1 00:00:01,520 --> 00:00:02,120 Speaker 1: Hurdlers. 2 00:00:02,240 --> 00:00:06,200 Speaker 2: Emily Avadi here with episode seventy three of Hurdle, a 3 00:00:06,280 --> 00:00:09,760 Speaker 2: podcast that talks to everyone from entrepreneurs to top CEOs 4 00:00:09,760 --> 00:00:13,040 Speaker 2: and athletes about how they've gotten through tough times hurdles 5 00:00:13,039 --> 00:00:17,320 Speaker 2: of sorts by leaning in to wellness. I can't believe 6 00:00:17,320 --> 00:00:19,959 Speaker 2: we're at episode seventy three. These numbers are really tripping 7 00:00:20,000 --> 00:00:23,840 Speaker 2: me out. Today's episode is with d Murphy. He's the 8 00:00:23,840 --> 00:00:26,480 Speaker 2: co founder of Menlo Club and Young and Reckless, both 9 00:00:26,520 --> 00:00:30,480 Speaker 2: California based clothing brands, in addition to a slew of 10 00:00:30,520 --> 00:00:33,239 Speaker 2: other things. But we'll get to that in just a 11 00:00:33,320 --> 00:00:37,400 Speaker 2: moment before I do shout out to today's sponsor, Athletic Greens, 12 00:00:37,760 --> 00:00:42,600 Speaker 2: containing seventy five proven vitamins, minerals and whole food sourced ingredients. 13 00:00:42,840 --> 00:00:45,440 Speaker 2: It's my go to insurance policy that helps me start 14 00:00:45,440 --> 00:00:48,239 Speaker 2: my day off right. They are offering Hurdle listeners a 15 00:00:48,280 --> 00:00:51,760 Speaker 2: super awesome deal. It's twenty travel packs a seventy nine 16 00:00:51,760 --> 00:00:56,200 Speaker 2: dollars value, absolutely free with your first purchase. Just head 17 00:00:56,240 --> 00:00:59,319 Speaker 2: on over to Athleticgreens dot com slash hurdle again, that's 18 00:00:59,360 --> 00:01:03,000 Speaker 2: Athletic Green dot com slash hurdle to get yours today, 19 00:01:03,600 --> 00:01:07,840 Speaker 2: no code necessary. Today's episode is also brought to you 20 00:01:07,880 --> 00:01:10,839 Speaker 2: by Whoop. If you follow me on Instagram and that's 21 00:01:10,880 --> 00:01:12,560 Speaker 2: at Emily a Body, then you know that I have 22 00:01:12,640 --> 00:01:15,840 Speaker 2: been loving getting to know more about myself and my 23 00:01:15,920 --> 00:01:19,839 Speaker 2: training through the wrist worn heart rate monitor. WOOP gives 24 00:01:19,880 --> 00:01:24,640 Speaker 2: me super helpful insights into recovery and strain and sleep, 25 00:01:25,000 --> 00:01:28,440 Speaker 2: and to be honest, I am pretty hooked. They're given 26 00:01:28,480 --> 00:01:31,800 Speaker 2: Hurdle listeners, a free Whoop Strap three point zero as 27 00:01:31,800 --> 00:01:35,800 Speaker 2: well as fifteen percent off any Whoop membership with the 28 00:01:35,840 --> 00:01:37,000 Speaker 2: code Hurdle. 29 00:01:37,680 --> 00:01:39,240 Speaker 1: Just go to woop dot com. 30 00:01:38,959 --> 00:01:43,880 Speaker 2: That's Whoop dot com and use the code Hurdle at 31 00:01:43,959 --> 00:01:48,200 Speaker 2: checkout to get fifteen percent off and optimize the way 32 00:01:48,240 --> 00:01:52,360 Speaker 2: you train. All right, So, d the guy wears a 33 00:01:52,400 --> 00:01:54,680 Speaker 2: lot of hats. He's at the helm of five to 34 00:01:54,880 --> 00:01:57,680 Speaker 2: four Group, which is the holding company for a slew 35 00:01:57,840 --> 00:01:58,920 Speaker 2: of fashion brands. 36 00:01:59,160 --> 00:02:00,360 Speaker 1: He's also a pot podcast. 37 00:02:00,600 --> 00:02:03,000 Speaker 2: You can find him over on his show Detour, as 38 00:02:03,000 --> 00:02:05,280 Speaker 2: well as one of my personal favorites that I've mentioned 39 00:02:05,320 --> 00:02:08,359 Speaker 2: here on the pod war called Group Chat. Group Chat 40 00:02:08,400 --> 00:02:12,280 Speaker 2: is thrice weekly, three times a week. It's a news 41 00:02:12,280 --> 00:02:14,799 Speaker 2: podcast that he does with his brother Anen and Chris 42 00:02:14,960 --> 00:02:16,000 Speaker 2: Drama Peth. 43 00:02:16,280 --> 00:02:18,959 Speaker 1: Where nothing is off limits I think literally. 44 00:02:19,000 --> 00:02:21,720 Speaker 2: In the show bio it says something like from DUIs 45 00:02:21,800 --> 00:02:25,600 Speaker 2: to IPOs in terms of subjects, and I just really 46 00:02:25,639 --> 00:02:29,360 Speaker 2: dig their no bis approach. Also, D He's got an 47 00:02:29,400 --> 00:02:31,440 Speaker 2: active wear a company called grand A c in the 48 00:02:31,480 --> 00:02:35,120 Speaker 2: five to four portfolio. So yeah, the guy isn't busy 49 00:02:35,160 --> 00:02:37,280 Speaker 2: at all. I recorded with D when I was in 50 00:02:37,440 --> 00:02:40,040 Speaker 2: La selfishly again because like I said, I'm a huge 51 00:02:40,160 --> 00:02:42,080 Speaker 2: fan of the shows that he does, and I just 52 00:02:42,080 --> 00:02:44,200 Speaker 2: thought that it would be a good time and a 53 00:02:44,200 --> 00:02:47,359 Speaker 2: good conversation. In today's episode, De tells me all about 54 00:02:47,360 --> 00:02:49,600 Speaker 2: how he got to this position in charge of a 55 00:02:49,680 --> 00:02:52,600 Speaker 2: lot of these big brands. We chat about the hard 56 00:02:52,600 --> 00:02:55,160 Speaker 2: work and the late nights and the networking and all 57 00:02:55,240 --> 00:02:58,640 Speaker 2: of the opportunity cost that comes with doing something that 58 00:02:58,639 --> 00:02:59,200 Speaker 2: you really love. 59 00:03:00,080 --> 00:03:01,120 Speaker 1: To talk about how when he. 60 00:03:01,080 --> 00:03:03,760 Speaker 2: First met his now wife he wasn't, as he says, 61 00:03:03,960 --> 00:03:06,760 Speaker 2: super mature or ready to be in the relationship. And 62 00:03:06,840 --> 00:03:11,000 Speaker 2: going through that in addition to managing the financial crisis 63 00:03:11,040 --> 00:03:14,679 Speaker 2: and building all these businesses, it was really overwhelming for him. 64 00:03:14,840 --> 00:03:18,000 Speaker 2: He was flipping through a magazine one day and saw 65 00:03:18,000 --> 00:03:21,800 Speaker 2: an advertisement for a triathlon and figured, hey, maybe now 66 00:03:21,919 --> 00:03:24,280 Speaker 2: is the time that doing something like this would be 67 00:03:24,440 --> 00:03:27,240 Speaker 2: a good call. And so through training for that, it 68 00:03:27,280 --> 00:03:29,480 Speaker 2: helped him get on track, get his ducks in a row. 69 00:03:29,520 --> 00:03:31,480 Speaker 2: And we talk about what he says is the single 70 00:03:31,639 --> 00:03:34,280 Speaker 2: best thing he's done in his career, which is the 71 00:03:34,360 --> 00:03:37,200 Speaker 2: run club that goes along with that active where line 72 00:03:37,280 --> 00:03:39,800 Speaker 2: grand Ac. We chat about how that's changed him as 73 00:03:39,840 --> 00:03:42,680 Speaker 2: a business person, and like I said, it's just a 74 00:03:42,720 --> 00:03:47,320 Speaker 2: really good fun Convod is a no holding back sort 75 00:03:47,360 --> 00:03:49,600 Speaker 2: of guy. He's the kind of person that tells you 76 00:03:49,680 --> 00:03:51,640 Speaker 2: what's on his mind and offers up the advice that 77 00:03:51,680 --> 00:03:53,920 Speaker 2: we probably all need to hear. And so I think 78 00:03:54,160 --> 00:03:56,160 Speaker 2: you guys are really going to dig it as always, 79 00:03:56,160 --> 00:03:58,560 Speaker 2: you know the drill. As you are listening today, tag 80 00:03:58,640 --> 00:04:01,040 Speaker 2: me over at Hurdle Podcast on Instagram. Let me know 81 00:04:01,120 --> 00:04:03,600 Speaker 2: what you like, what your takeaways are. If you have 82 00:04:03,640 --> 00:04:05,480 Speaker 2: a Hurdle moment of your own to share, or just 83 00:04:05,640 --> 00:04:08,320 Speaker 2: want to say what's shaken, hit me up at Emily 84 00:04:08,400 --> 00:04:10,560 Speaker 2: at Hurdle dot us. And if you're in the New 85 00:04:10,680 --> 00:04:14,840 Speaker 2: York City area and want to connect irl in real life. 86 00:04:15,440 --> 00:04:16,799 Speaker 1: This week, I'm doing. 87 00:04:16,640 --> 00:04:22,360 Speaker 2: A live podcast tomorrow night, Tuesday, September seventeenth at Trella's 88 00:04:22,360 --> 00:04:26,119 Speaker 2: Health with Hurst Chief Fashion Director Ayak and I click 89 00:04:26,160 --> 00:04:29,599 Speaker 2: on over to the episode description and make sure to OURSVP. 90 00:04:30,360 --> 00:04:34,800 Speaker 1: Huh, that was a lot with that. Let's get the hurdling. 91 00:04:40,680 --> 00:04:40,960 Speaker 3: Today. 92 00:04:41,000 --> 00:04:43,800 Speaker 2: I'm sitting down with d Murphy. D how would you 93 00:04:43,839 --> 00:04:44,840 Speaker 2: like me to introduce you? 94 00:04:45,480 --> 00:04:46,760 Speaker 3: That's a great question. I don't know. 95 00:04:47,279 --> 00:04:48,320 Speaker 1: You do a lot of things. 96 00:04:49,080 --> 00:04:52,120 Speaker 3: I would say fashion entrepreneur. 97 00:04:52,960 --> 00:04:56,680 Speaker 2: Okay, what are some of the brands you're entrepreneuring behind? 98 00:05:00,080 --> 00:05:02,200 Speaker 3: First brand is a brand that we started seventeen years 99 00:05:02,240 --> 00:05:06,279 Speaker 3: ago called five four that has morphed into a subscription 100 00:05:06,440 --> 00:05:09,720 Speaker 3: service called the Menlo Club. Under that, we have New Republic, 101 00:05:09,760 --> 00:05:12,160 Speaker 3: which is a shoe brand, Grand Athletic Club, which is 102 00:05:12,160 --> 00:05:17,440 Speaker 3: their active wear brand. And then we'll also co owned 103 00:05:17,440 --> 00:05:20,400 Speaker 3: a streetwear brand called Young and Reckless. And we are 104 00:05:20,440 --> 00:05:23,839 Speaker 3: currently incubating a half a dozen new brands at all 105 00:05:23,839 --> 00:05:27,479 Speaker 3: different price points, all different categories, just to kind of 106 00:05:27,520 --> 00:05:30,359 Speaker 3: find our next generation of brands we're going to grow. 107 00:05:30,440 --> 00:05:32,120 Speaker 1: It's a lot of stuff, A lot of stuff. 108 00:05:32,200 --> 00:05:36,160 Speaker 2: Okay, So background on how I'm sitting here. A girlfriend 109 00:05:36,200 --> 00:05:37,839 Speaker 2: of mine a year and a half ago put me 110 00:05:37,880 --> 00:05:41,240 Speaker 2: onto short story long I obviously from short story, long 111 00:05:41,720 --> 00:05:45,480 Speaker 2: found group Chat. Group Chat is your what? How did 112 00:05:45,520 --> 00:05:46,800 Speaker 2: you classify the other day on the. 113 00:05:46,720 --> 00:05:50,200 Speaker 3: Show in terms of how we treated? 114 00:05:50,360 --> 00:05:51,200 Speaker 1: How do you what you? 115 00:05:51,440 --> 00:05:51,520 Speaker 3: What? 116 00:05:51,560 --> 00:05:51,960 Speaker 1: Would you just? 117 00:05:52,040 --> 00:05:54,280 Speaker 2: It's a news podcast that launches three times a week. 118 00:05:54,320 --> 00:05:56,159 Speaker 2: But I feel like you said news for millennials. 119 00:05:56,960 --> 00:05:57,680 Speaker 1: Is that what you said? 120 00:05:57,720 --> 00:05:59,400 Speaker 3: I think we might have said something like that. The 121 00:05:59,400 --> 00:06:04,240 Speaker 3: best way to explain it is it's complex meets Bloomberg 122 00:06:04,680 --> 00:06:06,400 Speaker 3: with heavy opinions. 123 00:06:05,839 --> 00:06:09,880 Speaker 1: With heavy opinions and some yelling, love arguing. 124 00:06:10,000 --> 00:06:12,960 Speaker 2: Yeah, so I listened to group Chat all three times 125 00:06:12,960 --> 00:06:13,520 Speaker 2: every week. 126 00:06:14,279 --> 00:06:15,400 Speaker 1: You guys came through New York. 127 00:06:15,680 --> 00:06:18,720 Speaker 2: I was like, I need to come to this meetup, 128 00:06:18,720 --> 00:06:21,240 Speaker 2: even though I felt as though I was going to 129 00:06:21,279 --> 00:06:23,400 Speaker 2: be the only woman walking into a group of men, 130 00:06:23,440 --> 00:06:24,280 Speaker 2: which was pretty. 131 00:06:24,040 --> 00:06:27,320 Speaker 1: Much the case. Yes, and now I'm in LA and 132 00:06:27,360 --> 00:06:28,479 Speaker 1: we're sitting here, which is dope. 133 00:06:28,680 --> 00:06:31,920 Speaker 2: Also shout out to Phil because he hooked us up 134 00:06:31,960 --> 00:06:34,680 Speaker 2: as well. So thanks Phil. If you haven't listened to 135 00:06:34,720 --> 00:06:37,440 Speaker 2: the Tartar Project, check out d over there. 136 00:06:37,560 --> 00:06:38,359 Speaker 3: Yeah he's awesome. 137 00:06:38,440 --> 00:06:42,520 Speaker 2: So d you don't just all of a sudden start 138 00:06:42,960 --> 00:06:46,320 Speaker 2: being an entrepreneur for eight thousand fashion Active where brands 139 00:06:46,320 --> 00:06:48,239 Speaker 2: at lunch So were you always interested in fashion? 140 00:06:48,480 --> 00:06:49,000 Speaker 3: Not at all? 141 00:06:49,360 --> 00:06:51,160 Speaker 1: Where are you from? Originally I grew up. 142 00:06:51,120 --> 00:06:54,839 Speaker 3: In a suburb of La called Granada Hills. It's the 143 00:06:54,839 --> 00:06:59,400 Speaker 3: equivalent of like any American suburb. Just do you play sports, 144 00:07:00,040 --> 00:07:02,880 Speaker 3: you go to school, you read pizzas on Friday, like, 145 00:07:02,920 --> 00:07:06,880 Speaker 3: it's pretty regular childhood. YEA had no interest in fashion. 146 00:07:07,040 --> 00:07:09,760 Speaker 3: Didn't even have interest in fashion in college. Actually was 147 00:07:09,760 --> 00:07:16,800 Speaker 3: intimidated by the entire shopping process growing up. Why probably money. Yeah, 148 00:07:17,680 --> 00:07:22,600 Speaker 3: Like I had equated looking good to having money. I 149 00:07:22,680 --> 00:07:26,440 Speaker 3: just didn't think fast fashion probably when I was growing 150 00:07:26,520 --> 00:07:29,560 Speaker 3: up didn't really exist. You know, it started to exist 151 00:07:29,560 --> 00:07:32,080 Speaker 3: for women in Forever twenty one in the nineties, but 152 00:07:32,120 --> 00:07:35,840 Speaker 3: it didn't exist for men. You had stuff like Banana 153 00:07:35,880 --> 00:07:39,760 Speaker 3: and Gap and Express, but they weren't like so inexpensive 154 00:07:39,840 --> 00:07:41,520 Speaker 3: that you could buy all your clothes from there. At 155 00:07:41,600 --> 00:07:45,360 Speaker 3: least I couldn't, So I reverted to places like Old 156 00:07:45,440 --> 00:07:48,560 Speaker 3: Navy or TJ. Max. And that's where like I ended 157 00:07:48,600 --> 00:07:49,960 Speaker 3: up getting most of my clothes. So it was more 158 00:07:50,120 --> 00:07:52,840 Speaker 3: just out of necessity than I had bought clothes, not 159 00:07:52,880 --> 00:07:56,040 Speaker 3: because I was really into the style. 160 00:07:56,360 --> 00:07:59,400 Speaker 2: But even though you were shopping at these like lower 161 00:07:59,400 --> 00:08:02,960 Speaker 2: price points places. Did you really care about how you looked? 162 00:08:03,360 --> 00:08:03,640 Speaker 1: Really? 163 00:08:04,200 --> 00:08:06,120 Speaker 3: I look back at my pictures. I was a very 164 00:08:06,120 --> 00:08:10,040 Speaker 3: poorly dressed individual. I had bad taste, I had a 165 00:08:10,040 --> 00:08:13,440 Speaker 3: lot of bad haircuts. It was a combination of all 166 00:08:13,480 --> 00:08:18,080 Speaker 3: that stuff. It's funny that now we dress hundreds of 167 00:08:18,120 --> 00:08:19,760 Speaker 3: thousands of men all over the world. 168 00:08:19,920 --> 00:08:23,119 Speaker 2: Yeah, it's very different, but obviously you're not the person 169 00:08:23,160 --> 00:08:26,080 Speaker 2: that's necessarily like designing what they're putting on their bodies. 170 00:08:26,160 --> 00:08:29,560 Speaker 3: Yeah, and it's funny. When I started the business, I 171 00:08:29,600 --> 00:08:33,160 Speaker 3: never viewed myself as a creative person, But today one 172 00:08:33,240 --> 00:08:36,440 Speaker 3: hundred percent view myself as a creative person. I am 173 00:08:36,840 --> 00:08:40,520 Speaker 3: I geek out of clothes like a designer does. I'm 174 00:08:40,600 --> 00:08:43,720 Speaker 3: very involved in the creative process now. But when I started, 175 00:08:43,880 --> 00:08:47,040 Speaker 3: I didn't know, or I thought I didn't know. I'd 176 00:08:47,080 --> 00:08:49,760 Speaker 3: have the confidence to think I knew. But now I've 177 00:08:49,800 --> 00:08:53,319 Speaker 3: seen so many seasons of so many brands and our 178 00:08:53,320 --> 00:08:56,280 Speaker 3: own brands, what works, what doesn't work. I've now developed 179 00:08:56,320 --> 00:09:00,440 Speaker 3: my style and sense of what I think look good, 180 00:09:00,800 --> 00:09:02,400 Speaker 3: so I'm able to inject that right. 181 00:09:02,480 --> 00:09:04,360 Speaker 1: Okay, so what did you go to college for. 182 00:09:05,200 --> 00:09:09,680 Speaker 3: I went to an underground business program at USC and 183 00:09:10,000 --> 00:09:12,760 Speaker 3: I actually was in the entrepreneurship program, so I knew 184 00:09:12,760 --> 00:09:13,840 Speaker 3: I was going to start a business. 185 00:09:14,600 --> 00:09:17,200 Speaker 2: And people say a lot of the time, like when 186 00:09:17,200 --> 00:09:19,600 Speaker 2: you're an entrepreneur, like I knew from a young age 187 00:09:19,679 --> 00:09:22,120 Speaker 2: that I wanted to like start something, Yeah, Like did 188 00:09:22,160 --> 00:09:22,760 Speaker 2: you feel that way? 189 00:09:22,920 --> 00:09:26,240 Speaker 3: Yeah, I mean I always knew that that was going 190 00:09:26,320 --> 00:09:28,800 Speaker 3: to be a path at some point. So when I 191 00:09:29,040 --> 00:09:33,480 Speaker 3: went to high school in the late nineties and I 192 00:09:33,600 --> 00:09:36,840 Speaker 3: was interested in finance, I actually honestly always wanted to 193 00:09:36,840 --> 00:09:40,240 Speaker 3: be an investment banker, Like that was my dream. I 194 00:09:40,280 --> 00:09:43,040 Speaker 3: felt that that I would be really really good at 195 00:09:43,400 --> 00:09:46,240 Speaker 3: In hindsight, I probably would have gotten way richer if 196 00:09:46,280 --> 00:09:49,080 Speaker 3: I'd stayed investment banking. I wouldn't have had as much fun. 197 00:09:49,600 --> 00:09:51,440 Speaker 1: But the. 198 00:09:52,920 --> 00:09:55,920 Speaker 3: Cliche, it is like the art of putting people together, 199 00:09:56,000 --> 00:09:57,840 Speaker 3: the art of the deal was something that I was 200 00:09:57,880 --> 00:10:00,840 Speaker 3: fascinated with. And then I started learning about all these 201 00:10:00,880 --> 00:10:04,360 Speaker 3: new technology companies in the late nineties like Yahoo and Aol, 202 00:10:04,600 --> 00:10:10,080 Speaker 3: and these young entrepreneurs were wild successful. They kind of 203 00:10:10,120 --> 00:10:12,200 Speaker 3: didn't have experience, they were green, and I was like, 204 00:10:12,280 --> 00:10:14,920 Speaker 3: oh my god, the world's changing. As long as you 205 00:10:14,920 --> 00:10:17,240 Speaker 3: have a good idea and execute it, you could you 206 00:10:17,280 --> 00:10:20,040 Speaker 3: could actually be that person, and that's when it kind 207 00:10:20,040 --> 00:10:21,839 Speaker 3: of drove me on the path of entrepreneurship. 208 00:10:21,920 --> 00:10:26,160 Speaker 2: Okay, so you're graduating college and how do you where 209 00:10:26,200 --> 00:10:26,600 Speaker 2: are you going? 210 00:10:27,080 --> 00:10:29,520 Speaker 3: I had already started my brand five four with my 211 00:10:29,559 --> 00:10:31,840 Speaker 3: business partner. Wow, senior year of college. 212 00:10:31,880 --> 00:10:33,400 Speaker 1: So how did that even come to happen? 213 00:10:33,520 --> 00:10:35,160 Speaker 3: It was a business plan we had to write for 214 00:10:35,280 --> 00:10:39,480 Speaker 3: USC We write that business plan. Halfway through this the year, 215 00:10:40,040 --> 00:10:43,040 Speaker 3: my partner and I say, let's just do it. Doesn't 216 00:10:43,040 --> 00:10:45,320 Speaker 3: look that hard. So we actually went got some T 217 00:10:45,400 --> 00:10:48,400 Speaker 3: shirts printed, took them around campus, and sold them to 218 00:10:48,440 --> 00:10:51,079 Speaker 3: our friends, and so we started spring of two thousand 219 00:10:51,120 --> 00:10:51,400 Speaker 3: and two. 220 00:10:51,679 --> 00:10:55,400 Speaker 1: Wow. Okay, so I just started out as T shirts. 221 00:10:55,160 --> 00:10:59,160 Speaker 3: T shirts, and while we finished the school year, we 222 00:10:59,200 --> 00:11:01,880 Speaker 3: finished up our business. We ended up winning like best 223 00:11:01,920 --> 00:11:04,079 Speaker 3: Business Plan, so we were like, oh, we're going to 224 00:11:04,120 --> 00:11:06,760 Speaker 3: be successful. We're going to go out and start this business. 225 00:11:07,240 --> 00:11:09,840 Speaker 3: Max had our credit cards to sign up for a 226 00:11:09,880 --> 00:11:12,240 Speaker 3: trade show that happened in August of two thousand and two, 227 00:11:12,440 --> 00:11:14,960 Speaker 3: because that's where all the buyers, where all the retailers were, 228 00:11:15,120 --> 00:11:17,040 Speaker 3: so we were like, we have to go. We have 229 00:11:17,120 --> 00:11:19,440 Speaker 3: to be there, that's where everyone else is. We go there, 230 00:11:20,080 --> 00:11:24,679 Speaker 3: terrible experience struggled, Like you wouldn't believe those four days. 231 00:11:24,440 --> 00:11:26,160 Speaker 1: Had you been to a trade show before to see 232 00:11:26,160 --> 00:11:27,280 Speaker 1: like what it even would be like. 233 00:11:27,480 --> 00:11:31,160 Speaker 3: Yeah, So that February we snuck into Magic with some 234 00:11:31,280 --> 00:11:34,920 Speaker 3: friends and we wanted to see for ourselves what it 235 00:11:35,000 --> 00:11:37,640 Speaker 3: was like. And we were like, okay, we could do this. 236 00:11:38,360 --> 00:11:39,880 Speaker 3: I don't know why we thought we could do it, 237 00:11:39,920 --> 00:11:42,400 Speaker 3: because that's when the trade show business was booming and 238 00:11:42,440 --> 00:11:46,480 Speaker 3: need these huge brands Calvin, Tommy, Polo, Mega Boots, but 239 00:11:46,600 --> 00:11:48,440 Speaker 3: we thought we could compete with those people. 240 00:11:48,559 --> 00:11:50,120 Speaker 1: So you go and those four days are hell. 241 00:11:50,679 --> 00:11:55,400 Speaker 3: Hell, write two orders, spent the last money we had. 242 00:11:55,800 --> 00:11:58,439 Speaker 3: My mom had to come fly and bail us out 243 00:11:58,520 --> 00:12:01,160 Speaker 3: of like a bill. We owed, had to go get 244 00:12:01,240 --> 00:12:03,520 Speaker 3: lunch for us because we were so broke, Like it was. 245 00:12:03,600 --> 00:12:04,720 Speaker 3: It was a sad scene. 246 00:12:04,760 --> 00:12:05,920 Speaker 1: How do you come back from that? 247 00:12:06,920 --> 00:12:08,839 Speaker 3: We had graduated college. We told everyone we're going to 248 00:12:08,960 --> 00:12:12,720 Speaker 3: start this fashion brand. So it was ego. That's what 249 00:12:12,840 --> 00:12:14,920 Speaker 3: came back from it. Like we weren't going to tell 250 00:12:14,920 --> 00:12:18,080 Speaker 3: our friends we failed, right, We just said, oh, we 251 00:12:18,160 --> 00:12:21,720 Speaker 3: had a slow start, okay, and we just continue to 252 00:12:21,760 --> 00:12:24,720 Speaker 3: do it. And then next in six months was the 253 00:12:24,760 --> 00:12:30,520 Speaker 3: next show. Also terrible. Six months, the next show also terrible. 254 00:12:30,920 --> 00:12:33,520 Speaker 3: We kept going and it wasn't until about two and 255 00:12:33,559 --> 00:12:35,800 Speaker 3: a half years later do we even get the first 256 00:12:35,840 --> 00:12:39,000 Speaker 3: sense of like, oh my god, this is about to work. 257 00:12:39,320 --> 00:12:42,040 Speaker 2: So okay, first of all, talk about a lesson in 258 00:12:42,080 --> 00:12:43,720 Speaker 2: that like how many times are it going to fail 259 00:12:43,800 --> 00:12:46,160 Speaker 2: before it's like, Okay, I think something good. 260 00:12:46,000 --> 00:12:46,560 Speaker 1: Is happening here. 261 00:12:46,640 --> 00:12:49,920 Speaker 2: Yeah, but I'm interested because is there no other route 262 00:12:49,960 --> 00:12:52,319 Speaker 2: to go aside from like the trade show route? 263 00:12:52,440 --> 00:12:55,160 Speaker 3: Well, in that era, there wasn't. God, today's world is 264 00:12:55,200 --> 00:12:58,080 Speaker 3: completely different. Yeah, he would. I would never tell anyone 265 00:12:58,080 --> 00:13:00,320 Speaker 3: to go to a trade show. I would. You would 266 00:13:00,320 --> 00:13:03,280 Speaker 3: go direct to the consumer. If you have an engaged audience, 267 00:13:03,360 --> 00:13:08,280 Speaker 3: you should be able to sell them product. Whereas in 268 00:13:08,320 --> 00:13:10,800 Speaker 3: the previous world there was gatekeepers, and the gatekeepers were 269 00:13:10,800 --> 00:13:13,680 Speaker 3: the retailers, and after retailers, there were buyers, and those 270 00:13:13,679 --> 00:13:17,480 Speaker 3: people controlled what got on the floor of Macy's or 271 00:13:17,600 --> 00:13:20,839 Speaker 3: Bloomingdale's or your local denim shop. 272 00:13:21,040 --> 00:13:24,120 Speaker 2: Okay, so after two and a half years, you're like, 273 00:13:24,200 --> 00:13:26,000 Speaker 2: this feels like something's happening. 274 00:13:26,440 --> 00:13:27,240 Speaker 1: So then what happened? 275 00:13:27,720 --> 00:13:30,520 Speaker 3: So the first thing that actually happened was we actually 276 00:13:30,559 --> 00:13:35,520 Speaker 3: got our first investor and It was by Fluke, someone 277 00:13:35,600 --> 00:13:38,520 Speaker 3: that had gone to my high school ten years before 278 00:13:38,559 --> 00:13:43,000 Speaker 3: me and was a retailer and a manufacturer. Took a 279 00:13:43,040 --> 00:13:46,720 Speaker 3: liking to my business partner and I and decided to 280 00:13:46,760 --> 00:13:50,040 Speaker 3: help us out. For to this day, we don't know why. 281 00:13:50,280 --> 00:13:51,559 Speaker 3: He had no reason to help us out. 282 00:13:51,600 --> 00:13:53,440 Speaker 1: Well did you even go to him and look for money? 283 00:13:55,000 --> 00:13:57,880 Speaker 3: At one point I just told him, hey, man, we're struggling. 284 00:13:58,320 --> 00:14:00,160 Speaker 3: I don't know what to do. And he's like, come 285 00:14:00,200 --> 00:14:02,880 Speaker 3: meet with me next week. You and your partner talentmar 286 00:14:03,000 --> 00:14:06,600 Speaker 3: whole pitch. He's like, look, you guys don't have any 287 00:14:06,640 --> 00:14:11,760 Speaker 3: real talent, but I love your tenacity and your aggressiveness 288 00:14:11,760 --> 00:14:14,000 Speaker 3: and trying to make this work. I think that's the 289 00:14:14,040 --> 00:14:16,120 Speaker 3: most unique thing you guys have. I've met a lot 290 00:14:16,120 --> 00:14:19,880 Speaker 3: of people in fashion. You guys have something special. Took 291 00:14:19,880 --> 00:14:22,200 Speaker 3: a chance on us. He was launching a new brand 292 00:14:22,200 --> 00:14:25,960 Speaker 3: with another manufacturer. The two of them actually financed our business. 293 00:14:26,360 --> 00:14:30,160 Speaker 3: To go, make whatever you want, and if you sell it, 294 00:14:30,800 --> 00:14:32,560 Speaker 3: you guys can grow. If not, you're out of business. 295 00:14:32,640 --> 00:14:34,360 Speaker 2: That's like one of those things you see in a 296 00:14:34,400 --> 00:14:36,240 Speaker 2: movie and you like dream that someone will do this 297 00:14:36,280 --> 00:14:36,520 Speaker 2: for you. 298 00:14:36,600 --> 00:14:37,920 Speaker 1: It's like in New York. 299 00:14:38,000 --> 00:14:40,320 Speaker 2: When I just move there, I'm like walking around looking 300 00:14:40,320 --> 00:14:42,720 Speaker 2: at all these beautiful apartments and you see like a 301 00:14:42,800 --> 00:14:45,360 Speaker 2: Craigslist listing, and you're like, maybe if I email this person, 302 00:14:45,400 --> 00:14:46,920 Speaker 2: they'll take pity on me and put me up in 303 00:14:46,960 --> 00:14:47,360 Speaker 2: this like. 304 00:14:47,560 --> 00:14:49,040 Speaker 1: Eight grand a month spot. 305 00:14:49,120 --> 00:14:51,760 Speaker 2: Yeah, just because it happens in the movie, It's totally 306 00:14:51,840 --> 00:14:52,360 Speaker 2: gonna happen. 307 00:14:52,440 --> 00:14:55,520 Speaker 3: And I would say that what we experienced was movie 308 00:14:55,640 --> 00:14:58,560 Speaker 3: like yeah, because the ending was also very dramatic with 309 00:14:58,960 --> 00:15:00,000 Speaker 3: that particular partner. 310 00:15:00,120 --> 00:15:00,960 Speaker 1: Okay, what happened. 311 00:15:01,080 --> 00:15:05,000 Speaker 3: They went broke out and we had like sixty days 312 00:15:05,040 --> 00:15:07,560 Speaker 3: to find a new investor, not even sixty thirty days 313 00:15:07,600 --> 00:15:09,840 Speaker 3: to find a new investor. That was in two thousand 314 00:15:09,840 --> 00:15:13,000 Speaker 3: and seven, so when the world was falling apart, they 315 00:15:13,000 --> 00:15:15,120 Speaker 3: were falling apart, and we knew we had to move 316 00:15:15,160 --> 00:15:19,160 Speaker 3: fast and find an exit. Luckily, we found who are 317 00:15:19,240 --> 00:15:23,080 Speaker 3: still to this day our investors. But it all happened 318 00:15:23,080 --> 00:15:26,760 Speaker 3: from us just going out there and building relationships and 319 00:15:26,800 --> 00:15:29,600 Speaker 3: connecting with this person that finally said, okay, I'll give 320 00:15:29,600 --> 00:15:30,360 Speaker 3: this guy a shot. 321 00:15:30,840 --> 00:15:33,920 Speaker 2: What actually right now is happening also in your personal life, 322 00:15:33,920 --> 00:15:35,200 Speaker 2: because I know you said there was like a lot 323 00:15:35,240 --> 00:15:36,680 Speaker 2: of stuff going on at this point. 324 00:15:36,840 --> 00:15:39,880 Speaker 3: Yeah, I mean at that point, we were still financially struggling. 325 00:15:40,760 --> 00:15:43,040 Speaker 3: You know, we're in fashion, and you have to live 326 00:15:43,040 --> 00:15:45,320 Speaker 3: a certain life in fashion, and when you don't have money, 327 00:15:45,320 --> 00:15:48,440 Speaker 3: it's really really difficult to do it, and so anything 328 00:15:48,480 --> 00:15:52,000 Speaker 3: from traveling to going out it was really challenging. Well, luckily, 329 00:15:52,000 --> 00:15:54,840 Speaker 3: we had friends specifically in La that were in nightlife 330 00:15:54,880 --> 00:15:57,720 Speaker 3: that kind of took care of us and allowed us 331 00:15:57,720 --> 00:16:00,800 Speaker 3: to build our brand through that scene. But the reality 332 00:16:00,920 --> 00:16:05,400 Speaker 3: was we were just struggling financially struggling, you know, just 333 00:16:05,440 --> 00:16:08,280 Speaker 3: to kind of keep our head above water, which is 334 00:16:08,280 --> 00:16:11,080 Speaker 3: a common thing when you're an entrepreneur, like everything's a struggle. 335 00:16:11,120 --> 00:16:13,760 Speaker 3: You just get out of beds to struggle. And we 336 00:16:13,760 --> 00:16:17,440 Speaker 3: were just having very little success. And then when the 337 00:16:17,560 --> 00:16:20,880 Speaker 3: brand finally started having success and we were able to 338 00:16:20,880 --> 00:16:24,239 Speaker 3: take proper salaries and all of a sudden, our confidence 339 00:16:24,280 --> 00:16:26,760 Speaker 3: went up and we bought some fancy new toys and 340 00:16:27,520 --> 00:16:30,360 Speaker 3: started enjoying life a little bit. And then as soon 341 00:16:30,440 --> 00:16:34,400 Speaker 3: as that happened, the recession hit and everything that we 342 00:16:34,400 --> 00:16:37,120 Speaker 3: were had kind of worked for and built momentum on 343 00:16:37,360 --> 00:16:40,200 Speaker 3: just disappeared overnight and we were back to square one. 344 00:16:40,600 --> 00:16:42,520 Speaker 3: The challenge is this time we got a taste of 345 00:16:42,560 --> 00:16:45,800 Speaker 3: the good life. Yeah, we had taste of living well 346 00:16:45,920 --> 00:16:48,560 Speaker 3: and traveling and having nice things, and then all of 347 00:16:48,600 --> 00:16:51,240 Speaker 3: a sudden, pretty much those things are taken away from us. 348 00:16:52,160 --> 00:16:57,160 Speaker 3: And that's when life just became very difficult because you're, 349 00:16:57,360 --> 00:17:00,440 Speaker 3: you know, at that point, we were twenty nine years old. 350 00:17:00,720 --> 00:17:04,080 Speaker 3: We're becoming adults, you know. I think specifically for men, 351 00:17:04,119 --> 00:17:06,239 Speaker 3: you don't really become an adult till you're like in 352 00:17:06,280 --> 00:17:09,440 Speaker 3: your thirties at least. Yeah, and even then it's a stretch. 353 00:17:11,119 --> 00:17:14,240 Speaker 3: I could safely say I didn't feel like a man 354 00:17:14,240 --> 00:17:16,520 Speaker 3: till like three four years ago. You know, it's just 355 00:17:17,080 --> 00:17:21,240 Speaker 3: thirty eight. It's like in terms of like responsibility and 356 00:17:21,240 --> 00:17:24,520 Speaker 3: how I held myself accountable and things like that. Those 357 00:17:24,560 --> 00:17:26,879 Speaker 3: are all recent things in my life, and that's probably 358 00:17:27,080 --> 00:17:30,720 Speaker 3: me getting married and having a child. But at twenty nine, 359 00:17:30,760 --> 00:17:32,959 Speaker 3: I felt like a kid. I was kind of just 360 00:17:33,200 --> 00:17:35,359 Speaker 3: bummed out at where I am with my life at 361 00:17:35,400 --> 00:17:39,200 Speaker 3: twenty nine. I also think specifically men go through this 362 00:17:39,320 --> 00:17:43,040 Speaker 3: phase at that age. I was it's like a thirty 363 00:17:43,080 --> 00:17:45,919 Speaker 3: year old crisis. If you talk to and I was 364 00:17:45,960 --> 00:17:49,679 Speaker 3: like I started witnessing it happened upon myself. But I 365 00:17:49,680 --> 00:17:52,480 Speaker 3: also happened to a lot of my friends where everyone 366 00:17:52,560 --> 00:17:54,760 Speaker 3: was kind of in a funk, and even it wasn't 367 00:17:54,880 --> 00:17:57,280 Speaker 3: even if it wasn't financial related, people were just in 368 00:17:57,320 --> 00:18:00,280 Speaker 3: a funk. And I think it's like this expectation since 369 00:18:00,320 --> 00:18:03,120 Speaker 3: we have as people at thirty, we should have been 370 00:18:03,160 --> 00:18:05,919 Speaker 3: doing something, because when you were young, you're like, by thirty, 371 00:18:05,920 --> 00:18:08,040 Speaker 3: I'm want to do this, and then when you haven't 372 00:18:08,040 --> 00:18:10,360 Speaker 3: done any of it, you're just like, WHOA. 373 00:18:10,480 --> 00:18:12,080 Speaker 1: What was one thing you wanted to do by thirty 374 00:18:12,080 --> 00:18:12,800 Speaker 1: that you hadn't done. 375 00:18:13,720 --> 00:18:15,760 Speaker 3: It was probably all financially really, like I thought I 376 00:18:15,800 --> 00:18:18,200 Speaker 3: have X dollars at my bank account, or I thought 377 00:18:18,200 --> 00:18:20,320 Speaker 3: I would have sold my business, or I would have retired. 378 00:18:20,560 --> 00:18:21,439 Speaker 1: I wrote it hired. 379 00:18:21,640 --> 00:18:23,680 Speaker 3: I wrote an article that got published when I was 380 00:18:23,720 --> 00:18:26,080 Speaker 3: sixteen years old, how I'm going to retire thirty. And 381 00:18:26,119 --> 00:18:29,760 Speaker 3: I wrote down this amazing plan got picked up by newspapers. 382 00:18:29,160 --> 00:18:30,800 Speaker 1: Everywhere, newspapers everywhere. 383 00:18:30,880 --> 00:18:32,439 Speaker 3: Yeah, it was crazy because they were like, why is 384 00:18:32,440 --> 00:18:34,439 Speaker 3: this sixteen year old kid telling me how he's going 385 00:18:34,520 --> 00:18:37,640 Speaker 3: to retire thirty? So it's kind of obnoxious. Yeah, And 386 00:18:37,760 --> 00:18:40,000 Speaker 3: you know, I started reflecting. I was like, I wasn't 387 00:18:40,000 --> 00:18:44,120 Speaker 3: even close. And I met retirement from a financial standpoint, 388 00:18:44,359 --> 00:18:47,639 Speaker 3: not from like a mind standpoint, and I was like 389 00:18:48,160 --> 00:18:52,000 Speaker 3: those things. Unfortunately, you equip most of your goals with 390 00:18:52,200 --> 00:18:56,640 Speaker 3: financial at that point in your life, and so you're 391 00:18:56,680 --> 00:18:58,720 Speaker 3: just in a funk at that point because you're just like, 392 00:18:58,760 --> 00:19:01,440 Speaker 3: I'm not even anywhere year where I thought. In fact, 393 00:19:01,520 --> 00:19:04,440 Speaker 3: I owed millions of dollars in debt in our business 394 00:19:04,760 --> 00:19:05,520 Speaker 3: at twenty nine. 395 00:19:05,920 --> 00:19:08,680 Speaker 1: And this is around the time that you met your wife, right, 396 00:19:08,800 --> 00:19:09,520 Speaker 1: your now wife. 397 00:19:09,640 --> 00:19:12,440 Speaker 3: Yeah, so we probably met. I was probably twenty nine 398 00:19:12,520 --> 00:19:17,439 Speaker 3: years old or twenty eight years old actually, and which 399 00:19:17,520 --> 00:19:23,200 Speaker 3: we hit it off immediately between my business struggling financial things, 400 00:19:23,320 --> 00:19:25,160 Speaker 3: and also I think at the first time in my life, 401 00:19:25,280 --> 00:19:28,879 Speaker 3: I had like also kind of come out of my 402 00:19:28,960 --> 00:19:33,159 Speaker 3: shell as a person, so I was more social, I 403 00:19:33,200 --> 00:19:35,639 Speaker 3: was out and about, and so I wasn't even mature 404 00:19:35,760 --> 00:19:40,720 Speaker 3: enough to handle a relationship. So we end up dating 405 00:19:40,760 --> 00:19:44,480 Speaker 3: for a while for a few months, and then I 406 00:19:45,200 --> 00:19:47,600 Speaker 3: completely immature in the way I handled the situation. I 407 00:19:47,640 --> 00:19:51,919 Speaker 3: was a selfish person. I wasn't, you know, truly like 408 00:19:52,000 --> 00:19:55,200 Speaker 3: committed to a relationship because I was selfish. I was 409 00:19:55,200 --> 00:19:57,720 Speaker 3: a selfish person at that point. So she obviously sees 410 00:19:57,760 --> 00:20:00,640 Speaker 3: and she's like this your child, I'm out. 411 00:20:00,720 --> 00:20:01,120 Speaker 1: I'm out. 412 00:20:01,240 --> 00:20:03,160 Speaker 3: And it was like a hard cut off from both 413 00:20:03,200 --> 00:20:06,160 Speaker 3: of us because for me at that time, relationships were 414 00:20:06,160 --> 00:20:08,400 Speaker 3: like I did see the point of things lingering on. 415 00:20:08,560 --> 00:20:10,680 Speaker 3: It's like it's only going to make me feel worse. 416 00:20:11,160 --> 00:20:13,080 Speaker 3: So it was a hard cut off for both of us. 417 00:20:13,720 --> 00:20:18,800 Speaker 3: Don't speak for three four years, and uh, kind of 418 00:20:18,800 --> 00:20:23,720 Speaker 3: figuring out my business, but I really also try to 419 00:20:23,760 --> 00:20:26,919 Speaker 3: figure out myself. It's like I'd never like thought about 420 00:20:27,320 --> 00:20:30,760 Speaker 3: self improvement or why you know all those things that 421 00:20:30,880 --> 00:20:33,680 Speaker 3: like I don't know. At that age, I probably made 422 00:20:33,680 --> 00:20:35,840 Speaker 3: fun of yeah, and I was like I need to 423 00:20:35,840 --> 00:20:37,920 Speaker 3: improve myself? How do I do it? And I had 424 00:20:37,920 --> 00:20:39,840 Speaker 3: no idea. It wasn't like today we just go on 425 00:20:39,880 --> 00:20:42,359 Speaker 3: Instagram and four hundred people are shouting at you to 426 00:20:42,400 --> 00:20:47,200 Speaker 3: improve your life, so literally shouting shouting, I go down 427 00:20:47,359 --> 00:20:50,760 Speaker 3: a I was flying back from a New Year's Eve 428 00:20:50,800 --> 00:20:55,520 Speaker 3: trip with my best friend. We went to India. Year's Yeah, 429 00:20:55,560 --> 00:20:58,840 Speaker 3: I have I have taken very glamorous New Year's Eve trip. 430 00:20:58,880 --> 00:21:00,760 Speaker 3: That's that was the thing. When when I was single, 431 00:21:00,840 --> 00:21:03,600 Speaker 3: that or even before we got we had a baby. 432 00:21:03,640 --> 00:21:05,880 Speaker 3: My wife and I always did so. I would always 433 00:21:05,960 --> 00:21:08,440 Speaker 3: leave the country for New Year's Eve when I had 434 00:21:08,440 --> 00:21:10,360 Speaker 3: no money or I had I had money, I would 435 00:21:10,400 --> 00:21:13,600 Speaker 3: just do it. And we're flying back and I was 436 00:21:13,600 --> 00:21:20,080 Speaker 3: reading Esquire and I see the activity that all type 437 00:21:20,119 --> 00:21:23,000 Speaker 3: A personalities are doing. I was like, huh, I'm gonna 438 00:21:23,000 --> 00:21:26,200 Speaker 3: read this article and it said triathlons. And of course, conveniently, 439 00:21:26,200 --> 00:21:27,919 Speaker 3: at the next page you flip it over as an 440 00:21:27,960 --> 00:21:32,040 Speaker 3: ad for the Nautica Miami Beach Triathlon that's happening in 441 00:21:32,080 --> 00:21:32,680 Speaker 3: twelve weeks. 442 00:21:33,000 --> 00:21:35,119 Speaker 1: How strategic, strategic. 443 00:21:35,520 --> 00:21:39,320 Speaker 3: And you didn't have Wi Fi on the planes. Then 444 00:21:39,800 --> 00:21:44,080 Speaker 3: I rip the magazine, go home, and I signed up 445 00:21:44,119 --> 00:21:46,399 Speaker 3: for the triathlon. And I said, I'm going to do 446 00:21:46,440 --> 00:21:49,280 Speaker 3: the triathlon twelve weeks. I tell a friend of mine. 447 00:21:49,320 --> 00:21:52,119 Speaker 3: He actually ends up doing it with me. You know, 448 00:21:52,160 --> 00:21:56,040 Speaker 3: it's swimming, running, biking and things that I really I 449 00:21:56,160 --> 00:21:57,320 Speaker 3: was pretty out of shape. 450 00:21:57,400 --> 00:21:58,600 Speaker 2: I was going to ask you, like, what was your 451 00:21:58,640 --> 00:22:01,200 Speaker 2: experience with those activities Before this point. 452 00:22:01,359 --> 00:22:03,600 Speaker 3: I was active, you know, I went to the gym, 453 00:22:03,640 --> 00:22:05,919 Speaker 3: but it was like a fake gym workout, like I 454 00:22:06,000 --> 00:22:12,080 Speaker 3: just equinox just to look be seen there. Yeah, yeah, 455 00:22:12,080 --> 00:22:14,240 Speaker 3: it wasn't actually I would do like twenty minute, thirty 456 00:22:14,240 --> 00:22:17,439 Speaker 3: minutes on a treadmill, like run slow, whatever, fast forward, 457 00:22:17,600 --> 00:22:23,240 Speaker 3: I legit, train hard. Finished the triathlon never felt better 458 00:22:23,520 --> 00:22:27,960 Speaker 3: like it was transformational in how my life changed, because 459 00:22:28,200 --> 00:22:33,359 Speaker 3: it started a snowball of things in my life. One 460 00:22:33,600 --> 00:22:36,760 Speaker 3: I felt really happy about myself because I was in shape. 461 00:22:37,200 --> 00:22:39,840 Speaker 3: I felt good. I've also looked a lot better. I 462 00:22:39,880 --> 00:22:45,199 Speaker 3: looked just healthier. And then my business also just so 463 00:22:45,280 --> 00:22:48,640 Speaker 3: happened to start clicking then too. So some can say 464 00:22:49,840 --> 00:22:52,760 Speaker 3: they're separated. I think they're connected, Oh totally, because your 465 00:22:52,880 --> 00:22:56,679 Speaker 3: energy also attracts that. Yeah, and we end up launching 466 00:22:56,720 --> 00:23:00,520 Speaker 3: Young and Reckless that year, and it takes off and 467 00:23:01,440 --> 00:23:05,760 Speaker 3: makes enough money to kind of save the business and 468 00:23:06,359 --> 00:23:13,760 Speaker 3: created a ton of momentum for the next ten years. 469 00:23:15,359 --> 00:23:19,680 Speaker 2: Quick break from today's episode to give my sponsor Athletic. 470 00:23:19,240 --> 00:23:22,560 Speaker 1: Greens a little bit of love again. 471 00:23:22,920 --> 00:23:25,439 Speaker 2: This week, I was traveling to Seattle and the travel 472 00:23:25,520 --> 00:23:28,840 Speaker 2: packs came in the clutch all a minute. 473 00:23:28,880 --> 00:23:31,360 Speaker 1: There was a little drinking going on during the evenings, 474 00:23:31,400 --> 00:23:31,840 Speaker 1: but as. 475 00:23:31,680 --> 00:23:34,000 Speaker 2: Soon as I woke up the next day, the first 476 00:23:34,000 --> 00:23:35,840 Speaker 2: thing I did, just like when I'm back at home, 477 00:23:36,000 --> 00:23:37,879 Speaker 2: is reach on my athletic Greens, head on over to 478 00:23:37,920 --> 00:23:40,639 Speaker 2: the lobby, get myself some ice, some water, mix it 479 00:23:40,720 --> 00:23:41,560 Speaker 2: up and do. 480 00:23:41,600 --> 00:23:42,200 Speaker 1: The damp thing. 481 00:23:42,800 --> 00:23:44,960 Speaker 2: I feel like since this episode is explicit, it's okay 482 00:23:45,000 --> 00:23:48,160 Speaker 2: for me to say it like that. 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It's twenty travel packs a 491 00:24:16,080 --> 00:24:19,720 Speaker 2: seventy nine dollars value, absolutely free with their first purchase. 492 00:24:20,160 --> 00:24:24,040 Speaker 2: Just head on over to Athleticgreens dot com slash hurdle again, 493 00:24:24,080 --> 00:24:28,520 Speaker 2: that's Athleticgreens dot com slash Hurdle to grab yours today. 494 00:24:28,680 --> 00:24:32,359 Speaker 1: No code necessary, Let's get back to it. 495 00:24:39,760 --> 00:24:42,400 Speaker 2: I totally think that the self confidence thing and how 496 00:24:42,400 --> 00:24:44,439 Speaker 2: you present yourself and everything else, how you show up 497 00:24:44,480 --> 00:24:47,679 Speaker 2: for everything else that you do, are completely related. Like 498 00:24:48,000 --> 00:24:50,960 Speaker 2: for me when I lost weight in college, after I 499 00:24:51,000 --> 00:24:53,840 Speaker 2: lost weight in college. It was like, Okay, well now 500 00:24:54,000 --> 00:24:56,400 Speaker 2: I understand that I'm worthy of my own investment. So 501 00:24:56,720 --> 00:24:58,920 Speaker 2: now that I believe in that, well let me put 502 00:24:58,920 --> 00:25:02,080 Speaker 2: my best foot forward in going for an internship and 503 00:25:02,119 --> 00:25:04,639 Speaker 2: getting my first job and like whatever it was that 504 00:25:04,680 --> 00:25:06,440 Speaker 2: I wanted to go get because I was like, well, 505 00:25:06,520 --> 00:25:07,720 Speaker 2: I was like, I'm doing the best I can with 506 00:25:07,760 --> 00:25:08,119 Speaker 2: what I have. 507 00:25:08,400 --> 00:25:12,159 Speaker 3: Yeah, you know exactly. And I think that's why, as 508 00:25:12,480 --> 00:25:15,840 Speaker 3: you know, full full circle, why we have this one 509 00:25:15,880 --> 00:25:19,480 Speaker 3: club that we'll talk more about soon. But it's so 510 00:25:19,680 --> 00:25:24,720 Speaker 3: transformational how your health changes your mindset. 511 00:25:24,920 --> 00:25:28,239 Speaker 2: Yeah, totally. Okay, so you did the triathlon. Things are 512 00:25:28,280 --> 00:25:31,240 Speaker 2: going good, and how do you and Haley reconnect? 513 00:25:31,480 --> 00:25:35,000 Speaker 3: We end up? I hear through the grapevine she had 514 00:25:35,000 --> 00:25:36,680 Speaker 3: broken up with a boyfriend. 515 00:25:36,359 --> 00:25:37,120 Speaker 1: Through the grapevine. 516 00:25:37,200 --> 00:25:40,840 Speaker 3: Yeah, and I obviously at that I sent an AOL 517 00:25:40,880 --> 00:25:47,600 Speaker 3: instant message Oh yeah wow tbt. Yeah, and I was 518 00:25:47,640 --> 00:25:51,439 Speaker 3: like we we always enjoyed like hiking or activities. So 519 00:25:51,480 --> 00:25:52,560 Speaker 3: I was like, let's go for a hike. 520 00:25:53,440 --> 00:25:55,399 Speaker 1: We go for it was like my dream first date. 521 00:25:56,119 --> 00:26:01,000 Speaker 2: I'm like waiting, like spoiler alert, any men, so please 522 00:26:01,119 --> 00:26:03,200 Speaker 2: ask me to go on a hike. Yeah, maybe not 523 00:26:03,280 --> 00:26:05,160 Speaker 2: like one hundred and ten New York City day. But 524 00:26:05,359 --> 00:26:08,480 Speaker 2: I'm just saying, we can take a train to Cold Spring. Yeah, 525 00:26:08,600 --> 00:26:10,640 Speaker 2: go on a hike. It's so easy. Like I feel 526 00:26:10,680 --> 00:26:12,240 Speaker 2: like whenever a guy tells me that I asked a 527 00:26:12,280 --> 00:26:13,800 Speaker 2: girl to go on a hike, I'm like, thank you. 528 00:26:13,880 --> 00:26:14,679 Speaker 1: We like someone. 529 00:26:14,840 --> 00:26:19,000 Speaker 3: It's actually much less pressure than an actual date. 530 00:26:19,160 --> 00:26:20,040 Speaker 1: You're doing something. 531 00:26:20,119 --> 00:26:23,159 Speaker 3: Yeah, you're doing something, and it you know, I don't know, 532 00:26:23,320 --> 00:26:24,040 Speaker 3: it's a great. 533 00:26:23,800 --> 00:26:25,439 Speaker 1: Icebreaker, pro pro hiking. 534 00:26:25,600 --> 00:26:27,960 Speaker 3: So we went on a hike, We went for lunch, 535 00:26:28,000 --> 00:26:30,000 Speaker 3: We ended up getting lost, so we would get It 536 00:26:30,040 --> 00:26:34,359 Speaker 3: was a four hour hike, and after that that was it. 537 00:26:34,520 --> 00:26:38,360 Speaker 3: We were together. We dated for a few years, got 538 00:26:38,400 --> 00:26:42,640 Speaker 3: married three years ago, and I have a baby that's 539 00:26:42,640 --> 00:26:43,280 Speaker 3: about to be too. 540 00:26:43,480 --> 00:26:45,680 Speaker 1: Wow. Time flies when you're having fun. 541 00:26:45,760 --> 00:26:49,600 Speaker 3: Yeah, And it really just all those things all happen 542 00:26:49,680 --> 00:26:52,480 Speaker 3: because I think, you know, I focused on myself first 543 00:26:52,480 --> 00:26:53,639 Speaker 3: and got my shit together. 544 00:26:53,800 --> 00:26:57,000 Speaker 2: Yeah, And it's pretty admirable that, like your decision at 545 00:26:57,040 --> 00:26:59,479 Speaker 2: the time when everything was like going to hell, was 546 00:26:59,520 --> 00:27:02,000 Speaker 2: like I'm going to sign up for this triathlon instead 547 00:27:02,040 --> 00:27:06,040 Speaker 2: of I'm gonna party completely all the time every single day, 548 00:27:06,480 --> 00:27:08,119 Speaker 2: which I'm sure there was like some of that, the 549 00:27:08,160 --> 00:27:12,200 Speaker 2: fact that you leaned into this training for something that 550 00:27:12,240 --> 00:27:15,680 Speaker 2: you would never even aspire to do off the bat. 551 00:27:15,920 --> 00:27:17,040 Speaker 1: Yeah, it's pretty. 552 00:27:16,720 --> 00:27:19,960 Speaker 3: Dope because I felt like whenever I have ruts in 553 00:27:20,000 --> 00:27:21,919 Speaker 3: my life, I feel like I have to do a 554 00:27:21,920 --> 00:27:25,159 Speaker 3: one eighty and go a different direction. Yeah, because I 555 00:27:25,240 --> 00:27:29,800 Speaker 3: don't think it makes sense to Because if status quo 556 00:27:29,880 --> 00:27:32,320 Speaker 3: is not working, then it's time to make a change. 557 00:27:32,520 --> 00:27:35,480 Speaker 3: And we do that in our business all the time. 558 00:27:35,600 --> 00:27:38,640 Speaker 3: We will make the most drastic decisions that will hurt 559 00:27:38,640 --> 00:27:42,440 Speaker 3: in the short term, but it's allowed us to run 560 00:27:42,480 --> 00:27:45,399 Speaker 3: the same exact business for seventeen years and probably it'll 561 00:27:45,440 --> 00:27:47,160 Speaker 3: allow us allowed to do it for thirty years. 562 00:27:47,400 --> 00:27:51,560 Speaker 2: So at that time, when you after the triathlon, your 563 00:27:51,560 --> 00:27:55,280 Speaker 2: business getting better, you launch young and reckless. Is this 564 00:27:55,680 --> 00:27:57,480 Speaker 2: when Grandez comes into the picture? 565 00:27:57,680 --> 00:28:02,280 Speaker 3: No, not even so. What comes next is our subscription concept, 566 00:28:02,520 --> 00:28:04,639 Speaker 3: which was called at the time five to four Club, 567 00:28:05,440 --> 00:28:09,439 Speaker 3: which we had developed because we saw someone doing it 568 00:28:09,480 --> 00:28:13,320 Speaker 3: in the women's space. So in twenty twelve we launched 569 00:28:13,760 --> 00:28:19,119 Speaker 3: the club and for eighteen months after that we just 570 00:28:19,240 --> 00:28:22,160 Speaker 3: kind of learned and tested, like how does this world work? 571 00:28:22,240 --> 00:28:25,480 Speaker 3: Because we were always like wholesale, we had never sold 572 00:28:25,560 --> 00:28:28,160 Speaker 3: direct to the consumer at scale, so like, what does 573 00:28:28,200 --> 00:28:31,000 Speaker 3: it look like when you merchandise and customer service and 574 00:28:31,040 --> 00:28:34,200 Speaker 3: develop a website? And in twenty twelve, which is only 575 00:28:34,240 --> 00:28:37,840 Speaker 3: seven years ago, but like, there wasn't the tools. There 576 00:28:37,880 --> 00:28:40,280 Speaker 3: wasn't as easy as shopify is, where you just sign 577 00:28:40,320 --> 00:28:42,520 Speaker 3: up for a website and sell shit. Like, it was 578 00:28:42,600 --> 00:28:45,800 Speaker 3: hard to develop the platform that we used to build 579 00:28:45,800 --> 00:28:49,320 Speaker 3: the subscription service. So we took eighteen months to really 580 00:28:49,400 --> 00:28:51,560 Speaker 3: understand how to do that. But we had launched it, tested, 581 00:28:51,640 --> 00:28:55,560 Speaker 3: learned it, had gotten incredible feedback. Finally, in December of thirteen, 582 00:28:55,640 --> 00:28:57,320 Speaker 3: we shut it all down and said we're going to 583 00:28:57,360 --> 00:29:00,960 Speaker 3: go full force with this thing. And fourteen the club 584 00:29:01,160 --> 00:29:04,800 Speaker 3: just exploded, and then exploded even more in fifteen and 585 00:29:04,840 --> 00:29:08,440 Speaker 3: when even crazier in sixteen and seventeen, And that's when 586 00:29:08,480 --> 00:29:10,680 Speaker 3: we were launching all these new brands, when we were like, 587 00:29:11,360 --> 00:29:14,680 Speaker 3: we have this customer base that trusts us, let's give 588 00:29:14,680 --> 00:29:17,880 Speaker 3: them what else they need in their closet. So what 589 00:29:17,960 --> 00:29:20,680 Speaker 3: do shoes look like? What is the shoe that compliments 590 00:29:20,720 --> 00:29:23,960 Speaker 3: what we make? What are the what does this do 591 00:29:24,200 --> 00:29:27,360 Speaker 3: person do? In active wear? So that's when we started 592 00:29:27,360 --> 00:29:29,760 Speaker 3: developing so that's all happened really in the last two 593 00:29:29,760 --> 00:29:30,760 Speaker 3: and a half three years. 594 00:29:30,880 --> 00:29:32,280 Speaker 1: Wow, that's crazy. 595 00:29:32,400 --> 00:29:35,120 Speaker 2: Where does the name and also let's tell the hurdlers 596 00:29:35,160 --> 00:29:38,040 Speaker 2: what grand Ac is. Where's the name come from? 597 00:29:38,880 --> 00:29:42,800 Speaker 3: Grand Athletic Club is the active where a brand that 598 00:29:42,840 --> 00:29:47,440 Speaker 3: we launched. And Grand is where our first office was. 599 00:29:47,920 --> 00:29:50,520 Speaker 3: So our first office it was in downtown La Will 600 00:29:50,600 --> 00:29:55,840 Speaker 3: Shore and Grand and it was my mom's travel agency 601 00:29:55,960 --> 00:29:59,880 Speaker 3: and she's she sold. She was an Indian focused travel agency. 602 00:30:00,200 --> 00:30:03,240 Speaker 3: That's where we're launching a fashion brand. It's not easy. 603 00:30:03,800 --> 00:30:07,200 Speaker 3: So Grande's Grand is the street we were on. And 604 00:30:07,320 --> 00:30:10,800 Speaker 3: I was a member of an gym in downtown called 605 00:30:10,800 --> 00:30:14,240 Speaker 3: the La Athletic Club. So Grand Athletic Club is where 606 00:30:14,240 --> 00:30:15,960 Speaker 3: we kind of are humble beginnings. 607 00:30:16,480 --> 00:30:18,680 Speaker 1: Yeah, and probably easy to get a trademark like that. 608 00:30:18,920 --> 00:30:20,400 Speaker 3: Exactly smart. 609 00:30:20,760 --> 00:30:24,280 Speaker 2: And when you're trying to fill the holes in his closet, 610 00:30:24,760 --> 00:30:28,960 Speaker 2: are you thinking a lot of pieces? Are you thinking 611 00:30:29,040 --> 00:30:31,800 Speaker 2: like a few skews? Like how where's your head's head 612 00:30:31,800 --> 00:30:32,240 Speaker 2: at with that? 613 00:30:32,360 --> 00:30:36,040 Speaker 3: So the I'll tell you where we started. We started 614 00:30:36,080 --> 00:30:44,400 Speaker 3: with a very large selection of product, which was athleisure, active, casual, performance, 615 00:30:44,680 --> 00:30:49,920 Speaker 3: and we've now gone one eighty drastic and said, we 616 00:30:50,000 --> 00:30:54,920 Speaker 3: need to focus on making the best items that this 617 00:30:54,960 --> 00:30:59,360 Speaker 3: person cannot live without. And that has ended up in 618 00:31:00,120 --> 00:31:04,440 Speaker 3: because of my personal passion of running the perfect running short, 619 00:31:04,600 --> 00:31:08,040 Speaker 3: because I was like, I can't sit there and build 620 00:31:08,080 --> 00:31:11,040 Speaker 3: this brand and we haven't nailed an item or a 621 00:31:11,080 --> 00:31:17,600 Speaker 3: product yet. And after three years we've taken this really 622 00:31:17,680 --> 00:31:21,400 Speaker 3: drastic approach of like, let's focus on the most essential 623 00:31:21,440 --> 00:31:26,520 Speaker 3: items for a guy. And I feel like running is 624 00:31:26,680 --> 00:31:29,880 Speaker 3: the one activity that all people can participate in because 625 00:31:29,880 --> 00:31:33,680 Speaker 3: there's no financial barrier. And even though not everyone runs, 626 00:31:34,040 --> 00:31:37,080 Speaker 3: the idea of being active is the kind of foundation 627 00:31:37,200 --> 00:31:40,160 Speaker 3: of it. But to me, for guys at least, it 628 00:31:40,280 --> 00:31:42,400 Speaker 3: starts with a great pair of shorts that they can 629 00:31:42,960 --> 00:31:48,520 Speaker 3: feel comfortable in and can enhance their movements, and then 630 00:31:48,960 --> 00:31:52,480 Speaker 3: start there, build that up and then scale from there. 631 00:31:52,520 --> 00:31:54,920 Speaker 3: So now it's come full circle down to a pair 632 00:31:54,960 --> 00:31:55,840 Speaker 3: of shorts. 633 00:31:55,760 --> 00:31:56,719 Speaker 1: Just one pair of shorts. 634 00:31:56,800 --> 00:32:00,280 Speaker 3: Yeah, we still sell a full collection, but you are 635 00:32:00,280 --> 00:32:04,320 Speaker 3: relaunching it around one short and then we'll launch the 636 00:32:04,360 --> 00:32:07,680 Speaker 3: perfect socks, then the perfect T shirt and slowly build 637 00:32:07,720 --> 00:32:08,240 Speaker 3: it back up. 638 00:32:08,320 --> 00:32:10,440 Speaker 1: Are you getting a lot of feed so through this 639 00:32:10,640 --> 00:32:11,800 Speaker 1: you've started a run club? 640 00:32:11,960 --> 00:32:12,360 Speaker 3: Correct? 641 00:32:12,560 --> 00:32:13,720 Speaker 1: What's the deal with the run club. 642 00:32:13,960 --> 00:32:17,520 Speaker 3: So about two years ago, this British guy, Luke came 643 00:32:17,560 --> 00:32:21,960 Speaker 3: to my office unrelated to running, was asking us about 644 00:32:21,960 --> 00:32:24,800 Speaker 3: what we're doing on partnerships for five to four ended 645 00:32:24,880 --> 00:32:26,920 Speaker 3: up saying, hey, I see you have an active ward brand. 646 00:32:27,040 --> 00:32:29,000 Speaker 3: Have you ever thought about doing a run club? And 647 00:32:29,040 --> 00:32:32,880 Speaker 3: I'm like, I personally love running. I run by myself today. 648 00:32:33,120 --> 00:32:34,720 Speaker 3: I would love to be a part of a run club. 649 00:32:35,120 --> 00:32:37,080 Speaker 3: I just don't have time to run it. If you 650 00:32:37,120 --> 00:32:39,440 Speaker 3: will coordinate it, I'm happy to show up wherever the 651 00:32:39,520 --> 00:32:43,080 Speaker 3: run club is right every weekend. We end up starting 652 00:32:43,120 --> 00:32:45,960 Speaker 3: the run club the week my wife is supposed to 653 00:32:46,040 --> 00:32:49,840 Speaker 3: go into labor with our first child, and I was like, man, 654 00:32:49,880 --> 00:32:51,960 Speaker 3: this is a rough time, but whatever. So I show 655 00:32:52,040 --> 00:32:54,160 Speaker 3: up to the first run club. I think ten people 656 00:32:54,240 --> 00:32:57,480 Speaker 3: show up and I was like, wow, ten people just 657 00:32:57,520 --> 00:33:02,080 Speaker 3: off Instagram showed up to come running. We start this club, 658 00:33:02,400 --> 00:33:05,280 Speaker 3: and you know, some days we have ten, some days 659 00:33:05,320 --> 00:33:08,920 Speaker 3: we have three, then we have ten, then we have fifteen, 660 00:33:09,160 --> 00:33:11,040 Speaker 3: and then all of a sudden, people are going to 661 00:33:11,120 --> 00:33:15,560 Speaker 3: lunch together and people are becoming friends, and there's birthday parties, 662 00:33:15,560 --> 00:33:17,680 Speaker 3: and I go to the birthday parts like everyone's from 663 00:33:17,680 --> 00:33:24,080 Speaker 3: the club and fast forward a year goes by really 664 00:33:24,120 --> 00:33:28,160 Speaker 3: tight relationships. It's like, to me, the next generation of 665 00:33:29,160 --> 00:33:31,560 Speaker 3: It's what I would have loved to have a twenty 666 00:33:31,600 --> 00:33:35,400 Speaker 3: three twenty four. So it's all these really young young people. 667 00:33:35,800 --> 00:33:38,920 Speaker 3: And then there's like the older set, which I'm part of, 668 00:33:39,360 --> 00:33:43,400 Speaker 3: which are kind of like mentoring these people. Nothing in particular, 669 00:33:43,480 --> 00:33:46,080 Speaker 3: but just feels like life. It could be people. We 670 00:33:46,120 --> 00:33:48,880 Speaker 3: talk about relationships stuff, we're talking about business, we're talking 671 00:33:48,880 --> 00:33:53,600 Speaker 3: about opportunities, how to deal with cion situations. And now 672 00:33:53,680 --> 00:33:59,520 Speaker 3: to me, it's become like this incredible community that is 673 00:33:59,560 --> 00:34:02,800 Speaker 3: actually creating things. The first business is launched the other 674 00:34:02,880 --> 00:34:05,920 Speaker 3: run Club. Two guys met because of running and launched 675 00:34:05,960 --> 00:34:11,600 Speaker 3: a CBD electrolyte brand drink drink brand. There are partnerships. 676 00:34:11,640 --> 00:34:14,919 Speaker 3: I've hired several people from the Run Club for full 677 00:34:14,920 --> 00:34:19,680 Speaker 3: time jobs. When I travel now, I always post where 678 00:34:19,719 --> 00:34:22,400 Speaker 3: we're meeting and we get a random group of people, 679 00:34:23,040 --> 00:34:27,399 Speaker 3: and to me, I think, when it's all said and done, 680 00:34:27,440 --> 00:34:30,320 Speaker 3: this will be the greatest thing I'll ever do. Yes, 681 00:34:30,440 --> 00:34:35,319 Speaker 3: that's dope, because it's it just feels special, like when 682 00:34:35,360 --> 00:34:37,719 Speaker 3: you go out and run, and like the people I'm 683 00:34:37,719 --> 00:34:41,360 Speaker 3: meeting and the communities we're creating, and it's like all 684 00:34:41,360 --> 00:34:43,720 Speaker 3: over the country. We were just in Chicago last weekend, 685 00:34:44,080 --> 00:34:46,240 Speaker 3: hot to shit. I didn't think anyone would even come. 686 00:34:46,640 --> 00:34:49,280 Speaker 3: Twelve thirteen people showed up. We all went to breakfast, 687 00:34:49,719 --> 00:34:52,600 Speaker 3: and it breaks down, you know, the problem in today's world. 688 00:34:52,880 --> 00:34:55,440 Speaker 3: We all think the other person's so different and we 689 00:34:55,480 --> 00:34:58,000 Speaker 3: have nothing in common with them. And then you go 690 00:34:58,160 --> 00:35:00,720 Speaker 3: and you travel the country and you meet all these people. 691 00:35:01,040 --> 00:35:03,640 Speaker 3: And that's something that I've done and it's helped me 692 00:35:04,120 --> 00:35:08,040 Speaker 3: better my business because ultimately everyone's exactly the same. It's 693 00:35:08,080 --> 00:35:11,359 Speaker 3: just how you communicate to them. And I'm meeting all 694 00:35:11,360 --> 00:35:15,560 Speaker 3: these different walks of life, different backgrounds, and I live 695 00:35:15,560 --> 00:35:17,520 Speaker 3: in my little bubble and that's how I choose to 696 00:35:17,520 --> 00:35:20,759 Speaker 3: live my life. But I'm fully aware of everything that's 697 00:35:20,800 --> 00:35:24,239 Speaker 3: going on in our country. And that's because of the 698 00:35:24,320 --> 00:35:26,719 Speaker 3: run Club. It's because I'm running with people from all 699 00:35:26,760 --> 00:35:29,800 Speaker 3: different backgrounds. We have like twenty year olds that sometimes 700 00:35:29,880 --> 00:35:32,080 Speaker 3: have to sleep in their truck, and then there's people 701 00:35:32,760 --> 00:35:36,600 Speaker 3: that you know, the wealthiest people on earth, that all 702 00:35:36,600 --> 00:35:38,840 Speaker 3: these different walks of life are running together. 703 00:35:39,160 --> 00:35:41,960 Speaker 2: Well, that's what I think is so special, especially when 704 00:35:41,960 --> 00:35:45,640 Speaker 2: you go to watch a marathon, It's like what other 705 00:35:46,360 --> 00:35:49,840 Speaker 2: event ever do? All of these people come out to 706 00:35:49,960 --> 00:35:52,560 Speaker 2: cheer on each other, and it doesn't matter what you 707 00:35:52,600 --> 00:35:55,239 Speaker 2: look like, what your religion is, what your parents look like, 708 00:35:55,440 --> 00:35:58,480 Speaker 2: or what your sexual preference is. Everyone's just there to 709 00:35:58,520 --> 00:36:01,000 Speaker 2: be happy because running requires there's no language, and it 710 00:36:01,000 --> 00:36:03,520 Speaker 2: doesn't matter how fast or how slow or whatever. 711 00:36:03,640 --> 00:36:06,080 Speaker 1: Like, You're all just there to do something that you love. 712 00:36:06,280 --> 00:36:08,560 Speaker 3: Yeah, it's so powerful and the club I think for 713 00:36:08,680 --> 00:36:12,360 Speaker 3: me is just become like how I'm going to build 714 00:36:12,400 --> 00:36:15,319 Speaker 3: the community because one thing I do like about it 715 00:36:15,360 --> 00:36:18,040 Speaker 3: is it is a filter. Like if you're not willing 716 00:36:18,080 --> 00:36:22,560 Speaker 3: to take the time to come run, then it's hard. 717 00:36:22,600 --> 00:36:25,399 Speaker 3: How can I give you my time if you can't. 718 00:36:25,560 --> 00:36:27,400 Speaker 3: If you're not willing to at least take that leap 719 00:36:28,000 --> 00:36:30,200 Speaker 3: and you want something from me or want something from 720 00:36:30,280 --> 00:36:32,480 Speaker 3: the community, you should be participating it. 721 00:36:32,719 --> 00:36:32,919 Speaker 1: Yeah. 722 00:36:33,160 --> 00:36:36,000 Speaker 3: I'm not asking for money. I give my time. That 723 00:36:36,120 --> 00:36:38,319 Speaker 3: is what I give the most of to everyone is 724 00:36:38,320 --> 00:36:40,840 Speaker 3: my time. You can't give the time on a Saturday 725 00:36:40,840 --> 00:36:43,960 Speaker 3: morning thirty forty five minutes to come run, walk, whatever, 726 00:36:44,400 --> 00:36:47,080 Speaker 3: because it's not about running. That's the last thing it's 727 00:36:47,120 --> 00:36:49,879 Speaker 3: actually about. But everyone thinks it's about running, so they 728 00:36:49,880 --> 00:36:52,719 Speaker 3: get intimidated and never come, and then they take that 729 00:36:52,800 --> 00:36:54,640 Speaker 3: leap one day and they're addicted. 730 00:36:54,920 --> 00:36:57,360 Speaker 2: I also think it's because you went through a time 731 00:36:57,480 --> 00:37:00,000 Speaker 2: where you were willing to do a lot of suns 732 00:37:00,040 --> 00:37:03,360 Speaker 2: off improvement. So someone that's not even willing to show 733 00:37:03,440 --> 00:37:05,759 Speaker 2: up to run, whether it's you know, like a five 734 00:37:05,880 --> 00:37:08,000 Speaker 2: k or a ten k or whatever it is, it's 735 00:37:08,040 --> 00:37:10,040 Speaker 2: like you see in them that maybe they're not ready 736 00:37:10,040 --> 00:37:11,480 Speaker 2: to put in the work, and those aren't the kind 737 00:37:11,480 --> 00:37:12,600 Speaker 2: of people that you want to mess with. 738 00:37:12,760 --> 00:37:15,560 Speaker 3: Exactly if you you want to be an entrepreneur, and 739 00:37:15,600 --> 00:37:18,000 Speaker 3: you want to if you want to be an entrepreneur, 740 00:37:18,080 --> 00:37:21,160 Speaker 3: you need to be able to talk to anyone, deal 741 00:37:21,200 --> 00:37:25,040 Speaker 3: with anything, and you need to be able to run 742 00:37:25,280 --> 00:37:27,600 Speaker 3: because you know, why, what if one day someone comes 743 00:37:27,640 --> 00:37:31,359 Speaker 3: to you and says, hey, i'd love to hear about 744 00:37:31,360 --> 00:37:34,120 Speaker 3: your business. Let's go for a run or biking or 745 00:37:34,360 --> 00:37:37,919 Speaker 3: sailing or whatever. Are you willing to do anything? It's 746 00:37:37,920 --> 00:37:39,560 Speaker 3: not about running. It's just like, are you what are 747 00:37:39,560 --> 00:37:43,640 Speaker 3: you willing to do to improve your business or to 748 00:37:43,719 --> 00:37:46,200 Speaker 3: take a chance on life. It's like, I'm willing to 749 00:37:46,200 --> 00:37:48,520 Speaker 3: do anything, and I've always proven that I'm willing to 750 00:37:48,560 --> 00:37:51,200 Speaker 3: do anything. So if you know, if you think I 751 00:37:51,239 --> 00:37:53,359 Speaker 3: can be an impact on you in some way, but 752 00:37:53,440 --> 00:37:59,440 Speaker 3: you won't come run, then you're an idiot. Simple idiot. 753 00:38:05,560 --> 00:38:08,960 Speaker 1: Today's episode is brought to you by Whoop. 754 00:38:08,640 --> 00:38:11,279 Speaker 2: The performance tool that is changing the way people track 755 00:38:11,360 --> 00:38:15,160 Speaker 2: their fitness and optimize their training. So the wrist Warren 756 00:38:15,239 --> 00:38:18,960 Speaker 2: Heartbate monitor gives you a lot of daily personalized insights 757 00:38:18,960 --> 00:38:22,920 Speaker 2: and analytics into things like recovery and strain and sleep. 758 00:38:23,040 --> 00:38:24,640 Speaker 1: It pairs with a super in. 759 00:38:24,800 --> 00:38:27,239 Speaker 2: Depth app that you can look over all of your 760 00:38:27,320 --> 00:38:29,959 Speaker 2: data right on your cell phone. And what I'm really 761 00:38:30,000 --> 00:38:33,799 Speaker 2: digging lately is the sleep tracking. Now every morning when 762 00:38:33,840 --> 00:38:36,760 Speaker 2: you wake up, the app processes your sleep and gives 763 00:38:36,760 --> 00:38:39,479 Speaker 2: you a sleep score. And I feel like every single 764 00:38:39,560 --> 00:38:42,279 Speaker 2: day I'm trying to gamify that sleep score, trying to 765 00:38:42,320 --> 00:38:44,880 Speaker 2: get it in the green which is good, and just 766 00:38:45,040 --> 00:38:46,040 Speaker 2: get the most. 767 00:38:45,880 --> 00:38:48,239 Speaker 1: Quality out of the time that I'm spending. 768 00:38:48,360 --> 00:38:51,640 Speaker 2: In bet the average Woop user has dedicated an additional 769 00:38:51,800 --> 00:38:55,160 Speaker 2: forty one minutes of sleep per night because they're probably 770 00:38:55,160 --> 00:38:59,040 Speaker 2: trying to do the exact same thing as me. 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So head 775 00:39:11,600 --> 00:39:16,280 Speaker 2: on over to woop dot com that's whoop dot com 776 00:39:16,520 --> 00:39:20,239 Speaker 2: and use the code Hurdle at checkout to save fifteen 777 00:39:20,520 --> 00:39:24,759 Speaker 2: percent off the membership package and optimize the way you train. 778 00:39:25,520 --> 00:39:26,440 Speaker 1: Let's get back to it. 779 00:39:32,080 --> 00:39:33,719 Speaker 2: So, I know you said at first that you didn't 780 00:39:33,760 --> 00:39:35,960 Speaker 2: really want to be involved in like all the logistics. 781 00:39:35,960 --> 00:39:38,440 Speaker 1: But when you travel, have you taken that more upon yourself? 782 00:39:38,560 --> 00:39:42,200 Speaker 3: Yeah? Because I don't. I'd never Now when I do travel, 783 00:39:42,280 --> 00:39:44,759 Speaker 3: people will dming like, hey, are you doing a run? 784 00:39:44,800 --> 00:39:46,960 Speaker 3: When you're in Paris? Are you doing? And even if 785 00:39:47,000 --> 00:39:49,200 Speaker 3: it's like one person, I'm like, yeah, I'll run, Let's 786 00:39:49,239 --> 00:39:53,239 Speaker 3: go for it. Yeah, because it's it's so fascinating the 787 00:39:53,320 --> 00:39:56,120 Speaker 3: people I've met. And I think it's a similar to 788 00:39:57,040 --> 00:40:01,200 Speaker 3: why you meet people for a drink, and specifically alcohol. 789 00:40:01,920 --> 00:40:05,440 Speaker 3: It's because once you have a drink, all of a sudden, 790 00:40:06,360 --> 00:40:09,480 Speaker 3: you're that liquid courage comes right and now you're able 791 00:40:09,480 --> 00:40:12,399 Speaker 3: to talk free or and whatever. Same thing with a run. 792 00:40:12,520 --> 00:40:15,400 Speaker 3: In the mornings at the run, everyone's pretty quiet, not 793 00:40:15,560 --> 00:40:17,719 Speaker 3: very friendly. Everyone's just like, all right, let's get this 794 00:40:17,800 --> 00:40:20,239 Speaker 3: damn thing going. At the end, everyone's bouncing off the 795 00:40:20,239 --> 00:40:24,200 Speaker 3: wall because they just did a run. Your doorphins are pumping, 796 00:40:24,640 --> 00:40:27,480 Speaker 3: and you are always it's so social. Like yesterday last 797 00:40:27,560 --> 00:40:29,520 Speaker 3: night we did a run. I was in a shitty mood. 798 00:40:29,560 --> 00:40:32,080 Speaker 3: I was like, all right, let's get this thing going. Start, 799 00:40:32,200 --> 00:40:35,320 Speaker 3: and then afterwards we're all talking, hanging out and everyone's 800 00:40:35,360 --> 00:40:38,400 Speaker 3: mood has changed. So it's like, I think the running 801 00:40:38,520 --> 00:40:42,760 Speaker 3: or exercising a post exercise kind of creates an environment 802 00:40:42,920 --> 00:40:43,959 Speaker 3: to communicate better. 803 00:40:44,040 --> 00:40:47,040 Speaker 2: They actually just opened a bar in New York that's 804 00:40:47,080 --> 00:40:50,880 Speaker 2: like focused on running. Like they have lockers and stuff 805 00:40:51,360 --> 00:40:53,560 Speaker 2: for people to stash their stuff so you can like go, run, 806 00:40:53,680 --> 00:40:54,720 Speaker 2: come back and drink. 807 00:40:54,960 --> 00:40:58,880 Speaker 3: Oh wow, yeah that's amazing. That sounds that's my whole life. 808 00:40:59,239 --> 00:41:03,200 Speaker 2: I mean, geez, they need to open one here. Maybe 809 00:41:03,280 --> 00:41:04,200 Speaker 2: that's your next seas. 810 00:41:05,880 --> 00:41:06,520 Speaker 3: That's amazing. 811 00:41:06,600 --> 00:41:09,720 Speaker 2: Okay, so you launched this athletic brand and it seems 812 00:41:09,719 --> 00:41:11,439 Speaker 2: to be doing well and it's good. 813 00:41:11,600 --> 00:41:15,840 Speaker 3: Yeah, it's look, it's we're also able to scale things 814 00:41:16,000 --> 00:41:19,360 Speaker 3: back and take a very long term perspective on a business. 815 00:41:19,760 --> 00:41:23,120 Speaker 3: We started too fast, grew it too fast, didn't make sense. 816 00:41:23,320 --> 00:41:24,960 Speaker 3: We scaled it all the way back and now we're 817 00:41:25,000 --> 00:41:28,120 Speaker 3: rebuilding it the right way. It's it's those are the 818 00:41:28,160 --> 00:41:31,080 Speaker 3: drastic changes we're willing to make. We still believe in 819 00:41:31,080 --> 00:41:33,799 Speaker 3: the brand. There's other projects we've shelved and said, hey, 820 00:41:33,840 --> 00:41:36,400 Speaker 3: this doesn't make sense. We don't it's not worth pursuing anymore. 821 00:41:36,520 --> 00:41:36,800 Speaker 1: Yeah. 822 00:41:36,840 --> 00:41:39,959 Speaker 2: So, now that you're finding so much passion in this 823 00:41:40,320 --> 00:41:42,920 Speaker 2: aspect of your business, do you feel like you're shifting 824 00:41:42,920 --> 00:41:45,279 Speaker 2: your attention away a little bit from other things or 825 00:41:45,320 --> 00:41:47,120 Speaker 2: how do you distribute that? 826 00:41:47,640 --> 00:41:52,200 Speaker 3: Yeah? I mean I think emotionally I wish it was 827 00:41:52,200 --> 00:41:55,040 Speaker 3: a bigger part of my life, but reality is it 828 00:41:55,239 --> 00:41:59,520 Speaker 3: unfortunately doesn't pay the bills, So the subscription business is 829 00:41:59,520 --> 00:42:02,200 Speaker 3: what pays the bills. Five four is what pays the bills. 830 00:42:02,440 --> 00:42:05,480 Speaker 3: So you know, in the office, my energy is spent 831 00:42:05,840 --> 00:42:10,799 Speaker 3: focusing on those things. But externally, running is probably the 832 00:42:10,840 --> 00:42:14,440 Speaker 3: thing I'm most excited about, and the club and the community. 833 00:42:14,880 --> 00:42:18,160 Speaker 3: But it's all interchangeable. When I go hang out with 834 00:42:18,280 --> 00:42:23,000 Speaker 3: club members outside of running, guess what they're wearing. They're 835 00:42:23,040 --> 00:42:25,879 Speaker 3: wearing five four, They're wearing New Republic. So it's all 836 00:42:25,960 --> 00:42:29,760 Speaker 3: it's working Yeah, the community is spreading and it's slowly growing, 837 00:42:30,080 --> 00:42:33,560 Speaker 3: so the efforts aren't going unnoticed. It just takes time. 838 00:42:34,080 --> 00:42:36,840 Speaker 2: I have to point out also following you a little 839 00:42:36,840 --> 00:42:39,799 Speaker 2: bit and knowing that you're learning more about like run 840 00:42:39,840 --> 00:42:42,280 Speaker 2: culture and different sneakers and are you wearing a fitbit 841 00:42:42,360 --> 00:42:42,640 Speaker 2: right now? 842 00:42:42,960 --> 00:42:44,840 Speaker 3: No? I took it off today, take it off today, 843 00:42:45,000 --> 00:42:45,200 Speaker 3: I know. 844 00:42:45,239 --> 00:42:46,839 Speaker 1: But you're like experimenting with different things. 845 00:42:46,920 --> 00:42:49,279 Speaker 2: What's been like your favorite thing that you've experimented with 846 00:42:49,480 --> 00:42:51,240 Speaker 2: over the past couple of years of running. 847 00:42:52,280 --> 00:42:55,440 Speaker 3: I think it's stuff like I mean, I've tried every 848 00:42:55,440 --> 00:42:58,520 Speaker 3: shoe brand. Yeah, and I've landed on Hokahs. 849 00:42:58,560 --> 00:43:00,560 Speaker 1: You ran the marathon, right, marathon? 850 00:43:00,680 --> 00:43:00,919 Speaker 3: Yes? 851 00:43:01,280 --> 00:43:02,560 Speaker 1: Did you run them in Hokahs? I did? 852 00:43:02,640 --> 00:43:06,520 Speaker 3: And I was training in a six and ten weeks 853 00:43:06,560 --> 00:43:10,080 Speaker 3: before the marathon, someone from Hokah showed up to the 854 00:43:10,120 --> 00:43:12,239 Speaker 3: run club and gave me a pair of shoes and said, hey, 855 00:43:12,280 --> 00:43:14,680 Speaker 3: we'd love you to try these. Okay. So I went 856 00:43:14,840 --> 00:43:16,920 Speaker 3: for a long run in them and I felt great, 857 00:43:17,800 --> 00:43:21,120 Speaker 3: and I was like, Wow, that's interesting. And I think 858 00:43:21,160 --> 00:43:25,600 Speaker 3: things like that because now physical preservation as I get 859 00:43:25,640 --> 00:43:29,560 Speaker 3: older is so much important. Yeah, and so I've tried 860 00:43:29,640 --> 00:43:32,359 Speaker 3: I tried I do cry out now, like that's something 861 00:43:32,400 --> 00:43:36,080 Speaker 3: I'm actually going to do today because things like that 862 00:43:36,640 --> 00:43:39,959 Speaker 3: recovery and maintaining my Like I want to be able 863 00:43:40,000 --> 00:43:42,280 Speaker 3: to run till I'm one hundred. 864 00:43:42,440 --> 00:43:43,520 Speaker 1: You've got to get a theragun. 865 00:43:43,960 --> 00:43:46,880 Speaker 3: Yeah, yeah, theraguns. I just can't do it to myself 866 00:43:46,920 --> 00:43:48,200 Speaker 3: because it hurts. It's like, stop. 867 00:43:48,280 --> 00:43:49,960 Speaker 1: You're very lucky that you have a wife to help you. 868 00:43:52,000 --> 00:43:52,200 Speaker 3: Yeah. 869 00:43:52,280 --> 00:43:55,319 Speaker 2: I've had doctor Jason on the podcast, like a good 870 00:43:55,320 --> 00:43:58,839 Speaker 2: friend of mine. Yeah, but I swear every Saturday after 871 00:43:58,880 --> 00:44:02,280 Speaker 2: my long run, I'm like, thank you God for this product. 872 00:44:02,280 --> 00:44:02,920 Speaker 1: It's amazing. 873 00:44:03,200 --> 00:44:06,520 Speaker 3: Yeah, there's so many great things out there. We've done. 874 00:44:06,680 --> 00:44:09,200 Speaker 3: We've done yoga sessions in the room we're in right 875 00:44:09,239 --> 00:44:13,000 Speaker 3: now with a specific person a stretcher for runners, and yeah, 876 00:44:13,080 --> 00:44:15,400 Speaker 3: you know you just when you're hurting, you try everything. 877 00:44:15,520 --> 00:44:17,640 Speaker 1: Yeah, you do. And also, I mean back to your 878 00:44:17,680 --> 00:44:18,400 Speaker 1: sneaker notes. 879 00:44:18,440 --> 00:44:22,120 Speaker 2: So the research shows actually that like it doesn't matter 880 00:44:22,160 --> 00:44:24,280 Speaker 2: how your foot hits the ground, like what your running 881 00:44:24,320 --> 00:44:27,239 Speaker 2: gate is or anything like that. All the biggest thing 882 00:44:27,239 --> 00:44:29,760 Speaker 2: that matters most in preventing injury is that you feel 883 00:44:29,800 --> 00:44:32,640 Speaker 2: comfortable and the sneakers you're running in. So if like 884 00:44:32,800 --> 00:44:35,239 Speaker 2: that one run you went out in those hookahs and 885 00:44:35,280 --> 00:44:37,120 Speaker 2: it was like a great run. You were like, wow, 886 00:44:37,200 --> 00:44:40,360 Speaker 2: I feel great then, like mentally like you're golden, you know. 887 00:44:40,719 --> 00:44:43,439 Speaker 2: But that could have happened in an A six or 888 00:44:43,640 --> 00:44:45,319 Speaker 2: a Nike or you know. 889 00:44:45,320 --> 00:44:48,480 Speaker 1: Well whatever. It's just it's totally personal preference. 890 00:44:48,560 --> 00:44:50,480 Speaker 3: Yeah, yeah, for sure, super interesting. 891 00:44:50,480 --> 00:44:52,040 Speaker 1: Well you ever run another marathon? 892 00:44:52,840 --> 00:44:53,879 Speaker 3: Not anytime soon. 893 00:44:54,120 --> 00:44:58,120 Speaker 1: Yeah, it's too much of a time commitment, huge opportunity cost. 894 00:44:58,320 --> 00:45:00,960 Speaker 3: Yeah, exactly. So for me. Give me that I have 895 00:45:01,000 --> 00:45:03,800 Speaker 3: a family now and how much time it took away 896 00:45:03,840 --> 00:45:07,680 Speaker 3: from them during the training process, and it's you're also exhausted, 897 00:45:07,960 --> 00:45:09,799 Speaker 3: you know, go run fifteen miles and then hang out 898 00:45:09,800 --> 00:45:13,319 Speaker 3: with your kid is like impossible. And so I think 899 00:45:13,360 --> 00:45:16,040 Speaker 3: I do one again later in life if I had 900 00:45:16,080 --> 00:45:20,480 Speaker 3: the time. I'll definitely do half marathons all the time. Yeah, 901 00:45:20,719 --> 00:45:23,200 Speaker 3: to me, like I can just go run in a 902 00:45:23,239 --> 00:45:25,520 Speaker 3: half marathon. Yeah, so not a big stretch for me, 903 00:45:26,280 --> 00:45:28,200 Speaker 3: and I think it'll be more fun and the recovery 904 00:45:28,280 --> 00:45:30,920 Speaker 3: is not that needed, and it's just it's fun to do. 905 00:45:31,160 --> 00:45:33,480 Speaker 3: I love going to a race and doing it, but 906 00:45:33,600 --> 00:45:36,359 Speaker 3: I don't I didn't enjoy by the time I ran 907 00:45:36,400 --> 00:45:39,359 Speaker 3: the marathon. I hated running, and I told myself if 908 00:45:39,400 --> 00:45:42,320 Speaker 3: I hated running, then I would never do the marathon again. 909 00:45:42,360 --> 00:45:45,160 Speaker 3: And I felt that, like I was like, I'm sick 910 00:45:45,200 --> 00:45:45,640 Speaker 3: of running. 911 00:45:45,680 --> 00:45:47,560 Speaker 2: I think a lot of people get burnt out, especially 912 00:45:47,600 --> 00:45:49,560 Speaker 2: like when you're about to conquer that kind of distance 913 00:45:49,600 --> 00:45:51,440 Speaker 2: and you've been doing it so much. 914 00:45:51,600 --> 00:45:55,759 Speaker 3: Yeah, it became a job and that's not what it's 915 00:45:55,800 --> 00:45:58,560 Speaker 3: to me. Running to me is like alcohol, Like I 916 00:45:58,680 --> 00:46:00,439 Speaker 3: like to have a drink and I like to have run. 917 00:46:00,520 --> 00:46:02,640 Speaker 1: Yeah, maybe not at the same time. 918 00:46:02,800 --> 00:46:03,279 Speaker 3: Yeah, maybe. 919 00:46:04,760 --> 00:46:06,919 Speaker 1: Okay, So then what's on the radar for like, what's 920 00:46:06,960 --> 00:46:08,520 Speaker 1: to come aside from this run short? For you? 921 00:46:08,600 --> 00:46:11,040 Speaker 2: Like, what are you excited about right now? It wouldn't 922 00:46:11,080 --> 00:46:11,520 Speaker 2: be anything. 923 00:46:11,800 --> 00:46:14,400 Speaker 3: Yeah, I think the most exciting things that are happening 924 00:46:14,640 --> 00:46:18,839 Speaker 3: or are around our podcast group Chat. Yeah, we have 925 00:46:18,880 --> 00:46:23,600 Speaker 3: something that's super special. It's also a community. I think 926 00:46:23,640 --> 00:46:28,760 Speaker 3: it also comes down to that community is the underlying 927 00:46:28,840 --> 00:46:31,160 Speaker 3: theme of everything that I want to do going forward. 928 00:46:31,800 --> 00:46:34,560 Speaker 3: And it's amazing when I go to I was just 929 00:46:34,560 --> 00:46:38,399 Speaker 3: in Chicago and I've met people that listen to group Chat, 930 00:46:39,520 --> 00:46:43,560 Speaker 3: our Menlo Club customers and are running our challenge that 931 00:46:43,600 --> 00:46:46,560 Speaker 3: we're currently doing. So it's like that to me is 932 00:46:46,640 --> 00:46:49,839 Speaker 3: like the trifecta. I found my community. I just need 933 00:46:49,880 --> 00:46:53,120 Speaker 3: a million of them. Yeah like that. And the podcast 934 00:46:53,160 --> 00:46:56,239 Speaker 3: has so much momentum, and it's creating this audience of 935 00:46:56,280 --> 00:47:00,480 Speaker 3: people that we never could probably reach through advertising or 936 00:47:00,800 --> 00:47:06,160 Speaker 3: through other forms of content. And it's completely in our control. Yeah, 937 00:47:06,239 --> 00:47:08,000 Speaker 3: no one's going to tell me what I can say, 938 00:47:08,040 --> 00:47:10,279 Speaker 3: what I can do. Who can listen to it? And 939 00:47:10,320 --> 00:47:13,200 Speaker 3: I'd always been in the mercy of other people, whether 940 00:47:13,200 --> 00:47:16,200 Speaker 3: it was retailers, whether it was press media, like people like, 941 00:47:16,320 --> 00:47:18,480 Speaker 3: how come you're not in Forbes, Because I'm like, I 942 00:47:18,520 --> 00:47:21,560 Speaker 3: don't give a fuck what Forbes thinks it does. It's irrelevant, 943 00:47:21,600 --> 00:47:24,920 Speaker 3: it doesn't affect my business. And I want to control 944 00:47:24,960 --> 00:47:27,520 Speaker 3: my narrative. I want to control my audience. I want 945 00:47:27,560 --> 00:47:30,240 Speaker 3: to tell them my side of the story on everything. 946 00:47:30,320 --> 00:47:32,799 Speaker 3: And now I don't have to rely on anyone. I'm 947 00:47:32,840 --> 00:47:36,160 Speaker 3: going to slowly build our audience so that becomes a 948 00:47:36,239 --> 00:47:38,759 Speaker 3: television show, which we're in the works on, or if 949 00:47:38,760 --> 00:47:42,160 Speaker 3: it becomes a platform online where our listeners can all 950 00:47:42,200 --> 00:47:44,640 Speaker 3: connect with each other. There's just that to me is 951 00:47:44,680 --> 00:47:47,440 Speaker 3: the most exciting thing. It's so powerful because if we 952 00:47:47,520 --> 00:47:50,719 Speaker 3: build it at scale, it's a very unique offering to 953 00:47:50,800 --> 00:47:54,480 Speaker 3: actually have direct contact to your audience. We never had that. 954 00:47:54,520 --> 00:47:57,040 Speaker 3: We were always a mercy of a platform. 955 00:47:56,520 --> 00:48:01,360 Speaker 2: Right, And I think that's really special too, because you've understood, 956 00:48:01,520 --> 00:48:05,160 Speaker 2: you've come to understand the most important part of creating 957 00:48:05,320 --> 00:48:10,319 Speaker 2: your own thing in that it's being authentically yourself. When 958 00:48:10,440 --> 00:48:13,400 Speaker 2: you try to speak a certain way or feel like 959 00:48:13,440 --> 00:48:15,880 Speaker 2: you should act a certain way or embody a certain 960 00:48:15,960 --> 00:48:18,680 Speaker 2: presence to satisfy a certain brand, like, that's when you 961 00:48:18,840 --> 00:48:23,279 Speaker 2: lose that genuine connection that you are cultivating successfully with 962 00:48:23,800 --> 00:48:26,680 Speaker 2: group chat. Like I turn on group chat because I 963 00:48:26,880 --> 00:48:28,600 Speaker 2: like want to catch up on the news, and like 964 00:48:28,680 --> 00:48:32,520 Speaker 2: here it shots me straight. Yeah, I don't want bias 965 00:48:32,719 --> 00:48:34,440 Speaker 2: or I mean and obviously like you guys all have 966 00:48:34,480 --> 00:48:35,839 Speaker 2: your own opinions, but I. 967 00:48:35,760 --> 00:48:36,799 Speaker 1: Don't want any of that shit. 968 00:48:37,080 --> 00:48:41,160 Speaker 2: Like I want to get it straight, hear about things 969 00:48:41,200 --> 00:48:43,680 Speaker 2: that I'm interested in. And I think that's like what 970 00:48:43,840 --> 00:48:46,000 Speaker 2: makes what you guys doing so excellent. 971 00:48:46,239 --> 00:48:49,560 Speaker 3: Thank you. I appreciate that, and I think that that's 972 00:48:49,600 --> 00:48:53,400 Speaker 3: the beauty of today's media. Anyone can go do that. Yeah, 973 00:48:53,440 --> 00:48:56,360 Speaker 3: there's no buried entry. I mean, like we talked about it, 974 00:48:56,480 --> 00:48:59,759 Speaker 3: you know, previous times. When we started, we didn't have 975 00:48:59,760 --> 00:49:03,239 Speaker 3: any listeners. It was a struggle, even even drama shorts. 976 00:49:03,239 --> 00:49:06,680 Speaker 3: Story long. He did it for eighteen months before I 977 00:49:06,719 --> 00:49:09,279 Speaker 3: think you got a thousand downloads. Yeah, and then all 978 00:49:09,320 --> 00:49:12,400 Speaker 3: of a sudden it took off and he had a following. Yeah, 979 00:49:12,440 --> 00:49:15,879 Speaker 3: he had millions of followers across platforms and he still 980 00:49:15,920 --> 00:49:19,080 Speaker 3: couldn't even get a short cut. So it's just about 981 00:49:19,080 --> 00:49:23,080 Speaker 3: dedicating to that and then slowly building the audience. And 982 00:49:23,600 --> 00:49:26,200 Speaker 3: I think what we're doing group chat is so special 983 00:49:26,800 --> 00:49:29,160 Speaker 3: and just the impact has had on people and the 984 00:49:29,200 --> 00:49:32,319 Speaker 3: way they're connecting with us is so special. So to me, 985 00:49:32,360 --> 00:49:34,640 Speaker 3: that's the most exciting thing. I'd love to see in 986 00:49:34,680 --> 00:49:36,960 Speaker 3: five years where it all goes. I could be completely 987 00:49:36,960 --> 00:49:40,120 Speaker 3: wrong and it goes a completely different direction, but it's 988 00:49:40,120 --> 00:49:42,640 Speaker 3: going somewhere yeah like that, which is promising. 989 00:49:42,760 --> 00:49:46,799 Speaker 2: Yeah, when you look back on the last I mean, 990 00:49:47,120 --> 00:49:48,360 Speaker 2: how long has it been since. 991 00:49:48,239 --> 00:49:50,279 Speaker 3: You launched fright fourth Seventeen years? 992 00:49:50,280 --> 00:49:52,560 Speaker 2: All right, So seventeen years is a hell of a 993 00:49:52,600 --> 00:49:55,520 Speaker 2: decent amount of time. Yeah, when you look back on 994 00:49:55,600 --> 00:49:57,880 Speaker 2: that amount of time and what you've done with the 995 00:49:57,920 --> 00:50:00,040 Speaker 2: business so far, what would you say one of the 996 00:50:00,000 --> 00:50:02,319 Speaker 2: the best pieces of advice that someone has offered you 997 00:50:02,480 --> 00:50:03,120 Speaker 2: has been. 998 00:50:04,600 --> 00:50:07,560 Speaker 3: I haven't really gotten a lot of good advice really. 999 00:50:08,680 --> 00:50:12,399 Speaker 3: I would say I got told to do things, but 1000 00:50:12,560 --> 00:50:16,000 Speaker 3: not I don't felt like I had someone that was 1001 00:50:16,160 --> 00:50:21,000 Speaker 3: like coaching me along the way. But the things that 1002 00:50:21,040 --> 00:50:23,439 Speaker 3: I've pulled as like a through line from a lot 1003 00:50:23,440 --> 00:50:26,359 Speaker 3: of different people that they just had a roundabout way 1004 00:50:26,400 --> 00:50:31,319 Speaker 3: of saying. It has been focused, like you got to 1005 00:50:31,440 --> 00:50:34,720 Speaker 3: nail one thing, you don't need to nail a hundred things. 1006 00:50:35,040 --> 00:50:40,600 Speaker 3: And in whether it's me focusing on one of our 1007 00:50:40,640 --> 00:50:44,080 Speaker 3: brands or whether it's me focusing in a brand on 1008 00:50:44,080 --> 00:50:49,000 Speaker 3: one particular category, it's just about focus and time and 1009 00:50:49,040 --> 00:50:52,239 Speaker 3: time again, that has been a mistake we've done. We've 1010 00:50:52,320 --> 00:50:58,319 Speaker 3: lacked focus, and I think seventeen years later, we are 1011 00:50:58,440 --> 00:50:59,640 Speaker 3: learning how to be focused. 1012 00:51:00,000 --> 00:51:02,360 Speaker 2: I also think that's like the saying, if you're trying 1013 00:51:02,360 --> 00:51:04,239 Speaker 2: to be a leader for everyone, you're a leader for 1014 00:51:04,360 --> 00:51:04,800 Speaker 2: no one. 1015 00:51:04,920 --> 00:51:05,320 Speaker 3: Correct. 1016 00:51:05,600 --> 00:51:09,160 Speaker 2: So yeah, just like establishing the things that you really 1017 00:51:09,239 --> 00:51:11,200 Speaker 2: feel like are worth your attention and your energy and 1018 00:51:11,239 --> 00:51:11,839 Speaker 2: giving them what. 1019 00:51:11,800 --> 00:51:14,279 Speaker 3: You have exactly And now, like with our brands and 1020 00:51:14,320 --> 00:51:18,319 Speaker 3: our businesses, it's like everything is slow motion. I could 1021 00:51:18,320 --> 00:51:20,840 Speaker 3: see it's like a baseball player seeing a pitch comes slow. 1022 00:51:21,520 --> 00:51:24,880 Speaker 3: There's when you're at that the peak of your career, 1023 00:51:25,120 --> 00:51:28,040 Speaker 3: it just feels like or a basketball player shooting baskets. 1024 00:51:28,080 --> 00:51:31,440 Speaker 3: You just know it's going in. And I finally feel 1025 00:51:31,480 --> 00:51:32,399 Speaker 3: like I'm at that. 1026 00:51:32,400 --> 00:51:34,319 Speaker 1: Point where the baskets are going in. 1027 00:51:34,320 --> 00:51:36,000 Speaker 3: Where I'm like, I know I'm going to shoot the 1028 00:51:36,040 --> 00:51:38,440 Speaker 3: shot and it's one hundred percent going in, where I'd 1029 00:51:38,520 --> 00:51:41,360 Speaker 3: never don't. I didn't have that till probably the last 1030 00:51:41,520 --> 00:51:42,160 Speaker 3: two years. 1031 00:51:42,320 --> 00:51:44,279 Speaker 1: Yeah, soon after you became a man. 1032 00:51:44,480 --> 00:51:47,600 Speaker 3: Yes, it all kind of coincides. Yeah, it's even like 1033 00:51:48,239 --> 00:51:50,799 Speaker 3: the money you make and how you handle yourself and 1034 00:51:50,840 --> 00:51:54,520 Speaker 3: how you handle life. Like the way I'm handling life 1035 00:51:54,680 --> 00:51:57,800 Speaker 3: today is just better than I would have handled life 1036 00:51:58,440 --> 00:51:59,799 Speaker 3: ten five, ten years ago. 1037 00:52:00,000 --> 00:52:01,759 Speaker 2: And I mean this is also in sync with like 1038 00:52:01,840 --> 00:52:03,160 Speaker 2: when you had your first kid. 1039 00:52:03,280 --> 00:52:07,280 Speaker 3: Yeah, so it's all in sync with marriage and children. Yeah, 1040 00:52:07,320 --> 00:52:10,480 Speaker 3: because you I mean, you have to have a partner 1041 00:52:10,520 --> 00:52:14,480 Speaker 3: also that pushes you that way. My wife has definitely 1042 00:52:14,480 --> 00:52:17,640 Speaker 3: pushed me to like step your game up, yeah, you know, 1043 00:52:17,719 --> 00:52:21,760 Speaker 3: and I think that's allowed me to also hold myself 1044 00:52:21,800 --> 00:52:23,919 Speaker 3: more accountable. And then once you have a child, it's 1045 00:52:24,000 --> 00:52:25,600 Speaker 3: it's a game changer. Your life changes. 1046 00:52:27,120 --> 00:52:29,040 Speaker 2: I know you mentioned that you didn't really feel like 1047 00:52:29,080 --> 00:52:31,759 Speaker 2: there was any one specific person that was like constantly 1048 00:52:31,800 --> 00:52:34,440 Speaker 2: giving you good advice, But do you now feel like 1049 00:52:34,600 --> 00:52:36,560 Speaker 2: you are that person for other people. 1050 00:52:36,840 --> 00:52:39,560 Speaker 3: I'm that person for a shit ton of people. Yeah, 1051 00:52:39,600 --> 00:52:44,200 Speaker 3: and I feel very responsible to give them good information 1052 00:52:44,280 --> 00:52:45,000 Speaker 3: and good advice. 1053 00:52:45,160 --> 00:52:46,239 Speaker 1: Do you feel overwhelmed by that? 1054 00:52:47,120 --> 00:52:50,719 Speaker 3: Yeah? Sometimes, because it is sometimes I don't have the 1055 00:52:50,760 --> 00:52:53,640 Speaker 3: answer for them. That's where I actually feel overwhelmed. I don't. 1056 00:52:53,680 --> 00:52:56,840 Speaker 3: I'm not overwhelmed by the number of people who ask me. 1057 00:52:57,360 --> 00:52:59,800 Speaker 3: I'm okay with that. I'm comfortable with that. I actually 1058 00:52:59,840 --> 00:53:04,200 Speaker 3: feel that that is my duty as an entrepreneur that 1059 00:53:04,360 --> 00:53:09,279 Speaker 3: has had success. But I don't. I sometimes people ask 1060 00:53:09,360 --> 00:53:11,680 Speaker 3: me stuff and I'm like, damn, I don't. I'll just 1061 00:53:11,719 --> 00:53:13,080 Speaker 3: be honest, I'm like, I don't know what to do, 1062 00:53:13,640 --> 00:53:15,360 Speaker 3: Like you kind of you might be fucked. 1063 00:53:15,640 --> 00:53:19,960 Speaker 2: Yeah, but I'd rather you tell me that upfront than 1064 00:53:20,000 --> 00:53:21,960 Speaker 2: be like, I have this great solution for you in 1065 00:53:22,000 --> 00:53:23,600 Speaker 2: the Yeah, this girl is. 1066 00:53:24,040 --> 00:53:26,439 Speaker 3: Yeah, And I think and I think the reality is 1067 00:53:26,440 --> 00:53:30,839 Speaker 3: is a lot of it is just it's coaching from 1068 00:53:30,880 --> 00:53:34,719 Speaker 3: a mental standpoint on how to get through a situation. 1069 00:53:35,120 --> 00:53:37,920 Speaker 3: It's like I wish someone was helping me with that stuff, 1070 00:53:38,280 --> 00:53:41,120 Speaker 3: like when I got frustrated to have a sounding board. 1071 00:53:41,239 --> 00:53:44,680 Speaker 3: It's so powerful. It's like mentorship is real if you 1072 00:53:44,719 --> 00:53:47,680 Speaker 3: find the right person. Yeah, it could be so impactful. Yeah, 1073 00:53:47,840 --> 00:53:51,000 Speaker 3: you know, like today I have people where I feel 1074 00:53:51,000 --> 00:53:54,719 Speaker 3: comfortable sharing information with and I'm like, all right, give 1075 00:53:54,760 --> 00:53:57,960 Speaker 3: it to me straight. But previously I didn't have that. 1076 00:53:58,000 --> 00:54:00,160 Speaker 2: And I also feel like it's really special when and 1077 00:54:00,200 --> 00:54:03,759 Speaker 2: that mentorship becomes then like a two way conversation and 1078 00:54:03,800 --> 00:54:07,799 Speaker 2: that now. I mean when I started getting closer with 1079 00:54:07,880 --> 00:54:10,840 Speaker 2: my mentor was a friend of my cousins and I 1080 00:54:10,880 --> 00:54:13,120 Speaker 2: would go to him for advice constantly. But as I've 1081 00:54:13,120 --> 00:54:15,000 Speaker 2: gotten older, you know, I've known him for eight nine 1082 00:54:15,040 --> 00:54:17,320 Speaker 2: years now. We sat down the other night in Santa 1083 00:54:17,320 --> 00:54:19,759 Speaker 2: Monica and had dinner, and I was the one that 1084 00:54:19,800 --> 00:54:21,680 Speaker 2: was offering him my opinion on like something that he 1085 00:54:21,760 --> 00:54:24,319 Speaker 2: was doing. So I just feel like that's like when 1086 00:54:24,400 --> 00:54:27,520 Speaker 2: you understand just like the true benefit of that situation 1087 00:54:27,800 --> 00:54:29,920 Speaker 2: is when it just becomes such a two way street. 1088 00:54:30,239 --> 00:54:32,239 Speaker 3: Yeah. And I you know, a lot of the young 1089 00:54:32,320 --> 00:54:34,239 Speaker 3: people that asked me for advice, I asked them all 1090 00:54:34,239 --> 00:54:37,000 Speaker 3: the time for stuff. Now, Yeah, I'm comfortable. I'm also 1091 00:54:37,239 --> 00:54:39,800 Speaker 3: very confident secure. I have no problem going to a 1092 00:54:39,880 --> 00:54:41,799 Speaker 3: nineteen year bick. What do you think about this? I'm 1093 00:54:41,840 --> 00:54:43,720 Speaker 3: trying to do this. Do you think it's a good idea? Yeah, 1094 00:54:43,719 --> 00:54:46,080 Speaker 3: because like I don't want to miss. I don't care 1095 00:54:46,200 --> 00:54:48,520 Speaker 3: you're shooting your shot. Yeah. Like if I have to 1096 00:54:48,520 --> 00:54:50,160 Speaker 3: ask an eighteen year old kid to help me, I 1097 00:54:50,160 --> 00:54:51,160 Speaker 3: have no problem doing that. 1098 00:54:51,239 --> 00:54:52,960 Speaker 1: Now, you got to put your pride aside and just 1099 00:54:53,000 --> 00:54:53,440 Speaker 1: go for one. 1100 00:54:53,520 --> 00:54:56,720 Speaker 3: Yeah. Then, but I'm I think that's part of being 1101 00:54:56,719 --> 00:54:58,480 Speaker 3: an adult. You get over that. 1102 00:54:58,719 --> 00:55:00,879 Speaker 1: Yeah, all right, winding down here. 1103 00:55:01,480 --> 00:55:04,600 Speaker 2: So the question I wrap up with every time you 1104 00:55:04,600 --> 00:55:07,360 Speaker 2: have an opportunity right now to give the d a 1105 00:55:07,440 --> 00:55:10,920 Speaker 2: piece of advice. Who's going through that tough time? You 1106 00:55:11,120 --> 00:55:14,160 Speaker 2: had money, you don't have money. Haley's like, I want 1107 00:55:14,160 --> 00:55:16,480 Speaker 2: nothing to do with you. I'm all set. You're not 1108 00:55:17,200 --> 00:55:19,520 Speaker 2: the best. You have an opportunity to give that guy 1109 00:55:19,520 --> 00:55:22,399 Speaker 2: one piece of advice right now? What do you tell him? 1110 00:55:22,920 --> 00:55:28,799 Speaker 3: Just be patient, because you can fix if you're an 1111 00:55:28,840 --> 00:55:32,479 Speaker 3: open minded person. So like people always say, you can't 1112 00:55:32,480 --> 00:55:38,080 Speaker 3: teach an old dog new tricks, and I think most people, unfortunately, 1113 00:55:38,120 --> 00:55:41,680 Speaker 3: as they get older, become very fixed in their ways 1114 00:55:41,719 --> 00:55:45,760 Speaker 3: and their stubborn And I would say I'm very similar 1115 00:55:45,760 --> 00:55:48,319 Speaker 3: like that on a lot of different things. But for 1116 00:55:48,360 --> 00:55:52,160 Speaker 3: whatever reason, I've constantly been evolving as a person, and 1117 00:55:53,560 --> 00:55:57,320 Speaker 3: the best thing about what I've experienced life now, I 1118 00:55:57,360 --> 00:55:59,560 Speaker 3: would say I've been an adult now for twenty years. 1119 00:56:01,600 --> 00:56:05,480 Speaker 3: Patience is the most powerful thing because people get so 1120 00:56:05,600 --> 00:56:11,200 Speaker 3: frustrated when they fail, and it leads to so much anxiety, 1121 00:56:11,320 --> 00:56:15,879 Speaker 3: so depression downwards spot in life, but when you really 1122 00:56:15,880 --> 00:56:18,320 Speaker 3: look at the long scheme of life, it was a 1123 00:56:19,080 --> 00:56:21,279 Speaker 3: It's just a bump in the road, that's all it is. 1124 00:56:21,600 --> 00:56:24,680 Speaker 3: And if you're patient, have a positive attitude, you'll get 1125 00:56:24,680 --> 00:56:27,960 Speaker 3: through it. Like you can get through anything like success 1126 00:56:28,000 --> 00:56:29,920 Speaker 3: and failure, and all these things are all relative to 1127 00:56:30,760 --> 00:56:34,400 Speaker 3: perspective that you view yourself in. So my thing is 1128 00:56:34,480 --> 00:56:38,400 Speaker 3: just patience. Even now now I'm too patient. I'll start something, 1129 00:56:38,400 --> 00:56:40,160 Speaker 3: it fails, I'm like, oh, it's gonna take ten years. 1130 00:56:40,600 --> 00:56:43,120 Speaker 3: What can I do? But like, but like, I have 1131 00:56:43,200 --> 00:56:46,360 Speaker 3: a very and I actually thought I was a pretty 1132 00:56:46,400 --> 00:56:48,920 Speaker 3: patient person when I was younger, But now knowing what 1133 00:56:49,040 --> 00:56:53,640 Speaker 3: I have done now, it's like, just be patient, positive attitude, 1134 00:56:53,680 --> 00:56:54,279 Speaker 3: you'll get through it. 1135 00:56:54,560 --> 00:56:57,520 Speaker 1: Patience that's it. Awesome do you think so much for 1136 00:56:57,520 --> 00:56:58,200 Speaker 1: sitting down with me? 1137 00:56:58,400 --> 00:56:59,120 Speaker 3: Thanks for having me. 1138 00:56:59,520 --> 00:57:01,640 Speaker 2: Please take a moment and leave a quick review by 1139 00:57:01,640 --> 00:57:04,080 Speaker 2: clicking the link with the description to this episode. We 1140 00:57:04,200 --> 00:57:06,640 Speaker 2: all face multiple hurdles in life. I want to hear 1141 00:57:06,640 --> 00:57:08,840 Speaker 2: about yours. Reach Out to me at Emily at hurdle 1142 00:57:08,840 --> 00:57:12,720 Speaker 2: dot us, connect with the podcast Instagram, Twitter at Hurdle 1143 00:57:12,760 --> 00:57:13,600 Speaker 2: podcast d. 1144 00:57:13,880 --> 00:57:16,640 Speaker 1: Tell me all the places they can. 1145 00:57:16,560 --> 00:57:20,640 Speaker 3: Find you on Instagram and Twitter at de Murphy. I'm 1146 00:57:20,680 --> 00:57:23,120 Speaker 3: trying to be more active on LinkedIn, so I'm on 1147 00:57:23,200 --> 00:57:27,120 Speaker 3: there my name as well, and group chat pod. 1148 00:57:27,000 --> 00:57:30,200 Speaker 2: Group chat pod, wherever you get your podcasts. Yes, awesome, 1149 00:57:30,680 --> 00:57:34,480 Speaker 2: I am at Emily Abadi. Another hurdle conquered. Catch you 1150 00:57:34,480 --> 00:57:35,160 Speaker 2: guys next time.