WEBVTT - Unlock AI's Full Potential: How To Guide to Master Business Success Using Artificial Intelligence

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<v Speaker 1>National Association Member FDIC Erness What's Up? You ever walk

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<v Speaker 2>This is my game on how I personally interact with

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<v Speaker 2>like a chat GBT or like a Gemini or like

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<v Speaker 2>a claud Now I'm coming from this angle of like

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<v Speaker 2>somebody who knows how these systems work on a technical level.

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<v Speaker 2>So I created a framework for how to write your

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<v Speaker 2>prompts to be able to get the most out of

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<v Speaker 2>the AI interaction, but in a way where it's not

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<v Speaker 2>just spitting out an answer at to but where it's

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<v Speaker 2>taking your genius and your thoughts and helping you structure

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<v Speaker 2>them and also teaching you along the way, So think

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<v Speaker 2>about it like this, if I could talk to let's

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<v Speaker 2>say I have a business plan idea, right, the way Chat,

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<v Speaker 2>GPT is by default, or any of these large language

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<v Speaker 2>models is by default is they've got all these data.

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<v Speaker 3>From all over the Internet.

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<v Speaker 2>And so when you ask it, hey, I want to

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<v Speaker 2>create like an app for babysitters that connects parents with

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<v Speaker 2>like background checked babysitters on demand.

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<v Speaker 3>Right, come write my business plan.

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<v Speaker 2>It's gonna grab from the randomness of all of that

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<v Speaker 2>to give you an answer. Now, why would I want

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<v Speaker 2>to talk to some random person who I don't know

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<v Speaker 2>the experience and a background that they have, Versus I

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<v Speaker 2>could turn it into like a business professor at Harvard

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<v Speaker 2>that has like extensive experience creating these types of services,

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<v Speaker 2>like maybe you were the dude who scaled like DoorDash

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<v Speaker 2>to its first billion dollars, right, and then engage with

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<v Speaker 2>it in a way where it starts to ask me

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<v Speaker 2>questions about my idea and then starts to give me

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<v Speaker 2>an answer based on my idea, not just based on

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<v Speaker 2>whatever it grabbed out of all those terabytes and terabytes

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<v Speaker 2>of data, you feel me, And so that framework I

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<v Speaker 2>call chat in the hat, right, and I know it's

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<v Speaker 2>a little funny framework, but it's really to help you

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<v Speaker 2>learn how to think like an AI, so you can

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<v Speaker 2>talk to the AI in a way to amplifize your genius.

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<v Speaker 2>So what does chat and the hat stand for. It's

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<v Speaker 2>a three part framework when you're riding your.

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<v Speaker 4>And this is extremely important ladies and gentlemen. If you

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<v Speaker 4>didn't pay attention to anything else, which shame on you

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<v Speaker 4>if you did that, pay attention to this part because

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<v Speaker 4>this is extremely point. How to actually talk to AI

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<v Speaker 4>to get the proper response. That's that's vitally important because

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<v Speaker 4>you could speak to somebody and it's like a human being,

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<v Speaker 4>right like I could speak to somebody. You have to

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<v Speaker 4>be educated enough to ask the question. So how I'm

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<v Speaker 4>asking the question is going to determine the answer that

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<v Speaker 4>I'm getting. That's not talked about enough. So what she's

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<v Speaker 4>about to talk about is actually vitally important.

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<v Speaker 2>Especially because when you're talking to a large language model

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<v Speaker 2>like I mentioned before, it doesn't actually understand what you're saying,

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<v Speaker 2>so it's not going to.

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<v Speaker 3>Get the gist of it right.

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<v Speaker 2>You have to give it the specific instructions that you

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<v Speaker 2>wanted to execute. And the more specific and the more

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<v Speaker 2>clear you give it, the more it'll answer in the

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<v Speaker 2>way that you need it to. But again, it's just

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<v Speaker 2>taking whatever prompt you give it and calculating based on that.

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<v Speaker 2>So if you say, write me a business plan about

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<v Speaker 2>an app for you know, connecting background check babysitters with parents,

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<v Speaker 2>it's going to write something. But if I give it

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<v Speaker 2>first the history right, and then I give it an

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<v Speaker 2>attitude how I want it to complete that task, and

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<v Speaker 2>then I give it a specific instructions on how to

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<v Speaker 2>complete that task, the conversation is going to be completely different.

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<v Speaker 2>So I'm gonna do real quikest breakdown each component of this,

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<v Speaker 2>and in real time live on the chat we're gonna

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<v Speaker 2>make up an idea together, and I'm gonna show you,

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<v Speaker 2>guys the difference between using just a regular prompt versus

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<v Speaker 2>the chat and the hat framework.

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<v Speaker 3>You feel me. So, first, what is history? History is?

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<v Speaker 2>You want to tell it the relevant skills and experience

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<v Speaker 2>that it needs to have to be able to help

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<v Speaker 2>you accomplish that task.

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<v Speaker 3>So if I have an.

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<v Speaker 2>Idea for a app me just talking to chat GPT,

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<v Speaker 2>I don't know who it could be pulling from versus

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<v Speaker 2>giving it like Yo, you're an award winning person in

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<v Speaker 2>this field who has this specific experience in twenty years

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<v Speaker 2>of that experience, Right, you want to give it some

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<v Speaker 2>type of history that it can refer to to pull

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<v Speaker 2>in that knowledge from all of those terabytes of data

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<v Speaker 2>to specifically be using the knowledge.

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<v Speaker 3>That you need to complete your task.

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<v Speaker 2>So, if it's a like a social media thing, right,

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<v Speaker 2>you don't just want to go ask CHADGBT about how

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<v Speaker 2>to make a viral social campaign.

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<v Speaker 3>You want Chad.

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<v Speaker 2>GBT to like be an expert at generating viral campaigns,

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<v Speaker 2>like you made a company similar to mine, have fifty

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<v Speaker 2>million views on TikTok with your funny short videos.

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<v Speaker 3>Right.

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<v Speaker 2>Then it kind of puts itself in that framing and

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<v Speaker 2>starts to think from that lens. Then you want to

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<v Speaker 2>give it an attitude, which is like what is the

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<v Speaker 2>mentality or the vibe that it has while doing the task?

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<v Speaker 3>Is it helpful? Is it you know, playing Devil's advocate?

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<v Speaker 3>Is it you know?

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<v Speaker 2>Does it like to ask you questions and teach you

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<v Speaker 2>how to do it instead of just giving you an answer? Right,

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<v Speaker 2>So you want to give it like the attitude like

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<v Speaker 2>how and what the vibe is that it uses when

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<v Speaker 2>it's thinking about how to do your task. Then you

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<v Speaker 2>want to give it the actual task, which is you

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<v Speaker 2>need to specifically tell it what it should do and

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<v Speaker 2>how it should do it. So it's deep dive into

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<v Speaker 2>each one of these a little bit more so first

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<v Speaker 2>with the hit again, you want to give it that

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<v Speaker 2>relevant knowledge, experience, and accomplishments that a person would need

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<v Speaker 2>to actually be useful to you in.

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<v Speaker 3>Completing that task.

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<v Speaker 2>So you say something like you are a you know,

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<v Speaker 2>award winning business plan developer, right, Like you're a professor

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<v Speaker 2>at Harvard, Wharton and Stanford in creating startup business plans.

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<v Speaker 2>Now CHAGBT does know what these kinds of institutions are,

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<v Speaker 2>and it's not gonna know that, Like you can't be

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<v Speaker 2>the chair of business at Harvard, Stanford and at like

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<v Speaker 2>Wharton and you see Berkeley all at once.

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<v Speaker 3>Like it's not.

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<v Speaker 2>Gonna know that, but it is going to understand what

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<v Speaker 2>it means to be like the chair of business at

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<v Speaker 2>Stanford or the chair of the business school at Harvard, right,

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<v Speaker 2>because it has enough data to understand what those specific

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<v Speaker 2>things are. And then you might want to give us

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<v Speaker 2>some experience like you have you know, you have forty

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<v Speaker 2>years of experience helping startups create business plans. Well, you

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<v Speaker 2>know you have, you know you were the person who

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<v Speaker 2>created the original business plan for DoorDash. Because if I'm

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<v Speaker 2>thinking about sitter as an app, right like this, you know,

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<v Speaker 2>babysitting connecting app.

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<v Speaker 3>What's a similar type.

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<v Speaker 2>Of service like a door dash or a task rabbit, right,

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<v Speaker 2>Like you wrote the financial models for task Rabbit that

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<v Speaker 2>help them be successful, right, and like you're an expert

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<v Speaker 2>in creating business plans that like help start up scale

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<v Speaker 2>and get investment money.

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<v Speaker 3>Because that's my goal.

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<v Speaker 2>So even just there me giving it those specifics about

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<v Speaker 2>its history will completely change the way that I'm going

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<v Speaker 2>to engage with this chat boy and the types of

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<v Speaker 2>answers it's gonna give me, and the type of knowledge

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<v Speaker 2>is gonna.

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<v Speaker 3>Pull out to answer that.

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<v Speaker 2>Right.

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<v Speaker 3>So you could also say, like you're.

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<v Speaker 2>An award winning or world renowned expert in this. You

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<v Speaker 2>have number of years experience developing business plans at these

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<v Speaker 2>companies you have built or you built this company, or

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<v Speaker 2>you scaled this thing, or you you know, created this

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<v Speaker 2>product or this service. So if I flip it and

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<v Speaker 2>I move to social media, like you are the leading

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<v Speaker 2>expert and creating viral TikTok vid. You have twenty years

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<v Speaker 2>of experience creating and leading viral campaigns on short form

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<v Speaker 2>video campaigns on TikTok at like door dash, at uber

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<v Speaker 2>and at lyft. Right, you literally grew ubers TikTok following

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<v Speaker 2>from one thousand followers to over ten million, and you've

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<v Speaker 2>won several little awards along the way. Right, So you

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<v Speaker 2>just start to think about the persona if you could

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<v Speaker 2>create the perfect person that you would talk to about this,

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<v Speaker 2>even if some of the details are a little bit

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<v Speaker 2>of BS, that's fine, but you wanted to create that

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<v Speaker 2>perfect person that you want to talk to in person

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<v Speaker 2>who's going to help you with that task.

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<v Speaker 3>So that's the history.

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<v Speaker 2>And then the attitude again is that energy, is that

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<v Speaker 2>mentality and that vibe that you want the AI to

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<v Speaker 2>take with you while it's responding to you. And that

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<v Speaker 2>has two components. The first is the style. Is it helpful?

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<v Speaker 2>Is it curious? Is it critical? Is it more like evaluative?

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<v Speaker 2>Is it pensive? Is it playing Devil's advocate? Is it challenging?

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<v Speaker 2>Is it excited? Is it you know, like if you

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<v Speaker 2>wanted to turn it into like a venture capitalist to like,

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<v Speaker 2>you know.

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<v Speaker 3>Review your idea.

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<v Speaker 2>Is it like a skeptic, right, you want to give

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<v Speaker 2>it like a style of how it's supposed to be

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<v Speaker 2>thinking about the answer it gives you back, and then

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<v Speaker 2>you give it a tone, so like, is it going

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<v Speaker 2>to respond in professional language?

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<v Speaker 3>Is it going to be academic? Is it going to

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<v Speaker 3>be formal? Informal casual? Humor? Is friendly? Persuasive?

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<v Speaker 2>Is it going to be urban? Is it going to

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<v Speaker 2>be targeted at gen Z or gen alpha? Right, So

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<v Speaker 2>when you're giving it that attitude, you've already given it

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<v Speaker 2>the history, so now it knows what knowledge it's pulling from.

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<v Speaker 2>Now you're just telling it when you give me answers,

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<v Speaker 2>this is how I want the vibe between us to be. Right.

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<v Speaker 2>So an example of that would be, like, you are

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<v Speaker 2>extremely helpful. You love sharing your knowledge to help people

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<v Speaker 2>create business plans. You have a deep passion for listening

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<v Speaker 2>to people's ideas and guiding them step by step to

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<v Speaker 2>create business plans. And then you could add in some

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<v Speaker 2>more stuff like you prefer to help people learn how

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<v Speaker 2>to help themselves. So instead of giving the right answer,

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<v Speaker 2>you give them questions to help them think and come

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<v Speaker 2>to the right answer for themselves. So the attitude section

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<v Speaker 2>is typically a little bit shorter, but again it's just

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<v Speaker 2>telling it all, right, this is who you are, this

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<v Speaker 2>is how you're gonna step to me. And the last part,

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<v Speaker 2>which is one of the most important, is the actual task.

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<v Speaker 3>Right.

0:11:16.760 --> 0:11:19.880
<v Speaker 2>So the task is the specific details on what you

0:11:19.960 --> 0:11:22.240
<v Speaker 2>want the AI to do and how you want it

0:11:22.320 --> 0:11:25.920
<v Speaker 2>to do it. Now, oftentimes we only focus on the method, right,

0:11:26.000 --> 0:11:27.680
<v Speaker 2>So we'll be like, Yo, I want you to ask

0:11:27.720 --> 0:11:29.400
<v Speaker 2>me a question and then provide an answer.

0:11:29.600 --> 0:11:30.960
<v Speaker 3>I want you to explain yourself.

0:11:31.080 --> 0:11:33.240
<v Speaker 2>I want you to give me positive and negative feedback

0:11:33.280 --> 0:11:36.720
<v Speaker 2>on this idea, but we don't necessarily get specific enough

0:11:36.760 --> 0:11:39.240
<v Speaker 2>to tell it the format that we want that in. Right,

0:11:39.600 --> 0:11:42.000
<v Speaker 2>So if you just tell chat GPT to ask me

0:11:42.120 --> 0:11:45.439
<v Speaker 2>questions about my idea, it's gonna spit out like twenty

0:11:45.520 --> 0:11:48.640
<v Speaker 2>questions for you, right, and then it's gonna expect you

0:11:48.679 --> 0:11:50.880
<v Speaker 2>to answer all of those. So that's very different than

0:11:50.920 --> 0:11:54.720
<v Speaker 2>saying ask me one to two brief questions at a time,

0:11:55.240 --> 0:11:58.320
<v Speaker 2>wait for my response, and keep doing that until you

0:11:58.360 --> 0:11:59.800
<v Speaker 2>get enough information to help me.

0:11:59.840 --> 0:12:02.240
<v Speaker 3>Righte my business plan that's.

0:12:02.080 --> 0:12:04.200
<v Speaker 2>Going to have a whole different interaction than if it

0:12:04.240 --> 0:12:06.400
<v Speaker 2>fits out twenty questions and you don't even know how

0:12:06.400 --> 0:12:08.480
<v Speaker 2>to answer them, and then it'll mess up the flow

0:12:08.520 --> 0:12:10.560
<v Speaker 2>of your chat. So you could tell it like, hey,

0:12:10.600 --> 0:12:12.880
<v Speaker 2>I want this in a list, So, hey, I want

0:12:12.920 --> 0:12:16.960
<v Speaker 2>a list of five viral TikTok ideas to promote what

0:12:17.080 --> 0:12:19.239
<v Speaker 2>I'm doing, and I want them to be the strongest.

0:12:19.280 --> 0:12:21.840
<v Speaker 2>I want them to be funny, right, Or hey, I

0:12:21.920 --> 0:12:24.440
<v Speaker 2>want this in a table, so it'll literally output it

0:12:24.480 --> 0:12:27.160
<v Speaker 2>in what looks like an Excel spreadsheet. So I want

0:12:27.160 --> 0:12:29.920
<v Speaker 2>a table of ideas, and the first column should be

0:12:30.200 --> 0:12:32.880
<v Speaker 2>the number of the ideas, so one through five. The

0:12:32.920 --> 0:12:35.760
<v Speaker 2>second column should be a description of the video, the

0:12:35.800 --> 0:12:38.640
<v Speaker 2>third column should be an explanation of why you think

0:12:38.679 --> 0:12:41.800
<v Speaker 2>that video will work, and a fourth column will be

0:12:41.880 --> 0:12:43.840
<v Speaker 2>what you think the cons are of that, and the

0:12:43.880 --> 0:12:46.080
<v Speaker 2>fifth column will be what you think the pros are

0:12:46.120 --> 0:12:49.160
<v Speaker 2>of that. Now answer my question. That's a lot different

0:12:49.160 --> 0:12:51.360
<v Speaker 2>than just spitting out a list of ideas. Now you're

0:12:51.360 --> 0:12:54.240
<v Speaker 2>getting information in a structured way for you to see

0:12:54.600 --> 0:12:56.760
<v Speaker 2>how it thinks and why it thinks, so you can

0:12:56.760 --> 0:12:59.320
<v Speaker 2>tweak it as you go. So an example of the

0:12:59.400 --> 0:13:02.160
<v Speaker 2>task part be like, right now you're a meeting with me,

0:13:02.760 --> 0:13:06.040
<v Speaker 2>I'm trying to create a startup business a business plan

0:13:06.080 --> 0:13:10.280
<v Speaker 2>for my startup that will connect like that will connect

0:13:10.440 --> 0:13:14.640
<v Speaker 2>parents to background check babysitters. First, I'm gonna provide you

0:13:14.720 --> 0:13:18.160
<v Speaker 2>with ideas that I already have about the business plan.

0:13:18.720 --> 0:13:21.640
<v Speaker 2>Then you're gonna ask me one to two brief questions

0:13:21.679 --> 0:13:25.400
<v Speaker 2>at a time about my idea about this app. Uh,

0:13:25.520 --> 0:13:27.240
<v Speaker 2>you know that we want to build until you have

0:13:27.400 --> 0:13:30.800
<v Speaker 2>enough information to help us create a comprehensive business plan

0:13:31.160 --> 0:13:34.199
<v Speaker 2>that will help us get investment from a VC firm.

0:13:34.559 --> 0:13:37.680
<v Speaker 2>Along the way, you're gonna provide positive and negative feedback.

0:13:37.800 --> 0:13:40.520
<v Speaker 3>Right, So that's gonna completely.

0:13:40.160 --> 0:13:42.840
<v Speaker 2>Change versus me saying I want you to write me

0:13:42.920 --> 0:13:47.720
<v Speaker 2>a business plan about an app that connects uh, you know,

0:13:47.840 --> 0:13:53.439
<v Speaker 2>parents to background check babysitters. Having that conversation versus conversation

0:13:53.520 --> 0:13:55.960
<v Speaker 2>that's done in this format, in this chat in the

0:13:56.000 --> 0:13:59.680
<v Speaker 2>hat format is gonna be world's difference. And instead of

0:13:59.760 --> 0:14:03.439
<v Speaker 2>chat GPT feeding you whatever answer it happens to calculate,

0:14:03.720 --> 0:14:06.760
<v Speaker 2>it's now going to be taking in your actual genius,

0:14:06.800 --> 0:14:10.480
<v Speaker 2>your actual ideas, and just helping you expand upon them

0:14:10.520 --> 0:14:13.040
<v Speaker 2>and structure them in a way that lets you do

0:14:13.080 --> 0:14:13.960
<v Speaker 2>stuff faster.