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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Sashnik, very basic

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Speaker 1: math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry. Time to bring in our guest, hal Steinbrunner,

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Speaker 1: National Hockey League Commissioner Gary Bettman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scottshnik, I'm Evan Novie Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast, where

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Speaker 1: I like that, thank you, explore the big money issues

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Speaker 1: in the world of sports today. We begin well, first

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Speaker 1: of all, congratulations to Bruce Kepka he won the p

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Speaker 1: g A Championship, Brooks's brother. Did I say, Brooks Cupper?

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Speaker 1: What did I say, Bruce? Bruce take it over? Leave

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Speaker 1: it in right, Brooks Kepta who Congratulations won the p

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Speaker 1: g A Championships back to back. Yeah, he was hearing

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Speaker 1: footsteps from he was creating the footsteps. Oh man, it was.

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Speaker 1: He started out. Uh, he had a seven stroke lead

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Speaker 1: on the field heading into round four and DJ brought

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Speaker 1: it down to a one. DJ brought it that. Let's say,

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Speaker 1: kept let him bring it. You know, he got a

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Speaker 1: little he came back to. Yeah. However, we do have

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Speaker 1: the exciting moment for Kepta where we could breathe a

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Speaker 1: sigh of relief. Brooks Kepca from five ft ten inches

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Speaker 1: for his par and the one first p g A championship.

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Speaker 1: There it is, there's your champion. How about how about

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Speaker 1: a motion right there at an They both know how

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Speaker 1: hard that was. That was anything but easy. That was

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Speaker 1: at Bethpage Black on Long Island. And of course we're

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Speaker 1: talking about Bruce Kepca and that I keep saying that

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Speaker 1: brooks Kepca. Yeah, I just I'm I didn't say it before. Yes,

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Speaker 1: I did, I think I said, Did I say it?

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Speaker 1: You said Bruce twice? I said Bruce twice? Now, Okay,

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Speaker 1: brooks Kepca won the title. Yes, and congratulations to him

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Speaker 1: twenty nine years old. This guy is a Dynamo. So

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Speaker 1: the question now is will Mr Kepka will he will

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Speaker 1: he become now the next Tiger Woods? Will he have

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Speaker 1: that drawing even after the tournament? As I said to

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Speaker 1: be the other day, Brooks Kepta could be sitting next

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Speaker 1: to us right now and I couldn't pick him out

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Speaker 1: of the lineup. If he was walking down the street

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Speaker 1: and I paid, unless he was like dressed like the

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Speaker 1: golfer holding the trophy with a hello, my name is Brooks,

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Speaker 1: I couldn't pick him out avenue. I couldn't either. The

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Speaker 1: thing I find so interesting about him he's the best

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Speaker 1: big tournament golfer on tour right now, hands down. Right.

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Speaker 1: He's won for the last eight majors. There are a

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Speaker 1: number of golfers that I would be able to pick

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Speaker 1: out if they were sitting here, Rory mac Jordan's speed,

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Speaker 1: you know, Tiger Woods, Dustin Johnson that the list is

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Speaker 1: actually fairly long, but the best golfer on tour is

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Speaker 1: not among them. Um. And if you look at his

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Speaker 1: endorsement profile, he wears Nike clothing, Michael of Ultra is

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Speaker 1: a sponsor. There's a few others in four net jets.

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Speaker 1: I think, yeah, he's done with Michael of Ultra for

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Speaker 1: for a bit now. Um, but he doesn't even have

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Speaker 1: a club spot. I don't know. That's what he's got

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Speaker 1: to shake it up and pop them making a big

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Speaker 1: event with him in New York last year. But he

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Speaker 1: doesn't have a club spot. He doesn't have that. He

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Speaker 1: were he hits Taylor made Irons, I think, but he

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Speaker 1: doesn't have a deal with them. Um. He doesn't seem

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Speaker 1: to be a marketing force either. I mean, he just

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Speaker 1: seems to occupy this kind of weird area where we're

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Speaker 1: used to superstars engulfed also the athlete trade. I don't know,

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Speaker 1: I'm not I'm not saying that again, just saying that,

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Speaker 1: like he is both supremely talented and also does not

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Speaker 1: seem to have either by his own desires or by

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Speaker 1: the desires of corporate Duncan seemed to have it. Who

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Speaker 1: issued orment here Nobody than me, But Tim Duncan essentially

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Speaker 1: was like, I'm not doing this at all. He didn't

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Speaker 1: want it to He just didn't want to be Brooks

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Speaker 1: is doing it right. He mean he has a Nike deal.

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Speaker 1: He hasn't michaela Ultra deal. There's a few others he's

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Speaker 1: not opting totally out of it. He just doesn't seem

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Speaker 1: to be His impact marketing wise certainly does not seem

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Speaker 1: requisite to his talent. Now I have to ask, because

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Speaker 1: I have tremendous respect for Tim Duncan, and I think

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Speaker 1: he was one of the greatest basketball players that we've

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Speaker 1: seen in our time. I always wondered why he didn't

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Speaker 1: do sponsorships, wasn't interested. I knew his agent pretty well

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Speaker 1: back in the day, Lon Babby, and he said I'd

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Speaker 1: bring him stuff, and he just like, Nah, that was Tim.

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Speaker 1: And and like Tim Duncan who got paid and made

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Speaker 1: a lot of money just playing basketball. Burks Also, I mean,

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Speaker 1: he's at thirty over thirty million dollars in career earnings

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Speaker 1: right now. He's twenty nine years old. Um, he's in

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Speaker 1: the he's in the top fifty all time in golf

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Speaker 1: arners after having essentially like a two and a half.

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Speaker 1: I could pick out Bubba Watson, I could put out

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Speaker 1: Phil Obviously, all the others you mentioned, Sergio Sergio I

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Speaker 1: would pick out. Speaking of which, are you shocked that

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Speaker 1: Tiger Woods didn't even make the cut? I am? I shocked? Well, yeah,

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Speaker 1: you know what that he didn't make the cut. Yes,

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Speaker 1: that's if it's just my shock they didn't make the

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Speaker 1: cut because he had played so well, even if he

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Speaker 1: took some time off and preparing for the U S

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Speaker 1: Open whatever. Yes, I'm a little more than surprised that

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Speaker 1: he didn't make the cut. Yeah, I imagine the folks

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Speaker 1: over at CBS are both surprised and a little upset

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Speaker 1: that that that Tiger didn't make the cut. I saw

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Speaker 1: some some photos out from from beth Pages weekend. There

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Speaker 1: were you know, pro shops that had laid out entire

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Speaker 1: sections dedicated to Tiger Woods come Saturday, had to rework

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Speaker 1: the entire floor print floor plan of the store just

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Speaker 1: to get rid of all this stuff because he wasn't

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Speaker 1: he was no longer competing there. But that's the thing,

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Speaker 1: you know, and and your story Ha've been about talking

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Speaker 1: about that the ticket prices went down even when Tiger

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Speaker 1: at the hype of it. Uh, it went down. I

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Speaker 1: thought that it's still at least as it picked up

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Speaker 1: when Tiger, you know, I was going to make the cut,

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Speaker 1: so far as I thought that ticket sales would pick up.

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Speaker 1: But yeah, and again they this is this p g A.

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Speaker 1: They moved to May from August. You know, they've got

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Speaker 1: a whole new calendar. Were a month less than a month,

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Speaker 1: I guess away now from the US Open at Pebble Beach. Um,

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Speaker 1: I would imagine there's gonna be some hype coming into that,

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Speaker 1: both for Tiger and for the newfound king of the

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Speaker 1: golf major world, Brooks Kepta. Um. But yeah, interested to

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Speaker 1: see come come US Open time. Kind of how much

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Speaker 1: these these two storylines are still are still happening in

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Speaker 1: any if any listeners would like to get me a gift,

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Speaker 1: it's birthday or anything, but I would like a Brooks

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Speaker 1: kept fat hit and we'll put it up in the office.

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Speaker 1: Facilities will take it down rather quickly. That's an inside joke.

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Speaker 1: But I'd like to see if Brooks kept cafetit somewhere,

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Speaker 1: if he looks at I have my rust granneck on

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Speaker 1: the ice cream stick. Remember that's on my desk from

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Speaker 1: the draft. They used to hold him up during the draft,

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Speaker 1: was the rust Grantic Because he did the second round

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Speaker 1: of the draft. I was like, that's awesome, So I

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Speaker 1: took one to night. Every important sports business reporter needs

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Speaker 1: a rust Granne and Brooks kept confettle. My little Penny

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Speaker 1: is on my desk, brooks Kep. Congratulations sir whoever you

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Speaker 1: are anyway moving on this one. This is hard for

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Speaker 1: me because must involve math. Sorry, two plus two is

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Speaker 1: what three? I know where you're headed, NBC now and

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Speaker 1: congratulations NBC. It's the first time that they're going to

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Speaker 1: air the Indie five hundred. Uh. If you're a fan

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Speaker 1: of the five hundred, which I am. ABC has aired

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Speaker 1: this thing from nineteen up until last season, and it

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Speaker 1: was just a main staple. And I think it was

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Speaker 1: in the late eighties where they decided they were going

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Speaker 1: to air it live because back in the day, Uh,

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Speaker 1: you would catch it either in a condensed version two

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Speaker 1: our version at night, or you would catch it on

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Speaker 1: Wide World. Give me the condensed condensed condensed version, the

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Speaker 1: condensed condensed condensed version. This is gonna be interesting. They

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Speaker 1: lost a million and a half viewers in three years eighteen.

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Speaker 1: They lost a million and a half years. Yeah, that's true,

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Speaker 1: and I and I don't, well, see, it's hard because understanding,

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Speaker 1: you know, And I guess part of it is because people,

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Speaker 1: I'm not sure if they're not interested in seeing cars

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Speaker 1: turn left, car stern left, except you're just doing it

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Speaker 1: in almost two But I don't understand. Well, it's getting

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Speaker 1: promotion from NBC. You know, the Today's Show is going

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Speaker 1: to do the show from the Speedway. Tom Hanks is

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Speaker 1: going to be guest guest host you have on all

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Speaker 1: other big properties. They'll promote it on the NHL. So

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Speaker 1: hopefully those viewers make it there. And it seems from

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Speaker 1: what NBC is saying, it's almost they're bringing the Olympics approach.

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Speaker 1: It's gonna be about storytelling. You're gonna find out about

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Speaker 1: the drivers. I think that's the way to go because

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Speaker 1: your hardcore fan is there. If you're going to draw

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Speaker 1: casual viewers to this thing, they better have a reason.

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Speaker 1: I better have a vested in trist in, a driver,

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Speaker 1: a car, something that makes me tune in. And they're

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Speaker 1: gonna try to appeal to those folks in the lead

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Speaker 1: up to the race. So the name is not enough.

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Speaker 1: Clearly it isn't is a huge I mean to me,

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Speaker 1: alongside the the two the too big as US race

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Speaker 1: events on the calendar. Now now do you guys? Now,

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Speaker 1: I'm just just out there and you guys know who

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Speaker 1: won the pole? No idea Simon Pagano never never heard

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Speaker 1: of him. He qualified at let's call it a NAT's

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Speaker 1: petuity away from two hundred thirty miles, the driver better

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Speaker 1: across the Pageano line. It's two hundred two and you

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Speaker 1: won't say we, but she'll agree to that. Two nine

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Speaker 1: point nine nine two was the O they go fast,

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Speaker 1: We get it. I just don't know how that translates

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Speaker 1: to now increase seeing the audience and who is this guy?

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Speaker 1: Tell me something? What is interesting about? All right? This

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Speaker 1: is the pole guys on the pole position? Great? What

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Speaker 1: do I need to know about? What makes them special?

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Speaker 1: NBC is going to do? You know what I want

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Speaker 1: to know about these guys? I'm dead serious. I want

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Speaker 1: to know what kind of car he drives? To draw

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Speaker 1: up a little graphic like does he drive a Malibu?

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Speaker 1: Does he drive? I just want to know what does

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Speaker 1: he drive to work every day? Drive his sponsors car?

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Speaker 1: Maybe maybe maybe not? They don't drive a McLaren No,

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Speaker 1: sure he's not driving like he's actual race car. No

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Speaker 1: I know, but I just want to know what kind

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Speaker 1: of car he drops. So you you're you're the obviously

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Speaker 1: you're the casual fan. Yeah, I'm the one they need

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Speaker 1: to get. Yes, you're going to be into all the

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Speaker 1: pre race stuff if they get me into all the

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Speaker 1: pre race stuff, if they make it interesting and fun. Yeah,

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Speaker 1: going back to the TV rights for a second, NBC

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Speaker 1: has has had a portion of indie car's rights for

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Speaker 1: for decades now, right, So so this is not a

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Speaker 1: indie car is not new to NBC, but the the

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Speaker 1: Indianapolis the this race is. Um. Is there a benefit

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Speaker 1: to NBC to having everything in house? Is there doing

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Speaker 1: this all on one network? Does that give them either

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Speaker 1: leverage or some kind of storytelling ability that they might

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Speaker 1: not have had when ABC had a few season long

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Speaker 1: narrative If you can, you want to develop your themes,

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Speaker 1: develop your audience. Yes, And this also seems to be

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Speaker 1: a theme that's happening across motorsports right. A couple of

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Speaker 1: years ago, ESPN Slash ABC got out of NASCAR, right

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Speaker 1: and and that kind of shifted over to to Fox

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Speaker 1: and and NBC. Now, same kind of thing in this

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Speaker 1: world in the indie world, ABC getting out of out

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Speaker 1: of it completely and it's shifting over to NBC. Um.

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Speaker 1: It certainly just makes you think about different strategies that

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Speaker 1: let me tell you, like you said, like it sounded

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Speaker 1: stupid when I wanted a car. But here you are,

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Speaker 1: you're ready. I read it. I don't even remember where

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Speaker 1: I got this story here, but it says NBC has

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Speaker 1: already done a documentary on Mario Andretti. I've heard of

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Speaker 1: him because it's anniversary of him. His only cool, all right,

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Speaker 1: I know him. And they have pieces in the works

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Speaker 1: about the drivers, their teams, and you're ready for this one.

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Speaker 1: Even where the milk comes from from Victory line. And

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Speaker 1: that's fine, that that's great trivia. And this is what

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Speaker 1: I'm hoping that they sell you on. But I'm saying

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Speaker 1: somebody going off in a corner averaging two hundred twenty nine,

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Speaker 1: almost two or thirty, and nobody is excited about that.

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Speaker 1: Then every time the people, the women did their gymnastics

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Speaker 1: routines on the beam, they should have tens of millions

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Speaker 1: of people's watching bar they're flipping on something that's like

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Speaker 1: four inches. I agree with you. I agree. A degree

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Speaker 1: of difficulty is not what's going to draw the viewer.

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Speaker 1: It's not it poor James and possibility of these cars exploding,

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Speaker 1: all right, that's part of it. But James Hinchcliff, he

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Speaker 1: was qualifying over the weekend, and I mean this car

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Speaker 1: snapped so quick. I'm like, oh my goodness. I mean

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Speaker 1: he tore up the race car, hit the wall. He's fine,

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Speaker 1: But I mean these accidents look scary compared to what

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Speaker 1: they were, even when you get underneath them and up

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Speaker 1: they go. And yeah, by the way, a footnote, And

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Speaker 1: I was watching ESPN, you know, as always my Sports Center.

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Speaker 1: I gotta watch it in the morning on Sundays. Person

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Speaker 1: watching sports and I am I'm the one at nine

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Speaker 1: o'clock in the morning watching it on a Sunday, you know.

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Speaker 1: And I did not see on ESPN and that whole

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Speaker 1: hour block anything on Indianapolis, Okay, which I'm wondering did

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Speaker 1: you write in I'm just saying, because did you tweet?

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Speaker 1: Why didn't you want it tweet at ESPN? Why no

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Speaker 1: Indie in your I'm wondering if because they lost all

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Speaker 1: the rights. I don't know if pretty about ABC. Obviously

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Speaker 1: watched ABC and ESPN lately. What they're showing gets a

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Speaker 1: lot of attention. Yes, their properties. I want to break

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Speaker 1: it to Michael Barr what they pay for and they

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Speaker 1: yet they gave a lot more attention. This is a

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Speaker 1: good time to mention that our guest this week Later

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Speaker 1: in the week is is Heleo Castro Nevis long time

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Speaker 1: champion in two forms race car driving and dancing, And

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Speaker 1: I'm sure he will have a lot of thoughts on

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Speaker 1: both its popularity and it's way to attract both hardcore

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Speaker 1: and casual. But I want to talk to him. You're

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Speaker 1: about to get a great lesson. This is gonna be

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Speaker 1: let me do it with Elio about how to win

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Speaker 1: the casual fan. You think more people talk to him

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Speaker 1: about driving or dancing? Oh, I get what you're talking about.

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Speaker 1: It's more people he deals with the life of driving,

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Speaker 1: but all of a sudden, when he gets a break

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Speaker 1: about someone talking, Hey, when you're out there, you know

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Speaker 1: and you want it? What was it light? Getting the mirrord?

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Speaker 1: But do you think more people ask him about Dancing

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Speaker 1: with the Stars and driving? I do, Okay, I don't,

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Speaker 1: but I don't find out. We just we cannot just

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Speaker 1: gloss over that. I think I don't know if it's

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Speaker 1: the right answer. I think Michael Barr just used the

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Speaker 1: exact term for the trophy that they use on that. Yes,

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Speaker 1: because that's the only season I watched of Dancing with

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Speaker 1: the Stars. That's why I know you were thinking the

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Speaker 1: mirrored ball. That's mirror. I knew he didn't make it

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Speaker 1: up because he sounded so authoritative. He's like, the mirrored ball. Yeah, Idina, producer,

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Speaker 1: where are you help me? The mirrored ball? Did you

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Speaker 1: know this? What about I'm Dancing with the Stars? You

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Speaker 1: did the bar knew that? That? That's what they went.

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Speaker 1: Oh when Helio or sorry I pronounced it? Hello, that's

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Speaker 1: he won? That, didn't he right? Thank you for listening

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Speaker 1: to the show as we before. Yes, I can say okay, sorry,

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Speaker 1: I had to dart to the microphone. We apologize, you

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Speaker 1: can nap again. Let me head on to the n

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Speaker 1: C double A. They made a call. They said, no,

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Speaker 1: we are not sanctioning the sports. Riot Games is creating

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Speaker 1: a standalone governing body for collegiate League of Legends E

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Speaker 1: sports because the n Double A decided not to establish

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Speaker 1: a frame. You know, this is your turn to speak. Yeah,

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Speaker 1: the no surprise here. Then A spent eighteen months looking

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Speaker 1: into whether it wanted to you know, sanction e sports

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Speaker 1: in the same way that it sanctions other competitive you

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Speaker 1: know sports and football, baseball, basketball, etcetera. UH decided in

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Speaker 1: the end of the unanimous vote last month for the

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Speaker 1: Board of Governors that they had no interest in doing it.

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Speaker 1: I think that's why. Yeah, I think there's a number

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Speaker 1: of things at play here, one being that you know,

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Speaker 1: the n HAS has much bigger things to worry about

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Speaker 1: right now than whether or not to offer competitive video

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Speaker 1: game competitions. There are some other things. You know, almost

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Speaker 1: all lower level E sports events have a prize package

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Speaker 1: in them. How does that mesh with amateur is m

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Speaker 1: how does it mesh with Title nine? Uh, there was resistance,

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Speaker 1: certainly a lot of people that I talked to in

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Speaker 1: the sports resistance from the sports community as a whole.

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Speaker 1: You know that they've seen the way, you know, other

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Speaker 1: sports interact with the n c A. They certainly don't

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Speaker 1: want some of those things, some of those headaches coming

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Speaker 1: on board as well. So in the end decided, you know,

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Speaker 1: we're not going to do this right now. But the

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Speaker 1: n c A could sort of license and the n

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Speaker 1: c A logo and school logos and and make it

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Speaker 1: seem as if just take money, yeah, and and and

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Speaker 1: schools can do that them. So I mean to be

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Speaker 1: totally clear here that there's you know, there are thousands

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Speaker 1: of colleges right now with the sports competitions right now,

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Speaker 1: you know, and most of those are run either as

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Speaker 1: club teams so outside of the athletic department as a whole,

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Speaker 1: or the more legitimate ones are run through your arts

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Speaker 1: and engineering school, you know, or your computer science offering scholarships,

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Speaker 1: and a lot of them are offering scholarships. Utah one

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Speaker 1: of one of the biggest ones in that world that's

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Speaker 1: done through their engineering and arts department. Um. So that

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Speaker 1: world is going to continue, right that. The Utah is

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Speaker 1: going to continue to play other colleges and e sports.

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Speaker 1: These club teams are going to continue to travel or

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Speaker 1: to play digitally against each other, and leagues are going

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Speaker 1: to continue to pop up. And Michael, you mentioned Riot.

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Speaker 1: It's certainly it seems as though at least in the

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Speaker 1: next couple of years collegiate sports is going to be

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Speaker 1: run by publishers and Riot Games, which makes League of

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Speaker 1: Legends one of the most popular, if not the most

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Speaker 1: popular esport from from a college standpoint. They're going to

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Speaker 1: start their own governing body, right so, it almost feels

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Speaker 1: as though Riot was waiting for the n c A

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Speaker 1: to say, you know what, we don't want to do it,

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Speaker 1: and they're saying, Okay, well, we'll do it ourselves for

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Speaker 1: our own game, so that will be owned by the publisher,

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Speaker 1: which comes with, you know, its own maybe complications. Um,

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Speaker 1: but at least for now, it certainly seems as though

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Speaker 1: we're not going to see you know, the Ohio State

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Speaker 1: Athletic Department recruiting and offering scholarships to the sports. But

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Speaker 1: I need brooks Kepta playing E sports so I could

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Speaker 1: know nothing about both, and and watching Game of Thrones

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Speaker 1: in the back and watch in Game of Thrones in

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Speaker 1: the background, so I could know literally know nothing about

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Speaker 1: all the topics winning the mirrored ball. I'm happy that

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Speaker 1: I'm on Eben side on that. It's worth mentioning as well.

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Speaker 1: The n c A a a kind of went through its

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Speaker 1: process simultaneously as the IOC. The the International Olympic Committee

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Speaker 1: also is looking at the possibility of the sports UM.

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Speaker 1: In December, I believe the IOC essentially said it was

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Speaker 1: kind of premature to expect anytime soon to see metaled

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Speaker 1: events in in computer games. They have their own hosted

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Speaker 1: my money on Korea. Yeah again, yeah, maybe Germany. The

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Speaker 1: problems that they have are with the i o C

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Speaker 1: is that the games are all owned their owned by people,

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Speaker 1: is the problem? Right? So, and and the the IOC,

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Speaker 1: you know, has very much tried to stay away from

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Speaker 1: from sports that are you know, essentially owned by by

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Speaker 1: for profit companies. So you know, we'll see if they

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Speaker 1: can figure that out. But my guests would be that

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Speaker 1: the IOC comes to a similar conclusion that the n

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Speaker 1: c a A A did. And just saying, listen, this is

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Speaker 1: a big thing. People are playing it, it's popular, but

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Speaker 1: it might not be for us at this time. Did

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Speaker 1: we go along today? Yeah we did, right, and yeah

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Speaker 1: it felt good. Yeah, but it was good time went

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Speaker 1: by Mr brooks Kepta. I'm an old man. Don't don't

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Speaker 1: be mad at me. Uh, I'm sorry. I kept I

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Speaker 1: don't know why I kept saying, Bruce, And it's like,

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Speaker 1: you know, it's okay, got it all right. This is

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Speaker 1: the Bloomberg Business of Sports podcast. I'm Michael bar Long

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Speaker 1: with Scott Sasnick and Evan Nobody Williams. We are here

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Speaker 1: each and every Monday, Wednesday and Thursday exploring the world

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Speaker 1: of money and sports. Turn us again at the end

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Speaker 1: of the week when we speak with Indie five racer

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Speaker 1: and Mirrored Ball winner helio, silent h ellio. Thank you, Bruce.

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Speaker 1: You're listening to the Bloomberg Business of Sports on Bloomberg

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Speaker 1: Radio around the world and online where you get your podcast.