Speaker 1: I am so excited to be here tonight at the
Speaker 1: Bill Graham Civic Auditorium in San Francisco with the one
Speaker 1: and only Emma Greed. Emma, I can just keep saying
Speaker 1: your name. It's just like you are. First of all,
Speaker 1: I want to say, you're one of my dear friends.
Speaker 1: I adore you, I love you. I think you're incredible.
Speaker 2: Thank you, Darlan.
Speaker 1: The fact that you came out here to do this
Speaker 1: means the absolute world to me. And you heard the
Speaker 1: excitement and the energy in the room and yeah, honestly.
Speaker 2: J until about three hours ago, I thought it was
Speaker 2: eight hundred people that were here tonight, So I'm in
Speaker 2: a little bit of shock, to be totally honest, I'm like, what,
Speaker 2: I love it.
Speaker 1: It's definitely like thousands of people. I want to start
Speaker 1: with something that we've been talking about this evening, and
Speaker 1: it's interesting because you're actually talking about it in the
Speaker 1: clip that we heard from the show when you were
Speaker 1: on the podcast. We find that we spend so much
Speaker 1: of our times worrying about what people think of us.
Speaker 1: We're constantly our worst career in our mind with thinking,
Speaker 1: oh does this person think I'm this, think I'm that?
Speaker 1: I want you to take us to a time when
Speaker 1: that was in your head, and what were the kind
Speaker 1: of things you worried about that people thought of you,
Speaker 1: and what did you do about it?
Speaker 2: Well, you know, I think, like so many of us,
Speaker 2: I spent my entire life worried about that. And I'd
Speaker 2: be lying if I said there weren't parts of me
Speaker 2: that still feel like that now. But I honestly got
Speaker 2: to a certain point in my life where I thought, well,
Speaker 2: if not you, then who right? And I really feel
Speaker 2: like so much of my life has been about trying
Speaker 2: to prove something, and you get to the point where
Speaker 2: you're like, I don't really have anything to prove anymore.
Speaker 2: I wake up every single day and make a decision
Speaker 2: to do my very best, and who am I doing
Speaker 2: my best for?
Speaker 1: Well?
Speaker 2: For me? Right, I have to meet my own expectations.
Speaker 2: I have to get to the point where I can
Speaker 2: lay my head back down on that pillow at night
Speaker 2: and feel really, really good. And I've just got to
Speaker 2: the point where I feel like that is real for me.
Speaker 2: But you know, in my teens in my twenties, like
Speaker 2: you don't feel that way. That's just not your reality,
Speaker 2: And you spend a lot of time worried about what
Speaker 2: other people think.
Speaker 1: Yeah, and you get stuck, like we get so stifled
Speaker 1: by it, and we get so restricted by it. Do
Speaker 1: you remember ever, like missing out on an opportunity or
Speaker 1: not doing something because you're so worried.
Speaker 2: I mean, I have lists of things like that, because
Speaker 2: you imagine that everybody is watching you, like you're watching you.
Speaker 2: And I think that there were times in my life
Speaker 2: where I didn't speak up. There were times in my
Speaker 2: life where I didn't put myself forward. There were times
Speaker 2: in my life where I just not only kept quiet,
Speaker 2: but I kept out of the conversation, right like, not
Speaker 2: even in it, not really even putting myself out there.
Speaker 2: And so yeah, I feel like that was my reality
Speaker 2: for a very very long time. And I also think
Speaker 2: that there's part of being certainly a woman, but a
Speaker 2: younger woman in business, where there's this idea that everybody
Speaker 2: knows better than you. And the older you get, the
Speaker 2: more you realize no one knows anything. Every one of us.
Speaker 2: We're making it up as we go along. And you know,
Speaker 2: it's so interesting for me because at this stage of
Speaker 2: my career, I find myself in the rooms, you know,
Speaker 2: with the best investors with people that are doing incredible things,
Speaker 2: people that are in very very high level positions running
Speaker 2: companies or countries even and you do get to the
Speaker 2: point where you go, well, you know what I think.
Speaker 2: You know, you're not that different from me, and so
Speaker 2: there is a part of you that goes. You start
Speaker 2: to feel so much more confidence. But and I talk
Speaker 2: about this all the time, it isn't without some fear.
Speaker 2: And I do think that taking risks, and again, it's
Speaker 2: an inherently female thing sometimes to be risk adverse, and
Speaker 2: we're like that for so many reasons. But when the
Speaker 2: only reason is for self preservation, you really have to
Speaker 2: start thinking about what fear is doing negatively to you.
Speaker 2: And so I've spent a lot of time thinking about
Speaker 2: how I can park my fear and what else I
Speaker 2: can use that energy for.
Speaker 1: Oh so good, so good. Ever, I love that, and
Speaker 1: I want to talk to you about that. Let's let's
Speaker 1: dive into that. I was going to say that for later,
Speaker 1: but I'll dive into it as soon as you took
Speaker 1: it there. I remember reading a study that showed that
Speaker 1: when men see a job description, even if they can
Speaker 1: only do forty percent of it, they'll apply. But when
Speaker 1: women see a job description, even if they can do
Speaker 1: eighty percent of it, they won't apply it. And so
Speaker 1: there's this shift that definitely exists, this confidence, this feeling
Speaker 1: of trusting yourself, this feeling of oh, I'm worthy that
Speaker 1: comes in. Walk me through that experience that you've had
Speaker 1: since day one of feeling like, as a woman you
Speaker 1: had to prove more, You're to work harder. What does
Speaker 1: that actually look like? And what are women out there?
Speaker 1: I'm sure there's so many people in he who want
Speaker 1: to be entrepreneurs, have started something, but as seeing that,
Speaker 1: how do you see it but then live through it
Speaker 1: and build an empire like you have?
Speaker 2: Well, let's just be honest about some of that, right,
Speaker 2: because it isn't just about women holding themselves back. The
Speaker 2: barriers are real. They're really real, and so we should
Speaker 2: all recognize that. And it's one of the reasons that
Speaker 2: I've built the companies that I have with women at
Speaker 2: the helm, with women in positions of power, and with
Speaker 2: women as the decision makers, because we actually make better
Speaker 2: decisions about who to bring in the company in the
Speaker 2: first place. But I do, and it's true, it's true.
Speaker 2: You know, if you have a female banker. If you
Speaker 2: have a you know, somebody investing your money, that's a
Speaker 2: woman like she will do better for you. The facts
Speaker 2: and the figures are out there. So I want to
Speaker 2: be honest about these things, not just as what happens
Speaker 2: in our minds as women, but some of them are
Speaker 2: the societal barriers that truly truly exist. And I know
Speaker 2: it because I see it every day in my own company.
Speaker 2: And just to your point, you know, I'll have a
Speaker 2: role that I need a Spanish or a French speaker,
Speaker 2: and a man will come in with very limited abilities
Speaker 2: and tell me he's like a pro and completely fluent.
Speaker 2: And a woman who maybe just needs to brush up
Speaker 2: a bit, but she's basically fluent is like, oh, I'm
Speaker 2: not so sure. But again, I think that's about what
Speaker 2: has been allowed for women. And as soon as we
Speaker 2: start saying things and doing things that are considered braggadocious,
Speaker 2: getting out of our you know space, women face an
Speaker 2: enormous amount of criticism. And I get this all the time.
Speaker 2: You know, I was speaking about a subject and my
Speaker 2: team are like, don't show the subject. But I, you know,
Speaker 2: had a little thing a couple of weeks ago and
Speaker 2: on the same day, a very very prominent American businessman
Speaker 2: was having a very very similar like Twitter attack, X attack,
Speaker 2: whatever you want to call it, and I got so
Speaker 2: much backlash and no one said anything to him. In fact,
Speaker 2: he's got millions and millions of likes. So the standards
Speaker 2: are just very very different. But instead of shying away
Speaker 2: from those conversations, what I do is lean into those conversations,
Speaker 2: because the very idea that you have to be demure,
Speaker 2: that you have to be likable, that you have to
Speaker 2: lean into a certain convention of what it means to
Speaker 2: be a business a woman in business, if you do that,
Speaker 2: and I display that I'm actually holding women back. So
Speaker 2: I've just decided, like I'm not playing that game anymore.
Speaker 2: I'm going to do me, be me, and everyone else
Speaker 2: is going to have to like it.
Speaker 1: It's so important, it's so important. But what I love
Speaker 1: about what you've done with that is because there's one thing,
Speaker 1: like when we see injustice, when we see that kind
Speaker 1: of treatment in the world, we all notice it and
Speaker 1: we can talk about it. But then you've been able
Speaker 1: to get involved, get stuck in. You haven't let that
Speaker 1: hamper your growth. And I think that's the mindset that
Speaker 1: I'm always fascinated by. We all see things happening in
Speaker 1: the world that we hate, that we don't love, that
Speaker 1: don't feel fair, But then we still got to learn
Speaker 1: to play that game. We've still got to learn to
Speaker 1: win it that game, and you've done that multiple times.
Speaker 1: If someone's at the beginning of their journey, there's people
Speaker 1: in here of ideas, who have dreams, who have things
Speaker 1: that they want to start. They're concerned about whether it's fair,
Speaker 1: whether there's a meritocracy, whether it's set up for making
Speaker 1: them fail or succeed. What's the first thing they have
Speaker 1: to build in their mind and their heart, in their
Speaker 1: resolve or externally that you'd recommend they start with.
Speaker 2: You know, the first thing I want to say is
Speaker 2: that it's really important to start with yourself. We can
Speaker 2: be so concerned about everything that's happening around us. And
Speaker 2: I think what I did pretty well in early in
Speaker 2: my career was center my decisions around what it is
Speaker 2: that was important to me, and I never ever sacrificed
Speaker 2: my ambition. I was pretty out there and open and honest,
Speaker 2: and so I think if you want something, you have
Speaker 2: to go after it. You can't be shy about it.
Speaker 2: You've got to be very very honest and open about
Speaker 2: what it is that you need and what you're looking
Speaker 2: for all the time. And I do think a lot
Speaker 2: of us think, you know, we think a lot about
Speaker 2: what we want, but we don't necessarily make it known.
Speaker 2: And I speak to people about this all the time.
Speaker 2: Whatever you want and whatever you're thinking about doing in
Speaker 2: your life, the most important thing is to focus on
Speaker 2: what you're doing and what you can do right now.
Speaker 2: Be excellent in whatever it is that you're doing right now.
Speaker 2: You know, when I worked in a deli and I
Speaker 2: made the sandwiches and I spoke to you about it before,
Speaker 2: I was an amazing sandwich maker in the same way
Speaker 2: that I make amazing genes now. But whatever it is,
Speaker 2: I will apply myself in that way. And so I
Speaker 2: do think there's this idea of what it means to
Speaker 2: be like, really truly excellent at something, and that's how
Speaker 2: we can propel ourselves into the unimaginable. That's how we
Speaker 2: get to do new things. That's how people start to
Speaker 2: recognize us as individuals with skills outside of where we
Speaker 2: may be seen right now. So that's what I try
Speaker 2: to focus on. I focus on myself, and again, sounds
Speaker 2: really selfish, but that's what you have to be sometimes,
Speaker 2: and it's okay for a period in your life as
Speaker 2: a means to an end, to get somewhere.
Speaker 1: I really appreciate that mindset because I feel like it's
Speaker 1: a magnetic feeling that someone gives you when you see
Speaker 1: someone just be really good. I remember a few months ago,
Speaker 1: me and my friends were out for dinner in La
Speaker 1: and we're at this restaurant and the lady who was
Speaker 1: serving and taking our orders, she was just amazing, Like
Speaker 1: she had the recommendations. And this wasn't a fancy place,
Speaker 1: this was this was a casual spot on a Sunday.
Speaker 1: She knew every special she knew every little thing, she
Speaker 1: had great recommendations, she had great energy, and literally all
Speaker 1: three of us were like, so what do you do?
Speaker 1: What job do you want to do? Like literally everyone
Speaker 1: wants to everyone there.
Speaker 2: You want more of that. We all want to attract
Speaker 2: more of that.
Speaker 1: Yeah, And it goes to your exact point that sometimes
Speaker 1: we think, oh, I hate what I do right now,
Speaker 1: and I've got to find what I love. But actually,
Speaker 1: if you can be excellent even at what you hate,
Speaker 1: imagine how good you'll be at what you love doing, oh,
Speaker 1: one hundred percent.
Speaker 2: And I say it all the time because you know,
Speaker 2: I think that the three most important words for career
Speaker 2: acceleration is I'll do that. I spent my whole life
Speaker 2: with my hand up going I'll I'll do that. I'll
Speaker 2: do that, And it's so important, you know, just again,
Speaker 2: But it's about putting yourself out there and not imagining
Speaker 2: that you can't do something, or that you won't be
Speaker 2: chosen for it, or that it's not right for you
Speaker 2: because you're not doing it yet. So sometimes that little
Speaker 2: bit of vulnerability like really helps us three two.
Speaker 1: One three two one.
Speaker 2: I'll do that.
Speaker 1: I love that, I'll do that. I'll do that great one. Yeah.
Speaker 1: I remember reading a quote from Richard Branson when I
Speaker 1: was a kid, and he was always like, if you
Speaker 1: get an opportunity to do something, say yes and then
Speaker 1: figure out how to do it afterwards my whole life
Speaker 1: and I love it, and you.
Speaker 2: That's what I'm doing now, Jack, And.
Speaker 1: I think people underestimate that sometimes that's the pressure that
Speaker 1: actually gets you to step up, because if you don't
Speaker 1: have the opportunity, you keep waiting for it. When I
Speaker 1: get that chance, when I get that chance, and I
Speaker 1: love I'll do that because often we think, oh, that's
Speaker 1: not my thing. I won't do that. I'm not sure
Speaker 1: about that. I won't do that. I mean, you were
Speaker 1: saving to buy fashion magazines as a young girl. True,
Speaker 1: that blows my mind. Did you ever think you'd be
Speaker 1: in those fashion magazines or creating the fashion that is
Speaker 1: in those magazines? You do?
Speaker 2: I did. I'm going to sound so arrogant, but yes,
Speaker 2: I did. I really did. I love that.
Speaker 1: Well, you know what, I love that. Yeah, we love
Speaker 1: that energy.
Speaker 2: It's interesting, right because now we call it manifestation, But
Speaker 2: I as a kid really visualized the life that I wanted.
Speaker 2: And I remember, you know, because I grew up in
Speaker 2: the time where Oprah was on the TV every single day,
Speaker 2: and you know, she would talk about the ideas of gratitude,
Speaker 2: she would talk about mindfulness, she would talk about manifestation.
Speaker 2: I tell you what, the greatest thing that ever happened
Speaker 2: to me is that I was raised in a place
Speaker 2: and with a family where there honestly were no limitations
Speaker 2: ever put on me, and I truly believed it. I
Speaker 2: really honestly believed that I could do anything so long
Speaker 2: as I was willing to put the work in. So
Speaker 2: despite my education, despite where I came from, despite the
Speaker 2: mountain of excuses that I could have had, I really
Speaker 2: truly believed it if I applied myself, it would work.
Speaker 2: And as you know, a mother of four now, I
Speaker 2: think about that every day because my kids don't have
Speaker 2: the same hunger as I do. They don't want for
Speaker 2: the same things that I do. But in the same token,
Speaker 2: I want them and need them to find their purpose
Speaker 2: and their passion and what they're going to be good at.
Speaker 2: And so I think again, it is all comes back
Speaker 2: down to how you see yourself and the stories that
Speaker 2: you tell yourself, and how kind we can be to ourselves,
Speaker 2: because you've got like one big relationship, one big love
Speaker 2: in your life, and that's you. The person I hear
Speaker 2: from most is me. I wake up with me in
Speaker 2: the you know, in the morning, I go to bed
Speaker 2: with me at night. I'm chatting to myself the whole day.
Speaker 2: And I can choose that narrative, right. I can choose
Speaker 2: to be kind to myself. I can choose to tell
Speaker 2: me that I can do it, or I can create
Speaker 2: a really really negative narrative in really negative patterns. And
Speaker 2: so I wake up every day and I choose to
Speaker 2: tell myself that whatever it is, I can probably do
Speaker 2: it if I apply, if I learn, if I put
Speaker 2: one hundred percent effort in, if I surround myself with
Speaker 2: the right people, all of those things. And so I
Speaker 2: think it's just like constantly practice who you want to be.
Speaker 2: And I just feel like I'm in like a forever
Speaker 2: practice of who it is I want to be.
Speaker 1: Yeah, I love that, Yeah, absolutely give it up. It's
Speaker 1: it's such good advice and it's so true. And I
Speaker 1: feel like with you, you were always certain from an
Speaker 1: early age what you were passionate about, and fashion became
Speaker 1: your whole life, like you've been obsessed with it since
Speaker 1: you're a young kid. And I feel like today either
Speaker 1: it's because we're exposed to too many things, or there's
Speaker 1: too many stories of success and all this kind of
Speaker 1: stuff I think people are getting. People are struggling to
Speaker 1: know what they're passionate. Yes, And I'm sure you get
Speaker 1: this question all the time. And how do I find
Speaker 1: my passion? How do I know what I'm passionate about?
Speaker 1: Is passionate the right thing to look at? What do
Speaker 1: you suggest when people are like, am I all these ideas?
Speaker 1: I don't know where to start. How should people pick
Speaker 1: something their lane to focus on becoming excellent that.
Speaker 2: Oh you're going to hate this, don't look for your passion, like, don't, don't, don't, don't.
Speaker 2: It's so difficult because if some oftentimes the things that
Speaker 2: we love, I mean, they're not always great. Right. I
Speaker 2: love a glass of red wine. I would have had
Speaker 2: three before I came on this stage if I was
Speaker 2: following my passion and what my heart was telling me
Speaker 2: to do. But it didn't seem right for on purpose.
Speaker 2: So I think that what you have to do is
Speaker 2: find what you're good at, find what lights you up.
Speaker 2: And you know, often I think about the things that
Speaker 2: give you energy versus the things that take energy away.
Speaker 2: You know, when I saw you backstage, I was like, oh,
Speaker 2: my goodness, you must be exhausted and you must just
Speaker 2: want to go straight to sleep. And you said to me, actually,
Speaker 2: it takes me three hours to get to sleep after
Speaker 2: these shows because I'm so excited after. And I was like, yeah,
Speaker 2: because you are living your purpose, you are doing what
Speaker 2: gives you energy, and so I think you should go
Speaker 2: around and find what gives you energy and what you
Speaker 2: are good at, where your natural skills are, you know, leaning,
Speaker 2: and then you figure out your purpose. I don't think
Speaker 2: you can go around looking for the thing that's going
Speaker 2: to you know, be you know, you can't look around
Speaker 2: trying to figure out like, I am going to have
Speaker 2: this big purpose, because it's so it's so rare that
Speaker 2: you ever get there, and oftentimes, you know, I don't
Speaker 2: think fashion was a purpose for me. I think I
Speaker 2: liked really nice things, and I think I needed to
Speaker 2: find a career that paid me really well so I
Speaker 2: could buy those nice things, right, Like, it wasn't kind
Speaker 2: of true.
Speaker 1: No, But the advice to follow what you're good at
Speaker 1: is brilliant because competence build confidence, yes, And I think
Speaker 1: a lot of us are trying to do it the
Speaker 1: other way around. We're like, I want to be confident,
Speaker 1: but you can't be confident if you don't feel competent.
Speaker 1: And the only time you feel competent is when you
Speaker 1: do something you're really good at and something you're willing
Speaker 1: to get really good at. Yes, right, it's not like
Speaker 1: you may not be good at the thing you want
Speaker 1: to be good at right now, But You're more likely
Speaker 1: to dedicate time to it if you think, oh, I
Speaker 1: really want to excel at that. I think one of
Speaker 1: the biggest challenges I see for a lot of people
Speaker 1: is if you only focus on passion, which, by the way,
Speaker 1: I love your advice. If you only follow your passion
Speaker 1: when things get hard, you then feel not passionate about it,
Speaker 1: Whereas if you follow what you're good at, you realize,
Speaker 1: whether things are going well or not, you just got
Speaker 1: to get better than.
Speaker 2: A million percent. And I love that you talk about
Speaker 2: focus because I'm obsessed with this idea of true focus.
Speaker 2: You know, focus is a force multiplier in business, it's
Speaker 2: a force multiplier in work. When you figure out what
Speaker 2: you can actually dedicate yourself to and give all of
Speaker 2: your focus, and you truly do that, whether in your
Speaker 2: life and your business and your relationships, you will find
Speaker 2: unbelievable unlocks. I don't know anyone who is successful who
Speaker 2: hasn't been unbelievably unequivocally focused on something and gone deep
Speaker 2: and deep and deep and figured it more and more
Speaker 2: things out and then found and unlock. And so I
Speaker 2: really think about that as something that completely opens up
Speaker 2: a new well to you. And when you are willing
Speaker 2: to learn and to go really deep in one place,
Speaker 2: amazing things start happening like they do. It's like it
Speaker 2: really is like magic.
Speaker 1: What distracts us from focus? Like? What is it that's
Speaker 1: blocking us from becoming that single minded that? You reminded
Speaker 1: me of one of my favorite pieces of wisdom from
Speaker 1: Bruce Lee. Bruce Lee once said, I'm not scared of
Speaker 1: the person who's practiced ten thousand kicks once each I'm
Speaker 1: scared of the person who's practiced one kick ten thousand times, right, Like,
Speaker 1: that's the person that's scary. That the person who's practiced
Speaker 1: the same thing over and over again, that laser like focus,
Speaker 1: that's the scary person. Yes, the person who's got scattered attention,
Speaker 1: they're not even in the competition. But why is it
Speaker 1: that we all end up being those kind of people
Speaker 1: who are like, Okay, I've got to spend time with
Speaker 1: my family, got to figure this out, I've got to
Speaker 1: do these three things over here, Like that's what we
Speaker 1: all fill our life with.
Speaker 2: Because I feel like we're in a culture right now
Speaker 2: that tells us that you have to do and be
Speaker 2: so many different things. You know, when I grew up
Speaker 2: it's like you drove a van, you're a carpenter, you
Speaker 2: worked in a store, you're a chef, like, do you
Speaker 2: know what I mean? Like you were a thing. And
Speaker 2: now we all believe that we should be so many
Speaker 2: different things. And the truth is that it's so rewarding
Speaker 2: to get good at something like I consider myself. People
Speaker 2: say to me, Emma, how do you do so many things?
Speaker 2: You have so many businesses. It's like, I do one
Speaker 2: thing really really well. I'm an excellent merchant. I understand
Speaker 2: what people want to buy and how much they're willing
Speaker 2: to pay for it, and I do that over and
Speaker 2: over and over and over again. That's that. That's it.
Speaker 2: That's all I do. And it's really important to know
Speaker 2: and to figure out how you can go deep on
Speaker 2: something and not spread yourself too thinly. And I think
Speaker 2: this idea, you know, we as a as a society,
Speaker 2: we really believe these stories of like, you know, overnight success.
Speaker 2: But it isn't true, right, it's not a career plan
Speaker 2: to think like that. And if I'm really really honest,
Speaker 2: I have never ever worked harder in my life than
Speaker 2: I do today. That's that's the honest truth. It doesn't
Speaker 2: get easier. When you get more successful, it gets much
Speaker 2: more difficult. And so I think, if that's the life
Speaker 2: that you're looking for and you want to do great things,
Speaker 2: you've got to be willing to sacrifice some other stuff
Speaker 2: and go deep on one thing.
Speaker 1: Yeah, and when you do it, it doesn't feel like
Speaker 1: a sacrifice. No, it's so fulfilling one hundred percent. It
Speaker 1: just might feel like, oh my goodness.
Speaker 2: There were all of these options that I had, But
Speaker 2: to me, it's really interesting to think about where your
Speaker 2: strengths are and find what you're good at and go
Speaker 2: into that thing.
Speaker 1: Yeah. I love the way you articulate your strengths. I
Speaker 1: remember years ago, and I have no affiliation with this platform,
Speaker 1: but it's amazing. I remember years ago I did something
Speaker 1: called Strengths Finder, and it's this test that asks you
Speaker 1: all these questions. It's like fifty dollars on the Internet.
Speaker 1: You fill it out and it will give you your
Speaker 1: top thirty four strengths.
Speaker 2: Oh wow, in order thirty four strengths.
Speaker 1: You know, everyone ever on ever on histaty four strengths.
Speaker 1: It ranks them in order.
Speaker 2: Yes, Jay had thirty four, stroke we all had three.
Speaker 1: No, No, No. The model is thirty four strengths. Everyone
Speaker 1: will get thirty four, I promise. But it's all about
Speaker 1: your top five strengths. And what's fascinating to me is
Speaker 1: when I did that, and it's a thing you've got
Speaker 1: to take an hour to do properly. Of course, the
Speaker 1: more self aware you are, the better it is. When
Speaker 1: I look to my top five strengths, and I imagine
Speaker 1: if you look to yours. And I use this when
Speaker 1: I'm hiring, I use this when I'm meeting people. I
Speaker 1: use it with clients. When I look at my top
Speaker 1: five strengds, I knew four of them, but I didn't
Speaker 1: know the first one. Wow. Really, we're on that piece
Speaker 1: of paper, I mean, sorry, on the digital PDF that
Speaker 1: it sends you back. I was like, I had no
Speaker 1: idea that that was my top strength, and from that
Speaker 1: day on I leaned into that strength.
Speaker 2: Well, well, now you've got to tell us what you're touching,
Speaker 2: what is happening.
Speaker 1: So my top five, I'll tell the four first before
Speaker 1: the first one. There's communications is in my top five?
Speaker 2: We agree?
Speaker 1: Yeah, Ideation, intellections, ideations, coming up with original ideas and intellections,
Speaker 1: having thoughtful, reflective discussions and then the fourth one ideation, intellection,
Speaker 1: what I say, communication, And there's one more in there
Speaker 1: I can't remember. And the top one, number one was strategy.
Speaker 2: Strategy, Yeah, was my number one skill and.
Speaker 1: I never knew that, Like I wasn't conscious of that.
Speaker 1: And the moment I became conscious of the fact that
Speaker 1: I'm extremely strategic, it shifted my entire way everything. It
Speaker 1: shifted everything. And I would encourage, Like I said, I
Speaker 1: have no affiliation with the company, I highly recommend you
Speaker 1: do it because you might look at those and go,
Speaker 1: wait a minute. Like when you articulated your strength, you
Speaker 1: are so clear, You're like, this is what I'm good at. Yeah,
Speaker 1: And when you're able to do that, it filled you
Speaker 1: with confidence, to fills you with competence, and all of
Speaker 1: a sudden you realize why your life's been going wrong. Yeah.
Speaker 2: Not only that, you realize what you need around you,
Speaker 2: because my whole thing is that none of us are
Speaker 2: successful alone.
Speaker 1: Right.
Speaker 2: I've arrived here tonight with like a smuttering of people
Speaker 2: with me, right, because you don't just wake up and
Speaker 2: turn up like that. Sadly, I don't look it took
Speaker 2: a lot to roll me out here tonight. But I
Speaker 2: do think it's kind of interesting because I think about
Speaker 2: my own strengths, like I have an unbelievable ability to focus,
Speaker 2: Like that is something that I'm very very good at.
Speaker 2: I am as resilient as a person gets, like it
Speaker 2: takes a lot to get to me, and I can
Speaker 2: take a lot of knockbacks, and I can take a
Speaker 2: lot of bad news. And I have a work ethic
Speaker 2: like you wouldn't believe, Like it's just I can work
Speaker 2: and work and go and go and go, and I've
Speaker 2: needed those three things. But there's an enormous amount of
Speaker 2: things that I'm just horrendous, not just a little bit bad,
Speaker 2: like really bad. I am super impatient, like I have
Speaker 2: no patience, and so I have to surround myself with
Speaker 2: people that have the things that I don't have. And
Speaker 2: I think that it's again so important to understand like
Speaker 2: who you are, not like, where are your weaknesses? What
Speaker 2: are you not good at? And again we always go
Speaker 2: around going you know, what do I need? Who am
Speaker 2: I like?
Speaker 1: Me?
Speaker 2: Me? Me, me me, And it's like it's so important
Speaker 2: in your life to surround yourself with friends, with business partners,
Speaker 2: with colleagues that have all the things that you don't have,
Speaker 2: and I think that that is one of the reasons
Speaker 2: I've been really successful. I surround myself with the right
Speaker 2: people constantly.
Speaker 1: As I'm listening to you, I'm just thinking about how
Speaker 1: this self awareness principle for everyone sitting here is. It's
Speaker 1: so powerful. And we're so told in society to get
Speaker 1: better at what we're bad at. And I remember, and
Speaker 1: this is real for me. When I became a consultant,
Speaker 1: after I left the monastery, finally got a job. I
Speaker 1: was lucky to get a job. I was rejected by
Speaker 1: forty companies before I got it. And when I finally
Speaker 1: got that job, they were telling me, you've got to
Speaker 1: be good at Excel. You've got to be good at PowerPoint,
Speaker 1: You've got to be good at this, you got to
Speaker 1: be good at this. And it was like a suite
Speaker 1: of things you had to be good at. And I
Speaker 1: was like, I do not want to be good at
Speaker 1: Microsoft Excel. I still don't. I still don't know how
Speaker 1: to do a v look up. All right, For any
Speaker 1: of you geeks out there and there's.
Speaker 2: The wrong town to you, admit that. Let me tell you.
Speaker 2: They're like so pasted out here.
Speaker 1: I know they're like, oh, you right, bro, seriously.
Speaker 3: Well, like Ai and Oba, but it's that kind of
Speaker 3: idea of like you're so you're drawt you're told to
Speaker 3: get good at things that aren't your thing, and you
Speaker 3: constantly are wasting all this time and energy.
Speaker 1: Focus. Talking about focus, You've got a finite amount of focus,
Speaker 1: and if you're spending it on all the things you're
Speaker 1: not that great at, maybe you'll get average at those.
Speaker 1: But if you put it in the things, as Emma saying,
Speaker 1: the things you're good at, you can become phenomenal at those.
Speaker 1: And that's what we need to encourage people to do.
Speaker 2: Yes, it's really true.
Speaker 1: Yeah, I wanted to ask you. You have four adorable
Speaker 1: children adore like the cutest, like truly the cutest. You
Speaker 1: post about them all the time as well. You have
Speaker 1: an amazing husband as well, who I love yends like
Speaker 1: what a great man.
Speaker 2: Lucky girl.
Speaker 1: Yeah, and it's just beautiful to see what you've been
Speaker 1: able to create. And what did you say?
Speaker 2: I said, I'm a lucky girl.
Speaker 1: He's a lucky And when I look at I was
Speaker 1: wondering if we ask your kids what does mum do?
Speaker 1: How would they explain it? Oh?
Speaker 2: My goodness, So my kids like, this is like a
Speaker 2: big graduation week for everybody.
Speaker 3: Right.
Speaker 2: So I've an eleven year old and eight and twins
Speaker 2: three year olds, and the three year olds had like
Speaker 2: one of those projects where it was like, you know,
Speaker 2: what's your mom's name? Your dad named Da Da? And
Speaker 2: my kid said, our mum goes to work all the time.
Speaker 2: And I was like, you know, it's one of those things.
Speaker 2: I'm like, what are you going to do?
Speaker 1: You know?
Speaker 2: And and there was a part of me that I
Speaker 2: was like, do I feel shame about that? Am I
Speaker 2: comfortable with that? But you know, I've really made it
Speaker 2: a point to tell my kids how much I love work,
Speaker 2: because I felt that with my first two I was
Speaker 2: constantly in some cycle of apologies. I'm sorry that I'm leaving,
Speaker 2: I'm sorry that I'm going to New York. I'm sorry
Speaker 2: that I'll be back late tonight. And what I realized
Speaker 2: is that I created a narrative that I didn't really
Speaker 2: like what I was doing. And I had this conversation
Speaker 2: with my daughter as I was going to New York, like,
Speaker 2: you know a few months ago, and she said, I'm
Speaker 2: so sorry You've got to go on this trip. And
Speaker 2: I said, lo when I go to New York, I
Speaker 2: have an amazing time. I sleep diagonally. I go out,
Speaker 2: my friends are drink too much wine, like, I have
Speaker 2: the best time. And she said to me, Oh, Okay,
Speaker 2: have an amazing time. I'll see you in three days.
Speaker 2: And I thought, wow, I did that. So I'm working
Speaker 2: really hard to let my kids know. Yeah, like, I'm
Speaker 2: not the mom that is at every drop off, I'm
Speaker 2: not the mom that is volunteering at the school. But
Speaker 2: guess what, there are all of these other amazing things
Speaker 2: that I do that I enjoy, and I'm not trying
Speaker 2: to make you guys feel guilty about it. I'm not
Speaker 2: trying to play a marda. These are things that I
Speaker 2: really love and enjoy, and I kind of feel like
Speaker 2: my kids are cool with it because they've been raised
Speaker 2: like that and they know that they can go after
Speaker 2: their dreams unashamedly. And I feel like if we start
Speaker 2: to shift that narrative with our children, it will make
Speaker 2: everything so much easier because nobody wants mum guilt. Nobody
Speaker 2: wants any parental guilt, and we all know it's there,
Speaker 2: but we don't need that.
Speaker 1: Yeah, it's you know, I can only speak about it
Speaker 1: from being a son to a mom that I love.
Speaker 1: And I've told you this before. Like my mom was
Speaker 1: the bread wren of the house. She'd wake up in
Speaker 1: the morning, make me and my sister lunch to take
Speaker 1: with us to school, make us breakfast, she'd drop us
Speaker 1: to school, go to work. We'd get picked up by
Speaker 1: a nanny from school. We'd wait there for a couple
Speaker 1: of hours. My mom would come back from work, pick
Speaker 1: us up, make us dinner, help us with our homework,
Speaker 1: and then go back to work in the evening. And
Speaker 1: I really believe that my work ethic is because of
Speaker 1: watching my mom work. Yes, And here's the interesting thing.
Speaker 1: I didn't have a lot of time with my mom
Speaker 1: growing up, but I never felt unloved. And I've started
Speaker 1: to realize that time doesn't equal love. But that's what
Speaker 1: we've all convinced ourselves. We're like, if I'm there for
Speaker 1: you all the time, then that means I love you.
Speaker 1: And actually that's not the case, because I I'm there
Speaker 1: all the time, but I'm not happy, I'm not really present,
Speaker 1: I'm on my phone, I'm distracted, I'm over entertaining you.
Speaker 1: You don't get time to be bored. You don't get
Speaker 1: time to be disconnect. Time doesn't equal love. And I
Speaker 1: feel like today put a lot of pressure on parents
Speaker 1: to have to be everything at home and perform at
Speaker 1: work and be amazing partners. When I look around, it's
Speaker 1: really hard on my friends that I see having that
Speaker 1: pressure to be a perfect parent, a perfect professional, a
Speaker 1: perfect partner, a perfect everything. Yeah, because it wasn't like that.
Speaker 2: But we also have to figure out where does that
Speaker 2: pressure come from, right, because oftentimes it's coming from some
Speaker 2: outside source or we're putting it on ourselves. And I
Speaker 2: did an exercise for myself when I first had Grace,
Speaker 2: so like eleven years ago, and I wrote down what
Speaker 2: was important to me, because you know what, there are
Speaker 2: certain non negotiables, like if my kids in a play,
Speaker 2: if they're you know, like we had a big graduation
Speaker 2: thing today, Like I am there, but I don't know
Speaker 2: that I think it's important to make like instagrammable lunch boxes,
Speaker 2: Like that's not something I need to do, you know,
Speaker 2: And so I don't do that. But you know, it's
Speaker 2: like it's so it's really important to figure out, like
Speaker 2: these my standards or are these somebody else's standards? And
Speaker 2: one of my non negotiables, and so I feel like
Speaker 2: once you get there, everything suddenly falls into place, and
Speaker 2: that's the important thing, Like in all parts of our life,
Speaker 2: like where are my standards? Where are the places that
Speaker 2: I feel that I will absolutely not be happy if
Speaker 2: these things are happening in my life? Where are the
Speaker 2: places that I feel like I would be making a
Speaker 2: sacrifice versus what is everybody else thinking of me? Or
Speaker 2: did I see that? I feel like I need to
Speaker 2: be keeping up with what do the school tell me?
Speaker 2: You know I need to do? Because half the time,
Speaker 2: if you know, if you can level with things in
Speaker 2: your own life, like you'll be okay. So I think
Speaker 2: it's really important and I constantly have those conversations with
Speaker 2: myself because life that you're you're in this constant change
Speaker 2: mode hopefully right, Like what worked for my kids when
Speaker 2: they were five doesn't work for them at eleven, And
Speaker 2: so I try to reassess constantly, like how do I
Speaker 2: really feel about these things? And I write it down.
Speaker 2: I'm like, it's really important for me to have a
Speaker 2: girl's trip once a year, and I do that every
Speaker 2: single year without fail, Like like I don't negotiate, I
Speaker 2: don't like say to my husband. Oh, I can't like
Speaker 2: can't figure out the data. It's like it is happening.
Speaker 2: That is one of the things that makes me happy
Speaker 2: because those connections, those relationships are something that I find
Speaker 2: absolutely precious. And so I just have a bunch of
Speaker 2: things that I feel and non negotiable in my life.
Speaker 2: But they're mine. It's my list. I own it. It
Speaker 2: doesn't belong to anyone else and it doesn't come from
Speaker 2: anywhere else. And the rest I just say, like, I'm
Speaker 2: not doing it.
Speaker 1: So good, so good, honestly, Like I love the standard
Speaker 1: piece because maybe someone's standard is to make instagrammable lunches. Yes,
Speaker 1: beautiful and good for them.
Speaker 2: I love watching those videos.
Speaker 1: I watched the video.
Speaker 2: I just don't want to make.
Speaker 1: The lunch and that's what's so beautiful. And that's that's
Speaker 1: kind of where we're struggling. I feel where we're making
Speaker 1: someone else's standards are standards, as you said, and that's
Speaker 1: where everything goes wrong. You know again, I want to
Speaker 1: go back to the point you made earlier about this.
Speaker 1: Women get this asked this question, especially as CEOs, especially
Speaker 1: as business builders, far more disproportionately than men. To be honest,
Speaker 1: I don't think men you get asked this, And so
Speaker 1: when I'm asking this, I'm asking it self aware and
Speaker 1: want to make that point that women always get asked
Speaker 1: how do you balance it all? Right, which men don't
Speaker 1: get asked, Like if I'm sitting with a male CEO
Speaker 1: E fact, no one goes, hey, wait a minute, how
Speaker 1: do you balance it all?
Speaker 2: Yeah? Yo, elon, how's the balance going? We were seventeen
Speaker 2: kids like.
Speaker 1: But and so I asked it for that reaction, right,
Speaker 1: and you get asked and all the rest of it.
Speaker 1: And then how have you been able to And this
Speaker 1: is true for me too, and I think about it,
Speaker 1: but you've done it with you do have beautiful We
Speaker 1: were just literally when I saw you this today, you
Speaker 1: were facetiming your daughter and she was building a crown.
Speaker 2: It made a man natile.
Speaker 3: Yeah, it was so happy with it, so happy.
Speaker 1: It's beautiful and we're talking to that and then and
Speaker 1: then Yen's your husband who I know too, and he's
Speaker 1: like having dinner while you're getting ready and you chatting,
Speaker 1: and it's so beautiful to see, right, and like you're
Speaker 1: finding time for all of these really important relationships, even
Speaker 1: though you've been so kind to come out and help
Speaker 1: me out with this. And so when I see that happening,
Speaker 1: I'm like, what does it take? What does it take
Speaker 1: to be the powerhouse CEO, to be a present wife,
Speaker 1: to be a connected mum? Like, what is that taking?
Speaker 1: And I know you, I know you don't believe in perfection?
Speaker 1: What is that? What does it take?
Speaker 2: So, at the risk of sounding and saying things that
Speaker 2: I've said a lot, I do talk about the ideas
Speaker 2: of trade offs all the time. I talk about the
Speaker 2: idea of an unbelievable amount of help. But I think
Speaker 2: the most important thing to talk about in the context
Speaker 2: of where we are today is really thinking about ourselves,
Speaker 2: really thinking about ourselves, because if the standard and if
Speaker 2: people look at me and think, well, you know, her
Speaker 2: hair's done, and the husband's nice, and the kids look perfect,
Speaker 2: and that house is good and she's running all these companies,
Speaker 2: you would have missed the entire point of me. Because
Speaker 2: what I do well is what works for me. That's
Speaker 2: what works for me. And I think that if we
Speaker 2: think for one second that we have to emulate and
Speaker 2: we have to take pieces of everybody's life, like, that's
Speaker 2: where we start to go wrong. So for me, I
Speaker 2: have nanny's, I have other people that do things in
Speaker 2: the house. I have like so much help, But I've
Speaker 2: never had a problem my whole life in asking for help.
Speaker 2: It's something that I do all the time. If I
Speaker 2: have a problem in my business, I'll call a competitor.
Speaker 2: If I can't figure something out, like I'm on the
Speaker 2: phone trying to work it through. And that becomes a
Speaker 2: pattern in your life, like asking for help, not comparing yourself.
Speaker 2: And so what I say to not just women, to
Speaker 2: everyone who's trying to figure out how to do all
Speaker 2: their stuff is work it out for yourself. Don't let
Speaker 2: the standards of what you see around you impede on
Speaker 2: how you feel, because the idea that anyone's got it
Speaker 2: all down is just fake, and I don't like that's
Speaker 2: the truth. Every single day, if you see me here,
Speaker 2: it means that my kids didn't have me at dinner tonight.
Speaker 2: If you see me here right now, it means that
Speaker 2: I'm giving something else up. And so my life is
Speaker 2: this series of trade offs. It is this series of
Speaker 2: I'm doing one thing. But I made this decision today
Speaker 2: because I was like, I want to go to Jay
Speaker 2: s Sheddy and talk to peoboss, you know, and it's like,
Speaker 2: and that's fine, but I don't feel bad about that.
Speaker 2: I'm not going to talture myself about it. But I
Speaker 2: think that we have to really look into ourselves and
Speaker 2: decide what's right for us and stop trying to chase
Speaker 2: this idea of balance, and also stop lying. You know,
Speaker 2: I just stopped lying about it. I started to say,
Speaker 2: this is really hard. I really have to make difficult choices.
Speaker 2: And when I made choices that were seemingly selfish or
Speaker 2: about me, I stopped hiding them because I thought that
Speaker 2: was doing a disservice to other women. So when I'm out,
Speaker 2: I'm going to say I'm out when I'm not with
Speaker 2: my kids. I'm going to say I'm not with my kids.
Speaker 2: When I say I only do school drop up twice
Speaker 2: a week, that's on a good week. So I'm just
Speaker 2: going to stop lying and everyone else comes fallow suit.
Speaker 1: You're changing the game, like you actually changed the game.
Speaker 1: And that's why I was so excited by the way.
Speaker 1: I was so excited because literally just a couple of
Speaker 1: weeks ago, Emma launched her own podcast, I Aspire with
Speaker 1: Emma Greed, and I want everyone in here to go
Speaker 1: on their Spotify or their Apple app or whatever app
Speaker 1: you use when you leave tonight, and I want you
Speaker 1: to go subscribe to Aspire by Emma Greed.
Speaker 2: You're so loud.
Speaker 1: If you're not already, I mean, I loved because I
Speaker 1: really feel like your voice in this space is so refreshing.
Speaker 1: It's so revolutionary. It's totally redefining what women can think about,
Speaker 1: of what's possible, what's expected of them, what's perfect, what's not,
Speaker 1: what's real. And I feel like you just being real
Speaker 1: and honest is genuinely what's needed in this space. I
Speaker 1: don't know anyone else who's doing it, and it's so
Speaker 1: It's something I love about you. I'm in awe of
Speaker 1: you and I admire it so so deeply.
Speaker 2: I mean it, No, I love it so Thanks Jay,
Speaker 2: I'll pull you later. I mean, I love you. But
Speaker 2: I have to tell everyone that on my first day
Speaker 2: of filming, I filmed with Jay and I wanted to die.
Speaker 2: I was like, why are you the first person I'm
Speaker 2: filming with? You know you because and I tell you why,
Speaker 2: because this is and it speaks so much to who
Speaker 2: you are, you know. I thought about my dream guests.
Speaker 2: I was like, who do I want to talk to it?
Speaker 2: And so I text Jay and I thought, you know what,
Speaker 2: He'll want to see the show and he'll watch a
Speaker 2: couple of episodes and maybe, if I'm super lucky, in
Speaker 2: like six or nine months, he'll come on the pod.
Speaker 2: But of course you were like, yeah, when should I come?
Speaker 2: And I was like, oh shit, I can't believe it.
Speaker 2: So you were the first person, which was so crazy.
Speaker 2: But you know, I'm really happy to be doing this
Speaker 2: thing because I've spent my entire career building businesses and
Speaker 2: after a while, you start to realize that as much
Speaker 2: as a solution you are, you're also part of the problem, right,
Speaker 2: You're part of the problem of what people look to
Speaker 2: and see sometimes as unattainable. And so what I wanted
Speaker 2: to do with this podcast was a start telling the truth,
Speaker 2: b to really talk about like what it takes, because
Speaker 2: I feel like there's so much toxic positivity out there
Speaker 2: and it's totally unhelpful for all of us. So I
Speaker 2: was like, I'm going to tell the truth. I'm gonna,
Speaker 2: you know, be me from East London, which means like
Speaker 2: really tell the truth, and you know, I'm going to
Speaker 2: get the people that I have worked so hard to
Speaker 2: get to know, because they will come on and they
Speaker 2: will speak to me in a way that perhaps they
Speaker 2: to somebody else. And it's been amazing because I really
Speaker 2: look at you know, we're all, in some way trying
Speaker 2: to build the life of our dreams. We're all trying
Speaker 2: to live out this idea of what we find aspiring.
Speaker 2: But it's different for different people, and we all have
Speaker 2: different opportunities. And the more I would go around this country,
Speaker 2: I get constantly stopped by people that would say to me,
Speaker 2: I've got two kids and I'm like thirty five, and
Speaker 2: I just want to change, and could you give me
Speaker 2: some advice? And I thought, wouldn't it be amazing if
Speaker 2: you could figure out how you could scale mentorship. And
Speaker 2: so for me, the idea was just that simple. Just
Speaker 2: have conversations, be really honest, talk to the people that
Speaker 2: I aspire to the most, and give people the tools
Speaker 2: so that they can make and build the life of
Speaker 2: their dreams. And it's honestly been like the biggest privilege
Speaker 2: because I feel like when you come at something with
Speaker 2: a really good intention, like unbelievable things happen. And it's
Speaker 2: only been I don't know. It's been like a couple
Speaker 2: of months filming, but I feel like it's been pretty
Speaker 2: magical and people are doing exactly that they're coming there,
Speaker 2: they're telling the truth and it's actually helping people.
Speaker 1: What more do you need? I love it. I love
Speaker 1: it all right. I want to take you up on that.
Speaker 1: I want to take you up on the Emma. I'm
Speaker 1: going to give someone a really special opportunity today, and
Speaker 1: therefore I want you to really honor it. If you
Speaker 1: raise your hand, I want it to be because you
Speaker 1: have something really valuable and something really thought through and
Speaker 1: something really mature in new idea, because I believe it's
Speaker 1: such a special opportunity. Tonight it's been all about doing things,
Speaker 1: not caring about what people think. To take your moment
Speaker 1: to make sure that you don't miss out to say
Speaker 1: I'll do that. As Emma taught us earlier, I want
Speaker 1: to give someone the opportunity in a moment to come
Speaker 1: up here and have sixty seconds to elevate a pitch
Speaker 1: their idea to the one and only Emma. So if
Speaker 1: anyone had a business idea, a dream for a business idea, company, AI,
Speaker 1: whatever it is, I want you to raise your hand.
Speaker 1: I'm taking a look around, raise your hand, raise your hand,
Speaker 1: and seeing a lot of people. This is great. I'm
Speaker 1: looking up there off the top. I see the light
Speaker 1: as well. I see the light as well. Let me go,
Speaker 1: let me go to it. I'm gonna come out and
Speaker 1: talk to it a reporter. That's so they won't say.
Speaker 1: I'm going to get up from the audience. Give it
Speaker 1: up for k everyone.
Speaker 2: Well done. I love it, so nice to meet you. Congratulations,
Speaker 2: well done for standing. I chose you because you stood up.
Speaker 1: Kate. I'm gonna ask you to come over here on
Speaker 1: our spot. This is for you. We're going to give
Speaker 1: you sixty seconds to share your elevator pitch to the
Speaker 1: one and only Emma Read and the audience of Hello.
Speaker 4: My name is Kate Wood. I'm from Reading, California. In
Speaker 4: twenty twenty, I had twins as well. About eight months later,
Speaker 4: I opened my first restaurant. About six weeks ago, I
Speaker 4: opened my second restaurant. But I've always had this. I've
Speaker 4: always had this dream to have a YouTube show and
Speaker 4: take it to the Food Network. My dream is to
Speaker 4: start a show called Stage and where you can either
Speaker 4: take celebrities or other people influencers, and each season would
Speaker 4: be that person and you put them in different spaces
Speaker 4: for an episode. So each episode would have an adventure challenge,
Speaker 4: it would have like a high end challenge, and it
Speaker 4: would also have something really like heartwarming. All in the
Speaker 4: food industry, we expose. You can expose meat packaging places,
Speaker 4: you could go into prisons, you could go to high
Speaker 4: end Michelin Star restaurants. But each episode, that celebrity or
Speaker 4: that person would be a stage and you'd have to
Speaker 4: take on those challenges. You'd have to step into that risk,
Speaker 4: have to expose different parts of this industry. And it's
Speaker 4: sort of this meeting between Triple D and Dirty Jobs,
Speaker 4: but all in the food industry, because it's such a
Speaker 4: huge industry that I love so much, and it takes
Speaker 4: so much every day for us to make this happen,
Speaker 4: and we all just love creating food and feeding people,
Speaker 4: and so I just thought it'd be a really lovely
Speaker 4: TV show idea, and I would have to take that
Speaker 4: first step to be a starch.
Speaker 2: And so that's my idea anyway, right not okay, everyone,
Speaker 2: thank you. It's amazing, amazing insight advice. Here we go,
Speaker 2: ready advice. So the first thing I want to say
Speaker 2: is I love that you stood because you were the
Speaker 2: first person that I saw, and that's why I was like,
Speaker 2: I'm going for you there, because you just stood out.
Speaker 2: So the idea that you would even put yourself out
Speaker 2: there in that way is a really big and important
Speaker 2: first step. Also, on restaurant number two, congratulations to you.
Speaker 2: That's like insane, insane, it really is. I think the
Speaker 2: beauty about the media climate and where we are right
Speaker 2: now is that you can do things in a really big, shiny, Netflix,
Speaker 2: big budget, beautiful way, or you can scale ideas down
Speaker 2: and you can test into them. And I think that
Speaker 2: one of the most amazing things that I've seen really
Speaker 2: really work in my career is when we've taken things
Speaker 2: that we thought had potential to be really big and
Speaker 2: really global and we've tested them on smaller platforms, like
Speaker 2: figuring something out on YouTube or figuring out like an
Speaker 2: Instagram version of what you're trying to do. Your idea
Speaker 2: is to take something you know, like a whole industry,
Speaker 2: and to go into somewhere you know, like the prisons
Speaker 2: that you mentioned or whatever it might be. But why
Speaker 2: would you not test that instead of with an influencer
Speaker 2: with one of your friends in a more localized situation
Speaker 2: and figure out how it works. Because there's some beauty
Speaker 2: to this idea of test and learn. One of the
Speaker 2: things that I want that thousand percent no as an
Speaker 2: entrepreneur is that you've just got to start. Like if
Speaker 2: you have figured it all out and you've written a
Speaker 2: big presentation and you're waiting for the one magical day
Speaker 2: that you're going to, you know, meet Ted Surrandos some
Speaker 2: pictures in Netflix like that day might never come, but
Speaker 2: you could get out of the starting block and just
Speaker 2: try something. And then the beauty of that is that
Speaker 2: you get to test and learn, and you fail and
Speaker 2: you iterate and you start again. So I would take
Speaker 2: this idea that you've got and extraculate the best pieces
Speaker 2: of it and try it in some really little small way,
Speaker 2: whatever you can. I will do it tomorrow. Tomorrow. Forget everyone,
Speaker 2: Thank you, it's very nice to meet.
Speaker 1: Bye, give it. I forget everyone.
Speaker 2: I don't believe we did that that. I can't believe
Speaker 2: we did that.
Speaker 1: I know that's much fun. It's like that. It's what
Speaker 1: you said, like someone saying, I'll do that. Raising a
Speaker 1: and Kate's courage and also just having a great idea,
Speaker 1: having a great thought, and and that advice you gave
Speaker 1: was spot on. I love the advice you gave. I
Speaker 1: think it's so valuable to hear that. It's interesting you
Speaker 1: said that when I first wanted this show to exist,
Speaker 1: I actually started on purpose because I pitched a TV
Speaker 1: show that got rejected. Now seven years ago, No, yeah,
Speaker 1: I had a TV show idea. I actually had the
Speaker 1: opportunity to pitch at Netflix and pitch at ABC and
Speaker 1: pitch at MTV was still around then. And did they
Speaker 1: turn you down and I got rejected? They rejected my
Speaker 1: TV show idea and so a podcast. Yes, yes, So
Speaker 1: you know, like, just just hearing that I gave me
Speaker 1: goosebumps because that was exactly what happened to me. Emma,
Speaker 1: you have been phenomenal tonight. You are truly one of
Speaker 1: my favorite people in the world. Everyone make sure you
Speaker 1: go and subscribe to Aspire with Emma Greed, Apple, Spotify, YouTube,
Speaker 1: all the platforms. Follow Emma on Instagram if you don't
Speaker 1: already give it up for Emma Reed.
Speaker 2: Thank you, thank you, thank you, You're the best. I
Speaker 2: love you.
Speaker 1: Thank you so much for listening to this conversation. If
Speaker 1: you enjoyed it, you'll love my chat with Adam Grant
Speaker 1: on why discomfort is the key to growth and the
Speaker 1: strategies for unlocking your hidden potential. If you know you
Speaker 1: want to be more and achieve more this year, go
Speaker 1: check it out right now.
Speaker 2: You set a goal today, you achieve it in six months,
Speaker 2: and then by the time it happens, it's almost a relief.
Speaker 4: There's no sense of meaning and purpose.
Speaker 2: You sort of expected it, and you would have been
Speaker 2: disappointed if it didn't happen.