WEBVTT - From the Vault: The Cobra Effect

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<v Speaker 1>Hey, welcome to Stuff to Blow your Mind. My name

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<v Speaker 1>is Robert Lamb and I'm Joe McCormick, and it's Saturday.

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<v Speaker 1>We're going into the vault for a classic episode from September.

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<v Speaker 1>What was this episode about, Robert, Well, this is yeah.

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<v Speaker 1>This one was titled Scalp Hunters and the Cobra Effect,

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<v Speaker 1>and it basically dealt with the unintended consequences um of

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<v Speaker 1>of of of putting value on certain things. What we're

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<v Speaker 1>referencing with the title, of course, is what happens if

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<v Speaker 1>you say, all right, we want to deal with the

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<v Speaker 1>cobra problem, so we're gonna put a price on bringing

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<v Speaker 1>in cobra's or in the one of the more you know,

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<v Speaker 1>horrific stories of of American colonialism putting a price on

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<v Speaker 1>the scalps of Native people. But then what happens when

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<v Speaker 1>you do that? What kind of how does that shift

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<v Speaker 1>the quota of violence? What do people start doing then

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<v Speaker 1>to cheat the system? And in both of these cases

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<v Speaker 1>you see people doing things to cheat the system. Well,

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<v Speaker 1>it's sort of In the episode, we explore the nature

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<v Speaker 1>of incentives and what what incentives due to address problems

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<v Speaker 1>people think they're trying to address and then to create

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<v Speaker 1>other problems people don't predict. Yeah. I can't remember if

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<v Speaker 1>I've discussed this example uh in the episode, but it

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<v Speaker 1>reminds me of when we're trying to potty train our

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<v Speaker 1>child and we know you give did I give this

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<v Speaker 1>this explanation? All right? Save it for the episode? Okay, alright,

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<v Speaker 1>but it involves I'll just say it involves peepy nuts

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<v Speaker 1>and poop candy and uh and and everyone can enjoy

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<v Speaker 1>the either enjoy it a second time or you can

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<v Speaker 1>enjoy it for the first time. Welcome to Stuff to

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<v Speaker 1>Blow Your Mind from how Stuff Works dot Com. Hey,

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<v Speaker 1>welcome to Stuff to Blow Your Mind. My name is

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<v Speaker 1>Robert Lamb and I'm Joe McCormick. In this episode, we're

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<v Speaker 1>gonna we're gonna be talking about some darker content towards

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<v Speaker 1>the end, as the time all the episode implies, and

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<v Speaker 1>indeed even the darker the less dark elements that we're

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<v Speaker 1>going to talk about are kind of a crash course

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<v Speaker 1>in the the the Misadventures of colonialism. But before we

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<v Speaker 1>get into all of that, we thought we'd we'd kick

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<v Speaker 1>off with maybe some lighter content. Yeah, Robert, I understand

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<v Speaker 1>that you want to tell me about peep nuts. Yes,

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<v Speaker 1>I would love to tell you about not only peep nuts, Joe,

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<v Speaker 1>but poop candy as well. Poop candy that's what the

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<v Speaker 1>dog believes comes out of the cats. But oh, now

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<v Speaker 1>you've taken into darker territory, Joe. But no I'm not.

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<v Speaker 1>I'm talking about the rearing of human children as opposed

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<v Speaker 1>to dogs here. Um, and this ties into the overall

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<v Speaker 1>theme here, the use of the often the use of

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<v Speaker 1>bounties and bribes, and then what happens when the economics

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<v Speaker 1>of that spirals out of control. So my son is

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<v Speaker 1>for now, but there was a time not too long

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<v Speaker 1>ago when we were trying to potty train him, to

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<v Speaker 1>get him to actually um urinate and aivocate in the

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<v Speaker 1>toilet when he needed to go to listen to his

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<v Speaker 1>body and follow up. So it's apparently not enough just

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<v Speaker 1>to say that is where you go do such business

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<v Speaker 1>and point to the toilet. You actually you need to

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<v Speaker 1>introduce some incentives to motivate this behavior, right and there.

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<v Speaker 1>There there are as many different schools of parenting as

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<v Speaker 1>there are parents. So some some people have a real

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<v Speaker 1>problem with using bribes in any situation. But hey, that's

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<v Speaker 1>what we did in work for us. Then you've also

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<v Speaker 1>got the poop anywhere parents, who I hear a real trouble.

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<v Speaker 1>Well that's now I know people who are using that

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<v Speaker 1>technique and that that seems to work for them. But

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<v Speaker 1>I was just kidding. Wait, that's a real parenting philosopher.

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<v Speaker 1>I thought you were anywhere. Well, there's there are different

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<v Speaker 1>toilet training techniques that imply it's not so much a

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<v Speaker 1>poop anywhere. Um, what it means is like the kid

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<v Speaker 1>will go around without pants on and then when they

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<v Speaker 1>need to go, you scoop them up. Um, that's sort

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<v Speaker 1>of thing. So that's what I thought you were, ok there,

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<v Speaker 1>believe me, there are a lot of different techniques there.

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<v Speaker 1>And uh, and and that one in particularly, I know

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<v Speaker 1>some people have used that and it made work for them.

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<v Speaker 1>In our case, though, we we issued a strict bounty

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<v Speaker 1>for every successful urination in the potty. Um, he would

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<v Speaker 1>get one honey sesame nut from this little bag honey sesame. Yeah,

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<v Speaker 1>like you buy a Trader Joe's and they had that.

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<v Speaker 1>Oh they're they're delicious. Um. I had to stop eating

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<v Speaker 1>them for a while when they were when they became

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<v Speaker 1>peepy nuts for me and kind of there by association.

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<v Speaker 1>But they're great. Uh And on the other hand, for

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<v Speaker 1>every successful poop in the toilet, which is was even

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<v Speaker 1>more important to us at the time, he would get

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<v Speaker 1>a single fruit gummy and that was the poop candy.

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<v Speaker 1>So the policy proved effective for us, but it also

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<v Speaker 1>led to a period during which he began to make

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<v Speaker 1>a case that each piece of feces was surely a

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<v Speaker 1>separate poop and should then result in additional poop candies

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<v Speaker 1>as well as the is any interruption in the stream

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<v Speaker 1>of urine would result in two or more instances of urination,

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<v Speaker 1>and each would require a separate reward. Okay, well, this

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<v Speaker 1>this is smart bargaining. Actually yeah, yeah, and it's I mean,

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<v Speaker 1>it's it's crazy too when I look back and realize

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<v Speaker 1>that he hadn't and he still hasn't really discovered the

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<v Speaker 1>power of lying. Uh So, but there was still this

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<v Speaker 1>tendency to bend the rule and even break the spirit

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<v Speaker 1>of the rule for greater rewards. Now, after that we

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<v Speaker 1>clarified the policy and then luckily we were able to

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<v Speaker 1>phase it out shortly after that. But how might things

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<v Speaker 1>have escalated if if we hadn't you know, that's that's

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<v Speaker 1>something to think about, and I've been thinking about in

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<v Speaker 1>researching this topic. Well, Robert, I want to tell you

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<v Speaker 1>a story. It might not be a true story, but

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<v Speaker 1>but it's an interesting story with some very true analogs

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<v Speaker 1>about the power of incentives and the sometimes unintended consequences

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<v Speaker 1>of incentives, and about serpents of course, asps very dangerous. Now,

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<v Speaker 1>the story goes something like this, In colonial India, you

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<v Speaker 1>had a British colonial administrator who decided there were too

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<v Speaker 1>many cobras in the city of Delhi. You know, I

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<v Speaker 1>got cobra's coming out of my ears. We gotta get

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<v Speaker 1>rid of all these things. Though I wonder what that

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<v Speaker 1>actually looked like. I mean, if this really happened. I

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<v Speaker 1>imagine we're all picturing that scene in Raiders of the

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<v Speaker 1>Lost Arc exactly, but it was probably more like, I

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<v Speaker 1>saw one cobra and that was too many. We've got

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<v Speaker 1>a cobra problem in the city. But anyway, so he

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<v Speaker 1>wanted to get rid of the cobras in the city,

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<v Speaker 1>kill them all, get him out of here. So he

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<v Speaker 1>came up with a solution. Put a bounty on the cobras.

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<v Speaker 1>That makes sense, So if you kill a cobra, just

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<v Speaker 1>bring the dead snake to the government office and receive

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<v Speaker 1>a cash award. Yeah. They're making it worth your while

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<v Speaker 1>to take time out of your day to kill a

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<v Speaker 1>snake or two. Yeah. And at first it seemed like

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<v Speaker 1>this was working great. They're collecting plenty of cobras. But

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<v Speaker 1>before long the local administrators discovered a problem. The people

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<v Speaker 1>have figured out a way to game the system and

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<v Speaker 1>turn the snake bounty into free money. They weren't catching

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<v Speaker 1>cobras from the city and killing them. They were farming

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<v Speaker 1>cobras at home, killing them once they were mature, and

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<v Speaker 1>then bringing them in to get the bounty. Now, obviously

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<v Speaker 1>they couldn't allow this kind of mischief to continue, so

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<v Speaker 1>the administrators ended the cobra bounty. But now you had

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<v Speaker 1>all these snake breeders who had been farming cobras in

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<v Speaker 1>order to get the bounty, and they're they're stuck with

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<v Speaker 1>hundreds of worthless snakes. So what do you do with them.

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<v Speaker 1>We'll just release them so they have no incidive for

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<v Speaker 1>keeping them. They release them into the streets, and the

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<v Speaker 1>cobra population in the city drastically increases. This leads to

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<v Speaker 1>the principle that's now known to economists as the cobra effect,

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<v Speaker 1>and it's when a strategy implemented to solve a problem

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<v Speaker 1>directly makes the problem worse. And the story about cobras

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<v Speaker 1>and Delhi, as I mentioned, might be nothing more than

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<v Speaker 1>a modern folk tale. I haven't come across any evidence

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<v Speaker 1>that it actually happened, But there are plenty of examples

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<v Speaker 1>where exactly this type of thing has definitely occurred in

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<v Speaker 1>the real world, that's right. And one of them occurs

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<v Speaker 1>with another colonial situation, another infestation in Hanoi, Vietnam. Al right,

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<v Speaker 1>this would have been the nineteenth century. So you have

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<v Speaker 1>French colonial authorities in Vietnam, and you know, there are

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<v Speaker 1>various problems to focus in on, but the one they

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<v Speaker 1>choose to really apply their attention to is the city's

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<v Speaker 1>rat problem. Now, I can imagine the rat problem was

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<v Speaker 1>probably a real problem, probably a real problem that you know,

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<v Speaker 1>like the cobra thing. You can imagine a colonial administrator

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<v Speaker 1>sees one cobra and decides that there's a cobra problem

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<v Speaker 1>in the city, right, Yeah, because I can't think of

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<v Speaker 1>a situation where another city has had a had a

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<v Speaker 1>snake infestation problem off hand. But rats. Of course, rat

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<v Speaker 1>problems have been an issue throughout human history. Yeah, it's

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<v Speaker 1>quite common to have rat problems in any large population center.

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<v Speaker 1>People produce a lot of garbage. Garbage is tasty. They

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<v Speaker 1>have sewers that are great places to to dwell in

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<v Speaker 1>and have your little breeding grounds. Yeah, they're smart and

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<v Speaker 1>they're successful. And as was learned, and this is the

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<v Speaker 1>other key thing, this is one of the reasons that

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<v Speaker 1>they focused in on rats so much, is that in

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<v Speaker 1>eighteen nine four, that's when Alexandra Yearson discovered that debonic

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<v Speaker 1>plague was caused caused by little fleas that wrote on rats.

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<v Speaker 1>So that so you can see why they were concerned.

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<v Speaker 1>So what did they do. Well, they did what what

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<v Speaker 1>often happens in these cases. They assigned some professional rat

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<v Speaker 1>catchers to take care of everything. But then that's not enough,

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<v Speaker 1>so they turned to volunteers. They turned to two mercenary

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<v Speaker 1>rat catchers, and they offer a bounty of one cent

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<v Speaker 1>per rat tail. And the idea here was that, especially

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<v Speaker 1>since the disease was an issue, asking the rat catchers

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<v Speaker 1>to handle the body was going to be too much

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<v Speaker 1>to ask would be a burden and just a little

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<v Speaker 1>growth right from what I've read. You know, they'd catch

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<v Speaker 1>thousands of rats in the sewer in in a very

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<v Speaker 1>short period of time. Lugging all those dead rat bodies

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<v Speaker 1>would actually be really heavy, yeah, and then discussing, so

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<v Speaker 1>just to prove how many you killed, really, just take

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<v Speaker 1>the tail, right, So that's yeah, that's exactly what they did,

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<v Speaker 1>brought in the tail, and it seemed to be working

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<v Speaker 1>at first, But then the authorities began to notice something

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<v Speaker 1>curious in the streets. They noticed a bunch of rats

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<v Speaker 1>running around without tails. So they quickly realized that some

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<v Speaker 1>of those enterprising rat catchers out there were simply lopping

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<v Speaker 1>the tails off of the wild rats when they caught them,

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<v Speaker 1>perhaps out of laziness, but more likely so that tail

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<v Speaker 1>is rats could go forth breed and produce more rat

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<v Speaker 1>tails to harvest. Yah know, they were being economically smart,

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<v Speaker 1>they were they were trying to you know, if you

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<v Speaker 1>are living off the land, you don't want to destroy

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<v Speaker 1>all of the vegetation in the land, so you only

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<v Speaker 1>pick from some of the plants. You don't kill every plant. Right.

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<v Speaker 1>It's like the policy or the policy that's supposed to

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<v Speaker 1>be in place with stone crabs. You harvest one of

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<v Speaker 1>the of the clause and then you let the each

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<v Speaker 1>your good. You don't harvest them both. So that that

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<v Speaker 1>was one of the ramifications of the bounty. But much

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<v Speaker 1>like our cobra example, this the exact same thing took place.

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<v Speaker 1>Um others took advantage of the law by establishing rat farms. Yeah,

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<v Speaker 1>because rats are are easy to breed. I mean, you

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<v Speaker 1>don't even have to try. I really don't have to try.

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<v Speaker 1>Just to collect some rats and let them do their thing,

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<v Speaker 1>and you're gonna have more rats, which you can then

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<v Speaker 1>lock their tails off and collect your bounty. So the

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<v Speaker 1>French were horrified that their efforts to curb the rat

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<v Speaker 1>population was actually increasing it, and they scrapped the bounty

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<v Speaker 1>program entirely, and in bubonic plague broke out in Annoy.

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<v Speaker 1>So no, yeah, so there's there's a lot more there are.

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<v Speaker 1>There are a number of more angles to this story.

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<v Speaker 1>There's a great paper out there that ties all of

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<v Speaker 1>this in with this sort of the doom nature of

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<v Speaker 1>French rule in Vietnam, and it's titled of Rats, Rice

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<v Speaker 1>and Race. The Great Annoying Rat Massacre, An episode in

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<v Speaker 1>French colonial History by Michael G. Van yeah, And there's

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<v Speaker 1>an older episode of Freakonomics Radio actually the deals exactly

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<v Speaker 1>with the Cobra effect that I listened to, and it's

0:12:08.040 --> 0:12:10.199
<v Speaker 1>a good episode. It's worth checking out. So we won't

0:12:10.200 --> 0:12:12.800
<v Speaker 1>rehash everything they cover in their show, but just to

0:12:12.840 --> 0:12:16.400
<v Speaker 1>mention a couple other interesting examples they bring up. One

0:12:16.480 --> 0:12:19.920
<v Speaker 1>is a very similar situation to the rats in Hanoi,

0:12:20.360 --> 0:12:23.360
<v Speaker 1>but this is with Ferrell pigs in Fort Benning, Georgia.

0:12:23.840 --> 0:12:25.640
<v Speaker 1>So it's a local tale. Right. Have you been to

0:12:25.679 --> 0:12:28.679
<v Speaker 1>Fort Benning. I've been through there, I believe yeeah, did

0:12:28.720 --> 0:12:32.200
<v Speaker 1>you see any pigs? No? No, I saw. I saw

0:12:32.200 --> 0:12:34.559
<v Speaker 1>an interesting overpass, and I believe that's that's the extent

0:12:34.600 --> 0:12:37.040
<v Speaker 1>of it. Okay, Well, anyway, it's in I think southwest

0:12:37.080 --> 0:12:40.600
<v Speaker 1>Georgia's right. Yeah, So there are a lot of wild

0:12:40.760 --> 0:12:44.640
<v Speaker 1>pigs in this area. They're they're invasive Ferrell pigs, and

0:12:44.880 --> 0:12:46.880
<v Speaker 1>they do a lot of damage. They dig everything up,

0:12:46.920 --> 0:12:50.360
<v Speaker 1>they get into your garbage, they eat everything. They cause

0:12:50.480 --> 0:12:53.960
<v Speaker 1>damage to government property and buildings. So people wanted to

0:12:54.000 --> 0:12:56.719
<v Speaker 1>do something about this Ferrell pig problem. So there was

0:12:56.760 --> 0:13:02.320
<v Speaker 1>a cash bounty exchange program or pigtails established to fight

0:13:02.360 --> 0:13:06.840
<v Speaker 1>the feral pig problem, but same problems we've encountered before.

0:13:06.880 --> 0:13:09.199
<v Speaker 1>There's a lot of suspicion that some of these pigtails

0:13:09.280 --> 0:13:12.240
<v Speaker 1>people were turning in for a cash reward came from

0:13:12.280 --> 0:13:16.240
<v Speaker 1>illicit sources, maybe some meat processing, We're not exactly sure.

0:13:16.720 --> 0:13:20.000
<v Speaker 1>And then in the end it looks like baiting practices

0:13:20.280 --> 0:13:25.320
<v Speaker 1>established by the pig bounty hunters actually probably increased the

0:13:25.400 --> 0:13:28.839
<v Speaker 1>number of wild pigs in the area. So people claim

0:13:28.840 --> 0:13:31.080
<v Speaker 1>all these cash rewards because they put out a bunch

0:13:31.080 --> 0:13:34.000
<v Speaker 1>of food to attract pigs and then they shoot some

0:13:34.080 --> 0:13:36.840
<v Speaker 1>of them. But you know, you were feeding the pigs,

0:13:36.880 --> 0:13:40.160
<v Speaker 1>fattening them up for breeding and producing more pigs, because

0:13:40.200 --> 0:13:43.400
<v Speaker 1>you're you're trying to put a value on the elimination

0:13:43.960 --> 0:13:46.400
<v Speaker 1>of the animal, but in doing so, you've put a

0:13:46.520 --> 0:13:51.400
<v Speaker 1>value on the continued life of the animal. Exactly. Yes,

0:13:51.480 --> 0:13:53.560
<v Speaker 1>it's interesting how that how that plays out, And this

0:13:53.600 --> 0:13:56.400
<v Speaker 1>brings me to a thought about the nature of incentives,

0:13:56.480 --> 0:14:00.960
<v Speaker 1>because it's sort of highlights that you can't have an

0:14:01.000 --> 0:14:05.679
<v Speaker 1>incentive that's just sort of logically associated with the outcome

0:14:05.760 --> 0:14:08.720
<v Speaker 1>you want. In order to try to prevent the gaming

0:14:08.760 --> 0:14:12.320
<v Speaker 1>of the system, you really need to make incentives as

0:14:12.720 --> 0:14:17.600
<v Speaker 1>closely aligned to the actual desired outcome as possible. So

0:14:17.679 --> 0:14:19.080
<v Speaker 1>what I mean by that is, if you want to

0:14:19.120 --> 0:14:22.720
<v Speaker 1>eliminate cobras from the city, don't offer cash rewards for

0:14:22.800 --> 0:14:26.520
<v Speaker 1>dead cobras because you don't want dead cobras. That's not

0:14:26.640 --> 0:14:30.320
<v Speaker 1>the outcome you're looking for. You want an absence of cobras.

0:14:30.920 --> 0:14:33.880
<v Speaker 1>So ind but that's a lot harder to incentivize, right, Yeah,

0:14:33.960 --> 0:14:36.920
<v Speaker 1>you have to somebody come along and investigate for cobra

0:14:37.000 --> 0:14:41.360
<v Speaker 1>free spaces exactly. Yeah, you need more complex systems to

0:14:41.480 --> 0:14:44.920
<v Speaker 1>try to incentivize that. So for example, maybe you could

0:14:45.080 --> 0:14:49.320
<v Speaker 1>establish a cobra control authority and then the employees of

0:14:49.360 --> 0:14:53.400
<v Speaker 1>this organization are given a cash bonus that's proportional to

0:14:53.520 --> 0:14:57.120
<v Speaker 1>how few cobra bytes are reported in local hospitals in

0:14:57.120 --> 0:15:00.800
<v Speaker 1>a given year. But even with that, you run into

0:15:00.840 --> 0:15:03.800
<v Speaker 1>some some problems, right like without strict controls on that,

0:15:04.080 --> 0:15:07.119
<v Speaker 1>what if you have members of the cobra control authority

0:15:07.280 --> 0:15:10.520
<v Speaker 1>intimidating people not to report their cobra bites or not

0:15:10.600 --> 0:15:13.640
<v Speaker 1>to go to the hospital, or intimidating people at hospitals

0:15:13.720 --> 0:15:16.560
<v Speaker 1>not to report them to the government. Uh So, it

0:15:16.640 --> 0:15:21.040
<v Speaker 1>just seems like whenever you introduce incentive programs to to

0:15:21.120 --> 0:15:24.200
<v Speaker 1>a wide ranging you know, a group of participants to

0:15:24.240 --> 0:15:28.800
<v Speaker 1>the public. Essentially, you you introduce the problem that people

0:15:28.840 --> 0:15:32.720
<v Speaker 1>are going to find ways to access the reward without

0:15:32.720 --> 0:15:36.280
<v Speaker 1>helping you achieve your goal. It's it seems like it

0:15:36.280 --> 0:15:38.800
<v Speaker 1>should be a Doctor Seuss book or kind of um,

0:15:39.000 --> 0:15:42.400
<v Speaker 1>a Sourcer's Apprentice kind of tail, right, just as it

0:15:42.520 --> 0:15:46.200
<v Speaker 1>spirals out of control on these examples, UM, I can't

0:15:46.200 --> 0:15:48.880
<v Speaker 1>help but think of quotas that are set forth for

0:15:49.000 --> 0:15:52.000
<v Speaker 1>law enforcements. Sometimes, you know, like you know, you've got

0:15:52.000 --> 0:15:55.800
<v Speaker 1>to get so many speeding tickets out there, and so

0:15:55.880 --> 0:15:59.040
<v Speaker 1>you end up having a police officers setting up and

0:15:59.160 --> 0:16:03.240
<v Speaker 1>speed traps to to hit those quotas, which in that case,

0:16:03.280 --> 0:16:06.240
<v Speaker 1>I guess it's not a clear it's not necessarily making

0:16:06.280 --> 0:16:09.680
<v Speaker 1>the problem worse, but it's also just kind of like

0:16:10.840 --> 0:16:13.120
<v Speaker 1>we're not really stopping it. We're just kind of like

0:16:13.160 --> 0:16:18.920
<v Speaker 1>setting up a system to continually collect the bounty on speeding. Yeah, Like,

0:16:18.960 --> 0:16:22.720
<v Speaker 1>I guess I can see where there's a balance there, right,

0:16:22.960 --> 0:16:25.560
<v Speaker 1>So if if it depends on how the quota is

0:16:25.600 --> 0:16:28.120
<v Speaker 1>and how aggressive you are and carrying it out, because

0:16:28.160 --> 0:16:30.120
<v Speaker 1>if there's a balance to where all right, You're just

0:16:30.240 --> 0:16:32.480
<v Speaker 1>people know not to go above a certain speed or

0:16:32.520 --> 0:16:35.320
<v Speaker 1>they should know and and if they don't, they get

0:16:35.320 --> 0:16:38.240
<v Speaker 1>a ticket. So like both in that is going to

0:16:38.280 --> 0:16:41.400
<v Speaker 1>make the roads safer. But I guess the more the

0:16:41.640 --> 0:16:45.040
<v Speaker 1>focus is on hitting the quota, getting the essentially the bounty,

0:16:45.600 --> 0:16:48.480
<v Speaker 1>and losing sight of the purpose of the law entirely,

0:16:48.520 --> 0:16:50.280
<v Speaker 1>that's where things get out of whacking, you end up

0:16:50.280 --> 0:16:53.120
<v Speaker 1>with like notorious speed traps, right. And I think this

0:16:53.200 --> 0:16:56.480
<v Speaker 1>gets into a concept that's very closely related to the

0:16:56.480 --> 0:16:59.800
<v Speaker 1>Cobra effect, though I think technically the Cobra effect wouldn't

0:16:59.840 --> 0:17:02.440
<v Speaker 1>have to be just in incentives and economics if you're

0:17:02.440 --> 0:17:06.359
<v Speaker 1>talking more generally about anything where an attempt to solve

0:17:06.400 --> 0:17:09.000
<v Speaker 1>a problem makes the problem worse. You can even go

0:17:09.080 --> 0:17:12.240
<v Speaker 1>to the example of of like aka Homo. You know

0:17:12.320 --> 0:17:15.720
<v Speaker 1>that that great story of the person who is trying

0:17:15.760 --> 0:17:18.320
<v Speaker 1>to touch up this this classic painting of Christ in

0:17:18.680 --> 0:17:21.680
<v Speaker 1>his passion moment had some damage to it over the

0:17:21.760 --> 0:17:23.960
<v Speaker 1>years trying to touch it up, and he ends up

0:17:24.000 --> 0:17:27.720
<v Speaker 1>having this kind of wailing monkey face. Yes, which is

0:17:27.760 --> 0:17:30.480
<v Speaker 1>one of my favorite images from the whole Internet. Yes,

0:17:30.560 --> 0:17:32.919
<v Speaker 1>but and she wasn't working for a bounty, but imagine

0:17:32.920 --> 0:17:35.680
<v Speaker 1>if there was a bounty out there on restoring old

0:17:35.720 --> 0:17:38.840
<v Speaker 1>works of art, right, you could end up with with However,

0:17:38.920 --> 0:17:43.600
<v Speaker 1>many of these strange little monkey faces just completely obliterating

0:17:43.960 --> 0:17:46.440
<v Speaker 1>art history. Yeah. I guess the problem there is that

0:17:46.520 --> 0:17:49.760
<v Speaker 1>you are you are giving people who don't have proper

0:17:49.840 --> 0:17:53.840
<v Speaker 1>training in an area and incentive to participate in the area,

0:17:54.040 --> 0:18:03.720
<v Speaker 1>and thus they're probably going to make things worse. But

0:18:03.760 --> 0:18:06.160
<v Speaker 1>another way of framing the issue is just the concept

0:18:06.200 --> 0:18:11.000
<v Speaker 1>of perverse incentives, meaning, specifically, in the Cobra effect, you're

0:18:11.320 --> 0:18:14.840
<v Speaker 1>the intended solution to a problem makes that problem worse.

0:18:15.320 --> 0:18:20.600
<v Speaker 1>Perverse incentives can just mean incentives that cause unintended negative outcomes,

0:18:20.720 --> 0:18:24.359
<v Speaker 1>especially if they're contrary to the benefit of the people

0:18:24.400 --> 0:18:27.640
<v Speaker 1>who offer the incentives. This all also reminds me of

0:18:28.280 --> 0:18:30.960
<v Speaker 1>a moment in one of my favorite books, uh Cornman

0:18:31.040 --> 0:18:34.320
<v Speaker 1>McCarthy's sentry. Oh yeah, we talked about this the other

0:18:34.400 --> 0:18:38.120
<v Speaker 1>day where there's a bounty on I think rabies bats

0:18:38.160 --> 0:18:41.320
<v Speaker 1>in that book in there, Yeah, like the local university

0:18:41.400 --> 0:18:43.399
<v Speaker 1>there there they want to or is it the health department,

0:18:43.440 --> 0:18:47.440
<v Speaker 1>I can't remember. It's been amber there, but interested official

0:18:47.480 --> 0:18:52.280
<v Speaker 1>parties would like to see the bodies of local bats. Uh,

0:18:52.440 --> 0:18:54.560
<v Speaker 1>you know, I think it's because of rabies. Yeah, there's

0:18:54.560 --> 0:18:57.520
<v Speaker 1>a very enterprising young character in the book named Harrogate.

0:18:58.040 --> 0:19:00.840
<v Speaker 1>At the beginning of the book is a tested for

0:19:00.920 --> 0:19:04.960
<v Speaker 1>having illicit relations with watermelons that did not belong to him.

0:19:05.840 --> 0:19:08.320
<v Speaker 1>But then later on he comes up with some just

0:19:08.640 --> 0:19:13.080
<v Speaker 1>ingenious schemes for collecting bats. I think far more bats

0:19:13.200 --> 0:19:16.680
<v Speaker 1>than was really than he was intended to collect. Yeah,

0:19:16.760 --> 0:19:18.919
<v Speaker 1>he ends up strolling into town. Was just a sack

0:19:19.000 --> 0:19:21.720
<v Speaker 1>of dead bats, which he gets. But I believe he

0:19:21.920 --> 0:19:24.640
<v Speaker 1>buys some poison and he poisons little pieces of meat

0:19:24.720 --> 0:19:28.280
<v Speaker 1>and slingshots them into the air because the bats are

0:19:28.280 --> 0:19:30.560
<v Speaker 1>accustomed to praying on insects that are flying through the air.

0:19:30.800 --> 0:19:33.159
<v Speaker 1>I believe that's the scheme. That's a great book. It

0:19:33.280 --> 0:19:35.040
<v Speaker 1>is this is that makes me want to read it again.

0:19:35.160 --> 0:19:38.360
<v Speaker 1>But at any rate, they end up kind of the doctor,

0:19:38.400 --> 0:19:41.439
<v Speaker 1>the scientists confronting him when he brings this bag in

0:19:41.520 --> 0:19:44.399
<v Speaker 1>and he's says, look, we know you you did not

0:19:44.960 --> 0:19:47.640
<v Speaker 1>just find these bats, but we can't figure out how

0:19:47.680 --> 0:19:49.080
<v Speaker 1>you did it. You've got to tell us how you

0:19:49.160 --> 0:19:52.520
<v Speaker 1>actually killed these bats. And then he he relates the

0:19:52.520 --> 0:19:54.639
<v Speaker 1>story of the slingshot Oh, yeah, that's it. He was

0:19:54.640 --> 0:19:57.080
<v Speaker 1>supposed to be collecting dead bats. When I said he

0:19:57.119 --> 0:20:01.040
<v Speaker 1>was killing, he was making dead bats. So you know,

0:20:01.720 --> 0:20:04.720
<v Speaker 1>in a sense they were I guess the effort here

0:20:04.800 --> 0:20:07.879
<v Speaker 1>was to protect humans, protect health, but also you know,

0:20:07.960 --> 0:20:12.399
<v Speaker 1>not eradicate bats. That was not the intended outcome, but

0:20:12.760 --> 0:20:15.400
<v Speaker 1>Harrogate did his best to do just that in order

0:20:15.440 --> 0:20:18.119
<v Speaker 1>to get the sweet bounty. But of course that is

0:20:18.160 --> 0:20:21.639
<v Speaker 1>not the only book by our great brutal novelist Cormick

0:20:21.720 --> 0:20:26.520
<v Speaker 1>McCarthy to feature bounties. That's right, there's also Blood Meridian,

0:20:27.000 --> 0:20:32.040
<v Speaker 1>great novel, horrific novel um in large ways I think

0:20:32.160 --> 0:20:36.119
<v Speaker 1>unfilmable novel, and I kind of hope it's unfilmable. It is,

0:20:36.400 --> 0:20:39.879
<v Speaker 1>uh would you would you call it nihilistic? Yes, it is.

0:20:40.080 --> 0:20:43.240
<v Speaker 1>Uh yeah, there's just not much redeemable in the world.

0:20:43.280 --> 0:20:47.120
<v Speaker 1>And it is a book of uh, brutal and cruel

0:20:47.280 --> 0:20:51.280
<v Speaker 1>people doing brutal and cruel things. Yeah. And one individual

0:20:51.320 --> 0:20:53.280
<v Speaker 1>who might not be a person at all, who might

0:20:53.320 --> 0:20:58.959
<v Speaker 1>be an embodiment of of awfulness, Judge Judge Holden, who

0:20:59.040 --> 0:21:04.399
<v Speaker 1>himself is probably based very loosely on a real individual

0:21:05.080 --> 0:21:08.720
<v Speaker 1>who was in a gang of scalp hunters led by

0:21:08.800 --> 0:21:13.840
<v Speaker 1>an actual historic individual, one John Galton, who was indeed

0:21:13.920 --> 0:21:18.400
<v Speaker 1>a superstar in the vile trade of scalp hunting um harvesting.

0:21:18.440 --> 0:21:20.840
<v Speaker 1>By some accounts that two and fifty scalps in a

0:21:20.880 --> 0:21:24.640
<v Speaker 1>single raid once, and fittingly, his group was eventually ambushed

0:21:24.640 --> 0:21:30.320
<v Speaker 1>and scalped by a band of Quichian tribes people. So um,

0:21:30.440 --> 0:21:33.800
<v Speaker 1>so we shouldn't dwell too much on the nasty details,

0:21:33.840 --> 0:21:37.080
<v Speaker 1>but we do need to discuss what scalping is and

0:21:37.080 --> 0:21:40.199
<v Speaker 1>and scalp hunting, what what this practice consists of, and

0:21:40.240 --> 0:21:42.879
<v Speaker 1>where it came from? Yeah? So uh, I mean, most

0:21:42.920 --> 0:21:44.760
<v Speaker 1>of you probably don't even need to be told, especially

0:21:44.800 --> 0:21:47.680
<v Speaker 1>if you've consumed much in the way of American Western

0:21:47.760 --> 0:21:52.359
<v Speaker 1>history or fiction. Not only Blood Meridian, but Larry mcmurtry'

0:21:52.400 --> 0:21:55.760
<v Speaker 1>is a Lonesome Dove novels instantly come to mind as well,

0:21:55.800 --> 0:21:58.200
<v Speaker 1>but actually never read Lonesome Dove. Oh it's it's quite

0:21:58.240 --> 0:22:01.240
<v Speaker 1>it's quite good. Uh. Comanche Moon is another one in

0:22:01.280 --> 0:22:03.000
<v Speaker 1>that series that I read that was really good and

0:22:03.040 --> 0:22:06.720
<v Speaker 1>really bizarre in many ways. But both of these authors

0:22:06.720 --> 0:22:09.880
<v Speaker 1>really really gaze deep into the gruesome spectacle of the act.

0:22:10.160 --> 0:22:13.560
<v Speaker 1>It entails the slicing, fling, ripping away of a portion

0:22:13.840 --> 0:22:17.760
<v Speaker 1>or all of the human scalp um and then then

0:22:17.800 --> 0:22:21.959
<v Speaker 1>then you have this resulting trophy. The victim can be

0:22:22.000 --> 0:22:24.199
<v Speaker 1>living or dead. And there are plenty of tales of

0:22:24.200 --> 0:22:28.760
<v Speaker 1>scalping survivors, including in eighteen sixty four. Probably the most

0:22:28.760 --> 0:22:32.560
<v Speaker 1>famous is a thirteen year old Robert McGee UM. And

0:22:32.760 --> 0:22:36.159
<v Speaker 1>he's famous because there's a wonderful, gruesome photograph of him

0:22:36.200 --> 0:22:41.600
<v Speaker 1>as an adult showing off his scalping scars scars so um.

0:22:41.680 --> 0:22:44.720
<v Speaker 1>And in this case, he was scalped by a band

0:22:44.920 --> 0:22:48.760
<v Speaker 1>of uh Sue Indians. So I look up that photo

0:22:48.880 --> 0:22:52.000
<v Speaker 1>online if you really want to see it. Um. But

0:22:52.080 --> 0:22:54.639
<v Speaker 1>where did the act come from? That's actually something that

0:22:54.680 --> 0:22:56.520
<v Speaker 1>has been uh there's been a kind of a debate

0:22:56.560 --> 0:22:59.359
<v Speaker 1>on that over the years, right, because we definitely do

0:22:59.600 --> 0:23:04.040
<v Speaker 1>see it practiced by by both sides in the American frontier, right. Yeah.

0:23:04.080 --> 0:23:06.520
<v Speaker 1>So it's it comes down to, is this uh an

0:23:06.560 --> 0:23:12.400
<v Speaker 1>ancient Native American act that various cultural groups took part in,

0:23:12.880 --> 0:23:17.560
<v Speaker 1>or is this something that Westerners introduced, that the colonists

0:23:17.560 --> 0:23:21.520
<v Speaker 1>introduced to the New World. Um. Now, certainly scalping was

0:23:21.640 --> 0:23:24.560
<v Speaker 1>long attributed as a purely Native American act, and indeed

0:23:24.560 --> 0:23:27.560
<v Speaker 1>we see plenty of examples of of scalping, both between

0:23:27.640 --> 0:23:30.600
<v Speaker 1>tribes and against the colonial invaders. Yeah, and that that's

0:23:30.600 --> 0:23:33.159
<v Speaker 1>something I think even when I was a kid. Just

0:23:33.720 --> 0:23:35.800
<v Speaker 1>my idea of where this came from. I guess if

0:23:35.840 --> 0:23:38.440
<v Speaker 1>you watch old cartoons or something like that, you get

0:23:38.440 --> 0:23:41.680
<v Speaker 1>the idea that this is something that Native American tribes,

0:23:41.880 --> 0:23:44.919
<v Speaker 1>that their warriors would do to the enemies, not something

0:23:44.920 --> 0:23:47.840
<v Speaker 1>that was done by European settlers. But in fact, it

0:23:47.920 --> 0:23:51.160
<v Speaker 1>was done by European settlers. Yeah. Yeah, and we'll see

0:23:51.200 --> 0:23:54.159
<v Speaker 1>some plenty of examples of that to come here. But

0:23:54.200 --> 0:23:55.879
<v Speaker 1>it was I think it is often presented as this

0:23:55.960 --> 0:23:59.680
<v Speaker 1>kind of savage thing that savage tribes people do. Um

0:24:00.119 --> 0:24:03.280
<v Speaker 1>eurocentric view of it. Yeah, Now, there was certainly a

0:24:03.320 --> 0:24:07.080
<v Speaker 1>backlash against that view has pointed out in a wonderful

0:24:07.320 --> 0:24:10.520
<v Speaker 1>article titled The Unkindest cut Or Who Invented Scalping by

0:24:10.600 --> 0:24:15.440
<v Speaker 1>James Axtell and William C. Struvan in Night and if

0:24:15.440 --> 0:24:17.359
<v Speaker 1>you want to blow by bloody blow account of the

0:24:17.400 --> 0:24:19.440
<v Speaker 1>history of scalping, that's a good article to seek out.

0:24:20.200 --> 0:24:23.800
<v Speaker 1>But they say that the the quote unquote savage Indian

0:24:23.880 --> 0:24:26.720
<v Speaker 1>take on scalping was replaced during the twentieth century for

0:24:26.760 --> 0:24:31.080
<v Speaker 1>a spell there by Native American activists who who really

0:24:31.119 --> 0:24:33.560
<v Speaker 1>pushed for the view that all that it was basically

0:24:33.640 --> 0:24:37.439
<v Speaker 1>bloodthirsty colonials who introduced the practice to the native peoples

0:24:37.440 --> 0:24:39.960
<v Speaker 1>of the America's by encouraging them to do so by

0:24:40.080 --> 0:24:45.920
<v Speaker 1>instituting bounties on on other on other tribes people and

0:24:46.160 --> 0:24:50.000
<v Speaker 1>essentially teaching them to take these head skins from others. So,

0:24:50.119 --> 0:24:53.760
<v Speaker 1>under this revisionist view, the scalping practice came from the

0:24:53.760 --> 0:24:58.440
<v Speaker 1>European settlers and was transferred to the frontier tribes correct time. However,

0:24:59.359 --> 0:25:00.679
<v Speaker 1>after this a lot of you know, a lot of

0:25:01.119 --> 0:25:03.280
<v Speaker 1>people on the other side of the the issue they

0:25:03.680 --> 0:25:05.600
<v Speaker 1>waged in. And really, when you do look at the

0:25:05.680 --> 0:25:08.080
<v Speaker 1>history and look at the historical accounts, you see that

0:25:08.119 --> 0:25:12.640
<v Speaker 1>the practice of taking scalps goes back way through colonial

0:25:12.720 --> 0:25:16.600
<v Speaker 1>invasion to pre Columbian times, okay, and it was quite

0:25:16.600 --> 0:25:19.760
<v Speaker 1>widespread through North America even parts of South America. There's

0:25:19.800 --> 0:25:23.840
<v Speaker 1>there's archaeological evidence that shows evidence of postmortem scalpings and

0:25:24.000 --> 0:25:27.320
<v Speaker 1>skulls that showed evidence that the victim survived the mutilation

0:25:27.440 --> 0:25:31.439
<v Speaker 1>long enough for the bone tissue to regenerate. And another

0:25:31.920 --> 0:25:36.080
<v Speaker 1>point it's often brought up is that certainly Europeans had

0:25:36.359 --> 0:25:40.600
<v Speaker 1>had plenty of ways to torment and torture and mutilate

0:25:40.640 --> 0:25:44.080
<v Speaker 1>the body, trying to make them look good by comparison, right,

0:25:44.119 --> 0:25:46.959
<v Speaker 1>But for all their drawing and quartering and hanging and

0:25:47.000 --> 0:25:50.560
<v Speaker 1>hacking and what have you, you really don't see much

0:25:50.600 --> 0:25:54.560
<v Speaker 1>in the way of scalp taking in European tradition prior

0:25:54.600 --> 0:25:58.119
<v Speaker 1>to this point, and even in even language itself, um

0:25:58.160 --> 0:26:02.600
<v Speaker 1>So scalping as a word. The word itself scalp predates

0:26:02.640 --> 0:26:05.560
<v Speaker 1>the seventeenth century. It arises from a Scandi Navian route

0:26:05.680 --> 0:26:07.960
<v Speaker 1>and uh, and it was featured in a in a

0:26:08.000 --> 0:26:11.359
<v Speaker 1>sixteen o one edition of Plenty of the Elder's Natural History,

0:26:11.960 --> 0:26:14.919
<v Speaker 1>though the explorers in the New World tended to be

0:26:15.000 --> 0:26:17.800
<v Speaker 1>unversed in Latin classics, so they probably weren't exposed to

0:26:17.840 --> 0:26:22.840
<v Speaker 1>it now. Instead, such trophies were described as head skins

0:26:23.000 --> 0:26:25.840
<v Speaker 1>or hair scalps. They just talked about skinning and flying

0:26:26.560 --> 0:26:30.520
<v Speaker 1>um until scalps and scalping became a popular term in

0:26:30.680 --> 0:26:35.840
<v Speaker 1>sixteen seventy six, during King Phillip's War between Uh Native

0:26:35.880 --> 0:26:40.240
<v Speaker 1>American tribes and the English colonists and their Native American allies.

0:26:41.160 --> 0:26:43.360
<v Speaker 1>And meanwhile there's a On the other hand, though there's

0:26:43.359 --> 0:26:46.280
<v Speaker 1>a fairly robust vocabulary for scalps in many of the

0:26:46.359 --> 0:26:51.359
<v Speaker 1>native tongues. The the Ojibwa language distinguishes between scalp and

0:26:51.480 --> 0:26:55.280
<v Speaker 1>sioux scalp. There's a separate word for each, while Eastern

0:26:55.320 --> 0:26:58.840
<v Speaker 1>Abenaki language has special terminology for enemy scalps that are

0:26:58.880 --> 0:27:02.159
<v Speaker 1>already taken as trop thieves, for scalps that could be taken,

0:27:02.520 --> 0:27:05.199
<v Speaker 1>and scalps from the living and the dead. So it's

0:27:05.240 --> 0:27:08.040
<v Speaker 1>kind of like those uh the Old World where the

0:27:08.040 --> 0:27:10.239
<v Speaker 1>old saying that Inuits have all these different words for

0:27:10.280 --> 0:27:12.520
<v Speaker 1>snow because there's so much of it. You could make

0:27:12.560 --> 0:27:15.560
<v Speaker 1>the argument that the scalping was enough of a practice

0:27:15.600 --> 0:27:18.919
<v Speaker 1>that there were uh specific terms that were used in

0:27:19.160 --> 0:27:22.240
<v Speaker 1>some of these cultures for specific types of scalps. Yes,

0:27:22.240 --> 0:27:25.520
<v Speaker 1>but of course, as we see with the European invaders

0:27:25.560 --> 0:27:28.520
<v Speaker 1>of the American continents, Uh, they they had all of

0:27:28.560 --> 0:27:32.080
<v Speaker 1>their own barbaric and violent practices, and even though scalping

0:27:32.160 --> 0:27:36.120
<v Speaker 1>doesn't traditionally appear to be strongly represented among them, they

0:27:36.160 --> 0:27:39.399
<v Speaker 1>took to it quite rapidly. Yeah, you could definitely say that.

0:27:39.480 --> 0:27:41.480
<v Speaker 1>I mean, they were kind of like, well, the way

0:27:41.480 --> 0:27:43.320
<v Speaker 1>we did it back home is we just tore a

0:27:43.359 --> 0:27:46.639
<v Speaker 1>person into four pieces with horses. But hey, if you

0:27:46.640 --> 0:27:50.200
<v Speaker 1>want to just take the scalp, we can do that too. Um.

0:27:50.240 --> 0:27:53.000
<v Speaker 1>And that's the crazy part, because it's one thing to

0:27:53.000 --> 0:27:56.239
<v Speaker 1>to look at these native tribes who had who had

0:27:56.280 --> 0:27:58.280
<v Speaker 1>this in their culture and their tradition, and there may

0:27:58.359 --> 0:28:01.600
<v Speaker 1>even be certain, you know, supernatural role elements that are

0:28:02.040 --> 0:28:04.600
<v Speaker 1>factored into it, but the columnists had none of that.

0:28:04.640 --> 0:28:07.320
<v Speaker 1>You just had a bunch of in most cases Protestants

0:28:07.359 --> 0:28:10.960
<v Speaker 1>showing up in the New World and and readily getting

0:28:10.960 --> 0:28:12.800
<v Speaker 1>into the act. Right, It's not a part of their

0:28:12.840 --> 0:28:15.679
<v Speaker 1>traditional cultural war practice. It's more just sort of an

0:28:15.720 --> 0:28:21.560
<v Speaker 1>adopted act of violence, and violence, of course, becomes a

0:28:21.640 --> 0:28:27.399
<v Speaker 1>standard in relations between columnists and the native inhabitants of

0:28:27.440 --> 0:28:30.600
<v Speaker 1>the America's pretty much pretty much from inception, pretty much

0:28:30.600 --> 0:28:34.200
<v Speaker 1>from that first outside context event when the two met,

0:28:34.600 --> 0:28:37.200
<v Speaker 1>violence just continues to be a part of their history.

0:28:37.440 --> 0:28:40.560
<v Speaker 1>Um and uh. And that's where the scalping really begins

0:28:40.600 --> 0:28:43.800
<v Speaker 1>to to pick up. So it seems, based on most accounts,

0:28:43.840 --> 0:28:46.959
<v Speaker 1>all right, it's a pre existing thing that happens between

0:28:47.000 --> 0:28:50.920
<v Speaker 1>tribe members in their tribal wars, often as as a

0:28:50.960 --> 0:28:53.120
<v Speaker 1>way to take a trophy and then travel a long

0:28:53.120 --> 0:28:55.320
<v Speaker 1>distance back with it, kind of getting back to the

0:28:55.360 --> 0:28:59.160
<v Speaker 1>idea of taking the tail of a rat, right. But

0:28:59.280 --> 0:29:05.200
<v Speaker 1>then the Protestants, the Colonials here they begin um, they

0:29:05.240 --> 0:29:09.240
<v Speaker 1>begin to perpetuate the practice by putting putting a bounty,

0:29:09.320 --> 0:29:13.840
<v Speaker 1>say ten shillings worth of truck cloth on native scalps, uh,

0:29:13.920 --> 0:29:16.600
<v Speaker 1>that are taken by your native ally, So take the

0:29:16.640 --> 0:29:18.880
<v Speaker 1>scalps from the enemy tribes people to people that we

0:29:18.960 --> 0:29:21.760
<v Speaker 1>don't have alliances with, and we will pay you in

0:29:21.840 --> 0:29:24.680
<v Speaker 1>some cloth, all right. But then in the midst of

0:29:24.920 --> 0:29:27.440
<v Speaker 1>kings King Philip's war, which we mentioned earlier, which went

0:29:27.480 --> 0:29:31.280
<v Speaker 1>from about six to seventy eight, they extended the bounty

0:29:31.360 --> 0:29:35.320
<v Speaker 1>to mercenaries thirty shillings per scalp um. And you you

0:29:35.440 --> 0:29:38.760
<v Speaker 1>end up with plenty of horrific cases. There's there's this

0:29:38.800 --> 0:29:43.640
<v Speaker 1>case of Puritan kidnappy Hannah Dustin Uh. She and her

0:29:43.680 --> 0:29:48.680
<v Speaker 1>fellow kidnappies, they were held by by by a band

0:29:48.680 --> 0:29:53.360
<v Speaker 1>of tribespeople, and then they escaped and they went on

0:29:53.480 --> 0:29:57.840
<v Speaker 1>to execute two men to women in six children and

0:29:57.880 --> 0:30:01.920
<v Speaker 1>they received fifty pounds as a as a reward for

0:30:01.960 --> 0:30:04.320
<v Speaker 1>that act. And there's actually a statue of this woman

0:30:04.840 --> 0:30:10.320
<v Speaker 1>in uh Boscowen, New Hampshire, just a statue of a murderer. Yeah,

0:30:10.360 --> 0:30:13.360
<v Speaker 1>I mean, because that's it really kind of sums up

0:30:13.400 --> 0:30:18.040
<v Speaker 1>the weird ways we we have historically made sense of

0:30:18.080 --> 0:30:20.320
<v Speaker 1>this violence between these two people. Well, yeah, I mean

0:30:20.320 --> 0:30:25.080
<v Speaker 1>talk about perverse incentives. So so you've got a rat

0:30:25.240 --> 0:30:28.560
<v Speaker 1>bounty system where you assume, well, there's a rat problem,

0:30:28.680 --> 0:30:30.760
<v Speaker 1>so we need to do something about it. So let's

0:30:30.760 --> 0:30:33.160
<v Speaker 1>just collect rat tails and that will let us know

0:30:33.240 --> 0:30:36.000
<v Speaker 1>there's at least some significant amount of rat killing going on.

0:30:36.400 --> 0:30:39.360
<v Speaker 1>This seems like exactly the same principle being applied to

0:30:39.440 --> 0:30:42.400
<v Speaker 1>human beings. Yeah. Yeah, I think that's the thing. We

0:30:42.480 --> 0:30:46.360
<v Speaker 1>see this this bounty system spiral ever more out of control.

0:30:47.000 --> 0:30:51.080
<v Speaker 1>Um the French engaged in it, the English engaged in it,

0:30:51.360 --> 0:30:53.440
<v Speaker 1>and it eventually becomes not only this thing that you're

0:30:53.480 --> 0:30:56.560
<v Speaker 1>asking other tribes people to do, like hey, you guys,

0:30:56.560 --> 0:30:58.840
<v Speaker 1>take scalps, right, take the scalps of our enemies and

0:30:58.840 --> 0:31:03.600
<v Speaker 1>we'll pay you. Scalps become the become a valuable item

0:31:03.680 --> 0:31:08.880
<v Speaker 1>for for colonial individuals as well, hunters and trappers, etcetera. Yeah,

0:31:08.920 --> 0:31:11.959
<v Speaker 1>it's just evidence that you are carrying out the genocide

0:31:11.960 --> 0:31:16.560
<v Speaker 1>that we're encouraging. Yeah, the first Massachusetts Act of sixteen

0:31:16.880 --> 0:31:21.280
<v Speaker 1>ninety four encouraged a bounty for Indie any Indian life,

0:31:21.920 --> 0:31:24.840
<v Speaker 1>while a seventeen or four renewal of that act amended

0:31:24.880 --> 0:31:27.720
<v Speaker 1>it so you only got a hundred pounds for adults,

0:31:28.200 --> 0:31:31.280
<v Speaker 1>ten pounds for children ten and older, and nothing for

0:31:31.360 --> 0:31:34.760
<v Speaker 1>kids under ten, which sounds semi decent at first. And

0:31:34.760 --> 0:31:37.560
<v Speaker 1>to realize that those children would be sold as slaves

0:31:37.640 --> 0:31:40.959
<v Speaker 1>or transported out of the country. Now, as early as

0:31:41.040 --> 0:31:44.360
<v Speaker 1>seventeen twelve, some folks were uneasy about that, And this

0:31:44.400 --> 0:31:46.600
<v Speaker 1>is this is kind of a sobering thought to realize

0:31:46.600 --> 0:31:49.520
<v Speaker 1>that not everybody was just completely on board with this. Yeah,

0:31:49.520 --> 0:31:53.600
<v Speaker 1>I would hope not. I mean, this is straightforwardly encouraging

0:31:53.640 --> 0:31:56.560
<v Speaker 1>a bounty for murder, right, I mean though, at the

0:31:56.600 --> 0:31:58.960
<v Speaker 1>same point, you have to acknowledge that, like this was

0:31:59.000 --> 0:32:01.959
<v Speaker 1>a this was a tough time to be alive, Like

0:32:02.000 --> 0:32:04.880
<v Speaker 1>it's there's a lot of fear going on in these

0:32:04.880 --> 0:32:10.080
<v Speaker 1>communities and among these lawmakers. But but even even then

0:32:10.080 --> 0:32:11.920
<v Speaker 1>there were people who said, I'm not sure about this.

0:32:12.200 --> 0:32:16.920
<v Speaker 1>Massachusetts Judge Samuel Sewell spoken a session of the Massachusetts

0:32:16.960 --> 0:32:19.680
<v Speaker 1>General Court, and he said he he laid out that

0:32:19.720 --> 0:32:22.720
<v Speaker 1>he really thought that that this was it was only okay.

0:32:22.800 --> 0:32:25.040
<v Speaker 1>It should only be done if you're doing it to

0:32:25.080 --> 0:32:27.680
<v Speaker 1>protict your family, and if it's becoming something that you're

0:32:27.680 --> 0:32:31.480
<v Speaker 1>doing for commerce, then that's that's bad. Wait, so it's

0:32:31.520 --> 0:32:35.280
<v Speaker 1>okay to murder a Native American, collect their scalp and

0:32:35.320 --> 0:32:38.280
<v Speaker 1>turn it in for money, as long as the reason

0:32:38.360 --> 0:32:41.000
<v Speaker 1>you did it wasn't the money so much that it

0:32:41.120 --> 0:32:43.480
<v Speaker 1>was out of love for family. Yeah. I mean, that's

0:32:43.520 --> 0:32:47.920
<v Speaker 1>just the basic Protestant ethos, right, that's the that's the

0:32:48.240 --> 0:32:51.960
<v Speaker 1>I'm kidding. Yeah, but I mean, obviously that's the horrible

0:32:52.000 --> 0:32:55.400
<v Speaker 1>situation here is that you have it becomes the practice,

0:32:55.480 --> 0:32:58.520
<v Speaker 1>and then people have to people in positions of power

0:32:58.520 --> 0:33:02.160
<v Speaker 1>and authority have to find ways to support it and

0:33:02.280 --> 0:33:05.480
<v Speaker 1>rationalize it in their own mind. Yeah, but these rationalizations

0:33:05.520 --> 0:33:09.320
<v Speaker 1>seem to be coming indirect conflict with the economic incentives

0:33:09.400 --> 0:33:11.920
<v Speaker 1>being offered. If that's the case, why are you still

0:33:11.960 --> 0:33:17.080
<v Speaker 1>offering the bounty? Yeah? Yeah, I agree, Um, and then it, uh,

0:33:17.880 --> 0:33:20.960
<v Speaker 1>it gets ever more out of control there, especially when

0:33:21.000 --> 0:33:24.080
<v Speaker 1>ministers are are speaking about it, and they're not condemning it.

0:33:24.520 --> 0:33:28.920
<v Speaker 1>There's this wonderful quote here from actual Instruments Peace it

0:33:29.000 --> 0:33:31.640
<v Speaker 1>goes when ministers not only look the other way but

0:33:31.760 --> 0:33:35.320
<v Speaker 1>shared in the profits from Indian deaths, the moral barometer

0:33:35.480 --> 0:33:39.120
<v Speaker 1>of America dipped dangerously low. At the bottom, however, lay

0:33:39.120 --> 0:33:42.840
<v Speaker 1>the American Revolution, in which Englishmen scalped Englishmen in the

0:33:42.920 --> 0:33:46.440
<v Speaker 1>name of liberty. Scalping and other techniques of Indian warfare

0:33:46.480 --> 0:33:49.920
<v Speaker 1>placed in the hands of a larger European population eventually

0:33:49.960 --> 0:33:52.840
<v Speaker 1>sealed the Indian's fate in North America, but not before

0:33:52.880 --> 0:33:56.320
<v Speaker 1>wreaking upon the white man a subtle form of moral vengeance.

0:34:03.640 --> 0:34:07.280
<v Speaker 1>At this point, I think when we think about the

0:34:07.320 --> 0:34:10.520
<v Speaker 1>Cobra effect in relation to scalping, is this an example

0:34:10.560 --> 0:34:13.839
<v Speaker 1>of the Cobra effects, right, Because on one hand, it's

0:34:13.920 --> 0:34:16.880
<v Speaker 1>kind of doing exactly what the bounty is supposed to do,

0:34:17.239 --> 0:34:21.960
<v Speaker 1>just bringing about genocidal violence against the native population. Then again,

0:34:22.000 --> 0:34:26.400
<v Speaker 1>I guess if you interpret the purpose of such a

0:34:26.600 --> 0:34:30.040
<v Speaker 1>bounty on on Indian scalps as to be, I don't know,

0:34:30.080 --> 0:34:32.920
<v Speaker 1>to pacify the border, you know, to make the frontier

0:34:33.400 --> 0:34:37.520
<v Speaker 1>less bloody, you're obviously having a perverse incentive there. I mean,

0:34:37.719 --> 0:34:41.320
<v Speaker 1>you're you're causing murderous havoc, right, And there are plenty

0:34:41.320 --> 0:34:47.120
<v Speaker 1>of examples to where the scalp trade just intensifies the violence. Uh.

0:34:47.200 --> 0:34:50.880
<v Speaker 1>And you end up with with with various native chiefs

0:34:51.120 --> 0:34:53.600
<v Speaker 1>in some cases who are putting bounties then for their

0:34:53.600 --> 0:34:57.680
<v Speaker 1>own people upon the white man. And and so you

0:34:57.760 --> 0:35:00.040
<v Speaker 1>have this this kind of a war of extern a

0:35:00.120 --> 0:35:03.600
<v Speaker 1>nation from both sides. There are examples, um, some of

0:35:03.600 --> 0:35:06.279
<v Speaker 1>the like in the Mexican examples will get to in

0:35:06.280 --> 0:35:10.480
<v Speaker 1>a second, where Galton and his gang in that specifically,

0:35:10.520 --> 0:35:12.880
<v Speaker 1>they would roll into an area and violence would just

0:35:12.920 --> 0:35:16.400
<v Speaker 1>intensify because they're just stirring up all of this hatred. So,

0:35:16.440 --> 0:35:20.880
<v Speaker 1>of course scalp hunting continued, um and uh. And falsified

0:35:21.000 --> 0:35:25.480
<v Speaker 1>scalping also pops up as an inevitability weight. So maybe

0:35:25.520 --> 0:35:29.879
<v Speaker 1>just like collecting pigtails from a meat processing plan saying yeah,

0:35:29.920 --> 0:35:32.280
<v Speaker 1>I shot all these pigs, you might have people getting

0:35:32.360 --> 0:35:35.879
<v Speaker 1>scalps or parts of scalps from illicit sources, a sort

0:35:35.920 --> 0:35:38.719
<v Speaker 1>of yeah, there's a there's a quote that I ran

0:35:38.760 --> 0:35:44.000
<v Speaker 1>across these materials from nineteenth century American historian Francis Parkman,

0:35:44.400 --> 0:35:46.520
<v Speaker 1>and he said the hunting of humans would constitute a

0:35:46.640 --> 0:35:49.960
<v Speaker 1>profitable occupation if only the prey was not so shy

0:35:50.080 --> 0:35:53.520
<v Speaker 1>and nimble. So I mean, well, you can't just with

0:35:53.560 --> 0:35:55.959
<v Speaker 1>the rats. You can just raise them, right, and rats

0:35:55.960 --> 0:35:59.359
<v Speaker 1>are everywhere. People are can prove a little harder to kill,

0:35:59.440 --> 0:36:02.920
<v Speaker 1>even if you're a ruthless gang of mercenaries roving about.

0:36:03.480 --> 0:36:06.640
<v Speaker 1>And people are gonna inevitably to figure out how can

0:36:06.680 --> 0:36:09.799
<v Speaker 1>I get the most out of this kill? Uh? If

0:36:09.840 --> 0:36:13.080
<v Speaker 1>you would read this next quote for us. It comes

0:36:13.080 --> 0:36:19.720
<v Speaker 1>from twentieth century German ethnologist of European colonization George FREDERICI. Okay,

0:36:19.800 --> 0:36:23.279
<v Speaker 1>it says this, along with the high profits of the

0:36:23.320 --> 0:36:27.120
<v Speaker 1>fatal business, soon taught the shrewd tribes people and their

0:36:27.160 --> 0:36:31.239
<v Speaker 1>quick learning students, the lawless backwoodsmen and hunters the art

0:36:31.280 --> 0:36:35.080
<v Speaker 1>of skillfully making two, three, or even more scalps from

0:36:35.080 --> 0:36:38.400
<v Speaker 1>one scalp and selling them. People were not always very

0:36:38.440 --> 0:36:41.680
<v Speaker 1>particular about where the scalp came from, because it was

0:36:41.760 --> 0:36:45.200
<v Speaker 1>difficult or impossible to distinguish between a French scalp and

0:36:45.239 --> 0:36:48.520
<v Speaker 1>an English one. Members of friendly tribes and even fellow

0:36:48.560 --> 0:36:52.160
<v Speaker 1>countrymen fell victim to greed and the scalping knife. Not

0:36:52.280 --> 0:36:56.200
<v Speaker 1>even the dead were spared. Yeah, so you could This

0:36:56.239 --> 0:37:00.560
<v Speaker 1>is interesting. It goes even beyond what what what Farci

0:37:00.680 --> 0:37:02.960
<v Speaker 1>was talking about here, because you could apparently take a

0:37:03.040 --> 0:37:06.400
<v Speaker 1>single adult scalp, you could stretch it as you dried

0:37:06.440 --> 0:37:08.720
<v Speaker 1>it out, and you could cut it into a dozen

0:37:08.800 --> 0:37:11.440
<v Speaker 1>different things that you could pass off or try to

0:37:11.480 --> 0:37:14.759
<v Speaker 1>pass off as scalps, which is is quite You can

0:37:14.800 --> 0:37:18.759
<v Speaker 1>see the financial possibilities there. This is one of those

0:37:18.800 --> 0:37:21.239
<v Speaker 1>moments where it comes up every now and then. You

0:37:21.320 --> 0:37:25.920
<v Speaker 1>just imagine aliens coming in and observing our behavior and

0:37:26.280 --> 0:37:29.880
<v Speaker 1>they're seeing somebody take the skin off the top of

0:37:29.880 --> 0:37:33.359
<v Speaker 1>another human's head and stretch it and cut it into

0:37:33.400 --> 0:37:36.640
<v Speaker 1>a bunch of pieces. Yeah. Yeah. And it became such

0:37:36.680 --> 0:37:40.760
<v Speaker 1>a problem in Mexico where you had the Mexican States,

0:37:40.800 --> 0:37:44.399
<v Speaker 1>they're paying mercenaries to go around and hunt for scalps um.

0:37:44.719 --> 0:37:47.600
<v Speaker 1>They had to demand that scalps include one or both

0:37:47.680 --> 0:37:51.400
<v Speaker 1>ears or the crown, and they even set up regulatory committees.

0:37:51.840 --> 0:37:53.920
<v Speaker 1>But the thing here is that and I guess you

0:37:53.960 --> 0:37:57.440
<v Speaker 1>kind of have to put yourself in their their their shoes,

0:37:57.520 --> 0:37:59.640
<v Speaker 1>or try to imagine the kind of individual who ends

0:37:59.680 --> 0:38:02.560
<v Speaker 1>up take from the job as a scalp inspector. Uh,

0:38:02.680 --> 0:38:05.520
<v Speaker 1>your job is to inspect these grizzly trophies of of

0:38:05.640 --> 0:38:09.520
<v Speaker 1>human murder and genocide. Uh, and then uh, you know,

0:38:09.560 --> 0:38:11.560
<v Speaker 1>reject it if it's the wrong type of scalp, or

0:38:11.560 --> 0:38:14.479
<v Speaker 1>if it's been falsified. Apparently they were easily bought off

0:38:14.840 --> 0:38:16.960
<v Speaker 1>and you could so you just bribe them, and then

0:38:17.000 --> 0:38:20.120
<v Speaker 1>they'll accept a child scalp as an adult. And therefore,

0:38:20.320 --> 0:38:22.759
<v Speaker 1>you know, there's even more incentive to kill a bunch

0:38:22.760 --> 0:38:26.600
<v Speaker 1>of children. And that's exactly the type of behavior you

0:38:26.640 --> 0:38:32.279
<v Speaker 1>saw from individuals such as John Glanton earlier. Yeah, we

0:38:32.320 --> 0:38:35.000
<v Speaker 1>said Galton, but it was Glanton, the Glanton Gang. I

0:38:35.000 --> 0:38:37.000
<v Speaker 1>think I had him confused with the The Eagles song

0:38:37.080 --> 0:38:41.160
<v Speaker 1>about the Dalton's very different view of the American West.

0:38:41.920 --> 0:38:44.760
<v Speaker 1>But still, the scalp trade continued, and in many cases

0:38:44.800 --> 0:38:47.640
<v Speaker 1>it seemed to escalate and uh so like July four,

0:38:47.880 --> 0:38:50.920
<v Speaker 1>eight sixty three, in response to raids by Dakota in

0:38:51.040 --> 0:38:55.120
<v Speaker 1>southern Minnesota, the state issued twenty five dollar bonus pavements

0:38:55.120 --> 0:38:57.800
<v Speaker 1>to scalps who brought back a scalp, a hundred dollars

0:38:57.840 --> 0:39:01.279
<v Speaker 1>for non soldiers, and this later hit two dred Bucks. So,

0:39:01.360 --> 0:39:04.319
<v Speaker 1>needless to say, a lot of scalping ensued. Uh And

0:39:04.480 --> 0:39:08.280
<v Speaker 1>in between eighteen thirty five and the eighteen eighties, Mexican authorities,

0:39:08.280 --> 0:39:10.600
<v Speaker 1>as we already mentioned, they paid private armies to hunt

0:39:10.680 --> 0:39:15.320
<v Speaker 1>Native Americans, specifically targeting apaches and comanches. And I always

0:39:15.320 --> 0:39:18.319
<v Speaker 1>find the inclusion of comanches, um and stuff like this

0:39:18.440 --> 0:39:21.880
<v Speaker 1>to be interesting because the Comanches in large part were

0:39:22.000 --> 0:39:23.920
<v Speaker 1>um you know, there were the people of the horse.

0:39:24.360 --> 0:39:27.560
<v Speaker 1>And where did they get this horse technology, this biotechnology?

0:39:27.600 --> 0:39:30.839
<v Speaker 1>They got it from the Spanish who introduced the horse

0:39:30.880 --> 0:39:34.880
<v Speaker 1>in North America. Yeah, so you you know, they encountered

0:39:34.880 --> 0:39:38.719
<v Speaker 1>this this outside context problem. They survived it and and

0:39:38.760 --> 0:39:43.640
<v Speaker 1>really became the the notorious uh warring people of the

0:39:43.680 --> 0:39:47.239
<v Speaker 1>horse because of our interference. Um. But that's kind of

0:39:47.239 --> 0:39:49.600
<v Speaker 1>a that's kind of a separate tangent. But Commanche history

0:39:49.640 --> 0:39:55.200
<v Speaker 1>is very, very fascinating. But wherever these uh these bounties persisted,

0:39:55.280 --> 0:39:59.480
<v Speaker 1>you just saw genocidal violence persist and it really really

0:39:59.520 --> 0:40:05.040
<v Speaker 1>continue you until the balance was successfully tipped completely in

0:40:05.080 --> 0:40:07.399
<v Speaker 1>favor of the colonials and then was replaced by new

0:40:07.960 --> 0:40:12.800
<v Speaker 1>uh Anti native activities such as relocation programs and re

0:40:12.960 --> 0:40:16.919
<v Speaker 1>education centers. Yeah, so that the horrible history um did

0:40:16.920 --> 0:40:19.680
<v Speaker 1>not stop there by any means. So in one sense,

0:40:20.000 --> 0:40:23.359
<v Speaker 1>this might not be an example of cobra effect at all.

0:40:23.400 --> 0:40:27.239
<v Speaker 1>If you, just as we said, think of the the

0:40:27.320 --> 0:40:32.400
<v Speaker 1>ultimate goal of the scalp bounty as being, well, just

0:40:32.480 --> 0:40:34.960
<v Speaker 1>where we want to exterminate the people who live here

0:40:35.040 --> 0:40:37.920
<v Speaker 1>so we can make room to uh to occupy the

0:40:38.000 --> 0:40:41.680
<v Speaker 1>land ourselves. It seems like that's sort of worked. Yeah,

0:40:41.840 --> 0:40:44.560
<v Speaker 1>I mean, the the unintended consequence, if there is one here,

0:40:44.600 --> 0:40:46.880
<v Speaker 1>aside from having to deal with with individuals who are

0:40:46.920 --> 0:40:50.760
<v Speaker 1>falsifying scalps and and getting more money than they should have, UM,

0:40:50.920 --> 0:40:53.560
<v Speaker 1>is just the like the backwash of bloodshed and the

0:40:53.600 --> 0:40:57.400
<v Speaker 1>fact that we just the idea that that the colonists

0:40:57.760 --> 0:41:00.960
<v Speaker 1>bloodied themselves, bloodied their souls and really just created this

0:41:01.480 --> 0:41:04.960
<v Speaker 1>this stain of shame for all time. Yeah. Well, perhaps

0:41:04.960 --> 0:41:08.200
<v Speaker 1>we should leave the realm of scalp hunting, human bounties

0:41:08.239 --> 0:41:11.759
<v Speaker 1>and genocide and and uh come back to the idea

0:41:11.840 --> 0:41:16.160
<v Speaker 1>of uh backfiring incentives in general. Yeah, it's on a

0:41:16.239 --> 0:41:18.959
<v Speaker 1>lighter note. All right now, Robert, I want to talk

0:41:19.120 --> 0:41:22.880
<v Speaker 1>about the idea of negative incentives. So we've seen the

0:41:22.920 --> 0:41:27.839
<v Speaker 1>idea that positive incentives can backfire. Sometimes they backfire in

0:41:28.200 --> 0:41:33.480
<v Speaker 1>just ways that produce unintended negative consequences. Sometimes they backfire

0:41:33.640 --> 0:41:37.080
<v Speaker 1>in a way that completely contradicts your intention setting out,

0:41:37.239 --> 0:41:40.279
<v Speaker 1>you know, makes the problem worse. But there are also

0:41:40.360 --> 0:41:43.360
<v Speaker 1>negative incentives. Sometimes you want to take steps to prevent

0:41:43.560 --> 0:41:47.359
<v Speaker 1>something from happening and discourage it. But what about when

0:41:47.480 --> 0:41:50.720
<v Speaker 1>that makes the thing you're trying to discourage more likely

0:41:50.800 --> 0:41:55.239
<v Speaker 1>to happen. Here's one model. What if a punishment for

0:41:55.320 --> 0:42:01.360
<v Speaker 1>a discouraged behavior itself becomes desirable in some way, especially

0:42:01.400 --> 0:42:06.520
<v Speaker 1>like a symbol of coolness. So I can think of

0:42:06.680 --> 0:42:10.680
<v Speaker 1>one good potential example of this, And there's a New

0:42:10.760 --> 0:42:12.960
<v Speaker 1>York Times article from two thousand and seven I came

0:42:13.000 --> 0:42:17.600
<v Speaker 1>across describing a problem within the Bangkok Police Department at

0:42:17.600 --> 0:42:21.840
<v Speaker 1>the time. So department officials were, according to this article,

0:42:21.920 --> 0:42:25.200
<v Speaker 1>trying to put a stop to misbehavior among the rank

0:42:25.239 --> 0:42:28.480
<v Speaker 1>and file officers. So if you park in the wrong spot,

0:42:28.600 --> 0:42:30.919
<v Speaker 1>if you show up for work late, if you get

0:42:30.920 --> 0:42:34.080
<v Speaker 1>caught littering, etcetera. You know, there's some bad behavior among

0:42:34.120 --> 0:42:37.160
<v Speaker 1>the cops and they're trying to disincentivize it. And the

0:42:37.280 --> 0:42:41.120
<v Speaker 1>disincentive they came up with to stop this behavior was

0:42:41.160 --> 0:42:43.640
<v Speaker 1>a form of a badge of shame, you know, like

0:42:43.680 --> 0:42:46.799
<v Speaker 1>the red letter. You get to wear something that lets

0:42:46.840 --> 0:42:49.640
<v Speaker 1>people know that you have behaved badly, and what they

0:42:49.719 --> 0:42:54.880
<v Speaker 1>chose was a Tartan arm band. Unfortunately, this policy seemed

0:42:54.880 --> 0:42:59.320
<v Speaker 1>to backfire and the officers ended up regarding the disciplinary

0:42:59.480 --> 0:43:04.160
<v Speaker 1>arm band as collectible souvenirs to take home with them,

0:43:04.360 --> 0:43:07.560
<v Speaker 1>So the badge of shame became a minor badge of honor.

0:43:08.160 --> 0:43:10.960
<v Speaker 1>And in in trying to work around this problem, They're

0:43:11.080 --> 0:43:13.760
<v Speaker 1>there chief of the crime Suppression division at the time,

0:43:14.040 --> 0:43:17.919
<v Speaker 1>came up with Instead of Tartan arm bands, they used

0:43:17.920 --> 0:43:20.640
<v Speaker 1>these Hello Kitty arm bands, hoping this would be seen

0:43:20.680 --> 0:43:23.759
<v Speaker 1>as sort of a humiliating affront to the officer's sense

0:43:23.800 --> 0:43:27.040
<v Speaker 1>of power and masculinity. I'm not sure how well that

0:43:27.120 --> 0:43:29.359
<v Speaker 1>worked out in the end, but anyway, this one very

0:43:29.400 --> 0:43:34.920
<v Speaker 1>small example illustrates the principle that a poorly conceived disincentive

0:43:35.400 --> 0:43:38.680
<v Speaker 1>can not only fail to provide discouragement of a target behavior,

0:43:38.719 --> 0:43:43.440
<v Speaker 1>it could potentially even increase the behavior if the disincentive

0:43:43.480 --> 0:43:46.399
<v Speaker 1>comes to be seen as having some kind of value. Now,

0:43:46.480 --> 0:43:49.600
<v Speaker 1>maybe that could be some kind of monetary or material value,

0:43:50.520 --> 0:43:52.880
<v Speaker 1>or maybe it could just be some kind of cred

0:43:53.080 --> 0:44:00.200
<v Speaker 1>or social capital coolness. There's certainly a sense of countercultural coolness, right,

0:44:00.320 --> 0:44:03.360
<v Speaker 1>you know, like if if a certain kind of shaming

0:44:03.440 --> 0:44:06.560
<v Speaker 1>can be taken with pride. Yeah, like, oh it's too

0:44:06.560 --> 0:44:09.840
<v Speaker 1>extreme for TV, too hot for for prime time. If

0:44:09.880 --> 0:44:12.200
<v Speaker 1>it's too hot for prime time, I've got to see it.

0:44:12.280 --> 0:44:14.920
<v Speaker 1>How hot could this be? Right? But then, of course

0:44:14.960 --> 0:44:19.680
<v Speaker 1>there are also examples where you could maybe have a

0:44:19.760 --> 0:44:25.160
<v Speaker 1>material advantage. For example, I think I think about supposed

0:44:25.520 --> 0:44:31.000
<v Speaker 1>tax schemes that reward people for making failed business investments,

0:44:31.680 --> 0:44:35.080
<v Speaker 1>you know, supposedly like you can you can if you

0:44:35.200 --> 0:44:38.680
<v Speaker 1>finance a really bad movie that bombs or something, you

0:44:38.680 --> 0:44:41.359
<v Speaker 1>can end up manipulating your taxes in such a way

0:44:41.360 --> 0:44:43.520
<v Speaker 1>that you end up with more money because the thing

0:44:43.560 --> 0:44:48.480
<v Speaker 1>you financed bombed. Kind of a producer's scenario, right, yeah, exactly.

0:44:48.960 --> 0:44:50.879
<v Speaker 1>I don't know if that's really the case in any

0:44:50.920 --> 0:44:54.000
<v Speaker 1>country today, but I've at least heard accusations that that

0:44:54.160 --> 0:44:56.879
<v Speaker 1>is how some very bad films of the past few

0:44:56.880 --> 0:45:00.879
<v Speaker 1>decades got financing. Don't know whether it's true. But there's

0:45:00.920 --> 0:45:03.719
<v Speaker 1>another version of this I want to talk about, and

0:45:03.800 --> 0:45:08.160
<v Speaker 1>that is the case of censorship. I think censorship is

0:45:08.200 --> 0:45:14.080
<v Speaker 1>a classic example of attempts to stop a problem causing

0:45:14.120 --> 0:45:16.680
<v Speaker 1>the opposite of the intended effect of the problem. Is

0:45:17.080 --> 0:45:19.520
<v Speaker 1>there is a message or a meme or an idea

0:45:19.800 --> 0:45:24.160
<v Speaker 1>or you know, anything that is spreading content that you

0:45:24.239 --> 0:45:28.799
<v Speaker 1>don't want disseminated, and attempting to stop the dissemination of

0:45:28.840 --> 0:45:33.520
<v Speaker 1>that content very very often seems to have the opposite

0:45:33.520 --> 0:45:35.600
<v Speaker 1>of the intended effect. Yeah, it just makes you want

0:45:35.600 --> 0:45:37.359
<v Speaker 1>to see it or hear it or read it. If

0:45:37.360 --> 0:45:40.279
<v Speaker 1>the man's telling me not to consume it, I kind

0:45:40.280 --> 0:45:41.640
<v Speaker 1>of want to consume it, at least to see what

0:45:41.640 --> 0:45:44.120
<v Speaker 1>the fuss is all about exactly. So there is a

0:45:44.480 --> 0:45:47.279
<v Speaker 1>I found a Mercury News article from way back in

0:45:47.400 --> 0:45:51.640
<v Speaker 1>two thousand three describing the event that inspired what's now

0:45:51.680 --> 0:45:55.280
<v Speaker 1>known as the Streisand Effect. I assume you've heard of this, Robberty.

0:45:55.480 --> 0:45:58.239
<v Speaker 1>I had not. Actually I'm familiar with Barbara Streisand, but

0:45:58.239 --> 0:46:00.920
<v Speaker 1>I wasn't familiar with the streisand effec. Well, that is

0:46:01.000 --> 0:46:04.640
<v Speaker 1>indeed the title celebrity behind this effect. So here's how

0:46:04.680 --> 0:46:08.680
<v Speaker 1>the story went. So there's an environmentalist photographer named Ken Edelman,

0:46:08.760 --> 0:46:12.960
<v Speaker 1>not the same as the political operative, but he was

0:46:13.040 --> 0:46:15.960
<v Speaker 1>operating a website that I think at the time was

0:46:16.000 --> 0:46:20.839
<v Speaker 1>called California Coastline dot org. California coastline dot org dot

0:46:20.960 --> 0:46:23.759
<v Speaker 1>org is still up, I checked. And the purpose of

0:46:23.760 --> 0:46:27.359
<v Speaker 1>this was to photograph many, many miles of the California

0:46:27.440 --> 0:46:33.400
<v Speaker 1>coast to have before and after pictures of coastal development projects,

0:46:33.440 --> 0:46:36.920
<v Speaker 1>to tract sort of coastline erosion and other potentially destructive

0:46:36.960 --> 0:46:41.000
<v Speaker 1>effects of building projects along the coast. So it's almost

0:46:41.040 --> 0:46:43.239
<v Speaker 1>kind of like a Google Maps scenario where they're just

0:46:43.239 --> 0:46:45.279
<v Speaker 1>gonna take a whole bunch of pictures to give an

0:46:45.280 --> 0:46:48.120
<v Speaker 1>overall visual impression of something. Yeah, And I think the

0:46:48.480 --> 0:46:51.799
<v Speaker 1>reasoning was that, so if you know you have a

0:46:51.880 --> 0:46:54.480
<v Speaker 1>project come in build a bunch of stuff on the coast,

0:46:55.080 --> 0:46:57.799
<v Speaker 1>you might think that they have been destructive to the

0:46:57.840 --> 0:47:01.040
<v Speaker 1>coastal ecosystem, but you don't exactly no, because you don't

0:47:01.080 --> 0:47:03.400
<v Speaker 1>have a picture of what it looked like before they build.

0:47:03.840 --> 0:47:07.480
<v Speaker 1>But now you've got before and after photos. But apparently

0:47:07.520 --> 0:47:11.160
<v Speaker 1>in two thousand three, the actress Barbara Streisand discovered that

0:47:11.239 --> 0:47:14.799
<v Speaker 1>the site featured a photograph of her ocean front home

0:47:14.840 --> 0:47:18.400
<v Speaker 1>in Malibu, and she felt this was an invasion of

0:47:18.440 --> 0:47:22.080
<v Speaker 1>her privacy and filed a ten million dollar lawsuit to

0:47:22.080 --> 0:47:25.839
<v Speaker 1>to have the photograph and references to her removed from

0:47:25.840 --> 0:47:29.680
<v Speaker 1>the site or taken down. And before her lawsuit, it

0:47:29.719 --> 0:47:32.440
<v Speaker 1>appears that the photo of her home was not not

0:47:32.560 --> 0:47:34.800
<v Speaker 1>a big hit. It was accessed by only a handful

0:47:34.840 --> 0:47:37.480
<v Speaker 1>of site visitors. But in the month after the suit

0:47:37.560 --> 0:47:40.480
<v Speaker 1>was filed, according to this two thousand three article, more

0:47:40.520 --> 0:47:44.120
<v Speaker 1>than four hundred and twenty thousand people visited the California

0:47:44.160 --> 0:47:47.320
<v Speaker 1>coast Line site, presumably to see what all the fuss

0:47:47.360 --> 0:47:50.560
<v Speaker 1>was about. Now, I I don't know what their traffic

0:47:50.800 --> 0:47:54.680
<v Speaker 1>was before that month. It was a you know, coastal

0:47:55.000 --> 0:47:58.000
<v Speaker 1>Coastal Photographs project in two thousand three, I can guess

0:47:58.080 --> 0:48:01.120
<v Speaker 1>that it was not anywhere near fo any thousand visitors. Yeah,

0:48:01.160 --> 0:48:05.120
<v Speaker 1>probably only the hottest websites out there, right. So, Yeah,

0:48:05.239 --> 0:48:07.920
<v Speaker 1>that's one example. But are there any other examples of

0:48:07.960 --> 0:48:13.040
<v Speaker 1>this strisand effect where the attempt to shut down discussion

0:48:13.719 --> 0:48:17.160
<v Speaker 1>or or to hide evidence of something just draws more

0:48:17.200 --> 0:48:20.480
<v Speaker 1>and more attention to it. I can definitely think of

0:48:20.520 --> 0:48:25.680
<v Speaker 1>the example of Boycott's movie. Boycott's So, let's say we've

0:48:25.719 --> 0:48:29.399
<v Speaker 1>got a new awesome demonic Possession movie coming out, and

0:48:29.480 --> 0:48:33.080
<v Speaker 1>it's got tons of graphics, sex and violence and blasphemy,

0:48:33.200 --> 0:48:35.799
<v Speaker 1>just wall to wall, and you get a bunch of

0:48:35.840 --> 0:48:38.320
<v Speaker 1>church groups who call for a boycott of the film.

0:48:38.440 --> 0:48:42.000
<v Speaker 1>They go stand outside theaters to protest it. Does this

0:48:42.200 --> 0:48:46.840
<v Speaker 1>end up hurting the film's ticket sales or discouraging filmmakers

0:48:46.880 --> 0:48:50.040
<v Speaker 1>from making movies like this in the future. Well, it's

0:48:50.040 --> 0:48:52.920
<v Speaker 1>almost impossible to say, because you can't go back in

0:48:53.040 --> 0:48:56.600
<v Speaker 1>time and compare the film success under a boycott and

0:48:56.680 --> 0:49:00.840
<v Speaker 1>protest with the success of the same film under normal conditions.

0:49:00.840 --> 0:49:03.080
<v Speaker 1>Like you can't run the experiment with a control It

0:49:03.200 --> 0:49:07.320
<v Speaker 1>happened in reality, um, and there's no way to control

0:49:07.360 --> 0:49:11.800
<v Speaker 1>the experiment, but it is widely speculated. And I'm quite

0:49:11.800 --> 0:49:14.840
<v Speaker 1>sure I'd agree that these kinds of responses more often

0:49:14.880 --> 0:49:19.560
<v Speaker 1>have the opposite of the intended effect, generating more publicity

0:49:19.680 --> 0:49:23.359
<v Speaker 1>for an interest in the movie. Yeah, Like, I can

0:49:23.400 --> 0:49:27.279
<v Speaker 1>definitely think of films that were considered video nasties in

0:49:27.320 --> 0:49:32.040
<v Speaker 1>the UK that we became underground hits, and we're the

0:49:32.080 --> 0:49:33.800
<v Speaker 1>kind of things you go to kind of great links

0:49:33.840 --> 0:49:36.600
<v Speaker 1>to get on video casset back in the day. Uh,

0:49:36.640 --> 0:49:38.600
<v Speaker 1>And you look at them today now that kind of

0:49:38.600 --> 0:49:40.680
<v Speaker 1>the you know, you can get anything. You can actually

0:49:40.680 --> 0:49:42.960
<v Speaker 1>find these films that you heard about and having such

0:49:43.040 --> 0:49:46.520
<v Speaker 1>notorious histories, and you you watch them. In many cases

0:49:46.520 --> 0:49:49.080
<v Speaker 1>they're just they're they're horrible. There's just nothing. They're not

0:49:49.120 --> 0:49:52.560
<v Speaker 1>even that shocking. But the mere fact that they were

0:49:52.640 --> 0:49:54.560
<v Speaker 1>labeled as such, that they were banned, that they were

0:49:54.560 --> 0:49:58.480
<v Speaker 1>prohibited and made this video nasties list, they they end

0:49:58.600 --> 0:50:01.880
<v Speaker 1>up surviving, end up becoming far more famous than they

0:50:01.920 --> 0:50:04.959
<v Speaker 1>had any right to be. Yeah. Uh yeah, the insistence

0:50:05.040 --> 0:50:07.880
<v Speaker 1>that you must not look at a thing really increases

0:50:07.920 --> 0:50:10.479
<v Speaker 1>your curiosity. Yeah. I mean there's plenty of people today

0:50:10.520 --> 0:50:13.239
<v Speaker 1>who are seeking out and watching some really terrible, low

0:50:13.280 --> 0:50:18.000
<v Speaker 1>budget Italian horror films and finding themselves very disappointed because

0:50:18.040 --> 0:50:21.680
<v Speaker 1>they don't match up to the reputation they had acquired

0:50:21.719 --> 0:50:24.840
<v Speaker 1>over the years. So here's the idea I have about

0:50:24.840 --> 0:50:29.200
<v Speaker 1>how to how to turn the strisand effect into money. Okay, uh,

0:50:29.280 --> 0:50:33.239
<v Speaker 1>if there aren't marketing and pr firms that already specialize

0:50:33.280 --> 0:50:35.880
<v Speaker 1>in this, I suspect actually maybe there are, we just

0:50:35.920 --> 0:50:38.160
<v Speaker 1>don't know about them. There should be, and what they

0:50:38.160 --> 0:50:40.360
<v Speaker 1>should do is you come to them with a movie

0:50:40.520 --> 0:50:42.359
<v Speaker 1>or you know, any kind of media property that you're

0:50:42.400 --> 0:50:45.400
<v Speaker 1>trying to generate interest in, and what they do is

0:50:45.680 --> 0:50:48.400
<v Speaker 1>put that thing in front of people who they know

0:50:48.560 --> 0:50:52.120
<v Speaker 1>will hate it, and our activist in nature who start

0:50:52.280 --> 0:50:57.040
<v Speaker 1>to generate a boycotting or censoring, calling for censorship kind

0:50:57.120 --> 0:51:00.440
<v Speaker 1>of reaction to it. And then that of course draws

0:51:00.480 --> 0:51:03.400
<v Speaker 1>in you know, all this curiosity. Oh, people are saying, well,

0:51:03.440 --> 0:51:05.359
<v Speaker 1>I shouldn't look at this thing. I wonder what it is.

0:51:05.560 --> 0:51:08.040
<v Speaker 1>So you're saying, send out screeners of the Exorcism film.

0:51:08.080 --> 0:51:10.800
<v Speaker 1>You're talking about two church groups. Yeah, to to whoever

0:51:10.960 --> 0:51:14.520
<v Speaker 1>is the most conservative and censorious person who would hate it?

0:51:14.719 --> 0:51:16.279
<v Speaker 1>Or you could do it the other way around. Really

0:51:16.320 --> 0:51:19.319
<v Speaker 1>you could be uh, I guess use using something that

0:51:19.320 --> 0:51:21.960
<v Speaker 1>would be offensive to any group, and almost anything might

0:51:21.960 --> 0:51:24.480
<v Speaker 1>be offensive to somebody, right, Yeah, I mean I can.

0:51:24.600 --> 0:51:27.560
<v Speaker 1>I can think of several cases, none of I'm not

0:51:27.600 --> 0:51:29.200
<v Speaker 1>going to mention any of their names because they don't

0:51:29.239 --> 0:51:32.560
<v Speaker 1>deserve any more publicity. But there are several individuals who

0:51:32.640 --> 0:51:36.400
<v Speaker 1>have who you know, continue to seek out that notoriety

0:51:36.440 --> 0:51:39.840
<v Speaker 1>for their creations, to create things purely to just sicken

0:51:39.960 --> 0:51:43.120
<v Speaker 1>and piss people off. And that that's there the whole

0:51:43.600 --> 0:51:47.279
<v Speaker 1>appeal like that there's thinking about a film about a

0:51:47.560 --> 0:51:51.279
<v Speaker 1>mini segmented creature. Uh, yeah, that's one that comes to mind,

0:51:51.320 --> 0:51:53.080
<v Speaker 1>Like that's I think that's a clear case of a

0:51:53.120 --> 0:51:55.720
<v Speaker 1>guy who like, there's nothing at the heart of anything.

0:51:55.760 --> 0:51:59.320
<v Speaker 1>There's nothing artistically pure, there's nothing creative, there's nothing nothing

0:51:59.360 --> 0:52:02.400
<v Speaker 1>even fun, not nothing fun or even all that shocking

0:52:02.520 --> 0:52:06.719
<v Speaker 1>per se. In a grander scheme, there's certainly more shocking

0:52:07.360 --> 0:52:10.000
<v Speaker 1>pieces of cinema out there that have been created by

0:52:10.000 --> 0:52:14.080
<v Speaker 1>by by actual artists, but it's just the storm that

0:52:14.120 --> 0:52:17.719
<v Speaker 1>they're able to to to raise up around those creations

0:52:17.760 --> 0:52:19.880
<v Speaker 1>and then make it like a part of our culture,

0:52:20.280 --> 0:52:23.840
<v Speaker 1>you know, just empty cynical bids for attention. Yeah, exactly.

0:52:24.080 --> 0:52:26.400
<v Speaker 1>But yeah, so I think the takeaway from this is

0:52:26.440 --> 0:52:29.640
<v Speaker 1>that there does seem to be almost no surer way

0:52:29.680 --> 0:52:32.080
<v Speaker 1>to draw attention to something than to try to prevent

0:52:32.160 --> 0:52:35.800
<v Speaker 1>people from seeing it, almost like any attempt to manipulate

0:52:35.880 --> 0:52:38.400
<v Speaker 1>the attention that we give to something, be it negative

0:52:38.440 --> 0:52:41.759
<v Speaker 1>or positive, Like it's just it's so easy, Like we

0:52:41.800 --> 0:52:44.719
<v Speaker 1>think that it's going to be easy to economically manipulate

0:52:44.800 --> 0:52:48.960
<v Speaker 1>something or even you know, through censorship, manipulate the scenario,

0:52:49.280 --> 0:52:52.360
<v Speaker 1>manipulate the way we interact with something. But it's just

0:52:52.440 --> 0:52:55.120
<v Speaker 1>such a complicated affair. It's just we're gonna, we're gonna

0:52:55.120 --> 0:52:57.600
<v Speaker 1>over flow the tub either way. I think people do

0:52:57.840 --> 0:53:00.719
<v Speaker 1>just have a sort of contrarian they tore where we

0:53:00.800 --> 0:53:04.319
<v Speaker 1>want to try to uh upset the narrative of the

0:53:04.360 --> 0:53:08.840
<v Speaker 1>institutional authority. I think about this with so the strisand

0:53:08.840 --> 0:53:12.560
<v Speaker 1>effect definitely occurs with brands. You know, you'll have a

0:53:12.560 --> 0:53:15.200
<v Speaker 1>an article or a meme or something like that that

0:53:15.280 --> 0:53:19.399
<v Speaker 1>makes Coca Cola or Pepsi or McDonald's or something look bad,

0:53:19.960 --> 0:53:21.719
<v Speaker 1>and they'll they'll try to shut it down, you know,

0:53:21.840 --> 0:53:25.479
<v Speaker 1>no more than this, and that just doesn't work, right. Yeah,

0:53:25.640 --> 0:53:28.560
<v Speaker 1>it just draws more attention to it. And it especially

0:53:28.600 --> 0:53:30.880
<v Speaker 1>happens when you see these uh you know these like

0:53:30.920 --> 0:53:35.440
<v Speaker 1>social media crowdsourcing message campaigns, like I can't remember what

0:53:35.480 --> 0:53:37.000
<v Speaker 1>any of these hashtags are, but you know what I'm

0:53:37.040 --> 0:53:40.400
<v Speaker 1>talking about. It will be like hashtag uh coke feelings,

0:53:41.760 --> 0:53:44.080
<v Speaker 1>and Coca Cola is trying to get you to do

0:53:44.200 --> 0:53:47.040
<v Speaker 1>free advertising for them on your social media page. But

0:53:47.040 --> 0:53:49.120
<v Speaker 1>of course people respond to it with stuff, you know,

0:53:49.200 --> 0:53:53.879
<v Speaker 1>diabetes or whatever. And I can just tell any time

0:53:53.880 --> 0:53:57.320
<v Speaker 1>a brand tries to shut down those sort of mischievous

0:53:57.400 --> 0:54:01.080
<v Speaker 1>responses to their campaign. They're just gonna make people want

0:54:01.120 --> 0:54:04.800
<v Speaker 1>to do it more. Yeah. Indeed, you see that almost

0:54:04.800 --> 0:54:08.200
<v Speaker 1>on a weekly basis these days. Yeah. All right, so

0:54:08.280 --> 0:54:10.680
<v Speaker 1>there you have it. We went from cobras and rats

0:54:10.719 --> 0:54:14.359
<v Speaker 1>and pigs to the horrors of scalp hunting, and then

0:54:14.400 --> 0:54:18.759
<v Speaker 1>back into the world of censorship. Um. So hopefully we

0:54:18.800 --> 0:54:20.759
<v Speaker 1>gave you a lot to consider in terms of the

0:54:20.800 --> 0:54:24.040
<v Speaker 1>cobra effect here. I think this makes me want to

0:54:24.080 --> 0:54:27.240
<v Speaker 1>hear what your thoughts are you out there, the listener,

0:54:27.360 --> 0:54:30.120
<v Speaker 1>What what your thoughts are about the nature of incentives?

0:54:30.480 --> 0:54:34.680
<v Speaker 1>How do you actually guide people's behavior in a reliable

0:54:34.719 --> 0:54:39.480
<v Speaker 1>way that doesn't produce these unintended and perverse consequences? Yeah?

0:54:39.560 --> 0:54:41.520
<v Speaker 1>I mean really, we can hear from just about anybody

0:54:41.520 --> 0:54:43.799
<v Speaker 1>on this. Are you a pet owner? Are you a parent?

0:54:44.080 --> 0:54:47.799
<v Speaker 1>Are you a boss? Are you at all involved in

0:54:47.920 --> 0:54:51.040
<v Speaker 1>or at least a close follower of politics? Are you

0:54:51.080 --> 0:54:54.600
<v Speaker 1>a government policymaker? Yeah? Yeah, what happens when you start

0:54:55.360 --> 0:54:57.640
<v Speaker 1>trying to push an issue with a you know, stick

0:54:57.640 --> 0:54:59.640
<v Speaker 1>with some money stuck on the end of it to

0:55:00.040 --> 0:55:03.399
<v Speaker 1>get the results you need? YEA, let us know I'm

0:55:03.440 --> 0:55:06.160
<v Speaker 1>sure some carrots work better than others. Yeah. Yeah, there's

0:55:06.200 --> 0:55:08.359
<v Speaker 1>so many different types of carrots, so many different types

0:55:08.400 --> 0:55:12.360
<v Speaker 1>of sticks. Sometimes you just end up with no carrots

0:55:12.440 --> 0:55:15.040
<v Speaker 1>or a horse that likes to be poked with the stick.

0:55:15.120 --> 0:55:18.840
<v Speaker 1>I don't know how do we get there? Okay? Sorry, alright?

0:55:18.840 --> 0:55:20.279
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0:55:20.320 --> 0:55:22.440
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0:55:22.520 --> 0:55:24.560
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0:55:24.600 --> 0:55:27.640
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0:55:28.120 --> 0:55:31.160
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0:55:31.160 --> 0:55:33.279
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0:55:40.600 --> 0:55:42.320
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0:55:42.400 --> 0:55:44.920
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0:55:45.080 --> 0:55:47.520
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0:55:47.520 --> 0:55:50.240
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0:55:50.280 --> 0:56:02.000
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0:56:02.040 --> 0:56:04.440
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0:56:04.480 --> 0:56:16.920
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0:56:16.960 --> 0:56:18.160
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