1 00:00:00,560 --> 00:00:02,760 Speaker 1: Ridiculous Crime is a production of iHeartRadio. 2 00:00:03,560 --> 00:00:06,920 Speaker 2: Hey Saron, Hey Elizabeth, how are you doing, Buddy? 3 00:00:07,120 --> 00:00:08,400 Speaker 3: I always look forward to. 4 00:00:08,360 --> 00:00:11,720 Speaker 2: Seeing buddy, old pal looking good, looking good. Thanks thanks, 5 00:00:11,800 --> 00:00:12,879 Speaker 2: keeping keeping healthy. 6 00:00:13,039 --> 00:00:15,800 Speaker 4: I'm trying to keeping trying to keep fit there, Tiger. 7 00:00:15,880 --> 00:00:20,560 Speaker 4: All right, you know that's what former President George Bush 8 00:00:20,600 --> 00:00:23,160 Speaker 4: once said to my Asian friend in a very racist moment, 9 00:00:23,280 --> 00:00:24,360 Speaker 4: keeping fit there, Tiger. 10 00:00:24,600 --> 00:00:28,720 Speaker 2: Oh, that's ridiculous, mad ridiculous. Well, you know, you know 11 00:00:28,760 --> 00:00:29,560 Speaker 2: what's ridiculous? 12 00:00:30,560 --> 00:00:33,839 Speaker 3: I do? Do you want to know? 13 00:00:34,159 --> 00:00:34,279 Speaker 5: Oh? 14 00:00:34,360 --> 00:00:36,159 Speaker 3: You want me to share it with you? Okay? 15 00:00:36,400 --> 00:00:39,000 Speaker 4: Well you know your boy Anthony in here, you boy, 16 00:00:39,000 --> 00:00:41,680 Speaker 4: Anthony Keatis, Sure, yeah, you're the lead singer read hot 17 00:00:41,720 --> 00:00:43,760 Speaker 4: Chili Peppers. Did you know that he was a star 18 00:00:43,840 --> 00:00:46,199 Speaker 4: before he was a star? Do you know he was 19 00:00:46,240 --> 00:00:47,159 Speaker 4: once a child actor? 20 00:00:47,680 --> 00:00:49,760 Speaker 2: I feel like in the peripheral of my h. 21 00:00:50,360 --> 00:00:52,400 Speaker 3: I got deep ones for you. He was. His father 22 00:00:52,640 --> 00:00:53,360 Speaker 3: was like an actor. 23 00:00:53,400 --> 00:00:56,160 Speaker 2: You know, his father, Blacky Lawless, right, Blackie Dammit or 24 00:00:56,160 --> 00:01:03,360 Speaker 2: Blackie Damit Yeah, Blackie Lawless. Uh yeah, with the metal 25 00:01:03,960 --> 00:01:05,800 Speaker 2: Misfits whatever I got it anywhere. 26 00:01:06,400 --> 00:01:09,520 Speaker 4: So Anthony Kety's dad, Blackie dam It was. He had 27 00:01:09,560 --> 00:01:13,000 Speaker 4: connections in La and the film world. So his son's like, oh, 28 00:01:13,080 --> 00:01:15,560 Speaker 4: I want to try my hand at acting, and his dad's like, okay, 29 00:01:15,640 --> 00:01:17,520 Speaker 4: gets him in a movie. The movie gets him into 30 00:01:17,880 --> 00:01:19,520 Speaker 4: He's in a bunch of them, right, But with his 31 00:01:19,600 --> 00:01:22,399 Speaker 4: big movie, he's in his nineteen seventy eight, he plays 32 00:01:22,440 --> 00:01:26,040 Speaker 4: the son of Sylvester Stallone's character in the movie Fist. 33 00:01:26,440 --> 00:01:29,240 Speaker 4: Do you know the movie fat it's the whole union 34 00:01:29,280 --> 00:01:32,000 Speaker 4: story where he leads this group of truck drivers trying 35 00:01:32,040 --> 00:01:34,280 Speaker 4: to unionize in like the thirties, and he's this tough guy. 36 00:01:34,319 --> 00:01:35,880 Speaker 4: It's a great movie. It's what people used to say. 37 00:01:35,880 --> 00:01:38,080 Speaker 4: It's one of his best huh. Anyway, Ketus plays his 38 00:01:38,120 --> 00:01:40,240 Speaker 4: son right, no, and so he's like trying to be 39 00:01:40,360 --> 00:01:42,840 Speaker 4: like this young actor. So he goes up to Stallone 40 00:01:42,880 --> 00:01:45,080 Speaker 4: on like this first day of set, and he's like, oh, 41 00:01:45,360 --> 00:01:48,440 Speaker 4: he goes up to you know, mister Sloane, mister Stallone, right, 42 00:01:48,440 --> 00:01:50,040 Speaker 4: but he's like, Hey, I'm gonna be playing your son. 43 00:01:50,120 --> 00:01:51,680 Speaker 4: So I thought that we should get to hang out 44 00:01:51,680 --> 00:01:54,400 Speaker 4: sometime and so I could develop a rapport. Before he 45 00:01:54,440 --> 00:01:57,240 Speaker 4: can finish, Stallone looks down, interrupts him, says, no, I 46 00:01:57,240 --> 00:02:01,400 Speaker 4: don't think so around for a pa and he says, 47 00:02:01,440 --> 00:02:03,480 Speaker 4: somebody come and get this kid, get him out of 48 00:02:03,480 --> 00:02:09,040 Speaker 4: here and out of his presence, just like I don't want. 49 00:02:10,200 --> 00:02:12,400 Speaker 4: So that was his life in the movies since so then. 50 00:02:12,360 --> 00:02:15,440 Speaker 2: Yeah, I thought you had like a bad dad like 51 00:02:15,480 --> 00:02:15,880 Speaker 2: his dad. 52 00:02:17,600 --> 00:02:20,600 Speaker 4: Oh yeah, you read Scars issue his memoir, the whole 53 00:02:20,600 --> 00:02:22,760 Speaker 4: stuff with his dad and like he's losing his virginity 54 00:02:22,760 --> 00:02:25,800 Speaker 4: to his dad's girlfriend. His dad was like getting him 55 00:02:26,000 --> 00:02:28,240 Speaker 4: all high on drugs early on. 56 00:02:28,320 --> 00:02:29,840 Speaker 2: It's amazing he's still alive. 57 00:02:30,080 --> 00:02:30,320 Speaker 3: Yeah. 58 00:02:30,480 --> 00:02:32,639 Speaker 4: His dad was also was like hanging out with all 59 00:02:32,680 --> 00:02:34,520 Speaker 4: the rock stars of the seventies, so he gave him 60 00:02:34,560 --> 00:02:35,079 Speaker 4: that dream. 61 00:02:35,320 --> 00:02:35,519 Speaker 2: Yeah. 62 00:02:35,560 --> 00:02:37,360 Speaker 3: I like, oh, I'll just hanging out with that zeppel 63 00:02:37,360 --> 00:02:38,680 Speaker 3: w and over in the UK and it's like. 64 00:02:38,639 --> 00:02:41,840 Speaker 4: What yeah, and he you know, he also Anthony Keittas 65 00:02:41,880 --> 00:02:44,919 Speaker 4: he hung out with Blondie. Yeah, and he asked her 66 00:02:45,080 --> 00:02:47,480 Speaker 4: if Debbie Harry, if she would marry him when he 67 00:02:47,560 --> 00:02:50,239 Speaker 4: was like eight years old. And she remembered this years 68 00:02:50,320 --> 00:02:51,840 Speaker 4: later and commented her and said, like, one of the 69 00:02:51,880 --> 00:02:54,080 Speaker 4: sweetest things is when this little young man you know 70 00:02:54,120 --> 00:02:56,080 Speaker 4: him as Anthony Ketas asked me to get married. I 71 00:02:56,120 --> 00:02:58,600 Speaker 4: had to very plately turn him down because she was like, 72 00:02:58,639 --> 00:03:00,760 Speaker 4: you know, a grown woman came eight years old, but 73 00:03:01,280 --> 00:03:02,200 Speaker 4: good taste that. 74 00:03:02,320 --> 00:03:04,880 Speaker 2: Well that that whole tale is ridiculous. I like that. 75 00:03:05,000 --> 00:03:06,239 Speaker 2: You know what else is ridiculous? 76 00:03:06,480 --> 00:03:29,280 Speaker 6: R for it being crazy? 77 00:03:30,600 --> 00:03:35,160 Speaker 2: This is Ridiculous Crime a podcast about absurd and outrageous capers, heists, 78 00:03:35,280 --> 00:03:38,880 Speaker 2: and cons It's always ninety nine percent murder free and 79 00:03:39,320 --> 00:03:41,360 Speaker 2: one hundred percent ridiculous. 80 00:03:41,520 --> 00:03:42,680 Speaker 3: You heard that that. 81 00:03:43,400 --> 00:03:46,360 Speaker 2: Yes, it's not easy opening at business. 82 00:03:46,440 --> 00:03:47,000 Speaker 3: From what I hear. 83 00:03:47,040 --> 00:03:48,760 Speaker 2: I've never done it, but yeah, I've never done it, 84 00:03:48,800 --> 00:03:50,760 Speaker 2: but people close to me have and it's a huge 85 00:03:50,800 --> 00:03:53,480 Speaker 2: gamble with a lot of work. Yeah, you know, you 86 00:03:53,480 --> 00:03:55,720 Speaker 2: can't take time off, at least not for a while. 87 00:03:56,080 --> 00:03:58,520 Speaker 4: I guess I started companies. Yeah, yeah, I guess that counts. 88 00:03:58,520 --> 00:04:00,200 Speaker 4: I was thinking more like shops business. 89 00:04:00,280 --> 00:04:03,120 Speaker 2: Yeah, well, I'm thinking more shops businesses. But even starting 90 00:04:03,120 --> 00:04:06,280 Speaker 2: your own company, like you know, like what company? Did 91 00:04:06,320 --> 00:04:06,680 Speaker 2: you start? 92 00:04:07,200 --> 00:04:08,720 Speaker 3: A CGI animation company? 93 00:04:08,760 --> 00:04:11,440 Speaker 2: Okay, yeah, I mean it's a risk, oh yeah, totally, Yeah, 94 00:04:11,600 --> 00:04:14,680 Speaker 2: huge risk, and it takes a lot of time. Most 95 00:04:14,720 --> 00:04:18,279 Speaker 2: small business owners dedicate almost all of their awake hours 96 00:04:18,279 --> 00:04:21,640 Speaker 2: in the day to maintaining and growing the business. You will, Yeah, 97 00:04:21,680 --> 00:04:24,480 Speaker 2: it's exhausting, but you know, people soldier on. You have 98 00:04:24,520 --> 00:04:28,000 Speaker 2: to be nimble and crafty when taking the risk to start. 99 00:04:27,760 --> 00:04:29,240 Speaker 3: A business, sponsor to the market. 100 00:04:29,440 --> 00:04:32,760 Speaker 2: Yeah, and like many fail, but it can be really 101 00:04:32,800 --> 00:04:35,480 Speaker 2: satisfying and like a comfortable payoff when the business is 102 00:04:35,560 --> 00:04:38,200 Speaker 2: run right and outside forces work in your favor. 103 00:04:38,360 --> 00:04:40,320 Speaker 4: So a lot of people in my family owned businesses. 104 00:04:40,320 --> 00:04:42,919 Speaker 4: My grandparents tried a shop that they loved and it 105 00:04:43,000 --> 00:04:45,320 Speaker 4: made them so happy. But not only just like, oh, 106 00:04:45,400 --> 00:04:47,680 Speaker 4: the business part is all the people they met, Yeah, 107 00:04:47,720 --> 00:04:49,600 Speaker 4: and the rapport in the relationship and they'd write them 108 00:04:49,680 --> 00:04:52,479 Speaker 4: letters from when they be traveling. So that's what they liked, 109 00:04:52,600 --> 00:04:54,919 Speaker 4: was the connections. And you forget about it's a business. 110 00:04:54,600 --> 00:04:56,960 Speaker 2: Of people and that's what really like makes for success. 111 00:04:57,200 --> 00:05:00,000 Speaker 2: If you keep that in mind, that keeps you, you know, successful. 112 00:05:00,600 --> 00:05:03,080 Speaker 2: And it's so much hard work, so much hard work. 113 00:05:03,240 --> 00:05:05,280 Speaker 2: But what about those who love a shortcut? 114 00:05:05,480 --> 00:05:05,720 Speaker 5: Oh? 115 00:05:05,839 --> 00:05:07,960 Speaker 3: Yes, what are people? 116 00:05:08,200 --> 00:05:11,039 Speaker 2: What of those who look for loopholes or ways to 117 00:05:11,080 --> 00:05:12,239 Speaker 2: manipulate the business? 118 00:05:12,400 --> 00:05:13,080 Speaker 5: Ah? 119 00:05:13,120 --> 00:05:15,800 Speaker 3: What of the crimers the subjects of this show. 120 00:05:16,480 --> 00:05:19,240 Speaker 2: So a lot of the criminals we talk about, they 121 00:05:19,320 --> 00:05:20,080 Speaker 2: just can't help it. 122 00:05:20,520 --> 00:05:22,720 Speaker 3: The criminals can't help it. She just can't help it. 123 00:05:23,000 --> 00:05:25,200 Speaker 2: There's there's no way that they could ever go straight. 124 00:05:25,240 --> 00:05:27,520 Speaker 2: And many times because they were never law abiding to 125 00:05:27,560 --> 00:05:29,279 Speaker 2: begin with, they don't know anything. 126 00:05:29,120 --> 00:05:30,800 Speaker 3: Or they never knew what law abiding would even look like. 127 00:05:30,880 --> 00:05:33,520 Speaker 2: Yeah, they may have been raised in crime. Sometimes they're 128 00:05:33,560 --> 00:05:36,160 Speaker 2: just wired that way. I got a wired guy for you, 129 00:05:36,240 --> 00:05:38,320 Speaker 2: but also maybe with a little bit of raised in it. 130 00:05:38,640 --> 00:05:41,800 Speaker 3: Going in Eddie and Tar don't know the name, don't. 131 00:05:41,680 --> 00:05:43,360 Speaker 2: Know the name. He was born in nineteen forty seven 132 00:05:43,400 --> 00:05:47,440 Speaker 2: in Brooklyn, New York. His grandparents Murad and Tara Antar. 133 00:05:47,680 --> 00:05:51,760 Speaker 2: They were Syrian Jews who left Aleppo, Syria in nineteen 134 00:05:51,800 --> 00:05:54,599 Speaker 2: twenty and moved to Brooklyn. It's a good time to 135 00:05:55,040 --> 00:05:57,720 Speaker 2: cut out of Syria back there. 136 00:05:58,040 --> 00:05:59,920 Speaker 4: That to the whole Sych's Peako thing in the division 137 00:06:00,080 --> 00:06:01,360 Speaker 4: of the land. It was a really a good time 138 00:06:01,400 --> 00:06:02,040 Speaker 4: to get out of them. 139 00:06:02,760 --> 00:06:05,400 Speaker 2: So in Syria the family ran a market stall. It 140 00:06:05,440 --> 00:06:08,719 Speaker 2: was a diverse marketplace. There are a lot of Syrians, Arabs, Turks, 141 00:06:08,880 --> 00:06:13,320 Speaker 2: Egyptians all working together. The Antars had a son named Sam, 142 00:06:14,240 --> 00:06:16,719 Speaker 2: and when they all came to this country, Sam opened 143 00:06:16,720 --> 00:06:19,560 Speaker 2: his own store and carried on the family tradition. But 144 00:06:19,600 --> 00:06:22,720 Speaker 2: he always had lots of cash on him, and he 145 00:06:22,760 --> 00:06:24,960 Speaker 2: would explain the money to his family, but they knew 146 00:06:25,000 --> 00:06:27,360 Speaker 2: that he wasn't always one to tell the truth. It 147 00:06:27,400 --> 00:06:29,640 Speaker 2: turns out he actually wound up having like a side 148 00:06:29,680 --> 00:06:31,680 Speaker 2: family I think anyway, But he was you know, he 149 00:06:31,720 --> 00:06:34,839 Speaker 2: had a lot of questionable things. Whatever. Sam's son. 150 00:06:35,000 --> 00:06:37,120 Speaker 3: We also had two house keys in his pocket. Pretty 151 00:06:37,160 --> 00:06:38,679 Speaker 3: much a lot of money, a lot of house keys. 152 00:06:39,200 --> 00:06:42,520 Speaker 2: Sam had a son named Eddie who wanted to follow 153 00:06:42,520 --> 00:06:45,320 Speaker 2: in his dad's footsteps. And when Eddie was sixteen, he 154 00:06:45,440 --> 00:06:49,240 Speaker 2: dropped out of Abraham Lincoln High School in Brooklyn. He 155 00:06:49,279 --> 00:06:54,040 Speaker 2: decided to become an entrepreneur. So this consisted of quote 156 00:06:54,320 --> 00:06:57,640 Speaker 2: ripping off customers at tourist traps in midtown Manhattan. 157 00:06:57,880 --> 00:06:59,320 Speaker 3: Ah, that kind of entrepreneurs. 158 00:06:59,360 --> 00:07:02,200 Speaker 2: That's according to his friend and colleague Larry Weiss. So 159 00:07:02,400 --> 00:07:05,919 Speaker 2: Eddie sold stuff like binoculars at a huge markup. But 160 00:07:06,120 --> 00:07:10,040 Speaker 2: like that's the standard for tourist retailers, right, great, Yeah, 161 00:07:10,120 --> 00:07:12,080 Speaker 2: people are visiting a place, they need an item. 162 00:07:12,200 --> 00:07:12,800 Speaker 7: They don't know the. 163 00:07:14,360 --> 00:07:16,240 Speaker 2: Yeah, they just want to get what they need. They 164 00:07:16,280 --> 00:07:18,200 Speaker 2: don't want to have to leave the main tourist drag. 165 00:07:18,760 --> 00:07:20,520 Speaker 3: So the airport economy and. 166 00:07:20,480 --> 00:07:22,760 Speaker 2: Completely it is oh my god, in the airports, can 167 00:07:22,800 --> 00:07:23,360 Speaker 2: I tell you? 168 00:07:24,400 --> 00:07:24,560 Speaker 5: So? 169 00:07:24,640 --> 00:07:27,320 Speaker 2: You know, people are desperate. Whatever they want the luxury, 170 00:07:27,360 --> 00:07:30,600 Speaker 2: they'll pay for it. I was on KUWAITI not long ago, 171 00:07:31,200 --> 00:07:33,720 Speaker 2: and there was a place selling a super thin, almost 172 00:07:33,800 --> 00:07:36,280 Speaker 2: paper like hoodie for seventy dollars. 173 00:07:36,600 --> 00:07:38,440 Speaker 3: Oh wow, like just like somebody to keep the rain off. 174 00:07:38,440 --> 00:07:39,800 Speaker 2: It was no, it wasn't even that. It was just 175 00:07:39,920 --> 00:07:43,000 Speaker 2: cheaply made. It's like a cheap cheap thing, like if 176 00:07:43,000 --> 00:07:45,160 Speaker 2: you're staying in that area, that would be the only 177 00:07:45,200 --> 00:07:47,720 Speaker 2: way to get something with long sleeves there, like if 178 00:07:47,720 --> 00:07:50,240 Speaker 2: you needed them. I don't know why, but if you 179 00:07:50,320 --> 00:07:52,160 Speaker 2: knew your way around, you knew that there was like 180 00:07:52,200 --> 00:07:54,880 Speaker 2: a target like three miles away and where you could 181 00:07:54,920 --> 00:07:58,440 Speaker 2: get something for much much cheaper and made much better. 182 00:07:59,400 --> 00:08:04,440 Speaker 2: So Eddie joined that seventy dollars paper hoodie tradition. So Eddie, 183 00:08:04,680 --> 00:08:08,320 Speaker 2: his dad Sam, and his cousin Ronnie Gindy. They owned 184 00:08:08,360 --> 00:08:11,800 Speaker 2: a business together and it was called Sitan Sound. It 185 00:08:11,840 --> 00:08:15,360 Speaker 2: was an electronics store. Eddie wasn't messing around when it 186 00:08:15,400 --> 00:08:17,920 Speaker 2: came to sales. He'd seen his family run a retail 187 00:08:17,960 --> 00:08:19,920 Speaker 2: business and he was sure that he could outdo it. 188 00:08:20,000 --> 00:08:23,240 Speaker 2: He always wanted to one up everybody. He could aggressively 189 00:08:23,280 --> 00:08:25,960 Speaker 2: make more money just by being Eddie, is the way 190 00:08:26,000 --> 00:08:30,080 Speaker 2: he thought of it. He was so aggressive that he edge, yeah, 191 00:08:30,080 --> 00:08:32,120 Speaker 2: he's just like, you are not leaving this store without 192 00:08:32,200 --> 00:08:34,520 Speaker 2: buying something, you know, and it's going to be expensive. 193 00:08:35,040 --> 00:08:37,800 Speaker 2: So he was so wild in that that people started 194 00:08:37,800 --> 00:08:39,040 Speaker 2: calling him crazy Eddie. 195 00:08:39,320 --> 00:08:41,800 Speaker 3: Oh wait a minute, crazy Eddie. 196 00:08:41,600 --> 00:08:45,560 Speaker 2: Crazy Eddie. And he explained that quote, I wouldn't let 197 00:08:45,600 --> 00:08:48,319 Speaker 2: a person walk out the door without selling, so he's 198 00:08:48,360 --> 00:08:53,000 Speaker 2: basically kidnapping them, preventing them from leaving. So Sitan Sound 199 00:08:53,080 --> 00:08:57,680 Speaker 2: open in nineteen sixty nine and electronics constantly evolving, and 200 00:08:57,720 --> 00:08:59,719 Speaker 2: the consumer market's really opening up at this. 201 00:08:59,679 --> 00:09:01,720 Speaker 3: Point, Sister Radios is broken out exactly. 202 00:09:02,480 --> 00:09:05,320 Speaker 2: I'm like a lot of small businesses. The place struggled. 203 00:09:05,320 --> 00:09:09,000 Speaker 2: They almost went bankrupt after just eighteen months, and Eddie 204 00:09:09,040 --> 00:09:11,199 Speaker 2: he was determined to see it through though. He knew 205 00:09:11,200 --> 00:09:12,839 Speaker 2: that he could run the business. He knew he could 206 00:09:12,880 --> 00:09:16,120 Speaker 2: make it successful, so he bought out his cousin Guindy 207 00:09:16,160 --> 00:09:19,920 Speaker 2: and he took over operations. First order of business changed 208 00:09:19,920 --> 00:09:23,240 Speaker 2: the name, so Sit and Sound was no more. Now 209 00:09:23,600 --> 00:09:24,840 Speaker 2: there was crazy Eddie's. 210 00:09:24,960 --> 00:09:25,840 Speaker 3: Oh that's a name. 211 00:09:25,960 --> 00:09:28,560 Speaker 2: That's the name, and with big dreams you need space. 212 00:09:28,640 --> 00:09:30,920 Speaker 2: So Eddie closed the shop and moved it to a 213 00:09:30,920 --> 00:09:34,000 Speaker 2: bigger space a few blocks away. He had to write 214 00:09:34,000 --> 00:09:36,600 Speaker 2: the ship though. Changing the name and moving the store, 215 00:09:36,720 --> 00:09:39,200 Speaker 2: that's not going to draw in the customers, sure, and 216 00:09:39,280 --> 00:09:41,720 Speaker 2: browbeating the ones who did come in really didn't help either. 217 00:09:42,360 --> 00:09:46,520 Speaker 2: So Eddie turned to the art of massage. Massage, Yeah, 218 00:09:46,559 --> 00:09:51,800 Speaker 2: and boy did he massage the books. That is your face. 219 00:09:53,960 --> 00:09:55,960 Speaker 4: How is he going to get people in? Like, just 220 00:09:56,000 --> 00:09:57,839 Speaker 4: take a little pressure off my shoulders. I'll totally buy 221 00:09:57,840 --> 00:09:58,240 Speaker 4: a camera. 222 00:09:59,240 --> 00:10:02,520 Speaker 2: He falls the the book to reduce or even like 223 00:10:02,600 --> 00:10:05,319 Speaker 2: completely get rid of taxable income. 224 00:10:05,880 --> 00:10:08,679 Speaker 3: Oh and so he's a business that doesn't make any money. 225 00:10:08,559 --> 00:10:12,680 Speaker 2: Right, so he paid employees under the table. He skimmed 226 00:10:12,840 --> 00:10:15,600 Speaker 2: thousands of dollars in cash from what would come into 227 00:10:15,640 --> 00:10:18,840 Speaker 2: the shop. For every five dollars reported by Crazy Eddie, 228 00:10:18,920 --> 00:10:21,800 Speaker 2: he and his family took a dollar. So just lifting 229 00:10:21,840 --> 00:10:24,880 Speaker 2: it right out. Things really started to evolve for Eddie 230 00:10:24,920 --> 00:10:28,800 Speaker 2: in nineteen seventy two. Remember Larry Weiss, Eddie's pal, and 231 00:10:28,840 --> 00:10:31,320 Speaker 2: I told you about uptime Partner. Yeah, he was the 232 00:10:31,360 --> 00:10:34,640 Speaker 2: marketing director at Crazy Eddies and he came up with 233 00:10:34,679 --> 00:10:36,640 Speaker 2: an idea to record a radio ad. 234 00:10:37,000 --> 00:10:38,080 Speaker 7: Oh yeah, And. 235 00:10:38,000 --> 00:10:41,600 Speaker 2: So they hired a local DJ called doctor Jerry off 236 00:10:41,600 --> 00:10:47,120 Speaker 2: of WPIXFN. Jerry's government name was Jerry Carroll. So Larry, 237 00:10:47,240 --> 00:10:51,760 Speaker 2: we got Larry Jerry Eddie all diminutives. So Larry wrote 238 00:10:51,800 --> 00:10:52,319 Speaker 2: the script. 239 00:10:52,440 --> 00:10:54,600 Speaker 3: The sounds like cartoon mice, you exactly. 240 00:10:55,720 --> 00:10:59,559 Speaker 2: Jerry read the script that Larry wrote. In the original script, 241 00:10:59,600 --> 00:11:03,920 Speaker 2: Doctor j Jerry yelled, crazy Eddie, the man is insane, yes, 242 00:11:04,000 --> 00:11:06,600 Speaker 2: and like he read the lines really quickly and full 243 00:11:06,640 --> 00:11:09,000 Speaker 2: of bravado, and then ran that last line in like 244 00:11:09,160 --> 00:11:12,240 Speaker 2: super over the top boisterous way. Eddie liked the tone, 245 00:11:12,240 --> 00:11:15,360 Speaker 2: but he didn't like the content. According to Larry, Eddie 246 00:11:15,440 --> 00:11:18,839 Speaker 2: quote freaked out, he said, quote, what are you talking about? 247 00:11:18,880 --> 00:11:21,720 Speaker 2: I am not like he took the insane comment personally. 248 00:11:22,240 --> 00:11:24,840 Speaker 2: He did have his quirks. He there was an old 249 00:11:24,880 --> 00:11:27,560 Speaker 2: sweater that he considered like his good luck charm and 250 00:11:27,600 --> 00:11:29,920 Speaker 2: he wore it almost every day for two years straight. 251 00:11:31,040 --> 00:11:37,480 Speaker 2: Like right, mons insane, you know, but it's quirky. So 252 00:11:37,800 --> 00:11:41,679 Speaker 2: Larry changed the line though, crazy Eddie, his prices are insane. 253 00:11:41,920 --> 00:11:43,800 Speaker 3: That's smart. Yeah, that's real smart. 254 00:11:43,880 --> 00:11:47,160 Speaker 2: That's real smart. So with that he changed history. In 255 00:11:47,280 --> 00:11:50,840 Speaker 2: nineteen seventy three, Eddie opened a second location in sias At, 256 00:11:50,840 --> 00:11:54,760 Speaker 2: New York. He said that among customers in the New 257 00:11:54,840 --> 00:11:58,120 Speaker 2: York area, recognition for the Crazy Eddie name was higher 258 00:11:58,160 --> 00:12:01,640 Speaker 2: than Coca Cola's. Wow. Now, whether that's true or not, 259 00:12:01,840 --> 00:12:02,520 Speaker 2: who's to say. 260 00:12:02,640 --> 00:12:04,960 Speaker 4: I did hear about this from people from New York, 261 00:12:05,040 --> 00:12:07,000 Speaker 4: Like the Crazy Eddie was very much a character. 262 00:12:07,040 --> 00:12:10,840 Speaker 2: Oh yeah, it gets there. So Eddie had these survey 263 00:12:10,920 --> 00:12:14,280 Speaker 2: cards in his store, and like the ads rolled out 264 00:12:14,400 --> 00:12:18,199 Speaker 2: and the survey cards started rolling in. Customers were complaining 265 00:12:18,360 --> 00:12:21,440 Speaker 2: about the commercials and they said that they would never 266 00:12:21,520 --> 00:12:24,160 Speaker 2: come into the store again if they kept playing the commercials. 267 00:12:24,440 --> 00:12:27,199 Speaker 2: But Eddie was like, no, no, no, I won because 268 00:12:27,240 --> 00:12:30,000 Speaker 2: the cards are only available in the store, so they 269 00:12:30,120 --> 00:12:32,760 Speaker 2: had to come in to make that complaint since I 270 00:12:32,760 --> 00:12:35,480 Speaker 2: don't let anyone leave without buying something like I win. 271 00:12:36,160 --> 00:12:39,319 Speaker 2: According to Larry, Larry said quote, people might get irritated 272 00:12:39,360 --> 00:12:41,240 Speaker 2: by them, but they remember. 273 00:12:40,960 --> 00:12:43,920 Speaker 4: Oh yeah, all those weird like local ads are their 274 00:12:43,960 --> 00:12:44,720 Speaker 4: best ads. 275 00:12:44,559 --> 00:12:49,560 Speaker 2: Average exactly exactly. So Larry wrote and produced over thirty 276 00:12:49,600 --> 00:12:53,600 Speaker 2: five hundred Crazy Eddie TV and radio spots over the years. 277 00:12:53,840 --> 00:12:56,240 Speaker 3: Total Trailblazer. I mean like everybody imitated him. 278 00:12:56,440 --> 00:12:56,680 Speaker 7: Yeah. 279 00:12:56,880 --> 00:13:00,760 Speaker 2: Yeah. In nineteen seventy five, Eddie opened up third location 280 00:13:00,840 --> 00:13:04,040 Speaker 2: in Greenwich Village. He also set up a corporate main 281 00:13:04,120 --> 00:13:07,360 Speaker 2: office on Coney Island Boulevard in Brooklyn. And the same 282 00:13:07,440 --> 00:13:10,400 Speaker 2: year that he did that, Crazy Eddi ads moved from 283 00:13:10,480 --> 00:13:16,239 Speaker 2: radio to TV, Big Thangs, Crazy Eddie becoming a cultural phenomenon. 284 00:13:16,280 --> 00:13:19,080 Speaker 2: As you said, there was the Christmas in August sale 285 00:13:19,120 --> 00:13:22,920 Speaker 2: ad Doctor Jerry dressed up as Santa Claus and like 286 00:13:23,000 --> 00:13:26,240 Speaker 2: people off camera would throw fake snowballs at him, and 287 00:13:26,360 --> 00:13:28,920 Speaker 2: like in these ads, he's just like running down like 288 00:13:28,960 --> 00:13:31,679 Speaker 2: just talking talking. Donk super fast, yeah, super fast, the 289 00:13:31,720 --> 00:13:32,920 Speaker 2: whole out. 290 00:13:32,440 --> 00:13:34,120 Speaker 3: Right now for coming up. We got CRS, we got TV. 291 00:13:34,640 --> 00:13:36,640 Speaker 2: Yeah see you can. I don't speak fast, you can, 292 00:13:36,920 --> 00:13:40,640 Speaker 2: I must speak quickly. Then they had a Spanish language 293 00:13:40,640 --> 00:13:43,600 Speaker 2: ad and Doctor Jerry didn't speak and that he just 294 00:13:43,600 --> 00:13:46,559 Speaker 2: like walked back and forth with behind the guy who 295 00:13:46,600 --> 00:13:48,960 Speaker 2: was actually speaking, and he was holding a radio to 296 00:13:49,000 --> 00:13:50,800 Speaker 2: his ear and then would like stop and wave at 297 00:13:50,800 --> 00:13:55,600 Speaker 2: the camera. It's just random. Nineteen seventy seven, Saturday Night 298 00:13:55,640 --> 00:13:58,240 Speaker 2: Live ran a skit that was a parody of the 299 00:13:58,280 --> 00:14:02,400 Speaker 2: Crazy Eddie ads, dan Ak played Crazy Ernie. Okay, so 300 00:14:02,480 --> 00:14:06,240 Speaker 2: that's a parody. That same year Eddie kept the business rolling. 301 00:14:06,280 --> 00:14:09,480 Speaker 2: He opened two more locations, one in the original New 302 00:14:09,520 --> 00:14:12,080 Speaker 2: Jersey location of the very first store that he moved 303 00:14:12,080 --> 00:14:13,400 Speaker 2: out of, and the second one. 304 00:14:13,280 --> 00:14:13,880 Speaker 7: In the Bronx. 305 00:14:14,400 --> 00:14:18,719 Speaker 2: So we get to nineteen eighty one, Eddie has ten locations. 306 00:14:19,520 --> 00:14:22,840 Speaker 2: He has a flagship store in Manhattan's Upper east Side. 307 00:14:23,080 --> 00:14:26,760 Speaker 2: The store openings are major events. Huge crowds showed up. 308 00:14:27,080 --> 00:14:31,040 Speaker 2: Twenty thousand people came when they opened the East Brunswick 309 00:14:31,080 --> 00:14:33,040 Speaker 2: store in November of nineteen seventy eight. 310 00:14:33,040 --> 00:14:35,040 Speaker 4: Oh yeah, I mean because back then this was the 311 00:14:35,080 --> 00:14:37,400 Speaker 4: Apple Store. I mean, like if you wanted to get 312 00:14:37,400 --> 00:14:39,480 Speaker 4: your electronics any of this type of stuff. 313 00:14:39,720 --> 00:14:42,000 Speaker 2: He gave away so much cool deals. 314 00:14:42,000 --> 00:14:44,040 Speaker 3: It must have been like, you know, the doorbuster types. 315 00:14:44,160 --> 00:14:47,440 Speaker 2: People got there because they wanted free T shirts, hats, Frisbees. Okay, 316 00:14:47,600 --> 00:14:51,280 Speaker 2: plus they could meet doctor Jerry in the flesh because 317 00:14:51,320 --> 00:14:54,480 Speaker 2: like Jerry Carroll was in the TV ads, Eddie wasn't, 318 00:14:54,560 --> 00:14:58,480 Speaker 2: and so Jerry would wear like zany clothes have these 319 00:14:58,520 --> 00:15:01,600 Speaker 2: theme ads rattling off the details. No one knew who 320 00:15:01,640 --> 00:15:04,680 Speaker 2: the real Crazy Eddie was. That's interesting, they only knew 321 00:15:05,040 --> 00:15:06,640 Speaker 2: Jerry Crazy Eddie. 322 00:15:06,400 --> 00:15:09,600 Speaker 4: Is like like basically left off stage completely. 323 00:15:09,760 --> 00:15:15,520 Speaker 2: Yeah, so Harry, Yeah, totally. Harry Spirow was a member 324 00:15:15,520 --> 00:15:19,040 Speaker 2: of the advertising team. He said, quote, these store openings 325 00:15:19,040 --> 00:15:21,960 Speaker 2: were extraordinary. We would promote the hell out of them, 326 00:15:22,160 --> 00:15:23,960 Speaker 2: and there would be lines around the block for people 327 00:15:23,960 --> 00:15:26,320 Speaker 2: to get a free T shirt. So it's like more 328 00:15:26,360 --> 00:15:28,720 Speaker 2: than just spending money. They just wanted free stuff. But 329 00:15:28,760 --> 00:15:30,440 Speaker 2: you get him in the store and then they see 330 00:15:30,440 --> 00:15:33,680 Speaker 2: cool things. Eddie was going through it though, despite his 331 00:15:33,880 --> 00:15:37,000 Speaker 2: massive success and I mean success in cooking the books, 332 00:15:37,320 --> 00:15:41,160 Speaker 2: he was an alcoholic and he wasn't confronting this disease 333 00:15:41,320 --> 00:15:43,840 Speaker 2: at all. One night, he got into an argument in 334 00:15:43,840 --> 00:15:46,240 Speaker 2: the bar and it spilled outside and he got stabbed 335 00:15:46,240 --> 00:15:49,800 Speaker 2: in the tummy. Yeah. He would never give anyone any 336 00:15:49,800 --> 00:15:52,120 Speaker 2: specifics about the incident. All his family knew is that 337 00:15:52,160 --> 00:15:54,520 Speaker 2: he'd been stabbed, and he was really vague about the 338 00:15:54,560 --> 00:15:57,520 Speaker 2: location or the reason or even like how many people 339 00:15:57,600 --> 00:16:00,720 Speaker 2: were involved in this brawl. But it wasn't for business, 340 00:16:00,760 --> 00:16:03,360 Speaker 2: That's what everyone knew. So the guys at Crazy Eddies 341 00:16:03,400 --> 00:16:05,480 Speaker 2: put a lid on it and it didn't get public. 342 00:16:05,840 --> 00:16:08,600 Speaker 2: This is what Larry had to say, quote crazy Eddie 343 00:16:08,600 --> 00:16:10,400 Speaker 2: was supposed to be a fun store, a place you 344 00:16:10,440 --> 00:16:13,320 Speaker 2: could bring the kids crazy, but in a nice way, 345 00:16:13,440 --> 00:16:17,560 Speaker 2: not in the founder gets stabbed way. We're going for 346 00:16:17,640 --> 00:16:22,600 Speaker 2: circus stabby, want non stabby. Nineteen seventy nine, the Antars 347 00:16:22,640 --> 00:16:26,240 Speaker 2: they began taking all that skimmed money and depositing it 348 00:16:26,320 --> 00:16:30,480 Speaker 2: in Israeli bank accounts, like hundreds of thousands of dollars, 349 00:16:30,920 --> 00:16:33,920 Speaker 2: putting in there. Eddie's wife, Debbie, said that they would 350 00:16:34,000 --> 00:16:37,360 Speaker 2: keep garbage bags of cash stuffed under their bed, but 351 00:16:37,600 --> 00:16:41,160 Speaker 2: for Syrian culture that wasn't unusual. The practice was called necti, 352 00:16:42,280 --> 00:16:45,080 Speaker 2: and it's basically under the table activities, and you do 353 00:16:45,200 --> 00:16:46,600 Speaker 2: this to keep the money out of the hands of 354 00:16:46,640 --> 00:16:47,080 Speaker 2: the government. 355 00:16:47,320 --> 00:16:48,800 Speaker 3: This is the whole Mediterranean, but. 356 00:16:48,720 --> 00:16:52,440 Speaker 2: It's especially important in Ottomn and Syria. So you know, 357 00:16:52,480 --> 00:16:55,000 Speaker 2: a special tax had been levied on Christians and Jews 358 00:16:55,040 --> 00:16:57,960 Speaker 2: at the time, so nectie preserved the wealth that was 359 00:16:58,000 --> 00:16:58,920 Speaker 2: in effect being stolen. 360 00:16:59,000 --> 00:17:00,560 Speaker 3: The slaws did the same issue the Automans. 361 00:17:00,640 --> 00:17:02,400 Speaker 2: Yeah yeah, so I mean they were being taxed with 362 00:17:02,440 --> 00:17:05,760 Speaker 2: no benefit in return. So Eddie he'd move his cash 363 00:17:05,800 --> 00:17:08,240 Speaker 2: to Israel by strapping it to his chest for the 364 00:17:08,280 --> 00:17:11,880 Speaker 2: plane ride. And Debbie said, quote, I was there once 365 00:17:11,920 --> 00:17:14,320 Speaker 2: when Eddie strapped the money onto his body. He wanted 366 00:17:14,359 --> 00:17:16,919 Speaker 2: to know if it was concealed. Money was always in 367 00:17:16,960 --> 00:17:18,960 Speaker 2: the house and if I needed it and I asked him, 368 00:17:18,960 --> 00:17:20,720 Speaker 2: he would say, go underneath the bed and take what 369 00:17:20,800 --> 00:17:21,200 Speaker 2: you need. 370 00:17:21,800 --> 00:17:22,119 Speaker 3: Wow. 371 00:17:22,320 --> 00:17:22,600 Speaker 7: Right. 372 00:17:22,680 --> 00:17:23,000 Speaker 3: Oh hey. 373 00:17:23,040 --> 00:17:25,840 Speaker 4: By the way, fun fact your dude, Anthony kaitis he 374 00:17:25,880 --> 00:17:28,480 Speaker 4: once had thirty thousand dollars strapped to his body at 375 00:17:28,520 --> 00:17:31,160 Speaker 4: age eight by his father, who made the money selling 376 00:17:31,200 --> 00:17:34,080 Speaker 4: cocaine in Europe, and had him fly internationally back with 377 00:17:34,119 --> 00:17:36,879 Speaker 4: a thirty thousand because he said nobody would check a 378 00:17:36,920 --> 00:17:38,919 Speaker 4: kid for this money. If they find me, will get busted. 379 00:17:39,040 --> 00:17:40,680 Speaker 4: So he's like, okay, pop. 380 00:17:40,560 --> 00:17:41,879 Speaker 2: So who among us has it? 381 00:17:42,080 --> 00:17:42,520 Speaker 6: Exactly? 382 00:17:42,640 --> 00:17:45,160 Speaker 3: This is an international phenomenon. 383 00:17:45,520 --> 00:17:47,680 Speaker 2: Let's take a break and when we come back, I'm 384 00:17:47,680 --> 00:17:49,239 Speaker 2: going to let you know how things are going in 385 00:17:49,240 --> 00:17:50,440 Speaker 2: the land of Eddie. Ah. 386 00:17:50,600 --> 00:18:14,320 Speaker 5: Yes, hello, hey to you, it's me. 387 00:18:14,640 --> 00:18:19,800 Speaker 2: It's look at us crazy Eddie. Let's talk about Crazy Eddy. 388 00:18:20,000 --> 00:18:24,080 Speaker 2: The commercials were legendary. Thousands of commercials and radio ads 389 00:18:24,080 --> 00:18:28,000 Speaker 2: for crazy Eddies ran in the eighties. Crazy Eddie commercials 390 00:18:28,000 --> 00:18:32,280 Speaker 2: were in the background of movies like Splash, Oh I 391 00:18:32,320 --> 00:18:36,480 Speaker 2: do remember that. Yeah, in one commercial, Doctor Jerry dressed 392 00:18:36,560 --> 00:18:40,000 Speaker 2: up like Superman and it really looked like a Superman costume, 393 00:18:40,520 --> 00:18:44,920 Speaker 2: so much so that Warner Communications sued the Crazy Eddy chain. Wow, 394 00:18:45,240 --> 00:18:49,840 Speaker 2: because you know it's probably right on, but Warner Communications 395 00:18:49,880 --> 00:18:53,040 Speaker 2: was also the parent company to the video game system Atari, 396 00:18:53,880 --> 00:18:57,479 Speaker 2: and Atari's biggest customer in the United States. Crazy Crazy 397 00:18:57,600 --> 00:19:00,520 Speaker 2: Eddy and Crazy Eddy knew this, so he told Warner 398 00:19:00,560 --> 00:19:03,360 Speaker 2: that if they moved forward with their lawsuit, Crazy Eddie 399 00:19:03,359 --> 00:19:07,320 Speaker 2: would stop carrying Atari products. The lawsuit was settled, he 400 00:19:07,400 --> 00:19:11,000 Speaker 2: went away. Someone reached out asking to be the TV 401 00:19:11,119 --> 00:19:14,040 Speaker 2: spokesman for Crazy Eddie. Well, like, we already have Doctor Jerry. 402 00:19:14,080 --> 00:19:18,800 Speaker 2: What this guy's calling over and over again. He's saying, no, 403 00:19:18,920 --> 00:19:20,600 Speaker 2: you can do but I can do better. I could 404 00:19:20,640 --> 00:19:23,680 Speaker 2: be better at him, and like, who is it? Mister 405 00:19:23,760 --> 00:19:26,040 Speaker 2: Brown left a message another message he wants to be 406 00:19:26,080 --> 00:19:33,320 Speaker 2: the spokesperson. That was James Brown. James Brown, James Brown, having. 407 00:19:35,400 --> 00:19:36,280 Speaker 3: James got my dad. 408 00:19:37,680 --> 00:19:39,960 Speaker 2: Basically he was having a little bit of trouble selling 409 00:19:39,960 --> 00:19:41,800 Speaker 2: albums and a lot of bit of trouble with the 410 00:19:41,840 --> 00:19:45,800 Speaker 2: I R s, so he yeah, he needed the money. 411 00:19:46,160 --> 00:19:49,040 Speaker 2: Eddie and Larry considered it like should we hire James Brown. 412 00:19:49,359 --> 00:19:51,199 Speaker 2: I mean, he had called over and over, but at 413 00:19:51,240 --> 00:19:53,200 Speaker 2: the end of the day they turned him down. Why 414 00:19:53,359 --> 00:19:55,560 Speaker 2: ruin a good thing with Doctor Jerry? Plus, I'm guessing 415 00:19:55,600 --> 00:19:58,240 Speaker 2: doctor Jerry was cheaper and like easier to yell at. 416 00:19:58,359 --> 00:20:01,679 Speaker 3: Yes, so the story show up on time for the 417 00:20:01,760 --> 00:20:03,119 Speaker 3: recordings of the commercials. 418 00:20:04,200 --> 00:20:07,280 Speaker 2: That's very true. The store is like operating at peak 419 00:20:07,440 --> 00:20:11,679 Speaker 2: capacity as far as everyone knows. They have these crazy openings. 420 00:20:12,000 --> 00:20:15,600 Speaker 2: But they also had these crazy in store promotions, so 421 00:20:15,640 --> 00:20:18,520 Speaker 2: he would have bands play at stores. One of those 422 00:20:18,560 --> 00:20:22,440 Speaker 2: bands was Queen Damn. Right before they played their gig 423 00:20:22,480 --> 00:20:24,000 Speaker 2: at Madison Square Garden, they. 424 00:20:23,880 --> 00:20:26,480 Speaker 6: Played crazy Wait what This is. 425 00:20:26,440 --> 00:20:29,879 Speaker 2: What Larry Weiss said quote. The Antar family enterprise was 426 00:20:29,920 --> 00:20:32,359 Speaker 2: getting the kind of buzz usually reserved for the latest 427 00:20:32,359 --> 00:20:36,800 Speaker 2: girl bands, Andy Warhol in films by Cassavetti's Guard and Scorsese. 428 00:20:37,400 --> 00:20:40,960 Speaker 4: Wow, okay, the edge of the culture, Eddie. 429 00:20:41,119 --> 00:20:44,359 Speaker 2: Yeah, and so there goes Queen. That's amazing. But it 430 00:20:44,400 --> 00:20:47,440 Speaker 2: wasn't all glittsy celebrity business. There was still the criming. 431 00:20:47,480 --> 00:20:50,359 Speaker 2: Don't forget, of course. So between nineteen eighty and nineteen 432 00:20:50,400 --> 00:20:54,040 Speaker 2: eighty three, the Antars deposited more than six million dollars 433 00:20:54,080 --> 00:20:56,639 Speaker 2: into one offshore bank account. Good for that, you know, 434 00:20:56,880 --> 00:21:00,639 Speaker 2: just skimmon. Eddie stole a lot of stuff, including the 435 00:21:00,720 --> 00:21:01,720 Speaker 2: crazy Eddi logo. 436 00:21:02,080 --> 00:21:02,960 Speaker 3: How do you steal a lot? 437 00:21:03,280 --> 00:21:05,040 Speaker 2: It was okay, it's what he had on the ads 438 00:21:05,080 --> 00:21:07,400 Speaker 2: and the shirts and the hats, all the other promotional stuff. 439 00:21:07,640 --> 00:21:11,359 Speaker 2: He took it from a Zapp's comics cover illustrated by R. R. 440 00:21:11,400 --> 00:21:13,480 Speaker 3: Crumbs. It's an R crumb, It's. 441 00:21:13,320 --> 00:21:15,760 Speaker 2: A design And so when they asked our crumb about it, 442 00:21:15,840 --> 00:21:17,840 Speaker 2: he said, I was sort of flattered. 443 00:21:18,200 --> 00:21:21,680 Speaker 3: I like him. Yeah, right, northern California guy. If ever, 444 00:21:21,720 --> 00:21:22,720 Speaker 3: there was exactly. 445 00:21:23,560 --> 00:21:27,000 Speaker 2: Eddie also loved insurance scams, just delicious. 446 00:21:27,680 --> 00:21:29,280 Speaker 3: Bet you he did dip into those. 447 00:21:29,359 --> 00:21:32,360 Speaker 2: He did. It's normal for stores to have water damage 448 00:21:32,400 --> 00:21:35,639 Speaker 2: from pipes bursting or like natural disasters flooding or whatever. 449 00:21:35,920 --> 00:21:38,119 Speaker 2: For most store owners, it's a really bad break and 450 00:21:38,160 --> 00:21:41,760 Speaker 2: a hard loss. For Eddie, it was a blessing if 451 00:21:41,840 --> 00:21:44,119 Speaker 2: something like that happened in the shop. He would have 452 00:21:44,160 --> 00:21:47,480 Speaker 2: his employees move any merchandise that wasn't selling into the 453 00:21:47,520 --> 00:21:50,080 Speaker 2: flooded store. It's like all the other ones, like what's 454 00:21:50,080 --> 00:21:52,399 Speaker 2: not moving, Okay, go drive it over to paramus or 455 00:21:52,400 --> 00:21:56,240 Speaker 2: whatever thing is. Jerry said, quote, Eddie was sure to 456 00:21:56,320 --> 00:21:59,080 Speaker 2: run up a hose to maximize the water flow. He 457 00:21:59,200 --> 00:22:01,439 Speaker 2: sometimes had the guy dump gear out of boxes and 458 00:22:01,480 --> 00:22:05,120 Speaker 2: put the contents and sinks filled with dirty water. He's 459 00:22:05,240 --> 00:22:09,560 Speaker 2: just like sees an opportunity, takes it. In nineteen seventy nine, 460 00:22:09,680 --> 00:22:12,800 Speaker 2: the family, the Antar family, wanted to find a way 461 00:22:12,800 --> 00:22:16,520 Speaker 2: to sort of manage all the skimmed money. Eddie started 462 00:22:16,560 --> 00:22:19,120 Speaker 2: skimming less and less, which made it look like more 463 00:22:19,160 --> 00:22:22,879 Speaker 2: money was coming in, and that showed better profit margins. 464 00:22:23,440 --> 00:22:26,320 Speaker 2: So while the company's actual profits when you take into 465 00:22:26,359 --> 00:22:30,200 Speaker 2: account skimming from nineteen eighty to nineteen eighty three increased 466 00:22:30,200 --> 00:22:34,639 Speaker 2: about thirteen percent, but they reported profits increasing by one 467 00:22:34,720 --> 00:22:36,000 Speaker 2: hundred and seventy one percent. 468 00:22:36,119 --> 00:22:37,159 Speaker 3: That's how much they were skimming. 469 00:22:37,920 --> 00:22:40,600 Speaker 2: So in eighty three they're like, okay, we've prepped this, 470 00:22:40,680 --> 00:22:42,760 Speaker 2: We've slowed down the skimming. Why are we doing this? 471 00:22:43,119 --> 00:22:44,600 Speaker 2: We want to take the company. 472 00:22:44,240 --> 00:22:47,960 Speaker 3: Public and knew it the big scam, the big scams market. 473 00:22:48,280 --> 00:22:51,719 Speaker 2: Eddie's cousin Sammy said, quote. The more profit they showed, 474 00:22:51,800 --> 00:22:53,720 Speaker 2: the better chance they would get to make more money 475 00:22:53,720 --> 00:22:56,920 Speaker 2: going public. So cousin Sammy went and got an accounting 476 00:22:56,960 --> 00:23:00,040 Speaker 2: degree in nineteen eighty and he did an apprenticeship with 477 00:23:00,080 --> 00:23:03,919 Speaker 2: the auditor that Eddie had pen and Horowitz. So he's like, 478 00:23:03,960 --> 00:23:08,200 Speaker 2: they're laying the groundwork for cousin Sammy. On September thirteenth, 479 00:23:08,320 --> 00:23:11,760 Speaker 2: nineteen eighty four, Crazy Eddie held its initial public offering 480 00:23:11,800 --> 00:23:17,679 Speaker 2: the IPO stock exchange symbol CRZY. Not everyone in the 481 00:23:17,680 --> 00:23:20,359 Speaker 2: company was on board with this idea. It's dangerous to 482 00:23:20,400 --> 00:23:23,119 Speaker 2: open the books you've been cooking, very dangerous, Yeah, but 483 00:23:23,640 --> 00:23:27,240 Speaker 2: it went forward. Shares sold initially at eight dollars a share. 484 00:23:27,840 --> 00:23:30,679 Speaker 2: By early nineteen eighty six, the stock was trading at 485 00:23:30,720 --> 00:23:34,720 Speaker 2: more than seventy five dollars a share, huge jump. There 486 00:23:34,800 --> 00:23:37,520 Speaker 2: was a three million dollar deficit from the previous year's 487 00:23:37,520 --> 00:23:41,040 Speaker 2: inventory fraud that needed to be covered up, though, so Sammy, 488 00:23:41,160 --> 00:23:43,359 Speaker 2: Cousin Sammy gets put in. He had to figure out 489 00:23:43,359 --> 00:23:45,480 Speaker 2: a way to show the company had experienced a ten 490 00:23:45,520 --> 00:23:49,760 Speaker 2: percent increase in sales. So to do this, Cousin Sammy 491 00:23:49,840 --> 00:23:52,520 Speaker 2: came up with a money laundering scheme that he called 492 00:23:52,560 --> 00:23:56,560 Speaker 2: the Panama pump Ooh good name though, right, So the 493 00:23:56,600 --> 00:24:00,680 Speaker 2: family would deposit money in Israeli bank accounts. Those funds 494 00:24:00,680 --> 00:24:04,040 Speaker 2: would then be transferred to accounts in Panama under false names. 495 00:24:04,640 --> 00:24:07,399 Speaker 2: The Panama accounts would then send payments to Eddie and 496 00:24:07,440 --> 00:24:10,520 Speaker 2: the States, and that money would be used to puff 497 00:24:10,640 --> 00:24:14,639 Speaker 2: up same store sales totals. Huh, they're just circulating it. 498 00:24:14,760 --> 00:24:17,000 Speaker 3: I get that, But where are the receipts in the moving? 499 00:24:17,080 --> 00:24:17,159 Speaker 5: Like? 500 00:24:17,200 --> 00:24:21,000 Speaker 2: How are they baked all the receipts? I suppose? Okay, Yeah, 501 00:24:21,040 --> 00:24:23,560 Speaker 2: So now that the company was public, Crazy Eddy had 502 00:24:23,560 --> 00:24:26,600 Speaker 2: to really ramp up the inventory side of things. He 503 00:24:26,640 --> 00:24:28,960 Speaker 2: had to show investors that the profits were increasing. He 504 00:24:29,000 --> 00:24:30,639 Speaker 2: had to get that stock value as high as he 505 00:24:30,680 --> 00:24:34,000 Speaker 2: possibly could. So for the fiscal year ending March first, 506 00:24:34,040 --> 00:24:37,760 Speaker 2: nineteen eighty five, the company falsified inventories by three million dollars. 507 00:24:38,640 --> 00:24:41,480 Speaker 2: The next fiscal year, the amount increased to between ten 508 00:24:41,560 --> 00:24:46,320 Speaker 2: and twelve million. Nineteen eighty five rolls around. Doctor Jerry's 509 00:24:46,400 --> 00:24:49,840 Speaker 2: Crazy Eddy character was better known to New Yorkers than 510 00:24:50,040 --> 00:24:51,000 Speaker 2: Mayor ed Kotch. 511 00:24:51,359 --> 00:24:52,480 Speaker 3: How is that possible? 512 00:24:52,560 --> 00:24:53,040 Speaker 7: He was. 513 00:24:54,640 --> 00:24:56,960 Speaker 2: And he wanted to be in the spotlight, like he 514 00:24:57,119 --> 00:24:58,720 Speaker 2: was a publicity. 515 00:24:59,160 --> 00:25:02,760 Speaker 4: I mean I knew as a kid, I remember, and 516 00:25:02,760 --> 00:25:05,040 Speaker 4: I wasn't I was across the continent. 517 00:25:04,600 --> 00:25:08,800 Speaker 2: Exactly so nineteen eighty six, the stores had a ninety 518 00:25:08,880 --> 00:25:13,560 Speaker 2: nine percent name recognition, which was higher than President Ronald Reagan. 519 00:25:13,600 --> 00:25:17,680 Speaker 2: At the time, people knew Crazy Eddies than Ronald Reagan. 520 00:25:17,480 --> 00:25:19,280 Speaker 4: So he would have Crazy Eddy would have killed Walter 521 00:25:19,359 --> 00:25:23,720 Speaker 4: Mondo oh forty nine states to one. 522 00:25:23,840 --> 00:25:26,280 Speaker 2: There was a strain of heroin on the streets called 523 00:25:26,280 --> 00:25:31,479 Speaker 2: Crazy Eddie, Like it was everywhere street truck. Yeah, but 524 00:25:31,600 --> 00:25:34,720 Speaker 2: things weren't smooth sailing for Eddie after the IPO, at 525 00:25:34,800 --> 00:25:37,920 Speaker 2: least not on the home front. He fought a lot 526 00:25:37,960 --> 00:25:39,399 Speaker 2: with his wife, Debbie Antar. 527 00:25:39,560 --> 00:25:41,320 Speaker 3: That's bad because she knows where the body's are there. 528 00:25:41,840 --> 00:25:43,640 Speaker 2: Well, then he went and got himself a girlfriend. 529 00:25:43,760 --> 00:25:44,880 Speaker 3: Oh, that's doubly bad. 530 00:25:45,040 --> 00:25:48,679 Speaker 2: She was also named Debbie oh Man, Debbie Airlick. 531 00:25:48,840 --> 00:25:52,320 Speaker 3: This is like like five strikes. He's like he struck 532 00:25:52,359 --> 00:25:54,000 Speaker 3: out once and he's sitting on the other. 533 00:25:54,440 --> 00:25:58,000 Speaker 2: Debbie Antar wasn't aware of W two point zero. But 534 00:25:58,040 --> 00:26:03,320 Speaker 2: then Sam, Eddie's father got involved. So Eddie's dad, Sam, 535 00:26:03,359 --> 00:26:05,640 Speaker 2: he was mad that his son had quote surpassed him 536 00:26:05,680 --> 00:26:06,600 Speaker 2: outshined him. 537 00:26:06,960 --> 00:26:07,800 Speaker 3: That's what he's upset. 538 00:26:07,840 --> 00:26:09,959 Speaker 2: That's what he's upset about. And so he wanted to 539 00:26:10,000 --> 00:26:12,720 Speaker 2: maneuver the transfer of Eddie's one third share of the 540 00:26:12,760 --> 00:26:13,720 Speaker 2: company to him. 541 00:26:14,000 --> 00:26:16,960 Speaker 4: He wants to take his son's whole wealth. Huh, because 542 00:26:16,960 --> 00:26:18,560 Speaker 4: he's mad that his ego got stepped there. 543 00:26:18,640 --> 00:26:20,160 Speaker 2: Yeah, and so he figured, Okay, if I can get 544 00:26:20,160 --> 00:26:24,160 Speaker 2: the couple to divorce Eddie, Eddie won't want his steak 545 00:26:24,240 --> 00:26:27,160 Speaker 2: to go to Debbie Antar, so he'll likely hand it. 546 00:26:27,080 --> 00:26:29,399 Speaker 3: Over to me name and then I'll never give it 547 00:26:29,440 --> 00:26:30,240 Speaker 3: backris logic. 548 00:26:30,320 --> 00:26:34,000 Speaker 2: Yeah, so Sam told Debbie Antar that Eddie was not 549 00:26:34,080 --> 00:26:37,760 Speaker 2: spending an upcoming holiday evening with investors like he shoulder if. 550 00:26:37,600 --> 00:26:39,280 Speaker 3: The Shakespeare wrote the Sopranos. 551 00:26:39,480 --> 00:26:42,359 Speaker 2: Pretty much, Sam's like my son. He's actually going to 552 00:26:42,440 --> 00:26:45,840 Speaker 2: be loved up with his much younger mistress. Go catch him, 553 00:26:46,160 --> 00:26:50,680 Speaker 2: go get him. But yes, Zaren, those eyes. 554 00:26:50,760 --> 00:26:54,959 Speaker 4: Okay, give me a second, okay, and my eyes are closed. 555 00:26:55,240 --> 00:26:58,280 Speaker 2: I want you to picture it. It's New Year's Even, 556 00:26:58,320 --> 00:27:01,399 Speaker 2: nineteen eighty four. If you are a limo driver in 557 00:27:01,520 --> 00:27:06,040 Speaker 2: New York City, the Apple City, this is a pretty 558 00:27:06,080 --> 00:27:07,920 Speaker 2: good night for you if you can get high roller 559 00:27:07,920 --> 00:27:09,840 Speaker 2: clients who want to feel flush and tip a lot. 560 00:27:10,400 --> 00:27:13,919 Speaker 2: But traffic wise, it's a nightmare. New Year's Eve Cinco 561 00:27:13,960 --> 00:27:17,880 Speaker 2: de Mayo, Saint Patrick's Day, amateur nights, every chucklehead ties 562 00:27:17,920 --> 00:27:20,040 Speaker 2: one on and Careen's around the streets, but at jobs 563 00:27:20,040 --> 00:27:22,560 Speaker 2: and jobs that here you are. You've picked up two 564 00:27:22,600 --> 00:27:24,399 Speaker 2: women in Brooklyn who are on their way to East 565 00:27:24,440 --> 00:27:27,880 Speaker 2: eightieth Street in manhat. You've got the music playing softly 566 00:27:27,920 --> 00:27:29,800 Speaker 2: as you glide through the streets on your way to 567 00:27:29,840 --> 00:27:32,879 Speaker 2: their destination. You were told that they didn't want to 568 00:27:32,920 --> 00:27:35,080 Speaker 2: stay long, so you should just chill there until they 569 00:27:35,080 --> 00:27:37,919 Speaker 2: were ready to go. Can't argue with that, You'll just 570 00:27:37,960 --> 00:27:42,159 Speaker 2: read your book a new Daniel Steele. It's juicy. So 571 00:27:42,400 --> 00:27:45,800 Speaker 2: Debbie Antar and her sister in law Ellen Antar, they 572 00:27:45,800 --> 00:27:48,400 Speaker 2: sit in the back of your limo. Debbie weeps softly 573 00:27:48,440 --> 00:27:50,399 Speaker 2: as Ellen rubs her back and talks about what a 574 00:27:50,440 --> 00:27:53,520 Speaker 2: horrible person or brother is. This may be juicier than 575 00:27:53,560 --> 00:27:57,240 Speaker 2: your Daniel Steele novel. Zaren telling you you ease toward 576 00:27:57,280 --> 00:27:59,960 Speaker 2: the destination and there's another limo waiting out in front. 577 00:28:00,480 --> 00:28:04,320 Speaker 2: Debbie yells, that's his stop here. The ladies jump out 578 00:28:04,320 --> 00:28:06,719 Speaker 2: and head over to the other Minnow you watch as 579 00:28:06,720 --> 00:28:09,160 Speaker 2: the two women run over and yank open the back door. 580 00:28:09,480 --> 00:28:11,520 Speaker 2: Debbie leans in and starts yelling at the guy in 581 00:28:11,560 --> 00:28:13,840 Speaker 2: the back. She's pounding on the roof of the limo 582 00:28:13,920 --> 00:28:17,280 Speaker 2: as she berates who you now realizes her husband. This 583 00:28:17,440 --> 00:28:20,080 Speaker 2: cannot be good. Just then the door to the building 584 00:28:20,119 --> 00:28:23,080 Speaker 2: opens and outstrets a bodacious babe in a tight cocktail 585 00:28:23,160 --> 00:28:26,399 Speaker 2: dress makes stole over her shoulders. The women whip around 586 00:28:26,400 --> 00:28:28,760 Speaker 2: and look at her. They walk over to confront her. 587 00:28:29,240 --> 00:28:32,520 Speaker 2: Eddie calls out from inside the limmo, Debbie. Both the 588 00:28:32,560 --> 00:28:34,520 Speaker 2: wife and the mistress turn and look at each other, 589 00:28:34,880 --> 00:28:39,320 Speaker 2: and now it's on. They scream, they scratch, they throw, purses, 590 00:28:39,680 --> 00:28:42,920 Speaker 2: compacts fall on the sidewalks with flatter You see a 591 00:28:42,960 --> 00:28:44,840 Speaker 2: man down the street pick up the receiver on a 592 00:28:44,880 --> 00:28:47,280 Speaker 2: payphone and call on her one way. He watches the 593 00:28:47,320 --> 00:28:49,880 Speaker 2: melee while nodding and talking, looking up at a nearby 594 00:28:49,880 --> 00:28:52,680 Speaker 2: street sign. Eddie jumps out of the limo and goes 595 00:28:52,680 --> 00:28:56,200 Speaker 2: to stop the fighting. Baby baby, I can explain. Ellen 596 00:28:56,280 --> 00:28:58,240 Speaker 2: shoves him out of the way, and Eddie turns and 597 00:28:58,320 --> 00:29:00,240 Speaker 2: slaps his sister right across the base. 598 00:29:00,360 --> 00:29:00,560 Speaker 3: WHOA. 599 00:29:00,800 --> 00:29:03,760 Speaker 2: Everyone freezes. Your instinct is to get out and give 600 00:29:03,840 --> 00:29:07,000 Speaker 2: Eddie a taste of his own medicine. You all hear 601 00:29:07,160 --> 00:29:09,880 Speaker 2: sirens approaching in the distance. They get closer and Eddie 602 00:29:09,920 --> 00:29:13,600 Speaker 2: jumps back into his limo and screeches away. Debbie, Antar 603 00:29:13,680 --> 00:29:15,920 Speaker 2: and Ellen climb in the back of your limo their 604 00:29:15,960 --> 00:29:18,920 Speaker 2: makeup hall smear. You look in your rearview mirror and 605 00:29:18,960 --> 00:29:21,600 Speaker 2: you see the other Debbie staring at the sidewalk and 606 00:29:21,640 --> 00:29:24,720 Speaker 2: then dejectedly heading back into the building. You whisk the 607 00:29:24,800 --> 00:29:28,040 Speaker 2: ladies back to Brooklyn in a very sad, very quiet ride. 608 00:29:28,360 --> 00:29:29,280 Speaker 5: Wow. 609 00:29:29,400 --> 00:29:32,960 Speaker 2: So sam Antar's plan had worked to a degree. Yeah, 610 00:29:33,240 --> 00:29:36,120 Speaker 2: Eddie and Debbie did get a divorce, but the whole 611 00:29:36,160 --> 00:29:41,800 Speaker 2: transferring assets thing, no, that failed. Eddie. He tricked Debbie 612 00:29:41,800 --> 00:29:44,560 Speaker 2: into signing divorce papers that she hadn't had a chance 613 00:29:44,640 --> 00:29:48,360 Speaker 2: to read. So he gave her the old heart cell 614 00:29:48,440 --> 00:29:51,239 Speaker 2: like in his early Sight and Sound days, just like 615 00:29:51,520 --> 00:29:56,040 Speaker 2: pubbling her with information and pressure. She didn't get on paper. 616 00:29:56,120 --> 00:29:58,920 Speaker 2: The fifty percent split that Eddie told her in his 617 00:29:59,040 --> 00:30:03,720 Speaker 2: pitch pretty much nothing. He just screwed her over. Really, Yeah, 618 00:30:03,800 --> 00:30:07,680 Speaker 2: he's horrible. So Eddie, do you have kids? I don't know. 619 00:30:07,960 --> 00:30:11,040 Speaker 2: I had trouble tracking that down. Eddie wound up marrying 620 00:30:11,120 --> 00:30:13,840 Speaker 2: the other Debbie w two point zero who should be 621 00:30:13,880 --> 00:30:16,480 Speaker 2: ashamed of her something and they had a son together. 622 00:30:17,000 --> 00:30:19,560 Speaker 2: So you know, like pretty much, Debbie one is the 623 00:30:19,600 --> 00:30:22,160 Speaker 2: only good person in this Let's take a break on 624 00:30:22,160 --> 00:30:24,520 Speaker 2: that bummer note, and when we come back, I'm going 625 00:30:24,560 --> 00:30:26,800 Speaker 2: to tell you how the business side of Crazy Eddie 626 00:30:26,800 --> 00:30:27,240 Speaker 2: was firing. 627 00:30:27,520 --> 00:30:49,160 Speaker 7: All right, All right, Zarin. 628 00:30:49,280 --> 00:30:51,200 Speaker 3: What's up? What's up? Dude? 629 00:30:51,840 --> 00:30:52,440 Speaker 2: Good ads. 630 00:30:52,480 --> 00:30:54,720 Speaker 3: By the way, I'm telling you, Crazy Eddie could take me. 631 00:30:54,800 --> 00:30:58,160 Speaker 2: I wish there were Crazy Eddie ads in there, all right, 632 00:30:58,200 --> 00:31:02,880 Speaker 2: p Crazy Eddie. He just now had to show more 633 00:31:02,920 --> 00:31:05,960 Speaker 2: than profits. He also had to cover up earlier frauds. 634 00:31:06,040 --> 00:31:07,560 Speaker 2: So there's a lot that he's got. 635 00:31:07,400 --> 00:31:10,200 Speaker 3: Going on, and he's doing this all with open books. 636 00:31:09,960 --> 00:31:13,720 Speaker 2: Yeah, because it's public. During the nineteen eighty seven fiscal year, 637 00:31:14,240 --> 00:31:16,880 Speaker 2: between twenty two and a half and twenty eight million 638 00:31:16,920 --> 00:31:19,680 Speaker 2: dollars worth of inventory was falsified. 639 00:31:19,560 --> 00:31:22,400 Speaker 4: And there was a huge stock run in eighty seven 640 00:31:22,960 --> 00:31:26,520 Speaker 4: tanks in October, and so you have this huge downturn 641 00:31:26,560 --> 00:31:28,600 Speaker 4: with the biggest months into the depression. So everybody is 642 00:31:28,600 --> 00:31:31,000 Speaker 4: suddenly running for the aisles trying to figure out how 643 00:31:31,040 --> 00:31:31,520 Speaker 4: to get their money. 644 00:31:31,600 --> 00:31:31,680 Speaker 2: Right. 645 00:31:31,800 --> 00:31:34,719 Speaker 3: Yes, the exact wrong time did wrong. What he has 646 00:31:34,760 --> 00:31:35,440 Speaker 3: to deal with. 647 00:31:35,480 --> 00:31:37,280 Speaker 2: Right, and so the fraud, it's becoming more and more 648 00:31:37,280 --> 00:31:39,400 Speaker 2: difficult to hide. Oh, I bet that messed with the 649 00:31:39,400 --> 00:31:43,360 Speaker 2: outward facing books. So but we're going back does October 650 00:31:43,400 --> 00:31:46,120 Speaker 2: eighty six, the stock value had fallen, So this is 651 00:31:46,160 --> 00:31:50,400 Speaker 2: pre crash. It had fallen to seventeen fifty a share. 652 00:31:50,400 --> 00:31:51,040 Speaker 3: Oka Okay. 653 00:31:51,680 --> 00:31:55,600 Speaker 2: December of eighty six, he announced his resignation as CEO 654 00:31:55,680 --> 00:31:56,280 Speaker 2: and president. 655 00:31:56,400 --> 00:31:56,920 Speaker 3: Wow. 656 00:31:57,000 --> 00:32:01,360 Speaker 2: Yeah, cousin Sammy was installed in his place. But in 657 00:32:01,400 --> 00:32:06,120 Speaker 2: April of eighty seven, Eddie announced just kidding, he did it, 658 00:32:06,280 --> 00:32:10,000 Speaker 2: just kidding, filing he said he was actually reason he 659 00:32:10,000 --> 00:32:12,120 Speaker 2: said he was actually still president in the CEO. H. 660 00:32:12,160 --> 00:32:14,200 Speaker 2: So this is also pre crash eighty seven, like that 661 00:32:14,320 --> 00:32:17,520 Speaker 2: was in the fall, and so he said that he 662 00:32:17,800 --> 00:32:20,160 Speaker 2: fired his dad and some other family members, like they 663 00:32:20,200 --> 00:32:21,840 Speaker 2: had this big family argument. 664 00:32:22,080 --> 00:32:23,520 Speaker 3: Come to Jesus business. 665 00:32:24,000 --> 00:32:26,600 Speaker 2: What else was he doing at this time? Cashing out 666 00:32:26,640 --> 00:32:30,800 Speaker 2: his stock shares worth between twenty five and thirty million dollars. Oh, 667 00:32:31,080 --> 00:32:32,320 Speaker 2: he was just getting out of dodge. 668 00:32:32,440 --> 00:32:34,600 Speaker 3: Yeah, he's like, let's let's cash out this casino. 669 00:32:34,680 --> 00:32:36,800 Speaker 2: As we're leading up to the crash Spring eighty seven, 670 00:32:36,920 --> 00:32:39,720 Speaker 2: the company's stock was trading at ten dollars a share. 671 00:32:39,800 --> 00:32:42,440 Speaker 3: He should have signed it over to his dad now right, Yeah, 672 00:32:42,480 --> 00:32:43,560 Speaker 3: he could hold the bed. 673 00:32:44,160 --> 00:32:47,000 Speaker 2: So his earnings are down twenty percent from the previous year, 674 00:32:47,440 --> 00:32:50,160 Speaker 2: but there was a thirty four percent increase in sales 675 00:32:50,800 --> 00:32:54,160 Speaker 2: how because he opened up thirteen more locations. 676 00:32:54,680 --> 00:32:55,000 Speaker 7: Wow. 677 00:32:55,120 --> 00:32:58,960 Speaker 2: Yeah. May of eighty seven he reaches out to Canadian 678 00:32:59,000 --> 00:33:03,000 Speaker 2: investment bankers Annual Belsberg to partner in taking the company 679 00:33:03,040 --> 00:33:07,680 Speaker 2: private again. Meanwhile, Elias Zinn, who a guy, he runs 680 00:33:07,720 --> 00:33:11,200 Speaker 2: like a discount electronics business in Texas. He partnered up 681 00:33:11,200 --> 00:33:14,720 Speaker 2: with this management consultant named Victor Palmiery, and the two 682 00:33:14,800 --> 00:33:17,920 Speaker 2: of them decided to purchase seventeen and a half million 683 00:33:17,960 --> 00:33:21,680 Speaker 2: dollars in Crazy Eddie stock. So that was seven point 684 00:33:21,800 --> 00:33:23,760 Speaker 2: five percent of the outstanding shares. 685 00:33:23,960 --> 00:33:26,080 Speaker 3: So they tried to do like a hostile takeover, eh. 686 00:33:26,720 --> 00:33:30,640 Speaker 2: So they you know, they wanted to eventually possess a 687 00:33:30,680 --> 00:33:35,600 Speaker 2: controlling interest. Hostile takeovercha. So rumors swirled about this takeover 688 00:33:35,840 --> 00:33:39,880 Speaker 2: and financial analysts began looking into the situation at Crazy Eddies. 689 00:33:40,560 --> 00:33:43,479 Speaker 2: So when the books were fully opened, everyone learned that 690 00:33:43,520 --> 00:33:48,520 Speaker 2: stockholders had been losing money since nineteen eighty four. Oh 691 00:33:48,600 --> 00:33:51,080 Speaker 2: and Eddie had also sold six and a half million 692 00:33:51,120 --> 00:33:55,640 Speaker 2: shares worth seventy four million dollars. This new intel triggered 693 00:33:55,680 --> 00:33:59,480 Speaker 2: a buttload of lawsuits against the Antar family. So Eddie 694 00:33:59,520 --> 00:34:02,160 Speaker 2: and cousins Sammy. They weren't deterred though. They're in it 695 00:34:02,200 --> 00:34:05,640 Speaker 2: to win it. They attempted to counteroffer the takeover, but 696 00:34:05,800 --> 00:34:07,840 Speaker 2: Zin outbid them. It's like a low. 697 00:34:07,640 --> 00:34:09,640 Speaker 3: Rent succession, seriously so. 698 00:34:10,080 --> 00:34:13,520 Speaker 2: November sixth, nineteen eighty seven, Zin became the new owner 699 00:34:13,680 --> 00:34:17,600 Speaker 2: of Crazy Eddy. Okay, he came in and he immediately 700 00:34:17,640 --> 00:34:20,719 Speaker 2: fired any anti family members on the payroll. Wow, like 701 00:34:20,760 --> 00:34:22,920 Speaker 2: you're out of here. This is no longer a family business. 702 00:34:23,320 --> 00:34:28,400 Speaker 2: Palmieri's financial analysts completed their preliminary audit and they estimated 703 00:34:28,400 --> 00:34:32,520 Speaker 2: that Crazy Eddy's inventory was forty to fifty million dollars short, 704 00:34:32,760 --> 00:34:35,720 Speaker 2: with the final figure winding up being eighty million dollars 705 00:34:35,719 --> 00:34:38,600 Speaker 2: short of what they paid for of inventory. Yeah, exactly 706 00:34:38,600 --> 00:34:42,120 Speaker 2: what they paid for. June nineteen eighty eight, suppliers asked 707 00:34:42,120 --> 00:34:44,520 Speaker 2: that the company be liquidated so that they can try 708 00:34:44,560 --> 00:34:47,160 Speaker 2: and recover some of the money owed to them. March 709 00:34:47,200 --> 00:34:51,680 Speaker 2: eighty nine, Crazy Eddy stores start closing. Seventeen of the 710 00:34:51,760 --> 00:34:53,680 Speaker 2: forty three stores closed up shop for good. 711 00:34:53,680 --> 00:34:54,280 Speaker 7: At this time. 712 00:34:54,680 --> 00:34:59,480 Speaker 2: So then June sixth, nineteen eighty nine, five creditors petitioned 713 00:34:59,520 --> 00:35:03,360 Speaker 2: to force Crazy Eddies into bankruptcy, so they forced the issue. 714 00:35:03,520 --> 00:35:06,200 Speaker 2: Those five were owed eight hundred and sixty thousand dollars, 715 00:35:06,239 --> 00:35:08,920 Speaker 2: which seems like a drop in the pot really, but 716 00:35:08,920 --> 00:35:09,840 Speaker 2: they're the ones at. 717 00:35:09,680 --> 00:35:11,160 Speaker 3: The front leverage. 718 00:35:11,239 --> 00:35:15,320 Speaker 2: Yeah, So the company filed for Chapter eleven bankruptcy protection fifteen. 719 00:35:15,000 --> 00:35:17,800 Speaker 3: Days later, so the reorganization bankruptcy exactly. 720 00:35:18,160 --> 00:35:22,480 Speaker 2: A new CEO and company president named Peter Morticella. He 721 00:35:22,680 --> 00:35:25,839 Speaker 2: said that the petition created problems and was ill advised, 722 00:35:25,960 --> 00:35:28,960 Speaker 2: but also promised that you know what, business is going 723 00:35:29,000 --> 00:35:31,920 Speaker 2: to operate as usual. Where you have twenty six stores remaining, 724 00:35:31,960 --> 00:35:35,000 Speaker 2: that's a lot of retail space. We're going to keep 725 00:35:35,080 --> 00:35:37,000 Speaker 2: making money. Don't worry, We'll pay everyone. 726 00:35:37,160 --> 00:35:38,560 Speaker 3: People are still buying BCRs. 727 00:35:38,600 --> 00:35:41,520 Speaker 2: Yeah, He's like, don't worry. Crazy Eddies still going strong. 728 00:35:42,360 --> 00:35:44,919 Speaker 2: But by the fall of eighty nine they were down 729 00:35:44,920 --> 00:35:48,239 Speaker 2: to eighteen stores, so they had to keep closing. There 730 00:35:48,280 --> 00:35:52,120 Speaker 2: were serious dips and sales and so suppliers. They also 731 00:35:52,280 --> 00:35:54,600 Speaker 2: they were worried about getting paid. They were worried about 732 00:35:54,600 --> 00:35:57,400 Speaker 2: all this you know, craziness with the books, so they 733 00:35:57,400 --> 00:36:00,640 Speaker 2: wouldn't provide inventory, So a lot of the stores had 734 00:36:00,680 --> 00:36:03,400 Speaker 2: empty shelves in sections of it. They just don't have 735 00:36:03,440 --> 00:36:07,480 Speaker 2: anything to sell. On October second, nineteen eighty nine, Crazy 736 00:36:07,560 --> 00:36:12,279 Speaker 2: Eddy's bankruptcy converted from chapter eleven to chapter seven. And 737 00:36:12,320 --> 00:36:14,960 Speaker 2: so I've discussed this before. That means that the operation 738 00:36:15,040 --> 00:36:18,080 Speaker 2: of the business does not continue. At this point, all 739 00:36:18,120 --> 00:36:20,200 Speaker 2: assets are liquidated to pay off the creditors. 740 00:36:20,239 --> 00:36:22,880 Speaker 3: The boat is sinking, Grab all the wood you can, exactly. 741 00:36:23,880 --> 00:36:27,080 Speaker 2: So the company began total liquidation and the remaining eighteen 742 00:36:27,160 --> 00:36:30,200 Speaker 2: Crazy Eddy stores were closed. End of an era's erin. 743 00:36:31,239 --> 00:36:32,920 Speaker 4: And then we get into the big box stores that 744 00:36:33,000 --> 00:36:34,440 Speaker 4: come and take over, like the Best Buys. 745 00:36:34,920 --> 00:36:40,000 Speaker 2: Totally truly era. Yeah. So Crazy Eddi's operations may not 746 00:36:40,080 --> 00:36:43,480 Speaker 2: have been Eddie Antar's problem anymore, but what he did 747 00:36:43,520 --> 00:36:47,160 Speaker 2: while he was there sure was doesn't just get wiped away. 748 00:36:47,719 --> 00:36:51,160 Speaker 2: Arnie Spindler a longtime executive employee who quit the company 749 00:36:51,239 --> 00:36:53,560 Speaker 2: after Eddie fired his dad and his brothers in that 750 00:36:53,600 --> 00:36:56,480 Speaker 2: big family fight. He was about to make things very 751 00:36:56,520 --> 00:37:00,759 Speaker 2: messy for it. Oh yeah, he gave investigators information regarding 752 00:37:01,160 --> 00:37:04,200 Speaker 2: all of Crazy Eddie's fraudulent business practice. 753 00:37:04,280 --> 00:37:05,640 Speaker 3: Not the Panama Pump. 754 00:37:05,400 --> 00:37:09,000 Speaker 2: The Panama Pump baby, so Spindler. He pointed the finger 755 00:37:09,000 --> 00:37:11,400 Speaker 2: at Eddie and cousin Sammy, but he was like, no 756 00:37:11,440 --> 00:37:14,600 Speaker 2: one else in the family was involved. They're all innocent, which, 757 00:37:14,760 --> 00:37:15,120 Speaker 2: you know. 758 00:37:15,160 --> 00:37:16,160 Speaker 3: You got a thing for Debbie. 759 00:37:16,280 --> 00:37:21,440 Speaker 2: I guess the Feds they wanted to make that determination themselves. 760 00:37:21,800 --> 00:37:24,319 Speaker 2: They're like, you know, that's very kind of you, but 761 00:37:24,360 --> 00:37:26,400 Speaker 2: we're going to go ahead and serve the entire Antar 762 00:37:26,520 --> 00:37:27,719 Speaker 2: family with subpoenas. 763 00:37:27,800 --> 00:37:28,800 Speaker 3: We appreciate your opinions. 764 00:37:29,000 --> 00:37:30,440 Speaker 2: Everybody got papered. 765 00:37:30,560 --> 00:37:32,960 Speaker 3: We do this. We're good at this. So we got 766 00:37:33,040 --> 00:37:33,400 Speaker 3: a printer. 767 00:37:33,520 --> 00:37:36,040 Speaker 2: So, oh yeah, we got plenty of time. September sixth, 768 00:37:36,120 --> 00:37:39,840 Speaker 2: nineteen eighty nine, the SEC charged Eddie with securities fraud 769 00:37:40,239 --> 00:37:44,640 Speaker 2: and illegal insider trading. Of course, January nineteen ninety, a 770 00:37:44,760 --> 00:37:48,400 Speaker 2: federal district judge ordered Eddie to repatriate more than fifty 771 00:37:48,600 --> 00:37:51,440 Speaker 2: million dollars that he had illegally transferred to Israel. 772 00:37:51,680 --> 00:37:53,799 Speaker 3: Oh, bring the money back, Bring the money back home. 773 00:37:54,200 --> 00:37:56,839 Speaker 2: And then they asked him to appear in court to 774 00:37:56,920 --> 00:37:58,400 Speaker 2: explain what happened with the money. 775 00:37:58,440 --> 00:38:02,480 Speaker 4: So why is he not in Israel with his money? 776 00:38:02,600 --> 00:38:05,319 Speaker 2: That's a good question. So they tell him, you know, 777 00:38:05,440 --> 00:38:07,520 Speaker 2: send the money back and then show up and come 778 00:38:07,560 --> 00:38:09,600 Speaker 2: into court and tell us, you know, how did this 779 00:38:09,640 --> 00:38:09,960 Speaker 2: all happen. 780 00:38:10,000 --> 00:38:11,239 Speaker 4: I'd be like, I have to go there and get it. 781 00:38:11,280 --> 00:38:13,200 Speaker 4: I got to sign paperwork that you want to see 782 00:38:13,200 --> 00:38:14,000 Speaker 4: my face. It's a whole thing. 783 00:38:14,000 --> 00:38:15,320 Speaker 3: I'll be right back pretty. 784 00:38:15,080 --> 00:38:16,440 Speaker 2: Much what happened? He failed to appear? 785 00:38:16,640 --> 00:38:17,120 Speaker 3: Oh did he? 786 00:38:17,239 --> 00:38:20,280 Speaker 2: Yeah? So they issued an arrest warrant and Eddie surrendered 787 00:38:20,320 --> 00:38:23,600 Speaker 2: to the US Marshals. He was released in ordered to 788 00:38:23,640 --> 00:38:24,480 Speaker 2: appear at a second here. 789 00:38:24,520 --> 00:38:25,799 Speaker 3: Oh he didn't make it out of the country though. 790 00:38:26,080 --> 00:38:26,239 Speaker 7: Well. 791 00:38:26,280 --> 00:38:28,880 Speaker 2: He failed to appear at the second hearing, and so 792 00:38:29,080 --> 00:38:32,880 Speaker 2: a second arrest warrant was issued and his assets were frozen. Okay, 793 00:38:33,000 --> 00:38:34,680 Speaker 2: he made it out of the country. He ran off 794 00:38:34,719 --> 00:38:38,760 Speaker 2: to Israel. He had six passports in five different names, 795 00:38:40,080 --> 00:38:42,919 Speaker 2: notes on him, forty three million in cash. So don't 796 00:38:42,920 --> 00:38:45,200 Speaker 2: forget he is fifty million in the bank in Israel. 797 00:38:45,280 --> 00:38:48,239 Speaker 2: He's forty three million in cash. I don't think it 798 00:38:48,280 --> 00:38:49,320 Speaker 2: was strapped to his budday. 799 00:38:49,440 --> 00:38:50,760 Speaker 3: No, No, that'd be heavy to walk around. 800 00:38:50,760 --> 00:38:51,839 Speaker 7: It was just like it's a lot. 801 00:38:53,120 --> 00:38:57,440 Speaker 2: And you know what else he had with him. He 802 00:38:57,480 --> 00:39:01,520 Speaker 2: went to Israel bought a townhouse and just lived his life. Hey, hey, listen. 803 00:39:01,840 --> 00:39:05,640 Speaker 2: Cousin Sammy, though, he wanted to be another Sammy the Bull, 804 00:39:06,160 --> 00:39:09,680 Speaker 2: so he rat it out. He offered to testify for 805 00:39:09,840 --> 00:39:13,479 Speaker 2: federal prosecutors in exchange for immunity, and he would also 806 00:39:13,520 --> 00:39:16,840 Speaker 2: plead guilty to three felonies, so that you know. But 807 00:39:16,960 --> 00:39:19,200 Speaker 2: his whole thing was, I want zero jail time. 808 00:39:19,520 --> 00:39:21,560 Speaker 3: Oh he's got too soft for jail. 809 00:39:23,080 --> 00:39:27,239 Speaker 2: His attorney, Howard Serrata said, quote Sam e Antar, and 810 00:39:27,280 --> 00:39:31,480 Speaker 2: everyone calls him Sammy, but Sam e Antar was in 811 00:39:31,520 --> 00:39:34,600 Speaker 2: the inner circle, at the heart of the conspiracy. He 812 00:39:34,680 --> 00:39:37,399 Speaker 2: knows where all the bodies are buried. I'm praying it's 813 00:39:37,440 --> 00:39:37,960 Speaker 2: not literal. 814 00:39:38,120 --> 00:39:38,839 Speaker 3: Yeah. 815 00:39:38,560 --> 00:39:44,120 Speaker 2: Yeah, So cousin Sammy sam E he got six months 816 00:39:44,160 --> 00:39:49,160 Speaker 2: house arrest, twelve hundred hours of community service, three years probation, 817 00:39:49,360 --> 00:39:50,720 Speaker 2: and ten thousand in fines. 818 00:39:50,920 --> 00:39:53,239 Speaker 3: I'll take that deal. Yeah right, that's not a bad deal. 819 00:39:53,520 --> 00:39:57,480 Speaker 2: Eddie, Eddie's on the run. Eddie's in the wind. Three years, 820 00:39:57,760 --> 00:40:00,600 Speaker 2: three years, he's on the run. He would up spots 821 00:40:00,640 --> 00:40:05,040 Speaker 2: like Tel Aviv, Zurich, Sal Paulo, Cayman Islands. He's going 822 00:40:05,080 --> 00:40:08,120 Speaker 2: to all the shady spots quite the vacation. 823 00:40:08,400 --> 00:40:12,160 Speaker 3: Yeah, he was looking for like the non extradition vacation. 824 00:40:13,440 --> 00:40:17,280 Speaker 2: Yeah. Well, he got arrested in Israel, Venezuela on federal 825 00:40:17,360 --> 00:40:20,879 Speaker 2: racketeering conspiracy charges, so just keeps getting amped up. That's 826 00:40:20,960 --> 00:40:23,319 Speaker 2: June of ninety two, and he gets extradited to the 827 00:40:23,400 --> 00:40:27,000 Speaker 2: US in January of ninety three. So before he was nabbed, 828 00:40:27,239 --> 00:40:30,120 Speaker 2: sightings of Eddie rolled in from Brazil to Paris, to 829 00:40:30,200 --> 00:40:31,840 Speaker 2: Israel to New York is everywhere. 830 00:40:31,920 --> 00:40:33,399 Speaker 3: I see the crazy idea here that. 831 00:40:33,400 --> 00:40:36,959 Speaker 2: Attorney Serata said, quote, He's like a character from dust 832 00:40:37,000 --> 00:40:39,799 Speaker 2: Dayevsky with a death wish who dances on the edge 833 00:40:39,840 --> 00:40:42,600 Speaker 2: of a flame. He likes to live dangerously, all the 834 00:40:42,640 --> 00:40:45,920 Speaker 2: cops and robbers stuff like, oh, does someone want to 835 00:40:45,920 --> 00:40:52,200 Speaker 2: write like or he wants to be a commentator on 836 00:40:52,400 --> 00:40:54,680 Speaker 2: what at that point was court TV or now would 837 00:40:54,680 --> 00:40:55,440 Speaker 2: be like the. 838 00:40:55,440 --> 00:40:58,560 Speaker 3: News channels in bok TV. 839 00:40:59,040 --> 00:41:09,239 Speaker 2: Yes, commentator on book TV. We're so good anyway, So 840 00:41:09,320 --> 00:41:13,120 Speaker 2: back to Eddie. He pleaded not guilty and his trial 841 00:41:13,200 --> 00:41:16,640 Speaker 2: kicked off in June of nineteen ninety three. One of 842 00:41:16,719 --> 00:41:19,960 Speaker 2: the US attorneys on the prosecution was none other than 843 00:41:20,080 --> 00:41:23,120 Speaker 2: co author of the Patriot Act and future Secretary of 844 00:41:23,120 --> 00:41:26,040 Speaker 2: Homeland Security, Michael Chertoff. 845 00:41:25,680 --> 00:41:27,640 Speaker 3: Churt Off. I was wondering, it's gonna either be. 846 00:41:27,640 --> 00:41:33,160 Speaker 4: Comy Chertoff or what's his name the other one, not 847 00:41:33,239 --> 00:41:34,879 Speaker 4: Comy Mueller. 848 00:41:34,600 --> 00:41:37,319 Speaker 2: Bob Yeah, yeah, yeah, Nope, chirt Off coming in there. 849 00:41:37,360 --> 00:41:39,040 Speaker 2: He's like, I penned the Patriot. 850 00:41:38,680 --> 00:41:40,520 Speaker 4: Act because they were at the Big three in the 851 00:41:40,719 --> 00:41:42,359 Speaker 4: US Office at that time. 852 00:41:42,440 --> 00:41:43,160 Speaker 2: Yeah, exactly. 853 00:41:43,480 --> 00:41:43,719 Speaker 3: Post. 854 00:41:43,840 --> 00:41:47,240 Speaker 2: So he's in charge of like get pinning Eddie June. 855 00:41:47,520 --> 00:41:50,600 Speaker 2: Let's see July twentieth, nineteen ninety two, Eddie's found guilty 856 00:41:50,600 --> 00:41:54,040 Speaker 2: of seventeen counts of fraud. He was sentenced to twelve 857 00:41:54,080 --> 00:41:55,200 Speaker 2: and a half years in prison. 858 00:41:55,880 --> 00:41:56,160 Speaker 7: Yeah. 859 00:41:56,200 --> 00:41:59,400 Speaker 2: His brother, Mitchell was found guilty on three counts, acquitted 860 00:41:59,440 --> 00:42:04,600 Speaker 2: on two. The antar's lawyer filed an appeal. April ninety five, 861 00:42:05,040 --> 00:42:08,160 Speaker 2: a federal appeals panel agreed with their contention that the 862 00:42:08,239 --> 00:42:12,359 Speaker 2: judge who presided over the trial was biased. Chertoff, who 863 00:42:12,400 --> 00:42:16,239 Speaker 2: called Eddie the Darth Vader of retail on the quote, 864 00:42:16,160 --> 00:42:19,759 Speaker 2: No he was gaming it. He vowed to begin a 865 00:42:19,800 --> 00:42:22,719 Speaker 2: new trial. That's it. I'm coming after you again. May 866 00:42:22,800 --> 00:42:26,840 Speaker 2: ninety six, Eddie pleads guilty to federal fraud charges. He 867 00:42:26,920 --> 00:42:29,759 Speaker 2: gets sentenced in February of ninety seven to eight years 868 00:42:29,760 --> 00:42:31,640 Speaker 2: in prison, and he had to pay more than one 869 00:42:31,719 --> 00:42:36,080 Speaker 2: hundred and fifty million dollars in fines in fine mines. 870 00:42:36,640 --> 00:42:39,880 Speaker 2: Plus there were more than a billion dollars a billion 871 00:42:39,920 --> 00:42:43,360 Speaker 2: with a b in judgments against him thanks to civil suits. 872 00:42:43,600 --> 00:42:47,360 Speaker 2: Oh yeah, no no. So the efforts to recover additional 873 00:42:47,400 --> 00:42:50,839 Speaker 2: money from the Antar family for the defrauded stockholders were 874 00:42:51,320 --> 00:42:53,799 Speaker 2: deemed complete in twenty twelve. Like that's it, that's it. 875 00:42:53,840 --> 00:42:55,239 Speaker 3: You're not getting it done. 876 00:42:55,320 --> 00:42:55,600 Speaker 7: Yeah. 877 00:42:56,000 --> 00:42:59,040 Speaker 2: So, after the Crazy Eddie chain closed in eighty nine, 878 00:43:00,080 --> 00:43:02,920 Speaker 2: Jersey based Investment Group bought the rights to the Crazy 879 00:43:03,040 --> 00:43:07,480 Speaker 2: Eddie's trademark. In January of nineteen ninety they announced that 880 00:43:07,560 --> 00:43:11,000 Speaker 2: they had purchased the leases in Brooklyn and East Brunswick, 881 00:43:11,040 --> 00:43:14,440 Speaker 2: New Jersey, with the intent to reopen and they were 882 00:43:14,440 --> 00:43:18,120 Speaker 2: going to revive Yeah, nothing ever came of that. In 883 00:43:18,239 --> 00:43:23,359 Speaker 2: nineteen ninety eight, Alan and Mitchell Antar, Eddie's grandchildren, they 884 00:43:23,400 --> 00:43:28,239 Speaker 2: revived the chain online and it was Crazy Eddieonline dot com. 885 00:43:28,840 --> 00:43:31,200 Speaker 2: They opened a store in Wayne, New Jersey too, like 886 00:43:31,239 --> 00:43:34,520 Speaker 2: an actual brick and mortars they used. His prices are 887 00:43:34,560 --> 00:43:38,480 Speaker 2: insane slogan, and they re hired doctor Jerry as the spokesman. 888 00:43:38,640 --> 00:43:39,640 Speaker 3: Got on them. I like it. 889 00:43:39,680 --> 00:43:42,319 Speaker 2: Doctor Jerry, by the way, had founded his own advertising 890 00:43:42,360 --> 00:43:46,600 Speaker 2: agency in the Yeah, so the grandkids. They wanted to 891 00:43:46,640 --> 00:43:51,480 Speaker 2: eventually open ten more brick and mortar stores listener. That 892 00:43:51,600 --> 00:43:52,360 Speaker 2: did not happen. 893 00:43:52,520 --> 00:43:52,600 Speaker 3: No. 894 00:43:53,040 --> 00:43:56,200 Speaker 2: Nineteen ninety nine, the shop in Wayne closed down. It 895 00:43:56,320 --> 00:43:58,239 Speaker 2: was it was a good one year run. They were 896 00:43:58,280 --> 00:44:02,920 Speaker 2: still online though. Thousand and one. Eddie returns to the company. 897 00:44:03,120 --> 00:44:05,799 Speaker 2: Got out early. He's ready to go. The business was 898 00:44:05,880 --> 00:44:10,520 Speaker 2: only online or bye by telephone at the time, so 899 00:44:10,960 --> 00:44:14,360 Speaker 2: he re registered the domain as crazy Eddi dot com 900 00:44:14,600 --> 00:44:17,319 Speaker 2: and he rebooted with doctor Jerry once more. 901 00:44:17,560 --> 00:44:18,440 Speaker 3: To Jerry came back. 902 00:44:18,600 --> 00:44:21,239 Speaker 2: Jerry comes back and he like hired doctor Jerry as 903 00:44:21,280 --> 00:44:22,120 Speaker 2: the ad consultant. 904 00:44:22,200 --> 00:44:23,719 Speaker 3: That's a trusting friendship is is. 905 00:44:24,480 --> 00:44:27,439 Speaker 2: By two thousand and four, Crazy eddy dot Com had 906 00:44:27,480 --> 00:44:32,160 Speaker 2: disappeared once again. The company tried to live again the 907 00:44:32,200 --> 00:44:35,080 Speaker 2: next year and then it went co put. So the 908 00:44:35,160 --> 00:44:38,520 Speaker 2: Crazy Eddi trademark and intellectual property were then bought by 909 00:44:38,560 --> 00:44:42,600 Speaker 2: a Texas space company called Trident Growth Fund. Oh god, 910 00:44:42,719 --> 00:44:45,600 Speaker 2: I know, it's just getting battle ready. So in July 911 00:44:45,640 --> 00:44:48,480 Speaker 2: of two thousand and six, tried tried to auction the 912 00:44:48,520 --> 00:44:52,759 Speaker 2: brand and the domain name crazy Eddie dot They tried 913 00:44:52,800 --> 00:44:55,960 Speaker 2: to auction it on ebayh god, but the reserve price 914 00:44:56,080 --> 00:45:00,000 Speaker 2: wasn't met. Like all of the most prestigious, high value 915 00:45:00,120 --> 00:45:01,799 Speaker 2: business trade deals are done on day. 916 00:45:01,880 --> 00:45:04,879 Speaker 4: Everyone knows. Yeah, I once sold by blackness. I got 917 00:45:05,120 --> 00:45:06,480 Speaker 4: a lot of money for it. 918 00:45:07,080 --> 00:45:07,520 Speaker 5: So on. 919 00:45:09,000 --> 00:45:13,240 Speaker 2: March third, two thousand and nine, Brooklyn based businessman Jack 920 00:45:13,280 --> 00:45:16,120 Speaker 2: Gemmel he bought the rights to the Crazy Eddy name. 921 00:45:16,640 --> 00:45:20,120 Speaker 2: He started a new online Crazy Eddy store at prices 922 00:45:20,160 --> 00:45:21,320 Speaker 2: are insane dot com. 923 00:45:21,320 --> 00:45:23,000 Speaker 3: Oh no, okay, yeah, makes sense. 924 00:45:23,000 --> 00:45:25,960 Speaker 2: And he started looking for physical retail space and he 925 00:45:26,040 --> 00:45:28,200 Speaker 2: said that he was you know what, guys, I'm opening 926 00:45:28,280 --> 00:45:31,759 Speaker 2: fifty new stores in two years. So every was like, 927 00:45:31,840 --> 00:45:35,880 Speaker 2: uh huh. That's and like his version of Crazy Eddie's 928 00:45:35,920 --> 00:45:38,960 Speaker 2: online did about as well as the other iterations. He 929 00:45:39,120 --> 00:45:42,800 Speaker 2: struggled along selling appliances and electronics online, but he couldn't 930 00:45:42,840 --> 00:45:45,439 Speaker 2: get it to take off. And brick and mortar, which 931 00:45:45,480 --> 00:45:49,200 Speaker 2: is starting to fizzle anyway, that didn't take off. So 932 00:45:49,239 --> 00:45:53,000 Speaker 2: by twenty twelve, the online business had ended. Prices are 933 00:45:53,040 --> 00:45:56,600 Speaker 2: insane dot com doesn't exist anymore as of twenty eighteen, 934 00:45:57,280 --> 00:45:59,560 Speaker 2: the Crazy Eddie trademark is listed. 935 00:45:59,280 --> 00:46:01,440 Speaker 3: As abandoned owned by Amazon. 936 00:46:01,280 --> 00:46:04,920 Speaker 2: Pretty much, So get in there, people, get that cursed trademark. 937 00:46:05,840 --> 00:46:06,840 Speaker 3: Get you some of that crazy. 938 00:46:06,960 --> 00:46:10,240 Speaker 2: In two thousand and nine, cousin Sammy became an advisor 939 00:46:10,280 --> 00:46:15,000 Speaker 2: for government agencies and businesses investigating fraud. So white hat fraudster. 940 00:46:17,160 --> 00:46:17,399 Speaker 3: Yeah. 941 00:46:17,640 --> 00:46:21,040 Speaker 2: September tenth, twenty sixteen, Eddie passed away at the age 942 00:46:21,040 --> 00:46:24,480 Speaker 2: of sixty eight. He had been suffering from liver cancer, 943 00:46:24,560 --> 00:46:28,120 Speaker 2: but no official cause of death was given. October twenty twenty, 944 00:46:28,160 --> 00:46:31,239 Speaker 2: doctor Jerry passed away after suffering from cardiac issues for 945 00:46:31,280 --> 00:46:31,879 Speaker 2: several years. 946 00:46:32,120 --> 00:46:32,960 Speaker 3: Sorry, so this is. 947 00:46:32,920 --> 00:46:35,000 Speaker 2: Really like tying up. It's the end of it all. 948 00:46:35,239 --> 00:46:38,000 Speaker 2: There's a journalist named Gary Weiss who's no relation to 949 00:46:38,160 --> 00:46:39,720 Speaker 2: Larry Weiss. The promo guy. 950 00:46:39,680 --> 00:46:42,320 Speaker 3: OGU Larry Eddy on one of the og cartoons. 951 00:46:42,719 --> 00:46:45,600 Speaker 2: Is no relation Gary Weiss. He did a ton of 952 00:46:45,640 --> 00:46:48,320 Speaker 2: research on Eddie and his wildlife, and he published a 953 00:46:48,360 --> 00:46:52,279 Speaker 2: book called Retail Gangster in twenty twenty two. It's a 954 00:46:52,320 --> 00:46:55,480 Speaker 2: phenomenal book. It's really well written. It's like a super 955 00:46:55,520 --> 00:46:58,600 Speaker 2: deep dive, lots of side information and background. He does 956 00:46:58,640 --> 00:47:01,239 Speaker 2: the story much more justice than I ever could. So 957 00:47:01,320 --> 00:47:03,719 Speaker 2: check it out. Check it out like I did from 958 00:47:03,719 --> 00:47:05,360 Speaker 2: the Oakland Library online service. 959 00:47:05,440 --> 00:47:05,799 Speaker 5: There you go. 960 00:47:05,880 --> 00:47:09,279 Speaker 3: I like that everyone the online libraries. 961 00:47:08,920 --> 00:47:12,680 Speaker 2: Right, everyone, Yeah, the libraries. It's amazing. So what's your 962 00:47:12,760 --> 00:47:13,600 Speaker 2: ridiculous takeaways? 963 00:47:13,719 --> 00:47:17,000 Speaker 4: Erin Man, this is a throwback with the crazy eddies stuff, 964 00:47:17,040 --> 00:47:21,080 Speaker 4: Like I missed the fast talking local advertising model. 965 00:47:21,120 --> 00:47:23,080 Speaker 3: I know that it's still somewhere around. Like down in 966 00:47:23,200 --> 00:47:23,920 Speaker 3: LA they have like. 967 00:47:23,920 --> 00:47:28,360 Speaker 4: A mattress guy like he does like a you're killing 968 00:47:28,400 --> 00:47:31,279 Speaker 4: me Larry about the deals they're doing for waterbeds or 969 00:47:31,280 --> 00:47:33,360 Speaker 4: whatever it is. And then up here they when I 970 00:47:33,400 --> 00:47:35,600 Speaker 4: was in northern California as a boy, they had the 971 00:47:35,640 --> 00:47:38,279 Speaker 4: Federated ads. It was like very much the same thing. 972 00:47:38,320 --> 00:47:39,800 Speaker 4: It was like electronics and then they would do it 973 00:47:39,840 --> 00:47:42,600 Speaker 4: fast talk and they were doing this crazy, crazy deal someday. 974 00:47:42,800 --> 00:47:47,400 Speaker 4: It's like that energy seems very honest to me. For capitalism. 975 00:47:47,480 --> 00:47:49,880 Speaker 4: It's the only time capitalism feels right now. I'm like, 976 00:47:49,920 --> 00:47:50,399 Speaker 4: that's there. 977 00:47:50,440 --> 00:47:50,759 Speaker 2: It is. 978 00:47:51,120 --> 00:47:52,560 Speaker 4: Anything else feels like I would just trying to be 979 00:47:52,600 --> 00:47:55,040 Speaker 4: slick or my friend or like help me with my journey. 980 00:47:55,040 --> 00:47:59,040 Speaker 3: I'm like, this is a lot. You're intense, You're on cocaine, 981 00:47:59,040 --> 00:47:59,600 Speaker 3: and you want. 982 00:47:59,480 --> 00:48:03,320 Speaker 2: What's in my give me Paul from the Diamond Center exactly. 983 00:48:03,640 --> 00:48:06,160 Speaker 2: There's a there was a channel here in Oakland called 984 00:48:06,239 --> 00:48:08,760 Speaker 2: soul Beat. It was like kind of a public access. 985 00:48:09,480 --> 00:48:12,160 Speaker 2: Oh it's not around anymore, but it was the best 986 00:48:12,239 --> 00:48:14,360 Speaker 2: and we watched it growing up. And they have an 987 00:48:14,440 --> 00:48:16,880 Speaker 2: Instagram account and they have the old ads like the 988 00:48:16,920 --> 00:48:21,160 Speaker 2: local ads and are so good. They brought back memories. 989 00:48:21,200 --> 00:48:23,640 Speaker 2: So yeah, those are the you know, local ads. 990 00:48:23,680 --> 00:48:25,080 Speaker 7: We need more celeb there. 991 00:48:25,080 --> 00:48:25,319 Speaker 2: It is. 992 00:48:26,160 --> 00:48:27,720 Speaker 3: Enjoy them, share them with friends. 993 00:48:27,840 --> 00:48:31,719 Speaker 2: That's the Ridiculous. You can find us online at ridiculous 994 00:48:31,719 --> 00:48:35,919 Speaker 2: crime dot com. There's merch there. We're at Ridiculous Crime 995 00:48:35,960 --> 00:48:40,080 Speaker 2: on Twitter and Instagram sometimes threads. Don't get me mad 996 00:48:40,080 --> 00:48:44,000 Speaker 2: about that email. If you want to not be answered 997 00:48:44,040 --> 00:48:47,000 Speaker 2: at ridiculous Crime at gmail dot com, get on the 998 00:48:47,040 --> 00:48:51,120 Speaker 2: iHeart app and leave us at talk back. That's it. 999 00:48:51,239 --> 00:48:58,440 Speaker 2: That's all I got. Ridiculous Crime is hosted by Elizabeth 1000 00:48:58,520 --> 00:49:02,120 Speaker 2: Dutton and Zaren Burnett, duced and edited by Demented Dave Cousten. 1001 00:49:02,520 --> 00:49:05,800 Speaker 2: Research is by mad mursa Brown and Ape Poop Andrea 1002 00:49:05,920 --> 00:49:08,960 Speaker 2: song Sharpened Hear. The theme song is by Lupy, Thomas 1003 00:49:09,040 --> 00:49:12,400 Speaker 2: Lee and deranged Travis Dutton post wardrobe is provided by 1004 00:49:12,440 --> 00:49:16,080 Speaker 2: Botan five hundreds. Executive producers are Bonkers, Ben Bolan and 1005 00:49:16,160 --> 00:49:27,200 Speaker 2: Nutty Noel Brown. We dis Crime, Say It one More Times. 1006 00:49:27,400 --> 00:49:32,160 Speaker 1: Cry Ridiculous Crime is a production of iHeartRadio four more podcasts. 1007 00:49:32,280 --> 00:49:35,440 Speaker 1: My heart Radio visit the iHeartRadio app, Apple Podcasts, or 1008 00:49:35,480 --> 00:49:37,240 Speaker 1: wherever you listen to your favorite shows.