1 00:00:05,080 --> 00:00:06,000 Speaker 1: Welcome to the show. 2 00:00:06,160 --> 00:00:10,280 Speaker 2: I am Rashan McDonald, the host of Money Making Conversations Masterclass, 3 00:00:10,400 --> 00:00:13,320 Speaker 2: where we encourage people to stop reading other people's success 4 00:00:13,320 --> 00:00:14,120 Speaker 2: stories and. 5 00:00:14,120 --> 00:00:15,440 Speaker 1: Start planning their own. 6 00:00:16,000 --> 00:00:19,440 Speaker 2: Listen up as I interview entrepreneurs from around the country, 7 00:00:19,720 --> 00:00:22,560 Speaker 2: talk to celebrities and ask them how they are running 8 00:00:22,600 --> 00:00:25,560 Speaker 2: their companies, and speak with nonprofits who are making a 9 00:00:25,600 --> 00:00:28,920 Speaker 2: difference in their local communities. Now, sit back and listen 10 00:00:29,080 --> 00:00:32,080 Speaker 2: as we unlock the secrets to their success on Money 11 00:00:32,080 --> 00:00:36,479 Speaker 2: Making Conversations Masterclass. Hi, I'm Rashan McDonald, my host the 12 00:00:36,520 --> 00:00:40,360 Speaker 2: weekly Money Making Conversation Masterclass show. The interviews and information 13 00:00:40,520 --> 00:00:43,400 Speaker 2: that this show provides off for everyone. It's time to 14 00:00:43,400 --> 00:00:47,040 Speaker 2: stop reading other people's success stories and start living your 15 00:00:47,080 --> 00:00:49,360 Speaker 2: own Now. If you want to be a guest on 16 00:00:49,440 --> 00:00:53,480 Speaker 2: my show, Money Making Conversation Masterclass, please visit our website, 17 00:00:53,680 --> 00:00:57,280 Speaker 2: Moneymakingconversations dot com and click to be a guest button. 18 00:00:57,720 --> 00:01:00,800 Speaker 2: If you have a product, your small business, owner, entrepreneur, 19 00:01:01,360 --> 00:01:04,480 Speaker 2: on influencer, I want you on my show. So please 20 00:01:04,680 --> 00:01:08,360 Speaker 2: go to Moneymakingconversations dot com and click the B I guess, 21 00:01:08,360 --> 00:01:11,600 Speaker 2: But now let's get started. My guess is a proud 22 00:01:11,760 --> 00:01:16,520 Speaker 2: HBCU graduate. Through the platform Women and Media Global, she 23 00:01:16,600 --> 00:01:21,640 Speaker 2: has impacted the Liza over fifteen thousand women and students worldwide. 24 00:01:22,200 --> 00:01:23,240 Speaker 1: Since twenty twelve. 25 00:01:23,680 --> 00:01:27,160 Speaker 2: Women and Media has provided a platform for women in media, 26 00:01:27,400 --> 00:01:33,640 Speaker 2: entertainment and business, offering education, networking and multimedia storytelling opportunities 27 00:01:33,959 --> 00:01:38,000 Speaker 2: to foster growth and collaboration. We will discuss her journey 28 00:01:38,000 --> 00:01:43,040 Speaker 2: from HPCU grad the Visionary Entrepreneur. Please welcome to Money 29 00:01:43,040 --> 00:01:45,680 Speaker 2: Making Conversation Masterclass, Danielle Jeter. 30 00:01:45,959 --> 00:01:50,040 Speaker 3: How you doing, Danielle, I'm doing great. Good morning. Thank 31 00:01:50,120 --> 00:01:51,560 Speaker 3: you so much for having me today. 32 00:01:52,480 --> 00:01:53,960 Speaker 1: First of all, where are you based at? 33 00:01:54,760 --> 00:01:57,280 Speaker 4: I'm based in Miami, Florida currently. I've been here five 34 00:01:57,360 --> 00:01:57,960 Speaker 4: years now. 35 00:01:58,560 --> 00:02:03,640 Speaker 2: Okay, now, PR public Relations. If was that a strategic move? 36 00:02:04,680 --> 00:02:05,200 Speaker 3: Actually? 37 00:02:05,680 --> 00:02:08,840 Speaker 4: No. I first started out in the business as a 38 00:02:09,000 --> 00:02:14,520 Speaker 4: event planner and even producer, and I then went to 39 00:02:14,720 --> 00:02:18,400 Speaker 4: Radio one in Philadelphia as an intern when I graduated 40 00:02:18,400 --> 00:02:22,320 Speaker 4: from Spellman and I ended up in the promotions department. 41 00:02:22,840 --> 00:02:25,840 Speaker 4: So I was doing events with the promotions department because 42 00:02:25,840 --> 00:02:28,920 Speaker 4: I wanted to hold my skills in the event space, 43 00:02:29,600 --> 00:02:32,160 Speaker 4: and so I thought that would be a great opportunity 44 00:02:32,160 --> 00:02:35,480 Speaker 4: for me to get started and to meet some of 45 00:02:35,520 --> 00:02:39,399 Speaker 4: the great people who are influential in my city of Philadelphia. 46 00:02:39,440 --> 00:02:43,040 Speaker 4: When I went back to Philly, and there were people 47 00:02:43,040 --> 00:02:46,920 Speaker 4: who began to see me in the studio with journalists, 48 00:02:47,040 --> 00:02:50,040 Speaker 4: with media personalities and other celebrities who would come through 49 00:02:50,040 --> 00:02:52,720 Speaker 4: the city. Because when I was at the radio station, 50 00:02:52,880 --> 00:02:55,080 Speaker 4: not only was I in promotion, but I also had 51 00:02:55,320 --> 00:02:59,200 Speaker 4: the opportunity to learn how to actually produce talk radio shows. 52 00:02:59,240 --> 00:03:02,480 Speaker 4: And so we began to actually get calls for me 53 00:03:02,600 --> 00:03:05,919 Speaker 4: to do pr services and for me to offer marketing 54 00:03:05,960 --> 00:03:09,280 Speaker 4: services to clients. And I said, hey, I don't offer 55 00:03:09,320 --> 00:03:12,160 Speaker 4: that service, but when the call came in a few times, 56 00:03:12,200 --> 00:03:14,440 Speaker 4: I was like, Okay, we offer that service, and so 57 00:03:14,560 --> 00:03:17,920 Speaker 4: I could run. You know, I learned in the field 58 00:03:18,080 --> 00:03:20,640 Speaker 4: actually doing public relations. 59 00:03:20,720 --> 00:03:23,239 Speaker 2: Yes, okay, cool, So we're going to talk about events 60 00:03:23,280 --> 00:03:25,400 Speaker 2: and we're going to talk about public relations. But let's 61 00:03:25,400 --> 00:03:30,080 Speaker 2: go back to HBCU. Spelman College and based in Atlanta, Georgia. 62 00:03:30,120 --> 00:03:32,440 Speaker 2: What makes Spelman College so special? 63 00:03:34,000 --> 00:03:35,720 Speaker 3: Spellman is a great space. 64 00:03:35,960 --> 00:03:39,680 Speaker 4: The whole mission is to educate black women and to 65 00:03:39,800 --> 00:03:44,400 Speaker 4: create leaders and innovators out of the students who matriculate 66 00:03:44,440 --> 00:03:47,880 Speaker 4: through the university. It was just a wonderful opportunity to 67 00:03:48,440 --> 00:03:55,560 Speaker 4: be around such amazing women who are just growing, learning, doing, 68 00:03:55,640 --> 00:04:00,960 Speaker 4: but also very ambitious women, very driven, very smart, intelligent women. 69 00:04:01,840 --> 00:04:04,960 Speaker 4: And so that sisterhood is something that is rare, is 70 00:04:05,080 --> 00:04:08,640 Speaker 4: very unique, and what Spellman has been able to create 71 00:04:08,920 --> 00:04:11,840 Speaker 4: since eighteen eighty one has been life changing. It has 72 00:04:11,920 --> 00:04:14,960 Speaker 4: changed my life. It was a great decision for me 73 00:04:15,080 --> 00:04:19,040 Speaker 4: to go to Spelman. I was able to be challenged 74 00:04:19,120 --> 00:04:21,960 Speaker 4: a lot as well. It's not an easy place to 75 00:04:22,040 --> 00:04:25,120 Speaker 4: matriculate through and so you earned all your greeds. There 76 00:04:25,120 --> 00:04:28,600 Speaker 4: are no shortcuts at Spelman College. So I'm grateful for 77 00:04:29,320 --> 00:04:30,000 Speaker 4: my alma mater. 78 00:04:30,760 --> 00:04:34,680 Speaker 2: So let's talk about AOI. What does AOI stand for 79 00:04:34,760 --> 00:04:38,120 Speaker 2: this AOI Events and why did you start it? 80 00:04:38,279 --> 00:04:43,200 Speaker 4: AOI Events and PR stands for Affairs of Influence. So 81 00:04:44,200 --> 00:04:47,360 Speaker 4: this is a great backstory. We actually had to rebrand 82 00:04:47,400 --> 00:04:50,799 Speaker 4: our company when the company turned five years old because 83 00:04:50,839 --> 00:04:54,800 Speaker 4: the original name of the company was Affairs of Isis Events. 84 00:04:55,320 --> 00:04:56,360 Speaker 3: That was when. 85 00:04:56,320 --> 00:04:59,680 Speaker 4: President Barack Obama was in his first term and there 86 00:04:59,720 --> 00:05:05,120 Speaker 4: was a war on Isoul, right, but the news media 87 00:05:05,360 --> 00:05:09,480 Speaker 4: kept saying Isis and Isis is actually an Egyptian goddess. 88 00:05:09,520 --> 00:05:13,480 Speaker 4: So I actually had the opportunity to travel to Egypt 89 00:05:13,640 --> 00:05:16,799 Speaker 4: with Spelman College when I was a student. That trip 90 00:05:16,920 --> 00:05:20,960 Speaker 4: inspired me to launch my business the following year, and 91 00:05:21,000 --> 00:05:24,360 Speaker 4: I named my company after the Egyptian goddess Isis. 92 00:05:25,240 --> 00:05:27,239 Speaker 3: I began to get attacked. 93 00:05:28,320 --> 00:05:31,599 Speaker 4: Online in person at events when I was speaking at panels, 94 00:05:31,760 --> 00:05:33,880 Speaker 4: and even some of my clients had an issue with 95 00:05:33,920 --> 00:05:35,640 Speaker 4: the name of my business and did not want to 96 00:05:35,640 --> 00:05:38,679 Speaker 4: be associated with Affairs of Isis due to the war 97 00:05:39,640 --> 00:05:43,560 Speaker 4: or isol and so we rebranded at year five and 98 00:05:43,640 --> 00:05:46,440 Speaker 4: so we were branded to Affairs of Influence. So AOI 99 00:05:46,560 --> 00:05:49,800 Speaker 4: Events and PR stands for Affairs of Influence and we 100 00:05:50,000 --> 00:05:54,800 Speaker 4: do very niche marketing and PR and strategic communications campaigns 101 00:05:55,040 --> 00:05:58,599 Speaker 4: for brands who are looking to do social good. They're 102 00:05:58,640 --> 00:06:01,960 Speaker 4: looking to drive a message but also to build relationships 103 00:06:02,080 --> 00:06:06,200 Speaker 4: with their target audience, so we do communications campaigns. We 104 00:06:06,279 --> 00:06:12,919 Speaker 4: offer brand strategy, branding, marketing campaigns and event activations. 105 00:06:13,720 --> 00:06:16,240 Speaker 1: Now it took you a moment to make that name change. 106 00:06:16,960 --> 00:06:19,520 Speaker 2: What finally pushed you over the edge to say, you 107 00:06:19,560 --> 00:06:22,680 Speaker 2: know something, Either I'm a ride design or my business. 108 00:06:22,400 --> 00:06:23,000 Speaker 1: Is gonna close. 109 00:06:24,560 --> 00:06:26,480 Speaker 4: I changed the name when I had a client who 110 00:06:26,520 --> 00:06:28,400 Speaker 4: told me I couldn't show up at his event that 111 00:06:28,560 --> 00:06:32,920 Speaker 4: I planned with my business cards, and he said, I 112 00:06:32,920 --> 00:06:35,200 Speaker 4: don't know what you need to do. I'm gonna add 113 00:06:35,480 --> 00:06:37,800 Speaker 4: extra money to your retainer. I need you to go 114 00:06:37,880 --> 00:06:40,960 Speaker 4: find some new business cards in forty eight hours. So 115 00:06:41,240 --> 00:06:44,279 Speaker 4: when he told me that that was a gillbreaker, I 116 00:06:44,400 --> 00:06:47,039 Speaker 4: was like, no problem, We're gonna figure this out, right. 117 00:06:47,360 --> 00:06:50,359 Speaker 4: And so what I did was I went to some experts. 118 00:06:50,440 --> 00:06:53,440 Speaker 4: I sat down, I did a roundtable think tank with 119 00:06:53,520 --> 00:06:56,880 Speaker 4: people that I trusted, advisors that I trusted, and I 120 00:06:56,920 --> 00:07:00,680 Speaker 4: began to get feedback and information and direct action and 121 00:07:01,160 --> 00:07:02,960 Speaker 4: be able to bounce ideas off of them. 122 00:07:03,360 --> 00:07:04,120 Speaker 3: Then I went. 123 00:07:03,960 --> 00:07:08,400 Speaker 4: To another marketing and design company and I sat with 124 00:07:08,480 --> 00:07:11,280 Speaker 4: them and I got a consultation with them, and I 125 00:07:11,320 --> 00:07:12,400 Speaker 4: went through the process. 126 00:07:12,480 --> 00:07:12,640 Speaker 1: Right. 127 00:07:12,680 --> 00:07:15,560 Speaker 4: I had to redo the logos, had to be done over, 128 00:07:15,960 --> 00:07:19,480 Speaker 4: the website, had to be done over, business cards, email addresses. 129 00:07:19,520 --> 00:07:21,640 Speaker 4: I mean, everything was brand new. 130 00:07:22,200 --> 00:07:24,800 Speaker 1: So you did this whole rebrand, this whole rebrand. 131 00:07:25,240 --> 00:07:29,920 Speaker 2: Did you immediately notice the difference now you've made those changes. 132 00:07:30,280 --> 00:07:32,680 Speaker 2: Where were you at and how did you relaunch your 133 00:07:32,720 --> 00:07:35,960 Speaker 2: brand and let everybody know I'm the same person, just 134 00:07:36,000 --> 00:07:36,640 Speaker 2: a different name. 135 00:07:37,840 --> 00:07:41,160 Speaker 4: Yeah, it was it was a process, you know, And 136 00:07:41,240 --> 00:07:42,120 Speaker 4: when you rebrand. 137 00:07:42,160 --> 00:07:43,240 Speaker 3: It costs money. 138 00:07:44,040 --> 00:07:46,960 Speaker 4: You gotta pay to get all of these new marketing 139 00:07:47,040 --> 00:07:50,720 Speaker 4: assets designed and done. These things could take a couple 140 00:07:50,720 --> 00:07:52,720 Speaker 4: of weeks in order to do. But I felt like 141 00:07:52,800 --> 00:07:56,240 Speaker 4: it gave our brand an upgrade, It gave us a refresh, 142 00:07:56,280 --> 00:07:57,800 Speaker 4: and it gave us something that was a little bit 143 00:07:57,800 --> 00:08:00,560 Speaker 4: more relatable to the diverse client and tell that we 144 00:08:00,640 --> 00:08:01,559 Speaker 4: actually want to serve. 145 00:08:01,680 --> 00:08:05,640 Speaker 2: So that talks about communication, and I think in all conversations, Danielle, 146 00:08:05,680 --> 00:08:09,760 Speaker 2: I'm talking to Danielle Jeter pr extraordinaire. I like to 147 00:08:09,760 --> 00:08:13,680 Speaker 2: say that an event planner extraordinary impacted over fifteen thousand 148 00:08:13,760 --> 00:08:17,600 Speaker 2: people since twenty twelve. She did a rebrand on her name, 149 00:08:17,920 --> 00:08:23,360 Speaker 2: and that calms down to communication, strategic communication, which is 150 00:08:23,400 --> 00:08:27,640 Speaker 2: the core of success. Being able to listen and being 151 00:08:27,800 --> 00:08:31,240 Speaker 2: able to speak the right language to people at the 152 00:08:31,360 --> 00:08:36,559 Speaker 2: right point of communication. Talk to us, Danielle about strategic communication. 153 00:08:38,400 --> 00:08:41,480 Speaker 3: Strategic communications is so valuable. 154 00:08:41,920 --> 00:08:45,079 Speaker 4: I typically am on the external communication side of things, 155 00:08:45,080 --> 00:08:50,280 Speaker 4: so I am externally communicating my clients messaging and their mission, 156 00:08:50,400 --> 00:08:55,040 Speaker 4: their vision to a target audience for their products or services. 157 00:08:55,400 --> 00:08:59,520 Speaker 4: That's a delicate situation because you have to think about 158 00:08:59,520 --> 00:09:03,320 Speaker 4: the India user. What is important to the end user 159 00:09:03,640 --> 00:09:06,640 Speaker 4: that is going to draw them to my client's mission, 160 00:09:06,840 --> 00:09:09,120 Speaker 4: that is going to draw them to create impact for 161 00:09:09,400 --> 00:09:11,960 Speaker 4: in my clients so that they can get more customers 162 00:09:12,000 --> 00:09:14,600 Speaker 4: within their business, they can get more users within their 163 00:09:14,640 --> 00:09:18,400 Speaker 4: services and things of that sort. So I'm constantly thinking 164 00:09:18,480 --> 00:09:21,200 Speaker 4: and keeping my nose to the ground of what's happening 165 00:09:21,280 --> 00:09:26,160 Speaker 4: on the ground. What are consumers interested in, what is 166 00:09:26,200 --> 00:09:29,280 Speaker 4: concerning them, and how do we communicate best to them 167 00:09:29,760 --> 00:09:35,080 Speaker 4: in order to capture their attention. Today, our competition is 168 00:09:35,120 --> 00:09:39,839 Speaker 4: not other businesses. Today, competition is the attention of our 169 00:09:39,880 --> 00:09:47,160 Speaker 4: buyers Instagram, TikTok, podcasts, the news. What they're taking in 170 00:09:47,400 --> 00:09:50,960 Speaker 4: entertainment is sports. Where they're spending their time and what 171 00:09:51,040 --> 00:09:55,160 Speaker 4: they're utilizing these their minutes and their hours. That is 172 00:09:55,200 --> 00:09:58,560 Speaker 4: the attention and that is what we are in competition with. 173 00:09:58,880 --> 00:10:00,360 Speaker 4: So we have to show it with their are and 174 00:10:00,360 --> 00:10:01,960 Speaker 4: then we have to communicate in a way that is 175 00:10:02,000 --> 00:10:06,160 Speaker 4: interesting to them. And now because we have such short 176 00:10:06,200 --> 00:10:09,160 Speaker 4: form content and such short form copy, now we have 177 00:10:09,200 --> 00:10:11,360 Speaker 4: to relay our message in a shorter way that it's 178 00:10:11,360 --> 00:10:13,920 Speaker 4: still attractive to the client that is going to capture 179 00:10:13,920 --> 00:10:14,440 Speaker 4: their attention. 180 00:10:14,640 --> 00:10:17,440 Speaker 2: Okay, Daniel just the key part of this conversation because 181 00:10:17,440 --> 00:10:21,559 Speaker 2: my show is about entrepreneurship, small business owners, influencers, people 182 00:10:21,640 --> 00:10:27,800 Speaker 2: have products, brand activations, so many people don't understand that. 183 00:10:28,040 --> 00:10:31,360 Speaker 2: First of all, please explain to everybody what is the 184 00:10:31,480 --> 00:10:36,520 Speaker 2: brand and then move on to brand activations and how 185 00:10:36,559 --> 00:10:39,319 Speaker 2: to launch successful brand activations. 186 00:10:41,000 --> 00:10:43,280 Speaker 3: So your brand is simply your reputation. 187 00:10:43,880 --> 00:10:47,679 Speaker 4: Sometimes we think, oh, my brand is the colors in 188 00:10:47,760 --> 00:10:51,800 Speaker 4: my logo. It's my logo, it's the pretty things, it's 189 00:10:51,840 --> 00:10:55,040 Speaker 4: the website. Your brand is Your reputation is what people 190 00:10:55,080 --> 00:10:57,960 Speaker 4: say about you and your company and your services when 191 00:10:57,960 --> 00:10:59,000 Speaker 4: you are not in the room. 192 00:10:59,320 --> 00:11:01,160 Speaker 3: It is what they say about you when. 193 00:11:01,000 --> 00:11:04,040 Speaker 4: They are referring or not referring your business to another 194 00:11:04,080 --> 00:11:05,080 Speaker 4: potential customer. 195 00:11:05,440 --> 00:11:06,520 Speaker 3: That is your reputation. 196 00:11:06,640 --> 00:11:10,280 Speaker 4: Your customer service, how you deliver, how you communicate, how 197 00:11:10,320 --> 00:11:13,640 Speaker 4: you follow up and follow through is the reputation of 198 00:11:13,760 --> 00:11:18,040 Speaker 4: your brand. So that is important elements that you always 199 00:11:18,120 --> 00:11:21,240 Speaker 4: want to keep at the top of your mind. But 200 00:11:21,520 --> 00:11:25,520 Speaker 4: we are about experiences. The brand activation gigs you an 201 00:11:25,559 --> 00:11:29,840 Speaker 4: opportunity to create an experience for your customers and those 202 00:11:29,880 --> 00:11:31,680 Speaker 4: who you want to be your customers. 203 00:11:32,040 --> 00:11:33,359 Speaker 3: You use brand. 204 00:11:33,120 --> 00:11:36,440 Speaker 4: Activations as a way to show up in person, in 205 00:11:36,559 --> 00:11:40,040 Speaker 4: community to be able to have personal touch points with 206 00:11:40,240 --> 00:11:42,240 Speaker 4: your customers and with your audience. 207 00:11:42,559 --> 00:11:45,240 Speaker 3: So you being able to activate a. 208 00:11:46,679 --> 00:11:49,920 Speaker 4: Concept, whether it is a in person event, a in 209 00:11:50,000 --> 00:11:54,240 Speaker 4: person experience, a kiosk type of experience, This is you 210 00:11:54,400 --> 00:11:57,800 Speaker 4: going out into the field and being able to create 211 00:11:57,840 --> 00:12:01,520 Speaker 4: touch points for your consumers what will create emotion and 212 00:12:01,679 --> 00:12:05,360 Speaker 4: emotions within them. Right, they'll be able to learn see 213 00:12:05,440 --> 00:12:07,600 Speaker 4: you and feel you, touch you, and have an emotional 214 00:12:07,600 --> 00:12:09,719 Speaker 4: connection to your brand and really get to know who 215 00:12:09,760 --> 00:12:13,320 Speaker 4: you are. So brand activations are a part of your 216 00:12:13,360 --> 00:12:16,840 Speaker 4: marketing strategy, and a great way to launch a brand 217 00:12:16,920 --> 00:12:20,959 Speaker 4: activation is to first plan for it into your marketing strategy, 218 00:12:21,360 --> 00:12:25,240 Speaker 4: So breaking up your marketing and breaking up your planning 219 00:12:25,440 --> 00:12:29,320 Speaker 4: in quarters and being able to say, hey, let me 220 00:12:29,360 --> 00:12:31,360 Speaker 4: go ahead and steat a budget aside, because I want 221 00:12:31,400 --> 00:12:35,080 Speaker 4: to activate whether you The smart way that brands activate 222 00:12:35,120 --> 00:12:38,360 Speaker 4: nowadays is activating where the people already are. So the 223 00:12:38,480 --> 00:12:40,960 Speaker 4: smart way to activate is to go to where the 224 00:12:41,000 --> 00:12:44,680 Speaker 4: audience already is and buy into that experience. I think 225 00:12:44,720 --> 00:12:47,280 Speaker 4: another great way to do this and what ways that 226 00:12:47,400 --> 00:12:52,240 Speaker 4: I started to activate my own brand was partnership and 227 00:12:52,360 --> 00:12:56,280 Speaker 4: I built relationships with the local elected officials in my city. 228 00:12:56,360 --> 00:12:59,600 Speaker 4: I'm from Philadelphia, so when I went back home from 229 00:13:00,040 --> 00:13:03,720 Speaker 4: the graduating from Spellman College, I began to create relationships 230 00:13:03,760 --> 00:13:07,080 Speaker 4: with local elected officials. They have a need, I have 231 00:13:07,160 --> 00:13:12,120 Speaker 4: a need, right, and so they also have community events 232 00:13:12,160 --> 00:13:16,320 Speaker 4: and various events for various audience members within their constituent. 233 00:13:16,600 --> 00:13:19,480 Speaker 4: So I began to partner with them on behalf of 234 00:13:20,160 --> 00:13:24,400 Speaker 4: slaw business networking events, young professional networking events, Women in 235 00:13:24,480 --> 00:13:28,640 Speaker 4: Media congresses, and so as a result, my company was 236 00:13:28,679 --> 00:13:32,840 Speaker 4: able to partner with their bigger brand and then expose 237 00:13:32,920 --> 00:13:35,960 Speaker 4: us to an audience of people in creating that trust factor. 238 00:13:36,640 --> 00:13:39,960 Speaker 4: So brand activations could also be something like that. So 239 00:13:40,040 --> 00:13:42,480 Speaker 4: now we're partnering on an event. I'm co branding and 240 00:13:42,600 --> 00:13:47,040 Speaker 4: marketing with this senator, with this congresswoman. Now people are 241 00:13:47,040 --> 00:13:50,520 Speaker 4: seeing that I'm a credible businesswoman in the city because 242 00:13:50,559 --> 00:13:52,959 Speaker 4: now I'm partner with the congresswoman who they are already know. 243 00:13:53,600 --> 00:13:55,440 Speaker 3: And now my local placement is there. 244 00:13:55,480 --> 00:13:58,200 Speaker 4: With her local placement, we're doing pop up banners. I 245 00:13:58,240 --> 00:14:01,040 Speaker 4: have an opportunity to speak and address the audience. And 246 00:14:01,080 --> 00:14:04,040 Speaker 4: now she becomes my partner, he or she becomes my partner. 247 00:14:04,280 --> 00:14:06,680 Speaker 4: It's another great way to activate, and it also doesn't 248 00:14:06,720 --> 00:14:08,680 Speaker 4: take a lot of capital in order for you to 249 00:14:08,760 --> 00:14:11,680 Speaker 4: come in and say, hey, I want to add value 250 00:14:11,720 --> 00:14:14,040 Speaker 4: to this program. This is what I can bring to 251 00:14:14,080 --> 00:14:14,400 Speaker 4: the team. 252 00:14:14,880 --> 00:14:18,080 Speaker 5: Please don't go anywhere. We'll be right back with more 253 00:14:18,120 --> 00:14:27,680 Speaker 5: Money Making Conversations Masterclass. Welcome back to the Money Making 254 00:14:27,720 --> 00:14:30,920 Speaker 5: Conversations Masterclass hosted by Rashaan McDonald. 255 00:14:32,440 --> 00:14:36,480 Speaker 2: Let's talk about brand activation mistakes. Everybody wants to do 256 00:14:36,520 --> 00:14:40,000 Speaker 2: it their way. I will tell people on this show. 257 00:14:40,040 --> 00:14:42,880 Speaker 2: I say you can't show up at the door opening 258 00:14:42,880 --> 00:14:45,400 Speaker 2: the door where your customers are in line. You gotta 259 00:14:45,440 --> 00:14:49,840 Speaker 2: be there before your customer. That's an activation mistake. Let's 260 00:14:49,840 --> 00:14:52,080 Speaker 2: talk about the process of people coming to you. You 261 00:14:52,120 --> 00:14:55,560 Speaker 2: do events. You also do PR. That's the name of 262 00:14:55,600 --> 00:14:59,720 Speaker 2: your company, AOI Events in PR. How does support body 263 00:14:59,760 --> 00:15:03,240 Speaker 2: walk into you trying to avoid brand mistakes? How do 264 00:15:03,280 --> 00:15:05,560 Speaker 2: you welcome a new client into your business? 265 00:15:06,120 --> 00:15:07,400 Speaker 3: That's a really great question. 266 00:15:08,120 --> 00:15:17,840 Speaker 4: So at the point of discovery, I invite the prospect, customer, corporation, executive, 267 00:15:18,120 --> 00:15:22,360 Speaker 4: nonprofit leader. I invite them to have a discovery meeting 268 00:15:22,360 --> 00:15:25,640 Speaker 4: with me, a discovery call. Before they actually get on 269 00:15:25,680 --> 00:15:28,440 Speaker 4: this call, I have a short fan and they fill 270 00:15:28,440 --> 00:15:32,320 Speaker 4: out information on that form that allows me to gather 271 00:15:32,600 --> 00:15:35,200 Speaker 4: enough information that I can go ahead and start to 272 00:15:35,320 --> 00:15:39,480 Speaker 4: drive the conversation as we set up for that first 273 00:15:39,480 --> 00:15:40,320 Speaker 4: discovery meeting. 274 00:15:40,360 --> 00:15:42,880 Speaker 3: That first discovery meeting, there's never a charge. 275 00:15:42,920 --> 00:15:45,880 Speaker 4: I do not charge for a counsultation to see if 276 00:15:45,920 --> 00:15:47,440 Speaker 4: we are a good fit to work together. 277 00:15:47,560 --> 00:15:47,920 Speaker 1: Thank you. 278 00:15:48,040 --> 00:15:52,080 Speaker 4: I welcome that one hour conversation and I take the 279 00:15:52,160 --> 00:15:58,120 Speaker 4: moment to learn as much about this potential prospect their 280 00:15:58,200 --> 00:16:01,360 Speaker 4: company with their goals are, what their mission is, but 281 00:16:01,480 --> 00:16:06,480 Speaker 4: also what are the pain points, what is not working 282 00:16:06,600 --> 00:16:09,240 Speaker 4: for you that you're looking to find a solution and 283 00:16:09,280 --> 00:16:13,760 Speaker 4: to find a problem about this problem. If your problem 284 00:16:14,040 --> 00:16:18,479 Speaker 4: is something that I feel confident that I can address 285 00:16:18,600 --> 00:16:25,000 Speaker 4: and help you move forward by way of communications, public relations, branding, 286 00:16:25,160 --> 00:16:28,640 Speaker 4: a special event, then I go ahead and I offer 287 00:16:28,800 --> 00:16:32,480 Speaker 4: up our types of services and provide that. So public 288 00:16:32,520 --> 00:16:36,000 Speaker 4: relations is traditionally something that is done on a retainer, 289 00:16:36,440 --> 00:16:41,280 Speaker 4: which means that the customer or the business owner is 290 00:16:41,680 --> 00:16:45,120 Speaker 4: signing a contract for several months to retain us for 291 00:16:45,200 --> 00:16:47,880 Speaker 4: three months, for four months, for six months, for one year, 292 00:16:48,200 --> 00:16:50,840 Speaker 4: and for us to work on your behalf. And it 293 00:16:50,920 --> 00:16:54,080 Speaker 4: is services that are done for you. So that is 294 00:16:54,120 --> 00:16:56,520 Speaker 4: a traditional way of how we go ahead and do 295 00:16:56,720 --> 00:16:59,640 Speaker 4: our business. If it does not seem as if it's 296 00:16:59,640 --> 00:17:02,400 Speaker 4: a good fit, there's a variety of reasons it wouldn't 297 00:17:02,440 --> 00:17:03,000 Speaker 4: be a good fit. 298 00:17:03,120 --> 00:17:05,960 Speaker 3: One, they're looking for a service that we do not provide. 299 00:17:06,440 --> 00:17:10,920 Speaker 4: Two, they may not have the appropriate budget to go 300 00:17:10,960 --> 00:17:14,880 Speaker 4: ahead and start the services of what they're looking to do. 301 00:17:15,800 --> 00:17:18,959 Speaker 3: Three. Sometimes people don't even set up a marketing budget. 302 00:17:19,000 --> 00:17:21,439 Speaker 3: They don't have an idea of what their budget is. 303 00:17:21,880 --> 00:17:24,919 Speaker 4: And I think it's premature to have a conversation with 304 00:17:25,040 --> 00:17:28,240 Speaker 4: a service provider before you actually know how much you 305 00:17:28,280 --> 00:17:32,480 Speaker 4: can afford to actually spend on that particular product, project 306 00:17:32,560 --> 00:17:35,600 Speaker 4: or service. And sometimes people come and say, well, hey, 307 00:17:36,080 --> 00:17:37,720 Speaker 4: well I don't have the information. I don't know how 308 00:17:37,800 --> 00:17:40,360 Speaker 4: much PR costs, I don't know how much marketing costs. 309 00:17:41,080 --> 00:17:43,200 Speaker 4: That's okay. I mean you could just go ahead and 310 00:17:43,240 --> 00:17:46,320 Speaker 4: start to do your research. And a lot of that 311 00:17:46,320 --> 00:17:49,360 Speaker 4: stuff is online already. You know, we have chagbt now 312 00:17:49,560 --> 00:17:53,199 Speaker 4: what makes it even easier. But ultimately you have to 313 00:17:53,200 --> 00:17:56,160 Speaker 4: look at how much money your business is profiting and 314 00:17:56,240 --> 00:18:00,359 Speaker 4: then drive ten to thirty percent of your profits into 315 00:18:00,400 --> 00:18:01,640 Speaker 4: a budget for marketing. 316 00:18:03,640 --> 00:18:07,160 Speaker 2: Let's talk about the marketing plane. Why do people don't 317 00:18:07,280 --> 00:18:10,879 Speaker 2: understand they have to market something to get people to 318 00:18:11,240 --> 00:18:11,840 Speaker 2: know what they have. 319 00:18:13,800 --> 00:18:17,080 Speaker 4: I feel when it comes to small businesses, they get 320 00:18:17,200 --> 00:18:20,800 Speaker 4: very caught up in the product and service and producing 321 00:18:20,840 --> 00:18:22,520 Speaker 4: what it is that they have, and they fall in 322 00:18:22,520 --> 00:18:25,239 Speaker 4: love with the creative process of whatever this app is, 323 00:18:25,680 --> 00:18:29,520 Speaker 4: whatever this you know physical product is, whatever this thing 324 00:18:29,560 --> 00:18:32,800 Speaker 4: that you want to create, and then the execution, which 325 00:18:32,840 --> 00:18:34,879 Speaker 4: is the marketing and sales side, comes in on the 326 00:18:34,960 --> 00:18:38,119 Speaker 4: back end. So now you have launched a business, and 327 00:18:38,440 --> 00:18:41,320 Speaker 4: now you are in the red because you haven't figured 328 00:18:41,320 --> 00:18:44,679 Speaker 4: out who the audiences that's going to buy this and 329 00:18:44,720 --> 00:18:47,560 Speaker 4: then how to actually sell it to them. And so 330 00:18:47,880 --> 00:18:50,760 Speaker 4: before we even launch the idea, we have to talk 331 00:18:50,760 --> 00:18:53,360 Speaker 4: about how are we going to fund the idea, how 332 00:18:53,400 --> 00:18:56,199 Speaker 4: are we going to put together a marketing strategy in 333 00:18:56,240 --> 00:18:59,719 Speaker 4: a marketing system, because you have a strategy, but then 334 00:18:59,760 --> 00:19:02,720 Speaker 4: you need the system to back up the strategy and 335 00:19:02,760 --> 00:19:04,920 Speaker 4: so forth as well with the sales process. 336 00:19:04,960 --> 00:19:07,080 Speaker 3: So it's really disheartening to see. 337 00:19:07,640 --> 00:19:12,320 Speaker 4: And I actually started coaching startups and small businesses who 338 00:19:12,359 --> 00:19:15,640 Speaker 4: are in growth phase because of this lack of knowledge 339 00:19:15,760 --> 00:19:20,240 Speaker 4: around and marketing and sales. I have a six week 340 00:19:20,320 --> 00:19:24,480 Speaker 4: marketing and sales accelerator. And just last night I was 341 00:19:24,520 --> 00:19:28,160 Speaker 4: invited to a private event and I met the co 342 00:19:28,320 --> 00:19:31,760 Speaker 4: founder of Reebok, who is a billionaire. His nig Joe, 343 00:19:32,600 --> 00:19:35,720 Speaker 4: and he's European and now Joe is about eighty something 344 00:19:35,880 --> 00:19:40,200 Speaker 4: years old. And they asked him a question and he said, 345 00:19:41,119 --> 00:19:45,639 Speaker 4: one of the most, probably the most important aspect to 346 00:19:45,800 --> 00:19:50,359 Speaker 4: a product or service is the marketing. Is the This 347 00:19:50,560 --> 00:19:53,479 Speaker 4: is a man who scaled the business and sold it 348 00:19:53,720 --> 00:19:58,040 Speaker 4: to to Adidas for about twenty three billion dollars. 349 00:20:00,080 --> 00:20:02,040 Speaker 1: And that's what people don't understand. And I think that 350 00:20:02,160 --> 00:20:03,560 Speaker 1: another part of the whole. 351 00:20:03,359 --> 00:20:06,960 Speaker 2: Process of the mistakes that we make is that we 352 00:20:07,080 --> 00:20:10,560 Speaker 2: try to talk to everybody. And I always tell people, 353 00:20:10,600 --> 00:20:12,960 Speaker 2: you know, like like Tesla, I've never seen the Tesla 354 00:20:12,960 --> 00:20:16,520 Speaker 2: commercial on TV, but you people buy a Tesla, Okay, 355 00:20:17,320 --> 00:20:19,400 Speaker 2: I've never It's a new brand of EV out there 356 00:20:19,440 --> 00:20:22,720 Speaker 2: called Rivan, I believe or I v An. 357 00:20:22,720 --> 00:20:25,800 Speaker 1: That's a new EV. That truck. I love that truck. 358 00:20:26,200 --> 00:20:27,879 Speaker 1: But guess what, I don't see no TV. 359 00:20:29,160 --> 00:20:31,240 Speaker 2: So a lot of people want to go out there, 360 00:20:31,760 --> 00:20:34,280 Speaker 2: whatever they product, they want to talk to everybody where 361 00:20:34,280 --> 00:20:34,800 Speaker 2: they should do. 362 00:20:34,960 --> 00:20:36,000 Speaker 1: Niche marketing. 363 00:20:36,440 --> 00:20:40,280 Speaker 2: Like you said, find out who your audience is, focus 364 00:20:40,400 --> 00:20:44,199 Speaker 2: on that audience, and any growth outside of that audience 365 00:20:44,359 --> 00:20:49,159 Speaker 2: is called positive residual income. Talk to about that niche 366 00:20:49,160 --> 00:20:52,119 Speaker 2: marketing and focusing on I always tell people that's what 367 00:20:52,240 --> 00:20:55,080 Speaker 2: people make a big mistake. They throw why the net 368 00:20:55,160 --> 00:20:57,760 Speaker 2: trying to catch everybody when they should be standing on 369 00:20:58,280 --> 00:21:01,280 Speaker 2: next to the bank catching a fish that they can catch. 370 00:21:02,040 --> 00:21:02,960 Speaker 1: Talk to is Danielle. 371 00:21:03,880 --> 00:21:07,160 Speaker 4: I think that is the huge that's the huge difference 372 00:21:07,200 --> 00:21:11,080 Speaker 4: between the business owner and entrepreneur who has been doing 373 00:21:11,080 --> 00:21:13,640 Speaker 4: the work and studying and learning their business and one 374 00:21:13,880 --> 00:21:18,280 Speaker 4: clearity is still just figuring it out. One of the 375 00:21:18,280 --> 00:21:20,600 Speaker 4: things that we first understand is that we can't communicate 376 00:21:20,640 --> 00:21:24,280 Speaker 4: to everybody and that our product or service will not 377 00:21:24,440 --> 00:21:27,480 Speaker 4: be you know, for everybody. So it's important to learn 378 00:21:27,520 --> 00:21:31,080 Speaker 4: and understand the demographics of your audience. Social media has 379 00:21:31,160 --> 00:21:34,320 Speaker 4: made it very awesome to understand that because if you 380 00:21:34,440 --> 00:21:37,280 Speaker 4: have your profiles set up as business profiles, you can 381 00:21:37,280 --> 00:21:38,200 Speaker 4: see the demographics. 382 00:21:38,200 --> 00:21:39,880 Speaker 3: You can see the gender. 383 00:21:39,920 --> 00:21:44,600 Speaker 4: The age, the location, and then you can begin to study, Okay, 384 00:21:44,680 --> 00:21:48,520 Speaker 4: well what types of things do these do these demographics 385 00:21:48,600 --> 00:21:53,320 Speaker 4: like what's important? Where they finding their news and their media. 386 00:21:53,440 --> 00:21:56,240 Speaker 4: But then also you can do the work and actually 387 00:21:56,320 --> 00:21:59,760 Speaker 4: go out and talk to your customers, create moments where 388 00:21:59,840 --> 00:22:04,320 Speaker 4: you talk to them. When I was younger in business, 389 00:22:04,400 --> 00:22:07,520 Speaker 4: I will always have these think tank kind of like 390 00:22:07,680 --> 00:22:11,880 Speaker 4: roundtables where I would bring in strategic people. When I'm 391 00:22:11,920 --> 00:22:14,360 Speaker 4: thinking about a product, when I'm thinking about a service, 392 00:22:14,480 --> 00:22:17,359 Speaker 4: I first want to make sure that this audience that 393 00:22:17,440 --> 00:22:20,400 Speaker 4: I'm thinking about actually needs this. So I bring them in, 394 00:22:20,880 --> 00:22:23,639 Speaker 4: I host them, I give them some hospitality, and I 395 00:22:23,680 --> 00:22:26,800 Speaker 4: get feed from them. I ask the questions and they 396 00:22:27,320 --> 00:22:29,640 Speaker 4: you know, they deliver the information to me and allows 397 00:22:29,680 --> 00:22:31,920 Speaker 4: me to create a product or service that makes sense 398 00:22:32,160 --> 00:22:35,119 Speaker 4: for that particular audience, because you could be thinking something 399 00:22:35,720 --> 00:22:38,440 Speaker 4: but it might not be the case right. So having 400 00:22:38,480 --> 00:22:42,840 Speaker 4: those communications, being able to survey your audience, being able 401 00:22:42,880 --> 00:22:47,120 Speaker 4: to follow up with them and build rapport with them, 402 00:22:47,240 --> 00:22:51,280 Speaker 4: have those connections in communication, being able to niche down 403 00:22:51,320 --> 00:22:53,639 Speaker 4: and learn about that is very important. One of the 404 00:22:53,640 --> 00:22:56,120 Speaker 4: things that I've realized in my business is a lot 405 00:22:56,119 --> 00:23:00,240 Speaker 4: of my clientele is males. A lot people hire my 406 00:23:00,320 --> 00:23:03,920 Speaker 4: PR services and those who I work a lot with 407 00:23:04,440 --> 00:23:09,440 Speaker 4: are males. And when I saw that trend, then I said, okay, well, 408 00:23:09,440 --> 00:23:12,720 Speaker 4: I'm going to continue to have conversations with businessmen who 409 00:23:12,840 --> 00:23:16,960 Speaker 4: are serious about marketing and building their brands and doing pr. 410 00:23:17,200 --> 00:23:19,879 Speaker 4: Now I do represent women, but I'm just saying, the 411 00:23:19,920 --> 00:23:22,280 Speaker 4: statistics show in my business that. 412 00:23:22,320 --> 00:23:25,760 Speaker 3: More men hire me than women hire. 413 00:23:25,520 --> 00:23:29,119 Speaker 4: Me and so, and that's just because I'm following, you know, 414 00:23:29,160 --> 00:23:30,680 Speaker 4: what's happening within my business. 415 00:23:31,040 --> 00:23:34,040 Speaker 3: And then I'm able to build those relationships with them. 416 00:23:34,040 --> 00:23:36,480 Speaker 2: Which is fantastic because you know, women and me the 417 00:23:36,560 --> 00:23:40,480 Speaker 2: Global Mission and the wim Speaks podcast is about women. 418 00:23:40,880 --> 00:23:42,600 Speaker 2: And then we just talking about earlier, were talking about 419 00:23:42,640 --> 00:23:45,520 Speaker 2: comments in your social media posts. Find out what people 420 00:23:45,560 --> 00:23:49,359 Speaker 2: are saying about you, don't ignore. If it's consistent, that 421 00:23:49,480 --> 00:23:51,400 Speaker 2: may be a brand tool you need to bring into 422 00:23:51,440 --> 00:23:54,880 Speaker 2: your business. Let's talk about the extensions that you've created 423 00:23:54,920 --> 00:23:58,800 Speaker 2: your podcasts and other platforms as a public speaker that 424 00:23:58,880 --> 00:24:00,359 Speaker 2: you've created outside. 425 00:24:00,160 --> 00:24:02,240 Speaker 1: Your for Matt Danielle, Oh wow. 426 00:24:02,400 --> 00:24:06,479 Speaker 4: Yeah. So everything that I have created and launched is 427 00:24:06,520 --> 00:24:09,320 Speaker 4: because I found that there was a need to fill, right. 428 00:24:09,440 --> 00:24:12,639 Speaker 4: I don't I'm not that that entrepreneur who says I 429 00:24:12,680 --> 00:24:14,440 Speaker 4: think my idea is great, I'm gonna go ahead and 430 00:24:14,520 --> 00:24:16,760 Speaker 4: launch it. I understand that I need a service base. 431 00:24:16,800 --> 00:24:20,240 Speaker 4: I understand that I need customers, so I'm servicing and 432 00:24:20,240 --> 00:24:25,560 Speaker 4: providing things that matter to them. When I graduated from school, 433 00:24:25,720 --> 00:24:27,960 Speaker 4: I also went to a film screening. So I majored 434 00:24:28,000 --> 00:24:31,359 Speaker 4: in Theater, Arts and Dance at Spelmen College and a 435 00:24:31,440 --> 00:24:34,240 Speaker 4: double major in history. And so I was at a 436 00:24:34,240 --> 00:24:37,439 Speaker 4: film screening and it was about the Philadelphia arts scene. 437 00:24:38,160 --> 00:24:41,040 Speaker 4: And it was a group of young filmmakers who was 438 00:24:41,080 --> 00:24:46,119 Speaker 4: premiering this screening. But when I saw the screening, I 439 00:24:46,240 --> 00:24:49,359 Speaker 4: noticed that there was only one woman in this feature film. 440 00:24:49,400 --> 00:24:54,320 Speaker 4: And I've said, well, wow, wow, why only one woman? No, Like, 441 00:24:55,320 --> 00:24:58,679 Speaker 4: there's so many artists that come out of Philadelphia, like 442 00:24:58,880 --> 00:25:02,240 Speaker 4: you only felt one to talk to in this documentary 443 00:25:02,760 --> 00:25:05,040 Speaker 4: is So I was like, wow, this is alarming to me. 444 00:25:05,760 --> 00:25:09,119 Speaker 4: I think this signifies something bigger that's happening within the industry. 445 00:25:09,480 --> 00:25:13,879 Speaker 4: So I began to research what was happening in entertainment, 446 00:25:14,000 --> 00:25:17,280 Speaker 4: what was happening in the media industry as far as 447 00:25:17,400 --> 00:25:20,920 Speaker 4: those working as professionals, whether they were in front of 448 00:25:20,960 --> 00:25:24,400 Speaker 4: the camera or behind the scenes. Literally, I launched Women 449 00:25:24,480 --> 00:25:26,600 Speaker 4: in Media Global right before Me Too. 450 00:25:27,840 --> 00:25:29,640 Speaker 3: It was like three years before Me Too. 451 00:25:29,680 --> 00:25:31,600 Speaker 4: It was like it was simmering up and it was 452 00:25:31,640 --> 00:25:34,320 Speaker 4: like I felt it, everybody else felt it, and boom, 453 00:25:34,359 --> 00:25:36,480 Speaker 4: here comes me too. But Women in Media had launched, 454 00:25:37,280 --> 00:25:41,359 Speaker 4: and I launched this initiative as a reminder to remind 455 00:25:41,520 --> 00:25:44,760 Speaker 4: women to own their voice, because in that situation, a 456 00:25:44,800 --> 00:25:46,040 Speaker 4: number of things could have happened. 457 00:25:46,080 --> 00:25:48,120 Speaker 3: One there could have been a woman there. 458 00:25:47,960 --> 00:25:51,600 Speaker 4: Who didn't speak up, who didn't you know, her opinion 459 00:25:51,680 --> 00:25:57,520 Speaker 4: about this absence of women being represented, or her voice 460 00:25:57,640 --> 00:26:02,560 Speaker 4: was not heard. Right was producing this film did not 461 00:26:02,760 --> 00:26:06,240 Speaker 4: take into consideration what she said if she did advocate 462 00:26:06,520 --> 00:26:08,960 Speaker 4: for the need for women. So I created this platform 463 00:26:09,000 --> 00:26:11,480 Speaker 4: to remind women of that, but also to empower them 464 00:26:11,520 --> 00:26:14,639 Speaker 4: to advocate, to take up more spaces and be able 465 00:26:14,680 --> 00:26:20,119 Speaker 4: to just be bigger and to grow wider and to 466 00:26:20,359 --> 00:26:22,840 Speaker 4: launch their own initiatives and to be leaders in the 467 00:26:22,880 --> 00:26:27,239 Speaker 4: space of media and entertainment in business. And that is 468 00:26:27,320 --> 00:26:31,040 Speaker 4: how Women in Media launched. And so we've done six 469 00:26:31,160 --> 00:26:34,879 Speaker 4: annual conferences, we've launched our podcasts as well as an 470 00:26:34,880 --> 00:26:38,320 Speaker 4: extension of that conversation, and we like to bring onto 471 00:26:38,359 --> 00:26:40,560 Speaker 4: the show those who. 472 00:26:40,400 --> 00:26:42,120 Speaker 3: Are working in the industry. 473 00:26:42,480 --> 00:26:45,640 Speaker 4: They may be entrepreneurs in the industry, or they may 474 00:26:45,720 --> 00:26:48,680 Speaker 4: be those who are working on behalf of major media companies, 475 00:26:48,880 --> 00:26:52,680 Speaker 4: but wanting to share their stories, wanting to get their 476 00:26:52,840 --> 00:26:57,960 Speaker 4: advice on how to best successfully retriculate and navigate such 477 00:26:58,080 --> 00:27:02,639 Speaker 4: a sticky industry entertainment, and to begin to continue to 478 00:27:02,680 --> 00:27:05,679 Speaker 4: spread and show a spotlight on what women are doing. 479 00:27:06,320 --> 00:27:08,200 Speaker 1: How can we get in touch with you, Danielle. 480 00:27:08,320 --> 00:27:11,879 Speaker 4: I have Instagram which is dpjeter, so you can go 481 00:27:11,920 --> 00:27:15,640 Speaker 4: ahead and check out my Instagram. There you will find 482 00:27:15,680 --> 00:27:19,160 Speaker 4: links in my bio of everything that I have going on. 483 00:27:19,400 --> 00:27:21,960 Speaker 4: You can send me a DM and set up a 484 00:27:22,000 --> 00:27:26,000 Speaker 4: conversation with me. I'll follow the podcast as well, the 485 00:27:26,080 --> 00:27:31,000 Speaker 4: Whim Wim Speak show. We're on Spotify, Apple, We're also 486 00:27:31,080 --> 00:27:34,080 Speaker 4: on YouTube all the places that you get your favorite podcasts, 487 00:27:34,440 --> 00:27:38,640 Speaker 4: and I'm on LinkedIn, Danielle pagejeter too, so womenI Mediaglobal 488 00:27:38,640 --> 00:27:39,200 Speaker 4: dot org. 489 00:27:39,760 --> 00:27:42,919 Speaker 1: Thank you, my friend, Danielle. An amazing conversation. 490 00:27:43,560 --> 00:27:45,879 Speaker 2: The fact that you're impacting so many people is something 491 00:27:45,920 --> 00:27:48,600 Speaker 2: you started in twenty twelve, and the fact that you 492 00:27:48,640 --> 00:27:52,160 Speaker 2: are in a business that's very competitive, if it planning 493 00:27:52,359 --> 00:27:55,439 Speaker 2: large event planning a small event planning, it's very competitive. 494 00:27:55,640 --> 00:27:58,440 Speaker 2: And also the fact that you understanding how to define 495 00:27:58,760 --> 00:28:02,720 Speaker 2: the need for marketing activations and public relations. Thank you 496 00:28:02,720 --> 00:28:04,760 Speaker 2: for coming on money Making Conversation Masterclass. 497 00:28:05,200 --> 00:28:07,400 Speaker 3: Thank you so much for having me. This was amazing. 498 00:28:07,960 --> 00:28:08,320 Speaker 3: Thank you. 499 00:28:09,320 --> 00:28:12,600 Speaker 2: This has been another edition of Money Making Conversation Masterclass 500 00:28:12,640 --> 00:28:15,800 Speaker 2: hosted by me Rushawn McDonald. Thank you to our guests 501 00:28:15,800 --> 00:28:18,399 Speaker 2: on the show today, and thank you listening to the 502 00:28:18,440 --> 00:28:20,880 Speaker 2: audience now. If you want to listen to any episode 503 00:28:20,920 --> 00:28:22,960 Speaker 2: I want to be a guest on the show, visit 504 00:28:23,240 --> 00:28:28,000 Speaker 2: Moneymakingconversations dot com. Our social media handle is money Making Conversation. 505 00:28:28,440 --> 00:28:30,840 Speaker 2: Join us next week and remember to always leave with 506 00:28:30,880 --> 00:28:31,439 Speaker 2: your gifts. 507 00:28:31,760 --> 00:28:32,359 Speaker 1: Keep winning.