WEBVTT - Documenting the journey w/ Will Lucas 0:00:00.240 --> 0:00:03.800 Do you believe that you are really going to make it? 0:00:05.160 --> 0:00:09.520 You've got dreams, You've got goals. You see these images 0:00:09.560 --> 0:00:14.360 in your mind of you with the trophy, with you 0:00:14.440 --> 0:00:19.560 with the humongous company, with you with the investors you know, 0:00:19.640 --> 0:00:22.919 hanging out, you know, chasing you down, trying to invest 0:00:23.040 --> 0:00:26.640 in your thing. Do you believe that you are really 0:00:26.680 --> 0:00:30.680 going to sell a million of your widgets? Do you 0:00:30.760 --> 0:00:36.120 believe that you can be a billionaire? I get you, know, 0:00:36.240 --> 0:00:39.640 if you talk about making it, because that's what we 0:00:39.680 --> 0:00:43.440 do as a culture. But deep downside, so many of 0:00:43.520 --> 0:00:46.760 us don't actually believe that we're going to make it. 0:00:47.159 --> 0:00:49.600 I get it because I speak to people all the 0:00:49.680 --> 0:00:54.320 time who talk about how big their business is going 0:00:54.400 --> 0:00:58.680 to be, what they're gonna buy when they quote unquote 0:00:58.720 --> 0:01:02.240 make it, or how people who doubted them will eat crow, 0:01:02.600 --> 0:01:06.119 but their actions don't actually line up to what they 0:01:06.120 --> 0:01:10.080 say they believe and truth many of us are just 0:01:10.160 --> 0:01:14.039 only fooling ourselves when I fooling anybody else but ourselves. 0:01:14.680 --> 0:01:18.399 And see, it's one thing to talk about how you're 0:01:18.400 --> 0:01:21.080 gonna make your dreams of reality, but it's another thing 0:01:21.120 --> 0:01:24.679 to get to the gym. It's cool to talk about 0:01:24.920 --> 0:01:27.880 how dope it's going to be when when you're a millionaire. 0:01:28.120 --> 0:01:30.280 But it's another thing to learn how to save and 0:01:30.360 --> 0:01:34.959 invest with the little income you have today. If you 0:01:35.000 --> 0:01:38.200 say you believe, but your actions are not in sync 0:01:38.720 --> 0:01:44.560 with what you're talking about, then you've got to check yourself. Now. Look, 0:01:44.600 --> 0:01:48.480 we can talk another time about how to actually be 0:01:48.640 --> 0:01:54.120 about it, but today's conversation is not about that. Today's conversation, 0:01:54.240 --> 0:01:56.920 here's what I'd like to talk about. When you are 0:01:57.000 --> 0:02:01.600 actually determined that you're gonna make it, and you know 0:02:02.120 --> 0:02:05.040 the success you're after is only a matter of time, 0:02:07.160 --> 0:02:11.800 you need to document that journey. What too many of 0:02:11.880 --> 0:02:17.400 us think erroneously is that success is a destination, like 0:02:17.960 --> 0:02:22.679 one day you're gonna wake up and suddenly be successful. Nah, 0:02:23.160 --> 0:02:26.680 So if you wake up, you're getting after it. Every 0:02:26.760 --> 0:02:32.040 day you are successful. Every week you squirrel away a 0:02:32.120 --> 0:02:34.840 hundred dollars to buy your first piece of real estate, 0:02:35.320 --> 0:02:40.239 you're successful every one of those weeks. Everyone that you've 0:02:40.240 --> 0:02:44.280 dedicated yourself to achieving the thing, and you've done the work, 0:02:44.320 --> 0:02:49.760 you've put in the hours, you're successful getting to the 0:02:49.840 --> 0:02:53.320 closing table when you buying your first piece of real 0:02:53.440 --> 0:02:56.800 estate that's a chapter in the story of success. But 0:02:56.880 --> 0:03:00.760 you were successful. In fact, you had to be successful 0:03:01.120 --> 0:03:04.880 to even get to the closing table. We got to 0:03:04.919 --> 0:03:08.079 give ourselves some credit along the way. So what we're 0:03:08.080 --> 0:03:12.639 gonna talk about today is first prescribing the journey, like 0:03:13.080 --> 0:03:16.800 writing it in advance. These are like goal setting sorts 0:03:16.840 --> 0:03:24.800 of things. Then capturing the process of achievement, failure, even redemption, 0:03:25.520 --> 0:03:27.560 all of all of those things. We want to capture 0:03:27.600 --> 0:03:31.600 these things. There's Here's why we're talking about it is 0:03:31.639 --> 0:03:34.760 there's a quote that I love and it's attributed to 0:03:34.800 --> 0:03:37.280 several people, but I'm going to give the credit to 0:03:38.080 --> 0:03:42.480 the legendary entrepreneur, author and speaker Jim Ron who said, 0:03:43.000 --> 0:03:49.240 a life worth living is a life worth recording. Let's 0:03:49.240 --> 0:03:52.720 say that again, a life worth living is a life 0:03:52.960 --> 0:03:57.080 worth recording. You could have just rewound to hear that twice, 0:03:57.120 --> 0:03:59.480 but I wanted to say twice because it was hard 0:03:59.600 --> 0:04:02.800 to me. So me myself, I have young kids, right 0:04:02.840 --> 0:04:05.960 and so for the most part, unless I'm traveling, I 0:04:06.040 --> 0:04:08.920 see my kids every day. And since we live in 0:04:08.960 --> 0:04:11.880 the day of ever present cell phones, I have a 0:04:11.920 --> 0:04:15.480 lot of video and photos of them since the day 0:04:15.480 --> 0:04:18.560 they were born. And the reason why I bring up 0:04:18.560 --> 0:04:20.800 how often I see them, which again is like every 0:04:20.880 --> 0:04:23.760 day unless I'm on the road, is because being so 0:04:23.880 --> 0:04:27.919 close to the situation, being so close to them could 0:04:28.000 --> 0:04:32.159 have me confused about how much and how fast they're growing. 0:04:33.720 --> 0:04:35.839 So it's really only when I'm out of town for 0:04:35.880 --> 0:04:38.560 a few days or I look back at footage of 0:04:38.600 --> 0:04:41.920 them where I can actually see how much they've grown 0:04:41.960 --> 0:04:46.000 in so little time. And the same goes few and 0:04:46.120 --> 0:04:50.400 your journey towards your business success. You can be so 0:04:50.640 --> 0:04:54.520 close to the daily operations, the struggles, the heart ache 0:04:54.520 --> 0:04:58.200 that goes along with entrepreneurship and running a business, that 0:04:58.320 --> 0:05:01.280 you don't even see how far you've come. And this 0:05:01.440 --> 0:05:04.520 is natural, you know, when you're doing the thing, you 0:05:04.600 --> 0:05:09.960 don't realize. Hey, you don't realize often that the problems 0:05:10.000 --> 0:05:14.320 you're dealing with today you prayed for, you worked for 0:05:14.480 --> 0:05:18.240 a year ago, five years ago. You don't even realize 0:05:18.279 --> 0:05:21.880 it because you're so consumed about the issues and the 0:05:21.960 --> 0:05:27.160 successes even and the blessings, the whatever you're dealing with today. 0:05:27.279 --> 0:05:31.799 You don't even think about what you dealt with yesterday 0:05:32.200 --> 0:05:35.440 because you're here now, and it's so easy to forget 0:05:35.680 --> 0:05:39.120 that it wasn't always like this. And so when I 0:05:39.120 --> 0:05:41.960 talk about documenting the journey, and we're gonna talk today 0:05:41.960 --> 0:05:45.200 about how to document the journey, the several ways you 0:05:45.240 --> 0:05:49.920 can document the journey based on your personal you know, proclivity, 0:05:50.000 --> 0:05:53.240 like the things that you are naturally drawn to. So 0:05:53.240 --> 0:05:57.920 we're gonna talk about those things. But documenting the journey 0:05:58.279 --> 0:06:03.680 is not just for you. Documenting the journey, it's about 0:06:04.080 --> 0:06:10.360 two people, future you and the people coming behind you. 0:06:10.440 --> 0:06:13.159 The people who will look at your story and say, 0:06:14.320 --> 0:06:17.520 I think it's possible. Look at it. Somebody did it. 0:06:18.360 --> 0:06:21.000 Here's what they learned. Here's the things that they went through. 0:06:21.080 --> 0:06:24.640 I don't have to go through. And it's for future you. 0:06:25.080 --> 0:06:27.280 It's for you five years from now, it's for you 0:06:27.640 --> 0:06:31.040 ten years from now. It's for future you and your family. 0:06:31.120 --> 0:06:34.720 Who's your grandkids. One day, your great grandkids will read 0:06:34.800 --> 0:06:37.839 those stories, will listen to those stories, will watch those 0:06:37.839 --> 0:06:42.960 stories of you present day and your YouTube videos, you know, 0:06:43.080 --> 0:06:46.800 your your blog posts. They will watch those things. They 0:06:46.800 --> 0:06:49.040 will read those things and they will say, look at 0:06:49.080 --> 0:06:53.320 what grand daddy did, look at what grandmama did. In 0:06:53.520 --> 0:06:58.719 future you was your future you get reminded that it 0:06:58.800 --> 0:07:03.280 wasn't always like this when you're driving around and that 0:07:03.360 --> 0:07:06.840 thing that you dream today about driving around, because that 0:07:06.839 --> 0:07:10.040 thing is coming. One day, you're gonna you're gonna have 0:07:10.080 --> 0:07:13.160 a day where you're like, goodness, gracious, like I'm getting 0:07:13.160 --> 0:07:17.000 here from all sides, like could anything else go wrong? 0:07:17.800 --> 0:07:19.880 And then you get a chance to go look back 0:07:21.440 --> 0:07:26.880 at you today, which then would be history, and say, 0:07:26.960 --> 0:07:29.400 you know what I remember when I begged for the 0:07:29.480 --> 0:07:37.040 problems that I have today, when everything seems good, you 0:07:37.080 --> 0:07:41.400 get a chance to remember and be grateful. So I 0:07:41.440 --> 0:07:45.240 wanted to spend just a few minutes here just an 0:07:45.320 --> 0:07:49.480 effort to convince you that documenting the journey again in 0:07:49.520 --> 0:07:52.880 any way that seems best fitting for you and your style, 0:07:53.560 --> 0:07:58.240 is worth it. So several years ago it had to 0:07:58.280 --> 0:08:02.080 be you know, five or six years ago. Um, I 0:08:02.160 --> 0:08:05.760 started journaling, and I don't do it religiously. I don't 0:08:05.800 --> 0:08:08.760 do it nearly enough. But I did start journaling. You know, 0:08:08.920 --> 0:08:13.600 there's probably you know, blank blank pages between entries that 0:08:13.760 --> 0:08:16.600 you know, days that I missed, probably weeks that I missed. 0:08:16.760 --> 0:08:19.320 To be honest with there weeks that I missed. But 0:08:19.440 --> 0:08:23.040 there are journals that I've kept, you know, I have 0:08:23.120 --> 0:08:25.360 friends who journal, and then they throw all the journals 0:08:25.400 --> 0:08:26.880 and I'm like, why do you throw them out? Like 0:08:27.520 --> 0:08:30.200 I want to keep the record, so I don't throw 0:08:30.280 --> 0:08:34.240 away like journals that have been completed, like done with. 0:08:34.760 --> 0:08:37.439 I want to keep them because one day, and this 0:08:37.520 --> 0:08:41.240 is happening. I look back at those journals that I wrote, 0:08:41.640 --> 0:08:44.640 those journal entries that I wrote from five six years ago, 0:08:45.240 --> 0:08:48.280 and I'm like, who is that guy? I don't even 0:08:48.280 --> 0:08:53.800 recognize myself because that guy from five six years ago 0:08:55.040 --> 0:09:01.560 was complaining about things that are like meaningless to me today. 0:09:02.320 --> 0:09:06.720 The guy who was journaling about things that he wanted 0:09:06.920 --> 0:09:11.520 five six years ago, those things I have now, and 0:09:11.559 --> 0:09:17.320 I'm like, they mean nothing. The guy five six years 0:09:17.320 --> 0:09:21.800 ago who was journaling about the businesses he wanted to start, 0:09:22.280 --> 0:09:25.320 I don't even have an interest in so many of 0:09:25.320 --> 0:09:30.120 those things anymore. And also, to be fair to myself, 0:09:30.559 --> 0:09:34.000 the guy who was wishing for the things that I 0:09:34.040 --> 0:09:37.600 have today, Reading those things back caused me to say, 0:09:37.640 --> 0:09:42.640 you know what, it's really good. I'm living out what 0:09:42.720 --> 0:09:48.200 I prescribed. I get a chance to reflect and have 0:09:48.320 --> 0:09:51.640 a moment of gratitude, like, look, you know, while I'm 0:09:51.640 --> 0:09:55.200 talking about how many issues I've dealt with today, how 0:09:55.200 --> 0:09:58.000 many people's attitudes I had to deal with today, how 0:09:58.000 --> 0:10:00.840 many financial decisions I had to make, the ones that 0:10:00.920 --> 0:10:03.280 aren't easy, and many of them are not easy, the 0:10:03.520 --> 0:10:06.200 ones that I have to deal with every single day. 0:10:06.360 --> 0:10:09.360 I look back at the guy six years ago who 0:10:10.440 --> 0:10:14.280 goodness like, had no idea he would ever how he 0:10:14.320 --> 0:10:16.959 would get to them. Knew I would get there, but 0:10:17.040 --> 0:10:21.720 didn't know how. And I'm dealing with those things today, 0:10:22.200 --> 0:10:25.560 wishing five years ago, six years ago that I had 0:10:25.600 --> 0:10:28.040 the sort of problems, and now that I'm in the problems, 0:10:29.000 --> 0:10:33.280 they are problems for real, but you you get the 0:10:33.360 --> 0:10:36.680 chance to look back and just like wow, like I'm 0:10:36.720 --> 0:10:40.560 actually living them out. This is what this is what 0:10:40.600 --> 0:10:43.520 it feels like to have those dreams. I asked for 0:10:43.559 --> 0:10:47.360 it and should have been more careful, but I'm living it. 0:10:49.320 --> 0:10:52.240 The same is true for you if you actually did 0:10:52.320 --> 0:10:59.040 the work to document the journey. So today, and we're 0:10:59.080 --> 0:11:01.440 deep into this conversationation already, but I want to talk 0:11:01.480 --> 0:11:05.280 to you about three separate ways that you can document 0:11:05.400 --> 0:11:09.959 your journey. Now. For me, I have I use all three, 0:11:10.240 --> 0:11:14.960 so but not everybody is has that particular band like 0:11:15.040 --> 0:11:17.360 this is these are things that that work for me, 0:11:17.960 --> 0:11:20.240 but you don't have to do all three. Pick one 0:11:20.880 --> 0:11:23.959 if you're okay, Pick two if you're good, pick three 0:11:24.000 --> 0:11:29.760 if you legit. UM. So first one up writing and 0:11:29.840 --> 0:11:35.120 this is privately via a personal journal or publicly via 0:11:35.160 --> 0:11:40.959 a blog. There are benefits and you know, downsides to either. 0:11:42.760 --> 0:11:46.280 The personal journal is like my my journal that I 0:11:46.440 --> 0:11:51.680 use the Full Full Focus Journal by Michael Hyatt, and 0:11:51.720 --> 0:11:55.360 I also have UM the Growth Notebook by the Bone 0:11:55.400 --> 0:11:59.200 and Code. So either of them, like they have, they 0:11:59.240 --> 0:12:03.000 are completely different in so many ways, and but they 0:12:03.200 --> 0:12:06.720 both have triggers, things that help you to you know, 0:12:06.920 --> 0:12:10.000 inspire you to figure out what to write. And so 0:12:10.040 --> 0:12:12.120 often we sit down to write and we don't know 0:12:12.200 --> 0:12:15.280 like how to get started. It's like writing like songs, 0:12:15.280 --> 0:12:17.440 like writing a rap, Like if you've ever like have 0:12:17.480 --> 0:12:19.080 been a songwriter, if you ever tried to write a 0:12:19.120 --> 0:12:22.440 song or a poem or whatever, it's like the first 0:12:22.520 --> 0:12:25.160 line is like sometimes the hardest part because if you 0:12:25.200 --> 0:12:27.160 can get the first line down, if the first line 0:12:27.200 --> 0:12:29.120 is fired, then you can keep going. But that first 0:12:29.120 --> 0:12:32.560 one has got to be the banger. So anyway, the 0:12:32.920 --> 0:12:36.880 I use the full Full Focused Journal UM most frequently, 0:12:36.920 --> 0:12:39.360 but I also have the growth notebook. But the personal 0:12:39.480 --> 0:12:44.000 journal it's for you and this this is the one 0:12:44.080 --> 0:12:46.640 where it's you know, almost it's mus be honest, like 0:12:46.640 --> 0:12:49.200 it's it's like a diary. It's like, you know, the 0:12:49.240 --> 0:12:52.320 diary used to be, like, you know, have a negative 0:12:52.360 --> 0:12:56.400 connotation for males and for men, and but the journal, 0:12:57.080 --> 0:13:00.320 the diary is a way for you to document what 0:13:00.440 --> 0:13:04.000 you're feeling when you're going through what's happening in your life. 0:13:04.559 --> 0:13:06.080 And it's a way for you to kind of just 0:13:06.240 --> 0:13:11.280 exhaust all of that stuff onto paper. And I save 0:13:11.440 --> 0:13:14.719 all nine so I have, you know, in my library, 0:13:15.320 --> 0:13:18.840 I have several, that's probably eight or nine of them 0:13:18.880 --> 0:13:25.400 by now, journals that I've completed, because particularly the full 0:13:25.440 --> 0:13:29.040 focused ones, they are dated and so like money through 0:13:29.480 --> 0:13:34.719 Um Sunday, every date has a page. And so when 0:13:34.720 --> 0:13:38.120 I completed, I put it away. And there are some 0:13:38.240 --> 0:13:40.480 that I haven't looked at in years. There are some 0:13:40.679 --> 0:13:43.000 that you know, I'm sure have things in there that 0:13:43.040 --> 0:13:45.200 I would look at myself and like, what in the 0:13:45.240 --> 0:13:48.400 world were you talking about? But that's the whole point. 0:13:49.120 --> 0:13:52.520 I'm getting a chance, an opportunity to recognize my growth. 0:13:53.600 --> 0:13:56.880 So the personal journal is something that really only you 0:13:56.960 --> 0:14:01.760 get the benefit of those learning experiences, but it's still 0:14:01.840 --> 0:14:06.320 valuable because you're still on your journey. Blogging, on the 0:14:06.360 --> 0:14:10.720 other hand, is something that you get all those same benefits, 0:14:10.760 --> 0:14:14.880 all those same things, but also other people get an 0:14:14.880 --> 0:14:19.240 opportunity to learn and to to oh, this is so cool. 0:14:19.400 --> 0:14:24.560 They get to learn from your journey, but they also 0:14:24.600 --> 0:14:28.480 get to just watch it. And so there there's somebody 0:14:28.520 --> 0:14:32.440 out there who I'm not necessarily on a similar path 0:14:32.560 --> 0:14:37.640 that they're on. I'm not necessarily, you know, like taking 0:14:37.680 --> 0:14:40.680 specific nuggets that are applicable to my life. I'm just 0:14:40.920 --> 0:14:46.160 enjoying the show, and that has value. Also, I don't 0:14:46.160 --> 0:14:49.480 want to discount that part, because not everything has to 0:14:49.520 --> 0:14:53.240 be so deep. I just get to watch the homie win. 0:14:54.400 --> 0:14:56.880 I get to watch the whomie, the homie grow, I 0:14:56.920 --> 0:15:01.240 get to watch him like level up, get upgraded. I 0:15:01.280 --> 0:15:05.040 get to watch that, and that's inspiring. And so while 0:15:05.160 --> 0:15:08.960 I don't particularly have anything directly relevant to my journey, 0:15:09.400 --> 0:15:11.520 I get to cheer for you. I get to clap 0:15:11.560 --> 0:15:16.080 for you from a distance. And so the personal journal 0:15:16.320 --> 0:15:19.560 is for you and you alone. The blog is for you, 0:15:19.960 --> 0:15:22.840 but it's also for us. It's also for your community, 0:15:22.920 --> 0:15:25.720 for the people who are learning behind you, and for 0:15:25.760 --> 0:15:28.480 the people rooting for you. So if you don't have 0:15:28.800 --> 0:15:33.160 necessarily a proclivity for video, Um, you don't like the 0:15:33.200 --> 0:15:36.160 way you talk or look on camera, that's completely fine. 0:15:36.200 --> 0:15:38.640 You don't like your voice, and you don't want to podcast, 0:15:38.760 --> 0:15:40.800 you don't want to do audio recordings. You just like 0:15:40.920 --> 0:15:44.200 to write, and writing comes naturally to you. I would 0:15:44.240 --> 0:15:48.400 recommend finding a personal journal. I've already mentioned it. Two. 0:15:48.520 --> 0:15:51.040 I use the Full Focused Journal by Michael Hyah and 0:15:51.040 --> 0:15:54.360 the Growth Notebook by the Ball and the Code. And 0:15:54.440 --> 0:15:56.960 you get to writing, and you make it a point 0:15:57.520 --> 0:16:00.000 and again I can't I'm gonna preacher to quiet here. 0:16:00.080 --> 0:16:02.440 You make it a point to do it regularly. Regularly, 0:16:03.880 --> 0:16:06.440 you make it a part of your daily routine, or 0:16:06.480 --> 0:16:09.680 at least weekly routine, because I mean, I'm talking to 0:16:09.760 --> 0:16:12.160 myself and I'm I'm I suck at some of this, 0:16:13.440 --> 0:16:16.440 but you need to document it because you will look 0:16:16.480 --> 0:16:19.200 back at yourself a month from now and see stuff 0:16:19.480 --> 0:16:21.600 and you're like, yo, I was tripping thirty days ago. 0:16:23.800 --> 0:16:30.239 Next up, audio recordings. Audio recordings? Are you taking your iPhone? 0:16:30.320 --> 0:16:35.640 I'm a knifephone user um and you opening your voice 0:16:35.680 --> 0:16:40.000 memo app, and let's say you have a ten minute 0:16:40.000 --> 0:16:44.200 commute to work, right or a ten minute commute to 0:16:44.240 --> 0:16:48.160 the office to your office, and you just only your way. 0:16:48.360 --> 0:16:50.880 You just kind of unload all the things that you're 0:16:50.880 --> 0:16:53.120 thinking about. They don't even have to make sense. Here's 0:16:53.160 --> 0:16:57.480 the part that I had to learn about documenting journeys. 0:16:58.960 --> 0:17:02.120 I wanted them to be organized. I'm a producer, so 0:17:02.240 --> 0:17:06.119 I do adit video, I adit audio, I can write, 0:17:06.160 --> 0:17:08.400 I can do all of these things. And so to me, 0:17:09.000 --> 0:17:12.600 my natural bend was to have things that looked good 0:17:12.720 --> 0:17:15.800 the minute they were laid down, that read well the 0:17:15.840 --> 0:17:21.240 minute they were written, that were beautiful and listened like, 0:17:21.320 --> 0:17:25.240 they sounded great the minute they were recorded, the minute 0:17:25.280 --> 0:17:29.199 the vokes dropped. So to me, it was difficult to 0:17:29.280 --> 0:17:32.280 get past it was it was more challenging than it 0:17:32.359 --> 0:17:36.119 might be for others to get past the idea that 0:17:36.600 --> 0:17:39.560 it didn't have to sound good, it just has It 0:17:39.560 --> 0:17:41.840 didn't even have to be clear. It could be a 0:17:41.880 --> 0:17:44.560 word I was thinking about even, like like when you're 0:17:44.600 --> 0:17:47.080 writing in a personal journal and you just thought of 0:17:47.160 --> 0:17:50.080 a word that has been bothering you like, just I'm 0:17:50.119 --> 0:17:52.440 gonna I'm gonna make this up. So let's let's say 0:17:53.480 --> 0:17:57.160 you're writing about, you know, a relationship you have, and 0:17:57.880 --> 0:18:01.200 in a moment, the word cash for low comes up, 0:18:01.359 --> 0:18:05.080 and it's your cash flow has been bothering you. You 0:18:05.080 --> 0:18:07.960 can write the word cash flow in the sidebar of 0:18:08.080 --> 0:18:11.680 your journal and then go back to the whole idea 0:18:12.160 --> 0:18:17.479 about the relationship. That's completely fine. It didn't make sense 0:18:17.720 --> 0:18:20.560 to anybody else reading it from the outside, but for 0:18:20.600 --> 0:18:25.760 some reason to you it needed to get out. And 0:18:25.800 --> 0:18:28.200 then a month from now, a year from now, two 0:18:28.280 --> 0:18:31.040 years from now, you'll remember when you're reading the thing 0:18:31.160 --> 0:18:33.639 about the relationship, and you'll see the word cash flow 0:18:33.720 --> 0:18:37.119 over there on the sidebar, the edges of the paper, 0:18:37.160 --> 0:18:40.000 and you're like, whoa, I remember what I was going through. Oh, 0:18:40.119 --> 0:18:43.479 it's all starting to make sense. The same thing with 0:18:43.520 --> 0:18:50.280 audio recordings. You don't edit yourself. You just talk into 0:18:50.600 --> 0:18:54.120 this recorder and you just say what's on your mind. 0:18:54.200 --> 0:18:56.800 You say what's going on, you'll say what you've learned, 0:18:56.840 --> 0:19:00.080 you'll say the mistakes you made. Because this is for you, 0:18:59.840 --> 0:19:04.280 your recording. It's the personal journal version of an audio recording. 0:19:06.680 --> 0:19:10.359 You just talked and then one day, a year from now, 0:19:10.359 --> 0:19:12.320 two years from now, five years from now, you have 0:19:12.400 --> 0:19:15.280 all these recordings. I have recordings from six years ago 0:19:15.680 --> 0:19:19.960 in my voice memos from iPhones I've had in days 0:19:20.520 --> 0:19:24.480 before because they all just poured over when I buy 0:19:24.480 --> 0:19:27.680 a new phone, and then I go back and I 0:19:27.800 --> 0:19:29.960 listened to those. I also like produce music, so I 0:19:30.000 --> 0:19:33.280 have like voice memos that are like just like melodies 0:19:33.320 --> 0:19:36.520 and like drum rhythms go. I'll go back and listen 0:19:36.520 --> 0:19:38.520 like Yo, that that's that's fired, Like I need to 0:19:38.520 --> 0:19:42.680 put that down for real. But your voice recording is 0:19:42.720 --> 0:19:46.639 a way of documenting your journey. If you want to 0:19:46.640 --> 0:19:49.359 go public with it, Let's take it a step further. 0:19:49.480 --> 0:19:52.719 You do the same thing and you make a podcast. 0:19:55.080 --> 0:19:58.520 Today's your day to think about consider considering making your 0:19:58.520 --> 0:20:02.200 own podcast. And guess what. Your podcast does not have 0:20:02.320 --> 0:20:06.879 to be the biggest podcast on the planet. You aren't 0:20:06.920 --> 0:20:12.040 striving for that. You're striving for documenting the journey. Have 0:20:12.160 --> 0:20:18.240 you guys watched um Kanye West documentary Genius on Netflix. 0:20:19.800 --> 0:20:24.280 It's an appropriate time to talk about this if you 0:20:24.359 --> 0:20:28.040 watch that documentary, because I may bring this whole documentary 0:20:28.080 --> 0:20:32.880 up a couple of different times. The documentary, any documentary 0:20:32.920 --> 0:20:36.320 that I've ever seen, was not necessarily designed to be 0:20:36.400 --> 0:20:39.640 like the most beautifully shot it was. It's not supposed 0:20:39.680 --> 0:20:42.400 to like Avatar. It's not supposed to be like some 0:20:42.640 --> 0:20:46.280 eight K because four K is so like. It's not 0:20:46.320 --> 0:20:49.280 supposed to be eight K like. It's supposed to be 0:20:49.440 --> 0:20:52.639 raw and real and all of those things. It's not 0:20:52.680 --> 0:20:58.400 supposed to be just some beautiful cinema production. We want 0:20:58.400 --> 0:21:00.119 to get in the trenches, we want to see it, 0:21:00.240 --> 0:21:03.040 we want to feel something when we're watching this thing. 0:21:04.680 --> 0:21:09.239 And so when you are podcasting for the sake of 0:21:09.520 --> 0:21:13.600 documenting your journey, the only goal you should have is 0:21:13.640 --> 0:21:17.639 not numbers. The goal you should have is what is recorded? 0:21:17.760 --> 0:21:22.119 Is it real? And does it feel authentic? Is it authentic? 0:21:22.320 --> 0:21:25.840 Forget feeling? Is it authentic to where I'm at? Because 0:21:25.840 --> 0:21:29.159 if the content is there, the whole purpose is to 0:21:29.359 --> 0:21:33.840 make a historical record. That's the whole purpose. Because it 0:21:33.920 --> 0:21:37.960 may have three listeners today, but when you finally hit 0:21:38.040 --> 0:21:43.960 your thing, god knows how many people will clamor for 0:21:44.160 --> 0:21:48.480 that content. I read the guys who produced that content 0:21:48.720 --> 0:21:52.280 got twenty million dollars from Netflix, and it was just 0:21:52.480 --> 0:21:56.200 like raw footage, stuff that was sometimes out of focus, 0:21:56.240 --> 0:21:58.480 stuff that was like grainy, stuff that was like the 0:21:58.520 --> 0:22:02.040 audio wasn't always good. But it was this moment in 0:22:02.160 --> 0:22:06.320 time that was non fungible, non fungible. So we'll talk 0:22:06.359 --> 0:22:10.359 about n f t s with regards to your your documentation, 0:22:10.520 --> 0:22:12.520 but it was these moments that you can't get back. 0:22:12.560 --> 0:22:15.040 They were one of ones. They were you can't trade 0:22:15.040 --> 0:22:17.960 them for anything else that those were times that came 0:22:17.960 --> 0:22:23.120 in times that have gone. So think about that as 0:22:23.160 --> 0:22:26.560 you're documenting, like they don't these things the video recordings 0:22:26.600 --> 0:22:30.640 you might make. Because we talked about personal journals versus blogs, 0:22:30.840 --> 0:22:35.000 we've talked about audio recordings versus audio recordings for your 0:22:35.000 --> 0:22:39.639 personal use and podcasting video recording. You could just prop 0:22:39.720 --> 0:22:43.520 up your camera and just talk to your phone and 0:22:43.640 --> 0:22:46.399 record it and save it in your photo album, or 0:22:46.720 --> 0:22:49.760 you could put it on YouTube. And it doesn't matter 0:22:49.800 --> 0:22:53.040 what it looks like. The purpose here with regards to 0:22:53.160 --> 0:22:57.600 this conversation is documenting it, putting it down in the 0:22:57.720 --> 0:23:03.679 historical record. And so when you're documenting your journey, the 0:23:03.880 --> 0:23:09.199 content is supposed to be you, not the filtered version. 0:23:09.840 --> 0:23:12.879 I believe, I believe this, I believe we are because 0:23:13.200 --> 0:23:16.080 the way we're doing this is playing out. This is 0:23:16.080 --> 0:23:19.199 why I believe it. We're increasingly moving towards a version 0:23:19.440 --> 0:23:26.320 of the Internet where flaws are valuable. We had this 0:23:27.040 --> 0:23:31.760 several year moment in history where when Instagram launch and 0:23:31.800 --> 0:23:35.080 you can put filters on, when photoshot, people really got 0:23:35.119 --> 0:23:37.359 good at that, and you can take away all the blemishes, 0:23:38.200 --> 0:23:42.360 like those days are those days are numbered. In so 0:23:42.400 --> 0:23:47.439 many ways, we are moving towards a day where people 0:23:47.520 --> 0:23:50.600 just want to see what's real. We've been spoon fed 0:23:51.600 --> 0:23:54.639 stuff that's not real for so long, and at some 0:23:54.720 --> 0:23:59.720 point we want some nonfiction. That's what we're moving to. 0:24:00.040 --> 0:24:03.400 And the things that actually look manufactured, things that look 0:24:03.840 --> 0:24:07.800 like they've been cleaned up and plastic arized, they don't 0:24:07.800 --> 0:24:11.960 even get the engagement that's something that is completely organic 0:24:12.000 --> 0:24:14.520 would get. Something that was shot on the fly. The 0:24:14.520 --> 0:24:17.240 thing that shot on the fly actually gets more engagement 0:24:17.440 --> 0:24:20.840 because the thing that's cleaned up and made perfect looks 0:24:20.880 --> 0:24:25.040 like an ad to the average consumer. The average person 0:24:25.080 --> 0:24:32.480 who's just flipping through the timeline gets less engagement. So 0:24:33.040 --> 0:24:37.760 the content should be authentic. You should strive for authenticity. 0:24:37.840 --> 0:24:40.879 You should work because really the only reason you're not 0:24:40.920 --> 0:24:45.280 authentic on social is because you believe you have to proceed, 0:24:45.359 --> 0:24:47.679 you have to show something to the world that is 0:24:48.160 --> 0:24:51.840 not you. But it's you on steroids. So it's really 0:24:51.880 --> 0:24:55.160 you that has to work do those issues, not us. 0:24:56.680 --> 0:24:58.119 I said I would come back to this, and I've 0:24:58.160 --> 0:25:00.240 already touched on it. Actually pretty good it, but I 0:25:00.480 --> 0:25:02.480 just I wanted to put a staple here because I 0:25:02.520 --> 0:25:05.439 talked about n f t s very briefly. And when 0:25:05.520 --> 0:25:12.320 you're documenting your journey, imagine if the producers of Genius, 0:25:12.600 --> 0:25:17.040 the Netflix documentary for Kanye West, instead of putting it 0:25:17.080 --> 0:25:19.680 on Netflix, they took each of those clips and they 0:25:19.680 --> 0:25:21.920 put it on open c and they made n f 0:25:22.000 --> 0:25:24.600 t s out of it. And they took those early 0:25:24.720 --> 0:25:29.360 Kanye b's and instead of you know, just showing them 0:25:29.680 --> 0:25:32.680 or distributing them in a different way, they made each 0:25:32.720 --> 0:25:35.840 of those beats available for somebody to own. Some rapper 0:25:35.880 --> 0:25:38.639 out there, some upcoming artists that you know what, I'm 0:25:38.640 --> 0:25:40.800 about to buy this MP three and I own it 0:25:40.800 --> 0:25:45.800 on the blockchain. I'm talking about you. I'm using Kanye 0:25:45.840 --> 0:25:49.639 as an example. But again, we believe you believe you're 0:25:49.680 --> 0:25:53.679