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Speaker 1: The actor, vaudeville performer, cowboy and humorist Will Rogers once

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Speaker 1: famously said that the American people will vote dry so

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Speaker 1: long as they are able to stagger to the polls,

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Speaker 1: voting dry meaning voting against legalized alcohol. Welcome to the show,

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Speaker 1: and Ben, my name is No. That's really funny. Then

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Speaker 1: that's a very good little loaded was it? What do

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Speaker 1: you call it? It's like a pun a turn of phrase.

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Speaker 1: I mean, uh yeah, sort of a that's sort of

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Speaker 1: a double message, like it's like a hidden meaning. Voting

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Speaker 1: dry to me would mean voting sober. But as long

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Speaker 1: as they can stumble the polls implying voting drunk. There's

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Speaker 1: a lot going on there. There's a lot of stuff.

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Speaker 1: There's a lot of meaning. We've gotta unpack them. That

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Speaker 1: that has to do with today's story, because, as we know,

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Speaker 1: voting also has a history of drunkenness. Remember we did

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Speaker 1: an episode about when people used to booze people up

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Speaker 1: and at the polls and and then keep them hostage,

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Speaker 1: keep them hostage and weird little you know speak easy

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Speaker 1: booze dungeons. We're not talking about that today, exactly. We

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Speaker 1: are talking about uh prohibition and a particular exception that

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Speaker 1: was made for drinking alcohol during that time, right, right,

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Speaker 1: and speaking of exceptional people and circumstances, let's give a

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Speaker 1: shout out to our super producer, Casey Pegram Casey, just

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Speaker 1: for the record to establish all three of us are

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Speaker 1: not teetotalers. Right, yeah, it's correct. All have a drink now.

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Speaker 1: And again I mean I'm no, no, definitely not. I

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Speaker 1: love that expression though, teetotaler, teetotaler. It's it's fun to say,

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Speaker 1: and it sounds like a test for people who have

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Speaker 1: been drinking exactly if you pronounce it correctly. But yes, yes, no,

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Speaker 1: you're right. Uh. Nowadays, when we think of prohibition, we

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Speaker 1: think of you know, al capone, we think of some

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Speaker 1: of us think of the origin of some race cars.

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Speaker 1: But this was a very serious problem for thirteen years.

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Speaker 1: The National Prohibition Act, otherwise known as the Volstead Act,

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Speaker 1: attempted to keep people in the United States from drinking, transporting,

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Speaker 1: even making any intoxicating beverage. How that work, though, man,

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Speaker 1: How that work? Abstinence? Right? Oh boy, yeah, right, complete success.

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Speaker 1: I'm gonna move this microphone because I like making that

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Speaker 1: context with you. Can we keep that part in of

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Speaker 1: course some Monday morning guys, it really is. But no,

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Speaker 1: I mean I'm I'm obviously being a little sarcastic because

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Speaker 1: as we know, when you when you make people, you

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Speaker 1: tell people they can't do something, they just want to

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Speaker 1: do it even more, don't they. Yeah, I absolutely agree

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Speaker 1: with you. It's it's one of the hallmarks of you

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Speaker 1: as a parent. No, reverse psychology is one of the

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Speaker 1: hallmarks of any social dynamic, right, absolutely. And I mean

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Speaker 1: I have learned that anytime I tell my kid not

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Speaker 1: to do something or scold her about doing something, I

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Speaker 1: can see the little glint in her eye of it,

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Speaker 1: just the itch that she's got to scratch and he's

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Speaker 1: got to do that thing. If I tell her not

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Speaker 1: to play the drums on the dinner table with cutlery,

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Speaker 1: then the moment I look away, she starts like kind

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Speaker 1: of just itching to tap that fork on the table.

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Speaker 1: It's a little paradidle, really, exactly. No, And it's the

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Speaker 1: same with human nature in general. People don't like being

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Speaker 1: told what they can and can't do, especially when it's

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Speaker 1: something they've done freely for a long time. Yeah. Absolutely,

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Speaker 1: it's easier to prevent someone from beginning habit or thing that,

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Speaker 1: and it's much more difficult to get them to stop

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Speaker 1: after they have already acclimated to it. And that's why

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Speaker 1: prohibition was UH spoiler alert, ridiculous historians not completely successful.

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Speaker 1: From nineteen twenty to nineteen thirty three, Uncle Sam gave

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Speaker 1: it the old College try, but very very quickly doctors

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Speaker 1: and politicians realized that some exceptions had to apply. This

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Speaker 1: could not be an absolutist rule because you know, as

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Speaker 1: you said, well, there were already people very well acquainted

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Speaker 1: with drinking. Some of these people had become dependent on alcohol,

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Speaker 1: so they would have painful physiological withdrawal systems if they

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Speaker 1: weren't able to have access to that substance. Yeah, I

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Speaker 1: mean the sheiks, the d t s, that stuff is real.

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Speaker 1: If you are absolutely addicted to alcohol, you can experience hallucinations,

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Speaker 1: all kinds of very disruptive things that can cause you

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Speaker 1: to not go about your normal existence. And that's why,

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Speaker 1: according to Daniel Okrint, the author of Last Call, The

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Speaker 1: Rise and Fall of Prohibition, some if teen thousand doctors

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Speaker 1: applied for permits during the first six months of the

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Speaker 1: Volstead Act. UH. These permits would allow them to prescribe

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Speaker 1: alcohol but not just like a I don't know, like

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Speaker 1: a regular medicinal alcohol. It allowed them to prescribe uh

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Speaker 1: specific types of alcohol, right yeah, rye whiskey, scotch um.

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Speaker 1: Also I believe there were some clear ones on the

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Speaker 1: list too, right, Oh yeah, I mean, why would you

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Speaker 1: go to a doctor's office if you don't leave with

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Speaker 1: a prescription for gin? You know what I mean? That

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Speaker 1: applies in the in the modern day. Probably gin is

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Speaker 1: interesting too, because I always think of jin as being

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Speaker 1: sort of an herbal type tasting booze. It's probably the

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Speaker 1: closest thing to like what you might have drunk for

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Speaker 1: medicine anyway, right right, with a juniper berry basics. Right,

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Speaker 1: So already we can see the opportunity for corruption it right,

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Speaker 1: that lingers here because sure a lot of doctors during

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Speaker 1: this time we're prescribing alcohol with nothing other than medicinal

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Speaker 1: interest at hand. But also he can't walk away from

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Speaker 1: the money because there wasn't much federal oversight of these doctors.

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Speaker 1: You're a doctor, you write prescriptions as long as it's

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Speaker 1: not illegal. You can write prescriptions for whatever you want,

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Speaker 1: whenever you want. But it was illegal, not if you

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Speaker 1: had the permit I see got it. You know, that

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Speaker 1: reminds me of very obvious parallel in our modern day

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Speaker 1: UM with marijuana prohibition, and that tide kind of turning.

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Speaker 1: There was a while where it was a little easier

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Speaker 1: maybe than it should have been, to get a medical

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Speaker 1: marijuana card or prescription, and that was the case with

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Speaker 1: this situation as well. It became um see if there's

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Speaker 1: a great story about Winston Churchill, Uh a case study

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Speaker 1: kind of where he got hit by a car while

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Speaker 1: doing a a lecture at the Brooklyn Academy of Music UM,

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Speaker 1: and he got a cut on his forehead, and he

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Speaker 1: bruised his chest and had a sprained shoulder, and he

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Speaker 1: was prescribed uh kind of carte blanche access to alcohol

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Speaker 1: where he had a doctor's note more so than a

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Speaker 1: prescription um signed by doctor otto see pick art. That said,

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Speaker 1: this is to certify that the post accident convalescence of

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Speaker 1: the Honorable Winstones Churchill necessitates the use of alcoholic spirits,

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Speaker 1: especially at meal times. The quantity is naturally indefinite, but

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Speaker 1: the minimum requirements would be two fifty cubic centimeters. And

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Speaker 1: then there's a handwritten note on the top under this

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Speaker 1: guy's letter head this doctor from New York saying keep

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Speaker 1: on hand. So basically this was just a get out

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Speaker 1: of jail free car for Wizard Churchill to be able

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Speaker 1: to drink as he typically did, which we know Churchill

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Speaker 1: was fond of his spirits. I love the phrase they're

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Speaker 1: naturally indefinite. It's just he was walking around with this

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Speaker 1: doctor's note on his person whenever he wanted to buy alcohol,

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Speaker 1: and whenever. I don't think this would happen very often

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Speaker 1: because it's Winston Churchill, but whenever maybe an authority figure

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Speaker 1: stopped him and said, hey, you you absolute lush. Put

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Speaker 1: this down. You're supposed to be in charge of the country.

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Speaker 1: And this doctor's note from Churchill is dated January nineteen

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Speaker 1: thirty two, which, as we know, was on the tail

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Speaker 1: end of prohibition, which wrapped up in nineteen thirty three

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Speaker 1: in earnest, but by this point, according to a fantastic

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Speaker 1: Atlas Obscure article by Paula masia Um, the doctors were

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Speaker 1: becoming much more like the modern day equivalent of marijuana

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Speaker 1: dispensaries than they were doctor's offices, where they were stocked

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Speaker 1: with every type of booze you could imagine. They were

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Speaker 1: almost more like an off the book's liquor store than

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Speaker 1: even a doctor's office. Because they were cleaning up doing this,

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Speaker 1: they were able to like make good money and have

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Speaker 1: a legal loophole of prohibition. Absolutely, as you find in

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Speaker 1: a great article on How Stuff Works by Michelle Konstantinowski.

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Speaker 1: Pretty much right after prohibition began and doctors realized they

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Speaker 1: could get these permits, they also realized that alcohol was

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Speaker 1: a useful treatment for no less than twenty seven separate

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Speaker 1: medical conditions. This included stuff like cancer, incurable cancer, anxiety,

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Speaker 1: but it also included diabetes, snake bites, and even lactation problems.

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Speaker 1: So you're you're a nursing mother and you're having issues lactating,

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Speaker 1: you know what you need? Uh? Some of Grandpa's leg medicine,

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Speaker 1: which is a weird I think Tennessee term for whiskey.

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Speaker 1: That's actually my favorite brand. Grandpa's like medicine. Oh maybe

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Speaker 1: I'm thinking of moonshine. I smell a T shirt and well,

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Speaker 1: I think that's a great It's a great T shirt, right,

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Speaker 1: Grandpa's like medicine. I can picture that within like an

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Speaker 1: old timy label with like xxx on it, you know,

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Speaker 1: And then ridiculous History written really small on the bottom. Yeah,

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Speaker 1: I'm fine with that. I mean, I have no problem

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Speaker 1: with us advertising alcohol as long as it's our own

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Speaker 1: fake alcohol exactly. Speaking of which, just to take a

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Speaker 1: quick pause from today's topic, have you seen the amazing

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Speaker 1: Casey on the case t shirts that are now available

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Speaker 1: in the T public store. Saving it for the end,

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Speaker 1: but I'm glad you brought it up. I just want

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Speaker 1: to make people make sure ye stop what you're doing.

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Speaker 1: You can go to our website Ridiculous History show dot com,

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Speaker 1: or you can go directly to our store t public

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Speaker 1: dot com slash Ridiculous History and check out our newest shirt,

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Speaker 1: which I pulled it up because I love I love

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Speaker 1: looking at this. We we've revealed this on air right

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Speaker 1: that Casey used to be a child model. Okay, so,

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Speaker 1: uh so Casey, can you tell us about how this

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Speaker 1: how this all came to be? Yeah, well, there was,

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Speaker 1: you know, kind of a grassroots campaign to uh have

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Speaker 1: my face on a T shirt. I really didn't like

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Speaker 1: the idea at first, but I apologize. I kind of thought,

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Speaker 1: you know, we could kind of kill two birds with

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Speaker 1: one stone here. We could finally deliver those modeling picks

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Speaker 1: from my youth and my face on a T shirt,

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Speaker 1: so just kind of combined the two, and you know,

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Speaker 1: I think the results pretty spectacular. I have to say,

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Speaker 1: I agree, So check it out. It's it's worth your worth,

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Speaker 1: your worth, your dime for sure. Casey on the case,

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Speaker 1: we are exploring the story of Prohibition, and as you

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Speaker 1: have pointed out, Man, there are quite a few modern parallels,

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Speaker 1: especially when we talk about the purpose for a prescribed substance.

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Speaker 1: So this medicinal alcohol, sort of like medicinal marijuana, becomes

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Speaker 1: a popular loophole. Funny thing is, before Prohibition was in effect,

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Speaker 1: doctors knew the score. They knew that alcohol was not medicine.

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Speaker 1: But during Prohibition, the American Medical Association or a m

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Speaker 1: A changed its opinion. And the weird thing is that

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Speaker 1: the US Treasury Department backed them up. They authorized doctors

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Speaker 1: to write prescriptions for alcohol, and they were given the

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Speaker 1: doctors were given these government prescription forms to prescribe quote,

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Speaker 1: medicinal whiskey at pharmacies. But this was so corrupt and

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Speaker 1: was so open to abuse because we're not just talking

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Speaker 1: about people stealing prescription pads. We're talking about people making

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Speaker 1: counterfeit prescription pads and then using that to like pass

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Speaker 1: around with their friends. And let's just point out that

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Speaker 1: the pharmacies did not ask as many questions as they

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Speaker 1: should have. Oh, certainly not, certainly not. And it's like

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Speaker 1: I said, with the whole comparison to the modern day

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Speaker 1: marijuana prescriptions, you could kind of just go in and

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Speaker 1: say you had it got to the point eventually, as

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Speaker 1: a pretty recently where you can kind of just say

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Speaker 1: you have a little back pain, or you have maybe

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Speaker 1: you got an eye twitch, and that's about all it takes.

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Speaker 1: And you have a seat on a couch, talk to

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Speaker 1: somebody behind a desk, answer these few questions. You know

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Speaker 1: what they're looking for, so you just give it to them,

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Speaker 1: give them what they want, and they don't really ask

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Speaker 1: any question. They certaly don't run any tests or require

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Speaker 1: any real burden of proof. And that was exactly the

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Speaker 1: case with these with these these pharmacies giving out these

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Speaker 1: booze prescriptions a vague sense of unease, that's right, walking

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Speaker 1: in and saying I don't trust my elbows and there's

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Speaker 1: nothing I could do about it. Well, the funny thing

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Speaker 1: is that isn't that why people drink in the first

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Speaker 1: place to combat that vague about life from the world.

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Speaker 1: So this leads us to an interesting, an interesting story

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Speaker 1: because we're emphasizing the rule of the doctors, but we

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Speaker 1: haven't talked a lot about the pharmacist, and the pharmacists

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Speaker 1: are part of this supply chain. Historians have suspicions about

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Speaker 1: one famous pharmacist, Charles Walgreen of the Walgreen Walgreens, of

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Speaker 1: the Wall Green Walgreens, the very same Throughout the nineteen twenties,

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Speaker 1: the Walgreen's pharmacy change encountered tremendous growth. They expanded from

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Speaker 1: twenty stores to five hundred and twenty five. For a

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Speaker 1: long time, people would credit the introduction of the milkshake

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Speaker 1: to the pharmacy's success, but it sounds like alcohol may

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Speaker 1: have played a more prominent role. In an interview, Charles

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Speaker 1: Walgreen Jr. Said that while his father worried about the

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Speaker 1: danger of stores catching fire, he always wanted the fire

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Speaker 1: department to get in and out as quickly as possible

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Speaker 1: because whenever they came in, the fire department would steal

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Speaker 1: a case of liquor from the back. So this we

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Speaker 1: we know that there was a lot of money to

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Speaker 1: be had. I mean organized crime had a bonanza with this, right.

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Speaker 1: Oh yeah, sure, you got your al capones, you got

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Speaker 1: your bootlegging, Tommy gunn Toten gangsters, you know, running those

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Speaker 1: speakeasies and all the flapper girls and all that thing.

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Speaker 1: You know, this is the neighbor were high times underground,

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Speaker 1: but I didn't really realize that this was happening above

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Speaker 1: ground as well, completely legally, and that Walgreens played a

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Speaker 1: huge part in that. I mean, there's an article on

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Speaker 1: vine pair dot com called the seventy five billion dollar

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Speaker 1: business that was built selling whiskey during Prohibition legally by

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Speaker 1: Emily Bell, and it shows a fantastic shot of behind

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Speaker 1: what behind the counter situation at Walgreens would have looked like.

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Speaker 1: And that you know, you've got your apothecary type bottles

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Speaker 1: and you know things with a little plastic you know,

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Speaker 1: glass stoppers in it, but a lot of it is

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Speaker 1: straight up booze. That's right. This was a business. Every

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Speaker 1: ten days, patients could pay about three dollars for a

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Speaker 1: prescription and another three or four dollars to have it filled,

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Speaker 1: and they would get about a pint of booze and

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Speaker 1: that's not necessarily beer. Of course, this was again medicinal liquor.

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Speaker 1: So ultimately, according to Okrint, the guy I mentioned earlier

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Speaker 1: in last call, according to him, what this really functioned

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Speaker 1: as was a new revenue stream for physicians and pharmacists.

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Speaker 1: You know, every ten days you're getting three bucks, the

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Speaker 1: pharmacy is getting three or four bucks, and multiply that

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Speaker 1: out by the number of patients you have. Not to

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Speaker 1: put too dark as spin on it, but similar circumstances

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Speaker 1: have occurred recently in the last few years, not just

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Speaker 1: with marijuana, but with opioids. The so called is tough

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Speaker 1: for my Tennessee accent, the so called pill mills, Yeah,

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Speaker 1: exactly where again, it doesn't take much burden of proof

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Speaker 1: to get a doctor to prescribe you whatever you know

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Speaker 1: tickles your fancy as far as heavy opioid drugs are concerned. Uh.

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Speaker 1: And there's also the whole idea of doctor shopping. If

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Speaker 1: you've got multiple pill mill situations, you can go from

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Speaker 1: one to the other and have none of them really

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Speaker 1: know a about each other, and you can just be

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Speaker 1: kind of swimming in this stuff. And that is one

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Speaker 1: of the reasons, aside from laxness and utter irresponsibility on

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Speaker 1: the part of big pharma that caused the opioid epidemic

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Speaker 1: that is such a huge problem in our country. And

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Speaker 1: we see the same sort of federal level corruption in

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Speaker 1: the turn of the century prohibition days. There's a great

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Speaker 1: example about you remember the Great Gatsby, right, jam Scott Fist. Yeah,

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Speaker 1: So there's a real life guy named George Remus who

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Speaker 1: inspired the Great Gatsby, and he figured out how to

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Speaker 1: play the system. He thought medicinal whiskey was a bang

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Speaker 1: up business model, So we bought a ton of distilleries

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Speaker 1: which had these storage areas full of whiskey that could

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Speaker 1: not be sold. So he bought pharmacies for the express

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Speaker 1: purpose of distributing this whiskey. And then he bribed the

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Speaker 1: Feds to allow more and more whiskey to sort of

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Speaker 1: what they call it and retails stores. Shrinkage allowed whiskey

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Speaker 1: to disappear from the official record, and so in a

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Speaker 1: very short amount of time he made quite a bit

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Speaker 1: of money. And let's let's get back to those justifications,

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Speaker 1: because there is one great example from the Atlas Obscure

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Speaker 1: article we mentioned earlier, Improvidence Rhode Island. One physician prescribed

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Speaker 1: whiskey for a single condition debility and ability just means,

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Speaker 1: by the way, physical weakness, just feeling down. It's sort

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Speaker 1: of like a lighter version of being debilitated. I guess

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Speaker 1: just of my debility, I'm gonna bring the ability back.

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Speaker 1: So legally speaking, these physicians could get their licenses revoked

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Speaker 1: if they were found to be distributing medicinal liquor for

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Speaker 1: anything less than medical purposes. However, what that really translated to,

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Speaker 1: if we're being this is they were either super blatant

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Speaker 1: about what they were doing or they didn't bribe the

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Speaker 1: right people. Only about a hundred and seventy doctors per

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Speaker 1: year ever, had their licenses revoked. And here's the thing.

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Speaker 1: I mean, it really wasn't as it progressed throughout prohibition.

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Speaker 1: It really was not just a flash in the pan

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Speaker 1: or like the exception to the rule. It kind of

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Speaker 1: became the rule. And I don't I don't know, but

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Speaker 1: I don't know if you can tell me this, but

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Speaker 1: I did get a sense that the Winston Churchill example

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Speaker 1: was kind of how it was. It was a little

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Speaker 1: bit more something that was available to the privilege or

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Speaker 1: people that had access to doctors that would work with them. Yeah,

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Speaker 1: if you had the money, you could play ball, you

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Speaker 1: know what I mean. So this is still this is

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Speaker 1: still a time where there's a lot of institutionalized racism,

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Speaker 1: there's class warfare. You know, it's the it's the Gilded Age,

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Speaker 1: the Roaring twenties of inequality. This stuff was not necessarily

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Speaker 1: cheap for the average person, but it was still a

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Speaker 1: big business. Physicians wrote and estimated eleven million prescriptions per year,

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Speaker 1: and the Prohibition Commissioner John F. Kramer cited anecdotally one

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Speaker 1: doctor who wrote four hundred and seventy five prescriptions for

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Speaker 1: whiskey in one day. Yeah, and uh, I believe the

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Speaker 1: rough estimate um of the number of prescriptions written throughout

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Speaker 1: this period when prohibition was the law of the land

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Speaker 1: was around eleven million prescriptions. So while it certainly wasn't

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Speaker 1: available to everybody, it was available to quite a few

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Speaker 1: individuals that knew how to you know, milk. This particular loophole,

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Speaker 1: and as we know, this was just one of several loopholes. Right,

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Speaker 1: we already talked about in the past, the the hilarious

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Speaker 1: practice of selling concentrated grape juice with very specific instructions

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Speaker 1: on what not to do, because if you obeyed these instructions,

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Speaker 1: you would accidentally make wine and you should turn that

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Speaker 1: into the authorities if you happen to accidentally take these

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Speaker 1: like three or four steps. So everybody was lying to

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Speaker 1: themselves as individuals, as communities, as a nation, and the

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Speaker 1: numbers spoke for themselves. Upper crust Americans would take advantage

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Speaker 1: of French champagne, which was imported for medicinal use, so

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Speaker 1: much so that imports skyrocketed by three hundred and thirty

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Speaker 1: two percent in nineteen twenty alone. People who still have

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Speaker 1: the drive to drink but maybe not the scratch to

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Speaker 1: go to the pharmacy would make alcohol for themselves, using

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Speaker 1: corn syrup to make moonshine. The moonshine would be counterfeited

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Speaker 1: or adulter rated and supplied to speakeasies, which used to

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Speaker 1: be cool. Speakeasies aren't really that cool anymore, right, am I?

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Speaker 1: Old speakeasies cool? Yeah? When's the last time you went

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Speaker 1: to a cool speakeasy I went to? I don't know.

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Speaker 1: I mean, what makes what makes us speak easy? It's

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Speaker 1: there's the there's the basement, right, It's like the whole

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Speaker 1: story of you know, the whole dog and Pony show

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Speaker 1: business of like you have to get to a specific thing.

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Speaker 1: Noah Pass was like, I think that's fun, but people

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Speaker 1: told me it's corny now maybe so I don't know.

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Speaker 1: I mean, I'm I'm not saying I'm like the arbiter

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Speaker 1: of cool or anything, but I did go to I

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Speaker 1: think it was considered to Speak Easy couple months ago

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Speaker 1: in New York and it was like a Japanese themed one,

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Speaker 1: and all the drinks were like Machu powder and like

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Speaker 1: different Japanese whiskeys, and it was good. I think another

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Speaker 1: thing that makes us speak easy, Speak easy that it's

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Speaker 1: very expensive. Dare I say over price? Dare you? I dare?

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Speaker 1: Because can you imagine in prohibition era? You know, it

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Speaker 1: was basically it wasn't that wasn't Basically it was an

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Speaker 1: illegal enterprise. So of course the markup was probably nuts

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Speaker 1: because you couldn't get it right and you might not

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Speaker 1: know exactly what you're buying if you haven't checked it

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Speaker 1: out before. Check out our previous episode on the US

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Speaker 1: government's plan to poison the heck out of hundreds of people, yeah,

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Speaker 1: through adulterating the alcohol that was being sold illegally. This

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Speaker 1: was not sustainable. There were other exceptions that we should

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Speaker 1: list to be fair. Uh, there were religious exemptions. You know,

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Speaker 1: if you were a priest administering communion or a rabbi,

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Speaker 1: you had a you had the ability to create your

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Speaker 1: own alcohol or obtain it for use in religious services.

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Speaker 1: But these things were not as big of a business

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Speaker 1: as the medical loophole, which seems like a no brand

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Speaker 1: you know what. I know this is a history show,

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Speaker 1: but I predict this kind of loophole will come up again.

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Speaker 1: Whatever the next substance our nation attempts to prohibit is,

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Speaker 1: we will find ourselves in a situation where someone says,

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Speaker 1: I need a prescription for my debility, for my general unease,

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Speaker 1: and nothing but quae ludes will will help. It's true,

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Speaker 1: that's what I call it. That's where the quail comes from.

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Speaker 1: And quai ludes because it's for quelling. That just generalized

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Speaker 1: unease facts. These are facts. So as we know, prohibition

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Speaker 1: ultimately came to an end. The twenty first Amendment was

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Speaker 1: ratified in nineteen thirty three, ending the era of illegal

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Speaker 1: booze and ending the financial windfall for a lot of

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Speaker 1: pharmacies and a lot of doctors. And going back to

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Speaker 1: what we said at the top about reverse psychology, Oxford

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Speaker 1: University Press noted that alcohol enthusiasts actually drank more liquor

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Speaker 1: during prohibition than before prohibition, and that it man telling

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Speaker 1: you that tell me, you tell me what I can do,

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Speaker 1: I'm gonna do. I'm gonna double down and say, oh,

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Speaker 1: I can do it, and I will. An alcoholic consumption

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Speaker 1: pre prohibition, so pre n had been trending toward beer,

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Speaker 1: you know what I mean, Like, you get off work,

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Speaker 1: you have a couple of beers with your buddies, right,

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Speaker 1: and then you go home to dinner or you cook something.

401
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Speaker 1: I don't know. But during the era of prohibition, seventy

402
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Speaker 1: five of all alcoholic beverages we're liquor, because now people

403
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Speaker 1: did They didn't just drink more, They went for the

404
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Speaker 1: hard stuff because why risk of getting on the wrong

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Speaker 1: side of the law over you know, a a Miller Lite,

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Speaker 1: What's a what's another beer? I don't want to just

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Speaker 1: name Miller Lite. There are other beers. There's another high Life,

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Speaker 1: Miller high Life, the Champagne of the Champagne of beers.

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Speaker 1: I believe Miller makes other products as well. I heard

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Speaker 1: the phrase for Budweiser. I heard the phrase, Uh, you

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Speaker 1: know bud light. We all know bud light. But I

412
00:26:05,960 --> 00:26:10,639
Speaker 1: heard someone describe regular Budweiser is bud heavy. It seems

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Speaker 1: like an awkward phrase. But uh, Now, if you are

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Speaker 1: listening to this, uh, we hope that you enjoy the

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Speaker 1: freedom to have a boozy cocktail, a nice cold beer,

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Speaker 1: a glass of wine to your heart's content, as long

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Speaker 1: as you are responsible about it. And hey, maybe maybe

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Speaker 1: we end today's show on a question about modern prohibition.

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Speaker 1: Do you believe that there are examples of prohibition working

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Speaker 1: or is prohibition inherently doomed to fail due to that

421
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Speaker 1: you know that reverse psychology trick that we were talking

422
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Speaker 1: about earlier, or is it just a matter of what

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00:26:54,760 --> 00:26:58,320
Speaker 1: is most profitable for the government and the companies involved.

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Speaker 1: Let us know. You can find and us on our

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Speaker 1: Facebook page, where we are ridiculous Historians. You can find

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Speaker 1: us on Twitter. You can find our show on Instagram.

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Speaker 1: But wait, as Billy Mays was wanting to say, there's more,

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Speaker 1: you can find my co host and I on our

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Speaker 1: own personal instagrams. It turns out we have lives. It's weird.

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Speaker 1: We're not just locked in the shipping container twenty four

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Speaker 1: hours a day, although we has a decent percentage of

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Speaker 1: the day. I am at Embryonic Insider and I am

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Speaker 1: at ben Bowland. Big thanks to our super producer, Casey Pegram. Again,

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Speaker 1: if you if you thought that we were just blowing

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Speaker 1: smoke about this Casey on the case T shirt, we

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Speaker 1: really like we were over the moon about it. And

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Speaker 1: we have had a pretty tough time not mentioning this

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Speaker 1: on previous episodes because we didn't want anyone to know

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Speaker 1: about it until it hit the store. Right, that's accurate.

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Speaker 1: Casey is adorable, little Dickens, and it really has the

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Speaker 1: appearance of some kind of eighties noir l a detective

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Speaker 1: kind of thing. Where is this very stark, black and

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Speaker 1: white image of young Casey and the text looks like

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Speaker 1: dirty dancing or something like that. It's pretty fantastic. And

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Speaker 1: his face is all power moves, very pensive, very power move.

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Speaker 1: A lot going on behind those deep baby blue eyes.

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Speaker 1: All you can't tell, I don't know are what color

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Speaker 1: are your eyes? They are blue images black and white.

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Speaker 1: You'd never know. Well that will have to wait for

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Speaker 1: the next T shirt, But yeah, do check it out.

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Speaker 1: We're ordering something for ourselves, which casey apologies in advance effect.

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Speaker 1: It's weird. Uh. In the meantime, we'd also like to

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Speaker 1: thank Alex Williams, who can post our track. We'd like

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Speaker 1: to thank our research associate Gabe. And you know what,

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Speaker 1: while we're while we're handing out thank you's, like they're

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Speaker 1: booze prescriptions during prohibition. That should be a thing that

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Speaker 1: needs to take off. We need to make that happen. Oh,

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Speaker 1: handied out things? No, no, no, just just that as

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Speaker 1: an expression sort of like selling selling you. I can

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Speaker 1: sell something to a man. I could sell a catch

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Speaker 1: up pop cycle to a man in white gloves. This

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Speaker 1: idea of like Willy nilly, just giving things away, passing

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Speaker 1: stuff out like booze prescriptions during prohibition. It helps. It rhymes, right,

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Speaker 1: I like it. I would like to thank um, what

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Speaker 1: was that band who did Level Terrorist apart again? Joy Division?

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Speaker 1: I'd like to thank Joy Division. I I quite enjoy

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Speaker 1: that song. I would like to thank a new Order

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Speaker 1: who I kind of prefer Hot Take. No right, yeah no,

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Speaker 1: I'm not picking battles of the bands. I'm just saying

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Speaker 1: I like that song. There's a surprisingly wide variety of

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Speaker 1: covers of that song as well. But I'd also like

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Speaker 1: to thank you. No, Ben, I accept your thanks with

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Speaker 1: an open heart, and I shoot it back at you

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Speaker 1: care bear style, nice nice, nice care beers too scared

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Speaker 1: the heck out of are you kidding? That green face

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Speaker 1: in the book, And that was some devil worship stuff,

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Speaker 1: my friend the way she like, I'll basically bewitched that

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Speaker 1: young boy, the young wizards assistant. He she bewitched him

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Speaker 1: and kind of like lured him into her ap caravan.

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Speaker 1: And yeah, no, no, thank you made him evil. He

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Speaker 1: had ability. You sure did, Ben, you sure did. We'll

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Speaker 1: see you next time, folks,