WEBVTT - Episode 35: Behind the Design of s159 (Feat. Jacob Clarke) 0:00:00.400 --> 0:00:01.240 The guys from Ping. 0:00:01.320 --> 0:00:03.920 They've kind of showed me how much the equipment matters. 0:00:04.160 --> 0:00:06.000 I just love that I can hit any shot I 0:00:06.080 --> 0:00:06.600 kind of want. 0:00:06.720 --> 0:00:08.520 We're gonna be able to tell some fun stories about 0:00:08.520 --> 0:00:10.640 what goes on here to help golfers play better golf. 0:00:11.440 --> 0:00:14.080 Welcome back to the Pink proven Grounds Podcast. I'm Shane 0:00:14.160 --> 0:00:16.799 Bacon in red is Marty Jerks and if you're watching, 0:00:16.840 --> 0:00:19.240 maybe you're just listen. If you're listening, you have absolutely 0:00:19.280 --> 0:00:21.800 no idea what we're wearing, no clue. That's true. We 0:00:21.800 --> 0:00:24.720 could be wearing Halloween costumes, we could be wearing New 0:00:24.800 --> 0:00:26.960 Year's Day costumes, or it could be on our ping 0:00:27.040 --> 0:00:30.600 stuff like we are. We got a pretty exciting guest today, Marty. Absolutely, 0:00:30.800 --> 0:00:33.480 Jacob Clark is with us. He's kind of become the 0:00:33.840 --> 0:00:35.040 wedge guru at ping. 0:00:35.080 --> 0:00:37.360 Is that fair to say? Yeah, I guess by default. 0:00:37.360 --> 0:00:38.320 I don't know what else you call me. 0:00:38.360 --> 0:00:41.840 When did you get into wedges? When did wedges become 0:00:41.880 --> 0:00:42.440 your focus? 0:00:42.560 --> 0:00:46.040 Yeah, that's a good question. So I started paying actually 0:00:46.080 --> 0:00:49.159 as an intern under Marty in twenty twelve, so it 0:00:49.200 --> 0:00:52.320 was the summer intern in twenty twelve. In twenty thirteen, 0:00:52.400 --> 0:00:54.880 start a full time after I graduated in twenty fourteen, 0:00:55.560 --> 0:00:57.880 and my first project was Glide two point zero. 0:00:57.880 --> 0:01:00.640 Okays, Like growing up, I was always. 0:01:00.400 --> 0:01:03.280 An awful ball striker, like hit it all over the planet, 0:01:03.560 --> 0:01:06.360 didn't hit it far to be good, and just could 0:01:06.400 --> 0:01:08.680 get up and down from anywhere. Loved hitting weg shots 0:01:08.720 --> 0:01:12.560 and all the things that go into hitting web shots, 0:01:12.600 --> 0:01:14.600 the different techniques you can use around the greens. I've 0:01:14.600 --> 0:01:17.720 always loved doing that, and so when Marty assigns me 0:01:17.760 --> 0:01:21.600 my first project to do the ping Glide to Wedge lineup, 0:01:21.640 --> 0:01:25.800 I was a static and I remember going out working 0:01:25.800 --> 0:01:27.440 with a couple of tour players at the event in 0:01:27.520 --> 0:01:31.000 Vegas before I started the project, and then being able 0:01:31.000 --> 0:01:34.000 to launch that product with the players out there, I. 0:01:33.920 --> 0:01:34.679 Was over the moon. 0:01:35.880 --> 0:01:37.560 And basically since then, I've kind of carved out a 0:01:37.560 --> 0:01:40.360 little niche in that space. It's cool within our design team, 0:01:40.360 --> 0:01:43.200 we work on a myriad of different products just to 0:01:43.200 --> 0:01:46.720 have experience in different things. But I think we definitely 0:01:46.760 --> 0:01:48.800 all kind of pride ourselves. We all have one area 0:01:48.800 --> 0:01:52.000 of focus that we get really passionate about, and wedges 0:01:52.040 --> 0:01:53.080 have definitely been the one for me. 0:01:53.240 --> 0:01:55.640 Can you evaluate Marty's boss just the goods and the 0:01:55.680 --> 0:01:56.440 bads real quick. 0:01:56.520 --> 0:01:57.760 Oh that's a good question. 0:01:58.240 --> 0:02:00.000 Like what is this like YELP review going to be 0:02:00.160 --> 0:02:00.720 for you? What do we do? 0:02:00.800 --> 0:02:02.520 We go a five stars? Right, my professor, are you 0:02:02.560 --> 0:02:05.280 gonna Oh? Absolutely? I think what's cool about Marty is 0:02:05.640 --> 0:02:09.320 obviously fantastic golfer at the beginning, which is cool to 0:02:09.360 --> 0:02:12.040 be able to make really slight changes to designs and 0:02:12.120 --> 0:02:13.960 you just be like, hey, Marty, go tell me what 0:02:14.040 --> 0:02:16.919 you think. Hit if you And then he also had 0:02:16.960 --> 0:02:20.360 this very intense passion for all things golf, and like 0:02:20.400 --> 0:02:22.320 one of the things he's always referred to as having 0:02:22.360 --> 0:02:25.040 skin in the game. So even within our design team, 0:02:25.080 --> 0:02:28.320 like everybody is passionate golfers, and we're not just designing 0:02:28.320 --> 0:02:30.520 clubs to make other people better, because that's the mission 0:02:30.560 --> 0:02:32.040 of the company, but it's like, I want to play 0:02:32.080 --> 0:02:33.239 better golf personally too. 0:02:33.320 --> 0:02:35.560 Well. I mean, Marty, you've talked a lot about that. 0:02:35.440 --> 0:02:38.880 That exact thing on the podcast is you at times 0:02:39.000 --> 0:02:41.280 are trying to solve your own riddle with a lot 0:02:41.320 --> 0:02:41.920 of your designs. 0:02:42.000 --> 0:02:46.680 Yeah, And we did that episode Shane in the in 0:02:46.720 --> 0:02:49.360 the Archives with Rob Griffin yep, and he told the 0:02:49.360 --> 0:02:52.079 story of Carston that's what it's, you know, that's the 0:02:52.080 --> 0:02:54.200 the the original is our founder of Carston. He was 0:02:54.200 --> 0:02:56.919 trying to solve it, make the game easier for himself 0:02:56.960 --> 0:02:59.080 first and then he's like, hey, I can I can 0:02:59.120 --> 0:02:59.960 build a company out of this. 0:03:00.560 --> 0:03:03.320 Since Jacob gave you a review, can you give him 0:03:03.320 --> 0:03:04.720 a review of being employee? Real quick? 0:03:04.760 --> 0:03:08.399 Just Oh, Jacob Man. Jacob's the man. And I love 0:03:08.400 --> 0:03:11.239 that we've been able to align Jacob with what he's 0:03:11.280 --> 0:03:14.600 most passionate about, and he has poured his heart and 0:03:14.639 --> 0:03:18.960 soul into short game and in wedges and just what 0:03:19.000 --> 0:03:21.000 we're going to talk about today. There's so much like 0:03:21.200 --> 0:03:25.040 nuance to it, totally, so much nuance. We have to 0:03:25.040 --> 0:03:27.760 have a lot of options for different players, the styles 0:03:27.919 --> 0:03:30.760 and techniques to use your wedge for so many different shots. 0:03:31.320 --> 0:03:34.079 You have to go really deep on that one product category. 0:03:34.080 --> 0:03:36.000 And that's what Jacob's been awesomea doing here in the 0:03:36.120 --> 0:03:39.000 last you know, five to ten years. 0:03:39.160 --> 0:03:42.560 Just focusing on wedges. And I think for maybe the 0:03:42.680 --> 0:03:44.440 layman out there that doesn't know a lot about the 0:03:44.440 --> 0:03:47.520 designer obviously has the brains that you guys possess. You 0:03:47.520 --> 0:03:49.080 think about wedges, you go out, I mean, how much 0:03:49.080 --> 0:03:51.640 more can you change about this golf club. It doesn't 0:03:51.640 --> 0:03:54.160 travel really far, and you're hitting around the greens in 0:03:54.400 --> 0:03:57.040 a way you kind of manipulate manipulate the wedge yourself 0:03:57.040 --> 0:03:59.000 with your own hands. So how do you kind of 0:03:59.080 --> 0:04:01.120 keep pushing the envelope in the wedge space. 0:04:01.480 --> 0:04:03.520 Yeah, So I think one of the first things that 0:04:03.560 --> 0:04:06.440 we look at when we're approaching a project is, like one, 0:04:06.440 --> 0:04:09.680 who's the target customer, not just for like the whole lineup, 0:04:09.720 --> 0:04:12.280 but for each individual grind. What's the player archetype that 0:04:12.320 --> 0:04:15.680 fits into that. And even though that a lot of 0:04:15.720 --> 0:04:18.640 those changes that we're making to soul grinds and designs 0:04:19.200 --> 0:04:22.160 aren't necessarily things that are revolve around a lot of 0:04:22.240 --> 0:04:26.960 technology and innovation. Better understanding how a golfer delivers the 0:04:27.000 --> 0:04:29.839 club is possible now through a lot of that technology 0:04:29.839 --> 0:04:32.760 and innovation. So we have our focal motion capture lab 0:04:32.760 --> 0:04:35.520 at Paining. We've been able to in the last year 0:04:35.560 --> 0:04:38.479 or so actually capture some really short shots. So I 0:04:38.520 --> 0:04:40.560 remember a couple of years ago, Stan Utley would come 0:04:40.600 --> 0:04:42.839 out and we couldn't pick up shots under like fifty 0:04:42.920 --> 0:04:45.960 yards because the system wouldn't trigger. And so we've had 0:04:46.440 --> 0:04:49.280 a whole team of engineers working on how do we 0:04:49.520 --> 0:04:51.640 kind of rig the system so we can capture these 0:04:51.640 --> 0:04:54.919 little five six ten yard shots that stands hitting with 0:04:54.960 --> 0:04:57.560 a lot of different techniques, and as we understand what 0:04:57.600 --> 0:05:00.440 the golf club's doing, we can design it more optimal 0:05:00.520 --> 0:05:03.440 sole configuration for that player to kind of have different 0:05:03.520 --> 0:05:07.479 levels of turf security, versatility around the greens. And then too, 0:05:07.600 --> 0:05:10.719 just approaching things from like a friction and performance side 0:05:10.720 --> 0:05:13.640 of thing. We have and we have multiple PhDs in 0:05:13.680 --> 0:05:18.320 our innovation department and our golf science team that their 0:05:18.400 --> 0:05:23.520 only focus is to find better friction on wedges. The 0:05:23.600 --> 0:05:25.640 learnings that we have kind of translate to other product 0:05:25.680 --> 0:05:28.160 categories as well. But I mean, as we'll probably talk 0:05:28.160 --> 0:05:30.320 about later, the importance of friction in the wedge game 0:05:30.400 --> 0:05:33.359 is so high just given the different spin lofts that 0:05:33.400 --> 0:05:34.760 golfers are delivering wedgs up. 0:05:35.120 --> 0:05:37.640 So Jacob, there's the delivery stuff we'll talk about. In 0:05:37.720 --> 0:05:39.800 being able to I think in my mind it's it's 0:05:39.880 --> 0:05:43.839 being able to measure things that launch monitors can't do 0:05:44.160 --> 0:05:46.280 currently maybe they'll be able to do in the future. 0:05:46.360 --> 0:05:49.240 So we'll get into that when it comes to friction. 0:05:50.600 --> 0:05:53.440 Give a little overview for the listener. The viewer here 0:05:53.520 --> 0:05:56.640 to the podcast on what what a groups do? I mean? 0:05:56.680 --> 0:05:59.520 I think we've heard these these stories right. Some listeners 0:05:59.560 --> 0:06:01.600 might be able to, Oh, grooves don't do anything. Grooves 0:06:01.600 --> 0:06:04.640 cause all the spin. What do grooves do? And what 0:06:04.680 --> 0:06:07.000 does the land in between the grooves do? 0:06:07.279 --> 0:06:08.119 Yeah, that's cool. 0:06:08.480 --> 0:06:10.880 So looking at wedges, and I think one of the 0:06:10.920 --> 0:06:13.880 most eye opening things you can do is to take 0:06:14.400 --> 0:06:16.360 just your standard wedge that has grooves on it, and 0:06:16.400 --> 0:06:19.080 then if you have a wedge has absolutely no grooves 0:06:19.120 --> 0:06:20.960 on it, go out in the middle of the fairway, 0:06:21.040 --> 0:06:23.080 hit a couple of balls, and they're gonna fly the 0:06:23.120 --> 0:06:26.159 exact same They're gonna launch at the same trajectory, have 0:06:26.240 --> 0:06:30.240 similar spin rates. But the second you get any sort 0:06:30.279 --> 0:06:33.840 of grass moisture between the club and ball, those trajectories 0:06:33.839 --> 0:06:35.080 couldn't be any more different. 0:06:35.120 --> 0:06:36.080 Where if you. 0:06:36.080 --> 0:06:39.760 Have grooves on the face and other face blasts, milling, etc. 0:06:40.360 --> 0:06:43.760 It's going to preserve that launch window that players are 0:06:43.800 --> 0:06:46.760 looking for. But if you don't have the grooves or anything, 0:06:46.760 --> 0:06:48.680 the ball shoots straight up with no spin. It's like 0:06:48.680 --> 0:06:52.240 a top spin lib. Basically, there's no control over the ball, 0:06:52.279 --> 0:06:55.880 your distance is super inconsistent front back. But I think 0:06:55.920 --> 0:06:58.000 the primary role of all of those things on the 0:06:58.040 --> 0:07:01.760 face is just to kind of stabilize the ball flight 0:07:01.960 --> 0:07:04.240 as you get into different scenarios. I think one of 0:07:04.240 --> 0:07:06.599 the ways I like to represent it is your grooves, 0:07:06.640 --> 0:07:10.040 your face blast you're milling. That's kind of like MOI 0:07:10.080 --> 0:07:13.240 for your launch conditions to where you like on a driver, 0:07:13.360 --> 0:07:15.120 we design MOI in so if you hit it out 0:07:15.160 --> 0:07:17.120 on the toe, you're going to be able to preserve 0:07:17.200 --> 0:07:21.680 ball speed and generate a more optimal trajectory. But in wedges, 0:07:22.000 --> 0:07:25.160 as we add different elements of increased friction, we're adding 0:07:25.280 --> 0:07:28.320 MOI to the shot that you're hitting from the first 0:07:28.320 --> 0:07:30.080 cut of rough where you play in early in the 0:07:30.080 --> 0:07:32.160 morning with your buddies and you've got the do on 0:07:32.200 --> 0:07:35.120 the golf ball. We're just trying to normalize those launch 0:07:35.160 --> 0:07:36.480 conditions as much as possible. 0:07:36.720 --> 0:07:40.120 Marty, something you've told me is rarely do you have 0:07:40.160 --> 0:07:43.040 a shot that doesn't have something between the ball and 0:07:43.080 --> 0:07:44.960 the face. I mean, even from fairway if you're playing 0:07:45.280 --> 0:07:46.720 you know, like Jacob said, you're playing in the morning, 0:07:46.760 --> 0:07:48.160 or if you got it it's kind of a wet day, 0:07:48.200 --> 0:07:50.600 like there's going to be something that's going to get 0:07:50.640 --> 0:07:52.520 between the face of the club and the golf ball, 0:07:52.560 --> 0:07:53.440 even if you're in the fairway. 0:07:53.680 --> 0:07:56.240 Yeah, We've done some great high speed video at like 0:07:56.400 --> 0:07:59.760 thirty thousand frames a second where you think it's a 0:07:59.800 --> 0:08:03.560 perfectly clean lie and players are peaking up and the 0:08:04.080 --> 0:08:07.080 you know, the slightest amount of grass and debris and 0:08:07.120 --> 0:08:10.560 you can actually see the water dropless being squeezed out 0:08:10.560 --> 0:08:12.840 of the grass. Yeah, which is pretty incredible. 0:08:12.440 --> 0:08:16.160 Even like bone dry fairways. Something always something I think 0:08:16.200 --> 0:08:18.040 that's so wild. By the way, do we have a 0:08:18.160 --> 0:08:19.600 name for the area between the grooves? 0:08:19.640 --> 0:08:21.080 Can we? Should? We think of that? 0:08:21.280 --> 0:08:23.560 We call it like the land area. It's kind of 0:08:23.600 --> 0:08:26.960 what we refer to it internally. And I think looking 0:08:27.000 --> 0:08:30.160 at grooves are kind of like the macro level of 0:08:30.760 --> 0:08:33.120 face friction, and then you really get into like the 0:08:33.160 --> 0:08:36.400 micro level with the really small milling textures. But you 0:08:36.400 --> 0:08:38.880 can still see that with your eye. But then you 0:08:38.920 --> 0:08:41.679 go a step below that too, where you're face blasting. 0:08:41.679 --> 0:08:45.320 You're seeing all these tiny peaks and valleys and a 0:08:45.320 --> 0:08:48.000 lot of variety in the surface texture. And that's what 0:08:48.240 --> 0:08:51.160 really helps all those things working together. Is what really 0:08:51.200 --> 0:08:53.880 is going to drive that performance to have that constant friction. 0:08:54.600 --> 0:08:57.880 It's a lot like tires on a car, right, Like 0:08:58.000 --> 0:09:01.080 when it's dry out, you you don't can drive on 0:09:01.120 --> 0:09:03.199 ball tire. Yeah, you can drive on ball tires. A 0:09:03.280 --> 0:09:06.040 drag racer has they have no treads on the tire 0:09:06.280 --> 0:09:09.120 soon as it starts raining, especially in Arizona doesn't rain 0:09:09.200 --> 0:09:11.880 that much, and people drive. People always like, oh, people 0:09:11.880 --> 0:09:14.480 don't want to drive in Arizona. But you have so 0:09:14.600 --> 0:09:18.640 much oil, debris everything on the road. You need all 0:09:18.679 --> 0:09:21.599 of that technology in there, the treads and then the 0:09:22.160 --> 0:09:25.560 texture in between. Both of those things kind of peak 0:09:25.600 --> 0:09:28.320 the peak the friction. One fun way to do that 0:09:28.480 --> 0:09:31.520 test that Jacob was talking about, and it's great if 0:09:31.520 --> 0:09:34.199 you're a fitter listening to this, do this indoors. Okay, 0:09:34.800 --> 0:09:37.520 so indoor fitting. It's kind of hard to simulate the friction. 0:09:37.720 --> 0:09:40.160 The friction or the lies. Basically when we say friction 0:09:40.280 --> 0:09:41.920 is really the lies you get out on the course. 0:09:42.520 --> 0:09:45.240 Is to sprints the water, get a little spray bottle, 0:09:45.280 --> 0:09:48.199 sprints the ball with a little bit of water, and 0:09:48.559 --> 0:09:50.560 look out because you might get a launch angle you've 0:09:50.559 --> 0:09:52.880 never seen before in your hitting bay. And that's one 0:09:52.920 --> 0:09:57.280 way to showcase the technology of S one fifty nine 0:09:57.440 --> 0:10:00.280 R groove technology over maybe your game or wedge bring 0:10:00.320 --> 0:10:01.840 in there to evaluate, right Jae. 0:10:01.880 --> 0:10:02.560 Yeah, absolutely. 0:10:02.600 --> 0:10:05.880 I think that's the coolest part about that test that 0:10:05.920 --> 0:10:07.839 we've kind of developed over the last couple of years, 0:10:07.920 --> 0:10:11.840 is we want that fitter or just somebody who's on 0:10:11.880 --> 0:10:14.240 their own wanting to kind of test out some different wedges. 0:10:14.600 --> 0:10:16.640 We want them to be able to simulate as close 0:10:16.679 --> 0:10:18.559 to the conditions that they're going to see out on 0:10:18.600 --> 0:10:20.720 the golf course. So the spray bottle test is just 0:10:20.720 --> 0:10:23.439 a great way is not necessarily saying like hey, I'm 0:10:23.440 --> 0:10:25.920 gonna be playing water and pouring out raining, but it 0:10:26.000 --> 0:10:28.680 just simulates anything that's less than that perfect environment that 0:10:28.720 --> 0:10:30.640 you would get from a mat or something like that. 0:10:31.000 --> 0:10:32.760 Can you walk us through the grinds, because I know 0:10:32.800 --> 0:10:35.560 you've introduced some new grinds with one fi nine, Can 0:10:35.559 --> 0:10:38.080 you just walk us through the different grinds you have 0:10:38.200 --> 0:10:39.120 with wedges? Sure? 0:10:39.160 --> 0:10:42.000 So I think looking at the wedges, kind of looking 0:10:42.040 --> 0:10:44.640 at where we have the most options, and that's going 0:10:44.679 --> 0:10:46.120 to be in a lob wedges, so it typically will 0:10:46.120 --> 0:10:49.559 start there. So we have six different grinds for wide 0:10:49.600 --> 0:10:52.640 variety of players techniques, et cetera. The first grind that 0:10:53.320 --> 0:10:56.360 is our s grind, so that one is kind of 0:10:56.400 --> 0:10:59.040 the I wanna say, bread and butter because it works 0:10:59.040 --> 0:11:03.560 in so many different conditions of firmer turf, softer turf, 0:11:03.600 --> 0:11:06.640 et cetera. But it accommodates a wide variety of players 0:11:06.640 --> 0:11:08.360 too and how they like to hit shots. So it's 0:11:08.400 --> 0:11:09.880 got a little bit more bounce in the middle of 0:11:09.920 --> 0:11:13.000 the soul, which helps on more of the distance wedges 0:11:13.160 --> 0:11:15.280 and some of the more square face shots around the greens. 0:11:15.640 --> 0:11:17.760 But as you open it up around the greens, you 0:11:17.800 --> 0:11:20.000 get a little bit of trail edge relief. Okay, the 0:11:20.040 --> 0:11:21.880 trail edge is basically like you look at the bottom 0:11:21.920 --> 0:11:23.640 of the golf club and usually you can kind of 0:11:23.640 --> 0:11:25.680 see like a little ridge where the soul kind of 0:11:26.000 --> 0:11:29.760 changes direction. So the trail edge is basically anything that's 0:11:29.800 --> 0:11:33.839 behind that little break point in the back across our line. 0:11:33.880 --> 0:11:37.880 There's a varying amounts of relief in that section depending 0:11:37.920 --> 0:11:39.880 on what the player is looking to do. So there 0:11:39.920 --> 0:11:42.240 is a bit of that trail edge relief on that soul, 0:11:42.440 --> 0:11:44.360 and it gives a player some flexibility to open the 0:11:44.400 --> 0:11:46.719 face and manipulate a little bit and still be able 0:11:46.800 --> 0:11:47.439 to generate the. 0:11:47.360 --> 0:11:50.720 Height that they're looking for around the greens. So that's 0:11:51.160 --> 0:11:52.920 the initial grind, and then if you can kind of 0:11:52.960 --> 0:11:54.240 just kind of walk us through some of the other 0:11:54.280 --> 0:11:56.440 ones that are available, if you will, just because again, 0:11:56.480 --> 0:11:59.400 I think what's nice about this episode is someone listening 0:11:59.400 --> 0:12:02.240 and trying to underderstand what the wedges look like and 0:12:02.240 --> 0:12:04.400 how many options there are, to just get a little 0:12:04.400 --> 0:12:06.160 bit more of a definition of what everything is. 0:12:06.240 --> 0:12:08.160 Yeah, sure, so I think the I'll go ahead and 0:12:08.240 --> 0:12:10.160 go to one of our new grinds next to h grind, 0:12:10.240 --> 0:12:12.440 So that one's inspired by a lot of the work 0:12:12.440 --> 0:12:14.319 that we've done out on tour with our players, and 0:12:14.360 --> 0:12:16.720 for a long time we've had different options through ping works, 0:12:16.840 --> 0:12:18.760 the most popular being the half Moon grind. 0:12:18.800 --> 0:12:20.600 So what that grind. 0:12:20.280 --> 0:12:23.199 Does is it relieves material kind of in the heel 0:12:23.360 --> 0:12:26.240 to s actually the club and steepens the trail edge 0:12:26.240 --> 0:12:28.560 relief as well. So what that does is that gives 0:12:28.600 --> 0:12:31.439 the player some versatility to open the face keep the 0:12:31.520 --> 0:12:33.679 lead edge nice and tight to the turf. Okay, I'm 0:12:33.679 --> 0:12:35.160 sure Marty's used variations in. 0:12:35.120 --> 0:12:37.559 That that like lay in pretty flat, like if you're 0:12:37.559 --> 0:12:39.880 opening it up. Is it pretty flat on the ground. 0:12:40.040 --> 0:12:42.800 Yeah, Yeah, it's I think if you're a golfer that 0:12:42.840 --> 0:12:45.040 goes out to retail and you put on the carpet, 0:12:45.280 --> 0:12:47.200 you know, and you rotate it open, you're like, Oh, 0:12:47.240 --> 0:12:48.920 if it's me and you, we want to be able 0:12:48.920 --> 0:12:52.160 to hit those higher shots off of firmer turf. It's like, 0:12:52.440 --> 0:12:54.440 you don't want that lead edge to rise too much. 0:12:54.480 --> 0:12:56.360 You don't want to stay perfectly leveled to the ground 0:12:56.360 --> 0:12:59.680 and get knife eeds rest of things. Yeah, but you 0:12:59.720 --> 0:13:01.959 want to to kind of stay low with that. How 0:13:02.040 --> 0:13:05.040 you open the face and orient the handle right. 0:13:04.880 --> 0:13:05.520 Yeah, for sure. 0:13:05.960 --> 0:13:08.719 So that kind of is a great lead in to 0:13:08.840 --> 0:13:11.880 the the next new grind, the Bee Grind. So the 0:13:11.920 --> 0:13:14.360 Bee Grind also inspired by some work we've done out 0:13:14.360 --> 0:13:14.720 on tour. 0:13:15.240 --> 0:13:15.880 This is one that. 0:13:15.840 --> 0:13:19.600 Works really well for players that around the greens prefer 0:13:19.679 --> 0:13:22.959 to hit shots with the more square face, slightly open face, okay, 0:13:23.160 --> 0:13:25.280 and they kind of have a more neutral technique, I 0:13:25.400 --> 0:13:28.720 like to say, a little bit more powered by body rotation, 0:13:29.080 --> 0:13:31.440 not as dynamic with their wrists and stuff. But the 0:13:31.440 --> 0:13:34.400 Bee Grind has a wider, flatter soul, so it actually 0:13:34.440 --> 0:13:37.079 has the lowest bounce angle of any club in the line, 0:13:37.120 --> 0:13:40.120 which allows it to sit super low on square face shots, 0:13:41.160 --> 0:13:43.360 but it has the forgiveness through the turf because it's a. 0:13:43.280 --> 0:13:44.120 Really wide soul. 0:13:45.160 --> 0:13:48.720 So Chuck Cook, one of our brand ambassadors, great player, 0:13:49.160 --> 0:13:51.240 that's a club that's worked really well for him in 0:13:51.280 --> 0:13:52.880 the past couple of days as we've been doing some 0:13:52.880 --> 0:13:55.880 different testing, because like I said, he he's a pretty 0:13:55.920 --> 0:13:58.960 neutral chipper. He's not being really dynamic with his hands 0:13:59.000 --> 0:14:00.920 and how he delivers a club, so he's able to 0:14:00.960 --> 0:14:03.559 generate kind of height and spin with that configuration and 0:14:03.559 --> 0:14:06.240 it works really well for his more neutral shallow technique. 0:14:06.440 --> 0:14:10.520 So be wide but low angle correct exactly. That's kind 0:14:10.559 --> 0:14:12.880 of the kicker on the on the B yeah for sure. Okay, 0:14:13.480 --> 0:14:16.920 And in preceeded by that, we talked about the H 0:14:17.000 --> 0:14:20.160 grind H for half moon, Yes, right, so that's where 0:14:20.160 --> 0:14:22.600 you got all that relief. For those listening, you can 0:14:22.680 --> 0:14:26.280 just imagine us taking the grind like our works grind 0:14:26.280 --> 0:14:29.240 half moon grind and peeling off material from the heel 0:14:29.280 --> 0:14:31.480 and toe like that half moon shape, and then we 0:14:31.560 --> 0:14:32.360 have the W. 0:14:32.800 --> 0:14:37.000 Yeah, the W is a great grind for somebody like 0:14:37.040 --> 0:14:39.880 yourself who won, they might take either larger divits, or 0:14:39.960 --> 0:14:41.960 they play in the northeast where it's a little bit 0:14:42.040 --> 0:14:43.840 softer turf, maybe a little bit wetter. 0:14:44.520 --> 0:14:45.880 I mean, you're divid shaming me, but it can go 0:14:45.880 --> 0:14:47.400 ahead of teah, that's all right, We'll roll with it. 0:14:47.400 --> 0:14:47.800 I'll take it. 0:14:48.160 --> 0:14:50.600 So the W grind we actually do in fifty four 0:14:50.640 --> 0:14:54.320 through sixty, okay, And I really like players using the 0:14:54.440 --> 0:14:56.520 W in their fifty four fifty six because it gives 0:14:56.560 --> 0:14:58.840 them a higher bounce option that they can have, make sense, 0:14:58.840 --> 0:15:00.920 And it also works really well that player uses that 0:15:00.920 --> 0:15:02.920 club to hit a lot of their distance wedges, so 0:15:03.360 --> 0:15:06.040 kind of that three quarter to more full swing. It's 0:15:06.120 --> 0:15:08.880 really shallow through the turf on those shots, which helps 0:15:09.040 --> 0:15:11.120 generate a little bit of that flatter ball flight that 0:15:11.200 --> 0:15:14.480 great players look for. And it also works really well 0:15:14.520 --> 0:15:17.600 too for players who around the greens kind of like 0:15:17.680 --> 0:15:19.680 to move the ball back in their stance, lean the 0:15:19.720 --> 0:15:22.040 handle a little bit more, because as you lean the 0:15:22.080 --> 0:15:26.080 handle that too much. So as you lean that speaking 0:15:26.120 --> 0:15:28.560 of my soul, right, yeah, one more step over, a 0:15:28.560 --> 0:15:30.120 little more shaft ling, a little more. 0:15:31.760 --> 0:15:33.160 Back foot yeah yeah. 0:15:33.200 --> 0:15:36.400 So what I think a great thing to understand is basically, 0:15:36.440 --> 0:15:39.720 for every degree that you move your hands forward, you're 0:15:39.760 --> 0:15:40.880 removing a degree. 0:15:40.560 --> 0:15:42.440 Of bounce off the soul. Okay, makes sense. 0:15:42.560 --> 0:15:46.040 So if you're playing your web shots kind of middle 0:15:46.080 --> 0:15:49.000 to back in your stants to effectively make contact with 0:15:49.040 --> 0:15:51.040 the golf ball, you have to deal off the club 0:15:51.720 --> 0:15:54.200 to get it in the right spot. So as you're 0:15:54.240 --> 0:15:56.360 doing that, you need to have more security on the 0:15:56.360 --> 0:15:59.600 bottom of that golf club. So the W has the 0:15:59.680 --> 0:16:02.480 highest bounce angle, it's got a lot of wet and 0:16:02.560 --> 0:16:04.560 it's also got a lot of camber. So camber is 0:16:04.600 --> 0:16:07.400 basically the curvature from the lead edge to the bottom 0:16:07.440 --> 0:16:09.960 of the club. So there's a lot of volume of 0:16:10.040 --> 0:16:12.240 soul kind of below that lead edge that prevents it 0:16:12.280 --> 0:16:14.440 from getting really deep into the turf. 0:16:14.520 --> 0:16:16.520 So, I mean, Marty, this is a lot of information. 0:16:16.560 --> 0:16:18.320 I mean, you're talking about grinds and it can get 0:16:18.360 --> 0:16:20.280 pretty it can get pretty in depth obviously. I mean 0:16:20.320 --> 0:16:24.280 the explanations are awesome. I mean they can get pretty Golfye. 0:16:24.840 --> 0:16:27.720 What I find amazing about paying and what you guys 0:16:27.720 --> 0:16:30.520 have done is you've tried to simplify this information, not 0:16:30.600 --> 0:16:33.280 in terms of like sending out a press release or 0:16:33.680 --> 0:16:36.280 trying to you know, get like talking points, literally doing 0:16:36.320 --> 0:16:38.640 it with technology, and I mean there's an app now 0:16:38.960 --> 0:16:42.680 that's out that that everyday golfers can use to try 0:16:42.680 --> 0:16:45.440 to understand what grind and what wedge is going to 0:16:45.480 --> 0:16:46.440 make the most sense for them. 0:16:46.640 --> 0:16:48.880 Yeah, it's awesome. This app we made, Shane is to 0:16:49.000 --> 0:16:51.560 take you know, we expanded our number of grinds so 0:16:51.720 --> 0:16:55.720 to a lot of golfers. They're already paralyzed by understanding grinds. 0:16:55.760 --> 0:16:58.400 What is bounce? What is angle? You guys have all 0:16:58.440 --> 0:17:00.680 these acronyms for your grinds. Which one should be for me? 0:17:00.760 --> 0:17:04.040 So we tried to solve that. So you answer a 0:17:04.119 --> 0:17:09.240 series of questions and these questions are basically not joking. 0:17:09.280 --> 0:17:12.480 They're kind of like decoding how Jacob works with our. 0:17:12.359 --> 0:17:13.639 Tour agree with you. 0:17:13.720 --> 0:17:16.280 So we took the process flow that Jacob used with 0:17:16.359 --> 0:17:19.560 our tour players and then the everyday golfer walk them 0:17:19.560 --> 0:17:21.600 through their technique. Jacob talked about do you play the 0:17:21.640 --> 0:17:23.880 ball back to play the ball forward? If you play 0:17:23.920 --> 0:17:26.960 the ball back, you're most likely to have more handle lean. 0:17:27.040 --> 0:17:29.760 As you lean, the handles get shaffling, you're gonna take 0:17:29.800 --> 0:17:33.879 bounce off. You'll probably be better towards our w grind, 0:17:34.000 --> 0:17:36.399 maybe our B grind, things of that nature. So this 0:17:36.640 --> 0:17:40.600 app you just answer a series of questions. Super not 0:17:40.680 --> 0:17:44.200