1 00:00:00,680 --> 00:00:01,480 Speaker 1: Taking a Walk. 2 00:00:01,680 --> 00:00:04,720 Speaker 2: Yeah, I've always been excited by the idea of highlighting 3 00:00:04,840 --> 00:00:09,520 Speaker 2: just the weirdness of reality, because like, it's so much 4 00:00:09,560 --> 00:00:12,200 Speaker 2: more entertaining than stuff you can make up. 5 00:00:12,400 --> 00:00:16,000 Speaker 1: Welcome to the Taking a Walk Podcast with your host 6 00:00:16,079 --> 00:00:20,240 Speaker 1: Buzz Night. On this episode, Buzz takes a walk in Acton, 7 00:00:20,360 --> 00:00:23,880 Speaker 1: Massachusetts with a guy that's making lots of noise in 8 00:00:23,920 --> 00:00:29,000 Speaker 1: Massachusetts and beyond with his work on wb zam's groundbreaking 9 00:00:29,080 --> 00:00:33,360 Speaker 1: TikTok account. He and the station have won multiple awards 10 00:00:33,360 --> 00:00:37,400 Speaker 1: for his work. Reporter Matt Sheer is our guest on 11 00:00:37,560 --> 00:00:39,640 Speaker 1: Taking a Walk with Buzz Night. 12 00:00:41,120 --> 00:00:43,280 Speaker 3: Well, hello you, hot shot, Matt Sheer. 13 00:00:43,680 --> 00:00:46,400 Speaker 4: Oh, thank you so much, hot shot, Buzz Night. 14 00:00:46,720 --> 00:00:48,960 Speaker 3: It is so great to be taking a walk with 15 00:00:49,040 --> 00:00:55,040 Speaker 3: you here in lovely Acting. Describe this beautiful place we're at. 16 00:00:55,360 --> 00:00:58,440 Speaker 2: Yes, so, Acton is my hometown and this is the Arboretum, 17 00:00:58,480 --> 00:01:01,720 Speaker 2: which is a big park with some paths in the woods. 18 00:01:02,040 --> 00:01:05,800 Speaker 2: At parts it looks like the public Garden in Boston 19 00:01:06,120 --> 00:01:08,480 Speaker 2: or Central Park in New York, but it's in this 20 00:01:08,600 --> 00:01:11,400 Speaker 2: quiet little town of Acting. And I don't know, I 21 00:01:11,440 --> 00:01:14,200 Speaker 2: was just saying to you before we started rolling, like 22 00:01:14,200 --> 00:01:16,520 Speaker 2: I feel like it's a really underrated spot in town. 23 00:01:16,600 --> 00:01:19,280 Speaker 2: It's usually pretty quiet. People come here to walk their dogs. 24 00:01:19,760 --> 00:01:23,319 Speaker 2: But there's flowers and trees and hills and it smells 25 00:01:23,360 --> 00:01:24,800 Speaker 2: delicious and it's great. 26 00:01:25,360 --> 00:01:28,760 Speaker 3: It's beautiful. Now, this is an in person taking a 27 00:01:28,800 --> 00:01:31,920 Speaker 3: Walk episode. We do do virtual ones from time to time. 28 00:01:32,000 --> 00:01:34,720 Speaker 3: So let me just stress to those listening because this 29 00:01:34,760 --> 00:01:37,680 Speaker 3: has come up before. People go, well, it sounds like 30 00:01:37,720 --> 00:01:40,160 Speaker 3: you guys were huffing and puffing a little bit, And 31 00:01:40,200 --> 00:01:43,280 Speaker 3: I'm like, well, yeah, because we were walking, so we 32 00:01:43,480 --> 00:01:44,840 Speaker 3: actually are walking. 33 00:01:45,000 --> 00:01:48,160 Speaker 2: This is the healthiest podcast there is. I mean, you're 34 00:01:48,200 --> 00:01:49,960 Speaker 2: not sitting down in one place. 35 00:01:50,000 --> 00:01:52,520 Speaker 4: This feels great. It's a beautiful day too. 36 00:01:52,560 --> 00:01:56,840 Speaker 2: I gotta say late October, it's like sixty something degrees. 37 00:01:58,320 --> 00:01:59,040 Speaker 3: The colors. 38 00:01:59,520 --> 00:01:59,760 Speaker 4: Yeah. 39 00:01:59,800 --> 00:02:02,560 Speaker 2: The being back in my hometown too, makes me feel 40 00:02:02,560 --> 00:02:03,240 Speaker 2: like a kid again. 41 00:02:03,920 --> 00:02:05,920 Speaker 3: What was it like growing up in the mean streets 42 00:02:05,960 --> 00:02:06,400 Speaker 3: of Acton. 43 00:02:08,200 --> 00:02:10,680 Speaker 4: Well, that's the first time that's ever been said, good morning. 44 00:02:13,720 --> 00:02:14,440 Speaker 4: It was nice. You know. 45 00:02:14,480 --> 00:02:16,080 Speaker 2: It's so funny when you grow up in a small 46 00:02:16,120 --> 00:02:18,760 Speaker 2: town like Actin, all you want to do is get 47 00:02:18,760 --> 00:02:21,239 Speaker 2: the hell out of town, you know, especially being a 48 00:02:21,280 --> 00:02:23,760 Speaker 2: kid who's like into music, you want to go out 49 00:02:23,800 --> 00:02:26,639 Speaker 2: in the city where all the bands play and all 50 00:02:26,680 --> 00:02:29,520 Speaker 2: that kind of stuff. But then like you graduate and 51 00:02:29,600 --> 00:02:32,200 Speaker 2: you start looking around at houses and stuff, and you're like, well, 52 00:02:32,240 --> 00:02:34,280 Speaker 2: Acting is actually a really great place with a nice 53 00:02:34,280 --> 00:02:36,680 Speaker 2: school system, and if I could raise a family here, 54 00:02:36,720 --> 00:02:39,840 Speaker 2: it'd be wonderful. So I don't know, I'm really grateful 55 00:02:40,000 --> 00:02:42,160 Speaker 2: for having grown up in Acting. I was lucky to 56 00:02:42,200 --> 00:02:44,680 Speaker 2: have like a really good friend group who I still 57 00:02:44,760 --> 00:02:46,440 Speaker 2: keep in touch with, you know, thank God for I 58 00:02:46,440 --> 00:02:49,800 Speaker 2: don't know what people did before group chats existed, Like 59 00:02:49,840 --> 00:02:51,920 Speaker 2: did you actually like call your friends? 60 00:02:51,960 --> 00:02:52,880 Speaker 4: That's crazy? 61 00:02:53,280 --> 00:02:56,320 Speaker 2: So you know what, we we text all the time 62 00:02:56,400 --> 00:02:57,560 Speaker 2: and meet up in the city. 63 00:02:57,600 --> 00:03:01,040 Speaker 4: We all have our own kids. Now. I would love 64 00:03:01,160 --> 00:03:04,080 Speaker 4: to live in Acton again, but can't really afford it 65 00:03:04,120 --> 00:03:04,800 Speaker 4: at the moment. 66 00:03:04,960 --> 00:03:08,120 Speaker 2: It's gone way up in price, and for good reason. 67 00:03:08,160 --> 00:03:10,920 Speaker 2: It's got one of the best school districts in the state, 68 00:03:12,000 --> 00:03:15,720 Speaker 2: and it's relatively safe, and you know, you got places 69 00:03:15,720 --> 00:03:16,760 Speaker 2: like this the Arboretum. 70 00:03:17,639 --> 00:03:20,960 Speaker 3: So for those listening in, I don't know Phoenix or 71 00:03:21,200 --> 00:03:25,600 Speaker 3: Czechoslovakia for that matter, I don't know. Acton would be 72 00:03:25,680 --> 00:03:29,000 Speaker 3: considered metro west of Boston. 73 00:03:28,639 --> 00:03:31,000 Speaker 2: Right, Yeah, it's about twenty miles west of the city. 74 00:03:32,080 --> 00:03:34,519 Speaker 2: It's on the commuter rail, so you can easily get 75 00:03:34,520 --> 00:03:36,040 Speaker 2: into Boston pretty quickly. 76 00:03:36,720 --> 00:03:37,640 Speaker 4: I always it's one of. 77 00:03:37,640 --> 00:03:39,640 Speaker 2: Those places where if you grow up here, you just 78 00:03:39,680 --> 00:03:41,240 Speaker 2: tell people from the rest of the country that you're 79 00:03:41,280 --> 00:03:43,840 Speaker 2: from Boston. But if you tell anyone from Boston that 80 00:03:44,120 --> 00:03:46,920 Speaker 2: and they find out you're from Acton to make fun 81 00:03:46,920 --> 00:03:48,200 Speaker 2: of you, you'll never hear the end of it. 82 00:03:48,440 --> 00:03:51,480 Speaker 3: And then if you're from West Acton or Wackton. 83 00:03:52,360 --> 00:03:56,120 Speaker 2: And that's where I'm from, Wacton exactly, I think it's 84 00:03:56,160 --> 00:03:58,400 Speaker 2: better than being from Sacton though, So that. 85 00:03:59,320 --> 00:04:03,800 Speaker 3: Explains to every thing, Matt, it doesn't, yeh unfortunately. Yeah, 86 00:04:03,880 --> 00:04:08,800 Speaker 3: So tell everybody right now what you're doing at this 87 00:04:08,960 --> 00:04:12,160 Speaker 3: point career wise. That is so exciting that we want 88 00:04:12,200 --> 00:04:13,200 Speaker 3: to be able to talk about. 89 00:04:13,640 --> 00:04:14,040 Speaker 4: Yeah. 90 00:04:14,080 --> 00:04:17,159 Speaker 2: So I am a news reporter for a radio station, 91 00:04:17,240 --> 00:04:20,679 Speaker 2: a legendary station in town WBZ News Radio, one hundred 92 00:04:20,680 --> 00:04:23,800 Speaker 2: and one year old station, and a couple of years 93 00:04:23,839 --> 00:04:25,960 Speaker 2: ago my boss came to me and said, we want 94 00:04:26,000 --> 00:04:29,200 Speaker 2: to get the station on TikTok and like my first 95 00:04:29,200 --> 00:04:32,160 Speaker 2: reaction was, Okay, we're one hundred and two year old 96 00:04:32,240 --> 00:04:34,479 Speaker 2: radio station trying to fit in on a platform full 97 00:04:34,520 --> 00:04:37,719 Speaker 2: of children, like, how are we going to look cool 98 00:04:37,800 --> 00:04:39,000 Speaker 2: without being cringe? 99 00:04:39,120 --> 00:04:39,320 Speaker 3: Right? 100 00:04:39,360 --> 00:04:41,719 Speaker 2: We're not going to be doing dance moves in the studio, 101 00:04:41,800 --> 00:04:44,479 Speaker 2: I hope, And you know, all these silly trends that 102 00:04:44,560 --> 00:04:47,320 Speaker 2: TikTok loves to do. I want to have a little 103 00:04:47,320 --> 00:04:49,360 Speaker 2: bit of you know, I want to do what we do, 104 00:04:49,440 --> 00:04:52,640 Speaker 2: which is tell compelling stories in forty five seconds or less. 105 00:04:52,720 --> 00:04:54,360 Speaker 4: So that's what I started doing. 106 00:04:54,520 --> 00:04:57,080 Speaker 2: It started taking off, and it's to the point now 107 00:04:57,120 --> 00:05:00,200 Speaker 2: where we're winning all kinds of awards for our or there. 108 00:05:00,200 --> 00:05:03,240 Speaker 2: I was nominated for a New England Emmy because of 109 00:05:03,279 --> 00:05:06,120 Speaker 2: TikTok It's which is crazy vertical videos shot on my 110 00:05:06,200 --> 00:05:08,920 Speaker 2: Android phone could be eligible for an Emmy. 111 00:05:09,520 --> 00:05:10,799 Speaker 4: Didn't win that, but that's. 112 00:05:10,640 --> 00:05:13,240 Speaker 2: Okay because I just got back from New York City 113 00:05:13,320 --> 00:05:15,960 Speaker 2: last week where we accepted a national Edward R. 114 00:05:16,040 --> 00:05:18,400 Speaker 4: Murrow Award for Excellence and Innovation. 115 00:05:18,560 --> 00:05:22,479 Speaker 2: Because what's happening is there's a whole young audience that 116 00:05:22,800 --> 00:05:25,760 Speaker 2: has never pressed the AM button on their cars radio 117 00:05:26,040 --> 00:05:29,480 Speaker 2: who are now suddenly aware of WBZ News Radio, and 118 00:05:29,520 --> 00:05:31,919 Speaker 2: some of them are even asking Alexa to play it 119 00:05:31,960 --> 00:05:34,640 Speaker 2: on their smart speaker or listening on the iHeartRadio app. 120 00:05:34,680 --> 00:05:39,320 Speaker 2: And you know, we're actually seeing results in the numbers too, 121 00:05:39,640 --> 00:05:44,200 Speaker 2: in particularly that younger demographic who's active on TikTok, and 122 00:05:44,240 --> 00:05:46,479 Speaker 2: you can't it's as you know, buzz, it's really hard 123 00:05:46,480 --> 00:05:48,880 Speaker 2: to say exactly where those listeners are coming from or 124 00:05:48,880 --> 00:05:51,960 Speaker 2: how they found us, but you know, coincides with when 125 00:05:51,960 --> 00:05:54,839 Speaker 2: we started doing the social media stuff. So it's cool 126 00:05:54,839 --> 00:05:58,280 Speaker 2: because people across the biz, not just radio but also 127 00:05:58,360 --> 00:06:02,400 Speaker 2: journalism and social media are kind of keeping an eye 128 00:06:02,400 --> 00:06:05,760 Speaker 2: on what we're doing because it's working. 129 00:06:06,480 --> 00:06:09,160 Speaker 3: I think it's so exciting. Congrats on all the awards. 130 00:06:09,200 --> 00:06:14,360 Speaker 3: When did you first realize that this thing, you know, 131 00:06:14,720 --> 00:06:15,599 Speaker 3: was blowing up? 132 00:06:17,880 --> 00:06:19,840 Speaker 2: You can see it right in the numbers right there. 133 00:06:19,880 --> 00:06:22,080 Speaker 2: When you open up TikTok, you can see how many 134 00:06:22,080 --> 00:06:23,080 Speaker 2: times a video. 135 00:06:22,839 --> 00:06:24,800 Speaker 4: Has been viewed, which is wild. 136 00:06:24,839 --> 00:06:27,400 Speaker 2: Could you imagine in radio if you could actually see 137 00:06:27,440 --> 00:06:29,960 Speaker 2: at any given moment how many people were listening. But 138 00:06:30,920 --> 00:06:33,800 Speaker 2: you know, I had my first video that hit over 139 00:06:33,880 --> 00:06:37,279 Speaker 2: a million, and that was me going on. I was 140 00:06:37,279 --> 00:06:39,359 Speaker 2: looking at a map of Boston and I realized that 141 00:06:39,400 --> 00:06:42,080 Speaker 2: there's a little circle of about a half mile in 142 00:06:42,120 --> 00:06:45,840 Speaker 2: the downtown area where there's fifteen Dunkin Donuts in that 143 00:06:45,920 --> 00:06:48,560 Speaker 2: half mile radius, and so I went and I was like, 144 00:06:48,600 --> 00:06:51,080 Speaker 2: I'm going to do a little food tour like you 145 00:06:51,120 --> 00:06:53,520 Speaker 2: see sometimes on TikTok where they're like, come along with 146 00:06:53,600 --> 00:06:56,159 Speaker 2: me as I check out these cafes. And so I 147 00:06:56,200 --> 00:06:59,520 Speaker 2: did that, and every single spot was dunkin Donuts and 148 00:07:00,040 --> 00:07:03,000 Speaker 2: people started sharing that around and one of my favorite 149 00:07:03,000 --> 00:07:05,720 Speaker 2: things I saw on Twitter, somebody shared that and said, 150 00:07:06,440 --> 00:07:09,360 Speaker 2: what gives this news station any right to be this funny? 151 00:07:12,160 --> 00:07:15,480 Speaker 2: And so I kind of rolled with it, and but 152 00:07:15,560 --> 00:07:18,080 Speaker 2: I didn't, you know, I couldn't do that joke or 153 00:07:18,080 --> 00:07:20,080 Speaker 2: that video over and over again, you know, because that 154 00:07:20,120 --> 00:07:20,920 Speaker 2: would gets stale. 155 00:07:21,600 --> 00:07:22,520 Speaker 4: We all follow those. 156 00:07:22,440 --> 00:07:25,600 Speaker 2: People on social media right who have like one joke 157 00:07:25,640 --> 00:07:27,840 Speaker 2: and they just beat it to death. So I just 158 00:07:27,960 --> 00:07:30,160 Speaker 2: got back to what I was doing, which is covering 159 00:07:30,200 --> 00:07:32,640 Speaker 2: local news. The next one that really blew up for 160 00:07:32,720 --> 00:07:36,400 Speaker 2: me was when one of three market baskets on the 161 00:07:36,440 --> 00:07:40,000 Speaker 2: same street and go Rica, Massachusetts, closed and the entire 162 00:07:40,040 --> 00:07:43,160 Speaker 2: town flipped out about it like they were losing their 163 00:07:43,200 --> 00:07:46,120 Speaker 2: minds because they had to drive five minutes down the 164 00:07:46,200 --> 00:07:48,680 Speaker 2: road to go to a different market basket the same road. 165 00:07:49,000 --> 00:07:51,680 Speaker 2: And for those listening not from Massachusetts, market basket is 166 00:07:51,720 --> 00:07:54,640 Speaker 2: a local chain of grocery stores, a beloved chain of 167 00:07:54,680 --> 00:07:56,760 Speaker 2: grocery stores, and. 168 00:07:56,920 --> 00:08:00,000 Speaker 4: Uh yeah, that one. That one made national news. 169 00:08:00,000 --> 00:08:04,480 Speaker 2: I started seeing celebrities following me on Twitter, which was crazy, 170 00:08:05,120 --> 00:08:09,600 Speaker 2: and Instagram as well. And then finally there was another 171 00:08:09,600 --> 00:08:12,280 Speaker 2: one that got really big where just next town over 172 00:08:12,280 --> 00:08:15,560 Speaker 2: from here, in Stowe, Massachusetts, they lost both of their 173 00:08:15,640 --> 00:08:19,320 Speaker 2: Dunkin Donuts within a matter of months, and again the 174 00:08:19,360 --> 00:08:21,680 Speaker 2: town was losing their minds because now they had to 175 00:08:21,760 --> 00:08:24,280 Speaker 2: drive to the next town over to Maynard to get 176 00:08:24,280 --> 00:08:27,640 Speaker 2: their Duncan donuts. And that one went international, Like we 177 00:08:27,640 --> 00:08:31,960 Speaker 2: were getting write ups on that in like the Daily 178 00:08:32,040 --> 00:08:35,120 Speaker 2: Mail over in the UK, and I was getting interviewed 179 00:08:35,160 --> 00:08:39,520 Speaker 2: about it by media outlets across the country, Washington Post, 180 00:08:39,559 --> 00:08:42,560 Speaker 2: Hit Me Up, and Today Show. And I wasn't on 181 00:08:42,600 --> 00:08:45,160 Speaker 2: the Today Show, just on Today dot Com. I would 182 00:08:45,160 --> 00:08:47,040 Speaker 2: have been cool, but I post that link and everyone 183 00:08:47,080 --> 00:08:48,200 Speaker 2: thinks I was on the Today. 184 00:08:48,000 --> 00:08:51,320 Speaker 4: Show, which is perception is reality. 185 00:08:51,520 --> 00:08:54,280 Speaker 2: So I would say like those three were the ones 186 00:08:54,280 --> 00:08:57,320 Speaker 2: that really kind of kickstarted the whole thing. 187 00:08:57,480 --> 00:08:59,120 Speaker 4: And now it's to the point. 188 00:08:58,920 --> 00:09:01,520 Speaker 2: Where I've had other videos that have gone over a 189 00:09:01,559 --> 00:09:06,000 Speaker 2: million and gone, you know, done really well, but none 190 00:09:06,240 --> 00:09:09,600 Speaker 2: received quite the media attention that those three did. 191 00:09:10,440 --> 00:09:13,720 Speaker 3: So what do you think the key to something going 192 00:09:13,840 --> 00:09:16,800 Speaker 3: viral is? I mean, do you have any formula that 193 00:09:16,840 --> 00:09:19,040 Speaker 3: you can describe for that? 194 00:09:19,040 --> 00:09:20,360 Speaker 4: That's a great question. 195 00:09:20,520 --> 00:09:23,080 Speaker 2: I mean I try not to think in terms of 196 00:09:23,160 --> 00:09:25,800 Speaker 2: formulas because I don't want my stories to come off 197 00:09:25,800 --> 00:09:28,600 Speaker 2: as formulaic. I feel like when you do that, you 198 00:09:28,679 --> 00:09:31,520 Speaker 2: lose a ton of authenticity. 199 00:09:31,679 --> 00:09:32,719 Speaker 4: You know, people have. 200 00:09:32,720 --> 00:09:35,920 Speaker 2: Asked me, you know, you know, how do you do this, like, well, 201 00:09:35,960 --> 00:09:38,080 Speaker 2: we're trying to do something like what you do at 202 00:09:38,080 --> 00:09:41,680 Speaker 2: our radio station, And I say, honestly, I try not 203 00:09:41,880 --> 00:09:44,120 Speaker 2: to do what I do, like I try every video. 204 00:09:44,240 --> 00:09:46,640 Speaker 2: I want to be different, Like I guess that's kind 205 00:09:46,640 --> 00:09:49,079 Speaker 2: of the artist in me. And I think that if 206 00:09:49,120 --> 00:09:52,280 Speaker 2: anything is really the secret, the answer is like kind 207 00:09:52,280 --> 00:09:54,640 Speaker 2: of have you have to take an artistic approach and 208 00:09:54,679 --> 00:09:57,600 Speaker 2: be willing to try something different. At the very least, 209 00:09:57,600 --> 00:10:00,600 Speaker 2: that's how you grow a following. It's not necessar, it's 210 00:10:00,720 --> 00:10:03,880 Speaker 2: maybe a long way to get like a viral moment 211 00:10:03,960 --> 00:10:07,280 Speaker 2: or a viral video, but it definitely helps girl following 212 00:10:07,360 --> 00:10:10,480 Speaker 2: because if you're scrolling through TikTok or Instagram and you 213 00:10:10,559 --> 00:10:13,560 Speaker 2: see somebody who's doing something that's unique and different, but 214 00:10:13,640 --> 00:10:15,480 Speaker 2: you actually like it and you want to see more 215 00:10:15,480 --> 00:10:15,760 Speaker 2: of it. 216 00:10:16,040 --> 00:10:18,640 Speaker 4: That's when you hit follow. If you see somebody who's. 217 00:10:18,440 --> 00:10:20,400 Speaker 2: Just kind of doing the same thing as everyone else, 218 00:10:20,480 --> 00:10:23,600 Speaker 2: like trend chasing, trying to you know, be like, oh, 219 00:10:23,679 --> 00:10:26,760 Speaker 2: everybody's using that meme, let's come up with how that meme, 220 00:10:26,960 --> 00:10:28,240 Speaker 2: you know, ties to our brand. 221 00:10:28,960 --> 00:10:30,319 Speaker 4: You might get a bunch. 222 00:10:30,040 --> 00:10:31,640 Speaker 2: Of likes on that, but you're not going to get 223 00:10:31,640 --> 00:10:33,839 Speaker 2: somebody to actually follow you and engage with you. 224 00:10:33,800 --> 00:10:34,400 Speaker 3: In the future. 225 00:10:34,880 --> 00:10:39,760 Speaker 2: So I think originality is key and authenticity and you know, 226 00:10:40,679 --> 00:10:44,120 Speaker 2: I hope somebody finds a new formula. 227 00:10:43,640 --> 00:10:45,360 Speaker 4: If you will, to go viral. 228 00:10:45,480 --> 00:10:48,720 Speaker 2: I hope people continue to try and innovate because that's 229 00:10:48,840 --> 00:10:50,360 Speaker 2: that's that's what's exciting to me. 230 00:10:50,880 --> 00:10:53,400 Speaker 3: We'll be right back with more of the Taking a 231 00:10:53,440 --> 00:11:00,600 Speaker 3: Walk podcast. Welcome back to the Taking a Walk Podcast. Well, 232 00:11:00,679 --> 00:11:06,000 Speaker 3: some would say in the content creation world that frequency 233 00:11:06,080 --> 00:11:09,400 Speaker 3: of posting is really important because you are to some 234 00:11:09,520 --> 00:11:13,000 Speaker 3: degree throwing things against the wall to see what sticks. 235 00:11:13,040 --> 00:11:15,680 Speaker 3: Do you agree with that, Yeah, to. 236 00:11:16,000 --> 00:11:21,480 Speaker 2: Some extent, I don't necessarily agree with just putting stuff 237 00:11:21,480 --> 00:11:23,360 Speaker 2: out there for the sake of putting stuff out there, 238 00:11:23,800 --> 00:11:27,000 Speaker 2: and you use the term content creation, which I understand 239 00:11:27,120 --> 00:11:30,080 Speaker 2: is kind of the boilerplate term for like what we're doing. 240 00:11:30,160 --> 00:11:32,280 Speaker 3: But my wife I hate it too. 241 00:11:33,000 --> 00:11:34,720 Speaker 4: Why does she hate it? I'm curious. 242 00:11:35,000 --> 00:11:40,920 Speaker 3: Oh, well, she's a photographer, so for her, I think 243 00:11:40,960 --> 00:11:44,760 Speaker 3: probably it's the throwing against the wall concept exactly. 244 00:11:44,840 --> 00:11:46,480 Speaker 4: Yes, she's an artist totally. 245 00:11:47,080 --> 00:11:52,679 Speaker 2: Like for me, it sounds so boardroom, like an executive 246 00:11:52,679 --> 00:11:56,440 Speaker 2: boardroom term where you're sitting with like a projector screen 247 00:11:56,480 --> 00:11:58,719 Speaker 2: and there's like an Excel spreadsheet and it's like, how 248 00:11:58,760 --> 00:12:02,280 Speaker 2: do we fill this with? You know, like that's not 249 00:12:02,720 --> 00:12:05,560 Speaker 2: that's not art man Like, I don't know. I guess 250 00:12:05,559 --> 00:12:09,160 Speaker 2: it's because my backgrounds a musician, Like you don't. 251 00:12:09,280 --> 00:12:10,400 Speaker 4: You don't want. 252 00:12:10,160 --> 00:12:14,360 Speaker 2: Musicians just creating content, right, just like putting out stuff 253 00:12:14,400 --> 00:12:17,280 Speaker 2: to see what works. I mean, I think of a 254 00:12:17,280 --> 00:12:19,880 Speaker 2: good example especially, and this goes back to your previous 255 00:12:19,960 --> 00:12:22,120 Speaker 2: question about like formulaicness. 256 00:12:22,160 --> 00:12:24,439 Speaker 4: Right. You know Weezer Dan Weezer. 257 00:12:24,880 --> 00:12:28,640 Speaker 2: Everyone loves their first two albums and then after that, 258 00:12:28,880 --> 00:12:32,520 Speaker 2: sure they've had some big hit singles because they're following 259 00:12:32,559 --> 00:12:35,520 Speaker 2: a formula, but the albums haven't done all that great, 260 00:12:35,559 --> 00:12:38,440 Speaker 2: and people are if you talk to any Weezer fan 261 00:12:38,480 --> 00:12:40,400 Speaker 2: they're gonna tell you the Blue Album or Pinkerton, And 262 00:12:40,440 --> 00:12:42,760 Speaker 2: the reason is because it was when Rivers was so 263 00:12:42,960 --> 00:12:46,040 Speaker 2: young and just so just literally pouring his heart out 264 00:12:46,040 --> 00:12:49,040 Speaker 2: onto the page, to the point where he can't even 265 00:12:49,080 --> 00:12:52,400 Speaker 2: listen to Pinkerton anymore because it's so deeply personal and 266 00:12:52,480 --> 00:12:55,920 Speaker 2: embarrassing almost to him. It's like, imagine the whole world 267 00:12:56,080 --> 00:12:58,560 Speaker 2: had access to your diary from when you were like 268 00:12:58,640 --> 00:13:02,440 Speaker 2: sixteen years old. Like that's super embarrassing to him. But 269 00:13:02,760 --> 00:13:06,600 Speaker 2: it's honest and it's genuine, and it's why people love 270 00:13:06,679 --> 00:13:10,400 Speaker 2: that album. And after that, he's even admitted he has 271 00:13:10,480 --> 00:13:13,679 Speaker 2: like spreadsheets where he keeps track of how he writes songs, 272 00:13:13,800 --> 00:13:16,040 Speaker 2: and he thinks he has like a formula to writing 273 00:13:16,080 --> 00:13:18,640 Speaker 2: the perfect hit song, and it's worked. 274 00:13:18,480 --> 00:13:20,800 Speaker 4: A few times here and there, but it. 275 00:13:20,760 --> 00:13:24,480 Speaker 2: Doesn't really like make people feel something the way that 276 00:13:24,800 --> 00:13:26,080 Speaker 2: they did when he was younger. 277 00:13:26,880 --> 00:13:30,160 Speaker 3: But you are posting every day, correct. 278 00:13:30,280 --> 00:13:32,520 Speaker 2: Early on I was, But to be honest, ay, I've 279 00:13:32,640 --> 00:13:35,440 Speaker 2: pulled back a little bit. It's really every other day now, 280 00:13:35,760 --> 00:13:37,240 Speaker 2: just because every day was. 281 00:13:38,960 --> 00:13:39,800 Speaker 4: Too much for me. 282 00:13:40,520 --> 00:13:43,280 Speaker 2: It takes a lot to go out record these stories, 283 00:13:43,480 --> 00:13:45,760 Speaker 2: edit them, write them, post them. 284 00:13:45,960 --> 00:13:47,840 Speaker 4: And I got two little kids at home. You know, 285 00:13:48,120 --> 00:13:49,079 Speaker 4: I was losing sleep. 286 00:13:49,240 --> 00:13:51,880 Speaker 2: I didn't want to cut down on my hours of 287 00:13:51,920 --> 00:13:54,280 Speaker 2: work or hours with my kids, so what I was 288 00:13:54,320 --> 00:13:56,240 Speaker 2: cutting down on was my sleep. And I had a 289 00:13:56,240 --> 00:13:59,600 Speaker 2: conversations with my boss and they're like, you know, we 290 00:13:59,679 --> 00:14:01,920 Speaker 2: love it you're posting every day, but we never asked 291 00:14:01,920 --> 00:14:04,760 Speaker 2: you to. So if you want to cut back, like 292 00:14:04,800 --> 00:14:07,240 Speaker 2: by all means, do it. And I did, and it's 293 00:14:07,280 --> 00:14:10,200 Speaker 2: been much better for my health. And I haven't really 294 00:14:10,240 --> 00:14:14,920 Speaker 2: seen too much of a you know, dip in the views. Certainly, 295 00:14:14,920 --> 00:14:17,520 Speaker 2: I'm not growing as many followers as fast as I 296 00:14:17,640 --> 00:14:20,400 Speaker 2: was early on, and I think maybe that's, you know, 297 00:14:20,440 --> 00:14:23,960 Speaker 2: the benefit to posting every day. But if you do that, 298 00:14:24,040 --> 00:14:25,680 Speaker 2: then people are eventually going to get sick of you 299 00:14:25,720 --> 00:14:27,920 Speaker 2: and they're not going to engage with your stories as much. 300 00:14:28,240 --> 00:14:29,320 Speaker 4: So that's my philosophy. 301 00:14:29,880 --> 00:14:33,160 Speaker 3: Have there been stories you posted that you really thought 302 00:14:33,200 --> 00:14:36,560 Speaker 3: were gonna take off that didn't do as well? 303 00:14:37,160 --> 00:14:38,480 Speaker 4: Oh yeah, it happens all the time. 304 00:14:38,560 --> 00:14:41,080 Speaker 2: Usually the ones I put the most effort into, it's 305 00:14:41,120 --> 00:14:44,200 Speaker 2: the ones where I'm just kind of half ass. I 306 00:14:44,200 --> 00:14:46,720 Speaker 2: mean I don't half ass anything really, but the ones 307 00:14:46,760 --> 00:14:48,520 Speaker 2: where I just kind of get it done as quickly 308 00:14:48,520 --> 00:14:50,680 Speaker 2: as possible and put it up there that seem to 309 00:14:50,680 --> 00:14:53,840 Speaker 2: get the most attention. I think maybe people that's because 310 00:14:53,880 --> 00:14:56,520 Speaker 2: people can tell when you're trying too hard on social media. 311 00:14:56,840 --> 00:14:59,480 Speaker 2: I don't know, but there have been somewhere I've posted 312 00:14:59,520 --> 00:15:01,720 Speaker 2: and like I knew it was going to take off 313 00:15:01,760 --> 00:15:05,000 Speaker 2: because I knew that, like people in Massachusetts could relate 314 00:15:05,040 --> 00:15:07,600 Speaker 2: to that kind of nostalgia, and you know, people were 315 00:15:08,000 --> 00:15:09,680 Speaker 2: going to be excited to hear from this person. 316 00:15:11,240 --> 00:15:14,640 Speaker 4: It's just I try. I got to try to not 317 00:15:14,920 --> 00:15:16,120 Speaker 4: allow myself to get. 318 00:15:15,960 --> 00:15:18,320 Speaker 2: Too attached to the idea of a video blowing up, 319 00:15:18,680 --> 00:15:21,560 Speaker 2: because if I do, I'm just setting myself up for disappointment. 320 00:15:21,800 --> 00:15:26,320 Speaker 3: You know, it's really good advice. So how from start 321 00:15:26,360 --> 00:15:30,200 Speaker 3: to finish? So when you think of something that you 322 00:15:30,280 --> 00:15:33,400 Speaker 3: really want to take to the next level of the story, 323 00:15:33,800 --> 00:15:35,080 Speaker 3: what's your your process? 324 00:15:36,200 --> 00:15:40,200 Speaker 2: So it's kind of different every time, depending on what 325 00:15:40,280 --> 00:15:42,680 Speaker 2: the story is like. For example, if it's a story 326 00:15:42,680 --> 00:15:44,960 Speaker 2: where there's not any booking that I need to do, 327 00:15:45,040 --> 00:15:48,160 Speaker 2: if it's just pure interviewing people on the street. I'll 328 00:15:48,200 --> 00:15:50,440 Speaker 2: give you an example. A couple of weeks ago, I 329 00:15:50,440 --> 00:15:54,280 Speaker 2: did one about jaywalking in Massachusetts. Because you go to 330 00:15:54,360 --> 00:15:57,360 Speaker 2: some states where everybody actually waits at the crosswalk for 331 00:15:57,400 --> 00:15:59,320 Speaker 2: the little signal, the little hand to go away and 332 00:15:59,360 --> 00:16:01,160 Speaker 2: the little person to come up, and that's when they 333 00:16:01,160 --> 00:16:03,920 Speaker 2: crossed the street. It's not like that in Massachusetts at all. 334 00:16:04,040 --> 00:16:06,320 Speaker 2: You cross when you feel like it, and the cars 335 00:16:06,360 --> 00:16:08,280 Speaker 2: they better stop for you, and if they don't, they're 336 00:16:08,280 --> 00:16:10,400 Speaker 2: gonna get a lawsuit and you're gonna get paid. That's 337 00:16:10,440 --> 00:16:13,840 Speaker 2: the mentality around here. People just walk out into the street. 338 00:16:13,960 --> 00:16:16,600 Speaker 2: So I wanted to do something about that because I 339 00:16:16,640 --> 00:16:21,120 Speaker 2: was reading that the fine for jaywalking in Massachusetts is 340 00:16:21,120 --> 00:16:24,520 Speaker 2: only one dollar. That's why it's never enforced. That's why 341 00:16:24,560 --> 00:16:27,120 Speaker 2: everybody just does it. So I went out and tried 342 00:16:27,160 --> 00:16:30,680 Speaker 2: to get a ticket. I literally ask I literally asked 343 00:16:30,720 --> 00:16:33,600 Speaker 2: police officers, can you please write me a ticket for jaywalking? 344 00:16:33,640 --> 00:16:35,840 Speaker 4: And they just said no, I don't think it was 345 00:16:35,880 --> 00:16:36,600 Speaker 4: worth their time. 346 00:16:38,680 --> 00:16:41,560 Speaker 2: So for a story like that, there was no there 347 00:16:41,600 --> 00:16:43,680 Speaker 2: really didn't need to be any planning involved. That kind 348 00:16:43,680 --> 00:16:46,560 Speaker 2: of just went out on the street and started jaywalking 349 00:16:47,560 --> 00:16:52,040 Speaker 2: and interviewing people. And but like, I also think it's 350 00:16:52,080 --> 00:16:57,080 Speaker 2: really important to to, you know, come encounter characters. I 351 00:16:57,120 --> 00:16:59,160 Speaker 2: want to I want to meet people along the way 352 00:16:59,160 --> 00:17:01,880 Speaker 2: who and bring something to the table that I never 353 00:17:01,960 --> 00:17:04,240 Speaker 2: could or say something that I would never think of 354 00:17:04,320 --> 00:17:04,880 Speaker 2: on my own. 355 00:17:05,760 --> 00:17:06,880 Speaker 4: And that's what takes time. 356 00:17:06,960 --> 00:17:08,919 Speaker 2: Like you gotta spend time out on the street actually 357 00:17:08,920 --> 00:17:11,560 Speaker 2: interviewing people. You see a lot of news reporters across 358 00:17:11,640 --> 00:17:15,000 Speaker 2: the country, and you can tell when like their interviews 359 00:17:15,040 --> 00:17:18,200 Speaker 2: are just the first two people they bumped into, because 360 00:17:18,240 --> 00:17:19,240 Speaker 2: the people don't really have. 361 00:17:19,200 --> 00:17:21,760 Speaker 4: Anything interesting to say. Like if it's a story about 362 00:17:21,800 --> 00:17:22,720 Speaker 4: like a heat wave. 363 00:17:22,480 --> 00:17:25,320 Speaker 2: They're like, oh, yeah, really hot, gotta turn on the 364 00:17:25,320 --> 00:17:27,359 Speaker 2: AC today, Like was that. 365 00:17:27,280 --> 00:17:29,320 Speaker 4: Really worth people's time watching? 366 00:17:29,760 --> 00:17:29,960 Speaker 3: Right? 367 00:17:30,200 --> 00:17:32,760 Speaker 2: You know, like, yeah, find the person who's sweating their 368 00:17:32,760 --> 00:17:35,480 Speaker 2: ass off and complaining, you know who knows, like, find 369 00:17:35,480 --> 00:17:37,120 Speaker 2: someone with something really interesting to say. 370 00:17:37,119 --> 00:17:38,280 Speaker 4: So that can take time. 371 00:17:39,240 --> 00:17:41,520 Speaker 2: And but then once I feel like, you know, I've 372 00:17:41,520 --> 00:17:44,439 Speaker 2: talked to enough people and I have some great stuff 373 00:17:44,440 --> 00:17:46,920 Speaker 2: to work with, I go sit down, I listen to everything. 374 00:17:47,119 --> 00:17:48,760 Speaker 4: I pull out the clips that I like and. 375 00:17:48,760 --> 00:17:50,959 Speaker 2: The great moments that I like, and then start writing 376 00:17:51,000 --> 00:17:54,040 Speaker 2: around it. And I do all my audio first, and 377 00:17:54,119 --> 00:17:57,080 Speaker 2: I think that's because you know, I'm I'm an audio 378 00:17:57,200 --> 00:18:00,359 Speaker 2: production guy, Like that's my background, that's my how my 379 00:18:00,400 --> 00:18:03,800 Speaker 2: brain works. And then I put the video on afterwards 380 00:18:06,320 --> 00:18:10,119 Speaker 2: and that you know, it's It's definitely adds time to 381 00:18:10,160 --> 00:18:10,919 Speaker 2: the process to be. 382 00:18:10,920 --> 00:18:13,240 Speaker 4: Able to do it that way. But I'm so picky 383 00:18:13,280 --> 00:18:15,240 Speaker 4: about audio. I'm much less picky about video. 384 00:18:15,440 --> 00:18:20,160 Speaker 2: Hence the Android Green Texts for Life, by the way. 385 00:18:21,000 --> 00:18:25,600 Speaker 3: But I think it's interesting how you know in the 386 00:18:25,640 --> 00:18:29,560 Speaker 3: tools that you have available that for the video side 387 00:18:29,560 --> 00:18:34,199 Speaker 3: of things, the tolerance level is, you know, at a 388 00:18:34,240 --> 00:18:37,560 Speaker 3: point where you could shoot with your phone and no 389 00:18:37,600 --> 00:18:40,600 Speaker 3: one suggests that that's an issue. I mean, you're from 390 00:18:40,600 --> 00:18:44,880 Speaker 3: an audio first guy. That's why you do the way 391 00:18:44,920 --> 00:18:48,679 Speaker 3: you do it. But the video world, everyone can shoot. 392 00:18:48,920 --> 00:18:49,320 Speaker 4: Yeah. 393 00:18:49,520 --> 00:18:51,520 Speaker 2: I tell that to young people all the time. They're like, 394 00:18:52,000 --> 00:18:54,199 Speaker 2: what do I need to kind of get started with this? 395 00:18:54,280 --> 00:18:56,679 Speaker 2: I was like, you already have everything in your pocket 396 00:18:56,760 --> 00:18:59,359 Speaker 2: right now, you know. I didn't have that when I 397 00:18:59,440 --> 00:19:01,879 Speaker 2: was a young kid wanting to get into radio. I 398 00:19:01,880 --> 00:19:04,400 Speaker 2: couldn't just reach into my pocket and record a podcast, 399 00:19:04,440 --> 00:19:08,119 Speaker 2: you know, like I needed to actually get equipment. You 400 00:19:08,160 --> 00:19:10,640 Speaker 2: could just do it. And like, especially for young people 401 00:19:10,760 --> 00:19:13,840 Speaker 2: trying to start the stuff, like just do it, and 402 00:19:14,119 --> 00:19:16,320 Speaker 2: sure it's not going to be perfect at first, but 403 00:19:16,600 --> 00:19:19,000 Speaker 2: you need to learn, you know, like and that's the 404 00:19:19,040 --> 00:19:21,399 Speaker 2: perfect time in your career to learn. I still my 405 00:19:21,480 --> 00:19:24,200 Speaker 2: stuff's still not perfect, Like, I'm still looking for ways 406 00:19:24,200 --> 00:19:26,880 Speaker 2: to improve, and with each video I make, I try 407 00:19:26,920 --> 00:19:29,520 Speaker 2: a different little editing trick or something that I've never 408 00:19:29,560 --> 00:19:33,119 Speaker 2: done before, and along the way I learn. So I 409 00:19:33,160 --> 00:19:35,280 Speaker 2: don't know, people need to let go of this idea 410 00:19:35,359 --> 00:19:37,919 Speaker 2: that everything's got to be perfect. I think it's because 411 00:19:37,960 --> 00:19:40,160 Speaker 2: they know that when they put something up on the Internet, 412 00:19:40,840 --> 00:19:43,800 Speaker 2: there's potential for millions of people to see it, and 413 00:19:43,840 --> 00:19:47,840 Speaker 2: so you don't want to screw it up. But mistakes 414 00:19:47,840 --> 00:19:50,800 Speaker 2: are natural, man, Like, that's that's real, that's reality. 415 00:19:51,560 --> 00:19:54,240 Speaker 3: So what would you tell somebody who was just entering 416 00:19:54,480 --> 00:20:00,199 Speaker 3: school thinking about a crossroads of a career, and you know, 417 00:20:00,200 --> 00:20:04,199 Speaker 3: as someone who has spent time still is in radio, 418 00:20:04,520 --> 00:20:10,240 Speaker 3: how would you encourage them to find their path radio? 419 00:20:10,280 --> 00:20:10,840 Speaker 4: Specifically? 420 00:20:10,920 --> 00:20:18,040 Speaker 2: You're saying yes, yeah, I would say. I would say 421 00:20:18,040 --> 00:20:20,320 Speaker 2: a lot of programmers now are looking for somebody. Well, 422 00:20:20,359 --> 00:20:22,480 Speaker 2: first of all, they all want somebody who's also a 423 00:20:22,800 --> 00:20:25,280 Speaker 2: content creator to use that term that I don't like. 424 00:20:27,640 --> 00:20:29,080 Speaker 4: Especially from the younger crowd. 425 00:20:29,200 --> 00:20:33,879 Speaker 2: So I would say, think of new ways to broadcast, 426 00:20:33,960 --> 00:20:37,280 Speaker 2: like new and interesting, innovative, ways to. 427 00:20:37,359 --> 00:20:39,960 Speaker 4: Be both on the radio and online. 428 00:20:40,440 --> 00:20:42,720 Speaker 2: You know, find ways to kind of integrate the two, 429 00:20:43,560 --> 00:20:46,160 Speaker 2: incorporate what you're doing on social media on the air 430 00:20:46,280 --> 00:20:50,240 Speaker 2: and vice versa, and just start playing around with it. Now, 431 00:20:50,680 --> 00:20:52,879 Speaker 2: Like like I said before, you know that you have 432 00:20:53,000 --> 00:20:55,280 Speaker 2: everything you need if you want to get into radio, 433 00:20:55,680 --> 00:20:59,960 Speaker 2: Like you can start a podcast, you can start an 434 00:21:00,080 --> 00:21:02,560 Speaker 2: online radio show. There are all kinds of places that 435 00:21:02,600 --> 00:21:04,919 Speaker 2: will host you. You know, go to uh you know, 436 00:21:05,119 --> 00:21:07,600 Speaker 2: if you haven't picked a college yet, pick one with 437 00:21:07,640 --> 00:21:12,159 Speaker 2: a college radio station and just do it and you 438 00:21:12,280 --> 00:21:14,560 Speaker 2: never know, so you might come up with something great. 439 00:21:15,359 --> 00:21:17,000 Speaker 2: I think it's But again, I go back to the 440 00:21:17,040 --> 00:21:19,159 Speaker 2: innovation thing. I think it's really important for people to 441 00:21:19,560 --> 00:21:22,159 Speaker 2: constantly be thinking of what's new, what's next, because I 442 00:21:22,160 --> 00:21:25,639 Speaker 2: think programmers, as you might agree buzz are starting to 443 00:21:25,720 --> 00:21:27,840 Speaker 2: notice that too. They're starting to notice if we want 444 00:21:27,880 --> 00:21:30,560 Speaker 2: to survive as a medium, we need to innovate just 445 00:21:30,600 --> 00:21:32,320 Speaker 2: to keep with the young people. Then again, there are 446 00:21:32,400 --> 00:21:35,280 Speaker 2: programmers who are like, well, the young people are already gone, 447 00:21:35,359 --> 00:21:38,199 Speaker 2: so let's not waste our time with them, and that's unfortunate. 448 00:21:38,400 --> 00:21:41,640 Speaker 3: Look, if those programmers are not thinking that way, then 449 00:21:41,880 --> 00:21:45,240 Speaker 3: they probably shouldn't be programmers. Yeah, I agreed. I hate 450 00:21:45,280 --> 00:21:46,320 Speaker 3: to be so harsh about it. 451 00:21:46,600 --> 00:21:47,320 Speaker 4: Yeah, that's true. 452 00:21:47,480 --> 00:21:51,240 Speaker 3: So living in an area with such a way, should 453 00:21:51,240 --> 00:21:52,719 Speaker 3: we goroad? 454 00:21:52,920 --> 00:21:53,720 Speaker 4: We haven't gone this way? 455 00:21:53,800 --> 00:21:54,440 Speaker 3: Let's go this way? 456 00:21:54,440 --> 00:21:54,680 Speaker 4: Okay? 457 00:21:54,760 --> 00:22:00,439 Speaker 3: Yeah, living in a market so rich over the years 458 00:22:00,520 --> 00:22:04,840 Speaker 3: with comedy. Who are some of the comedians that have 459 00:22:04,880 --> 00:22:08,240 Speaker 3: had an influence on the way you put stuff out there? 460 00:22:08,960 --> 00:22:14,080 Speaker 2: Oh that's interesting. Yeah, it's not even so much local comedians, 461 00:22:14,119 --> 00:22:15,760 Speaker 2: but like some of the people I see on TV 462 00:22:15,760 --> 00:22:18,760 Speaker 2: who aren't necessarily journalists but are doing stuff that I 463 00:22:18,760 --> 00:22:23,320 Speaker 2: find hilarious. Like Nathan Fielder, I think is absolutely brilliant, 464 00:22:23,480 --> 00:22:27,760 Speaker 2: the way he kind of like, sorry, hey, how are you? 465 00:22:29,040 --> 00:22:32,320 Speaker 2: The way he kind of mixes reality with this like 466 00:22:33,200 --> 00:22:34,040 Speaker 2: just bizarre. 467 00:22:34,880 --> 00:22:36,439 Speaker 4: Miss So. 468 00:22:36,560 --> 00:22:39,159 Speaker 2: I loved him growing up. I love Billy Eichner and 469 00:22:39,200 --> 00:22:41,520 Speaker 2: what he does with Billy on the Street. That's something 470 00:22:41,560 --> 00:22:43,719 Speaker 2: that I could never do, where he just goes up 471 00:22:43,760 --> 00:22:44,960 Speaker 2: to people and yells at them. 472 00:22:47,560 --> 00:22:49,400 Speaker 4: But just the fact that it's. 473 00:22:49,240 --> 00:22:51,840 Speaker 2: So original and it's such a like he's taking real 474 00:22:51,880 --> 00:22:55,160 Speaker 2: people in these real moments, putting real people in weird situations. 475 00:22:55,800 --> 00:22:56,320 Speaker 4: I love that. 476 00:22:57,200 --> 00:23:00,560 Speaker 2: And so, yeah, I've always been excited by the idea 477 00:23:00,600 --> 00:23:05,920 Speaker 2: of highlighting just the weirdness of reality, because like it's 478 00:23:05,960 --> 00:23:09,120 Speaker 2: so much more entertaining than stuff you can make up, 479 00:23:09,440 --> 00:23:12,280 Speaker 2: you know, like if you show something somebody, if you 480 00:23:12,320 --> 00:23:15,720 Speaker 2: show somebody something that's so ridiculous and say this is real, 481 00:23:15,840 --> 00:23:17,840 Speaker 2: Like this is a real place or a real person. 482 00:23:18,320 --> 00:23:21,000 Speaker 2: That's way more interesting than this is a sketch that 483 00:23:21,040 --> 00:23:23,600 Speaker 2: I came up with. Not any there's anything wrong with 484 00:23:23,640 --> 00:23:25,280 Speaker 2: sketch comedy. I think it's great, and there are some 485 00:23:25,560 --> 00:23:27,920 Speaker 2: absolutely brilliant sketch comedians out there, But. 486 00:23:28,560 --> 00:23:30,439 Speaker 4: I just don't think I'm that kind of funny, you know. 487 00:23:32,080 --> 00:23:35,840 Speaker 3: So in closing, I saw that video that you mentioned 488 00:23:35,880 --> 00:23:40,679 Speaker 3: earlier when you guys were in Times Square after you 489 00:23:40,720 --> 00:23:45,080 Speaker 3: had won the Edward R. Murrow Award, and it just 490 00:23:46,240 --> 00:23:53,760 Speaker 3: radiated of joy. Describe that feeling as you were creating 491 00:23:53,800 --> 00:23:57,720 Speaker 3: that piece and coming off of the happiness of getting 492 00:23:57,720 --> 00:23:58,199 Speaker 3: that award. 493 00:23:59,000 --> 00:24:00,640 Speaker 4: Oh yeah, it was a black I mean. 494 00:24:00,920 --> 00:24:03,400 Speaker 2: And it goes back to something I say all the time, 495 00:24:03,400 --> 00:24:05,800 Speaker 2: which is like, if I'm not having fun doing a story, 496 00:24:05,840 --> 00:24:08,959 Speaker 2: then why should I expect anybody to have fun watching 497 00:24:09,000 --> 00:24:12,720 Speaker 2: it or listening to it? And so hey, let's go. 498 00:24:13,560 --> 00:24:16,120 Speaker 2: And so I was just trying to have as much 499 00:24:16,119 --> 00:24:17,880 Speaker 2: fun as possible. I was having fun. I was having 500 00:24:17,880 --> 00:24:19,399 Speaker 2: a blast. I had just come out of an award 501 00:24:19,440 --> 00:24:22,080 Speaker 2: show where not only did I get this big award, 502 00:24:22,080 --> 00:24:24,639 Speaker 2: but all these big industry people were coming up to 503 00:24:24,640 --> 00:24:27,160 Speaker 2: me and you know, saying really nice kind things about 504 00:24:27,160 --> 00:24:29,840 Speaker 2: my work. I mean, how can you not be in 505 00:24:29,880 --> 00:24:31,800 Speaker 2: a great mindset after that to. 506 00:24:31,800 --> 00:24:35,560 Speaker 4: Do a story. So yeah, So it was late at night. 507 00:24:35,640 --> 00:24:38,000 Speaker 2: I wasn't even planning on doing a story about that 508 00:24:38,040 --> 00:24:42,560 Speaker 2: whole thing, but my boss suggested I do something to 509 00:24:42,560 --> 00:24:44,280 Speaker 2: get the word out there to TikTok that we just 510 00:24:44,280 --> 00:24:45,960 Speaker 2: won this big award for the TikTok. 511 00:24:46,040 --> 00:24:48,840 Speaker 4: So I was like, all, right, after. 512 00:24:48,640 --> 00:24:51,440 Speaker 2: The ceremony, let's go into Times Square and let's see 513 00:24:51,440 --> 00:24:53,320 Speaker 2: if anybody wants to take a picture with us now 514 00:24:53,320 --> 00:24:58,399 Speaker 2: that we're famous. And obviously we're not famous, and obviously 515 00:24:58,440 --> 00:24:59,960 Speaker 2: no one was gonna know who the hell we work 516 00:25:00,000 --> 00:25:02,280 Speaker 2: as we were in New York City, although we did 517 00:25:02,320 --> 00:25:05,320 Speaker 2: find one guy who recognized me in that full furry 518 00:25:05,359 --> 00:25:05,960 Speaker 2: first suit. 519 00:25:06,160 --> 00:25:07,240 Speaker 4: Yeah, and he was the. 520 00:25:07,200 --> 00:25:08,960 Speaker 2: Best part is and I didn't even include this part, 521 00:25:09,000 --> 00:25:11,960 Speaker 2: but he wasn't even from Massachusetts. He was from Seattle. 522 00:25:11,960 --> 00:25:14,080 Speaker 2: But he was aware of what we were doing, because 523 00:25:14,119 --> 00:25:16,159 Speaker 2: he came across us on social media and he followed 524 00:25:16,200 --> 00:25:17,200 Speaker 2: us anyways. 525 00:25:17,680 --> 00:25:18,600 Speaker 4: So it was a blast. 526 00:25:18,640 --> 00:25:20,840 Speaker 2: I just love to go out and have fun, like 527 00:25:20,920 --> 00:25:24,480 Speaker 2: the world is like a playground and let's play. 528 00:25:25,040 --> 00:25:27,320 Speaker 3: I love it all right, So give a plug. How 529 00:25:27,320 --> 00:25:31,080 Speaker 3: do people find the TikTok? Yeah, sure, so it's uh 530 00:25:31,320 --> 00:25:34,200 Speaker 3: it sounded like Larry King there. First do people find 531 00:25:34,560 --> 00:25:36,720 Speaker 3: the TikTok, Well, you have to go to the app 532 00:25:36,800 --> 00:25:39,480 Speaker 3: store search TikTok. 533 00:25:40,320 --> 00:25:44,159 Speaker 2: It's WBZ News Radio is the handle across all platforms. 534 00:25:44,200 --> 00:25:47,479 Speaker 2: But if you want me specifically on Instagram, I'm reporter 535 00:25:47,600 --> 00:25:49,000 Speaker 2: Matt That. 536 00:25:49,119 --> 00:25:50,760 Speaker 3: It's so great to take a walk with you. I'm 537 00:25:50,760 --> 00:25:51,320 Speaker 3: so happy. 538 00:25:51,520 --> 00:25:54,000 Speaker 2: Likewise, Buzz and hey, thank you, and I just want 539 00:25:54,040 --> 00:25:56,520 Speaker 2: you to know too. Obviously for those listening, Buzz and 540 00:25:56,560 --> 00:25:58,880 Speaker 2: I worked in the same building for a little while 541 00:25:58,960 --> 00:26:01,280 Speaker 2: the very beginning of my career, and Buzz was one 542 00:26:01,320 --> 00:26:04,600 Speaker 2: of the few like higher ups in that building who 543 00:26:04,680 --> 00:26:07,440 Speaker 2: was just so nice to me and encouraging and made 544 00:26:07,480 --> 00:26:09,520 Speaker 2: me really feel like I could have a future in 545 00:26:09,560 --> 00:26:12,719 Speaker 2: this business. And so this full circle moment of us 546 00:26:12,760 --> 00:26:15,000 Speaker 2: coming back together and talking here is really special. 547 00:26:15,160 --> 00:26:15,760 Speaker 4: Thank you, Buss. 548 00:26:15,800 --> 00:26:18,880 Speaker 3: Oh my pleasure. Hopefully I then use the word content creation. 549 00:26:19,080 --> 00:26:23,560 Speaker 2: No, that wasn't a term back then. This is gonna 550 00:26:23,720 --> 00:26:26,960 Speaker 2: date myself. What content creator? They were called influencers back there. 551 00:26:27,080 --> 00:26:30,520 Speaker 2: Oh okay, which is even worse, to be honest. 552 00:26:30,960 --> 00:26:32,560 Speaker 4: Thanks Man, of course, Thanks Buzz. 553 00:26:34,280 --> 00:26:36,720 Speaker 1: Thanks for listening to this episode of the Taking a 554 00:26:36,760 --> 00:26:40,680 Speaker 1: Walk podcast. Share this and other episodes with your friends 555 00:26:40,760 --> 00:26:44,240 Speaker 1: and follow us so you never miss an episode. Taking 556 00:26:44,280 --> 00:26:48,160 Speaker 1: a Walk is available on the iHeartRadio app, Apple Podcasts, 557 00:26:48,400 --> 00:26:50,680 Speaker 1: and wherever you get your podcasts.