WEBVTT - Snapchat's High-Stakes Clash With Its Neighbors on Venice Beach

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<v Speaker 1>Way down. So walking around Venice, the beach town in

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<v Speaker 1>Los Angeles, not the tourist destination in Italy, you see

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<v Speaker 1>the most eclectic mix of people. About twenty years ago

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<v Speaker 1>you could actually have parrots and snakes on you and

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<v Speaker 1>take photos and that sort of change. They didn't want

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<v Speaker 1>a lot of wildlife on the borderwalk. But now you

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<v Speaker 1>have tattoo artists, you have Hanna tattoo, t shirt sales people, psychics,

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<v Speaker 1>palm readers, dancers, you have. That's decent Moore, his essential

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<v Speaker 1>character for today. He's lived in Venice for more than

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<v Speaker 1>twenty years now. It's a normality and that's part of

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<v Speaker 1>the culture here. And they're all over from the you know,

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<v Speaker 1>all different parts of the world. You know, musicians that

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<v Speaker 1>want to get a break. Yeah, Janis Joplin walking on

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<v Speaker 1>the streets, Jim Morrison doing poetry back in the day.

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<v Speaker 1>I mean, you have that creative spirit and you don't

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<v Speaker 1>know who you're standing next to that could be the

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<v Speaker 1>next rock star. But lately new elements have joined this quirky,

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<v Speaker 1>vibrant mix. So this is now Snapchat. The white building

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<v Speaker 1>across Snapchat. This blue building right here is Snapchat that

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<v Speaker 1>used to be an apartment complex for Ages. I've drove

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<v Speaker 1>by last night and there were you haul moving bands

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<v Speaker 1>moving residents out of these apartments. So this literally has

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<v Speaker 1>happened within the last month. That's Jason talking with Jim Rob,

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<v Speaker 1>another concern resident of Venice. Jim's lived here for even

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<v Speaker 1>longer than Jason has. Since. You see corporate badges, clip

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<v Speaker 1>to belt loops, private security guards patrolling public sidewalks, homes

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<v Speaker 1>and offices that changed hands recently to a single owner

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<v Speaker 1>that always keeps the blinds closed to keep their work

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<v Speaker 1>a mystery. Some locals are terrified that their quirky, bohemian

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<v Speaker 1>paradise is turning into the sterile corporate campus a beachfront

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<v Speaker 1>office park for snap app, which is a parent company

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<v Speaker 1>of the social media app Snapchat. And Jason and Jim

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<v Speaker 1>were concerned enough to invite us to l A to

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<v Speaker 1>see what's going on. Hi, I'm Sarah Fryar and I'm

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<v Speaker 1>aki Ito, And this week on Decrypted, we're taking you

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<v Speaker 1>to the historic beach town where snap is rapidly expanding.

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<v Speaker 1>You'll hear from residents, business owners, politician, and this being

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<v Speaker 1>southern California, maybe even a celebrity or two. Yeah. All

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<v Speaker 1>these people who are mad, sad, anxious for a variety

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<v Speaker 1>of reasons we'll get into today. And people in Venice

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<v Speaker 1>worry it's just about to get a whole lot worse

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<v Speaker 1>with Snaps. I p o plan for March that's going

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<v Speaker 1>to make a lot of money for its young employees.

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<v Speaker 1>So what is Snap's obligation to this beach town and

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<v Speaker 1>what can they do to try to fix this paranoia

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<v Speaker 1>and mistrust with their neighbors. Stay with us to find now. So, Sarah,

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<v Speaker 1>you and I visited Venice Southern Week. It was a

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<v Speaker 1>gorgeous day. I was sweating in this long sleeve shirt

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<v Speaker 1>I'd worn from San Francisco. And what struck me as

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<v Speaker 1>we walked around with Jason and Jim was it's not

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<v Speaker 1>like we're talking about this gigantic building going up. It's

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<v Speaker 1>really different from what we see here in Silicon Valley.

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<v Speaker 1>Like Google has this whole campus in Mountain View, where

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<v Speaker 1>Twitter has their headquarters in the skyscraper in mid market

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<v Speaker 1>San Francisco. This is a bunch of tiny buildings, in

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<v Speaker 1>some cases just one or two floors, scattered all around

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<v Speaker 1>the most touristy and residential parts of town, right on

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<v Speaker 1>the beach in many cases, and these buildings aren't labeled

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<v Speaker 1>with the Snapchat logo that yellow and white ghosts we've

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<v Speaker 1>all scene, or even the company's name. As a tourist

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<v Speaker 1>visiting Venice, you might not even know that Snap was

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<v Speaker 1>there unless you knew what you were looking for. Like

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<v Speaker 1>the presidents of security guards up front wearing park ranger hats,

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<v Speaker 1>and the vans that are shuttling their workers to and

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<v Speaker 1>from snaps various buildings, and the fact that they're blinds

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<v Speaker 1>are all drawn when this gorgeous beaches right in front

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<v Speaker 1>of them. Snap is known for its secrecy, but a

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<v Speaker 1>lot of residents don't know what they do and don't

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<v Speaker 1>know how to feel about them, and the lack of

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<v Speaker 1>transparency everywhere just made it to the point where it's like,

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<v Speaker 1>all right, if we want to find transparency, let's at

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<v Speaker 1>least speak to the people in the community. Let's hear

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<v Speaker 1>their voices, and then let's do our investigation and see

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<v Speaker 1>what's actually going on with the zoning, going on, with

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<v Speaker 1>the real estate going on with it all, because there's

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<v Speaker 1>a lot of opinion, there's a lot of rumors, but

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<v Speaker 1>actually to uncover and see what they're doing and what's going. Yeah,

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<v Speaker 1>the destic time and we're Jason was Paris Hilton's manager

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<v Speaker 1>for ten years, and now he represents people who are

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<v Speaker 1>professional video game players, which, by the way, is a

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<v Speaker 1>totally fascinating world of its own and something we're going

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<v Speaker 1>to feature on this podcast in the very near future. Anyway,

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<v Speaker 1>that's all to say, Jason is not your typical local

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<v Speaker 1>community activists. He said, he's just kind of stumbled into

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<v Speaker 1>all this about a couple of months ago when he

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<v Speaker 1>saw Evan Spiegel, who's the CEO of Snap, on the

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<v Speaker 1>roof of the art gallery next to his office. Jason

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<v Speaker 1>worried that if Snap was buying that art gallery, his

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<v Speaker 1>office might be next. So that's where you saw Evan

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<v Speaker 1>walking up there on the roof here, Yeah, he was

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<v Speaker 1>up on the roof there. How did you tell with him?

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<v Speaker 1>You can see where's jeans, white shoes, white shirt, and

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<v Speaker 1>he looks like Evan Spiegel. You pretty much so has

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<v Speaker 1>like if you brand yourself, I mean, Zucker Works got

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<v Speaker 1>a hoodie. Evan's got his white shoes and white shirt

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<v Speaker 1>and you know they all kind of jobs had his turtlenecks,

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<v Speaker 1>so you kind of know what they look like. But

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<v Speaker 1>maybe Evan Spiegel, just like Art, Jason and his fellow

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<v Speaker 1>residence are not a sense sure what SNAP owns, but

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<v Speaker 1>they're trying to connect the dots like d I Y detectives.

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<v Speaker 1>On their walks around the city. They're noting where snaps

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<v Speaker 1>fans are parked and SNAP security guards are placed, and

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<v Speaker 1>they're digging through the city property records to see if

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<v Speaker 1>they can find hints of what SNAP owns. Here's Jason

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<v Speaker 1>talking to a local business owner, Patrick Liberty, who we

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<v Speaker 1>ran into on the Venice boardwalk. Well, they owned Gingerbreight Court.

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<v Speaker 1>Now they own it. Yeah, they bought it from Yeah,

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<v Speaker 1>and they're slowly going to take everybody out. So the

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<v Speaker 1>back has already been leased. You sure they bought it, Yeah,

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<v Speaker 1>they bought it. Who told you that it's under the zoning?

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<v Speaker 1>The addresses match other addresses, nobody does, and they and

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<v Speaker 1>they bought and they bought it when the Snap was

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<v Speaker 1>open back in the day. So it's probably one of

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<v Speaker 1>the first purchases that they did with anybody knowing. Nobody

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<v Speaker 1>knew that. I heard that they were behind this and

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<v Speaker 1>they building the building. They are and they found out

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<v Speaker 1>and that kind of threw a Crowbar. We're going to

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<v Speaker 1>go speak with Martha Cherish, who's the one that kind

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<v Speaker 1>of spearheaded to stop. It's that, I guess they The

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<v Speaker 1>Gingerbread Court they're talking about here is one of the

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<v Speaker 1>most famous buildings in town. It's right on the boardwalk,

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<v Speaker 1>this brick structure, originally owned by Charlie Chaplin. It's got

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<v Speaker 1>a short alleyway lined by small shops. Jason and Jim

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<v Speaker 1>showed us a print out of a spreadsheet and a

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<v Speaker 1>map they've compiled with twenty buildings that they think are

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<v Speaker 1>currently owned released by the company. We ran this list

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<v Speaker 1>by a person familiar with SNAPS real estate holdings, who

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<v Speaker 1>told us it contained several errors, but that person did

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<v Speaker 1>confirm that Jason was right about the ginger By Court,

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<v Speaker 1>at least the part that's office space. As we're walking

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<v Speaker 1>down the boardwalk, we talked to some artists around the

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<v Speaker 1>same age as SNAPS employees. They sleep on the beach,

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<v Speaker 1>they paint on scrap wood, They sell their art on

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<v Speaker 1>the boardwalk right in front of SNAPS offices. But they

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<v Speaker 1>said the employees never stopped to buy their art or

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<v Speaker 1>even taking interest. They said that they don't even say Hi.

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<v Speaker 1>Patrick Liberty. That business owner who we met earlier told

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<v Speaker 1>a similar story. He runs Venice Liberty, a T shirt

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<v Speaker 1>shop on the boardwalk, and he lost his parking spot

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<v Speaker 1>when Snap occupied some space nearby. He's tried over and

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<v Speaker 1>over to get them to make an exception, at least

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<v Speaker 1>for a long time resident. I wrote him a letter,

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<v Speaker 1>gave a T shirt. So I go up there. You

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<v Speaker 1>can't even ring the buzzer up at sixty four marketing

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<v Speaker 1>men without two guards on either side of you think,

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<v Speaker 1>and I help you. And I said, well, I got

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<v Speaker 1>this letter, and I want to I could never get pasted.

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<v Speaker 1>The first time I gave it to security guard because

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<v Speaker 1>that's all I could get past. And the second time

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<v Speaker 1>I come back with another letter, you know, and even more.

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<v Speaker 1>And by the third letter in the T shirt, I'm going, hey,

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<v Speaker 1>look man, you know it's just a parking spot. You

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<v Speaker 1>know you've got lots of them. I live here, and

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<v Speaker 1>you know you came and took it, took it away

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<v Speaker 1>from his beat. You know, I got mad at her.

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<v Speaker 1>I could never The only person I ever solways the

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<v Speaker 1>security guard, these guys walking around in khakis. That's as

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<v Speaker 1>far as I ever got. You cannot email and you

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<v Speaker 1>can't call him, you can't see them. Patrick said that

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<v Speaker 1>since Snap moved into the area, sales at his T

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<v Speaker 1>shirt shop haven't grown enough to offset the increase in rent.

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<v Speaker 1>We met up with another guy who got priced out

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<v Speaker 1>of his storefront altogether. His name Cesario Montano and goes

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<v Speaker 1>by the nickname Block. Snapchat just bought this whole street up.

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<v Speaker 1>So like my shop was right in that red building,

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<v Speaker 1>that's an historical building. But the rent is going crazy

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<v Speaker 1>around here. You know, Block closed down his own shop

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<v Speaker 1>about a year ago. According to the real estate brokerage

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<v Speaker 1>c b r E, asking rents for off space in

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<v Speaker 1>Venice have more than doubled just over the last three years.

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<v Speaker 1>You know, Snaps bringing in this over abundance of wealth.

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<v Speaker 1>Nobody could compete with billion dollars. How much money did

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<v Speaker 1>they make? How much they're worth? Billions? Right, so they

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<v Speaker 1>got a few money, they're coming over a few. Here's

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<v Speaker 1>three million. Get out. I don't care. I want it,

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<v Speaker 1>I want the street, I want it, I want silicone beach.

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<v Speaker 1>The funny thing was, as we were talking to Block,

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<v Speaker 1>he saw one of his old friends and called her over.

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<v Speaker 1>She had just been hired by Snapped, improved the company's

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<v Speaker 1>relationship with the community. But on top of being media shy,

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<v Speaker 1>Snap is in what's known as a quiet period ahead

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<v Speaker 1>of its March i p O, which means it's not

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<v Speaker 1>supposed to be publicly commenting on its business. Once Block's

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<v Speaker 1>friend figured out who we were, she excused herself and

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<v Speaker 1>walked away, saying she couldn't talk to the press. And

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<v Speaker 1>by the way, this i p O is going to

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<v Speaker 1>bring even more money into the community. To Evans, Spiegel

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<v Speaker 1>alone may make more than five hundred million dollars just

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<v Speaker 1>from the i p O, and the early employees and

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<v Speaker 1>executives of the company will soon finally be able to

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<v Speaker 1>cash out on their stakes. As we just heard, Block

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<v Speaker 1>is suspicious of all this money. But it's not like

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<v Speaker 1>he's not used to hanging out with rich people. He's

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<v Speaker 1>a photographer and works a lot with the music industry.

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<v Speaker 1>And you just kind of gradually mentioned to us at

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<v Speaker 1>one point that he was hanging out with Brihanna at

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<v Speaker 1>a Grammy's after party the night before. In Venice, people

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<v Speaker 1>are proud of their local stars. They'll say, that's where

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<v Speaker 1>Robert Downey Jr. Has a house, That's where Arnold Schwarzenegger

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<v Speaker 1>used to work out. But there's something about these tech

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<v Speaker 1>guys that rubs them the wrong way. They don't want

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<v Speaker 1>to talk to you in the local bars anymore. They

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<v Speaker 1>don't really associate with you if you're not if you

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<v Speaker 1>don't have tech vocabulary, they don't. They're like, you're a local,

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<v Speaker 1>You're look at the way I addressed you know, I'm

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<v Speaker 1>from around here. They have nothing to say to me.

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<v Speaker 1>They're like, I have nothing in common with you. I'm

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<v Speaker 1>here to do my tech job. And that's kind of

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<v Speaker 1>the attitude. Our next stop on our Whirlwind tour was

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<v Speaker 1>a spiritual community center run by the actor Andrew Keegan.

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<v Speaker 1>If you need a visual, this is the guy who

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<v Speaker 1>played Joey, the antagonists in the film Ten Things I

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<v Speaker 1>Hate About You. There's obviously so many different issues going

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<v Speaker 1>on in our community, and again, my focus here in

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<v Speaker 1>this space is really bringing community members together that are

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<v Speaker 1>the ones that are like us in the middle of

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<v Speaker 1>all of this, and we really would love to see them,

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<v Speaker 1>you know, put some of their resources and really that

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<v Speaker 1>integration idea of involving their employees and getting to know

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<v Speaker 1>community members, you know, um, not just walking by them

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<v Speaker 1>half in jest. He also had one last tidbit of advice.

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<v Speaker 1>Snapchat just needs to throw us a big party. That's

0:12:52.320 --> 0:12:56.520
<v Speaker 1>the solution, I think from this sponsor a big party,

0:12:56.840 --> 0:12:59.680
<v Speaker 1>I can understand the sentiment. I mean, I remember as

0:12:59.720 --> 0:13:01.880
<v Speaker 1>a kid it going to Venice with my family and

0:13:01.920 --> 0:13:04.319
<v Speaker 1>seeing all the culture and the skateboarding and the art,

0:13:04.880 --> 0:13:07.839
<v Speaker 1>getting lost in the crowd rollerblading. Yeah, this was my

0:13:08.000 --> 0:13:11.160
<v Speaker 1>first time in Venice, but I was completely swept up

0:13:11.160 --> 0:13:14.560
<v Speaker 1>by its charm to The tallest building we saw was

0:13:14.600 --> 0:13:18.520
<v Speaker 1>maybe four stories high. The beachfront was lined with mom

0:13:18.520 --> 0:13:22.440
<v Speaker 1>and pop stores, not a single brand like Starbucks on

0:13:22.480 --> 0:13:25.640
<v Speaker 1>the boardwalk, more than a couple of whips of pot.

0:13:25.760 --> 0:13:29.800
<v Speaker 1>There's something really sentimental about Venice. And then here comes

0:13:29.880 --> 0:13:32.480
<v Speaker 1>this red hot startup making an app that a lot

0:13:32.559 --> 0:13:36.240
<v Speaker 1>of the residents don't use and don't understand, buying up

0:13:36.320 --> 0:13:39.680
<v Speaker 1>or leasing what seems like everything that becomes available. Run

0:13:39.679 --> 0:13:42.640
<v Speaker 1>by this twenty six year old rich guy. It's pretty

0:13:42.679 --> 0:13:45.280
<v Speaker 1>symbolic of this clash of history with a new hot thing,

0:13:45.559 --> 0:13:50.840
<v Speaker 1>which is ironic because presumably it's exactly this renegade artist,

0:13:51.080 --> 0:13:56.679
<v Speaker 1>independent skateboarding hip culture that Venice has preserved that attracted

0:13:56.679 --> 0:13:59.800
<v Speaker 1>Evan Spiegel to Venice in the first place. He went

0:13:59.840 --> 0:14:03.439
<v Speaker 1>to college at Stanford, right in the heart of Silicon Valley,

0:14:03.520 --> 0:14:06.920
<v Speaker 1>and yet he left all those sprawling corporate campuses in

0:14:07.080 --> 0:14:10.360
<v Speaker 1>VC firms for Venice, where he's had to buy and

0:14:10.520 --> 0:14:14.920
<v Speaker 1>least these tiny buildings piecemeal. Evan Spegel even talked about

0:14:14.960 --> 0:14:17.319
<v Speaker 1>it in a video of the company made for investors

0:14:17.320 --> 0:14:19.320
<v Speaker 1>for the I p O. It was filmed in the

0:14:19.360 --> 0:14:22.040
<v Speaker 1>Blue House on the Boardwalk, right where the company got

0:14:22.080 --> 0:14:25.680
<v Speaker 1>its first office. He and co founder and CTO Bobby

0:14:25.760 --> 0:14:29.880
<v Speaker 1>Murphy exude pride and nostalgia for those early days when

0:14:29.880 --> 0:14:33.880
<v Speaker 1>they first decided on Venice. I can remember when we

0:14:33.960 --> 0:14:36.600
<v Speaker 1>first got this building as our office. There were eight

0:14:36.640 --> 0:14:38.600
<v Speaker 1>of us, and you know, our dream had always been

0:14:38.640 --> 0:14:40.760
<v Speaker 1>to have an office on the beach. You right here,

0:14:40.960 --> 0:14:42.160
<v Speaker 1>you know, there used to be a table, and this

0:14:42.200 --> 0:14:44.440
<v Speaker 1>is where we built stories and where we planned the

0:14:44.480 --> 0:14:47.800
<v Speaker 1>evolution of the product that the world has experienced in

0:14:47.840 --> 0:14:50.200
<v Speaker 1>the last few years. It's pretty surreal being here. I mean,

0:14:50.280 --> 0:14:53.080
<v Speaker 1>I can distinctly remember that the first day that myself, Evan,

0:14:53.800 --> 0:14:55.760
<v Speaker 1>David and Daniel came here to check out this place,

0:14:55.800 --> 0:14:57.800
<v Speaker 1>and we thought it was pretty big for what we

0:14:57.840 --> 0:14:59.960
<v Speaker 1>needed at the time. I think within just a few

0:15:00.000 --> 0:15:01.680
<v Speaker 1>of months he filled this place of the brand of

0:15:01.680 --> 0:15:05.040
<v Speaker 1>about people. There's just a really, really exciting time that

0:15:05.080 --> 0:15:07.280
<v Speaker 1>was the period of this company. To be fair to Snap,

0:15:07.360 --> 0:15:10.600
<v Speaker 1>they're not the first to spark change in Venice. It's

0:15:10.600 --> 0:15:14.120
<v Speaker 1>been a long time coming. Google came even before Snap,

0:15:14.160 --> 0:15:17.000
<v Speaker 1>taking up two blocks of buildings maybe a ten minute

0:15:17.000 --> 0:15:20.360
<v Speaker 1>walk inland from the beach, and there's Abbot Kenney Boulevard

0:15:20.440 --> 0:15:23.160
<v Speaker 1>which has all these fancy shops and restaurants on it.

0:15:23.760 --> 0:15:26.160
<v Speaker 1>This is what Lulio told me. He works for real

0:15:26.280 --> 0:15:30.480
<v Speaker 1>estate brokerage in Venice. Um, so Snap's not new, you know,

0:15:30.600 --> 0:15:33.640
<v Speaker 1>they're just here with Google replacing some things that were

0:15:33.680 --> 0:15:39.680
<v Speaker 1>here before. Um, it's just that. Um, the the people

0:15:39.680 --> 0:15:43.000
<v Speaker 1>who seem to have an issue with what's going on

0:15:43.080 --> 0:15:48.000
<v Speaker 1>with prices increasing on real estate, prices increasing for rent,

0:15:48.520 --> 0:15:53.000
<v Speaker 1>the lack of commercial vacancy space to put a office

0:15:53.160 --> 0:15:58.480
<v Speaker 1>or a restaurant or retail space. You know those folks. UM,

0:15:58.600 --> 0:16:00.640
<v Speaker 1>I don't think anything would ever make those folks happy.

0:16:02.560 --> 0:16:06.160
<v Speaker 1>As Snap rapidly added more employees, it could have looked

0:16:06.160 --> 0:16:09.320
<v Speaker 1>to other beach towns in l A. There's Santa Monica,

0:16:09.360 --> 0:16:12.480
<v Speaker 1>on one side, which is way built up, and there's

0:16:12.560 --> 0:16:16.600
<v Speaker 1>Playa del Rey where Google and Yahoo have campuses. There's

0:16:16.720 --> 0:16:20.320
<v Speaker 1>tons of office space there too. Yeah, those areas welcome

0:16:20.400 --> 0:16:23.600
<v Speaker 1>tech companies with open arms. And I really think of

0:16:23.640 --> 0:16:26.360
<v Speaker 1>any other town and city desperate to attract jobs in

0:16:26.400 --> 0:16:29.840
<v Speaker 1>the face of a changing economy. That's something that Mark

0:16:29.960 --> 0:16:33.080
<v Speaker 1>Ravick talked about when Jason and Jim took us to

0:16:33.120 --> 0:16:36.200
<v Speaker 1>go meet him in a cafe. Mark is running for

0:16:36.240 --> 0:16:39.560
<v Speaker 1>a seat on the Los Angeles City Council to represent

0:16:39.680 --> 0:16:44.000
<v Speaker 1>Venice and its surrounding neighborhoods. The clash between local residents

0:16:44.000 --> 0:16:47.040
<v Speaker 1>and Snap has become a key issue in the race.

0:16:47.680 --> 0:16:52.760
<v Speaker 1>The primary takes place on March seven. My sense is

0:16:52.840 --> 0:16:56.320
<v Speaker 1>that they are simply an add on to the UM

0:16:56.600 --> 0:17:01.120
<v Speaker 1>direction that at the Venice and this entire coastal area

0:17:01.600 --> 0:17:04.479
<v Speaker 1>stretching all the way, oddly, stretching all the way from

0:17:04.520 --> 0:17:08.920
<v Speaker 1>Santa Monica down to Elsa Gundo, in this marriage of

0:17:10.040 --> 0:17:17.480
<v Speaker 1>Internet marketing and and and in film and TV content UM.

0:17:17.680 --> 0:17:21.280
<v Speaker 1>And it's really for me exciting to see. And I

0:17:21.400 --> 0:17:26.960
<v Speaker 1>don't see a downside UM at all, because one of

0:17:26.960 --> 0:17:29.000
<v Speaker 1>the things comes when comes with it is a lot

0:17:29.080 --> 0:17:33.320
<v Speaker 1>of discretionary dollars on behalf of those employees, and they're

0:17:33.480 --> 0:17:37.800
<v Speaker 1>spending it to boost the economy in really remarkable way.

0:17:38.240 --> 0:17:41.879
<v Speaker 1>This was not what Jason wanted to hear. He showed

0:17:41.880 --> 0:17:44.760
<v Speaker 1>Mark that map of all the places you think snap

0:17:44.800 --> 0:17:48.600
<v Speaker 1>owns or is trying to lease. Mark countered that those

0:17:48.600 --> 0:17:53.080
<v Speaker 1>twenty or so properties are infinitesimal compared to the total

0:17:53.200 --> 0:17:56.600
<v Speaker 1>real estate in Venice. And that's when things got heated.

0:17:57.280 --> 0:17:58.719
<v Speaker 1>It's all right for you to have an office there,

0:17:58.800 --> 0:18:00.480
<v Speaker 1>but not all all right first up to to have

0:18:00.520 --> 0:18:02.199
<v Speaker 1>an office there, I wouldn't be able to have an

0:18:02.200 --> 0:18:04.320
<v Speaker 1>office with them. No, no, no, you're not following you.

0:18:04.640 --> 0:18:06.439
<v Speaker 1>It's okay for you to have an office there, but

0:18:06.480 --> 0:18:08.760
<v Speaker 1>not okay for Snapchat to have an office there. Why

0:18:08.880 --> 0:18:11.520
<v Speaker 1>is your office more important than their office? I guess

0:18:11.520 --> 0:18:14.080
<v Speaker 1>it's not good because it's your office, I guess. I

0:18:14.119 --> 0:18:16.040
<v Speaker 1>guess it's not a good thing to be a resident

0:18:16.000 --> 0:18:18.640
<v Speaker 1>of Venice. When you leave, somebody will, you know, rent

0:18:18.640 --> 0:18:23.280
<v Speaker 1>your place and they'll be a resident. I'm being the

0:18:23.280 --> 0:18:27.080
<v Speaker 1>devil's advocate here, But isn't isn't What you're rejecting to

0:18:27.240 --> 0:18:29.399
<v Speaker 1>is change and the fact that change might affect you

0:18:30.040 --> 0:18:34.360
<v Speaker 1>as opposed to the use because office to office, why

0:18:34.400 --> 0:18:36.960
<v Speaker 1>can't I use it? Why? You know, why should I

0:18:37.000 --> 0:18:43.200
<v Speaker 1>be pushed out? Um, because we do exist in a

0:18:43.280 --> 0:18:48.440
<v Speaker 1>capitalist society and they'll pay more than you with Again,

0:18:48.480 --> 0:18:50.760
<v Speaker 1>you may not like that, but that is what's what's

0:18:50.800 --> 0:18:54.479
<v Speaker 1>going on. So how are you as a council member

0:18:54.920 --> 0:18:58.600
<v Speaker 1>to be to represent us with that attitude? Gonna get

0:18:58.640 --> 0:19:03.320
<v Speaker 1>support from residents saying hey, deal with change. I may not.

0:19:03.720 --> 0:19:13.000
<v Speaker 1>You know, one has to say what one believes. Then

0:19:13.040 --> 0:19:17.920
<v Speaker 1>we hopped into Jason's Thunderbird and we drove to Robin

0:19:18.040 --> 0:19:21.639
<v Speaker 1>Rudis Sill's house on the beach. Robbin's also running in

0:19:21.680 --> 0:19:24.879
<v Speaker 1>the city council race, and we've recounted the conversation we

0:19:25.040 --> 0:19:28.000
<v Speaker 1>just had with Mark drivek No, I don't think any

0:19:28.000 --> 0:19:32.199
<v Speaker 1>anybody in Venice grey except well yeah, but um, you know,

0:19:33.400 --> 0:19:38.640
<v Speaker 1>it's it's not really a stimulus because um, it's taking

0:19:39.119 --> 0:19:42.280
<v Speaker 1>uh some some of the people have the higher paid jobs,

0:19:42.320 --> 0:19:44.320
<v Speaker 1>you know, it's not a sort of the medium or

0:19:44.320 --> 0:19:48.000
<v Speaker 1>lower paid jobs that we would probably need here in Venice. Also,

0:19:48.080 --> 0:19:52.159
<v Speaker 1>they're getting this huge tax um credit from the city,

0:19:52.920 --> 0:19:57.440
<v Speaker 1>so they're not even getting a stimulus to tax business taxes.

0:19:57.680 --> 0:20:01.600
<v Speaker 1>Um really so just come in here, have all these people,

0:20:02.000 --> 0:20:05.160
<v Speaker 1>you know, drive up the prices of our homes, take

0:20:05.320 --> 0:20:10.920
<v Speaker 1>our residential units and turn them into offices. And we're

0:20:10.920 --> 0:20:13.920
<v Speaker 1>not talking just a few, We're talking a lot of

0:20:14.359 --> 0:20:16.840
<v Speaker 1>a lot of that has been done. And I wouldn't

0:20:16.960 --> 0:20:19.920
<v Speaker 1>say that's the gift at all. That's had a very

0:20:20.520 --> 0:20:27.320
<v Speaker 1>detrimental impact on Venice because losing housing has caused people

0:20:27.359 --> 0:20:29.760
<v Speaker 1>to have to move out of Venice that thought they'd

0:20:29.760 --> 0:20:33.000
<v Speaker 1>be here all their lives, you know, so being they're

0:20:33.040 --> 0:20:35.520
<v Speaker 1>being forced out because of this. This point came up

0:20:35.520 --> 0:20:39.040
<v Speaker 1>in our conversations with a lot of other residents too,

0:20:39.280 --> 0:20:42.600
<v Speaker 1>who think snaps breaking the law by having offices in

0:20:42.720 --> 0:20:46.479
<v Speaker 1>residential areas. But here's what the real estate agent LU

0:20:46.600 --> 0:20:49.560
<v Speaker 1>said about that. You know, the majority of the places

0:20:49.600 --> 0:20:52.800
<v Speaker 1>that these folks have taken have been you know, commercially

0:20:53.520 --> 0:20:57.040
<v Speaker 1>zone properties, and if the closest thing that they would

0:20:57.040 --> 0:21:02.199
<v Speaker 1>be too, you know, residential, would be live workspace in

0:21:02.240 --> 0:21:05.200
<v Speaker 1>a commercial zone that just happens to have the use

0:21:05.280 --> 0:21:09.240
<v Speaker 1>code of live work I'm not an attorney, but you know,

0:21:09.320 --> 0:21:12.000
<v Speaker 1>if you if you if you look at the letter

0:21:12.040 --> 0:21:14.800
<v Speaker 1>of the law on the way that you know that

0:21:15.040 --> 0:21:17.920
<v Speaker 1>code is loosely written, it can be interpreted several ways,

0:21:18.800 --> 0:21:22.399
<v Speaker 1>and the community members who actually have interactions with Snap

0:21:22.440 --> 0:21:27.520
<v Speaker 1>employees do have some pretty nice things to say. Here's

0:21:27.640 --> 0:21:31.760
<v Speaker 1>Kristen Poulia, the CEO of ps Arts, a local nonprofit

0:21:31.840 --> 0:21:36.520
<v Speaker 1>supporting the arts for kids. We work with many corporate

0:21:36.840 --> 0:21:39.639
<v Speaker 1>partners in our schools, and I don't think I've had

0:21:39.760 --> 0:21:42.520
<v Speaker 1>nearly the amount of face time, nearly the amount of

0:21:42.920 --> 0:21:47.960
<v Speaker 1>volunteer activity that Snap has has put forward. And then

0:21:48.000 --> 0:21:53.760
<v Speaker 1>on top of that, the financial commitment has been so thoughtful.

0:21:53.840 --> 0:21:55.920
<v Speaker 1>You know that they come to us as the experts,

0:21:55.960 --> 0:21:58.240
<v Speaker 1>They say, what is it that the kids need, what

0:21:58.440 --> 0:22:01.119
<v Speaker 1>is going to be the best for this community, and

0:22:01.160 --> 0:22:04.000
<v Speaker 1>they let us design it. So I think they have

0:22:04.119 --> 0:22:12.440
<v Speaker 1>been incredibly responsible UM contributors un characteristically so. She talked

0:22:12.440 --> 0:22:16.600
<v Speaker 1>about Snap employees painting with the kids, sticking around longer

0:22:16.640 --> 0:22:20.919
<v Speaker 1>than necessary, coming up with ideas for new programs. And

0:22:20.960 --> 0:22:23.800
<v Speaker 1>here's Barry Cohen, the principle of a local elementary school,

0:22:24.280 --> 0:22:27.440
<v Speaker 1>you know, dealing with some other companies nearby and trying

0:22:27.480 --> 0:22:30.800
<v Speaker 1>to scare funds from them for different programs. It's been

0:22:30.840 --> 0:22:33.600
<v Speaker 1>a lot more red tape. UM. I feel like with

0:22:33.680 --> 0:22:36.320
<v Speaker 1>snap it was. They said, this is a good thing.

0:22:36.400 --> 0:22:41.800
<v Speaker 1>We want to do it um and they did. At

0:22:41.840 --> 0:22:44.199
<v Speaker 1>the end of the night, Jason and Jim organized a

0:22:44.240 --> 0:22:46.960
<v Speaker 1>cocktail hour for us at a bar next to Jason's office.

0:22:47.320 --> 0:22:49.560
<v Speaker 1>It was called the Canal Club. He had been telling

0:22:49.560 --> 0:22:51.280
<v Speaker 1>people all day that they could show up if they

0:22:51.280 --> 0:22:53.640
<v Speaker 1>wanted to talk to a couple of reporters. We didn't

0:22:53.680 --> 0:22:56.440
<v Speaker 1>know what to expect. They took us to this room

0:22:56.440 --> 0:22:59.480
<v Speaker 1>in the back and I counted at least forty people

0:22:59.560 --> 0:23:03.040
<v Speaker 1>in there, everyone from a young mother holding a baby

0:23:03.480 --> 0:23:05.359
<v Speaker 1>to a couple of people who looked old enough to

0:23:05.400 --> 0:23:09.119
<v Speaker 1>be grandparents. They sat around a few big tables that

0:23:09.160 --> 0:23:12.360
<v Speaker 1>were pushed together, and when the seats filled up, more

0:23:12.480 --> 0:23:16.719
<v Speaker 1>people crammed into the back of the room standing up.

0:23:17.040 --> 0:23:20.120
<v Speaker 1>Yeah is you could just give your name and say

0:23:20.160 --> 0:23:22.879
<v Speaker 1>why you came and what's going on in your world.

0:23:23.680 --> 0:23:25.840
<v Speaker 1>We passed around the mike for the people who wanted

0:23:25.880 --> 0:23:31.880
<v Speaker 1>to talk. The real reason, the real reason all these

0:23:31.880 --> 0:23:34.280
<v Speaker 1>people are here, The real reason all these people are

0:23:34.320 --> 0:23:37.240
<v Speaker 1>here is because they're all a bunch of freaks living

0:23:37.520 --> 0:23:40.200
<v Speaker 1>inventor speech and they're afraid that all these all these

0:23:40.200 --> 0:23:43.199
<v Speaker 1>strike people, all these streak people are gonna come in

0:23:43.240 --> 0:23:45.760
<v Speaker 1>and stir up the peat patch and level it all out.

0:23:46.000 --> 0:23:47.600
<v Speaker 1>I mean, just look around. You can see they're all

0:23:47.600 --> 0:23:51.400
<v Speaker 1>a bunch of freaks. That's what that's that's the bottom

0:23:51.400 --> 0:23:53.760
<v Speaker 1>line right there. You want to be a freak and

0:23:53.840 --> 0:23:56.800
<v Speaker 1>stay a freak. That's it. We also heard from people

0:23:56.840 --> 0:23:59.120
<v Speaker 1>like Kelly Blair. She lives in the house right by

0:23:59.160 --> 0:24:02.560
<v Speaker 1>a building that's SNAP recently moved into. There's like two

0:24:02.640 --> 0:24:05.120
<v Speaker 1>hundred people a day going in that building. That cannot

0:24:05.280 --> 0:24:08.760
<v Speaker 1>be legal, Like it cannot it can't be. And so

0:24:08.920 --> 0:24:12.280
<v Speaker 1>my um up, my driveway is often being used as

0:24:12.320 --> 0:24:15.960
<v Speaker 1>their uber stop or their security guard stop, or what

0:24:16.040 --> 0:24:19.040
<v Speaker 1>happens on Ocean Front or on Speedway, which is a road,

0:24:19.160 --> 0:24:21.840
<v Speaker 1>not a parking lot. They just line up their cars

0:24:21.880 --> 0:24:24.080
<v Speaker 1>at six o'clock, five o'clock, their little shuttles that take

0:24:24.119 --> 0:24:26.920
<v Speaker 1>them everywhere, and they park they park on on Speedway.

0:24:27.200 --> 0:24:29.399
<v Speaker 1>And I have got into another point that came up

0:24:29.440 --> 0:24:32.600
<v Speaker 1>a lot was run ins with the security staff patrolling

0:24:32.640 --> 0:24:37.360
<v Speaker 1>Snaps various offices. People just don't like being looked at

0:24:37.400 --> 0:24:40.679
<v Speaker 1>and judged while they walked down their familiar streets. And

0:24:40.760 --> 0:24:43.399
<v Speaker 1>what we also heard was the sense that Snap was

0:24:43.480 --> 0:24:46.240
<v Speaker 1>kind of getting to operate under a different set of

0:24:46.320 --> 0:24:49.480
<v Speaker 1>rules in everyone else. I just want to add one

0:24:49.480 --> 0:24:54.280
<v Speaker 1>more thing. All io companies in the city get an

0:24:54.320 --> 0:24:58.960
<v Speaker 1>eighty percent business tax break. We don't us individual Mama

0:24:59.040 --> 0:25:05.320
<v Speaker 1>Pop personally. People in this room own a business wow,

0:25:06.800 --> 0:25:11.000
<v Speaker 1>and we don't get a text. But just to say

0:25:11.040 --> 0:25:14.119
<v Speaker 1>whatever incentive may have just for our listeners, I was

0:25:14.200 --> 0:25:22.639
<v Speaker 1>like probably three quarters of the room okay. So that

0:25:22.720 --> 0:25:25.959
<v Speaker 1>leaves us here with two very different sides to the story.

0:25:26.640 --> 0:25:28.880
<v Speaker 1>One of the residents upset with Snap and the other

0:25:29.320 --> 0:25:31.879
<v Speaker 1>of people that really think Snap is doing its best

0:25:32.000 --> 0:25:35.119
<v Speaker 1>to offset the very real pains that any successful growing

0:25:35.160 --> 0:25:39.959
<v Speaker 1>company can bring to a relatively small neighborhood. And like

0:25:40.000 --> 0:25:42.800
<v Speaker 1>a lot of conflicts, the two sides aren't even operating

0:25:42.800 --> 0:25:46.000
<v Speaker 1>with the same set of facts. And we heard actor

0:25:46.200 --> 0:25:49.879
<v Speaker 1>Andrew Keegan bring this up earlier. But residents were just

0:25:50.000 --> 0:25:53.720
<v Speaker 1>clamoring for a form for them to actually talk to Snap.

0:25:54.119 --> 0:25:56.119
<v Speaker 1>I think that's why so many people showed up to

0:25:56.160 --> 0:25:59.239
<v Speaker 1>our cocktail hour. A couple of people even thought we

0:25:59.240 --> 0:26:02.200
<v Speaker 1>were representing the company. We just had to keep reminding

0:26:02.240 --> 0:26:06.719
<v Speaker 1>them that we were journalists. It's probably because the residents

0:26:06.880 --> 0:26:10.760
<v Speaker 1>weren't getting any information from Snap that their concerns had

0:26:11.000 --> 0:26:14.679
<v Speaker 1>escalated into this full blown crisis, that they had to

0:26:14.680 --> 0:26:18.680
<v Speaker 1>rely on people like Jason and Jim digging into property records,

0:26:18.840 --> 0:26:22.040
<v Speaker 1>passing along rumors, some of which were true and some

0:26:22.160 --> 0:26:25.119
<v Speaker 1>of which were not. What you don't know is so

0:26:25.200 --> 0:26:28.080
<v Speaker 1>much scarier than what's out there in the open. We

0:26:28.160 --> 0:26:31.760
<v Speaker 1>heard their residents use words like sneaky and secretive a

0:26:31.760 --> 0:26:34.679
<v Speaker 1>lot on our trip, and it did remind me of

0:26:34.840 --> 0:26:37.720
<v Speaker 1>my past dealings with the company. I remember the very

0:26:37.760 --> 0:26:40.160
<v Speaker 1>first time that I went to Venice to visit them,

0:26:40.240 --> 0:26:43.760
<v Speaker 1>I wasn't even allowed inside the offices. We had our

0:26:43.800 --> 0:26:48.600
<v Speaker 1>meeting on the boardwalk. In the meantime, this could become

0:26:48.640 --> 0:26:52.679
<v Speaker 1>a real business liability for Snap. In their filing for

0:26:52.760 --> 0:26:55.480
<v Speaker 1>their I p O, they do mention a risk factor

0:26:55.600 --> 0:26:58.360
<v Speaker 1>that because they don't have a corporate campus, it may

0:26:58.400 --> 0:27:03.640
<v Speaker 1>actually affect their their morale among employees. And then there's

0:27:03.680 --> 0:27:08.199
<v Speaker 1>this whole issue of future expansion. They could double, triple,

0:27:08.280 --> 0:27:10.520
<v Speaker 1>quadruple in the coming years if you look at the

0:27:10.520 --> 0:27:13.080
<v Speaker 1>growth of Facebook and Google and other companies that came

0:27:13.080 --> 0:27:16.240
<v Speaker 1>before them, that's certainly what they're expecting. Yeah, it's got

0:27:16.240 --> 0:27:19.000
<v Speaker 1>to be pretty hard for Evans Spiegel to run this

0:27:19.520 --> 0:27:23.840
<v Speaker 1>nearly two thousand person company this way, with employee spread

0:27:23.880 --> 0:27:27.200
<v Speaker 1>out across an entire beach town having to be shuttled

0:27:27.280 --> 0:27:30.600
<v Speaker 1>from one office to another instead of getting this chance

0:27:30.680 --> 0:27:34.159
<v Speaker 1>to all be together in a single headquarters. Snap might

0:27:34.200 --> 0:27:37.080
<v Speaker 1>get something like that eventually, and recent reports have come

0:27:37.119 --> 0:27:40.439
<v Speaker 1>out about their interests and expansion in nearby Santa Monica,

0:27:40.600 --> 0:27:51.239
<v Speaker 1>which would certainly give them more space. That's it for

0:27:51.280 --> 0:27:54.920
<v Speaker 1>this week's episode of Decrypted. Thanks for listening, tell Us

0:27:55.000 --> 0:27:58.960
<v Speaker 1>has the tech industry Gentrified. Your community record as a

0:27:59.040 --> 0:28:01.640
<v Speaker 1>voice memo and send it to us at Decrypted at

0:28:01.680 --> 0:28:04.800
<v Speaker 1>Bloomberg dot net, or you can write to me on

0:28:04.840 --> 0:28:08.480
<v Speaker 1>Twitter I'm at Sarah Fryar and I'm at aki Ito seven.

0:28:08.880 --> 0:28:12.199
<v Speaker 1>You could subscribe to Decrypted on iTunes or wherever you

0:28:12.280 --> 0:28:15.399
<v Speaker 1>get your podcasts and leave us a rating and review.

0:28:16.040 --> 0:28:18.560
<v Speaker 1>That helps us make our show better and it also

0:28:18.640 --> 0:28:21.840
<v Speaker 1>gets our podcasts in front of more listeners. This episode

0:28:21.920 --> 0:28:25.800
<v Speaker 1>was produced by Pierre get Kari Magnus Hendrickson and Liz Smith.

0:28:26.160 --> 0:28:29.600
<v Speaker 1>A very special thank you to reporter Shelley Hagen who

0:28:29.720 --> 0:28:32.320
<v Speaker 1>helps so much in the reporting and the research for

0:28:32.400 --> 0:28:36.720
<v Speaker 1>today's show. Alec McCabe is head of Bloomberg Podcasts. We'll

0:28:36.760 --> 0:28:42.760
<v Speaker 1>see you next week.