1 00:00:00,680 --> 00:00:02,639 Speaker 1: The idea is like we got to curate this space 2 00:00:02,680 --> 00:00:05,560 Speaker 1: in the film and documentary and a coffee table book 3 00:00:05,600 --> 00:00:07,560 Speaker 1: is some things that I have planned for this but 4 00:00:08,160 --> 00:00:10,280 Speaker 1: it's still fun. Like it don't look like work to 5 00:00:10,320 --> 00:00:12,080 Speaker 1: me because and that's what I love about it, because 6 00:00:12,119 --> 00:00:14,080 Speaker 1: they say, if you find something you love, you never 7 00:00:14,120 --> 00:00:16,040 Speaker 1: work a day in your life. And I don't have 8 00:00:16,120 --> 00:00:18,120 Speaker 1: a job, but I have a passion and a purpose 9 00:00:18,160 --> 00:00:19,640 Speaker 1: and that's what draves me every day. 10 00:00:20,440 --> 00:00:22,280 Speaker 2: So this is this is this is the job. 11 00:00:34,040 --> 00:00:34,479 Speaker 3: Everybody. 12 00:00:34,479 --> 00:00:36,520 Speaker 4: Welcome to another episode of Button Nomics. I'm your host, 13 00:00:36,560 --> 00:00:41,479 Speaker 4: Brandon Butler, founder CEO of butter atl And Today. Yeah, man, 14 00:00:41,520 --> 00:00:44,280 Speaker 4: we this is official. This is almost like you know, 15 00:00:44,400 --> 00:00:46,639 Speaker 4: I get up the Smithsonian about this episode right here 16 00:00:47,080 --> 00:00:51,280 Speaker 4: because we got the one and only new face in 17 00:00:51,320 --> 00:00:51,800 Speaker 4: the building. 18 00:00:51,920 --> 00:00:52,320 Speaker 3: New face. 19 00:00:52,360 --> 00:00:55,480 Speaker 2: How you feeling, man, man, I'm great, brother. We had 20 00:00:55,520 --> 00:00:57,800 Speaker 2: a very great morning so far. 21 00:00:58,000 --> 00:01:00,080 Speaker 3: Man, It's been a very eventful day over. 22 00:01:00,200 --> 00:01:03,400 Speaker 2: But assiful day. Man. That's why I love what you do, 23 00:01:03,440 --> 00:01:05,880 Speaker 2: because hey man, you got to push through. 24 00:01:06,160 --> 00:01:07,600 Speaker 4: I just want to say, like we're not gonna get 25 00:01:07,640 --> 00:01:10,600 Speaker 4: in exactly what happened, but like the fact that something 26 00:01:10,680 --> 00:01:14,960 Speaker 4: happened and you literally walked up outside in the midst 27 00:01:15,040 --> 00:01:19,640 Speaker 4: of it is just testament of new Face being there. 28 00:01:19,640 --> 00:01:21,640 Speaker 3: Because new Face was there. 29 00:01:21,640 --> 00:01:22,880 Speaker 2: The story of my life. 30 00:01:23,000 --> 00:01:25,880 Speaker 1: Like and people always talk about what I do post, 31 00:01:25,920 --> 00:01:28,920 Speaker 1: but imagine what I don't post. It's like, really, the 32 00:01:29,000 --> 00:01:31,520 Speaker 1: what my inner circle knows about, Like the stuff I 33 00:01:31,560 --> 00:01:34,200 Speaker 1: see in that the outside world knows nothing about is 34 00:01:34,200 --> 00:01:35,640 Speaker 1: the epitome A new Face. 35 00:01:35,520 --> 00:01:38,200 Speaker 4: Was there, brother, brother, Man, I appreciate you, man. How 36 00:01:38,240 --> 00:01:39,800 Speaker 4: you feeling, Man, I'm feeling great. 37 00:01:39,880 --> 00:01:40,119 Speaker 2: Man. 38 00:01:40,680 --> 00:01:43,240 Speaker 1: It was the shortest month, but probably the hardest month 39 00:01:43,280 --> 00:01:45,480 Speaker 1: for me. But you know, we hear I had a 40 00:01:45,480 --> 00:01:48,520 Speaker 1: great eventful month and and Black History money, the finance. 41 00:01:48,560 --> 00:01:51,760 Speaker 1: We still celebrating our culture and our people. And it's 42 00:01:51,760 --> 00:01:53,640 Speaker 1: not just a month for me, but you know, it 43 00:01:53,720 --> 00:01:55,920 Speaker 1: lives on. But I'm honored to be here a part 44 00:01:55,920 --> 00:01:58,440 Speaker 1: of your evolution butter Nomics, you know, to be there 45 00:01:58,920 --> 00:02:01,880 Speaker 1: to say new Face was there for the first announcing 46 00:02:01,880 --> 00:02:05,520 Speaker 1: of butter Atl being created, to now you're evolving too, 47 00:02:05,600 --> 00:02:07,680 Speaker 1: this in four or four day and to see where 48 00:02:07,680 --> 00:02:09,920 Speaker 1: you've evolved. To man, it's an honor and a blessing 49 00:02:10,000 --> 00:02:11,280 Speaker 1: to be a part of something new. 50 00:02:11,560 --> 00:02:13,080 Speaker 3: Hey, man, look man, I appreciate it. 51 00:02:13,080 --> 00:02:13,240 Speaker 2: Man. 52 00:02:13,240 --> 00:02:15,280 Speaker 4: You know and I was gonna get into that, man, like, 53 00:02:15,400 --> 00:02:18,160 Speaker 4: because I don't want people to think this is not 54 00:02:18,200 --> 00:02:21,720 Speaker 4: an authentic relationship, right, Like to your point back in 55 00:02:21,840 --> 00:02:26,200 Speaker 4: what was this twenty eighteen, twenty nineteen, at the launch 56 00:02:26,320 --> 00:02:31,680 Speaker 4: party for Butter ATL, before Butter was anything, before anybody 57 00:02:31,720 --> 00:02:35,239 Speaker 4: knew what Butter was. I remember that day. I remember 58 00:02:35,280 --> 00:02:36,959 Speaker 4: being like, man, if we can just get like three 59 00:02:37,040 --> 00:02:39,440 Speaker 4: hundred followers. I remember telling my team. I was like, bro, 60 00:02:39,720 --> 00:02:42,240 Speaker 4: if we can get three hundred followers, I think people 61 00:02:42,240 --> 00:02:43,320 Speaker 4: are going to show up, this is gonna be a 62 00:02:43,400 --> 00:02:43,840 Speaker 4: lit night. 63 00:02:44,360 --> 00:02:47,280 Speaker 3: But like, even at that day, man new Face was there. 64 00:02:47,639 --> 00:02:48,240 Speaker 2: I was there. 65 00:02:48,480 --> 00:02:51,280 Speaker 4: He was there at the launch of Butter ATL. Now 66 00:02:51,400 --> 00:02:53,200 Speaker 4: years later we doing all this other stuff. Man, it's 67 00:02:53,280 --> 00:02:54,400 Speaker 4: just a full circle moment, bro. 68 00:02:55,040 --> 00:02:57,920 Speaker 1: But again, it's always about who you know. It's like 69 00:02:57,960 --> 00:03:00,960 Speaker 1: the term who're all gonna be there? So then I 70 00:03:01,040 --> 00:03:03,760 Speaker 1: go in there and I see Sean fallI and Brandon Peters, 71 00:03:03,840 --> 00:03:08,600 Speaker 1: Chris Maurice Garla and Rashaan Lee j Car Like, I'm like, oh, okay, well, 72 00:03:08,600 --> 00:03:11,360 Speaker 1: he know who I know. I feel safe here, so 73 00:03:11,560 --> 00:03:14,200 Speaker 1: you know, I feel great here and comfortable. So it's 74 00:03:14,280 --> 00:03:16,320 Speaker 1: always great to be a part of that like and 75 00:03:16,400 --> 00:03:18,880 Speaker 1: to your point, like just getting three hundred followers. I 76 00:03:18,919 --> 00:03:22,639 Speaker 1: remember being to eighty five South Shows first show at 77 00:03:23,040 --> 00:03:25,960 Speaker 1: live show at Smith's Obar, and my guy Chad, one 78 00:03:26,000 --> 00:03:28,440 Speaker 1: of the owners over there, he said, man, we were 79 00:03:28,480 --> 00:03:30,760 Speaker 1: just happy to sell twenty seven tickets right and now 80 00:03:30,800 --> 00:03:31,560 Speaker 1: they selling. 81 00:03:31,320 --> 00:03:34,880 Speaker 2: Out Fox theaters yea Callo theater. So like that's the 82 00:03:35,000 --> 00:03:35,480 Speaker 2: new face. 83 00:03:35,600 --> 00:03:37,240 Speaker 1: Was their story that I like to tell to see 84 00:03:37,280 --> 00:03:39,560 Speaker 1: those evolutions and to be there in the beginning and 85 00:03:39,600 --> 00:03:42,360 Speaker 1: watch these companies and brands evolved like itself. 86 00:03:42,880 --> 00:03:44,800 Speaker 4: Now when did it click? Because again, you were known 87 00:03:44,840 --> 00:03:47,480 Speaker 4: as the official hip hop historian. I call you the 88 00:03:47,520 --> 00:03:49,320 Speaker 4: culture I think it's bigger than hip hop personally. I 89 00:03:49,360 --> 00:03:50,880 Speaker 4: know you do a lot of stuff in that space, 90 00:03:50,920 --> 00:03:52,280 Speaker 4: but I think you're the culture historian. 91 00:03:52,480 --> 00:03:55,360 Speaker 3: But like when did it start? Like when did it click? 92 00:03:55,440 --> 00:03:57,120 Speaker 4: This was something that you know you wanted to do 93 00:03:57,480 --> 00:04:01,120 Speaker 4: because again, like I've seen the I know you you 94 00:04:01,160 --> 00:04:03,920 Speaker 4: got damn near museum at your house, you got archives 95 00:04:03,920 --> 00:04:05,640 Speaker 4: almost you got the stuff spread out, Like, but when 96 00:04:05,640 --> 00:04:07,320 Speaker 4: did it like click? Like you know what, I'm not 97 00:04:07,360 --> 00:04:08,760 Speaker 4: just doing this because I'm a fan. I'm doing this 98 00:04:08,800 --> 00:04:11,320 Speaker 4: because I think there's a bigger opportunity in place. 99 00:04:13,080 --> 00:04:16,160 Speaker 1: During COVID being on Live with Killing Mike and him 100 00:04:16,200 --> 00:04:19,240 Speaker 1: saying a statement like man, New Face should never had 101 00:04:19,240 --> 00:04:22,560 Speaker 1: to pay for an event or ticket to a concert 102 00:04:22,680 --> 00:04:26,000 Speaker 1: or an event in Atlanta, and while he said it 103 00:04:26,040 --> 00:04:29,400 Speaker 1: and it doesn't sound realistic, I want to find out 104 00:04:29,440 --> 00:04:31,359 Speaker 1: if that was true. And the only way because I 105 00:04:31,400 --> 00:04:34,680 Speaker 1: have a collection of ticket stuffs that's like over fifteen 106 00:04:34,720 --> 00:04:37,040 Speaker 1: thousand ticket stuffs, so you know, the proof is that 107 00:04:37,080 --> 00:04:39,000 Speaker 1: I do support artists and I go to the shows. 108 00:04:39,040 --> 00:04:42,080 Speaker 1: But it was like, hmmm, I built these relationships because 109 00:04:42,120 --> 00:04:43,640 Speaker 1: it came to a point where I would buy these 110 00:04:43,680 --> 00:04:45,360 Speaker 1: tickets and then I would wait in line, and I 111 00:04:45,400 --> 00:04:47,400 Speaker 1: love that experience. But then the artists or their team 112 00:04:47,440 --> 00:04:49,960 Speaker 1: would come up and they'll see me in line and like, Yo, 113 00:04:50,000 --> 00:04:50,960 Speaker 1: why are you in line? 114 00:04:51,040 --> 00:04:53,880 Speaker 2: Why you didn't call me? Or why bro? What did 115 00:04:53,920 --> 00:04:55,200 Speaker 2: you why you buy a ticket? 116 00:04:55,520 --> 00:04:57,599 Speaker 1: So then I started thinking, because you know, at the 117 00:04:57,640 --> 00:04:59,719 Speaker 1: time I was I wouldn't I'm not never. 118 00:04:59,760 --> 00:05:02,479 Speaker 2: I'm paid off the culture, so I don't have a job. 119 00:05:02,600 --> 00:05:06,359 Speaker 1: So it's like, okay, I'll stop buying tickets then, so okay, 120 00:05:06,400 --> 00:05:08,440 Speaker 1: the next step is like wherever an event is, I'm 121 00:05:08,480 --> 00:05:10,560 Speaker 1: gonna just show up yeah, and I'm gonna see what 122 00:05:10,560 --> 00:05:11,680 Speaker 1: the universe has for me. 123 00:05:11,839 --> 00:05:15,400 Speaker 2: And you know, six years later, five years later, I. 124 00:05:15,279 --> 00:05:17,599 Speaker 1: Haven't paid for an event and I've probably been in 125 00:05:17,680 --> 00:05:20,680 Speaker 1: the event on stage, backstage getting the autograph. 126 00:05:20,920 --> 00:05:23,240 Speaker 2: You know, the artist has invited me, you know what 127 00:05:23,279 --> 00:05:23,640 Speaker 2: I'm saying. 128 00:05:23,760 --> 00:05:26,640 Speaker 1: So that's when it kind of clicked, and somebody of 129 00:05:26,760 --> 00:05:29,480 Speaker 1: killing Mike' statue saying that or tax having a conversation 130 00:05:29,600 --> 00:05:32,000 Speaker 1: like how can we help monetize what you're doing? Because 131 00:05:32,320 --> 00:05:34,200 Speaker 1: you know what you're doing, people will get paid for 132 00:05:34,240 --> 00:05:36,359 Speaker 1: this at labels, like you know, that's the thing. And 133 00:05:36,400 --> 00:05:38,599 Speaker 1: I was like, I was just doing it for fun, 134 00:05:38,800 --> 00:05:41,000 Speaker 1: Like you know, I was an independent owner of an 135 00:05:41,040 --> 00:05:44,360 Speaker 1: Avis render car, so I always dependent not on the culture, 136 00:05:44,440 --> 00:05:46,640 Speaker 1: but a whole nother stream of revenue where I wasn't 137 00:05:46,680 --> 00:05:49,680 Speaker 1: dependent on this. But when people like Killing Mike and 138 00:05:49,720 --> 00:05:52,280 Speaker 1: t I are coming to you like, you know, monetization, 139 00:05:52,800 --> 00:05:55,200 Speaker 1: you know Mark Barnes, Bidy Barnes saying it's like you 140 00:05:55,240 --> 00:05:57,800 Speaker 1: should start monetizing. You know this is a thing, right, 141 00:05:57,839 --> 00:05:59,680 Speaker 1: So that's when it really clicked for me during the 142 00:05:59,680 --> 00:06:00,520 Speaker 1: COVID era. 143 00:06:01,040 --> 00:06:02,919 Speaker 4: And how do you know, like, so, how do you 144 00:06:02,960 --> 00:06:05,120 Speaker 4: know like when to pull up again, your timing is 145 00:06:05,160 --> 00:06:07,839 Speaker 4: what your time is impeccable, like even like we just 146 00:06:07,880 --> 00:06:11,480 Speaker 4: saw a while ago. But like with like again, how 147 00:06:11,520 --> 00:06:13,400 Speaker 4: do you even know when and where to pull up? 148 00:06:13,440 --> 00:06:15,880 Speaker 4: Because you be like eighteen different places at once, bro, 149 00:06:16,000 --> 00:06:17,680 Speaker 4: Like I don't know. I wouldn't know what your schedule is. 150 00:06:17,720 --> 00:06:20,160 Speaker 4: Like I always tell people like, I don't know how 151 00:06:20,680 --> 00:06:23,080 Speaker 4: new face gets around the way he gets around, But 152 00:06:23,120 --> 00:06:24,960 Speaker 4: you move up like a genie, Bro, You'll be like 153 00:06:25,480 --> 00:06:27,279 Speaker 4: ten different spots in one night. 154 00:06:27,480 --> 00:06:29,479 Speaker 1: I tell people that, and people say, what do you 155 00:06:29,480 --> 00:06:31,880 Speaker 1: think your superpower is? And I think it's the impeccable 156 00:06:32,000 --> 00:06:35,560 Speaker 1: art of timing. And to your point, about a year 157 00:06:35,600 --> 00:06:39,000 Speaker 1: and a half ago, I lost my car, and I 158 00:06:39,400 --> 00:06:41,720 Speaker 1: think in this year in the Instagram and the people 159 00:06:41,720 --> 00:06:43,880 Speaker 1: will tell you like I probably went harder because I 160 00:06:43,920 --> 00:06:46,560 Speaker 1: didn't want to use that excuse. I've seen people use, 161 00:06:46,760 --> 00:06:49,039 Speaker 1: you know, any excuse, not just a car. But I 162 00:06:49,080 --> 00:06:51,600 Speaker 1: probably can't make it. But I've been invited to more places, 163 00:06:51,600 --> 00:06:54,000 Speaker 1: probably did more things without a car than I did 164 00:06:54,040 --> 00:06:57,000 Speaker 1: with the car. But to your question about why and when, 165 00:06:57,040 --> 00:06:59,000 Speaker 1: it's like, at the end of the day, I'm really 166 00:06:59,000 --> 00:07:01,240 Speaker 1: support my friends. Like if I look on the Flyer 167 00:07:01,279 --> 00:07:03,240 Speaker 1: and I see a Sean Fallion, if I see a 168 00:07:03,279 --> 00:07:05,800 Speaker 1: Maurice Garland or beat High or Butter it like, it's 169 00:07:05,839 --> 00:07:08,880 Speaker 1: just quality people that I look in respect. I'm really 170 00:07:08,880 --> 00:07:11,600 Speaker 1: going for them. Now if they know a fucking j 171 00:07:11,800 --> 00:07:13,720 Speaker 1: Z and the Kenny Burns and you know, and in 172 00:07:13,880 --> 00:07:17,120 Speaker 1: these socialites and these great artists, that's usually the extra. 173 00:07:17,440 --> 00:07:19,960 Speaker 1: You know, go to a Jermaine Dupre event, who knows 174 00:07:20,040 --> 00:07:22,680 Speaker 1: might pop up Pandora, and it's just like me supporting 175 00:07:22,680 --> 00:07:25,240 Speaker 1: my friends. But it's like all right, and my hip 176 00:07:25,240 --> 00:07:27,520 Speaker 1: hop fan and me like, all right, I know who 177 00:07:27,560 --> 00:07:30,640 Speaker 1: they know. I might bring some just the case and 178 00:07:30,720 --> 00:07:32,280 Speaker 1: I might get the autograph and then it. 179 00:07:32,400 --> 00:07:34,240 Speaker 2: Usually so happens, you know what I'm saying. 180 00:07:34,240 --> 00:07:37,600 Speaker 1: So it's really just supporting friends and people, quality people, 181 00:07:37,840 --> 00:07:40,240 Speaker 1: and that's where it comes from. And then how I 182 00:07:40,280 --> 00:07:41,920 Speaker 1: know how to find out when to leave is like 183 00:07:42,000 --> 00:07:44,080 Speaker 1: usually wing the DJ Black New Face was there on 184 00:07:44,520 --> 00:07:46,880 Speaker 1: I'm three or four, people be like, oh it's official now, 185 00:07:47,040 --> 00:07:50,000 Speaker 1: like okay, like the president wave, all right, I always here, 186 00:07:50,520 --> 00:07:51,960 Speaker 1: you know what I'm saying, and then I can move 187 00:07:52,000 --> 00:07:53,920 Speaker 1: on to the next event. But it's just really about 188 00:07:53,960 --> 00:07:56,800 Speaker 1: supporting our community and people who look like us on 189 00:07:56,880 --> 00:07:59,280 Speaker 1: black on brands. If it's a grand opening for an 190 00:07:59,320 --> 00:08:01,960 Speaker 1: event like Big Dave Cheese Steak or Slutty Vegan or 191 00:08:01,960 --> 00:08:04,280 Speaker 1: a swag shop or just you know, any type of 192 00:08:04,280 --> 00:08:06,600 Speaker 1: black owned business that I can put on my page 193 00:08:06,640 --> 00:08:09,520 Speaker 1: that show people that's not here or who didn't a ten. 194 00:08:09,920 --> 00:08:12,920 Speaker 2: It's just like showing off, you know, exposure, and that's 195 00:08:12,960 --> 00:08:13,920 Speaker 2: where it really turned to. 196 00:08:14,440 --> 00:08:17,840 Speaker 4: Yeah, man, I one of my least favorite Instagram updates 197 00:08:17,880 --> 00:08:20,320 Speaker 4: is when they took down how many posts you know, 198 00:08:20,400 --> 00:08:22,880 Speaker 4: these memories to show how many posts? Because bro like 199 00:08:23,640 --> 00:08:25,240 Speaker 4: how many? I don't even remember, Like it was in 200 00:08:25,320 --> 00:08:29,440 Speaker 4: the tens of thousands, Like I've never met a person that. 201 00:08:29,520 --> 00:08:30,920 Speaker 3: I mean, like I. 202 00:08:30,880 --> 00:08:34,720 Speaker 4: Feel like I'm a base like forty fifty thousand plus, 203 00:08:34,800 --> 00:08:35,640 Speaker 4: Like it was crazy. 204 00:08:35,760 --> 00:08:37,520 Speaker 2: Oh yeah right now, I probably about eighty k. 205 00:08:37,760 --> 00:08:39,160 Speaker 4: Yeah I felt yeah, I feel like it was like yeah, 206 00:08:39,160 --> 00:08:41,680 Speaker 4: like it was something like crazy, like fifty thousand posts 207 00:08:41,720 --> 00:08:42,280 Speaker 4: on Instagram. 208 00:08:42,360 --> 00:08:44,240 Speaker 1: Bro k Del was like got the show. He's like 209 00:08:44,480 --> 00:08:46,160 Speaker 1: the young got eighty thousand of anything? 210 00:08:46,400 --> 00:08:48,920 Speaker 2: You ever did? Eighty thousand of anything in your life? 211 00:08:49,559 --> 00:08:51,160 Speaker 1: But I just like, look at my page, it's like 212 00:08:51,200 --> 00:08:53,760 Speaker 1: a TV channel, like you might it just programming, like 213 00:08:53,800 --> 00:08:54,600 Speaker 1: it's always on. 214 00:08:54,840 --> 00:08:56,960 Speaker 2: You might miss the episode, you might miss the show, 215 00:08:57,040 --> 00:08:58,400 Speaker 2: but it algorithm. 216 00:08:58,640 --> 00:09:01,320 Speaker 1: But what always happens when I walk up somebody like bro, 217 00:09:01,679 --> 00:09:04,719 Speaker 1: like literally, look I'm on your page like you here 218 00:09:04,800 --> 00:09:06,559 Speaker 1: and I'm on your pay or I just seen your 219 00:09:06,600 --> 00:09:08,600 Speaker 1: post or like so that's how I know, like the 220 00:09:08,640 --> 00:09:11,640 Speaker 1: algorithm and now I just saw it says twelve million 221 00:09:11,720 --> 00:09:13,680 Speaker 1: views on my page in like last two weeks. 222 00:09:13,760 --> 00:09:16,240 Speaker 2: So and I don't have the most followers, but it's something. 223 00:09:16,040 --> 00:09:18,480 Speaker 1: About like what I post that really hit the you know, 224 00:09:18,600 --> 00:09:21,160 Speaker 1: the heartbeat of the culture sort of say. 225 00:09:21,160 --> 00:09:23,120 Speaker 4: It's the reaching the engagement, man, Like, how do you 226 00:09:23,200 --> 00:09:25,200 Speaker 4: keep track of all this stuff? Because like that's again 227 00:09:25,240 --> 00:09:27,600 Speaker 4: that's the other amazing part to me is it's not 228 00:09:27,720 --> 00:09:30,360 Speaker 4: just that you go to these events, but like it's like. 229 00:09:30,320 --> 00:09:33,160 Speaker 3: You pull up with tons of. 230 00:09:33,160 --> 00:09:36,600 Speaker 4: Things to have people sign or show love, like show 231 00:09:36,640 --> 00:09:39,040 Speaker 4: like real authentic love. Right Like you're like, yeah, I 232 00:09:39,040 --> 00:09:43,160 Speaker 4: remember you were in this magazine on this page fifteen 233 00:09:43,240 --> 00:09:45,200 Speaker 4: years ago, and I got like, like, how do you 234 00:09:45,200 --> 00:09:46,559 Speaker 4: even keep track of all this stuff? 235 00:09:46,600 --> 00:09:46,800 Speaker 3: Man? 236 00:09:47,160 --> 00:09:50,680 Speaker 1: Man, it's random information that be in my brain because 237 00:09:50,679 --> 00:09:54,320 Speaker 1: it's really like to me, some savant level stuff because 238 00:09:54,320 --> 00:09:56,559 Speaker 1: it's shocking to me cause I'm looking at I look 239 00:09:56,600 --> 00:09:58,480 Speaker 1: at the videos for myself cause I'm. 240 00:09:58,280 --> 00:10:01,000 Speaker 2: Like, how did I. 241 00:10:00,240 --> 00:10:01,840 Speaker 1: It just came out because I read a lot. But 242 00:10:02,280 --> 00:10:03,559 Speaker 1: you know, and they say when you read a lot, 243 00:10:03,559 --> 00:10:05,600 Speaker 1: and you are what you read and what you're eating things, 244 00:10:05,600 --> 00:10:08,439 Speaker 1: so it spills out. But I'm in shock myself. That's 245 00:10:08,440 --> 00:10:10,679 Speaker 1: why I posted videos in real time because it's like 246 00:10:11,240 --> 00:10:13,840 Speaker 1: I didn't think I knew that information, you know, like 247 00:10:14,120 --> 00:10:17,040 Speaker 1: I did with Symphony. We did Ancestry and we were 248 00:10:17,080 --> 00:10:19,080 Speaker 1: at Big Zach's and I was like, I bet you 249 00:10:19,080 --> 00:10:21,520 Speaker 1: didn't know we're here at Big Zach's. But he wrote 250 00:10:21,559 --> 00:10:23,040 Speaker 1: boys in the Hood and you look at this track. 251 00:10:23,080 --> 00:10:25,520 Speaker 1: He wrote them boys and we're in Big Zack's building. 252 00:10:25,559 --> 00:10:29,120 Speaker 1: And she's like that's random, but damn that's true. 253 00:10:29,160 --> 00:10:31,120 Speaker 2: And I'm telling her read the credits and I was like, 254 00:10:31,440 --> 00:10:33,480 Speaker 2: we're in Big Zach. Big Zach is in the credits. 255 00:10:33,600 --> 00:10:34,600 Speaker 2: You don was local Green. 256 00:10:34,679 --> 00:10:37,360 Speaker 1: So it's just like I don't know how sometimes, but 257 00:10:37,400 --> 00:10:40,360 Speaker 1: it's just like, you know, I love it because I 258 00:10:40,520 --> 00:10:43,320 Speaker 1: noticed when I wasn't really new face, I would go 259 00:10:43,360 --> 00:10:45,360 Speaker 1: to these events and I would see people go to 260 00:10:45,480 --> 00:10:48,880 Speaker 1: artists or anything and they were always asking for something, Yeah, 261 00:10:49,160 --> 00:10:51,000 Speaker 1: can you do this? Can you listen to my demo? 262 00:10:51,559 --> 00:10:53,480 Speaker 1: You knew me back in high school? You knew me, 263 00:10:53,480 --> 00:10:54,000 Speaker 1: you knew me. 264 00:10:54,160 --> 00:10:55,640 Speaker 2: Can I can? I? Can I? 265 00:10:55,679 --> 00:10:57,959 Speaker 1: And I was like I read the Purple Kyle and 266 00:10:58,040 --> 00:11:01,640 Speaker 1: Nipsey Hustle talks about this, how you be different and 267 00:11:01,640 --> 00:11:04,840 Speaker 1: separate yourself from others. And the one thing I noticed 268 00:11:04,920 --> 00:11:07,720 Speaker 1: was a lack of people adding value to people in brands. 269 00:11:08,200 --> 00:11:10,400 Speaker 1: So it's like when you're in a line in a 270 00:11:10,440 --> 00:11:12,960 Speaker 1: meet and greet and it's thirty people in line and 271 00:11:13,280 --> 00:11:16,240 Speaker 1: twenty six are asking for something and that one person 272 00:11:16,280 --> 00:11:19,400 Speaker 1: that only wants to say, Man, man, this album changed 273 00:11:19,440 --> 00:11:21,840 Speaker 1: my life. Thank you for what you did. Here's a 274 00:11:21,920 --> 00:11:25,000 Speaker 1: T shirt from Georgio's or the swag shop, But can 275 00:11:25,040 --> 00:11:27,200 Speaker 1: you sign this that you this album that you did 276 00:11:27,280 --> 00:11:30,000 Speaker 1: twenty years ago. Man, they gonna pull out their phone, 277 00:11:30,040 --> 00:11:32,000 Speaker 1: they're gonna tell their camera. Man, They're gonna be like, man, 278 00:11:32,080 --> 00:11:32,760 Speaker 1: that's hard. 279 00:11:32,600 --> 00:11:33,600 Speaker 2: Thank you, Da da da da da. 280 00:11:33,960 --> 00:11:36,880 Speaker 1: And then man, I post a story they DM me, Man, 281 00:11:36,960 --> 00:11:39,040 Speaker 1: that's love. I appreciate that. And now we don't build 282 00:11:39,040 --> 00:11:41,240 Speaker 1: the whole relationship. Besides what y'all see. 283 00:11:41,080 --> 00:11:43,240 Speaker 2: On the internet. That's what I do it for. It's 284 00:11:43,280 --> 00:11:44,520 Speaker 2: the relationship. 285 00:11:44,040 --> 00:11:45,800 Speaker 1: Building I'm in the you know, I collect a lot 286 00:11:45,800 --> 00:11:48,800 Speaker 1: of things, but honestly, really I'm out here collecting relationships 287 00:11:48,800 --> 00:11:51,880 Speaker 1: because I noticed that's what my social currency lies. Is 288 00:11:51,960 --> 00:11:55,160 Speaker 1: like in the relationships, because that goes further than money. 289 00:11:55,200 --> 00:11:56,720 Speaker 2: Like I said, I don't have a job. 290 00:11:56,840 --> 00:12:00,760 Speaker 1: The culture, like the city, this pays me social media 291 00:12:00,800 --> 00:12:03,680 Speaker 1: when people say you post a lot, because that's my revenue. 292 00:12:03,920 --> 00:12:04,440 Speaker 2: You know what I'm saying. 293 00:12:04,480 --> 00:12:07,000 Speaker 1: If I stopped, then I don't have a job like 294 00:12:07,080 --> 00:12:09,240 Speaker 1: you like, I can only do this because I don't 295 00:12:09,240 --> 00:12:09,760 Speaker 1: have a job. 296 00:12:09,800 --> 00:12:10,280 Speaker 2: You know what I'm saying. 297 00:12:10,280 --> 00:12:12,440 Speaker 1: I'm not tied to an entity. You know, I don't 298 00:12:12,480 --> 00:12:15,360 Speaker 1: answer to nobody. But it's like ray Doniel said, I 299 00:12:15,400 --> 00:12:17,599 Speaker 1: want to be a free nigga, but I got to 300 00:12:18,040 --> 00:12:19,079 Speaker 1: reach up to that level. 301 00:12:19,280 --> 00:12:19,800 Speaker 2: You know what I'm saying. 302 00:12:19,800 --> 00:12:21,560 Speaker 1: It's things I have to do, but I have to 303 00:12:21,840 --> 00:12:24,600 Speaker 1: always be authentic and be able to walk in these 304 00:12:24,679 --> 00:12:26,760 Speaker 1: rooms too. You know, if it was shade room or 305 00:12:26,760 --> 00:12:29,560 Speaker 1: if I post something negative, I would have to answer that. 306 00:12:29,640 --> 00:12:31,920 Speaker 1: So I choose not to go that route and choose 307 00:12:31,960 --> 00:12:34,079 Speaker 1: to add valuage to people's lives so when they see 308 00:12:34,080 --> 00:12:35,800 Speaker 1: me like I said, I don't want to be the 309 00:12:35,840 --> 00:12:38,040 Speaker 1: one always with bad news or man, can I have 310 00:12:38,080 --> 00:12:39,559 Speaker 1: a you know, fifty dollars a man? 311 00:12:39,600 --> 00:12:41,840 Speaker 2: Times is hard. No, I got to check for you. 312 00:12:41,960 --> 00:12:43,360 Speaker 2: I won't eighty five doing a show. 313 00:12:43,400 --> 00:12:44,720 Speaker 1: You want to do the show, and I booked you 314 00:12:44,760 --> 00:12:47,080 Speaker 1: for the show, and I want to add value and 315 00:12:47,120 --> 00:12:49,959 Speaker 1: opportunity so that way, these people answer my phone call. 316 00:12:50,040 --> 00:12:52,520 Speaker 1: I got tons of rappers phone number, but I'm not 317 00:12:52,559 --> 00:12:56,400 Speaker 1: that one just calling for nothing. They answer my phone 318 00:12:56,440 --> 00:12:58,760 Speaker 1: calls and that's you know, that's the joy of it 319 00:12:58,840 --> 00:13:01,480 Speaker 1: because I don't I don't need them. I love these 320 00:13:01,520 --> 00:13:04,840 Speaker 1: relationships with these people because we have these conversations with 321 00:13:04,880 --> 00:13:08,240 Speaker 1: their families and the like, real conversations deeper than rap, 322 00:13:08,280 --> 00:13:08,959 Speaker 1: you know what I'm saying. 323 00:13:09,000 --> 00:13:10,840 Speaker 2: So that's the joy of it for me personally. 324 00:13:11,280 --> 00:13:25,040 Speaker 3: Dope man, dope out of all the stuff that you've 325 00:13:25,040 --> 00:13:28,480 Speaker 3: done to me again, you've you've you've. 326 00:13:27,480 --> 00:13:29,480 Speaker 4: Been up and down the space, You've met something people 327 00:13:29,559 --> 00:13:32,280 Speaker 4: like what's been a moment or a couple of moments 328 00:13:32,640 --> 00:13:34,040 Speaker 4: even made you stop and be. 329 00:13:34,080 --> 00:13:37,400 Speaker 3: Like damn rock. 330 00:13:37,440 --> 00:13:41,520 Speaker 1: The Bells announced they were doing the first hip hop Cruise. 331 00:13:41,760 --> 00:13:44,800 Speaker 1: As soon as I seen that post, I've called up. 332 00:13:44,840 --> 00:13:47,440 Speaker 1: I had a logo already part of a brand. My 333 00:13:47,480 --> 00:13:50,200 Speaker 1: brand is called nostalgia, and that's when I opened up 334 00:13:50,240 --> 00:13:52,480 Speaker 1: a museum and had my whole collection on dispute. 335 00:13:52,520 --> 00:13:54,640 Speaker 3: I remember that I was at there, Yeah and. 336 00:13:54,559 --> 00:13:58,040 Speaker 1: Thank you for coming and yeah, exactly see and I 337 00:13:58,080 --> 00:14:00,040 Speaker 1: love that too. When people tag me, I was the 338 00:14:00,240 --> 00:14:02,920 Speaker 1: like I've set the trend, like you know that, but 339 00:14:03,040 --> 00:14:05,280 Speaker 1: it started doing that and I seen that post and 340 00:14:05,760 --> 00:14:08,000 Speaker 1: the fan of me because my father took me to 341 00:14:08,040 --> 00:14:11,160 Speaker 1: my first rap show ever and it was ll COOJ 342 00:14:11,559 --> 00:14:14,520 Speaker 1: along with run DMC and BC Boys. That's how like 343 00:14:14,640 --> 00:14:17,280 Speaker 1: when people say how long you been collecting that ticket? 344 00:14:17,320 --> 00:14:17,640 Speaker 2: Stuff? 345 00:14:17,679 --> 00:14:22,240 Speaker 1: I still have and that memory stays in my face forever. 346 00:14:22,400 --> 00:14:24,840 Speaker 1: Like my dad could have left me at that point 347 00:14:24,960 --> 00:14:27,440 Speaker 1: and like left my life because what he did for 348 00:14:27,480 --> 00:14:30,120 Speaker 1: me in that moment was introduced me to hip hop 349 00:14:30,400 --> 00:14:32,800 Speaker 1: and LLKOJ was on that stage. So when I seen 350 00:14:32,800 --> 00:14:37,160 Speaker 1: that post, I said, Yo, please tag lll COOJ and 351 00:14:37,240 --> 00:14:39,640 Speaker 1: rock the bells because I want and need to be 352 00:14:39,720 --> 00:14:42,080 Speaker 1: on this cruise and be a part of this man 353 00:14:42,120 --> 00:14:45,520 Speaker 1: and the love and support from people from Rip Gangster Boo, 354 00:14:46,040 --> 00:14:50,240 Speaker 1: Little John Swissbee's Tip lou Will, people like lots of 355 00:14:50,240 --> 00:14:52,360 Speaker 1: people saying it's only right the new face be on 356 00:14:52,440 --> 00:14:54,400 Speaker 1: here to the point where I get a DM from 357 00:14:54,800 --> 00:14:58,560 Speaker 1: Ugk's on bun Be, what's your number? I make a 358 00:14:58,600 --> 00:15:01,840 Speaker 1: call for you him, but like uh, and then somebody 359 00:15:01,920 --> 00:15:04,720 Speaker 1: work with L was like yo, L said, man, tell 360 00:15:04,760 --> 00:15:07,720 Speaker 1: your people that we're working on it. You know what 361 00:15:07,760 --> 00:15:09,720 Speaker 1: I'm saying, So tell your people to back off. But 362 00:15:10,440 --> 00:15:13,080 Speaker 1: I'm looking at the comments like oh shit. 363 00:15:13,520 --> 00:15:16,240 Speaker 2: So suffice to say a phone call was made to 364 00:15:16,320 --> 00:15:16,680 Speaker 2: bun Be. 365 00:15:17,240 --> 00:15:19,640 Speaker 1: Me and L getto and the team gets on the phone, 366 00:15:19,720 --> 00:15:22,800 Speaker 1: and I get on the cruise and I'm my collection 367 00:15:22,920 --> 00:15:24,600 Speaker 1: is on display on the seventh floor and the first 368 00:15:24,680 --> 00:15:27,760 Speaker 1: hip hop cruise along with you know, Rick Ross, Big 369 00:15:27,800 --> 00:15:30,320 Speaker 1: Boy and RP mister cisow. 370 00:15:30,400 --> 00:15:31,120 Speaker 2: I'm a part of that. 371 00:15:31,160 --> 00:15:33,640 Speaker 1: But because that's part of the community that showed love 372 00:15:33,680 --> 00:15:35,680 Speaker 1: for me, that was a major moment to get a 373 00:15:35,800 --> 00:15:38,760 Speaker 1: check from L COOJ and the rock to Belles, who 374 00:15:38,880 --> 00:15:42,240 Speaker 1: the first person ever seen ever in hip hop, to 375 00:15:42,280 --> 00:15:44,600 Speaker 1: get a check from somebody him signed that check for 376 00:15:44,680 --> 00:15:47,560 Speaker 1: me to just do what I would do normally display 377 00:15:47,600 --> 00:15:50,160 Speaker 1: my collection. So that's one thing that always steps out 378 00:15:51,160 --> 00:15:55,080 Speaker 1: going to the Dungeon Family reunion at one music fest 379 00:15:55,080 --> 00:15:58,080 Speaker 1: and seeing that family go through so much and come 380 00:15:58,120 --> 00:16:02,120 Speaker 1: together during that moment that always sticks out to GEZ 381 00:16:02,760 --> 00:16:05,920 Speaker 1: ten anniversary show at the Fox Theater, out cast at 382 00:16:06,040 --> 00:16:09,640 Speaker 1: Last and Centennial Parker, I was different Sunday show. 383 00:16:09,960 --> 00:16:11,920 Speaker 2: You know what I'm saying, like some stuff like that. 384 00:16:11,960 --> 00:16:14,040 Speaker 1: You know when you bring this and this is sayned 385 00:16:14,040 --> 00:16:17,440 Speaker 1: by Andre and Big Boy, you know, to get those 386 00:16:17,560 --> 00:16:21,560 Speaker 1: memories and see those people basking that moment like those 387 00:16:21,640 --> 00:16:23,640 Speaker 1: those are the ones that step out the most for me. 388 00:16:23,720 --> 00:16:26,680 Speaker 2: And then you know, even doing that for my children, 389 00:16:27,360 --> 00:16:29,040 Speaker 2: they and my younger I got younger kids. 390 00:16:29,080 --> 00:16:32,320 Speaker 1: One put me on the I'm a reda Amaya loves gunner, 391 00:16:32,400 --> 00:16:34,360 Speaker 1: So to take her to a gun and release and 392 00:16:34,760 --> 00:16:37,320 Speaker 1: she go to a thug show and see that moment. 393 00:16:37,320 --> 00:16:39,320 Speaker 1: And my other daughter, I take her to a Lotto 394 00:16:39,400 --> 00:16:41,840 Speaker 1: show because she loves lotto and then suffice to say, 395 00:16:42,280 --> 00:16:43,960 Speaker 1: I take her backstage just to introduce. 396 00:16:44,040 --> 00:16:46,840 Speaker 2: My daughter starts rapping for Lotto and she like hold 397 00:16:46,880 --> 00:16:47,600 Speaker 2: the phone and record. 398 00:16:47,600 --> 00:16:49,520 Speaker 1: I'm like, okay, I'm thinking I'm about to record just 399 00:16:49,560 --> 00:16:52,720 Speaker 1: an engagement. My daughter starts rapping for lotto and Lotto's 400 00:16:52,760 --> 00:16:54,680 Speaker 1: over here like this and I'm sitting here holding the 401 00:16:54,680 --> 00:16:57,560 Speaker 1: phone like wait, you rap you know what I'm saying. 402 00:16:57,600 --> 00:17:00,000 Speaker 2: So it's like giving her that moment. 403 00:17:00,280 --> 00:17:02,120 Speaker 1: And even the other day my daughter texts me it 404 00:17:02,160 --> 00:17:04,560 Speaker 1: is like I saw Mayor Andre Dickens and I told 405 00:17:04,640 --> 00:17:06,440 Speaker 1: him my new face daughter and we had to kind 406 00:17:06,440 --> 00:17:09,720 Speaker 1: of like shit. And then the other daughter is like, yo, 407 00:17:09,800 --> 00:17:12,000 Speaker 1: I chat GPT's you and look what it's saying. And 408 00:17:12,040 --> 00:17:14,520 Speaker 1: it's like, Yo, It's just amazing because you know, at 409 00:17:14,560 --> 00:17:15,920 Speaker 1: the end of the day, you always want to lead 410 00:17:16,000 --> 00:17:19,040 Speaker 1: legacy and make your children proud. So it's like good 411 00:17:19,040 --> 00:17:21,560 Speaker 1: to see that they could look online or just be 412 00:17:21,680 --> 00:17:24,960 Speaker 1: in the city and be a value of these relationships, 413 00:17:25,040 --> 00:17:27,119 Speaker 1: you know the goal. I see you in Atlanta, United, 414 00:17:27,200 --> 00:17:30,280 Speaker 1: We be in there like that's not you know stuff. 415 00:17:30,320 --> 00:17:33,240 Speaker 1: We grew up normal, you know, like we used to 416 00:17:33,240 --> 00:17:35,240 Speaker 1: get the noseb c's and be way up there. 417 00:17:35,440 --> 00:17:36,680 Speaker 2: I'm taking my daughter, were in. 418 00:17:36,640 --> 00:17:40,480 Speaker 1: The suites and Sydney looking out giving them jerseys and 419 00:17:40,520 --> 00:17:43,359 Speaker 1: we here with Earth Gang and two Chains and butter 420 00:17:43,440 --> 00:17:47,159 Speaker 1: atl Alanda influences every like this is the new normal 421 00:17:47,240 --> 00:17:47,480 Speaker 1: to me. 422 00:17:47,640 --> 00:17:50,160 Speaker 2: But this is not normal, you know this, This took 423 00:17:50,280 --> 00:17:51,280 Speaker 2: those relationships. 424 00:17:51,320 --> 00:17:54,520 Speaker 1: It took me Sidney knowing it's okay to invite New 425 00:17:54,560 --> 00:17:56,600 Speaker 1: Face and he's okay, and he's one of you know, 426 00:17:56,680 --> 00:17:59,600 Speaker 1: it's a value. So you know, that's the That's some 427 00:17:59,680 --> 00:18:01,240 Speaker 1: of the top moments that stick out for me. 428 00:18:01,960 --> 00:18:04,040 Speaker 4: A lot of people don't know that. You know, even 429 00:18:04,119 --> 00:18:08,080 Speaker 4: with Killer Mike's album was just one like every Grammy 430 00:18:08,119 --> 00:18:09,160 Speaker 4: in the world last year. 431 00:18:09,160 --> 00:18:09,800 Speaker 3: You know what I'm saying. 432 00:18:09,840 --> 00:18:13,200 Speaker 4: You helped bring Killer Mike and Fable together to create 433 00:18:13,240 --> 00:18:14,400 Speaker 4: that song like walk me through? 434 00:18:14,400 --> 00:18:15,399 Speaker 3: Like how did that come together? 435 00:18:15,800 --> 00:18:16,040 Speaker 2: Oh? 436 00:18:16,200 --> 00:18:21,880 Speaker 1: Man, so koc if you don't know a beast, okay, 437 00:18:21,880 --> 00:18:24,280 Speaker 1: if you know the song, move bitch and down for 438 00:18:24,400 --> 00:18:27,240 Speaker 1: my niggas, man for them up. This is this gentleman 439 00:18:27,359 --> 00:18:31,280 Speaker 1: came and said, I wanted to do a collaboration with whoever. 440 00:18:30,960 --> 00:18:33,480 Speaker 2: New Face can bring the stink on your studios. 441 00:18:33,800 --> 00:18:37,199 Speaker 1: So I made a call and we had the session 442 00:18:37,400 --> 00:18:41,640 Speaker 1: and man, I'm talking about trans Lead, j Dot, Fable, who, 443 00:18:41,800 --> 00:18:44,439 Speaker 1: David Banner, everybody came up. They all didn't rap, but 444 00:18:44,840 --> 00:18:47,200 Speaker 1: majority of them did rap and we did create a song. 445 00:18:47,680 --> 00:18:50,440 Speaker 1: But during that time, Killer Mike had came and then 446 00:18:50,520 --> 00:18:53,080 Speaker 1: Killer Mike was like, follow me to the back, and 447 00:18:53,119 --> 00:18:56,119 Speaker 1: I'm like, did I do something wrong? And then Shine 448 00:18:56,480 --> 00:18:59,439 Speaker 1: who had just was able to come to America from Believeze, 449 00:18:59,440 --> 00:19:02,240 Speaker 1: I don't know, yah, situation killer Mike is introducing me 450 00:19:02,280 --> 00:19:05,840 Speaker 1: to Shine like or introducing Shine to me, and I'm 451 00:19:05,920 --> 00:19:08,439 Speaker 1: just and again and all like, I mean, I know Shine, 452 00:19:08,480 --> 00:19:11,240 Speaker 1: but this is killer Mike, my brother, but this is 453 00:19:11,240 --> 00:19:14,040 Speaker 1: still killing Mike introducing Shine to me and what new 454 00:19:14,040 --> 00:19:16,960 Speaker 1: face did that? And so after that engagement, then it's 455 00:19:17,000 --> 00:19:19,439 Speaker 1: like we go back there and he hears what Fabo 456 00:19:19,560 --> 00:19:21,280 Speaker 1: had did, and he was like, man, I think I 457 00:19:21,320 --> 00:19:24,760 Speaker 1: wanted Fabo. Can't bring Fabo to the studio tomorrow. I 458 00:19:24,760 --> 00:19:26,240 Speaker 1: got a session tomorrow and I want him hear and 459 00:19:26,320 --> 00:19:27,159 Speaker 1: play them some things and. 460 00:19:27,160 --> 00:19:28,080 Speaker 2: Hopefully get on it. 461 00:19:28,520 --> 00:19:33,520 Speaker 1: I'm like me, like again, oh okay, but again the 462 00:19:33,600 --> 00:19:37,080 Speaker 1: relationship I call Fabo our relationship. I call him, Man, 463 00:19:37,320 --> 00:19:40,160 Speaker 1: you want to pull up the stink on you tomorrow? Okay, yeah, 464 00:19:40,200 --> 00:19:43,160 Speaker 1: I trust you know, Yeah, we pull up. Man. They 465 00:19:43,240 --> 00:19:46,280 Speaker 1: have this moment Mike's playing through records and this is 466 00:19:46,320 --> 00:19:49,320 Speaker 1: three years prior to it even happening. So again, you 467 00:19:49,359 --> 00:19:51,639 Speaker 1: don't see me in the studio talking about it. You 468 00:19:51,640 --> 00:19:54,200 Speaker 1: don't see until I know it came cause I'm like, oh, 469 00:19:54,240 --> 00:19:55,119 Speaker 1: I need this moment. 470 00:19:55,200 --> 00:19:56,399 Speaker 2: So I'm waiting to it. 471 00:19:56,520 --> 00:19:59,200 Speaker 1: I'm hoping it come out, but I'm like, he goes 472 00:19:59,200 --> 00:20:03,040 Speaker 1: in the studio, comes and does this thing, man and 473 00:20:03,080 --> 00:20:07,080 Speaker 1: Fabo comes out to collapse, people wiping their eyes and 474 00:20:07,119 --> 00:20:08,800 Speaker 1: this song is something for the junkies. 475 00:20:08,960 --> 00:20:09,120 Speaker 3: Yea. 476 00:20:09,920 --> 00:20:14,359 Speaker 1: And that again, like you said, three years later, the 477 00:20:14,440 --> 00:20:17,760 Speaker 1: album wins Rap Album of the Year and and these 478 00:20:17,760 --> 00:20:20,199 Speaker 1: are my brothers, so that that's a proud moment for 479 00:20:20,320 --> 00:20:24,080 Speaker 1: me because to Fabo, we know his legendary status, we 480 00:20:24,200 --> 00:20:27,080 Speaker 1: know what he's done for the city and bankhead in Atlanta. 481 00:20:27,160 --> 00:20:29,439 Speaker 1: But for me to be able to say that I 482 00:20:29,600 --> 00:20:34,880 Speaker 1: assisted in Fabo getting a Grammy, that that's something I'm 483 00:20:35,200 --> 00:20:37,400 Speaker 1: forever gonna be He showed, he showed me the thing 484 00:20:37,560 --> 00:20:39,720 Speaker 1: like he can't get the he can get a certificate, 485 00:20:39,720 --> 00:20:43,200 Speaker 1: but Fabo got a Grammy for that, Like, and that's 486 00:20:43,200 --> 00:20:45,919 Speaker 1: because of my involvement. That's something I'm gonna forever be 487 00:20:45,960 --> 00:20:48,919 Speaker 1: proud of and and and and that and that relationship 488 00:20:48,960 --> 00:20:51,119 Speaker 1: is prices because this last week he was invited to 489 00:20:51,320 --> 00:20:53,880 Speaker 1: mister Fabs Fab Week. He's like, you want to come, 490 00:20:54,119 --> 00:20:56,560 Speaker 1: and I'm like, hell yeah, And so he went out 491 00:20:56,560 --> 00:20:59,240 Speaker 1: there and perform and they love Fable in the West Coast, 492 00:20:59,400 --> 00:21:00,920 Speaker 1: like like Atlanta, Like. 493 00:21:01,000 --> 00:21:02,560 Speaker 2: He's like a superhero out there. 494 00:21:02,560 --> 00:21:05,080 Speaker 1: So to be with him during that moment and spend 495 00:21:05,080 --> 00:21:09,000 Speaker 1: three days with Fable out West was just like, oh dang, 496 00:21:09,040 --> 00:21:11,240 Speaker 1: I thought the Grammy was something, But it gets bigger 497 00:21:11,280 --> 00:21:14,400 Speaker 1: and bigger. Like relationships, It's like, how do we make 498 00:21:14,440 --> 00:21:17,280 Speaker 1: this relationship more and more valuable? And that's what I 499 00:21:17,320 --> 00:21:19,560 Speaker 1: love about what I do because it's like I want 500 00:21:19,600 --> 00:21:20,560 Speaker 1: to add value to it. 501 00:21:20,640 --> 00:21:22,919 Speaker 2: So you know that that's one of the joys. And 502 00:21:22,960 --> 00:21:23,880 Speaker 2: that's how that happened. 503 00:21:24,280 --> 00:21:24,480 Speaker 3: Yeah. 504 00:21:24,480 --> 00:21:27,560 Speaker 4: Man, Look, I've told you this before and I'm just 505 00:21:27,600 --> 00:21:29,280 Speaker 4: gonna say it because I want to document it too. 506 00:21:29,320 --> 00:21:33,200 Speaker 4: But like I've been in many meetings where we've talked 507 00:21:33,200 --> 00:21:35,720 Speaker 4: about culture and hip hop, and I've brought you up 508 00:21:35,760 --> 00:21:37,960 Speaker 4: many times, and I've told people over and over over 509 00:21:38,000 --> 00:21:40,720 Speaker 4: the years, I'm like, look, man, this dude gonna have 510 00:21:40,720 --> 00:21:43,000 Speaker 4: his own Netflix series one day, he gonna have his 511 00:21:43,040 --> 00:21:45,760 Speaker 4: own museum one day. Like this is the time to 512 00:21:45,800 --> 00:21:49,560 Speaker 4: get him now, like because it's inevitable. Like but all 513 00:21:49,600 --> 00:21:52,399 Speaker 4: the like, I haven't seen anybody else doing the kind 514 00:21:52,440 --> 00:21:55,399 Speaker 4: of stuff that you've done on any level, you know 515 00:21:55,400 --> 00:21:58,120 Speaker 4: what I mean? Like again, like but when it comes 516 00:21:58,160 --> 00:22:01,359 Speaker 4: to this, like what is the business of New Face though, 517 00:22:01,480 --> 00:22:04,320 Speaker 4: like you talk about you're able to leverage off the 518 00:22:04,359 --> 00:22:06,159 Speaker 4: culture and stuff like that, and again weint gotta get 519 00:22:06,160 --> 00:22:08,240 Speaker 4: too deep into it. But like again, like you know, 520 00:22:08,880 --> 00:22:10,600 Speaker 4: I keep the lights on, man with all this all 521 00:22:10,600 --> 00:22:11,840 Speaker 4: this good work that you're doing. 522 00:22:11,840 --> 00:22:15,280 Speaker 2: Again, uh, social media and showing up like you know, 523 00:22:15,440 --> 00:22:16,240 Speaker 2: New Face is there. 524 00:22:16,240 --> 00:22:20,440 Speaker 1: But sometimes there's this conversation like it's this conversation like I. 525 00:22:20,400 --> 00:22:23,880 Speaker 2: Don't have a car, I get so many dem man, 526 00:22:23,880 --> 00:22:25,240 Speaker 2: I'm doing this and do a pull up. 527 00:22:26,200 --> 00:22:30,800 Speaker 1: Okay, you know this is you know, this is what 528 00:22:30,880 --> 00:22:34,600 Speaker 1: I do. What's what's involved? Like what's the event for? 529 00:22:34,720 --> 00:22:36,919 Speaker 1: And does it align with my purpose? Like it's you know, 530 00:22:37,000 --> 00:22:38,800 Speaker 1: I don't I don't go to anything. 531 00:22:38,920 --> 00:22:39,119 Speaker 2: You know. 532 00:22:39,240 --> 00:22:41,640 Speaker 1: That's the one thing too, It's like it all aligns 533 00:22:41,680 --> 00:22:43,640 Speaker 1: with my purpose and my relationships. 534 00:22:43,680 --> 00:22:46,440 Speaker 2: So if there's usually a conversation like what is this about? 535 00:22:46,440 --> 00:22:47,160 Speaker 2: What is this event? 536 00:22:47,200 --> 00:22:49,440 Speaker 1: And that if it does aligned, then there's this conversation 537 00:22:49,600 --> 00:22:53,399 Speaker 1: like okay, well, per social media posts, if I post 538 00:22:53,440 --> 00:22:55,959 Speaker 1: a brand of business, this is what my rates are 539 00:22:56,040 --> 00:22:59,240 Speaker 1: usually are for do that? And also I go to 540 00:22:59,320 --> 00:23:01,720 Speaker 1: black owned busines shout out the happy hour, Shout out 541 00:23:01,760 --> 00:23:04,679 Speaker 1: to Georgia, shout out to handlebars where I go in 542 00:23:04,760 --> 00:23:08,280 Speaker 1: and I support they give me an entrede and drinking. 543 00:23:08,280 --> 00:23:10,200 Speaker 1: I do a social media post for that, and then 544 00:23:10,240 --> 00:23:13,119 Speaker 1: there's a fee for that. I do a new artist spot, 545 00:23:13,200 --> 00:23:15,280 Speaker 1: like maybe two to three artists a week where I 546 00:23:15,320 --> 00:23:17,919 Speaker 1: promote your business, your brand on my page. 547 00:23:17,960 --> 00:23:19,840 Speaker 2: There's a fee for that. You know what I'm saying. 548 00:23:19,880 --> 00:23:22,880 Speaker 1: So it's in taking people like artists come to the city. 549 00:23:22,920 --> 00:23:25,760 Speaker 1: And again if if new Face and that's really what 550 00:23:25,840 --> 00:23:27,840 Speaker 1: my brand is about. When you talk about it, it's 551 00:23:27,880 --> 00:23:30,040 Speaker 1: like people mentioning my rooms, my name and. 552 00:23:30,040 --> 00:23:30,879 Speaker 2: Rooms that I'm not in. 553 00:23:31,040 --> 00:23:33,479 Speaker 1: That's you know, getting a call from you to be 554 00:23:33,520 --> 00:23:36,720 Speaker 1: a part of the time capsule that you know and 555 00:23:37,080 --> 00:23:39,000 Speaker 1: be able to work with my other friend dot net. 556 00:23:39,000 --> 00:23:41,159 Speaker 2: That's because you brought my name out about that. 557 00:23:41,240 --> 00:23:41,359 Speaker 1: Bro. 558 00:23:41,440 --> 00:23:44,520 Speaker 4: Yeah, it was literally it was the Mayor's office called 559 00:23:44,520 --> 00:23:45,800 Speaker 4: me one day and I was like, oh, bro, we 560 00:23:45,840 --> 00:23:47,639 Speaker 4: got to give new Face in here to do a video. 561 00:23:47,840 --> 00:23:50,720 Speaker 4: You remember that it pulled out. It's like what he 562 00:23:50,760 --> 00:23:55,600 Speaker 4: said just happened. Oh I just happened to have this. 563 00:23:55,680 --> 00:23:57,159 Speaker 4: Maybe you can put this in the capsule. 564 00:23:57,200 --> 00:23:59,800 Speaker 1: And this is again we in the Mayor's office like ho, 565 00:24:00,119 --> 00:24:01,160 Speaker 1: but what got me there? 566 00:24:01,200 --> 00:24:03,639 Speaker 2: Because somebody mentioned my name in the room. You didn't 567 00:24:03,640 --> 00:24:04,000 Speaker 2: have to. 568 00:24:04,359 --> 00:24:06,400 Speaker 1: Then it's with my guy dot net like and then 569 00:24:06,440 --> 00:24:08,760 Speaker 1: it's you know, me and Andre got a relationship. 570 00:24:08,760 --> 00:24:10,960 Speaker 2: You know what I'm saying. He's seen me there. 571 00:24:11,000 --> 00:24:13,359 Speaker 1: I was there at the gathering spot when we it 572 00:24:13,400 --> 00:24:15,679 Speaker 1: was Dreda and we proclaimed you about to be the 573 00:24:15,720 --> 00:24:19,320 Speaker 1: mayor like you know we were there. But it's it's 574 00:24:19,359 --> 00:24:21,879 Speaker 1: about showing up. And that's really what the business is. 575 00:24:21,920 --> 00:24:24,720 Speaker 1: If new face was there, how can we always say, 576 00:24:24,840 --> 00:24:29,120 Speaker 1: help me, help us? Like you've seen what I've done 577 00:24:29,200 --> 00:24:33,000 Speaker 1: over the years. You've seen I don't do negativity. I 578 00:24:33,040 --> 00:24:35,800 Speaker 1: don't need drama, you know I don't do that. So 579 00:24:36,160 --> 00:24:38,920 Speaker 1: you've seen what I can add to a business or 580 00:24:38,920 --> 00:24:41,320 Speaker 1: a brand. So help me help us because the bigger 581 00:24:41,359 --> 00:24:44,320 Speaker 1: I get, the bigger my voice gets. That only helps you. 582 00:24:44,480 --> 00:24:47,480 Speaker 1: That's always helped me around, you know through the years. 583 00:24:47,520 --> 00:24:49,119 Speaker 1: You know, I haven't had the bad close in what 584 00:24:49,240 --> 00:24:53,800 Speaker 1: six or seven years? You know starter, this Georgiao's iran 585 00:24:53,920 --> 00:24:56,760 Speaker 1: A don you know DJ Mars you know that whole 586 00:24:56,800 --> 00:25:00,720 Speaker 1: line and this Houston leathers, this is all like through relationships, 587 00:25:00,760 --> 00:25:03,159 Speaker 1: you know, because they know new faces there. But he 588 00:25:03,240 --> 00:25:06,040 Speaker 1: might be next to you know, the president, or he 589 00:25:06,119 --> 00:25:07,800 Speaker 1: might be next to the mayor, he might be next 590 00:25:07,800 --> 00:25:11,520 Speaker 1: to g Z wearing my brand. That's value. That's you know, 591 00:25:11,600 --> 00:25:14,800 Speaker 1: that's what ll cooj got paid for wearing a Fubu 592 00:25:14,880 --> 00:25:18,440 Speaker 1: hat and gap. That's what Tupac did wearing Carl Kernine. 593 00:25:18,520 --> 00:25:21,240 Speaker 1: That's value when somebody of value is wearing your brand. 594 00:25:21,280 --> 00:25:23,640 Speaker 1: So that's really the business of it. But the other 595 00:25:23,720 --> 00:25:26,439 Speaker 1: side is when somebody has an event or a music 596 00:25:26,520 --> 00:25:27,640 Speaker 1: video and they want. 597 00:25:27,440 --> 00:25:29,800 Speaker 2: The video to have the aesthetic of the eighties or 598 00:25:29,840 --> 00:25:30,440 Speaker 2: the nineties. 599 00:25:30,640 --> 00:25:33,879 Speaker 1: You can't go on eBay and find you can't just 600 00:25:33,920 --> 00:25:37,040 Speaker 1: go to barn Target. You can't go to a store 601 00:25:37,040 --> 00:25:39,399 Speaker 1: and by this like it's some stuff on this table 602 00:25:39,520 --> 00:25:43,480 Speaker 1: you can't buy like you you nobody in the world 603 00:25:43,520 --> 00:25:45,960 Speaker 1: has a cassette. You may have the cassette tape, but 604 00:25:46,040 --> 00:25:48,840 Speaker 1: nobody in the world has a Nipsey Hustle cassette tape 605 00:25:48,880 --> 00:25:52,720 Speaker 1: signed by him period and you can try to find it. 606 00:25:52,760 --> 00:25:55,239 Speaker 1: Nobody's gonna hire The Hot Boys cassette tape signed by 607 00:25:55,240 --> 00:25:57,560 Speaker 1: the members of the group that just reunited you know, 608 00:25:57,600 --> 00:26:00,080 Speaker 1: shout out to them. Nobody's gonna have the t I 609 00:26:00,080 --> 00:26:05,480 Speaker 1: cassette tape signed by David Banner, Jazzy Faye, just Blaze, DJ, 610 00:26:05,600 --> 00:26:06,560 Speaker 1: toomb the people. 611 00:26:06,320 --> 00:26:07,240 Speaker 2: That were a part of it. 612 00:26:07,320 --> 00:26:10,439 Speaker 1: Like these are things that you know, RP DJ unk, Like, 613 00:26:10,520 --> 00:26:12,840 Speaker 1: nobody's gonna have these things where you can just go 614 00:26:12,920 --> 00:26:14,840 Speaker 1: to the store and buyas So when somebody does a 615 00:26:14,920 --> 00:26:18,760 Speaker 1: music video or a movie, they're gonna license these items 616 00:26:18,760 --> 00:26:22,720 Speaker 1: to be put in the movie. Freaknick documentary just came out. 617 00:26:23,160 --> 00:26:26,000 Speaker 1: I was there, Yeah, that was that was why I'm here. 618 00:26:26,080 --> 00:26:28,119 Speaker 1: Freak Nick is what kept me here. I'm one of 619 00:26:28,200 --> 00:26:30,800 Speaker 1: those people that came for Freaknick. Well, I came for 620 00:26:30,960 --> 00:26:34,080 Speaker 1: c AU and Freak Nick was here, and I said, oh, 621 00:26:34,119 --> 00:26:35,800 Speaker 1: I need a reason to come back, and I came 622 00:26:35,800 --> 00:26:37,600 Speaker 1: back with a camcorder. And so when you see the 623 00:26:37,640 --> 00:26:42,480 Speaker 1: Hulu documentary, you'll see Larry Compton history and culture images 624 00:26:42,600 --> 00:26:45,159 Speaker 1: provided by New Face. That's because I was there and 625 00:26:45,200 --> 00:26:47,840 Speaker 1: the check was cut for that. You know, the Magic 626 00:26:47,840 --> 00:26:51,119 Speaker 1: City documentary, I was there doing some priceless moments, so 627 00:26:51,359 --> 00:26:53,800 Speaker 1: they commissioned me to talk about those moments. 628 00:26:53,800 --> 00:26:56,719 Speaker 2: So in it's music videos, so it's it's endless. 629 00:26:56,720 --> 00:27:01,119 Speaker 1: And then curations rock to Bells Again or One Music 630 00:27:01,200 --> 00:27:04,679 Speaker 1: Fest or any rock they had to celebrate in the 631 00:27:04,720 --> 00:27:07,560 Speaker 1: fifty years of hip hop. It's like, can you set 632 00:27:07,640 --> 00:27:10,320 Speaker 1: up a curated space with your collection so the fans 633 00:27:10,320 --> 00:27:13,240 Speaker 1: and created an experience Trap Music Museum, you know those 634 00:27:13,280 --> 00:27:16,159 Speaker 1: type of things. It's like, pay me to set up 635 00:27:16,160 --> 00:27:18,800 Speaker 1: a curation, I'll do that. And that's and for a 636 00:27:18,840 --> 00:27:20,320 Speaker 1: fan experience, you know what I'm saying. 637 00:27:20,400 --> 00:27:20,879 Speaker 2: It's people. 638 00:27:20,920 --> 00:27:23,840 Speaker 1: That's that's really where the business, brand and creating revenue 639 00:27:23,880 --> 00:27:35,479 Speaker 1: comes from. 640 00:27:36,200 --> 00:27:38,359 Speaker 3: Do you have a system or is a system just 641 00:27:38,400 --> 00:27:39,000 Speaker 3: all in your head? 642 00:27:39,440 --> 00:27:40,160 Speaker 2: All in my head? 643 00:27:40,200 --> 00:27:43,639 Speaker 1: Like and I'm a neat freak, like you know, and 644 00:27:43,680 --> 00:27:45,760 Speaker 1: people will come to my house and I'd be like, man, 645 00:27:45,880 --> 00:27:47,920 Speaker 1: but do you have this and I know exactly where 646 00:27:47,920 --> 00:27:50,520 Speaker 1: it is? Or something missing it's a blank spot and 647 00:27:50,600 --> 00:27:53,080 Speaker 1: I know because I know everything has a slot. So 648 00:27:53,119 --> 00:27:55,240 Speaker 1: if something's blank here, I know it's missing, or it's 649 00:27:55,240 --> 00:27:58,480 Speaker 1: on display at at the Trap Music Museum, or it's 650 00:27:58,560 --> 00:28:02,280 Speaker 1: on loan at the ear Wax exhibit. Like it's multiple 651 00:28:02,320 --> 00:28:04,480 Speaker 1: exhibits that my stuff is kind of out at. But 652 00:28:05,000 --> 00:28:07,840 Speaker 1: to a point, it's just keeping it all like intact 653 00:28:07,920 --> 00:28:09,840 Speaker 1: and all in one place too, you know what I'm saying, 654 00:28:09,880 --> 00:28:12,879 Speaker 1: And that's the goal is finding the part about insurance 655 00:28:12,960 --> 00:28:14,600 Speaker 1: killer Mike gets on me a lot and a lot 656 00:28:14,600 --> 00:28:16,199 Speaker 1: of people like, man, is this sit insure? 657 00:28:16,680 --> 00:28:17,920 Speaker 2: You're talking about how rare it is? 658 00:28:18,240 --> 00:28:18,440 Speaker 3: Less? 659 00:28:18,520 --> 00:28:19,879 Speaker 2: Yeah, you talking about how rare. 660 00:28:19,760 --> 00:28:22,199 Speaker 1: It is, but it's just shit insured, so you know, 661 00:28:22,280 --> 00:28:25,159 Speaker 1: and that's that's really where the business of it is 662 00:28:25,240 --> 00:28:27,240 Speaker 1: leading me to that part of the business, like finding 663 00:28:27,240 --> 00:28:31,080 Speaker 1: the investors to to protect this and finding the people 664 00:28:31,160 --> 00:28:33,040 Speaker 1: because the idea is like we got to curate this 665 00:28:33,119 --> 00:28:36,080 Speaker 1: space in the film and documentary and a coffee table 666 00:28:36,080 --> 00:28:36,520 Speaker 1: book is. 667 00:28:36,520 --> 00:28:38,840 Speaker 2: Some things that I have planned for this. But you 668 00:28:38,880 --> 00:28:40,520 Speaker 2: know that's it's still fun. 669 00:28:40,640 --> 00:28:42,400 Speaker 1: Like it don't look like work to me because and 670 00:28:42,440 --> 00:28:44,120 Speaker 1: that's what I love about it, because they say, if 671 00:28:44,160 --> 00:28:46,120 Speaker 1: you find something you love, you never work a day 672 00:28:46,160 --> 00:28:48,239 Speaker 1: in your life. And I don't have a job, but 673 00:28:48,280 --> 00:28:50,160 Speaker 1: I have a passion and a purpose and that's what 674 00:28:50,280 --> 00:28:51,240 Speaker 1: drives me every day. 675 00:28:52,040 --> 00:28:54,760 Speaker 2: So this is this is this is the job, yeah man? 676 00:28:54,880 --> 00:28:57,000 Speaker 3: So like so yeah, so what's the what's the future? 677 00:28:57,040 --> 00:28:58,040 Speaker 3: Like where does all this go? 678 00:28:59,160 --> 00:29:02,720 Speaker 1: Years ago, I I've seen Virgil Eyeblow do the High 679 00:29:02,800 --> 00:29:06,760 Speaker 1: Museum I see him, you know, I always drive by 680 00:29:06,760 --> 00:29:09,040 Speaker 1: the High Museum. I always visited there, and then I 681 00:29:09,080 --> 00:29:13,320 Speaker 1: always see, you know, the big photo there on the 682 00:29:13,400 --> 00:29:16,320 Speaker 1: High Museum. And for years I've seen people that didn't 683 00:29:16,320 --> 00:29:21,680 Speaker 1: look like us until Virgil Eyeblows exhibit. Then years later 684 00:29:21,720 --> 00:29:24,600 Speaker 1: I get a DM from Swiss Beats. He invited me 685 00:29:24,720 --> 00:29:28,000 Speaker 1: to his exhibit with Alicia Keys for her birthday as well, 686 00:29:28,040 --> 00:29:31,200 Speaker 1: and they displayed their exhibit. And then I've seen people 687 00:29:31,200 --> 00:29:34,520 Speaker 1: that look like us are earned by us, owned by us, 688 00:29:34,680 --> 00:29:38,200 Speaker 1: created by us, supported by us. I seen who kill 689 00:29:38,280 --> 00:29:40,800 Speaker 1: him to everybody, little baby pulled up everybody. 690 00:29:40,800 --> 00:29:43,560 Speaker 2: So that is one of my goals too, is. 691 00:29:43,520 --> 00:29:46,040 Speaker 1: To be able to bring my collection on display at 692 00:29:46,040 --> 00:29:49,400 Speaker 1: the High Museum, then eventually do my own museum, you know. 693 00:29:49,440 --> 00:29:52,120 Speaker 1: Of course, like killing Mike always says a new face 694 00:29:52,200 --> 00:29:54,920 Speaker 1: needs a spot in the city whereas a building, his 695 00:29:55,160 --> 00:29:58,080 Speaker 1: stuff is on display, his daughter's probably working the merch shop, 696 00:29:58,120 --> 00:30:00,360 Speaker 1: he gives tours, and then it closes down. He goes 697 00:30:00,440 --> 00:30:02,239 Speaker 1: up in a little attic and they lived there, their 698 00:30:02,280 --> 00:30:04,880 Speaker 1: little happy life, you know, like the the little man 699 00:30:04,920 --> 00:30:06,760 Speaker 1: at the top of the Fox Theater, right, you know, 700 00:30:06,800 --> 00:30:08,680 Speaker 1: And that's kind of the goal is just where I 701 00:30:08,760 --> 00:30:12,520 Speaker 1: just let the legacy of the collection, you know, do 702 00:30:12,640 --> 00:30:15,040 Speaker 1: his thing. You know, I don't never want to sell it, 703 00:30:15,240 --> 00:30:17,520 Speaker 1: you know, but I want to definitely earn, you know, 704 00:30:17,640 --> 00:30:21,880 Speaker 1: revenue from it. So that's definitely the goal. And coffee 705 00:30:21,880 --> 00:30:26,520 Speaker 1: table books, documentaries. I seen the Kanye West documentary Ye's 706 00:30:26,600 --> 00:30:30,720 Speaker 1: it genius. I seen that gentleman Cootie follow only Kanye 707 00:30:30,760 --> 00:30:34,280 Speaker 1: West and what they say estimated twenty four million. Netflix 708 00:30:34,360 --> 00:30:37,520 Speaker 1: may pay for that, But like that story and him 709 00:30:37,520 --> 00:30:41,240 Speaker 1: following Kanye, I can tell that story like thirty times, Yeah, 710 00:30:41,400 --> 00:30:43,840 Speaker 1: from a Carlos to a big crit to a t 711 00:30:44,040 --> 00:30:47,360 Speaker 1: I to anybody in Atlanta, like I probably got you 712 00:30:47,400 --> 00:30:49,640 Speaker 1: in my phone from the beginning of your career to 713 00:30:50,080 --> 00:30:53,200 Speaker 1: current day like little Scrappy like we joke like I've 714 00:30:53,200 --> 00:30:55,880 Speaker 1: seen his kid to like he's a parent of you know, 715 00:30:56,280 --> 00:30:58,560 Speaker 1: like and we still have this relationship front Like I 716 00:30:58,560 --> 00:31:00,440 Speaker 1: can tell this story like most of these things were 717 00:31:00,480 --> 00:31:03,360 Speaker 1: signed when they were not like yesterday, this stuff was 718 00:31:03,360 --> 00:31:05,840 Speaker 1: signed when this stuff drop at the album release, like 719 00:31:05,920 --> 00:31:09,440 Speaker 1: at Tower Records. So you know, that's the relationship about it. 720 00:31:09,480 --> 00:31:12,360 Speaker 1: But I want to do documentaries and series and just 721 00:31:12,400 --> 00:31:13,200 Speaker 1: following the journey. 722 00:31:13,320 --> 00:31:14,480 Speaker 2: So many people talk about that. 723 00:31:14,560 --> 00:31:17,440 Speaker 1: You was talking about, you know, being Netflix, But anybody 724 00:31:17,480 --> 00:31:20,240 Speaker 1: want to come holler and shoot the documentary, I'm open 725 00:31:20,280 --> 00:31:21,880 Speaker 1: to it, But what is a. 726 00:31:21,840 --> 00:31:22,680 Speaker 2: Benefit to us? 727 00:31:22,720 --> 00:31:25,720 Speaker 1: Because so many people be in my dmms and they 728 00:31:25,720 --> 00:31:28,760 Speaker 1: want to build, but I'm like you using my bricks, 729 00:31:28,760 --> 00:31:30,600 Speaker 1: Like where do I gain? You know, It's like I 730 00:31:30,600 --> 00:31:33,280 Speaker 1: don't see where you're doing anything for me. And that's 731 00:31:33,320 --> 00:31:36,080 Speaker 1: where the you know, the discernment comes in, like how 732 00:31:36,360 --> 00:31:37,480 Speaker 1: are we helping each other? 733 00:31:37,600 --> 00:31:38,800 Speaker 2: Are you going to bring the cameras? 734 00:31:38,800 --> 00:31:40,800 Speaker 1: Are you going to bring the crew or the investment, 735 00:31:40,920 --> 00:31:44,520 Speaker 1: because I really don't need this is what I do. 736 00:31:44,560 --> 00:31:46,400 Speaker 1: Like Transli said, to do what I do, you need 737 00:31:46,440 --> 00:31:49,560 Speaker 1: to start it ten years ago. So it's like nobody 738 00:31:49,560 --> 00:31:51,720 Speaker 1: else can do this, so I know my value. I 739 00:31:51,760 --> 00:31:55,320 Speaker 1: get the calls just yesterday a Nelly and Ashanti documentary 740 00:31:55,360 --> 00:31:57,520 Speaker 1: on Peacock and I was at one music fet getting 741 00:31:57,520 --> 00:32:00,680 Speaker 1: Nelly to sign, So they need my authorization because I 742 00:32:00,760 --> 00:32:01,880 Speaker 1: made I made the cut. 743 00:32:02,000 --> 00:32:02,960 Speaker 2: Yeah you know what I'm saying. 744 00:32:03,040 --> 00:32:05,400 Speaker 1: So that's that's really the part of out in the 745 00:32:05,440 --> 00:32:07,200 Speaker 1: business of it. And I just got something like from 746 00:32:07,240 --> 00:32:10,400 Speaker 1: animated series. But it's just like finding the right person 747 00:32:10,440 --> 00:32:12,640 Speaker 1: that believes in the dream and taking it to. 748 00:32:12,560 --> 00:32:16,960 Speaker 4: The top man, new face, Man, I love it. I 749 00:32:17,000 --> 00:32:22,360 Speaker 4: want to say again, we appreciate what you do every time. Again, 750 00:32:22,440 --> 00:32:23,920 Speaker 4: like I said, when you showed up at the even 751 00:32:23,920 --> 00:32:25,680 Speaker 4: when you showed up at the at the butter launch, man, 752 00:32:25,720 --> 00:32:27,880 Speaker 4: like we didn't really have like a deep relationship, right, 753 00:32:27,920 --> 00:32:30,120 Speaker 4: but it was just a space that you decided to 754 00:32:30,120 --> 00:32:33,160 Speaker 4: be at, which you appreciate. We build a relationship over 755 00:32:33,200 --> 00:32:36,080 Speaker 4: the years, You've we've popped up in many many, many 756 00:32:36,080 --> 00:32:40,280 Speaker 4: many minutes plan you know, and you. 757 00:32:40,720 --> 00:32:43,120 Speaker 1: Text me event like that's that's the type of stuff 758 00:32:43,160 --> 00:32:46,000 Speaker 1: that I talk about. That's rare, Like even you mentioned 759 00:32:46,000 --> 00:32:48,280 Speaker 1: it in rooms but even you just a random this 760 00:32:48,360 --> 00:32:50,600 Speaker 1: event is going on like that because I remember a 761 00:32:50,640 --> 00:32:52,680 Speaker 1: time where I didn't get invited to anything. 762 00:32:52,760 --> 00:32:54,560 Speaker 2: I just show I just showed up naturally. 763 00:32:54,600 --> 00:32:56,760 Speaker 1: But now to get invited, it's like no, I want 764 00:32:56,760 --> 00:32:58,720 Speaker 1: to show up and I want to tell people about it, 765 00:32:58,720 --> 00:33:00,720 Speaker 1: and I want to engagement like dang, I want people 766 00:33:00,720 --> 00:33:02,800 Speaker 1: in the coming, like man, I should have went. 767 00:33:02,760 --> 00:33:06,160 Speaker 2: Yeah it was on his page. Yeah you should have. 768 00:33:06,200 --> 00:33:08,280 Speaker 1: But look what happened when I went. You know, you 769 00:33:08,360 --> 00:33:10,640 Speaker 1: might not get the same experiences as me, but yo, 770 00:33:10,680 --> 00:33:11,520 Speaker 1: I showed up. 771 00:33:11,400 --> 00:33:12,120 Speaker 2: And look what happened. 772 00:33:12,160 --> 00:33:13,840 Speaker 1: And I wanted to tell people that's really what new 773 00:33:13,880 --> 00:33:16,680 Speaker 1: face was there is about being you know, I posted 774 00:33:16,760 --> 00:33:18,560 Speaker 1: share about it, but it's really about being there in 775 00:33:18,600 --> 00:33:22,080 Speaker 1: the moment. Because you take the Instagram off, I'm still me, 776 00:33:22,440 --> 00:33:24,400 Speaker 1: you know, still, I still have these relationship with these 777 00:33:24,400 --> 00:33:27,080 Speaker 1: people in real life, and that's really the importance of 778 00:33:27,160 --> 00:33:29,360 Speaker 1: new faces there. So when people be in the comments 779 00:33:29,360 --> 00:33:31,680 Speaker 1: saying I was there too, Yes, that's what I want 780 00:33:31,720 --> 00:33:33,240 Speaker 1: to hear, like did you have fun? 781 00:33:33,360 --> 00:33:34,080 Speaker 2: Was it great? You know? 782 00:33:34,720 --> 00:33:37,240 Speaker 3: Yeah, I remember. I remember when you Instagram got cut 783 00:33:37,280 --> 00:33:38,120 Speaker 3: off a couple months ago. 784 00:33:38,160 --> 00:33:42,719 Speaker 4: May you the whole every rapper, every person in the 785 00:33:42,760 --> 00:33:45,440 Speaker 4: world was like, na, no hold on. 786 00:33:45,520 --> 00:33:47,920 Speaker 3: Somebody called Mark Zuckerbird, we get this. 787 00:33:48,000 --> 00:33:50,360 Speaker 1: Somebody said we got to fix this. And again it's 788 00:33:50,360 --> 00:33:52,560 Speaker 1: the community, and it's like, it's like, that's why I 789 00:33:52,600 --> 00:33:55,440 Speaker 1: do it, because it was times where people say, man, 790 00:33:55,640 --> 00:33:57,560 Speaker 1: I think you post too much, Maybe you should do 791 00:33:57,640 --> 00:34:01,160 Speaker 1: weekly posting. And I thought about it and I questioned myself, 792 00:34:01,200 --> 00:34:04,640 Speaker 1: like and I even tried it, but I'm like and then, honestly, man, 793 00:34:04,680 --> 00:34:07,800 Speaker 1: I just seen people that like shout out to r 794 00:34:07,840 --> 00:34:10,480 Speaker 1: Ip Clay and I just seen people that nar hosting 795 00:34:10,520 --> 00:34:14,080 Speaker 1: people that believed in me and love my post. I 796 00:34:14,080 --> 00:34:17,120 Speaker 1: was like, man, no, they love me, and that's what 797 00:34:17,239 --> 00:34:19,160 Speaker 1: got me in these rooms because of my posts. So 798 00:34:19,280 --> 00:34:22,200 Speaker 1: I'm just that's just me, like I'm not stopping and 799 00:34:22,239 --> 00:34:24,319 Speaker 1: that's what pays my bills. Unless you want to like 800 00:34:25,120 --> 00:34:28,399 Speaker 1: help with this and my daughter's ten dollars cash after 801 00:34:28,520 --> 00:34:30,520 Speaker 1: me to death and daddy that, unless you want to 802 00:34:30,520 --> 00:34:33,160 Speaker 1: help with that, then I'm just posting away until I 803 00:34:33,200 --> 00:34:36,120 Speaker 1: hit one hundred thousand, No for sure, And I want 804 00:34:36,120 --> 00:34:37,920 Speaker 1: to thank you for that too, man and your support 805 00:34:37,960 --> 00:34:40,279 Speaker 1: over the years. And again that time capsule for my 806 00:34:40,320 --> 00:34:42,200 Speaker 1: mother to be in there with the mayor, and the 807 00:34:42,239 --> 00:34:44,960 Speaker 1: mayor say, well, his new face, but it's mama, call 808 00:34:45,000 --> 00:34:46,359 Speaker 1: him Larry, but I'm gonna call him Larry. 809 00:34:46,440 --> 00:34:48,439 Speaker 2: So like, just for that moment where you. 810 00:34:48,360 --> 00:34:50,960 Speaker 1: Didn't have to mention my name in that room, it's 811 00:34:51,000 --> 00:34:54,040 Speaker 1: priceless because I have that memory and that that just 812 00:34:54,080 --> 00:34:54,920 Speaker 1: stands out a lot. 813 00:34:55,000 --> 00:34:57,600 Speaker 2: But that wasn't the only time. And to again dot 814 00:34:57,719 --> 00:34:58,160 Speaker 2: net to. 815 00:34:58,120 --> 00:35:00,840 Speaker 1: Be a part of these people that I really love 816 00:35:00,880 --> 00:35:03,200 Speaker 1: and this city and it's multiple people like that, you 817 00:35:03,239 --> 00:35:04,920 Speaker 1: know what I'm saying. So and I'm just telling people 818 00:35:04,920 --> 00:35:07,680 Speaker 1: that's priceless to mention somebody's name in the room that 819 00:35:07,719 --> 00:35:10,360 Speaker 1: they're not in. Killer Mike mentioned my name on Jimmy Fallon. 820 00:35:10,440 --> 00:35:13,000 Speaker 1: I was not in New York. Yeah, he did not 821 00:35:13,120 --> 00:35:15,080 Speaker 1: have to say that. But when Jimmy Fallon said why 822 00:35:15,080 --> 00:35:17,279 Speaker 1: did you drop a cassette tape, he said, there's a 823 00:35:17,400 --> 00:35:19,040 Speaker 1: collector in the Latin named new Face. 824 00:35:20,400 --> 00:35:20,719 Speaker 2: I don't. 825 00:35:21,280 --> 00:35:25,799 Speaker 1: I don't know how much like name dropping costs. And 826 00:35:25,880 --> 00:35:27,799 Speaker 1: I work at the swag shop, so I don't, you know, 827 00:35:27,840 --> 00:35:29,280 Speaker 1: but I don't know how much that costs. 828 00:35:29,280 --> 00:35:30,440 Speaker 2: But I cannot afford it. 829 00:35:30,480 --> 00:35:32,680 Speaker 1: So again, to Mike and to people like you and 830 00:35:32,800 --> 00:35:35,879 Speaker 1: Tip Clay Evans started that because they said, how can 831 00:35:35,920 --> 00:35:39,080 Speaker 1: we help me? And I said, access to these events. 832 00:35:39,520 --> 00:35:41,320 Speaker 1: I probably could have asked I should have asked for money, 833 00:35:41,320 --> 00:35:42,360 Speaker 1: but I said, just access. 834 00:35:42,719 --> 00:35:43,560 Speaker 2: Just get me in the room. 835 00:35:43,600 --> 00:35:46,080 Speaker 1: I'll do the rest. And so again, thank you for 836 00:35:46,160 --> 00:35:48,120 Speaker 1: this platform. And I wish you know. I don't know 837 00:35:48,120 --> 00:35:50,720 Speaker 1: what episode I'm on, but I wish you one hundredth episode. 838 00:35:50,719 --> 00:35:52,839 Speaker 1: I'd be there for the celebration. I was there at 839 00:35:52,840 --> 00:35:54,840 Speaker 1: your live episode. You know what I'm saying. So to 840 00:35:54,880 --> 00:35:57,080 Speaker 1: see the evolution man I wish you the best man, 841 00:35:57,120 --> 00:35:58,600 Speaker 1: and happy early birthday. 842 00:35:58,719 --> 00:35:59,080 Speaker 2: Oh man. 843 00:35:59,080 --> 00:36:01,440 Speaker 4: I appreciate you, Man, will look new Face Man. Again, 844 00:36:01,960 --> 00:36:05,720 Speaker 4: Like I said, you are the official historian for the culture. 845 00:36:06,800 --> 00:36:09,680 Speaker 4: We appreciate the work that you do. I appreciate you 846 00:36:09,719 --> 00:36:12,279 Speaker 4: pulling up. I appreciate all the support that you've just 847 00:36:12,440 --> 00:36:16,359 Speaker 4: naturally and organically showed Butter over the years, and as 848 00:36:16,400 --> 00:36:18,520 Speaker 4: well as all the different artists that you know. Again, Man, 849 00:36:18,560 --> 00:36:22,600 Speaker 4: you've created a lane for yourself by doing something that 850 00:36:22,640 --> 00:36:24,400 Speaker 4: you care about, and I hope that people look at 851 00:36:24,400 --> 00:36:26,960 Speaker 4: that and understand that that is a model for what 852 00:36:27,000 --> 00:36:28,680 Speaker 4: they can also do. I ain't saying they trying to 853 00:36:28,960 --> 00:36:30,400 Speaker 4: be like you, you know what I mean, but just 854 00:36:30,400 --> 00:36:32,839 Speaker 4: the fact that, again, like you said, I'm gonna do this, 855 00:36:32,920 --> 00:36:36,760 Speaker 4: I'm passionate about it, and by doing it naturally, people 856 00:36:36,800 --> 00:36:39,200 Speaker 4: respect it. People look for you the rooms, they say 857 00:36:39,320 --> 00:36:43,719 Speaker 4: you're not around like that speaks volgumes. Man, So congratulations before. 858 00:36:43,440 --> 00:36:44,120 Speaker 3: We get out of here. 859 00:36:44,520 --> 00:36:46,320 Speaker 4: I mean, of course they know out, but just for 860 00:36:46,360 --> 00:36:49,080 Speaker 4: the folks that might not know, how can they find 861 00:36:49,160 --> 00:36:49,520 Speaker 4: new Face? 862 00:36:49,600 --> 00:36:50,000 Speaker 2: Hey man? 863 00:36:50,000 --> 00:36:52,360 Speaker 1: You can start with the hashtag. You see the sticker 864 00:36:52,600 --> 00:36:55,279 Speaker 1: hashtag new Face was there, but it's at new face 865 00:36:55,360 --> 00:36:58,239 Speaker 1: on all platforms, even go my MySpace. That up, man, 866 00:36:58,280 --> 00:37:00,640 Speaker 1: I put you on my top eight if need be man, 867 00:37:00,880 --> 00:37:02,560 Speaker 1: you know, man, And I'm. 868 00:37:02,400 --> 00:37:04,360 Speaker 2: Gonna be the first person because I'm a fan. 869 00:37:04,719 --> 00:37:07,200 Speaker 1: I want to be on only fans and show fans stuff, 870 00:37:07,239 --> 00:37:08,799 Speaker 1: not to freaking shit, but I want to be the 871 00:37:08,880 --> 00:37:10,640 Speaker 1: only one on there because I am a fan. 872 00:37:10,880 --> 00:37:11,839 Speaker 2: I'm the only fan. 873 00:37:12,320 --> 00:37:15,240 Speaker 1: But you know at new face on all social media platforms. 874 00:37:15,280 --> 00:37:17,279 Speaker 1: And to your point, man, I created a lane and 875 00:37:17,280 --> 00:37:19,120 Speaker 1: I always say this. I know my lane because I'm 876 00:37:19,120 --> 00:37:21,440 Speaker 1: the only one in it. But even if I have clones, 877 00:37:21,719 --> 00:37:24,120 Speaker 1: it's better for the culture. We need more a means 878 00:37:24,520 --> 00:37:28,200 Speaker 1: because who's I go to shows and it's everybody's on 879 00:37:28,280 --> 00:37:28,760 Speaker 1: the stage. 880 00:37:29,400 --> 00:37:31,600 Speaker 2: If everybody on the stage, who I'll turn around. 881 00:37:31,640 --> 00:37:33,960 Speaker 1: I'll be scared to even show the crowd because everybody's 882 00:37:33,960 --> 00:37:34,400 Speaker 1: on the stage. 883 00:37:34,400 --> 00:37:36,919 Speaker 2: Who's in there clapping for you? If everybody's a star? 884 00:37:37,480 --> 00:37:40,080 Speaker 1: So that to your point, man, thank you, But new 885 00:37:40,120 --> 00:37:43,240 Speaker 1: face on everything, And if I had a goal, Kendrick 886 00:37:43,320 --> 00:37:47,480 Speaker 1: Lamar is coming to Atlanta. I need this autograph. Shout 887 00:37:47,520 --> 00:37:50,000 Speaker 1: out to PG Lane, Shout out to TDE when it 888 00:37:50,040 --> 00:37:52,040 Speaker 1: comes to Atlanta. Hopefully, if I come back we get 889 00:37:52,040 --> 00:37:54,800 Speaker 1: an update. This to be signed for my West Coast people. 890 00:37:54,920 --> 00:37:58,880 Speaker 1: Nipsey already signed this. Kendrick k Dot congrats on super Bowl. 891 00:37:58,920 --> 00:38:00,560 Speaker 1: But if I could get this saying. 892 00:38:02,520 --> 00:38:05,120 Speaker 4: Hey man, it's it's already I can see it happening 893 00:38:05,160 --> 00:38:06,640 Speaker 4: right now. I'm gonna be at that show too, so 894 00:38:06,680 --> 00:38:10,160 Speaker 4: I already know. I already know something or gantic's gonna happen. 895 00:38:10,200 --> 00:38:13,359 Speaker 4: Man again, new face, congratulations, Bro, appreciate you pulling up. 896 00:38:13,560 --> 00:38:16,600 Speaker 3: Thank you, appreciate the support. And uh, that's the pod 897 00:38:16,640 --> 00:38:17,000 Speaker 3: we out. 898 00:38:17,080 --> 00:38:21,080 Speaker 2: I want to dedicate this to Mike Out. 899 00:38:25,040 --> 00:38:26,919 Speaker 4: You've been listening to button Nomics and I'm your hosts 900 00:38:26,920 --> 00:38:30,160 Speaker 4: Brandon Butler. Got comments, feedback? Want to be on the show. 901 00:38:30,320 --> 00:38:33,480 Speaker 4: Send us an email today at Hello at butternomics dot com. 902 00:38:33,680 --> 00:38:36,719 Speaker 4: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by 903 00:38:36,800 --> 00:38:39,560 Speaker 4: Ksey Pegram, with marketing support Fromqueen and Nikki. 904 00:38:39,920 --> 00:38:41,360 Speaker 3: Music provided by mister Hanky. 905 00:38:41,719 --> 00:38:44,000 Speaker 4: If you haven't already, hit that subscribe button and never 906 00:38:44,040 --> 00:38:46,120 Speaker 4: miss an episode, and be sure to follow us on 907 00:38:46,160 --> 00:38:49,399 Speaker 4: all our social platforms at butter dot at l. Listen 908 00:38:49,440 --> 00:38:52,239 Speaker 4: to button Nomics on the iHeartRadio app, Apple podcasts or 909 00:38:52,239 --> 00:38:53,799 Speaker 4: wherever you get your podcasts,