WEBVTT - The Budgetnista Is Back On Top 0:00:05.200 --> 0:00:12.560 Hey, hey, Hey, I'm back. I'm black. Boo boo boo 0:00:12.960 --> 0:00:22.759 boo boo boo boo boo Brown. Ambition, ambition, ambition, ambition, ambition. 0:00:23.720 --> 0:00:25.919 If you don't watch us on YouTube, you need to 0:00:26.120 --> 0:00:27.920 sidebar Man is out here. She might come later. I 0:00:27.960 --> 0:00:29.200 know she put the baby down, but you know, I 0:00:29.280 --> 0:00:31.880 got y'all. Either way, it's gonna be like an update 0:00:31.920 --> 0:00:35.000 episode because you know, some bangs have been happening. But 0:00:35.280 --> 0:00:36.800 if you don't watch us on YouTube, you need to 0:00:37.000 --> 0:00:42.360 because our PRODUCERMANI, she was like, girl, these brows. She 0:00:42.400 --> 0:00:44.680 didn't say these lashes, but she ought to have these lashes. 0:00:45.200 --> 0:00:49.600 This lippop girl, these edges, the hair, everything, the skin 0:00:49.760 --> 0:00:52.360 is skinning. Yes, I'm digging myself up because I had 0:00:52.479 --> 0:00:55.240 said in the beginning of the year that I wanted 0:00:55.280 --> 0:00:58.360 to lean into my feminine because you know me in person. 0:00:58.440 --> 0:01:00.680 You know I'm a huge time boyfe always been. But 0:01:00.840 --> 0:01:03.880 you look at my nails. They're not long, but they're done. 0:01:04.120 --> 0:01:07.360 I literally never never ever get my nails, son, but 0:01:07.400 --> 0:01:09.840 I had been getting them done consistently, looking like a 0:01:09.959 --> 0:01:13.039 girl in things. Yeah, I just want to lean into 0:01:13.040 --> 0:01:14.720 my feminists. Just a part of myself that like, you know, 0:01:14.760 --> 0:01:16.960 I've always been kind of a tomboy. Certainly when you 0:01:17.040 --> 0:01:19.000 see me on the stage, your girl be dressed up. 0:01:20.480 --> 0:01:23.000 But like in my day to day life, I made 0:01:23.360 --> 0:01:27.880 zero effort. And I was just like, I don't you know, 0:01:28.120 --> 0:01:30.160 like I want to feel good about when I wake 0:01:30.240 --> 0:01:31.679 up and look in the mirror and all that kind 0:01:31.680 --> 0:01:33.839 of stuff, And I just never thought about it, especially 0:01:33.840 --> 0:01:36.280 when you have a partner that loves you, your stinky peet, 0:01:36.840 --> 0:01:38.400 I had just not thought about it, and I probably 0:01:38.400 --> 0:01:40.200 should have made a more effort then, but he never 0:01:40.240 --> 0:01:41.600 made me feel like I had to make much of 0:01:41.640 --> 0:01:43.880 an effort to be fly. But with that, I'm a 0:01:43.959 --> 0:01:47.080 year I said, I wanted to lean and nick morph 0:01:47.120 --> 0:01:49.200 an effort, and I have been. Your girl has been 0:01:49.200 --> 0:01:53.120 getting her lashes done consistently. It costs lashes cost about 0:01:54.000 --> 0:01:56.480 I think. I want to say, my lady charged me 0:01:56.640 --> 0:01:59.040 like eighty dollars and I give her twenty dollars tips, 0:01:59.040 --> 0:02:02.000 So like one hundred dollars every two weeks. Child, because 0:02:02.000 --> 0:02:05.560 you know we do math financial math right here, Cause 0:02:05.720 --> 0:02:07.840 it's first of all, I don't let me just dive 0:02:07.920 --> 0:02:10.120 back and say the girls who have been keeping it 0:02:10.440 --> 0:02:12.840 up and keeping it together. How are you avoiding it? 0:02:12.960 --> 0:02:16.240 It's expressive. So let's talk about lashes. Eighty dollars every 0:02:16.280 --> 0:02:18.440 two weeks, one hundred really, I give her tip. That's 0:02:18.480 --> 0:02:22.280 two hundred dollars a month. Damn. Okay, Let's talk about brows. 0:02:22.400 --> 0:02:24.880 The brows are not too expensive. They're fifteen dollars and 0:02:24.960 --> 0:02:26.960 I get it done every two or three weeks. Let's 0:02:27.000 --> 0:02:29.000 just say thirty bucks a month. Damn. So now we're 0:02:29.040 --> 0:02:34.239 looking at two thirty okay, and then what's gotten to 0:02:34.320 --> 0:02:38.799 be really expensive is skincare. I've always had decent skin, 0:02:38.880 --> 0:02:40.399 but I didn't want to have decent skin. I wanted 0:02:40.440 --> 0:02:43.799 to have damn you glowing? What you use? How old 0:02:43.840 --> 0:02:47.519 are you skin? You know? And so skin products like 0:02:47.560 --> 0:02:50.520 I use this thing old very sensitive skin. I mean 0:02:50.560 --> 0:02:53.040 you breathe wrong and my skin breaks out in a 0:02:53.200 --> 0:02:57.200 rash everything, And so I don't really have acne issues, 0:02:57.320 --> 0:02:59.800 just like it's just really sensitive, like I can't wash 0:02:59.840 --> 0:03:02.880 my clothes and just anything. I can't even wear certain 0:03:02.919 --> 0:03:05.640 lip glosses without my lips breaking out. I've always had very, 0:03:05.720 --> 0:03:08.480 very very sensitive skin, and so I use a bird 0:03:08.480 --> 0:03:12.800 to be stuff. Ola. It's in a yellow orange container. 0:03:13.320 --> 0:03:16.920 Ola Ola Henderson Odie Henderson Child they have a line, 0:03:17.360 --> 0:03:19.400 and I like their skincare line because it doesn't break 0:03:19.440 --> 0:03:21.359 me out and it gives me a little glow. I 0:03:21.480 --> 0:03:23.200 wanted to use all you'all girls, I've been up on 0:03:23.280 --> 0:03:26.000 that snail muslin whatever I tried, and my skin was 0:03:26.040 --> 0:03:28.480 like you fool, Look how you're gonna look for the 0:03:28.560 --> 0:03:30.000 next of the week. Rest of the week. So I 0:03:30.080 --> 0:03:35.080 found an hypoallergenic replacement. But all these things are like 0:03:35.200 --> 0:03:37.720 thirty dollars for this one little thing, forty dollars or 0:03:39.120 --> 0:03:42.160 what I cost so much, so I think. And then 0:03:42.240 --> 0:03:45.800 my hair, which I just get done mm retighten every 0:03:46.960 --> 0:03:49.680 every I'm gonna say every month and a half, every 0:03:49.680 --> 0:03:50.840 month and a half to two months, I get my 0:03:50.920 --> 0:03:54.840 hair retightened. And so that costs me. How much do 0:03:54.960 --> 0:03:57.200 I pay? I want to say? He told me? Is 0:03:57.240 --> 0:04:00.560 it one twenty something like that? Say I give him 0:04:00.560 --> 0:04:02.920 one fifty, right, or one eighty or something like that. 0:04:03.040 --> 0:04:05.080 One fifty, but divide it by two seventy five dollars. 0:04:05.200 --> 0:04:09.960 So we're looking at two thirty plus seventy five. You're 0:04:09.960 --> 0:04:12.240 looking at about three hundred dollars plus the skin stuff. 0:04:12.520 --> 0:04:15.440 Let's just say another fifty bucks, so like three hundred 0:04:15.440 --> 0:04:18.599 and fifty bucks a month, just to say I woke 0:04:18.720 --> 0:04:22.200 up like this, and I'm sure I'm forgetting things. Oh 0:04:22.320 --> 0:04:27.120 and nails, ooh, child, nails. So I get that. What 0:04:27.320 --> 0:04:30.160 is that stuff called that you guys put like not 0:04:30.320 --> 0:04:34.479 the tips the powder right, And I don't know if 0:04:34.480 --> 0:04:37.120 that's more or less expensive child, I don't know, And 0:04:37.240 --> 0:04:39.040 so I don't get them really long. I get them like, 0:04:39.360 --> 0:04:41.800 you know, cause I'm like, I have to get accustomed 0:04:41.800 --> 0:04:43.200 to having just a little bit of nails because I 0:04:43.279 --> 0:04:47.560 used to just have nubs. And so that cost I 0:04:47.720 --> 0:04:51.680 want to say, is it sixty dollars for fillings? I 0:04:51.839 --> 0:04:54.320 think so, I think it's sixty dollars for fillings. Yes, 0:04:54.360 --> 0:04:56.200 I'm almost positive sixty hours, for which I think i've 0:04:56.200 --> 0:04:59.200 heard is kind of high. But I've tried other places 0:04:59.320 --> 0:05:01.599 that were cheap, and within two or three days, pink 0:05:01.640 --> 0:05:03.520 pink pin my nails is gone. So I keep going 0:05:03.520 --> 0:05:06.320 back to this place called Elite Nails in Montclair because 0:05:06.360 --> 0:05:08.240 it's the only place that I've gone with me and 0:05:08.320 --> 0:05:11.080 my rough and tough self flybrok rough and tough, my 0:05:11.160 --> 0:05:14.720 afropuffs where the tips don't ever fall. I've never lost 0:05:14.760 --> 0:05:16.480 the tip, no matter, even if I've gone back in 0:05:16.520 --> 0:05:18.320 three weeks instead of two weeks or three and a 0:05:18.360 --> 0:05:21.360 half weeks, I've never lost the nail. So and that's 0:05:21.400 --> 0:05:23.960 sixty bucks, and that's every two weeks. So that's another 0:05:24.000 --> 0:05:26.640 one twenty. So what's the math. We're doing the math 0:05:26.720 --> 0:05:31.920 now two hundred, then two thirty, then three hundred, then 0:05:32.000 --> 0:05:38.279 three point fifty, then one twenty blessed well, four twenty. 0:05:38.600 --> 0:05:40.800 So let's just say four hundred and fifty dollars a 0:05:40.960 --> 0:05:44.880 month on just a look cute. I don't know how 0:05:44.920 --> 0:05:47.480 long we keep it up if I'm being honest, but 0:05:48.600 --> 0:05:54.240 I'm trying. Your girl, let me know, like Instagram, Me 0:05:54.800 --> 0:06:00.080 Instagram us Ranovich and podcast Twitter The BA podcast. Like 0:06:00.160 --> 0:06:02.039 how much do you pay for upkeep? Am I paying 0:06:02.080 --> 0:06:05.000 too much? You know? Like lashes at fifteen? I feel 0:06:05.040 --> 0:06:07.880 like that's reasonable, not lashes brows at fifteen. I don't 0:06:07.880 --> 0:06:09.600 know how much lashes go for, but eighty bucks, I 0:06:09.640 --> 0:06:11.720 don't know is that reasonable. I like Jessica. She does 0:06:11.760 --> 0:06:14.240 a good job, and my lashes last because I've been 0:06:14.279 --> 0:06:16.680 to other places that were cheaper and within three days 0:06:16.880 --> 0:06:21.440 you're literally crying lashes because they're just falling down your face. Yeah. 0:06:21.560 --> 0:06:23.560 So like four hundred and fifty bucks a month, that 0:06:23.720 --> 0:06:29.000 just seems I mean, I think about my my bonus baby, Alyssa. 0:06:29.560 --> 0:06:32.160 I mean, hair done, nails done, everything did. I used 0:06:32.160 --> 0:06:34.640 to hear her dad say you are so expensive, and 0:06:34.680 --> 0:06:36.320 I didn't get it because I wasn't doing all the 0:06:36.400 --> 0:06:39.040 upkeep me while she like thirteen fourteen doing all the 0:06:39.120 --> 0:06:41.640 upkeep and I was not doing that. So yeah, I'm 0:06:41.720 --> 0:06:43.280 just like, we gonna see how long it lasts. I've 0:06:43.279 --> 0:06:45.160 always got my brows AND's and of course I've always 0:06:45.200 --> 0:06:47.400 gotten my hair retightened, so those are not new things. 0:06:47.520 --> 0:06:51.320 But the lashes, the nails, line, all the stuff, I 0:06:51.360 --> 0:06:54.080 don't know. You know, five hundred dollars a month, I 0:06:54.080 --> 0:06:57.320 could be in the market. Yeah. So I just wanted 0:06:57.360 --> 0:06:59.359 to give you update on my If you were watching 0:06:59.400 --> 0:07:03.400 the YouTube, we would see my glow up. Hey ba fan, 0:07:03.480 --> 0:07:06.480 We're gonna take a quick break and we'll be right back. 0:07:11.440 --> 0:07:14.160 What else some other updates I told you I went 0:07:14.200 --> 0:07:18.040 to that trip to Africa with Black Girls Travel Too. 0:07:18.080 --> 0:07:19.720 You know, we left to shout out a Black Girl 0:07:19.800 --> 0:07:23.520 brand amazing. If you want to travel and you don't 0:07:23.560 --> 0:07:26.080 want to make any plans and you want somebody to 0:07:26.080 --> 0:07:28.200 plan everything. You just have to get your flight to 0:07:28.320 --> 0:07:31.880 the place and back home. Black Girls travel to too. 0:07:32.560 --> 0:07:35.920 Awesome sauce. I had such an awesome sauce awesome time South. 0:07:36.240 --> 0:07:38.720 I went on the South African Beyond trip, So we 0:07:38.800 --> 0:07:42.720 did Johannesburg, Cape Town, Zimbabwe, and then day trips to 0:07:42.840 --> 0:07:50.280 Zambia and Botswana. Everything from safaris, cooking classes, the best restaurants, 0:07:50.320 --> 0:07:54.840 oh my gosh, we ate so well, the most amazing, amazing, 0:07:54.880 --> 0:07:59.080 amazing hotels. Yeah, it just was an amazing experience. And 0:07:59.120 --> 0:08:02.320 I suggest too, so everybody black house travel to. Oh oh. 0:08:03.000 --> 0:08:04.240 And then I just want to give you an update 0:08:04.280 --> 0:08:08.800 about business. So business has been. I told you last 0:08:08.880 --> 0:08:12.520 year that business was really rough and tough with my 0:08:12.600 --> 0:08:16.600 afropuffs and I could not understand what was happening and 0:08:16.760 --> 0:08:21.800 why things were so slow. To give you context, my 0:08:22.000 --> 0:08:24.760 biggest business at the time, my literature Academy, was down 0:08:24.880 --> 0:08:28.720 forty percent. So if we were making one hundred dollars 0:08:29.280 --> 0:08:32.320 you know, a year, or one hundred thousand, let's just say, right, well, 0:08:32.400 --> 0:08:33.800 if we wake way more than that, right, because we 0:08:33.880 --> 0:08:36.400 typically make that monthly. If I'm being honest. We were 0:08:36.520 --> 0:08:41.920 down to sixty dollars. That's crazy. And some of it 0:08:43.280 --> 0:08:45.120 was just like we had not pivoted quickly, but some 0:08:45.280 --> 0:08:48.080 of it was there was a shift in the marketplace 0:08:48.600 --> 0:08:50.560 that I could not put my finger on, and at 0:08:50.559 --> 0:08:52.160 first I thought we were doing everything wrong. So that 0:08:52.360 --> 0:08:55.680 on that front, right the Literature Academy space, we were 0:08:55.720 --> 0:08:58.520 down forty percent. On the Budgetista side, we were down 0:08:58.559 --> 0:09:02.000 even worse than that. Soudgetista typically makes a couple of 0:09:02.040 --> 0:09:03.760 million dollars a year. That's kind of like my chill 0:09:03.840 --> 0:09:07.120 business where someone says, hey, you know, do you like 0:09:07.160 --> 0:09:09.160 our product? You want to talk about it? Sure? Hey 0:09:09.440 --> 0:09:11.280 you want to speak, Sure you want to sold the 0:09:11.280 --> 0:09:14.160 BUDGETIESA I don't do major major pushes for also too 0:09:14.240 --> 0:09:17.720 with Budgetiesta, I do mentor mentoring through them my mentor, 0:09:18.880 --> 0:09:21.080 my mentor Tiffany dot Com. That's like twenty bucks a month. 0:09:21.760 --> 0:09:24.520 That makes about a quarter million dollars a year. And 0:09:24.600 --> 0:09:29.199 then also to the BUDGETESEA have books and so I 0:09:29.480 --> 0:09:32.040 you know, my my book Get Going with Money still 0:09:32.080 --> 0:09:35.559 sells about seven eight hundred copies a week, and so 0:09:35.720 --> 0:09:37.319 I want to say twice a year they sent me 0:09:37.440 --> 0:09:40.000 like a check, you know, and so there I also 0:09:40.080 --> 0:09:42.559 have like online books, like we're not online books, but 0:09:43.440 --> 0:09:45.560 self published books that make a few thousand dollars a month. 0:09:45.720 --> 0:09:47.719 So you figure for the budgetista, I'm bringing in like 0:09:47.760 --> 0:09:51.559 two million plus here and there. You know. Last year, 0:09:52.160 --> 0:09:55.480 you know, I love the transparency. We brought in literally 0:09:55.640 --> 0:09:58.800 just under eight hundred thousand. That's the lowest. I can't 0:09:58.840 --> 0:10:02.400 even remember bringing that little. It was not enough to cover. 0:10:02.640 --> 0:10:05.920 We started the year off with six months of emergency savings. 0:10:07.080 --> 0:10:10.080 We ended the year with one month. So not only 0:10:10.160 --> 0:10:13.480 did we use the seven hundred, like seven hundred ninetynine 0:10:13.520 --> 0:10:15.480 thousand or seven hundred thirty nine thousand whatever we made 0:10:15.520 --> 0:10:19.760 last year, we also had to use our monthly you know, 0:10:19.920 --> 0:10:23.480 our emergency savings to see us through. And so if 0:10:23.520 --> 0:10:25.240 I did not have emergency saving, that's why a lot 0:10:25.280 --> 0:10:26.959 of my friends I didn't. Here's the thing, this is 0:10:26.960 --> 0:10:30.520 why it's important to have people in the financial space, 0:10:30.640 --> 0:10:33.280 the business space, the career space that you're in to 0:10:33.440 --> 0:10:37.480 help let you know, like to help keep you updated 0:10:37.520 --> 0:10:40.240 about like is this normal? So at first I thought 0:10:40.880 --> 0:10:43.960 we just messing up, like you know, and we worked 0:10:43.960 --> 0:10:47.120 hard over here, but I thought maybe I lost my touch. 0:10:47.200 --> 0:10:49.480 People are not interested in a budgetiesa no more. I 0:10:49.559 --> 0:10:52.560 didn't know what was happening, honestly, because in the beginning, 0:10:52.600 --> 0:10:54.640 I'm never worried because things happen in business, but I 0:10:54.760 --> 0:10:57.000 usually have ten get out of jail free cards. I'm like, 0:10:57.040 --> 0:10:59.559 we're gonna do this. We tried that didn't work. We're 0:10:59.600 --> 0:11:01.640 gonna do that. We're gonna reach out to brands, We're gonna, 0:11:01.640 --> 0:11:04.360 we're gonna, We're gonna all everything that normally would work 0:11:04.480 --> 0:11:07.600 did not work. So by Q three, I was really 0:11:07.640 --> 0:11:10.800 worried because I said, nothing is working, and I still 0:11:10.840 --> 0:11:13.199 had to pay all the bills. Like I said, thank 0:11:13.280 --> 0:11:16.240 goodness that I had six months of emergency savings. A 0:11:16.320 --> 0:11:17.960 lot of my friends went out of business because they 0:11:18.000 --> 0:11:20.920 didn't have emergency savings. So let this be a warning 0:11:21.040 --> 0:11:23.760 to you, in business or your personal life. Get your 0:11:23.800 --> 0:11:27.480 emergency savings up. In business at least six months, personal 0:11:27.559 --> 0:11:31.760 life at least three more. Miss Jackson. If you're nasty 0:11:31.960 --> 0:11:35.360 right and so like I, you know. The reason why 0:11:35.400 --> 0:11:38.160 I had six months is because during the pandemic, I 0:11:38.240 --> 0:11:41.320 had read this article that Microsoft had one year work 0:11:41.400 --> 0:11:45.400 of operating expenses saved, and during the pandemic, most of 0:11:45.480 --> 0:11:48.480 us were doing really well in business. Many businesses thrive. 0:11:48.559 --> 0:11:50.000 I know I did. That's when I had my first 0:11:50.080 --> 0:11:52.120 eight figure year. I made my first ten million dollars 0:11:52.120 --> 0:11:55.760 in a year during the pandemic. But something said, this 0:11:55.960 --> 0:11:59.480 feels unnatural. This doesn't feel like the new new, This 0:11:59.640 --> 0:12:03.400 feels like there's something special happening. Hello, we're in a panorama. 0:12:04.400 --> 0:12:06.439 So even though we made that ten million, it didn't 0:12:06.520 --> 0:12:10.199 feel sustainable, you know what I mean. I had friends 0:12:10.200 --> 0:12:12.480 who literally during the pandemic in US two years, made 0:12:12.520 --> 0:12:15.800 sixty million dollars when they made nothing before. Is that 0:12:16.000 --> 0:12:19.280 real now? So you can't like hang your hat on 0:12:19.360 --> 0:12:22.120 that hook. And so when I read that Microsoft had 0:12:22.120 --> 0:12:23.640 one year saved, I said, they know something that I 0:12:23.679 --> 0:12:26.280 don't know. Let me start to save. And so thankfully 0:12:26.400 --> 0:12:28.680 I hit up my CFO. I said, I want us 0:12:28.800 --> 0:12:33.199 to save for you know, just in case while we 0:12:33.280 --> 0:12:36.040 had the money. And so we got six months worth 0:12:36.080 --> 0:12:39.040 of emergency savings so within the first year, so we 0:12:39.080 --> 0:12:41.880 didn't need it. Twenty what did the pandemic hit twenty twenty? 0:12:42.080 --> 0:12:43.800 We didn't need a twenty twenty. We didn't needed twenty 0:12:43.840 --> 0:12:47.080 twenty one, right, I think twenty twenty is a pandemic 0:12:47.120 --> 0:12:48.839 and we didn't need twenty twenty two. We was good. 0:12:49.559 --> 0:12:54.040 And then twenty twenty three last year, thank god we 0:12:54.200 --> 0:12:57.600 had both companies had six months of emergency savings. Thankfully 0:12:57.640 --> 0:13:02.520 the Literature Academy didn't need it. Although it our revenue 0:13:02.559 --> 0:13:04.280 droped by forty percent, we were still able to pay 0:13:04.280 --> 0:13:06.280 the bills with what we made because it's a very 0:13:06.520 --> 0:13:09.920 profitable business, and we were still I think, like I 0:13:09.960 --> 0:13:11.440 think the last of my check, we were like thirty 0:13:11.800 --> 0:13:14.360 thirty five percent profit. It's just we had less business, 0:13:14.679 --> 0:13:17.760 but we were still very profitable relative to like what 0:13:17.920 --> 0:13:21.600 was happening, and but the budgetista was not. We were 0:13:21.679 --> 0:13:24.880 negative so much. So like there were times like in business, 0:13:25.400 --> 0:13:31.079 most quarters, I'm getting all sweaty. Most quarters, my quarterly 0:13:31.200 --> 0:13:34.680 taxes are six figures, you know, one hundred thousand whatever, 0:13:34.679 --> 0:13:37.559 and I'm like, uh, you know, And I remember it 0:13:37.720 --> 0:13:39.920 was so bad that when I want to go pay 0:13:39.960 --> 0:13:43.960 the quarterly taxes, I was asking my CFO how much 0:13:44.000 --> 0:13:46.160 do I? Oh? She was just was like nothing. I said, 0:13:46.400 --> 0:13:51.040 how's I No, I can't owe nothing, girl. She was like, yeah, 0:13:51.320 --> 0:13:53.560 the thing is you pay taxes on what you've made, 0:13:54.320 --> 0:13:57.800 you ain't make nothing. I was like, I don't know 0:13:57.840 --> 0:14:01.160 if to be happy or sad, but because usually the 0:14:01.200 --> 0:14:03.880 way it works in business is you may say a 0:14:03.960 --> 0:14:06.640 million dollars and then you spend half a million to 0:14:06.720 --> 0:14:08.439 run your company, and you pay taxes on the half 0:14:08.440 --> 0:14:11.600 a million that's left. So if your company makes seven 0:14:11.679 --> 0:14:14.240 hundred thousand but spends a million to run, girl, you 0:14:14.320 --> 0:14:18.000 negative you ain't got pay no taxes. I was like, oh, okay, 0:14:18.559 --> 0:14:21.640 the ghetto so we didn't have pay no taxes because 0:14:21.680 --> 0:14:24.040 we didn't make any money. But the lessons that I 0:14:24.160 --> 0:14:26.040 learned I hope that you take away is that one 0:14:26.920 --> 0:14:31.000 that one whenever you have an unnatural swing in one direction, 0:14:31.160 --> 0:14:32.640 I want you to really literally think about it, like 0:14:32.680 --> 0:14:35.600 a swing right at the park. What happens when you 0:14:35.640 --> 0:14:37.280 pull the swing all the way, all the way, all 0:14:37.280 --> 0:14:39.240 the way all remember your kid and you're like, you know, 0:14:39.320 --> 0:14:41.920 pushing your friend, or they're pushing you, and they push 0:14:41.960 --> 0:14:42.960 you all the way all the way, all the way 0:14:43.040 --> 0:14:44.840 up up up as high as their arms can go. 0:14:44.880 --> 0:14:46.920 They're pushing you on the swing and they let go, 0:14:47.280 --> 0:14:50.560 so you are at the extreme point up. What is 0:14:50.640 --> 0:14:53.200 going to happen the swing doesn't just right itself and 0:14:53.240 --> 0:14:56.080 bring you the center. No, the swing goes all the way, 0:14:56.120 --> 0:14:58.280 all the way, all the way to the extreme point, 0:14:58.400 --> 0:15:02.320 back right, and we'll keep going back and forth until 0:15:02.360 --> 0:15:06.080 it writes itself. So I learned that lesson, and I 0:15:06.160 --> 0:15:07.920 kind of knew that's why I had my money prepared, 0:15:08.320 --> 0:15:12.480 that the pandemic gave us an unnatural lift up, and 0:15:12.600 --> 0:15:14.560 so in order to write itself, it had to go 0:15:14.840 --> 0:15:17.520 all the way back to bring me back to center. 0:15:18.360 --> 0:15:21.400 And so thankfully, like I said, I had emergency savings 0:15:21.440 --> 0:15:23.560 to sed myself through. But I was worried, and I 0:15:23.640 --> 0:15:25.720 actually think that six months might not be enough because 0:15:25.720 --> 0:15:27.280 we were down to one month and if we had 0:15:27.360 --> 0:15:30.520 not hit the ground running in January, which we did. 0:15:30.920 --> 0:15:33.680 This year is already a great year. We made in 0:15:33.800 --> 0:15:37.040 one month what we made all last year. So this 0:15:37.200 --> 0:15:39.160 year the budget diisa, she's back. If anything, the bunche 0:15:39.160 --> 0:15:41.120 of THESA is actually doing better than ever. You know 0:15:41.680 --> 0:15:44.520 some But instead of being like yay, I'm like, let 0:15:44.600 --> 0:15:47.600 us prepare, let's get back. I think we have four 0:15:47.720 --> 0:15:50.000 or five months of emergency savings, so we had to replenish. 0:15:50.240 --> 0:15:51.720 So I want to probably get to eight months of 0:15:51.760 --> 0:15:54.520 emergency savings because I'm like, job, I don't want to 0:15:54.560 --> 0:15:58.560 live that life again. And also two, I'm asking myself, 0:15:58.960 --> 0:16:02.120 how do we disify our products and services? So we 0:16:02.280 --> 0:16:05.640 are going to be launching additional products and services that 0:16:06.480 --> 0:16:10.160 allow us to hit different types of customers, right, because 0:16:10.240 --> 0:16:12.360 if you only have one type of customer and that 0:16:12.440 --> 0:16:15.480 customer is not paying, then you find yourself in a 0:16:15.560 --> 0:16:17.960 really bad way. Hey, ba fan, we're going to take 0:16:18.000 --> 0:16:25.480 a quick break and we'll be right back. The budgetist 0:16:25.480 --> 0:16:28.400 that we just got our first contract. We're going to 0:16:28.440 --> 0:16:31.760 be teaching financial education for a school system during the summertime. 0:16:32.080 --> 0:16:34.000 So we got a contract there. It was good. It 0:16:34.120 --> 0:16:36.840 was like multiple six figures. Great, We've never done that before, 0:16:37.000 --> 0:16:39.000 but this is great money and it's a two year contract. 0:16:39.280 --> 0:16:43.840 So it's like, okay, now what we are launching. So 0:16:43.960 --> 0:16:45.960 y'all have been loving my book GEK Go with Money. 0:16:46.280 --> 0:16:47.880 It was what eight weeks on the New York Times 0:16:47.960 --> 0:16:51.480 bestsellers list, still sells about eight hundred copies a week, 0:16:52.520 --> 0:16:54.280 and so we're building a course around it called the 0:16:54.320 --> 0:16:56.640 Big Get Go with Money Plan. So because so many 0:16:56.640 --> 0:16:59.120 people want more handholding, so I'm like, great, that is 0:16:59.200 --> 0:17:01.080 a that I never had the gig or money plan before. 0:17:01.160 --> 0:17:03.880 We're creating that because it's like, one, you get money 0:17:03.960 --> 0:17:07.239 through contracts, great, that's one way. Two, you know, can 0:17:07.320 --> 0:17:09.720 I create a product or service that's going to be 0:17:09.840 --> 0:17:12.240 very useful to the audience that I serve. And y'all 0:17:12.280 --> 0:17:14.000 are loving the books, so why wouldn't you not want 0:17:14.040 --> 0:17:19.720 the actual course plan? Okay? What else? I hired someone 0:17:19.840 --> 0:17:23.760 to help me book more sponsorships because before I used 0:17:23.760 --> 0:17:25.640 to literally just wait for things to come to my inbox. 0:17:26.160 --> 0:17:28.280 And so we literally hired someone called the sponsorship Lady 0:17:28.440 --> 0:17:30.879 that is pitching us currently right now, because I want 0:17:30.920 --> 0:17:34.120 to be more proactive there. Okay. I also hired someone 0:17:34.160 --> 0:17:36.640 that's going to be pitching me for more speaking engagements. Typically, 0:17:37.280 --> 0:17:38.560 like like I said, the budget these it was my 0:17:38.640 --> 0:17:40.600 chill brand. Things were just land in my inbox and 0:17:40.600 --> 0:17:42.280 I would say, okay, but I'm like, no, let's be 0:17:42.359 --> 0:17:45.719 more intentional. And so also too, I'm building out more 0:17:45.800 --> 0:17:48.960 communities because people are like Tippany, I'm beyond the basics. 0:17:49.000 --> 0:17:52.240 I want to have access to other types of resources. 0:17:52.320 --> 0:17:54.399 So I'm building these communities where you can have access 0:17:54.480 --> 0:17:57.640 for monthly a monthly fee like I have a community 0:17:57.760 --> 0:18:02.240 for my business owners right where I mentor them once 0:18:02.280 --> 0:18:04.240 a month and so that's twenty bucks a month. So 0:18:04.440 --> 0:18:07.480 are there other communities that can build out? Because if 0:18:07.640 --> 0:18:11.439 another and it will because that's the way the economy works, 0:18:11.800 --> 0:18:14.879 and that's why business works. When another slow season comes, 0:18:15.040 --> 0:18:18.000 it's like slow in what season? Is it slow for overall? 0:18:18.480 --> 0:18:21.040 Business to business? Is it slow for business to customer? 0:18:21.480 --> 0:18:25.280 Like I want to be able to offset any dropping income, 0:18:25.880 --> 0:18:27.680 you know where it's like, oh my gosh, you know, 0:18:28.080 --> 0:18:30.560 spokesperson work is down. But that's okay because we still 0:18:30.560 --> 0:18:33.560 have our contracts. Oh my gosh, they're not doing contracts anymore. 0:18:33.600 --> 0:18:36.040 That's okay because we still have these our B two 0:18:36.080 --> 0:18:38.800 C we're business to consumer where you guys are buying courses. 0:18:38.840 --> 0:18:40.960 Do you see what I mean? And so I'm just 0:18:41.040 --> 0:18:44.879 trying to be smarter about the way we navigate business. 0:18:44.920 --> 0:18:47.840 Actually today I'm actually meeting with the business strategists to 0:18:48.520 --> 0:18:51.240 look at all the ways we navigate business and to 0:18:51.400 --> 0:18:53.840 shore up some of those things to say, here are 0:18:53.840 --> 0:18:56.240 the four or five ways that you deliver the same thing. 0:18:56.560 --> 0:18:58.720 So ultimately y'all know the budget. Lisa is in a 0:18:58.720 --> 0:19:02.200 business of teaching financial eduea especially to women, especially to 0:19:02.280 --> 0:19:04.560 women of color. We don't turn anyone away, but that's 0:19:04.600 --> 0:19:07.359 our core audience. So how many ways can I deliver 0:19:07.480 --> 0:19:10.560 financial education? I could do so through books, I could 0:19:10.560 --> 0:19:13.800 do so through courses, through contracts, through spokesperson, through speaking 0:19:13.880 --> 0:19:16.600 through It's the same business. Just how many ways can 0:19:16.640 --> 0:19:21.119 you cook this cake? Okay? Right? And so yeah, so 0:19:21.560 --> 0:19:23.720 this is just like a little kind of like catch 0:19:23.800 --> 0:19:26.720 up but also a mini lesson. Then how can you 0:19:26.880 --> 0:19:28.720 do this in your business that you have a business, 0:19:28.760 --> 0:19:31.200 but also how can you do this in your career? 0:19:31.880 --> 0:19:35.479 What are other things that you can get really good at? 0:19:36.000 --> 0:19:40.320 So you had never at the mercy of like what 0:19:40.560 --> 0:19:44.639 is happening externally? And one of my friends, you know, 0:19:45.119 --> 0:19:47.720 she was like her current job right now, she's not 0:19:47.760 --> 0:19:49.600 really loving it. She feels like they're not really loving her. 0:19:49.720 --> 0:19:51.480 She's not sure if they're going to keep her. And 0:19:51.560 --> 0:19:52.639 she's like, I don't know what I'm going to do 0:19:52.680 --> 0:19:54.680 if I lose this job. I really need to pay bills. 0:19:55.240 --> 0:19:57.960 And I said, well, what other things can you set 0:19:58.000 --> 0:20:00.800 up so you're not at the mercy of just this 0:20:00.920 --> 0:20:02.840 way of making money? She's like, there's nothing I said, 0:20:02.880 --> 0:20:08.119 you sure, she's really good at she's a photographer, but 0:20:08.200 --> 0:20:10.000 she's really good at like video and stuff. I was like, 0:20:10.040 --> 0:20:13.239 you know, I actually was one of the things one 0:20:13.280 --> 0:20:14.360 of the reasons why I let to have my own 0:20:14.359 --> 0:20:16.440 business because I love to be able to provide opportunities 0:20:16.440 --> 0:20:18.440 for the people that I care about. Right, So, I 0:20:18.600 --> 0:20:23.520 was like, I need a a reel. So the spokesperson 0:20:23.520 --> 0:20:24.959 in person I hired was like, you know, we need 0:20:25.000 --> 0:20:28.440