WEBVTT - Crash Course in Crisis Leadership

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

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<v Speaker 1>quick takes. Tim Stinovic on Bloomberg Radio Fed Wednesday up.

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<v Speaker 1>That was a big deal. But we also just came

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<v Speaker 1>from the plaza where we were surrounded by a bunch

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<v Speaker 1>of leaders, heads of companies, heads of state, heads of organizations, nonprofits, you, governor,

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<v Speaker 1>to there. There were definitely a lot of politicians as well,

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<v Speaker 1>and it made us think a lot about leadership, and

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<v Speaker 1>our next guest has a lot to say when it

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<v Speaker 1>comes to being a prepared leader. We're talking about Erica

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<v Speaker 1>H James. She's dean of the Wharton School at the

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<v Speaker 1>University of Pennsylvania. She joins US now via zoom from Philadelphia.

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<v Speaker 1>You've heard it before, but it's worth repeating. New Book along,

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<v Speaker 1>written along with Lynn Perry Wootton, is the prepared leader

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<v Speaker 1>emerged from any crisis more resilient than before. Erica, it's

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<v Speaker 1>good to have you on a Bloomberg Business Week. How

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<v Speaker 1>are you? I'm great, Tim Carol, thanks for having me.

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<v Speaker 1>Thanks so much for joining us. So you know, I

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<v Speaker 1>know that you and Um Lynn wouldn't have done decades

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<v Speaker 1>of research into leadership. What is the sort of common

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<v Speaker 1>thread that ties all leaders together, whether we're talking about

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<v Speaker 1>leaders of companies, leaders of business schools or or leaders

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<v Speaker 1>of countries. Well, there's more than just one common thread,

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<v Speaker 1>but I think there are a couple that are really important.

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<v Speaker 1>One is a focus on what you're trying to achieve.

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<v Speaker 1>What's the outcome? WHAT'S THE VISION? What's the direction that

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<v Speaker 1>you want to take your organization, Your City, Your Unit Um?

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<v Speaker 1>And then the second is the ability to communicate effectively

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<v Speaker 1>so that people buy into what it is you are

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<v Speaker 1>asking them to do in order to get to that

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<v Speaker 1>outcome or get to that vision. So communication of your

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<v Speaker 1>outcome or desired end goal are the two things that

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<v Speaker 1>are common among all leaders. has there been any kind

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<v Speaker 1>of rethink on leadership coming off the COVID pandemic? I

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<v Speaker 1>do think, you know, all leaders kind of took a

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<v Speaker 1>real deep look at themselves and and and their strategies

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<v Speaker 1>and how they deal with employer employees, especially as I

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<v Speaker 1>feel like employees still a bit in the driver's seat

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<v Speaker 1>at this point, when you've got a lot of workers

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<v Speaker 1>are still saying I'm going to work at home, why

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<v Speaker 1>I don't want to come back to the office. Um.

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<v Speaker 1>But tell us about kind of the impact of the pandemic.

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<v Speaker 1>I think the pandemic rocked everyone's world and you know

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<v Speaker 1>what we thought to be true? The safety was which

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<v Speaker 1>we thought are our universe operated in, was all sort

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<v Speaker 1>of thrown up in in in the wind. Uh. So

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<v Speaker 1>I do think that leaders are thinking about their responsibilities differently.

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<v Speaker 1>I think they're thinking about their outcomes differently, I think

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<v Speaker 1>they're thinking about their people differently and to your point,

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<v Speaker 1>Carol Um, that rethink is being pushed a lot by

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<v Speaker 1>employees and recognizing that they are in the driver's seat.

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<v Speaker 1>They have a lot that they want to contribute, but

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<v Speaker 1>they want to contribute in their own way and under

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<v Speaker 1>their own terms, and I think leaders are now trying

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<v Speaker 1>to come to terms with how do we manage in

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<v Speaker 1>an environment where, you know, they were in charge, they

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<v Speaker 1>set the rules, they set the policies and now have

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<v Speaker 1>to be flexible to changing demographic and changing interests of

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<v Speaker 1>their key stakeholders. Isn't this a good thing? Isn't this

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<v Speaker 1>a great thing? It is a great thing and it

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<v Speaker 1>will be a great thing over time. I think right

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<v Speaker 1>now we're caught up in this middle stage where we're

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<v Speaker 1>not quite sure where to exert influence and pressure and

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<v Speaker 1>where to pull back. And until we sort of normalize Um,

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<v Speaker 1>the flexibility, until we normalize what you know, the need

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<v Speaker 1>to listen to a variety of stakeholders and and add

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<v Speaker 1>their and put into the equation of our decision making,

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<v Speaker 1>we're going to still be going through a pretty rocky period,

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<v Speaker 1>I would argue, for a couple of years actually. You know,

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<v Speaker 1>it is interesting too, when I think about a crisis

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<v Speaker 1>like I hit you right and you're in the midst

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<v Speaker 1>of it, you've got to deal with it and you're

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<v Speaker 1>running around, you know, putting out fires and so on

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<v Speaker 1>and so forth. But there are crisis that you know,

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<v Speaker 1>as a result, stay with a company or a leader

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<v Speaker 1>for a long time. How do you think about that?

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<v Speaker 1>So in our work we talked about two different kinds

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<v Speaker 1>of crisis. We talked about the sudden crisis, which is,

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<v Speaker 1>as you describe, something that sort of happens out of

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<v Speaker 1>the blue, we didn't really anticipate it, and oftentimes it's

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<v Speaker 1>an externally imposed threat. So you know, the weather conditions

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<v Speaker 1>in Puerto Rico right now are a crisis for that

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<v Speaker 1>region of the world. Um At, a Paris attack is

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<v Speaker 1>a crisis that happens pretty suddenly. And yet the kinds

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<v Speaker 1>of crisis that we tend to deal with on a

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<v Speaker 1>day to day basis but never really invest in learning

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<v Speaker 1>how to manage them well, or what we call smoldering crises.

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<v Speaker 1>Those are those things that are internal to the organization,

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<v Speaker 1>oftentimes the function of poor decision making or in attention

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<v Speaker 1>to particular issues, that just bubble onto the surface for

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<v Speaker 1>quite some time until they erupt into something pretty significant.

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<v Speaker 1>And I think both of both kinds of crises matter

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<v Speaker 1>and we need to be responsive to them, but we

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<v Speaker 1>tend to we in the UH, you know, create practices

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<v Speaker 1>around the sudden crisis and less so about around the

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<v Speaker 1>small green ones. We do want to get back to

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<v Speaker 1>our guest. We're talking with Erica James, dean of the

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<v Speaker 1>Wharton School at the University of Pennsylvania. She and her

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<v Speaker 1>co writer have a new book out with Lynn Perry Wooden.

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<v Speaker 1>It is called the prepared it's been a long day.

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<v Speaker 1>The prepared leader emerged from any crisis more resilient than before.

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<v Speaker 1>Um Erica, one thing I wanted to ask you. We're

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<v Speaker 1>always interested in particular leaders and I'm curious what leaders

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<v Speaker 1>you looked at uh in terms of what do you say? Well,

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<v Speaker 1>I was just gonna I'm so sorry to interrupt your carrol.

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<v Speaker 1>There are there are some really good Um blurbs on

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<v Speaker 1>the back of the book from familiar leaders. Ross brewer

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<v Speaker 1>over at Walgreens, boots alliance, at bastion, Delta, James Gorman, chairman,

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<v Speaker 1>and Ce old Morgan Stanley. So I mean they've read

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<v Speaker 1>the book. Yeah, but we're wondering about lessons like, you know,

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<v Speaker 1>who specifically we should be looking at? Yeah, Erica, like

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<v Speaker 1>it's just in this world it's so phone to get

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<v Speaker 1>some specific examples of like kind of leaders that you

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<v Speaker 1>guys have looked at who have come under pressure and

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<v Speaker 1>had maybe their leadership tested. Yeah, well, I mean you

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<v Speaker 1>named three terrific ones, all of whom were leading tremendously

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<v Speaker 1>important organizations. UH, during the during the pandemic. You know

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<v Speaker 1>that the transportation industry was thrown for a loop in

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<v Speaker 1>the middle of the pandemic, and so what was you know,

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<v Speaker 1>at bastion leading Delta through that? I remember talking with

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<v Speaker 1>the colleague a Delta who said, Erica, this was the

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<v Speaker 1>day that our revenue basically went to zero, which meant

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<v Speaker 1>nobody was flying anywhere on Delta Airlines and that's a

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<v Speaker 1>pretty tough place to come back from. Uh. So I

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<v Speaker 1>he is a CEO that I admire tremendously and what

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<v Speaker 1>he's been able to do both in terms of, you know,

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<v Speaker 1>through the pandemic, managing all of the different mandates around

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<v Speaker 1>mask wearing, not mask, not mask wearing, that the political

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<v Speaker 1>dynamic that is a part of that conversation, managing the

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<v Speaker 1>Um the passengers on the plane and increased fighting and

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<v Speaker 1>all sorts of stuff, and they handled that as well

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<v Speaker 1>as could be expected under the circumstances and I think

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<v Speaker 1>part of what we saw in his leadership, for example,

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<v Speaker 1>was a willingness to be really authentic, to talk very

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<v Speaker 1>clearly about what they their decision making, why they were

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<v Speaker 1>making their decisions. UH, set new guidelines, allow other people

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<v Speaker 1>in the organization to come forward with their ideas and

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<v Speaker 1>thoughts for for managing the situation and just sort of

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<v Speaker 1>being in the throes of this with employees to get better.

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<v Speaker 1>Dean James, I'm wondering if you know in your classroom

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<v Speaker 1>you can identify, just by interacting with students who are

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<v Speaker 1>going to be the next CEO Su a fair question.

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<v Speaker 1>Good question. UH, no pressure. The students are listening and

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<v Speaker 1>right yes, Um, it's it's hard to know for sure,

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<v Speaker 1>but clearly there are people who have this spark about them,

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<v Speaker 1>who are very articulate and what it is they're trying

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<v Speaker 1>to achieve for their life or what problem they're trying

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<v Speaker 1>to solve, and you can tell that they will be

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<v Speaker 1>in a significant leadership role. Whether they are CEO or

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<v Speaker 1>whether they're an entrepreneur. That's more difficult to predict, but

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<v Speaker 1>there are some people who are just so clearly focused

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<v Speaker 1>on contributing good into the world in some way that

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<v Speaker 1>you know that they're going to rise to some significant

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<v Speaker 1>level in society. It's so I mean I'm just trying

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<v Speaker 1>to think right now about people I was in school

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<v Speaker 1>with who have, you know, mostly high school at this point,

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<v Speaker 1>who have gone on to incredible careers that I would

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<v Speaker 1>never have guessed for them. And what what really, you know,

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<v Speaker 1>surprised me about them and if they had that that

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<v Speaker 1>leadership style, well, well, well, just to build on Tim

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<v Speaker 1>like I think you know, is it fair to say, Erica,

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<v Speaker 1>that people can have qualities that would make them initially

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<v Speaker 1>put them in a position to lead something, but then

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<v Speaker 1>it comes to maybe leaders who can do well when

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<v Speaker 1>everything's doing well, versus the leader who all of a

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<v Speaker 1>sudden is faced with a test or a major crisis. Well,

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<v Speaker 1>I love that question, and one of the reasons is

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<v Speaker 1>we tend to think that our title informs how effective

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<v Speaker 1>we will be in a time of crisis, and that's

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<v Speaker 1>not often the case and in fact sometimes it's the

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<v Speaker 1>people who are more quiet, who are more reserved, who

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<v Speaker 1>are readily going about their work, uh, and who aren't

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<v Speaker 1>the most boastful or or aggressive members of your community

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<v Speaker 1>that are paying attention to what's going on in the world,

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<v Speaker 1>are paying attention to what's going on in their organization

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<v Speaker 1>and it's that insight and that very quiet perspective that

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<v Speaker 1>allows them to stand up in times of crisis. So

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<v Speaker 1>the leader then needs to identify those people in the organization,

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<v Speaker 1>and it's not always that people can hold a particular

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<v Speaker 1>c suite title that are going to be the most effective.

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<v Speaker 1>How about this wine? Sorry, Tim that's the brain. All

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<v Speaker 1>of a sudden, like has kicked in. Um, women versus men?

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<v Speaker 1>Are there any qualities or any generalities that we can

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<v Speaker 1>make that women being better in crisis management or men

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<v Speaker 1>being better in crisis management? Yeah, well, recognizing that, to

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<v Speaker 1>use your word, these are generalities, but one of the

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<v Speaker 1>things that we observed in writing the prepared leader is

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<v Speaker 1>because the focus in our book was using the pandemic

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<v Speaker 1>as a thread throughout all different types of crises, what

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<v Speaker 1>we saw was women who brought to the pandemic a

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<v Speaker 1>humanity and a recognition. Yes, there were health related issues

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<v Speaker 1>that needed to be addressed, but there were also a

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<v Speaker 1>level of emotional issues and interpersonal, dynamic issues that were

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<v Speaker 1>part of this crisis that women brought to the forefront

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<v Speaker 1>and surfaced in a ways, in a way that many

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<v Speaker 1>people seem to appreciate. So that's not to say that

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<v Speaker 1>men can't or didn't do that, but generally some of

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<v Speaker 1>the characteristics that typically describe women and women's leadership found

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<v Speaker 1>value in this particular crisis, which I think informs how

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<v Speaker 1>we should think about the needs that are necessary for

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<v Speaker 1>for leaders going forward. Before we let you go, just

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<v Speaker 1>what's one leadership lesson you can leave with our listeners

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<v Speaker 1>and our viewers at the end of the day here,

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<v Speaker 1>I think the most important thing is to remember that

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<v Speaker 1>people are the are at the heart of what you're doing.

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<v Speaker 1>You're running a company which is not just the brick

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<v Speaker 1>and mortar. It is actually the people you are working for,

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<v Speaker 1>people your your your shareholders, your customer Mers, your clients,

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<v Speaker 1>and understanding what it is they need and being responsive

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<v Speaker 1>to those needs is really, really critical, and sometimes it's

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<v Speaker 1>very easy to get sidetracked by other things that are

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<v Speaker 1>actually less, less Germane, but may sort of capture your

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<v Speaker 1>attention and we lose side of the fact that we

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<v Speaker 1>need to be responsive to the people in our organizations,

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<v Speaker 1>both our employees and our customers. Some great advice to

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<v Speaker 1>wrap up on this Wednesday. Hey, Erica. Thank you so much, Erica.

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<v Speaker 1>James Diana the Morton School at the University of Pennsylvania.

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<v Speaker 1>Check out her new book written with Lynn Perry Wooten.

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<v Speaker 1>The prepared leader emerged from any crisis more resilient than before.

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<v Speaker 1>It's basically like learned from the crisis. Yeah, it's cool,

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<v Speaker 1>but you know, she's also she's a professor, but she's

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<v Speaker 1>also a board member. She's on Morgan Stanley's board. She's

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<v Speaker 1>on Morgan, she's on survey monkey's board too. So she's

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<v Speaker 1>got a lot of practical experience as well, privy to

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<v Speaker 1>a lot of probably interesting conversations in times of real

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<v Speaker 1>stress Um. That will do it for the this fed

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<v Speaker 1>Wednesday for Tim Stanovic and the Hol Bloomberg Business Week

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<v Speaker 1>team of a good and safe evening. This is Bloomberg

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<v Speaker 1>Radio