Speaker 1: Do you believe that you are really going to make it?
Speaker 1: You've got dreams, You've got goals. You see these images
Speaker 1: in your mind of you with the trophy, with you
Speaker 1: with the humongous company, with you with the investors you know,
Speaker 1: hanging out, you know, chasing you down, trying to invest
Speaker 1: in your thing. Do you believe that you are really
Speaker 1: going to sell a million of your widgets? Do you
Speaker 1: believe that you can be a billionaire? I get you, know,
Speaker 1: if you talk about making it, because that's what we
Speaker 1: do as a culture. But deep downside, so many of
Speaker 1: us don't actually believe that we're going to make it.
Speaker 1: I get it because I speak to people all the
Speaker 1: time who talk about how big their business is going
Speaker 1: to be, what they're gonna buy when they quote unquote
Speaker 1: make it, or how people who doubted them will eat crow,
Speaker 1: but their actions don't actually line up to what they
Speaker 1: say they believe and truth many of us are just
Speaker 1: only fooling ourselves when I fooling anybody else but ourselves.
Speaker 1: And see, it's one thing to talk about how you're
Speaker 1: gonna make your dreams of reality, but it's another thing
Speaker 1: to get to the gym. It's cool to talk about
Speaker 1: how dope it's going to be when when you're a millionaire.
Speaker 1: But it's another thing to learn how to save and
Speaker 1: invest with the little income you have today. If you
Speaker 1: say you believe, but your actions are not in sync
Speaker 1: with what you're talking about, then you've got to check yourself. Now. Look,
Speaker 1: we can talk another time about how to actually be
Speaker 1: about it, but today's conversation is not about that. Today's conversation,
Speaker 1: here's what I'd like to talk about. When you are
Speaker 1: actually determined that you're gonna make it, and you know
Speaker 1: the success you're after is only a matter of time,
Speaker 1: you need to document that journey. What too many of
Speaker 1: us think erroneously is that success is a destination, like
Speaker 1: one day you're gonna wake up and suddenly be successful. Nah,
Speaker 1: So if you wake up, you're getting after it. Every
Speaker 1: day you are successful. Every week you squirrel away a
Speaker 1: hundred dollars to buy your first piece of real estate,
Speaker 1: you're successful every one of those weeks. Everyone that you've
Speaker 1: dedicated yourself to achieving the thing, and you've done the work,
Speaker 1: you've put in the hours, you're successful getting to the
Speaker 1: closing table when you buying your first piece of real
Speaker 1: estate that's a chapter in the story of success. But
Speaker 1: you were successful. In fact, you had to be successful
Speaker 1: to even get to the closing table. We got to
Speaker 1: give ourselves some credit along the way. So what we're
Speaker 1: gonna talk about today is first prescribing the journey, like
Speaker 1: writing it in advance. These are like goal setting sorts
Speaker 1: of things. Then capturing the process of achievement, failure, even redemption,
Speaker 1: all of all of those things. We want to capture
Speaker 1: these things. There's Here's why we're talking about it is
Speaker 1: there's a quote that I love and it's attributed to
Speaker 1: several people, but I'm going to give the credit to
Speaker 1: the legendary entrepreneur, author and speaker Jim Ron who said,
Speaker 1: a life worth living is a life worth recording. Let's
Speaker 1: say that again, a life worth living is a life
Speaker 1: worth recording. You could have just rewound to hear that twice,
Speaker 1: but I wanted to say twice because it was hard
Speaker 1: to me. So me myself, I have young kids, right
Speaker 1: and so for the most part, unless I'm traveling, I
Speaker 1: see my kids every day. And since we live in
Speaker 1: the day of ever present cell phones, I have a
Speaker 1: lot of video and photos of them since the day
Speaker 1: they were born. And the reason why I bring up
Speaker 1: how often I see them, which again is like every
Speaker 1: day unless I'm on the road, is because being so
Speaker 1: close to the situation, being so close to them could
Speaker 1: have me confused about how much and how fast they're growing.
Speaker 1: So it's really only when I'm out of town for
Speaker 1: a few days or I look back at footage of
Speaker 1: them where I can actually see how much they've grown
Speaker 1: in so little time. And the same goes few and
Speaker 1: your journey towards your business success. You can be so
Speaker 1: close to the daily operations, the struggles, the heart ache
Speaker 1: that goes along with entrepreneurship and running a business, that
Speaker 1: you don't even see how far you've come. And this
Speaker 1: is natural, you know, when you're doing the thing, you
Speaker 1: don't realize. Hey, you don't realize often that the problems
Speaker 1: you're dealing with today you prayed for, you worked for
Speaker 1: a year ago, five years ago. You don't even realize
Speaker 1: it because you're so consumed about the issues and the
Speaker 1: successes even and the blessings, the whatever you're dealing with today.
Speaker 1: You don't even think about what you dealt with yesterday
Speaker 1: because you're here now, and it's so easy to forget
Speaker 1: that it wasn't always like this. And so when I
Speaker 1: talk about documenting the journey, and we're gonna talk today
Speaker 1: about how to document the journey, the several ways you
Speaker 1: can document the journey based on your personal you know, proclivity,
Speaker 1: like the things that you are naturally drawn to. So
Speaker 1: we're gonna talk about those things. But documenting the journey
Speaker 1: is not just for you. Documenting the journey, it's about
Speaker 1: two people, future you and the people coming behind you.
Speaker 1: The people who will look at your story and say,
Speaker 1: I think it's possible. Look at it. Somebody did it.
Speaker 1: Here's what they learned. Here's the things that they went through.
Speaker 1: I don't have to go through. And it's for future you.
Speaker 1: It's for you five years from now, it's for you
Speaker 1: ten years from now. It's for future you and your family.
Speaker 1: Who's your grandkids. One day, your great grandkids will read
Speaker 1: those stories, will listen to those stories, will watch those
Speaker 1: stories of you present day and your YouTube videos, you know,
Speaker 1: your your blog posts. They will watch those things. They
Speaker 1: will read those things and they will say, look at
Speaker 1: what grand daddy did, look at what grandmama did. In
Speaker 1: future you was your future you get reminded that it
Speaker 1: wasn't always like this when you're driving around and that
Speaker 1: thing that you dream today about driving around, because that
Speaker 1: thing is coming. One day, you're gonna you're gonna have
Speaker 1: a day where you're like, goodness, gracious, like I'm getting
Speaker 1: here from all sides, like could anything else go wrong?
Speaker 1: And then you get a chance to go look back
Speaker 1: at you today, which then would be history, and say,
Speaker 1: you know what I remember when I begged for the
Speaker 1: problems that I have today, when everything seems good, you
Speaker 1: get a chance to remember and be grateful. So I
Speaker 1: wanted to spend just a few minutes here just an
Speaker 1: effort to convince you that documenting the journey again in
Speaker 1: any way that seems best fitting for you and your style,
Speaker 1: is worth it. So several years ago it had to
Speaker 1: be you know, five or six years ago. Um, I
Speaker 1: started journaling, and I don't do it religiously. I don't
Speaker 1: do it nearly enough. But I did start journaling. You know,
Speaker 1: there's probably you know, blank blank pages between entries that
Speaker 1: you know, days that I missed, probably weeks that I missed.
Speaker 1: To be honest with there weeks that I missed. But
Speaker 1: there are journals that I've kept, you know, I have
Speaker 1: friends who journal, and then they throw all the journals
Speaker 1: and I'm like, why do you throw them out? Like
Speaker 1: I want to keep the record, so I don't throw
Speaker 1: away like journals that have been completed, like done with.
Speaker 1: I want to keep them because one day, and this
Speaker 1: is happening. I look back at those journals that I wrote,
Speaker 1: those journal entries that I wrote from five six years ago,
Speaker 1: and I'm like, who is that guy? I don't even
Speaker 1: recognize myself because that guy from five six years ago
Speaker 1: was complaining about things that are like meaningless to me today.
Speaker 1: The guy who was journaling about things that he wanted
Speaker 1: five six years ago, those things I have now, and
Speaker 1: I'm like, they mean nothing. The guy five six years
Speaker 1: ago who was journaling about the businesses he wanted to start,
Speaker 1: I don't even have an interest in so many of
Speaker 1: those things anymore. And also, to be fair to myself,
Speaker 1: the guy who was wishing for the things that I
Speaker 1: have today, Reading those things back caused me to say,
Speaker 1: you know what, it's really good. I'm living out what
Speaker 1: I prescribed. I get a chance to reflect and have
Speaker 1: a moment of gratitude, like, look, you know, while I'm
Speaker 1: talking about how many issues I've dealt with today, how
Speaker 1: many people's attitudes I had to deal with today, how
Speaker 1: many financial decisions I had to make, the ones that
Speaker 1: aren't easy, and many of them are not easy, the
Speaker 1: ones that I have to deal with every single day.
Speaker 1: I look back at the guy six years ago who
Speaker 1: goodness like, had no idea he would ever how he
Speaker 1: would get to them. Knew I would get there, but
Speaker 1: didn't know how. And I'm dealing with those things today,
Speaker 1: wishing five years ago, six years ago that I had
Speaker 1: the sort of problems, and now that I'm in the problems,
Speaker 1: they are problems for real, but you you get the
Speaker 1: chance to look back and just like wow, like I'm
Speaker 1: actually living them out. This is what this is what
Speaker 1: it feels like to have those dreams. I asked for
Speaker 1: it and should have been more careful, but I'm living it.
Speaker 1: The same is true for you if you actually did
Speaker 1: the work to document the journey. So today, and we're
Speaker 1: deep into this conversationation already, but I want to talk
Speaker 1: to you about three separate ways that you can document
Speaker 1: your journey. Now. For me, I have I use all three,
Speaker 1: so but not everybody is has that particular band like
Speaker 1: this is these are things that that work for me,
Speaker 1: but you don't have to do all three. Pick one
Speaker 1: if you're okay, Pick two if you're good, pick three
Speaker 1: if you legit. UM. So first one up writing and
Speaker 1: this is privately via a personal journal or publicly via
Speaker 1: a blog. There are benefits and you know, downsides to either.
Speaker 1: The personal journal is like my my journal that I
Speaker 1: use the Full Full Focus Journal by Michael Hyatt, and
Speaker 1: I also have UM the Growth Notebook by the Bone
Speaker 1: and Code. So either of them, like they have, they
Speaker 1: are completely different in so many ways, and but they
Speaker 1: both have triggers, things that help you to you know,
Speaker 1: inspire you to figure out what to write. And so
Speaker 1: often we sit down to write and we don't know
Speaker 1: like how to get started. It's like writing like songs,
Speaker 1: like writing a rap, Like if you've ever like have
Speaker 1: been a songwriter, if you ever tried to write a
Speaker 1: song or a poem or whatever, it's like the first
Speaker 1: line is like sometimes the hardest part because if you
Speaker 1: can get the first line down, if the first line
Speaker 1: is fired, then you can keep going. But that first
Speaker 1: one has got to be the banger. So anyway, the
Speaker 1: I use the full Full Focused Journal UM most frequently,
Speaker 1: but I also have the growth notebook. But the personal
Speaker 1: journal it's for you and this this is the one
Speaker 1: where it's you know, almost it's mus be honest, like
Speaker 1: it's it's like a diary. It's like, you know, the
Speaker 1: diary used to be, like, you know, have a negative
Speaker 1: connotation for males and for men, and but the journal,
Speaker 1: the diary is a way for you to document what
Speaker 1: you're feeling when you're going through what's happening in your life.
Speaker 1: And it's a way for you to kind of just
Speaker 1: exhaust all of that stuff onto paper. And I save
Speaker 1: all nine so I have, you know, in my library,
Speaker 1: I have several, that's probably eight or nine of them
Speaker 1: by now, journals that I've completed, because particularly the full
Speaker 1: focused ones, they are dated and so like money through
Speaker 1: Um Sunday, every date has a page. And so when
Speaker 1: I completed, I put it away. And there are some
Speaker 1: that I haven't looked at in years. There are some
Speaker 1: that you know, I'm sure have things in there that
Speaker 1: I would look at myself and like, what in the
Speaker 1: world were you talking about? But that's the whole point.
Speaker 1: I'm getting a chance, an opportunity to recognize my growth.
Speaker 1: So the personal journal is something that really only you
Speaker 1: get the benefit of those learning experiences, but it's still
Speaker 1: valuable because you're still on your journey. Blogging, on the
Speaker 1: other hand, is something that you get all those same benefits,
Speaker 1: all those same things, but also other people get an
Speaker 1: opportunity to learn and to to oh, this is so cool.
Speaker 1: They get to learn from your journey, but they also
Speaker 1: get to just watch it. And so there there's somebody
Speaker 1: out there who I'm not necessarily on a similar path
Speaker 1: that they're on. I'm not necessarily, you know, like taking
Speaker 1: specific nuggets that are applicable to my life. I'm just
Speaker 1: enjoying the show, and that has value. Also, I don't
Speaker 1: want to discount that part, because not everything has to
Speaker 1: be so deep. I just get to watch the homie win.
Speaker 1: I get to watch the whomie, the homie grow, I
Speaker 1: get to watch him like level up, get upgraded. I
Speaker 1: get to watch that, and that's inspiring. And so while
Speaker 1: I don't particularly have anything directly relevant to my journey,
Speaker 1: I get to cheer for you. I get to clap
Speaker 1: for you from a distance. And so the personal journal
Speaker 1: is for you and you alone. The blog is for you,
Speaker 1: but it's also for us. It's also for your community,
Speaker 1: for the people who are learning behind you, and for
Speaker 1: the people rooting for you. So if you don't have
Speaker 1: necessarily a proclivity for video, Um, you don't like the
Speaker 1: way you talk or look on camera, that's completely fine.
Speaker 1: You don't like your voice, and you don't want to podcast,
Speaker 1: you don't want to do audio recordings. You just like
Speaker 1: to write, and writing comes naturally to you. I would
Speaker 1: recommend finding a personal journal. I've already mentioned it. Two.
Speaker 1: I use the Full Focused Journal by Michael Hyah and
Speaker 1: the Growth Notebook by the Ball and the Code. And
Speaker 1: you get to writing, and you make it a point
Speaker 1: and again I can't I'm gonna preacher to quiet here.
Speaker 1: You make it a point to do it regularly. Regularly,
Speaker 1: you make it a part of your daily routine, or
Speaker 1: at least weekly routine, because I mean, I'm talking to
Speaker 1: myself and I'm I'm I suck at some of this,
Speaker 1: but you need to document it because you will look
Speaker 1: back at yourself a month from now and see stuff
Speaker 1: and you're like, yo, I was tripping thirty days ago.
Speaker 1: Next up, audio recordings. Audio recordings? Are you taking your iPhone?
Speaker 1: I'm a knifephone user um and you opening your voice
Speaker 1: memo app, and let's say you have a ten minute
Speaker 1: commute to work, right or a ten minute commute to
Speaker 1: the office to your office, and you just only your way.
Speaker 1: You just kind of unload all the things that you're
Speaker 1: thinking about. They don't even have to make sense. Here's
Speaker 1: the part that I had to learn about documenting journeys.
Speaker 1: I wanted them to be organized. I'm a producer, so
Speaker 1: I do adit video, I adit audio, I can write,
Speaker 1: I can do all of these things. And so to me,
Speaker 1: my natural bend was to have things that looked good
Speaker 1: the minute they were laid down, that read well the
Speaker 1: minute they were written, that were beautiful and listened like,
Speaker 1: they sounded great the minute they were recorded, the minute
Speaker 1: the vokes dropped. So to me, it was difficult to
Speaker 1: get past it was it was more challenging than it
Speaker 1: might be for others to get past the idea that
Speaker 1: it didn't have to sound good, it just has It
Speaker 1: didn't even have to be clear. It could be a
Speaker 1: word I was thinking about even, like like when you're
Speaker 1: writing in a personal journal and you just thought of
Speaker 1: a word that has been bothering you like, just I'm
Speaker 1: gonna I'm gonna make this up. So let's let's say
Speaker 1: you're writing about, you know, a relationship you have, and
Speaker 1: in a moment, the word cash for low comes up,
Speaker 1: and it's your cash flow has been bothering you. You
Speaker 1: can write the word cash flow in the sidebar of
Speaker 1: your journal and then go back to the whole idea
Speaker 1: about the relationship. That's completely fine. It didn't make sense
Speaker 1: to anybody else reading it from the outside, but for
Speaker 1: some reason to you it needed to get out. And
Speaker 1: then a month from now, a year from now, two
Speaker 1: years from now, you'll remember when you're reading the thing
Speaker 1: about the relationship, and you'll see the word cash flow
Speaker 1: over there on the sidebar, the edges of the paper,
Speaker 1: and you're like, whoa, I remember what I was going through. Oh,
Speaker 1: it's all starting to make sense. The same thing with
Speaker 1: audio recordings. You don't edit yourself. You just talk into
Speaker 1: this recorder and you just say what's on your mind.
Speaker 1: You say what's going on, you'll say what you've learned,
Speaker 1: you'll say the mistakes you made. Because this is for you,
Speaker 1: your recording. It's the personal journal version of an audio recording.
Speaker 1: You just talked and then one day, a year from now,
Speaker 1: two years from now, five years from now, you have
Speaker 1: all these recordings. I have recordings from six years ago
Speaker 1: in my voice memos from iPhones I've had in days
Speaker 1: before because they all just poured over when I buy
Speaker 1: a new phone, and then I go back and I
Speaker 1: listened to those. I also like produce music, so I
Speaker 1: have like voice memos that are like just like melodies
Speaker 1: and like drum rhythms go. I'll go back and listen
Speaker 1: like Yo, that that's that's fired, Like I need to
Speaker 1: put that down for real. But your voice recording is
Speaker 1: a way of documenting your journey. If you want to
Speaker 1: go public with it, Let's take it a step further.
Speaker 1: You do the same thing and you make a podcast.
Speaker 1: Today's your day to think about consider considering making your
Speaker 1: own podcast. And guess what. Your podcast does not have
Speaker 1: to be the biggest podcast on the planet. You aren't
Speaker 1: striving for that. You're striving for documenting the journey. Have
Speaker 1: you guys watched um Kanye West documentary Genius on Netflix.
Speaker 1: It's an appropriate time to talk about this if you
Speaker 1: watch that documentary, because I may bring this whole documentary
Speaker 1: up a couple of different times. The documentary, any documentary
Speaker 1: that I've ever seen, was not necessarily designed to be
Speaker 1: like the most beautifully shot it was. It's not supposed
Speaker 1: to like Avatar. It's not supposed to be like some
Speaker 1: eight K because four K is so like. It's not
Speaker 1: supposed to be eight K like. It's supposed to be
Speaker 1: raw and real and all of those things. It's not
Speaker 1: supposed to be just some beautiful cinema production. We want
Speaker 1: to get in the trenches, we want to see it,
Speaker 1: we want to feel something when we're watching this thing.
Speaker 1: And so when you are podcasting for the sake of
Speaker 1: documenting your journey, the only goal you should have is
Speaker 1: not numbers. The goal you should have is what is recorded?
Speaker 1: Is it real? And does it feel authentic? Is it authentic?
Speaker 1: Forget feeling? Is it authentic to where I'm at? Because
Speaker 1: if the content is there, the whole purpose is to
Speaker 1: make a historical record. That's the whole purpose. Because it
Speaker 1: may have three listeners today, but when you finally hit
Speaker 1: your thing, god knows how many people will clamor for
Speaker 1: that content. I read the guys who produced that content
Speaker 1: got twenty million dollars from Netflix, and it was just
Speaker 1: like raw footage, stuff that was sometimes out of focus,
Speaker 1: stuff that was like grainy, stuff that was like the
Speaker 1: audio wasn't always good. But it was this moment in
Speaker 1: time that was non fungible, non fungible. So we'll talk
Speaker 1: about n f t s with regards to your your documentation,
Speaker 1: but it was these moments that you can't get back.
Speaker 1: They were one of ones. They were you can't trade
Speaker 1: them for anything else that those were times that came
Speaker 1: in times that have gone. So think about that as
Speaker 1: you're documenting, like they don't these things the video recordings
Speaker 1: you might make. Because we talked about personal journals versus blogs,
Speaker 1: we've talked about audio recordings versus audio recordings for your
Speaker 1: personal use and podcasting video recording. You could just prop
Speaker 1: up your camera and just talk to your phone and
Speaker 1: record it and save it in your photo album, or
Speaker 1: you could put it on YouTube. And it doesn't matter
Speaker 1: what it looks like. The purpose here with regards to
Speaker 1: this conversation is documenting it, putting it down in the
Speaker 1: historical record. And so when you're documenting your journey, the
Speaker 1: content is supposed to be you, not the filtered version.
Speaker 1: I believe, I believe this, I believe we are because
Speaker 1: the way we're doing this is playing out. This is
Speaker 1: why I believe it. We're increasingly moving towards a version
Speaker 1: of the Internet where flaws are valuable. We had this
Speaker 1: several year moment in history where when Instagram launch and
Speaker 1: you can put filters on, when photoshot, people really got
Speaker 1: good at that, and you can take away all the blemishes,
Speaker 1: like those days are those days are numbered. In so
Speaker 1: many ways, we are moving towards a day where people
Speaker 1: just want to see what's real. We've been spoon fed
Speaker 1: stuff that's not real for so long, and at some
Speaker 1: point we want some nonfiction. That's what we're moving to.
Speaker 1: And the things that actually look manufactured, things that look
Speaker 1: like they've been cleaned up and plastic arized, they don't
Speaker 1: even get the engagement that's something that is completely organic
Speaker 1: would get. Something that was shot on the fly. The
Speaker 1: thing that shot on the fly actually gets more engagement
Speaker 1: because the thing that's cleaned up and made perfect looks
Speaker 1: like an ad to the average consumer. The average person
Speaker 1: who's just flipping through the timeline gets less engagement. So
Speaker 1: the content should be authentic. You should strive for authenticity.
Speaker 1: You should work because really the only reason you're not
Speaker 1: authentic on social is because you believe you have to proceed,
Speaker 1: you have to show something to the world that is
Speaker 1: not you. But it's you on steroids. So it's really
Speaker 1: you that has to work do those issues, not us.
Speaker 1: I said I would come back to this, and I've
Speaker 1: already touched on it. Actually pretty good it, but I
Speaker 1: just I wanted to put a staple here because I
Speaker 1: talked about n f t s very briefly. And when
Speaker 1: you're documenting your journey, imagine if the producers of Genius,
Speaker 1: the Netflix documentary for Kanye West, instead of putting it
Speaker 1: on Netflix, they took each of those clips and they
Speaker 1: put it on open c and they made n f
Speaker 1: t s out of it. And they took those early
Speaker 1: Kanye b's and instead of you know, just showing them
Speaker 1: or distributing them in a different way, they made each
Speaker 1: of those beats available for somebody to own. Some rapper
Speaker 1: out there, some upcoming artists that you know what, I'm
Speaker 1: about to buy this MP three and I own it
Speaker 1: on the blockchain. I'm talking about you. I'm using Kanye
Speaker 1: as an example. But again, we believe you believe you're
Speaker 1: gonna make it, and since you believe that one day,
Speaker 1: your early iterations of your product one day, the early
Speaker 1: drawings of your idea one day, the business plan you
Speaker 1: wrote on a napkin one day, the early versions of
Speaker 1: your prototype will be valuable to somebody. Why not make it?
Speaker 1: It's it's that's all that exists is the ideas that
Speaker 1: came out of your head. The ideas evolve over time.
Speaker 1: But what if those early ideas were documented and made
Speaker 1: into non fungible assets on the blockchain, made into end
Speaker 1: the tease. So not only do you get an opportunity
Speaker 1: to realize the rewards of the ultimate thing, but you
Speaker 1: also get to realize the rewards and engage your community
Speaker 1: with a one of one asset that is out there
Speaker 1: for the world to enjoy in the form of a
Speaker 1: non fungible token. The early pictures of you in your
Speaker 1: garage office, of you and your you know apartment office,
Speaker 1: you know, when you and five of your friends are
Speaker 1: you and two of your friends were in the early
Speaker 1: days of building your startup, Like, imagine what it looks
Speaker 1: like ten years from now when you guys said the billy,
Speaker 1: and you've got these images that the world has never seen.
Speaker 1: But now you're the rockstar tech founder. You're the rock star,
Speaker 1: you know crypto whale, You're the rock star, you know speaker,
Speaker 1: You're the rock star entrepreneur, You're the next Jeff Bezos.
Speaker 1: And you are displaying these images, displaying these early days,
Speaker 1: these video clips, these audio recordings of the early days
Speaker 1: of you building your thing. Has value to the people
Speaker 1: coming behind you, has value to the people who are
Speaker 1: cheering you on. So what should you document? As much
Speaker 1: as you can? I guess a better question is, like,
Speaker 1: what do people want to see? Don't think about what
Speaker 1: people want to see documents. You don't know what people
Speaker 1: want to see. You don't have a crystal ball. People
Speaker 1: want to see more than you think they want to see.
Speaker 1: Too often we talk ourselves out of documenting content because
Speaker 1: we believe nobody cares about a particular moment. We believe,
Speaker 1: for whatever reason, that some things are just insignificant to
Speaker 1: other people. Today. The truth is they might be, but
Speaker 1: tomorrow they may be everything. Imagine this. Imagine having an
Speaker 1: early version of a Pierre Moss sneaker. Imagine what that
Speaker 1: would go for if it was the production sample and
Speaker 1: the sample had a mistake in it. He said he
Speaker 1: had to send it back. Imagine what that goes for
Speaker 1: versus the one that he finally perfected, and there's a
Speaker 1: thousand of them on the market, Which one do you
Speaker 1: think would be more valuable? The one that is a
Speaker 1: one of one, the mistake, Because you can't get this,
Speaker 1: this is the this is the this is the prototype.
Speaker 1: I got the earl, I got the stuff. You can't
Speaker 1: get It's rare. You gotta know somebody to get this.
Speaker 1: You gotta know somebody who knows somebody to get this.
Speaker 1: It's exclusive. Only so many people have this. A thousand
Speaker 1: people have the production model, one person has the sample.
Speaker 1: The production sample value scarcity. What I want you to
Speaker 1: come away with this after listening to this episode. What
Speaker 1: I want you to leave with is a renewed desire. First,
Speaker 1: because you won't do it if you don't have the desire,
Speaker 1: but a renewed desire. Two, be inspired by your own story.
Speaker 1: If you believe that your story ends with you victorious,
Speaker 1: why would you not record the journey, the ups, the downs,
Speaker 1: the tragedies that try lance. Why would you not record it?
Speaker 1: Why would you not have documented history of it as
Speaker 1: it develops, as it evolves the good and the bad.
Speaker 1: Because there's things for you to learn. There, there's things
Speaker 1: for the other people to learn. There, there's things for
Speaker 1: future you to be great gracious for. I admise you.
Speaker 1: I I desire to see your content. I want to
Speaker 1: see what you come up with. I want to see
Speaker 1: your story as you're building your thing, and as you're
Speaker 1: building share with me, send it to me. I'm at
Speaker 1: Will Lucas on I G drop me a d M
Speaker 1: and say, you know what, Will, I listened to this
Speaker 1: podcast episode. You've convinced me to document my journey. Whether
Speaker 1: you're gonna do it via YouTube, where you're gonna open
Speaker 1: up a new blog, whether you're gonna start podcasting, whether
Speaker 1: you're going to record personally and not share with the
Speaker 1: war world, start recording it regardless, because you never know
Speaker 1: what that content could end up being as part of
Speaker 1: your larger narrative,