WEBVTT - EYL #13 I Suggest You Call My Lawyer. 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:20.000 Sponsored by the United States Department of Homeland Security. 0:01:20.760 --> 0:01:27.000 All right, guys, welcome back episode thirteen thirteen weeks in unbelievable. 0:01:27.880 --> 0:01:29.800 So first and foremost, we want to thank you guys 0:01:29.800 --> 0:01:35.160 for your continued support. Our growth is tremendous on our 0:01:35.200 --> 0:01:37.440 audio platforms and his YouTube as well. Don't forget to 0:01:37.480 --> 0:01:42.160 subscribe to our YouTube channel. And yes, yes, yes, don't forget. 0:01:42.200 --> 0:01:44.320 We got the merch up as well. Our merch shop 0:01:44.400 --> 0:01:48.080 is doing well. We have some new items, crap top 0:01:48.800 --> 0:01:52.400 hoodies for the ladies. We have dad hats. You got 0:01:52.440 --> 0:01:53.000 a whole collection. 0:01:53.200 --> 0:01:56.000 It's like an on demand service. Tell us what you wanted, 0:01:56.360 --> 0:01:57.080 We'll make it for you. 0:01:57.200 --> 0:02:05.640 Yes, yes, yeah, so all right, Uh, you know this 0:02:05.840 --> 0:02:10.200 is kind of like a school college almost in a sense. Yeah, 0:02:10.320 --> 0:02:14.639 better than so, you know, we we want to give 0:02:14.680 --> 0:02:16.520 you guys all the tools that you need to be 0:02:16.560 --> 0:02:20.840 successful in business. And what's been coming up recently we 0:02:20.919 --> 0:02:26.079 posted on Instagram is, uh, you know, intellectual property cases. Right, 0:02:26.160 --> 0:02:28.880 So we look at card E B and she trademarked 0:02:29.000 --> 0:02:30.440 her signature line you want to say. 0:02:30.280 --> 0:02:38.959 The line I gotta say it, so she trademarke. 0:02:40.320 --> 0:02:43.959 She trademarked that. Then we had the Jordan logo, the 0:02:44.000 --> 0:02:46.920 jump Man logo. That was an interesting situation where the 0:02:47.040 --> 0:02:52.080 original photographer of that photo sued Nike because they pretty 0:02:52.160 --> 0:02:55.520 much kind of copied his photo some people think they did, yeah, 0:02:55.560 --> 0:02:58.080 and he lost the lawsuit on that, and then we 0:02:58.120 --> 0:03:01.760 also have the Fortnite case right where Fortnite, if anybody 0:03:01.800 --> 0:03:03.760 is not familiar, it's the most popular video game in 0:03:03.760 --> 0:03:06.400 the world right now, and they do all these different 0:03:06.480 --> 0:03:10.320 dances and the creators of these dances were never converensated 0:03:10.320 --> 0:03:12.840 for it, so they sued Fortnite and it's actually still 0:03:12.840 --> 0:03:17.679 in litigation, but it's pretty complicated. So it's one thing 0:03:17.760 --> 0:03:20.560 to be a creative and to create, right it's another 0:03:20.600 --> 0:03:23.880 thing to actually own what you create and to be 0:03:23.919 --> 0:03:25.440 able to make money off of it. So we're going 0:03:25.480 --> 0:03:30.080 to talk about today is intellectual property, licensing, copyright, trademark, 0:03:30.160 --> 0:03:34.080 all that stuff. So we thought what better way to 0:03:34.160 --> 0:03:37.120 go into this conversation but to bring an expert in 0:03:37.160 --> 0:03:41.760 the field. So we have an attorney to being Franco. 0:03:43.400 --> 0:03:50.040 Thank you for coming. Yes, she is a superstar attorney. 0:03:50.960 --> 0:03:53.200 She has her own law firm. She has her own 0:03:53.280 --> 0:03:55.160 law firm called the Franco Law Firm. And that's another 0:03:55.200 --> 0:03:56.400 thing we do with the show too. We want to 0:03:56.400 --> 0:04:00.400 bring like the best of the best and professional and 0:04:00.480 --> 0:04:03.720 to highlight them and to give We don't want to 0:04:03.760 --> 0:04:06.240 just talk, we want to actually, you know, bring people 0:04:06.280 --> 0:04:08.600 that are experts in the field and let them, you know, 0:04:09.280 --> 0:04:11.800 add into the conversation. So that's what we're doing. And 0:04:11.840 --> 0:04:15.880 then she's also fresh off tour with dj MV. 0:04:16.000 --> 0:04:17.480 All right, I'm gonna take you everywhere I go. 0:04:19.279 --> 0:04:21.640 Yes. So, if anybody doesn't know, dj MV is heavy 0:04:21.680 --> 0:04:24.640 in real estate right now, and he has real estate 0:04:24.680 --> 0:04:27.880 courses that he offers all throughout the country, and he's 0:04:27.960 --> 0:04:32.800 put together a real estate dream team of mortgage brokers, attorneys, 0:04:32.960 --> 0:04:34.839 all kinds of different people that are related to the 0:04:34.839 --> 0:04:37.560 real estate industry. And she is one of the people 0:04:37.560 --> 0:04:41.000 that are on tour. So you are very lucky to 0:04:41.320 --> 0:04:44.719 have her give you some free game today. So thank 0:04:44.720 --> 0:04:45.200 you for coming. 0:04:45.240 --> 0:04:46.760 We appreciate thank you so much. 0:04:47.640 --> 0:04:51.440 Yes. Yes, so we're gonna jump right into it. Troy Willing, So. 0:04:51.520 --> 0:04:54.520 I mean, obviously you're gonna share your expertise, and a 0:04:54.600 --> 0:04:54.960 lot of. 0:04:54.960 --> 0:04:58.240 Us are novices in this field, so pretty much. 0:04:58.279 --> 0:05:01.080 What is the difference between a pat a copyright, and 0:05:01.120 --> 0:05:01.680 a trademark. 0:05:01.800 --> 0:05:05.640 Let's start there, Okay, So patent, copyrights, and trademarks are 0:05:05.680 --> 0:05:06.960 all intellectual property. 0:05:07.120 --> 0:05:10.040 And what intellectual property is. It's like something that you. 0:05:10.040 --> 0:05:13.200 Create with your mind, right, It's like a creative expression, 0:05:13.720 --> 0:05:16.919 and those different areas are areas that you could create 0:05:16.960 --> 0:05:21.360 you could protect your your creative expression, right. So a 0:05:21.440 --> 0:05:24.440 patent is a protection that you get for an invention. 0:05:24.880 --> 0:05:27.560 So if you have something that's new, that's innovative, that's 0:05:27.600 --> 0:05:29.920 going to change the way that people you know, live 0:05:30.000 --> 0:05:36.599 and work technology, those things are patentable and they're very technical, right, 0:05:37.000 --> 0:05:39.680 so you actually need to be a patent attorney to 0:05:39.720 --> 0:05:43.640 practice patent law. But those things are going to patent 0:05:43.800 --> 0:05:47.080 are going to protect inventions. Copyrights are going to protect 0:05:47.720 --> 0:05:52.400 literary works. So certain things that you that you create, 0:05:52.440 --> 0:05:54.800 but it has to be expressed so it can be 0:05:54.839 --> 0:05:57.520 an idea. So intellectual property can't be an idea. You 0:05:57.560 --> 0:06:00.800 can't protect an idea, so you have to like express it. 0:06:00.800 --> 0:06:02.800 So if it's a writing a story, you got to 0:06:02.839 --> 0:06:06.280 write it down. If it's a song, you have to 0:06:06.520 --> 0:06:09.560 write the lyrics or you could record the music. If 0:06:09.560 --> 0:06:11.360 it's art, you got to draw, you know, it has 0:06:11.400 --> 0:06:13.279 to be drawn or whatever. It has to be expressed 0:06:13.279 --> 0:06:14.160 so somebody. 0:06:13.800 --> 0:06:20.200 Could that's that's for trademarks, that's for copy copyright, trademarks. 0:06:19.880 --> 0:06:23.760 And trademark is basically it's gonna gonna bring somebody. 0:06:23.360 --> 0:06:26.600 Back to the source of a good or service, right, 0:06:26.640 --> 0:06:27.040 So it. 0:06:27.000 --> 0:06:31.680 Represents your business, your brand, and it's gonna put the 0:06:31.760 --> 0:06:35.279 public on notice to know like where to go for 0:06:35.360 --> 0:06:39.159 that particular product or item. So there's two reasons. One, 0:06:39.440 --> 0:06:43.880 you want to protect your your sort of like your work. Right, 0:06:43.960 --> 0:06:46.159 So you create something, you have a business, you put 0:06:46.160 --> 0:06:49.160 all the sweat equity into it, and you have like goodwill. 0:06:49.560 --> 0:06:52.159 You know, as your brand grows, they expect a certain quality, 0:06:52.279 --> 0:06:55.240 is a certain standard from your brand. So you want 0:06:55.279 --> 0:06:56.960 that to be protected so you can make money off 0:06:57.000 --> 0:07:00.920 of it. And then the government, the Copyright Trademark Office, 0:07:01.040 --> 0:07:02.880 they want to make sure that somebody gets hurt from 0:07:02.920 --> 0:07:05.080 your product on your service, that they know who to 0:07:05.120 --> 0:07:06.599 go to for that, right. 0:07:08.320 --> 0:07:11.080 So like the Fortnite when they were trying to do 0:07:11.160 --> 0:07:14.640 the dance moves, that's a copyright issue, right, yes, And 0:07:14.680 --> 0:07:17.360 it's a copyright issue because I just want everybody to 0:07:17.440 --> 0:07:21.040 understand because legal jargon can be a little confusing, yeah, right, 0:07:21.160 --> 0:07:23.880 and even for like I'm in business and I'm kind 0:07:23.880 --> 0:07:27.040 of confused by like copyrights and trademarks. So all right, 0:07:27.120 --> 0:07:31.800 So well, the dance moves is a copyright because that's 0:07:31.840 --> 0:07:36.120 something that it's like a physical thing that they made up, right. 0:07:35.960 --> 0:07:39.240 So they like they created it and it's yeah, something 0:07:39.280 --> 0:07:40.600 like physical that they did. 0:07:40.680 --> 0:07:42.680 It's like a creative expression. 0:07:42.200 --> 0:07:45.880 Like choreography, you know, dance moves, And there's going to 0:07:45.920 --> 0:07:47.760 be an issue even with that when they go to 0:07:47.840 --> 0:07:51.480 copyright those because from what I understand, all fonds of 0:07:51.680 --> 0:07:56.280 very so he already got denied because they said it's 0:07:56.280 --> 0:07:59.080 only three moves, like it's not enough to be choreography. 0:07:59.640 --> 0:08:01.680 And I I think that's gonna that's gonna sort of. 0:08:01.720 --> 0:08:05.240 Change the way the law is because like now everything 0:08:05.320 --> 0:08:08.320 is media, everyone has a camera, everyone's like creating dances, 0:08:08.400 --> 0:08:10.200 doing all this type of stuff that has to be 0:08:10.240 --> 0:08:11.200 protected somehow. 0:08:11.520 --> 0:08:14.200 So like when black Boy JB he does that move 0:08:14.280 --> 0:08:17.680 and the kids just recreated that's not really choreography what 0:08:17.720 --> 0:08:18.200 they're saying. 0:08:18.360 --> 0:08:20.120 Yeah, so that that that's going to be an it' 0:08:20.240 --> 0:08:21.920 I think that's an issue that's up for discussion. 0:08:22.640 --> 0:08:24.360 And then all right, so then so then so then 0:08:24.400 --> 0:08:28.000 the trademark, like the Jordan logo, that's a trademark, right. 0:08:28.400 --> 0:08:34.640 So in that case they sued for copyright because the 0:08:34.720 --> 0:08:37.480 person who took it was a photographer, So photography, it's 0:08:37.559 --> 0:08:39.560 it's a picture that's going to be something that's going 0:08:39.640 --> 0:08:43.400 to be copyrightable, so they're suing for the photo that 0:08:43.400 --> 0:08:48.040 that what was it that Nike did the comparable comparable photo, 0:08:48.320 --> 0:08:50.760 but also comes into question because now they use that 0:08:51.160 --> 0:08:54.320 as a logo. Right, But he lost because they said 0:08:54.679 --> 0:08:56.680 it's really not substantially. 0:08:56.960 --> 0:09:00.839 Yeah, And it's interesting. I think they said that the tracksuit, 0:09:02.240 --> 0:09:04.600 it was the backdrop in the picture. The track suit 0:09:04.960 --> 0:09:08.640 and the photos are slightly different. And it's interesting too 0:09:08.679 --> 0:09:11.800 because people were saying, well, you can't take credit for 0:09:11.840 --> 0:09:15.000 an image, but you actually can though, because I remember 0:09:15.000 --> 0:09:17.679 when Cameron had the album. I don't know if you're 0:09:17.679 --> 0:09:23.680 a Cameron fan, but we're Cameron fans. Yeah, an album 0:09:23.720 --> 0:09:27.720 called SDE a while ago, and the logo was the 0:09:27.800 --> 0:09:31.960 NBA logo, which is Jerry West, but instead of like 0:09:32.040 --> 0:09:34.600 the basketball, it actually had like a firearm in his hands. 0:09:34.640 --> 0:09:38.520 So the NBA wasn't too happy about that, so they 0:09:38.600 --> 0:09:43.280 shut it down and he couldn't use it. So it's 0:09:43.360 --> 0:09:46.360 just interesting to see that. You know, somebody can come 0:09:46.440 --> 0:09:49.200 up with an idea, but if they don't actually do 0:09:49.320 --> 0:09:52.360 the right legal steps to somebody else can kind of 0:09:52.400 --> 0:09:54.480 take the idea and now they own it. 0:09:54.480 --> 0:09:56.600 Right, And that's what's been happening for years. 0:09:56.640 --> 0:09:59.560 Like people who are ignorant to this type of protection 0:10:00.080 --> 0:10:02.880 that it exists. They just create stuff and people who 0:10:02.920 --> 0:10:05.920 know they take it. And you know, just like all 0:10:05.960 --> 0:10:09.640 of the artists that came like you know in the eighties, nineties, sixties, 0:10:09.679 --> 0:10:12.319 like they didn't know that they had an actual, you know, 0:10:12.600 --> 0:10:14.880 asset that someone else is making money off. 0:10:15.080 --> 0:10:16.719 And that's what we want to really because especially in 0:10:16.720 --> 0:10:19.000 our community, like we're very creative, we're creative people, but 0:10:19.360 --> 0:10:21.960 we don't always understand the business side of things and 0:10:21.960 --> 0:10:24.040 how to monetize it in the legal steps to take. 0:10:24.120 --> 0:10:26.800 So like you said, I mean, we'll make it and 0:10:26.800 --> 0:10:29.040 create it and then somebody else will take it and 0:10:29.120 --> 0:10:32.480 now they actually own it, right. So if somebody wants 0:10:32.520 --> 0:10:35.880 to actually go about setting it up right, like what's 0:10:35.880 --> 0:10:40.640 the steps of legally copywriting something or trademarking or if 0:10:40.640 --> 0:10:43.680 they don't know the difference, should they do it via 0:10:43.720 --> 0:10:47.000 a lawyer? Can they do it themselves online? What's your advice? 0:10:47.240 --> 0:10:49.520 Okay, So, well, one, I have to give a disclaimer, 0:10:49.640 --> 0:10:52.160 so for anybody who's listening, what I say is. 0:10:52.120 --> 0:10:55.079 For information only. I'm not your lawyer unless. 0:10:54.800 --> 0:10:55.360 You've hired me. 0:10:57.040 --> 0:10:59.920 Let's have to say that. But so if they want to. 0:11:00.679 --> 0:11:02.839 So the thing is, you should always hire a lawyer 0:11:02.880 --> 0:11:05.640 because just with anything, like if there's somebody who's an 0:11:05.679 --> 0:11:07.640 expert in the field, you want to kind of rely 0:11:07.720 --> 0:11:10.360 on that person's expertise for nuances and things like that. 0:11:10.640 --> 0:11:13.160 But that being said, you can do it yourself. 0:11:13.360 --> 0:11:17.080 Like for copyrights, you could go on copyright dot Gov 0:11:17.480 --> 0:11:19.280 and you kind of they make it really easy for you. 0:11:19.320 --> 0:11:21.480 So they kind of lay out what are you trying 0:11:21.480 --> 0:11:24.800 to copyright? Is it you know, music, is it a 0:11:24.880 --> 0:11:25.760 book or something? 0:11:25.880 --> 0:11:26.200 Is it? 0:11:26.320 --> 0:11:28.120 So they give you the options and then you select 0:11:28.200 --> 0:11:31.320 and they kind of walk you through the application process 0:11:31.360 --> 0:11:33.439 and you could kind of click on stuff that will 0:11:33.480 --> 0:11:35.640 give you like explanations like if you're confused as to 0:11:35.679 --> 0:11:36.400 what they're asking. 0:11:37.920 --> 0:11:39.600 So that's that with copyright. 0:11:39.640 --> 0:11:44.440 With trademark it's a little bit more technical. So again 0:11:44.520 --> 0:11:46.200 I do think you should get a lawyer, but their 0:11:46.240 --> 0:11:50.120 website has tons of videos on how to do it. 0:11:50.120 --> 0:11:51.000 It gets overwhelming. 0:11:51.040 --> 0:11:52.880 But if you feel like, you know, I want to 0:11:52.920 --> 0:11:54.640 protect my stuff and I just don't have the money 0:11:54.640 --> 0:11:56.960 to invest in an attorney, they have videos that you 0:11:56.960 --> 0:11:59.839 could look at, and it's also sort of like you 0:12:00.080 --> 0:12:03.320 could you could be walked through the process, but the 0:12:03.400 --> 0:12:06.520 search is a little more tricky because it's just so 0:12:06.640 --> 0:12:09.520 much to go through and their website is not really 0:12:09.559 --> 0:12:12.640 set up to give you like comprehensive results, like you 0:12:12.679 --> 0:12:16.280 could type in Starbucks with two s two s's at 0:12:16.280 --> 0:12:18.160 the end, you know, two s's at the end, and 0:12:18.400 --> 0:12:21.160 nothing will come up, you know what I mean. So, 0:12:21.480 --> 0:12:23.720 but if you put it you know exactly how it's spelled. 0:12:23.880 --> 0:12:26.160 Of course tons of stuff will come up, but you know, 0:12:26.200 --> 0:12:28.120 so that's how you can see how it's not that, 0:12:28.559 --> 0:12:32.679 you know, it's not that easy for someone who is 0:12:32.720 --> 0:12:35.000 just a lay person to do it, but it's possible, 0:12:35.160 --> 0:12:35.600 you know what I mean. 0:12:35.679 --> 0:12:38.120 Okay, speaking speaking of a trademarks, we actually behind the scenes, 0:12:38.120 --> 0:12:40.440 we're talking about a trademark case that people may be 0:12:40.559 --> 0:12:43.000 not familiar with, but it involves some like a high 0:12:43.080 --> 0:12:46.440 profile person, Jay Z versus Iconics And for those who 0:12:46.440 --> 0:12:49.559 don't know what who are Iconics brand is? They're actually 0:12:49.559 --> 0:12:51.640 the company he sold Rockaway too. You want to touch 0:12:51.640 --> 0:12:52.440 on that a little bit. 0:12:52.360 --> 0:12:57.000 Yeah, sure, So Jay Z sold his Rockaway brand, his 0:12:57.040 --> 0:12:59.199 clothing brand to Iconics, right, and they're like a big 0:12:59.240 --> 0:13:00.000 clothing company. 0:12:59.840 --> 0:13:02.400 They own a bunch of different you know, clothing lines. 0:13:02.760 --> 0:13:06.360 And so they ended up suing jay Z because he 0:13:06.559 --> 0:13:09.440 has rock Nation and they're like, well, you sold us this, 0:13:09.800 --> 0:13:12.080 you know, it hadds some value to it, and now 0:13:12.160 --> 0:13:14.680 you're still using it essentially like you're using rock Nation, 0:13:14.760 --> 0:13:17.199 so and that that brand is already associated with you, 0:13:17.559 --> 0:13:19.400 so it's diminishing our value. 0:13:19.760 --> 0:13:21.000 And so they. 0:13:20.840 --> 0:13:23.320 Had a lawsuit, you know, and they were going back 0:13:23.360 --> 0:13:24.520 and forth and they actually. 0:13:24.240 --> 0:13:25.400 Ended up in the arbitration. 0:13:26.440 --> 0:13:26.640 Yeah. 0:13:26.679 --> 0:13:30.240 So the arbitration the arbitration process is like the really 0:13:30.400 --> 0:13:33.000 crazy part of the story because during that process he 0:13:33.080 --> 0:13:36.480 finds out that hey, there's no diversity in the arbitrators 0:13:37.080 --> 0:13:39.280 and he like files a suit. 0:13:39.080 --> 0:13:42.960 For that and he wins yes, and yeah so. 0:13:42.840 --> 0:13:46.280 He so so okay, arbitration process is sort of like 0:13:46.320 --> 0:13:48.160 an outside of court process. 0:13:47.840 --> 0:13:49.120 I was going to say, because people that might not 0:13:49.160 --> 0:13:50.040 know what arbitration is. 0:13:50.120 --> 0:13:54.439 Yeah, so in most contracts, especially like when it comes 0:13:54.520 --> 0:13:56.880 to business, there's going to be an arbitration clause. So 0:13:56.880 --> 0:13:58.520 they don't want to have to go to court like 0:13:58.559 --> 0:14:01.320 the normal avenue go to court and have a judge aside. 0:14:01.360 --> 0:14:03.520 They just they rather go to like basically like a 0:14:03.559 --> 0:14:06.839 boardroom and have someone who's an arbitrator sit and listen 0:14:06.880 --> 0:14:09.760 to everybody who's like specializes in that area or whatever. 0:14:10.080 --> 0:14:12.400 So the parties get to choose who that. 0:14:12.400 --> 0:14:14.720 Arbitrator is going to be, right, they get a list, 0:14:14.760 --> 0:14:16.880 they get to vet and agree on who that person 0:14:16.960 --> 0:14:19.200 is going to be, or maybe a few people they'll choose. 0:14:19.520 --> 0:14:21.480 And so what jay Z said is that, wait, there's 0:14:21.480 --> 0:14:24.400 nobody of color on this list. There was like I 0:14:24.400 --> 0:14:27.080 think there were like two people of a hundred, yeah, 0:14:27.240 --> 0:14:29.040 something like that. And so he was like, no, I'm 0:14:29.040 --> 0:14:31.040 not doing this. So he basically said I'm not going 0:14:31.120 --> 0:14:34.240 to go forward with the arbitration, went to court, and 0:14:34.560 --> 0:14:37.080 actually before the judge made of decision, the company was like, 0:14:37.320 --> 0:14:39.040 you know what, We're going to make sure that we 0:14:39.160 --> 0:14:41.440 do right and go out and get more you know, 0:14:41.480 --> 0:14:44.600 African American and other people of color to be able to. 0:14:44.600 --> 0:14:47.760 Make indirectly providing opportunities for people. 0:14:47.520 --> 0:14:50.520 Of absolutely like he changed the game, like he does. 0:14:52.160 --> 0:14:57.200 Every time we j to the rescue. Again, We've kept 0:14:57.280 --> 0:15:04.560 our streak. I'm talking about everything. We've been consistent, mandatory. Yeah, yeah, 0:15:04.840 --> 0:15:06.480 all right, Well one other thing before we go to 0:15:06.520 --> 0:15:08.920 the next segment, can you just briefly talk about licensing 0:15:09.400 --> 0:15:09.720 with that. 0:15:10.600 --> 0:15:16.160 So when you own these different types of intellectual property, patent, copyright, trademarks, 0:15:16.720 --> 0:15:19.320 the way that most people kind of really make money 0:15:19.360 --> 0:15:21.400 from him is that they license them to other people 0:15:21.400 --> 0:15:24.040 to use them. So as you build your brand, your 0:15:24.040 --> 0:15:26.960 brand kind of has cloud, you know, like for instance, 0:15:27.160 --> 0:15:31.760 who was it, Jeff Bezos just brought the Washington Washington Yeah, 0:15:31.800 --> 0:15:34.960 so we know newspapers are dying, right, so you can 0:15:34.960 --> 0:15:37.640 get news everywhere now, so but that name has a 0:15:37.640 --> 0:15:39.840 certain amount of status. So like if something's in the 0:15:39.880 --> 0:15:42.920 Washington Post, you believe it, right, So that's what people 0:15:43.240 --> 0:15:46.560 you know, once their brand creates value or has a 0:15:46.640 --> 0:15:48.680 value to it, you could license that to other people 0:15:48.720 --> 0:15:51.640 because like say if they put out a story on 0:15:51.800 --> 0:15:54.240 now on the Washington Post, say it was a license 0:15:54.320 --> 0:15:56.720 and they licensed the name to him, he puts out 0:15:56.720 --> 0:15:58.520 a story, people are gonna believe it. So that's why 0:15:58.520 --> 0:16:02.000 people want a license established brands, And so you can 0:16:02.080 --> 0:16:05.360 do it in terms of allowing them just to use 0:16:05.400 --> 0:16:07.920 it for a certain purpose or in a certain area, 0:16:08.600 --> 0:16:12.640 or to do you know, in connection with something specific, 0:16:12.960 --> 0:16:15.000 So you could do it broad or narrow, and you 0:16:15.040 --> 0:16:17.080 could get royalties from it, or you could just charge 0:16:17.120 --> 0:16:17.840 your fee for it. 0:16:17.880 --> 0:16:19.440 And that's going to be through like a contract. 0:16:19.800 --> 0:16:22.640 Okay, all right, all right, well okay, so now you 0:16:22.720 --> 0:16:27.160 have one oh one of intellectual property. So the next segment, 0:16:27.200 --> 0:16:30.200 we are going to go into my favorite part of 0:16:30.240 --> 0:16:33.880 the show, which is Storytime. All right, boys and girls, 0:16:34.200 --> 0:16:38.080 So we are back for another edition of story Time. 0:16:38.160 --> 0:16:40.840 So usually storytime is the last segment of the show 0:16:40.880 --> 0:16:43.560 if you're a loyal follower. But the good thing about 0:16:43.600 --> 0:16:44.880 having your own show is that you can do whatever 0:16:44.880 --> 0:16:49.800 you want. So we decided to push it up. So 0:16:49.840 --> 0:16:54.560 we're going to follow up with the explanation of trademarking, 0:16:54.640 --> 0:16:57.000 and we're going to tell you, guys a story. So 0:16:57.040 --> 0:16:59.040 we're going to go into storytime. 0:17:00.040 --> 0:17:03.160 Here's a little story that must be told. Listen up, 0:17:03.200 --> 0:17:04.960 gangsters and honeys, with your head done. 0:17:05.000 --> 0:17:07.639 The best storytellers now right down must say pray down, 0:17:07.680 --> 0:17:08.679 its gray down, its free down. 0:17:08.800 --> 0:17:12.520 All right. So this is a very interesting story, right, 0:17:12.840 --> 0:17:18.360 So it involves the Beatles in Apple right. Two things 0:17:18.400 --> 0:17:21.400 you may know a thirty year a thirty year court 0:17:21.480 --> 0:17:27.280 case between the Beatles in Apple right. Crazy? So the 0:17:27.400 --> 0:17:33.960 Beatles right and seventies, mid seventies, nineteen seventy eight, Well, 0:17:34.080 --> 0:17:39.280 I think before that they started a company called Apple Corp. Right. 0:17:39.720 --> 0:17:42.480 Apple Corp. Was a holding company. It had a couple 0:17:42.560 --> 0:17:46.440 different uh uses, but the main thing it was like 0:17:46.480 --> 0:17:49.119 there in house record label. Right. They I don't know 0:17:49.160 --> 0:17:50.600 why they decided to name Apple, but that was the 0:17:50.720 --> 0:17:51.360 named Apple Corp. 0:17:51.640 --> 0:17:52.199 That's interesting. 0:17:53.400 --> 0:17:57.320 So in nineteen seventy seven, George Harrison you know what 0:17:57.359 --> 0:18:00.760 George Harrison is the Beatles, of course, well nobody really 0:18:00.800 --> 0:18:05.600 knows him. He's the Beatle that you never heard of, right, 0:18:05.840 --> 0:18:09.200 most people never heard of him. So he hits ironic 0:18:09.200 --> 0:18:11.359 because nobody's heard of him, and he heard of a 0:18:11.440 --> 0:18:13.680 company that nobody's heard of that's just started out in 0:18:13.760 --> 0:18:17.879 nineteen seventy seven around that time, called Apple Inc. So 0:18:18.080 --> 0:18:20.879 he says, okay, this is pretty interesting. Is a company 0:18:20.960 --> 0:18:23.879 called Apple? Right, So he goes to Apple Corp. The 0:18:23.960 --> 0:18:27.160 Beatles company, and he tells them about a company called 0:18:27.240 --> 0:18:33.800 Apple Inc. Right, So the Beatles' Apple Corp. Suits Apple Inc. 0:18:34.440 --> 0:18:38.440 Because they're using the trademark name Apple. They already trademarked 0:18:38.440 --> 0:18:42.040 the name Apple can't use it. So in nineteen eighty 0:18:42.080 --> 0:18:46.080 one they settled a lawsuit for eighty thousand dollars. Right. 0:18:46.200 --> 0:18:48.800 An interesting thing is that part of the settlement is 0:18:48.920 --> 0:18:53.840 that Apple Corp. The Beatles Company, agreed to never go 0:18:54.000 --> 0:18:59.159 into the computer business. Apple Inc. Steve Jobs Company agreed 0:18:59.240 --> 0:19:00.679 to never go into the music business. 0:19:00.840 --> 0:19:03.159 We're gonna to stay in your lane. Close in your 0:19:03.240 --> 0:19:04.199 lane is all. 0:19:04.680 --> 0:19:06.880 They could both use Apple, but they have to stay 0:19:06.880 --> 0:19:10.680 in there in your lane. Okay. So it's going pretty 0:19:10.680 --> 0:19:13.800 good for a couple of years, and then nineteen eighty 0:19:13.920 --> 0:19:20.800 six Apple comes out with musical instrument Digital Interface. Right, Yes, 0:19:21.440 --> 0:19:21.920 I was good. 0:19:22.520 --> 0:19:23.120 I was good. 0:19:23.440 --> 0:19:25.080 So that you want to talk about that? 0:19:25.359 --> 0:19:28.920 Now I can briefly touch on it those or not 0:19:29.040 --> 0:19:31.800 in So that's just a sound chip in the computer. 0:19:31.920 --> 0:19:34.520 So this is before you gotta think with eighties now, 0:19:34.680 --> 0:19:37.760 so like this is like computers. They're not even in color. 0:19:37.760 --> 0:19:40.080 It's just like the green typing. So he's putting a 0:19:40.160 --> 0:19:42.640 sound chip in the computer. They're looking at it like wait, 0:19:42.960 --> 0:19:44.920 sound that could be music. 0:19:44.960 --> 0:19:47.119 It could be music because the music it's about to 0:19:47.119 --> 0:19:48.439 say something I was going to say. 0:19:48.440 --> 0:19:50.879 I think it also allowed them to the computers to 0:19:51.440 --> 0:19:52.800 communicate with music land. 0:19:52.920 --> 0:19:55.840 Yes, yes, yes, yes it did, so it allowed it. 0:19:56.080 --> 0:19:58.440 It's kind of like the beginning stages of putting music 0:19:58.560 --> 0:20:02.280 on a computer. So say, hey, you're not so fast. 0:20:02.320 --> 0:20:05.920 You you promise, you promised not to do. Oh, you 0:20:06.080 --> 0:20:08.600 got your problems. So now they suit them again, right, 0:20:09.320 --> 0:20:11.440 nineteen eighty six, they suit them. So in nineteen ninety 0:20:11.520 --> 0:20:16.680 one they settled for twenty six million dollars. Right, but 0:20:18.600 --> 0:20:20.400 they did something that was very petty at the time, 0:20:20.520 --> 0:20:27.440 So they the nineteen ninety one Macintosh alert. The name 0:20:27.600 --> 0:20:32.800 is Sumo and it's pronounced so sue me. So it's 0:20:32.880 --> 0:20:35.919 like a kind of like you know, and it predicts 0:20:35.960 --> 0:20:37.520 what's going to happen in the future, right, like saying 0:20:37.560 --> 0:20:38.120 like soon. 0:20:38.600 --> 0:20:41.920 So that was part of the sampling of sound on 0:20:42.040 --> 0:20:44.440 an operating system. So like they had a new operating system. 0:20:44.800 --> 0:20:48.320 Now you can sample sound again that sounds like music. 0:20:49.040 --> 0:20:50.280 We're gonna have to suit yeah. 0:20:50.480 --> 0:20:54.080