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Speaker 1: I am so excited to be here tonight at the

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Speaker 1: Bill Graham Civic Auditorium in San Francisco with the one

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Speaker 1: and only Emma Greed. Emma, I can just keep saying

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Speaker 1: your name. It's just like you are. First of all,

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Speaker 1: I want to say, you're one of my dear friends.

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Speaker 1: I adore you, I love you. I think you're incredible.

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Speaker 2: Thank you, Darlan.

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Speaker 1: The fact that you came out here to do this

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Speaker 1: means the absolute world to me. And you heard the

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Speaker 1: excitement and the energy in the room and yeah, honestly.

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Speaker 2: J until about three hours ago, I thought it was

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Speaker 2: eight hundred people that were here tonight, So I'm in

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Speaker 2: a little bit of shock, to be totally honest, I'm like, what,

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Speaker 2: I love it.

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Speaker 1: It's definitely like thousands of people. I want to start

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Speaker 1: with something that we've been talking about this evening, and

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Speaker 1: it's interesting because you're actually talking about it in the

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Speaker 1: clip that we heard from the show when you were

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Speaker 1: on the podcast. We find that we spend so much

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Speaker 1: of our times worrying about what people think of us.

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Speaker 1: We're constantly our worst career in our mind with thinking,

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Speaker 1: oh does this person think I'm this, think I'm that?

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Speaker 1: I want you to take us to a time when

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Speaker 1: that was in your head, and what were the kind

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Speaker 1: of things you worried about that people thought of you,

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Speaker 1: and what did you do about it?

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Speaker 2: Well, you know, I think, like so many of us,

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Speaker 2: I spent my entire life worried about that. And I'd

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Speaker 2: be lying if I said there weren't parts of me

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Speaker 2: that still feel like that now. But I honestly got

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Speaker 2: to a certain point in my life where I thought, well,

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Speaker 2: if not you, then who right? And I really feel

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Speaker 2: like so much of my life has been about trying

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Speaker 2: to prove something, and you get to the point where

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Speaker 2: you're like, I don't really have anything to prove anymore.

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Speaker 2: I wake up every single day and make a decision

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Speaker 2: to do my very best, and who am I doing

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Speaker 2: my best for?

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Speaker 1: Well?

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Speaker 2: For me? Right, I have to meet my own expectations.

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Speaker 2: I have to get to the point where I can

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Speaker 2: lay my head back down on that pillow at night

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Speaker 2: and feel really, really good. And I've just got to

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Speaker 2: the point where I feel like that is real for me.

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Speaker 2: But you know, in my teens in my twenties, like

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Speaker 2: you don't feel that way. That's just not your reality,

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Speaker 2: And you spend a lot of time worried about what

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Speaker 2: other people think.

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Speaker 1: Yeah, and you get stuck, like we get so stifled

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Speaker 1: by it, and we get so restricted by it. Do

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Speaker 1: you remember ever, like missing out on an opportunity or

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Speaker 1: not doing something because you're so worried.

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Speaker 2: I mean, I have lists of things like that, because

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Speaker 2: you imagine that everybody is watching you, like you're watching you.

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Speaker 2: And I think that there were times in my life

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Speaker 2: where I didn't speak up. There were times in my

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Speaker 2: life where I didn't put myself forward. There were times

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Speaker 2: in my life where I just not only kept quiet,

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Speaker 2: but I kept out of the conversation, right like, not

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Speaker 2: even in it, not really even putting myself out there.

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Speaker 2: And so yeah, I feel like that was my reality

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Speaker 2: for a very very long time. And I also think

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Speaker 2: that there's part of being certainly a woman, but a

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Speaker 2: younger woman in business, where there's this idea that everybody

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Speaker 2: knows better than you. And the older you get, the

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Speaker 2: more you realize no one knows anything. Every one of us.

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Speaker 2: We're making it up as we go along. And you know,

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Speaker 2: it's so interesting for me because at this stage of

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Speaker 2: my career, I find myself in the rooms, you know,

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Speaker 2: with the best investors with people that are doing incredible things,

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Speaker 2: people that are in very very high level positions running

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Speaker 2: companies or countries even and you do get to the

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Speaker 2: point where you go, well, you know what I think.

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Speaker 2: You know, you're not that different from me, and so

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Speaker 2: there is a part of you that goes. You start

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Speaker 2: to feel so much more confidence. But and I talk

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Speaker 2: about this all the time, it isn't without some fear.

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Speaker 2: And I do think that taking risks, and again, it's

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Speaker 2: an inherently female thing sometimes to be risk adverse, and

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Speaker 2: we're like that for so many reasons. But when the

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Speaker 2: only reason is for self preservation, you really have to

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Speaker 2: start thinking about what fear is doing negatively to you.

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Speaker 2: And so I've spent a lot of time thinking about

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Speaker 2: how I can park my fear and what else I

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Speaker 2: can use that energy for.

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Speaker 1: Oh so good, so good. Ever, I love that, and

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Speaker 1: I want to talk to you about that. Let's let's

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Speaker 1: dive into that. I was going to say that for later,

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Speaker 1: but I'll dive into it as soon as you took

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Speaker 1: it there. I remember reading a study that showed that

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Speaker 1: when men see a job description, even if they can

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Speaker 1: only do forty percent of it, they'll apply. But when

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Speaker 1: women see a job description, even if they can do

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Speaker 1: eighty percent of it, they won't apply it. And so

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Speaker 1: there's this shift that definitely exists, this confidence, this feeling

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Speaker 1: of trusting yourself, this feeling of oh, I'm worthy that

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Speaker 1: comes in. Walk me through that experience that you've had

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Speaker 1: since day one of feeling like, as a woman you

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Speaker 1: had to prove more, You're to work harder. What does

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Speaker 1: that actually look like? And what are women out there?

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Speaker 1: I'm sure there's so many people in he who want

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Speaker 1: to be entrepreneurs, have started something, but as seeing that,

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Speaker 1: how do you see it but then live through it

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Speaker 1: and build an empire like you have?

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Speaker 2: Well, let's just be honest about some of that, right,

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Speaker 2: because it isn't just about women holding themselves back. The

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Speaker 2: barriers are real. They're really real, and so we should

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Speaker 2: all recognize that. And it's one of the reasons that

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Speaker 2: I've built the companies that I have with women at

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Speaker 2: the helm, with women in positions of power, and with

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Speaker 2: women as the decision makers, because we actually make better

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Speaker 2: decisions about who to bring in the company in the

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Speaker 2: first place. But I do, and it's true, it's true.

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Speaker 2: You know, if you have a female banker. If you

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Speaker 2: have a you know, somebody investing your money, that's a

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Speaker 2: woman like she will do better for you. The facts

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Speaker 2: and the figures are out there. So I want to

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Speaker 2: be honest about these things, not just as what happens

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Speaker 2: in our minds as women, but some of them are

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Speaker 2: the societal barriers that truly truly exist. And I know

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Speaker 2: it because I see it every day in my own company.

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Speaker 2: And just to your point, you know, I'll have a

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Speaker 2: role that I need a Spanish or a French speaker,

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Speaker 2: and a man will come in with very limited abilities

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Speaker 2: and tell me he's like a pro and completely fluent.

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Speaker 2: And a woman who maybe just needs to brush up

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Speaker 2: a bit, but she's basically fluent is like, oh, I'm

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Speaker 2: not so sure. But again, I think that's about what

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Speaker 2: has been allowed for women. And as soon as we

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Speaker 2: start saying things and doing things that are considered braggadocious,

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Speaker 2: getting out of our you know space, women face an

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Speaker 2: enormous amount of criticism. And I get this all the time.

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Speaker 2: You know, I was speaking about a subject and my

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Speaker 2: team are like, don't show the subject. But I, you know,

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Speaker 2: had a little thing a couple of weeks ago and

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Speaker 2: on the same day, a very very prominent American businessman

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Speaker 2: was having a very very similar like Twitter attack, X attack,

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Speaker 2: whatever you want to call it, and I got so

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Speaker 2: much backlash and no one said anything to him. In fact,

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Speaker 2: he's got millions and millions of likes. So the standards

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Speaker 2: are just very very different. But instead of shying away

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Speaker 2: from those conversations, what I do is lean into those conversations,

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Speaker 2: because the very idea that you have to be demure,

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Speaker 2: that you have to be likable, that you have to

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Speaker 2: lean into a certain convention of what it means to

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Speaker 2: be a business a woman in business, if you do that,

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Speaker 2: and I display that I'm actually holding women back. So

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Speaker 2: I've just decided, like I'm not playing that game anymore.

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Speaker 2: I'm going to do me, be me, and everyone else

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Speaker 2: is going to have to like it.

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Speaker 1: It's so important, it's so important. But what I love

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Speaker 1: about what you've done with that is because there's one thing,

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Speaker 1: like when we see injustice, when we see that kind

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Speaker 1: of treatment in the world, we all notice it and

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Speaker 1: we can talk about it. But then you've been able

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Speaker 1: to get involved, get stuck in. You haven't let that

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Speaker 1: hamper your growth. And I think that's the mindset that

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Speaker 1: I'm always fascinated by. We all see things happening in

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Speaker 1: the world that we hate, that we don't love, that

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Speaker 1: don't feel fair, But then we still got to learn

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Speaker 1: to play that game. We've still got to learn to

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Speaker 1: win it that game, and you've done that multiple times.

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Speaker 1: If someone's at the beginning of their journey, there's people

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Speaker 1: in here of ideas, who have dreams, who have things

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Speaker 1: that they want to start. They're concerned about whether it's fair,

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Speaker 1: whether there's a meritocracy, whether it's set up for making

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Speaker 1: them fail or succeed. What's the first thing they have

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Speaker 1: to build in their mind and their heart, in their

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Speaker 1: resolve or externally that you'd recommend they start with.

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Speaker 2: You know, the first thing I want to say is

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Speaker 2: that it's really important to start with yourself. We can

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Speaker 2: be so concerned about everything that's happening around us. And

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Speaker 2: I think what I did pretty well in early in

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Speaker 2: my career was center my decisions around what it is

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Speaker 2: that was important to me, and I never ever sacrificed

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Speaker 2: my ambition. I was pretty out there and open and honest,

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Speaker 2: and so I think if you want something, you have

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Speaker 2: to go after it. You can't be shy about it.

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Speaker 2: You've got to be very very honest and open about

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Speaker 2: what it is that you need and what you're looking

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Speaker 2: for all the time. And I do think a lot

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Speaker 2: of us think, you know, we think a lot about

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Speaker 2: what we want, but we don't necessarily make it known.

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Speaker 2: And I speak to people about this all the time.

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Speaker 2: Whatever you want and whatever you're thinking about doing in

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Speaker 2: your life, the most important thing is to focus on

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Speaker 2: what you're doing and what you can do right now.

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Speaker 2: Be excellent in whatever it is that you're doing right now.

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Speaker 2: You know, when I worked in a deli and I

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Speaker 2: made the sandwiches and I spoke to you about it before,

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Speaker 2: I was an amazing sandwich maker in the same way

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Speaker 2: that I make amazing genes now. But whatever it is,

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Speaker 2: I will apply myself in that way. And so I

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Speaker 2: do think there's this idea of what it means to

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Speaker 2: be like, really truly excellent at something, and that's how

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Speaker 2: we can propel ourselves into the unimaginable. That's how we

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Speaker 2: get to do new things. That's how people start to

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Speaker 2: recognize us as individuals with skills outside of where we

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Speaker 2: may be seen right now. So that's what I try

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Speaker 2: to focus on. I focus on myself, and again, sounds

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Speaker 2: really selfish, but that's what you have to be sometimes,

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Speaker 2: and it's okay for a period in your life as

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Speaker 2: a means to an end, to get somewhere.

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Speaker 1: I really appreciate that mindset because I feel like it's

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Speaker 1: a magnetic feeling that someone gives you when you see

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Speaker 1: someone just be really good. I remember a few months ago,

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Speaker 1: me and my friends were out for dinner in La

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Speaker 1: and we're at this restaurant and the lady who was

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Speaker 1: serving and taking our orders, she was just amazing, Like

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Speaker 1: she had the recommendations. And this wasn't a fancy place,

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Speaker 1: this was this was a casual spot on a Sunday.

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Speaker 1: She knew every special she knew every little thing, she

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Speaker 1: had great recommendations, she had great energy, and literally all

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Speaker 1: three of us were like, so what do you do?

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Speaker 1: What job do you want to do? Like literally everyone

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Speaker 1: wants to everyone there.

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Speaker 2: You want more of that. We all want to attract

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Speaker 2: more of that.

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Speaker 1: Yeah, And it goes to your exact point that sometimes

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Speaker 1: we think, oh, I hate what I do right now,

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Speaker 1: and I've got to find what I love. But actually,

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Speaker 1: if you can be excellent even at what you hate,

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Speaker 1: imagine how good you'll be at what you love doing, oh,

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Speaker 1: one hundred percent.

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Speaker 2: And I say it all the time because you know,

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Speaker 2: I think that the three most important words for career

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Speaker 2: acceleration is I'll do that. I spent my whole life

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Speaker 2: with my hand up going I'll I'll do that. I'll

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Speaker 2: do that, And it's so important, you know, just again,

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Speaker 2: But it's about putting yourself out there and not imagining

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Speaker 2: that you can't do something, or that you won't be

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Speaker 2: chosen for it, or that it's not right for you

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Speaker 2: because you're not doing it yet. So sometimes that little

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Speaker 2: bit of vulnerability like really helps us three two.

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Speaker 1: One three two one.

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Speaker 2: I'll do that.

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Speaker 1: I love that, I'll do that. I'll do that great one. Yeah.

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Speaker 1: I remember reading a quote from Richard Branson when I

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Speaker 1: was a kid, and he was always like, if you

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Speaker 1: get an opportunity to do something, say yes and then

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Speaker 1: figure out how to do it afterwards my whole life

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Speaker 1: and I love it, and you.

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Speaker 2: That's what I'm doing now, Jack, And.

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Speaker 1: I think people underestimate that sometimes that's the pressure that

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Speaker 1: actually gets you to step up, because if you don't

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Speaker 1: have the opportunity, you keep waiting for it. When I

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Speaker 1: get that chance, when I get that chance, and I

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Speaker 1: love I'll do that because often we think, oh, that's

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Speaker 1: not my thing. I won't do that. I'm not sure

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Speaker 1: about that. I won't do that. I mean, you were

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Speaker 1: saving to buy fashion magazines as a young girl. True,

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Speaker 1: that blows my mind. Did you ever think you'd be

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Speaker 1: in those fashion magazines or creating the fashion that is

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Speaker 1: in those magazines? You do?

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Speaker 2: I did. I'm going to sound so arrogant, but yes,

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Speaker 2: I did. I really did. I love that.

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Speaker 1: Well, you know what, I love that. Yeah, we love

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Speaker 1: that energy.

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Speaker 2: It's interesting, right because now we call it manifestation, But

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Speaker 2: I as a kid really visualized the life that I wanted.

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Speaker 2: And I remember, you know, because I grew up in

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Speaker 2: the time where Oprah was on the TV every single day,

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Speaker 2: and you know, she would talk about the ideas of gratitude,

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Speaker 2: she would talk about mindfulness, she would talk about manifestation.

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Speaker 2: I tell you what, the greatest thing that ever happened

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Speaker 2: to me is that I was raised in a place

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Speaker 2: and with a family where there honestly were no limitations

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Speaker 2: ever put on me, and I truly believed it. I

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Speaker 2: really honestly believed that I could do anything so long

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Speaker 2: as I was willing to put the work in. So

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Speaker 2: despite my education, despite where I came from, despite the

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Speaker 2: mountain of excuses that I could have had, I really

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Speaker 2: truly believed it if I applied myself, it would work.

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Speaker 2: And as you know, a mother of four now, I

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Speaker 2: think about that every day because my kids don't have

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Speaker 2: the same hunger as I do. They don't want for

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Speaker 2: the same things that I do. But in the same token,

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Speaker 2: I want them and need them to find their purpose

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Speaker 2: and their passion and what they're going to be good at.

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Speaker 2: And so I think again, it is all comes back

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Speaker 2: down to how you see yourself and the stories that

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Speaker 2: you tell yourself, and how kind we can be to ourselves,

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Speaker 2: because you've got like one big relationship, one big love

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Speaker 2: in your life, and that's you. The person I hear

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Speaker 2: from most is me. I wake up with me in

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Speaker 2: the you know, in the morning, I go to bed

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Speaker 2: with me at night. I'm chatting to myself the whole day.

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Speaker 2: And I can choose that narrative, right. I can choose

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Speaker 2: to be kind to myself. I can choose to tell

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Speaker 2: me that I can do it, or I can create

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Speaker 2: a really really negative narrative in really negative patterns. And

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Speaker 2: so I wake up every day and I choose to

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Speaker 2: tell myself that whatever it is, I can probably do

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Speaker 2: it if I apply, if I learn, if I put

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Speaker 2: one hundred percent effort in, if I surround myself with

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Speaker 2: the right people, all of those things. And so I

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Speaker 2: think it's just like constantly practice who you want to be.

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Speaker 2: And I just feel like I'm in like a forever

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Speaker 2: practice of who it is I want to be.

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Speaker 1: Yeah, I love that, Yeah, absolutely give it up. It's

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Speaker 1: it's such good advice and it's so true. And I

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Speaker 1: feel like with you, you were always certain from an

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Speaker 1: early age what you were passionate about, and fashion became

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Speaker 1: your whole life, like you've been obsessed with it since

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Speaker 1: you're a young kid. And I feel like today either

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Speaker 1: it's because we're exposed to too many things, or there's

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Speaker 1: too many stories of success and all this kind of

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Speaker 1: stuff I think people are getting. People are struggling to

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Speaker 1: know what they're passionate. Yes, And I'm sure you get

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Speaker 1: this question all the time. And how do I find

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Speaker 1: my passion? How do I know what I'm passionate about?

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Speaker 1: Is passionate the right thing to look at? What do

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Speaker 1: you suggest when people are like, am I all these ideas?

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Speaker 1: I don't know where to start. How should people pick

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Speaker 1: something their lane to focus on becoming excellent that.

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Speaker 2: Oh you're going to hate this, don't look for your passion, like, don't, don't, don't, don't.

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Speaker 2: It's so difficult because if some oftentimes the things that

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Speaker 2: we love, I mean, they're not always great. Right. I

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Speaker 2: love a glass of red wine. I would have had

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Speaker 2: three before I came on this stage if I was

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Speaker 2: following my passion and what my heart was telling me

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Speaker 2: to do. But it didn't seem right for on purpose.

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Speaker 2: So I think that what you have to do is

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Speaker 2: find what you're good at, find what lights you up.

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Speaker 2: And you know, often I think about the things that

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Speaker 2: give you energy versus the things that take energy away.

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Speaker 2: You know, when I saw you backstage, I was like, oh,

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Speaker 2: my goodness, you must be exhausted and you must just

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Speaker 2: want to go straight to sleep. And you said to me, actually,

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Speaker 2: it takes me three hours to get to sleep after

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Speaker 2: these shows because I'm so excited after. And I was like, yeah,

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Speaker 2: because you are living your purpose, you are doing what

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Speaker 2: gives you energy, and so I think you should go

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Speaker 2: around and find what gives you energy and what you

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Speaker 2: are good at, where your natural skills are, you know, leaning,

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Speaker 2: and then you figure out your purpose. I don't think

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Speaker 2: you can go around looking for the thing that's going

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Speaker 2: to you know, be you know, you can't look around

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Speaker 2: trying to figure out like, I am going to have

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Speaker 2: this big purpose, because it's so it's so rare that

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Speaker 2: you ever get there, and oftentimes, you know, I don't

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Speaker 2: think fashion was a purpose for me. I think I

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Speaker 2: liked really nice things, and I think I needed to

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Speaker 2: find a career that paid me really well so I

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Speaker 2: could buy those nice things, right, Like, it wasn't kind

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Speaker 2: of true.

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Speaker 1: No, But the advice to follow what you're good at

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Speaker 1: is brilliant because competence build confidence, yes, And I think

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Speaker 1: a lot of us are trying to do it the

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Speaker 1: other way around. We're like, I want to be confident,

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Speaker 1: but you can't be confident if you don't feel competent.

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Speaker 1: And the only time you feel competent is when you

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Speaker 1: do something you're really good at and something you're willing

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Speaker 1: to get really good at. Yes, right, it's not like

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Speaker 1: you may not be good at the thing you want

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Speaker 1: to be good at right now, But You're more likely

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Speaker 1: to dedicate time to it if you think, oh, I

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Speaker 1: really want to excel at that. I think one of

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Speaker 1: the biggest challenges I see for a lot of people

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Speaker 1: is if you only focus on passion, which, by the way,

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Speaker 1: I love your advice. If you only follow your passion

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Speaker 1: when things get hard, you then feel not passionate about it,

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Speaker 1: Whereas if you follow what you're good at, you realize,

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Speaker 1: whether things are going well or not, you just got

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Speaker 1: to get better than.

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Speaker 2: A million percent. And I love that you talk about

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Speaker 2: focus because I'm obsessed with this idea of true focus.

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Speaker 2: You know, focus is a force multiplier in business, it's

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Speaker 2: a force multiplier in work. When you figure out what

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Speaker 2: you can actually dedicate yourself to and give all of

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Speaker 2: your focus, and you truly do that, whether in your

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Speaker 2: life and your business and your relationships, you will find

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Speaker 2: unbelievable unlocks. I don't know anyone who is successful who

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Speaker 2: hasn't been unbelievably unequivocally focused on something and gone deep

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Speaker 2: and deep and deep and figured it more and more

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Speaker 2: things out and then found and unlock. And so I

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Speaker 2: really think about that as something that completely opens up

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Speaker 2: a new well to you. And when you are willing

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Speaker 2: to learn and to go really deep in one place,

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Speaker 2: amazing things start happening like they do. It's like it

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Speaker 2: really is like magic.

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Speaker 1: What distracts us from focus? Like? What is it that's

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Speaker 1: blocking us from becoming that single minded that? You reminded

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Speaker 1: me of one of my favorite pieces of wisdom from

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Speaker 1: Bruce Lee. Bruce Lee once said, I'm not scared of

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Speaker 1: the person who's practiced ten thousand kicks once each I'm

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Speaker 1: scared of the person who's practiced one kick ten thousand times, right, Like,

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Speaker 1: that's the person that's scary. That the person who's practiced

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Speaker 1: the same thing over and over again, that laser like focus,

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Speaker 1: that's the scary person. Yes, the person who's got scattered attention,

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Speaker 1: they're not even in the competition. But why is it

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Speaker 1: that we all end up being those kind of people

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Speaker 1: who are like, Okay, I've got to spend time with

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Speaker 1: my family, got to figure this out, I've got to

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Speaker 1: do these three things over here, Like that's what we

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Speaker 1: all fill our life with.

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Speaker 2: Because I feel like we're in a culture right now

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Speaker 2: that tells us that you have to do and be

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Speaker 2: so many different things. You know, when I grew up

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Speaker 2: it's like you drove a van, you're a carpenter, you

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Speaker 2: worked in a store, you're a chef, like, do you

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Speaker 2: know what I mean? Like you were a thing. And

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Speaker 2: now we all believe that we should be so many

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Speaker 2: different things. And the truth is that it's so rewarding

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Speaker 2: to get good at something like I consider myself. People

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Speaker 2: say to me, Emma, how do you do so many things?

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Speaker 2: You have so many businesses. It's like, I do one

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Speaker 2: thing really really well. I'm an excellent merchant. I understand

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Speaker 2: what people want to buy and how much they're willing

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Speaker 2: to pay for it, and I do that over and

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Speaker 2: over and over and over again. That's that. That's it.

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Speaker 2: That's all I do. And it's really important to know

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Speaker 2: and to figure out how you can go deep on

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Speaker 2: something and not spread yourself too thinly. And I think

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Speaker 2: this idea, you know, we as a as a society,

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Speaker 2: we really believe these stories of like, you know, overnight success.

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Speaker 2: But it isn't true, right, it's not a career plan

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Speaker 2: to think like that. And if I'm really really honest,

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Speaker 2: I have never ever worked harder in my life than

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Speaker 2: I do today. That's that's the honest truth. It doesn't

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Speaker 2: get easier. When you get more successful, it gets much

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Speaker 2: more difficult. And so I think, if that's the life

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Speaker 2: that you're looking for and you want to do great things,

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Speaker 2: you've got to be willing to sacrifice some other stuff

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Speaker 2: and go deep on one thing.

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Speaker 1: Yeah, and when you do it, it doesn't feel like

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Speaker 1: a sacrifice. No, it's so fulfilling one hundred percent. It

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Speaker 1: just might feel like, oh my goodness.

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Speaker 2: There were all of these options that I had, But

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Speaker 2: to me, it's really interesting to think about where your

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Speaker 2: strengths are and find what you're good at and go

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Speaker 2: into that thing.

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Speaker 1: Yeah. I love the way you articulate your strengths. I

434
00:20:54,440 --> 00:20:57,840
Speaker 1: remember years ago, and I have no affiliation with this platform,

435
00:20:57,840 --> 00:21:00,480
Speaker 1: but it's amazing. I remember years ago I did something

436
00:21:00,520 --> 00:21:03,399
Speaker 1: called Strengths Finder, and it's this test that asks you

437
00:21:03,440 --> 00:21:06,080
Speaker 1: all these questions. It's like fifty dollars on the Internet.

438
00:21:06,320 --> 00:21:08,000
Speaker 1: You fill it out and it will give you your

439
00:21:08,040 --> 00:21:09,560
Speaker 1: top thirty four strengths.

440
00:21:09,560 --> 00:21:11,479
Speaker 2: Oh wow, in order thirty four strengths.

441
00:21:12,160 --> 00:21:14,320
Speaker 1: You know, everyone ever on ever on histaty four strengths.

442
00:21:14,359 --> 00:21:15,480
Speaker 1: It ranks them in order.

443
00:21:15,680 --> 00:21:19,320
Speaker 2: Yes, Jay had thirty four, stroke we all had three.

444
00:21:20,640 --> 00:21:22,880
Speaker 1: No, No, No. The model is thirty four strengths. Everyone

445
00:21:22,880 --> 00:21:25,160
Speaker 1: will get thirty four, I promise. But it's all about

446
00:21:25,200 --> 00:21:28,159
Speaker 1: your top five strengths. And what's fascinating to me is

447
00:21:28,200 --> 00:21:30,120
Speaker 1: when I did that, and it's a thing you've got

448
00:21:30,119 --> 00:21:32,399
Speaker 1: to take an hour to do properly. Of course, the

449
00:21:32,440 --> 00:21:35,280
Speaker 1: more self aware you are, the better it is. When

450
00:21:35,320 --> 00:21:37,200
Speaker 1: I look to my top five strengths, and I imagine

451
00:21:37,200 --> 00:21:38,680
Speaker 1: if you look to yours. And I use this when

452
00:21:38,680 --> 00:21:41,240
Speaker 1: I'm hiring, I use this when I'm meeting people. I

453
00:21:41,320 --> 00:21:43,800
Speaker 1: use it with clients. When I look at my top

454
00:21:43,800 --> 00:21:47,439
Speaker 1: five strengds, I knew four of them, but I didn't

455
00:21:47,480 --> 00:21:50,920
Speaker 1: know the first one. Wow. Really, we're on that piece

456
00:21:50,960 --> 00:21:53,119
Speaker 1: of paper, I mean, sorry, on the digital PDF that

457
00:21:53,160 --> 00:21:56,199
Speaker 1: it sends you back. I was like, I had no

458
00:21:56,800 --> 00:21:59,879
Speaker 1: idea that that was my top strength, and from that

459
00:22:00,080 --> 00:22:02,040
Speaker 1: day on I leaned into that strength.

460
00:22:02,040 --> 00:22:03,520
Speaker 2: Well, well, now you've got to tell us what you're touching,

461
00:22:04,200 --> 00:22:04,760
Speaker 2: what is happening.

462
00:22:05,000 --> 00:22:07,120
Speaker 1: So my top five, I'll tell the four first before

463
00:22:07,119 --> 00:22:10,680
Speaker 1: the first one. There's communications is in my top five?

464
00:22:11,600 --> 00:22:12,080
Speaker 2: We agree?

465
00:22:12,320 --> 00:22:18,920
Speaker 1: Yeah, Ideation, intellections, ideations, coming up with original ideas and intellections,

466
00:22:19,320 --> 00:22:26,040
Speaker 1: having thoughtful, reflective discussions and then the fourth one ideation, intellection,

467
00:22:26,800 --> 00:22:29,240
Speaker 1: what I say, communication, And there's one more in there

468
00:22:29,240 --> 00:22:31,440
Speaker 1: I can't remember. And the top one, number one was strategy.

469
00:22:32,080 --> 00:22:34,280
Speaker 2: Strategy, Yeah, was my number one skill and.

470
00:22:34,240 --> 00:22:37,000
Speaker 1: I never knew that, Like I wasn't conscious of that.

471
00:22:37,440 --> 00:22:39,440
Speaker 1: And the moment I became conscious of the fact that

472
00:22:39,480 --> 00:22:44,240
Speaker 1: I'm extremely strategic, it shifted my entire way everything. It

473
00:22:44,280 --> 00:22:47,840
Speaker 1: shifted everything. And I would encourage, Like I said, I

474
00:22:47,840 --> 00:22:49,840
Speaker 1: have no affiliation with the company, I highly recommend you

475
00:22:49,880 --> 00:22:51,800
Speaker 1: do it because you might look at those and go,

476
00:22:51,880 --> 00:22:54,439
Speaker 1: wait a minute. Like when you articulated your strength, you

477
00:22:54,440 --> 00:22:57,440
Speaker 1: are so clear, You're like, this is what I'm good at. Yeah,

478
00:22:57,480 --> 00:22:59,440
Speaker 1: And when you're able to do that, it filled you

479
00:22:59,480 --> 00:23:01,960
Speaker 1: with confidence, to fills you with competence, and all of

480
00:23:02,000 --> 00:23:04,560
Speaker 1: a sudden you realize why your life's been going wrong. Yeah.

481
00:23:04,600 --> 00:23:06,840
Speaker 2: Not only that, you realize what you need around you,

482
00:23:07,160 --> 00:23:09,879
Speaker 2: because my whole thing is that none of us are

483
00:23:09,920 --> 00:23:11,000
Speaker 2: successful alone.

484
00:23:11,080 --> 00:23:11,280
Speaker 1: Right.

485
00:23:11,320 --> 00:23:15,320
Speaker 2: I've arrived here tonight with like a smuttering of people

486
00:23:15,400 --> 00:23:17,600
Speaker 2: with me, right, because you don't just wake up and

487
00:23:18,280 --> 00:23:22,960
Speaker 2: turn up like that. Sadly, I don't look it took

488
00:23:22,960 --> 00:23:26,480
Speaker 2: a lot to roll me out here tonight. But I

489
00:23:26,520 --> 00:23:29,080
Speaker 2: do think it's kind of interesting because I think about

490
00:23:29,080 --> 00:23:33,520
Speaker 2: my own strengths, like I have an unbelievable ability to focus,

491
00:23:33,840 --> 00:23:36,080
Speaker 2: Like that is something that I'm very very good at.

492
00:23:36,359 --> 00:23:39,760
Speaker 2: I am as resilient as a person gets, like it

493
00:23:39,840 --> 00:23:42,080
Speaker 2: takes a lot to get to me, and I can

494
00:23:42,080 --> 00:23:43,840
Speaker 2: take a lot of knockbacks, and I can take a

495
00:23:43,880 --> 00:23:47,640
Speaker 2: lot of bad news. And I have a work ethic

496
00:23:48,200 --> 00:23:51,320
Speaker 2: like you wouldn't believe, Like it's just I can work

497
00:23:51,400 --> 00:23:53,440
Speaker 2: and work and go and go and go, and I've

498
00:23:53,480 --> 00:23:56,560
Speaker 2: needed those three things. But there's an enormous amount of

499
00:23:56,560 --> 00:24:01,440
Speaker 2: things that I'm just horrendous, not just a little bit bad,

500
00:24:01,840 --> 00:24:05,200
Speaker 2: like really bad. I am super impatient, like I have

501
00:24:05,280 --> 00:24:08,119
Speaker 2: no patience, and so I have to surround myself with

502
00:24:08,160 --> 00:24:11,080
Speaker 2: people that have the things that I don't have. And

503
00:24:11,119 --> 00:24:15,040
Speaker 2: I think that it's again so important to understand like

504
00:24:15,720 --> 00:24:19,159
Speaker 2: who you are, not like, where are your weaknesses? What

505
00:24:19,240 --> 00:24:21,480
Speaker 2: are you not good at? And again we always go

506
00:24:21,520 --> 00:24:23,880
Speaker 2: around going you know, what do I need? Who am

507
00:24:23,880 --> 00:24:24,280
Speaker 2: I like?

508
00:24:24,359 --> 00:24:24,520
Speaker 1: Me?

509
00:24:24,520 --> 00:24:27,280
Speaker 2: Me? Me, me me, And it's like it's so important

510
00:24:27,280 --> 00:24:31,760
Speaker 2: in your life to surround yourself with friends, with business partners,

511
00:24:31,800 --> 00:24:35,679
Speaker 2: with colleagues that have all the things that you don't have,

512
00:24:35,800 --> 00:24:37,399
Speaker 2: and I think that that is one of the reasons

513
00:24:37,440 --> 00:24:40,320
Speaker 2: I've been really successful. I surround myself with the right

514
00:24:40,359 --> 00:24:41,600
Speaker 2: people constantly.

515
00:25:00,600 --> 00:25:02,800
Speaker 1: As I'm listening to you, I'm just thinking about how

516
00:25:03,359 --> 00:25:06,640
Speaker 1: this self awareness principle for everyone sitting here is. It's

517
00:25:06,680 --> 00:25:09,960
Speaker 1: so powerful. And we're so told in society to get

518
00:25:10,000 --> 00:25:14,040
Speaker 1: better at what we're bad at. And I remember, and

519
00:25:14,359 --> 00:25:16,160
Speaker 1: this is real for me. When I became a consultant,

520
00:25:16,200 --> 00:25:18,679
Speaker 1: after I left the monastery, finally got a job. I

521
00:25:18,720 --> 00:25:20,880
Speaker 1: was lucky to get a job. I was rejected by

522
00:25:20,880 --> 00:25:24,400
Speaker 1: forty companies before I got it. And when I finally

523
00:25:24,440 --> 00:25:26,480
Speaker 1: got that job, they were telling me, you've got to

524
00:25:26,480 --> 00:25:28,800
Speaker 1: be good at Excel. You've got to be good at PowerPoint,

525
00:25:28,920 --> 00:25:30,119
Speaker 1: You've got to be good at this, you got to

526
00:25:30,160 --> 00:25:31,560
Speaker 1: be good at this. And it was like a suite

527
00:25:31,600 --> 00:25:33,320
Speaker 1: of things you had to be good at. And I

528
00:25:33,400 --> 00:25:35,159
Speaker 1: was like, I do not want to be good at

529
00:25:35,200 --> 00:25:40,239
Speaker 1: Microsoft Excel. I still don't. I still don't know how

530
00:25:40,280 --> 00:25:41,880
Speaker 1: to do a v look up. All right, For any

531
00:25:41,920 --> 00:25:44,440
Speaker 1: of you geeks out there and there's.

532
00:25:44,280 --> 00:25:46,840
Speaker 2: The wrong town to you, admit that. Let me tell you.

533
00:25:47,440 --> 00:25:49,280
Speaker 2: They're like so pasted out here.

534
00:25:49,480 --> 00:25:52,600
Speaker 1: I know they're like, oh, you right, bro, seriously.

535
00:25:52,320 --> 00:25:55,359
Speaker 3: Well, like Ai and Oba, but it's that kind of

536
00:25:55,400 --> 00:25:58,359
Speaker 3: idea of like you're so you're drawt you're told to

537
00:25:58,400 --> 00:26:01,520
Speaker 3: get good at things that aren't your thing, and you

538
00:26:01,640 --> 00:26:03,600
Speaker 3: constantly are wasting all this time and energy.

539
00:26:03,680 --> 00:26:06,960
Speaker 1: Focus. Talking about focus, You've got a finite amount of focus,

540
00:26:07,359 --> 00:26:10,359
Speaker 1: and if you're spending it on all the things you're

541
00:26:10,400 --> 00:26:13,120
Speaker 1: not that great at, maybe you'll get average at those.

542
00:26:13,680 --> 00:26:15,280
Speaker 1: But if you put it in the things, as Emma saying,

543
00:26:15,359 --> 00:26:17,760
Speaker 1: the things you're good at, you can become phenomenal at those.

544
00:26:18,080 --> 00:26:19,800
Speaker 1: And that's what we need to encourage people to do.

545
00:26:19,920 --> 00:26:21,119
Speaker 2: Yes, it's really true.

546
00:26:21,240 --> 00:26:24,920
Speaker 1: Yeah, I wanted to ask you. You have four adorable

547
00:26:25,000 --> 00:26:28,919
Speaker 1: children adore like the cutest, like truly the cutest. You

548
00:26:28,960 --> 00:26:30,720
Speaker 1: post about them all the time as well. You have

549
00:26:30,800 --> 00:26:32,959
Speaker 1: an amazing husband as well, who I love yends like

550
00:26:33,280 --> 00:26:34,000
Speaker 1: what a great man.

551
00:26:34,160 --> 00:26:34,720
Speaker 2: Lucky girl.

552
00:26:35,200 --> 00:26:37,480
Speaker 1: Yeah, and it's just beautiful to see what you've been

553
00:26:37,480 --> 00:26:39,440
Speaker 1: able to create. And what did you say?

554
00:26:39,480 --> 00:26:40,560
Speaker 2: I said, I'm a lucky girl.

555
00:26:42,400 --> 00:26:47,760
Speaker 1: He's a lucky And when I look at I was

556
00:26:47,760 --> 00:26:50,679
Speaker 1: wondering if we ask your kids what does mum do?

557
00:26:50,920 --> 00:26:52,320
Speaker 1: How would they explain it? Oh?

558
00:26:52,359 --> 00:26:55,679
Speaker 2: My goodness, So my kids like, this is like a

559
00:26:55,680 --> 00:26:57,760
Speaker 2: big graduation week for everybody.

560
00:26:57,840 --> 00:26:57,959
Speaker 3: Right.

561
00:26:57,960 --> 00:27:00,000
Speaker 2: So I've an eleven year old and eight and twins

562
00:27:00,000 --> 00:27:02,280
Speaker 2: three year olds, and the three year olds had like

563
00:27:02,320 --> 00:27:04,040
Speaker 2: one of those projects where it was like, you know,

564
00:27:04,119 --> 00:27:06,919
Speaker 2: what's your mom's name? Your dad named Da Da? And

565
00:27:06,960 --> 00:27:11,600
Speaker 2: my kid said, our mum goes to work all the time.

566
00:27:11,680 --> 00:27:15,040
Speaker 2: And I was like, you know, it's one of those things.

567
00:27:15,119 --> 00:27:16,159
Speaker 2: I'm like, what are you going to do?

568
00:27:16,240 --> 00:27:16,439
Speaker 1: You know?

569
00:27:16,520 --> 00:27:18,040
Speaker 2: And and there was a part of me that I

570
00:27:18,080 --> 00:27:21,439
Speaker 2: was like, do I feel shame about that? Am I

571
00:27:21,680 --> 00:27:25,119
Speaker 2: comfortable with that? But you know, I've really made it

572
00:27:25,240 --> 00:27:29,560
Speaker 2: a point to tell my kids how much I love work,

573
00:27:29,680 --> 00:27:32,560
Speaker 2: because I felt that with my first two I was

574
00:27:32,680 --> 00:27:36,760
Speaker 2: constantly in some cycle of apologies. I'm sorry that I'm leaving,

575
00:27:36,840 --> 00:27:39,280
Speaker 2: I'm sorry that I'm going to New York. I'm sorry

576
00:27:39,280 --> 00:27:42,439
Speaker 2: that I'll be back late tonight. And what I realized

577
00:27:43,200 --> 00:27:46,240
Speaker 2: is that I created a narrative that I didn't really

578
00:27:46,320 --> 00:27:48,520
Speaker 2: like what I was doing. And I had this conversation

579
00:27:48,600 --> 00:27:50,760
Speaker 2: with my daughter as I was going to New York, like,

580
00:27:51,080 --> 00:27:53,200
Speaker 2: you know a few months ago, and she said, I'm

581
00:27:53,280 --> 00:27:55,320
Speaker 2: so sorry You've got to go on this trip. And

582
00:27:55,359 --> 00:27:57,440
Speaker 2: I said, lo when I go to New York, I

583
00:27:57,480 --> 00:27:59,879
Speaker 2: have an amazing time. I sleep diagonally. I go out,

584
00:28:00,040 --> 00:28:02,399
Speaker 2: my friends are drink too much wine, like, I have

585
00:28:02,520 --> 00:28:06,040
Speaker 2: the best time. And she said to me, Oh, Okay,

586
00:28:06,280 --> 00:28:08,280
Speaker 2: have an amazing time. I'll see you in three days.

587
00:28:08,280 --> 00:28:11,240
Speaker 2: And I thought, wow, I did that. So I'm working

588
00:28:11,359 --> 00:28:14,360
Speaker 2: really hard to let my kids know. Yeah, like, I'm

589
00:28:14,400 --> 00:28:16,840
Speaker 2: not the mom that is at every drop off, I'm

590
00:28:16,840 --> 00:28:19,119
Speaker 2: not the mom that is volunteering at the school. But

591
00:28:19,240 --> 00:28:22,159
Speaker 2: guess what, there are all of these other amazing things

592
00:28:22,160 --> 00:28:25,080
Speaker 2: that I do that I enjoy, and I'm not trying

593
00:28:25,080 --> 00:28:27,840
Speaker 2: to make you guys feel guilty about it. I'm not

594
00:28:27,880 --> 00:28:29,760
Speaker 2: trying to play a marda. These are things that I

595
00:28:29,880 --> 00:28:32,439
Speaker 2: really love and enjoy, and I kind of feel like

596
00:28:32,600 --> 00:28:35,639
Speaker 2: my kids are cool with it because they've been raised

597
00:28:35,680 --> 00:28:37,639
Speaker 2: like that and they know that they can go after

598
00:28:37,680 --> 00:28:40,960
Speaker 2: their dreams unashamedly. And I feel like if we start

599
00:28:41,000 --> 00:28:43,360
Speaker 2: to shift that narrative with our children, it will make

600
00:28:43,640 --> 00:28:46,800
Speaker 2: everything so much easier because nobody wants mum guilt. Nobody

601
00:28:46,840 --> 00:28:49,520
Speaker 2: wants any parental guilt, and we all know it's there,

602
00:28:49,600 --> 00:28:50,440
Speaker 2: but we don't need that.

603
00:28:52,160 --> 00:28:54,680
Speaker 1: Yeah, it's you know, I can only speak about it

604
00:28:54,720 --> 00:28:57,160
Speaker 1: from being a son to a mom that I love.

605
00:28:57,200 --> 00:29:01,560
Speaker 1: And I've told you this before. Like my mom was

606
00:29:01,600 --> 00:29:03,560
Speaker 1: the bread wren of the house. She'd wake up in

607
00:29:03,600 --> 00:29:06,840
Speaker 1: the morning, make me and my sister lunch to take

608
00:29:06,880 --> 00:29:09,480
Speaker 1: with us to school, make us breakfast, she'd drop us

609
00:29:09,520 --> 00:29:13,120
Speaker 1: to school, go to work. We'd get picked up by

610
00:29:14,400 --> 00:29:16,360
Speaker 1: a nanny from school. We'd wait there for a couple

611
00:29:16,400 --> 00:29:18,480
Speaker 1: of hours. My mom would come back from work, pick

612
00:29:18,560 --> 00:29:20,600
Speaker 1: us up, make us dinner, help us with our homework,

613
00:29:21,280 --> 00:29:24,040
Speaker 1: and then go back to work in the evening. And

614
00:29:25,000 --> 00:29:27,480
Speaker 1: I really believe that my work ethic is because of

615
00:29:27,520 --> 00:29:30,120
Speaker 1: watching my mom work. Yes, And here's the interesting thing.

616
00:29:30,400 --> 00:29:32,560
Speaker 1: I didn't have a lot of time with my mom

617
00:29:32,600 --> 00:29:36,480
Speaker 1: growing up, but I never felt unloved. And I've started

618
00:29:36,520 --> 00:29:41,000
Speaker 1: to realize that time doesn't equal love. But that's what

619
00:29:41,040 --> 00:29:42,960
Speaker 1: we've all convinced ourselves. We're like, if I'm there for

620
00:29:43,000 --> 00:29:45,520
Speaker 1: you all the time, then that means I love you.

621
00:29:46,160 --> 00:29:48,000
Speaker 1: And actually that's not the case, because I I'm there

622
00:29:48,040 --> 00:29:50,720
Speaker 1: all the time, but I'm not happy, I'm not really present,

623
00:29:51,160 --> 00:29:54,400
Speaker 1: I'm on my phone, I'm distracted, I'm over entertaining you.

624
00:29:54,400 --> 00:29:55,880
Speaker 1: You don't get time to be bored. You don't get

625
00:29:55,920 --> 00:29:59,280
Speaker 1: time to be disconnect. Time doesn't equal love. And I

626
00:29:59,280 --> 00:30:02,440
Speaker 1: feel like today put a lot of pressure on parents

627
00:30:02,440 --> 00:30:05,400
Speaker 1: to have to be everything at home and perform at

628
00:30:05,400 --> 00:30:08,520
Speaker 1: work and be amazing partners. When I look around, it's

629
00:30:08,840 --> 00:30:11,200
Speaker 1: really hard on my friends that I see having that

630
00:30:11,240 --> 00:30:14,239
Speaker 1: pressure to be a perfect parent, a perfect professional, a

631
00:30:14,240 --> 00:30:17,640
Speaker 1: perfect partner, a perfect everything. Yeah, because it wasn't like that.

632
00:30:17,800 --> 00:30:19,560
Speaker 2: But we also have to figure out where does that

633
00:30:19,600 --> 00:30:22,600
Speaker 2: pressure come from, right, because oftentimes it's coming from some

634
00:30:22,800 --> 00:30:26,720
Speaker 2: outside source or we're putting it on ourselves. And I

635
00:30:26,760 --> 00:30:30,720
Speaker 2: did an exercise for myself when I first had Grace,

636
00:30:30,800 --> 00:30:34,640
Speaker 2: so like eleven years ago, and I wrote down what

637
00:30:34,760 --> 00:30:37,719
Speaker 2: was important to me, because you know what, there are

638
00:30:37,800 --> 00:30:40,520
Speaker 2: certain non negotiables, like if my kids in a play,

639
00:30:40,960 --> 00:30:43,320
Speaker 2: if they're you know, like we had a big graduation

640
00:30:43,520 --> 00:30:46,640
Speaker 2: thing today, Like I am there, but I don't know

641
00:30:46,680 --> 00:30:51,320
Speaker 2: that I think it's important to make like instagrammable lunch boxes,

642
00:30:51,600 --> 00:30:54,920
Speaker 2: Like that's not something I need to do, you know,

643
00:30:55,160 --> 00:30:57,760
Speaker 2: And so I don't do that. But you know, it's

644
00:30:57,760 --> 00:30:59,560
Speaker 2: like it's so it's really important to figure out, like

645
00:30:59,680 --> 00:31:03,040
Speaker 2: these my standards or are these somebody else's standards? And

646
00:31:03,080 --> 00:31:05,360
Speaker 2: one of my non negotiables, and so I feel like

647
00:31:05,440 --> 00:31:09,520
Speaker 2: once you get there, everything suddenly falls into place, and

648
00:31:09,560 --> 00:31:12,280
Speaker 2: that's the important thing, Like in all parts of our life,

649
00:31:12,360 --> 00:31:15,080
Speaker 2: like where are my standards? Where are the places that

650
00:31:15,320 --> 00:31:20,440
Speaker 2: I feel that I will absolutely not be happy if

651
00:31:20,480 --> 00:31:22,959
Speaker 2: these things are happening in my life? Where are the

652
00:31:22,960 --> 00:31:25,960
Speaker 2: places that I feel like I would be making a

653
00:31:26,000 --> 00:31:29,040
Speaker 2: sacrifice versus what is everybody else thinking of me? Or

654
00:31:29,080 --> 00:31:30,560
Speaker 2: did I see that? I feel like I need to

655
00:31:30,560 --> 00:31:32,600
Speaker 2: be keeping up with what do the school tell me?

656
00:31:33,080 --> 00:31:35,600
Speaker 2: You know I need to do? Because half the time,

657
00:31:35,920 --> 00:31:38,120
Speaker 2: if you know, if you can level with things in

658
00:31:38,160 --> 00:31:40,480
Speaker 2: your own life, like you'll be okay. So I think

659
00:31:40,520 --> 00:31:44,320
Speaker 2: it's really important and I constantly have those conversations with

660
00:31:44,360 --> 00:31:47,440
Speaker 2: myself because life that you're you're in this constant change

661
00:31:47,480 --> 00:31:50,480
Speaker 2: mode hopefully right, Like what worked for my kids when

662
00:31:50,480 --> 00:31:53,160
Speaker 2: they were five doesn't work for them at eleven, And

663
00:31:53,240 --> 00:31:56,760
Speaker 2: so I try to reassess constantly, like how do I

664
00:31:56,920 --> 00:31:59,880
Speaker 2: really feel about these things? And I write it down.

665
00:32:00,040 --> 00:32:02,600
Speaker 2: I'm like, it's really important for me to have a

666
00:32:02,640 --> 00:32:05,640
Speaker 2: girl's trip once a year, and I do that every

667
00:32:05,760 --> 00:32:09,520
Speaker 2: single year without fail, Like like I don't negotiate, I

668
00:32:09,520 --> 00:32:11,600
Speaker 2: don't like say to my husband. Oh, I can't like

669
00:32:11,880 --> 00:32:14,320
Speaker 2: can't figure out the data. It's like it is happening.

670
00:32:14,360 --> 00:32:15,960
Speaker 2: That is one of the things that makes me happy

671
00:32:16,000 --> 00:32:19,840
Speaker 2: because those connections, those relationships are something that I find

672
00:32:20,160 --> 00:32:22,680
Speaker 2: absolutely precious. And so I just have a bunch of

673
00:32:22,680 --> 00:32:25,120
Speaker 2: things that I feel and non negotiable in my life.

674
00:32:25,320 --> 00:32:27,600
Speaker 2: But they're mine. It's my list. I own it. It

675
00:32:27,640 --> 00:32:29,720
Speaker 2: doesn't belong to anyone else and it doesn't come from

676
00:32:29,720 --> 00:32:32,440
Speaker 2: anywhere else. And the rest I just say, like, I'm

677
00:32:32,440 --> 00:32:32,959
Speaker 2: not doing it.

678
00:32:35,880 --> 00:32:40,200
Speaker 1: So good, so good, honestly, Like I love the standard

679
00:32:40,240 --> 00:32:44,080
Speaker 1: piece because maybe someone's standard is to make instagrammable lunches. Yes,

680
00:32:44,320 --> 00:32:45,200
Speaker 1: beautiful and good for them.

681
00:32:45,240 --> 00:32:46,400
Speaker 2: I love watching those videos.

682
00:32:46,480 --> 00:32:47,360
Speaker 1: I watched the video.

683
00:32:47,680 --> 00:32:48,600
Speaker 2: I just don't want to make.

684
00:32:48,480 --> 00:32:51,760
Speaker 1: The lunch and that's what's so beautiful. And that's that's

685
00:32:51,840 --> 00:32:54,440
Speaker 1: kind of where we're struggling. I feel where we're making

686
00:32:54,480 --> 00:32:57,680
Speaker 1: someone else's standards are standards, as you said, and that's

687
00:32:57,680 --> 00:33:00,440
Speaker 1: where everything goes wrong. You know again, I want to

688
00:33:00,480 --> 00:33:02,240
Speaker 1: go back to the point you made earlier about this.

689
00:33:02,960 --> 00:33:07,040
Speaker 1: Women get this asked this question, especially as CEOs, especially

690
00:33:07,080 --> 00:33:10,560
Speaker 1: as business builders, far more disproportionately than men. To be honest,

691
00:33:10,560 --> 00:33:12,240
Speaker 1: I don't think men you get asked this, And so

692
00:33:12,280 --> 00:33:15,280
Speaker 1: when I'm asking this, I'm asking it self aware and

693
00:33:15,400 --> 00:33:17,960
Speaker 1: want to make that point that women always get asked

694
00:33:18,200 --> 00:33:20,600
Speaker 1: how do you balance it all? Right, which men don't

695
00:33:20,640 --> 00:33:22,400
Speaker 1: get asked, Like if I'm sitting with a male CEO

696
00:33:22,720 --> 00:33:24,320
Speaker 1: E fact, no one goes, hey, wait a minute, how

697
00:33:24,320 --> 00:33:25,080
Speaker 1: do you balance it all?

698
00:33:25,120 --> 00:33:28,400
Speaker 2: Yeah? Yo, elon, how's the balance going? We were seventeen

699
00:33:28,480 --> 00:33:29,120
Speaker 2: kids like.

700
00:33:32,600 --> 00:33:41,280
Speaker 1: But and so I asked it for that reaction, right,

701
00:33:41,960 --> 00:33:44,160
Speaker 1: and you get asked and all the rest of it.

702
00:33:44,320 --> 00:33:48,760
Speaker 1: And then how have you been able to And this

703
00:33:48,880 --> 00:33:50,320
Speaker 1: is true for me too, and I think about it,

704
00:33:50,360 --> 00:33:53,360
Speaker 1: but you've done it with you do have beautiful We

705
00:33:53,360 --> 00:33:56,040
Speaker 1: were just literally when I saw you this today, you

706
00:33:56,080 --> 00:33:59,200
Speaker 1: were facetiming your daughter and she was building a crown.

707
00:33:59,360 --> 00:34:00,600
Speaker 2: It made a man natile.

708
00:34:00,800 --> 00:34:03,560
Speaker 3: Yeah, it was so happy with it, so happy.

709
00:34:03,680 --> 00:34:05,600
Speaker 1: It's beautiful and we're talking to that and then and

710
00:34:05,640 --> 00:34:08,319
Speaker 1: then Yen's your husband who I know too, and he's

711
00:34:08,320 --> 00:34:11,200
Speaker 1: like having dinner while you're getting ready and you chatting,

712
00:34:11,239 --> 00:34:13,399
Speaker 1: and it's so beautiful to see, right, and like you're

713
00:34:13,480 --> 00:34:16,719
Speaker 1: finding time for all of these really important relationships, even

714
00:34:16,760 --> 00:34:18,839
Speaker 1: though you've been so kind to come out and help

715
00:34:18,880 --> 00:34:22,040
Speaker 1: me out with this. And so when I see that happening,

716
00:34:22,080 --> 00:34:24,120
Speaker 1: I'm like, what does it take? What does it take

717
00:34:24,760 --> 00:34:29,160
Speaker 1: to be the powerhouse CEO, to be a present wife,

718
00:34:29,200 --> 00:34:31,240
Speaker 1: to be a connected mum? Like, what is that taking?

719
00:34:31,320 --> 00:34:33,840
Speaker 1: And I know you, I know you don't believe in perfection?

720
00:34:34,640 --> 00:34:36,040
Speaker 1: What is that? What does it take?

721
00:34:37,520 --> 00:34:41,000
Speaker 2: So, at the risk of sounding and saying things that

722
00:34:41,040 --> 00:34:43,840
Speaker 2: I've said a lot, I do talk about the ideas

723
00:34:43,880 --> 00:34:46,040
Speaker 2: of trade offs all the time. I talk about the

724
00:34:46,080 --> 00:34:51,279
Speaker 2: idea of an unbelievable amount of help. But I think

725
00:34:51,320 --> 00:34:53,839
Speaker 2: the most important thing to talk about in the context

726
00:34:53,880 --> 00:35:00,000
Speaker 2: of where we are today is really thinking about ourselves,

727
00:35:01,440 --> 00:35:05,399
Speaker 2: really thinking about ourselves, because if the standard and if

728
00:35:05,400 --> 00:35:08,399
Speaker 2: people look at me and think, well, you know, her

729
00:35:08,480 --> 00:35:11,880
Speaker 2: hair's done, and the husband's nice, and the kids look perfect,

730
00:35:11,960 --> 00:35:14,360
Speaker 2: and that house is good and she's running all these companies,

731
00:35:14,480 --> 00:35:17,360
Speaker 2: you would have missed the entire point of me. Because

732
00:35:17,400 --> 00:35:22,919
Speaker 2: what I do well is what works for me. That's

733
00:35:22,960 --> 00:35:25,480
Speaker 2: what works for me. And I think that if we

734
00:35:25,680 --> 00:35:28,560
Speaker 2: think for one second that we have to emulate and

735
00:35:28,600 --> 00:35:31,279
Speaker 2: we have to take pieces of everybody's life, like, that's

736
00:35:31,320 --> 00:35:34,120
Speaker 2: where we start to go wrong. So for me, I

737
00:35:34,239 --> 00:35:37,719
Speaker 2: have nanny's, I have other people that do things in

738
00:35:37,760 --> 00:35:40,520
Speaker 2: the house. I have like so much help, But I've

739
00:35:40,560 --> 00:35:43,560
Speaker 2: never had a problem my whole life in asking for help.

740
00:35:43,600 --> 00:35:46,160
Speaker 2: It's something that I do all the time. If I

741
00:35:46,200 --> 00:35:48,600
Speaker 2: have a problem in my business, I'll call a competitor.

742
00:35:48,719 --> 00:35:51,600
Speaker 2: If I can't figure something out, like I'm on the

743
00:35:51,680 --> 00:35:54,600
Speaker 2: phone trying to work it through. And that becomes a

744
00:35:54,640 --> 00:35:58,360
Speaker 2: pattern in your life, like asking for help, not comparing yourself.

745
00:35:58,640 --> 00:36:01,000
Speaker 2: And so what I say to not just women, to

746
00:36:01,680 --> 00:36:04,399
Speaker 2: everyone who's trying to figure out how to do all

747
00:36:04,400 --> 00:36:09,239
Speaker 2: their stuff is work it out for yourself. Don't let

748
00:36:09,320 --> 00:36:12,319
Speaker 2: the standards of what you see around you impede on

749
00:36:12,480 --> 00:36:16,399
Speaker 2: how you feel, because the idea that anyone's got it

750
00:36:16,480 --> 00:36:21,080
Speaker 2: all down is just fake, and I don't like that's

751
00:36:21,080 --> 00:36:25,160
Speaker 2: the truth. Every single day, if you see me here,

752
00:36:25,800 --> 00:36:29,160
Speaker 2: it means that my kids didn't have me at dinner tonight.

753
00:36:29,200 --> 00:36:31,680
Speaker 2: If you see me here right now, it means that

754
00:36:31,719 --> 00:36:35,359
Speaker 2: I'm giving something else up. And so my life is

755
00:36:35,400 --> 00:36:37,799
Speaker 2: this series of trade offs. It is this series of

756
00:36:38,040 --> 00:36:40,879
Speaker 2: I'm doing one thing. But I made this decision today

757
00:36:40,880 --> 00:36:42,120
Speaker 2: because I was like, I want to go to Jay

758
00:36:42,120 --> 00:36:44,279
Speaker 2: s Sheddy and talk to peoboss, you know, and it's like,

759
00:36:44,520 --> 00:36:46,799
Speaker 2: and that's fine, but I don't feel bad about that.

760
00:36:46,840 --> 00:36:49,040
Speaker 2: I'm not going to talture myself about it. But I

761
00:36:49,080 --> 00:36:52,560
Speaker 2: think that we have to really look into ourselves and

762
00:36:52,640 --> 00:36:55,920
Speaker 2: decide what's right for us and stop trying to chase

763
00:36:55,960 --> 00:37:00,680
Speaker 2: this idea of balance, and also stop lying. You know,

764
00:37:00,840 --> 00:37:03,960
Speaker 2: I just stopped lying about it. I started to say,

765
00:37:04,360 --> 00:37:08,719
Speaker 2: this is really hard. I really have to make difficult choices.

766
00:37:08,920 --> 00:37:12,920
Speaker 2: And when I made choices that were seemingly selfish or

767
00:37:12,960 --> 00:37:16,400
Speaker 2: about me, I stopped hiding them because I thought that

768
00:37:16,600 --> 00:37:19,799
Speaker 2: was doing a disservice to other women. So when I'm out,

769
00:37:19,880 --> 00:37:21,520
Speaker 2: I'm going to say I'm out when I'm not with

770
00:37:21,560 --> 00:37:23,200
Speaker 2: my kids. I'm going to say I'm not with my kids.

771
00:37:23,200 --> 00:37:25,160
Speaker 2: When I say I only do school drop up twice

772
00:37:25,160 --> 00:37:27,680
Speaker 2: a week, that's on a good week. So I'm just

773
00:37:27,680 --> 00:37:30,359
Speaker 2: going to stop lying and everyone else comes fallow suit.

774
00:37:33,920 --> 00:37:36,480
Speaker 1: You're changing the game, like you actually changed the game.

775
00:37:36,520 --> 00:37:38,600
Speaker 1: And that's why I was so excited by the way.

776
00:37:38,640 --> 00:37:41,239
Speaker 1: I was so excited because literally just a couple of

777
00:37:41,280 --> 00:37:45,640
Speaker 1: weeks ago, Emma launched her own podcast, I Aspire with

778
00:37:45,719 --> 00:37:49,279
Speaker 1: Emma Greed, and I want everyone in here to go

779
00:37:49,400 --> 00:37:51,680
Speaker 1: on their Spotify or their Apple app or whatever app

780
00:37:51,719 --> 00:37:53,840
Speaker 1: you use when you leave tonight, and I want you

781
00:37:53,880 --> 00:37:56,040
Speaker 1: to go subscribe to Aspire by Emma Greed.

782
00:37:57,000 --> 00:37:57,759
Speaker 2: You're so loud.

783
00:37:57,840 --> 00:38:00,560
Speaker 1: If you're not already, I mean, I loved because I

784
00:38:00,680 --> 00:38:04,680
Speaker 1: really feel like your voice in this space is so refreshing.

785
00:38:05,160 --> 00:38:10,240
Speaker 1: It's so revolutionary. It's totally redefining what women can think about,

786
00:38:10,280 --> 00:38:14,960
Speaker 1: of what's possible, what's expected of them, what's perfect, what's not,

787
00:38:15,120 --> 00:38:17,480
Speaker 1: what's real. And I feel like you just being real

788
00:38:17,960 --> 00:38:21,520
Speaker 1: and honest is genuinely what's needed in this space. I

789
00:38:21,520 --> 00:38:24,200
Speaker 1: don't know anyone else who's doing it, and it's so

790
00:38:24,280 --> 00:38:25,800
Speaker 1: It's something I love about you. I'm in awe of

791
00:38:25,840 --> 00:38:27,880
Speaker 1: you and I admire it so so deeply.

792
00:38:27,920 --> 00:38:30,600
Speaker 2: I mean it, No, I love it so Thanks Jay,

793
00:38:30,640 --> 00:38:33,600
Speaker 2: I'll pull you later. I mean, I love you. But

794
00:38:33,719 --> 00:38:35,879
Speaker 2: I have to tell everyone that on my first day

795
00:38:35,920 --> 00:38:38,919
Speaker 2: of filming, I filmed with Jay and I wanted to die.

796
00:38:38,960 --> 00:38:42,120
Speaker 2: I was like, why are you the first person I'm

797
00:38:42,160 --> 00:38:45,200
Speaker 2: filming with? You know you because and I tell you why,

798
00:38:45,239 --> 00:38:47,600
Speaker 2: because this is and it speaks so much to who

799
00:38:47,640 --> 00:38:49,920
Speaker 2: you are, you know. I thought about my dream guests.

800
00:38:49,960 --> 00:38:51,440
Speaker 2: I was like, who do I want to talk to it?

801
00:38:51,760 --> 00:38:53,600
Speaker 2: And so I text Jay and I thought, you know what,

802
00:38:53,960 --> 00:38:56,279
Speaker 2: He'll want to see the show and he'll watch a

803
00:38:56,320 --> 00:38:58,680
Speaker 2: couple of episodes and maybe, if I'm super lucky, in

804
00:38:58,719 --> 00:39:00,640
Speaker 2: like six or nine months, he'll come on the pod.

805
00:39:00,920 --> 00:39:03,520
Speaker 2: But of course you were like, yeah, when should I come?

806
00:39:03,560 --> 00:39:06,520
Speaker 2: And I was like, oh shit, I can't believe it.

807
00:39:06,760 --> 00:39:09,080
Speaker 2: So you were the first person, which was so crazy.

808
00:39:09,120 --> 00:39:11,440
Speaker 2: But you know, I'm really happy to be doing this

809
00:39:11,440 --> 00:39:15,719
Speaker 2: thing because I've spent my entire career building businesses and

810
00:39:15,800 --> 00:39:18,719
Speaker 2: after a while, you start to realize that as much

811
00:39:18,760 --> 00:39:22,239
Speaker 2: as a solution you are, you're also part of the problem, right,

812
00:39:22,239 --> 00:39:24,799
Speaker 2: You're part of the problem of what people look to

813
00:39:25,080 --> 00:39:28,240
Speaker 2: and see sometimes as unattainable. And so what I wanted

814
00:39:28,280 --> 00:39:30,880
Speaker 2: to do with this podcast was a start telling the truth,

815
00:39:31,440 --> 00:39:35,520
Speaker 2: b to really talk about like what it takes, because

816
00:39:35,520 --> 00:39:39,120
Speaker 2: I feel like there's so much toxic positivity out there

817
00:39:39,320 --> 00:39:41,879
Speaker 2: and it's totally unhelpful for all of us. So I

818
00:39:41,920 --> 00:39:44,720
Speaker 2: was like, I'm going to tell the truth. I'm gonna,

819
00:39:44,800 --> 00:39:47,800
Speaker 2: you know, be me from East London, which means like

820
00:39:47,920 --> 00:39:51,400
Speaker 2: really tell the truth, and you know, I'm going to

821
00:39:51,440 --> 00:39:54,719
Speaker 2: get the people that I have worked so hard to

822
00:39:54,800 --> 00:39:57,600
Speaker 2: get to know, because they will come on and they

823
00:39:57,680 --> 00:39:59,839
Speaker 2: will speak to me in a way that perhaps they

824
00:40:00,360 --> 00:40:03,440
Speaker 2: to somebody else. And it's been amazing because I really

825
00:40:03,480 --> 00:40:06,120
Speaker 2: look at you know, we're all, in some way trying

826
00:40:06,120 --> 00:40:08,800
Speaker 2: to build the life of our dreams. We're all trying

827
00:40:08,840 --> 00:40:12,360
Speaker 2: to live out this idea of what we find aspiring.

828
00:40:12,680 --> 00:40:14,920
Speaker 2: But it's different for different people, and we all have

829
00:40:14,960 --> 00:40:18,480
Speaker 2: different opportunities. And the more I would go around this country,

830
00:40:18,600 --> 00:40:21,080
Speaker 2: I get constantly stopped by people that would say to me,

831
00:40:21,520 --> 00:40:24,520
Speaker 2: I've got two kids and I'm like thirty five, and

832
00:40:24,560 --> 00:40:26,640
Speaker 2: I just want to change, and could you give me

833
00:40:26,719 --> 00:40:29,319
Speaker 2: some advice? And I thought, wouldn't it be amazing if

834
00:40:29,320 --> 00:40:32,040
Speaker 2: you could figure out how you could scale mentorship. And

835
00:40:32,080 --> 00:40:34,759
Speaker 2: so for me, the idea was just that simple. Just

836
00:40:35,160 --> 00:40:39,000
Speaker 2: have conversations, be really honest, talk to the people that

837
00:40:39,120 --> 00:40:43,520
Speaker 2: I aspire to the most, and give people the tools

838
00:40:43,560 --> 00:40:45,799
Speaker 2: so that they can make and build the life of

839
00:40:45,800 --> 00:40:49,200
Speaker 2: their dreams. And it's honestly been like the biggest privilege

840
00:40:49,239 --> 00:40:51,840
Speaker 2: because I feel like when you come at something with

841
00:40:52,440 --> 00:40:56,560
Speaker 2: a really good intention, like unbelievable things happen. And it's

842
00:40:56,560 --> 00:40:59,480
Speaker 2: only been I don't know. It's been like a couple

843
00:40:59,520 --> 00:41:01,640
Speaker 2: of months filming, but I feel like it's been pretty

844
00:41:01,640 --> 00:41:04,839
Speaker 2: magical and people are doing exactly that they're coming there,

845
00:41:05,120 --> 00:41:08,560
Speaker 2: they're telling the truth and it's actually helping people.

846
00:41:09,480 --> 00:41:12,359
Speaker 1: What more do you need? I love it. I love

847
00:41:12,400 --> 00:41:14,600
Speaker 1: it all right. I want to take you up on that.

848
00:41:14,920 --> 00:41:17,080
Speaker 1: I want to take you up on the Emma. I'm

849
00:41:17,080 --> 00:41:19,840
Speaker 1: going to give someone a really special opportunity today, and

850
00:41:19,840 --> 00:41:21,600
Speaker 1: therefore I want you to really honor it. If you

851
00:41:21,680 --> 00:41:24,719
Speaker 1: raise your hand, I want it to be because you

852
00:41:24,800 --> 00:41:28,640
Speaker 1: have something really valuable and something really thought through and

853
00:41:28,680 --> 00:41:32,480
Speaker 1: something really mature in new idea, because I believe it's

854
00:41:32,480 --> 00:41:36,760
Speaker 1: such a special opportunity. Tonight it's been all about doing things,

855
00:41:36,880 --> 00:41:39,680
Speaker 1: not caring about what people think. To take your moment

856
00:41:39,800 --> 00:41:42,160
Speaker 1: to make sure that you don't miss out to say

857
00:41:42,200 --> 00:41:46,120
Speaker 1: I'll do that. As Emma taught us earlier, I want

858
00:41:46,160 --> 00:41:49,239
Speaker 1: to give someone the opportunity in a moment to come

859
00:41:49,320 --> 00:41:54,520
Speaker 1: up here and have sixty seconds to elevate a pitch

860
00:41:54,880 --> 00:41:59,200
Speaker 1: their idea to the one and only Emma. So if

861
00:41:59,200 --> 00:42:04,760
Speaker 1: anyone had a business idea, a dream for a business idea, company, AI,

862
00:42:04,920 --> 00:42:07,760
Speaker 1: whatever it is, I want you to raise your hand.

863
00:42:08,320 --> 00:42:10,560
Speaker 1: I'm taking a look around, raise your hand, raise your hand,

864
00:42:10,840 --> 00:42:13,000
Speaker 1: and seeing a lot of people. This is great. I'm

865
00:42:13,000 --> 00:42:14,919
Speaker 1: looking up there off the top. I see the light

866
00:42:14,960 --> 00:42:18,040
Speaker 1: as well. I see the light as well. Let me go,

867
00:42:18,160 --> 00:42:19,520
Speaker 1: let me go to it. I'm gonna come out and

868
00:42:19,520 --> 00:42:22,239
Speaker 1: talk to it a reporter. That's so they won't say.

869
00:42:22,239 --> 00:42:24,600
Speaker 1: I'm going to get up from the audience. Give it

870
00:42:24,680 --> 00:42:26,839
Speaker 1: up for k everyone.

871
00:42:28,040 --> 00:42:33,560
Speaker 2: Well done. I love it, so nice to meet you. Congratulations,

872
00:42:33,719 --> 00:42:36,200
Speaker 2: well done for standing. I chose you because you stood up.

873
00:42:37,480 --> 00:42:39,719
Speaker 1: Kate. I'm gonna ask you to come over here on

874
00:42:39,760 --> 00:42:43,799
Speaker 1: our spot. This is for you. We're going to give

875
00:42:43,800 --> 00:42:48,480
Speaker 1: you sixty seconds to share your elevator pitch to the

876
00:42:48,480 --> 00:42:51,800
Speaker 1: one and only Emma Read and the audience of Hello.

877
00:42:52,760 --> 00:42:56,759
Speaker 4: My name is Kate Wood. I'm from Reading, California. In

878
00:42:56,960 --> 00:43:02,040
Speaker 4: twenty twenty, I had twins as well. About eight months later,

879
00:43:02,120 --> 00:43:05,480
Speaker 4: I opened my first restaurant. About six weeks ago, I

880
00:43:05,560 --> 00:43:09,600
Speaker 4: opened my second restaurant. But I've always had this. I've

881
00:43:09,600 --> 00:43:14,040
Speaker 4: always had this dream to have a YouTube show and

882
00:43:14,080 --> 00:43:17,760
Speaker 4: take it to the Food Network. My dream is to

883
00:43:17,800 --> 00:43:21,960
Speaker 4: start a show called Stage and where you can either

884
00:43:22,040 --> 00:43:29,160
Speaker 4: take celebrities or other people influencers, and each season would

885
00:43:29,200 --> 00:43:32,000
Speaker 4: be that person and you put them in different spaces

886
00:43:32,040 --> 00:43:35,960
Speaker 4: for an episode. So each episode would have an adventure challenge,

887
00:43:35,960 --> 00:43:38,279
Speaker 4: it would have like a high end challenge, and it

888
00:43:38,320 --> 00:43:41,360
Speaker 4: would also have something really like heartwarming. All in the

889
00:43:41,360 --> 00:43:45,880
Speaker 4: food industry, we expose. You can expose meat packaging places,

890
00:43:45,920 --> 00:43:48,480
Speaker 4: you could go into prisons, you could go to high

891
00:43:48,560 --> 00:43:53,480
Speaker 4: end Michelin Star restaurants. But each episode, that celebrity or

892
00:43:53,520 --> 00:43:55,560
Speaker 4: that person would be a stage and you'd have to

893
00:43:55,600 --> 00:43:59,480
Speaker 4: take on those challenges. You'd have to step into that risk,

894
00:44:00,120 --> 00:44:03,399
Speaker 4: have to expose different parts of this industry. And it's

895
00:44:03,440 --> 00:44:09,719
Speaker 4: sort of this meeting between Triple D and Dirty Jobs,

896
00:44:10,000 --> 00:44:12,920
Speaker 4: but all in the food industry, because it's such a

897
00:44:13,040 --> 00:44:15,880
Speaker 4: huge industry that I love so much, and it takes

898
00:44:15,920 --> 00:44:19,440
Speaker 4: so much every day for us to make this happen,

899
00:44:19,880 --> 00:44:23,760
Speaker 4: and we all just love creating food and feeding people,

900
00:44:24,080 --> 00:44:25,960
Speaker 4: and so I just thought it'd be a really lovely

901
00:44:26,120 --> 00:44:29,080
Speaker 4: TV show idea, and I would have to take that

902
00:44:29,160 --> 00:44:30,360
Speaker 4: first step to be a starch.

903
00:44:30,840 --> 00:44:34,080
Speaker 2: And so that's my idea anyway, right not okay, everyone,

904
00:44:34,960 --> 00:44:40,840
Speaker 2: thank you. It's amazing, amazing insight advice. Here we go,

905
00:44:40,960 --> 00:44:43,279
Speaker 2: ready advice. So the first thing I want to say

906
00:44:43,480 --> 00:44:46,239
Speaker 2: is I love that you stood because you were the

907
00:44:46,280 --> 00:44:48,839
Speaker 2: first person that I saw, and that's why I was like,

908
00:44:48,880 --> 00:44:50,799
Speaker 2: I'm going for you there, because you just stood out.

909
00:44:51,000 --> 00:44:53,399
Speaker 2: So the idea that you would even put yourself out

910
00:44:53,400 --> 00:44:56,480
Speaker 2: there in that way is a really big and important

911
00:44:56,480 --> 00:45:00,279
Speaker 2: first step. Also, on restaurant number two, congratulations to you.

912
00:45:00,400 --> 00:45:04,000
Speaker 2: That's like insane, insane, it really is. I think the

913
00:45:04,040 --> 00:45:06,719
Speaker 2: beauty about the media climate and where we are right

914
00:45:06,760 --> 00:45:11,000
Speaker 2: now is that you can do things in a really big, shiny, Netflix,

915
00:45:11,080 --> 00:45:15,200
Speaker 2: big budget, beautiful way, or you can scale ideas down

916
00:45:15,280 --> 00:45:17,279
Speaker 2: and you can test into them. And I think that

917
00:45:17,480 --> 00:45:20,560
Speaker 2: one of the most amazing things that I've seen really

918
00:45:20,600 --> 00:45:23,920
Speaker 2: really work in my career is when we've taken things

919
00:45:23,920 --> 00:45:27,440
Speaker 2: that we thought had potential to be really big and

920
00:45:27,520 --> 00:45:31,239
Speaker 2: really global and we've tested them on smaller platforms, like

921
00:45:31,600 --> 00:45:34,640
Speaker 2: figuring something out on YouTube or figuring out like an

922
00:45:34,719 --> 00:45:38,080
Speaker 2: Instagram version of what you're trying to do. Your idea

923
00:45:38,200 --> 00:45:41,360
Speaker 2: is to take something you know, like a whole industry,

924
00:45:41,560 --> 00:45:44,120
Speaker 2: and to go into somewhere you know, like the prisons

925
00:45:44,120 --> 00:45:46,319
Speaker 2: that you mentioned or whatever it might be. But why

926
00:45:46,360 --> 00:45:48,839
Speaker 2: would you not test that instead of with an influencer

927
00:45:49,200 --> 00:45:52,200
Speaker 2: with one of your friends in a more localized situation

928
00:45:52,680 --> 00:45:56,160
Speaker 2: and figure out how it works. Because there's some beauty

929
00:45:56,200 --> 00:45:58,319
Speaker 2: to this idea of test and learn. One of the

930
00:45:58,360 --> 00:46:01,400
Speaker 2: things that I want that thousand percent no as an

931
00:46:01,600 --> 00:46:04,520
Speaker 2: entrepreneur is that you've just got to start. Like if

932
00:46:04,560 --> 00:46:07,400
Speaker 2: you have figured it all out and you've written a

933
00:46:07,400 --> 00:46:10,279
Speaker 2: big presentation and you're waiting for the one magical day

934
00:46:10,280 --> 00:46:12,440
Speaker 2: that you're going to, you know, meet Ted Surrandos some

935
00:46:12,480 --> 00:46:15,279
Speaker 2: pictures in Netflix like that day might never come, but

936
00:46:15,360 --> 00:46:17,600
Speaker 2: you could get out of the starting block and just

937
00:46:17,760 --> 00:46:20,799
Speaker 2: try something. And then the beauty of that is that

938
00:46:20,840 --> 00:46:22,719
Speaker 2: you get to test and learn, and you fail and

939
00:46:22,760 --> 00:46:25,200
Speaker 2: you iterate and you start again. So I would take

940
00:46:25,239 --> 00:46:29,040
Speaker 2: this idea that you've got and extraculate the best pieces

941
00:46:29,080 --> 00:46:31,520
Speaker 2: of it and try it in some really little small way,

942
00:46:31,600 --> 00:46:37,360
Speaker 2: whatever you can. I will do it tomorrow. Tomorrow. Forget everyone,

943
00:46:41,480 --> 00:46:44,440
Speaker 2: Thank you, it's very nice to meet.

944
00:46:45,840 --> 00:46:49,240
Speaker 1: Bye, give it. I forget everyone.

945
00:46:49,680 --> 00:46:53,160
Speaker 2: I don't believe we did that that. I can't believe

946
00:46:53,200 --> 00:46:53,640
Speaker 2: we did that.

947
00:46:53,680 --> 00:46:57,160
Speaker 1: I know that's much fun. It's like that. It's what

948
00:46:57,200 --> 00:46:59,880
Speaker 1: you said, like someone saying, I'll do that. Raising a

949
00:47:00,080 --> 00:47:03,920
Speaker 1: and Kate's courage and also just having a great idea,

950
00:47:04,000 --> 00:47:06,359
Speaker 1: having a great thought, and and that advice you gave

951
00:47:06,520 --> 00:47:08,680
Speaker 1: was spot on. I love the advice you gave. I

952
00:47:08,680 --> 00:47:13,600
Speaker 1: think it's so valuable to hear that. It's interesting you

953
00:47:13,640 --> 00:47:17,040
Speaker 1: said that when I first wanted this show to exist,

954
00:47:17,960 --> 00:47:21,680
Speaker 1: I actually started on purpose because I pitched a TV

955
00:47:21,760 --> 00:47:26,160
Speaker 1: show that got rejected. Now seven years ago, No, yeah,

956
00:47:26,320 --> 00:47:29,840
Speaker 1: I had a TV show idea. I actually had the

957
00:47:29,880 --> 00:47:34,160
Speaker 1: opportunity to pitch at Netflix and pitch at ABC and

958
00:47:34,200 --> 00:47:38,359
Speaker 1: pitch at MTV was still around then. And did they

959
00:47:38,400 --> 00:47:41,360
Speaker 1: turn you down and I got rejected? They rejected my

960
00:47:41,440 --> 00:47:46,000
Speaker 1: TV show idea and so a podcast. Yes, yes, So

961
00:47:46,400 --> 00:47:48,640
Speaker 1: you know, like, just just hearing that I gave me

962
00:47:48,719 --> 00:47:53,280
Speaker 1: goosebumps because that was exactly what happened to me. Emma,

963
00:47:53,480 --> 00:47:56,520
Speaker 1: you have been phenomenal tonight. You are truly one of

964
00:47:56,520 --> 00:48:01,520
Speaker 1: my favorite people in the world. Everyone make sure you

965
00:48:01,560 --> 00:48:07,240
Speaker 1: go and subscribe to Aspire with Emma Greed, Apple, Spotify, YouTube,

966
00:48:07,320 --> 00:48:09,960
Speaker 1: all the platforms. Follow Emma on Instagram if you don't

967
00:48:10,000 --> 00:48:12,640
Speaker 1: already give it up for Emma Reed.

968
00:48:14,200 --> 00:48:16,880
Speaker 2: Thank you, thank you, thank you, You're the best. I

969
00:48:16,920 --> 00:48:17,399
Speaker 2: love you.

970
00:48:17,960 --> 00:48:21,440
Speaker 1: Thank you so much for listening to this conversation. If

971
00:48:21,480 --> 00:48:24,840
Speaker 1: you enjoyed it, you'll love my chat with Adam Grant

972
00:48:25,160 --> 00:48:28,200
Speaker 1: on why discomfort is the key to growth and the

973
00:48:28,280 --> 00:48:32,400
Speaker 1: strategies for unlocking your hidden potential. If you know you

974
00:48:32,440 --> 00:48:35,040
Speaker 1: want to be more and achieve more this year, go

975
00:48:35,160 --> 00:48:36,480
Speaker 1: check it out right now.

976
00:48:36,680 --> 00:48:39,360
Speaker 2: You set a goal today, you achieve it in six months,

977
00:48:39,760 --> 00:48:42,680
Speaker 2: and then by the time it happens, it's almost a relief.

978
00:48:42,800 --> 00:48:44,360
Speaker 4: There's no sense of meaning and purpose.

979
00:48:44,520 --> 00:48:46,200
Speaker 2: You sort of expected it, and you would have been

980
00:48:46,239 --> 00:48:47,680
Speaker 2: disappointed if it didn't happen.