1 00:00:04,960 --> 00:00:07,280 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,320 --> 00:00:10,039 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,119 --> 00:00:13,039 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,080 --> 00:00:15,400 Speaker 1: advice to many occasions. In the case you didn't notice, 5 00:00:15,800 --> 00:00:19,200 Speaker 1: I'm not broke, you know he'll be interviewing celebrity CEOs, 6 00:00:19,480 --> 00:00:22,440 Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do, 7 00:00:22,720 --> 00:00:25,079 Speaker 1: it's what he likes to share. Now it's time to 8 00:00:25,120 --> 00:00:29,120 Speaker 1: hear from my man, Rashan McDonald money Making Conversations. Here 9 00:00:29,160 --> 00:00:32,720 Speaker 1: we come. Welcome to Money Making Conversation. I am your host, 10 00:00:32,840 --> 00:00:35,919 Speaker 1: ra Sean McDonald. Let's get real here. It's time. It's 11 00:00:35,920 --> 00:00:38,040 Speaker 1: time for you to stop reading other people's success stories 12 00:00:38,080 --> 00:00:40,360 Speaker 1: and really start writing your own. Now. You can be 13 00:00:40,400 --> 00:00:43,120 Speaker 1: motivated by this success because their stories can offer direction 14 00:00:43,159 --> 00:00:45,559 Speaker 1: and help you reach your goals through your planning and 15 00:00:45,600 --> 00:00:48,519 Speaker 1: your committed effort. But it is their story. My interviews 16 00:00:48,520 --> 00:00:51,400 Speaker 1: on Money Making Conversations provide the consumer and business owner 17 00:00:51,440 --> 00:00:55,560 Speaker 1: access to celebrities, CEOs, entrepreneurs, and what I like to 18 00:00:55,600 --> 00:00:58,760 Speaker 1: call industry decision makers. My next guest is truly an 19 00:00:58,760 --> 00:01:02,280 Speaker 1: industry decision maker. His name is Harvey Mason, Jr. He 20 00:01:02,360 --> 00:01:04,399 Speaker 1: probably serves as the Chairman of the Board of the 21 00:01:04,440 --> 00:01:07,960 Speaker 1: Recording Academy also known as the Grammys, and he has 22 00:01:08,000 --> 00:01:10,440 Speaker 1: also stepped in the role of Interim President CEO for 23 00:01:10,480 --> 00:01:12,480 Speaker 1: the Recording of the Academy. Let's give a little background, 24 00:01:12,880 --> 00:01:15,759 Speaker 1: Mr Harvard Hill. He's not only paying and produced songs 25 00:01:15,760 --> 00:01:18,959 Speaker 1: for industry legends like Aretha Franklin, Michael Jackson, When the Houston, 26 00:01:19,000 --> 00:01:21,839 Speaker 1: Mariah Carey, but He's all in, Elton John, but also 27 00:01:21,880 --> 00:01:26,399 Speaker 1: for today's superstars including Justin Beaver, Beyonce John, Legend Are 28 00:01:26,720 --> 00:01:29,959 Speaker 1: the Grand Day, Justin timber Lake, and Chris Brown. In addition, 29 00:01:30,080 --> 00:01:32,640 Speaker 1: he's compiled in the present list of film and TV credits, 30 00:01:32,640 --> 00:01:36,640 Speaker 1: including writing and producing the music for Jesus Christ, Superstar Lives. 31 00:01:36,640 --> 00:01:38,240 Speaker 1: It's just a few of them. I'm not gonna name 32 00:01:38,280 --> 00:01:42,360 Speaker 1: at all, Jingle Jangle or Christmas Story, Christmas Journey, Zoe's 33 00:01:42,440 --> 00:01:46,240 Speaker 1: Extraordinary Playlist, Shrek Straight out of Compton, All three Pitch 34 00:01:46,319 --> 00:01:49,960 Speaker 1: Perfect Movies, The Grammy Awards of Music's Biggest Night, and 35 00:01:49,960 --> 00:01:52,480 Speaker 1: the six or three Grammy Awards are Aaron on Sunday, 36 00:01:52,520 --> 00:01:55,920 Speaker 1: March fourteenth, at a pm Eastern standard time on CBS. 37 00:01:55,960 --> 00:01:57,720 Speaker 1: What can we expect? That's why I have them on 38 00:01:57,760 --> 00:02:00,120 Speaker 1: the show talk a little bit about his life. How 39 00:02:00,160 --> 00:02:02,800 Speaker 1: an extraordinary guy like him can be sitting in the 40 00:02:02,800 --> 00:02:05,960 Speaker 1: background looking so good. Please whop into mindy making conversations. 41 00:02:06,000 --> 00:02:08,440 Speaker 1: My man, Harry Mason Jr. How are you doing, sir? 42 00:02:09,720 --> 00:02:12,080 Speaker 1: Doing well? Thank you so much for having me excited 43 00:02:12,120 --> 00:02:14,560 Speaker 1: to be here. This is great chairing the board Chairman 44 00:02:14,639 --> 00:02:17,040 Speaker 1: of the board of the Recording the Cavity. What does that? 45 00:02:17,160 --> 00:02:21,040 Speaker 1: What does that mean? Well, it means that some people 46 00:02:21,160 --> 00:02:23,600 Speaker 1: that were the trustees of the Academy thought that I 47 00:02:23,600 --> 00:02:27,920 Speaker 1: would be good to push the Academy forward into the 48 00:02:27,960 --> 00:02:30,760 Speaker 1: next generation of what this academy looks like, and they 49 00:02:30,880 --> 00:02:33,920 Speaker 1: voted for me, so we have forty four trustees. I 50 00:02:34,040 --> 00:02:36,919 Speaker 1: ran as chair on the platform of change and improvement 51 00:02:36,960 --> 00:02:40,280 Speaker 1: to the Academy, which I felt we needed a lot of. Uh. 52 00:02:40,360 --> 00:02:42,239 Speaker 1: You know, I've been a member of the Recording Academy 53 00:02:42,280 --> 00:02:45,240 Speaker 1: for probably I don't know, fifteen sixteen years, so I've 54 00:02:45,280 --> 00:02:47,280 Speaker 1: seen a lot of the great things that it does, 55 00:02:47,320 --> 00:02:49,680 Speaker 1: all the amazing programs and work that it does around 56 00:02:49,960 --> 00:02:52,680 Speaker 1: the philanthropy and giving back to the music community, but 57 00:02:52,720 --> 00:02:55,239 Speaker 1: also advocacy and fighting for the rights of creators and 58 00:02:55,360 --> 00:02:58,800 Speaker 1: music people, and then education, making sure that we're getting 59 00:02:58,880 --> 00:03:00,959 Speaker 1: instruments and hands of kids as the next generation of 60 00:03:01,040 --> 00:03:04,440 Speaker 1: music makers, and continuing to expose people to music. So 61 00:03:04,440 --> 00:03:06,640 Speaker 1: those are things I loved about the Academy. There are 62 00:03:06,680 --> 00:03:08,120 Speaker 1: a few things that I thought we could do better, 63 00:03:08,160 --> 00:03:11,520 Speaker 1: and so I ran for chair and they voted for me. Congradulations. Uh. 64 00:03:11,800 --> 00:03:13,480 Speaker 1: You know, my I have a little music background. In 65 00:03:13,560 --> 00:03:17,440 Speaker 1: middle school, I was the first chair of clarinet, second 66 00:03:17,440 --> 00:03:20,679 Speaker 1: share of tennis, saxophone, and uh. And I got to 67 00:03:20,760 --> 00:03:24,000 Speaker 1: high school, you know, I got too cool for music, 68 00:03:24,040 --> 00:03:25,880 Speaker 1: got too cool for the band, and I left the bank. 69 00:03:26,720 --> 00:03:29,240 Speaker 1: Never too cool for the band. I thought I was 70 00:03:29,360 --> 00:03:31,280 Speaker 1: hard after you, I thought. But you know the thing 71 00:03:31,320 --> 00:03:35,640 Speaker 1: about it is that I would tell everybody music really 72 00:03:36,080 --> 00:03:39,320 Speaker 1: focused me and really helped with my memorization. And so 73 00:03:39,320 --> 00:03:42,280 Speaker 1: when you start talking about going into the community and 74 00:03:42,280 --> 00:03:45,280 Speaker 1: and and having the children to understand the value of music, 75 00:03:45,360 --> 00:03:49,040 Speaker 1: playing music, singing and understand it, really, I always tell 76 00:03:49,040 --> 00:03:52,400 Speaker 1: there's a big asset. Can you tell everybody the contributions 77 00:03:52,440 --> 00:03:54,760 Speaker 1: that not only just from being able to play the music, 78 00:03:54,800 --> 00:03:58,080 Speaker 1: but from my life and from an educational standpoint, how 79 00:03:58,160 --> 00:04:02,920 Speaker 1: music can really evolve a child is life. I guess 80 00:04:02,920 --> 00:04:05,320 Speaker 1: that's a I mean, it's a good question. It's probably 81 00:04:05,360 --> 00:04:09,000 Speaker 1: one that a scientist or or or psychiatrists could probably 82 00:04:09,000 --> 00:04:11,240 Speaker 1: answer even better than I can. But I know personally 83 00:04:11,560 --> 00:04:14,440 Speaker 1: what music does for me is similar to as you said, 84 00:04:14,680 --> 00:04:20,120 Speaker 1: it helps you find balance, find a center. Absolutely, uh 85 00:04:20,600 --> 00:04:26,080 Speaker 1: creates a sense of emotional connection or relatability to people. 86 00:04:26,279 --> 00:04:28,599 Speaker 1: Like if you're writing a song, where you're listening to 87 00:04:28,640 --> 00:04:31,119 Speaker 1: a song that's been composed, you see that other people 88 00:04:31,120 --> 00:04:33,480 Speaker 1: have felt what you felt. You you see that other 89 00:04:33,480 --> 00:04:35,520 Speaker 1: people have gone through things that you've gone through. So 90 00:04:35,839 --> 00:04:39,200 Speaker 1: there's something there that's reassuring, that's something that's identifiable and 91 00:04:39,240 --> 00:04:41,440 Speaker 1: relevant to a lot of different people's lives. So music 92 00:04:41,480 --> 00:04:44,719 Speaker 1: can be served as, uh, something that can can heal 93 00:04:44,839 --> 00:04:47,040 Speaker 1: and can help. And that's a little bit of what 94 00:04:47,080 --> 00:04:49,479 Speaker 1: I love about being involved in the Academy is I 95 00:04:49,560 --> 00:04:51,800 Speaker 1: try and use music in our platform with the Grammys 96 00:04:51,839 --> 00:04:54,320 Speaker 1: to make sure we're doing good and we're doing good work. 97 00:04:54,600 --> 00:04:56,960 Speaker 1: We're bringing people together, especially with our show this March. 98 00:04:57,080 --> 00:04:58,839 Speaker 1: You know, this is gonna be the first time in 99 00:04:58,880 --> 00:05:00,520 Speaker 1: a long time that maybe a lot of people have 100 00:05:00,560 --> 00:05:03,320 Speaker 1: come together around music. So my hope is that it 101 00:05:03,360 --> 00:05:06,040 Speaker 1: can be some medicine. It can be something that uh 102 00:05:06,160 --> 00:05:08,160 Speaker 1: starts to heal. The last year has been a tough 103 00:05:08,279 --> 00:05:10,840 Speaker 1: year for everyone, as you know, especially people in the 104 00:05:10,920 --> 00:05:13,919 Speaker 1: music industry. So my hope is that music, as you 105 00:05:13,960 --> 00:05:16,760 Speaker 1: said earlier, can be something of a positive and be 106 00:05:16,839 --> 00:05:20,480 Speaker 1: something that's not just entertaining but also healing and improves 107 00:05:20,520 --> 00:05:22,880 Speaker 1: the lives of people who who are fans of it 108 00:05:22,880 --> 00:05:25,840 Speaker 1: and who love it. I have nothing but positive things 109 00:05:25,839 --> 00:05:28,200 Speaker 1: about what happened in my life. How did you drag 110 00:05:28,240 --> 00:05:31,920 Speaker 1: a tennis saxophone a mile to my junior high school, 111 00:05:31,920 --> 00:05:35,640 Speaker 1: middle school and drag it back? And I would tell 112 00:05:35,680 --> 00:05:39,560 Speaker 1: everybody that anybody who plays the trumpet is amazing to me, 113 00:05:39,600 --> 00:05:41,560 Speaker 1: and anybody who plays the flute is amazing to me, 114 00:05:41,600 --> 00:05:45,080 Speaker 1: because it's always all about the lips, all about the curvature. 115 00:05:45,480 --> 00:05:47,800 Speaker 1: And I put that read on that clarinet, put that 116 00:05:47,880 --> 00:05:49,799 Speaker 1: read on it. I was good. I was good, squeeze 117 00:05:49,839 --> 00:05:52,400 Speaker 1: real hall knew that the fingers working. I was I 118 00:05:52,440 --> 00:05:55,520 Speaker 1: was your main But I respected the flute is and 119 00:05:55,520 --> 00:05:57,800 Speaker 1: and and and the trumpet player. That was that's a skill. 120 00:05:58,040 --> 00:06:00,240 Speaker 1: What's your what's your skill level from from our think 121 00:06:00,240 --> 00:06:04,560 Speaker 1: gonna standpoint instrument standpoint, Well, I played piano and when 122 00:06:04,600 --> 00:06:07,120 Speaker 1: I played drums and percussion, a little little bit of 123 00:06:07,120 --> 00:06:09,400 Speaker 1: bass and a few other things. But my main insternce 124 00:06:09,400 --> 00:06:13,640 Speaker 1: that I write and produce on this piano. Now, it's 125 00:06:13,640 --> 00:06:15,640 Speaker 1: the interesting thing about it because I read off a 126 00:06:15,680 --> 00:06:17,919 Speaker 1: lot of talent, you know when we would pop, you know, 127 00:06:18,080 --> 00:06:20,480 Speaker 1: justin Bigger guy them in my car, you know, justin 128 00:06:20,560 --> 00:06:23,080 Speaker 1: Timber that got him in my car. I got, you know, Beyonce. 129 00:06:23,520 --> 00:06:26,240 Speaker 1: I'm from Houston. I by my background with Beyonce, uh 130 00:06:26,520 --> 00:06:29,560 Speaker 1: nineteen two I introduced in my comedy club. Was one 131 00:06:29,600 --> 00:06:32,239 Speaker 1: of the first people to recognize Destinity Town as a group. 132 00:06:32,279 --> 00:06:36,040 Speaker 1: So we go way back personally, all those different talent 133 00:06:36,200 --> 00:06:38,680 Speaker 1: levels that you how do you walk in the room 134 00:06:38,720 --> 00:06:41,039 Speaker 1: and how do you create that relationship? You know, not 135 00:06:41,120 --> 00:06:44,560 Speaker 1: to mention the legends of Michael Jackson and Arita Franklin 136 00:06:44,600 --> 00:06:49,160 Speaker 1: and Elton John, but all these people on my playlists. 137 00:06:49,200 --> 00:06:50,960 Speaker 1: So it means that you have a sense from the 138 00:06:51,040 --> 00:06:54,839 Speaker 1: type of music here that I have. So but each 139 00:06:54,839 --> 00:06:56,720 Speaker 1: one of these people have a certain style that they 140 00:06:56,720 --> 00:06:58,040 Speaker 1: want to bring to the table. They don't want to 141 00:06:58,040 --> 00:07:01,080 Speaker 1: be a copycat. So how do you are you introduce 142 00:07:01,160 --> 00:07:06,200 Speaker 1: yourself today to their talents? Each person is slightly different, 143 00:07:06,240 --> 00:07:08,840 Speaker 1: but in general I try and enter with a sense 144 00:07:08,839 --> 00:07:12,800 Speaker 1: of humility but also confidence because number one, I'm I'm 145 00:07:12,920 --> 00:07:16,480 Speaker 1: highly respectful of people who create art. I think people 146 00:07:16,480 --> 00:07:18,600 Speaker 1: who I've gotten a chance to work with their absolutely 147 00:07:18,640 --> 00:07:21,760 Speaker 1: amazing and incredible talents and are very special for their talents. 148 00:07:22,520 --> 00:07:26,840 Speaker 1: But I also know that, uh, they need collaboration and 149 00:07:26,920 --> 00:07:30,200 Speaker 1: they look for people that can bring the best out 150 00:07:30,240 --> 00:07:32,320 Speaker 1: of them. And as a producer and a songwriter, that's 151 00:07:32,320 --> 00:07:34,480 Speaker 1: really been my goal throughout my career is to try 152 00:07:34,520 --> 00:07:37,200 Speaker 1: and regardless of who I'm working working with and try 153 00:07:37,240 --> 00:07:40,040 Speaker 1: and elevate or to try and make their performance be 154 00:07:40,080 --> 00:07:42,920 Speaker 1: the best performance they've ever given, whether that's you know, 155 00:07:43,000 --> 00:07:45,440 Speaker 1: Aretha Franklin or a new artist like Chris Brown that 156 00:07:45,480 --> 00:07:47,920 Speaker 1: we started with when he was fourteen years old fifteen 157 00:07:47,960 --> 00:07:51,080 Speaker 1: years old. So my goal is always to be humble, 158 00:07:51,640 --> 00:07:55,280 Speaker 1: be respectful, appreciative of the opportunity to work with with 159 00:07:55,320 --> 00:07:57,520 Speaker 1: new artists as well as legacy artists, but then also 160 00:07:57,560 --> 00:08:00,320 Speaker 1: come with the confidence and a spirit of collaborate rations 161 00:08:00,360 --> 00:08:02,120 Speaker 1: so that we can work together. Because what I do 162 00:08:02,160 --> 00:08:04,400 Speaker 1: I feel is also special and what I can bring 163 00:08:04,440 --> 00:08:07,640 Speaker 1: to the table hopefully can be helpful to them and 164 00:08:07,680 --> 00:08:10,920 Speaker 1: their performance. So that's generally how I do it. Sometimes 165 00:08:10,920 --> 00:08:12,960 Speaker 1: it's easier than others. You know, you're dealing with artists 166 00:08:13,000 --> 00:08:16,520 Speaker 1: that are the legacy or the legend artists. They they've 167 00:08:16,600 --> 00:08:19,040 Speaker 1: been doing it for a long time, sometimes thirty forty 168 00:08:19,080 --> 00:08:21,720 Speaker 1: fifty years, and uh, they look at you as the 169 00:08:21,720 --> 00:08:25,239 Speaker 1: new young kid who thinks he's hot stuff. And sometimes 170 00:08:25,320 --> 00:08:29,040 Speaker 1: those are challenging, but it's really about breaking down, uh, 171 00:08:29,080 --> 00:08:32,720 Speaker 1: those types of barriers and preconceptions and letting the people 172 00:08:32,760 --> 00:08:36,520 Speaker 1: know that my interest is only having them shine. My 173 00:08:36,600 --> 00:08:38,600 Speaker 1: interest is not about me shining. And that's the job 174 00:08:38,640 --> 00:08:40,760 Speaker 1: of producer. You've got to make sure that they trust 175 00:08:40,800 --> 00:08:44,400 Speaker 1: you and feel that your interests are aligned. And I 176 00:08:44,400 --> 00:08:46,840 Speaker 1: guess that's why I've had a fairly long career. I've 177 00:08:46,880 --> 00:08:49,719 Speaker 1: been able to gain the trust of artists and make 178 00:08:49,720 --> 00:08:52,959 Speaker 1: sure artists feel like there's no agenda. It's not about 179 00:08:53,000 --> 00:08:56,080 Speaker 1: Harvey trying to look good. It's about Michael or about 180 00:08:56,080 --> 00:08:58,319 Speaker 1: Whitney or whoever I'm working with, making sure they give 181 00:08:58,360 --> 00:09:01,360 Speaker 1: their best performance and their fans are saying, oh my gosh, 182 00:09:01,520 --> 00:09:03,560 Speaker 1: where did this song come from? This artist that I 183 00:09:03,600 --> 00:09:06,280 Speaker 1: love so much? Really, it's really interesting because you you 184 00:09:06,559 --> 00:09:10,360 Speaker 1: mentioned earlier talents piano, So was it Is it easy 185 00:09:10,480 --> 00:09:13,040 Speaker 1: to work with a talent like an Ellen John or 186 00:09:13,160 --> 00:09:15,480 Speaker 1: John Legend who strength is at the piano or it 187 00:09:15,520 --> 00:09:20,480 Speaker 1: doesn't matter. Working with any really talented person is pretty 188 00:09:20,520 --> 00:09:24,640 Speaker 1: easy because it flows and they're contributing so much. I 189 00:09:24,720 --> 00:09:27,439 Speaker 1: try and contribute what I can. And whether it's piano 190 00:09:27,480 --> 00:09:29,680 Speaker 1: that's their main talent, or it's just a vocalist or 191 00:09:29,679 --> 00:09:32,760 Speaker 1: a guitar player, it's as I said, it's collaboration. And 192 00:09:33,160 --> 00:09:38,040 Speaker 1: great talent is generally in favor of strong collaboration. And 193 00:09:38,080 --> 00:09:40,960 Speaker 1: I found in my experience that the Legends are all 194 00:09:41,280 --> 00:09:44,240 Speaker 1: very open if you come with good ideas, and again 195 00:09:44,280 --> 00:09:47,000 Speaker 1: you don't come with a personal agenda. And if your 196 00:09:47,000 --> 00:09:50,120 Speaker 1: goal is to make them shine, whether that's John Legend, 197 00:09:50,200 --> 00:09:52,840 Speaker 1: Elton John, whoever it is, they're going to be excited 198 00:09:52,840 --> 00:09:55,640 Speaker 1: about the collaboration. I really want to if I can't 199 00:09:55,679 --> 00:09:58,840 Speaker 1: get your head, because I'm a visual person, Harvey, and 200 00:09:58,880 --> 00:10:00,840 Speaker 1: so when I when I see when I see how 201 00:10:00,840 --> 00:10:03,320 Speaker 1: Michael Jackson, I just see movement. I see it justin 202 00:10:03,360 --> 00:10:05,719 Speaker 1: timbo I see a movement, I see Aretha Frank and 203 00:10:05,760 --> 00:10:08,840 Speaker 1: I just see our right there commanding the stage. Same 204 00:10:08,880 --> 00:10:11,480 Speaker 1: thing with what do Houston right there commanding the state? 205 00:10:11,760 --> 00:10:14,160 Speaker 1: From a Do you look at music from a visual 206 00:10:14,200 --> 00:10:20,400 Speaker 1: standpoint or is it all audio? It's a unique question. Uh, 207 00:10:20,720 --> 00:10:24,360 Speaker 1: I don't really tend to study them, not as cerebral 208 00:10:24,440 --> 00:10:27,640 Speaker 1: as maybe you're thinking about it. I try and go 209 00:10:27,720 --> 00:10:30,199 Speaker 1: off of emotion and feeling, and I also try and 210 00:10:30,240 --> 00:10:32,840 Speaker 1: pay attention and really close attention to the person I'm 211 00:10:32,840 --> 00:10:35,880 Speaker 1: working with or working for. As you said a couple 212 00:10:35,920 --> 00:10:39,079 Speaker 1: of names. If I'm doing ah, you know, a Beyonce song, 213 00:10:39,120 --> 00:10:40,760 Speaker 1: it's gonna be very different from a song that I 214 00:10:40,840 --> 00:10:42,920 Speaker 1: might do for a wreatha. So you have to be 215 00:10:43,040 --> 00:10:46,560 Speaker 1: cognizant of who their audience is and what that artist 216 00:10:46,640 --> 00:10:49,040 Speaker 1: has done in the past. So for me, it's not visual, 217 00:10:49,080 --> 00:10:52,400 Speaker 1: it's not thinking about concerts um and it's not just 218 00:10:53,720 --> 00:10:55,720 Speaker 1: or or you're not just hearing it. It's really a 219 00:10:55,760 --> 00:10:58,480 Speaker 1: combination of everything put together. And I'm thinking of it 220 00:10:58,600 --> 00:11:01,280 Speaker 1: more from the standpoint of who is the artist, who 221 00:11:01,360 --> 00:11:03,920 Speaker 1: is their audience, what is their history, what have they 222 00:11:03,920 --> 00:11:05,640 Speaker 1: talked about in the past, what are they going through 223 00:11:05,640 --> 00:11:07,719 Speaker 1: in their life now and trying to weave all that 224 00:11:07,760 --> 00:11:10,360 Speaker 1: into a song. And that's a lot. And when I 225 00:11:10,400 --> 00:11:13,080 Speaker 1: when I look at the Grammys, which has always been like, 226 00:11:14,000 --> 00:11:16,640 Speaker 1: because I mentioned earlier the Recording Academy and do you 227 00:11:16,679 --> 00:11:19,920 Speaker 1: have the Grammys? How did the two names become associated 228 00:11:19,960 --> 00:11:22,800 Speaker 1: with each other? Well, they are one and the same. 229 00:11:22,880 --> 00:11:26,800 Speaker 1: The Recording Academy UH is sometimes referred to as the Grammys. 230 00:11:27,280 --> 00:11:30,480 Speaker 1: The Recording Academy is the overall not for profit organization 231 00:11:30,559 --> 00:11:34,640 Speaker 1: five O one to see three corporation that is built 232 00:11:34,880 --> 00:11:38,040 Speaker 1: to host the Grammys and the hosting the Grammys that 233 00:11:38,160 --> 00:11:41,640 Speaker 1: is a television show on CBS. We receive income from 234 00:11:41,640 --> 00:11:44,080 Speaker 1: the television show and that money goes directly back into 235 00:11:44,120 --> 00:11:46,400 Speaker 1: the music community. That's why we're not for profits. So 236 00:11:47,040 --> 00:11:49,360 Speaker 1: our objective and our mission is to serve our members. 237 00:11:49,400 --> 00:11:52,400 Speaker 1: We have over twenty thousand members who are professional music 238 00:11:52,440 --> 00:11:57,960 Speaker 1: creators from you know everything, producers, engineers, songwriters, managers, some lawyers. 239 00:11:58,000 --> 00:12:01,120 Speaker 1: So those are our members. We put on the Grammy 240 00:12:01,160 --> 00:12:04,400 Speaker 1: show through the Academy. We received income and then that 241 00:12:04,440 --> 00:12:06,960 Speaker 1: goes back out. I talked a little bit about music cares, 242 00:12:07,000 --> 00:12:09,559 Speaker 1: you know, during COVID this year, we had so many 243 00:12:09,640 --> 00:12:12,000 Speaker 1: music people lose their income, lose their ability to even 244 00:12:12,040 --> 00:12:14,280 Speaker 1: make an income. So Music Care is because of some 245 00:12:14,360 --> 00:12:15,840 Speaker 1: of the money that we brought in over the years 246 00:12:15,840 --> 00:12:19,400 Speaker 1: from our TV show along with fundraising efforts, we've been 247 00:12:19,400 --> 00:12:22,439 Speaker 1: able to give out over twenty two million dollars to 248 00:12:22,559 --> 00:12:25,239 Speaker 1: people who needed help during COVID and that effort continues, 249 00:12:25,320 --> 00:12:27,280 Speaker 1: and that's just one of the things we do through 250 00:12:27,280 --> 00:12:29,880 Speaker 1: the Academy and through our not not for profit organization. 251 00:12:29,920 --> 00:12:33,240 Speaker 1: The other we talked about was advocacy, So having the 252 00:12:33,280 --> 00:12:35,920 Speaker 1: ability and the resources to be in Washington, d C. 253 00:12:36,480 --> 00:12:39,559 Speaker 1: Actually on the ground they're talking to lawmakers making sure 254 00:12:39,600 --> 00:12:42,800 Speaker 1: that music people are taking into consideration for legislation is 255 00:12:42,840 --> 00:12:45,320 Speaker 1: something that we do and we're very very passionate about 256 00:12:45,320 --> 00:12:47,480 Speaker 1: and we spend a lot of time and energy making 257 00:12:47,520 --> 00:12:49,360 Speaker 1: sure that we're doing that. So this year that the 258 00:12:49,440 --> 00:12:51,600 Speaker 1: Care Is Act, the Hits Act, these are all acts 259 00:12:51,640 --> 00:12:54,559 Speaker 1: that give some relief to our country. But now thanks 260 00:12:54,600 --> 00:12:58,200 Speaker 1: to the Recording Academy and other people, musicians and people 261 00:12:58,320 --> 00:13:00,400 Speaker 1: who make and create music are in it in these 262 00:13:00,400 --> 00:13:03,240 Speaker 1: relief packages. So something that we do during these times 263 00:13:03,240 --> 00:13:07,600 Speaker 1: and all fall under the Recording Academy umbrella. That's that's 264 00:13:07,600 --> 00:13:10,640 Speaker 1: really amazing. That's really a blessing as well, because during 265 00:13:10,679 --> 00:13:13,679 Speaker 1: the COVID nineteen live events basically shut down, it was 266 00:13:13,679 --> 00:13:16,520 Speaker 1: shut down. They still haven't recovered yet and and maybe 267 00:13:16,520 --> 00:13:18,360 Speaker 1: this summer or maybe in the far we can start 268 00:13:18,400 --> 00:13:21,280 Speaker 1: getting back there. But you're a writer, you're producer, you're 269 00:13:21,600 --> 00:13:24,840 Speaker 1: so there's a term out there called mailbox money, which 270 00:13:24,880 --> 00:13:27,719 Speaker 1: means that you're making money while you sleep. That had 271 00:13:27,760 --> 00:13:32,319 Speaker 1: to be a blessing concertainty that the catastrophe that was 272 00:13:32,400 --> 00:13:35,280 Speaker 1: going on in the in the live event side to 273 00:13:35,360 --> 00:13:38,320 Speaker 1: be a writer still receiving some formal income. Am I 274 00:13:38,320 --> 00:13:43,080 Speaker 1: correctness saying that you're partially correct? Actually we love mailbox money. 275 00:13:43,120 --> 00:13:45,160 Speaker 1: But the thing is, and what's happened as of the 276 00:13:45,240 --> 00:13:48,480 Speaker 1: last few years, a mailbox money has continued to decrease, 277 00:13:48,600 --> 00:13:52,320 Speaker 1: and it's almost deteriorating because of the way legislation plays 278 00:13:52,320 --> 00:13:55,959 Speaker 1: out and allowing streaming companies to continue to use our 279 00:13:56,000 --> 00:13:58,840 Speaker 1: intellectual property in our art at such a low pay rate. 280 00:13:58,920 --> 00:14:02,000 Speaker 1: So we are barely anetizing songs at this point as 281 00:14:02,000 --> 00:14:04,320 Speaker 1: far as a songwriter has concerned. Now, if you're an 282 00:14:04,400 --> 00:14:07,760 Speaker 1: artist or your record company, there's some good royalties that 283 00:14:07,800 --> 00:14:09,920 Speaker 1: can still be generating and you're still getting that mailbox 284 00:14:09,960 --> 00:14:12,920 Speaker 1: money you're talking about. But as a producer and a songwriter, 285 00:14:13,360 --> 00:14:16,000 Speaker 1: those numbers are you know, they're a little bit in flux. 286 00:14:16,040 --> 00:14:17,640 Speaker 1: And that's one of the things the Academy has been 287 00:14:17,679 --> 00:14:20,680 Speaker 1: doing is making sure that we're advocating in DC, makeing 288 00:14:20,720 --> 00:14:23,840 Speaker 1: sure we're jumping up and down talking about creators and 289 00:14:23,880 --> 00:14:26,400 Speaker 1: the creator's rights and what should they be paid and 290 00:14:26,440 --> 00:14:30,480 Speaker 1: how can they monetize what they you know, sweat and 291 00:14:30,600 --> 00:14:32,960 Speaker 1: bleed for, which is our music. In our craft, we 292 00:14:33,040 --> 00:14:35,040 Speaker 1: make these songs. They don't just come out of thin air. 293 00:14:35,320 --> 00:14:37,000 Speaker 1: Actually they do come out of thin air, but they 294 00:14:37,000 --> 00:14:41,000 Speaker 1: don't just magically appear. We work, and we we studied, 295 00:14:41,160 --> 00:14:44,560 Speaker 1: we practice, We perfect our craft sometimes for twenty thirty 296 00:14:44,640 --> 00:14:47,240 Speaker 1: years in order to make music and make songs, and 297 00:14:47,280 --> 00:14:50,360 Speaker 1: then sometimes it goes onto different platforms and there's not 298 00:14:50,400 --> 00:14:54,120 Speaker 1: a compensation for that. So the mailbox money is getting scary, 299 00:14:54,320 --> 00:14:57,400 Speaker 1: it's getting more and more scarce um And it's not 300 00:14:57,480 --> 00:15:00,280 Speaker 1: the fault of the streaming companies. We believe this. Dreaming 301 00:15:00,280 --> 00:15:04,000 Speaker 1: companies are great partners. They're exposing so much amazing music 302 00:15:04,320 --> 00:15:07,080 Speaker 1: to the general population and to consumers, and it's giving 303 00:15:07,120 --> 00:15:09,400 Speaker 1: the consumers a chance to choose and be exposed to 304 00:15:09,480 --> 00:15:11,400 Speaker 1: so many different types of music they might never hurt, 305 00:15:11,560 --> 00:15:14,200 Speaker 1: might not have ever heard before. But we have to 306 00:15:14,200 --> 00:15:16,840 Speaker 1: figure out some equitable way to make sure that people 307 00:15:17,280 --> 00:15:20,560 Speaker 1: who create this art and spend the time making the 308 00:15:20,640 --> 00:15:23,120 Speaker 1: music that we all love and enjoy, continue to be 309 00:15:23,240 --> 00:15:26,080 Speaker 1: able to make the mailbox money. Otherwise people are gonna 310 00:15:26,080 --> 00:15:28,080 Speaker 1: have to get other jobs and other sources of income, 311 00:15:28,120 --> 00:15:30,280 Speaker 1: and it will decrease the number of people that are 312 00:15:30,560 --> 00:15:33,800 Speaker 1: really making the great art that we all appreciate. It's 313 00:15:33,840 --> 00:15:37,560 Speaker 1: finally here the season of celebration, and no matter how 314 00:15:37,640 --> 00:15:40,720 Speaker 1: you celebrate with family and friends, whether you're preparing for 315 00:15:40,800 --> 00:15:44,360 Speaker 1: Reis magos or Karamu lighting the Manura, are going to 316 00:15:44,480 --> 00:15:47,400 Speaker 1: midnight mass, Coals has just what you need to make 317 00:15:47,440 --> 00:15:51,160 Speaker 1: those traditions special. Plus you'll find gifts for all your 318 00:15:51,200 --> 00:15:55,720 Speaker 1: loved ones. 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Sign up for free at auto dot 346 00:17:25,440 --> 00:17:28,240 Speaker 1: ai or download the app for free auto dot ai. 347 00:17:28,440 --> 00:17:31,560 Speaker 1: That's O T T E R dot Ai. The Grammy 348 00:17:31,600 --> 00:17:34,560 Speaker 1: Awards is the money maker is music. Biggest night is 349 00:17:34,600 --> 00:17:37,000 Speaker 1: the six or thirty Grammy Awards is Aaron on Sunday, 350 00:17:37,000 --> 00:17:40,919 Speaker 1: March fourteen, a p m. Or CBS. What can we expect? 351 00:17:42,280 --> 00:17:44,800 Speaker 1: You can expect an amazing show, and you can expect 352 00:17:45,119 --> 00:17:49,280 Speaker 1: great performances. Nothing like you've seen during COVID. You know, 353 00:17:49,280 --> 00:17:52,080 Speaker 1: we're doing things very differently. This is not a virtual show, Okay. 354 00:17:52,119 --> 00:17:55,280 Speaker 1: This is not people sending in videos of them performing 355 00:17:55,440 --> 00:17:57,880 Speaker 1: either at their house or at some different location. These 356 00:17:57,880 --> 00:18:00,600 Speaker 1: are people that are performing on the ground, the stage 357 00:18:00,720 --> 00:18:05,200 Speaker 1: in Los Angeles. Uh, you'll see live awards. You won't 358 00:18:05,200 --> 00:18:08,440 Speaker 1: see a large audience, unfortunately. But I'm really excited. You're 359 00:18:08,440 --> 00:18:12,960 Speaker 1: gonna see a beautiful set, beautiful staging and set decoration. Uh. 360 00:18:12,960 --> 00:18:14,800 Speaker 1: And I think it's gonna be, as I said earlier, 361 00:18:14,840 --> 00:18:17,520 Speaker 1: a bit of an opportunity to come together and celebrate 362 00:18:17,600 --> 00:18:21,199 Speaker 1: music as much as celebrating fields. Maybe slightly awkward right 363 00:18:21,240 --> 00:18:23,240 Speaker 1: now because there is so much hardship and so many 364 00:18:23,240 --> 00:18:27,080 Speaker 1: things happening that put us at at unrest and in 365 00:18:27,320 --> 00:18:30,119 Speaker 1: a in a state of uncertainty. But I think this 366 00:18:30,160 --> 00:18:32,760 Speaker 1: will be a time for some rebirth. And that's a 367 00:18:32,760 --> 00:18:34,560 Speaker 1: little bit of the theme of some of our our 368 00:18:34,600 --> 00:18:38,159 Speaker 1: elements of this show and are coming together and feeling 369 00:18:38,160 --> 00:18:40,480 Speaker 1: good around music. We know the thing about it. I 370 00:18:40,520 --> 00:18:43,160 Speaker 1: want to say celebrations. I want to stick with that, Harvey, 371 00:18:43,200 --> 00:18:45,760 Speaker 1: because you know we've been locked down. Uh you know, 372 00:18:45,760 --> 00:18:48,760 Speaker 1: my wife, she's still not comfortable going out to a restaurant. 373 00:18:48,800 --> 00:18:51,240 Speaker 1: She we have not been at a restaurant since COVID lockdown, 374 00:18:51,640 --> 00:18:54,159 Speaker 1: and and and and and and so you know, she 375 00:18:54,320 --> 00:18:56,520 Speaker 1: goes out to the store. We're wearing masks. There's a 376 00:18:56,760 --> 00:18:59,400 Speaker 1: there's a there's a life of not being comfortable, life 377 00:18:59,520 --> 00:19:03,040 Speaker 1: not being normal. To see an amazing show like the 378 00:19:03,119 --> 00:19:07,159 Speaker 1: Grammys somewhat returned into his live performance format because all 379 00:19:07,200 --> 00:19:10,119 Speaker 1: we've seen is these zoom type set ups, you know, 380 00:19:10,280 --> 00:19:13,439 Speaker 1: virtual somewhere the train station, but Nora and there's not 381 00:19:13,560 --> 00:19:16,560 Speaker 1: nowhere in the facility as a unified show. I think 382 00:19:16,600 --> 00:19:18,919 Speaker 1: it's really important. How did you guys get to that 383 00:19:18,960 --> 00:19:21,080 Speaker 1: point of production to say this is the type of 384 00:19:21,119 --> 00:19:23,520 Speaker 1: show we're gonna do. We're not going to do the 385 00:19:23,560 --> 00:19:28,520 Speaker 1: traditional remote performances and they just packaged together. Well, it's 386 00:19:28,560 --> 00:19:31,399 Speaker 1: something we always hoped for, you know. Originally when this started, 387 00:19:31,520 --> 00:19:34,320 Speaker 1: we said, well, we'll just keep our fingers crossed and 388 00:19:34,320 --> 00:19:36,240 Speaker 1: hopefully we can have our show as normal. But as 389 00:19:36,240 --> 00:19:38,280 Speaker 1: we got closer and closer to January, we knew we 390 00:19:38,280 --> 00:19:41,200 Speaker 1: weren't gonna be able to do the big Staples Center 391 00:19:41,280 --> 00:19:44,800 Speaker 1: with seventeen thousand people. So we changed and pivoted and 392 00:19:44,840 --> 00:19:46,880 Speaker 1: made an adjustment to what we thought was the expect 393 00:19:46,920 --> 00:19:50,280 Speaker 1: the best thing, which was bringing the artists together and 394 00:19:50,440 --> 00:19:52,720 Speaker 1: have being a show that they actually came to l 395 00:19:52,760 --> 00:19:55,720 Speaker 1: A and performed. Uh. And we've got a great new 396 00:19:55,720 --> 00:19:59,920 Speaker 1: director this year, executive produce Service Show, Ben Winston's executive 397 00:20:00,040 --> 00:20:03,320 Speaker 1: discern He's had an incredible vision for this show. You know, 398 00:20:03,320 --> 00:20:08,320 Speaker 1: we had our our last executive director, or rather executive producer, 399 00:20:08,840 --> 00:20:12,359 Speaker 1: Kennerlik for the last I think board the shows that 400 00:20:12,600 --> 00:20:15,240 Speaker 1: did amazing work for us over the years. But having 401 00:20:15,240 --> 00:20:18,720 Speaker 1: a different um producer has really brought a different look 402 00:20:18,760 --> 00:20:20,520 Speaker 1: to the show and a different kind of energy and 403 00:20:20,520 --> 00:20:22,840 Speaker 1: a different approach to it. So I have to say 404 00:20:22,880 --> 00:20:25,520 Speaker 1: that a lot of what's happening on March fourteenth is 405 00:20:25,560 --> 00:20:28,520 Speaker 1: because of Ben Winston and his vision and his plan 406 00:20:28,680 --> 00:20:31,320 Speaker 1: for doing something original and different. Well, you know, the 407 00:20:31,800 --> 00:20:34,680 Speaker 1: Grammy serves several purposes for me when I get to 408 00:20:34,680 --> 00:20:38,239 Speaker 1: see live entertained, but also artists who win, you can 409 00:20:38,280 --> 00:20:42,080 Speaker 1: see their record sales or digit sal digital sales or 410 00:20:42,160 --> 00:20:44,080 Speaker 1: whatever term they're using that that you know, you just 411 00:20:44,119 --> 00:20:47,240 Speaker 1: do use the word album. They don't make albums technically anymore. 412 00:20:47,640 --> 00:20:51,600 Speaker 1: They're streaming numbers. There's streaming numbers can go off. So 413 00:20:52,000 --> 00:20:55,000 Speaker 1: being a nominee and being a winner and being a 414 00:20:55,000 --> 00:20:58,320 Speaker 1: live performer are really also a presenter can all the 415 00:20:58,359 --> 00:21:00,480 Speaker 1: major blessings as far as being a part of the 416 00:21:00,520 --> 00:21:04,280 Speaker 1: GRAMM Awards. Correct. Yes, it's a great platform for the 417 00:21:04,440 --> 00:21:08,240 Speaker 1: creators and for artists songwriters, and as you said, being 418 00:21:08,240 --> 00:21:11,240 Speaker 1: exposed on the show can have huge benefits for record 419 00:21:11,280 --> 00:21:13,679 Speaker 1: labels or for the companies that put out this music, 420 00:21:13,960 --> 00:21:16,239 Speaker 1: and for the artists themselves. But for us, it's an 421 00:21:16,240 --> 00:21:19,240 Speaker 1: opportunity to showcase a lot of different great music. It's 422 00:21:19,240 --> 00:21:22,480 Speaker 1: an opportunity to celebrate excellence and shine a light on 423 00:21:22,520 --> 00:21:26,640 Speaker 1: the people that our voters felt had outstanding projects this year. 424 00:21:26,960 --> 00:21:28,760 Speaker 1: And it's also a chance for us, and I hate 425 00:21:28,760 --> 00:21:30,320 Speaker 1: to be crass about it, but it's a chance for 426 00:21:30,359 --> 00:21:32,840 Speaker 1: the Academy to generate some income so that we can 427 00:21:32,960 --> 00:21:35,760 Speaker 1: do the programs that we're so passionate about, and we 428 00:21:35,800 --> 00:21:38,560 Speaker 1: can't give back to the music community the infrastructure set 429 00:21:38,600 --> 00:21:41,760 Speaker 1: up at the Academy, and it's one thing that happens. 430 00:21:41,760 --> 00:21:43,480 Speaker 1: You know, a lot of people are critical about the 431 00:21:43,480 --> 00:21:45,760 Speaker 1: awards or who gets nominations, who gets to win, Why 432 00:21:45,800 --> 00:21:48,359 Speaker 1: didn't this person get nominated? And I respect and totally 433 00:21:48,400 --> 00:21:50,560 Speaker 1: understand that I've been snuggled myself at the time when 434 00:21:50,560 --> 00:21:53,280 Speaker 1: I thought I should have gotten nominated and didn't. But 435 00:21:53,560 --> 00:21:55,680 Speaker 1: at the end of the day, I tend to look 436 00:21:55,720 --> 00:21:58,159 Speaker 1: at it from a perspective of this show is incredible, 437 00:21:58,240 --> 00:22:01,240 Speaker 1: it's amazing, it's so important, But it's also a vehicle 438 00:22:01,280 --> 00:22:04,399 Speaker 1: that allows us as an academy to generate income so 439 00:22:04,400 --> 00:22:06,480 Speaker 1: that we can do the really, really important work that 440 00:22:06,520 --> 00:22:08,600 Speaker 1: we do in the industry, to be helpful and to 441 00:22:08,600 --> 00:22:11,720 Speaker 1: to stand up programs that change and affect the future 442 00:22:11,760 --> 00:22:14,720 Speaker 1: of our business and hopefully the future generation of music 443 00:22:14,760 --> 00:22:19,200 Speaker 1: makers that are coming into into this community. It's amazing 444 00:22:19,240 --> 00:22:21,719 Speaker 1: my conversation I'm having with you because I'm exposing you. 445 00:22:21,760 --> 00:22:23,480 Speaker 1: I'm talking to Harvey Mason j and you. He's the 446 00:22:23,560 --> 00:22:25,920 Speaker 1: chairman of the Board of the Recording of the Academy 447 00:22:25,920 --> 00:22:28,760 Speaker 1: and the interim President and CEO, also known as the Grammys, 448 00:22:29,000 --> 00:22:31,960 Speaker 1: which will be are airing on March fourteen on CBS 449 00:22:32,000 --> 00:22:33,600 Speaker 1: and a p M eased to standard time. Well, I 450 00:22:33,640 --> 00:22:35,720 Speaker 1: don't get back to you because you're a special catman. 451 00:22:36,119 --> 00:22:39,240 Speaker 1: I mentioned the songs that you pinned, but the television 452 00:22:39,280 --> 00:22:43,320 Speaker 1: and film side, I gotta let people know who you are. Man, 453 00:22:43,680 --> 00:22:45,600 Speaker 1: I'm saying, I want them to google you. Have realized 454 00:22:45,640 --> 00:22:48,199 Speaker 1: that you are truly a gifted guy because a lot 455 00:22:48,200 --> 00:22:49,800 Speaker 1: of people can be good at one thing. Because to me, 456 00:22:49,920 --> 00:22:52,720 Speaker 1: what you're doing is like watching the Lebron James play 457 00:22:52,760 --> 00:22:57,080 Speaker 1: football and basketball. Because you know, I'm saying comparison, I'll 458 00:22:57,080 --> 00:22:59,359 Speaker 1: take it. You got to and please do. He was 459 00:22:59,400 --> 00:23:01,720 Speaker 1: chairman A little come on now, you big your big 460 00:23:01,760 --> 00:23:04,600 Speaker 1: boss and so and I just see that because you know, 461 00:23:04,680 --> 00:23:06,880 Speaker 1: want to see straight out of comfortent all three pitch 462 00:23:06,960 --> 00:23:10,159 Speaker 1: perfect moves which I loved, you know, Jingo Django one 463 00:23:10,200 --> 00:23:13,200 Speaker 1: of my favorite. The problem that the first film since 464 00:23:13,240 --> 00:23:18,760 Speaker 1: The Wiz from a Black Christmas Uh musical, which was amazing. 465 00:23:18,800 --> 00:23:21,000 Speaker 1: Good friend of mine, David Tabo and his wife I 466 00:23:21,080 --> 00:23:23,280 Speaker 1: interviewed Don't Want to Show and I and and and 467 00:23:23,400 --> 00:23:27,000 Speaker 1: it trended a lot on Netflix. When you start looking 468 00:23:27,000 --> 00:23:29,359 Speaker 1: at it, looking at these types of productions, because you know, 469 00:23:29,520 --> 00:23:32,080 Speaker 1: straight out of the company was wrapped, Jingo Django was 470 00:23:32,080 --> 00:23:35,400 Speaker 1: a was a Christmas. Yeah, Zoe's extraordinary. That's a that's 471 00:23:35,400 --> 00:23:39,239 Speaker 1: a dramatic when they just sing on television, how do 472 00:23:39,320 --> 00:23:41,280 Speaker 1: you That's That's what I'm saying. How did you start 473 00:23:41,359 --> 00:23:44,480 Speaker 1: balancing all that? Those are different genure, just like it 474 00:23:44,560 --> 00:23:47,240 Speaker 1: is with the artists, but this is even more because 475 00:23:47,600 --> 00:23:50,560 Speaker 1: it's different songs that play off on different moments that 476 00:23:50,680 --> 00:23:53,719 Speaker 1: in and our cues talk to us about first television 477 00:23:53,880 --> 00:23:58,240 Speaker 1: then film. Well, the television side, you know, your timelines 478 00:23:58,280 --> 00:24:00,639 Speaker 1: are very tight. Things are done quickly. It's week to 479 00:24:00,720 --> 00:24:03,840 Speaker 1: week and so every day you're doing something different, it's 480 00:24:03,880 --> 00:24:05,640 Speaker 1: by the end of the week it's approved and into 481 00:24:05,680 --> 00:24:09,040 Speaker 1: the show. So it's being nimble, it's being creative, it's 482 00:24:09,160 --> 00:24:12,199 Speaker 1: problem solving really quickly. Uh. And I think it's a 483 00:24:12,200 --> 00:24:14,359 Speaker 1: lot of different genres of music. As you mentioned, you know, 484 00:24:14,440 --> 00:24:17,600 Speaker 1: we've done it's always extraordinary playlist for two years. I 485 00:24:17,600 --> 00:24:21,679 Speaker 1: think last season we did seventy or eighties songs for that, 486 00:24:21,800 --> 00:24:24,280 Speaker 1: and we're doing another show for Apple TV where we're 487 00:24:24,320 --> 00:24:27,639 Speaker 1: doing twenty or thirty songs. Uh and doing those series. 488 00:24:27,640 --> 00:24:30,000 Speaker 1: It's a lot of work and it's quick paced. As 489 00:24:30,000 --> 00:24:32,800 Speaker 1: far as the film side, you know, we're doing a 490 00:24:32,840 --> 00:24:35,919 Speaker 1: movie right now called Respect. It's the biopic about Arita 491 00:24:35,920 --> 00:24:39,480 Speaker 1: Franklin starring Jennifer Hudson. I'm very excited about. And the 492 00:24:39,520 --> 00:24:41,879 Speaker 1: difference with film the TV is you have more time 493 00:24:42,040 --> 00:24:44,800 Speaker 1: you're I've been working on that film for two years. 494 00:24:44,920 --> 00:24:49,560 Speaker 1: So it's really about fine tuning, perfecting everything that you're doing. 495 00:24:49,600 --> 00:24:52,600 Speaker 1: Every piece of music, every note is looked at and 496 00:24:52,720 --> 00:24:55,119 Speaker 1: re looked at by the producer, of the director of 497 00:24:55,119 --> 00:24:58,359 Speaker 1: the studio, the music team. So it's a lot of 498 00:24:58,480 --> 00:25:02,240 Speaker 1: inspection of almost everything you're doing. That is a major difference, 499 00:25:02,320 --> 00:25:06,159 Speaker 1: But the similarities are you're trying to use music to 500 00:25:06,200 --> 00:25:08,320 Speaker 1: tell a story. You're trying to use music as a 501 00:25:08,400 --> 00:25:11,520 Speaker 1: character in the show or the film, and you're trying 502 00:25:11,520 --> 00:25:14,199 Speaker 1: to evolve the story plot generally with the song or 503 00:25:14,240 --> 00:25:17,400 Speaker 1: with lyrics. So I've been very fortunate to be able 504 00:25:17,400 --> 00:25:19,920 Speaker 1: to work across different genres and with different types of 505 00:25:20,000 --> 00:25:22,200 Speaker 1: artists throughout my career and record making, but as well 506 00:25:22,240 --> 00:25:24,560 Speaker 1: in film and TV. Because it's all music, you know, 507 00:25:24,680 --> 00:25:27,480 Speaker 1: stuff that I loved. I love classic, I love rock, 508 00:25:27,600 --> 00:25:30,919 Speaker 1: I love rap, R and B pop, country. We do 509 00:25:31,000 --> 00:25:33,560 Speaker 1: it all because for me, it's all just a different 510 00:25:33,560 --> 00:25:36,760 Speaker 1: expression of different emotions through different genres. So I've been 511 00:25:37,040 --> 00:25:39,359 Speaker 1: very fortunate to get a chance to work with a 512 00:25:39,480 --> 00:25:43,399 Speaker 1: really wide variety of people in genres. Cool. Now, before 513 00:25:43,440 --> 00:25:44,960 Speaker 1: we go, I want to ask you about this. Always 514 00:25:45,000 --> 00:25:46,440 Speaker 1: with the Grammys, I know how powerful with the gram 515 00:25:46,560 --> 00:25:50,159 Speaker 1: mus is because people use nominations as party they created. 516 00:25:50,200 --> 00:25:53,040 Speaker 1: So they've been nominated by a Grammy for a Grammy, 517 00:25:53,040 --> 00:25:55,320 Speaker 1: they're gonna mention it is part of their credit. How 518 00:25:55,359 --> 00:25:58,560 Speaker 1: does one get in that nomination process? Is it? Is 519 00:25:58,560 --> 00:26:02,160 Speaker 1: it a board somewhere? Is it a cent of a 520 00:26:02,240 --> 00:26:06,960 Speaker 1: music experts? How does one get nominated for a Grammy Award? Sure? 521 00:26:07,760 --> 00:26:10,840 Speaker 1: The good thing is our our Grammy rules and voting 522 00:26:11,000 --> 00:26:13,560 Speaker 1: is published online. Everything is very public and you can 523 00:26:13,680 --> 00:26:15,880 Speaker 1: you can google it and find these rules out much 524 00:26:15,920 --> 00:26:18,840 Speaker 1: better than I'll describe it too, But again we have 525 00:26:19,119 --> 00:26:22,000 Speaker 1: a voting membership. We have membership with the Academy's twenty 526 00:26:22,119 --> 00:26:24,560 Speaker 1: thousand or still members, and then we have twelve thousand 527 00:26:24,600 --> 00:26:27,000 Speaker 1: of those members are what we call voting members, and 528 00:26:27,000 --> 00:26:29,800 Speaker 1: the voting members. In order to get that distinction, you 529 00:26:29,800 --> 00:26:31,720 Speaker 1: have to be a creator. You have to be a songwriter, 530 00:26:31,800 --> 00:26:35,520 Speaker 1: a producer, engineer, artist, somebody who's actually involved in the 531 00:26:35,560 --> 00:26:39,000 Speaker 1: creation of the music. If you are deemed that by 532 00:26:39,080 --> 00:26:42,120 Speaker 1: the Academy, you are called a voting member. Those twelve 533 00:26:42,160 --> 00:26:45,320 Speaker 1: thousand voting members take all the submissions anybody who makes 534 00:26:45,400 --> 00:26:48,439 Speaker 1: music and submit through the label or through a member, 535 00:26:48,600 --> 00:26:51,200 Speaker 1: or or submit a song or a record or project. 536 00:26:51,520 --> 00:26:53,280 Speaker 1: All those come in. This year we had twenty two 537 00:26:53,359 --> 00:26:56,480 Speaker 1: thousand submissions. It's the most submissions we've ever had. The 538 00:26:56,520 --> 00:27:00,240 Speaker 1: twelve thousand voters look through all the submissions and vote 539 00:27:00,280 --> 00:27:03,119 Speaker 1: on their favorites. The favorites are narrowed down. Then we 540 00:27:03,160 --> 00:27:07,000 Speaker 1: have a group of nominations committee Review that goes and 541 00:27:07,040 --> 00:27:09,440 Speaker 1: they take they take every song and they listen to 542 00:27:09,480 --> 00:27:13,040 Speaker 1: the top twenty or so songs, and generally the nomination 543 00:27:13,080 --> 00:27:16,200 Speaker 1: Review Committee is made up of experts in each genre. 544 00:27:16,280 --> 00:27:19,320 Speaker 1: So each different genre has a specific committee that reviews 545 00:27:19,359 --> 00:27:23,680 Speaker 1: the voters choices. So if you're talking about folk music, 546 00:27:23,720 --> 00:27:27,720 Speaker 1: you have fifteen or twenty folk music experts listening to 547 00:27:27,760 --> 00:27:31,439 Speaker 1: the finalist voted on by the voting membership. At that point, 548 00:27:31,600 --> 00:27:35,679 Speaker 1: the committee will establish who the five or eight nominations 549 00:27:35,880 --> 00:27:37,879 Speaker 1: go to, because in some categories there's five. In the 550 00:27:37,880 --> 00:27:42,200 Speaker 1: general field, there's eight. Once those nominations are determined, then 551 00:27:42,280 --> 00:27:44,439 Speaker 1: those names go back out to the voting body, and 552 00:27:44,480 --> 00:27:48,440 Speaker 1: the voting body decides who the winner is. So it's 553 00:27:48,480 --> 00:27:51,120 Speaker 1: a combination, to answer your question even more simply, of 554 00:27:51,200 --> 00:27:54,480 Speaker 1: the general voting body of twelve tho voters, the nomination 555 00:27:54,520 --> 00:27:58,040 Speaker 1: review committee, and then finally again the voting body determines 556 00:27:58,080 --> 00:28:01,520 Speaker 1: who the winners are. Awesome. Speaking to Harvard Mason Jr. 557 00:28:01,560 --> 00:28:04,800 Speaker 1: I know I said that comparison with Lebron James because 558 00:28:04,800 --> 00:28:06,720 Speaker 1: he did not play football. I'm gonna give you even 559 00:28:06,800 --> 00:28:09,520 Speaker 1: better with my good friend Dion Sanders, because he was 560 00:28:09,640 --> 00:28:12,840 Speaker 1: talented and a Hall of Famer and football and he 561 00:28:12,880 --> 00:28:15,199 Speaker 1: played in the World Series and baseball. And that's what 562 00:28:15,240 --> 00:28:18,119 Speaker 1: you're doing. You're not the only a talented writer, but 563 00:28:18,240 --> 00:28:21,480 Speaker 1: the producer. You're doing television, doing film, you're doing individual 564 00:28:21,600 --> 00:28:25,040 Speaker 1: orders crossing all genres. You truly are superstar behind the 565 00:28:25,080 --> 00:28:27,840 Speaker 1: mic and as well as sitting down at the piano Harvard. 566 00:28:27,840 --> 00:28:30,480 Speaker 1: Thank you for allowing me to ask my courtions about 567 00:28:30,480 --> 00:28:33,240 Speaker 1: the Grammars. Let my audience here from a from a 568 00:28:33,359 --> 00:28:36,240 Speaker 1: very strong success story and hopefully started googling you and 569 00:28:36,320 --> 00:28:39,000 Speaker 1: uh and start following on social media because you truly 570 00:28:39,040 --> 00:28:41,520 Speaker 1: are started. Thank you for coming on Money Making Conversations. 571 00:28:42,120 --> 00:28:43,880 Speaker 1: Thank you so much, great to be here. Appreciate you. 572 00:28:43,920 --> 00:28:47,320 Speaker 1: How to name alright there, don't forget. The Grammys is Sunday, 573 00:28:47,520 --> 00:28:52,000 Speaker 1: March fourteen on CBS A p M. Again, I like 574 00:28:52,000 --> 00:28:54,640 Speaker 1: I think everybody who listens to Money Making Conversation from here. 575 00:28:54,640 --> 00:28:57,200 Speaker 1: Any more interviews about money making conversations, please go to 576 00:28:57,240 --> 00:29:00,160 Speaker 1: money Making Conversations dot com. I'm with Sean McDonald. I 577 00:29:00,280 --> 00:29:05,560 Speaker 1: am your host. In this season of Giving Coals has 578 00:29:05,600 --> 00:29:08,120 Speaker 1: gifts for all your loved ones. 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