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Speaker 2: All right, guys, welcome back e y L Legendary episode.

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Speaker 2: I'm pretty sure. So this is this is a while

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Speaker 2: in the making. So if you're from New York, you've

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Speaker 2: heard of the name Jimmy. It's ironic because it's like

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Speaker 2: Jimmy is one of these names, is one of the

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Speaker 2: probably most popular names in the world. So, I mean,

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Speaker 2: Jimmy is like anybody will be named Jimmy. Right, Well,

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Speaker 2: if you from New York, there's one, Jimmy, that's a fact.

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Speaker 2: Jimmy Jones, Jim Jones, Jim Jones is jim This is different, this.

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Speaker 5: Is this is legend.

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Speaker 2: So yeah, it's so many different rappers. Well, you know

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Speaker 2: a z So shouts to so Soid that comes to

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Speaker 2: the firm album follow Me, and Jimmy is up in

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Speaker 2: the Bronx. So it's just one of these things that

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Speaker 2: just became such a staple in New York, from Jimmy's

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Speaker 2: to Jimmy's seafood to donkle Kee to some free throw

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Speaker 2: to get sold row to. Akrie said that correctly, Yes,

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Speaker 2: a cree now in back in the Bronx and Jimmy

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Speaker 2: Rodriguez had has a legendary career as a restaurant tour.

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Speaker 2: A legendary restaurant tour, I believe how long over thirty

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Speaker 2: years something like that.

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Speaker 3: Twenty years, let's keep the number down. A would have

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Speaker 3: been more than forty though, you know what.

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Speaker 2: I'm saying, you know, yeah, for sure culture I car

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Speaker 2: in New York City. So I was in the spot

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Speaker 2: a few months ago, probably like four or five, maybe

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Speaker 2: six months ago, I don't know, a while back, and

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Speaker 2: I was with a good friend of mine shout out

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Speaker 2: to tell us, and we was in there and we

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Speaker 2: was waiting. They was they was full. So we're sitting

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Speaker 2: at the couch like just waiting for you know, somebody

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Speaker 2: to see us. So the waitress comes over like, you know,

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Speaker 2: you know, we got some shots for you, like free drinks.

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Speaker 2: I'm like, all right, cool. He's like it comes from Jimmy.

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Speaker 2: I didn't know that it was that Jimmy. So I looked,

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Speaker 2: I'm like thanks, because the last time I saw him

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Speaker 2: he waged a lot more weight, so he.

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Speaker 3: Lost a lot of weights.

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Speaker 2: Yeah, so I didn't recognize that was a heavyweight. He

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Speaker 2: gave me, you know, the mafia nod.

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Speaker 3: Like what's up. I'm like, what's up?

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Speaker 2: So long story short, it turns out that his son

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Speaker 2: is a huge support of our Alesia and his son

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Speaker 2: told him like, that's Unerleisia.

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Speaker 3: You can't have him waiting. I like that, So we

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Speaker 3: chopped it out.

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Speaker 2: He came over and we spoke for like two hours,

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Speaker 2: and you know, I was just letting him know who

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Speaker 2: we were. It was just you know, just trading stories

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Speaker 2: and it was just a really dope experience. And I

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Speaker 2: told him, you gotta come on the podcast. Man, he

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Speaker 2: asked me at the time. He's like, I heard you

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Speaker 2: got you know, a big podcast. And he's like I'm like, yeah,

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Speaker 2: it's number one. And he was like number one where

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Speaker 2: and I'm like in the world.

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Speaker 3: I come, I don't know, said you number one guy.

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Speaker 2: It's then a couple a couple of months later, we

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Speaker 2: hit number one in the world. So I spoke that

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Speaker 2: into existence. So and then a couple of weeks ago,

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Speaker 2: our friends was in there shout out to Mike, Damn

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Speaker 2: Rich the whole crew, and they was like, yo, you're

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Speaker 2: never gonna believe who we got to come on on

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Speaker 2: Alesia and they faced something. I'm like, I already spoke

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Speaker 2: to him. He said, you already committed. We was just

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Speaker 2: waiting for the Okay, So, long story short, we finally

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Speaker 2: got this done. So I'm looking forward to an exciting conversation. So,

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Speaker 2: first and foremost, thank you for joinings. Appreciate it.

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Speaker 3: I'm excited, you know, just to see be part of

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Speaker 3: your show and number one show, and I know your

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Speaker 3: audience wants to hear different topics and I think that

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Speaker 3: you know, what I've done over the last forty years

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Speaker 3: is interesting. You know, I've done it you know, at

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Speaker 3: different times. And I know there's a lot of people

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Speaker 3: out here that have a Jimmy story.

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Speaker 5: That's true.

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Speaker 6: I told you before we started that my first ever beverage,

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Speaker 6: alcoholic beverage was at Jimmy's. It was the first time

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Speaker 6: I ever tasted a Long Island iced tea. And for

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Speaker 6: the next ten years, that's the only thing I had.

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Speaker 3: It was only the real ID or fake ID.

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Speaker 2: I don't want to get it statue limitations.

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Speaker 5: I don't want to get anybody.

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Speaker 3: Still, we still got to respect.

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Speaker 5: That she was a little too. Yeah, it was a fig.

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Speaker 3: We tried out. We tried our best to make sure

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Speaker 3: that I did do right.

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Speaker 6: But I looked a lot older. I always had a bid.

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Speaker 6: I always looked a lot older than I was. So

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Speaker 6: credit to your bouncers at the time, they didn't make

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Speaker 6: a mistack.

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Speaker 3: Yeah, for sure.

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Speaker 2: So we got I want to about a variety of

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Speaker 2: different things, just you know, the state of restaurants and

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Speaker 2: on COVID, your experience, all of the different stuff. But

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Speaker 2: I want to go back to where it started. So

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Speaker 2: how did you start and kind of you selling? You

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Speaker 2: just told me you were selling fish in the streets originally,

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Speaker 2: Like how did you start in the restaurant business.

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Speaker 3: Well, I started working for my dad as a young kid,

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Speaker 3: about fifteen sixteen years old. We were selling fish in

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Speaker 3: the street on the Crossbronx and Webster, but before that

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Speaker 3: was west Chester and the Bronx River, and we got

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Speaker 3: kicked out because it was so popular, and they we

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Speaker 3: went to the Crossbronx and Webster under the bridge, and

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Speaker 3: then from there we rented the building across the street.

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Speaker 3: We started selling fish on the side of the building,

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Speaker 3: and then we took the building over and that was

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Speaker 3: my school. It was Jimmy's Seafood, and then from jimmy

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Speaker 3: Seafood we went to Madi'scholar Carribe Then eventually we looked

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Speaker 3: to expand and we took over the Jimmy's Bronx Cafe

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Speaker 3: and Fordam Road, the Major Deacon. That was a forty

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Speaker 3: eight thousand square foot building. We tried to borrow the

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Speaker 3: money from everybody and anybody in the world, and I

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Speaker 3: remember buying the building for two point four million dollars.

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Speaker 5: So I got it.

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Speaker 6: So this is that story is pretty crazy because I

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Speaker 6: read it was it was two point five million, and

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Speaker 6: then mother nature took its course. Yes, and just kind

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Speaker 6: of like messed the building up a little bit to

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Speaker 6: your favorites, and the price got dropped.

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Speaker 3: It was three point two and then we got it

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Speaker 3: for two point four. And I remember trying to raise

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Speaker 3: the money and I'm like, we're doing so well at Jimmy's,

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Speaker 3: at Madi's collar Cardiebe it wouldn't be a problem to like,

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Speaker 3: you know, borrow the money from the bank. But you know,

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Speaker 3: every bank that I went to was a roadblock, and

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Speaker 3: it was like redline, you don't lend money to certain

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Speaker 3: people in certain neighborhoods because they cannot be successful. And

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Speaker 3: at the end of the day, I winded up putting

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Speaker 3: the deal together with Leon Katz, and he lent me

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Speaker 3: the money at twenty four percent. I almost had it

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Speaker 3: at thirty two percent from a group in Connecticut, but

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Speaker 3: he gave it to me for a million one. I

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Speaker 3: got three hundred from the seller and then a million

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Speaker 3: dollars they held back in paper, so I was paying

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Speaker 3: twenty four percent. And the fun part about it is

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Speaker 3: I remember leading to the fun part, you know in

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Speaker 3: life afternoon, like they're just challenges. It's not how many

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Speaker 3: times you fall us how fast you get up so

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Speaker 3: for me, it was like, I'm going to buy this building.

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Speaker 3: I don't know how, but I'm going to buy the building.

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Speaker 3: So I remember going into contracting to the property and

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Speaker 3: I gave them three hundred thousand, and the three hundred

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Speaker 3: thousand was from Reuben Sierra.

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Speaker 5: Ah, so the Salica king, yes, baseball players as.

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Speaker 3: A king, and so he gave me the money as

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Speaker 3: a deposit. He was supposed to be partners with our family,

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Speaker 3: and he backed out. But before he backed out, I

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Speaker 3: borrowed the money from Leon Kats. And the fun story

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Speaker 3: it was that Leon Katz came to he sent his

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Speaker 3: nephew Lenny, and Lenny pulled up and he looked at

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Speaker 3: the property and he's like, what are you doing. I'm like,

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Speaker 3: I'm building my restaurant. He said, but you don't own it.

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Speaker 3: How do you put so many people to work? I said, because,

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Speaker 3: like you said, you talk it into existence, you make

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Speaker 3: it happen. So I said, I'm going to own this property.

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Speaker 3: And the only way you're going to believe in me

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Speaker 3: and this property is by me turning around and putting

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Speaker 3: everything on the table. Win all, lose all. And I

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Speaker 3: did that. So he went back. He told his uncle

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Speaker 3: what was going on. He took pictures, looked at some paperwork,

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Speaker 3: and he said, I want to go to your house.

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Speaker 3: I want to see where you live. He came to

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Speaker 3: my house Michell La Parkway. I want to see your family.

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Speaker 3: Back he told his uncle. He likes to deal. He said,

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Speaker 3: the guy will do the twenty four percent, which twenty

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Speaker 3: four percent is the most interest they could charge. It's

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Speaker 3: like a loan shark. But that's professional loan shok like

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Speaker 3: the credit card companies right now. If they could charge

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Speaker 3: you fifty percent, they will, So twenty four percent was fine.

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Speaker 3: So he called up. At the time was Freddy Ferrare.

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Speaker 3: He was borough president, and Freddy said he asked Freddy,

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Speaker 3: what do you know about him? And he's like, that's

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Speaker 3: the that's the Latin restaurant guy. He that's what he does.

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Speaker 3: He works every day, he has a family. He just

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Speaker 3: that's all he does. He says none but good things

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Speaker 3: about him. So he goes back. He says, we'll lend

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Speaker 3: you the million dollars million one, but you got to

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Speaker 3: come up with forty four thousand dollars. So I asked

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Speaker 3: my dad for the forty four thousand. He gave it

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Speaker 3: to me. So basically, we bought this property with forty

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Speaker 3: four thousand out of our pocket, besides the money that

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Speaker 3: we used to start the construction. So I went to

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Speaker 3: all my vendors. I says, hey, guys, I need some money,

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Speaker 3: Like I buy one hundred thousand from you can instead

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Speaker 3: of thirty days? Can I go to ninety? And I

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Speaker 3: said nope, nope, nope, nope. So I doubled my order

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Speaker 3: trip and my orders, and all of a sudden, like

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Speaker 3: I can't pay you right now, We're gonna have to

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Speaker 3: work out some payments. So I really basically leverage every

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Speaker 3: credit card I borrowed from everybody to make this happen.

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Speaker 3: I remember, like a lot of my friends that I

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Speaker 3: would go to him, like, dude, could you lend me?

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Speaker 3: Can you give me a check for like twenty thousand?

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Speaker 3: Let it bounce. I just needed I don't really want

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Speaker 3: the money, let it help. You Gotta do whatever you

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Speaker 3: gotta do to make it legally, just to get over

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Speaker 3: that pace. So they're the fun part about it. So

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Speaker 3: I remember going out to Arizona. That was the first

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Speaker 3: time the World Trade Center got like attacked, and I'm

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Speaker 3: sitting with Rick Ruben Sierra and Ricky Henderson and that's

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Speaker 3: the time. But I picked up the check so I

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Speaker 3: can get into this deal. So I took fifty thousand.

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Speaker 3: I put it towards the air condition. I put fifty

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Speaker 3: thousand or one hundred thousand towards construction. And then Ruben

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Speaker 3: had a brother in in Puerto Rico and he called

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Speaker 3: him and said, I want you to check this property.

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Speaker 3: So he says to him, pull out the deal. I'm like,

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Speaker 3: women caused me. He said, like, listen, I got to

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Speaker 3: pull it out the deal. I'm like why, I said,

246
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Speaker 3: because my brother called. He didn't tell me the story.

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Speaker 3: So this cab driver was a good friend of my

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Speaker 3: mother in law, thought or whatever. He said, his brother

249
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Speaker 3: killed the deal on you. I'm like, what happened? He's

250
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Speaker 3: like he I found out later that he checked the

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Speaker 3: assessment of the property, not the appraisal. The assess for

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Speaker 3: tax purposes different from what it praised property, and it

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Speaker 3: was it was assessed for a million dollars or a

254
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Speaker 3: million five. So he pulled out of the deal. I said, well,

255
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Speaker 3: but I don't have the money. I'll pay you when

256
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Speaker 3: eventually I get into this deal. And you know, I remember,

257
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Speaker 3: like going to one hundred black men and asking them

258
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Speaker 3: for help, and that said, we can help you, but

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Speaker 3: we can't help the whole village. We will help you

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Speaker 3: because we know who you are, and that's how we'll

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Speaker 3: do it. And I remember, like little things that you

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Speaker 3: learned from your elders, the ogs, the master g's that

263
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Speaker 3: come to you, and you always look up to these guys.

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Speaker 3: And that was the beginning of Jimmy. So that became

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Speaker 3: an amazing property, busiest thing in the world. And then

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Speaker 3: at the Jimmy's Downtown, Jimmy's Uptown, Jimmy City Island, which

267
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Speaker 3: where they were all amazing places to go. I remember

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Speaker 3: running up and down around the city. But you know,

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Speaker 3: one of my craziest stories was stay away from Jimmy's

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Speaker 3: Cafe where the Yankees. Major League Baseball was so upset

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Speaker 3: that every major celebrity, basketball, football, hockey, every major celebrity

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Speaker 3: in the world went to Jimmy's. But why because I

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Speaker 3: became the caterer for the Yankees. So could you imagine

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Speaker 3: feeding every major celebrity star in the yank that came

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Speaker 3: to New York, not only the Yankees but visiting team.

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Speaker 3: So I was voted the best food in America for clubhouse.

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Speaker 3: So what do you think they wanted to go afterwards

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Speaker 3: with their family mind So instead of them making sure

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Speaker 3: that we wouldn't have problems with none of these celebrity

280
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Speaker 3: figures anything, they told him not to come to my place.

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Speaker 3: And that hit the front page and that went from

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Speaker 3: three hundred thousand dollars a week to less than one

283
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Speaker 3: hundred thousands.

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Speaker 2: So who started this campaign? So let's go into this

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Speaker 2: a little bit. So you were in the Yankees clubhouse

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Speaker 2: as a vendor food vendor.

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Speaker 6: Yeah, because I read that your uncle was the plug, right.

288
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Speaker 6: Your uncle was the guy that knew the Yankees players.

289
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Speaker 3: He played. He played Yankees for one two years, he remember.

290
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Speaker 3: I remember him telling them the story with Mickey Mantle

291
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Speaker 3: let him get his his locker right next to him

292
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Speaker 3: because they really wanted him out the locker room because

293
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Speaker 3: he was the only Spanish guy there. So racism within

294
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Speaker 3: Major League base couch has always been there for me.

295
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Speaker 3: I'm like the Yankees, great dynasty, amazing team, but I

296
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Speaker 3: believe in my heart that one of the most racist

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Speaker 3: teams in America. And I mean, you look at the

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Speaker 3: deal that the Yankees got in the Bronx. They ain't

299
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Speaker 3: giving back. They just keep taking and taking and taken.

300
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Speaker 3: I mean, it's a sad situation that you get these

301
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Speaker 3: major companies come into our community, rape it and put

302
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Speaker 3: nothing back, you know what I'm saying. But that's a

303
00:15:09,560 --> 00:15:11,960
Speaker 3: separate story. So the way I got into the Yankee

304
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Speaker 3: Stadium was at the time was an Italian restaurant, and

305
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Speaker 3: all the food that ever went into the Yankees was Italian.

306
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Speaker 3: Imagine Sylvia's or Jimmy's Bean and Yankees damn never gonna happen.

307
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Speaker 3: So one of the ways that happened was Bernnie Williams

308
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Speaker 3: is a rookie. So I'm like, hey, I sent them

309
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Speaker 3: a stuff lops to the next day, I send them

310
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Speaker 3: baa and a whole bunch of food, and de w

311
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Speaker 3: G's like, we don't want this food. We want this food.

312
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Speaker 3: And all of a sudden, I get a phone call

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Speaker 3: from Luke Cucuza and Robbie like, yo, we want a

314
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Speaker 3: meeting with you. Like what's up. It's like, oh, guys

315
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Speaker 3: want your food. And that was the beginning where you know,

316
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Speaker 3: we just became legendary. I did the nigs, I did

317
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Speaker 3: the meds, you know, and you just have to let

318
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Speaker 3: people know that you know, what you do is it's great,

319
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Speaker 3: it's quality, and you got to open doors for others.

320
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Speaker 3: And that was how I got my foot in the

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Speaker 3: door with there.

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Speaker 5: Bernie Williams Puerto Rican, Bernie Williams Marianna.

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Speaker 3: I remember the World Series they win where they going

324
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Speaker 3: to Jimmy's with their family and that drove people crazy

325
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Speaker 3: because that's what they wanted to be within their own people.

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Speaker 6: From the outside, it was like we saw those people

327
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Speaker 6: going there, and so as the public, it was like,

328
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Speaker 6: there might be a chance if we go there tonight

329
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Speaker 6: that we might see there.

330
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Speaker 5: You never know who's you never know who's going to

331
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Speaker 5: be in there.

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Speaker 6: Plus the jerseys are everywhere. It was like the first

333
00:16:29,600 --> 00:16:31,560
Speaker 6: place where you had the players would come, they give

334
00:16:31,600 --> 00:16:33,560
Speaker 6: you the jerseys on the wall. It's like, there might

335
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Speaker 6: be a chance tonight.

336
00:16:35,320 --> 00:16:43,080
Speaker 3: Peyton Martinez, Vegas, Tito plant their cruise, Mark Anthony J. Low.

337
00:16:44,280 --> 00:16:46,400
Speaker 6: I mean, if you name it, you didn't you miss

338
00:16:46,440 --> 00:16:47,840
Speaker 6: you missed one guy, the King of the Bronx.

339
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Speaker 3: Oh Joe, that was.

340
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Speaker 5: We can't, we can't.

341
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Speaker 3: We had stories there but.

342
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Speaker 6: Joseph Carter Gin Yeah, we even have to Castro I'm

343
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Speaker 6: glad you mentioned that because I read that in nineteen

344
00:17:02,040 --> 00:17:04,520
Speaker 6: ninety five, and that was at the time.

345
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Speaker 5: Mayor Giuliani is the mayor of New York. Yes, didn't

346
00:17:07,920 --> 00:17:09,920
Speaker 5: want him eating anywhere in the city anyone.

347
00:17:09,720 --> 00:17:12,280
Speaker 3: Wanted to leave his room. I mean at the point

348
00:17:12,320 --> 00:17:14,639
Speaker 3: where he locked him out of everywhere. So it was

349
00:17:14,760 --> 00:17:20,959
Speaker 3: him and another European coffee or nine or something other

350
00:17:21,080 --> 00:17:24,359
Speaker 3: coffee was he was restricted from everything. So I'm like,

351
00:17:25,160 --> 00:17:29,720
Speaker 3: Serrano asked me if we can invite Fidel Castro to

352
00:17:29,760 --> 00:17:32,040
Speaker 3: the Bronx, and when I hosted, I'm like sure. I'm like,

353
00:17:32,480 --> 00:17:38,879
Speaker 3: I'm already known for the place where unsavory characters like

354
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Speaker 3: Enemy number one of the United States a Phidel Castro, Like,

355
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Speaker 3: how better can I get? Like, I'm going to really

356
00:17:45,000 --> 00:17:48,440
Speaker 3: And I remember like deciding the media people like New

357
00:17:48,520 --> 00:17:50,879
Speaker 3: York Times scene, I had more cameras and everything. I

358
00:17:50,920 --> 00:17:54,520
Speaker 3: was like the most amazing, you know, starty, and then

359
00:17:54,560 --> 00:17:57,320
Speaker 3: the death threats came in and to you, yeah, of

360
00:17:57,400 --> 00:18:00,840
Speaker 3: course humans like yo, get me me like yo, but

361
00:18:00,920 --> 00:18:03,760
Speaker 3: I'm not I'm not in politics. I'm just a restaurant guy.

362
00:18:04,400 --> 00:18:06,520
Speaker 3: So you have the guys that are for Cuba on

363
00:18:06,560 --> 00:18:08,600
Speaker 3: this side and you have the ones against Cuba or

364
00:18:08,600 --> 00:18:11,520
Speaker 3: Fidel on this side. And the next day after this

365
00:18:11,600 --> 00:18:15,280
Speaker 3: whole historic meeting, where Fidel came to the Bronx, you know,

366
00:18:15,320 --> 00:18:17,399
Speaker 3: he went to three places. He went to Abysiny and

367
00:18:17,440 --> 00:18:19,879
Speaker 3: Baptist Church, he met with the Times, and he went

368
00:18:19,920 --> 00:18:22,760
Speaker 3: to Jimmi's. So those are these places. So no matter what,

369
00:18:22,880 --> 00:18:25,560
Speaker 3: you can't ever take away that we had the number

370
00:18:25,680 --> 00:18:28,240
Speaker 3: one enemy of the United States at that time, which

371
00:18:28,320 --> 00:18:36,160
Speaker 3: was Fidel there and for the row. Yeah, I'll tell

372
00:18:36,160 --> 00:18:39,200
Speaker 3: you want to go even crazier. A couple of years later,

373
00:18:39,240 --> 00:18:45,520
Speaker 3: I went to Cuba for any Moore Theell concert, and

374
00:18:45,560 --> 00:18:47,679
Speaker 3: I was in I was sitting in the in the

375
00:18:47,960 --> 00:18:53,200
Speaker 3: in the in the audience, and Toronto said, if Fidel

376
00:18:54,480 --> 00:18:56,520
Speaker 3: is going to if you're going to meet Fidel again

377
00:18:57,200 --> 00:19:00,440
Speaker 3: in Cuba, it's going to be a night. He doesn't

378
00:19:00,440 --> 00:19:02,359
Speaker 3: meet people in the daytime. So I'm not thinking. I

379
00:19:02,400 --> 00:19:03,840
Speaker 3: just put that in the back of my head. So

380
00:19:03,920 --> 00:19:05,639
Speaker 3: it was like ten to eleven o'clock at night, somebody

381
00:19:05,680 --> 00:19:08,119
Speaker 3: taps me on my shoulders. Is Commandante would like this here?

382
00:19:08,640 --> 00:19:10,000
Speaker 3: What that what that means?

383
00:19:10,440 --> 00:19:13,119
Speaker 5: Like you know, the like he wanted that is the

384
00:19:13,160 --> 00:19:14,040
Speaker 5: commander of the command.

385
00:19:14,920 --> 00:19:17,360
Speaker 3: That's so I get out from the hotel, I get

386
00:19:17,400 --> 00:19:20,239
Speaker 3: up from the concert. They take me across. I got

387
00:19:20,240 --> 00:19:22,159
Speaker 3: a prison for him. I know it's his birthday. So

388
00:19:22,200 --> 00:19:25,000
Speaker 3: I bought him this, this piece with all these famous

389
00:19:25,040 --> 00:19:28,640
Speaker 3: baseball pictures and balls Nolan Ryan, and so I give

390
00:19:28,640 --> 00:19:31,320
Speaker 3: it to him and I go to the White House

391
00:19:31,320 --> 00:19:34,240
Speaker 3: in Cuba and we sit down. We have a couple

392
00:19:34,280 --> 00:19:36,960
Speaker 3: of drinks and he's like, you know you hungry. I'm like, hey,

393
00:19:37,119 --> 00:19:40,639
Speaker 3: if you cook weeding, they called chew me I remember that.

394
00:19:40,640 --> 00:19:42,359
Speaker 3: I don't know why I still remember this name, like

395
00:19:42,560 --> 00:19:44,560
Speaker 3: so many years later tom Me so chummy comes over.

396
00:19:45,320 --> 00:19:47,119
Speaker 3: We set it up and we're sitting down with I

397
00:19:47,160 --> 00:19:49,320
Speaker 3: remember drinking cocmeo for the first time of life and

398
00:19:49,920 --> 00:19:52,480
Speaker 3: salad and this that. So we wrap up the meeting

399
00:19:52,560 --> 00:19:54,639
Speaker 3: and you know, I'm a collective of jerseys, like you

400
00:19:54,680 --> 00:19:57,720
Speaker 3: could tell like that's where it collect So I said,

401
00:19:57,720 --> 00:20:00,640
Speaker 3: come man, Dante, if you don't mind, would you give

402
00:20:00,720 --> 00:20:03,440
Speaker 3: me would you allow me to have one of your shirts,

403
00:20:03,920 --> 00:20:06,320
Speaker 3: like just for what I could imagine, like his shirt,

404
00:20:06,920 --> 00:20:10,680
Speaker 3: like the army shirt, like the general. So he whispers

405
00:20:10,760 --> 00:20:13,080
Speaker 3: to somebody and he comes back in two minutes he

406
00:20:13,080 --> 00:20:16,240
Speaker 3: gives me the jersey, the jacket and the past, the fatigues,

407
00:20:16,320 --> 00:20:21,320
Speaker 3: the whole shit. Bam. I'm like crazy, crazy crazy. So

408
00:20:21,359 --> 00:20:24,480
Speaker 3: that was my little Fordell story. I had David Bowie

409
00:20:24,480 --> 00:20:25,280
Speaker 3: concert there.

410
00:20:25,520 --> 00:20:29,560
Speaker 2: I mean, wow, So why did why did the Yankees

411
00:20:30,160 --> 00:20:33,600
Speaker 2: tell people not to patronize your restaurant?

412
00:20:33,640 --> 00:20:35,720
Speaker 3: Wasn't the Yankees? It was major League Baseball? Why did

413
00:20:35,720 --> 00:20:40,840
Speaker 3: major League Baseball tell peoples we had They felt that

414
00:20:41,400 --> 00:20:45,040
Speaker 3: unsavory characters visited my place and they didn't want something

415
00:20:45,440 --> 00:20:47,960
Speaker 3: some street street activity. In other words, if you have

416
00:20:48,000 --> 00:20:50,440
Speaker 3: two beepers, you're a drug dealer. You have two buds,

417
00:20:50,440 --> 00:20:52,679
Speaker 3: you're a drug dealer. You can't have one for business.

418
00:20:53,040 --> 00:20:55,280
Speaker 3: So I remember one time Waltarie said he was ahead

419
00:20:55,280 --> 00:20:58,480
Speaker 3: of Hispanic Police Association and he had two beepers. I guess,

420
00:20:58,520 --> 00:21:00,639
Speaker 3: I guess you're a drug dealer because you got you

421
00:21:00,680 --> 00:21:02,480
Speaker 3: look like one. So at the end of the day,

422
00:21:02,480 --> 00:21:06,240
Speaker 3: it's like, you know, you don't stop them or unsavory

423
00:21:06,320 --> 00:21:08,680
Speaker 3: characters going to the Yankees, You don't stop them going

424
00:21:08,720 --> 00:21:10,480
Speaker 3: to see the next You don't stop from going anywhere

425
00:21:10,480 --> 00:21:12,159
Speaker 3: New York City. But now you want to stop them

426
00:21:12,160 --> 00:21:14,480
Speaker 3: from going to Jimmy's because it's out of control. I

427
00:21:14,520 --> 00:21:17,560
Speaker 3: don't understand. It cost me a lot. And I remember

428
00:21:17,600 --> 00:21:22,679
Speaker 3: sitting down with Van Woods from Sylvia's and it was funny.

429
00:21:22,800 --> 00:21:26,520
Speaker 3: You know, for the one time in my life, I

430
00:21:26,600 --> 00:21:32,480
Speaker 3: felt bad being Hispanic because as influential, I felt that

431
00:21:32,640 --> 00:21:36,440
Speaker 3: our business was in the Hispanic community. Now one Hispanic

432
00:21:36,520 --> 00:21:40,480
Speaker 3: leader came to support us, not one spoke out, but

433
00:21:40,600 --> 00:21:44,080
Speaker 3: yet there were Sylvia's. I said, listen, we're here. Whatever

434
00:21:44,119 --> 00:21:46,240
Speaker 3: you want. And if I would have known now what

435
00:21:46,920 --> 00:21:48,840
Speaker 3: I know now, if I would have known it, then

436
00:21:48,920 --> 00:21:51,480
Speaker 3: I would assume major League Baseball and the rest would

437
00:21:51,520 --> 00:21:55,359
Speaker 3: be history, because you know this discrimination that they have

438
00:21:55,520 --> 00:21:56,520
Speaker 3: against us, Like.

439
00:21:57,720 --> 00:22:00,600
Speaker 6: That's crazy because if you think of the sport dominated

440
00:22:00,640 --> 00:22:02,919
Speaker 6: by Latin American and Hispanic players.

441
00:22:03,200 --> 00:22:05,680
Speaker 5: Yeah, so where would they I mean, what they eat.

442
00:22:05,600 --> 00:22:07,880
Speaker 3: Where they take their family? Where would they feel comfortable

443
00:22:07,880 --> 00:22:10,280
Speaker 3: in the radicon? Yeah, because we're gonna go downstairs and

444
00:22:10,320 --> 00:22:13,199
Speaker 3: have some sandwiches or just like in other words, not

445
00:22:13,280 --> 00:22:16,240
Speaker 3: but nothing. Our food is made from scratches fresh. You know,

446
00:22:16,440 --> 00:22:19,560
Speaker 3: the service, the hospitality, the music, the environment, the energy.

447
00:22:19,600 --> 00:22:20,800
Speaker 3: So you have all the money in the world, where

448
00:22:20,800 --> 00:22:23,400
Speaker 3: you want to go where you don't feel comfortable? Where

449
00:22:23,440 --> 00:22:25,920
Speaker 3: you do feel comfortable. Where would you want to visit?

450
00:22:26,400 --> 00:22:28,879
Speaker 3: You know, but you feel like all the prejudice, Like

451
00:22:29,520 --> 00:22:32,560
Speaker 3: you see all the checkpoints. Checkpoints are not below ninety

452
00:22:32,600 --> 00:22:35,560
Speaker 3: six Street, they're above ninety six Street. So you look

453
00:22:35,600 --> 00:22:38,160
Speaker 3: at the discrimination on like you know, you cross the bridge,

454
00:22:38,160 --> 00:22:39,399
Speaker 3: they wait for you over there, they waiting for you

455
00:22:39,400 --> 00:22:40,760
Speaker 3: over they get on the high we get out of here,

456
00:22:41,040 --> 00:22:43,040
Speaker 3: like in other words, it happens still to this day.

457
00:22:43,280 --> 00:22:46,000
Speaker 3: In other words, you know, it's it's a crime, it's

458
00:22:46,000 --> 00:22:47,160
Speaker 3: a shame. What happens.

459
00:22:47,480 --> 00:22:52,000
Speaker 2: Do you feel that taking to detour the restaurant industry,

460
00:22:52,200 --> 00:22:53,880
Speaker 2: just the night life in New York City. I feel

461
00:22:53,920 --> 00:22:58,280
Speaker 2: like even before Corona it is dead. And I feel like,

462
00:22:58,400 --> 00:23:03,000
Speaker 2: you know, all of the clubs closed, La Ladina closed,

463
00:23:04,280 --> 00:23:06,399
Speaker 2: the gentlemen's clubs, clothing with all of that, and I

464
00:23:06,440 --> 00:23:09,720
Speaker 2: just feel like New York has become so buttoned up.

465
00:23:10,320 --> 00:23:12,080
Speaker 2: And you go to other places like Atlanta. This is

466
00:23:12,119 --> 00:23:15,639
Speaker 2: why Atlanta is thriving, Miami is thriving. It's like they letting,

467
00:23:16,280 --> 00:23:18,960
Speaker 2: you know, they're letting things happen, where New York has

468
00:23:19,000 --> 00:23:22,639
Speaker 2: just become so buttoned up that nothing is like nothing's

469
00:23:22,680 --> 00:23:24,800
Speaker 2: going on anymore it's lost its culture.

470
00:23:25,600 --> 00:23:28,440
Speaker 3: And we don't have no voice. Like in other words,

471
00:23:28,520 --> 00:23:31,439
Speaker 3: right now we have a problem. We have no voice.

472
00:23:31,520 --> 00:23:33,760
Speaker 3: If something happens in one of our establishments, we have

473
00:23:33,840 --> 00:23:36,159
Speaker 3: no one to support and stand up for us, like

474
00:23:36,240 --> 00:23:41,639
Speaker 3: if like you know, if there's something happened today in

475
00:23:41,680 --> 00:23:46,840
Speaker 3: the Hispanic community, the best we got, in my opinion

476
00:23:47,200 --> 00:23:50,760
Speaker 3: is Fernanda my tale. The best we got is Fernando

477
00:23:50,800 --> 00:23:54,320
Speaker 3: Mattel and AOC. So what happened to the rest of

478
00:23:54,320 --> 00:23:57,879
Speaker 3: our leaders? What happens to our businesses? Like in other words,

479
00:23:58,480 --> 00:24:00,600
Speaker 3: you know, if something happens in it's on the community.

480
00:24:00,600 --> 00:24:03,240
Speaker 3: We have no leadership. But you know something Black community,

481
00:24:03,240 --> 00:24:05,680
Speaker 3: our shoppers right there, So he gonna put the break

482
00:24:05,720 --> 00:24:08,560
Speaker 3: right on of say slow down, you're doing this, you understand.

483
00:24:08,600 --> 00:24:10,520
Speaker 3: So we're going to change the mentality. What's going on

484
00:24:10,560 --> 00:24:14,440
Speaker 3: in our businesses are suffering right now. The culture from

485
00:24:14,480 --> 00:24:17,719
Speaker 3: the top down is like the abuse of power, like

486
00:24:17,840 --> 00:24:20,040
Speaker 3: you shut down the City of New York's like the

487
00:24:20,040 --> 00:24:25,720
Speaker 3: restaurant industry, the hospitality, bus boys, waiters, cooks, I mean,

488
00:24:25,760 --> 00:24:29,000
Speaker 3: you name everybody in our industry suffered this whole year.

489
00:24:29,040 --> 00:24:31,240
Speaker 3: Why but you can go to the anchors in party

490
00:24:31,240 --> 00:24:33,720
Speaker 3: you can go to my running and party. But right now,

491
00:24:33,760 --> 00:24:35,840
Speaker 3: why are you holding us down? Why you're holding us

492
00:24:35,880 --> 00:24:38,199
Speaker 3: back because it ain't based on the science. So the

493
00:24:38,240 --> 00:24:42,199
Speaker 3: governor has a problem with the mayor. So why are

494
00:24:42,240 --> 00:24:44,720
Speaker 3: we being kicked around? Why are we being abused because

495
00:24:44,720 --> 00:24:47,719
Speaker 3: of it? Like right now Friday, New York City's going

496
00:24:47,760 --> 00:24:49,919
Speaker 3: to fifty and the state is going to send.

497
00:24:50,720 --> 00:24:55,080
Speaker 2: Why capacity based on what science? It's just just random.

498
00:24:55,880 --> 00:24:57,720
Speaker 2: You know, this whole thing has been extremely random. The

499
00:24:57,760 --> 00:25:01,240
Speaker 2: governor of Texas just decides Corona's over no mass required.

500
00:25:01,400 --> 00:25:05,080
Speaker 3: Dumb. Atlanta never had three weeks. Three weeks.

501
00:25:05,359 --> 00:25:09,960
Speaker 2: They've been done with it for monthseventy It's like they

502
00:25:10,080 --> 00:25:12,960
Speaker 2: just thrown out a number. Sounds good to me, seventy five.

503
00:25:13,040 --> 00:25:14,440
Speaker 2: Let's go for it. Let's see what happens.

504
00:25:14,560 --> 00:25:15,720
Speaker 3: You know, at the end of the day is it's

505
00:25:15,800 --> 00:25:19,320
Speaker 3: challenging and those that stay with it are gonna win.

506
00:25:19,640 --> 00:25:21,719
Speaker 3: Like in other words, I just my advice to everybody

507
00:25:21,800 --> 00:25:24,160
Speaker 3: out there is like, Yo, hang in there, Yo, it's

508
00:25:24,200 --> 00:25:27,280
Speaker 3: gonna get better, it's gonna get great. This was just

509
00:25:27,280 --> 00:25:30,159
Speaker 3: of course we took in life that's gonna strengthen us.

510
00:25:30,240 --> 00:25:33,000
Speaker 3: I mean, whether you bowed out and failed get back

511
00:25:33,000 --> 00:25:35,119
Speaker 3: in it, because this is gonna turn around. This is

512
00:25:35,119 --> 00:25:37,959
Speaker 3: gonna be amazing. There's gonna be a lot of great opportunities.

513
00:25:38,680 --> 00:25:41,920
Speaker 3: You're gonna learn from the mistakes that you took for granted.

514
00:25:42,520 --> 00:25:44,800
Speaker 3: Now to take advantage of them, you're gonna make. You're

515
00:25:44,800 --> 00:25:46,600
Speaker 3: gonna do great coming out of this. I mean, I'm

516
00:25:46,640 --> 00:25:48,080
Speaker 3: looking forward to going around the world.

517
00:25:47,840 --> 00:25:50,280
Speaker 5: With this, yeah said. I mean that there's two things there.

518
00:25:50,640 --> 00:25:52,320
Speaker 6: Number One, you've been in the game so long that

519
00:25:52,359 --> 00:25:55,520
Speaker 6: you've probably seen almost everything, and now, including this, I

520
00:25:55,560 --> 00:25:58,760
Speaker 6: can't imagine anything else that you haven't seen. But going back,

521
00:25:58,800 --> 00:26:02,320
Speaker 6: you said that you were working with Sylvia's and that's

522
00:26:02,320 --> 00:26:06,199
Speaker 6: interesting too, because you're both in the restaurant field, but

523
00:26:06,320 --> 00:26:08,080
Speaker 6: you're not looking at each other as competitors.

524
00:26:08,280 --> 00:26:10,040
Speaker 5: You're looking at You're looking at his family.

525
00:26:10,160 --> 00:26:11,560
Speaker 3: I go there and I tell them, listen, you got

526
00:26:11,600 --> 00:26:13,199
Speaker 3: to change your computer system. I'm going to get you

527
00:26:13,200 --> 00:26:14,840
Speaker 3: some equipment you need to do this, and Van and

528
00:26:14,920 --> 00:26:17,600
Speaker 3: family and so we just that's what we do to

529
00:26:17,600 --> 00:26:18,600
Speaker 3: the height and do the same thing.

530
00:26:18,720 --> 00:26:20,240
Speaker 5: Is that common in this game?

531
00:26:20,280 --> 00:26:22,480
Speaker 6: Because I feel like, you know, when you have restaurants,

532
00:26:22,480 --> 00:26:25,680
Speaker 6: it's like this is my competition. If there's a dynamic

533
00:26:25,760 --> 00:26:28,320
Speaker 6: of people or a culture of people that are going

534
00:26:28,359 --> 00:26:30,120
Speaker 6: to these restaurants. It's looking at like, well, you're taking

535
00:26:30,119 --> 00:26:33,200
Speaker 6: away from my customers, But what changing your relationship to say,

536
00:26:33,240 --> 00:26:35,560
Speaker 6: you know what, we're family, We're going to do this together.

537
00:26:35,680 --> 00:26:36,320
Speaker 5: Let's all rise.

538
00:26:36,680 --> 00:26:39,600
Speaker 3: Oh you look at opportunities, like the opportunities that are

539
00:26:39,640 --> 00:26:42,600
Speaker 3: out there for everyone. Like in other words, the podcast industry,

540
00:26:42,680 --> 00:26:46,040
Speaker 3: there's there's so much you can do. Let's teach someone,

541
00:26:46,400 --> 00:26:49,720
Speaker 3: teach one, let them grow, show them the tricks. It's

542
00:26:49,760 --> 00:26:51,440
Speaker 3: like going to school. What we're doing right now is

543
00:26:51,480 --> 00:26:54,640
Speaker 3: I'm going to school. I'm the teacher. I teach the students.

544
00:26:55,000 --> 00:26:57,320
Speaker 3: So if I learned something quick, I give it to them.

545
00:26:57,600 --> 00:26:59,760
Speaker 3: Now they give it to their kids, and they helped

546
00:27:00,080 --> 00:27:04,040
Speaker 3: street change and evolve. You know, we're responsible. Like one

547
00:27:04,080 --> 00:27:05,600
Speaker 3: of the biggest problems we have right now in this

548
00:27:05,680 --> 00:27:10,800
Speaker 3: day and age with this young men and women. I

549
00:27:10,920 --> 00:27:14,960
Speaker 3: blame us. I blame us as adults that didn't put

550
00:27:15,000 --> 00:27:18,080
Speaker 3: our foot up there ass because that's what happened to

551
00:27:18,119 --> 00:27:20,800
Speaker 3: us growing up. In other words, your biggest fear of

552
00:27:20,840 --> 00:27:22,840
Speaker 3: growing up is if they told your parents you were

553
00:27:22,880 --> 00:27:25,480
Speaker 3: going to get whooped. Like another word, you embarrass me.

554
00:27:25,520 --> 00:27:25,840
Speaker 3: I'm move.

555
00:27:26,480 --> 00:27:28,000
Speaker 5: You know. You got to do it back then.

556
00:27:28,040 --> 00:27:29,880
Speaker 3: Now, I was like, there's no one to tell these

557
00:27:29,920 --> 00:27:32,400
Speaker 3: young men and women, hey, you can't do this. That's

558
00:27:32,440 --> 00:27:35,159
Speaker 3: not how you do things. So we we're gonna have

559
00:27:35,200 --> 00:27:38,000
Speaker 3: to step up our game and grab them under the

560
00:27:38,000 --> 00:27:41,200
Speaker 3: wing and say, yo, slow down, chill. This is how

561
00:27:41,240 --> 00:27:43,080
Speaker 3: you build a restaurant. This is how you build the

562
00:27:43,080 --> 00:27:45,080
Speaker 3: clothing store. This is how you build a label, this

563
00:27:45,119 --> 00:27:47,399
Speaker 3: is how you do a studio. You got to teach everyone.

564
00:27:47,600 --> 00:27:49,600
Speaker 3: We got to share our information, we got to share

565
00:27:49,640 --> 00:27:51,719
Speaker 3: our contacts, and we got to help each other. Like

566
00:27:51,760 --> 00:27:54,040
Speaker 3: I do a lot of consulting all the time with restaurants,

567
00:27:54,080 --> 00:27:56,840
Speaker 3: and I'll tell you, guys, listen, you know, I'll come

568
00:27:56,880 --> 00:28:00,480
Speaker 3: in and I'll assess your whole restaurant and look at

569
00:28:00,520 --> 00:28:03,560
Speaker 3: your sales, and I'll look at your nightlife, and I'll

570
00:28:03,560 --> 00:28:06,720
Speaker 3: look at your equipment, and i'll look at your habits.

571
00:28:06,760 --> 00:28:10,040
Speaker 3: And this is what I'm gonna charge you, and the

572
00:28:10,119 --> 00:28:12,879
Speaker 3: money you pay me ten, I'm gonna save you one hundred.

573
00:28:13,480 --> 00:28:14,960
Speaker 3: And this is how easy it is. I'm want to

574
00:28:14,960 --> 00:28:16,640
Speaker 3: show you how easy it is. I'm gonna just save

575
00:28:16,640 --> 00:28:19,359
Speaker 3: you ten in a minute, and I just show them debling.

576
00:28:20,240 --> 00:28:22,480
Speaker 3: But I'm okay because they're going to be able to

577
00:28:22,560 --> 00:28:26,240
Speaker 3: grow and each one helps each other. We're going to

578
00:28:26,280 --> 00:28:28,880
Speaker 3: grow together as one big family. So let me ask

579
00:28:28,880 --> 00:28:29,080
Speaker 3: you this.

580
00:28:29,080 --> 00:28:32,560
Speaker 2: As far as we've interviewed a few restaurant owners, and

581
00:28:32,560 --> 00:28:35,200
Speaker 2: everybody has different philosophies as far as what makes a

582
00:28:35,240 --> 00:28:39,080
Speaker 2: restaurant successful. Because I think it's like ninety five percent

583
00:28:39,240 --> 00:28:42,640
Speaker 2: failure rate for restaurants. It's extremely tough business. Food cost

584
00:28:42,680 --> 00:28:44,760
Speaker 2: shot of Derek Falcon. He's the first person that actually

585
00:28:44,760 --> 00:28:46,880
Speaker 2: broke down food cost. Chef Calvin talked about food course

586
00:28:46,880 --> 00:28:52,640
Speaker 2: also food costs, extremely important, managing systems, things of that nature.

587
00:28:52,760 --> 00:28:53,960
Speaker 3: So what is some.

588
00:28:55,600 --> 00:28:59,440
Speaker 2: Like commandments that a restaurant has to have in place

589
00:28:59,520 --> 00:29:00,760
Speaker 2: in order for to be successful?

590
00:29:00,800 --> 00:29:06,960
Speaker 3: Based on your experience, Team, there's no I in team.

591
00:29:07,240 --> 00:29:10,360
Speaker 3: If you don't have a great team around you, you're

592
00:29:10,400 --> 00:29:14,320
Speaker 3: going to Like a basketball team, you can't you can't succeed,

593
00:29:14,360 --> 00:29:16,760
Speaker 3: you can't win that championship. You need a fold, you

594
00:29:16,800 --> 00:29:20,760
Speaker 3: need a center, you need the team. Baseball the same thing.

595
00:29:20,800 --> 00:29:23,120
Speaker 3: You need the best of the best. So if you're

596
00:29:23,160 --> 00:29:25,920
Speaker 3: going to do something small, make sure you have a

597
00:29:25,920 --> 00:29:30,840
Speaker 3: good team. I mean you want to have someone that

598
00:29:31,040 --> 00:29:34,040
Speaker 3: understands the kitchen. But you cannot let that front of

599
00:29:34,040 --> 00:29:37,240
Speaker 3: the house rule the back of the house. The back

600
00:29:37,240 --> 00:29:38,760
Speaker 3: of the house can't rule the frond of the house.

601
00:29:39,040 --> 00:29:42,200
Speaker 3: It has to flow. And a lot of times what

602
00:29:42,240 --> 00:29:45,840
Speaker 3: we have is a great cook that doesn't listen to

603
00:29:45,840 --> 00:29:49,880
Speaker 3: the clientele. You understand that you think that your food.

604
00:29:49,960 --> 00:29:51,840
Speaker 3: Like in other words, for example, you're going to put

605
00:29:51,840 --> 00:29:55,280
Speaker 3: a menu together, first thing to do is sit down

606
00:29:55,280 --> 00:29:57,600
Speaker 3: with five or six foodies, people that no food and

607
00:29:57,640 --> 00:30:01,719
Speaker 3: tell the chef prepare that dish five times for five people,

608
00:30:02,160 --> 00:30:06,680
Speaker 3: and we're gonna critique the protein, the vegetable, the salad.

609
00:30:06,920 --> 00:30:12,040
Speaker 3: We're gonna we're gonna critique the presentation, the flavors, the layers. No,

610
00:30:12,320 --> 00:30:14,280
Speaker 3: I learned, Like in other words, keep going to school,

611
00:30:14,360 --> 00:30:16,959
Speaker 3: keep learning, and keep putting people in your life that

612
00:30:17,000 --> 00:30:20,200
Speaker 3: can help and support you. So, for an example, tomorrow

613
00:30:20,320 --> 00:30:24,560
Speaker 3: I decide to open up something other than the restaurant business.

614
00:30:24,600 --> 00:30:26,600
Speaker 3: I'm gonna hire the best person that does that. I'm

615
00:30:26,600 --> 00:30:28,240
Speaker 3: not gonna turn it around and said, well, I'm gonna start

616
00:30:28,240 --> 00:30:30,640
Speaker 3: from ground zero. It's not happening. A lot of times

617
00:30:30,680 --> 00:30:34,360
Speaker 3: people will open up a restaurant they'll put everything into

618
00:30:34,440 --> 00:30:37,760
Speaker 3: this restaurant and then leave no reserve for the next

619
00:30:37,800 --> 00:30:39,080
Speaker 3: six months or a year.

620
00:30:39,440 --> 00:30:41,200
Speaker 2: Talk about that, Talk about that as far as like,

621
00:30:41,240 --> 00:30:43,600
Speaker 2: I think that's one of the reasons why restaurants fail because,

622
00:30:44,320 --> 00:30:46,920
Speaker 2: you know, and the business is up and down, you know,

623
00:30:47,040 --> 00:30:49,200
Speaker 2: and you make most of your money, correct me if

624
00:30:49,240 --> 00:30:51,400
Speaker 2: I'm wrong. You make most of your money in a

625
00:30:51,520 --> 00:30:55,200
Speaker 2: couple of days, like weekends or like happy hours like that.

626
00:30:57,000 --> 00:30:59,240
Speaker 2: You can have ups and downs, but you still gotta pay.

627
00:30:59,280 --> 00:31:01,960
Speaker 2: You gotta pay stef you got to pay security, You

628
00:31:02,000 --> 00:31:03,480
Speaker 2: got to pay all these things. So you don't have

629
00:31:03,560 --> 00:31:06,840
Speaker 2: enough money, and then it's like your bankrupt. So how

630
00:31:06,920 --> 00:31:10,240
Speaker 2: much money should you have like three months, six months?

631
00:31:10,280 --> 00:31:14,560
Speaker 2: How much money should you have in savings before even

632
00:31:14,640 --> 00:31:15,959
Speaker 2: starting a restaurant?

633
00:31:17,120 --> 00:31:20,080
Speaker 3: Well, that number is going to depend upon your team,

634
00:31:20,440 --> 00:31:28,240
Speaker 3: your leadership, your concept, your mission statement, your projections, all

635
00:31:28,280 --> 00:31:30,600
Speaker 3: of these things are going to determine what you need.

636
00:31:31,080 --> 00:31:35,200
Speaker 3: Like in other words, you know, I I was in

637
00:31:35,200 --> 00:31:39,520
Speaker 3: an establishment yesterday where the guy spent two hundred thousand

638
00:31:39,520 --> 00:31:42,560
Speaker 3: dollars building a place, and I'm like, I wish you

639
00:31:42,560 --> 00:31:44,440
Speaker 3: would have known you six months ago because it would

640
00:31:44,440 --> 00:31:47,840
Speaker 3: only cost you seventy five, So you just put one

641
00:31:47,920 --> 00:31:49,560
Speaker 3: hundred and twenty five that you didn't need to put

642
00:31:49,600 --> 00:31:52,040
Speaker 3: into this concept, and that money could have went into

643
00:31:52,160 --> 00:31:55,840
Speaker 3: the development of the mark, the labeled the brand. A

644
00:31:55,840 --> 00:31:58,560
Speaker 3: lot of people picking name, they don't realize that that

645
00:31:58,640 --> 00:32:01,680
Speaker 3: name's already taken. Got to take a step back, So

646
00:32:01,720 --> 00:32:03,640
Speaker 3: you have to do a lot of work from the

647
00:32:03,760 --> 00:32:07,480
Speaker 3: very beginning of the inception of the name. Can you

648
00:32:07,520 --> 00:32:10,120
Speaker 3: own the name? Can you register the name? Can you

649
00:32:10,160 --> 00:32:13,360
Speaker 3: build a name? Where's where are you going with your restaurant?

650
00:32:13,520 --> 00:32:15,960
Speaker 3: Are you looking for a livelihood? Are you looking for

651
00:32:16,240 --> 00:32:19,080
Speaker 3: long term? What are the goals? What are you looking

652
00:32:19,120 --> 00:32:21,280
Speaker 3: to make from this restaurant? Are you looking for just

653
00:32:21,320 --> 00:32:25,000
Speaker 3: the salary? Then you think about security. Why would you

654
00:32:25,000 --> 00:32:27,200
Speaker 3: want to build a restaurant that you won't feel safe

655
00:32:27,240 --> 00:32:32,560
Speaker 3: in yourself? Why would your security need bulletproofs? Why would

656
00:32:32,560 --> 00:32:34,400
Speaker 3: they need like another way, and one of the problems

657
00:32:34,440 --> 00:32:35,920
Speaker 3: that we have, like in New York City, that we

658
00:32:35,920 --> 00:32:38,040
Speaker 3: don't have in Florida. Just a very simple example. I

659
00:32:38,080 --> 00:32:40,360
Speaker 3: don't know Atlanta yet, but why can't we have a

660
00:32:40,360 --> 00:32:43,640
Speaker 3: cop at the front door. Why can't we have a

661
00:32:43,640 --> 00:32:47,840
Speaker 3: cop at the front But you can because it's it

662
00:32:47,880 --> 00:32:49,360
Speaker 3: has a liquor license, but you can have at a

663
00:32:49,520 --> 00:32:52,360
Speaker 3: Yankee Stadium, Madison Square Garden.

664
00:32:52,160 --> 00:32:55,160
Speaker 2: And Atlanta definitely has cobs the front door and it

665
00:32:55,240 --> 00:32:59,360
Speaker 2: deters the violence. Heavily armed and it deters the violence.

666
00:32:59,400 --> 00:33:01,000
Speaker 3: You can't have it in New York. So we got

667
00:33:01,000 --> 00:33:03,640
Speaker 3: to change little things like this. So we tell the

668
00:33:03,680 --> 00:33:05,680
Speaker 3: young men and women, you're not coming any here with

669
00:33:05,720 --> 00:33:08,120
Speaker 3: the weapon, and if you do, you're gonna leaven handcuffs

670
00:33:08,120 --> 00:33:10,040
Speaker 3: and don't even think about it. So you stop it

671
00:33:10,080 --> 00:33:12,520
Speaker 3: at the front door. Like when I had Jimmy's. You

672
00:33:12,640 --> 00:33:14,920
Speaker 3: knew my guys were retired at the front door that

673
00:33:15,080 --> 00:33:16,040
Speaker 3: were not street ducks.

674
00:33:16,080 --> 00:33:17,000
Speaker 5: This is true.

675
00:33:18,000 --> 00:33:20,920
Speaker 3: Yeah, we're gonna pat you down and if you got

676
00:33:20,920 --> 00:33:23,320
Speaker 3: a weapon, you're going to jail. And you knew that

677
00:33:23,360 --> 00:33:25,960
Speaker 3: if you got stupid, we're gonna find you because we

678
00:33:26,000 --> 00:33:28,640
Speaker 3: got cameras everywhere and you didn't come in with it.

679
00:33:28,840 --> 00:33:31,280
Speaker 3: And one of the things we stopped we stopped the Posse's, Like, yo,

680
00:33:31,840 --> 00:33:34,320
Speaker 3: ain't no Posse's tonight. Wa ain't forty fifty. We got

681
00:33:34,320 --> 00:33:37,200
Speaker 3: ten security. Why I want forty you guys to run

682
00:33:37,240 --> 00:33:43,400
Speaker 3: my show. It's not happening. Never happened. Yeah, exceptions to everybody.

683
00:33:43,480 --> 00:33:44,120
Speaker 5: That's an exception.

684
00:33:44,360 --> 00:33:48,160
Speaker 6: So when you expanded, what do you Because you moved

685
00:33:48,160 --> 00:33:50,560
Speaker 6: to Harlem and you had the downtown place, we want

686
00:33:50,560 --> 00:33:52,600
Speaker 6: to talk about the doggie barn sect. But what are

687
00:33:52,600 --> 00:33:55,240
Speaker 6: you looking for when you're expanding into different areas?

688
00:33:55,360 --> 00:33:55,560
Speaker 5: Right?

689
00:33:55,800 --> 00:33:58,200
Speaker 6: Is it the prime real estate? And are we trying

690
00:33:58,240 --> 00:34:00,600
Speaker 6: to own the land or are we leasing the area?

691
00:34:00,960 --> 00:34:02,760
Speaker 3: We want to own the land, but if we can't

692
00:34:02,760 --> 00:34:05,280
Speaker 3: on the land, we want to go negotiate a deal

693
00:34:05,960 --> 00:34:08,759
Speaker 3: that the revenue we're going to pay is going to

694
00:34:08,760 --> 00:34:11,600
Speaker 3: be basically just as much as a mortgage that you're

695
00:34:11,640 --> 00:34:15,120
Speaker 3: not overpaying. That's one way to look at it. Another

696
00:34:15,160 --> 00:34:20,200
Speaker 3: way is that you want to find the neighborhood that's

697
00:34:20,239 --> 00:34:23,319
Speaker 3: going to support your concept. The craziest thing is I

698
00:34:23,360 --> 00:34:28,239
Speaker 3: opened up Chimneys downtown on fifty seven and first, Now,

699
00:34:28,440 --> 00:34:31,959
Speaker 3: if you look at anybody that lived below ninety sixth Street,

700
00:34:32,400 --> 00:34:34,640
Speaker 3: then look at you and say you retarded. How is

701
00:34:35,040 --> 00:34:39,680
Speaker 3: fifty seventh Street downtown? It's fifty seventh Street downtown.

702
00:34:39,840 --> 00:34:41,160
Speaker 5: Midtown is midtown?

703
00:34:41,239 --> 00:34:45,680
Speaker 3: Midtown? Where'd you grow up? All? Right? Below ninety sixth

704
00:34:45,680 --> 00:34:47,280
Speaker 3: Street was what midtown?

705
00:34:47,560 --> 00:34:47,719
Speaker 5: No?

706
00:34:47,719 --> 00:34:51,480
Speaker 3: No, below ninety sixth Street, below ninety sixth Street what

707
00:34:51,520 --> 00:34:54,600
Speaker 3: we call that. That's mahad all right, But growing up,

708
00:34:54,800 --> 00:34:57,560
Speaker 3: if you went above ninety six that was uptown.

709
00:34:57,640 --> 00:34:59,879
Speaker 5: Yeah, No, where do uptown start?

710
00:35:00,400 --> 00:35:03,279
Speaker 3: Well, Harlem starts at one hundred and Town Street. Way

711
00:35:03,320 --> 00:35:05,920
Speaker 3: did uptown start? And the sixth Street that's where the

712
00:35:05,960 --> 00:35:09,319
Speaker 3: money was, that's the nicest houses and properties, or below

713
00:35:09,440 --> 00:35:11,840
Speaker 3: ninety sixth Street. So there was three places that we

714
00:35:11,920 --> 00:35:14,359
Speaker 3: went to growing up as a kid. We went below

715
00:35:14,400 --> 00:35:17,840
Speaker 3: fourteenth Street, that's the village. Below ninety sixth Street, that's downtown.

716
00:35:18,120 --> 00:35:20,239
Speaker 3: Above ninety sixth Street were going uptown. So it was

717
00:35:20,239 --> 00:35:23,160
Speaker 3: only three. So when I said Jimmy's downtown, I'm like, dude,

718
00:35:23,200 --> 00:35:25,680
Speaker 3: that's how That's what we knew. Downtown was below six.

719
00:35:26,440 --> 00:35:29,400
Speaker 6: I got So you were just saying downtowntown because that's

720
00:35:29,440 --> 00:35:30,160
Speaker 6: what you grew up knowing.

721
00:35:30,520 --> 00:35:32,800
Speaker 7: So it's just a low halem. So it's downtown. We

722
00:35:32,880 --> 00:35:36,480
Speaker 7: want above six we want to Harlem. Right, So Jewish

723
00:35:36,520 --> 00:35:39,840
Speaker 7: lady walks up to me. Chimans downtown Puerto Rican cuisine.

724
00:35:40,200 --> 00:35:43,239
Speaker 7: She goes, why don't you call it Spanish? I'm like,

725
00:35:43,640 --> 00:35:46,000
Speaker 7: what do you mean? I'm like, why don't you just

726
00:35:46,000 --> 00:35:48,439
Speaker 7: call a Spanish restaurant? I said, because it's a Puerto

727
00:35:48,520 --> 00:35:50,880
Speaker 7: Rican restaurant, but wouldn't it be easier for you to

728
00:35:50,920 --> 00:35:51,880
Speaker 7: call it Spanish?

729
00:35:52,600 --> 00:35:54,560
Speaker 3: So the problem is like, well, we go out to eat.

730
00:35:55,040 --> 00:35:57,520
Speaker 3: We don't say, let's go to a white restaurant. We

731
00:35:57,560 --> 00:36:00,240
Speaker 3: said Italian or Greece say Irish.

732
00:36:00,160 --> 00:36:00,600
Speaker 5: No Greek.

733
00:36:00,960 --> 00:36:03,120
Speaker 3: We call it what it is. So he's nothing wrong.

734
00:36:03,440 --> 00:36:05,480
Speaker 3: We're calling it what it is.

735
00:36:06,280 --> 00:36:07,799
Speaker 2: He trying to just lump you in the bucket with

736
00:36:08,239 --> 00:36:10,600
Speaker 2: Peruvian Dominican when we.

737
00:36:10,560 --> 00:36:14,000
Speaker 3: Said Spanish, that's a that's like, you know, it's wrong

738
00:36:14,120 --> 00:36:20,880
Speaker 3: because Mexican, Puerto Rican is not Spanish. Europe is Italian, Russian,

739
00:36:20,880 --> 00:36:23,239
Speaker 3: and German. It's not European, right it is.

740
00:36:23,400 --> 00:36:25,880
Speaker 2: And it's not really even a correct word Spanish because

741
00:36:26,000 --> 00:36:28,240
Speaker 2: Spanish is a language. It would be like the equivalent

742
00:36:28,280 --> 00:36:29,480
Speaker 2: of saying English.

743
00:36:29,200 --> 00:36:31,400
Speaker 5: Or it has to or the origin has to come

744
00:36:31,440 --> 00:36:31,880
Speaker 5: from Spain.

745
00:36:32,040 --> 00:36:36,200
Speaker 3: Well Spain, right, we do exactly. Yet the way they

746
00:36:36,520 --> 00:36:38,720
Speaker 3: like a soupy we do with difference is totally different.

747
00:36:38,719 --> 00:36:42,200
Speaker 3: You know what I'm saying. It's funny story, like even

748
00:36:42,360 --> 00:36:44,719
Speaker 3: like soul food like funny thing. I was talking to

749
00:36:45,239 --> 00:36:48,799
Speaker 3: Van Wards, you know, ran ran Sylvia's and we talked

750
00:36:48,800 --> 00:36:52,520
Speaker 3: about restaurant stories, and he opened up Sylvia's in uh,

751
00:36:53,080 --> 00:36:57,120
Speaker 3: South Carolina and it failed, and I'm like, why did

752
00:36:57,160 --> 00:37:01,760
Speaker 3: it fail? He's like, how you gonna teach Southern people

753
00:37:02,000 --> 00:37:06,080
Speaker 3: from southern Southern? Oh my god, and it's not gonna work.

754
00:37:06,120 --> 00:37:07,759
Speaker 3: So like people said, why don't you open to the

755
00:37:07,800 --> 00:37:10,200
Speaker 3: Puerto Rican restaurant in Puerto Rico. I'm like, yo, I

756
00:37:10,280 --> 00:37:11,759
Speaker 3: learned one thing from man. Don't do that.

757
00:37:12,680 --> 00:37:14,520
Speaker 5: Don't We're not coming at I was.

758
00:37:14,560 --> 00:37:16,880
Speaker 3: I was gonna ask you that. Actually, if you I

759
00:37:16,920 --> 00:37:17,400
Speaker 3: was gonna ask you.

760
00:37:17,480 --> 00:37:18,719
Speaker 2: That's funny you say that I was gonna ask you

761
00:37:18,760 --> 00:37:20,720
Speaker 2: if you ever thought about opening a restaurant in Puerto Rico.

762
00:37:21,960 --> 00:37:25,320
Speaker 3: And if I did, it would be where the tourists

763
00:37:25,360 --> 00:37:26,839
Speaker 3: come in. So I heard him be for the people

764
00:37:26,880 --> 00:37:30,640
Speaker 3: like by the by the Doe, by the docks. I've

765
00:37:30,640 --> 00:37:33,520
Speaker 3: heard fact Joe say this before. What's your take on it?

766
00:37:33,600 --> 00:37:36,239
Speaker 2: He said that some Puerto Ricans or a lot of

767
00:37:36,239 --> 00:37:38,160
Speaker 2: Puerto Ricans and Puerto Rico don't look at Puto Ricans

768
00:37:38,200 --> 00:37:39,560
Speaker 2: in New York as really Puerto Rico.

769
00:37:39,840 --> 00:37:42,200
Speaker 3: You call a New York creakan. In other words, you're

770
00:37:42,239 --> 00:37:44,200
Speaker 3: not one of us. So it's a disconnect. It's a

771
00:37:44,200 --> 00:37:48,279
Speaker 3: whole disconnect, you know. And I think New York and

772
00:37:48,320 --> 00:37:50,760
Speaker 3: Atlanta you look at each other different. You're from the south,

773
00:37:51,320 --> 00:37:53,759
Speaker 3: not from the East coast, like the East coast West coast,

774
00:37:53,840 --> 00:37:56,719
Speaker 3: you're not. We just don't connect. We create barriers, We

775
00:37:56,800 --> 00:37:58,480
Speaker 3: create walls that don't need to be there.

776
00:37:59,440 --> 00:38:02,520
Speaker 2: M Yeah, So let me ask you this as far

777
00:38:02,560 --> 00:38:06,880
Speaker 2: as like how difficult was it or what was the

778
00:38:06,920 --> 00:38:10,480
Speaker 2: two part question? Your spots have become like very popular sparts,

779
00:38:10,520 --> 00:38:12,440
Speaker 2: like you said, with celebrities, rappers. All that goes to

780
00:38:13,239 --> 00:38:15,239
Speaker 2: what was the marketing? Did you do any marketing or

781
00:38:15,239 --> 00:38:18,440
Speaker 2: that was just natural? That's the first question.

782
00:38:18,520 --> 00:38:23,480
Speaker 3: Yeah, so marketing then to marketing. Now, back then you

783
00:38:23,520 --> 00:38:27,400
Speaker 3: couldn't Instagram, you couldn't Facebook, there was none, So it

784
00:38:27,480 --> 00:38:32,600
Speaker 3: was pretty much flyers and promoting. But the one thing

785
00:38:32,600 --> 00:38:35,600
Speaker 3: that I learned, like back in the days, was like

786
00:38:36,640 --> 00:38:39,799
Speaker 3: just be genuine, sell a real, true experience, because then

787
00:38:40,560 --> 00:38:44,120
Speaker 3: the cheapest form of advertising is true advertising when you

788
00:38:44,160 --> 00:38:47,120
Speaker 3: sell someone to experience their telephone and they tell a

789
00:38:47,160 --> 00:38:49,040
Speaker 3: friend and it goes on and on. And I believe

790
00:38:49,120 --> 00:38:52,960
Speaker 3: that to this day, tele friend is the best concept

791
00:38:52,960 --> 00:38:56,000
Speaker 3: for marketing because you come in and all of a sudden,

792
00:38:56,000 --> 00:38:59,800
Speaker 3: it's like you want to tell someone to celebrate their birthday.

793
00:39:00,040 --> 00:39:02,040
Speaker 3: I Mean, I remember times I go to the restaurants

794
00:39:02,040 --> 00:39:04,480
Speaker 3: and I'm like, how many reservations, how many birthday parties

795
00:39:04,480 --> 00:39:07,880
Speaker 3: we have? Like we have seventy birthday parties tonight, I'm like,

796
00:39:07,920 --> 00:39:10,520
Speaker 3: oh my god, Like everybody celebriting there and you're going

797
00:39:10,600 --> 00:39:13,640
Speaker 3: to see everyone thing and you're going to dance and

798
00:39:13,680 --> 00:39:15,480
Speaker 3: you're going to have fun and you're just gonna make

799
00:39:15,520 --> 00:39:18,400
Speaker 3: sure the food comes out on time. And it's just

800
00:39:18,440 --> 00:39:20,600
Speaker 3: a lot of little little details. You gotta pay attention

801
00:39:20,640 --> 00:39:22,799
Speaker 3: to the details. You know, you have to like put

802
00:39:22,800 --> 00:39:25,400
Speaker 3: a nice team of people together. Like if I'm opening

803
00:39:25,480 --> 00:39:27,799
Speaker 3: up a new restaurant tomorrow, I'm looking for my chef.

804
00:39:27,840 --> 00:39:29,520
Speaker 3: I'm looking at the front of the house. I'm looking

805
00:39:29,520 --> 00:39:31,920
Speaker 3: at the white staff, I'm looking at the help in

806
00:39:31,960 --> 00:39:34,280
Speaker 3: the kitchen, and I'm looking at the whole team together.

807
00:39:34,920 --> 00:39:37,080
Speaker 3: What the food course is going to be, what's the presentation,

808
00:39:37,280 --> 00:39:40,560
Speaker 3: what's to talk more audience. One of the things that

809
00:39:40,880 --> 00:39:44,280
Speaker 3: I did wrong was when I down Cokay, for example,

810
00:39:44,360 --> 00:39:46,759
Speaker 3: was I built them too close to each other. So

811
00:39:46,880 --> 00:39:49,200
Speaker 3: when I had which ones newishell? Was the first one

812
00:39:49,239 --> 00:39:51,360
Speaker 3: that was the one you couldn't get into if you

813
00:39:51,360 --> 00:39:54,600
Speaker 3: even dreamed about it, because that was just crazy. But

814
00:39:54,680 --> 00:39:58,520
Speaker 3: then I built from there. I did a story, so

815
00:39:58,600 --> 00:40:00,520
Speaker 3: that took a little bit away because it too close,

816
00:40:00,560 --> 00:40:02,480
Speaker 3: and a lot of people from Queens and Brooklyn didn't

817
00:40:02,480 --> 00:40:04,799
Speaker 3: come to the Rochelle. You know what I'm saying, because

818
00:40:04,840 --> 00:40:07,080
Speaker 3: now you're in Westchester and now this is the city.

819
00:40:07,320 --> 00:40:09,200
Speaker 3: Then I did White Planes, and then I did City

820
00:40:09,200 --> 00:40:11,920
Speaker 3: Island exactly, so now I was too close to the

821
00:40:11,920 --> 00:40:14,279
Speaker 3: mothership and I couldn't be in all of them. And

822
00:40:14,320 --> 00:40:19,120
Speaker 3: then the people that you bring into the team and partners,

823
00:40:19,160 --> 00:40:22,719
Speaker 3: if they don't understand to how to take care of

824
00:40:22,760 --> 00:40:26,000
Speaker 3: your clientele where they're your family and you've you got

825
00:40:26,040 --> 00:40:27,520
Speaker 3: to make a promise and keep a promise. Like in

826
00:40:27,560 --> 00:40:29,600
Speaker 3: other words, one thing you have to tell people is

827
00:40:29,600 --> 00:40:32,319
Speaker 3: like your word is your bond. So if you make

828
00:40:32,320 --> 00:40:34,600
Speaker 3: a reservation and there's going to be ten and six,

829
00:40:35,640 --> 00:40:37,560
Speaker 3: you can't walk into six with ten people and know

830
00:40:37,560 --> 00:40:39,560
Speaker 3: what I'm saying, I ain't got your table. And you

831
00:40:39,600 --> 00:40:46,600
Speaker 3: know I had a partner that he didn't.

832
00:40:46,160 --> 00:40:46,920
Speaker 5: Earn its what's up?

833
00:40:47,000 --> 00:40:49,480
Speaker 6: You ever walk into a small business and everything just

834
00:40:49,600 --> 00:40:52,760
Speaker 6: works like the checkout is fast, the seats are digital,

835
00:40:53,320 --> 00:40:56,320
Speaker 6: tipping is a breeze, and you're out the door before

836
00:40:56,320 --> 00:41:00,480
Speaker 6: the line even builds odds are they're using Square. We

837
00:41:00,640 --> 00:41:03,160
Speaker 6: love supporting businesses that run on Square because it just

838
00:41:03,200 --> 00:41:06,440
Speaker 6: feels seamless. Whether it's a local coffee shop, a vendor

839
00:41:06,480 --> 00:41:08,759
Speaker 6: at a pop up market, or even one of our

840
00:41:08,800 --> 00:41:12,440
Speaker 6: merch partners, Square makes it easy for them to take payments,

841
00:41:12,680 --> 00:41:16,359
Speaker 6: manage inventory, and run their business with confidence, all from

842
00:41:16,480 --> 00:41:19,880
Speaker 6: one simple system. If you're a business owner or even

843
00:41:20,000 --> 00:41:23,520
Speaker 6: just thinking about launching something soon, Square is hands down

844
00:41:23,520 --> 00:41:26,600
Speaker 6: one of the best tools out there to help you start, run,

845
00:41:26,800 --> 00:41:30,120
Speaker 6: and grow. It's not just about payments, it's about giving

846
00:41:30,160 --> 00:41:32,800
Speaker 6: you time back so you can focus on what matters

847
00:41:32,880 --> 00:41:36,120
Speaker 6: most ready. To see how Square can transform your business,

848
00:41:36,360 --> 00:41:41,040
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849
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850
00:41:46,560 --> 00:41:49,360
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851
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Speaker 6: can keep pushing your vision forward. This episode is brought

852
00:41:55,760 --> 00:41:57,640
Speaker 6: to you by P and C Bank. A lot of

853
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Speaker 6: people think podcasts about work are boring, and sure, they

854
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Speaker 6: definitely can be, but understanding a professionals routine shows us

855
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Speaker 6: how they achieve their success, little by little, day after day.

856
00:42:09,840 --> 00:42:12,359
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857
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Speaker 6: seem boring to save, plan and make calculated decisions with

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Speaker 6: your bank, but keeping your money boring is what helps

859
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860
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864
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865
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869
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875
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Speaker 3: Dealer care and basically he turned the Don Koque and

876
00:43:10,400 --> 00:43:13,200
Speaker 3: Queens into a shit show, you know what I'm saying.

877
00:43:13,440 --> 00:43:16,520
Speaker 3: And you can't have people that value money more than

878
00:43:17,480 --> 00:43:19,879
Speaker 3: the concept and what you're selling because and then you're

879
00:43:19,880 --> 00:43:22,600
Speaker 3: going to dilute the brand. You can dilute you know

880
00:43:22,680 --> 00:43:24,520
Speaker 3: what people are expecting, and they're going to talk bad

881
00:43:24,560 --> 00:43:26,719
Speaker 3: about you. And that's what a lot of people do

882
00:43:26,760 --> 00:43:29,400
Speaker 3: in restaurant businesses. If you don't focus on the food,

883
00:43:30,200 --> 00:43:33,040
Speaker 3: you don't focus on the service, forget about the happy hour.

884
00:43:33,080 --> 00:43:35,960
Speaker 3: Happy hour is just part of an experience. So I

885
00:43:36,000 --> 00:43:38,480
Speaker 3: tell people, listen, if you want to learn how to

886
00:43:38,560 --> 00:43:41,000
Speaker 3: really do this, go work for somebody that really knows

887
00:43:41,040 --> 00:43:44,439
Speaker 3: how to do this, Like learn the ins and out

888
00:43:44,480 --> 00:43:46,400
Speaker 3: of the business. Just don't decide because you can make

889
00:43:46,400 --> 00:43:48,680
Speaker 3: a cheese burger, you're going to open up a restaurant.

890
00:43:48,719 --> 00:43:49,640
Speaker 3: It doesn't work that way.

891
00:43:50,520 --> 00:43:54,320
Speaker 2: So as far as balancing it, because your your spots

892
00:43:54,320 --> 00:43:56,360
Speaker 2: is also like a nightlight, especially like the Don Cokey's

893
00:43:56,360 --> 00:44:00,400
Speaker 2: of the world, Jimmy's balance in a restaurant with night life,

894
00:44:01,200 --> 00:44:02,080
Speaker 2: how is that.

895
00:44:03,640 --> 00:44:05,680
Speaker 3: Besides your audience? Like in other words, I'll give you

896
00:44:05,719 --> 00:44:09,480
Speaker 3: a perfect example. I love all the new music. I

897
00:44:09,600 --> 00:44:12,080
Speaker 3: understand all the new music. Do I want to listen

898
00:44:12,080 --> 00:44:17,200
Speaker 3: to that when I'm having dinner. You understand, Like when

899
00:44:17,320 --> 00:44:19,919
Speaker 3: is too much? Too much? I mean, can you listen

900
00:44:19,920 --> 00:44:24,200
Speaker 3: to hip hop for three hours? You know, just straight

901
00:44:24,440 --> 00:44:28,160
Speaker 3: hardcore straight. So the funny thing is, like, you know,

902
00:44:28,920 --> 00:44:33,600
Speaker 3: there was a guy called one of my mentors, Robert Isabelle,

903
00:44:34,560 --> 00:44:41,560
Speaker 3: was a big mentor mine, Richard Turley, Ian Schrager, Charlie Rangel,

904
00:44:44,400 --> 00:44:52,279
Speaker 3: wants b ls oh, Percy Sutton, one of the most

905
00:44:52,280 --> 00:44:56,000
Speaker 3: amazing in the world. I don't and I was part

906
00:44:56,000 --> 00:44:59,719
Speaker 3: of the Great Chamber, and I would listen to all

907
00:44:59,800 --> 00:45:04,600
Speaker 3: my mentors and this guy, Robert Isabelle, they called him

908
00:45:04,600 --> 00:45:08,839
Speaker 3: the flower God. And I remember back in the days

909
00:45:08,840 --> 00:45:12,920
Speaker 3: when I had the Spanish band and he came up

910
00:45:12,960 --> 00:45:16,239
Speaker 3: and he's like, the bands can't play two sets. They

911
00:45:16,280 --> 00:45:18,040
Speaker 3: only pay one set. I'm like, but that's what we

912
00:45:18,120 --> 00:45:21,919
Speaker 3: do uptime. That's wrong, Michael Kyle, try it. I booked

913
00:45:21,960 --> 00:45:24,160
Speaker 3: the band one set. He said, you don't introduce him,

914
00:45:24,640 --> 00:45:27,560
Speaker 3: but that's what you don't introduce them. But well, why

915
00:45:27,560 --> 00:45:30,080
Speaker 3: don't you introduce him? It's because you interrupt the flow,

916
00:45:30,280 --> 00:45:32,680
Speaker 3: You interrupt the energy. People start looking at their watches

917
00:45:33,320 --> 00:45:36,280
Speaker 3: like okay, he says, when they finish, it's only forty

918
00:45:36,280 --> 00:45:38,840
Speaker 3: five minutes, not an hour and a half. Not because

919
00:45:38,840 --> 00:45:41,080
Speaker 3: you're paying them for one set. No, no, forty five minutes

920
00:45:41,480 --> 00:45:43,600
Speaker 3: and the minute that song is finished, and it better

921
00:45:43,600 --> 00:45:47,120
Speaker 3: be only five or six amazing hits, no new songs,

922
00:45:47,920 --> 00:45:50,160
Speaker 3: and then you go right into the set, don't. So

923
00:45:50,400 --> 00:45:54,120
Speaker 3: I'm like, okay. It changed the whole game in Heights

924
00:45:54,200 --> 00:45:57,160
Speaker 3: because now you only book a band for one quick show,

925
00:45:57,520 --> 00:46:01,279
Speaker 3: and you were able to bring in diferent people. So

926
00:46:01,400 --> 00:46:03,720
Speaker 3: I remember one time I tell one of my tejs,

927
00:46:03,880 --> 00:46:06,920
Speaker 3: I said, listen, I want you to play some Michael Jackson.

928
00:46:07,239 --> 00:46:10,560
Speaker 3: He goes, I ain't playing Michael Jackson. I said, you

929
00:46:10,600 --> 00:46:12,560
Speaker 3: think you ain't gonna put you ain't playing Michael Jackson.

930
00:46:12,560 --> 00:46:14,359
Speaker 3: You know you out of here? Like right now, I'm

931
00:46:14,400 --> 00:46:17,680
Speaker 3: like you and you're gonna play Michael Jackson. He looked

932
00:46:17,680 --> 00:46:20,520
Speaker 3: at me like I'm crazy, because that's what Robert said

933
00:46:20,520 --> 00:46:23,839
Speaker 3: I should do. And it's like the old school, so

934
00:46:23,920 --> 00:46:25,880
Speaker 3: you know what you used to all the new music.

935
00:46:26,120 --> 00:46:29,279
Speaker 3: But he said, no, you gotta give people twenty to

936
00:46:29,400 --> 00:46:32,920
Speaker 3: thirty minute mixes so that they don't get yeah, I

937
00:46:33,000 --> 00:46:37,040
Speaker 3: knowed that was a don Keys special started rocketing.

938
00:46:37,160 --> 00:46:39,200
Speaker 5: It felt like, oh, like changing the music.

939
00:46:38,960 --> 00:46:40,520
Speaker 2: That was kind of annoying to me and be honest

940
00:46:41,000 --> 00:46:45,440
Speaker 2: in full transparency because they will play hip hop, but

941
00:46:46,000 --> 00:46:47,759
Speaker 2: just enough. And then they went back to the to

942
00:46:47,800 --> 00:46:51,399
Speaker 2: the south said yea, I teach, I put it back

943
00:46:51,440 --> 00:46:52,799
Speaker 2: on and jumped.

944
00:46:52,600 --> 00:46:55,560
Speaker 6: Up and if we being like and then it felt

945
00:46:55,600 --> 00:46:58,520
Speaker 6: like the land music would go for like an hour

946
00:46:58,560 --> 00:46:59,799
Speaker 6: and a half and I was like, I don't know

947
00:46:59,840 --> 00:47:00,439
Speaker 6: one word.

948
00:47:00,840 --> 00:47:01,319
Speaker 5: I gotta go.

949
00:47:01,400 --> 00:47:02,520
Speaker 3: Yeah, but you went to the south Side. You went

950
00:47:02,560 --> 00:47:05,279
Speaker 3: to and I was like, you start playing some white,

951
00:47:05,480 --> 00:47:07,480
Speaker 3: some white music, and all of a sudden you go

952
00:47:07,520 --> 00:47:08,920
Speaker 3: to hip hop and it's like that.

953
00:47:09,040 --> 00:47:10,040
Speaker 5: I'm like, okay, here we go.

954
00:47:10,000 --> 00:47:12,200
Speaker 3: A little flip, you know what I'm saying. So it's

955
00:47:12,280 --> 00:47:16,320
Speaker 3: like he says, you play this music for twenty minutes,

956
00:47:16,640 --> 00:47:19,040
Speaker 3: and then everybody goes on the dance floor. It goes crazy.

957
00:47:19,480 --> 00:47:21,480
Speaker 3: Put the heat on. I'm like, put this He said, no,

958
00:47:21,600 --> 00:47:23,719
Speaker 3: put the heat on. They're gonna start sweating, right, I said,

959
00:47:23,719 --> 00:47:27,239
Speaker 3: twenty minutes the ball put a what Guy song? But

960
00:47:27,360 --> 00:47:30,440
Speaker 3: now they're all gonna run to the bar, I said,

961
00:47:30,640 --> 00:47:33,839
Speaker 3: about ten minutes later, you put a great song and

962
00:47:33,880 --> 00:47:38,359
Speaker 3: it's like, oh shit, But like I understood because he

963
00:47:38,400 --> 00:47:41,480
Speaker 3: and Ian Traeger Studio fifty four, Like he is the

964
00:47:41,480 --> 00:47:44,560
Speaker 3: god of night life. Like that guy knew what he

965
00:47:44,600 --> 00:47:46,760
Speaker 3: was doing and he knew how to deme the nights,

966
00:47:46,800 --> 00:47:49,520
Speaker 3: the music, the concept. So I'm like, I have the

967
00:47:49,560 --> 00:47:52,120
Speaker 3: best teacher in the world teaching me how to play

968
00:47:52,120 --> 00:47:53,920
Speaker 3: it the game. How can I mess up? Like so

969
00:47:53,960 --> 00:47:56,640
Speaker 3: in other way, I always said, listen, pick him into us,

970
00:47:57,120 --> 00:48:00,960
Speaker 3: make sure they know what they're doing, Understand what they're

971
00:48:01,000 --> 00:48:03,840
Speaker 3: teaching you, and adopt that of what they're teaching you

972
00:48:03,920 --> 00:48:06,360
Speaker 3: to what you need to do today, and before you

973
00:48:06,400 --> 00:48:09,560
Speaker 3: know it, well it is yours. Like right now, if

974
00:48:09,600 --> 00:48:11,640
Speaker 3: I go to Atlanta, if I go to Miami, if

975
00:48:11,680 --> 00:48:14,799
Speaker 3: I go to Long Island, who's the best. And I'll

976
00:48:14,800 --> 00:48:19,640
Speaker 3: sit there, I go two or three nights, take my notes.

977
00:48:20,320 --> 00:48:22,319
Speaker 3: I'm like, they don't know what's coming because I know

978
00:48:22,400 --> 00:48:25,040
Speaker 3: everything they're doing wrong, So I'm not looking at everything

979
00:48:25,080 --> 00:48:26,640
Speaker 3: they're doing right. I'm going to go in there today.

980
00:48:26,640 --> 00:48:28,279
Speaker 3: I'm going to do my homework like I'm going to

981
00:48:28,280 --> 00:48:31,480
Speaker 3: be the student and I'm going to be the waiter.

982
00:48:31,840 --> 00:48:33,480
Speaker 3: I'm going to be the host. I'm going to be

983
00:48:33,520 --> 00:48:36,040
Speaker 3: the manager, the most important. I'm going to be the client,

984
00:48:36,080 --> 00:48:38,000
Speaker 3: the guy who spends the money. And I'm going to

985
00:48:38,080 --> 00:48:40,160
Speaker 3: sit with the big willies and I'm going to sit

986
00:48:40,160 --> 00:48:42,239
Speaker 3: with the regular folks and I'm going to see how

987
00:48:42,280 --> 00:48:43,919
Speaker 3: they feel. I'm going to see their energy. I'm gonna

988
00:48:43,920 --> 00:48:46,400
Speaker 3: see how what's going on in their world, and before

989
00:48:46,440 --> 00:48:50,120
Speaker 3: you know it, you have a winning, successful here. What's

990
00:48:50,160 --> 00:48:56,000
Speaker 3: coming in twenty twenty one? It's Corona taught me a lot,

991
00:48:56,080 --> 00:48:57,759
Speaker 3: you know what I'm saying. One of the things that

992
00:48:57,840 --> 00:49:00,560
Speaker 3: taught me is to be closer to my family, children,

993
00:49:00,640 --> 00:49:04,120
Speaker 3: my grandchildren. But like you know, the love of real

994
00:49:04,160 --> 00:49:06,080
Speaker 3: people that in your life. But then you got to

995
00:49:06,080 --> 00:49:09,319
Speaker 3: do your homework and says, Okay, I'm busting out. I'm

996
00:49:09,360 --> 00:49:13,840
Speaker 3: going crazy. And what's coming next? If you thought Jimmy's

997
00:49:13,920 --> 00:49:16,560
Speaker 3: was crazy, don't cokeyo. So freedom was crazy. What's coming

998
00:49:16,800 --> 00:49:19,719
Speaker 3: is out of this world? Because I already see I'm

999
00:49:19,719 --> 00:49:22,080
Speaker 3: already planning and I'm going slow. I build a foundation,

1000
00:49:22,800 --> 00:49:25,600
Speaker 3: not building it. I'm saying, I'm getting ready. And one

1001
00:49:25,600 --> 00:49:28,239
Speaker 3: of the things in the restaurant or any business, build

1002
00:49:28,239 --> 00:49:32,080
Speaker 3: yourself cut strong foundation coutend, it's easier to build from,

1003
00:49:32,520 --> 00:49:33,040
Speaker 3: you know what I'm saying.

1004
00:49:33,239 --> 00:49:36,120
Speaker 6: So at the height of Jimmy's, you had celebrities coming

1005
00:49:36,120 --> 00:49:38,279
Speaker 6: in and obviously that boosted the amount of revenue you

1006
00:49:38,280 --> 00:49:40,560
Speaker 6: can bring in and then the food became the thing.

1007
00:49:41,000 --> 00:49:42,920
Speaker 6: And so I'm thinking now, especially like in the down

1008
00:49:43,000 --> 00:49:46,920
Speaker 6: coo quy locations, how profitable is that or how properle

1009
00:49:46,920 --> 00:49:50,080
Speaker 6: are The location doesn't just matter based on where they're located.

1010
00:49:51,000 --> 00:49:52,480
Speaker 3: No, it doesn't matter where they're located.

1011
00:49:52,520 --> 00:49:53,479
Speaker 5: It's just going to be a hit.

1012
00:49:55,120 --> 00:49:57,200
Speaker 6: Because I figured, like you got at the height, you

1013
00:49:57,200 --> 00:49:59,920
Speaker 6: had over three hundred employees. You got again, you have balances,

1014
00:50:00,080 --> 00:50:03,840
Speaker 6: have all this staff that you're paying, and most restaurants

1015
00:50:03,880 --> 00:50:06,480
Speaker 6: people don't walk into till about six seven o'clock if

1016
00:50:06,480 --> 00:50:08,319
Speaker 6: they don't go happy shout out to your happy hour.

1017
00:50:08,640 --> 00:50:11,160
Speaker 6: The two dollar drinks during the somewhere are great. But

1018
00:50:11,440 --> 00:50:15,080
Speaker 6: at what, like, how we what's the revenue model in

1019
00:50:15,160 --> 00:50:17,040
Speaker 6: a good a good year and a down year.

1020
00:50:21,080 --> 00:50:25,799
Speaker 3: For me, it's like, if I'm gonna it's not so

1021
00:50:25,880 --> 00:50:30,600
Speaker 3: much about the number. So it's about what you can offer.

1022
00:50:30,960 --> 00:50:33,000
Speaker 3: So like, let's say, if the location can do breakfast

1023
00:50:33,080 --> 00:50:35,799
Speaker 3: lunch and dinner. Now you have three revenues. Then you

1024
00:50:35,840 --> 00:50:38,000
Speaker 3: add in takeout, then you add in happy hour, then

1025
00:50:38,040 --> 00:50:41,440
Speaker 3: you adding private events, then off premise catering, than you

1026
00:50:41,640 --> 00:50:44,799
Speaker 3: the nightlife. So the more components you could put, the

1027
00:50:44,800 --> 00:50:47,919
Speaker 3: more sources of revenue you can bring in. Okay, Now,

1028
00:50:48,040 --> 00:50:49,680
Speaker 3: one of the most important things that you have to

1029
00:50:49,719 --> 00:50:53,120
Speaker 3: understand is you have to sell an experience, and the

1030
00:50:53,200 --> 00:50:55,640
Speaker 3: experience has to be genuine. It has to be real.

1031
00:50:55,760 --> 00:50:58,040
Speaker 3: People have to be able to touch and feel and

1032
00:50:58,200 --> 00:51:00,680
Speaker 3: know that it's real, because then they'll do the marketing

1033
00:51:00,760 --> 00:51:05,720
Speaker 3: for you. You know. One of the things that I created,

1034
00:51:06,400 --> 00:51:09,000
Speaker 3: like you want to celebrate your birthday in my place

1035
00:51:09,160 --> 00:51:12,120
Speaker 3: because it's going to be an experience. Like it's going

1036
00:51:12,160 --> 00:51:15,879
Speaker 3: to be an experience. So at five o'clock, I had

1037
00:51:15,920 --> 00:51:19,239
Speaker 3: a seating four hundred and forty. It was boked and guys,

1038
00:51:19,280 --> 00:51:21,239
Speaker 3: you got to get up at seven because my next

1039
00:51:21,239 --> 00:51:23,600
Speaker 3: group is coming. And then nine o'clock was my next group,

1040
00:51:23,600 --> 00:51:26,040
Speaker 3: and eleven o'clock my next group, and one o'clock was

1041
00:51:26,040 --> 00:51:28,440
Speaker 3: my next group. And I would sit with my daughters

1042
00:51:28,880 --> 00:51:30,520
Speaker 3: and I'm like, what are we doing today? Give me

1043
00:51:30,600 --> 00:51:32,600
Speaker 3: the list? Okay, who's running?

1044
00:51:32,640 --> 00:51:32,920
Speaker 1: La? No?

1045
00:51:32,840 --> 00:51:34,200
Speaker 3: No, you got to tell them that they got to

1046
00:51:34,200 --> 00:51:36,000
Speaker 3: be up and like, you know, we get that food

1047
00:51:36,000 --> 00:51:38,759
Speaker 3: out like now, like you create such an experience, but

1048
00:51:38,880 --> 00:51:42,320
Speaker 3: you like people wanted to celebrate because it was happy birthday.

1049
00:51:42,360 --> 00:51:45,399
Speaker 3: It was happy there. The music played was happy birthday song,

1050
00:51:45,480 --> 00:51:48,400
Speaker 3: then another happy birday so and people just felt like

1051
00:51:48,520 --> 00:51:52,879
Speaker 3: part of one big family. You create an experience. I

1052
00:51:52,920 --> 00:51:55,920
Speaker 3: think now post COVID, what's going to happen is outdoor

1053
00:51:56,000 --> 00:51:59,960
Speaker 3: is going to blow up. Like whoever has the nicest

1054
00:52:01,080 --> 00:52:05,720
Speaker 3: outdoor experience is going to take advantage of this market huge.

1055
00:52:08,480 --> 00:52:11,279
Speaker 2: So now that things have changed as far as like

1056
00:52:12,160 --> 00:52:14,360
Speaker 2: how how has that shifted your business, not only with

1057
00:52:14,520 --> 00:52:17,000
Speaker 2: COVID but just in general as far as like marketing,

1058
00:52:17,040 --> 00:52:20,800
Speaker 2: Like you said, now it's social media. Now it's influencers.

1059
00:52:20,840 --> 00:52:24,480
Speaker 2: Like influencers is like more important than rappers or entertainers.

1060
00:52:24,480 --> 00:52:26,200
Speaker 5: These days, you may not even know.

1061
00:52:26,200 --> 00:52:29,880
Speaker 2: Who Nobody knows who any athletes are if you're not

1062
00:52:29,920 --> 00:52:34,240
Speaker 2: in the NBA because NBA players, even if you're not notable,

1063
00:52:34,560 --> 00:52:36,759
Speaker 2: you're tall and you stick out, so it's obvious who

1064
00:52:36,760 --> 00:52:38,600
Speaker 2: you are. But that still doesn't really mean anything these

1065
00:52:38,680 --> 00:52:40,960
Speaker 2: days unless you're like a celebrity NBA player.

1066
00:52:40,960 --> 00:52:42,880
Speaker 6: But it's even toughing even then, Like I went to

1067
00:52:42,880 --> 00:52:45,640
Speaker 6: a restaurant it was for next players and you wouldn't even.

1068
00:52:45,440 --> 00:52:46,719
Speaker 3: Know have the mascot? Right?

1069
00:52:47,200 --> 00:52:49,239
Speaker 6: Yeah, well I was like I know them because I

1070
00:52:49,280 --> 00:52:52,040
Speaker 6: found sports, But like they're just they necessarily right next

1071
00:52:52,040 --> 00:52:52,200
Speaker 6: to you.

1072
00:52:52,400 --> 00:52:55,080
Speaker 2: Yeah, athletes aren't. Are aren't moving the needle these days?

1073
00:52:55,600 --> 00:52:58,560
Speaker 2: Rappers but only a select fewer rappers. But influencers are

1074
00:52:58,560 --> 00:53:02,720
Speaker 2: moving the needle a lot. So do you are you

1075
00:53:02,960 --> 00:53:07,680
Speaker 2: marketing on social media? Are you marketing to influencers? Are

1076
00:53:07,680 --> 00:53:10,879
Speaker 2: you marketing bartenders? Startenders, star tender star?

1077
00:53:13,880 --> 00:53:19,840
Speaker 3: You know it's crazy because star tenders. You know, I

1078
00:53:19,960 --> 00:53:23,279
Speaker 3: tell you a funny story. So now what changed in

1079
00:53:23,360 --> 00:53:27,600
Speaker 3: the night life? But you're asking the question, what do

1080
00:53:27,600 --> 00:53:28,520
Speaker 3: you think changing night life?

1081
00:53:28,520 --> 00:53:32,000
Speaker 2: A lot of things changed, but bartender's definitely changed because

1082
00:53:32,040 --> 00:53:34,960
Speaker 2: bottle service. Bottle service changed everything. That changed the whole world.

1083
00:53:35,000 --> 00:53:37,160
Speaker 3: Well, the bottle service was around with Jimmy's because you

1084
00:53:37,200 --> 00:53:39,200
Speaker 3: got a section of VIP if you were buying four

1085
00:53:39,239 --> 00:53:39,920
Speaker 3: or five, six.

1086
00:53:40,000 --> 00:53:43,239
Speaker 2: But that everything became vi Bottle service used to be exclusive,

1087
00:53:43,520 --> 00:53:44,759
Speaker 2: then it became mandatory.

1088
00:53:44,880 --> 00:53:46,960
Speaker 3: You can't get into a club unless you're a lot.

1089
00:53:47,680 --> 00:53:50,440
Speaker 3: But what changed the most. Let me see if you.

1090
00:53:51,080 --> 00:53:54,520
Speaker 2: I would say bottle service club to what, oh club

1091
00:53:54,560 --> 00:53:57,479
Speaker 2: to like lounge like a club to strip club?

1092
00:53:57,520 --> 00:54:01,120
Speaker 3: Oh yes, growing up right, going to a strip club

1093
00:54:01,560 --> 00:54:04,080
Speaker 3: was frowned upon. It was like look fast, no, no,

1094
00:54:05,040 --> 00:54:05,640
Speaker 3: you don't.

1095
00:54:05,400 --> 00:54:09,960
Speaker 6: Go to the strip clubs, strip club yours, especially in

1096
00:54:10,000 --> 00:54:11,840
Speaker 6: New York and New York like that was looked.

1097
00:54:11,680 --> 00:54:13,440
Speaker 3: Upont like you don't go to the strip club? Like, yo,

1098
00:54:13,600 --> 00:54:15,400
Speaker 3: who goes to the strip clubs? Then all of a

1099
00:54:15,440 --> 00:54:18,280
Speaker 3: sudden the clubs disappeared, and then all of a sudden,

1100
00:54:19,120 --> 00:54:20,880
Speaker 3: it's all the strip clubs, and all of a sudden,

1101
00:54:20,920 --> 00:54:23,000
Speaker 3: it's like if you didn't go there with how many

1102
00:54:23,040 --> 00:54:27,760
Speaker 3: stacks to throw and you didn't buy like how many bottles?

1103
00:54:27,800 --> 00:54:31,600
Speaker 3: The shoes round vous the one of the bronx up.

1104
00:54:31,880 --> 00:54:34,600
Speaker 3: You know, you looked at all the strip.

1105
00:54:34,320 --> 00:54:38,759
Speaker 10: Clubs all of that, like everything was like, so now

1106
00:54:38,800 --> 00:54:40,560
Speaker 10: you don't go to a club on a Friday, saiday,

1107
00:54:40,600 --> 00:54:42,440
Speaker 10: that way, you go to the strip club and the

1108
00:54:42,480 --> 00:54:44,719
Speaker 10: girls enjoyed drawing money.

1109
00:54:44,480 --> 00:54:46,319
Speaker 3: At the girls back that back then it didn't look

1110
00:54:46,360 --> 00:54:51,120
Speaker 3: like so then that's how the clubs disappeared in our communities,

1111
00:54:51,160 --> 00:54:54,080
Speaker 3: because then the strip club started getting closed down. But

1112
00:54:54,120 --> 00:54:56,239
Speaker 3: then the strip club started to close, right, But why

1113
00:54:56,239 --> 00:54:59,040
Speaker 3: did they gets because they catered to a certain audience

1114
00:54:59,680 --> 00:55:03,359
Speaker 3: that now the strip clubs are closed, and that's now

1115
00:55:03,400 --> 00:55:07,279
Speaker 3: where the lounges and the restaurant and the restaurants turned

1116
00:55:07,320 --> 00:55:10,480
Speaker 3: coming back, because before you couldn't open up a club

1117
00:55:10,520 --> 00:55:11,640
Speaker 3: because nobody came.

1118
00:55:12,200 --> 00:55:14,520
Speaker 6: The bottle server is the VIP was one thing, but

1119
00:55:14,560 --> 00:55:17,719
Speaker 6: then the entire club became VIP and now you're just

1120
00:55:18,120 --> 00:55:20,040
Speaker 6: standing there back to back with your friend like, hey,

1121
00:55:20,040 --> 00:55:22,239
Speaker 6: you want to drink? These guys popping bottles behind you.

1122
00:55:22,400 --> 00:55:24,520
Speaker 6: It just was like, wow, we're here. We're just standing here.

1123
00:55:24,600 --> 00:55:24,839
Speaker 3: Yeah.

1124
00:55:24,840 --> 00:55:27,279
Speaker 2: But what he said about the strip club thing is

1125
00:55:27,400 --> 00:55:30,520
Speaker 2: very pointed, and because in Atlanta it's been a part

1126
00:55:30,600 --> 00:55:32,799
Speaker 2: of the culture Southern coature for a long time. They

1127
00:55:32,800 --> 00:55:36,000
Speaker 2: break records down there, like you listen to a new record,

1128
00:55:36,080 --> 00:55:37,399
Speaker 2: you got to be playing the strip club first.

1129
00:55:37,400 --> 00:55:40,560
Speaker 3: Before first fight. Jo will be like, yo, we got

1130
00:55:40,600 --> 00:55:42,040
Speaker 3: to drop it in all the strip clubs because if

1131
00:55:42,080 --> 00:55:44,040
Speaker 3: all the strippers are dancing to it, it's a hit.

1132
00:55:44,480 --> 00:55:47,200
Speaker 3: And now it's like social media. But the strip clubs

1133
00:55:47,280 --> 00:55:51,520
Speaker 3: changed the whole game. But what happened was the violence

1134
00:55:51,880 --> 00:55:54,919
Speaker 3: shut them all down everything. You see how few were left?

1135
00:55:55,040 --> 00:55:59,520
Speaker 2: Yeah matter in New York on the clubs closed in

1136
00:55:59,520 --> 00:56:01,959
Speaker 2: New York, club became the only option, and like you said,

1137
00:56:02,000 --> 00:56:05,560
Speaker 2: shootouts and stabbings and violence, and then that got shut

1138
00:56:05,640 --> 00:56:06,960
Speaker 2: down and.

1139
00:56:06,840 --> 00:56:09,080
Speaker 5: Then Corona and then Corona came.

1140
00:56:09,800 --> 00:56:13,279
Speaker 3: Yeah, yeah, basically that's how That's how it happened. Now

1141
00:56:13,360 --> 00:56:17,120
Speaker 3: they have the underground strip clubs. They have like everything's

1142
00:56:17,120 --> 00:56:20,080
Speaker 3: happening underground, and so you think they're really gonna stop it.

1143
00:56:20,120 --> 00:56:22,279
Speaker 3: But I don't know, but I think that the next

1144
00:56:22,280 --> 00:56:24,360
Speaker 3: big move is going to be like now that the

1145
00:56:24,400 --> 00:56:28,400
Speaker 3: city opened up and allowing outdoor, it's changing people. But

1146
00:56:28,440 --> 00:56:30,279
Speaker 3: I was talking to one of my friends, he's a

1147
00:56:30,600 --> 00:56:32,920
Speaker 3: captain in the four three four, and he's like, the

1148
00:56:32,960 --> 00:56:35,280
Speaker 3: problem that we see is going to develop is people

1149
00:56:35,360 --> 00:56:37,560
Speaker 3: now learn how to party outdoor. They don't need to

1150
00:56:37,600 --> 00:56:40,719
Speaker 3: go to a club until it gets cold. Well that

1151
00:56:40,800 --> 00:56:43,799
Speaker 3: was lo Marena. That was the That was the lure of.

1152
00:56:43,760 --> 00:56:45,799
Speaker 2: Loam Marena was that you in New York City, but

1153
00:56:45,880 --> 00:56:48,520
Speaker 2: you feel like you're in Miami, Miami, like you know,

1154
00:56:48,560 --> 00:56:52,200
Speaker 2: you gotta you got the water you got saying yeah,

1155
00:56:52,320 --> 00:56:56,560
Speaker 2: it was a vibe that whole Diyakman strip was a vibe.

1156
00:56:57,200 --> 00:56:59,759
Speaker 3: It was amazing. It was like the whole strip was

1157
00:56:59,800 --> 00:57:01,440
Speaker 3: like a whole not so, what's going to be the

1158
00:57:01,480 --> 00:57:04,600
Speaker 3: next now move? It's going to be interesting this twenty

1159
00:57:04,640 --> 00:57:06,759
Speaker 3: twenty one is whoever prepared to come out.

1160
00:57:07,080 --> 00:57:08,600
Speaker 5: I think Jimmy knows what the next move is.

1161
00:57:09,600 --> 00:57:12,480
Speaker 3: It's happened. It's in the worst, it's in development of

1162
00:57:12,520 --> 00:57:13,319
Speaker 3: the development right now.

1163
00:57:13,320 --> 00:57:15,319
Speaker 2: And you know, it's interesting because it's like I remember

1164
00:57:15,320 --> 00:57:17,160
Speaker 2: when Lo Morena first started the pop and I heard

1165
00:57:17,200 --> 00:57:18,880
Speaker 2: about it. I think if I really heard about it,

1166
00:57:18,880 --> 00:57:21,160
Speaker 2: when jay Z went this was years ago, like they

1167
00:57:21,240 --> 00:57:22,760
Speaker 2: was like Jay was in Lot Marina. It was like

1168
00:57:23,000 --> 00:57:26,120
Speaker 2: every weekend I was him about lot Morena and at

1169
00:57:26,160 --> 00:57:28,919
Speaker 2: that time, like it was all the way uptown, so

1170
00:57:29,040 --> 00:57:32,480
Speaker 2: it was kind of out the way and location wise,

1171
00:57:32,520 --> 00:57:34,360
Speaker 2: you wouldn't think that that would be the best location,

1172
00:57:35,320 --> 00:57:37,000
Speaker 2: but it ended up working out.

1173
00:57:37,160 --> 00:57:39,440
Speaker 3: Yeah, it was. I would pull up all the time.

1174
00:57:39,520 --> 00:57:43,600
Speaker 2: But so location isn't really location isn't always the most

1175
00:57:43,640 --> 00:57:46,000
Speaker 2: important fact. If you can make something hot, they'll country.

1176
00:57:46,360 --> 00:57:49,560
Speaker 2: Like even sus rendezv was in Mount Vernon, you know

1177
00:57:50,000 --> 00:57:52,960
Speaker 2: for us, I mean that's that's hometown. But people in

1178
00:57:53,000 --> 00:57:55,200
Speaker 2: the city, they look at Westchester like that's upstate.

1179
00:57:54,960 --> 00:57:57,440
Speaker 5: That's uptown. That's really uptown.

1180
00:57:57,520 --> 00:57:58,360
Speaker 3: That's upstate.

1181
00:57:58,920 --> 00:58:02,400
Speaker 5: Yeah, upstate, Bronx is uptown and west Chester's upstate.

1182
00:58:02,440 --> 00:58:05,440
Speaker 3: You're right, So that was cool to live upstate because

1183
00:58:05,920 --> 00:58:08,280
Speaker 3: nobody wants to live in a box room in the city.

1184
00:58:08,480 --> 00:58:11,240
Speaker 3: Not everybody's looking for properties upstate. But you know the

1185
00:58:11,240 --> 00:58:14,320
Speaker 3: fun thing about upstate and it's not upstate, it's west

1186
00:58:15,440 --> 00:58:16,800
Speaker 3: there's no place to really party.

1187
00:58:17,320 --> 00:58:18,000
Speaker 5: No.

1188
00:58:18,240 --> 00:58:21,080
Speaker 6: No, that's why down Coquy was important because before you came,

1189
00:58:21,200 --> 00:58:24,360
Speaker 6: it was Pearl and Pearl was official. We had the

1190
00:58:24,360 --> 00:58:26,400
Speaker 6: two for one drinks in there, and they shut that

1191
00:58:26,520 --> 00:58:29,200
Speaker 6: down because I guess again maybe the client tell of

1192
00:58:29,200 --> 00:58:30,080
Speaker 6: people that were coming in.

1193
00:58:30,480 --> 00:58:32,360
Speaker 5: But then that Coki came and was like all right.

1194
00:58:32,280 --> 00:58:33,800
Speaker 2: But you know what happens that something to get shout

1195
00:58:33,920 --> 00:58:37,240
Speaker 2: to my man cave party extraord in there promoted but

1196
00:58:37,640 --> 00:58:40,439
Speaker 2: anytime in White Plane because it's white so it's oversaturated

1197
00:58:40,440 --> 00:58:42,640
Speaker 2: with restaurants. I know when the restaurants in trouble when

1198
00:58:42,680 --> 00:58:46,200
Speaker 2: they start throwing parties. Just before Corona obviously, but they

1199
00:58:46,240 --> 00:58:48,760
Speaker 2: would through parties for a couple of months and then

1200
00:58:48,800 --> 00:58:50,720
Speaker 2: it'd be like a stabbing or something like that and

1201
00:58:50,720 --> 00:58:52,280
Speaker 2: then they would the cops would come shut it down.

1202
00:58:52,320 --> 00:58:55,000
Speaker 2: But I knew that the only reason when they were

1203
00:58:55,040 --> 00:58:58,000
Speaker 2: doing parties is because they wasn't making at that point.

1204
00:58:58,440 --> 00:59:01,960
Speaker 3: Like like I like, I seen industry and it messages

1205
00:59:01,960 --> 00:59:05,360
Speaker 3: it up for our community. Perfect example, you just said,

1206
00:59:06,160 --> 00:59:07,920
Speaker 3: you know, I had a place in White Planes down

1207
00:59:07,960 --> 00:59:11,200
Speaker 3: Cokie up there. I thought that that was going to

1208
00:59:11,240 --> 00:59:14,440
Speaker 3: be like the next best, most amazing thing. But the

1209
00:59:14,480 --> 00:59:19,439
Speaker 3: town is racist. You ain't gonna like. They don't want

1210
00:59:19,560 --> 00:59:21,920
Speaker 3: people of color to go up there in parties. So

1211
00:59:21,960 --> 00:59:24,560
Speaker 3: they have checkpoints are everywhere you go. So you get

1212
00:59:24,560 --> 00:59:26,280
Speaker 3: a couple of checkpoints, you ain't going back. One guy

1213
00:59:26,280 --> 00:59:28,760
Speaker 3: gets a resident kills your business. So at the end

1214
00:59:28,800 --> 00:59:30,479
Speaker 3: of the day, it's like, you know what, I stay

1215
00:59:30,520 --> 00:59:34,280
Speaker 3: away from upstate and little towns because little towns have

1216
00:59:34,400 --> 00:59:36,520
Speaker 3: people that will they will come after you. They'll shut

1217
00:59:36,560 --> 00:59:38,800
Speaker 3: you down. They don't care. I mean, and that's around America.

1218
00:59:38,840 --> 00:59:40,480
Speaker 3: I'm not gonna say just New York City, anyone in

1219
00:59:40,520 --> 00:59:44,120
Speaker 3: this world. Like you go to Jersey, Connecticut. If you

1220
00:59:44,160 --> 00:59:46,720
Speaker 3: don't really you're not an influence and you're not down

1221
00:59:46,720 --> 00:59:49,320
Speaker 3: with the town, they will shut you down real quick,

1222
00:59:49,680 --> 00:59:51,600
Speaker 3: you know. And if you're of color, you're even faster.

1223
00:59:51,640 --> 00:59:53,320
Speaker 3: You're gonna get shut down. But one of the biggest

1224
00:59:53,360 --> 00:59:55,840
Speaker 3: problems that we have is that when somebody's doing bad,

1225
00:59:56,600 --> 01:00:00,520
Speaker 3: they think that the way to get out of the

1226
01:00:00,640 --> 01:00:02,720
Speaker 3: debt is to bring in promoters. What's the problem with

1227
01:00:02,720 --> 01:00:06,080
Speaker 3: the promoters. Promoter doesn't care. He has no investment. He

1228
01:00:06,120 --> 01:00:08,120
Speaker 3: makes his money today, he's in, he's out, have a

1229
01:00:08,200 --> 01:00:11,160
Speaker 3: nice day. So if your capacity is two hundred and

1230
01:00:11,160 --> 01:00:13,080
Speaker 3: he brings in five hundred, what does he care. He

1231
01:00:13,160 --> 01:00:16,040
Speaker 3: makes more money. You feel better that you made more money.

1232
01:00:16,360 --> 01:00:18,120
Speaker 3: But you have an incident, the cops walk in. You

1233
01:00:18,200 --> 01:00:21,080
Speaker 3: over capacity all of a sudden. So you know there

1234
01:00:21,160 --> 01:00:23,800
Speaker 3: has to be like yo, it's a double edged sword.

1235
01:00:24,080 --> 01:00:25,560
Speaker 3: Got to know what you play with him when these

1236
01:00:25,560 --> 01:00:30,000
Speaker 3: places they do these parties because they know they got

1237
01:00:30,000 --> 01:00:33,400
Speaker 3: four months they're going to go to the Lives Day. Now,

1238
01:00:33,520 --> 01:00:37,680
Speaker 3: that sets a stigma for the next owner. So that's

1239
01:00:37,720 --> 01:00:40,840
Speaker 3: what we heard each other, because if something is out

1240
01:00:40,840 --> 01:00:43,280
Speaker 3: of line, shut him down. You know, like I said,

1241
01:00:43,440 --> 01:00:47,360
Speaker 3: club owners, guys, you know you feel that the caps

1242
01:00:47,360 --> 01:00:49,320
Speaker 3: are against you, But do you know who's out of

1243
01:00:49,360 --> 01:00:51,200
Speaker 3: community board? No, do you know who the price and

1244
01:00:51,200 --> 01:00:53,320
Speaker 3: commander is? No, have you ever met with them? No,

1245
01:00:53,440 --> 01:00:55,320
Speaker 3: you wait to meet them when they're coming down on

1246
01:00:55,400 --> 01:00:57,520
Speaker 3: you to shut you down. You ain't doing your homework.

1247
01:00:57,720 --> 01:01:00,160
Speaker 3: So if you're going to open up an establishment, know

1248
01:01:00,200 --> 01:01:04,440
Speaker 3: your neighbors, know the community board leaders, know the police department.

1249
01:01:05,160 --> 01:01:08,640
Speaker 3: Hire a retired cop. Listen blue, I'm blue is different.

1250
01:01:08,920 --> 01:01:10,720
Speaker 3: If they don't know you, they can come after you.

1251
01:01:11,080 --> 01:01:13,320
Speaker 3: But if you have a bulletproof vest, it ain't going

1252
01:01:13,360 --> 01:01:16,160
Speaker 3: through you. So hire someone that can help you. So

1253
01:01:16,560 --> 01:01:19,920
Speaker 3: hire people, know your team, know what you're going up against.

1254
01:01:20,160 --> 01:01:21,880
Speaker 3: If you don't do your homework, you're gonna get hurt.

1255
01:01:21,960 --> 01:01:24,800
Speaker 3: Don't call it after the fact. Oh day man, Like

1256
01:01:24,840 --> 01:01:26,360
Speaker 3: if you look at the Heights of Heights was out

1257
01:01:26,400 --> 01:01:29,000
Speaker 3: of control for a very long time. You walk into

1258
01:01:29,000 --> 01:01:31,920
Speaker 3: these places and I'm like, how do you how did

1259
01:01:31,960 --> 01:01:34,840
Speaker 3: this happens? And then all of a sudden they all

1260
01:01:34,840 --> 01:01:37,840
Speaker 3: got shut down and it was only a matter of time.

1261
01:01:38,000 --> 01:01:39,800
Speaker 3: So you have to know what you need to do

1262
01:01:39,920 --> 01:01:44,040
Speaker 3: in every neighborhood. But you know, if you're of color,

1263
01:01:45,120 --> 01:01:47,040
Speaker 3: you're more likely that they're going to attack you than

1264
01:01:47,080 --> 01:01:50,240
Speaker 3: if you're American, you're white, or you're a retired cop. Listen,

1265
01:01:50,960 --> 01:01:52,560
Speaker 3: there's just different set of rules.

1266
01:01:52,600 --> 01:01:54,840
Speaker 6: Did you ever think, all right, I'm just going to

1267
01:01:54,920 --> 01:01:57,560
Speaker 6: keep it strictly a restaurant and not have that nightlife

1268
01:01:57,560 --> 01:01:59,840
Speaker 6: component as part of the establishment.

1269
01:02:02,240 --> 01:02:08,680
Speaker 3: Yeah, because right now is like if you're going to

1270
01:02:08,720 --> 01:02:11,360
Speaker 3: go out for dinner and you have like I'm building

1271
01:02:11,360 --> 01:02:14,600
Speaker 3: outdoor spaces where you're going to have dinner and you're

1272
01:02:14,600 --> 01:02:17,400
Speaker 3: going to enjoy your music and your space and your fans.

1273
01:02:17,840 --> 01:02:20,880
Speaker 3: So you're going to You're going to build something different

1274
01:02:21,520 --> 01:02:23,200
Speaker 3: for the day and age of people that we're living

1275
01:02:23,200 --> 01:02:25,600
Speaker 3: with today. You know what I'm saying. So it's that

1276
01:02:25,680 --> 01:02:27,880
Speaker 3: big night life went to a small nightlife went to

1277
01:02:27,960 --> 01:02:30,120
Speaker 3: a strip club. So what's the new what's going to

1278
01:02:30,160 --> 01:02:33,080
Speaker 3: be the new deal. It's going to be with social distancing.

1279
01:02:33,160 --> 01:02:35,080
Speaker 3: A lot of people are not going to take the

1280
01:02:35,160 --> 01:02:37,960
Speaker 3: vaccine for I don't know what reason. I already had Corona.

1281
01:02:38,000 --> 01:02:41,680
Speaker 3: I went through it. It was tough for me and a

1282
01:02:41,720 --> 01:02:45,120
Speaker 3: lot of people enjoying privacy because we move so recklessly

1283
01:02:45,200 --> 01:02:48,280
Speaker 3: so fast before Corona. Now we look we slow down,

1284
01:02:48,840 --> 01:02:51,520
Speaker 3: We like our company. We pick our company now, so

1285
01:02:51,560 --> 01:02:53,400
Speaker 3: we're going to go to places that we feel that

1286
01:02:53,720 --> 01:02:55,600
Speaker 3: the energy in the room is good and we can

1287
01:02:55,680 --> 01:02:57,600
Speaker 3: have our own different little parties, and I think that's

1288
01:02:57,600 --> 01:03:00,880
Speaker 3: going to be the move moving forward. So part part

1289
01:03:00,920 --> 01:03:01,040
Speaker 3: of it.

1290
01:03:01,200 --> 01:03:03,600
Speaker 6: And you said the word development during this whole process,

1291
01:03:03,920 --> 01:03:05,080
Speaker 6: started your own construction team.

1292
01:03:06,240 --> 01:03:09,200
Speaker 3: I've always built. I've always been you know, I've always

1293
01:03:09,360 --> 01:03:12,960
Speaker 3: loved building things. And I have had fortune of having

1294
01:03:13,040 --> 01:03:18,120
Speaker 3: some great designers in my life. Eat Alt Watsburg, he

1295
01:03:18,160 --> 01:03:22,120
Speaker 3: did Cafeteria Republic, Bond Street, Dublin, Mexico. W So he's

1296
01:03:22,160 --> 01:03:25,240
Speaker 3: like a designed the interior guy. And once he tells

1297
01:03:25,280 --> 01:03:26,640
Speaker 3: me how to design it and do it, then I

1298
01:03:26,680 --> 01:03:28,560
Speaker 3: get my Chinese crew and we just make it happen.

1299
01:03:28,680 --> 01:03:30,440
Speaker 3: It's like the one thing I'm gonna tell you in

1300
01:03:30,480 --> 01:03:34,560
Speaker 3: the restaurant business, the most important thing when you're gonna

1301
01:03:34,560 --> 01:03:38,560
Speaker 3: build a restaurant anywhere in this world, to not do

1302
01:03:38,640 --> 01:03:42,880
Speaker 3: it without a plan. The biggest mistake restaurant owners do

1303
01:03:44,000 --> 01:03:47,240
Speaker 3: and people ain't even homes like, just if you have

1304
01:03:47,320 --> 01:03:51,080
Speaker 3: a dream, put it on paper, make the mistake, erase it.

1305
01:03:51,080 --> 01:03:54,760
Speaker 3: It costs you a lot less to do it this way.

1306
01:03:55,360 --> 01:03:57,760
Speaker 3: Then to turn around and says, well, I have an idea.

1307
01:03:57,800 --> 01:04:00,080
Speaker 3: I want to put a lamp over here and this

1308
01:04:00,160 --> 01:04:04,200
Speaker 3: over there and get a rendering spend the money on

1309
01:04:04,320 --> 01:04:07,560
Speaker 3: a designer and architect. Look at it before it's going

1310
01:04:07,640 --> 01:04:09,720
Speaker 3: to open and change whatever you're going to change now,

1311
01:04:10,160 --> 01:04:12,960
Speaker 3: don't make don't waste the money. Trust me, I've done

1312
01:04:12,960 --> 01:04:15,880
Speaker 3: this so many It's cost me millions of dollars to

1313
01:04:15,920 --> 01:04:17,880
Speaker 3: turn around and think that. I know. No, no, no,

1314
01:04:17,880 --> 01:04:19,960
Speaker 3: no no. Put it on a paper because then you

1315
01:04:20,000 --> 01:04:23,400
Speaker 3: can cost the material, the labor. A contract is not

1316
01:04:23,440 --> 01:04:25,880
Speaker 3: going to rob you. He signed on the dotted line.

1317
01:04:26,240 --> 01:04:29,480
Speaker 3: Don't give a contractor too much money. Buy your own

1318
01:04:29,480 --> 01:04:32,680
Speaker 3: material if you can pay him weekly, and don't let

1319
01:04:32,720 --> 01:04:34,480
Speaker 3: him rip you off. There's a lot of bad people

1320
01:04:34,520 --> 01:04:37,360
Speaker 3: out there. There's a lot of bad people out there. Trust me,

1321
01:04:38,120 --> 01:04:40,280
Speaker 3: I deal with them all the time. I don't deal

1322
01:04:40,280 --> 01:04:42,160
Speaker 3: with them. I know who they are. You can see

1323
01:04:42,160 --> 01:04:45,680
Speaker 3: those weaves in the But design it upfront, like anything

1324
01:04:45,720 --> 01:04:48,000
Speaker 3: in your life. Put it on paper. Design and see

1325
01:04:48,000 --> 01:04:50,520
Speaker 3: what's going to cost you, and spend some money which

1326
01:04:50,640 --> 01:04:53,880
Speaker 3: hire someone that can consult. Hire. There's a lot of

1327
01:04:53,880 --> 01:04:57,120
Speaker 3: great consultants out there that will save you so much

1328
01:04:57,200 --> 01:04:59,520
Speaker 3: money you think upfront is going to cost you. If

1329
01:05:00,120 --> 01:05:02,000
Speaker 3: you go down that, that's a money pit. When you

1330
01:05:02,040 --> 01:05:05,080
Speaker 3: start building these places, they become money pits and it

1331
01:05:05,120 --> 01:05:05,880
Speaker 3: doesn't make sense.

1332
01:05:06,880 --> 01:05:09,880
Speaker 2: So you had spoke about before, like the way that

1333
01:05:10,040 --> 01:05:11,960
Speaker 2: the cops had treated different like when you started the

1334
01:05:12,000 --> 01:05:14,160
Speaker 2: soul food restaurant as opposed to the lat restaurant. Talk

1335
01:05:14,200 --> 01:05:14,920
Speaker 2: about that a little.

1336
01:05:14,720 --> 01:05:20,840
Speaker 3: Bit, you know, you know it's listen so you know

1337
01:05:21,040 --> 01:05:26,000
Speaker 3: I'm from the Bronx. I'm Puerto Rican. My grandchildren are

1338
01:05:26,000 --> 01:05:33,560
Speaker 3: black and Puerto Rican. I have Dominican grandchildren as well.

1339
01:05:33,640 --> 01:05:38,440
Speaker 3: So you can't tell me like I shifted one way.

1340
01:05:38,520 --> 01:05:40,520
Speaker 3: Listen with all brothers. At the end of the day,

1341
01:05:41,120 --> 01:05:44,920
Speaker 3: when I have black cops and white cops looking at

1342
01:05:45,240 --> 01:05:49,680
Speaker 3: soul food restaurant differently, you know it exists. We can't

1343
01:05:49,680 --> 01:05:51,720
Speaker 3: say it doesn't exist. I said, you don't want a

1344
01:05:51,880 --> 01:05:54,480
Speaker 3: great soul food restaurant with music and a little bit

1345
01:05:54,480 --> 01:05:56,720
Speaker 3: of everything. That's what we do every day. Anyway, I

1346
01:05:56,800 --> 01:05:58,760
Speaker 3: just called I just changed the name. All of a sudden,

1347
01:05:58,760 --> 01:06:00,680
Speaker 3: I changed the name. I'm different different. I did the

1348
01:06:00,720 --> 01:06:02,720
Speaker 3: same concept. I did a little Latin food. I did

1349
01:06:02,720 --> 01:06:05,600
Speaker 3: a little soulfood. What's the difference? Why was that treated different?

1350
01:06:06,560 --> 01:06:08,880
Speaker 6: That was that was Don Cokey turning into gets old.

1351
01:06:08,960 --> 01:06:12,120
Speaker 6: So and you know it was a nice situation betifl.

1352
01:06:12,120 --> 01:06:14,200
Speaker 6: It was a beautiful situation. You had a nice VIP room,

1353
01:06:14,240 --> 01:06:17,400
Speaker 6: the food was great, the music was great. I actually

1354
01:06:17,800 --> 01:06:19,400
Speaker 6: liked it a little bit more than the Don co

1355
01:06:19,480 --> 01:06:21,880
Speaker 6: Kee White Planes. Then you had the upstairs downstairs if

1356
01:06:21,920 --> 01:06:23,600
Speaker 6: you had to do brunch during the day. So it's

1357
01:06:23,680 --> 01:06:25,640
Speaker 6: unfortunate that that that happened.

1358
01:06:26,520 --> 01:06:29,000
Speaker 3: Unfortunate and fortunately because I got a great experience and

1359
01:06:29,040 --> 01:06:31,120
Speaker 3: I could still do it again, and I can, and

1360
01:06:31,160 --> 01:06:34,200
Speaker 3: I see myself sometime in the future doing another soul

1361
01:06:34,240 --> 01:06:38,360
Speaker 3: food Latin restaurant combo because I got it under the wing.

1362
01:06:38,440 --> 01:06:40,160
Speaker 3: I took the course, I got the class, and it's

1363
01:06:40,240 --> 01:06:43,840
Speaker 3: and the demand is there. The demand is there, Like

1364
01:06:43,880 --> 01:06:48,360
Speaker 3: I've seen some soul food restaurants that have never had

1365
01:06:49,440 --> 01:06:51,880
Speaker 3: I've never taken it to that level. I already seen

1366
01:06:51,880 --> 01:06:53,360
Speaker 3: what's missing. So for me, it's in the bandage.

1367
01:06:53,600 --> 01:06:55,840
Speaker 6: Did you tap into the Sylvia's team when you went

1368
01:06:56,120 --> 01:06:58,440
Speaker 6: ventured into SOFO or now?

1369
01:06:58,560 --> 01:07:00,000
Speaker 5: Is it your direct competition?

1370
01:07:00,560 --> 01:07:04,760
Speaker 3: No, they're never, they're never. There's no, But that's my family.

1371
01:07:05,200 --> 01:07:06,960
Speaker 3: Those are my family. Anything they need they can call

1372
01:07:07,000 --> 01:07:08,600
Speaker 3: me tomorrow. I'm like, yo, I'm there, I'll help you

1373
01:07:08,640 --> 01:07:11,640
Speaker 3: out whatever you need. I hire a soul food chef,

1374
01:07:12,200 --> 01:07:14,720
Speaker 3: you know, because I think everybody has their own chefs

1375
01:07:14,720 --> 01:07:16,240
Speaker 3: and their own and then you have to tweak what

1376
01:07:16,400 --> 01:07:18,480
Speaker 3: chef is going to do because just because you know

1377
01:07:18,520 --> 01:07:20,600
Speaker 3: how to cook soul food doesn't mean is that what

1378
01:07:20,680 --> 01:07:22,680
Speaker 3: everybody gonna want. So you got to tweak that and

1379
01:07:22,720 --> 01:07:26,200
Speaker 3: that's how you learn these things. But I think that

1380
01:07:26,520 --> 01:07:32,040
Speaker 3: a great soul food with a a bougie nightlife would

1381
01:07:32,120 --> 01:07:34,680
Speaker 3: be a great head in New York anyway in this world.

1382
01:07:36,080 --> 01:07:39,439
Speaker 2: Yeah, that definitely wouldn't because it's not there's not really

1383
01:07:39,480 --> 01:07:41,200
Speaker 2: too much like that going on.

1384
01:07:41,120 --> 01:07:44,800
Speaker 6: That we really need. What's the the cuisine? Oh hot

1385
01:07:44,880 --> 01:07:47,880
Speaker 6: class I love the grill is nice, but it's only

1386
01:07:47,920 --> 01:07:50,240
Speaker 6: in the city, so we need something out here.

1387
01:07:50,440 --> 01:07:52,280
Speaker 3: I love what's in it food. If you don't understand,

1388
01:07:53,760 --> 01:07:55,600
Speaker 3: I'm a food I love. I love great food. I

1389
01:07:55,720 --> 01:07:59,360
Speaker 3: love like when chefs present food and the taste, but

1390
01:07:59,440 --> 01:08:02,280
Speaker 3: the energy. It has to be a vibe. You gotta

1391
01:08:02,280 --> 01:08:05,360
Speaker 3: be a vibe. That's what we need. That vibe. We

1392
01:08:05,640 --> 01:08:06,720
Speaker 3: need that vibe.

1393
01:08:06,840 --> 01:08:10,360
Speaker 2: Yeah, I mean the tough spot. It's difficult because it's

1394
01:08:10,360 --> 01:08:12,800
Speaker 2: like how do you control how do you really control it?

1395
01:08:12,840 --> 01:08:14,520
Speaker 2: You try to do dress code, but there's no dress

1396
01:08:14,520 --> 01:08:18,200
Speaker 2: code anymore, so that that one away you do the

1397
01:08:18,240 --> 01:08:21,080
Speaker 2: eye test. The eye test is that leads to just

1398
01:08:21,200 --> 01:08:23,040
Speaker 2: racism on a whole different level of playing. Like you

1399
01:08:23,040 --> 01:08:24,280
Speaker 2: know what I'm saying. So it's like, I see if

1400
01:08:24,280 --> 01:08:27,120
Speaker 2: from both perspectives, because I've seen places where they're like, yo,

1401
01:08:27,200 --> 01:08:29,840
Speaker 2: no sneakers, you can't get in, and every single person

1402
01:08:29,880 --> 01:08:31,320
Speaker 2: that's white in there has sneakers on.

1403
01:08:32,080 --> 01:08:36,559
Speaker 3: And the sneaker you get, you put out a load

1404
01:08:36,600 --> 01:08:39,439
Speaker 3: for a fact, that's a fact. So how do you

1405
01:08:39,479 --> 01:08:41,160
Speaker 3: do that? How do you control crowd?

1406
01:08:41,280 --> 01:08:43,080
Speaker 2: Like because like I said before, you could just do

1407
01:08:43,720 --> 01:08:45,320
Speaker 2: dress code, but there's no more dress code, So how

1408
01:08:45,320 --> 01:08:46,200
Speaker 2: do you control the crowd?

1409
01:08:47,240 --> 01:08:52,320
Speaker 3: Music? Music, all okay, you set the tone, yo, I

1410
01:08:52,360 --> 01:08:55,679
Speaker 3: tell listen? Okay, So I tell a cloth bone all right,

1411
01:08:56,800 --> 01:08:59,040
Speaker 3: nick A license is till four o'clock in the morning. Okay,

1412
01:09:00,040 --> 01:09:05,880
Speaker 3: when should you change the music at three fifty nine?

1413
01:09:06,439 --> 01:09:12,400
Speaker 3: You understand? So if you go from hardcore taboogie dancing

1414
01:09:13,040 --> 01:09:16,200
Speaker 3: too slow and sexy to turning on the lights, people

1415
01:09:16,280 --> 01:09:21,760
Speaker 3: leave in this tone. But if you leave with you,

1416
01:09:22,560 --> 01:09:24,960
Speaker 3: we all know the great DJs of New York City

1417
01:09:24,960 --> 01:09:27,160
Speaker 3: in the world. If you bring that DJ in at

1418
01:09:27,160 --> 01:09:30,320
Speaker 3: three thirty to rock out for that last half hour.

1419
01:09:32,000 --> 01:09:33,479
Speaker 3: I need a bottle, and that what they do with

1420
01:09:33,479 --> 01:09:36,720
Speaker 3: the bottles, they're chugging it. If you look at the

1421
01:09:36,760 --> 01:09:41,360
Speaker 3: most violence in the clubs anywhere in this world, and

1422
01:09:41,400 --> 01:09:45,200
Speaker 3: I'm talking about anywhere, and this is like science, it's

1423
01:09:45,840 --> 01:09:50,200
Speaker 3: half hour before you close to an hour after you close.

1424
01:09:50,640 --> 01:09:54,760
Speaker 3: Why the juice kicks in? Now what do you do?

1425
01:09:54,840 --> 01:09:57,760
Speaker 3: You just set yourself up for failure. So what do

1426
01:09:57,880 --> 01:10:01,040
Speaker 3: I do? The hardest music? If I close it for

1427
01:10:01,600 --> 01:10:04,920
Speaker 3: it ends at three, then at three o'clock you do

1428
01:10:04,920 --> 01:10:06,519
Speaker 3: a little souce a little bit. They don't get people

1429
01:10:06,520 --> 01:10:08,679
Speaker 3: stop bugging out, like yo, I want to go hardcore.

1430
01:10:08,720 --> 01:10:10,920
Speaker 3: You don't bring them, you know, because you're going to

1431
01:10:11,000 --> 01:10:13,680
Speaker 3: create a problem. I just thought about something. I just

1432
01:10:13,760 --> 01:10:14,679
Speaker 3: had a great idea.

1433
01:10:14,720 --> 01:10:15,880
Speaker 2: So when we go to the land and shout out

1434
01:10:15,880 --> 01:10:17,719
Speaker 2: to alx butad Energy, always bring them to this party.

1435
01:10:17,720 --> 01:10:20,240
Speaker 2: Cause R and B only party and they only play

1436
01:10:20,360 --> 01:10:22,240
Speaker 2: R and B and it's a vibe and it's an

1437
01:10:22,320 --> 01:10:24,080
Speaker 2: R and B. So it's not like, you know, no violence,

1438
01:10:24,160 --> 01:10:27,120
Speaker 2: not no violence. We should do earn your Lisia. We

1439
01:10:27,120 --> 01:10:28,760
Speaker 2: should do what we should have a night. We should

1440
01:10:28,800 --> 01:10:31,360
Speaker 2: collaborate on the night, Bring the night. R and B

1441
01:10:31,640 --> 01:10:33,960
Speaker 2: is only going to be only R and B is

1442
01:10:34,000 --> 01:10:34,559
Speaker 2: a vibe.

1443
01:10:35,560 --> 01:10:38,320
Speaker 3: No, But I think, listen, if you do, you do

1444
01:10:38,360 --> 01:10:41,080
Speaker 3: a little freestyle, you do a little house, you do

1445
01:10:41,160 --> 01:10:44,439
Speaker 3: a little like old school hip hop. Listen. I always

1446
01:10:44,479 --> 01:10:46,960
Speaker 3: tell this is funny because back in the days, I'm

1447
01:10:47,040 --> 01:10:49,120
Speaker 3: like always fight it with Joe. You know, Joe's my

1448
01:10:49,160 --> 01:10:52,080
Speaker 3: little brother. Like I love Joe. Joe's like he's family.

1449
01:10:52,080 --> 01:10:54,400
Speaker 3: I mean, he's been to my daughter's weddings, like everybody knows.

1450
01:10:54,520 --> 01:10:57,599
Speaker 3: And I always say, listen, Joe, all my friends love

1451
01:10:57,680 --> 01:11:01,080
Speaker 3: you because they met you. But your music it's too hardcore.

1452
01:11:01,560 --> 01:11:05,120
Speaker 3: You need to start doing some some hip hop. And

1453
01:11:05,200 --> 01:11:06,920
Speaker 3: all of a sudden, what do you think he's changed?

1454
01:11:06,960 --> 01:11:08,920
Speaker 3: And he flipped the light and then all of a sudden,

1455
01:11:08,920 --> 01:11:10,880
Speaker 3: it's like every year he has a hit. And what

1456
01:11:10,960 --> 01:11:13,840
Speaker 3: is it about dancing? It's not about violence. All of

1457
01:11:13,880 --> 01:11:16,640
Speaker 3: it is like everybody started changing the vibe. So if

1458
01:11:16,680 --> 01:11:19,240
Speaker 3: you did a hip hop show, it has to be

1459
01:11:19,240 --> 01:11:21,920
Speaker 3: a dance on it can't be it has to be

1460
01:11:22,000 --> 01:11:24,160
Speaker 3: positive energy. That's where the R and B kicks in.

1461
01:11:24,200 --> 01:11:26,400
Speaker 3: That's where a little bit everything kicks in. It's all

1462
01:11:26,400 --> 01:11:28,040
Speaker 3: about the energy you bring to the tech and.

1463
01:11:27,960 --> 01:11:30,959
Speaker 2: Then we promote it because everybody I follows is positive.

1464
01:11:31,400 --> 01:11:34,040
Speaker 2: It's a business platform. We played the good R and

1465
01:11:34,080 --> 01:11:34,679
Speaker 2: B music.

1466
01:11:34,800 --> 01:11:36,960
Speaker 5: We have R and B. We don't even need right Well,

1467
01:11:37,080 --> 01:11:39,600
Speaker 5: like he said something something, you can mix it.

1468
01:11:39,800 --> 01:11:42,760
Speaker 3: You can make it so No, but that's too like

1469
01:11:43,200 --> 01:11:45,559
Speaker 3: and then it's like you got to mix it. I said, listen.

1470
01:11:45,600 --> 01:11:48,240
Speaker 3: I tell everybody listen, mix it, mix it up. But

1471
01:11:48,880 --> 01:11:51,080
Speaker 3: you have to know if, like you said, if I

1472
01:11:51,080 --> 01:11:53,320
Speaker 3: only played a little bit hardcore hip hop, that's it,

1473
01:11:55,280 --> 01:11:58,000
Speaker 3: that's it. Just do to too, that's it. But it

1474
01:11:58,280 --> 01:12:01,040
Speaker 3: kept everybody like the one thing I earn this body energy.

1475
01:12:01,760 --> 01:12:04,840
Speaker 3: Everybody's chilled. Like the fun part about being in the

1476
01:12:04,880 --> 01:12:07,439
Speaker 3: restaurant of Don co Key is like I'll be on

1477
01:12:07,520 --> 01:12:10,920
Speaker 3: my DJs and I'd be like like, and they knew,

1478
01:12:11,000 --> 01:12:13,679
Speaker 3: like they gotta change it up because if I see

1479
01:12:13,680 --> 01:12:17,439
Speaker 3: the energy in the room, change I change my mood. Change.

1480
01:12:17,760 --> 01:12:19,799
Speaker 3: I want to go. I want to work like I'm happy.

1481
01:12:19,960 --> 01:12:23,280
Speaker 3: I'm good. Everybody's moving and dancing, Like the nicest thing

1482
01:12:23,320 --> 01:12:24,800
Speaker 3: that I see in my world is when I see

1483
01:12:24,800 --> 01:12:28,200
Speaker 3: people dancing on the table and they eating. That's like that's fun.

1484
01:12:28,360 --> 01:12:30,120
Speaker 3: Like you know what I'm saying, Like it's crazy.

1485
01:12:30,439 --> 01:12:31,879
Speaker 5: We've been going to dance on the table.

1486
01:12:33,520 --> 01:12:36,639
Speaker 2: About I'm about to help bring New York back. Man,

1487
01:12:36,680 --> 01:12:39,160
Speaker 2: once this Corona thing is over, I think we're.

1488
01:12:39,000 --> 01:12:44,599
Speaker 3: Gonna have to earn your leisure night. I serious, I'm serious.

1489
01:12:44,760 --> 01:12:46,559
Speaker 3: I know it's gonna be that night. We're gonna say it.

1490
01:12:46,560 --> 01:12:49,439
Speaker 2: It's gonna be. It's gonna be a vibe. Yes, it

1491
01:12:49,560 --> 01:12:52,679
Speaker 2: needs to happen. So what's your what's your visions moving forward?

1492
01:12:52,720 --> 01:12:55,840
Speaker 2: What's on your your plan for the next five years,

1493
01:12:55,840 --> 01:12:57,280
Speaker 2: ten years, one year? What do you what are you

1494
01:12:57,360 --> 01:12:58,519
Speaker 2: looking forward to in the future.

1495
01:13:01,320 --> 01:13:03,600
Speaker 3: Well, you know, first and foremost, I'm just happy to

1496
01:13:03,760 --> 01:13:06,519
Speaker 3: like have made it through this corona and stay healthy.

1497
01:13:07,160 --> 01:13:10,120
Speaker 3: And one of the very important story of my life.

1498
01:13:11,000 --> 01:13:14,600
Speaker 3: So I have this young crazy daughter, her name is

1499
01:13:14,680 --> 01:13:18,800
Speaker 3: Joelle and crazy because she reads, she knows a lot.

1500
01:13:18,920 --> 01:13:22,240
Speaker 3: And one day, about seven years ago, we were by

1501
01:13:22,280 --> 01:13:24,920
Speaker 3: the pool and she's reading a book she loves to read.

1502
01:13:25,280 --> 01:13:31,080
Speaker 3: Me I ain't reading nothing audiobook audiobooks. So I had

1503
01:13:31,120 --> 01:13:33,639
Speaker 3: six months to go before I dropped out of high school,

1504
01:13:33,640 --> 01:13:35,599
Speaker 3: and I went right to work because I was working,

1505
01:13:35,640 --> 01:13:37,759
Speaker 3: I was making money I didn't think I needed, and

1506
01:13:37,360 --> 01:13:39,599
Speaker 3: I was on top of my game at the point

1507
01:13:39,760 --> 01:13:42,840
Speaker 3: seven years ago. I was three hundred pounds happy, three

1508
01:13:42,920 --> 01:13:46,960
Speaker 3: hundred forty two pushing forty four. My pants were real tight,

1509
01:13:47,040 --> 01:13:49,439
Speaker 3: and I'm like, yeah, I'm not buying forty four. So

1510
01:13:49,760 --> 01:13:54,720
Speaker 3: you know, Oh you said you're from business. It's forty two.

1511
01:13:54,479 --> 01:13:55,840
Speaker 5: And you're not going to forty four guys.

1512
01:13:55,880 --> 01:13:58,320
Speaker 3: So I'm not going to forty four waists. I was

1513
01:13:58,439 --> 01:14:03,280
Speaker 3: very uncomfortable because didn't work. Diet pills didn't work, portion

1514
01:14:03,400 --> 01:14:06,360
Speaker 3: control didn't work. Nothing worked. But I couldn't figure out

1515
01:14:06,400 --> 01:14:09,360
Speaker 3: how I kept like staying around at three hundred and

1516
01:14:09,360 --> 01:14:11,800
Speaker 3: I kept trying to lose weight. So she's reading the

1517
01:14:11,800 --> 01:14:15,400
Speaker 3: book and I'm like, what's the book about? She goes, dad,

1518
01:14:15,520 --> 01:14:18,360
Speaker 3: if you ever read this book, you'll never eat the same.

1519
01:14:18,840 --> 01:14:21,479
Speaker 3: I'm like, look, you know, I eat a whole week.

1520
01:14:21,600 --> 01:14:25,320
Speaker 3: I multi grain brown rice, I brown pasta, I do this,

1521
01:14:25,400 --> 01:14:28,040
Speaker 3: I do that. She goes, dad, if you ever read

1522
01:14:28,080 --> 01:14:30,080
Speaker 3: this book, You'll never read the same. I'm like, So,

1523
01:14:30,120 --> 01:14:32,840
Speaker 3: I'm not going to argue because she's gonna win. Learn

1524
01:14:33,040 --> 01:14:36,600
Speaker 3: learn one thing about women. Don't fight. You know what

1525
01:14:36,600 --> 01:14:40,519
Speaker 3: I'm saying. You got it. Everything was fine. So you know,

1526
01:14:40,600 --> 01:14:43,760
Speaker 3: this is July and August, and she decides to buy

1527
01:14:43,800 --> 01:14:46,960
Speaker 3: me something for Christmas. And I opened up the President

1528
01:14:46,960 --> 01:14:49,040
Speaker 3: and I'm like, she knows I ain't gonna read the book.

1529
01:14:49,160 --> 01:14:53,920
Speaker 3: What's the name of the book, Wheat Belly, The Wheat Belly,

1530
01:14:54,280 --> 01:14:58,040
Speaker 3: Wheat Belly by William Davis. So I take the book

1531
01:14:59,360 --> 01:15:02,080
Speaker 3: and see the I put it in the first CD,

1532
01:15:02,920 --> 01:15:05,479
Speaker 3: and the guy says, listen, go home and look at

1533
01:15:05,520 --> 01:15:09,679
Speaker 3: the album of your grandparents and see if anybody was overweight.

1534
01:15:10,240 --> 01:15:12,439
Speaker 3: Did your mother own a pair of sneakers? Did your

1535
01:15:12,439 --> 01:15:16,160
Speaker 3: mother exercise? Did she ever do anything but vacuum the house?

1536
01:15:16,200 --> 01:15:17,639
Speaker 3: And was there any nutrition?

1537
01:15:17,800 --> 01:15:17,840
Speaker 4: Is?

1538
01:15:18,040 --> 01:15:21,160
Speaker 3: No, no, no no. I'm like, oh shit, sounds interesting.

1539
01:15:22,240 --> 01:15:25,960
Speaker 3: So I turned around. I put the CD in. He

1540
01:15:26,040 --> 01:15:29,200
Speaker 3: tells me how they modified wheat so it doesn't grow

1541
01:15:29,240 --> 01:15:31,479
Speaker 3: five feet, it grows eighteen inches, and everything is thick,

1542
01:15:32,160 --> 01:15:36,000
Speaker 3: and everybody's thick and down all there's blood pressure, diabetes,

1543
01:15:36,120 --> 01:15:40,280
Speaker 3: blood cholesterol, and how the FDA and everybody's selling all

1544
01:15:40,280 --> 01:15:42,759
Speaker 3: this processed jump food, this that whatever. I went home,

1545
01:15:43,400 --> 01:15:45,679
Speaker 3: emptied out my cabinets and five months later I lost

1546
01:15:45,720 --> 01:15:49,080
Speaker 3: seventy pounds and I've been two twenty to twenty five.

1547
01:15:49,120 --> 01:15:51,200
Speaker 3: For the last seven years, I have more energy now

1548
01:15:51,200 --> 01:15:53,720
Speaker 3: than ever. I feel great. I eat clean, and I

1549
01:15:53,920 --> 01:15:57,200
Speaker 3: just remember one thing. If the secret to life is

1550
01:15:57,320 --> 01:15:59,479
Speaker 3: listening to your parents and look at the way they ate.

1551
01:15:59,520 --> 01:16:02,759
Speaker 3: Growing up, there was no supermarket, it was all market.

1552
01:16:03,240 --> 01:16:05,760
Speaker 3: Whatever it was fresh, we ate, and we ate as

1553
01:16:05,840 --> 01:16:08,280
Speaker 3: much as whether it was potatoes, whether it was rice,

1554
01:16:08,360 --> 01:16:11,599
Speaker 3: whether it was avocado, yams, or whatever. We ate it.

1555
01:16:11,640 --> 01:16:14,960
Speaker 3: And nobody was sick. Now everybody's sick, so they're not

1556
01:16:14,960 --> 01:16:17,240
Speaker 3: going to try to change your diet. They're going to

1557
01:16:17,320 --> 01:16:19,960
Speaker 3: try to give you medication to keep your life. So

1558
01:16:20,080 --> 01:16:23,040
Speaker 3: one thing is health is wealth. And if you're going

1559
01:16:23,080 --> 01:16:25,639
Speaker 3: to change your lifestyle and you want to feel better,

1560
01:16:26,320 --> 01:16:28,519
Speaker 3: I personally believe gluten free is the way to go.

1561
01:16:28,760 --> 01:16:30,439
Speaker 3: No wheat, no rye, no body.

1562
01:16:30,720 --> 01:16:33,400
Speaker 2: So that's that's the only thing. You just stopped eating

1563
01:16:33,520 --> 01:16:37,600
Speaker 2: gluting products. I drink every day. I don't exercise, I

1564
01:16:37,640 --> 01:16:39,240
Speaker 2: don't go to the gym, I don't take it. But

1565
01:16:39,280 --> 01:16:41,120
Speaker 2: I don't do no diet, pill, drugs or anything.

1566
01:16:41,120 --> 01:16:43,599
Speaker 3: I die and I maintain my weight, and you know,

1567
01:16:43,720 --> 01:16:46,360
Speaker 3: I feel amazing. I have wanted you now at this

1568
01:16:46,400 --> 01:16:50,320
Speaker 3: point in my life then I had twenty years ago

1569
01:16:50,360 --> 01:16:53,479
Speaker 3: for twenty years. So I'm just like, losing weight without

1570
01:16:53,520 --> 01:16:57,920
Speaker 3: dieting is amazing. Now could you imagine like losing twenty

1571
01:16:57,960 --> 01:17:01,800
Speaker 3: pounds in the month without having a diet, exercise and

1572
01:17:01,840 --> 01:17:03,840
Speaker 3: you can have a little bit of a drink or

1573
01:17:03,840 --> 01:17:07,400
Speaker 3: two here there listen Wheat Bully. You know that one

1574
01:17:07,400 --> 01:17:09,600
Speaker 3: book changed my life. And then the other day I

1575
01:17:09,600 --> 01:17:13,000
Speaker 3: don't know if you what the health was crazy? Another

1576
01:17:13,040 --> 01:17:17,360
Speaker 3: another movie on documentary, It's crazy. The information is power.

1577
01:17:17,760 --> 01:17:20,920
Speaker 2: There's a great book called How Not to Die.

1578
01:17:21,439 --> 01:17:25,479
Speaker 3: You're read that book. Yeah, she's on it. Listen, health

1579
01:17:25,560 --> 01:17:28,160
Speaker 3: is well and you want to listen? What good is

1580
01:17:28,200 --> 01:17:31,720
Speaker 3: it having what we have? You know? I remember having

1581
01:17:31,760 --> 01:17:35,200
Speaker 3: this conversation with Cally because his wife Nicole is gluten free,

1582
01:17:35,560 --> 01:17:38,200
Speaker 3: she has Celiac and he's like, I should know that.

1583
01:17:38,280 --> 01:17:41,240
Speaker 3: And Joe another one. I fought with Joe to listen

1584
01:17:41,320 --> 01:17:43,880
Speaker 3: to the book. I gave him the audio books. He's like, nah,

1585
01:17:43,960 --> 01:17:46,439
Speaker 3: my doctor says no, don't do this, don't and guess

1586
01:17:46,479 --> 01:17:48,639
Speaker 3: what he did. He's like, dude, I lost more weight

1587
01:17:48,760 --> 01:17:50,559
Speaker 3: in a month than I did in six months before.

1588
01:17:50,920 --> 01:17:53,200
Speaker 3: At what is in glue? What's gluten? What exactly is

1589
01:17:53,200 --> 01:17:55,960
Speaker 3: that Gluten is a protein found in wheat, writing Bali.

1590
01:17:56,240 --> 01:17:58,720
Speaker 3: So it triggers your exhaustents in your mind to make

1591
01:17:58,800 --> 01:18:01,080
Speaker 3: you want to eat more. It makes you feel better.

1592
01:18:01,120 --> 01:18:04,200
Speaker 3: So you're eating breakfast, thinking about lunch, lund thinking about dinner,

1593
01:18:04,520 --> 01:18:06,439
Speaker 3: and the minute you taste it, like I have gluten

1594
01:18:06,439 --> 01:18:09,880
Speaker 3: free possibly gluten free bread. I fry my food in

1595
01:18:09,880 --> 01:18:13,000
Speaker 3: the restaurant, believe it or not, with almondflour, rice flower.

1596
01:18:13,040 --> 01:18:16,840
Speaker 3: I'm sorry, So we don't really do we don't. I

1597
01:18:16,880 --> 01:18:19,040
Speaker 3: don't like processed food, so I'd rather not give that

1598
01:18:19,080 --> 01:18:21,439
Speaker 3: to my clientele. And it tastes so much better when

1599
01:18:21,439 --> 01:18:24,400
Speaker 3: you when you're really putting together good food, you know

1600
01:18:24,439 --> 01:18:26,760
Speaker 3: what I'm saying. So that's really one thing that changed

1601
01:18:26,800 --> 01:18:28,880
Speaker 3: my life that gives me the energy to do what

1602
01:18:28,960 --> 01:18:31,839
Speaker 3: I do. Because serving if not understanding what you're serving,

1603
01:18:32,400 --> 01:18:34,240
Speaker 3: it's easy for you to sell. But once you know

1604
01:18:34,439 --> 01:18:37,800
Speaker 3: quality food, your clientele knows because you always focus on

1605
01:18:38,160 --> 01:18:40,600
Speaker 3: the quality food. You go shopping for it, you serve it,

1606
01:18:40,680 --> 01:18:41,400
Speaker 3: you know what it is.

1607
01:18:41,840 --> 01:18:42,120
Speaker 8: J Lo.

1608
01:18:43,360 --> 01:18:44,880
Speaker 3: I do a lot of caning for j Lo, and

1609
01:18:44,920 --> 01:18:47,360
Speaker 3: I'm like, Jay, you know I'm gluten free. She goes,

1610
01:18:48,160 --> 01:18:50,719
Speaker 3: I understand now, you can serve me. Well, the people

1611
01:18:50,760 --> 01:18:53,439
Speaker 3: are coming like, oh, she wants to have dinner when today,

1612
01:18:53,520 --> 01:18:56,840
Speaker 3: I'm like, okay, I'll bring the food. She knows that

1613
01:18:56,880 --> 01:18:59,120
Speaker 3: it's gluten free. You know what I'm saying. Because you

1614
01:18:59,120 --> 01:19:01,080
Speaker 3: don't want to another a little connection, you want to

1615
01:19:01,080 --> 01:19:01,559
Speaker 3: work smarter.

1616
01:19:02,280 --> 01:19:07,519
Speaker 5: We we actually sat down with one chefs. Yeah, yeah, he.

1617
01:19:07,600 --> 01:19:09,240
Speaker 3: Was good, but I've been I've been cooking for a

1618
01:19:09,439 --> 01:19:09,800
Speaker 3: long time.

1619
01:19:10,240 --> 01:19:11,640
Speaker 5: Yeah, he's much younger than us.

1620
01:19:12,240 --> 01:19:13,000
Speaker 3: That. It's a great chef.

1621
01:19:13,200 --> 01:19:16,200
Speaker 2: It's a great chef, Jimmy. It's been a pleasure, bro,

1622
01:19:16,680 --> 01:19:18,599
Speaker 2: it was mine. What would you like to tell the people?

1623
01:19:19,040 --> 01:19:22,840
Speaker 2: How can they find information on your restaurant, social media,

1624
01:19:22,880 --> 01:19:23,960
Speaker 2: website and all that stuff.

1625
01:19:24,439 --> 01:19:26,280
Speaker 3: He's just way to find me is Jimmy's b X

1626
01:19:26,360 --> 01:19:29,679
Speaker 3: Cafe on Instagram. You could dm me if you're looking

1627
01:19:29,720 --> 01:19:33,360
Speaker 3: for any consulting, any ideas you want to run by

1628
01:19:33,439 --> 01:19:36,880
Speaker 3: me and within thirty days we're going to announce a

1629
01:19:36,880 --> 01:19:39,679
Speaker 3: new restaurant. And if you're in New York, you won't

1630
01:19:39,720 --> 01:19:42,360
Speaker 3: be disappointed. It's going to be amazing looking forward to

1631
01:19:42,600 --> 01:19:44,640
Speaker 3: you can catch looking forward to that to the e

1632
01:19:44,800 --> 01:19:47,200
Speaker 3: y L night. Yes, that's the best. I can't wait.

1633
01:19:47,200 --> 01:19:50,880
Speaker 3: I can't Troy housekeeping on.

1634
01:19:51,040 --> 01:19:53,160
Speaker 6: Shout everybody on picture on dot com. You know that's

1635
01:19:53,160 --> 01:19:55,880
Speaker 6: our proud to pay program. Obviously T five members, you

1636
01:19:55,920 --> 01:19:57,960
Speaker 6: have access to e y L University, to the number

1637
01:19:57,960 --> 01:20:00,880
Speaker 6: one place. Jimmy Son is a members, remember right, Yeah,

1638
01:20:00,880 --> 01:20:03,360
Speaker 6: he's an official earn Jonathan.

1639
01:20:03,400 --> 01:20:04,280
Speaker 3: Shout out to Jonathan.

1640
01:20:04,360 --> 01:20:07,320
Speaker 6: Listen, shout out to Jonathan. Okay, because your dad's a legend.

1641
01:20:07,320 --> 01:20:09,040
Speaker 6: And now you're still selling sneakers.

1642
01:20:09,160 --> 01:20:13,160
Speaker 3: Oh yeah, he's in the restaurant.

1643
01:20:13,160 --> 01:20:18,439
Speaker 6: Hey, Jonathan, this is Troy Asia. I'm a diehard sneaker guy.

1644
01:20:18,640 --> 01:20:21,360
Speaker 6: Shout out to you. Uh and obviously everybody that's been

1645
01:20:21,400 --> 01:20:24,080
Speaker 6: supporting uh Uya University, we thank you greatly.

1646
01:20:24,120 --> 01:20:25,200
Speaker 5: All our earners.

1647
01:20:25,760 --> 01:20:28,679
Speaker 6: Keeps telling the friend of telephone man, the group is spread,

1648
01:20:28,680 --> 01:20:30,120
Speaker 6: and shout out to all of our people that are

1649
01:20:30,160 --> 01:20:31,840
Speaker 6: inside there, all the triads that are.

1650
01:20:31,760 --> 01:20:33,840
Speaker 5: In there, all the accountability groups.

1651
01:20:33,840 --> 01:20:36,360
Speaker 6: Man, it has really grown to a place that we

1652
01:20:36,439 --> 01:20:39,240
Speaker 6: are proud of and get to witness on a daily basis.

1653
01:20:39,280 --> 01:20:40,560
Speaker 6: So shout out to all the earners in there, and

1654
01:20:40,560 --> 01:20:41,880
Speaker 6: shout everybody supporting the merch.

1655
01:20:42,400 --> 01:20:42,839
Speaker 3: Uh.

1656
01:20:43,400 --> 01:20:45,639
Speaker 6: I can't say enough, man, y'all, y'all really have turned

1657
01:20:45,960 --> 01:20:49,639
Speaker 6: Lesia into a worldwide name. So we are forever grateful

1658
01:20:49,640 --> 01:20:50,240
Speaker 6: and thankful for that.

1659
01:20:50,560 --> 01:20:53,519
Speaker 2: Yeah, and uh, you know, it's just this just happened.

1660
01:20:53,520 --> 01:20:55,120
Speaker 2: We didn't plan for this to happen. But I was

1661
01:20:55,160 --> 01:20:56,880
Speaker 2: talking to a friend of mine the all the day,

1662
01:20:57,479 --> 01:21:00,839
Speaker 2: and you know, our Alesia is not only the biggest

1663
01:21:00,960 --> 01:21:05,360
Speaker 2: platform in America business, but it's probably the biggest platform

1664
01:21:05,400 --> 01:21:07,840
Speaker 2: in Latin America too. We've reached the number one charts

1665
01:21:07,840 --> 01:21:12,799
Speaker 2: in Dominican Republic, We've charted in Puerto Rico, we've charted

1666
01:21:12,880 --> 01:21:17,519
Speaker 2: in Colombia, I think fat Venezuela. So he was saying that,

1667
01:21:17,560 --> 01:21:21,920
Speaker 2: you know, it's really not like a comparable resource for

1668
01:21:22,000 --> 01:21:24,840
Speaker 2: the Latin community like how we have. And I was

1669
01:21:24,840 --> 01:21:28,760
Speaker 2: telling him I wanted to do more content with Latin entrepreneurs,

1670
01:21:28,880 --> 01:21:32,800
Speaker 2: Latin investors, and even eventually Latin content actually spoken in

1671
01:21:32,840 --> 01:21:35,240
Speaker 2: Spanish exactly. And so he gave me a list of

1672
01:21:35,280 --> 01:21:36,840
Speaker 2: a bunch of different people. We already had a lot

1673
01:21:36,880 --> 01:21:42,240
Speaker 2: of people with Latin backgrounds, but so, yeah, we're looking

1674
01:21:42,280 --> 01:21:44,960
Speaker 2: to do more with the Latin community because I feel like,

1675
01:21:45,640 --> 01:21:47,280
Speaker 2: in my opinion, I was talking to him and he

1676
01:21:47,360 --> 01:21:50,000
Speaker 2: was like, nah, you're right, bro, Like there's nothing like

1677
01:21:50,200 --> 01:21:53,720
Speaker 2: ey l for you know, the community.

1678
01:21:53,880 --> 01:21:54,960
Speaker 5: We got some stuff brewing too.

1679
01:21:55,360 --> 01:21:57,920
Speaker 2: Oh he got a lot of stuffy always supposed to

1680
01:21:57,920 --> 01:21:59,680
Speaker 2: have been come out with, but we just want to

1681
01:21:59,680 --> 01:22:03,400
Speaker 2: make sure that's correct. But taking over the whole world, man.

1682
01:22:03,520 --> 01:22:05,479
Speaker 2: So yeah, anytime we get to sit with, you know,

1683
01:22:05,479 --> 01:22:08,800
Speaker 2: an entrepreneur, especially a legend, it's dope. But to have

1684
01:22:08,840 --> 01:22:11,200
Speaker 2: you know, somebody that is not only a legend but

1685
01:22:11,439 --> 01:22:14,240
Speaker 2: Hispanic icon, it's dope.

1686
01:22:14,320 --> 01:22:14,800
Speaker 3: It's dope.

1687
01:22:14,840 --> 01:22:18,240
Speaker 2: So, you know, looking to diversify the content, so it's important.

1688
01:22:18,920 --> 01:22:19,920
Speaker 2: So yeah, appreciate you, brother.

1689
01:22:20,160 --> 01:22:22,200
Speaker 3: Sure, I'm so happy to be here and I'm looking

1690
01:22:22,240 --> 01:22:24,439
Speaker 3: forward to leave your.

1691
01:22:24,400 --> 01:22:29,720
Speaker 2: Night you head, that's a fact, all right, God, thank

1692
01:22:29,720 --> 01:22:31,200
Speaker 2: you for rocking with us. We'll see you next week.

1693
01:22:31,280 --> 01:22:31,559
Speaker 3: Peace.

1694
01:22:31,680 --> 01:22:38,160
Speaker 4: Please, my graduates from my school being forced bad and

1695
01:22:38,280 --> 01:22:42,840
Speaker 4: drop drop, drop drop.

1696
01:22:53,400 --> 01:22:57,280
Speaker 1: You just realized your business needed to hire someone yesterday.

1697
01:22:57,800 --> 01:23:02,000
Speaker 1: How can you find amazing candidates? Yes, easy, Just use

1698
01:23:02,080 --> 01:23:05,320
Speaker 1: Indeed stop struggling to get your job post seen on

1699
01:23:05,439 --> 01:23:09,360
Speaker 1: other job sites. With INDEED sponsored jobs, your post jumps

1700
01:23:09,360 --> 01:23:11,720
Speaker 1: to the top of the page for your relevant candidates,

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Speaker 1: so you can reach the people you want faster. According

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01:23:15,000 --> 01:23:18,640
Speaker 1: to Indeed data, sponsored jobs posted directly on Indeed have

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Speaker 1: forty five percent more applications than non sponsored jobs. Don't

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01:23:22,840 --> 01:23:26,519
Speaker 1: wait any longer. Speed up your hiring right now with Indeed,

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Speaker 1: and listeners of this show will get a seventy five

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01:23:29,240 --> 01:23:32,440
Speaker 1: dollars sponsored job credit to get your jobs more visibility

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01:23:32,600 --> 01:23:38,280
Speaker 1: at indeed dot com slash pod katz thirteen. Just go

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Speaker 1: to Indeed dot com slash pod katz thirteen right now

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Speaker 1: and support our show by saying you heard about Indeed

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Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

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01:23:50,439 --> 01:23:51,040
Speaker 1: all you need