120
<v Speaker 1>the Democrats at the moment. How did they come out

0:28:22.480 --> 0:28:24.800
<v Speaker 1>looking good from all of this and looking good with

0:28:24.840 --> 0:28:26.919
<v Speaker 1>the electorate, Because in the court of public opinion, that's

0:28:26.960 --> 0:28:28.920
<v Speaker 1>what matters here, And of the last month or so,

0:28:29.200 --> 0:28:30.480
<v Speaker 1>it's not clear to me in the polls that that

0:28:30.600 --> 0:28:32.920
<v Speaker 1>bringing the Court of public opinion along with them. I

0:28:33.080 --> 0:28:35.560
<v Speaker 1>don't disagree with that, but I would suggest there are

0:28:35.680 --> 0:28:38.760
<v Speaker 1>different electorates out there, and from day one year and

0:28:38.800 --> 0:28:43.240
<v Speaker 1>Speaker Pelosi fighting the process the entire way. Speaker Pelosi,

0:28:43.720 --> 0:28:46.120
<v Speaker 1>it was finally caved in, if you will, and they're

0:28:46.120 --> 0:28:49.880
<v Speaker 1>speaking to a certain electorate riveted by this. And John,

0:28:49.920 --> 0:28:53.479
<v Speaker 1>to your point in Jim Glassman on Job's Day mentioned

0:28:53.520 --> 0:28:56.360
<v Speaker 1>this in his travels for JP Morgan. There's a huge

0:28:56.440 --> 0:28:58.840
<v Speaker 1>part of the country where it's like, Okay, what do

0:28:58.880 --> 0:29:01.000
<v Speaker 1>you have, John, Eddie, Peter Port coming out And about

0:29:01.200 --> 0:29:03.480
<v Speaker 1>five or I missed that, Please said that. Jane Fully

0:29:03.480 --> 0:29:05.360
<v Speaker 1>of Rubber Bank is still with us. So Jane, let's

0:29:05.360 --> 0:29:08.680
<v Speaker 1>talk about it. Labor market data coming up through the

0:29:08.800 --> 0:29:12.280
<v Speaker 1>week tomorrow, initial jobless claims, the payrolls report is coming

0:29:12.400 --> 0:29:14.720
<v Speaker 1>up on Friday. So Jane, what are your thoughts? What

0:29:14.720 --> 0:29:17.680
<v Speaker 1>are you looking for in the job's numbers in America? Well,

0:29:17.760 --> 0:29:19.480
<v Speaker 1>I think this is going to be fascinating one because

0:29:19.520 --> 0:29:21.440
<v Speaker 1>of course this week we haven't had a particularly good

0:29:21.520 --> 0:29:24.080
<v Speaker 1>data fund the manufacturing sector. And the question is, you know,

0:29:24.240 --> 0:29:26.520
<v Speaker 1>is this weakness in the manufacturing searcher is it pushing

0:29:26.560 --> 0:29:29.160
<v Speaker 1>into or will it push into the labor market. And

0:29:29.640 --> 0:29:31.480
<v Speaker 1>if that's the case, you know, I do think that

0:29:31.560 --> 0:29:34.240
<v Speaker 1>the market will begin to take a different view on

0:29:34.520 --> 0:29:37.760
<v Speaker 1>the Federal Reserve, begin to be worried about the pals

0:29:38.040 --> 0:29:40.760
<v Speaker 1>class half full outlook on the economy. So I think

0:29:41.080 --> 0:29:44.000
<v Speaker 1>the payrolls number, if it is weaker than expected, if

0:29:44.040 --> 0:29:47.400
<v Speaker 1>there are signs that there are softening there, um, you know,

0:29:47.480 --> 0:29:50.960
<v Speaker 1>I think that would be quite a nasty signal. Jane,

0:29:51.000 --> 0:29:52.280
<v Speaker 1>I look at the feeder, and I look at the

0:29:52.360 --> 0:29:55.280
<v Speaker 1>meeting to December, and then there's a January twenty nine meeting.

0:29:55.680 --> 0:29:58.360
<v Speaker 1>I mean, I think I'm guilty of this. The media

0:29:58.400 --> 0:30:01.920
<v Speaker 1>focuses on the next event, obviously, Are you focused on

0:30:02.040 --> 0:30:04.720
<v Speaker 1>December eleven? Is the be all end all? Or is

0:30:04.760 --> 0:30:07.160
<v Speaker 1>it much more into the meetings of two thousand twenty

0:30:08.200 --> 0:30:10.640
<v Speaker 1>I think it's really the meetings of two thousand and twenties.

0:30:10.680 --> 0:30:12.960
<v Speaker 1>But I think we all need to watch very carefully

0:30:13.200 --> 0:30:15.760
<v Speaker 1>at the rhetoric, watch the guidance, watch any watch out

0:30:15.800 --> 0:30:18.400
<v Speaker 1>for any shifts. And therefore it is going to be

0:30:18.400 --> 0:30:20.560
<v Speaker 1>and I think all about twenty But I don't think

0:30:20.600 --> 0:30:23.080
<v Speaker 1>that we can overlook any of the meetings that are

0:30:23.120 --> 0:30:25.400
<v Speaker 1>coming up. I think they could all provide quite interesting

0:30:25.440 --> 0:30:28.760
<v Speaker 1>clues potentially hugely valuable. Jane Foley, thank you so much

0:30:28.800 --> 0:30:32.000
<v Speaker 1>for joining us on the dusk rubble Bank in London,

0:30:35.120 --> 0:30:40.320
<v Speaker 1>Bloomberg Opinion informed perspectives and expert data driven commentary on

0:30:40.480 --> 0:30:44.080
<v Speaker 1>breaking news. Good morning everyone, time Keene in New York.

0:30:44.200 --> 0:30:47.520
<v Speaker 1>This is the interview of Day on the American military

0:30:47.640 --> 0:30:50.680
<v Speaker 1>and of course our extension across the Atlantic in the

0:30:50.840 --> 0:30:54.800
<v Speaker 1>history the seventieth anniversary of NATO. It is without question

0:30:55.000 --> 0:30:59.000
<v Speaker 1>a timely interview on the state of the Pentagon in Washington.

0:30:59.160 --> 0:31:01.800
<v Speaker 1>We do this with Jane strevidis what you need to

0:31:01.840 --> 0:31:05.920
<v Speaker 1>know within the heritage of Supreme Allied Commander. It started

0:31:06.000 --> 0:31:11.720
<v Speaker 1>in ninete with a gentleman named Eisenhower. The Esteem Ridgeway followed,

0:31:12.240 --> 0:31:15.560
<v Speaker 1>and then onto some wonderful names from the past, including

0:31:15.640 --> 0:31:19.040
<v Speaker 1>General Haig, General Galvin, and I really want to mention

0:31:19.200 --> 0:31:23.440
<v Speaker 1>John shalikash Filly as well. And they're all generals. And

0:31:23.520 --> 0:31:27.760
<v Speaker 1>then someone from the Sea shows up, the Admiral. Admiral strevidis,

0:31:27.920 --> 0:31:30.840
<v Speaker 1>what was it like to be the first Navy guy

0:31:31.160 --> 0:31:34.440
<v Speaker 1>in the room? What what was the body language? Is

0:31:34.640 --> 0:31:38.520
<v Speaker 1>a gentleman of the Navy walked in the NATO door. Yeah,

0:31:38.560 --> 0:31:42.680
<v Speaker 1>it was bad. I had a sense of fifteen generals

0:31:42.760 --> 0:31:47.400
<v Speaker 1>spinning in their grade. Uh. Really a shock to the system.

0:31:47.480 --> 0:31:50.680
<v Speaker 1>In fact, my memoir of those NATO days as Supreme

0:31:50.760 --> 0:31:53.640
<v Speaker 1>Commander is called the Accidental Admiral, and I think that's

0:31:53.680 --> 0:31:55.400
<v Speaker 1>what everyone thought. It was just some kind of a

0:31:55.840 --> 0:32:00.240
<v Speaker 1>huge computer error that delivered me to those shores. Well,

0:32:00.320 --> 0:32:02.240
<v Speaker 1>we are honored to have you with us today, and

0:32:02.400 --> 0:32:06.040
<v Speaker 1>certainly to distill what we've observed, I would go back,

0:32:06.200 --> 0:32:10.240
<v Speaker 1>Admiral to the suits and ties politicking as they do,

0:32:10.920 --> 0:32:14.040
<v Speaker 1>and we should say that Admiral Stevidus was vetted briefly

0:32:14.120 --> 0:32:16.840
<v Speaker 1>as a vice president or candidate along the last path.

0:32:17.480 --> 0:32:19.560
<v Speaker 1>But I would say, James to Vidas that there was

0:32:19.680 --> 0:32:26.600
<v Speaker 1>the gentle dodging of Russian missiles involved with Turkey, and

0:32:26.680 --> 0:32:30.160
<v Speaker 1>then the photo opportunity of Mr Radwan next to Mr Trump.

0:32:30.680 --> 0:32:34.360
<v Speaker 1>Explain how NATO and the serious business of the military

0:32:34.920 --> 0:32:40.160
<v Speaker 1>should adjust to Russian missiles in Turkey. Yeah. Let's let's

0:32:40.320 --> 0:32:44.080
<v Speaker 1>make a point first, which is NATO is a military alliance, Tom,

0:32:44.280 --> 0:32:48.720
<v Speaker 1>but your point, its center of gravity is decidedly political,

0:32:49.160 --> 0:32:51.960
<v Speaker 1>and what we're seeing our centrifugal forces pulling out the

0:32:52.000 --> 0:32:56.640
<v Speaker 1>Alliance today, Francis mccron calling it brain dead. Trump sending

0:32:56.680 --> 0:33:00.400
<v Speaker 1>out ambivalent signals about Article five and where we come

0:33:00.480 --> 0:33:04.680
<v Speaker 1>to Turkey Urdwan leaning out of the Alliance buying Russian

0:33:04.920 --> 0:33:09.480
<v Speaker 1>missile systems. We can't integrate those with NATO ear defenses.

0:33:09.760 --> 0:33:13.680
<v Speaker 1>And by the way, he's also conducting joint patrols on

0:33:13.840 --> 0:33:18.040
<v Speaker 1>the Syrian Turkish border with Russia in the Russian Armed Forces.

0:33:18.120 --> 0:33:21.040
<v Speaker 1>So this is a moment of real UH discord within

0:33:21.120 --> 0:33:24.520
<v Speaker 1>the Alliance. Does the Pentagon have the president's ear? I

0:33:24.560 --> 0:33:28.640
<v Speaker 1>mean he is established a tone which I have said

0:33:28.760 --> 0:33:32.880
<v Speaker 1>has Republican and Democrats support, which is is he said

0:33:33.040 --> 0:33:36.560
<v Speaker 1>shape up to Europe that resonates with a certain American public.

0:33:37.120 --> 0:33:42.040
<v Speaker 1>How does his tone resonate with his Pentagon Um, It's

0:33:42.080 --> 0:33:45.920
<v Speaker 1>a mixed picture. In one example was just last week

0:33:45.960 --> 0:33:49.240
<v Speaker 1>when he issued a series of pardons for UH some

0:33:49.400 --> 0:33:51.680
<v Speaker 1>of the Special Forces members who were accused of war

0:33:51.800 --> 0:33:55.560
<v Speaker 1>crose Um. That was a real point of disagreement on NATO.

0:33:56.240 --> 0:33:59.880
<v Speaker 1>The Pentagon is glad that the President presses the Ally

0:34:00.160 --> 0:34:03.280
<v Speaker 1>to spend more and is having some positive result there,

0:34:03.800 --> 0:34:08.200
<v Speaker 1>but the Pentagon is also concerned about his lack of enthusiasm,

0:34:08.280 --> 0:34:12.560
<v Speaker 1>shall we say for supporting Article five, because that undermines

0:34:12.680 --> 0:34:17.800
<v Speaker 1>the confidence of our partners across the Atlantic, the different

0:34:18.040 --> 0:34:20.360
<v Speaker 1>people that we have in NATO, and we have the

0:34:20.440 --> 0:34:24.040
<v Speaker 1>images of our youth for those younger of substantial American

0:34:24.120 --> 0:34:27.359
<v Speaker 1>presidents in Germany with the tension of a divided East

0:34:27.400 --> 0:34:31.040
<v Speaker 1>and West Germany and the complexities of Berlin and the

0:34:31.160 --> 0:34:34.680
<v Speaker 1>Iron Curtain. But if I look at the two hundred

0:34:34.680 --> 0:34:38.440
<v Speaker 1>and sixty six Financial Management Supports Center, part of the

0:34:38.520 --> 0:34:43.560
<v Speaker 1>twenty one Theater Sustainment Command, what do we actually do

0:34:43.719 --> 0:34:48.080
<v Speaker 1>in Europe today, Admiral Um. First and foremost, we have

0:34:48.960 --> 0:34:53.359
<v Speaker 1>training exercises where we integrate with our partners and Tom.

0:34:53.440 --> 0:34:57.720
<v Speaker 1>That's where we trained to go forward and fight in Afghanistan,

0:34:57.800 --> 0:35:00.600
<v Speaker 1>where NATO was fully engaged when I commanded that mission,

0:35:00.880 --> 0:35:04.640
<v Speaker 1>hundred and fifty thousand NATO troops in Afghanistan. So Europe

0:35:04.719 --> 0:35:09.000
<v Speaker 1>is where we train, equipped and organized those forces. Secondly,

0:35:09.200 --> 0:35:13.440
<v Speaker 1>logistics you just mentioned logistics, Um, the logistic ability to

0:35:13.520 --> 0:35:16.279
<v Speaker 1>move those troops forward to not only Afghanistan, but to

0:35:16.360 --> 0:35:21.319
<v Speaker 1>the Balkans, to the Libyan campaign, to maritime operations off

0:35:21.320 --> 0:35:24.000
<v Speaker 1>the coast of East Africa for piracy. All that is

0:35:24.120 --> 0:35:28.560
<v Speaker 1>centered in the NATO command structure, which is in Europe.

0:35:28.600 --> 0:35:32.040
<v Speaker 1>So I'd say we still need those bases all closed.

0:35:32.080 --> 0:35:34.399
<v Speaker 1>Tom By saying at the height of the Cold War

0:35:34.480 --> 0:35:37.040
<v Speaker 1>you mentioned General Galvin. At the height of the Cold War,

0:35:37.480 --> 0:35:42.320
<v Speaker 1>he had four hundred bases all around Europe. Um today

0:35:42.400 --> 0:35:47.200
<v Speaker 1>we're down to something like serious basis, so we've already

0:35:47.280 --> 0:35:51.120
<v Speaker 1>reduced that based structure. By I'd say it's about right

0:35:51.160 --> 0:35:54.879
<v Speaker 1>where it is. Do they want us there? So much

0:35:54.960 --> 0:35:58.719
<v Speaker 1>of the tone that I'm hearing in the endless interviews

0:35:58.760 --> 0:36:02.839
<v Speaker 1>of suits and ties and occasional dresses in London. Here

0:36:02.920 --> 0:36:06.480
<v Speaker 1>at at the Grove north of London, at Watford, we

0:36:06.600 --> 0:36:10.320
<v Speaker 1>avoid the question do they want us there? What is

0:36:10.400 --> 0:36:13.359
<v Speaker 1>your belief on that right now, Admiral I think they

0:36:13.600 --> 0:36:18.400
<v Speaker 1>very strongly want us their President Macrone's comments about NATO

0:36:18.480 --> 0:36:22.839
<v Speaker 1>being brain dead are really driven by a dwindling confidence

0:36:22.960 --> 0:36:25.759
<v Speaker 1>that the Europeans have in whether the US will come

0:36:25.880 --> 0:36:28.520
<v Speaker 1>forward or not. That's why it's so important for the

0:36:28.600 --> 0:36:31.920
<v Speaker 1>President to step up on this Article five, even as

0:36:32.000 --> 0:36:36.040
<v Speaker 1>he correctly continues to press with the Europeans to spend more. So.

0:36:36.880 --> 0:36:39.719
<v Speaker 1>At the end of the day, Europe again is a

0:36:39.840 --> 0:36:43.880
<v Speaker 1>political Alliance. Its center of gravity is confidence in Article

0:36:44.080 --> 0:36:47.719
<v Speaker 1>five UM. The Europeans want us there, but they're a

0:36:47.840 --> 0:36:50.600
<v Speaker 1>little less confident than they were saved five to ten

0:36:50.680 --> 0:36:52.560
<v Speaker 1>years ago. What did you work on that? What is

0:36:52.600 --> 0:36:55.120
<v Speaker 1>the task of General Walters now of the United States

0:36:55.200 --> 0:36:58.160
<v Speaker 1>Air Force, with his leadership for America at NATO. What

0:36:58.320 --> 0:37:00.440
<v Speaker 1>is his task given what the was it in the

0:37:00.520 --> 0:37:06.080
<v Speaker 1>seven less First of all, his principal operational task is

0:37:06.120 --> 0:37:11.000
<v Speaker 1>to continue the uh the operations in Afghanistan, where we

0:37:11.080 --> 0:37:15.040
<v Speaker 1>have twenty thousand NATO troops, much reduced but still a

0:37:15.200 --> 0:37:17.960
<v Speaker 1>very significant mission. Secondly, he'll want to keep his eye

0:37:18.000 --> 0:37:20.040
<v Speaker 1>on the Balkans. Thirdly, I want to keep his eye

0:37:20.080 --> 0:37:24.160
<v Speaker 1>on the Arctic. And fourthly, who want to deter Russia.

0:37:24.239 --> 0:37:26.560
<v Speaker 1>What he is trying to do at the political level,

0:37:26.680 --> 0:37:30.720
<v Speaker 1>working with the Secretary General of NATO, Yen Stoltenberg of Norway,

0:37:31.000 --> 0:37:35.080
<v Speaker 1>is to convince the Secretary General in those men and

0:37:35.160 --> 0:37:39.280
<v Speaker 1>women in suits and dresses, to convince the United States

0:37:39.400 --> 0:37:43.239
<v Speaker 1>to continue to move forward. He has both a diplomatic

0:37:43.440 --> 0:37:45.879
<v Speaker 1>and a military role to play. And by the way,

0:37:45.960 --> 0:37:48.680
<v Speaker 1>General Todd Walters was part of my team when I

0:37:48.800 --> 0:37:51.799
<v Speaker 1>was NATO commander. He's a superb officer and a great

0:37:51.880 --> 0:37:54.160
<v Speaker 1>choice for the job. A Stevides, Thank you so much.

0:37:54.160 --> 0:37:58.600
<v Speaker 1>Sioneer four years a Supreme Allied Commander Europe for the

0:37:58.760 --> 0:38:02.719
<v Speaker 1>United States Navy for uh, the United States of America.

0:38:02.840 --> 0:38:04.960
<v Speaker 1>James Travitas and I really can't say enough about his

0:38:05.040 --> 0:38:08.680
<v Speaker 1>new book, strong book, tens or so chapters on admirals.

0:38:08.760 --> 0:38:11.920
<v Speaker 1>I commend to you, folks the single chapter on the

0:38:12.040 --> 0:38:19.560
<v Speaker 1>Gentleman from Submarines at Murick over Paul. As you know,

0:38:19.719 --> 0:38:25.239
<v Speaker 1>there's any number of views, the yes year, next year, Yes,

0:38:25.920 --> 0:38:28.360
<v Speaker 1>US media forecast, all these kind of things you have

0:38:28.440 --> 0:38:31.080
<v Speaker 1>to read, And the answer is you actually read. Brian

0:38:31.160 --> 0:38:33.279
<v Speaker 1>Weezer a pivotal in this on the United Kingdom. But

0:38:33.400 --> 0:38:35.040
<v Speaker 1>but we're on the U S. Why don't you even

0:38:35.080 --> 0:38:38.759
<v Speaker 1>big in Brian on the nuances of a nice executive

0:38:38.840 --> 0:38:42.800
<v Speaker 1>summary of of of the path forward? Exactly? Brian Weezer,

0:38:42.880 --> 0:38:46.080
<v Speaker 1>he is a group and global president business intelligence. He

0:38:46.320 --> 0:38:50.120
<v Speaker 1>is the go to person when we're talking global advertising. Brian,

0:38:50.160 --> 0:38:52.160
<v Speaker 1>thanks so much for joining us on the phone. So

0:38:52.280 --> 0:38:55.640
<v Speaker 1>let's talk about first of all, a pretty good year

0:38:55.800 --> 0:38:59.920
<v Speaker 1>for advertising, right, Yeah, no, it's it's definitely a diverse

0:39:00.040 --> 0:39:04.919
<v Speaker 1>from yere. Uh you know, it's unusually strong as ten

0:39:05.120 --> 0:39:07.480
<v Speaker 1>was too, and you could be big question for while

0:39:07.640 --> 0:39:10.920
<v Speaker 1>was it so unusually strong? And the reality is that

0:39:11.600 --> 0:39:15.719
<v Speaker 1>there's so many digital based digital first digital athemic marketers,

0:39:15.880 --> 0:39:18.919
<v Speaker 1>the likes of Amazon, like Facebook as a marketer again

0:39:19.000 --> 0:39:23.160
<v Speaker 1>not as a seller of advertising. Dozens of companies are

0:39:23.200 --> 0:39:27.319
<v Speaker 1>probably driving almost all the growth, and it skewing growth

0:39:27.360 --> 0:39:29.440
<v Speaker 1>into digital and so it makes it look like we

0:39:29.520 --> 0:39:34.520
<v Speaker 1>have a really healthy advertising market, but it's not sustainable

0:39:34.560 --> 0:39:37.680
<v Speaker 1>at these levels. So, Brian, is this just a story

0:39:37.680 --> 0:39:40.279
<v Speaker 1>as we think about global advertising? You mentioned some of

0:39:40.320 --> 0:39:42.239
<v Speaker 1>the big digital players. Is this just a game of

0:39:42.320 --> 0:39:44.719
<v Speaker 1>the haves and have nots that you know, if you're

0:39:44.719 --> 0:39:47.080
<v Speaker 1>a Google on a Facebook, life is great. But if

0:39:47.120 --> 0:39:51.040
<v Speaker 1>you're a CBS or you know, a Comcast or Disney

0:39:51.160 --> 0:39:53.680
<v Speaker 1>and you've got broadcast in cable networks, it's not such

0:39:53.680 --> 0:39:56.120
<v Speaker 1>a good story. That's a good way to put it.

0:39:56.280 --> 0:40:01.880
<v Speaker 1>I it's not exactly h terribly for uh, you know,

0:40:02.080 --> 0:40:05.440
<v Speaker 1>TV centric media owners. It's just not necessarily going to

0:40:05.480 --> 0:40:08.520
<v Speaker 1>be much of a growth market uh anytime soon. And

0:40:08.600 --> 0:40:11.239
<v Speaker 1>I think if we look at print is really it's

0:40:11.239 --> 0:40:15.680
<v Speaker 1>all bad. Uh, you know, radio is kind of stable

0:40:16.000 --> 0:40:20.719
<v Speaker 1>outdoors are really helping me, um, which may surprise some. Um,

0:40:21.200 --> 0:40:25.200
<v Speaker 1>but yeah, I haven't had not the general Brian. One

0:40:25.239 --> 0:40:27.000
<v Speaker 1>of your great things that group em and of course

0:40:27.080 --> 0:40:29.880
<v Speaker 1>before that pivotal was the idea of traditional TV is

0:40:29.920 --> 0:40:32.040
<v Speaker 1>not dead. Everybody calling for the death of TV and

0:40:32.080 --> 0:40:34.640
<v Speaker 1>you're saying no, no, no, what I'm seeing And I

0:40:34.760 --> 0:40:38.879
<v Speaker 1>mentioned this earlier, folks, My anecdotal evidence is pretty much

0:40:38.920 --> 0:40:41.759
<v Speaker 1>everybody in a planet, in some way or another is

0:40:41.880 --> 0:40:49.920
<v Speaker 1>using YouTube. In your analysis, do you fit in YouTube revenue? Yeah? Absolutely, um. Now,

0:40:50.400 --> 0:40:53.520
<v Speaker 1>YouTube is still primarily something you would bucket into the

0:40:53.719 --> 0:40:57.560
<v Speaker 1>digital or line item because the vast majority of spending

0:40:57.719 --> 0:41:01.839
<v Speaker 1>is meant to be comparable to into related advertising. Um.

0:41:02.040 --> 0:41:05.279
<v Speaker 1>And it's a big piece of of spending absolutely well.

0:41:05.360 --> 0:41:08.440
<v Speaker 1>Compare it to the small slices. Is YouTube brand wiser?

0:41:08.520 --> 0:41:13.520
<v Speaker 1>Is YouTube bigger than newspapers? Not yet? Not yet um uh.

0:41:13.960 --> 0:41:17.520
<v Speaker 1>But that said, uh, it's not hard to imagine YouTube

0:41:17.520 --> 0:41:20.560
<v Speaker 1>being bigger than newspapers. That's deadline to think about some

0:41:20.680 --> 0:41:23.960
<v Speaker 1>point soon because at the end of the day, newspapers

0:41:24.040 --> 0:41:29.280
<v Speaker 1>continue to shrink by double digits. Even including newspapers digital revenues.

0:41:29.360 --> 0:41:34.360
<v Speaker 1>You know, we're estimating about twelve billion on newspapers today. Um,

0:41:34.440 --> 0:41:38.680
<v Speaker 1>I don't have a YouTube. Vious doesn't disclose its numbers,

0:41:38.800 --> 0:41:42.120
<v Speaker 1>but yeah, YouTube is probably not that far from newspapers.

0:41:42.480 --> 0:41:45.560
<v Speaker 1>So Brian, let's let's talk about the ad agencies here. Um.

0:41:46.080 --> 0:41:49.600
<v Speaker 1>You know, there's been a concern that maybe they're getting disintermediated,

0:41:49.719 --> 0:41:51.040
<v Speaker 1>that you don't really need to go to a big

0:41:51.080 --> 0:41:52.440
<v Speaker 1>ad agency. All you need to do is kind of

0:41:52.480 --> 0:41:54.960
<v Speaker 1>go to Google or Facebook and they'll put the dollars

0:41:55.040 --> 0:41:58.160
<v Speaker 1>worth you know, the people are what's your call or

0:41:58.200 --> 0:42:02.440
<v Speaker 1>what's your thought about how the big ad agencies at WPPS,

0:42:02.520 --> 0:42:06.319
<v Speaker 1>omni comms, how did they fit into the mix going forward? Yeah, well,

0:42:06.360 --> 0:42:10.839
<v Speaker 1>generally the largest marketers certainly benefit from having agencies. There's

0:42:10.920 --> 0:42:14.520
<v Speaker 1>reasons why many of them choose to do certain parts

0:42:14.560 --> 0:42:18.279
<v Speaker 1>of their marketing activities themselves, whether that's the creative or

0:42:18.320 --> 0:42:20.800
<v Speaker 1>the media slide um, you know, and they've got to

0:42:20.880 --> 0:42:24.359
<v Speaker 1>consider the there's pros and cons to doing so right. Yes,

0:42:24.440 --> 0:42:28.320
<v Speaker 1>you can probably faster in some ways, Um, if you

0:42:28.360 --> 0:42:32.080
<v Speaker 1>do everything yourself, but then maybe the choices aren't as

0:42:32.600 --> 0:42:36.080
<v Speaker 1>involving as broad or deep knowledge base as if you're

0:42:36.160 --> 0:42:39.360
<v Speaker 1>using an externality. It's the very same issue that I

0:42:39.400 --> 0:42:42.680
<v Speaker 1>think every industry has their professional services that have with

0:42:42.840 --> 0:42:46.400
<v Speaker 1>respect in sourcing versus outsourcing. UM. Just today though, you

0:42:46.480 --> 0:42:50.200
<v Speaker 1>know one of our competitors, uh just Story and ad

0:42:50.280 --> 0:42:53.960
<v Speaker 1>Week about Cody, which is the many um obviously packaged

0:42:54.000 --> 0:42:58.680
<v Speaker 1>goods company just sending their media back to an agency.

0:42:59.200 --> 0:43:02.440
<v Speaker 1>UM and just interesting. So that happens all the time too.

0:43:03.239 --> 0:43:06.120
<v Speaker 1>I mean, what's so interesting? Years we're all experiencing new

0:43:06.200 --> 0:43:09.719
<v Speaker 1>ways of delivering these messages to us and you know,

0:43:10.160 --> 0:43:12.680
<v Speaker 1>like Brian, let's just go through them now. Given sports meet,

0:43:13.040 --> 0:43:16.120
<v Speaker 1>they're now staying with the sports event on part of

0:43:16.239 --> 0:43:21.160
<v Speaker 1>the screen as they show the ad who's winning. When

0:43:21.239 --> 0:43:24.280
<v Speaker 1>they do that, does X on mobile sending a message

0:43:24.360 --> 0:43:29.000
<v Speaker 1>win or do they lose? You know? I think the

0:43:29.120 --> 0:43:32.560
<v Speaker 1>long term health of the business, uh, for any given

0:43:32.640 --> 0:43:36.560
<v Speaker 1>medium will definitely benefit from uh, you know, trying to

0:43:36.600 --> 0:43:39.880
<v Speaker 1>put a consumer experience first. I think that this has

0:43:39.920 --> 0:43:45.520
<v Speaker 1>been a problem in the United States. Commercial is a problem.

0:43:46.200 --> 0:43:49.680
<v Speaker 1>Unfortunately much large advertisers look on the term basis it

0:43:50.040 --> 0:43:54.520
<v Speaker 1>doesn't necessarily proved to be less effective. But I would

0:43:54.600 --> 0:43:58.720
<v Speaker 1>argue that if the consumer experience is really negative, generally

0:43:59.360 --> 0:44:02.960
<v Speaker 1>will make at a less desirable environment over time. Oh

0:44:03.080 --> 0:44:07.080
<v Speaker 1>you spentioned time. What's the appropriate time ad for Brian Weezer?

0:44:07.160 --> 0:44:12.120
<v Speaker 1>Three seconds? That's a good thing to try to be brief. No, no,

0:44:12.320 --> 0:44:15.000
<v Speaker 1>but but I'm at the ad links is three seconds?

0:44:15.080 --> 0:44:17.880
<v Speaker 1>Or can we get out to fifteen seconds? Is that

0:44:18.000 --> 0:44:22.080
<v Speaker 1>too long? Now? You know, it totally depends. I just

0:44:22.160 --> 0:44:24.919
<v Speaker 1>saw someone who's a tick talking off the Bloomberg former

0:44:24.960 --> 0:44:28.440
<v Speaker 1>TikTok TikTok, but so doing a TikTok thing where you

0:44:28.480 --> 0:44:31.520
<v Speaker 1>can imagine a three second ad uh fitting really well.

0:44:34.600 --> 0:44:37.600
<v Speaker 1>But in traditional TV, you know, the idea of two

0:44:37.600 --> 0:44:41.440
<v Speaker 1>minute ad break has generally worked. Um, So it really

0:44:41.520 --> 0:44:43.239
<v Speaker 1>just depends on the medium. In the context in which

0:44:43.320 --> 0:44:45.680
<v Speaker 1>the most of the well sports is still king. I

0:44:45.760 --> 0:44:48.279
<v Speaker 1>see that Fox sold all their ads maybe like five

0:44:48.320 --> 0:44:51.279
<v Speaker 1>point six million dollars in each or something like that.

0:44:51.560 --> 0:44:55.440
<v Speaker 1>So Brian sports is still there, right, Yeah, I think so.

0:44:56.080 --> 0:44:59.400
<v Speaker 1>There's been maybe over investment in some respects in sports

0:44:59.440 --> 0:45:02.200
<v Speaker 1>on the part of the of networks. Um, it is

0:45:02.320 --> 0:45:06.640
<v Speaker 1>still the environment that will capture more live viewing. UM,

0:45:07.440 --> 0:45:10.440
<v Speaker 1>it's still really important. It's you know, tennifcent of all

0:45:10.520 --> 0:45:15.560
<v Speaker 1>TV viewing is sports, and it probably has disproportionate value.

0:45:16.160 --> 0:45:17.800
<v Speaker 1>We've got to leave it there. Brand Wiser, thank you

0:45:17.920 --> 0:45:21.840
<v Speaker 1>so much. Thanks for listening to the Bloomberg Surveillance podcast.

0:45:22.239 --> 0:45:27.160
<v Speaker 1>Subscribe and listen to interviews on Apple Podcasts, SoundCloud, or

0:45:27.320 --> 0:45:31.600
<v Speaker 1>whichever podcast platform you prefer. I'm on Twitter at Tom

0:45:31.760 --> 0:45:35.600
<v Speaker 1>Keane before the podcast. You can always catch us worldwide.

0:45:36.080 --> 0:45:37.160
<v Speaker 1>I'm Bloomberg Radio