WEBVTT - TechStuff Predicts What Will Happen This Year

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<v Speaker 1>Welcome to Tech Stuff, a production from iHeartRadio. Hey there,

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<v Speaker 1>and welcome to tech Stuff. I'm your host, Jonathan Strickland.

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<v Speaker 1>I'm an executive producer with iHeart Podcasts and how the

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<v Speaker 1>Tech are you? Happy New Year, everybody. Welcome to tech Stuff.

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<v Speaker 1>Predicts twenty twenty four. Just so y'all know, I'm actually

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<v Speaker 1>recording this on December twenty eighth, so I build that

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<v Speaker 1>in just in case anything I predict for twenty twenty

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<v Speaker 1>four already happened in the last couple of days of

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<v Speaker 1>twenty twenty three, and I thought, you know that it

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<v Speaker 1>had been years and years since I did the last

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<v Speaker 1>one of these. Because these episodes are actually really hard

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<v Speaker 1>to do. Unlike a standard episode, there's not really anything

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<v Speaker 1>I can research before I start writing and then recording.

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<v Speaker 1>I can have an idea about something that might happen

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<v Speaker 1>that I could do a lot research to determine is

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<v Speaker 1>it a plausible prediction or am I just shooting in

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<v Speaker 1>the dark. But that's about it. Plus I also have

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<v Speaker 1>to revisit the episode at the end of the year

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<v Speaker 1>to see how well I made out with my predictions

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<v Speaker 1>because I believe in accountability, So these episodes tend to

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<v Speaker 1>be arduous. They're time consuming, they're frustrating because I don't

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<v Speaker 1>have a great track record, and I thought I had

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<v Speaker 1>not done one in many years because of how hard

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<v Speaker 1>they are. In my mind, it was like, man, it

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<v Speaker 1>must have been since like maybe twenty seventeen when I

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<v Speaker 1>did the last one of these. But then I look

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<v Speaker 1>back in my archive and I saw I did a

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<v Speaker 1>prediction episode in twenty twenty one for the year of

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<v Speaker 1>twenty twenty two, which shows you how incredibly unreliable my

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<v Speaker 1>memory is, which also makes it hard to do a

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<v Speaker 1>predictions episode. It's why I say, like, maybe I predicted

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<v Speaker 1>something that already happened. Heck, maybe I predict something that

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<v Speaker 1>happened like two years ago, because that's how bad my

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<v Speaker 1>memory is. But anyway, gather round the old coat while

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<v Speaker 1>he tells you about the future, and you wonder if

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<v Speaker 1>maybe you could just quietly ship them off to a

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<v Speaker 1>home or something. Let's get started, now, why don't we

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<v Speaker 1>just jump on board with a prediction about x AKA,

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<v Speaker 1>the platform formerly known as Twitter. Now, I'm tempted to

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<v Speaker 1>say that twenty twenty four will be the year when

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<v Speaker 1>x folds. The company has obviously been on the decline

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<v Speaker 1>since Elon Musk bought it, and it actually wasn't in

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<v Speaker 1>the best of shape before Musk bought it either, But

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<v Speaker 1>with advertisers becoming increasingly gun shy around X due to

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<v Speaker 1>Musk's tendency to not only allow hate speech on the platform,

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<v Speaker 1>but also he occasionally promotes it himself, it's hard to

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<v Speaker 1>imagine Elon and company finding a way to course correct.

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<v Speaker 1>On top of that, there are tons of issues mounting

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<v Speaker 1>for the company. One big one is that X as

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<v Speaker 1>a whole hasn't been so good about paying a lot

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<v Speaker 1>of the bills. Last year, we heard about vendors and

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<v Speaker 1>landlords bringing lawsuits against X because the company failed to

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<v Speaker 1>pay what it owed. Current and former employees have also

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<v Speaker 1>brought lawsuits against the company arguing that it hasn't paid

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<v Speaker 1>out contractually obligated compensation and severance, so less money's coming

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<v Speaker 1>into the company due to boycotts from advertisers, and a

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<v Speaker 1>lot of parties are coming up saying you need to

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<v Speaker 1>pay your debts to us. It is not a very

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<v Speaker 1>good situation economically speaking. But I am not going to

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<v Speaker 1>predict that X will die in twenty twenty four for

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<v Speaker 1>a couple of reasons. One, while I personally disliked the

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<v Speaker 1>platform and Elon Musk, I don't want to see any

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<v Speaker 1>company go under. I don't want all the folks working

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<v Speaker 1>at X to find themselves without a job. And two,

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<v Speaker 1>it's too easy of a prediction right. Plus, like Elon

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<v Speaker 1>Musk has what appears to be kind of an obsession

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<v Speaker 1>with this concept of turning X into the everything app,

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<v Speaker 1>and I don't think he's going to be willing to

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<v Speaker 1>give that up, even if it's costing money. So instead,

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<v Speaker 1>I'm going to predict that X actually gets its act

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<v Speaker 1>together this year, that Elon Musk perhaps realizes that maybe

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<v Speaker 1>he should back away from being such an active and

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<v Speaker 1>visible part of X and maybe let the actual CEO,

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<v Speaker 1>Linda Yakarino, work on repairing the relationship the company has

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<v Speaker 1>with brands and advertisers. Maybe they will actually determine that

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<v Speaker 1>X needs to commit to paying the amount it o's

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<v Speaker 1>to all those parties, and that slowly it starts to

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<v Speaker 1>set itself on the right path. I don't think X

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<v Speaker 1>is going to be in a remarkably better position by

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<v Speaker 1>the end of twenty twenty four, but I'm predicting that

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<v Speaker 1>I'll be pointed the right way. For once, do I

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<v Speaker 1>believe in my own prediction. If I'm being honest, I don't.

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<v Speaker 1>I really think X is just going to be a

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<v Speaker 1>bigger mess. But I'm going to predict the opposite because

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<v Speaker 1>if it pans out, won't it be a ma that

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<v Speaker 1>I was calling a shot like this that'd be phenomenal.

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<v Speaker 1>And if it doesn't work out, then it essentially just

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<v Speaker 1>meets everybody's expectations. So here's to looking forward to a

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<v Speaker 1>new and kinder X by the end of this year.

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<v Speaker 1>Maybe I suppose the next one should have actually been

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<v Speaker 1>my first prediction. Considering all the fuss around AI in

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<v Speaker 1>twenty twenty three, I think twenty twenty four we're going

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<v Speaker 1>to see a lot more AI integration. There was a

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<v Speaker 1>lot of talk about it last year, but we didn't

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<v Speaker 1>really see a lot of actual integrations and implementations of AI.

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<v Speaker 1>We saw a lot of hype around it. So I

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<v Speaker 1>think that a lot of those integrations we're going to

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<v Speaker 1>see this year are actually going to turn out to

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<v Speaker 1>be more trouble than what they're worth, because I think

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<v Speaker 1>a lot of business leaders are going to look at

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<v Speaker 1>AI as some sort of cure all for business challenges.

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<v Speaker 1>Now that's not to say that every AI implementation will

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<v Speaker 1>be bad. I think we'll hear about some really creative

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<v Speaker 1>and effective ways to incorporate A into business, whether it's

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<v Speaker 1>for customer facing experiences or behind the scenes where it's

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<v Speaker 1>largely gone unnoticed by anyone outside the organization. But with

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<v Speaker 1>all the hype around artificial intelligence paired with a gap

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<v Speaker 1>in understanding as to what it can and cannot do,

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<v Speaker 1>I suspect we're going to see something similar to when

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<v Speaker 1>companies first heard about the concept of the metaverse. They're

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<v Speaker 1>going to rush in because they're going to be afraid

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<v Speaker 1>of missing out. FOMO will be serious, They're not really

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<v Speaker 1>going to have grips on what AI is good for,

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<v Speaker 1>and we're ultimately going to see a situation similar to

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<v Speaker 1>what we saw with NFTs a couple of years back.

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<v Speaker 1>There's going to be a bubble, and that bubble will

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<v Speaker 1>then eventually collapse, perhaps before the end of twenty twenty four.

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<v Speaker 1>I actually think this is a shame, because I do

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<v Speaker 1>think there are ways that AI can make a positive

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<v Speaker 1>change for work. Those changes don't necessarily lead to layoffs

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<v Speaker 1>or perhaps saddling some poor human employee with the job

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<v Speaker 1>of double checking to make sure the AI didn't make

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<v Speaker 1>some sort of dumb mistake or invent something that doesn't

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<v Speaker 1>exist that would eventually tank the company. And if there

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<v Speaker 1>is a bubble, and if it does burst, I think

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<v Speaker 1>that's going to set back the AI field in general,

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<v Speaker 1>not just generative AI, although that's where a lot of

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<v Speaker 1>the focus has been in the last year, but for

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<v Speaker 1>AI across the board, because we've seen similar things like

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<v Speaker 1>that happen with other technologies. We've seen it with blockchain,

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<v Speaker 1>we've seen it with virtual reality a couple of times actually,

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<v Speaker 1>and we'll talk more about mixed reality a little bit

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<v Speaker 1>later in this Predictions episode. And I think it's there's

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<v Speaker 1>a good chance we're going to see it with AI.

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<v Speaker 1>And again it's not that AI is bad or that

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<v Speaker 1>there's no place for it, but that the hype around

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<v Speaker 1>it and the expectation around it has a large gap

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<v Speaker 1>between what is an actual good implementation of it, and

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<v Speaker 1>I think particularly we're going to see that in generative AI.

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<v Speaker 1>In fact, we started seeing it in twenty twenty three,

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<v Speaker 1>but I think twenty twenty four is the year where

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<v Speaker 1>we'll really see generative AI put through the paces and

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<v Speaker 1>in at least several areas it's going to come up short,

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<v Speaker 1>or it's going to cause headaches that could have been

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<v Speaker 1>avoided if the AI had not been implemented in the

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<v Speaker 1>first place. On a related note, I think we're going

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<v Speaker 1>to see a lot more legislators and regulators all around

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<v Speaker 1>the world try to tackle AI. However, I don't think

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<v Speaker 1>we're going to get very many meaningful laws or regulations

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<v Speaker 1>out of it. Perhaps this is because I have become

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<v Speaker 1>cynical when it comes to lawmakers wrapping their heads around

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<v Speaker 1>a technology and then trying to draft legislation, or it's

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<v Speaker 1>possible that I feel this way because there are influential

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<v Speaker 1>people in the AI space, for example Open AIS on

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<v Speaker 1>again off against CEO Sam Altman, who are taking an

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<v Speaker 1>aggressive role in trying to shape these regulations. When the

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<v Speaker 1>parties that are going to be governed by regulations are

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<v Speaker 1>taking an active role in forming the regulations, you should

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<v Speaker 1>expect that they have an agenda and they're trying to

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<v Speaker 1>have the regulations meet that agenda. So my worry is

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<v Speaker 1>that we're going to see regulations that perhaps serve the

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<v Speaker 1>interests of particular parties like open a Eye, while simultaneously

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<v Speaker 1>holding back competition like a startup. Maybe it's also because

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<v Speaker 1>I see a lot of politicians use technology more as

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<v Speaker 1>a way to promote that they have a certain ideology.

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<v Speaker 1>You know, think of the various politicians who point at

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<v Speaker 1>efforts to think of the children when it comes to

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<v Speaker 1>like taking an approach to objectionable material online. Right, if

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<v Speaker 1>you look closely at the legislation, it almost never addresses

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<v Speaker 1>any of the root problems. Instead, it's like patching symptoms.

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<v Speaker 1>And sometimes they don't even patch the symptoms, so you

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<v Speaker 1>end up with rules that don't address the actual problem

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<v Speaker 1>and don't do anything useful, and it just makes things

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<v Speaker 1>more muddy. In some cases, lawmakers go on and on

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<v Speaker 1>about a problem, but they don't even draft anything. They

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<v Speaker 1>just use the problem again as sort of a political

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<v Speaker 1>stepping point to try and signify to potential voters. Hey,

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<v Speaker 1>this is what I stand for, and the perceived problem

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<v Speaker 1>is just a target, right, It's not anything that they're

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<v Speaker 1>actually going to do anything about. The last few years

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<v Speaker 1>have perhaps taken a lot of my optimism with them.

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<v Speaker 1>So maybe I am being just incredibly pessimistic and cynical,

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<v Speaker 1>but this is how it seems to play out to me. Anyway,

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<v Speaker 1>we may get a few definitive rules in twenty twenty

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<v Speaker 1>four regarding AI, similar to how a judge in the

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<v Speaker 1>US deemed that works authored by AI are not eligible

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<v Speaker 1>for copyright protection. But I think there's going to be

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<v Speaker 1>very specific for particular use cases. I don't think we're

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<v Speaker 1>necessarily going to see comprehensive, effective legislation or regulations around

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<v Speaker 1>AI not in twenty twenty four. On a related note,

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<v Speaker 1>because twenty twenty four is an election year here in

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<v Speaker 1>the United States, and because we've seen in recent years

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<v Speaker 1>arise in attempts to influence voters, I suspect we're going

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<v Speaker 1>to see an awful lot of AI assisted attempts to mislead, misinform,

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<v Speaker 1>and deceive US citizens. I think deep fakes will play

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<v Speaker 1>a big part, whether it's video or audio or whatever

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<v Speaker 1>it may be, in a way to try and sway

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<v Speaker 1>voters from one point of view to another or to

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<v Speaker 1>reinforce certain ideas. I think AI drafted misinformation campaigns will

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<v Speaker 1>be a big part of this too, And in turn,

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<v Speaker 1>this is going to prompt the US government to pressure

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<v Speaker 1>the social platforms to identify and remove misinformation quickly and accurately.

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<v Speaker 1>But again, this doesn't actually address the underlying problem, right,

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<v Speaker 1>because even if you are putting pressure on the social platforms,

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<v Speaker 1>the parties that are actually generating the misinformation are still

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<v Speaker 1>active and they're still going to be flooding any available

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<v Speaker 1>channel with that misinformation. So again, it's not addressing the

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<v Speaker 1>underlying issue, although I don't even know how you would

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<v Speaker 1>go about doing that, but the point being that it's

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<v Speaker 1>a little reactive, it's not proactive, and it doesn't solve

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<v Speaker 1>the problem. It just shifts the problem to a different party,

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<v Speaker 1>that being the platforms that serve as the launching ground

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<v Speaker 1>for these misinformation campaigns. And I don't think it's going

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<v Speaker 1>to mean that we're going to see less of it.

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<v Speaker 1>I think one consequence of this is we'll see even

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<v Speaker 1>more opposition to TikTok in particular, not that I think

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<v Speaker 1>TikTok necessarily deserves that treatment, but we're already seeing a

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<v Speaker 1>growing belief that the platform purposefully directs users to specific

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<v Speaker 1>videos to push an agenda. Various investigations by journalists have

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<v Speaker 1>shown that there's very little evidence of this, that TikTok

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<v Speaker 1>is more focused on serving up content that will keep

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<v Speaker 1>a user on TikTok longer, and that it doesn't really

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<v Speaker 1>care what the messaging of that content is as long

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<v Speaker 1>as it's not breaking the law, in which case TikTok

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<v Speaker 1>wants to remove it so that they don't get in trouble.

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<v Speaker 1>If someone stays on TikTok longer because of misinformation, and

0:13:18.160 --> 0:13:22.160
<v Speaker 1>that misinformation has a particular like political ideology associated with it,

0:13:22.800 --> 0:13:25.880
<v Speaker 1>TikTok will just keep serving up that content to that

0:13:25.920 --> 0:13:29.400
<v Speaker 1>particular user, not because it's trying to radicalize that person,

0:13:30.080 --> 0:13:33.280
<v Speaker 1>but because TikTok benefits from folks staying on TikTok longer.

0:13:33.800 --> 0:13:36.040
<v Speaker 1>But this is a system that bad actors can gain.

0:13:36.160 --> 0:13:39.359
<v Speaker 1>Right Meanwhile, lawmakers look at TikTok as being the problem

0:13:39.640 --> 0:13:42.079
<v Speaker 1>rather than those who are creating the actual content. So

0:13:42.320 --> 0:13:44.120
<v Speaker 1>I think we're going to see a lot more political

0:13:44.160 --> 0:13:47.559
<v Speaker 1>posturing about how TikTok is destroying the United States and

0:13:47.600 --> 0:13:50.080
<v Speaker 1>should be banned. And to be clear, I am not

0:13:50.160 --> 0:13:52.400
<v Speaker 1>a fan of TikTok, but I really feel like the

0:13:52.400 --> 0:13:55.280
<v Speaker 1>concern is directed at the wrong place here. I will

0:13:55.280 --> 0:13:58.559
<v Speaker 1>say that I expect there to be increased rhetoric around

0:13:58.720 --> 0:14:01.200
<v Speaker 1>banning TikTok here in the United States, but we're not

0:14:01.240 --> 0:14:03.240
<v Speaker 1>actually going to see that happen at least not on

0:14:03.240 --> 0:14:06.000
<v Speaker 1>a national level. I think it'll be used more as

0:14:06.000 --> 0:14:07.880
<v Speaker 1>a political tool for folks who are running in the

0:14:07.920 --> 0:14:11.280
<v Speaker 1>election rather than as an actual policy. So I predict

0:14:11.280 --> 0:14:14.120
<v Speaker 1>that by the end of twenty twenty four, TikTok will

0:14:14.160 --> 0:14:16.079
<v Speaker 1>still be a thing and folks in the US will

0:14:16.080 --> 0:14:19.080
<v Speaker 1>still be able to access it legally. Okay, I've got

0:14:19.320 --> 0:14:21.600
<v Speaker 1>several more predictions to go through before we get to those.

0:14:21.680 --> 0:14:34.680
<v Speaker 1>Let's take a quick break to think our sponsors. Okay,

0:14:34.840 --> 0:14:37.080
<v Speaker 1>Next up, I'm gonna stick my neck out about an

0:14:37.080 --> 0:14:42.120
<v Speaker 1>Apple product. Now, historically, I have a terrible record for

0:14:42.200 --> 0:14:45.600
<v Speaker 1>this because I famously dismissed the iPad back in the

0:14:45.680 --> 0:14:48.240
<v Speaker 1>day because I thought no one wanted a tablet form

0:14:48.280 --> 0:14:52.360
<v Speaker 1>factor computer system. Tablet computers had been around for years

0:14:52.400 --> 0:14:55.320
<v Speaker 1>before the iPad came out. Also, I thought the iPad

0:14:55.400 --> 0:14:58.280
<v Speaker 1>was a really dumb name. It's funny because now it's

0:14:58.320 --> 0:14:59.720
<v Speaker 1>been around for a while, but when it was first

0:14:59.760 --> 0:15:03.040
<v Speaker 1>and an lots of folks said, iPad, are you serious?

0:15:03.520 --> 0:15:07.120
<v Speaker 1>But then boom, the product comes out and like the iPhone,

0:15:07.200 --> 0:15:10.280
<v Speaker 1>it establishes itself in the hearts of consumers and Apple

0:15:10.320 --> 0:15:14.320
<v Speaker 1>fanatics everywhere. Hecker Ment other companies could actually produce their

0:15:14.360 --> 0:15:18.840
<v Speaker 1>own consumer tablets and sell those to the public as well.

0:15:18.880 --> 0:15:22.359
<v Speaker 1>And previously you would only really come across tablet computers

0:15:22.800 --> 0:15:24.920
<v Speaker 1>if you happen to work in certain environments, like say

0:15:24.960 --> 0:15:28.640
<v Speaker 1>a hospital, But now you know, like kids are using

0:15:28.640 --> 0:15:32.600
<v Speaker 1>them as playthings. However, I really feel that the Apple

0:15:32.720 --> 0:15:36.320
<v Speaker 1>Vision Pro headset, which is an upcoming mixed reality device

0:15:36.360 --> 0:15:39.960
<v Speaker 1>that leans heavily on the augmented reality part of the

0:15:40.080 --> 0:15:42.720
<v Speaker 1>mixed reality spectrum, I don't think it's going to be

0:15:42.720 --> 0:15:45.760
<v Speaker 1>a big success, and that's partly because no one has

0:15:45.880 --> 0:15:50.680
<v Speaker 1>managed to make a mixed reality viable consumer product that

0:15:50.960 --> 0:15:54.360
<v Speaker 1>is at like the high end of the tech spectrum. Obviously,

0:15:54.360 --> 0:15:57.280
<v Speaker 1>there are VR headsets that are popular among a subset

0:15:57.320 --> 0:16:00.280
<v Speaker 1>of gamers, but even that, it's like a slow of

0:16:00.320 --> 0:16:04.040
<v Speaker 1>a slice of a demographic, right, it's not the general public.

0:16:04.160 --> 0:16:08.760
<v Speaker 1>General public has not adopted VR, but some gamers have. Now,

0:16:08.760 --> 0:16:11.560
<v Speaker 1>I'd say that there's no real precedent here, and that's

0:16:11.600 --> 0:16:14.320
<v Speaker 1>why I think Apple's going to fail. However, I also

0:16:14.440 --> 0:16:16.840
<v Speaker 1>have to face the fact that that's the same thing

0:16:16.880 --> 0:16:20.160
<v Speaker 1>I said about tablet computers years ago, before the iPad

0:16:20.160 --> 0:16:22.640
<v Speaker 1>had come out. But that's just one reason I think

0:16:22.640 --> 0:16:24.600
<v Speaker 1>it's going to fail. Another one is because the price

0:16:24.680 --> 0:16:27.760
<v Speaker 1>tag the Apple Vision Pro is going to retail for

0:16:27.880 --> 0:16:31.440
<v Speaker 1>three four hundred and ninety nine dollars thirty five hundred

0:16:31.480 --> 0:16:34.560
<v Speaker 1>dollars is incredibly expensive, and it puts the Vision Pro

0:16:34.680 --> 0:16:38.160
<v Speaker 1>outside the price range for most consumers. Now, I have

0:16:38.280 --> 0:16:41.480
<v Speaker 1>not experienced the Vision Pro personally. I have watched some

0:16:41.600 --> 0:16:44.560
<v Speaker 1>videos and I've read some reviews that said the experience

0:16:44.640 --> 0:16:49.120
<v Speaker 1>is really impressive, that Apple delivers a good experience, But

0:16:49.160 --> 0:16:51.400
<v Speaker 1>a lot of those reviews also raise concerns that there

0:16:51.440 --> 0:16:54.320
<v Speaker 1>are a limited number of things you can do with

0:16:54.440 --> 0:16:58.560
<v Speaker 1>the Apple Vision Pro, that some of those things probably

0:16:58.600 --> 0:17:02.600
<v Speaker 1>aren't practical at least not for say, like productivity purposes

0:17:02.600 --> 0:17:05.000
<v Speaker 1>for a full day of work, because you know the

0:17:05.040 --> 0:17:08.639
<v Speaker 1>battery won't last that long. And this also leads us

0:17:08.680 --> 0:17:11.160
<v Speaker 1>to a chicken in the egg problem that a lot

0:17:11.200 --> 0:17:14.919
<v Speaker 1>of new technology faces. Maybe instead, I should say the

0:17:15.080 --> 0:17:20.080
<v Speaker 1>hardware and the software problem. So launching any new computer,

0:17:20.440 --> 0:17:24.520
<v Speaker 1>hardware or platform is a tricky thing, whether that's a

0:17:24.680 --> 0:17:29.480
<v Speaker 1>video game console, a brand new computer system, or an

0:17:29.560 --> 0:17:37.000
<v Speaker 1>augmented reality headset. And that's because the hardware needs good

0:17:37.080 --> 0:17:41.680
<v Speaker 1>software in order to be useful, and something that's valuable

0:17:41.720 --> 0:17:45.240
<v Speaker 1>to consumers. Otherwise you end up with a very expensive

0:17:45.240 --> 0:17:49.000
<v Speaker 1>piece of technology, like a pair of electronic goggles that

0:17:49.240 --> 0:17:51.720
<v Speaker 1>only is able to perform a limited number of tasks,

0:17:52.400 --> 0:17:56.800
<v Speaker 1>and so consumers don't see the necessity of purchasing such

0:17:56.800 --> 0:17:59.439
<v Speaker 1>a thing, right Apart from the desire to have the newest,

0:17:59.480 --> 0:18:03.280
<v Speaker 1>coolest techechnology, if the tech only does a limited number

0:18:03.280 --> 0:18:05.600
<v Speaker 1>of things, then you might say, well, how is this

0:18:05.680 --> 0:18:09.720
<v Speaker 1>worth the money? Meanwhile, software developers need to feel confident

0:18:09.760 --> 0:18:12.440
<v Speaker 1>that they're going to see a return on investment for

0:18:12.840 --> 0:18:17.280
<v Speaker 1>their work for developing applications for the hardware platform. If

0:18:17.280 --> 0:18:19.480
<v Speaker 1>you're a developer and you have the chance to build

0:18:19.520 --> 0:18:22.840
<v Speaker 1>apps for a platform that's brand new, but you also

0:18:22.920 --> 0:18:26.360
<v Speaker 1>see that the platform is not likely to receive widespread adoption,

0:18:27.040 --> 0:18:31.240
<v Speaker 1>you might pull a fagin and review the situation, because

0:18:31.280 --> 0:18:34.359
<v Speaker 1>it won't do you any good. If you spend hundreds

0:18:34.400 --> 0:18:38.320
<v Speaker 1>of developer hours, spending significant amounts of money to develop

0:18:38.359 --> 0:18:41.440
<v Speaker 1>something that only a few people will ever purchase or experience,

0:18:41.760 --> 0:18:44.119
<v Speaker 1>you're not going to get a return on your investment.

0:18:44.560 --> 0:18:47.800
<v Speaker 1>That time and money could go to something else that

0:18:47.840 --> 0:18:51.960
<v Speaker 1>would actually reach more customers. So software developers really want

0:18:52.000 --> 0:18:55.280
<v Speaker 1>a large user base. They want to have as many

0:18:55.400 --> 0:18:58.840
<v Speaker 1>users as possible on the hardware so that they're likely

0:18:58.920 --> 0:19:03.160
<v Speaker 1>to see success with their app. Meanwhile, the user base

0:19:03.640 --> 0:19:07.200
<v Speaker 1>or potential user base wants a product to have lots

0:19:07.280 --> 0:19:10.320
<v Speaker 1>of apps on it. They want a real good library

0:19:10.400 --> 0:19:13.960
<v Speaker 1>of applications, and that needs to be there for the

0:19:14.000 --> 0:19:17.480
<v Speaker 1>consumers to feel confident to purchase the product. So you

0:19:17.520 --> 0:19:21.040
<v Speaker 1>have potential users waiting for more features and functionality, and

0:19:21.080 --> 0:19:23.679
<v Speaker 1>you have developers waiting for enough users to justify the

0:19:23.760 --> 0:19:27.520
<v Speaker 1>work that is needed to build out those features in functionality,

0:19:27.800 --> 0:19:31.439
<v Speaker 1>and it's a classic Chicken and the software problem or something.

0:19:31.480 --> 0:19:34.760
<v Speaker 1>I'm bad with metaphors. So I think that the Apple

0:19:34.880 --> 0:19:38.119
<v Speaker 1>Vision pro will impress reviewers at least as far as

0:19:38.119 --> 0:19:41.720
<v Speaker 1>the functionality goes when it launches, But I don't think

0:19:41.720 --> 0:19:45.080
<v Speaker 1>it's going to become an Apple flagship product like the iPhone.

0:19:45.720 --> 0:19:49.639
<v Speaker 1>I'm not sure what, if anything, will ever make mixed

0:19:49.640 --> 0:19:54.359
<v Speaker 1>reality headsets a successful consumer item. I worry that the

0:19:54.400 --> 0:19:58.919
<v Speaker 1>form factor as it stands now, the bulky headset is

0:19:58.960 --> 0:20:02.399
<v Speaker 1>a really big herd. Just like people didn't flock to

0:20:02.480 --> 0:20:07.640
<v Speaker 1>three D televisions despite multiple manufacturers really pushing three DTV

0:20:07.960 --> 0:20:11.200
<v Speaker 1>like a decade ago, because nobody really wanted to deal

0:20:11.280 --> 0:20:13.760
<v Speaker 1>with the hassle of having to wear special glasses just

0:20:13.760 --> 0:20:17.280
<v Speaker 1>to watch TV at home. So I predict that the

0:20:17.280 --> 0:20:21.120
<v Speaker 1>Apple Vision pro will be a commercial failure. I look

0:20:21.200 --> 0:20:23.480
<v Speaker 1>forward to being gobsmacked at the end of twenty twenty

0:20:23.520 --> 0:20:26.080
<v Speaker 1>four when it becomes one of the top selling items

0:20:26.119 --> 0:20:29.439
<v Speaker 1>on the market or something. But I just I don't

0:20:29.520 --> 0:20:32.240
<v Speaker 1>think the market is there. I think if Apple had

0:20:32.400 --> 0:20:36.400
<v Speaker 1>been able to actually create a pair of ar glasses

0:20:36.440 --> 0:20:39.959
<v Speaker 1>that look like eyeglasses, it would be a totally different story.

0:20:40.400 --> 0:20:43.960
<v Speaker 1>But it just didn't happen. That form factor is so

0:20:44.240 --> 0:20:47.280
<v Speaker 1>small that cramming in all the components, you would need

0:20:47.320 --> 0:20:51.320
<v Speaker 1>to have a decent pair of AR glasses that one

0:20:52.000 --> 0:20:53.800
<v Speaker 1>could do all the things he wanted to do, and

0:20:53.880 --> 0:20:56.840
<v Speaker 1>two had a battery that would support it for longer

0:20:56.880 --> 0:21:01.160
<v Speaker 1>than say, five minutes. It just was isn't realistic, And

0:21:01.520 --> 0:21:05.639
<v Speaker 1>I just don't think consumers are eager to strap a

0:21:05.680 --> 0:21:09.400
<v Speaker 1>big headset to their face for multiple hours a day,

0:21:10.200 --> 0:21:13.080
<v Speaker 1>even though it honestly could be super cool as far

0:21:13.080 --> 0:21:15.239
<v Speaker 1>as the experience goes. I just don't think it's going

0:21:15.280 --> 0:21:17.600
<v Speaker 1>to be there. Another thing I think is going to

0:21:17.600 --> 0:21:21.440
<v Speaker 1>be big in twenty twenty four will be news about

0:21:21.520 --> 0:21:25.160
<v Speaker 1>quantum computing. But that being said, a lot of stuff

0:21:25.160 --> 0:21:29.760
<v Speaker 1>actually has to happen for quantum computers to transform from

0:21:29.800 --> 0:21:35.760
<v Speaker 1>being impressive technological and scientific achievements to becoming a practical technology.

0:21:36.240 --> 0:21:40.919
<v Speaker 1>Quantum computing has the potential to totally change the world.

0:21:41.040 --> 0:21:46.640
<v Speaker 1>It could disrupt fundamental technologies like encryption methodologies, but that

0:21:46.720 --> 0:21:50.800
<v Speaker 1>only is true if the quantum computer is paired with

0:21:50.920 --> 0:21:55.200
<v Speaker 1>the proper quantum algorithms and programs. Again, it's a hardware

0:21:55.240 --> 0:21:58.240
<v Speaker 1>software issue. It's not just that you have a device

0:21:58.320 --> 0:22:01.840
<v Speaker 1>that from a technical level could do these things. You

0:22:01.880 --> 0:22:06.560
<v Speaker 1>have to actually build the programs or algorithms to achieve

0:22:06.920 --> 0:22:10.200
<v Speaker 1>those things on the hardware, and we haven't heard a

0:22:10.240 --> 0:22:14.840
<v Speaker 1>whole lot about that second category of developments in quantum computing.

0:22:14.840 --> 0:22:18.480
<v Speaker 1>We've heard a lot about the incredible advancements companies have

0:22:18.560 --> 0:22:22.600
<v Speaker 1>made in building larger and larger quantum computers, but not

0:22:22.720 --> 0:22:26.359
<v Speaker 1>so much on the algorithm development side. So my guess

0:22:26.440 --> 0:22:29.440
<v Speaker 1>is we're going to see more stories not just about

0:22:29.560 --> 0:22:33.439
<v Speaker 1>impressive quantum computing hardware, but on the development of the

0:22:33.480 --> 0:22:36.440
<v Speaker 1>software side of the equation. So again, it's one thing

0:22:36.480 --> 0:22:39.159
<v Speaker 1>to make a quantum computer work. It's another thing to

0:22:39.160 --> 0:22:42.320
<v Speaker 1>make it work for you, and I think that's really

0:22:42.359 --> 0:22:44.480
<v Speaker 1>where we're going to see more of the story shift

0:22:44.640 --> 0:22:47.760
<v Speaker 1>in this year, because otherwise you're just going to have

0:22:47.840 --> 0:22:49.920
<v Speaker 1>a really powerful machine, but you have nothing to run

0:22:49.960 --> 0:22:52.760
<v Speaker 1>on it. It's not very useful. And it's not like

0:22:52.840 --> 0:22:57.000
<v Speaker 1>quantum computers can replace classical computers. They work on entirely

0:22:57.040 --> 0:23:02.240
<v Speaker 1>different principles, at least from a a scale perspective, and

0:23:02.880 --> 0:23:05.800
<v Speaker 1>quantum computers would be terrible at the things that classical

0:23:05.800 --> 0:23:09.440
<v Speaker 1>computers are good at, just like classical computers would take

0:23:09.560 --> 0:23:12.840
<v Speaker 1>ages to complete tasks that quantum computers, when paired with

0:23:12.880 --> 0:23:16.600
<v Speaker 1>a correct algorithm, could complete in a fraction of the time.

0:23:17.119 --> 0:23:19.679
<v Speaker 1>So I think we're going to see the narrative shift

0:23:19.720 --> 0:23:22.280
<v Speaker 1>a bit in twenty twenty four as we approach a

0:23:22.320 --> 0:23:27.560
<v Speaker 1>future where quantum computers are actively doing incredible stuff. Now,

0:23:27.600 --> 0:23:31.199
<v Speaker 1>some predictions are a bit too easy. For example, I

0:23:31.200 --> 0:23:33.120
<v Speaker 1>could say we're going to see a lot more development

0:23:33.160 --> 0:23:37.360
<v Speaker 1>around electric vehicles, but that's no brainer. With various regions

0:23:37.400 --> 0:23:41.040
<v Speaker 1>passing laws that will phase out internal combustion engines over

0:23:41.080 --> 0:23:44.160
<v Speaker 1>the next decade or so, it's pretty much a guarantee

0:23:44.160 --> 0:23:47.480
<v Speaker 1>that electric vehicles are going to be big news from

0:23:47.480 --> 0:23:52.359
<v Speaker 1>this point moving forward. Likewise, I could make a prediction about, say,

0:23:52.480 --> 0:23:55.199
<v Speaker 1>the next Nintendo video game console. I could say, oh,

0:23:55.240 --> 0:23:58.200
<v Speaker 1>we're going to get a new Nintendo in twenty twenty four.

0:23:59.000 --> 0:24:03.320
<v Speaker 1>But there's there's been leaks of internal Nintendo documentation that

0:24:03.440 --> 0:24:06.920
<v Speaker 1>already suggests that that's going to happen, right that we're

0:24:06.920 --> 0:24:08.879
<v Speaker 1>going to get a follow up to the Switch. No

0:24:08.920 --> 0:24:11.800
<v Speaker 1>one knows outside of Nintendo anyway. No one knows what

0:24:11.800 --> 0:24:15.000
<v Speaker 1>it's going to be called. We're pretty sure the form

0:24:15.040 --> 0:24:17.520
<v Speaker 1>factor isn't going to be that different from the Switch.

0:24:17.560 --> 0:24:23.040
<v Speaker 1>It'll still be some sort of handheld console hybrid. But

0:24:23.200 --> 0:24:26.040
<v Speaker 1>beyond that, you know, we don't have details, but we

0:24:26.040 --> 0:24:29.280
<v Speaker 1>do know it's coming. There's not much point predicting something

0:24:29.920 --> 0:24:33.600
<v Speaker 1>that is already pretty likely to happen due to the

0:24:33.640 --> 0:24:36.359
<v Speaker 1>bits we know. I do think I can make a

0:24:36.400 --> 0:24:40.480
<v Speaker 1>couple of other interesting predictions. I think we're going to

0:24:40.520 --> 0:24:43.199
<v Speaker 1>see a lot of change in the streaming media space.

0:24:43.800 --> 0:24:48.320
<v Speaker 1>For the last couple of years, streaming services have encounter

0:24:48.480 --> 0:24:51.639
<v Speaker 1>challenges when it comes to running a profitable business. It

0:24:51.680 --> 0:24:54.720
<v Speaker 1>turns out you can't depend entirely on never ending growth

0:24:54.920 --> 0:24:59.080
<v Speaker 1>of subscribers, because sooner or later you're gonna plateau because

0:24:59.119 --> 0:25:02.520
<v Speaker 1>adoption will hit us saturation point. There just won't be

0:25:02.720 --> 0:25:06.040
<v Speaker 1>more people willing or able to subscribe to your service.

0:25:06.640 --> 0:25:09.240
<v Speaker 1>And if that's how you are looking at growth and

0:25:09.320 --> 0:25:13.440
<v Speaker 1>revenue is by adding subscribers, you're kind of up the creek.

0:25:14.000 --> 0:25:16.600
<v Speaker 1>The cable industry faced the same thing because you had

0:25:16.600 --> 0:25:20.000
<v Speaker 1>cable networks that we're trying to solve this problem, right,

0:25:20.160 --> 0:25:23.680
<v Speaker 1>how do we get more subscribers when we're already on

0:25:24.080 --> 0:25:27.479
<v Speaker 1>pretty much all the cable packages. Well, the solution that

0:25:27.520 --> 0:25:30.879
<v Speaker 1>the cable industry adopted, for the most part was to

0:25:30.920 --> 0:25:35.040
<v Speaker 1>find new regions to launch their networks in and just

0:25:35.119 --> 0:25:38.200
<v Speaker 1>start the process all over again. Right when I worked

0:25:38.240 --> 0:25:43.080
<v Speaker 1>for Discovery Communications, or rather when Discovery Communications owned the

0:25:43.119 --> 0:25:45.880
<v Speaker 1>company I was working for before they sold us off,

0:25:46.600 --> 0:25:50.560
<v Speaker 1>I observed this personally. I saw the plans being, well,

0:25:50.640 --> 0:25:54.080
<v Speaker 1>we can't really expand in the United States anymore because

0:25:54.600 --> 0:25:58.040
<v Speaker 1>pretty much every cable package has the Discovery network as

0:25:58.080 --> 0:26:00.560
<v Speaker 1>part of it. So what we're going to do focus

0:26:00.600 --> 0:26:06.200
<v Speaker 1>on other regions like Asia or South America, and we'll

0:26:06.240 --> 0:26:08.600
<v Speaker 1>just do it there. Which, if you're thinking about this,

0:26:09.359 --> 0:26:12.800
<v Speaker 1>eventually run out of places to expand into, and you're

0:26:12.840 --> 0:26:16.000
<v Speaker 1>back at the problem you were already facing. How do

0:26:16.080 --> 0:26:21.080
<v Speaker 1>you grow when you're already everywhere? Well, streaming services have

0:26:21.200 --> 0:26:24.520
<v Speaker 1>kind of run into a similar issue. The snazzy thing

0:26:24.840 --> 0:26:27.160
<v Speaker 1>it looks like to do in twenty twenty four is

0:26:27.200 --> 0:26:31.239
<v Speaker 1>to bundle streaming services with other streaming services to kind

0:26:31.280 --> 0:26:35.239
<v Speaker 1>of spread both the risk and cost and also the

0:26:35.280 --> 0:26:38.399
<v Speaker 1>profits around a little bit. So again, the hope is

0:26:38.400 --> 0:26:42.080
<v Speaker 1>really to reach new customers, new subscribers, and then share

0:26:42.119 --> 0:26:45.200
<v Speaker 1>the expense of generating content for folks to watch. This

0:26:45.240 --> 0:26:48.480
<v Speaker 1>is the really complicated thing with streaming services, right, How

0:26:48.520 --> 0:26:52.119
<v Speaker 1>do you generate enough revenue to support the generation of

0:26:52.280 --> 0:26:56.160
<v Speaker 1>content that you need to have in order to convince

0:26:56.200 --> 0:26:59.840
<v Speaker 1>people to subscribe and stay with you. If you stop

0:26:59.840 --> 0:27:03.520
<v Speaker 1>me content, eventually your subscribers are going to say, I've

0:27:03.520 --> 0:27:06.720
<v Speaker 1>already watched everything that i'm interested in on here, there's

0:27:06.720 --> 0:27:09.359
<v Speaker 1>no reason for me to stay, and they cancel their subscription.

0:27:09.840 --> 0:27:13.320
<v Speaker 1>But if you keep generating content, especially like high end,

0:27:13.680 --> 0:27:19.000
<v Speaker 1>high quality content, that's expensive, and if you're no longer

0:27:19.080 --> 0:27:23.360
<v Speaker 1>adding lots of subscribers each quarter, it looks like your

0:27:23.800 --> 0:27:27.200
<v Speaker 1>service isn't profitable. It's a tough position to be in.

0:27:27.520 --> 0:27:32.040
<v Speaker 1>It's a very tricky business, and maybe that's why Amazon

0:27:32.119 --> 0:27:36.840
<v Speaker 1>Prime Video is introducing advertising to its service. The costs

0:27:37.000 --> 0:27:39.639
<v Speaker 1>keep coming, but the subscriber numbers aren't increasing at a

0:27:39.720 --> 0:27:43.560
<v Speaker 1>rate that's fast enough to satisfy leaders and stakeholders. So

0:27:44.000 --> 0:27:49.000
<v Speaker 1>if you can't compensate the cost by adding more subscribers,

0:27:49.040 --> 0:27:51.080
<v Speaker 1>you've got to find some other way to generate revenue.

0:27:51.640 --> 0:27:55.080
<v Speaker 1>So with Amazon, they're going to add advertising in with

0:27:55.280 --> 0:27:58.600
<v Speaker 1>the service, which could be really frustrating for those people

0:27:58.600 --> 0:28:01.800
<v Speaker 1>who are actually spending the money to be subscribed to

0:28:01.920 --> 0:28:05.960
<v Speaker 1>Amazon Prime and who had previously enjoyed a relatively ad

0:28:06.000 --> 0:28:10.920
<v Speaker 1>free experience. Disney Plus and Hulu are merging. In fact,

0:28:10.960 --> 0:28:14.480
<v Speaker 1>if you're subscribed to both already, you've seen this for yourself,

0:28:14.800 --> 0:28:16.400
<v Speaker 1>but the rest of us have to wait till later

0:28:16.440 --> 0:28:20.280
<v Speaker 1>this year to get the truly bundled service. As I

0:28:20.320 --> 0:28:23.879
<v Speaker 1>record this, Warner Brothers Discovery is reportedly considering an acquisition

0:28:23.920 --> 0:28:27.679
<v Speaker 1>of Paramount, though various analysts say that it's doubtful this

0:28:27.720 --> 0:28:30.479
<v Speaker 1>will actually happen, but it does show how media companies

0:28:30.480 --> 0:28:34.280
<v Speaker 1>are looking for solutions to this tricky problem, and it's

0:28:34.280 --> 0:28:36.199
<v Speaker 1>a problem that has extra weight to it in the

0:28:36.240 --> 0:28:40.040
<v Speaker 1>wake of the union strikes. In the entertainment industry, artists

0:28:40.040 --> 0:28:42.960
<v Speaker 1>and crafts people want a slice of the profits, and

0:28:43.000 --> 0:28:46.200
<v Speaker 1>that makes sense. They're the ones actually creating the content,

0:28:46.320 --> 0:28:49.640
<v Speaker 1>so they deserve compensation. They should not be cut out

0:28:49.640 --> 0:28:53.720
<v Speaker 1>of things like residuals. However, for the companies, the media companies,

0:28:54.040 --> 0:28:57.120
<v Speaker 1>it means profit margins get even trickier for them. So

0:28:57.160 --> 0:29:01.200
<v Speaker 1>I suspect we'll see a few streaming services fail outright

0:29:01.360 --> 0:29:03.680
<v Speaker 1>in twenty twenty four as companies decide they're just not

0:29:03.800 --> 0:29:08.440
<v Speaker 1>profitable enough and they cease to be Like, I'm actually

0:29:08.440 --> 0:29:12.880
<v Speaker 1>surprised that Max hasn't been completely scrubbed at this point.

0:29:13.280 --> 0:29:16.520
<v Speaker 1>Consumer frustrations are going to continue to grow because no

0:29:16.560 --> 0:29:19.680
<v Speaker 1>one wants to subscribe to a dozen different services in

0:29:19.800 --> 0:29:22.680
<v Speaker 1>order to get the entertainment they want. That's another reason

0:29:22.680 --> 0:29:25.840
<v Speaker 1>why I think the consolidation is going to happen. Partly

0:29:25.880 --> 0:29:29.160
<v Speaker 1>is going to happen because otherwise consumers are going to

0:29:29.440 --> 0:29:33.160
<v Speaker 1>drop their subscriptions out of frustration and out of a

0:29:33.240 --> 0:29:37.280
<v Speaker 1>need to prioritize, especially in an economic climate where things

0:29:37.280 --> 0:29:41.560
<v Speaker 1>are still seen as being uncertain. Okay, with that in mind,

0:29:41.960 --> 0:29:44.440
<v Speaker 1>we're going to take another quick break when we come back.

0:29:44.480 --> 0:29:46.920
<v Speaker 1>I've got a few more predictions to close out for

0:29:47.240 --> 0:30:01.000
<v Speaker 1>twenty twenty four, so we're back, and a lot of

0:30:01.080 --> 0:30:05.200
<v Speaker 1>predictions that I would try to make depend on factors

0:30:05.240 --> 0:30:07.840
<v Speaker 1>that are outside of the tech world. So, for example,

0:30:08.000 --> 0:30:10.960
<v Speaker 1>in recent years, the US government has taken a more

0:30:11.040 --> 0:30:16.719
<v Speaker 1>hardline stance on anti trust issues, right about anti competitive practices,

0:30:17.160 --> 0:30:19.920
<v Speaker 1>companies becoming monopolies, that sort of thing. But that can

0:30:20.000 --> 0:30:23.280
<v Speaker 1>all change depending on how the twenty twenty four elections go.

0:30:23.640 --> 0:30:26.640
<v Speaker 1>I'm not sure that we're going to see the same

0:30:26.720 --> 0:30:31.480
<v Speaker 1>momentum heading into twenty twenty five depending on how those

0:30:31.520 --> 0:30:35.160
<v Speaker 1>elections turn out, right, And I don't know if we'll

0:30:35.160 --> 0:30:37.560
<v Speaker 1>see dramatic events unfold as a result of, say the

0:30:37.600 --> 0:30:41.200
<v Speaker 1>anti trust lawsuits brought against companies like Google, or if

0:30:41.240 --> 0:30:43.680
<v Speaker 1>those efforts will actually fizzle out. Maybe there'll be a

0:30:43.800 --> 0:30:48.640
<v Speaker 1>change in administrations and the support for going after companies

0:30:48.640 --> 0:30:52.080
<v Speaker 1>that are seen as being anti competitive will just drop out.

0:30:52.520 --> 0:30:56.080
<v Speaker 1>That's a possibility. I'm tempted to say that even without

0:30:56.120 --> 0:30:59.280
<v Speaker 1>a change in administrations, we're not likely to see much

0:30:59.320 --> 0:31:02.680
<v Speaker 1>happen with Google. It's actually been a couple of decades

0:31:02.720 --> 0:31:06.719
<v Speaker 1>since the US government really pushed back against a giant

0:31:06.800 --> 0:31:11.160
<v Speaker 1>corporation on anti trust issues, and I suspect there's not

0:31:11.360 --> 0:31:16.520
<v Speaker 1>enough political momentum to make things actually have a meaningful change.

0:31:16.560 --> 0:31:19.240
<v Speaker 1>So my prediction for the Google anti trust lawsuit is

0:31:19.280 --> 0:31:21.800
<v Speaker 1>that Google will come out of it just fine. It

0:31:21.880 --> 0:31:25.200
<v Speaker 1>may have to pay some fines, but ultimately it will

0:31:25.240 --> 0:31:29.320
<v Speaker 1>remain intact and will continue to consolidate its power. And

0:31:29.520 --> 0:31:32.280
<v Speaker 1>maybe it'll be freaking out because AI enabled search is

0:31:32.320 --> 0:31:35.560
<v Speaker 1>totally disrupting the advertising market. In fact, I'm sure that's

0:31:35.600 --> 0:31:41.320
<v Speaker 1>happening already. But likewise, besides political factors, you have economic

0:31:41.400 --> 0:31:44.120
<v Speaker 1>factors that play a huge part in the tech world,

0:31:44.240 --> 0:31:46.960
<v Speaker 1>especially in the space of startups. You know, we've already

0:31:47.000 --> 0:31:49.800
<v Speaker 1>seen a major Silicon Valley bank, in fact, it was

0:31:49.880 --> 0:31:53.880
<v Speaker 1>the Silicon Valley Bank collapse because of factors like high

0:31:53.880 --> 0:31:57.400
<v Speaker 1>interest rates. With the unpredictability of the global economy, it's

0:31:57.440 --> 0:31:59.120
<v Speaker 1>hard to say if twenty twenty four will be a

0:31:59.200 --> 0:32:03.000
<v Speaker 1>rough year for funding startups. You know, as angel investors

0:32:03.360 --> 0:32:06.520
<v Speaker 1>show their angelic natures, can only go so far, because

0:32:06.520 --> 0:32:09.560
<v Speaker 1>if they can't take out a loan to pour into

0:32:09.640 --> 0:32:12.880
<v Speaker 1>startup investments, they might not be willing to part with

0:32:12.960 --> 0:32:16.160
<v Speaker 1>their own cash. So it could be another tough year

0:32:16.160 --> 0:32:18.280
<v Speaker 1>for folks who dream of starting a company and then

0:32:18.280 --> 0:32:20.440
<v Speaker 1>getting acquired before you know, they have to figure out

0:32:20.560 --> 0:32:23.560
<v Speaker 1>a way to make money themselves. I might also be

0:32:23.600 --> 0:32:28.600
<v Speaker 1>really cynical about startup culture in the podcast world. I

0:32:28.600 --> 0:32:32.880
<v Speaker 1>think we're actually going to see the number of shows decrease. Overall.

0:32:33.400 --> 0:32:36.240
<v Speaker 1>We're still going to get new podcasts launching throughout the year,

0:32:36.520 --> 0:32:39.280
<v Speaker 1>I have no doubt about that, but with companies like

0:32:39.320 --> 0:32:43.040
<v Speaker 1>Spotify cutting back on how much they spend on podcast production,

0:32:43.400 --> 0:32:47.080
<v Speaker 1>the money will dwindle and you'll see less that will

0:32:47.080 --> 0:32:50.960
<v Speaker 1>be available to fund the creation of shows they're Also

0:32:51.320 --> 0:32:53.360
<v Speaker 1>I'm guessing there's going to be a decline in the

0:32:53.360 --> 0:32:58.120
<v Speaker 1>willingness to support shows that aren't pulling in big numbers. Right, Like,

0:32:58.160 --> 0:33:00.880
<v Speaker 1>there might be a show that's a prestige on a network,

0:33:01.000 --> 0:33:04.040
<v Speaker 1>but if it's doing really poorly a number of listeners,

0:33:04.440 --> 0:33:07.760
<v Speaker 1>Like maybe it's highly regarded among critics, but no one's

0:33:07.800 --> 0:33:10.960
<v Speaker 1>really subscribing to it. I think we're going to see

0:33:11.000 --> 0:33:14.120
<v Speaker 1>less support for those kinds of shows, because, I mean,

0:33:14.200 --> 0:33:16.920
<v Speaker 1>it never looks good to cancel a Prestie's show, but

0:33:17.760 --> 0:33:21.760
<v Speaker 1>it also is not great to fund the production of

0:33:21.760 --> 0:33:24.960
<v Speaker 1>something that's not making its money back. So I think

0:33:25.240 --> 0:33:28.320
<v Speaker 1>we're going to see a reversal of the podcast trend

0:33:28.720 --> 0:33:30.680
<v Speaker 1>this year. Like over the last couple of years, we've

0:33:30.680 --> 0:33:34.640
<v Speaker 1>seen so many podcasts launch that we've even joked about

0:33:34.640 --> 0:33:37.760
<v Speaker 1>everyone and their dog getting a podcast. I think in

0:33:37.800 --> 0:33:40.320
<v Speaker 1>some cases that's true. I think there probably are podcasts

0:33:40.320 --> 0:33:43.000
<v Speaker 1>that are hosted by a person and their dog. I

0:33:43.040 --> 0:33:44.520
<v Speaker 1>don't think we're going to see as much of that

0:33:45.040 --> 0:33:49.720
<v Speaker 1>this year. Now. For independent podcasters, the people who are

0:33:50.240 --> 0:33:53.080
<v Speaker 1>doing everything themselves, maybe they're doing it just as a hobby,

0:33:53.160 --> 0:33:55.240
<v Speaker 1>maybe they're not looking for a way to make a

0:33:55.280 --> 0:33:58.480
<v Speaker 1>living through their podcasts. I don't think this is applicable.

0:33:58.520 --> 0:34:00.160
<v Speaker 1>I think we're still going to get those folks who

0:34:00.200 --> 0:34:03.000
<v Speaker 1>have a story to tell and they're willing to put

0:34:03.040 --> 0:34:04.600
<v Speaker 1>in the work to tell the story, and they're not

0:34:04.680 --> 0:34:07.280
<v Speaker 1>expecting anything back out of it. I don't see that

0:34:07.400 --> 0:34:10.759
<v Speaker 1>changing necessarily in twenty twenty four. But when we're looking

0:34:10.800 --> 0:34:13.680
<v Speaker 1>at the big networks, I suspect we're going to see

0:34:13.719 --> 0:34:17.560
<v Speaker 1>some scaling back. Now, in the interest of full disclosure,

0:34:17.600 --> 0:34:19.840
<v Speaker 1>I have to say I am an executive producer for

0:34:19.920 --> 0:34:24.480
<v Speaker 1>iHeart Podcasts. But I don't actually have any insight into

0:34:24.880 --> 0:34:27.239
<v Speaker 1>what will happen here. It's not like I've been part

0:34:27.320 --> 0:34:33.360
<v Speaker 1>of deep strategic discussions about whether or not we personally

0:34:33.400 --> 0:34:36.400
<v Speaker 1>as a company are going to launch more or fewer shows.

0:34:36.480 --> 0:34:39.600
<v Speaker 1>I do not know. I am not privy to that information.

0:34:40.000 --> 0:34:41.520
<v Speaker 1>In fact, it may very well be that by the

0:34:41.600 --> 0:34:43.400
<v Speaker 1>end of twenty twenty four I'll have a ton of

0:34:43.400 --> 0:34:46.040
<v Speaker 1>new shows added onto my slate, and it may turn

0:34:46.040 --> 0:34:47.719
<v Speaker 1>out that I'm one hundred percent wrong on this and

0:34:47.760 --> 0:34:52.080
<v Speaker 1>that we'll actually see another boom period for podcasts on

0:34:52.160 --> 0:34:56.359
<v Speaker 1>big networks. But I don't feel like that's where things

0:34:56.400 --> 0:34:58.840
<v Speaker 1>are headed for twenty twenty four. And this is just

0:34:58.880 --> 0:35:02.480
<v Speaker 1>a gut feeling I'm going with. And that is a

0:35:02.520 --> 0:35:05.520
<v Speaker 1>selection of my predictions for the tech space in twenty

0:35:05.560 --> 0:35:08.760
<v Speaker 1>twenty four. I didn't go into a lot of specific

0:35:08.840 --> 0:35:14.920
<v Speaker 1>like products or anything like that, because honestly, it's if

0:35:14.960 --> 0:35:17.320
<v Speaker 1>you're looking at products, chances are you're looking at things

0:35:17.400 --> 0:35:20.560
<v Speaker 1>like leaked information about stuff that's already been in development

0:35:20.560 --> 0:35:22.480
<v Speaker 1>for a couple of years. It would be a real

0:35:22.800 --> 0:35:25.120
<v Speaker 1>a miracle if I just predicted something out of the

0:35:25.120 --> 0:35:29.160
<v Speaker 1>blue that no one is knowingly working on. But I

0:35:29.200 --> 0:35:33.360
<v Speaker 1>don't have that kind of creativity in me right now. However,

0:35:33.640 --> 0:35:36.799
<v Speaker 1>at the end of this year, I will revisit this

0:35:36.880 --> 0:35:40.280
<v Speaker 1>episode and I will see how I did with my predictions.

0:35:40.760 --> 0:35:42.920
<v Speaker 1>One thing is for certain, twenty twenty four will have

0:35:43.040 --> 0:35:47.399
<v Speaker 1>a ton of events that no one saw coming right,

0:35:47.719 --> 0:35:51.399
<v Speaker 1>stuff that just isn't predictable. Maybe a massive company will

0:35:51.480 --> 0:35:55.040
<v Speaker 1>go out of business, Maybe some tech leader will end

0:35:55.120 --> 0:35:59.200
<v Speaker 1>up behind bars, Maybe NFTs will have a massive comeback.

0:35:59.480 --> 0:36:02.360
<v Speaker 1>Maybe the most will become more than just a vague

0:36:02.360 --> 0:36:05.359
<v Speaker 1>collection of ideas fueled by wishful thinking. By the way,

0:36:05.440 --> 0:36:07.839
<v Speaker 1>for that last one, I do think you're gonna still

0:36:07.880 --> 0:36:11.319
<v Speaker 1>have evangelists talking about the metaverse, but there'll be an

0:36:11.320 --> 0:36:14.280
<v Speaker 1>increasing number of people who will have the mean girl's

0:36:14.320 --> 0:36:17.279
<v Speaker 1>reaction of stop trying to make the metaverse happen. It

0:36:17.480 --> 0:36:20.560
<v Speaker 1>isn't going to happen. But we'll see. I could be

0:36:20.600 --> 0:36:23.719
<v Speaker 1>wrong about that too. Maybe it turns out that the

0:36:23.760 --> 0:36:27.120
<v Speaker 1>metaverse was one of those ideas that was announced a

0:36:27.120 --> 0:36:31.279
<v Speaker 1>little early and then took some more time to kind

0:36:31.320 --> 0:36:36.160
<v Speaker 1>of solidify and become cohesive, and will be the next

0:36:36.160 --> 0:36:40.440
<v Speaker 1>big thing. That is a possibility. I am personally skeptical

0:36:40.560 --> 0:36:43.799
<v Speaker 1>of it, but as I've said many times before in

0:36:43.840 --> 0:36:47.600
<v Speaker 1>this episode, I've been wrong before, so we'll see. I'll

0:36:47.640 --> 0:36:50.600
<v Speaker 1>definitely come back and talk to y'all about these predictions

0:36:50.640 --> 0:36:54.080
<v Speaker 1>at the end of the year, and until then, I

0:36:54.120 --> 0:36:58.200
<v Speaker 1>hope you all are having a wonderful new year and

0:36:58.239 --> 0:37:07.520
<v Speaker 1>I'll talk to you again really soon. Tech Stuff is

0:37:07.520 --> 0:37:12.239
<v Speaker 1>an iHeartRadio production. For more podcasts from iHeartRadio, visit the

0:37:12.280 --> 0:37:15.920
<v Speaker 1>iHeartRadio app, Apple Podcasts, or wherever you listen to your

0:37:15.960 --> 0:37:16.680
<v Speaker 1>favorite shows.