WEBVTT - EYL #140 JIMMY RODRIGUEZ ON BUILDING A RESTAURANT EMPIRE

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<v Speaker 4>My graduates from my school being forced bad and drop

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<v Speaker 4>drop Mike.

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<v Speaker 3>Drop bad drop.

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<v Speaker 2>All right, guys, welcome back e y L Legendary episode.

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<v Speaker 2>I'm pretty sure. So this is this is a while

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<v Speaker 2>in the making. So if you're from New York, you've

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<v Speaker 2>heard of the name Jimmy. It's ironic because it's like

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<v Speaker 2>Jimmy is one of these names, is one of the

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<v Speaker 2>probably most popular names in the world. So, I mean,

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<v Speaker 2>Jimmy is like anybody will be named Jimmy. Right, Well,

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<v Speaker 2>if you from New York, there's one, Jimmy, that's a fact.

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<v Speaker 2>Jimmy Jones, Jim Jones, Jim Jones is jim This is different, this.

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<v Speaker 5>Is this is legend.

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<v Speaker 2>So yeah, it's so many different rappers. Well, you know

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<v Speaker 2>a z So shouts to so Soid that comes to

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<v Speaker 2>the firm album follow Me, and Jimmy is up in

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<v Speaker 2>the Bronx. So it's just one of these things that

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<v Speaker 2>just became such a staple in New York, from Jimmy's

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<v Speaker 2>to Jimmy's seafood to donkle Kee to some free throw

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<v Speaker 2>to get sold row to. Akrie said that correctly, Yes,

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<v Speaker 2>a cree now in back in the Bronx and Jimmy

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<v Speaker 2>Rodriguez had has a legendary career as a restaurant tour.

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<v Speaker 2>A legendary restaurant tour, I believe how long over thirty

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<v Speaker 2>years something like that.

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<v Speaker 3>Twenty years, let's keep the number down. A would have

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<v Speaker 3>been more than forty though, you know what.

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<v Speaker 2>I'm saying, you know, yeah, for sure culture I car

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<v Speaker 2>in New York City. So I was in the spot

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<v Speaker 2>a few months ago, probably like four or five, maybe

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<v Speaker 2>six months ago, I don't know, a while back, and

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<v Speaker 2>I was with a good friend of mine shout out

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<v Speaker 2>to tell us, and we was in there and we

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<v Speaker 2>was waiting. They was they was full. So we're sitting

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<v Speaker 2>at the couch like just waiting for you know, somebody

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<v Speaker 2>to see us. So the waitress comes over like, you know,

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<v Speaker 2>you know, we got some shots for you, like free drinks.

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<v Speaker 2>I'm like, all right, cool. He's like it comes from Jimmy.

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<v Speaker 2>I didn't know that it was that Jimmy. So I looked,

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<v Speaker 2>I'm like thanks, because the last time I saw him

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<v Speaker 2>he waged a lot more weight, so he.

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<v Speaker 3>Lost a lot of weights.

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<v Speaker 2>Yeah, so I didn't recognize that was a heavyweight. He

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<v Speaker 2>gave me, you know, the mafia nod.

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<v Speaker 3>Like what's up. I'm like, what's up?

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<v Speaker 2>So long story short, it turns out that his son

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<v Speaker 2>is a huge support of our Alesia and his son

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<v Speaker 2>told him like, that's Unerleisia.

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<v Speaker 3>You can't have him waiting. I like that, So we

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<v Speaker 3>chopped it out.

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<v Speaker 2>He came over and we spoke for like two hours,

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<v Speaker 2>and you know, I was just letting him know who

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<v Speaker 2>we were. It was just you know, just trading stories

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<v Speaker 2>and it was just a really dope experience. And I

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<v Speaker 2>told him, you gotta come on the podcast. Man, he

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<v Speaker 2>asked me at the time. He's like, I heard you

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<v Speaker 2>got you know, a big podcast. And he's like I'm like, yeah,

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<v Speaker 2>it's number one. And he was like number one where

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<v Speaker 2>and I'm like in the world.

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<v Speaker 3>I come, I don't know, said you number one guy.

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<v Speaker 2>It's then a couple a couple of months later, we

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<v Speaker 2>hit number one in the world. So I spoke that

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<v Speaker 2>into existence. So and then a couple of weeks ago,

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<v Speaker 2>our friends was in there shout out to Mike, Damn

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<v Speaker 2>Rich the whole crew, and they was like, yo, you're

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<v Speaker 2>never gonna believe who we got to come on on

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<v Speaker 2>Alesia and they faced something. I'm like, I already spoke

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<v Speaker 2>to him. He said, you already committed. We was just

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<v Speaker 2>waiting for the Okay, So, long story short, we finally

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<v Speaker 2>got this done. So I'm looking forward to an exciting conversation. So,

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<v Speaker 2>first and foremost, thank you for joinings. Appreciate it.

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<v Speaker 3>I'm excited, you know, just to see be part of

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<v Speaker 3>your show and number one show, and I know your

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<v Speaker 3>audience wants to hear different topics and I think that

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<v Speaker 3>you know, what I've done over the last forty years

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<v Speaker 3>is interesting. You know, I've done it you know, at

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<v Speaker 3>different times. And I know there's a lot of people

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<v Speaker 3>out here that have a Jimmy story.

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<v Speaker 5>That's true.

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<v Speaker 6>I told you before we started that my first ever beverage,

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<v Speaker 6>alcoholic beverage was at Jimmy's. It was the first time

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<v Speaker 6>I ever tasted a Long Island iced tea. And for

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<v Speaker 6>the next ten years, that's the only thing I had.

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<v Speaker 3>It was only the real ID or fake ID.

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<v Speaker 2>I don't want to get it statue limitations.

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<v Speaker 5>I don't want to get anybody.

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<v Speaker 3>Still, we still got to respect.

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<v Speaker 5>That she was a little too. Yeah, it was a fig.

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<v Speaker 3>We tried out. We tried our best to make sure

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<v Speaker 3>that I did do right.

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<v Speaker 6>But I looked a lot older. I always had a bid.

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<v Speaker 6>I always looked a lot older than I was. So

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<v Speaker 6>credit to your bouncers at the time, they didn't make

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<v Speaker 6>a mistack.

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<v Speaker 3>Yeah, for sure.

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<v Speaker 2>So we got I want to about a variety of

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<v Speaker 2>different things, just you know, the state of restaurants and

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<v Speaker 2>on COVID, your experience, all of the different stuff. But

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<v Speaker 2>I want to go back to where it started. So

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<v Speaker 2>how did you start and kind of you selling? You

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<v Speaker 2>just told me you were selling fish in the streets originally,

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<v Speaker 2>Like how did you start in the restaurant business.

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<v Speaker 3>Well, I started working for my dad as a young kid,

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<v Speaker 3>about fifteen sixteen years old. We were selling fish in

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<v Speaker 3>the street on the Crossbronx and Webster, but before that

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<v Speaker 3>was west Chester and the Bronx River, and we got

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<v Speaker 3>kicked out because it was so popular, and they we

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<v Speaker 3>went to the Crossbronx and Webster under the bridge, and

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<v Speaker 3>then from there we rented the building across the street.

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<v Speaker 3>We started selling fish on the side of the building,

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<v Speaker 3>and then we took the building over and that was

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<v Speaker 3>my school. It was Jimmy's Seafood, and then from jimmy

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<v Speaker 3>Seafood we went to Madi'scholar Carribe Then eventually we looked

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<v Speaker 3>to expand and we took over the Jimmy's Bronx Cafe

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<v Speaker 3>and Fordam Road, the Major Deacon. That was a forty

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<v Speaker 3>eight thousand square foot building. We tried to borrow the

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<v Speaker 3>money from everybody and anybody in the world, and I

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<v Speaker 3>remember buying the building for two point four million dollars.

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<v Speaker 5>So I got it.

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<v Speaker 6>So this is that story is pretty crazy because I

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<v Speaker 6>read it was it was two point five million, and

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<v Speaker 6>then mother nature took its course. Yes, and just kind

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<v Speaker 6>of like messed the building up a little bit to

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<v Speaker 6>your favorites, and the price got dropped.

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<v Speaker 3>It was three point two and then we got it

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<v Speaker 3>for two point four. And I remember trying to raise

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<v Speaker 3>the money and I'm like, we're doing so well at Jimmy's,

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<v Speaker 3>at Madi's collar Cardiebe it wouldn't be a problem to like,

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<v Speaker 3>you know, borrow the money from the bank. But you know,

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<v Speaker 3>every bank that I went to was a roadblock, and

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<v Speaker 3>it was like redline, you don't lend money to certain

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<v Speaker 3>people in certain neighborhoods because they cannot be successful. And

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<v Speaker 3>at the end of the day, I winded up putting

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<v Speaker 3>the deal together with Leon Katz, and he lent me

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<v Speaker 3>the money at twenty four percent. I almost had it

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<v Speaker 3>at thirty two percent from a group in Connecticut, but

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<v Speaker 3>he gave it to me for a million one. I

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<v Speaker 3>got three hundred from the seller and then a million

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<v Speaker 3>dollars they held back in paper, so I was paying

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<v Speaker 3>twenty four percent. And the fun part about it is

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<v Speaker 3>I remember leading to the fun part, you know in

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<v Speaker 3>life afternoon, like they're just challenges. It's not how many

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<v Speaker 3>times you fall us how fast you get up so

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<v Speaker 3>for me, it was like, I'm going to buy this building.

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<v Speaker 3>I don't know how, but I'm going to buy the building.

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<v Speaker 3>So I remember going into contracting to the property and

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<v Speaker 3>I gave them three hundred thousand, and the three hundred

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<v Speaker 3>thousand was from Reuben Sierra.

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<v Speaker 5>Ah, so the Salica king, yes, baseball players as.

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<v Speaker 3>A king, and so he gave me the money as

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<v Speaker 3>a deposit. He was supposed to be partners with our family,

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<v Speaker 3>and he backed out. But before he backed out, I

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<v Speaker 3>borrowed the money from Leon Kats. And the fun story

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<v Speaker 3>it was that Leon Katz came to he sent his

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<v Speaker 3>nephew Lenny, and Lenny pulled up and he looked at

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<v Speaker 3>the property and he's like, what are you doing. I'm like,

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<v Speaker 3>I'm building my restaurant. He said, but you don't own it.

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<v Speaker 3>How do you put so many people to work? I said, because,

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<v Speaker 3>like you said, you talk it into existence, you make

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<v Speaker 3>it happen. So I said, I'm going to own this property.

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<v Speaker 3>And the only way you're going to believe in me

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<v Speaker 3>and this property is by me turning around and putting

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<v Speaker 3>everything on the table. Win all, lose all. And I

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<v Speaker 3>did that. So he went back. He told his uncle

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<v Speaker 3>what was going on. He took pictures, looked at some paperwork,

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<v Speaker 3>and he said, I want to go to your house.

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<v Speaker 3>I want to see where you live. He came to

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<v Speaker 3>my house Michell La Parkway. I want to see your family.

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<v Speaker 3>Back he told his uncle. He likes to deal. He said,

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<v Speaker 3>the guy will do the twenty four percent, which twenty

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<v Speaker 3>four percent is the most interest they could charge. It's

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<v Speaker 3>like a loan shark. But that's professional loan shok like

0:10:10.559 --> 0:10:13.800
<v Speaker 3>the credit card companies right now. If they could charge

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<v Speaker 3>you fifty percent, they will, So twenty four percent was fine.

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<v Speaker 3>So he called up. At the time was Freddy Ferrare.

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<v Speaker 3>He was borough president, and Freddy said he asked Freddy,

0:10:23.679 --> 0:10:25.440
<v Speaker 3>what do you know about him? And he's like, that's

0:10:25.520 --> 0:10:28.560
<v Speaker 3>the that's the Latin restaurant guy. He that's what he does.

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<v Speaker 3>He works every day, he has a family. He just

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<v Speaker 3>that's all he does. He says none but good things

0:10:33.880 --> 0:10:36.600
<v Speaker 3>about him. So he goes back. He says, we'll lend

0:10:36.640 --> 0:10:39.199
<v Speaker 3>you the million dollars million one, but you got to

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<v Speaker 3>come up with forty four thousand dollars. So I asked

0:10:42.040 --> 0:10:43.800
<v Speaker 3>my dad for the forty four thousand. He gave it

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<v Speaker 3>to me. So basically, we bought this property with forty

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<v Speaker 3>four thousand out of our pocket, besides the money that

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<v Speaker 3>we used to start the construction. So I went to

0:10:52.080 --> 0:10:54.160
<v Speaker 3>all my vendors. I says, hey, guys, I need some money,

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<v Speaker 3>Like I buy one hundred thousand from you can instead

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<v Speaker 3>of thirty days? Can I go to ninety? And I

0:10:58.880 --> 0:11:02.360
<v Speaker 3>said nope, nope, nope, nope. So I doubled my order

0:11:02.400 --> 0:11:04.440
<v Speaker 3>trip and my orders, and all of a sudden, like

0:11:04.440 --> 0:11:05.880
<v Speaker 3>I can't pay you right now, We're gonna have to

0:11:05.880 --> 0:11:09.360
<v Speaker 3>work out some payments. So I really basically leverage every

0:11:09.440 --> 0:11:12.120
<v Speaker 3>credit card I borrowed from everybody to make this happen.

0:11:12.160 --> 0:11:14.240
<v Speaker 3>I remember, like a lot of my friends that I

0:11:14.240 --> 0:11:16.199
<v Speaker 3>would go to him, like, dude, could you lend me?

0:11:16.520 --> 0:11:18.319
<v Speaker 3>Can you give me a check for like twenty thousand?

0:11:18.960 --> 0:11:22.719
<v Speaker 3>Let it bounce. I just needed I don't really want

0:11:22.720 --> 0:11:24.319
<v Speaker 3>the money, let it help. You Gotta do whatever you

0:11:24.360 --> 0:11:26.080
<v Speaker 3>gotta do to make it legally, just to get over

0:11:26.120 --> 0:11:29.280
<v Speaker 3>that pace. So they're the fun part about it. So

0:11:30.120 --> 0:11:32.320
<v Speaker 3>I remember going out to Arizona. That was the first

0:11:32.360 --> 0:11:34.760
<v Speaker 3>time the World Trade Center got like attacked, and I'm

0:11:34.800 --> 0:11:39.640
<v Speaker 3>sitting with Rick Ruben Sierra and Ricky Henderson and that's

0:11:39.679 --> 0:11:41.280
<v Speaker 3>the time. But I picked up the check so I

0:11:41.280 --> 0:11:43.679
<v Speaker 3>can get into this deal. So I took fifty thousand.

0:11:43.720 --> 0:11:45.480
<v Speaker 3>I put it towards the air condition. I put fifty

0:11:45.480 --> 0:11:49.560
<v Speaker 3>thousand or one hundred thousand towards construction. And then Ruben

0:11:49.600 --> 0:11:53.200
<v Speaker 3>had a brother in in Puerto Rico and he called

0:11:53.280 --> 0:11:55.520
<v Speaker 3>him and said, I want you to check this property.

0:11:56.200 --> 0:12:00.320
<v Speaker 3>So he says to him, pull out the deal. I'm like,

0:12:00.640 --> 0:12:03.040
<v Speaker 3>women caused me. He said, like, listen, I got to

0:12:03.080 --> 0:12:06.320
<v Speaker 3>pull it out the deal. I'm like why, I said,

0:12:06.320 --> 0:12:09.200
<v Speaker 3>because my brother called. He didn't tell me the story.

0:12:09.440 --> 0:12:11.480
<v Speaker 3>So this cab driver was a good friend of my

0:12:11.880 --> 0:12:14.840
<v Speaker 3>mother in law, thought or whatever. He said, his brother

0:12:14.920 --> 0:12:17.280
<v Speaker 3>killed the deal on you. I'm like, what happened? He's

0:12:17.320 --> 0:12:20.480
<v Speaker 3>like he I found out later that he checked the

0:12:20.559 --> 0:12:24.640
<v Speaker 3>assessment of the property, not the appraisal. The assess for

0:12:24.760 --> 0:12:27.520
<v Speaker 3>tax purposes different from what it praised property, and it

0:12:27.559 --> 0:12:29.920
<v Speaker 3>was it was assessed for a million dollars or a

0:12:29.960 --> 0:12:32.640
<v Speaker 3>million five. So he pulled out of the deal. I said, well,

0:12:32.640 --> 0:12:35.440
<v Speaker 3>but I don't have the money. I'll pay you when

0:12:35.480 --> 0:12:39.360
<v Speaker 3>eventually I get into this deal. And you know, I remember,

0:12:39.760 --> 0:12:43.040
<v Speaker 3>like going to one hundred black men and asking them

0:12:43.040 --> 0:12:45.679
<v Speaker 3>for help, and that said, we can help you, but

0:12:45.920 --> 0:12:48.280
<v Speaker 3>we can't help the whole village. We will help you

0:12:48.360 --> 0:12:51.000
<v Speaker 3>because we know who you are, and that's how we'll

0:12:51.000 --> 0:12:53.240
<v Speaker 3>do it. And I remember, like little things that you

0:12:53.320 --> 0:12:55.600
<v Speaker 3>learned from your elders, the ogs, the master g's that

0:12:55.679 --> 0:12:57.880
<v Speaker 3>come to you, and you always look up to these guys.

0:12:57.880 --> 0:13:01.640
<v Speaker 3>And that was the beginning of Jimmy. So that became

0:13:01.720 --> 0:13:05.959
<v Speaker 3>an amazing property, busiest thing in the world. And then

0:13:05.960 --> 0:13:11.839
<v Speaker 3>at the Jimmy's Downtown, Jimmy's Uptown, Jimmy City Island, which

0:13:11.880 --> 0:13:14.400
<v Speaker 3>where they were all amazing places to go. I remember

0:13:14.480 --> 0:13:17.240
<v Speaker 3>running up and down around the city. But you know,

0:13:17.320 --> 0:13:20.960
<v Speaker 3>one of my craziest stories was stay away from Jimmy's

0:13:21.000 --> 0:13:27.600
<v Speaker 3>Cafe where the Yankees. Major League Baseball was so upset

0:13:28.080 --> 0:13:35.960
<v Speaker 3>that every major celebrity, basketball, football, hockey, every major celebrity

0:13:35.960 --> 0:13:38.920
<v Speaker 3>in the world went to Jimmy's. But why because I

0:13:39.000 --> 0:13:42.600
<v Speaker 3>became the caterer for the Yankees. So could you imagine

0:13:42.600 --> 0:13:47.040
<v Speaker 3>feeding every major celebrity star in the yank that came

0:13:47.080 --> 0:13:49.360
<v Speaker 3>to New York, not only the Yankees but visiting team.

0:13:49.559 --> 0:13:52.280
<v Speaker 3>So I was voted the best food in America for clubhouse.

0:13:52.720 --> 0:13:54.360
<v Speaker 3>So what do you think they wanted to go afterwards

0:13:54.400 --> 0:13:57.920
<v Speaker 3>with their family mind So instead of them making sure

0:13:57.960 --> 0:14:00.920
<v Speaker 3>that we wouldn't have problems with none of these celebrity

0:14:00.920 --> 0:14:03.400
<v Speaker 3>figures anything, they told him not to come to my place.

0:14:03.440 --> 0:14:05.200
<v Speaker 3>And that hit the front page and that went from

0:14:05.559 --> 0:14:07.440
<v Speaker 3>three hundred thousand dollars a week to less than one

0:14:07.480 --> 0:14:08.240
<v Speaker 3>hundred thousands.

0:14:08.240 --> 0:14:12.360
<v Speaker 2>So who started this campaign? So let's go into this

0:14:12.360 --> 0:14:16.359
<v Speaker 2>a little bit. So you were in the Yankees clubhouse

0:14:17.200 --> 0:14:18.400
<v Speaker 2>as a vendor food vendor.

0:14:18.720 --> 0:14:22.240
<v Speaker 6>Yeah, because I read that your uncle was the plug, right.

0:14:22.280 --> 0:14:24.720
<v Speaker 6>Your uncle was the guy that knew the Yankees players.

0:14:25.040 --> 0:14:29.480
<v Speaker 3>He played. He played Yankees for one two years, he remember.

0:14:29.560 --> 0:14:31.560
<v Speaker 3>I remember him telling them the story with Mickey Mantle

0:14:32.200 --> 0:14:36.000
<v Speaker 3>let him get his his locker right next to him

0:14:36.000 --> 0:14:37.960
<v Speaker 3>because they really wanted him out the locker room because

0:14:37.960 --> 0:14:40.440
<v Speaker 3>he was the only Spanish guy there. So racism within

0:14:40.560 --> 0:14:43.040
<v Speaker 3>Major League base couch has always been there for me.

0:14:43.160 --> 0:14:49.680
<v Speaker 3>I'm like the Yankees, great dynasty, amazing team, but I

0:14:49.720 --> 0:14:52.080
<v Speaker 3>believe in my heart that one of the most racist

0:14:52.080 --> 0:14:54.400
<v Speaker 3>teams in America. And I mean, you look at the

0:14:54.440 --> 0:14:57.960
<v Speaker 3>deal that the Yankees got in the Bronx. They ain't

0:14:57.960 --> 0:15:00.440
<v Speaker 3>giving back. They just keep taking and taking and taken.

0:15:00.880 --> 0:15:04.040
<v Speaker 3>I mean, it's a sad situation that you get these

0:15:04.080 --> 0:15:07.480
<v Speaker 3>major companies come into our community, rape it and put

0:15:07.520 --> 0:15:09.560
<v Speaker 3>nothing back, you know what I'm saying. But that's a

0:15:09.560 --> 0:15:11.960
<v Speaker 3>separate story. So the way I got into the Yankee

0:15:11.960 --> 0:15:15.640
<v Speaker 3>Stadium was at the time was an Italian restaurant, and

0:15:15.720 --> 0:15:18.320
<v Speaker 3>all the food that ever went into the Yankees was Italian.

0:15:18.480 --> 0:15:22.400
<v Speaker 3>Imagine Sylvia's or Jimmy's Bean and Yankees damn never gonna happen.

0:15:22.960 --> 0:15:25.840
<v Speaker 3>So one of the ways that happened was Bernnie Williams

0:15:25.920 --> 0:15:29.200
<v Speaker 3>is a rookie. So I'm like, hey, I sent them

0:15:29.200 --> 0:15:32.000
<v Speaker 3>a stuff lops to the next day, I send them

0:15:32.200 --> 0:15:34.360
<v Speaker 3>baa and a whole bunch of food, and de w

0:15:34.520 --> 0:15:37.720
<v Speaker 3>G's like, we don't want this food. We want this food.

0:15:38.080 --> 0:15:39.480
<v Speaker 3>And all of a sudden, I get a phone call

0:15:39.480 --> 0:15:41.680
<v Speaker 3>from Luke Cucuza and Robbie like, yo, we want a

0:15:41.680 --> 0:15:44.560
<v Speaker 3>meeting with you. Like what's up. It's like, oh, guys

0:15:44.600 --> 0:15:47.600
<v Speaker 3>want your food. And that was the beginning where you know,

0:15:47.800 --> 0:15:50.080
<v Speaker 3>we just became legendary. I did the nigs, I did

0:15:50.120 --> 0:15:52.600
<v Speaker 3>the meds, you know, and you just have to let

0:15:52.600 --> 0:15:55.280
<v Speaker 3>people know that you know, what you do is it's great,

0:15:55.280 --> 0:15:58.080
<v Speaker 3>it's quality, and you got to open doors for others.

0:15:58.120 --> 0:16:01.160
<v Speaker 3>And that was how I got my foot in the

0:16:01.200 --> 0:16:01.760
<v Speaker 3>door with there.

0:16:02.440 --> 0:16:07.720
<v Speaker 5>Bernie Williams Puerto Rican, Bernie Williams Marianna.

0:16:09.320 --> 0:16:11.520
<v Speaker 3>I remember the World Series they win where they going

0:16:11.560 --> 0:16:13.920
<v Speaker 3>to Jimmy's with their family and that drove people crazy

0:16:13.960 --> 0:16:17.360
<v Speaker 3>because that's what they wanted to be within their own people.

0:16:18.080 --> 0:16:20.800
<v Speaker 6>From the outside, it was like we saw those people

0:16:20.840 --> 0:16:22.760
<v Speaker 6>going there, and so as the public, it was like,

0:16:23.080 --> 0:16:24.720
<v Speaker 6>there might be a chance if we go there tonight

0:16:24.760 --> 0:16:25.600
<v Speaker 6>that we might see there.

0:16:25.680 --> 0:16:27.400
<v Speaker 5>You never know who's you never know who's going to

0:16:27.400 --> 0:16:27.720
<v Speaker 5>be in there.

0:16:27.760 --> 0:16:29.600
<v Speaker 6>Plus the jerseys are everywhere. It was like the first

0:16:29.600 --> 0:16:31.560
<v Speaker 6>place where you had the players would come, they give

0:16:31.600 --> 0:16:33.560
<v Speaker 6>you the jerseys on the wall. It's like, there might

0:16:33.600 --> 0:16:34.360
<v Speaker 6>be a chance tonight.

0:16:35.320 --> 0:16:43.080
<v Speaker 3>Peyton Martinez, Vegas, Tito plant their cruise, Mark Anthony J. Low.

0:16:44.280 --> 0:16:46.400
<v Speaker 6>I mean, if you name it, you didn't you miss

0:16:46.440 --> 0:16:47.840
<v Speaker 6>you missed one guy, the King of the Bronx.

0:16:48.080 --> 0:16:49.040
<v Speaker 3>Oh Joe, that was.

0:16:50.280 --> 0:16:51.120
<v Speaker 5>We can't, we can't.

0:16:53.680 --> 0:16:54.880
<v Speaker 3>We had stories there but.

0:16:55.000 --> 0:16:59.160
<v Speaker 6>Joseph Carter Gin Yeah, we even have to Castro I'm

0:16:59.160 --> 0:17:02.000
<v Speaker 6>glad you mentioned that because I read that in nineteen

0:17:02.040 --> 0:17:04.520
<v Speaker 6>ninety five, and that was at the time.

0:17:04.440 --> 0:17:07.920
<v Speaker 5>Mayor Giuliani is the mayor of New York. Yes, didn't

0:17:07.920 --> 0:17:09.920
<v Speaker 5>want him eating anywhere in the city anyone.

0:17:09.720 --> 0:17:12.280
<v Speaker 3>Wanted to leave his room. I mean at the point

0:17:12.320 --> 0:17:14.639
<v Speaker 3>where he locked him out of everywhere. So it was

0:17:14.760 --> 0:17:20.959
<v Speaker 3>him and another European coffee or nine or something other

0:17:21.080 --> 0:17:24.359
<v Speaker 3>coffee was he was restricted from everything. So I'm like,

0:17:25.160 --> 0:17:29.720
<v Speaker 3>Serrano asked me if we can invite Fidel Castro to

0:17:29.760 --> 0:17:32.040
<v Speaker 3>the Bronx, and when I hosted, I'm like sure. I'm like,

0:17:32.480 --> 0:17:38.879
<v Speaker 3>I'm already known for the place where unsavory characters like

0:17:39.000 --> 0:17:41.720
<v Speaker 3>Enemy number one of the United States a Phidel Castro, Like,

0:17:42.119 --> 0:17:44.639
<v Speaker 3>how better can I get? Like, I'm going to really

0:17:45.000 --> 0:17:48.440
<v Speaker 3>And I remember like deciding the media people like New

0:17:48.520 --> 0:17:50.879
<v Speaker 3>York Times scene, I had more cameras and everything. I

0:17:50.920 --> 0:17:54.520
<v Speaker 3>was like the most amazing, you know, starty, and then

0:17:54.560 --> 0:17:57.320
<v Speaker 3>the death threats came in and to you, yeah, of

0:17:57.400 --> 0:18:00.840
<v Speaker 3>course humans like yo, get me me like yo, but

0:18:00.920 --> 0:18:03.760
<v Speaker 3>I'm not I'm not in politics. I'm just a restaurant guy.

0:18:04.400 --> 0:18:06.520
<v Speaker 3>So you have the guys that are for Cuba on

0:18:06.560 --> 0:18:08.600
<v Speaker 3>this side and you have the ones against Cuba or

0:18:08.600 --> 0:18:11.520
<v Speaker 3>Fidel on this side. And the next day after this

0:18:11.600 --> 0:18:15.280
<v Speaker 3>whole historic meeting, where Fidel came to the Bronx, you know,

0:18:15.320 --> 0:18:17.399
<v Speaker 3>he went to three places. He went to Abysiny and

0:18:17.440 --> 0:18:19.879
<v Speaker 3>Baptist Church, he met with the Times, and he went

0:18:19.920 --> 0:18:22.760
<v Speaker 3>to Jimmi's. So those are these places. So no matter what,

0:18:22.880 --> 0:18:25.560
<v Speaker 3>you can't ever take away that we had the number

0:18:25.680 --> 0:18:28.240
<v Speaker 3>one enemy of the United States at that time, which

0:18:28.320 --> 0:18:36.160
<v Speaker 3>was Fidel there and for the row. Yeah, I'll tell

0:18:36.160 --> 0:18:39.200
<v Speaker 3>you want to go even crazier. A couple of years later,

0:18:39.240 --> 0:18:45.520
<v Speaker 3>I went to Cuba for any Moore Theell concert, and

0:18:45.560 --> 0:18:47.679
<v Speaker 3>I was in I was sitting in the in the

0:18:47.960 --> 0:18:53.200
<v Speaker 3>in the in the audience, and Toronto said, if Fidel

0:18:54.480 --> 0:18:56.520
<v Speaker 3>is going to if you're going to meet Fidel again

0:18:57.200 --> 0:19:00.440
<v Speaker 3>in Cuba, it's going to be a night. He doesn't

0:19:00.440 --> 0:19:02.359
<v Speaker 3>meet people in the daytime. So I'm not thinking. I

0:19:02.400 --> 0:19:03.840
<v Speaker 3>just put that in the back of my head. So

0:19:03.920 --> 0:19:05.639
<v Speaker 3>it was like ten to eleven o'clock at night, somebody

0:19:05.680 --> 0:19:08.119
<v Speaker 3>taps me on my shoulders. Is Commandante would like this here?

0:19:08.640 --> 0:19:10.000
<v Speaker 3>What that what that means?

0:19:10.440 --> 0:19:13.119
<v Speaker 5>Like you know, the like he wanted that is the

0:19:13.160 --> 0:19:14.040
<v Speaker 5>commander of the command.

0:19:14.920 --> 0:19:17.360
<v Speaker 3>That's so I get out from the hotel, I get

0:19:17.400 --> 0:19:20.239
<v Speaker 3>up from the concert. They take me across. I got

0:19:20.240 --> 0:19:22.159
<v Speaker 3>a prison for him. I know it's his birthday. So

0:19:22.200 --> 0:19:25.000
<v Speaker 3>I bought him this, this piece with all these famous

0:19:25.040 --> 0:19:28.640
<v Speaker 3>baseball pictures and balls Nolan Ryan, and so I give

0:19:28.640 --> 0:19:31.320
<v Speaker 3>it to him and I go to the White House

0:19:31.320 --> 0:19:34.240
<v Speaker 3>in Cuba and we sit down. We have a couple

0:19:34.280 --> 0:19:36.960
<v Speaker 3>of drinks and he's like, you know you hungry. I'm like, hey,

0:19:37.119 --> 0:19:40.639
<v Speaker 3>if you cook weeding, they called chew me I remember that.

0:19:40.640 --> 0:19:42.359
<v Speaker 3>I don't know why I still remember this name, like

0:19:42.560 --> 0:19:44.560
<v Speaker 3>so many years later tom Me so chummy comes over.

0:19:45.320 --> 0:19:47.119
<v Speaker 3>We set it up and we're sitting down with I

0:19:47.160 --> 0:19:49.320
<v Speaker 3>remember drinking cocmeo for the first time of life and

0:19:49.920 --> 0:19:52.480
<v Speaker 3>salad and this that. So we wrap up the meeting

0:19:52.560 --> 0:19:54.639
<v Speaker 3>and you know, I'm a collective of jerseys, like you

0:19:54.680 --> 0:19:57.720
<v Speaker 3>could tell like that's where it collect So I said,

0:19:57.720 --> 0:20:00.640
<v Speaker 3>come man, Dante, if you don't mind, would you give

0:20:00.720 --> 0:20:03.440
<v Speaker 3>me would you allow me to have one of your shirts,

0:20:03.920 --> 0:20:06.320
<v Speaker 3>like just for what I could imagine, like his shirt,

0:20:06.920 --> 0:20:10.680
<v Speaker 3>like the army shirt, like the general. So he whispers

0:20:10.760 --> 0:20:13.080
<v Speaker 3>to somebody and he comes back in two minutes he

0:20:13.080 --> 0:20:16.240
<v Speaker 3>gives me the jersey, the jacket and the past, the fatigues,

0:20:16.320 --> 0:20:21.320
<v Speaker 3>the whole shit. Bam. I'm like crazy, crazy crazy. So

0:20:21.359 --> 0:20:24.480
<v Speaker 3>that was my little Fordell story. I had David Bowie

0:20:24.480 --> 0:20:25.280
<v Speaker 3>concert there.

0:20:25.520 --> 0:20:29.560
<v Speaker 2>I mean, wow, So why did why did the Yankees

0:20:30.160 --> 0:20:33.600
<v Speaker 2>tell people not to patronize your restaurant?

0:20:33.640 --> 0:20:35.720
<v Speaker 3>Wasn't the Yankees? It was major League Baseball? Why did

0:20:35.720 --> 0:20:40.840
<v Speaker 3>major League Baseball tell peoples we had They felt that

0:20:41.400 --> 0:20:45.040
<v Speaker 3>unsavory characters visited my place and they didn't want something

0:20:45.440 --> 0:20:47.960
<v Speaker 3>some street street activity. In other words, if you have

0:20:48.000 --> 0:20:50.440
<v Speaker 3>two beepers, you're a drug dealer. You have two buds,

0:20:50.440 --> 0:20:52.679
<v Speaker 3>you're a drug dealer. You can't have one for business.

0:20:53.040 --> 0:20:55.280
<v Speaker 3>So I remember one time Waltarie said he was ahead

0:20:55.280 --> 0:20:58.480
<v Speaker 3>of Hispanic Police Association and he had two beepers. I guess,

0:20:58.520 --> 0:21:00.639
<v Speaker 3>I guess you're a drug dealer because you got you

0:21:00.680 --> 0:21:02.480
<v Speaker 3>look like one. So at the end of the day,

0:21:02.480 --> 0:21:06.240
<v Speaker 3>it's like, you know, you don't stop them or unsavory

0:21:06.320 --> 0:21:08.680
<v Speaker 3>characters going to the Yankees, You don't stop them going

0:21:08.720 --> 0:21:10.480
<v Speaker 3>to see the next You don't stop from going anywhere

0:21:10.480 --> 0:21:12.159
<v Speaker 3>New York City. But now you want to stop them

0:21:12.160 --> 0:21:14.480
<v Speaker 3>from going to Jimmy's because it's out of control. I

0:21:14.520 --> 0:21:17.560
<v Speaker 3>don't understand. It cost me a lot. And I remember

0:21:17.600 --> 0:21:22.679
<v Speaker 3>sitting down with Van Woods from Sylvia's and it was funny.

0:21:22.800 --> 0:21:26.520
<v Speaker 3>You know, for the one time in my life, I

0:21:26.600 --> 0:21:32.480
<v Speaker 3>felt bad being Hispanic because as influential, I felt that

0:21:32.640 --> 0:21:36.440
<v Speaker 3>our business was in the Hispanic community. Now one Hispanic

0:21:36.520 --> 0:21:40.480
<v Speaker 3>leader came to support us, not one spoke out, but

0:21:40.600 --> 0:21:44.080
<v Speaker 3>yet there were Sylvia's. I said, listen, we're here. Whatever

0:21:44.119 --> 0:21:46.240
<v Speaker 3>you want. And if I would have known now what

0:21:46.920 --> 0:21:48.840
<v Speaker 3>I know now, if I would have known it, then

0:21:48.920 --> 0:21:51.480
<v Speaker 3>I would assume major League Baseball and the rest would

0:21:51.520 --> 0:21:55.359
<v Speaker 3>be history, because you know this discrimination that they have

0:21:55.520 --> 0:21:56.520
<v Speaker 3>against us, Like.

0:21:57.720 --> 0:22:00.600
<v Speaker 6>That's crazy because if you think of the sport dominated

0:22:00.640 --> 0:22:02.919
<v Speaker 6>by Latin American and Hispanic players.

0:22:03.200 --> 0:22:05.680
<v Speaker 5>Yeah, so where would they I mean, what they eat.

0:22:05.600 --> 0:22:07.880
<v Speaker 3>Where they take their family? Where would they feel comfortable

0:22:07.880 --> 0:22:10.280
<v Speaker 3>in the radicon? Yeah, because we're gonna go downstairs and

0:22:10.320 --> 0:22:13.199
<v Speaker 3>have some sandwiches or just like in other words, not

0:22:13.280 --> 0:22:16.240
<v Speaker 3>but nothing. Our food is made from scratches fresh. You know,

0:22:16.440 --> 0:22:19.560
<v Speaker 3>the service, the hospitality, the music, the environment, the energy.

0:22:19.600 --> 0:22:20.800
<v Speaker 3>So you have all the money in the world, where

0:22:20.800 --> 0:22:23.400
<v Speaker 3>you want to go where you don't feel comfortable? Where

0:22:23.440 --> 0:22:25.920
<v Speaker 3>you do feel comfortable. Where would you want to visit?

0:22:26.400 --> 0:22:28.879
<v Speaker 3>You know, but you feel like all the prejudice, Like

0:22:29.520 --> 0:22:32.560
<v Speaker 3>you see all the checkpoints. Checkpoints are not below ninety

0:22:32.600 --> 0:22:35.560
<v Speaker 3>six Street, they're above ninety six Street. So you look

0:22:35.600 --> 0:22:38.160
<v Speaker 3>at the discrimination on like you know, you cross the bridge,

0:22:38.160 --> 0:22:39.399
<v Speaker 3>they wait for you over there, they waiting for you

0:22:39.400 --> 0:22:40.760
<v Speaker 3>over they get on the high we get out of here,

0:22:41.040 --> 0:22:43.040
<v Speaker 3>like in other words, it happens still to this day.

0:22:43.280 --> 0:22:46.000
<v Speaker 3>In other words, you know, it's it's a crime, it's

0:22:46.000 --> 0:22:47.160
<v Speaker 3>a shame. What happens.

0:22:47.480 --> 0:22:52.000
<v Speaker 2>Do you feel that taking to detour the restaurant industry,

0:22:52.200 --> 0:22:53.880
<v Speaker 2>just the night life in New York City. I feel

0:22:53.920 --> 0:22:58.280
<v Speaker 2>like even before Corona it is dead. And I feel like,

0:22:58.400 --> 0:23:03.000
<v Speaker 2>you know, all of the clubs closed, La Ladina closed,

0:23:04.280 --> 0:23:06.399
<v Speaker 2>the gentlemen's clubs, clothing with all of that, and I

0:23:06.440 --> 0:23:09.720
<v Speaker 2>just feel like New York has become so buttoned up.

0:23:10.320 --> 0:23:12.080
<v Speaker 2>And you go to other places like Atlanta. This is

0:23:12.119 --> 0:23:15.639
<v Speaker 2>why Atlanta is thriving, Miami is thriving. It's like they letting,

0:23:16.280 --> 0:23:18.960
<v Speaker 2>you know, they're letting things happen, where New York has

0:23:19.000 --> 0:23:22.639
<v Speaker 2>just become so buttoned up that nothing is like nothing's

0:23:22.680 --> 0:23:24.800
<v Speaker 2>going on anymore it's lost its culture.

0:23:25.600 --> 0:23:28.440
<v Speaker 3>And we don't have no voice. Like in other words,

0:23:28.520 --> 0:23:31.439
<v Speaker 3>right now we have a problem. We have no voice.

0:23:31.520 --> 0:23:33.760
<v Speaker 3>If something happens in one of our establishments, we have

0:23:33.840 --> 0:23:36.159
<v Speaker 3>no one to support and stand up for us, like

0:23:36.240 --> 0:23:41.639
<v Speaker 3>if like you know, if there's something happened today in

0:23:41.680 --> 0:23:46.840
<v Speaker 3>the Hispanic community, the best we got, in my opinion

0:23:47.200 --> 0:23:50.760
<v Speaker 3>is Fernanda my tale. The best we got is Fernando

0:23:50.800 --> 0:23:54.320
<v Speaker 3>Mattel and AOC. So what happened to the rest of

0:23:54.320 --> 0:23:57.879
<v Speaker 3>our leaders? What happens to our businesses? Like in other words,

0:23:58.480 --> 0:24:00.600
<v Speaker 3>you know, if something happens in it's on the community.

0:24:00.600 --> 0:24:03.240
<v Speaker 3>We have no leadership. But you know something Black community,

0:24:03.240 --> 0:24:05.680
<v Speaker 3>our shoppers right there, So he gonna put the break

0:24:05.720 --> 0:24:08.560
<v Speaker 3>right on of say slow down, you're doing this, you understand.

0:24:08.600 --> 0:24:10.520
<v Speaker 3>So we're going to change the mentality. What's going on

0:24:10.560 --> 0:24:14.440
<v Speaker 3>in our businesses are suffering right now. The culture from

0:24:14.480 --> 0:24:17.719
<v Speaker 3>the top down is like the abuse of power, like

0:24:17.840 --> 0:24:20.040
<v Speaker 3>you shut down the City of New York's like the

0:24:20.040 --> 0:24:25.720
<v Speaker 3>restaurant industry, the hospitality, bus boys, waiters, cooks, I mean,

0:24:25.760 --> 0:24:29.000
<v Speaker 3>you name everybody in our industry suffered this whole year.

0:24:29.040 --> 0:24:31.240
<v Speaker 3>Why but you can go to the anchors in party

0:24:31.240 --> 0:24:33.720
<v Speaker 3>you can go to my running and party. But right now,

0:24:33.760 --> 0:24:35.840
<v Speaker 3>why are you holding us down? Why you're holding us

0:24:35.880 --> 0:24:38.199
<v Speaker 3>back because it ain't based on the science. So the

0:24:38.240 --> 0:24:42.199
<v Speaker 3>governor has a problem with the mayor. So why are

0:24:42.240 --> 0:24:44.720
<v Speaker 3>we being kicked around? Why are we being abused because

0:24:44.720 --> 0:24:47.719
<v Speaker 3>of it? Like right now Friday, New York City's going

0:24:47.760 --> 0:24:49.919
<v Speaker 3>to fifty and the state is going to send.

0:24:50.720 --> 0:24:55.080
<v Speaker 2>Why capacity based on what science? It's just just random.

0:24:55.880 --> 0:24:57.720
<v Speaker 2>You know, this whole thing has been extremely random. The

0:24:57.760 --> 0:25:01.240
<v Speaker 2>governor of Texas just decides Corona's over no mass required.

0:25:01.400 --> 0:25:05.080
<v Speaker 3>Dumb. Atlanta never had three weeks. Three weeks.

0:25:05.359 --> 0:25:09.960
<v Speaker 2>They've been done with it for monthseventy It's like they

0:25:10.080 --> 0:25:12.960
<v Speaker 2>just thrown out a number. Sounds good to me, seventy five.

0:25:13.040 --> 0:25:14.440
<v Speaker 2>Let's go for it. Let's see what happens.

0:25:14.560 --> 0:25:15.720
<v Speaker 3>You know, at the end of the day is it's

0:25:15.800 --> 0:25:19.320
<v Speaker 3>challenging and those that stay with it are gonna win.

0:25:19.640 --> 0:25:21.719
<v Speaker 3>Like in other words, I just my advice to everybody

0:25:21.800 --> 0:25:24.160
<v Speaker 3>out there is like, Yo, hang in there, Yo, it's

0:25:24.200 --> 0:25:27.280
<v Speaker 3>gonna get better, it's gonna get great. This was just

0:25:27.280 --> 0:25:30.159
<v Speaker 3>of course we took in life that's gonna strengthen us.

0:25:30.240 --> 0:25:33.000
<v Speaker 3>I mean, whether you bowed out and failed get back

0:25:33.000 --> 0:25:35.119
<v Speaker 3>in it, because this is gonna turn around. This is

0:25:35.119 --> 0:25:37.959
<v Speaker 3>gonna be amazing. There's gonna be a lot of great opportunities.

0:25:38.680 --> 0:25:41.920
<v Speaker 3>You're gonna learn from the mistakes that you took for granted.

0:25:42.520 --> 0:25:44.800
<v Speaker 3>Now to take advantage of them, you're gonna make. You're

0:25:44.800 --> 0:25:46.600
<v Speaker 3>gonna do great coming out of this. I mean, I'm

0:25:46.640 --> 0:25:48.080
<v Speaker 3>looking forward to going around the world.

0:25:47.840 --> 0:25:50.280
<v Speaker 5>With this, yeah said. I mean that there's two things there.

0:25:50.640 --> 0:25:52.320
<v Speaker 6>Number One, you've been in the game so long that

0:25:52.359 --> 0:25:55.520
<v Speaker 6>you've probably seen almost everything, and now, including this, I

0:25:55.560 --> 0:25:58.760
<v Speaker 6>can't imagine anything else that you haven't seen. But going back,

0:25:58.800 --> 0:26:02.320
<v Speaker 6>you said that you were working with Sylvia's and that's

0:26:02.320 --> 0:26:06.199
<v Speaker 6>interesting too, because you're both in the restaurant field, but

0:26:06.320 --> 0:26:08.080
<v Speaker 6>you're not looking at each other as competitors.

0:26:08.280 --> 0:26:10.040
<v Speaker 5>You're looking at You're looking at his family.

0:26:10.160 --> 0:26:11.560
<v Speaker 3>I go there and I tell them, listen, you got

0:26:11.600 --> 0:26:13.199
<v Speaker 3>to change your computer system. I'm going to get you

0:26:13.200 --> 0:26:14.840
<v Speaker 3>some equipment you need to do this, and Van and

0:26:14.920 --> 0:26:17.600
<v Speaker 3>family and so we just that's what we do to

0:26:17.600 --> 0:26:18.600
<v Speaker 3>the height and do the same thing.

0:26:18.720 --> 0:26:20.240
<v Speaker 5>Is that common in this game?

0:26:20.280 --> 0:26:22.480
<v Speaker 6>Because I feel like, you know, when you have restaurants,

0:26:22.480 --> 0:26:25.680
<v Speaker 6>it's like this is my competition. If there's a dynamic

0:26:25.760 --> 0:26:28.320
<v Speaker 6>of people or a culture of people that are going

0:26:28.359 --> 0:26:30.120
<v Speaker 6>to these restaurants. It's looking at like, well, you're taking

0:26:30.119 --> 0:26:33.200
<v Speaker 6>away from my customers, But what changing your relationship to say,

0:26:33.240 --> 0:26:35.560
<v Speaker 6>you know what, we're family, We're going to do this together.

0:26:35.680 --> 0:26:36.320
<v Speaker 5>Let's all rise.

0:26:36.680 --> 0:26:39.600
<v Speaker 3>Oh you look at opportunities, like the opportunities that are

0:26:39.640 --> 0:26:42.600
<v Speaker 3>out there for everyone. Like in other words, the podcast industry,

0:26:42.680 --> 0:26:46.040
<v Speaker 3>there's there's so much you can do. Let's teach someone,

0:26:46.400 --> 0:26:49.720
<v Speaker 3>teach one, let them grow, show them the tricks. It's

0:26:49.760 --> 0:26:51.440
<v Speaker 3>like going to school. What we're doing right now is

0:26:51.480 --> 0:26:54.640
<v Speaker 3>I'm going to school. I'm the teacher. I teach the students.

0:26:55.000 --> 0:26:57.320
<v Speaker 3>So if I learned something quick, I give it to them.

0:26:57.600 --> 0:26:59.760
<v Speaker 3>Now they give it to their kids, and they helped

0:27:00.080 --> 0:27:04.040
<v Speaker 3>street change and evolve. You know, we're responsible. Like one

0:27:04.080 --> 0:27:05.600
<v Speaker 3>of the biggest problems we have right now in this

0:27:05.680 --> 0:27:10.800
<v Speaker 3>day and age with this young men and women. I

0:27:10.920 --> 0:27:14.960
<v Speaker 3>blame us. I blame us as adults that didn't put

0:27:15.000 --> 0:27:18.080
<v Speaker 3>our foot up there ass because that's what happened to

0:27:18.119 --> 0:27:20.800
<v Speaker 3>us growing up. In other words, your biggest fear of

0:27:20.840 --> 0:27:22.840
<v Speaker 3>growing up is if they told your parents you were

0:27:22.880 --> 0:27:25.480
<v Speaker 3>going to get whooped. Like another word, you embarrass me.

0:27:25.520 --> 0:27:25.840
<v Speaker 3>I'm move.

0:27:26.480 --> 0:27:28.000
<v Speaker 5>You know. You got to do it back then.

0:27:28.040 --> 0:27:29.880
<v Speaker 3>Now, I was like, there's no one to tell these

0:27:29.920 --> 0:27:32.400
<v Speaker 3>young men and women, hey, you can't do this. That's

0:27:32.440 --> 0:27:35.159
<v Speaker 3>not how you do things. So we we're gonna have

0:27:35.200 --> 0:27:38.000
<v Speaker 3>to step up our game and grab them under the

0:27:38.000 --> 0:27:41.200
<v Speaker 3>wing and say, yo, slow down, chill. This is how

0:27:41.240 --> 0:27:43.080
<v Speaker 3>you build a restaurant. This is how you build the

0:27:43.080 --> 0:27:45.080
<v Speaker 3>clothing store. This is how you build a label, this

0:27:45.119 --> 0:27:47.399
<v Speaker 3>is how you do a studio. You got to teach everyone.

0:27:47.600 --> 0:27:49.600
<v Speaker 3>We got to share our information, we got to share

0:27:49.640 --> 0:27:51.719
<v Speaker 3>our contacts, and we got to help each other. Like

0:27:51.760 --> 0:27:54.040
<v Speaker 3>I do a lot of consulting all the time with restaurants,

0:27:54.080 --> 0:27:56.840
<v Speaker 3>and I'll tell you, guys, listen, you know, I'll come

0:27:56.880 --> 0:28:00.480
<v Speaker 3>in and I'll assess your whole restaurant and look at

0:28:00.520 --> 0:28:03.560
<v Speaker 3>your sales, and I'll look at your nightlife, and I'll

0:28:03.560 --> 0:28:06.720
<v Speaker 3>look at your equipment, and i'll look at your habits.

0:28:06.760 --> 0:28:10.040
<v Speaker 3>And this is what I'm gonna charge you, and the

0:28:10.119 --> 0:28:12.879
<v Speaker 3>money you pay me ten, I'm gonna save you one hundred.

0:28:13.480 --> 0:28:14.960
<v Speaker 3>And this is how easy it is. I'm want to

0:28:14.960 --> 0:28:16.640
<v Speaker 3>show you how easy it is. I'm gonna just save

0:28:16.640 --> 0:28:19.359
<v Speaker 3>you ten in a minute, and I just show them debling.

0:28:20.240 --> 0:28:22.480
<v Speaker 3>But I'm okay because they're going to be able to

0:28:22.560 --> 0:28:26.240
<v Speaker 3>grow and each one helps each other. We're going to

0:28:26.280 --> 0:28:28.880
<v Speaker 3>grow together as one big family. So let me ask

0:28:28.880 --> 0:28:29.080
<v Speaker 3>you this.

0:28:29.080 --> 0:28:32.560
<v Speaker 2>As far as we've interviewed a few restaurant owners, and

0:28:32.560 --> 0:28:35.200
<v Speaker 2>everybody has different philosophies as far as what makes a

0:28:35.240 --> 0:28:39.080
<v Speaker 2>restaurant successful. Because I think it's like ninety five percent

0:28:39.240 --> 0:28:42.640
<v Speaker 2>failure rate for restaurants. It's extremely tough business. Food cost

0:28:42.680 --> 0:28:44.760
<v Speaker 2>shot of Derek Falcon. He's the first person that actually

0:28:44.760 --> 0:28:46.880
<v Speaker 2>broke down food cost. Chef Calvin talked about food course

0:28:46.880 --> 0:28:52.640
<v Speaker 2>also food costs, extremely important, managing systems, things of that nature.

0:28:52.760 --> 0:28:53.960
<v Speaker 3>So what is some.

0:28:55.600 --> 0:28:59.440
<v Speaker 2>Like commandments that a restaurant has to have in place

0:28:59.520 --> 0:29:00.760
<v Speaker 2>in order for to be successful?

0:29:00.800 --> 0:29:06.960
<v Speaker 3>Based on your experience, Team, there's no I in team.

0:29:07.240 --> 0:29:10.360
<v Speaker 3>If you don't have a great team around you, you're

0:29:10.400 --> 0:29:14.320
<v Speaker 3>going to Like a basketball team, you can't you can't succeed,

0:29:14.360 --> 0:29:16.760
<v Speaker 3>you can't win that championship. You need a fold, you

0:29:16.800 --> 0:29:20.760
<v Speaker 3>need a center, you need the team. Baseball the same thing.

0:29:20.800 --> 0:29:23.120
<v Speaker 3>You need the best of the best. So if you're

0:29:23.160 --> 0:29:25.920
<v Speaker 3>going to do something small, make sure you have a

0:29:25.920 --> 0:29:30.840
<v Speaker 3>good team. I mean you want to have someone that

0:29:31.040 --> 0:29:34.040
<v Speaker 3>understands the kitchen. But you cannot let that front of

0:29:34.040 --> 0:29:37.240
<v Speaker 3>the house rule the back of the house. The back

0:29:37.240 --> 0:29:38.760
<v Speaker 3>of the house can't rule the frond of the house.

0:29:39.040 --> 0:29:42.200
<v Speaker 3>It has to flow. And a lot of times what

0:29:42.240 --> 0:29:45.840
<v Speaker 3>we have is a great cook that doesn't listen to

0:29:45.840 --> 0:29:49.880
<v Speaker 3>the clientele. You understand that you think that your food.

0:29:49.960 --> 0:29:51.840
<v Speaker 3>Like in other words, for example, you're going to put

0:29:51.840 --> 0:29:55.280
<v Speaker 3>a menu together, first thing to do is sit down

0:29:55.280 --> 0:29:57.600
<v Speaker 3>with five or six foodies, people that no food and

0:29:57.640 --> 0:30:01.719
<v Speaker 3>tell the chef prepare that dish five times for five people,

0:30:02.160 --> 0:30:06.680
<v Speaker 3>and we're gonna critique the protein, the vegetable, the salad.

0:30:06.920 --> 0:30:12.040
<v Speaker 3>We're gonna we're gonna critique the presentation, the flavors, the layers. No,

0:30:12.320 --> 0:30:14.280
<v Speaker 3>I learned, Like in other words, keep going to school,

0:30:14.360 --> 0:30:16.959
<v Speaker 3>keep learning, and keep putting people in your life that

0:30:17.000 --> 0:30:20.200
<v Speaker 3>can help and support you. So, for an example, tomorrow

0:30:20.320 --> 0:30:24.560
<v Speaker 3>I decide to open up something other than the restaurant business.

0:30:24.600 --> 0:30:26.600
<v Speaker 3>I'm gonna hire the best person that does that. I'm

0:30:26.600 --> 0:30:28.240
<v Speaker 3>not gonna turn it around and said, well, I'm gonna start

0:30:28.240 --> 0:30:30.640
<v Speaker 3>from ground zero. It's not happening. A lot of times

0:30:30.680 --> 0:30:34.360
<v Speaker 3>people will open up a restaurant they'll put everything into

0:30:34.440 --> 0:30:37.760
<v Speaker 3>this restaurant and then leave no reserve for the next

0:30:37.800 --> 0:30:39.080
<v Speaker 3>six months or a year.

0:30:39.440 --> 0:30:41.200
<v Speaker 2>Talk about that, Talk about that as far as like,

0:30:41.240 --> 0:30:43.600
<v Speaker 2>I think that's one of the reasons why restaurants fail because,

0:30:44.320 --> 0:30:46.920
<v Speaker 2>you know, and the business is up and down, you know,

0:30:47.040 --> 0:30:49.200
<v Speaker 2>and you make most of your money, correct me if

0:30:49.240 --> 0:30:51.400
<v Speaker 2>I'm wrong. You make most of your money in a

0:30:51.520 --> 0:30:55.200
<v Speaker 2>couple of days, like weekends or like happy hours like that.

0:30:57.000 --> 0:30:59.240
<v Speaker 2>You can have ups and downs, but you still gotta pay.

0:30:59.280 --> 0:31:01.960
<v Speaker 2>You gotta pay stef you got to pay security, You

0:31:02.000 --> 0:31:03.480
<v Speaker 2>got to pay all these things. So you don't have

0:31:03.560 --> 0:31:06.840
<v Speaker 2>enough money, and then it's like your bankrupt. So how

0:31:06.920 --> 0:31:10.240
<v Speaker 2>much money should you have like three months, six months?

0:31:10.280 --> 0:31:14.560
<v Speaker 2>How much money should you have in savings before even

0:31:14.640 --> 0:31:15.959
<v Speaker 2>starting a restaurant?

0:31:17.120 --> 0:31:20.080
<v Speaker 3>Well, that number is going to depend upon your team,

0:31:20.440 --> 0:31:28.240
<v Speaker 3>your leadership, your concept, your mission statement, your projections, all

0:31:28.280 --> 0:31:30.600
<v Speaker 3>of these things are going to determine what you need.

0:31:31.080 --> 0:31:35.200
<v Speaker 3>Like in other words, you know, I I was in

0:31:35.200 --> 0:31:39.520
<v Speaker 3>an establishment yesterday where the guy spent two hundred thousand

0:31:39.520 --> 0:31:42.560
<v Speaker 3>dollars building a place, and I'm like, I wish you

0:31:42.560 --> 0:31:44.440
<v Speaker 3>would have known you six months ago because it would

0:31:44.440 --> 0:31:47.840
<v Speaker 3>only cost you seventy five, So you just put one

0:31:47.920 --> 0:31:49.560
<v Speaker 3>hundred and twenty five that you didn't need to put

0:31:49.600 --> 0:31:52.040
<v Speaker 3>into this concept, and that money could have went into

0:31:52.160 --> 0:31:55.840
<v Speaker 3>the development of the mark, the labeled the brand. A

0:31:55.840 --> 0:31:58.560
<v Speaker 3>lot of people picking name, they don't realize that that

0:31:58.640 --> 0:32:01.680
<v Speaker 3>name's already taken. Got to take a step back, So

0:32:01.720 --> 0:32:03.640
<v Speaker 3>you have to do a lot of work from the

0:32:03.760 --> 0:32:07.480
<v Speaker 3>very beginning of the inception of the name. Can you

0:32:07.520 --> 0:32:10.120
<v Speaker 3>own the name? Can you register the name? Can you

0:32:10.160 --> 0:32:13.360
<v Speaker 3>build a name? Where's where are you going with your restaurant?

0:32:13.520 --> 0:32:15.960
<v Speaker 3>Are you looking for a livelihood? Are you looking for

0:32:16.240 --> 0:32:19.080
<v Speaker 3>long term? What are the goals? What are you looking

0:32:19.120 --> 0:32:21.280
<v Speaker 3>to make from this restaurant? Are you looking for just

0:32:21.320 --> 0:32:25.000
<v Speaker 3>the salary? Then you think about security. Why would you

0:32:25.000 --> 0:32:27.200
<v Speaker 3>want to build a restaurant that you won't feel safe

0:32:27.240 --> 0:32:32.560
<v Speaker 3>in yourself? Why would your security need bulletproofs? Why would

0:32:32.560 --> 0:32:34.400
<v Speaker 3>they need like another way, and one of the problems

0:32:34.440 --> 0:32:35.920
<v Speaker 3>that we have, like in New York City, that we

0:32:35.920 --> 0:32:38.040
<v Speaker 3>don't have in Florida. Just a very simple example. I

0:32:38.080 --> 0:32:40.360
<v Speaker 3>don't know Atlanta yet, but why can't we have a

0:32:40.360 --> 0:32:43.640
<v Speaker 3>cop at the front door. Why can't we have a

0:32:43.640 --> 0:32:47.840
<v Speaker 3>cop at the front But you can because it's it

0:32:47.880 --> 0:32:49.360
<v Speaker 3>has a liquor license, but you can have at a

0:32:49.520 --> 0:32:52.360
<v Speaker 3>Yankee Stadium, Madison Square Garden.

0:32:52.160 --> 0:32:55.160
<v Speaker 2>And Atlanta definitely has cobs the front door and it

0:32:55.240 --> 0:32:59.360
<v Speaker 2>deters the violence. Heavily armed and it deters the violence.

0:32:59.400 --> 0:33:01.000
<v Speaker 3>You can't have it in New York. So we got

0:33:01.000 --> 0:33:03.640
<v Speaker 3>to change little things like this. So we tell the

0:33:03.680 --> 0:33:05.680
<v Speaker 3>young men and women, you're not coming any here with

0:33:05.720 --> 0:33:08.120
<v Speaker 3>the weapon, and if you do, you're gonna leaven handcuffs

0:33:08.120 --> 0:33:10.040
<v Speaker 3>and don't even think about it. So you stop it

0:33:10.080 --> 0:33:12.520
<v Speaker 3>at the front door. Like when I had Jimmy's. You

0:33:12.640 --> 0:33:14.920
<v Speaker 3>knew my guys were retired at the front door that

0:33:15.080 --> 0:33:16.040
<v Speaker 3>were not street ducks.

0:33:16.080 --> 0:33:17.000
<v Speaker 5>This is true.

0:33:18.000 --> 0:33:20.920
<v Speaker 3>Yeah, we're gonna pat you down and if you got

0:33:20.920 --> 0:33:23.320
<v Speaker 3>a weapon, you're going to jail. And you knew that

0:33:23.360 --> 0:33:25.960
<v Speaker 3>if you got stupid, we're gonna find you because we

0:33:26.000 --> 0:33:28.640
<v Speaker 3>got cameras everywhere and you didn't come in with it.

0:33:28.840 --> 0:33:31.280
<v Speaker 3>And one of the things we stopped we stopped the Posse's, Like, yo,

0:33:31.840 --> 0:33:34.320
<v Speaker 3>ain't no Posse's tonight. Wa ain't forty fifty. We got

0:33:34.320 --> 0:33:37.200
<v Speaker 3>ten security. Why I want forty you guys to run

0:33:37.240 --> 0:33:43.400
<v Speaker 3>my show. It's not happening. Never happened. Yeah, exceptions to everybody.

0:33:43.480 --> 0:33:44.120
<v Speaker 5>That's an exception.

0:33:44.360 --> 0:33:48.160
<v Speaker 6>So when you expanded, what do you Because you moved

0:33:48.160 --> 0:33:50.560
<v Speaker 6>to Harlem and you had the downtown place, we want

0:33:50.560 --> 0:33:52.600
<v Speaker 6>to talk about the doggie barn sect. But what are

0:33:52.600 --> 0:33:55.240
<v Speaker 6>you looking for when you're expanding into different areas?

0:33:55.360 --> 0:33:55.560
<v Speaker 5>Right?

0:33:55.800 --> 0:33:58.200
<v Speaker 6>Is it the prime real estate? And are we trying

0:33:58.240 --> 0:34:00.600
<v Speaker 6>to own the land or are we leasing the area?

0:34:00.960 --> 0:34:02.760
<v Speaker 3>We want to own the land, but if we can't

0:34:02.760 --> 0:34:05.280
<v Speaker 3>on the land, we want to go negotiate a deal

0:34:05.960 --> 0:34:08.759
<v Speaker 3>that the revenue we're going to pay is going to

0:34:08.760 --> 0:34:11.600
<v Speaker 3>be basically just as much as a mortgage that you're

0:34:11.640 --> 0:34:15.120
<v Speaker 3>not overpaying. That's one way to look at it. Another

0:34:15.160 --> 0:34:20.200
<v Speaker 3>way is that you want to find the neighborhood that's

0:34:20.239 --> 0:34:23.319
<v Speaker 3>going to support your concept. The craziest thing is I

0:34:23.360 --> 0:34:28.239
<v Speaker 3>opened up Chimneys downtown on fifty seven and first, Now,

0:34:28.440 --> 0:34:31.959
<v Speaker 3>if you look at anybody that lived below ninety sixth Street,

0:34:32.400 --> 0:34:34.640
<v Speaker 3>then look at you and say you retarded. How is

0:34:35.040 --> 0:34:39.680
<v Speaker 3>fifty seventh Street downtown? It's fifty seventh Street downtown.

0:34:39.840 --> 0:34:41.160
<v Speaker 5>Midtown is midtown?

0:34:41.239 --> 0:34:45.680
<v Speaker 3>Midtown? Where'd you grow up? All? Right? Below ninety sixth

0:34:45.680 --> 0:34:47.280
<v Speaker 3>Street was what midtown?

0:34:47.560 --> 0:34:47.719
<v Speaker 5>No?

0:34:47.719 --> 0:34:51.480
<v Speaker 3>No, below ninety sixth Street, below ninety sixth Street what

0:34:51.520 --> 0:34:54.600
<v Speaker 3>we call that. That's mahad all right, But growing up,

0:34:54.800 --> 0:34:57.560
<v Speaker 3>if you went above ninety six that was uptown.

0:34:57.640 --> 0:34:59.879
<v Speaker 5>Yeah, No, where do uptown start?

0:35:00.400 --> 0:35:03.279
<v Speaker 3>Well, Harlem starts at one hundred and Town Street. Way

0:35:03.320 --> 0:35:05.920
<v Speaker 3>did uptown start? And the sixth Street that's where the

0:35:05.960 --> 0:35:09.319
<v Speaker 3>money was, that's the nicest houses and properties, or below

0:35:09.440 --> 0:35:11.840
<v Speaker 3>ninety sixth Street. So there was three places that we

0:35:11.920 --> 0:35:14.359
<v Speaker 3>went to growing up as a kid. We went below

0:35:14.400 --> 0:35:17.840
<v Speaker 3>fourteenth Street, that's the village. Below ninety sixth Street, that's downtown.

0:35:18.120 --> 0:35:20.239
<v Speaker 3>Above ninety sixth Street were going uptown. So it was

0:35:20.239 --> 0:35:23.160
<v Speaker 3>only three. So when I said Jimmy's downtown, I'm like, dude,

0:35:23.200 --> 0:35:25.680
<v Speaker 3>that's how That's what we knew. Downtown was below six.

0:35:26.440 --> 0:35:29.400
<v Speaker 6>I got So you were just saying downtowntown because that's

0:35:29.440 --> 0:35:30.160
<v Speaker 6>what you grew up knowing.

0:35:30.520 --> 0:35:32.800
<v Speaker 7>So it's just a low halem. So it's downtown. We

0:35:32.880 --> 0:35:36.480
<v Speaker 7>want above six we want to Harlem. Right, So Jewish

0:35:36.520 --> 0:35:39.840
<v Speaker 7>lady walks up to me. Chimans downtown Puerto Rican cuisine.

0:35:40.200 --> 0:35:43.239
<v Speaker 7>She goes, why don't you call it Spanish? I'm like,

0:35:43.640 --> 0:35:46.000
<v Speaker 7>what do you mean? I'm like, why don't you just

0:35:46.000 --> 0:35:48.439
<v Speaker 7>call a Spanish restaurant? I said, because it's a Puerto

0:35:48.520 --> 0:35:50.880
<v Speaker 7>Rican restaurant, but wouldn't it be easier for you to

0:35:50.920 --> 0:35:51.880
<v Speaker 7>call it Spanish?

0:35:52.600 --> 0:35:54.560
<v Speaker 3>So the problem is like, well, we go out to eat.

0:35:55.040 --> 0:35:57.520
<v Speaker 3>We don't say, let's go to a white restaurant. We

0:35:57.560 --> 0:36:00.240
<v Speaker 3>said Italian or Greece say Irish.

0:36:00.160 --> 0:36:00.600
<v Speaker 5>No Greek.

0:36:00.960 --> 0:36:03.120
<v Speaker 3>We call it what it is. So he's nothing wrong.

0:36:03.440 --> 0:36:05.480
<v Speaker 3>We're calling it what it is.

0:36:06.280 --> 0:36:07.799
<v Speaker 2>He trying to just lump you in the bucket with

0:36:08.239 --> 0:36:10.600
<v Speaker 2>Peruvian Dominican when we.

0:36:10.560 --> 0:36:14.000
<v Speaker 3>Said Spanish, that's a that's like, you know, it's wrong

0:36:14.120 --> 0:36:20.880
<v Speaker 3>because Mexican, Puerto Rican is not Spanish. Europe is Italian, Russian,

0:36:20.880 --> 0:36:23.239
<v Speaker 3>and German. It's not European, right it is.

0:36:23.400 --> 0:36:25.880
<v Speaker 2>And it's not really even a correct word Spanish because

0:36:26.000 --> 0:36:28.240
<v Speaker 2>Spanish is a language. It would be like the equivalent

0:36:28.280 --> 0:36:29.480
<v Speaker 2>of saying English.

0:36:29.200 --> 0:36:31.400
<v Speaker 5>Or it has to or the origin has to come

0:36:31.440 --> 0:36:31.880
<v Speaker 5>from Spain.

0:36:32.040 --> 0:36:36.200
<v Speaker 3>Well Spain, right, we do exactly. Yet the way they

0:36:36.520 --> 0:36:38.720
<v Speaker 3>like a soupy we do with difference is totally different.

0:36:38.719 --> 0:36:42.200
<v Speaker 3>You know what I'm saying. It's funny story, like even

0:36:42.360 --> 0:36:44.719
<v Speaker 3>like soul food like funny thing. I was talking to

0:36:45.239 --> 0:36:48.799
<v Speaker 3>Van Wards, you know, ran ran Sylvia's and we talked

0:36:48.800 --> 0:36:52.520
<v Speaker 3>about restaurant stories, and he opened up Sylvia's in uh,

0:36:53.080 --> 0:36:57.120
<v Speaker 3>South Carolina and it failed, and I'm like, why did

0:36:57.160 --> 0:37:01.760
<v Speaker 3>it fail? He's like, how you gonna teach Southern people

0:37:02.000 --> 0:37:06.080
<v Speaker 3>from southern Southern? Oh my god, and it's not gonna work.

0:37:06.120 --> 0:37:07.759
<v Speaker 3>So like people said, why don't you open to the

0:37:07.800 --> 0:37:10.200
<v Speaker 3>Puerto Rican restaurant in Puerto Rico. I'm like, yo, I

0:37:10.280 --> 0:37:11.759
<v Speaker 3>learned one thing from man. Don't do that.

0:37:12.680 --> 0:37:14.520
<v Speaker 5>Don't We're not coming at I was.

0:37:14.560 --> 0:37:16.880
<v Speaker 3>I was gonna ask you that. Actually, if you I

0:37:16.920 --> 0:37:17.400
<v Speaker 3>was gonna ask you.

0:37:17.480 --> 0:37:18.719
<v Speaker 2>That's funny you say that I was gonna ask you

0:37:18.760 --> 0:37:20.720
<v Speaker 2>if you ever thought about opening a restaurant in Puerto Rico.

0:37:21.960 --> 0:37:25.320
<v Speaker 3>And if I did, it would be where the tourists

0:37:25.360 --> 0:37:26.839
<v Speaker 3>come in. So I heard him be for the people

0:37:26.880 --> 0:37:30.640
<v Speaker 3>like by the by the Doe, by the docks. I've

0:37:30.640 --> 0:37:33.520
<v Speaker 3>heard fact Joe say this before. What's your take on it?

0:37:33.600 --> 0:37:36.239
<v Speaker 2>He said that some Puerto Ricans or a lot of

0:37:36.239 --> 0:37:38.160
<v Speaker 2>Puerto Ricans and Puerto Rico don't look at Puto Ricans

0:37:38.200 --> 0:37:39.560
<v Speaker 2>in New York as really Puerto Rico.

0:37:39.840 --> 0:37:42.200
<v Speaker 3>You call a New York creakan. In other words, you're

0:37:42.239 --> 0:37:44.200
<v Speaker 3>not one of us. So it's a disconnect. It's a

0:37:44.200 --> 0:37:48.279
<v Speaker 3>whole disconnect, you know. And I think New York and

0:37:48.320 --> 0:37:50.760
<v Speaker 3>Atlanta you look at each other different. You're from the south,

0:37:51.320 --> 0:37:53.759
<v Speaker 3>not from the East coast, like the East coast West coast,

0:37:53.840 --> 0:37:56.719
<v Speaker 3>you're not. We just don't connect. We create barriers, We

0:37:56.800 --> 0:37:58.480
<v Speaker 3>create walls that don't need to be there.

0:37:59.440 --> 0:38:02.520
<v Speaker 2>M Yeah, So let me ask you this as far

0:38:02.560 --> 0:38:06.880
<v Speaker 2>as like how difficult was it or what was the

0:38:06.920 --> 0:38:10.480
<v Speaker 2>two part question? Your spots have become like very popular sparts,

0:38:10.520 --> 0:38:12.440
<v Speaker 2>like you said, with celebrities, rappers. All that goes to

0:38:13.239 --> 0:38:15.239
<v Speaker 2>what was the marketing? Did you do any marketing or

0:38:15.239 --> 0:38:18.440
<v Speaker 2>that was just natural? That's the first question.

0:38:18.520 --> 0:38:23.480
<v Speaker 3>Yeah, so marketing then to marketing. Now, back then you

0:38:23.520 --> 0:38:27.400
<v Speaker 3>couldn't Instagram, you couldn't Facebook, there was none, So it

0:38:27.480 --> 0:38:32.600
<v Speaker 3>was pretty much flyers and promoting. But the one thing

0:38:32.600 --> 0:38:35.600
<v Speaker 3>that I learned, like back in the days, was like

0:38:36.640 --> 0:38:39.799
<v Speaker 3>just be genuine, sell a real, true experience, because then

0:38:40.560 --> 0:38:44.120
<v Speaker 3>the cheapest form of advertising is true advertising when you

0:38:44.160 --> 0:38:47.120
<v Speaker 3>sell someone to experience their telephone and they tell a

0:38:47.160 --> 0:38:49.040
<v Speaker 3>friend and it goes on and on. And I believe

0:38:49.120 --> 0:38:52.960
<v Speaker 3>that to this day, tele friend is the best concept

0:38:52.960 --> 0:38:56.000
<v Speaker 3>for marketing because you come in and all of a sudden,

0:38:56.000 --> 0:38:59.800
<v Speaker 3>it's like you want to tell someone to celebrate their birthday.

0:39:00.040 --> 0:39:02.040
<v Speaker 3>I Mean, I remember times I go to the restaurants

0:39:02.040 --> 0:39:04.480
<v Speaker 3>and I'm like, how many reservations, how many birthday parties

0:39:04.480 --> 0:39:07.880
<v Speaker 3>we have? Like we have seventy birthday parties tonight, I'm like,

0:39:07.920 --> 0:39:10.520
<v Speaker 3>oh my god, Like everybody celebriting there and you're going

0:39:10.600 --> 0:39:13.640
<v Speaker 3>to see everyone thing and you're going to dance and

0:39:13.680 --> 0:39:15.480
<v Speaker 3>you're going to have fun and you're just gonna make

0:39:15.520 --> 0:39:18.400
<v Speaker 3>sure the food comes out on time. And it's just

0:39:18.440 --> 0:39:20.600
<v Speaker 3>a lot of little little details. You gotta pay attention

0:39:20.640 --> 0:39:22.799
<v Speaker 3>to the details. You know, you have to like put

0:39:22.800 --> 0:39:25.400
<v Speaker 3>a nice team of people together. Like if I'm opening

0:39:25.480 --> 0:39:27.799
<v Speaker 3>up a new restaurant tomorrow, I'm looking for my chef.

0:39:27.840 --> 0:39:29.520
<v Speaker 3>I'm looking at the front of the house. I'm looking

0:39:29.520 --> 0:39:31.920
<v Speaker 3>at the white staff, I'm looking at the help in

0:39:31.960 --> 0:39:34.280
<v Speaker 3>the kitchen, and I'm looking at the whole team together.

0:39:34.920 --> 0:39:37.080
<v Speaker 3>What the food course is going to be, what's the presentation,

0:39:37.280 --> 0:39:40.560
<v Speaker 3>what's to talk more audience. One of the things that

0:39:40.880 --> 0:39:44.280
<v Speaker 3>I did wrong was when I down Cokay, for example,

0:39:44.360 --> 0:39:46.759
<v Speaker 3>was I built them too close to each other. So

0:39:46.880 --> 0:39:49.200
<v Speaker 3>when I had which ones newishell? Was the first one

0:39:49.239 --> 0:39:51.360
<v Speaker 3>that was the one you couldn't get into if you

0:39:51.360 --> 0:39:54.600
<v Speaker 3>even dreamed about it, because that was just crazy. But

0:39:54.680 --> 0:39:58.520
<v Speaker 3>then I built from there. I did a story, so

0:39:58.600 --> 0:40:00.520
<v Speaker 3>that took a little bit away because it too close,

0:40:00.560 --> 0:40:02.480
<v Speaker 3>and a lot of people from Queens and Brooklyn didn't

0:40:02.480 --> 0:40:04.799
<v Speaker 3>come to the Rochelle. You know what I'm saying, because

0:40:04.840 --> 0:40:07.080
<v Speaker 3>now you're in Westchester and now this is the city.

0:40:07.320 --> 0:40:09.200
<v Speaker 3>Then I did White Planes, and then I did City

0:40:09.200 --> 0:40:11.920
<v Speaker 3>Island exactly, so now I was too close to the

0:40:11.920 --> 0:40:14.279
<v Speaker 3>mothership and I couldn't be in all of them. And

0:40:14.320 --> 0:40:19.120
<v Speaker 3>then the people that you bring into the team and partners,

0:40:19.160 --> 0:40:22.719
<v Speaker 3>if they don't understand to how to take care of

0:40:22.760 --> 0:40:26.000
<v Speaker 3>your clientele where they're your family and you've you got

0:40:26.040 --> 0:40:27.520
<v Speaker 3>to make a promise and keep a promise. Like in

0:40:27.560 --> 0:40:29.600
<v Speaker 3>other words, one thing you have to tell people is

0:40:29.600 --> 0:40:32.319
<v Speaker 3>like your word is your bond. So if you make

0:40:32.320 --> 0:40:34.600
<v Speaker 3>a reservation and there's going to be ten and six,

0:40:35.640 --> 0:40:37.560
<v Speaker 3>you can't walk into six with ten people and know

0:40:37.560 --> 0:40:39.560
<v Speaker 3>what I'm saying, I ain't got your table. And you

0:40:39.600 --> 0:40:46.600
<v Speaker 3>know I had a partner that he didn't.

0:40:46.160 --> 0:40:46.920
<v Speaker 5>Earn its what's up?

0:40:47.000 --> 0:40:49.480
<v Speaker 6>You ever walk into a small business and everything just

0:40:49.600 --> 0:40:52.760
<v Speaker 6>works like the checkout is fast, the seats are digital,

0:40:53.320 --> 0:40:56.320
<v Speaker 6>tipping is a breeze, and you're out the door before

0:40:56.320 --> 0:41:00.480
<v Speaker 6>the line even builds odds are they're using Square. We

0:41:00.640 --> 0:41:03.160
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0:41:03.200 --> 0:41:06.440
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<v Speaker 3>Dealer care and basically he turned the Don Koque and

0:43:10.400 --> 0:43:13.200
<v Speaker 3>Queens into a shit show, you know what I'm saying.

0:43:13.440 --> 0:43:16.520
<v Speaker 3>And you can't have people that value money more than

0:43:17.480 --> 0:43:19.879
<v Speaker 3>the concept and what you're selling because and then you're

0:43:19.880 --> 0:43:22.600
<v Speaker 3>going to dilute the brand. You can dilute you know

0:43:22.680 --> 0:43:24.520
<v Speaker 3>what people are expecting, and they're going to talk bad

0:43:24.560 --> 0:43:26.719
<v Speaker 3>about you. And that's what a lot of people do

0:43:26.760 --> 0:43:29.400
<v Speaker 3>in restaurant businesses. If you don't focus on the food,

0:43:30.200 --> 0:43:33.040
<v Speaker 3>you don't focus on the service, forget about the happy hour.

0:43:33.080 --> 0:43:35.960
<v Speaker 3>Happy hour is just part of an experience. So I

0:43:36.000 --> 0:43:38.480
<v Speaker 3>tell people, listen, if you want to learn how to

0:43:38.560 --> 0:43:41.000
<v Speaker 3>really do this, go work for somebody that really knows

0:43:41.040 --> 0:43:44.439
<v Speaker 3>how to do this, Like learn the ins and out

0:43:44.480 --> 0:43:46.400
<v Speaker 3>of the business. Just don't decide because you can make

0:43:46.400 --> 0:43:48.680
<v Speaker 3>a cheese burger, you're going to open up a restaurant.

0:43:48.719 --> 0:43:49.640
<v Speaker 3>It doesn't work that way.

0:43:50.520 --> 0:43:54.320
<v Speaker 2>So as far as balancing it, because your your spots

0:43:54.320 --> 0:43:56.360
<v Speaker 2>is also like a nightlight, especially like the Don Cokey's

0:43:56.360 --> 0:44:00.400
<v Speaker 2>of the world, Jimmy's balance in a restaurant with night life,

0:44:01.200 --> 0:44:02.080
<v Speaker 2>how is that.

0:44:03.640 --> 0:44:05.680
<v Speaker 3>Besides your audience? Like in other words, I'll give you

0:44:05.719 --> 0:44:09.480
<v Speaker 3>a perfect example. I love all the new music. I

0:44:09.600 --> 0:44:12.080
<v Speaker 3>understand all the new music. Do I want to listen

0:44:12.080 --> 0:44:17.200
<v Speaker 3>to that when I'm having dinner. You understand, Like when

0:44:17.320 --> 0:44:19.919
<v Speaker 3>is too much? Too much? I mean, can you listen

0:44:19.920 --> 0:44:24.200
<v Speaker 3>to hip hop for three hours? You know, just straight

0:44:24.440 --> 0:44:28.160
<v Speaker 3>hardcore straight. So the funny thing is, like, you know,

0:44:28.920 --> 0:44:33.600
<v Speaker 3>there was a guy called one of my mentors, Robert Isabelle,

0:44:34.560 --> 0:44:41.560
<v Speaker 3>was a big mentor mine, Richard Turley, Ian Schrager, Charlie Rangel,

0:44:44.400 --> 0:44:52.279
<v Speaker 3>wants b ls oh, Percy Sutton, one of the most

0:44:52.280 --> 0:44:56.000
<v Speaker 3>amazing in the world. I don't and I was part

0:44:56.000 --> 0:44:59.719
<v Speaker 3>of the Great Chamber, and I would listen to all

0:44:59.800 --> 0:45:04.600
<v Speaker 3>my mentors and this guy, Robert Isabelle, they called him

0:45:04.600 --> 0:45:08.839
<v Speaker 3>the flower God. And I remember back in the days

0:45:08.840 --> 0:45:12.920
<v Speaker 3>when I had the Spanish band and he came up

0:45:12.960 --> 0:45:16.239
<v Speaker 3>and he's like, the bands can't play two sets. They

0:45:16.280 --> 0:45:18.040
<v Speaker 3>only pay one set. I'm like, but that's what we

0:45:18.120 --> 0:45:21.919
<v Speaker 3>do uptime. That's wrong, Michael Kyle, try it. I booked

0:45:21.960 --> 0:45:24.160
<v Speaker 3>the band one set. He said, you don't introduce him,

0:45:24.640 --> 0:45:27.560
<v Speaker 3>but that's what you don't introduce them. But well, why

0:45:27.560 --> 0:45:30.080
<v Speaker 3>don't you introduce him? It's because you interrupt the flow,

0:45:30.280 --> 0:45:32.680
<v Speaker 3>You interrupt the energy. People start looking at their watches

0:45:33.320 --> 0:45:36.280
<v Speaker 3>like okay, he says, when they finish, it's only forty

0:45:36.280 --> 0:45:38.840
<v Speaker 3>five minutes, not an hour and a half. Not because

0:45:38.840 --> 0:45:41.080
<v Speaker 3>you're paying them for one set. No, no, forty five minutes

0:45:41.480 --> 0:45:43.600
<v Speaker 3>and the minute that song is finished, and it better

0:45:43.600 --> 0:45:47.120
<v Speaker 3>be only five or six amazing hits, no new songs,

0:45:47.920 --> 0:45:50.160
<v Speaker 3>and then you go right into the set, don't. So

0:45:50.400 --> 0:45:54.120
<v Speaker 3>I'm like, okay. It changed the whole game in Heights

0:45:54.200 --> 0:45:57.160
<v Speaker 3>because now you only book a band for one quick show,

0:45:57.520 --> 0:46:01.279
<v Speaker 3>and you were able to bring in diferent people. So

0:46:01.400 --> 0:46:03.720
<v Speaker 3>I remember one time I tell one of my tejs,

0:46:03.880 --> 0:46:06.920
<v Speaker 3>I said, listen, I want you to play some Michael Jackson.

0:46:07.239 --> 0:46:10.560
<v Speaker 3>He goes, I ain't playing Michael Jackson. I said, you

0:46:10.600 --> 0:46:12.560
<v Speaker 3>think you ain't gonna put you ain't playing Michael Jackson.

0:46:12.560 --> 0:46:14.359
<v Speaker 3>You know you out of here? Like right now, I'm

0:46:14.400 --> 0:46:17.680
<v Speaker 3>like you and you're gonna play Michael Jackson. He looked

0:46:17.680 --> 0:46:20.520
<v Speaker 3>at me like I'm crazy, because that's what Robert said

0:46:20.520 --> 0:46:23.839
<v Speaker 3>I should do. And it's like the old school, so

0:46:23.920 --> 0:46:25.880
<v Speaker 3>you know what you used to all the new music.

0:46:26.120 --> 0:46:29.279
<v Speaker 3>But he said, no, you gotta give people twenty to

0:46:29.400 --> 0:46:32.920
<v Speaker 3>thirty minute mixes so that they don't get yeah, I

0:46:33.000 --> 0:46:37.040
<v Speaker 3>knowed that was a don Keys special started rocketing.

0:46:37.160 --> 0:46:39.200
<v Speaker 5>It felt like, oh, like changing the music.

0:46:38.960 --> 0:46:40.520
<v Speaker 2>That was kind of annoying to me and be honest

0:46:41.000 --> 0:46:45.440
<v Speaker 2>in full transparency because they will play hip hop, but

0:46:46.000 --> 0:46:47.759
<v Speaker 2>just enough. And then they went back to the to

0:46:47.800 --> 0:46:51.399
<v Speaker 2>the south said yea, I teach, I put it back

0:46:51.440 --> 0:46:52.799
<v Speaker 2>on and jumped.

0:46:52.600 --> 0:46:55.560
<v Speaker 6>Up and if we being like and then it felt

0:46:55.600 --> 0:46:58.520
<v Speaker 6>like the land music would go for like an hour

0:46:58.560 --> 0:46:59.799
<v Speaker 6>and a half and I was like, I don't know

0:46:59.840 --> 0:47:00.439
<v Speaker 6>one word.

0:47:00.840 --> 0:47:01.319
<v Speaker 5>I gotta go.

0:47:01.400 --> 0:47:02.520
<v Speaker 3>Yeah, but you went to the south Side. You went

0:47:02.560 --> 0:47:05.279
<v Speaker 3>to and I was like, you start playing some white,

0:47:05.480 --> 0:47:07.480
<v Speaker 3>some white music, and all of a sudden you go

0:47:07.520 --> 0:47:08.920
<v Speaker 3>to hip hop and it's like that.

0:47:09.040 --> 0:47:10.040
<v Speaker 5>I'm like, okay, here we go.

0:47:10.000 --> 0:47:12.200
<v Speaker 3>A little flip, you know what I'm saying. So it's

0:47:12.280 --> 0:47:16.320
<v Speaker 3>like he says, you play this music for twenty minutes,

0:47:16.640 --> 0:47:19.040
<v Speaker 3>and then everybody goes on the dance floor. It goes crazy.

0:47:19.480 --> 0:47:21.480
<v Speaker 3>Put the heat on. I'm like, put this He said, no,

0:47:21.600 --> 0:47:23.719
<v Speaker 3>put the heat on. They're gonna start sweating, right, I said,

0:47:23.719 --> 0:47:27.239
<v Speaker 3>twenty minutes the ball put a what Guy song? But

0:47:27.360 --> 0:47:30.440
<v Speaker 3>now they're all gonna run to the bar, I said,

0:47:30.640 --> 0:47:33.839
<v Speaker 3>about ten minutes later, you put a great song and

0:47:33.880 --> 0:47:38.359
<v Speaker 3>it's like, oh shit, But like I understood because he

0:47:38.400 --> 0:47:41.480
<v Speaker 3>and Ian Traeger Studio fifty four, Like he is the

0:47:41.480 --> 0:47:44.560
<v Speaker 3>god of night life. Like that guy knew what he

0:47:44.600 --> 0:47:46.760
<v Speaker 3>was doing and he knew how to deme the nights,

0:47:46.800 --> 0:47:49.520
<v Speaker 3>the music, the concept. So I'm like, I have the

0:47:49.560 --> 0:47:52.120
<v Speaker 3>best teacher in the world teaching me how to play

0:47:52.120 --> 0:47:53.920
<v Speaker 3>it the game. How can I mess up? Like so

0:47:53.960 --> 0:47:56.640
<v Speaker 3>in other way, I always said, listen, pick him into us,

0:47:57.120 --> 0:48:00.960
<v Speaker 3>make sure they know what they're doing, Understand what they're

0:48:01.000 --> 0:48:03.840
<v Speaker 3>teaching you, and adopt that of what they're teaching you

0:48:03.920 --> 0:48:06.360
<v Speaker 3>to what you need to do today, and before you

0:48:06.400 --> 0:48:09.560
<v Speaker 3>know it, well it is yours. Like right now, if

0:48:09.600 --> 0:48:11.640
<v Speaker 3>I go to Atlanta, if I go to Miami, if

0:48:11.680 --> 0:48:14.799
<v Speaker 3>I go to Long Island, who's the best. And I'll

0:48:14.800 --> 0:48:19.640
<v Speaker 3>sit there, I go two or three nights, take my notes.

0:48:20.320 --> 0:48:22.319
<v Speaker 3>I'm like, they don't know what's coming because I know

0:48:22.400 --> 0:48:25.040
<v Speaker 3>everything they're doing wrong, So I'm not looking at everything

0:48:25.080 --> 0:48:26.640
<v Speaker 3>they're doing right. I'm going to go in there today.

0:48:26.640 --> 0:48:28.279
<v Speaker 3>I'm going to do my homework like I'm going to

0:48:28.280 --> 0:48:31.480
<v Speaker 3>be the student and I'm going to be the waiter.

0:48:31.840 --> 0:48:33.480
<v Speaker 3>I'm going to be the host. I'm going to be

0:48:33.520 --> 0:48:36.040
<v Speaker 3>the manager, the most important. I'm going to be the client,

0:48:36.080 --> 0:48:38.000
<v Speaker 3>the guy who spends the money. And I'm going to

0:48:38.080 --> 0:48:40.160
<v Speaker 3>sit with the big willies and I'm going to sit

0:48:40.160 --> 0:48:42.239
<v Speaker 3>with the regular folks and I'm going to see how

0:48:42.280 --> 0:48:43.919
<v Speaker 3>they feel. I'm going to see their energy. I'm gonna

0:48:43.920 --> 0:48:46.400
<v Speaker 3>see how what's going on in their world, and before

0:48:46.440 --> 0:48:50.120
<v Speaker 3>you know it, you have a winning, successful here. What's

0:48:50.160 --> 0:48:56.000
<v Speaker 3>coming in twenty twenty one? It's Corona taught me a lot,

0:48:56.080 --> 0:48:57.759
<v Speaker 3>you know what I'm saying. One of the things that

0:48:57.840 --> 0:49:00.560
<v Speaker 3>taught me is to be closer to my family, children,

0:49:00.640 --> 0:49:04.120
<v Speaker 3>my grandchildren. But like you know, the love of real

0:49:04.160 --> 0:49:06.080
<v Speaker 3>people that in your life. But then you got to

0:49:06.080 --> 0:49:09.319
<v Speaker 3>do your homework and says, Okay, I'm busting out. I'm

0:49:09.360 --> 0:49:13.840
<v Speaker 3>going crazy. And what's coming next? If you thought Jimmy's

0:49:13.920 --> 0:49:16.560
<v Speaker 3>was crazy, don't cokeyo. So freedom was crazy. What's coming

0:49:16.800 --> 0:49:19.719
<v Speaker 3>is out of this world? Because I already see I'm

0:49:19.719 --> 0:49:22.080
<v Speaker 3>already planning and I'm going slow. I build a foundation,

0:49:22.800 --> 0:49:25.600
<v Speaker 3>not building it. I'm saying, I'm getting ready. And one

0:49:25.600 --> 0:49:28.239
<v Speaker 3>of the things in the restaurant or any business, build

0:49:28.239 --> 0:49:32.080
<v Speaker 3>yourself cut strong foundation coutend, it's easier to build from,

0:49:32.520 --> 0:49:33.040
<v Speaker 3>you know what I'm saying.

0:49:33.239 --> 0:49:36.120
<v Speaker 6>So at the height of Jimmy's, you had celebrities coming

0:49:36.120 --> 0:49:38.279
<v Speaker 6>in and obviously that boosted the amount of revenue you

0:49:38.280 --> 0:49:40.560
<v Speaker 6>can bring in and then the food became the thing.

0:49:41.000 --> 0:49:42.920
<v Speaker 6>And so I'm thinking now, especially like in the down

0:49:43.000 --> 0:49:46.920
<v Speaker 6>coo quy locations, how profitable is that or how properle

0:49:46.920 --> 0:49:50.080
<v Speaker 6>are The location doesn't just matter based on where they're located.

0:49:51.000 --> 0:49:52.480
<v Speaker 3>No, it doesn't matter where they're located.

0:49:52.520 --> 0:49:53.479
<v Speaker 5>It's just going to be a hit.

0:49:55.120 --> 0:49:57.200
<v Speaker 6>Because I figured, like you got at the height, you

0:49:57.200 --> 0:49:59.920
<v Speaker 6>had over three hundred employees. You got again, you have balances,

0:50:00.080 --> 0:50:03.840
<v Speaker 6>have all this staff that you're paying, and most restaurants

0:50:03.880 --> 0:50:06.480
<v Speaker 6>people don't walk into till about six seven o'clock if

0:50:06.480 --> 0:50:08.319
<v Speaker 6>they don't go happy shout out to your happy hour.

0:50:08.640 --> 0:50:11.160
<v Speaker 6>The two dollar drinks during the somewhere are great. But

0:50:11.440 --> 0:50:15.080
<v Speaker 6>at what, like, how we what's the revenue model in

0:50:15.160 --> 0:50:17.040
<v Speaker 6>a good a good year and a down year.

0:50:21.080 --> 0:50:25.799
<v Speaker 3>For me, it's like, if I'm gonna it's not so

0:50:25.880 --> 0:50:30.600
<v Speaker 3>much about the number. So it's about what you can offer.

0:50:30.960 --> 0:50:33.000
<v Speaker 3>So like, let's say, if the location can do breakfast

0:50:33.080 --> 0:50:35.799
<v Speaker 3>lunch and dinner. Now you have three revenues. Then you

0:50:35.840 --> 0:50:38.000
<v Speaker 3>add in takeout, then you add in happy hour, then

0:50:38.040 --> 0:50:41.440
<v Speaker 3>you adding private events, then off premise catering, than you

0:50:41.640 --> 0:50:44.799
<v Speaker 3>the nightlife. So the more components you could put, the

0:50:44.800 --> 0:50:47.919
<v Speaker 3>more sources of revenue you can bring in. Okay, Now,

0:50:48.040 --> 0:50:49.680
<v Speaker 3>one of the most important things that you have to

0:50:49.719 --> 0:50:53.120
<v Speaker 3>understand is you have to sell an experience, and the

0:50:53.200 --> 0:50:55.640
<v Speaker 3>experience has to be genuine. It has to be real.

0:50:55.760 --> 0:50:58.040
<v Speaker 3>People have to be able to touch and feel and

0:50:58.200 --> 0:51:00.680
<v Speaker 3>know that it's real, because then they'll do the marketing

0:51:00.760 --> 0:51:05.720
<v Speaker 3>for you. You know. One of the things that I created,

0:51:06.400 --> 0:51:09.000
<v Speaker 3>like you want to celebrate your birthday in my place

0:51:09.160 --> 0:51:12.120
<v Speaker 3>because it's going to be an experience. Like it's going

0:51:12.160 --> 0:51:15.879
<v Speaker 3>to be an experience. So at five o'clock, I had

0:51:15.920 --> 0:51:19.239
<v Speaker 3>a seating four hundred and forty. It was boked and guys,

0:51:19.280 --> 0:51:21.239
<v Speaker 3>you got to get up at seven because my next

0:51:21.239 --> 0:51:23.600
<v Speaker 3>group is coming. And then nine o'clock was my next group,

0:51:23.600 --> 0:51:26.040
<v Speaker 3>and eleven o'clock my next group, and one o'clock was

0:51:26.040 --> 0:51:28.440
<v Speaker 3>my next group. And I would sit with my daughters

0:51:28.880 --> 0:51:30.520
<v Speaker 3>and I'm like, what are we doing today? Give me

0:51:30.600 --> 0:51:32.600
<v Speaker 3>the list? Okay, who's running?

0:51:32.640 --> 0:51:32.920
<v Speaker 1>La? No?

0:51:32.840 --> 0:51:34.200
<v Speaker 3>No, you got to tell them that they got to

0:51:34.200 --> 0:51:36.000
<v Speaker 3>be up and like, you know, we get that food

0:51:36.000 --> 0:51:38.759
<v Speaker 3>out like now, like you create such an experience, but

0:51:38.880 --> 0:51:42.320
<v Speaker 3>you like people wanted to celebrate because it was happy birthday.

0:51:42.360 --> 0:51:45.399
<v Speaker 3>It was happy there. The music played was happy birthday song,

0:51:45.480 --> 0:51:48.400
<v Speaker 3>then another happy birday so and people just felt like

0:51:48.520 --> 0:51:52.879
<v Speaker 3>part of one big family. You create an experience. I

0:51:52.920 --> 0:51:55.920
<v Speaker 3>think now post COVID, what's going to happen is outdoor

0:51:56.000 --> 0:51:59.960
<v Speaker 3>is going to blow up. Like whoever has the nicest

0:52:01.080 --> 0:52:05.720
<v Speaker 3>outdoor experience is going to take advantage of this market huge.

0:52:08.480 --> 0:52:11.279
<v Speaker 2>So now that things have changed as far as like

0:52:12.160 --> 0:52:14.360
<v Speaker 2>how how has that shifted your business, not only with

0:52:14.520 --> 0:52:17.000
<v Speaker 2>COVID but just in general as far as like marketing,

0:52:17.040 --> 0:52:20.800
<v Speaker 2>Like you said, now it's social media. Now it's influencers.

0:52:20.840 --> 0:52:24.480
<v Speaker 2>Like influencers is like more important than rappers or entertainers.

0:52:24.480 --> 0:52:26.200
<v Speaker 5>These days, you may not even know.

0:52:26.200 --> 0:52:29.880
<v Speaker 2>Who Nobody knows who any athletes are if you're not

0:52:29.920 --> 0:52:34.240
<v Speaker 2>in the NBA because NBA players, even if you're not notable,

0:52:34.560 --> 0:52:36.759
<v Speaker 2>you're tall and you stick out, so it's obvious who

0:52:36.760 --> 0:52:38.600
<v Speaker 2>you are. But that still doesn't really mean anything these

0:52:38.680 --> 0:52:40.960
<v Speaker 2>days unless you're like a celebrity NBA player.

0:52:40.960 --> 0:52:42.880
<v Speaker 6>But it's even toughing even then, Like I went to

0:52:42.880 --> 0:52:45.640
<v Speaker 6>a restaurant it was for next players and you wouldn't even.

0:52:45.440 --> 0:52:46.719
<v Speaker 3>Know have the mascot? Right?

0:52:47.200 --> 0:52:49.239
<v Speaker 6>Yeah, well I was like I know them because I

0:52:49.280 --> 0:52:52.040
<v Speaker 6>found sports, But like they're just they necessarily right next

0:52:52.040 --> 0:52:52.200
<v Speaker 6>to you.

0:52:52.400 --> 0:52:55.080
<v Speaker 2>Yeah, athletes aren't. Are aren't moving the needle these days?

0:52:55.600 --> 0:52:58.560
<v Speaker 2>Rappers but only a select fewer rappers. But influencers are

0:52:58.560 --> 0:53:02.720
<v Speaker 2>moving the needle a lot. So do you are you

0:53:02.960 --> 0:53:07.680
<v Speaker 2>marketing on social media? Are you marketing to influencers? Are

0:53:07.680 --> 0:53:10.879
<v Speaker 2>you marketing bartenders? Startenders, star tender star?

0:53:13.880 --> 0:53:19.840
<v Speaker 3>You know it's crazy because star tenders. You know, I

0:53:19.960 --> 0:53:23.279
<v Speaker 3>tell you a funny story. So now what changed in

0:53:23.360 --> 0:53:27.600
<v Speaker 3>the night life? But you're asking the question, what do

0:53:27.600 --> 0:53:28.520
<v Speaker 3>you think changing night life?

0:53:28.520 --> 0:53:32.000
<v Speaker 2>A lot of things changed, but bartender's definitely changed because

0:53:32.040 --> 0:53:34.960
<v Speaker 2>bottle service. Bottle service changed everything. That changed the whole world.

0:53:35.000 --> 0:53:37.160
<v Speaker 3>Well, the bottle service was around with Jimmy's because you

0:53:37.200 --> 0:53:39.200
<v Speaker 3>got a section of VIP if you were buying four

0:53:39.239 --> 0:53:39.920
<v Speaker 3>or five, six.

0:53:40.000 --> 0:53:43.239
<v Speaker 2>But that everything became vi Bottle service used to be exclusive,

0:53:43.520 --> 0:53:44.759
<v Speaker 2>then it became mandatory.

0:53:44.880 --> 0:53:46.960
<v Speaker 3>You can't get into a club unless you're a lot.

0:53:47.680 --> 0:53:50.440
<v Speaker 3>But what changed the most. Let me see if you.

0:53:51.080 --> 0:53:54.520
<v Speaker 2>I would say bottle service club to what, oh club

0:53:54.560 --> 0:53:57.479
<v Speaker 2>to like lounge like a club to strip club?

0:53:57.520 --> 0:54:01.120
<v Speaker 3>Oh yes, growing up right, going to a strip club

0:54:01.560 --> 0:54:04.080
<v Speaker 3>was frowned upon. It was like look fast, no, no,

0:54:05.040 --> 0:54:05.640
<v Speaker 3>you don't.

0:54:05.400 --> 0:54:09.960
<v Speaker 6>Go to the strip clubs, strip club yours, especially in

0:54:10.000 --> 0:54:11.840
<v Speaker 6>New York and New York like that was looked.

0:54:11.680 --> 0:54:13.440
<v Speaker 3>Upont like you don't go to the strip club? Like, yo,

0:54:13.600 --> 0:54:15.400
<v Speaker 3>who goes to the strip clubs? Then all of a

0:54:15.440 --> 0:54:18.280
<v Speaker 3>sudden the clubs disappeared, and then all of a sudden,

0:54:19.120 --> 0:54:20.880
<v Speaker 3>it's all the strip clubs, and all of a sudden,

0:54:20.920 --> 0:54:23.000
<v Speaker 3>it's like if you didn't go there with how many

0:54:23.040 --> 0:54:27.760
<v Speaker 3>stacks to throw and you didn't buy like how many bottles?

0:54:27.800 --> 0:54:31.600
<v Speaker 3>The shoes round vous the one of the bronx up.

0:54:31.880 --> 0:54:34.600
<v Speaker 3>You know, you looked at all the strip.

0:54:34.320 --> 0:54:38.759
<v Speaker 10>Clubs all of that, like everything was like, so now

0:54:38.800 --> 0:54:40.560
<v Speaker 10>you don't go to a club on a Friday, saiday,

0:54:40.600 --> 0:54:42.440
<v Speaker 10>that way, you go to the strip club and the

0:54:42.480 --> 0:54:44.719
<v Speaker 10>girls enjoyed drawing money.

0:54:44.480 --> 0:54:46.319
<v Speaker 3>At the girls back that back then it didn't look

0:54:46.360 --> 0:54:51.120
<v Speaker 3>like so then that's how the clubs disappeared in our communities,

0:54:51.160 --> 0:54:54.080
<v Speaker 3>because then the strip club started getting closed down. But

0:54:54.120 --> 0:54:56.239
<v Speaker 3>then the strip club started to close, right, But why

0:54:56.239 --> 0:54:59.040
<v Speaker 3>did they gets because they catered to a certain audience

0:54:59.680 --> 0:55:03.359
<v Speaker 3>that now the strip clubs are closed, and that's now

0:55:03.400 --> 0:55:07.279
<v Speaker 3>where the lounges and the restaurant and the restaurants turned

0:55:07.320 --> 0:55:10.480
<v Speaker 3>coming back, because before you couldn't open up a club

0:55:10.520 --> 0:55:11.640
<v Speaker 3>because nobody came.

0:55:12.200 --> 0:55:14.520
<v Speaker 6>The bottle server is the VIP was one thing, but

0:55:14.560 --> 0:55:17.719
<v Speaker 6>then the entire club became VIP and now you're just

0:55:18.120 --> 0:55:20.040
<v Speaker 6>standing there back to back with your friend like, hey,

0:55:20.040 --> 0:55:22.239
<v Speaker 6>you want to drink? These guys popping bottles behind you.

0:55:22.400 --> 0:55:24.520
<v Speaker 6>It just was like, wow, we're here. We're just standing here.

0:55:24.600 --> 0:55:24.839
<v Speaker 3>Yeah.

0:55:24.840 --> 0:55:27.279
<v Speaker 2>But what he said about the strip club thing is

0:55:27.400 --> 0:55:30.520
<v Speaker 2>very pointed, and because in Atlanta it's been a part

0:55:30.600 --> 0:55:32.799
<v Speaker 2>of the culture Southern coature for a long time. They

0:55:32.800 --> 0:55:36.000
<v Speaker 2>break records down there, like you listen to a new record,

0:55:36.080 --> 0:55:37.399
<v Speaker 2>you got to be playing the strip club first.

0:55:37.400 --> 0:55:40.560
<v Speaker 3>Before first fight. Jo will be like, yo, we got

0:55:40.600 --> 0:55:42.040
<v Speaker 3>to drop it in all the strip clubs because if

0:55:42.080 --> 0:55:44.040
<v Speaker 3>all the strippers are dancing to it, it's a hit.

0:55:44.480 --> 0:55:47.200
<v Speaker 3>And now it's like social media. But the strip clubs

0:55:47.280 --> 0:55:51.520
<v Speaker 3>changed the whole game. But what happened was the violence

0:55:51.880 --> 0:55:54.919
<v Speaker 3>shut them all down everything. You see how few were left?

0:55:55.040 --> 0:55:59.520
<v Speaker 2>Yeah matter in New York on the clubs closed in

0:55:59.520 --> 0:56:01.959
<v Speaker 2>New York, club became the only option, and like you said,

0:56:02.000 --> 0:56:05.560
<v Speaker 2>shootouts and stabbings and violence, and then that got shut

0:56:05.640 --> 0:56:06.960
<v Speaker 2>down and.

0:56:06.840 --> 0:56:09.080
<v Speaker 5>Then Corona and then Corona came.

0:56:09.800 --> 0:56:13.279
<v Speaker 3>Yeah, yeah, basically that's how That's how it happened. Now

0:56:13.360 --> 0:56:17.120
<v Speaker 3>they have the underground strip clubs. They have like everything's

0:56:17.120 --> 0:56:20.080
<v Speaker 3>happening underground, and so you think they're really gonna stop it.

0:56:20.120 --> 0:56:22.279
<v Speaker 3>But I don't know, but I think that the next

0:56:22.280 --> 0:56:24.360
<v Speaker 3>big move is going to be like now that the

0:56:24.400 --> 0:56:28.400
<v Speaker 3>city opened up and allowing outdoor, it's changing people. But

0:56:28.440 --> 0:56:30.279
<v Speaker 3>I was talking to one of my friends, he's a

0:56:30.600 --> 0:56:32.920
<v Speaker 3>captain in the four three four, and he's like, the

0:56:32.960 --> 0:56:35.280
<v Speaker 3>problem that we see is going to develop is people

0:56:35.360 --> 0:56:37.560
<v Speaker 3>now learn how to party outdoor. They don't need to

0:56:37.600 --> 0:56:40.719
<v Speaker 3>go to a club until it gets cold. Well that

0:56:40.800 --> 0:56:43.799
<v Speaker 3>was lo Marena. That was the That was the lure of.

0:56:43.760 --> 0:56:45.799
<v Speaker 2>Loam Marena was that you in New York City, but

0:56:45.880 --> 0:56:48.520
<v Speaker 2>you feel like you're in Miami, Miami, like you know,

0:56:48.560 --> 0:56:52.200
<v Speaker 2>you gotta you got the water you got saying yeah,

0:56:52.320 --> 0:56:56.560
<v Speaker 2>it was a vibe that whole Diyakman strip was a vibe.

0:56:57.200 --> 0:56:59.759
<v Speaker 3>It was amazing. It was like the whole strip was

0:56:59.800 --> 0:57:01.440
<v Speaker 3>like a whole not so, what's going to be the

0:57:01.480 --> 0:57:04.600
<v Speaker 3>next now move? It's going to be interesting this twenty

0:57:04.640 --> 0:57:06.759
<v Speaker 3>twenty one is whoever prepared to come out.

0:57:07.080 --> 0:57:08.600
<v Speaker 5>I think Jimmy knows what the next move is.

0:57:09.600 --> 0:57:12.480
<v Speaker 3>It's happened. It's in the worst, it's in development of

0:57:12.520 --> 0:57:13.319
<v Speaker 3>the development right now.

0:57:13.320 --> 0:57:15.319
<v Speaker 2>And you know, it's interesting because it's like I remember

0:57:15.320 --> 0:57:17.160
<v Speaker 2>when Lo Morena first started the pop and I heard

0:57:17.200 --> 0:57:18.880
<v Speaker 2>about it. I think if I really heard about it,

0:57:18.880 --> 0:57:21.160
<v Speaker 2>when jay Z went this was years ago, like they

0:57:21.240 --> 0:57:22.760
<v Speaker 2>was like Jay was in Lot Marina. It was like

0:57:23.000 --> 0:57:26.120
<v Speaker 2>every weekend I was him about lot Morena and at

0:57:26.160 --> 0:57:28.919
<v Speaker 2>that time, like it was all the way uptown, so

0:57:29.040 --> 0:57:32.480
<v Speaker 2>it was kind of out the way and location wise,

0:57:32.520 --> 0:57:34.360
<v Speaker 2>you wouldn't think that that would be the best location,

0:57:35.320 --> 0:57:37.000
<v Speaker 2>but it ended up working out.

0:57:37.160 --> 0:57:39.440
<v Speaker 3>Yeah, it was. I would pull up all the time.

0:57:39.520 --> 0:57:43.600
<v Speaker 2>But so location isn't really location isn't always the most

0:57:43.640 --> 0:57:46.000
<v Speaker 2>important fact. If you can make something hot, they'll country.

0:57:46.360 --> 0:57:49.560
<v Speaker 2>Like even sus rendezv was in Mount Vernon, you know

0:57:50.000 --> 0:57:52.960
<v Speaker 2>for us, I mean that's that's hometown. But people in

0:57:53.000 --> 0:57:55.200
<v Speaker 2>the city, they look at Westchester like that's upstate.

0:57:54.960 --> 0:57:57.440
<v Speaker 5>That's uptown. That's really uptown.

0:57:57.520 --> 0:57:58.360
<v Speaker 3>That's upstate.

0:57:58.920 --> 0:58:02.400
<v Speaker 5>Yeah, upstate, Bronx is uptown and west Chester's upstate.

0:58:02.440 --> 0:58:05.440
<v Speaker 3>You're right, So that was cool to live upstate because

0:58:05.920 --> 0:58:08.280
<v Speaker 3>nobody wants to live in a box room in the city.

0:58:08.480 --> 0:58:11.240
<v Speaker 3>Not everybody's looking for properties upstate. But you know the

0:58:11.240 --> 0:58:14.320
<v Speaker 3>fun thing about upstate and it's not upstate, it's west

0:58:15.440 --> 0:58:16.800
<v Speaker 3>there's no place to really party.

0:58:17.320 --> 0:58:18.000
<v Speaker 5>No.

0:58:18.240 --> 0:58:21.080
<v Speaker 6>No, that's why down Coquy was important because before you came,

0:58:21.200 --> 0:58:24.360
<v Speaker 6>it was Pearl and Pearl was official. We had the

0:58:24.360 --> 0:58:26.400
<v Speaker 6>two for one drinks in there, and they shut that

0:58:26.520 --> 0:58:29.200
<v Speaker 6>down because I guess again maybe the client tell of

0:58:29.200 --> 0:58:30.080
<v Speaker 6>people that were coming in.

0:58:30.480 --> 0:58:32.360
<v Speaker 5>But then that Coki came and was like all right.

0:58:32.280 --> 0:58:33.800
<v Speaker 2>But you know what happens that something to get shout

0:58:33.920 --> 0:58:37.240
<v Speaker 2>to my man cave party extraord in there promoted but

0:58:37.640 --> 0:58:40.439
<v Speaker 2>anytime in White Plane because it's white so it's oversaturated

0:58:40.440 --> 0:58:42.640
<v Speaker 2>with restaurants. I know when the restaurants in trouble when

0:58:42.680 --> 0:58:46.200
<v Speaker 2>they start throwing parties. Just before Corona obviously, but they

0:58:46.240 --> 0:58:48.760
<v Speaker 2>would through parties for a couple of months and then

0:58:48.800 --> 0:58:50.720
<v Speaker 2>it'd be like a stabbing or something like that and

0:58:50.720 --> 0:58:52.280
<v Speaker 2>then they would the cops would come shut it down.

0:58:52.320 --> 0:58:55.000
<v Speaker 2>But I knew that the only reason when they were

0:58:55.040 --> 0:58:58.000
<v Speaker 2>doing parties is because they wasn't making at that point.

0:58:58.440 --> 0:59:01.960
<v Speaker 3>Like like I like, I seen industry and it messages

0:59:01.960 --> 0:59:05.360
<v Speaker 3>it up for our community. Perfect example, you just said,

0:59:06.160 --> 0:59:07.920
<v Speaker 3>you know, I had a place in White Planes down

0:59:07.960 --> 0:59:11.200
<v Speaker 3>Cokie up there. I thought that that was going to

0:59:11.240 --> 0:59:14.440
<v Speaker 3>be like the next best, most amazing thing. But the

0:59:14.480 --> 0:59:19.439
<v Speaker 3>town is racist. You ain't gonna like. They don't want

0:59:19.560 --> 0:59:21.920
<v Speaker 3>people of color to go up there in parties. So

0:59:21.960 --> 0:59:24.560
<v Speaker 3>they have checkpoints are everywhere you go. So you get

0:59:24.560 --> 0:59:26.280
<v Speaker 3>a couple of checkpoints, you ain't going back. One guy

0:59:26.280 --> 0:59:28.760
<v Speaker 3>gets a resident kills your business. So at the end

0:59:28.800 --> 0:59:30.479
<v Speaker 3>of the day, it's like, you know what, I stay

0:59:30.520 --> 0:59:34.280
<v Speaker 3>away from upstate and little towns because little towns have

0:59:34.400 --> 0:59:36.520
<v Speaker 3>people that will they will come after you. They'll shut

0:59:36.560 --> 0:59:38.800
<v Speaker 3>you down. They don't care. I mean, and that's around America.

0:59:38.840 --> 0:59:40.480
<v Speaker 3>I'm not gonna say just New York City, anyone in

0:59:40.520 --> 0:59:44.120
<v Speaker 3>this world. Like you go to Jersey, Connecticut. If you

0:59:44.160 --> 0:59:46.720
<v Speaker 3>don't really you're not an influence and you're not down

0:59:46.720 --> 0:59:49.320
<v Speaker 3>with the town, they will shut you down real quick,

0:59:49.680 --> 0:59:51.600
<v Speaker 3>you know. And if you're of color, you're even faster.

0:59:51.640 --> 0:59:53.320
<v Speaker 3>You're gonna get shut down. But one of the biggest

0:59:53.360 --> 0:59:55.840
<v Speaker 3>problems that we have is that when somebody's doing bad,

0:59:56.600 --> 1:00:00.520
<v Speaker 3>they think that the way to get out of the

1:00:00.640 --> 1:00:02.720
<v Speaker 3>debt is to bring in promoters. What's the problem with

1:00:02.720 --> 1:00:06.080
<v Speaker 3>the promoters. Promoter doesn't care. He has no investment. He

1:00:06.120 --> 1:00:08.120
<v Speaker 3>makes his money today, he's in, he's out, have a

1:00:08.200 --> 1:00:11.160
<v Speaker 3>nice day. So if your capacity is two hundred and

1:00:11.160 --> 1:00:13.080
<v Speaker 3>he brings in five hundred, what does he care. He

1:00:13.160 --> 1:00:16.040
<v Speaker 3>makes more money. You feel better that you made more money.

1:00:16.360 --> 1:00:18.120
<v Speaker 3>But you have an incident, the cops walk in. You

1:00:18.200 --> 1:00:21.080
<v Speaker 3>over capacity all of a sudden. So you know there

1:00:21.160 --> 1:00:23.800
<v Speaker 3>has to be like yo, it's a double edged sword.

1:00:24.080 --> 1:00:25.560
<v Speaker 3>Got to know what you play with him when these

1:00:25.560 --> 1:00:30.000
<v Speaker 3>places they do these parties because they know they got

1:00:30.000 --> 1:00:33.400
<v Speaker 3>four months they're going to go to the Lives Day. Now,

1:00:33.520 --> 1:00:37.680
<v Speaker 3>that sets a stigma for the next owner. So that's

1:00:37.720 --> 1:00:40.840
<v Speaker 3>what we heard each other, because if something is out

1:00:40.840 --> 1:00:43.280
<v Speaker 3>of line, shut him down. You know, like I said,

1:00:43.440 --> 1:00:47.360
<v Speaker 3>club owners, guys, you know you feel that the caps

1:00:47.360 --> 1:00:49.320
<v Speaker 3>are against you, But do you know who's out of

1:00:49.360 --> 1:00:51.200
<v Speaker 3>community board? No, do you know who the price and

1:00:51.200 --> 1:00:53.320
<v Speaker 3>commander is? No, have you ever met with them? No,

1:00:53.440 --> 1:00:55.320
<v Speaker 3>you wait to meet them when they're coming down on

1:00:55.400 --> 1:00:57.520
<v Speaker 3>you to shut you down. You ain't doing your homework.

1:00:57.720 --> 1:01:00.160
<v Speaker 3>So if you're going to open up an establishment, know

1:01:00.200 --> 1:01:04.440
<v Speaker 3>your neighbors, know the community board leaders, know the police department.

1:01:05.160 --> 1:01:08.640
<v Speaker 3>Hire a retired cop. Listen blue, I'm blue is different.

1:01:08.920 --> 1:01:10.720
<v Speaker 3>If they don't know you, they can come after you.

1:01:11.080 --> 1:01:13.320
<v Speaker 3>But if you have a bulletproof vest, it ain't going

1:01:13.360 --> 1:01:16.160
<v Speaker 3>through you. So hire someone that can help you. So

1:01:16.560 --> 1:01:19.920
<v Speaker 3>hire people, know your team, know what you're going up against.

1:01:20.160 --> 1:01:21.880
<v Speaker 3>If you don't do your homework, you're gonna get hurt.

1:01:21.960 --> 1:01:24.800
<v Speaker 3>Don't call it after the fact. Oh day man, Like

1:01:24.840 --> 1:01:26.360
<v Speaker 3>if you look at the Heights of Heights was out

1:01:26.400 --> 1:01:29.000
<v Speaker 3>of control for a very long time. You walk into

1:01:29.000 --> 1:01:31.920
<v Speaker 3>these places and I'm like, how do you how did

1:01:31.960 --> 1:01:34.840
<v Speaker 3>this happens? And then all of a sudden they all

1:01:34.840 --> 1:01:37.840
<v Speaker 3>got shut down and it was only a matter of time.

1:01:38.000 --> 1:01:39.800
<v Speaker 3>So you have to know what you need to do

1:01:39.920 --> 1:01:44.040
<v Speaker 3>in every neighborhood. But you know, if you're of color,

1:01:45.120 --> 1:01:47.040
<v Speaker 3>you're more likely that they're going to attack you than

1:01:47.080 --> 1:01:50.240
<v Speaker 3>if you're American, you're white, or you're a retired cop. Listen,

1:01:50.960 --> 1:01:52.560
<v Speaker 3>there's just different set of rules.

1:01:52.600 --> 1:01:54.840
<v Speaker 6>Did you ever think, all right, I'm just going to

1:01:54.920 --> 1:01:57.560
<v Speaker 6>keep it strictly a restaurant and not have that nightlife

1:01:57.560 --> 1:01:59.840
<v Speaker 6>component as part of the establishment.

1:02:02.240 --> 1:02:08.680
<v Speaker 3>Yeah, because right now is like if you're going to

1:02:08.720 --> 1:02:11.360
<v Speaker 3>go out for dinner and you have like I'm building

1:02:11.360 --> 1:02:14.600
<v Speaker 3>outdoor spaces where you're going to have dinner and you're

1:02:14.600 --> 1:02:17.400
<v Speaker 3>going to enjoy your music and your space and your fans.

1:02:17.840 --> 1:02:20.880
<v Speaker 3>So you're going to You're going to build something different

1:02:21.520 --> 1:02:23.200
<v Speaker 3>for the day and age of people that we're living

1:02:23.200 --> 1:02:25.600
<v Speaker 3>with today. You know what I'm saying. So it's that

1:02:25.680 --> 1:02:27.880
<v Speaker 3>big night life went to a small nightlife went to

1:02:27.960 --> 1:02:30.120
<v Speaker 3>a strip club. So what's the new what's going to

1:02:30.160 --> 1:02:33.080
<v Speaker 3>be the new deal. It's going to be with social distancing.

1:02:33.160 --> 1:02:35.080
<v Speaker 3>A lot of people are not going to take the

1:02:35.160 --> 1:02:37.960
<v Speaker 3>vaccine for I don't know what reason. I already had Corona.

1:02:38.000 --> 1:02:41.680
<v Speaker 3>I went through it. It was tough for me and a

1:02:41.720 --> 1:02:45.120
<v Speaker 3>lot of people enjoying privacy because we move so recklessly

1:02:45.200 --> 1:02:48.280
<v Speaker 3>so fast before Corona. Now we look we slow down,

1:02:48.840 --> 1:02:51.520
<v Speaker 3>We like our company. We pick our company now, so

1:02:51.560 --> 1:02:53.400
<v Speaker 3>we're going to go to places that we feel that

1:02:53.720 --> 1:02:55.600
<v Speaker 3>the energy in the room is good and we can

1:02:55.680 --> 1:02:57.600
<v Speaker 3>have our own different little parties, and I think that's

1:02:57.600 --> 1:03:00.880
<v Speaker 3>going to be the move moving forward. So part part

1:03:00.920 --> 1:03:01.040
<v Speaker 3>of it.

1:03:01.200 --> 1:03:03.600
<v Speaker 6>And you said the word development during this whole process,

1:03:03.920 --> 1:03:05.080
<v Speaker 6>started your own construction team.

1:03:06.240 --> 1:03:09.200
<v Speaker 3>I've always built. I've always been you know, I've always

1:03:09.360 --> 1:03:12.960
<v Speaker 3>loved building things. And I have had fortune of having

1:03:13.040 --> 1:03:18.120
<v Speaker 3>some great designers in my life. Eat Alt Watsburg, he

1:03:18.160 --> 1:03:22.120
<v Speaker 3>did Cafeteria Republic, Bond Street, Dublin, Mexico. W So he's

1:03:22.160 --> 1:03:25.240
<v Speaker 3>like a designed the interior guy. And once he tells

1:03:25.280 --> 1:03:26.640
<v Speaker 3>me how to design it and do it, then I

1:03:26.680 --> 1:03:28.560
<v Speaker 3>get my Chinese crew and we just make it happen.

1:03:28.680 --> 1:03:30.440
<v Speaker 3>It's like the one thing I'm gonna tell you in

1:03:30.480 --> 1:03:34.560
<v Speaker 3>the restaurant business, the most important thing when you're gonna

1:03:34.560 --> 1:03:38.560
<v Speaker 3>build a restaurant anywhere in this world, to not do

1:03:38.640 --> 1:03:42.880
<v Speaker 3>it without a plan. The biggest mistake restaurant owners do

1:03:44.000 --> 1:03:47.240
<v Speaker 3>and people ain't even homes like, just if you have

1:03:47.320 --> 1:03:51.080
<v Speaker 3>a dream, put it on paper, make the mistake, erase it.

1:03:51.080 --> 1:03:54.760
<v Speaker 3>It costs you a lot less to do it this way.

1:03:55.360 --> 1:03:57.760
<v Speaker 3>Then to turn around and says, well, I have an idea.

1:03:57.800 --> 1:04:00.080
<v Speaker 3>I want to put a lamp over here and this

1:04:00.160 --> 1:04:04.200
<v Speaker 3>over there and get a rendering spend the money on

1:04:04.320 --> 1:04:07.560
<v Speaker 3>a designer and architect. Look at it before it's going

1:04:07.640 --> 1:04:09.720
<v Speaker 3>to open and change whatever you're going to change now,

1:04:10.160 --> 1:04:12.960
<v Speaker 3>don't make don't waste the money. Trust me, I've done

1:04:12.960 --> 1:04:15.880
<v Speaker 3>this so many It's cost me millions of dollars to

1:04:15.920 --> 1:04:17.880
<v Speaker 3>turn around and think that. I know. No, no, no,

1:04:17.880 --> 1:04:19.960
<v Speaker 3>no no. Put it on a paper because then you

1:04:20.000 --> 1:04:23.400
<v Speaker 3>can cost the material, the labor. A contract is not

1:04:23.440 --> 1:04:25.880
<v Speaker 3>going to rob you. He signed on the dotted line.

1:04:26.240 --> 1:04:29.480
<v Speaker 3>Don't give a contractor too much money. Buy your own

1:04:29.480 --> 1:04:32.680
<v Speaker 3>material if you can pay him weekly, and don't let

1:04:32.720 --> 1:04:34.480
<v Speaker 3>him rip you off. There's a lot of bad people

1:04:34.520 --> 1:04:37.360
<v Speaker 3>out there. There's a lot of bad people out there. Trust me,

1:04:38.120 --> 1:04:40.280
<v Speaker 3>I deal with them all the time. I don't deal

1:04:40.280 --> 1:04:42.160
<v Speaker 3>with them. I know who they are. You can see

1:04:42.160 --> 1:04:45.680
<v Speaker 3>those weaves in the But design it upfront, like anything

1:04:45.720 --> 1:04:48.000
<v Speaker 3>in your life. Put it on paper. Design and see

1:04:48.000 --> 1:04:50.520
<v Speaker 3>what's going to cost you, and spend some money which

1:04:50.640 --> 1:04:53.880
<v Speaker 3>hire someone that can consult. Hire. There's a lot of

1:04:53.880 --> 1:04:57.120
<v Speaker 3>great consultants out there that will save you so much

1:04:57.200 --> 1:04:59.520
<v Speaker 3>money you think upfront is going to cost you. If

1:05:00.120 --> 1:05:02.000
<v Speaker 3>you go down that, that's a money pit. When you

1:05:02.040 --> 1:05:05.080
<v Speaker 3>start building these places, they become money pits and it

1:05:05.120 --> 1:05:05.880
<v Speaker 3>doesn't make sense.

1:05:06.880 --> 1:05:09.880
<v Speaker 2>So you had spoke about before, like the way that

1:05:10.040 --> 1:05:11.960
<v Speaker 2>the cops had treated different like when you started the

1:05:12.000 --> 1:05:14.160
<v Speaker 2>soul food restaurant as opposed to the lat restaurant. Talk

1:05:14.200 --> 1:05:14.920
<v Speaker 2>about that a little.

1:05:14.720 --> 1:05:20.840
<v Speaker 3>Bit, you know, you know it's listen so you know

1:05:21.040 --> 1:05:26.000
<v Speaker 3>I'm from the Bronx. I'm Puerto Rican. My grandchildren are

1:05:26.000 --> 1:05:33.560
<v Speaker 3>black and Puerto Rican. I have Dominican grandchildren as well.

1:05:33.640 --> 1:05:38.440
<v Speaker 3>So you can't tell me like I shifted one way.

1:05:38.520 --> 1:05:40.520
<v Speaker 3>Listen with all brothers. At the end of the day,

1:05:41.120 --> 1:05:44.920
<v Speaker 3>when I have black cops and white cops looking at

1:05:45.240 --> 1:05:49.680
<v Speaker 3>soul food restaurant differently, you know it exists. We can't

1:05:49.680 --> 1:05:51.720
<v Speaker 3>say it doesn't exist. I said, you don't want a

1:05:51.880 --> 1:05:54.480
<v Speaker 3>great soul food restaurant with music and a little bit

1:05:54.480 --> 1:05:56.720
<v Speaker 3>of everything. That's what we do every day. Anyway, I

1:05:56.800 --> 1:05:58.760
<v Speaker 3>just called I just changed the name. All of a sudden,

1:05:58.760 --> 1:06:00.680
<v Speaker 3>I changed the name. I'm different different. I did the

1:06:00.720 --> 1:06:02.720
<v Speaker 3>same concept. I did a little Latin food. I did

1:06:02.720 --> 1:06:05.600
<v Speaker 3>a little soulfood. What's the difference? Why was that treated different?

1:06:06.560 --> 1:06:08.880
<v Speaker 6>That was that was Don Cokey turning into gets old.

1:06:08.960 --> 1:06:12.120
<v Speaker 6>So and you know it was a nice situation betifl.

1:06:12.120 --> 1:06:14.200
<v Speaker 6>It was a beautiful situation. You had a nice VIP room,

1:06:14.240 --> 1:06:17.400
<v Speaker 6>the food was great, the music was great. I actually

1:06:17.800 --> 1:06:19.400
<v Speaker 6>liked it a little bit more than the Don co

1:06:19.480 --> 1:06:21.880
<v Speaker 6>Kee White Planes. Then you had the upstairs downstairs if

1:06:21.920 --> 1:06:23.600
<v Speaker 6>you had to do brunch during the day. So it's

1:06:23.680 --> 1:06:25.640
<v Speaker 6>unfortunate that that that happened.

1:06:26.520 --> 1:06:29.000
<v Speaker 3>Unfortunate and fortunately because I got a great experience and

1:06:29.040 --> 1:06:31.120
<v Speaker 3>I could still do it again, and I can, and

1:06:31.160 --> 1:06:34.200
<v Speaker 3>I see myself sometime in the future doing another soul

1:06:34.240 --> 1:06:38.360
<v Speaker 3>food Latin restaurant combo because I got it under the wing.

1:06:38.440 --> 1:06:40.160
<v Speaker 3>I took the course, I got the class, and it's

1:06:40.240 --> 1:06:43.840
<v Speaker 3>and the demand is there. The demand is there, Like

1:06:43.880 --> 1:06:48.360
<v Speaker 3>I've seen some soul food restaurants that have never had

1:06:49.440 --> 1:06:51.880
<v Speaker 3>I've never taken it to that level. I already seen

1:06:51.880 --> 1:06:53.360
<v Speaker 3>what's missing. So for me, it's in the bandage.

1:06:53.600 --> 1:06:55.840
<v Speaker 6>Did you tap into the Sylvia's team when you went

1:06:56.120 --> 1:06:58.440
<v Speaker 6>ventured into SOFO or now?

1:06:58.560 --> 1:07:00.000
<v Speaker 5>Is it your direct competition?

1:07:00.560 --> 1:07:04.760
<v Speaker 3>No, they're never, they're never. There's no, But that's my family.

1:07:05.200 --> 1:07:06.960
<v Speaker 3>Those are my family. Anything they need they can call

1:07:07.000 --> 1:07:08.600
<v Speaker 3>me tomorrow. I'm like, yo, I'm there, I'll help you

1:07:08.640 --> 1:07:11.640
<v Speaker 3>out whatever you need. I hire a soul food chef,

1:07:12.200 --> 1:07:14.720
<v Speaker 3>you know, because I think everybody has their own chefs

1:07:14.720 --> 1:07:16.240
<v Speaker 3>and their own and then you have to tweak what

1:07:16.400 --> 1:07:18.480
<v Speaker 3>chef is going to do because just because you know

1:07:18.520 --> 1:07:20.600
<v Speaker 3>how to cook soul food doesn't mean is that what

1:07:20.680 --> 1:07:22.680
<v Speaker 3>everybody gonna want. So you got to tweak that and

1:07:22.720 --> 1:07:26.200
<v Speaker 3>that's how you learn these things. But I think that

1:07:26.520 --> 1:07:32.040
<v Speaker 3>a great soul food with a a bougie nightlife would

1:07:32.120 --> 1:07:34.680
<v Speaker 3>be a great head in New York anyway in this world.

1:07:36.080 --> 1:07:39.439
<v Speaker 2>Yeah, that definitely wouldn't because it's not there's not really

1:07:39.480 --> 1:07:41.200
<v Speaker 2>too much like that going on.

1:07:41.120 --> 1:07:44.800
<v Speaker 6>That we really need. What's the the cuisine? Oh hot

1:07:44.880 --> 1:07:47.880
<v Speaker 6>class I love the grill is nice, but it's only

1:07:47.920 --> 1:07:50.240
<v Speaker 6>in the city, so we need something out here.

1:07:50.440 --> 1:07:52.280
<v Speaker 3>I love what's in it food. If you don't understand,

1:07:53.760 --> 1:07:55.600
<v Speaker 3>I'm a food I love. I love great food. I

1:07:55.720 --> 1:07:59.360
<v Speaker 3>love like when chefs present food and the taste, but

1:07:59.440 --> 1:08:02.280
<v Speaker 3>the energy. It has to be a vibe. You gotta

1:08:02.280 --> 1:08:05.360
<v Speaker 3>be a vibe. That's what we need. That vibe. We

1:08:05.640 --> 1:08:06.720
<v Speaker 3>need that vibe.

1:08:06.840 --> 1:08:10.360
<v Speaker 2>Yeah, I mean the tough spot. It's difficult because it's

1:08:10.360 --> 1:08:12.800
<v Speaker 2>like how do you control how do you really control it?

1:08:12.840 --> 1:08:14.520
<v Speaker 2>You try to do dress code, but there's no dress

1:08:14.520 --> 1:08:18.200
<v Speaker 2>code anymore, so that that one away you do the

1:08:18.240 --> 1:08:21.080
<v Speaker 2>eye test. The eye test is that leads to just

1:08:21.200 --> 1:08:23.040
<v Speaker 2>racism on a whole different level of playing. Like you

1:08:23.040 --> 1:08:24.280
<v Speaker 2>know what I'm saying. So it's like, I see if

1:08:24.280 --> 1:08:27.120
<v Speaker 2>from both perspectives, because I've seen places where they're like, yo,

1:08:27.200 --> 1:08:29.840
<v Speaker 2>no sneakers, you can't get in, and every single person

1:08:29.880 --> 1:08:31.320
<v Speaker 2>that's white in there has sneakers on.

1:08:32.080 --> 1:08:36.559
<v Speaker 3>And the sneaker you get, you put out a load

1:08:36.600 --> 1:08:39.439
<v Speaker 3>for a fact, that's a fact. So how do you

1:08:39.479 --> 1:08:41.160
<v Speaker 3>do that? How do you control crowd?

1:08:41.280 --> 1:08:43.080
<v Speaker 2>Like because like I said before, you could just do

1:08:43.720 --> 1:08:45.320
<v Speaker 2>dress code, but there's no more dress code, So how

1:08:45.320 --> 1:08:46.200
<v Speaker 2>do you control the crowd?

1:08:47.240 --> 1:08:52.320
<v Speaker 3>Music? Music, all okay, you set the tone, yo, I

1:08:52.360 --> 1:08:55.679
<v Speaker 3>tell listen? Okay, So I tell a cloth bone all right,

1:08:56.800 --> 1:08:59.040
<v Speaker 3>nick A license is till four o'clock in the morning. Okay,

1:09:00.040 --> 1:09:05.880
<v Speaker 3>when should you change the music at three fifty nine?

1:09:06.439 --> 1:09:12.400
<v Speaker 3>You understand? So if you go from hardcore taboogie dancing

1:09:13.040 --> 1:09:16.200
<v Speaker 3>too slow and sexy to turning on the lights, people

1:09:16.280 --> 1:09:21.760
<v Speaker 3>leave in this tone. But if you leave with you,

1:09:22.560 --> 1:09:24.960
<v Speaker 3>we all know the great DJs of New York City

1:09:24.960 --> 1:09:27.160
<v Speaker 3>in the world. If you bring that DJ in at

1:09:27.160 --> 1:09:30.320
<v Speaker 3>three thirty to rock out for that last half hour.

1:09:32.000 --> 1:09:33.479
<v Speaker 3>I need a bottle, and that what they do with

1:09:33.479 --> 1:09:36.720
<v Speaker 3>the bottles, they're chugging it. If you look at the

1:09:36.760 --> 1:09:41.360
<v Speaker 3>most violence in the clubs anywhere in this world, and

1:09:41.400 --> 1:09:45.200
<v Speaker 3>I'm talking about anywhere, and this is like science, it's

1:09:45.840 --> 1:09:50.200
<v Speaker 3>half hour before you close to an hour after you close.

1:09:50.640 --> 1:09:54.760
<v Speaker 3>Why the juice kicks in? Now what do you do?

1:09:54.840 --> 1:09:57.760
<v Speaker 3>You just set yourself up for failure. So what do

1:09:57.880 --> 1:10:01.040
<v Speaker 3>I do? The hardest music? If I close it for

1:10:01.600 --> 1:10:04.920
<v Speaker 3>it ends at three, then at three o'clock you do

1:10:04.920 --> 1:10:06.519
<v Speaker 3>a little souce a little bit. They don't get people

1:10:06.520 --> 1:10:08.679
<v Speaker 3>stop bugging out, like yo, I want to go hardcore.

1:10:08.720 --> 1:10:10.920
<v Speaker 3>You don't bring them, you know, because you're going to

1:10:11.000 --> 1:10:13.680
<v Speaker 3>create a problem. I just thought about something. I just

1:10:13.760 --> 1:10:14.679
<v Speaker 3>had a great idea.

1:10:14.720 --> 1:10:15.880
<v Speaker 2>So when we go to the land and shout out

1:10:15.880 --> 1:10:17.719
<v Speaker 2>to alx butad Energy, always bring them to this party.

1:10:17.720 --> 1:10:20.240
<v Speaker 2>Cause R and B only party and they only play

1:10:20.360 --> 1:10:22.240
<v Speaker 2>R and B and it's a vibe and it's an

1:10:22.320 --> 1:10:24.080
<v Speaker 2>R and B. So it's not like, you know, no violence,

1:10:24.160 --> 1:10:27.120
<v Speaker 2>not no violence. We should do earn your Lisia. We

1:10:27.120 --> 1:10:28.760
<v Speaker 2>should do what we should have a night. We should

1:10:28.800 --> 1:10:31.360
<v Speaker 2>collaborate on the night, Bring the night. R and B

1:10:31.640 --> 1:10:33.960
<v Speaker 2>is only going to be only R and B is

1:10:34.000 --> 1:10:34.559
<v Speaker 2>a vibe.

1:10:35.560 --> 1:10:38.320
<v Speaker 3>No, But I think, listen, if you do, you do

1:10:38.360 --> 1:10:41.080
<v Speaker 3>a little freestyle, you do a little house, you do

1:10:41.160 --> 1:10:44.439
<v Speaker 3>a little like old school hip hop. Listen. I always

1:10:44.479 --> 1:10:46.960
<v Speaker 3>tell this is funny because back in the days, I'm

1:10:47.040 --> 1:10:49.120
<v Speaker 3>like always fight it with Joe. You know, Joe's my

1:10:49.160 --> 1:10:52.080
<v Speaker 3>little brother. Like I love Joe. Joe's like he's family.

1:10:52.080 --> 1:10:54.400
<v Speaker 3>I mean, he's been to my daughter's weddings, like everybody knows.

1:10:54.520 --> 1:10:57.599
<v Speaker 3>And I always say, listen, Joe, all my friends love

1:10:57.680 --> 1:11:01.080
<v Speaker 3>you because they met you. But your music it's too hardcore.

1:11:01.560 --> 1:11:05.120
<v Speaker 3>You need to start doing some some hip hop. And

1:11:05.200 --> 1:11:06.920
<v Speaker 3>all of a sudden, what do you think he's changed?

1:11:06.960 --> 1:11:08.920
<v Speaker 3>And he flipped the light and then all of a sudden,

1:11:08.920 --> 1:11:10.880
<v Speaker 3>it's like every year he has a hit. And what

1:11:10.960 --> 1:11:13.840
<v Speaker 3>is it about dancing? It's not about violence. All of

1:11:13.880 --> 1:11:16.640
<v Speaker 3>it is like everybody started changing the vibe. So if

1:11:16.680 --> 1:11:19.240
<v Speaker 3>you did a hip hop show, it has to be

1:11:19.240 --> 1:11:21.920
<v Speaker 3>a dance on it can't be it has to be

1:11:22.000 --> 1:11:24.160
<v Speaker 3>positive energy. That's where the R and B kicks in.

1:11:24.200 --> 1:11:26.400
<v Speaker 3>That's where a little bit everything kicks in. It's all

1:11:26.400 --> 1:11:28.040
<v Speaker 3>about the energy you bring to the tech and.

1:11:27.960 --> 1:11:30.959
<v Speaker 2>Then we promote it because everybody I follows is positive.

1:11:31.400 --> 1:11:34.040
<v Speaker 2>It's a business platform. We played the good R and

1:11:34.080 --> 1:11:34.679
<v Speaker 2>B music.

1:11:34.800 --> 1:11:36.960
<v Speaker 5>We have R and B. We don't even need right Well,

1:11:37.080 --> 1:11:39.600
<v Speaker 5>like he said something something, you can mix it.

1:11:39.800 --> 1:11:42.760
<v Speaker 3>You can make it so No, but that's too like

1:11:43.200 --> 1:11:45.559
<v Speaker 3>and then it's like you got to mix it. I said, listen.

1:11:45.600 --> 1:11:48.240
<v Speaker 3>I tell everybody listen, mix it, mix it up. But

1:11:48.880 --> 1:11:51.080
<v Speaker 3>you have to know if, like you said, if I

1:11:51.080 --> 1:11:53.320
<v Speaker 3>only played a little bit hardcore hip hop, that's it,

1:11:55.280 --> 1:11:58.000
<v Speaker 3>that's it. Just do to too, that's it. But it

1:11:58.280 --> 1:12:01.040
<v Speaker 3>kept everybody like the one thing I earn this body energy.

1:12:01.760 --> 1:12:04.840
<v Speaker 3>Everybody's chilled. Like the fun part about being in the

1:12:04.880 --> 1:12:07.439
<v Speaker 3>restaurant of Don co Key is like I'll be on

1:12:07.520 --> 1:12:10.920
<v Speaker 3>my DJs and I'd be like like, and they knew,

1:12:11.000 --> 1:12:13.679
<v Speaker 3>like they gotta change it up because if I see

1:12:13.680 --> 1:12:17.439
<v Speaker 3>the energy in the room, change I change my mood. Change.

1:12:17.760 --> 1:12:19.799
<v Speaker 3>I want to go. I want to work like I'm happy.

1:12:19.960 --> 1:12:23.280
<v Speaker 3>I'm good. Everybody's moving and dancing, Like the nicest thing

1:12:23.320 --> 1:12:24.800
<v Speaker 3>that I see in my world is when I see

1:12:24.800 --> 1:12:28.200
<v Speaker 3>people dancing on the table and they eating. That's like that's fun.

1:12:28.360 --> 1:12:30.120
<v Speaker 3>Like you know what I'm saying, Like it's crazy.

1:12:30.439 --> 1:12:31.879
<v Speaker 5>We've been going to dance on the table.

1:12:33.520 --> 1:12:36.639
<v Speaker 2>About I'm about to help bring New York back. Man,

1:12:36.680 --> 1:12:39.160
<v Speaker 2>once this Corona thing is over, I think we're.

1:12:39.000 --> 1:12:44.599
<v Speaker 3>Gonna have to earn your leisure night. I serious, I'm serious.

1:12:44.760 --> 1:12:46.559
<v Speaker 3>I know it's gonna be that night. We're gonna say it.

1:12:46.560 --> 1:12:49.439
<v Speaker 2>It's gonna be. It's gonna be a vibe. Yes, it

1:12:49.560 --> 1:12:52.679
<v Speaker 2>needs to happen. So what's your what's your visions moving forward?

1:12:52.720 --> 1:12:55.840
<v Speaker 2>What's on your your plan for the next five years,

1:12:55.840 --> 1:12:57.280
<v Speaker 2>ten years, one year? What do you what are you

1:12:57.360 --> 1:12:58.519
<v Speaker 2>looking forward to in the future.

1:13:01.320 --> 1:13:03.600
<v Speaker 3>Well, you know, first and foremost, I'm just happy to

1:13:03.760 --> 1:13:06.519
<v Speaker 3>like have made it through this corona and stay healthy.

1:13:07.160 --> 1:13:10.120
<v Speaker 3>And one of the very important story of my life.

1:13:11.000 --> 1:13:14.600
<v Speaker 3>So I have this young crazy daughter, her name is

1:13:14.680 --> 1:13:18.800
<v Speaker 3>Joelle and crazy because she reads, she knows a lot.

1:13:18.920 --> 1:13:22.240
<v Speaker 3>And one day, about seven years ago, we were by

1:13:22.280 --> 1:13:24.920
<v Speaker 3>the pool and she's reading a book she loves to read.

1:13:25.280 --> 1:13:31.080
<v Speaker 3>Me I ain't reading nothing audiobook audiobooks. So I had

1:13:31.120 --> 1:13:33.639
<v Speaker 3>six months to go before I dropped out of high school,

1:13:33.640 --> 1:13:35.599
<v Speaker 3>and I went right to work because I was working,

1:13:35.640 --> 1:13:37.759
<v Speaker 3>I was making money I didn't think I needed, and

1:13:37.360 --> 1:13:39.599
<v Speaker 3>I was on top of my game at the point

1:13:39.760 --> 1:13:42.840
<v Speaker 3>seven years ago. I was three hundred pounds happy, three

1:13:42.920 --> 1:13:46.960
<v Speaker 3>hundred forty two pushing forty four. My pants were real tight,

1:13:47.040 --> 1:13:49.439
<v Speaker 3>and I'm like, yeah, I'm not buying forty four. So

1:13:49.760 --> 1:13:54.720
<v Speaker 3>you know, Oh you said you're from business. It's forty two.

1:13:54.479 --> 1:13:55.840
<v Speaker 5>And you're not going to forty four guys.

1:13:55.880 --> 1:13:58.320
<v Speaker 3>So I'm not going to forty four waists. I was

1:13:58.439 --> 1:14:03.280
<v Speaker 3>very uncomfortable because didn't work. Diet pills didn't work, portion

1:14:03.400 --> 1:14:06.360
<v Speaker 3>control didn't work. Nothing worked. But I couldn't figure out

1:14:06.400 --> 1:14:09.360
<v Speaker 3>how I kept like staying around at three hundred and

1:14:09.360 --> 1:14:11.800
<v Speaker 3>I kept trying to lose weight. So she's reading the

1:14:11.800 --> 1:14:15.400
<v Speaker 3>book and I'm like, what's the book about? She goes, dad,

1:14:15.520 --> 1:14:18.360
<v Speaker 3>if you ever read this book, you'll never eat the same.

1:14:18.840 --> 1:14:21.479
<v Speaker 3>I'm like, look, you know, I eat a whole week.

1:14:21.600 --> 1:14:25.320
<v Speaker 3>I multi grain brown rice, I brown pasta, I do this,

1:14:25.400 --> 1:14:28.040
<v Speaker 3>I do that. She goes, dad, if you ever read

1:14:28.080 --> 1:14:30.080
<v Speaker 3>this book, You'll never read the same. I'm like, So,

1:14:30.120 --> 1:14:32.840
<v Speaker 3>I'm not going to argue because she's gonna win. Learn

1:14:33.040 --> 1:14:36.600
<v Speaker 3>learn one thing about women. Don't fight. You know what

1:14:36.600 --> 1:14:40.519
<v Speaker 3>I'm saying. You got it. Everything was fine. So you know,

1:14:40.600 --> 1:14:43.760
<v Speaker 3>this is July and August, and she decides to buy

1:14:43.800 --> 1:14:46.960
<v Speaker 3>me something for Christmas. And I opened up the President

1:14:46.960 --> 1:14:49.040
<v Speaker 3>and I'm like, she knows I ain't gonna read the book.

1:14:49.160 --> 1:14:53.920
<v Speaker 3>What's the name of the book, Wheat Belly, The Wheat Belly,

1:14:54.280 --> 1:14:58.040
<v Speaker 3>Wheat Belly by William Davis. So I take the book

1:14:59.360 --> 1:15:02.080
<v Speaker 3>and see the I put it in the first CD,

1:15:02.920 --> 1:15:05.479
<v Speaker 3>and the guy says, listen, go home and look at

1:15:05.520 --> 1:15:09.679
<v Speaker 3>the album of your grandparents and see if anybody was overweight.

1:15:10.240 --> 1:15:12.439
<v Speaker 3>Did your mother own a pair of sneakers? Did your

1:15:12.439 --> 1:15:16.160
<v Speaker 3>mother exercise? Did she ever do anything but vacuum the house?

1:15:16.200 --> 1:15:17.639
<v Speaker 3>And was there any nutrition?

1:15:17.800 --> 1:15:17.840
<v Speaker 4>Is?

1:15:18.040 --> 1:15:21.160
<v Speaker 3>No, no, no no. I'm like, oh shit, sounds interesting.

1:15:22.240 --> 1:15:25.960
<v Speaker 3>So I turned around. I put the CD in. He

1:15:26.040 --> 1:15:29.200
<v Speaker 3>tells me how they modified wheat so it doesn't grow

1:15:29.240 --> 1:15:31.479
<v Speaker 3>five feet, it grows eighteen inches, and everything is thick,

1:15:32.160 --> 1:15:36.000
<v Speaker 3>and everybody's thick and down all there's blood pressure, diabetes,

1:15:36.120 --> 1:15:40.280
<v Speaker 3>blood cholesterol, and how the FDA and everybody's selling all

1:15:40.280 --> 1:15:42.759
<v Speaker 3>this processed jump food, this that whatever. I went home,

1:15:43.400 --> 1:15:45.679
<v Speaker 3>emptied out my cabinets and five months later I lost

1:15:45.720 --> 1:15:49.080
<v Speaker 3>seventy pounds and I've been two twenty to twenty five.

1:15:49.120 --> 1:15:51.200
<v Speaker 3>For the last seven years, I have more energy now

1:15:51.200 --> 1:15:53.720
<v Speaker 3>than ever. I feel great. I eat clean, and I

1:15:53.920 --> 1:15:57.200
<v Speaker 3>just remember one thing. If the secret to life is

1:15:57.320 --> 1:15:59.479
<v Speaker 3>listening to your parents and look at the way they ate.

1:15:59.520 --> 1:16:02.759
<v Speaker 3>Growing up, there was no supermarket, it was all market.

1:16:03.240 --> 1:16:05.760
<v Speaker 3>Whatever it was fresh, we ate, and we ate as

1:16:05.840 --> 1:16:08.280
<v Speaker 3>much as whether it was potatoes, whether it was rice,

1:16:08.360 --> 1:16:11.599
<v Speaker 3>whether it was avocado, yams, or whatever. We ate it.

1:16:11.640 --> 1:16:14.960
<v Speaker 3>And nobody was sick. Now everybody's sick, so they're not

1:16:14.960 --> 1:16:17.240
<v Speaker 3>going to try to change your diet. They're going to

1:16:17.320 --> 1:16:19.960
<v Speaker 3>try to give you medication to keep your life. So

1:16:20.080 --> 1:16:23.040
<v Speaker 3>one thing is health is wealth. And if you're going

1:16:23.080 --> 1:16:25.639
<v Speaker 3>to change your lifestyle and you want to feel better,

1:16:26.320 --> 1:16:28.519
<v Speaker 3>I personally believe gluten free is the way to go.

1:16:28.760 --> 1:16:30.439
<v Speaker 3>No wheat, no rye, no body.

1:16:30.720 --> 1:16:33.400
<v Speaker 2>So that's that's the only thing. You just stopped eating

1:16:33.520 --> 1:16:37.600
<v Speaker 2>gluting products. I drink every day. I don't exercise, I

1:16:37.640 --> 1:16:39.240
<v Speaker 2>don't go to the gym, I don't take it. But

1:16:39.280 --> 1:16:41.120
<v Speaker 2>I don't do no diet, pill, drugs or anything.

1:16:41.120 --> 1:16:43.599
<v Speaker 3>I die and I maintain my weight, and you know,

1:16:43.720 --> 1:16:46.360
<v Speaker 3>I feel amazing. I have wanted you now at this

1:16:46.400 --> 1:16:50.320
<v Speaker 3>point in my life then I had twenty years ago

1:16:50.360 --> 1:16:53.479
<v Speaker 3>for twenty years. So I'm just like, losing weight without

1:16:53.520 --> 1:16:57.920
<v Speaker 3>dieting is amazing. Now could you imagine like losing twenty

1:16:57.960 --> 1:17:01.800
<v Speaker 3>pounds in the month without having a diet, exercise and

1:17:01.840 --> 1:17:03.840
<v Speaker 3>you can have a little bit of a drink or

1:17:03.840 --> 1:17:07.400
<v Speaker 3>two here there listen Wheat Bully. You know that one

1:17:07.400 --> 1:17:09.600
<v Speaker 3>book changed my life. And then the other day I

1:17:09.600 --> 1:17:13.000
<v Speaker 3>don't know if you what the health was crazy? Another

1:17:13.040 --> 1:17:17.360
<v Speaker 3>another movie on documentary, It's crazy. The information is power.

1:17:17.760 --> 1:17:20.920
<v Speaker 2>There's a great book called How Not to Die.

1:17:21.439 --> 1:17:25.479
<v Speaker 3>You're read that book. Yeah, she's on it. Listen, health

1:17:25.560 --> 1:17:28.160
<v Speaker 3>is well and you want to listen? What good is

1:17:28.200 --> 1:17:31.720
<v Speaker 3>it having what we have? You know? I remember having

1:17:31.760 --> 1:17:35.200
<v Speaker 3>this conversation with Cally because his wife Nicole is gluten free,

1:17:35.560 --> 1:17:38.200
<v Speaker 3>she has Celiac and he's like, I should know that.

1:17:38.280 --> 1:17:41.240
<v Speaker 3>And Joe another one. I fought with Joe to listen

1:17:41.320 --> 1:17:43.880
<v Speaker 3>to the book. I gave him the audio books. He's like, nah,

1:17:43.960 --> 1:17:46.439
<v Speaker 3>my doctor says no, don't do this, don't and guess

1:17:46.479 --> 1:17:48.639
<v Speaker 3>what he did. He's like, dude, I lost more weight

1:17:48.760 --> 1:17:50.559
<v Speaker 3>in a month than I did in six months before.

1:17:50.920 --> 1:17:53.200
<v Speaker 3>At what is in glue? What's gluten? What exactly is

1:17:53.200 --> 1:17:55.960
<v Speaker 3>that Gluten is a protein found in wheat, writing Bali.

1:17:56.240 --> 1:17:58.720
<v Speaker 3>So it triggers your exhaustents in your mind to make

1:17:58.800 --> 1:18:01.080
<v Speaker 3>you want to eat more. It makes you feel better.

1:18:01.120 --> 1:18:04.200
<v Speaker 3>So you're eating breakfast, thinking about lunch, lund thinking about dinner,

1:18:04.520 --> 1:18:06.439
<v Speaker 3>and the minute you taste it, like I have gluten

1:18:06.439 --> 1:18:09.880
<v Speaker 3>free possibly gluten free bread. I fry my food in

1:18:09.880 --> 1:18:13.000
<v Speaker 3>the restaurant, believe it or not, with almondflour, rice flower.

1:18:13.040 --> 1:18:16.840
<v Speaker 3>I'm sorry, So we don't really do we don't. I

1:18:16.880 --> 1:18:19.040
<v Speaker 3>don't like processed food, so I'd rather not give that

1:18:19.080 --> 1:18:21.439
<v Speaker 3>to my clientele. And it tastes so much better when

1:18:21.439 --> 1:18:24.400
<v Speaker 3>you when you're really putting together good food, you know

1:18:24.439 --> 1:18:26.760
<v Speaker 3>what I'm saying. So that's really one thing that changed

1:18:26.800 --> 1:18:28.880
<v Speaker 3>my life that gives me the energy to do what

1:18:28.960 --> 1:18:31.839
<v Speaker 3>I do. Because serving if not understanding what you're serving,

1:18:32.400 --> 1:18:34.240
<v Speaker 3>it's easy for you to sell. But once you know

1:18:34.439 --> 1:18:37.800
<v Speaker 3>quality food, your clientele knows because you always focus on

1:18:38.160 --> 1:18:40.600
<v Speaker 3>the quality food. You go shopping for it, you serve it,

1:18:40.680 --> 1:18:41.400
<v Speaker 3>you know what it is.

1:18:41.840 --> 1:18:42.120
<v Speaker 8>J Lo.

1:18:43.360 --> 1:18:44.880
<v Speaker 3>I do a lot of caning for j Lo, and

1:18:44.920 --> 1:18:47.360
<v Speaker 3>I'm like, Jay, you know I'm gluten free. She goes,

1:18:48.160 --> 1:18:50.719
<v Speaker 3>I understand now, you can serve me. Well, the people

1:18:50.760 --> 1:18:53.439
<v Speaker 3>are coming like, oh, she wants to have dinner when today,

1:18:53.520 --> 1:18:56.840
<v Speaker 3>I'm like, okay, I'll bring the food. She knows that

1:18:56.880 --> 1:18:59.120
<v Speaker 3>it's gluten free. You know what I'm saying. Because you

1:18:59.120 --> 1:19:01.080
<v Speaker 3>don't want to another a little connection, you want to

1:19:01.080 --> 1:19:01.559
<v Speaker 3>work smarter.

1:19:02.280 --> 1:19:07.519
<v Speaker 5>We we actually sat down with one chefs. Yeah, yeah, he.

1:19:07.600 --> 1:19:09.240
<v Speaker 3>Was good, but I've been I've been cooking for a

1:19:09.439 --> 1:19:09.800
<v Speaker 3>long time.

1:19:10.240 --> 1:19:11.640
<v Speaker 5>Yeah, he's much younger than us.

1:19:12.240 --> 1:19:13.000
<v Speaker 3>That. It's a great chef.

1:19:13.200 --> 1:19:16.200
<v Speaker 2>It's a great chef, Jimmy. It's been a pleasure, bro,

1:19:16.680 --> 1:19:18.599
<v Speaker 2>it was mine. What would you like to tell the people?

1:19:19.040 --> 1:19:22.840
<v Speaker 2>How can they find information on your restaurant, social media,

1:19:22.880 --> 1:19:23.960
<v Speaker 2>website and all that stuff.

1:19:24.439 --> 1:19:26.280
<v Speaker 3>He's just way to find me is Jimmy's b X

1:19:26.360 --> 1:19:29.679
<v Speaker 3>Cafe on Instagram. You could dm me if you're looking

1:19:29.720 --> 1:19:33.360
<v Speaker 3>for any consulting, any ideas you want to run by

1:19:33.439 --> 1:19:36.880
<v Speaker 3>me and within thirty days we're going to announce a

1:19:36.880 --> 1:19:39.679
<v Speaker 3>new restaurant. And if you're in New York, you won't

1:19:39.720 --> 1:19:42.360
<v Speaker 3>be disappointed. It's going to be amazing looking forward to

1:19:42.600 --> 1:19:44.640
<v Speaker 3>you can catch looking forward to that to the e

1:19:44.800 --> 1:19:47.200
<v Speaker 3>y L night. Yes, that's the best. I can't wait.

1:19:47.200 --> 1:19:50.880
<v Speaker 3>I can't Troy housekeeping on.

1:19:51.040 --> 1:19:53.160
<v Speaker 6>Shout everybody on picture on dot com. You know that's

1:19:53.160 --> 1:19:55.880
<v Speaker 6>our proud to pay program. Obviously T five members, you

1:19:55.920 --> 1:19:57.960
<v Speaker 6>have access to e y L University, to the number

1:19:57.960 --> 1:20:00.880
<v Speaker 6>one place. Jimmy Son is a members, remember right, Yeah,

1:20:00.880 --> 1:20:03.360
<v Speaker 6>he's an official earn Jonathan.

1:20:03.400 --> 1:20:04.280
<v Speaker 3>Shout out to Jonathan.

1:20:04.360 --> 1:20:07.320
<v Speaker 6>Listen, shout out to Jonathan. Okay, because your dad's a legend.

1:20:07.320 --> 1:20:09.040
<v Speaker 6>And now you're still selling sneakers.

1:20:09.160 --> 1:20:13.160
<v Speaker 3>Oh yeah, he's in the restaurant.

1:20:13.160 --> 1:20:18.439
<v Speaker 6>Hey, Jonathan, this is Troy Asia. I'm a diehard sneaker guy.

1:20:18.640 --> 1:20:21.360
<v Speaker 6>Shout out to you. Uh and obviously everybody that's been

1:20:21.400 --> 1:20:24.080
<v Speaker 6>supporting uh Uya University, we thank you greatly.

1:20:24.120 --> 1:20:25.200
<v Speaker 5>All our earners.

1:20:25.760 --> 1:20:28.679
<v Speaker 6>Keeps telling the friend of telephone man, the group is spread,

1:20:28.680 --> 1:20:30.120
<v Speaker 6>and shout out to all of our people that are

1:20:30.160 --> 1:20:31.840
<v Speaker 6>inside there, all the triads that are.

1:20:31.760 --> 1:20:33.840
<v Speaker 5>In there, all the accountability groups.

1:20:33.840 --> 1:20:36.360
<v Speaker 6>Man, it has really grown to a place that we

1:20:36.439 --> 1:20:39.240
<v Speaker 6>are proud of and get to witness on a daily basis.

1:20:39.280 --> 1:20:40.560
<v Speaker 6>So shout out to all the earners in there, and

1:20:40.560 --> 1:20:41.880
<v Speaker 6>shout everybody supporting the merch.

1:20:42.400 --> 1:20:42.839
<v Speaker 3>Uh.

1:20:43.400 --> 1:20:45.639
<v Speaker 6>I can't say enough, man, y'all, y'all really have turned

1:20:45.960 --> 1:20:49.639
<v Speaker 6>Lesia into a worldwide name. So we are forever grateful

1:20:49.640 --> 1:20:50.240
<v Speaker 6>and thankful for that.

1:20:50.560 --> 1:20:53.519
<v Speaker 2>Yeah, and uh, you know, it's just this just happened.

1:20:53.520 --> 1:20:55.120
<v Speaker 2>We didn't plan for this to happen. But I was

1:20:55.160 --> 1:20:56.880
<v Speaker 2>talking to a friend of mine the all the day,

1:20:57.479 --> 1:21:00.839
<v Speaker 2>and you know, our Alesia is not only the biggest

1:21:00.960 --> 1:21:05.360
<v Speaker 2>platform in America business, but it's probably the biggest platform

1:21:05.400 --> 1:21:07.840
<v Speaker 2>in Latin America too. We've reached the number one charts

1:21:07.840 --> 1:21:12.799
<v Speaker 2>in Dominican Republic, We've charted in Puerto Rico, we've charted

1:21:12.880 --> 1:21:17.519
<v Speaker 2>in Colombia, I think fat Venezuela. So he was saying that,

1:21:17.560 --> 1:21:21.920
<v Speaker 2>you know, it's really not like a comparable resource for

1:21:22.000 --> 1:21:24.840
<v Speaker 2>the Latin community like how we have. And I was

1:21:24.840 --> 1:21:28.760
<v Speaker 2>telling him I wanted to do more content with Latin entrepreneurs,

1:21:28.880 --> 1:21:32.800
<v Speaker 2>Latin investors, and even eventually Latin content actually spoken in

1:21:32.840 --> 1:21:35.240
<v Speaker 2>Spanish exactly. And so he gave me a list of

1:21:35.280 --> 1:21:36.840
<v Speaker 2>a bunch of different people. We already had a lot

1:21:36.880 --> 1:21:42.240
<v Speaker 2>of people with Latin backgrounds, but so, yeah, we're looking

1:21:42.280 --> 1:21:44.960
<v Speaker 2>to do more with the Latin community because I feel like,

1:21:45.640 --> 1:21:47.280
<v Speaker 2>in my opinion, I was talking to him and he

1:21:47.360 --> 1:21:50.000
<v Speaker 2>was like, nah, you're right, bro, Like there's nothing like

1:21:50.200 --> 1:21:53.720
<v Speaker 2>ey l for you know, the community.

1:21:53.880 --> 1:21:54.960
<v Speaker 5>We got some stuff brewing too.

1:21:55.360 --> 1:21:57.920
<v Speaker 2>Oh he got a lot of stuffy always supposed to

1:21:57.920 --> 1:21:59.680
<v Speaker 2>have been come out with, but we just want to

1:21:59.680 --> 1:22:03.400
<v Speaker 2>make sure that's correct. But taking over the whole world, man.

1:22:03.520 --> 1:22:05.479
<v Speaker 2>So yeah, anytime we get to sit with, you know,

1:22:05.479 --> 1:22:08.800
<v Speaker 2>an entrepreneur, especially a legend, it's dope. But to have

1:22:08.840 --> 1:22:11.200
<v Speaker 2>you know, somebody that is not only a legend but

1:22:11.439 --> 1:22:14.240
<v Speaker 2>Hispanic icon, it's dope.

1:22:14.320 --> 1:22:14.800
<v Speaker 3>It's dope.

1:22:14.840 --> 1:22:18.240
<v Speaker 2>So, you know, looking to diversify the content, so it's important.

1:22:18.920 --> 1:22:19.920
<v Speaker 2>So yeah, appreciate you, brother.

1:22:20.160 --> 1:22:22.200
<v Speaker 3>Sure, I'm so happy to be here and I'm looking

1:22:22.240 --> 1:22:24.439
<v Speaker 3>forward to leave your.

1:22:24.400 --> 1:22:29.720
<v Speaker 2>Night you head, that's a fact, all right, God, thank

1:22:29.720 --> 1:22:31.200
<v Speaker 2>you for rocking with us. We'll see you next week.

1:22:31.280 --> 1:22:31.559
<v Speaker 3>Peace.

1:22:31.680 --> 1:22:38.160
<v Speaker 4>Please, my graduates from my school being forced bad and

1:22:38.280 --> 1:22:42.840
<v Speaker 4>drop drop, drop drop.

1:22:53.400 --> 1:22:57.280
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