1 00:00:00,480 --> 00:00:04,240 Speaker 1: This is Bloomberg Business of Sports. The cold heart truth 2 00:00:04,280 --> 00:00:07,880 Speaker 1: about the Olympic journey is not really been financially incentivize 3 00:00:08,039 --> 00:00:10,280 Speaker 1: in the same way that many of the confession sports 4 00:00:10,320 --> 00:00:14,200 Speaker 1: are business. The basketball involved in NBA glbals are life 5 00:00:14,200 --> 00:00:17,079 Speaker 1: losing arm think for fifty. All of those things will 6 00:00:17,160 --> 00:00:19,840 Speaker 1: make up what that looks like money in sports. It's 7 00:00:19,880 --> 00:00:22,120 Speaker 1: one of the reasons why I enjoy being on Money 8 00:00:22,200 --> 00:00:24,320 Speaker 1: Night Countdown and talk about some of the more interesting 9 00:00:24,360 --> 00:00:27,360 Speaker 1: aspects of business of sports. When you talk in sports, 10 00:00:27,440 --> 00:00:30,920 Speaker 1: discipline is the bridge from being good to ultimately being 11 00:00:31,040 --> 00:00:33,280 Speaker 1: great at whatever it is that you're trying to be 12 00:00:33,320 --> 00:00:36,840 Speaker 1: your accomplished as your profession. Bloomberg Business of Sports from 13 00:00:36,880 --> 00:00:41,160 Speaker 1: Bloomberg Radio. This is the Bloomberg Business of Sports show 14 00:00:41,240 --> 00:00:43,240 Speaker 1: where we explore the big money issues in the world 15 00:00:43,240 --> 00:00:46,440 Speaker 1: of sports. I'm Scarlet Foo and I'm Mike Lynch coming 16 00:00:46,520 --> 00:00:48,560 Speaker 1: up today. We've got a lot to talk about Lynchy 17 00:00:48,640 --> 00:00:52,080 Speaker 1: and this is something that has dominated the headlines, and 18 00:00:52,240 --> 00:00:55,760 Speaker 1: it's all about Tom Brady. He's still an active football player, 19 00:00:55,920 --> 00:00:59,320 Speaker 1: right that that's the latest is one ye left in 20 00:00:59,360 --> 00:01:02,160 Speaker 1: his contract with Tampa Bay. So when he decides to 21 00:01:02,160 --> 00:01:05,160 Speaker 1: retire from football, He's already got his next gig lined up. 22 00:01:05,280 --> 00:01:08,520 Speaker 1: It's going to be a very lucrative deal gig at 23 00:01:08,640 --> 00:01:12,320 Speaker 1: Fox Sports three seventy five million dollar, ten year contract. 24 00:01:12,680 --> 00:01:15,040 Speaker 1: That is the richest deal in sports broadcasting history. And 25 00:01:15,080 --> 00:01:16,360 Speaker 1: by the way, this is all according to the New 26 00:01:16,440 --> 00:01:19,399 Speaker 1: York Post. This will double the deal that Tony Romo 27 00:01:19,520 --> 00:01:23,600 Speaker 1: signed in March for ten years, one hundred eighty million dollars. 28 00:01:23,680 --> 00:01:26,360 Speaker 1: And Troy Aikman has a five year, ninety million dollar 29 00:01:26,440 --> 00:01:29,959 Speaker 1: to do Monday Night Football with Joe Buck. When I 30 00:01:30,000 --> 00:01:33,480 Speaker 1: first saw this story, I said, Okay, maybe Fox is 31 00:01:33,680 --> 00:01:36,760 Speaker 1: acting like, let's grab him now before somebody else does. 32 00:01:37,200 --> 00:01:39,920 Speaker 1: And it reminds me of nineteen seventy nine when Larry 33 00:01:39,920 --> 00:01:42,440 Speaker 1: Bird was a junior in Indiana State and Red hour 34 00:01:42,520 --> 00:01:44,640 Speaker 1: Back of the Celtics drafted him, even though he was 35 00:01:44,680 --> 00:01:47,120 Speaker 1: coming back to play his senior year. He said, I'll 36 00:01:47,160 --> 00:01:50,240 Speaker 1: sacrifice one year without Larry Bird to have him for 37 00:01:50,280 --> 00:01:52,720 Speaker 1: his entire career in the Celtics uniform. And that's the 38 00:01:52,720 --> 00:01:55,240 Speaker 1: move that Fox made. But they're paying a ton of money. 39 00:01:55,440 --> 00:01:58,720 Speaker 1: I mean they're thirty three hundred seventy five million dollars 40 00:01:58,720 --> 00:02:01,840 Speaker 1: over ten years. I know it's pretty incredible. And by 41 00:02:01,840 --> 00:02:05,080 Speaker 1: the way, Fox officially said that what has been reported 42 00:02:05,200 --> 00:02:07,240 Speaker 1: is not an accurate description of the deal. We have 43 00:02:07,360 --> 00:02:10,800 Speaker 1: not released details beyond what was disclosed in their quarterly 44 00:02:10,840 --> 00:02:13,000 Speaker 1: earnings called. But then they also did not bother to 45 00:02:13,040 --> 00:02:17,480 Speaker 1: clarify what was inaccurate about that million ten year contracts, 46 00:02:17,520 --> 00:02:20,560 Speaker 1: so it remains to be seen. Tom Brady also tweeted 47 00:02:20,560 --> 00:02:24,000 Speaker 1: out that he's excited about the deal, but says there's 48 00:02:24,040 --> 00:02:26,760 Speaker 1: a lot of unfinished business on the field with the Buccaneers. 49 00:02:26,960 --> 00:02:28,840 Speaker 1: You think he's going to play his last year of 50 00:02:28,880 --> 00:02:30,640 Speaker 1: the contract and then that's it, or is he going 51 00:02:30,680 --> 00:02:33,720 Speaker 1: to continue to play? You know, if I'm looking at 52 00:02:33,720 --> 00:02:37,399 Speaker 1: from Fox perspective, they would probably say, okay, Tom play 53 00:02:37,440 --> 00:02:39,600 Speaker 1: one year, then come into the broadcast spooth. But if 54 00:02:39,600 --> 00:02:42,760 Speaker 1: Tom has an indefinite time limit on his playing career, 55 00:02:43,200 --> 00:02:45,520 Speaker 1: I can't see them just making this commitment to him. 56 00:02:45,520 --> 00:02:48,000 Speaker 1: So I just think that there's some type of agreement 57 00:02:48,040 --> 00:02:50,079 Speaker 1: between the two of them that this will be it 58 00:02:50,200 --> 00:02:52,760 Speaker 1: one more shot to win another Super Bowl, uh to 59 00:02:52,760 --> 00:02:55,280 Speaker 1: to to set some more records that will set them 60 00:02:55,280 --> 00:02:58,520 Speaker 1: apart from everybody else, and then jump into the broadcast booth. 61 00:02:58,880 --> 00:03:01,200 Speaker 1: But you know, I think that it's also some lingering 62 00:03:01,280 --> 00:03:03,120 Speaker 1: questions what kind of an analyst will would be in 63 00:03:03,160 --> 00:03:05,320 Speaker 1: the booth? Yes, I think this is such a good 64 00:03:05,320 --> 00:03:08,560 Speaker 1: point because, I mean, Lynch, you know from interviewing athletes 65 00:03:08,600 --> 00:03:11,680 Speaker 1: all the time that when they are being interviewed by 66 00:03:11,720 --> 00:03:14,800 Speaker 1: the media, oftentimes their goal is not to make news 67 00:03:14,960 --> 00:03:18,400 Speaker 1: or make waves. But it's just too often give platitudes 68 00:03:18,520 --> 00:03:20,400 Speaker 1: and you know, say the right things like, oh, give 69 00:03:20,440 --> 00:03:22,480 Speaker 1: a hundred and ten percent. You know, we're trying hard. 70 00:03:22,480 --> 00:03:26,400 Speaker 1: It's not about um end resolve, but or whatever cliche 71 00:03:26,440 --> 00:03:28,480 Speaker 1: you want to throw in there, how do you make 72 00:03:28,520 --> 00:03:33,360 Speaker 1: that transition into a really colorful, interesting lead analyst talking 73 00:03:33,360 --> 00:03:36,320 Speaker 1: about the NFL. We all remember Joe Nameth Broadway. Joe 74 00:03:36,360 --> 00:03:38,720 Speaker 1: one of the more colorful athletes. He said everything, and 75 00:03:38,760 --> 00:03:42,000 Speaker 1: he was a reporter's dream. He was a walking sound bite. 76 00:03:42,240 --> 00:03:44,320 Speaker 1: But when he got on the broadcast booth, he was 77 00:03:44,360 --> 00:03:46,800 Speaker 1: a completely different guy and he didn't last very long. 78 00:03:47,160 --> 00:03:48,920 Speaker 1: He was with Monday Night Football, did a little bit 79 00:03:48,920 --> 00:03:51,600 Speaker 1: with NBC, and that was it was ignoring. What was 80 00:03:51,640 --> 00:03:54,360 Speaker 1: it was? He he was kind of boring. He just said, wow, wow, 81 00:03:54,400 --> 00:03:56,760 Speaker 1: will you look at that? What a nice looking past 82 00:03:56,840 --> 00:03:58,920 Speaker 1: that was? You know, Wow. Wow, that was a great 83 00:03:58,960 --> 00:04:02,160 Speaker 1: tackle by May and over there number fifty four and 84 00:04:02,200 --> 00:04:03,839 Speaker 1: you know we can see that, Joe, you know, tell 85 00:04:03,880 --> 00:04:05,720 Speaker 1: me why this is a this is a stadium that's 86 00:04:05,720 --> 00:04:07,600 Speaker 1: hard to play. And tell me why when you get 87 00:04:07,640 --> 00:04:09,520 Speaker 1: down to this end zone they have some fans there 88 00:04:09,520 --> 00:04:11,880 Speaker 1: and you can never hear yourself calling the signals. You 89 00:04:11,960 --> 00:04:14,440 Speaker 1: have to use hand signals. Give me take me inside 90 00:04:15,120 --> 00:04:18,120 Speaker 1: and and Tony Romo does that as well as anybody 91 00:04:18,120 --> 00:04:20,920 Speaker 1: with Jim Nance on CBS. He says, oh oh, he's 92 00:04:21,000 --> 00:04:22,920 Speaker 1: changing the play right here. Watch this. This is gonna 93 00:04:22,920 --> 00:04:24,440 Speaker 1: be a screen down the bottom of the screen. Here 94 00:04:24,480 --> 00:04:27,080 Speaker 1: comes the screen pass and boom, there it happens. Chris 95 00:04:27,120 --> 00:04:29,960 Speaker 1: Collinsworth is very good at that. And the standard I 96 00:04:30,000 --> 00:04:32,080 Speaker 1: think is pretty high for Tom Brady right now. The 97 00:04:32,120 --> 00:04:35,799 Speaker 1: expectations are gonna be very very high for him. And remember, 98 00:04:35,920 --> 00:04:38,640 Speaker 1: very few fans tune in to watch a game because 99 00:04:38,680 --> 00:04:40,839 Speaker 1: of the broadcasters. The only one I can think of 100 00:04:40,880 --> 00:04:45,480 Speaker 1: was Howard Cosell on Monday Night Football. Yeah, and I 101 00:04:45,960 --> 00:04:48,520 Speaker 1: am happy when I when if the game I've chosen 102 00:04:48,560 --> 00:04:50,800 Speaker 1: to watch that day does have Tony Romo in the 103 00:04:50,800 --> 00:04:53,719 Speaker 1: booth or Chris Collinsworth I'm very happy about that. So 104 00:04:53,760 --> 00:04:55,320 Speaker 1: I think there's gonna be a little bit of pressure 105 00:04:55,360 --> 00:04:57,560 Speaker 1: on Tom. He's made friends with so many people. I 106 00:04:58,040 --> 00:05:00,599 Speaker 1: covered his entire career with the New England Patriots. I 107 00:05:00,640 --> 00:05:04,039 Speaker 1: know him personally and professionally, and he's just I think 108 00:05:04,040 --> 00:05:06,600 Speaker 1: he's just too nice of a guy to be up 109 00:05:06,600 --> 00:05:09,320 Speaker 1: in the booth and just slicing and dicing and criticizing 110 00:05:09,360 --> 00:05:11,360 Speaker 1: some of the players on the field. So I think 111 00:05:11,360 --> 00:05:14,039 Speaker 1: the pressure is going to be on the lead play 112 00:05:14,080 --> 00:05:16,559 Speaker 1: by play announcer for Fox Sports UM for the NFL, 113 00:05:16,560 --> 00:05:18,920 Speaker 1: which is Kevin Brookhart, because he's going to have to 114 00:05:19,040 --> 00:05:21,279 Speaker 1: bring it the best in Tom. Yeah, but exactly, but 115 00:05:21,320 --> 00:05:24,440 Speaker 1: not overwhelm him, right, not dominate him either, and just 116 00:05:24,480 --> 00:05:28,880 Speaker 1: be partner in crime and also maybe compensate and and 117 00:05:28,920 --> 00:05:32,000 Speaker 1: train him as well. Yeah. They what they will do 118 00:05:32,200 --> 00:05:34,840 Speaker 1: is when he decides to retire, and maybe even before that, 119 00:05:35,120 --> 00:05:38,400 Speaker 1: they'll go into a studio and they'll put a game 120 00:05:38,400 --> 00:05:40,840 Speaker 1: on a big, gigantic screen and they'll put headsets on 121 00:05:40,920 --> 00:05:44,360 Speaker 1: and they will just do an exact replica of a broadcast. 122 00:05:44,360 --> 00:05:46,400 Speaker 1: It'll be three three and a half hours, it'll be 123 00:05:46,400 --> 00:05:49,800 Speaker 1: commercial breaks and they'll have replace and we'll sit and 124 00:05:49,920 --> 00:05:51,320 Speaker 1: and there'll be a lot of coaching. There'll be a 125 00:05:51,320 --> 00:05:53,520 Speaker 1: lot of producers there because they want this to work. 126 00:05:53,520 --> 00:05:55,400 Speaker 1: They'll be such a big splash with Brady. You know, 127 00:05:55,440 --> 00:05:57,360 Speaker 1: Fox does not want this thing to go wrong. There 128 00:05:57,400 --> 00:05:58,960 Speaker 1: will be a lot of teaching, a lot of coaching 129 00:05:58,960 --> 00:06:01,000 Speaker 1: of Tom. There's gonna be all a lot of riffing. 130 00:06:01,120 --> 00:06:04,120 Speaker 1: They'll have to create chemistry. Hopefully there will be some chemistry, 131 00:06:04,160 --> 00:06:07,560 Speaker 1: because that's also really difficult to just do um on command. 132 00:06:07,960 --> 00:06:10,480 Speaker 1: You have to make sure that it's already there. Brickot 133 00:06:10,480 --> 00:06:12,839 Speaker 1: is very, very good. He's very versatile, and he's a 134 00:06:12,880 --> 00:06:15,200 Speaker 1: great broadcaster, and I think he'll bring out the best 135 00:06:15,240 --> 00:06:17,159 Speaker 1: in Tom. I'd love to see Tom with a Jim 136 00:06:17,240 --> 00:06:19,560 Speaker 1: Nance or at Joe Buck or at Al Michael's. I mean, 137 00:06:19,600 --> 00:06:22,839 Speaker 1: I think that would be absolutely fantastic. But I think Brady, 138 00:06:23,240 --> 00:06:26,320 Speaker 1: I'm I'm not convinced that he's going to be a 139 00:06:26,360 --> 00:06:28,960 Speaker 1: star in the booth, but I could and I hope, 140 00:06:28,960 --> 00:06:31,080 Speaker 1: and I hope I'm wrong. I really do, because I 141 00:06:31,240 --> 00:06:34,080 Speaker 1: like him a lot personally professionally. You said Tony Romo 142 00:06:34,160 --> 00:06:36,120 Speaker 1: is really one of the best. What does he do 143 00:06:36,279 --> 00:06:39,520 Speaker 1: so well that others haven't figured out. He doesn't state 144 00:06:39,560 --> 00:06:41,960 Speaker 1: the obvious, and a lot of a lot like, Okay, 145 00:06:42,200 --> 00:06:44,120 Speaker 1: let's say they hand on the ball off to um 146 00:06:44,400 --> 00:06:46,400 Speaker 1: so and so he runs around the right side and 147 00:06:46,520 --> 00:06:47,880 Speaker 1: oh he didn't have any room. He had to run 148 00:06:47,920 --> 00:06:49,360 Speaker 1: out of bounds to stop the clock. Well, I can 149 00:06:49,360 --> 00:06:51,800 Speaker 1: see that, and always says, well, here's Tony Romo can 150 00:06:51,800 --> 00:06:54,000 Speaker 1: tell you what's going to happen before it happens, he said, 151 00:06:54,160 --> 00:06:55,960 Speaker 1: he said, if I'm if I'm on defense right now, 152 00:06:55,960 --> 00:06:57,880 Speaker 1: I'm thinking of full blitz on this play right here, 153 00:06:57,880 --> 00:06:59,960 Speaker 1: and boom it happened. Because he's I'm standing that staring 154 00:07:00,000 --> 00:07:03,000 Speaker 1: at his entire career, think something. Could you tell that 155 00:07:03,040 --> 00:07:05,640 Speaker 1: as a football player he would make a good NFL broadcaster? 156 00:07:05,680 --> 00:07:08,080 Speaker 1: I mean, I know that we're not hearing him talk 157 00:07:08,360 --> 00:07:10,560 Speaker 1: in the same way and thinking about how he might 158 00:07:10,600 --> 00:07:15,520 Speaker 1: interpret the plays. But does your quarterbacking ability, your success 159 00:07:15,560 --> 00:07:18,200 Speaker 1: on the field have any bearing whatsoever on what happens 160 00:07:18,200 --> 00:07:22,080 Speaker 1: in the broadcasting booth? You know where people discover where 161 00:07:22,080 --> 00:07:26,880 Speaker 1: executives discovered people like Tony Romo. On Friday afternoon, when 162 00:07:27,000 --> 00:07:30,280 Speaker 1: or sometimes it's on Saturday, the broadcast crew arrives in town. 163 00:07:30,400 --> 00:07:33,239 Speaker 1: Let's say they're doing the the New York Giants against 164 00:07:33,280 --> 00:07:36,560 Speaker 1: the Dallas Cowboys. So they will go into a room 165 00:07:36,600 --> 00:07:39,200 Speaker 1: in the team hotel and they'll meet with the head coach, 166 00:07:39,360 --> 00:07:42,880 Speaker 1: they'll meet with the quarterback, they'll meet with maybe maybe 167 00:07:42,920 --> 00:07:44,560 Speaker 1: one player on the defense. You know what are we 168 00:07:44,560 --> 00:07:47,040 Speaker 1: gonna be looking for about da? Da da? And during 169 00:07:47,040 --> 00:07:50,000 Speaker 1: those conversations some of the and I've been in a 170 00:07:50,080 --> 00:07:52,040 Speaker 1: ton of them, someone will come in and just give 171 00:07:52,040 --> 00:07:54,320 Speaker 1: it yup, Nope, I don't know, Maybe we'll see I 172 00:07:54,320 --> 00:07:56,679 Speaker 1: don't know. You know, it's game time and some guys 173 00:07:56,720 --> 00:07:59,240 Speaker 1: have just just open up and the conversation could go 174 00:07:59,320 --> 00:08:02,440 Speaker 1: for hours, just talking about all kinds of aspects of 175 00:08:02,440 --> 00:08:05,880 Speaker 1: the play. So the producers and the broadcasters were there 176 00:08:05,880 --> 00:08:07,800 Speaker 1: and said, hey, this guy Romo is really good when 177 00:08:07,800 --> 00:08:09,920 Speaker 1: when it's playing days or over. This guy has great 178 00:08:10,000 --> 00:08:12,760 Speaker 1: insight and he's he loves the business. He's a student 179 00:08:12,800 --> 00:08:14,840 Speaker 1: of the game. He knows everything and everything about it, 180 00:08:15,000 --> 00:08:17,720 Speaker 1: and he's articulate. Yes, that's how a lot of these 181 00:08:17,720 --> 00:08:21,320 Speaker 1: things happen. Got it. I love the behind the scenes 182 00:08:21,560 --> 00:08:24,360 Speaker 1: intel on this um. The other story that we want 183 00:08:24,360 --> 00:08:26,960 Speaker 1: to mention, and this is a good segue from Tom 184 00:08:27,000 --> 00:08:30,000 Speaker 1: Brady as well, is we have a list of the 185 00:08:30,040 --> 00:08:33,360 Speaker 1: one hundred highest paid athletes in the world for two. 186 00:08:33,400 --> 00:08:36,240 Speaker 1: This is from Sportico and a lot of the names 187 00:08:36,360 --> 00:08:39,640 Speaker 1: on there, you know, you kind of expect to see. Um. 188 00:08:39,679 --> 00:08:41,720 Speaker 1: I don't think this is a spoiler alert by saying 189 00:08:41,720 --> 00:08:44,959 Speaker 1: that Lebron James comes out on top. He's the highest 190 00:08:45,040 --> 00:08:48,400 Speaker 1: paid athlete in the world, with thirty six point nine 191 00:08:48,400 --> 00:08:51,480 Speaker 1: million dollars in salary and ninety million dollars in endorsements 192 00:08:51,520 --> 00:08:54,240 Speaker 1: for grand total of one point nine so just under 193 00:08:54,280 --> 00:08:59,840 Speaker 1: one seven million dollars in compensation for two, just slightly 194 00:09:00,000 --> 00:09:02,600 Speaker 1: are than than the next highest paid player. And then 195 00:09:02,600 --> 00:09:05,559 Speaker 1: in the next three are actually soccer players, Lionel Messi, 196 00:09:05,679 --> 00:09:08,679 Speaker 1: Cristiano Ronaldo and neymar all with between a hundred and 197 00:09:08,679 --> 00:09:11,080 Speaker 1: three and a hundred and twenty two million dollars. And 198 00:09:11,120 --> 00:09:13,720 Speaker 1: we're always talking on this show about why we're always 199 00:09:13,840 --> 00:09:16,600 Speaker 1: marveling at the price that owners will pay to own 200 00:09:16,640 --> 00:09:18,600 Speaker 1: a team in the English Premier League, on the Italian 201 00:09:18,679 --> 00:09:21,520 Speaker 1: League of eventually, etcetera, etcetera. And now we know why 202 00:09:21,600 --> 00:09:23,679 Speaker 1: because it's very very lucrative. I mean, some of these 203 00:09:23,720 --> 00:09:27,439 Speaker 1: salaries seventy two million, sixty millions, sixty five million for 204 00:09:27,520 --> 00:09:29,760 Speaker 1: the three soccer players and their endorsements all arranged from 205 00:09:29,800 --> 00:09:32,120 Speaker 1: thirty eight to fifty million dollars. There's a lot of 206 00:09:32,160 --> 00:09:34,400 Speaker 1: money to be had in the game of football across 207 00:09:34,440 --> 00:09:37,000 Speaker 1: the pond. Yeah, but they're the only top three. They're 208 00:09:37,040 --> 00:09:39,800 Speaker 1: the only footballers in the top twenty, which I found surprising. 209 00:09:39,840 --> 00:09:43,680 Speaker 1: After that, you won't see anyone until number twenty five 210 00:09:44,240 --> 00:09:47,760 Speaker 1: killion pop of Paris and Druman at number twenty five, 211 00:09:47,800 --> 00:09:50,720 Speaker 1: So that's that's interesting. The other thing, Lebron, of course, 212 00:09:51,040 --> 00:09:53,400 Speaker 1: is in good company because a lot of NBA players 213 00:09:53,400 --> 00:09:56,040 Speaker 1: on this list. Yeah. I did a quick breakdown. There 214 00:09:56,040 --> 00:09:59,600 Speaker 1: were twelve of the top hundred, twelve soccer players, thirty 215 00:09:59,679 --> 00:10:04,880 Speaker 1: six basketball players, twenty three football players, twelve baseball players, 216 00:10:05,360 --> 00:10:08,760 Speaker 1: four golfers, and one cricket player who I looked up, 217 00:10:08,840 --> 00:10:12,200 Speaker 1: Virat Cohley from India. He makes two point nine million 218 00:10:12,240 --> 00:10:15,640 Speaker 1: dollars in salary and thirty one million dollars in endorsements 219 00:10:16,040 --> 00:10:20,000 Speaker 1: for a total of thirty three point nine million. He's told, 220 00:10:20,040 --> 00:10:24,559 Speaker 1: I'm told he's the best cricketer cricketer of all time 221 00:10:24,679 --> 00:10:26,240 Speaker 1: and has one of the best, one of the best 222 00:10:26,240 --> 00:10:29,320 Speaker 1: batsmen around. And I had heard of his name once before, 223 00:10:29,360 --> 00:10:32,400 Speaker 1: but I looked at his endorsements and that's incredible. To 224 00:10:32,480 --> 00:10:33,880 Speaker 1: get him on. I think we need to get him 225 00:10:33,920 --> 00:10:36,840 Speaker 1: on to talk to us. Yeah, he's got a great personality, 226 00:10:37,080 --> 00:10:40,760 Speaker 1: being highly compensated for for his skills and his personality 227 00:10:40,800 --> 00:10:44,480 Speaker 1: as well given the the endorsement deals. The sad part 228 00:10:44,520 --> 00:10:46,760 Speaker 1: of this list of the highest paid athletes is how 229 00:10:46,800 --> 00:10:50,640 Speaker 1: few women there are on their nameo Saka and Serena Williams. 230 00:10:50,800 --> 00:10:54,480 Speaker 1: And guess what number. Naomi comes in at. Yeah, one 231 00:10:54,480 --> 00:10:59,000 Speaker 1: point two million in salary and fifty two million in endorsements. 232 00:10:59,040 --> 00:11:02,240 Speaker 1: That's quite the ratio. Yeah, and Serena comes into two 233 00:11:02,520 --> 00:11:06,520 Speaker 1: d seventy thousand in salary and thirty five million in endorsements. 234 00:11:07,280 --> 00:11:09,080 Speaker 1: And it is kind of sad that the only two 235 00:11:09,280 --> 00:11:12,360 Speaker 1: of the top hundred in the world are women. And 236 00:11:12,720 --> 00:11:16,640 Speaker 1: that has to change. Yeah, it's pretty stark right there. Obviously, 237 00:11:16,679 --> 00:11:18,680 Speaker 1: that's not going to change in the next year or 238 00:11:18,720 --> 00:11:22,920 Speaker 1: so unless there's some wholesale, uh structural changes. But of 239 00:11:22,960 --> 00:11:26,200 Speaker 1: course we were talking about the NFL earlier and Tom Brady. Um, 240 00:11:26,240 --> 00:11:28,880 Speaker 1: when you look at the NFL and the top twenty 241 00:11:29,080 --> 00:11:33,840 Speaker 1: highest paid athletes, Matt Stafford, Josh Allen, Tom Brady, Deshaun Watson. 242 00:11:34,040 --> 00:11:38,559 Speaker 1: What do they have in common? Quarterbacks? They are quarterbacks. 243 00:11:38,559 --> 00:11:40,840 Speaker 1: They are the difference makers for their teams, you know. 244 00:11:40,960 --> 00:11:43,280 Speaker 1: And that's one of the reasons Tom Brady finally left 245 00:11:43,400 --> 00:11:46,079 Speaker 1: New England. He looked at guy like Matthew Stafford until 246 00:11:46,120 --> 00:11:48,319 Speaker 1: he was traded to the Rams and won a Super Bowl. 247 00:11:48,600 --> 00:11:50,960 Speaker 1: He was making much more money than Tom Brady and 248 00:11:51,000 --> 00:11:53,520 Speaker 1: never even won a single playoff game, and guys like 249 00:11:53,760 --> 00:11:56,880 Speaker 1: Josh Allen and Deshaun Watson making more money than him, 250 00:11:56,880 --> 00:11:59,480 Speaker 1: and Brady was always taking taking pay cuts, and he's 251 00:11:59,520 --> 00:12:01,480 Speaker 1: wanted to go someplace where he could flourish on and 252 00:12:01,559 --> 00:12:03,920 Speaker 1: off the field, make some money, get a lot of endorsements, 253 00:12:04,000 --> 00:12:06,920 Speaker 1: and he's extremely happy right now down in Tampa. He 254 00:12:06,960 --> 00:12:09,679 Speaker 1: wasn't making enough money with New England. They wouldn't extend 255 00:12:09,720 --> 00:12:12,200 Speaker 1: and guarantee his contract and make him a Patriot for life, 256 00:12:12,440 --> 00:12:14,400 Speaker 1: and that's why he was very unhappy. He was constantly 257 00:12:14,440 --> 00:12:16,880 Speaker 1: restructuring his contracts so they could have enough room to 258 00:12:17,000 --> 00:12:19,800 Speaker 1: go out and sign free agents or retain players who 259 00:12:19,800 --> 00:12:21,199 Speaker 1: are who were potential for He was part of a 260 00:12:21,280 --> 00:12:25,240 Speaker 1: dynasty lunch. Yeah, Well, you know, Bill Belichick is Uh, 261 00:12:25,280 --> 00:12:27,520 Speaker 1: he rips his heart out when he makes his decisions. 262 00:12:27,520 --> 00:12:29,840 Speaker 1: Emotion is never part of it. It's always a joke 263 00:12:29,920 --> 00:12:31,320 Speaker 1: that you know, he would trade a member of his 264 00:12:31,400 --> 00:12:34,120 Speaker 1: family away if would help them win one more football game. 265 00:12:34,400 --> 00:12:36,760 Speaker 1: He was willing to let Tom Brady go. Um. And 266 00:12:36,840 --> 00:12:39,800 Speaker 1: by the way, tom salary is eighteen point four million 267 00:12:39,920 --> 00:12:42,920 Speaker 1: and of course forty million in endorsements, so for total 268 00:12:42,920 --> 00:12:45,880 Speaker 1: earnings of fifty eight point four million. Yeah, I know, 269 00:12:46,880 --> 00:12:49,400 Speaker 1: you know it's uh, that's gonna change when he retires, 270 00:12:49,400 --> 00:12:51,000 Speaker 1: because he's going to have a package of three d 271 00:12:51,120 --> 00:12:53,520 Speaker 1: and seventy five million. Yeah, that that number will go 272 00:12:53,600 --> 00:12:57,120 Speaker 1: way up. Lebron James currently in the lead with ninety 273 00:12:57,120 --> 00:13:00,000 Speaker 1: million dollars in endorsements. UM. Number two, by the way 274 00:13:00,080 --> 00:13:03,360 Speaker 1: in endorsements is Roger Federer, even though he only has 275 00:13:03,400 --> 00:13:08,640 Speaker 1: seven thousand dollars in salary or in winnings. Uh million 276 00:13:08,679 --> 00:13:12,200 Speaker 1: dollars in endorsements. One of the great competitors and one 277 00:13:12,200 --> 00:13:15,240 Speaker 1: of the nicest people of all time. Roger Federer and 278 00:13:15,280 --> 00:13:17,199 Speaker 1: Tiger Woods who when was the last time we saw 279 00:13:17,280 --> 00:13:20,160 Speaker 1: him play at the Master's Briefly, yep, yep. He played 280 00:13:20,160 --> 00:13:22,360 Speaker 1: all four rounds. He played all four rounds. So this 281 00:13:22,360 --> 00:13:24,959 Speaker 1: this year at the at the Master's his endorsements sixty 282 00:13:25,040 --> 00:13:28,040 Speaker 1: five million dollars. He's number ten on the list. Do 283 00:13:28,040 --> 00:13:30,040 Speaker 1: you think the athletes look at this list and and 284 00:13:30,040 --> 00:13:31,880 Speaker 1: and say I want to be number one, or I 285 00:13:31,880 --> 00:13:33,240 Speaker 1: want to be I want to get in the top five. 286 00:13:33,800 --> 00:13:35,760 Speaker 1: I can tell you that. I bet there's at this 287 00:13:35,840 --> 00:13:39,240 Speaker 1: list right here. I bet today at least a dozen 288 00:13:39,280 --> 00:13:42,240 Speaker 1: guys have picked up their phones and called their agents say, 289 00:13:42,240 --> 00:13:45,000 Speaker 1: what did you see what James Harden is making? You 290 00:13:45,040 --> 00:13:46,400 Speaker 1: tell me I thought you told me he was only 291 00:13:46,440 --> 00:13:49,200 Speaker 1: making this. I want something else. Get me a watch deal, 292 00:13:49,280 --> 00:13:51,160 Speaker 1: give me a coffee deal, give me a card deal, 293 00:13:51,559 --> 00:13:54,520 Speaker 1: give me a crypto deal. Yeah, the crypto deals are 294 00:13:54,600 --> 00:13:56,559 Speaker 1: what's paying the most. James Harden, by the way, forty 295 00:13:56,600 --> 00:13:59,880 Speaker 1: million dollars in salary or winnings and thirty six million 296 00:14:00,000 --> 00:14:03,040 Speaker 1: an endorsement. So yeah, there's room too for his endorsements 297 00:14:03,040 --> 00:14:07,400 Speaker 1: to go up. If you're James Harden's agent, Lewis Hamilton's 298 00:14:07,440 --> 00:14:11,800 Speaker 1: forty two million in salary, forty two million in salary. 299 00:14:11,840 --> 00:14:14,280 Speaker 1: I don't see hockey on here at all. No, there's 300 00:14:14,280 --> 00:14:16,560 Speaker 1: nobody on there. A couple of defensive players. T J. 301 00:14:16,679 --> 00:14:21,160 Speaker 1: Watt von Miller. Guess who the highest paid baseball player is? 302 00:14:21,160 --> 00:14:24,120 Speaker 1: Is it Mike Trout Yeah, yeah, forty nine and a 303 00:14:24,160 --> 00:14:27,160 Speaker 1: half million. Yeah, he's he's quite a ball player. And 304 00:14:27,200 --> 00:14:30,480 Speaker 1: then his teammate Trevor Bauer is the second. Yeah, who's 305 00:14:30,520 --> 00:14:34,800 Speaker 1: just been suspended for two years by Major League Baseball. Um, 306 00:14:35,240 --> 00:14:40,240 Speaker 1: his endorsements keep coming in. Yep, they will stop, trust me. Um. 307 00:14:40,400 --> 00:14:42,600 Speaker 1: Jordan's speed is on there. He's got twenty two million. 308 00:14:42,640 --> 00:14:44,160 Speaker 1: He's a big a T and T guy and a 309 00:14:44,160 --> 00:14:47,360 Speaker 1: big under rum guy. Jason Tatum of the Celtics five 310 00:14:47,400 --> 00:14:51,040 Speaker 1: million indorsements. Yeah. The nbah, let's just keeps going on 311 00:14:51,120 --> 00:14:53,800 Speaker 1: and on. Yeah, well they's they have the smallest roster. 312 00:14:53,880 --> 00:14:56,200 Speaker 1: They only have twelve players on the team, so you 313 00:14:56,240 --> 00:14:59,480 Speaker 1: know they're not paying fifty three players like football, they're 314 00:14:59,480 --> 00:15:03,600 Speaker 1: paying a dozen players. So there's the salary cap is 315 00:15:03,600 --> 00:15:06,200 Speaker 1: is so much higher in the NBA and in the 316 00:15:06,240 --> 00:15:09,200 Speaker 1: amount of the max contracts that they're allowed to sign 317 00:15:09,280 --> 00:15:11,680 Speaker 1: for Like Kyrie Irving, let me just slide down and 318 00:15:11,720 --> 00:15:13,720 Speaker 1: see him. I know he's got a big one coming up. Yeah. 319 00:15:13,760 --> 00:15:16,640 Speaker 1: It's like Currie then making forty one, Durant making thirty sorry. 320 00:15:16,680 --> 00:15:20,840 Speaker 1: Irving has thirteen million in endorsements, thirty two million in salary, 321 00:15:21,120 --> 00:15:23,240 Speaker 1: and he's up for a big max contract. He could 322 00:15:23,280 --> 00:15:25,480 Speaker 1: be making forty million next year, all right, So he's 323 00:15:25,520 --> 00:15:27,760 Speaker 1: looking at this list and saying, yeah, just watch and 324 00:15:27,960 --> 00:15:30,280 Speaker 1: we should mention as well. Connor McGregor coming in at 325 00:15:30,360 --> 00:15:34,000 Speaker 1: number twenty two, Um, the mixed martial arts fighter. Two 326 00:15:34,040 --> 00:15:37,960 Speaker 1: million in earnings overall yea, and twenty million indorsements. So 327 00:15:38,040 --> 00:15:39,800 Speaker 1: that's that's you know, We've had a number of people 328 00:15:39,840 --> 00:15:42,120 Speaker 1: on in the business of sports in our conversation with 329 00:15:42,200 --> 00:15:45,600 Speaker 1: the UFC, and Connor is the biggest name and he 330 00:15:45,680 --> 00:15:48,800 Speaker 1: makes the most noise. Um. He's he's a he's a character. 331 00:15:48,960 --> 00:15:51,440 Speaker 1: He really drums up business. He knows how I mean, 332 00:15:51,480 --> 00:15:56,280 Speaker 1: he's an old fashioned Carnival barker, the ultimate showman. Yes, 333 00:15:58,600 --> 00:16:00,600 Speaker 1: and he's great for the sport and he's done wonders 334 00:16:00,640 --> 00:16:03,400 Speaker 1: for its for its exposure and if it's a notoriety 335 00:16:03,440 --> 00:16:06,600 Speaker 1: and its popularity. You know who's salary or winnings is 336 00:16:06,600 --> 00:16:09,720 Speaker 1: the highest. Just is surprising. You're a faster reader than 337 00:16:09,760 --> 00:16:11,680 Speaker 1: I am, Scarlett. I just saw it. I just saw 338 00:16:11,720 --> 00:16:15,440 Speaker 1: it under the different headings. Canello Alvaraz, the Mexican boxer, 339 00:16:16,240 --> 00:16:21,200 Speaker 1: really four million dollars in winnings, yeah, tops everyone. His 340 00:16:21,360 --> 00:16:25,760 Speaker 1: endorsements are five millions, so his total earnings eighty nine million. 341 00:16:26,000 --> 00:16:29,000 Speaker 1: But there's a guy who's earned every bit of his 342 00:16:29,000 --> 00:16:31,680 Speaker 1: his pay. Boxers do, and that pay per view is 343 00:16:31,720 --> 00:16:35,080 Speaker 1: the most is so lucrative for these fighters and these wrestlers. 344 00:16:35,320 --> 00:16:37,760 Speaker 1: It's just it came out and I don't know that 345 00:16:37,840 --> 00:16:40,200 Speaker 1: in the early nineteen seventies and people were a gast 346 00:16:40,280 --> 00:16:42,480 Speaker 1: I'm never going to pay to go to it, and 347 00:16:42,600 --> 00:16:44,320 Speaker 1: and you had to go to a movie theater first 348 00:16:44,320 --> 00:16:46,200 Speaker 1: to watch it on pay per view before it was 349 00:16:46,240 --> 00:16:48,920 Speaker 1: able to be streamed of or cabled into your own 350 00:16:49,000 --> 00:16:52,000 Speaker 1: home home. And it's the way to go and every 351 00:16:52,040 --> 00:16:55,040 Speaker 1: you'll never see a fight on television for free again anymore. 352 00:16:55,160 --> 00:16:57,240 Speaker 1: And this is why these guys and the promoters make 353 00:16:57,280 --> 00:16:59,480 Speaker 1: a ton of money. Lynchi, It's a shame that Michael 354 00:16:59,480 --> 00:17:01,480 Speaker 1: Barr's on here, because I'd love to hear what he 355 00:17:01,520 --> 00:17:04,080 Speaker 1: has to say about a lot of these highly paid athletes. 356 00:17:04,359 --> 00:17:06,560 Speaker 1: He'd be great. I could hear his booming voice right now. 357 00:17:06,640 --> 00:17:09,320 Speaker 1: Holy smokes. So look at that that guy's I never 358 00:17:09,400 --> 00:17:11,320 Speaker 1: knew he was making that much money. Are there any 359 00:17:11,400 --> 00:17:14,960 Speaker 1: Detroit players on here? I don't think so. Matthew Stafford 360 00:17:15,119 --> 00:17:18,720 Speaker 1: used to play for Detroit. Maggie, Oh yeah. The number 361 00:17:18,800 --> 00:17:22,159 Speaker 1: eighty three to thirty point seven million dollars in salary 362 00:17:22,160 --> 00:17:25,520 Speaker 1: and seven fifty endorsements for total earnings of thirty one 363 00:17:25,560 --> 00:17:28,359 Speaker 1: point four million. Beautiful. There we go. There's a shout 364 00:17:28,359 --> 00:17:31,399 Speaker 1: out for to Michael Barr. Thanks for listening to the 365 00:17:31,440 --> 00:17:34,040 Speaker 1: Bloomberg Business of Sports. Be sure to follow us. I'm 366 00:17:34,240 --> 00:17:36,639 Speaker 1: on Twitter at Scarlett Foo and I'm lynch in. The 367 00:17:36,640 --> 00:17:39,679 Speaker 1: message today is Mama, let your babies grow up to 368 00:17:39,680 --> 00:17:41,919 Speaker 1: be athletes. They could make this top one hundred list. 369 00:17:42,000 --> 00:17:44,720 Speaker 1: I'm Mike Lynch had Lynch w CDBE And of course 370 00:17:44,880 --> 00:17:48,520 Speaker 1: don't forget to catch our podcast Monday's, Wednesdays and Thursdays 371 00:17:48,560 --> 00:17:51,280 Speaker 1: on all your different podcast platforms, and of course right 372 00:17:51,280 --> 00:17:53,840 Speaker 1: here on Bloomberg Business of Sports from Bloomberg Radio