WEBVTT - Tom Brady...The Analyst, Richest Athletes in Sports

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<v Speaker 1>This is Bloomberg Business of Sports. The cold heart truth

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<v Speaker 1>about the Olympic journey is not really been financially incentivize

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<v Speaker 1>in the same way that many of the confession sports

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<v Speaker 1>are business. The basketball involved in NBA glbals are life

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<v Speaker 1>losing arm think for fifty. All of those things will

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<v Speaker 1>make up what that looks like money in sports. It's

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<v Speaker 1>one of the reasons why I enjoy being on Money

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<v Speaker 1>Night Countdown and talk about some of the more interesting

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<v Speaker 1>aspects of business of sports. When you talk in sports,

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<v Speaker 1>discipline is the bridge from being good to ultimately being

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<v Speaker 1>great at whatever it is that you're trying to be

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<v Speaker 1>your accomplished as your profession. Bloomberg Business of Sports from

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<v Speaker 1>Bloomberg Radio. This is the Bloomberg Business of Sports show

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<v Speaker 1>where we explore the big money issues in the world

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<v Speaker 1>of sports. I'm Scarlet Foo and I'm Mike Lynch coming

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<v Speaker 1>up today. We've got a lot to talk about Lynchy

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<v Speaker 1>and this is something that has dominated the headlines, and

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<v Speaker 1>it's all about Tom Brady. He's still an active football player,

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<v Speaker 1>right that that's the latest is one ye left in

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<v Speaker 1>his contract with Tampa Bay. So when he decides to

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<v Speaker 1>retire from football, He's already got his next gig lined up.

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<v Speaker 1>It's going to be a very lucrative deal gig at

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<v Speaker 1>Fox Sports three seventy five million dollar, ten year contract.

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<v Speaker 1>That is the richest deal in sports broadcasting history. And

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<v Speaker 1>by the way, this is all according to the New

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<v Speaker 1>York Post. This will double the deal that Tony Romo

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<v Speaker 1>signed in March for ten years, one hundred eighty million dollars.

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<v Speaker 1>And Troy Aikman has a five year, ninety million dollar

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<v Speaker 1>to do Monday Night Football with Joe Buck. When I

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<v Speaker 1>first saw this story, I said, Okay, maybe Fox is

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<v Speaker 1>acting like, let's grab him now before somebody else does.

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<v Speaker 1>And it reminds me of nineteen seventy nine when Larry

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<v Speaker 1>Bird was a junior in Indiana State and Red hour

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<v Speaker 1>Back of the Celtics drafted him, even though he was

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<v Speaker 1>coming back to play his senior year. He said, I'll

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<v Speaker 1>sacrifice one year without Larry Bird to have him for

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<v Speaker 1>his entire career in the Celtics uniform. And that's the

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<v Speaker 1>move that Fox made. But they're paying a ton of money.

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<v Speaker 1>I mean they're thirty three hundred seventy five million dollars

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<v Speaker 1>over ten years. I know it's pretty incredible. And by

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<v Speaker 1>the way, Fox officially said that what has been reported

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<v Speaker 1>is not an accurate description of the deal. We have

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<v Speaker 1>not released details beyond what was disclosed in their quarterly

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<v Speaker 1>earnings called. But then they also did not bother to

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<v Speaker 1>clarify what was inaccurate about that million ten year contracts,

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<v Speaker 1>so it remains to be seen. Tom Brady also tweeted

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<v Speaker 1>out that he's excited about the deal, but says there's

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<v Speaker 1>a lot of unfinished business on the field with the Buccaneers.

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<v Speaker 1>You think he's going to play his last year of

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<v Speaker 1>the contract and then that's it, or is he going

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<v Speaker 1>to continue to play? You know, if I'm looking at

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<v Speaker 1>from Fox perspective, they would probably say, okay, Tom play

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<v Speaker 1>one year, then come into the broadcast spooth. But if

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<v Speaker 1>Tom has an indefinite time limit on his playing career,

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<v Speaker 1>I can't see them just making this commitment to him.

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<v Speaker 1>So I just think that there's some type of agreement

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<v Speaker 1>between the two of them that this will be it

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<v Speaker 1>one more shot to win another Super Bowl, uh to

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<v Speaker 1>to to set some more records that will set them

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<v Speaker 1>apart from everybody else, and then jump into the broadcast booth.

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<v Speaker 1>But you know, I think that it's also some lingering

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<v Speaker 1>questions what kind of an analyst will would be in

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<v Speaker 1>the booth? Yes, I think this is such a good

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<v Speaker 1>point because, I mean, Lynch, you know from interviewing athletes

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<v Speaker 1>all the time that when they are being interviewed by

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<v Speaker 1>the media, oftentimes their goal is not to make news

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<v Speaker 1>or make waves. But it's just too often give platitudes

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<v Speaker 1>and you know, say the right things like, oh, give

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<v Speaker 1>a hundred and ten percent. You know, we're trying hard.

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<v Speaker 1>It's not about um end resolve, but or whatever cliche

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<v Speaker 1>you want to throw in there, how do you make

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<v Speaker 1>that transition into a really colorful, interesting lead analyst talking

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<v Speaker 1>about the NFL. We all remember Joe Nameth Broadway. Joe

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<v Speaker 1>one of the more colorful athletes. He said everything, and

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<v Speaker 1>he was a reporter's dream. He was a walking sound bite.

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<v Speaker 1>But when he got on the broadcast booth, he was

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<v Speaker 1>a completely different guy and he didn't last very long.

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<v Speaker 1>He was with Monday Night Football, did a little bit

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<v Speaker 1>with NBC, and that was it was ignoring. What was

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<v Speaker 1>it was? He he was kind of boring. He just said, wow, wow,

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<v Speaker 1>will you look at that? What a nice looking past

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<v Speaker 1>that was? You know, Wow. Wow, that was a great

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<v Speaker 1>tackle by May and over there number fifty four and

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<v Speaker 1>you know we can see that, Joe, you know, tell

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<v Speaker 1>me why this is a this is a stadium that's

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<v Speaker 1>hard to play. And tell me why when you get

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<v Speaker 1>down to this end zone they have some fans there

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<v Speaker 1>and you can never hear yourself calling the signals. You

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<v Speaker 1>have to use hand signals. Give me take me inside

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<v Speaker 1>and and Tony Romo does that as well as anybody

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<v Speaker 1>with Jim Nance on CBS. He says, oh oh, he's

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<v Speaker 1>changing the play right here. Watch this. This is gonna

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<v Speaker 1>be a screen down the bottom of the screen. Here

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<v Speaker 1>comes the screen pass and boom, there it happens. Chris

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<v Speaker 1>Collinsworth is very good at that. And the standard I

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<v Speaker 1>think is pretty high for Tom Brady right now. The

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<v Speaker 1>expectations are gonna be very very high for him. And remember,

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<v Speaker 1>very few fans tune in to watch a game because

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<v Speaker 1>of the broadcasters. The only one I can think of

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<v Speaker 1>was Howard Cosell on Monday Night Football. Yeah, and I

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<v Speaker 1>am happy when I when if the game I've chosen

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<v Speaker 1>to watch that day does have Tony Romo in the

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<v Speaker 1>booth or Chris Collinsworth I'm very happy about that. So

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<v Speaker 1>I think there's gonna be a little bit of pressure

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<v Speaker 1>on Tom. He's made friends with so many people. I

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<v Speaker 1>covered his entire career with the New England Patriots. I

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<v Speaker 1>know him personally and professionally, and he's just I think

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<v Speaker 1>he's just too nice of a guy to be up

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<v Speaker 1>in the booth and just slicing and dicing and criticizing

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<v Speaker 1>some of the players on the field. So I think

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<v Speaker 1>the pressure is going to be on the lead play

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<v Speaker 1>by play announcer for Fox Sports UM for the NFL,

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<v Speaker 1>which is Kevin Brookhart, because he's going to have to

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<v Speaker 1>bring it the best in Tom. Yeah, but exactly, but

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<v Speaker 1>not overwhelm him, right, not dominate him either, and just

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<v Speaker 1>be partner in crime and also maybe compensate and and

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<v Speaker 1>train him as well. Yeah. They what they will do

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<v Speaker 1>is when he decides to retire, and maybe even before that,

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<v Speaker 1>they'll go into a studio and they'll put a game

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<v Speaker 1>on a big, gigantic screen and they'll put headsets on

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<v Speaker 1>and they will just do an exact replica of a broadcast.

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<v Speaker 1>It'll be three three and a half hours, it'll be

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<v Speaker 1>commercial breaks and they'll have replace and we'll sit and

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<v Speaker 1>and there'll be a lot of coaching. There'll be a

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<v Speaker 1>lot of producers there because they want this to work.

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<v Speaker 1>They'll be such a big splash with Brady. You know,

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<v Speaker 1>Fox does not want this thing to go wrong. There

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<v Speaker 1>will be a lot of teaching, a lot of coaching

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<v Speaker 1>of Tom. There's gonna be all a lot of riffing.

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<v Speaker 1>They'll have to create chemistry. Hopefully there will be some chemistry,

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<v Speaker 1>because that's also really difficult to just do um on command.

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<v Speaker 1>You have to make sure that it's already there. Brickot

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<v Speaker 1>is very, very good. He's very versatile, and he's a

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<v Speaker 1>great broadcaster, and I think he'll bring out the best

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<v Speaker 1>in Tom. I'd love to see Tom with a Jim

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<v Speaker 1>Nance or at Joe Buck or at Al Michael's. I mean,

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<v Speaker 1>I think that would be absolutely fantastic. But I think Brady,

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<v Speaker 1>I'm I'm not convinced that he's going to be a

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<v Speaker 1>star in the booth, but I could and I hope,

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<v Speaker 1>and I hope I'm wrong. I really do, because I

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<v Speaker 1>like him a lot personally professionally. You said Tony Romo

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<v Speaker 1>is really one of the best. What does he do

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<v Speaker 1>so well that others haven't figured out. He doesn't state

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<v Speaker 1>the obvious, and a lot of a lot like, Okay,

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<v Speaker 1>let's say they hand on the ball off to um

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<v Speaker 1>so and so he runs around the right side and

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<v Speaker 1>oh he didn't have any room. He had to run

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<v Speaker 1>out of bounds to stop the clock. Well, I can

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<v Speaker 1>see that, and always says, well, here's Tony Romo can

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<v Speaker 1>tell you what's going to happen before it happens, he said,

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<v Speaker 1>he said, if I'm if I'm on defense right now,

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<v Speaker 1>I'm thinking of full blitz on this play right here,

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<v Speaker 1>and boom it happened. Because he's I'm standing that staring

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<v Speaker 1>at his entire career, think something. Could you tell that

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<v Speaker 1>as a football player he would make a good NFL broadcaster?

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<v Speaker 1>I mean, I know that we're not hearing him talk

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<v Speaker 1>in the same way and thinking about how he might

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<v Speaker 1>interpret the plays. But does your quarterbacking ability, your success

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<v Speaker 1>on the field have any bearing whatsoever on what happens

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<v Speaker 1>in the broadcasting booth? You know where people discover where

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<v Speaker 1>executives discovered people like Tony Romo. On Friday afternoon, when

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<v Speaker 1>or sometimes it's on Saturday, the broadcast crew arrives in town.

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<v Speaker 1>Let's say they're doing the the New York Giants against

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<v Speaker 1>the Dallas Cowboys. So they will go into a room

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<v Speaker 1>in the team hotel and they'll meet with the head coach,

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<v Speaker 1>they'll meet with the quarterback, they'll meet with maybe maybe

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<v Speaker 1>one player on the defense. You know what are we

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<v Speaker 1>gonna be looking for about da? Da da? And during

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<v Speaker 1>those conversations some of the and I've been in a

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<v Speaker 1>ton of them, someone will come in and just give

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<v Speaker 1>it yup, Nope, I don't know, Maybe we'll see I

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<v Speaker 1>don't know. You know, it's game time and some guys

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<v Speaker 1>have just just open up and the conversation could go

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<v Speaker 1>for hours, just talking about all kinds of aspects of

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<v Speaker 1>the play. So the producers and the broadcasters were there

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<v Speaker 1>and said, hey, this guy Romo is really good when

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<v Speaker 1>when it's playing days or over. This guy has great

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<v Speaker 1>insight and he's he loves the business. He's a student

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<v Speaker 1>of the game. He knows everything and everything about it,

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<v Speaker 1>and he's articulate. Yes, that's how a lot of these

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<v Speaker 1>things happen. Got it. I love the behind the scenes

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<v Speaker 1>intel on this um. The other story that we want

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<v Speaker 1>to mention, and this is a good segue from Tom

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<v Speaker 1>Brady as well, is we have a list of the

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<v Speaker 1>one hundred highest paid athletes in the world for two.

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<v Speaker 1>This is from Sportico and a lot of the names

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<v Speaker 1>on there, you know, you kind of expect to see. Um.

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<v Speaker 1>I don't think this is a spoiler alert by saying

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<v Speaker 1>that Lebron James comes out on top. He's the highest

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<v Speaker 1>paid athlete in the world, with thirty six point nine

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<v Speaker 1>million dollars in salary and ninety million dollars in endorsements

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<v Speaker 1>for grand total of one point nine so just under

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<v Speaker 1>one seven million dollars in compensation for two, just slightly

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<v Speaker 1>are than than the next highest paid player. And then

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<v Speaker 1>in the next three are actually soccer players, Lionel Messi,

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<v Speaker 1>Cristiano Ronaldo and neymar all with between a hundred and

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<v Speaker 1>three and a hundred and twenty two million dollars. And

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<v Speaker 1>we're always talking on this show about why we're always

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<v Speaker 1>marveling at the price that owners will pay to own

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<v Speaker 1>a team in the English Premier League, on the Italian

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<v Speaker 1>League of eventually, etcetera, etcetera. And now we know why

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<v Speaker 1>because it's very very lucrative. I mean, some of these

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<v Speaker 1>salaries seventy two million, sixty millions, sixty five million for

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<v Speaker 1>the three soccer players and their endorsements all arranged from

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<v Speaker 1>thirty eight to fifty million dollars. There's a lot of

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<v Speaker 1>money to be had in the game of football across

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<v Speaker 1>the pond. Yeah, but they're the only top three. They're

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<v Speaker 1>the only footballers in the top twenty, which I found surprising.

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<v Speaker 1>After that, you won't see anyone until number twenty five

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<v Speaker 1>killion pop of Paris and Druman at number twenty five,

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<v Speaker 1>So that's that's interesting. The other thing, Lebron, of course,

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<v Speaker 1>is in good company because a lot of NBA players

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<v Speaker 1>on this list. Yeah. I did a quick breakdown. There

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<v Speaker 1>were twelve of the top hundred, twelve soccer players, thirty

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<v Speaker 1>six basketball players, twenty three football players, twelve baseball players,

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<v Speaker 1>four golfers, and one cricket player who I looked up,

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<v Speaker 1>Virat Cohley from India. He makes two point nine million

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<v Speaker 1>dollars in salary and thirty one million dollars in endorsements

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<v Speaker 1>for a total of thirty three point nine million. He's told,

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<v Speaker 1>I'm told he's the best cricketer cricketer of all time

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<v Speaker 1>and has one of the best, one of the best

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<v Speaker 1>batsmen around. And I had heard of his name once before,

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<v Speaker 1>but I looked at his endorsements and that's incredible. To

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<v Speaker 1>get him on. I think we need to get him

0:10:33.920 --> 0:10:36.840
<v Speaker 1>on to talk to us. Yeah, he's got a great personality,

0:10:37.080 --> 0:10:40.760
<v Speaker 1>being highly compensated for for his skills and his personality

0:10:40.800 --> 0:10:44.480
<v Speaker 1>as well given the the endorsement deals. The sad part

0:10:44.520 --> 0:10:46.760
<v Speaker 1>of this list of the highest paid athletes is how

0:10:46.800 --> 0:10:50.640
<v Speaker 1>few women there are on their nameo Saka and Serena Williams.

0:10:50.800 --> 0:10:54.480
<v Speaker 1>And guess what number. Naomi comes in at. Yeah, one

0:10:54.480 --> 0:10:59.000
<v Speaker 1>point two million in salary and fifty two million in endorsements.

0:10:59.040 --> 0:11:02.240
<v Speaker 1>That's quite the ratio. Yeah, and Serena comes into two

0:11:02.520 --> 0:11:06.520
<v Speaker 1>d seventy thousand in salary and thirty five million in endorsements.

0:11:07.280 --> 0:11:09.080
<v Speaker 1>And it is kind of sad that the only two

0:11:09.280 --> 0:11:12.360
<v Speaker 1>of the top hundred in the world are women. And

0:11:12.720 --> 0:11:16.640
<v Speaker 1>that has to change. Yeah, it's pretty stark right there. Obviously,

0:11:16.679 --> 0:11:18.680
<v Speaker 1>that's not going to change in the next year or

0:11:18.720 --> 0:11:22.920
<v Speaker 1>so unless there's some wholesale, uh structural changes. But of

0:11:22.960 --> 0:11:26.200
<v Speaker 1>course we were talking about the NFL earlier and Tom Brady. Um,

0:11:26.240 --> 0:11:28.880
<v Speaker 1>when you look at the NFL and the top twenty

0:11:29.080 --> 0:11:33.840
<v Speaker 1>highest paid athletes, Matt Stafford, Josh Allen, Tom Brady, Deshaun Watson.

0:11:34.040 --> 0:11:38.559
<v Speaker 1>What do they have in common? Quarterbacks? They are quarterbacks.

0:11:38.559 --> 0:11:40.840
<v Speaker 1>They are the difference makers for their teams, you know.

0:11:40.960 --> 0:11:43.280
<v Speaker 1>And that's one of the reasons Tom Brady finally left

0:11:43.400 --> 0:11:46.079
<v Speaker 1>New England. He looked at guy like Matthew Stafford until

0:11:46.120 --> 0:11:48.319
<v Speaker 1>he was traded to the Rams and won a Super Bowl.

0:11:48.600 --> 0:11:50.960
<v Speaker 1>He was making much more money than Tom Brady and

0:11:51.000 --> 0:11:53.520
<v Speaker 1>never even won a single playoff game, and guys like

0:11:53.760 --> 0:11:56.880
<v Speaker 1>Josh Allen and Deshaun Watson making more money than him,

0:11:56.880 --> 0:11:59.480
<v Speaker 1>and Brady was always taking taking pay cuts, and he's

0:11:59.520 --> 0:12:01.480
<v Speaker 1>wanted to go someplace where he could flourish on and

0:12:01.559 --> 0:12:03.920
<v Speaker 1>off the field, make some money, get a lot of endorsements,

0:12:04.000 --> 0:12:06.920
<v Speaker 1>and he's extremely happy right now down in Tampa. He

0:12:06.960 --> 0:12:09.679
<v Speaker 1>wasn't making enough money with New England. They wouldn't extend

0:12:09.720 --> 0:12:12.200
<v Speaker 1>and guarantee his contract and make him a Patriot for life,

0:12:12.440 --> 0:12:14.400
<v Speaker 1>and that's why he was very unhappy. He was constantly

0:12:14.440 --> 0:12:16.880
<v Speaker 1>restructuring his contracts so they could have enough room to

0:12:17.000 --> 0:12:19.800
<v Speaker 1>go out and sign free agents or retain players who

0:12:19.800 --> 0:12:21.199
<v Speaker 1>are who were potential for He was part of a

0:12:21.280 --> 0:12:25.240
<v Speaker 1>dynasty lunch. Yeah, Well, you know, Bill Belichick is Uh,

0:12:25.280 --> 0:12:27.520
<v Speaker 1>he rips his heart out when he makes his decisions.

0:12:27.520 --> 0:12:29.840
<v Speaker 1>Emotion is never part of it. It's always a joke

0:12:29.920 --> 0:12:31.320
<v Speaker 1>that you know, he would trade a member of his

0:12:31.400 --> 0:12:34.120
<v Speaker 1>family away if would help them win one more football game.

0:12:34.400 --> 0:12:36.760
<v Speaker 1>He was willing to let Tom Brady go. Um. And

0:12:36.840 --> 0:12:39.800
<v Speaker 1>by the way, tom salary is eighteen point four million

0:12:39.920 --> 0:12:42.920
<v Speaker 1>and of course forty million in endorsements, so for total

0:12:42.920 --> 0:12:45.880
<v Speaker 1>earnings of fifty eight point four million. Yeah, I know,

0:12:46.880 --> 0:12:49.400
<v Speaker 1>you know it's uh, that's gonna change when he retires,

0:12:49.400 --> 0:12:51.000
<v Speaker 1>because he's going to have a package of three d

0:12:51.120 --> 0:12:53.520
<v Speaker 1>and seventy five million. Yeah, that that number will go

0:12:53.600 --> 0:12:57.120
<v Speaker 1>way up. Lebron James currently in the lead with ninety

0:12:57.120 --> 0:13:00.000
<v Speaker 1>million dollars in endorsements. UM. Number two, by the way

0:13:00.080 --> 0:13:03.360
<v Speaker 1>in endorsements is Roger Federer, even though he only has

0:13:03.400 --> 0:13:08.640
<v Speaker 1>seven thousand dollars in salary or in winnings. Uh million

0:13:08.679 --> 0:13:12.200
<v Speaker 1>dollars in endorsements. One of the great competitors and one

0:13:12.200 --> 0:13:15.240
<v Speaker 1>of the nicest people of all time. Roger Federer and

0:13:15.280 --> 0:13:17.199
<v Speaker 1>Tiger Woods who when was the last time we saw

0:13:17.280 --> 0:13:20.160
<v Speaker 1>him play at the Master's Briefly, yep, yep. He played

0:13:20.160 --> 0:13:22.360
<v Speaker 1>all four rounds. He played all four rounds. So this

0:13:22.360 --> 0:13:24.959
<v Speaker 1>this year at the at the Master's his endorsements sixty

0:13:25.040 --> 0:13:28.040
<v Speaker 1>five million dollars. He's number ten on the list. Do

0:13:28.040 --> 0:13:30.040
<v Speaker 1>you think the athletes look at this list and and

0:13:30.040 --> 0:13:31.880
<v Speaker 1>and say I want to be number one, or I

0:13:31.880 --> 0:13:33.240
<v Speaker 1>want to be I want to get in the top five.

0:13:33.800 --> 0:13:35.760
<v Speaker 1>I can tell you that. I bet there's at this

0:13:35.840 --> 0:13:39.240
<v Speaker 1>list right here. I bet today at least a dozen

0:13:39.280 --> 0:13:42.240
<v Speaker 1>guys have picked up their phones and called their agents say,

0:13:42.240 --> 0:13:45.000
<v Speaker 1>what did you see what James Harden is making? You

0:13:45.040 --> 0:13:46.400
<v Speaker 1>tell me I thought you told me he was only

0:13:46.440 --> 0:13:49.200
<v Speaker 1>making this. I want something else. Get me a watch deal,

0:13:49.280 --> 0:13:51.160
<v Speaker 1>give me a coffee deal, give me a card deal,

0:13:51.559 --> 0:13:54.520
<v Speaker 1>give me a crypto deal. Yeah, the crypto deals are

0:13:54.600 --> 0:13:56.559
<v Speaker 1>what's paying the most. James Harden, by the way, forty

0:13:56.600 --> 0:13:59.880
<v Speaker 1>million dollars in salary or winnings and thirty six million

0:14:00.000 --> 0:14:03.040
<v Speaker 1>an endorsement. So yeah, there's room too for his endorsements

0:14:03.040 --> 0:14:07.400
<v Speaker 1>to go up. If you're James Harden's agent, Lewis Hamilton's

0:14:07.440 --> 0:14:11.800
<v Speaker 1>forty two million in salary, forty two million in salary.

0:14:11.840 --> 0:14:14.280
<v Speaker 1>I don't see hockey on here at all. No, there's

0:14:14.280 --> 0:14:16.560
<v Speaker 1>nobody on there. A couple of defensive players. T J.

0:14:16.679 --> 0:14:21.160
<v Speaker 1>Watt von Miller. Guess who the highest paid baseball player is?

0:14:21.160 --> 0:14:24.120
<v Speaker 1>Is it Mike Trout Yeah, yeah, forty nine and a

0:14:24.160 --> 0:14:27.160
<v Speaker 1>half million. Yeah, he's he's quite a ball player. And

0:14:27.200 --> 0:14:30.480
<v Speaker 1>then his teammate Trevor Bauer is the second. Yeah, who's

0:14:30.520 --> 0:14:34.800
<v Speaker 1>just been suspended for two years by Major League Baseball. Um,

0:14:35.240 --> 0:14:40.240
<v Speaker 1>his endorsements keep coming in. Yep, they will stop, trust me. Um.

0:14:40.400 --> 0:14:42.600
<v Speaker 1>Jordan's speed is on there. He's got twenty two million.

0:14:42.640 --> 0:14:44.160
<v Speaker 1>He's a big a T and T guy and a

0:14:44.160 --> 0:14:47.360
<v Speaker 1>big under rum guy. Jason Tatum of the Celtics five

0:14:47.400 --> 0:14:51.040
<v Speaker 1>million indorsements. Yeah. The nbah, let's just keeps going on

0:14:51.120 --> 0:14:53.800
<v Speaker 1>and on. Yeah, well they's they have the smallest roster.

0:14:53.880 --> 0:14:56.200
<v Speaker 1>They only have twelve players on the team, so you

0:14:56.240 --> 0:14:59.480
<v Speaker 1>know they're not paying fifty three players like football, they're

0:14:59.480 --> 0:15:03.600
<v Speaker 1>paying a dozen players. So there's the salary cap is

0:15:03.600 --> 0:15:06.200
<v Speaker 1>is so much higher in the NBA and in the

0:15:06.240 --> 0:15:09.200
<v Speaker 1>amount of the max contracts that they're allowed to sign

0:15:09.280 --> 0:15:11.680
<v Speaker 1>for Like Kyrie Irving, let me just slide down and

0:15:11.720 --> 0:15:13.720
<v Speaker 1>see him. I know he's got a big one coming up. Yeah.

0:15:13.760 --> 0:15:16.640
<v Speaker 1>It's like Currie then making forty one, Durant making thirty sorry.

0:15:16.680 --> 0:15:20.840
<v Speaker 1>Irving has thirteen million in endorsements, thirty two million in salary,

0:15:21.120 --> 0:15:23.240
<v Speaker 1>and he's up for a big max contract. He could

0:15:23.280 --> 0:15:25.480
<v Speaker 1>be making forty million next year, all right, So he's

0:15:25.520 --> 0:15:27.760
<v Speaker 1>looking at this list and saying, yeah, just watch and

0:15:27.960 --> 0:15:30.280
<v Speaker 1>we should mention as well. Connor McGregor coming in at

0:15:30.360 --> 0:15:34.000
<v Speaker 1>number twenty two, Um, the mixed martial arts fighter. Two

0:15:34.040 --> 0:15:37.960
<v Speaker 1>million in earnings overall yea, and twenty million indorsements. So

0:15:38.040 --> 0:15:39.800
<v Speaker 1>that's that's you know, We've had a number of people

0:15:39.840 --> 0:15:42.120
<v Speaker 1>on in the business of sports in our conversation with

0:15:42.200 --> 0:15:45.600
<v Speaker 1>the UFC, and Connor is the biggest name and he

0:15:45.680 --> 0:15:48.800
<v Speaker 1>makes the most noise. Um. He's he's a he's a character.

0:15:48.960 --> 0:15:51.440
<v Speaker 1>He really drums up business. He knows how I mean,

0:15:51.480 --> 0:15:56.280
<v Speaker 1>he's an old fashioned Carnival barker, the ultimate showman. Yes,

0:15:58.600 --> 0:16:00.600
<v Speaker 1>and he's great for the sport and he's done wonders

0:16:00.640 --> 0:16:03.400
<v Speaker 1>for its for its exposure and if it's a notoriety

0:16:03.440 --> 0:16:06.600
<v Speaker 1>and its popularity. You know who's salary or winnings is

0:16:06.600 --> 0:16:09.720
<v Speaker 1>the highest. Just is surprising. You're a faster reader than

0:16:09.760 --> 0:16:11.680
<v Speaker 1>I am, Scarlett. I just saw it. I just saw

0:16:11.720 --> 0:16:15.440
<v Speaker 1>it under the different headings. Canello Alvaraz, the Mexican boxer,

0:16:16.240 --> 0:16:21.200
<v Speaker 1>really four million dollars in winnings, yeah, tops everyone. His

0:16:21.360 --> 0:16:25.760
<v Speaker 1>endorsements are five millions, so his total earnings eighty nine million.

0:16:26.000 --> 0:16:29.000
<v Speaker 1>But there's a guy who's earned every bit of his

0:16:29.000 --> 0:16:31.680
<v Speaker 1>his pay. Boxers do, and that pay per view is

0:16:31.720 --> 0:16:35.080
<v Speaker 1>the most is so lucrative for these fighters and these wrestlers.

0:16:35.320 --> 0:16:37.760
<v Speaker 1>It's just it came out and I don't know that

0:16:37.840 --> 0:16:40.200
<v Speaker 1>in the early nineteen seventies and people were a gast

0:16:40.280 --> 0:16:42.480
<v Speaker 1>I'm never going to pay to go to it, and

0:16:42.600 --> 0:16:44.320
<v Speaker 1>and you had to go to a movie theater first

0:16:44.320 --> 0:16:46.200
<v Speaker 1>to watch it on pay per view before it was

0:16:46.240 --> 0:16:48.920
<v Speaker 1>able to be streamed of or cabled into your own

0:16:49.000 --> 0:16:52.000
<v Speaker 1>home home. And it's the way to go and every

0:16:52.040 --> 0:16:55.040
<v Speaker 1>you'll never see a fight on television for free again anymore.

0:16:55.160 --> 0:16:57.240
<v Speaker 1>And this is why these guys and the promoters make

0:16:57.280 --> 0:16:59.480
<v Speaker 1>a ton of money. Lynchi, It's a shame that Michael

0:16:59.480 --> 0:17:01.480
<v Speaker 1>Barr's on here, because I'd love to hear what he

0:17:01.520 --> 0:17:04.080
<v Speaker 1>has to say about a lot of these highly paid athletes.

0:17:04.359 --> 0:17:06.560
<v Speaker 1>He'd be great. I could hear his booming voice right now.

0:17:06.640 --> 0:17:09.320
<v Speaker 1>Holy smokes. So look at that that guy's I never

0:17:09.400 --> 0:17:11.320
<v Speaker 1>knew he was making that much money. Are there any

0:17:11.400 --> 0:17:14.960
<v Speaker 1>Detroit players on here? I don't think so. Matthew Stafford

0:17:15.119 --> 0:17:18.720
<v Speaker 1>used to play for Detroit. Maggie, Oh yeah. The number

0:17:18.800 --> 0:17:22.159
<v Speaker 1>eighty three to thirty point seven million dollars in salary

0:17:22.160 --> 0:17:25.520
<v Speaker 1>and seven fifty endorsements for total earnings of thirty one

0:17:25.560 --> 0:17:28.359
<v Speaker 1>point four million. Beautiful. There we go. There's a shout

0:17:28.359 --> 0:17:31.399
<v Speaker 1>out for to Michael Barr. Thanks for listening to the

0:17:31.440 --> 0:17:34.040
<v Speaker 1>Bloomberg Business of Sports. Be sure to follow us. I'm

0:17:34.240 --> 0:17:36.639
<v Speaker 1>on Twitter at Scarlett Foo and I'm lynch in. The

0:17:36.640 --> 0:17:39.679
<v Speaker 1>message today is Mama, let your babies grow up to

0:17:39.680 --> 0:17:41.919
<v Speaker 1>be athletes. They could make this top one hundred list.

0:17:42.000 --> 0:17:44.720
<v Speaker 1>I'm Mike Lynch had Lynch w CDBE And of course

0:17:44.880 --> 0:17:48.520
<v Speaker 1>don't forget to catch our podcast Monday's, Wednesdays and Thursdays

0:17:48.560 --> 0:17:51.280
<v Speaker 1>on all your different podcast platforms, and of course right

0:17:51.280 --> 0:17:53.840
<v Speaker 1>here on Bloomberg Business of Sports from Bloomberg Radio